1 00:00:00,600 --> 00:00:01,600 Speaker 1: Earners. What's up. Look. 2 00:00:01,840 --> 00:00:04,320 Speaker 2: As a small business owner or hiring manager, you know 3 00:00:04,400 --> 00:00:07,000 Speaker 2: that success in twenty twenty three all depends on the 4 00:00:07,040 --> 00:00:10,160 Speaker 2: team members you surround yourself with. That's why you have 5 00:00:10,240 --> 00:00:13,960 Speaker 2: to check out LinkedIn jobs. With LinkedIn jobs, you can 6 00:00:14,080 --> 00:00:17,720 Speaker 2: hire qualified candidates more efficiently by matching open roles with 7 00:00:17,760 --> 00:00:20,560 Speaker 2: people who have the skills, values, and experience that help 8 00:00:20,600 --> 00:00:24,720 Speaker 2: you achieve your goals. When we needed operations manager, editors, 9 00:00:24,880 --> 00:00:27,640 Speaker 2: executive assistants, what do you think our first stop was? 10 00:00:28,040 --> 00:00:32,040 Speaker 2: That's right LinkedIn jobs. LinkedIn jobs help you quickly attract 11 00:00:32,120 --> 00:00:35,760 Speaker 2: qualified candidates to your open jobs with targeted tools. They 12 00:00:35,800 --> 00:00:38,600 Speaker 2: go beyond resume data by using insights from your job 13 00:00:38,640 --> 00:00:41,720 Speaker 2: post company and the eight hundred and seventy five million 14 00:00:41,760 --> 00:00:43,960 Speaker 2: member profiles to put your posts in front of the 15 00:00:44,000 --> 00:00:47,880 Speaker 2: most qualified candidates. Identify the most qualified candidates on LinkedIn 16 00:00:47,960 --> 00:00:51,280 Speaker 2: jobs and connect with them fast and for free. Look, 17 00:00:51,320 --> 00:00:53,320 Speaker 2: our goal in twenty twenty three is to spread our 18 00:00:53,320 --> 00:00:56,200 Speaker 2: brand on a global scale. It's not just about saying 19 00:00:56,200 --> 00:00:59,440 Speaker 2: with the biggest, but actually building the right team members 20 00:00:59,440 --> 00:01:02,480 Speaker 2: to help us get there, and that's what LinkedIn jobs does. 21 00:01:03,000 --> 00:01:05,679 Speaker 2: LinkedIn jobs helps you find the qualified candidates you want 22 00:01:05,680 --> 00:01:08,720 Speaker 2: to talk to faster. Post your job for free at 23 00:01:08,800 --> 00:01:13,959 Speaker 2: LinkedIn dot com slash eyl that's LinkedIn dot com slash 24 00:01:14,080 --> 00:01:17,560 Speaker 2: eyl to post your job for free. Terms and conditions apply. 25 00:01:18,840 --> 00:01:22,440 Speaker 3: An illegal alien from Guatemala charged with raping a child 26 00:01:22,520 --> 00:01:26,280 Speaker 3: in Massachusetts. An MS thirteen gang member from El Salvador 27 00:01:26,560 --> 00:01:30,680 Speaker 3: accused of murdering a Texas man of Venezuelan charged with 28 00:01:30,760 --> 00:01:34,679 Speaker 3: filming and selling child pornography in Michigan. These are just 29 00:01:34,760 --> 00:01:38,520 Speaker 3: some of the heinous migrant criminals caught because of President 30 00:01:38,560 --> 00:01:42,080 Speaker 3: Donald J. Trump's leadership. I'm Christy Noman, the United States 31 00:01:42,160 --> 00:01:46,959 Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border 32 00:01:46,959 --> 00:01:50,520 Speaker 3: crossings are at the lowest levels ever recorded, and over 33 00:01:50,600 --> 00:01:53,800 Speaker 3: one hundred thousand illegal aliens have been arrested. If you 34 00:01:53,880 --> 00:01:57,720 Speaker 3: are here illegally, your next you will be fine nearly 35 00:01:57,840 --> 00:02:00,960 Speaker 3: one thousand dollars a day in prison and deport it. 36 00:02:01,440 --> 00:02:04,680 Speaker 3: You will never return. But if you register using our 37 00:02:04,720 --> 00:02:07,920 Speaker 3: CBP home app and leave now, you could be allowed 38 00:02:07,960 --> 00:02:12,920 Speaker 3: to return legally. Do what's right. Leave now. Under President Trump, 39 00:02:13,080 --> 00:02:16,639 Speaker 3: America's laws, border and families will be protected. 40 00:02:16,760 --> 00:02:19,200 Speaker 4: Sponsored by the United States Department of Homeland Security, when 41 00:02:19,200 --> 00:02:24,280 Speaker 4: you're building something, you gotta love it. You gotta really 42 00:02:24,320 --> 00:02:28,200 Speaker 4: love it, you gotta really Everybody ain't built to really 43 00:02:28,200 --> 00:02:31,160 Speaker 4: build companies that if they really understand what goes into it. 44 00:02:32,160 --> 00:02:37,000 Speaker 4: Seeing the end result is cool. But when I meet 45 00:02:37,040 --> 00:02:39,000 Speaker 4: like an Elon Musk and when I meet these people, 46 00:02:39,080 --> 00:02:42,040 Speaker 4: I want to know what did you have to go through? 47 00:02:42,720 --> 00:02:45,160 Speaker 4: Versus I don't care about your billions that you got, 48 00:02:45,320 --> 00:02:46,959 Speaker 4: How did you get to that? What did you have 49 00:02:47,080 --> 00:02:50,040 Speaker 4: to endure? What did you have to suffer? Dealing with 50 00:02:50,120 --> 00:02:53,320 Speaker 4: all that emotion? A lot of people crack. 51 00:02:55,480 --> 00:03:01,520 Speaker 5: My graduates from my school being forced back drop bags drop, Mike, 52 00:03:01,639 --> 00:03:03,800 Speaker 5: drop backdrop drop. 53 00:03:14,280 --> 00:03:17,320 Speaker 6: When we have the honor of speaking to legends and 54 00:03:17,400 --> 00:03:20,519 Speaker 6: goats in the game, we don't take it lightly. And 55 00:03:21,160 --> 00:03:25,080 Speaker 6: you know, whenever we speak to somebody that has such 56 00:03:25,120 --> 00:03:29,680 Speaker 6: a high level of information and such a extremely strong pedigree, 57 00:03:30,080 --> 00:03:33,480 Speaker 6: we learn, Like we learn ourselves when we interview Mark 58 00:03:33,520 --> 00:03:36,560 Speaker 6: cut and we learn when we interview Shack, we learn, 59 00:03:36,600 --> 00:03:39,880 Speaker 6: when we interview you name it, Steve Harvey, we learn. 60 00:03:40,040 --> 00:03:42,840 Speaker 6: So it's like, if we're learning, you guys should learn 61 00:03:42,880 --> 00:03:43,280 Speaker 6: as well. 62 00:03:43,640 --> 00:03:45,240 Speaker 1: So you know, the drill man. 63 00:03:45,320 --> 00:03:47,160 Speaker 6: We're about to bring out one of the greatest of 64 00:03:47,200 --> 00:03:50,680 Speaker 6: all time. People throw that term gold around too loosely, 65 00:03:51,080 --> 00:03:53,200 Speaker 6: people throw that golt around too loosely. 66 00:03:53,440 --> 00:03:54,880 Speaker 1: But there's only a few goats. 67 00:03:55,040 --> 00:03:58,160 Speaker 6: When you're talking about Timberland, you're talking about over twenty 68 00:03:58,280 --> 00:04:02,120 Speaker 6: five years, consistently the number one, number one, number one 69 00:04:02,240 --> 00:04:06,360 Speaker 6: number one from Aliyah to Missy to j C. Like 70 00:04:06,600 --> 00:04:09,440 Speaker 6: this is. This is not a regular person. This is 71 00:04:09,480 --> 00:04:13,800 Speaker 6: not somebody that has done anything normal. This is extremely extraordinary. 72 00:04:13,880 --> 00:04:18,360 Speaker 6: And then to reinvent himself with versus change the game again. 73 00:04:20,000 --> 00:04:22,080 Speaker 1: It's going to be one of those nights. I told 74 00:04:22,080 --> 00:04:23,360 Speaker 1: you what time will be had. 75 00:04:23,800 --> 00:04:28,640 Speaker 6: So so I need a round of applause for my 76 00:04:28,800 --> 00:04:30,359 Speaker 6: brother Tim Bull to kick. 77 00:04:31,520 --> 00:04:42,479 Speaker 1: Timothy, let's go. Let's go. 78 00:04:44,680 --> 00:04:49,479 Speaker 4: The a leg Thank you, thank you, legend legends only man. 79 00:04:49,839 --> 00:04:51,640 Speaker 4: Look at all these beautiful people in here. 80 00:04:52,040 --> 00:04:53,640 Speaker 1: Yeah, Miami looking Wow. 81 00:04:54,480 --> 00:04:59,400 Speaker 4: I like this ship, Tim all right, So we're gonna 82 00:04:59,440 --> 00:05:02,080 Speaker 4: get into it first and foremost, thank you for coming, bro. 83 00:05:02,120 --> 00:05:04,680 Speaker 1: I appreciate you, man, Thank you for having me. Man. 84 00:05:04,760 --> 00:05:06,440 Speaker 1: I'm a fan of what y'all doing. 85 00:05:06,480 --> 00:05:09,640 Speaker 4: Man, I've been watching for like about two years now, 86 00:05:10,120 --> 00:05:12,880 Speaker 4: and I see the evolution of what y'all doing, and 87 00:05:12,920 --> 00:05:15,320 Speaker 4: I try to take tips, but y'all go so damn fans, 88 00:05:16,560 --> 00:05:18,520 Speaker 4: I'm a little so I gotta be like, let me 89 00:05:18,560 --> 00:05:19,520 Speaker 4: wind that back. 90 00:05:19,880 --> 00:05:22,920 Speaker 6: Be connected now. So you know that's easy man. So 91 00:05:23,040 --> 00:05:24,960 Speaker 6: I'm not even gonna waste any time. Man, I'm gonna 92 00:05:25,000 --> 00:05:29,080 Speaker 6: get right into it. And I want to talk about versus. 93 00:05:29,880 --> 00:05:34,760 Speaker 6: Want to talk about it's a legendary versus. First and foremost, 94 00:05:35,240 --> 00:05:38,880 Speaker 6: where did the idea start for versus? 95 00:05:39,120 --> 00:05:41,200 Speaker 1: I'm gonna be honest. 96 00:05:41,520 --> 00:05:45,599 Speaker 4: When the pandemic hit, I always had this kind of 97 00:05:45,680 --> 00:05:48,599 Speaker 4: like joke that like I said, what did the world stop? 98 00:05:48,880 --> 00:05:52,880 Speaker 4: What people do? And I felt like the world was 99 00:05:53,360 --> 00:05:56,000 Speaker 4: kind of funny. It felt weird anyway. And I was 100 00:05:56,040 --> 00:06:03,000 Speaker 4: in Milan and released and then Mulan. This was crazy. 101 00:06:03,040 --> 00:06:05,400 Speaker 4: I saw somebody at the airport like a zombie. I 102 00:06:05,400 --> 00:06:07,760 Speaker 4: was like, Yo, what the what fuck going on? So 103 00:06:08,240 --> 00:06:11,400 Speaker 4: I get back to the US. They it was a 104 00:06:11,480 --> 00:06:13,880 Speaker 4: show and it was like, Oh, they think they're going 105 00:06:13,920 --> 00:06:14,640 Speaker 4: to councel the show. 106 00:06:14,680 --> 00:06:17,360 Speaker 1: There is a disease out in the ad. I said, oh, 107 00:06:17,440 --> 00:06:17,960 Speaker 1: here go. 108 00:06:18,480 --> 00:06:20,600 Speaker 4: And I thought it was like a joke at first, 109 00:06:20,920 --> 00:06:24,240 Speaker 4: not really, but I was like, okay when it happened. 110 00:06:25,040 --> 00:06:30,200 Speaker 4: I think everybody, as entertainers, as us. We couldn't do nothing, 111 00:06:30,760 --> 00:06:33,599 Speaker 4: and we really had to really sit down and slow 112 00:06:33,680 --> 00:06:36,640 Speaker 4: down and really learn how the fellowship. I felt like 113 00:06:36,720 --> 00:06:40,599 Speaker 4: that was missing, and the pandemic kind of brought that together. 114 00:06:41,080 --> 00:06:44,080 Speaker 4: So me and Swiss was we had an idea that 115 00:06:44,320 --> 00:06:47,000 Speaker 4: was brewing for like three and a half years. We 116 00:06:47,080 --> 00:06:52,320 Speaker 4: tested the model in New York during the Summer Jam 117 00:06:52,480 --> 00:06:54,159 Speaker 4: and we was going to do an album with the 118 00:06:54,240 --> 00:06:56,159 Speaker 4: versus he do his side. 119 00:06:55,960 --> 00:06:57,320 Speaker 1: Swiss versus Kanye. 120 00:06:58,000 --> 00:07:00,080 Speaker 4: He started like with that, but the real thing and 121 00:07:00,160 --> 00:07:01,920 Speaker 4: we want you the other dude is when me and 122 00:07:02,000 --> 00:07:06,440 Speaker 4: him connected, we was gonna do albums together like and 123 00:07:06,480 --> 00:07:08,919 Speaker 4: then do a verse, bring his side and my side. 124 00:07:09,000 --> 00:07:12,840 Speaker 4: So we kind of tried to battle in real life 125 00:07:13,560 --> 00:07:15,280 Speaker 4: at that event at the Summer. 126 00:07:15,080 --> 00:07:16,760 Speaker 1: Jam, and we did a versus. 127 00:07:17,120 --> 00:07:20,120 Speaker 4: So when the pandemic happened, I called him one day 128 00:07:20,160 --> 00:07:22,080 Speaker 4: and we were just chopping it up, like, man, can 129 00:07:22,080 --> 00:07:24,960 Speaker 4: he believe this? We we can't do nothing. We can't 130 00:07:24,960 --> 00:07:29,160 Speaker 4: get no hair cut. Your money didn't matter. It was 131 00:07:29,280 --> 00:07:34,840 Speaker 4: everybody was equal, everybody was the same. So it felt 132 00:07:34,880 --> 00:07:37,760 Speaker 4: good because a lot of times that the world was 133 00:07:37,760 --> 00:07:41,480 Speaker 4: moving so fast for no reason, you were spending unnecessary 134 00:07:41,520 --> 00:07:44,840 Speaker 4: money for no reason. So we were just catching up 135 00:07:44,880 --> 00:07:48,080 Speaker 4: on like friendship and just chopping it up. Then one 136 00:07:48,120 --> 00:07:50,920 Speaker 4: day I say, yo, I saw D Nice first, and 137 00:07:50,960 --> 00:07:52,240 Speaker 4: I saw everybody on his. 138 00:07:52,280 --> 00:07:54,920 Speaker 1: Set, and I was like, oh, this shit banging. 139 00:07:55,240 --> 00:07:57,600 Speaker 4: You know what I'm saying, Like, I never knew how 140 00:07:57,680 --> 00:08:01,040 Speaker 4: good D Nice really was, and I'm like, wait a minute, 141 00:08:01,720 --> 00:08:05,520 Speaker 4: this man the truth. So the if it wasn't for 142 00:08:05,560 --> 00:08:08,920 Speaker 4: the pandemic, you wouldn't see people's real talent. So what 143 00:08:09,080 --> 00:08:11,559 Speaker 4: happened was I called Swiss. I was like, yo, remember 144 00:08:11,600 --> 00:08:15,880 Speaker 4: that idea we started. We should do it on the ground. 145 00:08:16,440 --> 00:08:18,400 Speaker 4: He's like yeah, I said, yeah, we should do that 146 00:08:18,440 --> 00:08:20,360 Speaker 4: shit right now, like in a hour. 147 00:08:20,480 --> 00:08:22,040 Speaker 1: He's like, for real, you want to do it? 148 00:08:22,040 --> 00:08:24,920 Speaker 4: And I said, fuck it, let's just have Let's just 149 00:08:25,000 --> 00:08:27,160 Speaker 4: do it, because you know, D Night really put the 150 00:08:27,200 --> 00:08:30,760 Speaker 4: battery in our backpack. So when he did that, we 151 00:08:30,800 --> 00:08:33,600 Speaker 4: did ours and it was all from love. Swiss went 152 00:08:33,640 --> 00:08:36,240 Speaker 4: down to the car, I went to my studio. He 153 00:08:36,400 --> 00:08:38,240 Speaker 4: was like, all right, let's get to it. Let's get 154 00:08:38,240 --> 00:08:40,360 Speaker 4: to I'm all about the smoke. So we went to 155 00:08:40,400 --> 00:08:42,920 Speaker 4: the smoke and there was so much love that the 156 00:08:43,000 --> 00:08:47,200 Speaker 4: love this transcended through the air, and then we built 157 00:08:47,240 --> 00:08:49,760 Speaker 4: the company off of it. We only had thirty thousand, 158 00:08:50,440 --> 00:08:54,000 Speaker 4: like people watching, I guess, but that thirty thousand turned 159 00:08:54,000 --> 00:08:57,280 Speaker 4: two six million, So that's incredible. 160 00:08:57,280 --> 00:08:57,880 Speaker 1: Clap it up for that. 161 00:09:00,280 --> 00:09:02,959 Speaker 2: Yeah, y'all, y'all definitely You and y'all in d Knights 162 00:09:02,960 --> 00:09:06,840 Speaker 2: definitely changed how we got through the pandemic. I remember 163 00:09:06,880 --> 00:09:09,040 Speaker 2: that Swiss being in the garage. I stayed up till 164 00:09:09,080 --> 00:09:10,640 Speaker 2: like three in the morning while y'all would do it. It 165 00:09:10,679 --> 00:09:13,920 Speaker 2: was incredible. But you said something to me backstage, which 166 00:09:13,960 --> 00:09:18,160 Speaker 2: is very important. Versus is a startup company, and so 167 00:09:18,720 --> 00:09:21,600 Speaker 2: kind of view it like that, at what point, as 168 00:09:21,640 --> 00:09:24,880 Speaker 2: you're collecting the talent to put on Instagram to go 169 00:09:24,920 --> 00:09:28,640 Speaker 2: against each other to celebrate music, did you realize, you 170 00:09:28,679 --> 00:09:31,200 Speaker 2: know what, this is a full fledged company. 171 00:09:31,800 --> 00:09:34,600 Speaker 1: We need to start changing how we do business. Oh. 172 00:09:34,720 --> 00:09:36,520 Speaker 1: I knew that since the pandemic hit. 173 00:09:36,600 --> 00:09:39,320 Speaker 4: I said, oh, we in the tech world is about 174 00:09:39,320 --> 00:09:42,480 Speaker 4: to boom right now. I know technology was about to 175 00:09:42,520 --> 00:09:46,120 Speaker 4: go crazy. So I said, yo, this is a business. 176 00:09:46,400 --> 00:09:49,600 Speaker 4: I don't know, Like I said, we're using this platform, 177 00:09:49,920 --> 00:09:54,480 Speaker 4: somebody else's platform to build our platform. So immediately, me 178 00:09:54,520 --> 00:09:58,680 Speaker 4: and Swiss we talked every day for this whole time 179 00:09:59,240 --> 00:10:03,199 Speaker 4: and as people. We was calling people and people was 180 00:10:03,240 --> 00:10:04,880 Speaker 4: down to do it. We was like, yo, we got 181 00:10:04,920 --> 00:10:07,760 Speaker 4: a trademark. We got to do this. We was doing 182 00:10:07,800 --> 00:10:11,880 Speaker 4: it all simultaneously, kind of like building it, you know, 183 00:10:12,360 --> 00:10:14,800 Speaker 4: just figuring it out as we go along. We didn't 184 00:10:14,840 --> 00:10:16,800 Speaker 4: know how to make the sound go this way. We 185 00:10:16,880 --> 00:10:19,920 Speaker 4: had to call people. We called rolling like yo, we 186 00:10:19,960 --> 00:10:22,400 Speaker 4: need integrative sound because they didn't know how to. So 187 00:10:22,440 --> 00:10:26,320 Speaker 4: we we and I think, you know, with God's help, 188 00:10:26,400 --> 00:10:28,600 Speaker 4: we did a pretty good job up until this point, 189 00:10:29,760 --> 00:10:36,079 Speaker 4: you know what I'm saying. And it you know, sometimes 190 00:10:36,120 --> 00:10:39,240 Speaker 4: it takes planning, but the plan was already in God's 191 00:10:39,280 --> 00:10:43,120 Speaker 4: plan for us to do this, so he assigned everything, 192 00:10:43,360 --> 00:10:45,400 Speaker 4: all the steps along the way for us to do. 193 00:10:45,559 --> 00:10:48,080 Speaker 4: So we knew that there was a business, and we 194 00:10:48,120 --> 00:10:50,320 Speaker 4: started treating it like it was a business. But people 195 00:10:50,320 --> 00:10:53,960 Speaker 4: were like, oh, y'all, don't y'all don't have your own app. 196 00:10:54,040 --> 00:10:57,280 Speaker 4: I said, But we got the culture. That's that is 197 00:10:57,360 --> 00:10:58,720 Speaker 4: our app, you know. 198 00:10:58,720 --> 00:10:59,160 Speaker 1: What I'm saying. 199 00:10:59,200 --> 00:11:01,599 Speaker 4: We got the people, We got the currency, and we 200 00:11:01,679 --> 00:11:04,400 Speaker 4: knew we knew at that time everybody looking for a 201 00:11:04,440 --> 00:11:05,920 Speaker 4: currency to sell their product. 202 00:11:06,040 --> 00:11:08,680 Speaker 1: But we had people, and so we knew we had 203 00:11:08,720 --> 00:11:09,320 Speaker 1: something big. 204 00:11:09,600 --> 00:11:13,080 Speaker 4: We just had to figure out how to monetize it, 205 00:11:13,120 --> 00:11:16,160 Speaker 4: which were still doing, and how to integrate it to 206 00:11:16,240 --> 00:11:18,640 Speaker 4: make it bigger. And like I said, it's a startup, 207 00:11:18,679 --> 00:11:21,600 Speaker 4: it's still a baby. And wait till next year when 208 00:11:21,640 --> 00:11:22,680 Speaker 4: we kicked that thing off. 209 00:11:22,720 --> 00:11:22,960 Speaker 1: Boy. 210 00:11:25,960 --> 00:11:29,679 Speaker 6: So so let me ask you this because obviously eyl 211 00:11:29,760 --> 00:11:33,120 Speaker 6: is a business platform. So you guys, I want to 212 00:11:33,120 --> 00:11:34,560 Speaker 6: talk about this thriller situation. 213 00:11:35,280 --> 00:11:36,600 Speaker 1: So you got thriller. 214 00:11:36,880 --> 00:11:40,400 Speaker 6: You guys decide to sell the company? 215 00:11:40,520 --> 00:11:41,200 Speaker 1: Is that what you did? 216 00:11:42,160 --> 00:11:48,719 Speaker 4: We we sold partial and we did stop and to 217 00:11:48,840 --> 00:11:52,160 Speaker 4: the triller because we we learned about IPOs and SPACs. 218 00:11:52,520 --> 00:11:57,600 Speaker 4: So I was like, we had several deals on the table, 219 00:11:57,679 --> 00:12:01,320 Speaker 4: but we liked, this is the better deal to bet 220 00:12:01,400 --> 00:12:04,920 Speaker 4: on ourself versus going over here or over here. 221 00:12:05,120 --> 00:12:08,800 Speaker 1: And it is at the beginning stage of building this business. 222 00:12:08,920 --> 00:12:12,800 Speaker 4: And when Trilla came to us, it was an opportunity 223 00:12:12,840 --> 00:12:17,480 Speaker 4: that we know, I'm all about jumping out, you know, 224 00:12:17,600 --> 00:12:20,160 Speaker 4: in the water first and trying something new. But the 225 00:12:20,240 --> 00:12:24,920 Speaker 4: opportunity that present to us was, you know, we buy 226 00:12:25,400 --> 00:12:28,240 Speaker 4: you know, majority of the company, you get majority of 227 00:12:28,280 --> 00:12:31,560 Speaker 4: the stocks in Trilla slash versus. So it's like it 228 00:12:31,679 --> 00:12:35,199 Speaker 4: was already a platform that was built. It was the 229 00:12:35,280 --> 00:12:37,760 Speaker 4: perfect marriage for us to go and to integrate what 230 00:12:37,840 --> 00:12:42,120 Speaker 4: we have into they platform. And you know, both of startups, 231 00:12:42,200 --> 00:12:44,880 Speaker 4: but one is a little ahead of us at the time. 232 00:12:45,440 --> 00:12:48,080 Speaker 4: But to come together we know where to make it powerful. 233 00:12:48,480 --> 00:12:52,240 Speaker 4: So right now we just we came together. We're still 234 00:12:52,280 --> 00:12:54,600 Speaker 4: working through kinks because it is a startup and it's 235 00:12:54,640 --> 00:12:58,120 Speaker 4: two startups trying to learn one another, you know. And 236 00:12:58,320 --> 00:13:00,920 Speaker 4: I think the beauty about it is it's our team. 237 00:13:01,040 --> 00:13:02,840 Speaker 1: Our versus team is so strong. 238 00:13:03,160 --> 00:13:05,520 Speaker 4: You know, it's only six of us, but it's no, 239 00:13:05,679 --> 00:13:09,720 Speaker 4: it's no, it's no, it's no versus without the team, 240 00:13:10,040 --> 00:13:12,960 Speaker 4: and you know, and just learning people like you were 241 00:13:13,000 --> 00:13:16,600 Speaker 4: saying something about the attitude and latitude, So it's like 242 00:13:17,320 --> 00:13:19,680 Speaker 4: going through that motion and seeing who can hang through 243 00:13:19,720 --> 00:13:22,280 Speaker 4: the the you know, cause it's trials and triplations and 244 00:13:22,320 --> 00:13:23,280 Speaker 4: building a company. 245 00:13:23,720 --> 00:13:26,040 Speaker 1: And we just really getting started. 246 00:13:26,040 --> 00:13:28,320 Speaker 4: I know it seems like a phenomenon and certain things 247 00:13:28,360 --> 00:13:32,040 Speaker 4: are phenomenon, but we really just really touching the base 248 00:13:32,080 --> 00:13:34,200 Speaker 4: on where we can go. We really have like a 249 00:13:34,240 --> 00:13:36,800 Speaker 4: billion dollar company along, you know what I'm saying, But 250 00:13:36,960 --> 00:13:39,400 Speaker 4: it's gonna take time to get there, you know what I'm. 251 00:13:39,240 --> 00:13:43,640 Speaker 2: Saying from from an artists standpoint, because I mean, you 252 00:13:43,679 --> 00:13:47,440 Speaker 2: were celebrating artists that almost were forgotten about their greatness. 253 00:13:47,679 --> 00:13:49,800 Speaker 1: And so I know part of the structure. 254 00:13:49,440 --> 00:13:52,560 Speaker 2: Of the deal was that are the people who performed 255 00:13:52,800 --> 00:13:56,360 Speaker 2: became owners in that. What's in the reaction from the 256 00:13:56,400 --> 00:13:59,520 Speaker 2: people who are now your partners, like yo, yo, I 257 00:13:59,600 --> 00:14:01,760 Speaker 2: p you saved my music hereer Like how's it been 258 00:14:01,800 --> 00:14:02,199 Speaker 2: for y'all? 259 00:14:03,640 --> 00:14:07,040 Speaker 4: You know, like I said, the pandemic brought so much 260 00:14:07,160 --> 00:14:09,880 Speaker 4: love me and Swiss wanted to be the first that, 261 00:14:10,160 --> 00:14:14,040 Speaker 4: you know, calling these artists to get on a live 262 00:14:15,080 --> 00:14:18,920 Speaker 4: to perform. It's only right, y'all help us build this company. 263 00:14:18,960 --> 00:14:21,920 Speaker 4: We got to give back to y'all and nobody's never 264 00:14:22,000 --> 00:14:24,960 Speaker 4: done that. And when it comes to you know, black 265 00:14:25,000 --> 00:14:28,000 Speaker 4: business and really teaching our culture, and I think y'all 266 00:14:28,000 --> 00:14:28,880 Speaker 4: the best at doing that. 267 00:14:29,280 --> 00:14:32,520 Speaker 1: So it's like I want to. 268 00:14:32,480 --> 00:14:35,240 Speaker 4: Say, we kind of took a page from y'all book 269 00:14:35,320 --> 00:14:37,920 Speaker 4: a little bit, you know what I'm saying, But like 270 00:14:38,440 --> 00:14:41,480 Speaker 4: you know, as but I would have to say, Swiss, 271 00:14:41,480 --> 00:14:44,000 Speaker 4: we was like we made a call, we said something 272 00:14:44,040 --> 00:14:46,640 Speaker 4: about this don't feel right, and that was the biggest 273 00:14:46,680 --> 00:14:49,200 Speaker 4: thing that made us stick with trilla because they say, Yo, 274 00:14:49,240 --> 00:14:50,720 Speaker 4: the only way we're going to go and do this, 275 00:14:51,040 --> 00:14:53,560 Speaker 4: and we can bring our people with us and they 276 00:14:53,600 --> 00:14:56,200 Speaker 4: get part of the pie because anybody else is gonna 277 00:14:56,240 --> 00:14:59,600 Speaker 4: be like nah nah. But we knew if it wasn't 278 00:14:59,800 --> 00:15:01,760 Speaker 4: you me and switch out on the phone before we 279 00:15:01,840 --> 00:15:03,840 Speaker 4: got to that point, before we went to app or 280 00:15:03,880 --> 00:15:07,440 Speaker 4: all those things. We called forty three artists and if 281 00:15:07,480 --> 00:15:11,240 Speaker 4: you know what dealing with an artist that's like, you know, 282 00:15:11,680 --> 00:15:14,120 Speaker 4: I can't, I don't want to describe it. It's a 283 00:15:14,120 --> 00:15:16,560 Speaker 4: lot of work. It's a lot of work, and we 284 00:15:16,720 --> 00:15:20,240 Speaker 4: really believed in it. And we didn't make no money 285 00:15:21,240 --> 00:15:24,400 Speaker 4: for like about two years, like you know, two years 286 00:15:24,440 --> 00:15:27,520 Speaker 4: just off of the love, just building a platform. 287 00:15:27,560 --> 00:15:29,440 Speaker 1: And we're still building, you know what I'm saying. 288 00:15:29,480 --> 00:15:33,720 Speaker 4: So it's a it's a hell of a journey. 289 00:15:33,960 --> 00:15:35,040 Speaker 1: Can you talk about that? 290 00:15:35,120 --> 00:15:36,920 Speaker 2: And that's a valuable jem And that's something that we 291 00:15:37,000 --> 00:15:39,880 Speaker 2: experienced the first two years of the first year and 292 00:15:39,880 --> 00:15:42,480 Speaker 2: a half really of building ear A Lisia. It was like, look, 293 00:15:42,480 --> 00:15:44,920 Speaker 2: we're not taking any money. All the money we get, 294 00:15:44,960 --> 00:15:46,600 Speaker 2: if we get money, we're going to put back into 295 00:15:46,640 --> 00:15:47,400 Speaker 2: building the business. 296 00:15:47,680 --> 00:15:48,920 Speaker 1: You're doing it off the love. 297 00:15:49,120 --> 00:15:51,680 Speaker 2: Obviously, your experienced musicians and have a Hall of Fame 298 00:15:51,720 --> 00:15:54,400 Speaker 2: careers on your crafts. But what did y'all learn during 299 00:15:54,480 --> 00:15:58,240 Speaker 2: that time? It was like did it become frustrating? Like, Yo, 300 00:15:58,560 --> 00:16:01,960 Speaker 2: we're doing this, there's no compensation. It's just brou It's. 301 00:16:01,840 --> 00:16:05,480 Speaker 4: Frustrating every day because you know, as you when you're 302 00:16:05,480 --> 00:16:10,680 Speaker 4: building something, you gotta love it. You gotta really love it, 303 00:16:10,760 --> 00:16:15,040 Speaker 4: you gotta really Everybody ain't built to really build companies 304 00:16:15,040 --> 00:16:17,240 Speaker 4: that if they really understand what goes into it. 305 00:16:18,240 --> 00:16:20,040 Speaker 1: Seeing the end result is cool. 306 00:16:21,400 --> 00:16:24,320 Speaker 4: But when I meet like an Elon Musk and when 307 00:16:24,320 --> 00:16:25,760 Speaker 4: I meet these people, I want to. 308 00:16:25,680 --> 00:16:29,280 Speaker 1: Know what did you have to go through? Versus? 309 00:16:29,440 --> 00:16:31,560 Speaker 4: I don't care about your billions that you got, How 310 00:16:31,600 --> 00:16:33,840 Speaker 4: did you get to that? What did you have to endure? 311 00:16:34,000 --> 00:16:38,080 Speaker 4: What did you have to suffer? And now building this company, 312 00:16:38,200 --> 00:16:42,840 Speaker 4: I'm like, whoa, whoa, whoa whoa whoa whoa whoa whoa. 313 00:16:42,960 --> 00:16:45,440 Speaker 4: Then you got the people like me getting another versus 314 00:16:45,440 --> 00:16:47,640 Speaker 4: woman getting another versus I'm like, well, hold on, hold on, 315 00:16:48,080 --> 00:16:50,760 Speaker 4: hold on, it's coming, it's coming. And it's like dealing 316 00:16:50,800 --> 00:16:54,720 Speaker 4: with all that emotion. A lot of people crack. You 317 00:16:54,720 --> 00:16:56,880 Speaker 4: know what I'm saying that you know, and I you 318 00:16:56,880 --> 00:17:01,320 Speaker 4: know when they talking about the pivot and being an entrepreneur, 319 00:17:01,720 --> 00:17:06,359 Speaker 4: it really takes a will, a share will to this 320 00:17:06,560 --> 00:17:10,960 Speaker 4: goal to go and two years of just the love. 321 00:17:11,560 --> 00:17:13,639 Speaker 4: You gotta love it, you gotta And I thought what 322 00:17:13,680 --> 00:17:15,960 Speaker 4: we was doing, it wasn't so much about the money. 323 00:17:16,640 --> 00:17:19,440 Speaker 1: We was helping people revive they catalogs. 324 00:17:20,160 --> 00:17:24,480 Speaker 4: That was the thing making people forget, not forget about 325 00:17:24,520 --> 00:17:27,560 Speaker 4: this music from our great people like yo, y'all forgot 326 00:17:27,560 --> 00:17:31,640 Speaker 4: about this because I felt like we felt like black 327 00:17:31,720 --> 00:17:34,760 Speaker 4: music and the creators wasn't getting the love that they deserved. 328 00:17:34,920 --> 00:17:38,520 Speaker 4: So when people when you're doing stuff like that, giving back, 329 00:17:38,720 --> 00:17:40,680 Speaker 4: because I love to give back, you don't really think 330 00:17:40,720 --> 00:17:45,200 Speaker 4: about the money because I'd rather have a rich spirit 331 00:17:45,440 --> 00:17:47,440 Speaker 4: than the money. You know what I'm saying. I want 332 00:17:47,440 --> 00:17:50,280 Speaker 4: my I want my spirit to be rich and feel 333 00:17:50,320 --> 00:17:51,960 Speaker 4: like it's filled with a lot of love because I. 334 00:17:51,920 --> 00:17:54,800 Speaker 1: Know God got me. I know God got me. 335 00:17:54,840 --> 00:17:57,600 Speaker 4: If I keep if I keep going the way I'm going, 336 00:17:58,040 --> 00:17:58,679 Speaker 4: God got me. 337 00:17:59,720 --> 00:18:02,920 Speaker 6: So let me ask you this because Thriller is up 338 00:18:02,920 --> 00:18:05,200 Speaker 6: for I p O. I think sometime in the fourth 339 00:18:05,320 --> 00:18:08,240 Speaker 6: quarter they said they made one hundred million dollars in revenue, 340 00:18:08,240 --> 00:18:11,239 Speaker 6: this year. So when you was doing that deal, was 341 00:18:12,119 --> 00:18:17,280 Speaker 6: having some level of equity in stocks a major consideration 342 00:18:18,160 --> 00:18:18,439 Speaker 6: for that. 343 00:18:19,760 --> 00:18:23,359 Speaker 4: Yeah, I mean we we we giving away our IP. 344 00:18:23,680 --> 00:18:26,760 Speaker 4: You know, like if you follow the beat steals, it 345 00:18:26,800 --> 00:18:29,879 Speaker 4: goes through stages of certain deals. So this is like 346 00:18:29,960 --> 00:18:35,080 Speaker 4: a stage where I'm still learning about I pos S 347 00:18:35,119 --> 00:18:38,960 Speaker 4: One's corporation. So I started watching my we work billions 348 00:18:39,000 --> 00:18:42,800 Speaker 4: movies like like every every week, you know what I'm saying, 349 00:18:42,800 --> 00:18:45,440 Speaker 4: because I gotta I don't want to be the dummy 350 00:18:45,480 --> 00:18:47,439 Speaker 4: on the phone. I got to know what's Oh, I 351 00:18:47,520 --> 00:18:49,880 Speaker 4: know what that is. Let me see the S one? 352 00:18:49,920 --> 00:18:51,960 Speaker 4: What did that say? How long do it take? So 353 00:18:52,080 --> 00:18:55,720 Speaker 4: it's just it's a learning process. But I knew betting 354 00:18:55,760 --> 00:18:58,840 Speaker 4: on yourself for the for the n ride, it's the 355 00:18:58,880 --> 00:19:01,240 Speaker 4: better way to go. When they put the stocks and 356 00:19:01,280 --> 00:19:04,400 Speaker 4: it was already value a at a two point five 357 00:19:04,480 --> 00:19:08,159 Speaker 4: valuation and getting all these shares in the company and 358 00:19:08,200 --> 00:19:11,120 Speaker 4: being the biggest shop i mean stockholder of the company, 359 00:19:11,760 --> 00:19:13,800 Speaker 4: it only makes sense to take this ride. You're the 360 00:19:13,800 --> 00:19:19,720 Speaker 4: biggest stockholder, Yeah, were the biggest the biggest Yeah, yeah, 361 00:19:19,960 --> 00:19:21,840 Speaker 4: like we want of the biggest stockholders a trailer. 362 00:19:22,600 --> 00:19:25,639 Speaker 2: I mean, this is incredible I'm listening to Temple and 363 00:19:25,760 --> 00:19:29,760 Speaker 2: the guy grew up. He's talking about S one's spats, 364 00:19:30,040 --> 00:19:30,720 Speaker 2: and I p o. 365 00:19:30,880 --> 00:19:33,000 Speaker 1: Hey, man, that's a sign of the times, right, clapping 366 00:19:33,080 --> 00:19:33,320 Speaker 1: up for. 367 00:19:33,280 --> 00:19:37,280 Speaker 4: This moment, y'all. I'm trying, man, I'm still learning. Hey, 368 00:19:37,320 --> 00:19:39,639 Speaker 4: I gotta keep watching y'all because y'all, y'all. 369 00:19:39,359 --> 00:19:41,240 Speaker 1: More market y'all teach finance. 370 00:19:41,280 --> 00:19:43,680 Speaker 4: Finance wasn't like my thing, and that's why that's why 371 00:19:43,680 --> 00:19:43,920 Speaker 4: I did. 372 00:19:43,960 --> 00:19:44,240 Speaker 1: That's it. 373 00:19:44,320 --> 00:19:46,720 Speaker 4: I got to get close to these guys because the 374 00:19:46,840 --> 00:19:49,360 Speaker 4: level I'm about to go to, I can't fuck it up, 375 00:19:52,160 --> 00:19:55,160 Speaker 4: you know, So I'm just it's a journey, man, It's 376 00:19:55,160 --> 00:19:57,720 Speaker 4: a journey. So what was the lawsuit about? When you 377 00:19:57,720 --> 00:20:03,440 Speaker 4: guys have suit? You know, the suit was really just 378 00:20:03,440 --> 00:20:05,480 Speaker 4: just showing like, you know, like we don't want to 379 00:20:05,480 --> 00:20:08,560 Speaker 4: be the guys that not really just on our business. 380 00:20:08,760 --> 00:20:11,960 Speaker 4: It was it was a matter of miscommunication. And you know, 381 00:20:12,040 --> 00:20:17,040 Speaker 4: as you go through certain procedures with new companies and 382 00:20:17,160 --> 00:20:21,119 Speaker 4: everybody's going through the fundraising round. When you're doing that, 383 00:20:21,200 --> 00:20:23,800 Speaker 4: it gets a little shaky, little turbulence, and I think 384 00:20:23,840 --> 00:20:27,800 Speaker 4: communication kind of got a misconstrued through the through the 385 00:20:27,880 --> 00:20:31,720 Speaker 4: times and things were hard, but we just just kind 386 00:20:31,760 --> 00:20:34,160 Speaker 4: of like a wake up call, like you know, hey, 387 00:20:34,480 --> 00:20:38,119 Speaker 4: but it was like it kind of we was talking 388 00:20:38,119 --> 00:20:40,640 Speaker 4: about it and this is the thing that we tested it. 389 00:20:40,800 --> 00:20:43,399 Speaker 4: We were just talking about it, and as we're talking 390 00:20:43,480 --> 00:20:46,920 Speaker 4: it with our people, the shit got out. It just leaked. 391 00:20:46,960 --> 00:20:49,879 Speaker 4: Like I'm like, oh, this leak shit real damn. You 392 00:20:49,880 --> 00:20:53,359 Speaker 4: can't even have a conversation behind like. 393 00:20:52,560 --> 00:20:55,480 Speaker 1: Like anything negative. It seemed like it just whooped go out. 394 00:20:55,560 --> 00:20:57,439 Speaker 4: But I knew like once it when I was like, 395 00:20:57,440 --> 00:21:00,920 Speaker 4: all right, well, we can't do nothing now but try 396 00:21:01,000 --> 00:21:03,840 Speaker 4: to redeem and fix things. And that's where we're at 397 00:21:03,880 --> 00:21:06,399 Speaker 4: with it now. You know, people fight and make up. 398 00:21:06,440 --> 00:21:09,280 Speaker 4: You know, brothers, you fight, break up, make up, you 399 00:21:09,320 --> 00:21:11,159 Speaker 4: know all that type ship, soul business. 400 00:21:11,920 --> 00:21:14,679 Speaker 2: You know what it is exactly in terms of the 401 00:21:14,720 --> 00:21:16,639 Speaker 2: future of Verses because you said it's coming back. I 402 00:21:16,960 --> 00:21:19,800 Speaker 2: think the last time we saw versus ray J was 403 00:21:20,359 --> 00:21:22,440 Speaker 2: singing is a rendition of our wish. I was there, 404 00:21:22,520 --> 00:21:23,919 Speaker 2: We were there, We were there. Yeah, we met the 405 00:21:24,040 --> 00:21:24,760 Speaker 2: we met the whole team. 406 00:21:24,800 --> 00:21:32,280 Speaker 4: Shout out was not prepared, yo, But was it not entertaining? 407 00:21:32,359 --> 00:21:33,600 Speaker 1: That was it was definitely that. 408 00:21:34,400 --> 00:21:37,280 Speaker 2: It was definitely that it was where we're still talking 409 00:21:37,280 --> 00:21:37,719 Speaker 2: about it. 410 00:21:37,800 --> 00:21:41,040 Speaker 1: We are. I'm still talking about it. You know. We 411 00:21:41,119 --> 00:21:44,399 Speaker 1: had some amazing verses right that. We was at the 412 00:21:44,400 --> 00:21:45,040 Speaker 1: best Verson. 413 00:21:45,680 --> 00:21:47,879 Speaker 2: Well, we were at the We were at the garden 414 00:21:48,080 --> 00:21:50,080 Speaker 2: when the lots represent. 415 00:21:51,440 --> 00:21:55,160 Speaker 1: We was there. We was there. Yo. I never felt 416 00:21:55,240 --> 00:21:56,840 Speaker 1: New York like that ever. 417 00:21:57,359 --> 00:22:00,080 Speaker 4: It was like and I went to that when I 418 00:22:00,119 --> 00:22:02,359 Speaker 4: was like doing COVID and everybody was out there partying, 419 00:22:02,400 --> 00:22:03,880 Speaker 4: I say, okay, everybody, don't get sick. 420 00:22:03,920 --> 00:22:06,560 Speaker 1: But me, I had my mask on. It was fresh, 421 00:22:06,600 --> 00:22:10,399 Speaker 1: we was fresh outside. I got COVID. I did you 422 00:22:10,560 --> 00:22:11,359 Speaker 1: party too hard? 423 00:22:11,680 --> 00:22:14,639 Speaker 4: See me and Joe, we was like, see we know 424 00:22:14,680 --> 00:22:18,199 Speaker 4: how to have a good time. But safe, safe, We 425 00:22:18,240 --> 00:22:20,600 Speaker 4: would safe. But but I'm gonna tell you. I did 426 00:22:20,640 --> 00:22:23,760 Speaker 4: a lot of concerts, been with a lot of the greatest. 427 00:22:24,480 --> 00:22:28,240 Speaker 4: To me, I never seen New York like that. And 428 00:22:28,320 --> 00:22:31,560 Speaker 4: I had to say it was fact I've been with 429 00:22:31,680 --> 00:22:34,160 Speaker 4: Hole when he brought Michael Jackson out, like I never 430 00:22:34,200 --> 00:22:37,520 Speaker 4: seen it like that, like that, what Jadakiss did for 431 00:22:37,640 --> 00:22:38,120 Speaker 4: New York. 432 00:22:38,440 --> 00:22:41,960 Speaker 1: It was like it was like New York. We back. 433 00:22:42,320 --> 00:22:46,560 Speaker 4: It was like we outside. I think the term outside 434 00:22:46,680 --> 00:22:50,000 Speaker 4: came from New York. Yeah, we was outside. You know 435 00:22:50,000 --> 00:22:52,959 Speaker 4: what I'm saying. What does the future of Versus look like? 436 00:22:53,160 --> 00:22:55,560 Speaker 2: Are we still doing live concerts like we did at 437 00:22:55,720 --> 00:22:57,600 Speaker 2: MSG or are we just. 438 00:22:57,520 --> 00:22:59,280 Speaker 4: Doing on Triller? What do you see for the future? 439 00:22:59,400 --> 00:23:03,400 Speaker 4: Versus were definitely gonna do. We got some big ones 440 00:23:03,480 --> 00:23:07,160 Speaker 4: coming up, some big ones, and these big ones take time, 441 00:23:08,000 --> 00:23:09,560 Speaker 4: take a lot of time. We're trying to do one 442 00:23:09,640 --> 00:23:12,640 Speaker 4: maybe before the end of the year, but it's really 443 00:23:12,680 --> 00:23:15,080 Speaker 4: the top of the year where we're gonna start, and 444 00:23:15,200 --> 00:23:18,960 Speaker 4: we're still figuring out how we're doing it because it's 445 00:23:18,960 --> 00:23:21,080 Speaker 4: so much just coming to us. 446 00:23:21,640 --> 00:23:23,000 Speaker 1: You just gotta do the right ones. 447 00:23:23,160 --> 00:23:26,440 Speaker 4: It's so much on the plate right now that we 448 00:23:26,600 --> 00:23:28,520 Speaker 4: definitely gonna keep it. You know, it's gonna be Triller, 449 00:23:28,600 --> 00:23:31,600 Speaker 4: but we just gotta figure out how to do it 450 00:23:31,640 --> 00:23:34,200 Speaker 4: and still keep the people happy, you know what I'm saying. 451 00:23:34,240 --> 00:23:38,680 Speaker 1: Because the thing about when you do something. 452 00:23:39,920 --> 00:23:42,919 Speaker 4: That's free, sometimes you gotta know how to integrate it 453 00:23:42,920 --> 00:23:45,000 Speaker 4: to it not be free because it's still a business 454 00:23:45,440 --> 00:23:47,280 Speaker 4: and it's not that you want to charge like that, 455 00:23:47,400 --> 00:23:51,160 Speaker 4: but it's like, we gotta pay the bills of these artists. 456 00:23:51,160 --> 00:23:52,800 Speaker 1: So some people are like, oh. 457 00:23:52,720 --> 00:23:54,760 Speaker 4: Man, you're gonna take it off Instagram and now we're 458 00:23:54,760 --> 00:23:57,560 Speaker 4: gonna do that, but Instagram gotta pay us, so we 459 00:23:57,560 --> 00:24:00,280 Speaker 4: gotta do something because we gotta it gotta be you know. 460 00:24:00,400 --> 00:24:02,960 Speaker 4: So now we're at that stage where we're figuring out 461 00:24:03,000 --> 00:24:05,480 Speaker 4: things on how to do it and still keep our 462 00:24:05,560 --> 00:24:08,080 Speaker 4: audience happy and still keep. 463 00:24:07,920 --> 00:24:11,040 Speaker 1: Them like, ah, you know, ah man, y'all doing this. 464 00:24:11,240 --> 00:24:15,560 Speaker 4: We're not getting Hollywood, but we're bringing Hollywood excitement to you. 465 00:24:15,800 --> 00:24:19,360 Speaker 4: But they paid that Netflix bill, Yeah, they do right, 466 00:24:19,400 --> 00:24:20,840 Speaker 4: And didn't they raise that bitch? 467 00:24:21,280 --> 00:24:25,200 Speaker 1: They did? They did? They fucked up. Y'all can complain. 468 00:24:25,280 --> 00:24:27,679 Speaker 1: Y'all gonna pay for Netflix. Netflix ain't got shit on 469 00:24:27,760 --> 00:24:28,160 Speaker 1: that ship. 470 00:24:29,560 --> 00:24:32,240 Speaker 4: At least we give you some man, We give you 471 00:24:32,280 --> 00:24:36,960 Speaker 4: some good argument, good music stories. 472 00:24:37,520 --> 00:24:39,400 Speaker 1: Why would you want to pay for that shit? That ship? 473 00:24:39,600 --> 00:24:42,440 Speaker 4: And it's the culture and you could go to that shit. 474 00:24:42,480 --> 00:24:45,400 Speaker 4: I don't know if you've ever been to a versus them? 475 00:24:45,440 --> 00:24:47,560 Speaker 4: Shits is off the chain, ain't they are? 476 00:24:47,800 --> 00:24:49,040 Speaker 1: Like? WHOA? 477 00:24:49,560 --> 00:24:50,960 Speaker 4: I only could have been in the two because I 478 00:24:50,960 --> 00:24:54,480 Speaker 4: said this is this is out of control, the bow 479 00:24:54,560 --> 00:24:58,320 Speaker 4: Wow one out of control. They had that shit popping. 480 00:24:59,320 --> 00:25:02,600 Speaker 4: I was there, see I was going to cut when 481 00:25:02,640 --> 00:25:05,960 Speaker 4: I go to everybody like if you're like. 482 00:25:05,880 --> 00:25:08,600 Speaker 1: The club, I'm getting in with you. I'm going in 483 00:25:08,600 --> 00:25:11,160 Speaker 1: with you. I'm like, this ain't this. 484 00:25:11,200 --> 00:25:15,120 Speaker 4: Ain't lim this is versus you know what I'm saying. 485 00:25:15,119 --> 00:25:17,560 Speaker 4: But you know it is what it is. I love 486 00:25:17,600 --> 00:25:19,600 Speaker 4: our people, you know what I'm saying. It's what we do. 487 00:25:21,000 --> 00:25:22,640 Speaker 4: Any music people in the house. 488 00:25:23,000 --> 00:25:26,040 Speaker 6: All right, I want to I want to ask some 489 00:25:26,119 --> 00:25:30,439 Speaker 6: music conversations. Okay, one of the best producers ever, so 490 00:25:31,160 --> 00:25:35,800 Speaker 6: let's talk about some music publishing. How important is publishing 491 00:25:36,240 --> 00:25:39,399 Speaker 6: for a producer? What are some best ways that a 492 00:25:39,480 --> 00:25:42,720 Speaker 6: producer can make sure they get in there right amount 493 00:25:42,720 --> 00:25:43,400 Speaker 6: of publishing? 494 00:25:43,520 --> 00:25:48,080 Speaker 1: Like talk about that. You know, the business changed so much. 495 00:25:48,320 --> 00:25:51,520 Speaker 4: I feel like what I was taught with publishing was 496 00:25:51,560 --> 00:25:54,560 Speaker 4: like hold on, hold on, hold on to it is 497 00:25:55,000 --> 00:26:00,000 Speaker 4: is for your grandkids, grandkids. I think nobody saw streaming 498 00:26:00,040 --> 00:26:03,720 Speaker 4: and coming, so that kind of changed the dynamics of publishing. 499 00:26:04,160 --> 00:26:08,240 Speaker 4: So now what I would tell a producer, it's really 500 00:26:08,359 --> 00:26:10,720 Speaker 4: that's what that's where you really make your money at 501 00:26:10,760 --> 00:26:13,560 Speaker 4: now because I don't think producers back when I was 502 00:26:13,560 --> 00:26:14,200 Speaker 4: doing it, you. 503 00:26:14,160 --> 00:26:16,959 Speaker 1: Know, earners. What's up? 504 00:26:17,080 --> 00:26:20,120 Speaker 2: You ever walk into a small business and everything just works, 505 00:26:20,480 --> 00:26:23,760 Speaker 2: like the checkout is fast, the seats are digital. Tipping 506 00:26:24,040 --> 00:26:26,480 Speaker 2: is a breeze and you're out the door before the 507 00:26:26,480 --> 00:26:30,880 Speaker 2: line even builds odds are they're using Square. We love 508 00:26:30,920 --> 00:26:34,080 Speaker 2: supporting businesses that run on Square because it just feels seamless. 509 00:26:34,240 --> 00:26:36,760 Speaker 2: Whether it's a local coffee shop, a vendor at a 510 00:26:36,800 --> 00:26:39,680 Speaker 2: pop up market, or even one of our merch partners, 511 00:26:39,920 --> 00:26:43,720 Speaker 2: Square makes it easy for them to take payments, manage inventory, 512 00:26:43,800 --> 00:26:47,680 Speaker 2: and run their business with confidence, all from one simple system. 513 00:26:48,160 --> 00:26:50,760 Speaker 2: If you're a business owner or even just thinking about 514 00:26:50,840 --> 00:26:53,919 Speaker 2: launching something soon, Square is hands down one of the 515 00:26:53,960 --> 00:26:57,399 Speaker 2: best tools out there to help you start, run, and grow. 516 00:26:57,680 --> 00:27:00,359 Speaker 2: It's not just about payments, it's about get giving you 517 00:27:00,440 --> 00:27:03,720 Speaker 2: time back so you can focus on what matters most ready. 518 00:27:03,760 --> 00:27:07,119 Speaker 2: To see how Square can transform your business, visit Square 519 00:27:07,200 --> 00:27:11,720 Speaker 2: dot com backslash go backslash eyl to learn more that 520 00:27:11,920 --> 00:27:17,360 Speaker 2: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate. 521 00:27:17,480 --> 00:27:19,880 Speaker 2: Let's Square handle the back end so you can keep 522 00:27:19,880 --> 00:27:26,000 Speaker 2: pushing your vision forward. This episode is brought to you 523 00:27:26,000 --> 00:27:28,280 Speaker 2: by P and C Bank. A lot of people think 524 00:27:28,359 --> 00:27:32,240 Speaker 2: podcasts about work are boring, and sure they definitely can be, 525 00:27:32,720 --> 00:27:36,000 Speaker 2: but understanding a professionals routine shows us how they achieve 526 00:27:36,040 --> 00:27:40,280 Speaker 2: their success little by little, day after day. It's like 527 00:27:40,320 --> 00:27:43,119 Speaker 2: banking with P and C Bank. It might seem boring 528 00:27:43,160 --> 00:27:46,040 Speaker 2: to save, plan and make calculated decisions with your bank, 529 00:27:46,440 --> 00:27:48,920 Speaker 2: but keeping your money boring is what helps you live 530 00:27:49,040 --> 00:27:53,040 Speaker 2: or more happily fulfilled life. P and C Bank Brilliantly 531 00:27:53,119 --> 00:27:57,679 Speaker 2: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty 532 00:27:57,720 --> 00:28:00,960 Speaker 2: five is a service mark of the PNC Finance Service Group, Inc. 533 00:28:01,440 --> 00:28:03,639 Speaker 2: P and C Bank National Association. 534 00:28:03,880 --> 00:28:09,320 Speaker 3: Member a FDIC, an illegal alien from Guatemala charged with 535 00:28:09,480 --> 00:28:13,119 Speaker 3: raping a child in Massachusetts. An MS thirteen gang member 536 00:28:13,119 --> 00:28:16,919 Speaker 3: from Al Salvador accused of murdering a Texas man of 537 00:28:17,000 --> 00:28:21,480 Speaker 3: Venezuelan charged with filming and selling child pornography in Michigan. 538 00:28:21,840 --> 00:28:25,119 Speaker 3: These are just some of the heinous migrant criminals caught 539 00:28:25,440 --> 00:28:29,000 Speaker 3: because of President Donald J. Trump's leadership. I'm Christy nom 540 00:28:29,160 --> 00:28:33,080 Speaker 3: the United States Secretary of Homeland Security. Under President Trump, 541 00:28:33,359 --> 00:28:37,639 Speaker 3: attempted illegal border crossings are at the lowest levels ever recorded, 542 00:28:37,960 --> 00:28:41,040 Speaker 3: and over one hundred thousand illegal aliens have been arrested. 543 00:28:41,280 --> 00:28:45,160 Speaker 3: If you are here illegally, your next you will be fined. 544 00:28:45,240 --> 00:28:49,320 Speaker 3: Nearly one thousand dollars a day. Imprisoned and deported, you 545 00:28:49,400 --> 00:28:52,920 Speaker 3: will never return. But if you register using our CBP 546 00:28:53,080 --> 00:28:55,800 Speaker 3: home app and leave now, you could be allowed to 547 00:28:55,880 --> 00:29:00,240 Speaker 3: return legally. Do what's right? Leave now under is it 548 00:29:00,280 --> 00:29:04,440 Speaker 3: in Trump America's laws, Border and families will be protected. 549 00:29:04,560 --> 00:29:06,800 Speaker 1: Sponsored by the United States Department of Homeland Security. 550 00:29:06,880 --> 00:29:09,280 Speaker 4: We got like six hundred five hundred thousand a walk 551 00:29:09,320 --> 00:29:11,680 Speaker 4: to do a track. I don't think that's happening today. 552 00:29:12,120 --> 00:29:14,840 Speaker 4: So you have so today. I think a producer has 553 00:29:14,880 --> 00:29:18,479 Speaker 4: to rely on their catalog they publishing. But the beauty 554 00:29:18,520 --> 00:29:22,400 Speaker 4: about it, I think it's up to you. I took 555 00:29:22,440 --> 00:29:26,360 Speaker 4: an admin deal, which you know, what's that. It's like, well, 556 00:29:26,880 --> 00:29:30,280 Speaker 4: I still own my published, but they administered and they 557 00:29:30,320 --> 00:29:33,680 Speaker 4: collect my checks, but they would take it like a 558 00:29:33,720 --> 00:29:35,360 Speaker 4: eighty thirty split. 559 00:29:35,200 --> 00:29:37,720 Speaker 1: Instead of fifty to fifty or something like that. 560 00:29:38,040 --> 00:29:41,280 Speaker 4: It just it's really a publisher deal is not harmful 561 00:29:41,360 --> 00:29:44,160 Speaker 4: to you know. I think people used to put bad 562 00:29:44,200 --> 00:29:47,400 Speaker 4: stick monitors on them back in the day because the 563 00:29:47,400 --> 00:29:50,920 Speaker 4: world changed. But I think as a producer, keep building 564 00:29:50,920 --> 00:29:54,800 Speaker 4: your catalog, cash out because the multiple keeps going down. 565 00:29:55,240 --> 00:29:57,440 Speaker 1: So if like if you got one something it you said, 566 00:29:57,440 --> 00:29:58,120 Speaker 1: I'm a hold on. 567 00:29:58,640 --> 00:30:01,480 Speaker 4: So I said, well, if it's a ten x man, 568 00:30:01,480 --> 00:30:03,080 Speaker 4: you better go ahead and cash out and bill you 569 00:30:03,120 --> 00:30:07,120 Speaker 4: another catalog. Because if you're making five hundred thousand a 570 00:30:07,240 --> 00:30:10,880 Speaker 4: year on your publishing, they gonna ten x that. So 571 00:30:10,960 --> 00:30:13,320 Speaker 4: you better as well as some people might fourteen exit. 572 00:30:13,400 --> 00:30:14,720 Speaker 4: You know what I'm saying, you might as well take 573 00:30:14,720 --> 00:30:17,240 Speaker 4: that cash. I think people need to follow the business 574 00:30:17,240 --> 00:30:20,480 Speaker 4: structure when it comes to publishing on the multiples or 575 00:30:20,480 --> 00:30:23,720 Speaker 4: how much they paying you per your deal. We got 576 00:30:23,800 --> 00:30:27,640 Speaker 4: tim talking about multiples now. I can't believe I'm doing 577 00:30:27,680 --> 00:30:28,000 Speaker 4: this shit. 578 00:30:28,200 --> 00:30:32,080 Speaker 2: This is matter speaking of multiples, and I'm glad you 579 00:30:32,120 --> 00:30:34,400 Speaker 2: brought up catalogs. We're in the era where we're seeing 580 00:30:35,000 --> 00:30:38,680 Speaker 2: legacy artists now sell their catalogs. Yeah, so what are 581 00:30:38,680 --> 00:30:40,800 Speaker 2: your thoughts on that from a producer standpoint? Because I 582 00:30:40,840 --> 00:30:43,200 Speaker 2: know it's at an artist that's your song, but as 583 00:30:43,200 --> 00:30:47,200 Speaker 2: the producer, I mean, you have royalty percentages of the song. 584 00:30:47,240 --> 00:30:48,520 Speaker 1: So how do yeah, how does it work in with 585 00:30:48,680 --> 00:30:49,120 Speaker 1: your thoughts? 586 00:30:49,960 --> 00:30:52,840 Speaker 4: Well, you know, I sold my catalog, I sold mys 587 00:30:53,880 --> 00:30:55,960 Speaker 4: I think it's what you work hard for. 588 00:30:56,080 --> 00:30:56,720 Speaker 1: You know what I'm saying. 589 00:30:56,760 --> 00:30:58,640 Speaker 4: So it's like you got fifty percent of the song. 590 00:30:58,960 --> 00:31:00,920 Speaker 4: The artists got fifty center of the song. I know 591 00:31:01,000 --> 00:31:06,920 Speaker 4: you saw justin so his It's really it's really like 592 00:31:07,000 --> 00:31:11,120 Speaker 4: a it's a it's a it's a I want to say, 593 00:31:11,160 --> 00:31:14,360 Speaker 4: like it's like you building up this equity of yourself 594 00:31:14,480 --> 00:31:17,440 Speaker 4: as a producer, and like you are going to as 595 00:31:17,480 --> 00:31:19,680 Speaker 4: a producer. You are going down and they'll be like, oh, 596 00:31:19,720 --> 00:31:22,560 Speaker 4: you got Drake top ten blah blah blah screaming this. 597 00:31:23,080 --> 00:31:24,720 Speaker 1: So say if it's take Key. 598 00:31:24,680 --> 00:31:27,760 Speaker 4: Or somebody, if he got fifty fifty percent of that 599 00:31:27,880 --> 00:31:33,840 Speaker 4: song and its screaming a billion, that thing going crazy, 600 00:31:33,920 --> 00:31:36,520 Speaker 4: you know what I'm saying. So a lot of producers 601 00:31:36,560 --> 00:31:40,920 Speaker 4: now of making a you know, the screaming base they're 602 00:31:40,920 --> 00:31:43,720 Speaker 4: making publishing money is good right now. 603 00:31:44,440 --> 00:31:45,200 Speaker 1: I think it's good. 604 00:31:45,480 --> 00:31:48,680 Speaker 6: You know It's so crazy is that when people started 605 00:31:48,680 --> 00:31:51,480 Speaker 6: selling their catalogs, their masters and they're publishing. A lot 606 00:31:51,480 --> 00:31:54,720 Speaker 6: of people was like, that's a bad idea. And I 607 00:31:55,400 --> 00:31:58,320 Speaker 6: was kind of like believe in that until we did 608 00:31:58,360 --> 00:32:00,600 Speaker 6: an interview with somebody in London and they like, you 609 00:32:00,640 --> 00:32:03,240 Speaker 6: gotta look at it like a startup company like Eli 610 00:32:03,440 --> 00:32:08,200 Speaker 6: Musk sold PayPal for two hundred million, flip that into 611 00:32:08,560 --> 00:32:12,160 Speaker 6: almost a trillion dollars with SpaceX and Tesla, so it's 612 00:32:12,240 --> 00:32:15,880 Speaker 6: like it's a liquidation event. And interviewing IRV Gotti and 613 00:32:15,920 --> 00:32:18,480 Speaker 6: where IRV sold his catalog for one hundred million dollars 614 00:32:18,520 --> 00:32:20,520 Speaker 6: and he was like, look, I was probably making a 615 00:32:20,560 --> 00:32:23,120 Speaker 6: half a million dollars a year for my catalog. He's like, 616 00:32:23,120 --> 00:32:25,440 Speaker 6: you know how long it would have taken me to 617 00:32:25,560 --> 00:32:27,640 Speaker 6: actually have enough money to do what I need to do. 618 00:32:27,720 --> 00:32:31,000 Speaker 6: Now I get one hundred million dollars and one time, Yeah, 619 00:32:31,280 --> 00:32:33,600 Speaker 6: now I can try to build the empire to get 620 00:32:33,600 --> 00:32:34,480 Speaker 6: to that billion. 621 00:32:35,360 --> 00:32:39,360 Speaker 4: Basically, it is just really you betting on yourself. That's 622 00:32:39,400 --> 00:32:43,920 Speaker 4: why I tell creators, never stop creating. Just keep putting 623 00:32:43,920 --> 00:32:46,480 Speaker 4: it out, keep putting it out, bill your page, because 624 00:32:46,560 --> 00:32:48,680 Speaker 4: right now you got the tools in your own pocket. 625 00:32:49,040 --> 00:32:51,800 Speaker 4: You don't need all this extra curriculu shit. You just 626 00:32:51,800 --> 00:32:55,040 Speaker 4: gotta believe in yourself and start doing the PaperWorks. 627 00:32:55,080 --> 00:32:56,440 Speaker 1: Get you a You gotta have a. 628 00:32:56,320 --> 00:33:00,000 Speaker 4: Good lawyer go through and a lawyer's going to tell you, 629 00:33:00,200 --> 00:33:03,880 Speaker 4: educate you on how to sign your songs up with 630 00:33:04,120 --> 00:33:08,440 Speaker 4: asscap the copyrights, do all of that, and don't wait 631 00:33:08,520 --> 00:33:10,960 Speaker 4: on getting signed to a major start. Now that's why 632 00:33:11,040 --> 00:33:14,000 Speaker 4: right here, you not a master's it's independency because you 633 00:33:14,040 --> 00:33:16,400 Speaker 4: can build that. All that counts to when you go 634 00:33:16,560 --> 00:33:21,880 Speaker 4: to sell your catalog or wanna chapel or UMG publishing 635 00:33:21,960 --> 00:33:24,560 Speaker 4: come to you, they gonna, oh, that's gonna tally up. 636 00:33:24,960 --> 00:33:25,520 Speaker 1: You know what I'm saying. 637 00:33:25,520 --> 00:33:27,800 Speaker 4: They're gonna be like, oh, I want to do this, 638 00:33:28,320 --> 00:33:32,280 Speaker 4: I give you a five million for your catalog right now. 639 00:33:32,360 --> 00:33:35,640 Speaker 4: They do the math you making, they say you making 640 00:33:36,320 --> 00:33:39,640 Speaker 4: this quarterly. It's important to just say, you know what, 641 00:33:40,280 --> 00:33:42,400 Speaker 4: I could do this again. I'm gonna cash out so 642 00:33:42,440 --> 00:33:45,240 Speaker 4: I can go build something else. That's all it really is. 643 00:33:45,520 --> 00:33:49,400 Speaker 4: You build up your business to go get some money 644 00:33:49,600 --> 00:33:52,040 Speaker 4: that you earn. It's gonna take you know, because if 645 00:33:52,040 --> 00:33:54,680 Speaker 4: you wait on publishing, if they pay out quarterly. So 646 00:33:54,720 --> 00:33:58,960 Speaker 4: why not, like your man said this, take take the 647 00:33:58,960 --> 00:34:01,880 Speaker 4: one hundred million. Why sit on it? What are you doing? 648 00:34:02,200 --> 00:34:05,240 Speaker 4: Like that's that might don't be there tomorrow. Something can 649 00:34:05,280 --> 00:34:07,719 Speaker 4: happen in the world where everything can laugh look at 650 00:34:07,720 --> 00:34:10,280 Speaker 4: you know, look what's happened with saying with the FTX. 651 00:34:11,040 --> 00:34:14,040 Speaker 4: Anything can happen. So you better take that money and 652 00:34:14,120 --> 00:34:18,480 Speaker 4: somebody gonna offer you a multiple or fourteen and everybody 653 00:34:18,520 --> 00:34:19,320 Speaker 4: giving you twelve. 654 00:34:19,719 --> 00:34:22,080 Speaker 1: Don't be no dumby now he was saying he got 655 00:34:22,200 --> 00:34:23,160 Speaker 1: twenty six, or. 656 00:34:23,200 --> 00:34:27,400 Speaker 2: He said, yeah, so you talked about you said you 657 00:34:27,440 --> 00:34:30,440 Speaker 2: sold your catalog, and so one of the things that 658 00:34:30,560 --> 00:34:33,359 Speaker 2: Erv was saying to us was just like, yeah, they're 659 00:34:33,400 --> 00:34:35,520 Speaker 2: taking the things I did twenty years ago. 660 00:34:35,920 --> 00:34:37,520 Speaker 1: That doesn't mean I can't create now. 661 00:34:38,440 --> 00:34:40,640 Speaker 2: I want it in your space now, because I mean 662 00:34:40,680 --> 00:34:44,560 Speaker 2: we got Diamond Records under the catalog, we got Missy obviously, 663 00:34:44,640 --> 00:34:48,360 Speaker 2: we got Justin Timberlay, obviously, the Jay Records. Are you 664 00:34:48,480 --> 00:34:51,160 Speaker 2: still passionate about making the music and creating more of 665 00:34:51,160 --> 00:34:54,680 Speaker 2: a catalog or are we focused on this startup company 666 00:34:54,800 --> 00:34:56,240 Speaker 2: you got called versus. 667 00:34:56,600 --> 00:34:57,520 Speaker 1: I'm focused on. 668 00:34:57,440 --> 00:34:59,960 Speaker 4: My two startup companies, this card it, this startup cup, 669 00:35:00,120 --> 00:35:03,080 Speaker 4: the beat Club, because I consider myself. I consider myself 670 00:35:03,120 --> 00:35:05,560 Speaker 4: the Amazona Beats. I'm creating a store where I go 671 00:35:05,600 --> 00:35:06,960 Speaker 4: out and help every creator. 672 00:35:07,160 --> 00:35:08,920 Speaker 1: I lend my sound to everybody. 673 00:35:09,200 --> 00:35:12,279 Speaker 4: What keeps me hot is keeping a young nikka beside me, 674 00:35:12,520 --> 00:35:15,520 Speaker 4: a young hot producer, young people beside me. So I'm 675 00:35:15,560 --> 00:35:19,680 Speaker 4: more about building a community now. That's how I'm producing. 676 00:35:19,960 --> 00:35:21,880 Speaker 4: It could be her, she could be the hottest producer 677 00:35:21,960 --> 00:35:25,319 Speaker 4: right now and I'm telling you, yo, Future Will, yet 678 00:35:25,320 --> 00:35:28,279 Speaker 4: you need to fuck with her. So guess what, tim Alin, 679 00:35:28,440 --> 00:35:30,440 Speaker 4: you know he said it, he did it. So that's 680 00:35:30,440 --> 00:35:33,360 Speaker 4: how I'm producing now. I'm producing with people. I'm producing people, 681 00:35:33,600 --> 00:35:36,800 Speaker 4: and I'm building my company and bringing on people that 682 00:35:37,000 --> 00:35:41,439 Speaker 4: like Yo. I grab all the hottest producers. I did 683 00:35:41,480 --> 00:35:44,400 Speaker 4: the same thing, gave them equity and be club and 684 00:35:44,440 --> 00:35:46,080 Speaker 4: we started. So I was doing all that at the 685 00:35:46,080 --> 00:35:49,680 Speaker 4: same time at Versus. So I'm I'm in the phase 686 00:35:49,719 --> 00:35:52,880 Speaker 4: of I'm still doing music, but I do it with 687 00:35:52,960 --> 00:35:55,439 Speaker 4: other people like me and Mike Will talking about doing 688 00:35:55,480 --> 00:35:57,560 Speaker 4: the album. You know what I'm saying. I told Mike 689 00:35:58,680 --> 00:36:01,400 Speaker 4: as a producer, he was going over his hits. He 690 00:36:01,480 --> 00:36:03,319 Speaker 4: got a lot of major hits, and I look at 691 00:36:03,360 --> 00:36:05,000 Speaker 4: it like, this is the time for you to go 692 00:36:05,040 --> 00:36:07,200 Speaker 4: back and get a run like you on your Future 693 00:36:07,239 --> 00:36:08,400 Speaker 4: Records was crazy. 694 00:36:08,640 --> 00:36:10,000 Speaker 1: We got to go back and do a run. 695 00:36:10,080 --> 00:36:13,839 Speaker 4: So for me, I'm extending myself producing that way, like 696 00:36:13,880 --> 00:36:16,960 Speaker 4: I did everything when it comes to producing, But I 697 00:36:17,040 --> 00:36:21,120 Speaker 4: haven't really worked with somebody that's younger than me or 698 00:36:21,400 --> 00:36:24,240 Speaker 4: got more swag because this is a young sport. Music 699 00:36:24,360 --> 00:36:27,000 Speaker 4: is a young sport. So for me, I try to 700 00:36:27,040 --> 00:36:31,520 Speaker 4: find young talent and give my timbo swag to it 701 00:36:31,719 --> 00:36:34,920 Speaker 4: along with they swag, you know, Like I give a 702 00:36:34,920 --> 00:36:38,080 Speaker 4: prime example that I fall in the background, first Class. 703 00:36:38,480 --> 00:36:42,160 Speaker 4: That was my people's that was my producers who did 704 00:36:42,239 --> 00:36:44,319 Speaker 4: Jack Hollow. I put him in the room. I said, 705 00:36:44,360 --> 00:36:46,880 Speaker 4: do this, We should do this, should we saundple this? 706 00:36:46,920 --> 00:36:50,080 Speaker 4: It's a timbo What you think? Oh, first Class was 707 00:36:50,080 --> 00:36:51,600 Speaker 4: a hit back then, it's gonna be a hit now. 708 00:36:51,960 --> 00:36:54,799 Speaker 4: So they mess with it, Angel send it to me, 709 00:36:55,080 --> 00:36:55,600 Speaker 4: and I'm. 710 00:36:55,440 --> 00:36:57,960 Speaker 1: Like, that think good? I told Jack, he said, yo, 711 00:36:57,960 --> 00:36:58,279 Speaker 1: can I. 712 00:36:58,239 --> 00:37:02,200 Speaker 4: Get justin like guy that's producing in a different way, 713 00:37:02,440 --> 00:37:05,120 Speaker 4: like from the background, taking my credit. 714 00:37:05,160 --> 00:37:06,279 Speaker 1: Because I feel like. 715 00:37:07,760 --> 00:37:11,560 Speaker 4: When we did Versus and I love having the company 716 00:37:11,600 --> 00:37:14,120 Speaker 4: bigger than who I am. Versus is bigger than me. 717 00:37:14,520 --> 00:37:17,200 Speaker 4: So I just want to build brands that are bigger 718 00:37:17,239 --> 00:37:20,200 Speaker 4: than me, like oh man, that's Baker, Oh that's tembo shit. 719 00:37:20,560 --> 00:37:22,680 Speaker 4: But I don't care about being in the forefront. I 720 00:37:22,719 --> 00:37:24,800 Speaker 4: want to be I want to learn because I feel 721 00:37:24,800 --> 00:37:28,600 Speaker 4: like my whole career as a producer being hot, I 722 00:37:28,600 --> 00:37:30,920 Speaker 4: didn't really learn nothing, you know what I'm saying. I 723 00:37:30,960 --> 00:37:35,000 Speaker 4: was just blowing money, wasting shit, doing crazy and now 724 00:37:35,239 --> 00:37:38,640 Speaker 4: like Jimmy was like, when you get like in your 725 00:37:38,680 --> 00:37:41,160 Speaker 4: middle age, He's like, yo, that's when you really make 726 00:37:41,200 --> 00:37:43,640 Speaker 4: your real wealth. And he always told me that. That 727 00:37:43,760 --> 00:37:47,960 Speaker 4: always stuck with me. So I was like, sometimes it's 728 00:37:48,000 --> 00:37:50,279 Speaker 4: good to play the background to learn. So now I 729 00:37:50,320 --> 00:37:54,239 Speaker 4: just want to build and be part of amazing companies 730 00:37:54,360 --> 00:37:57,359 Speaker 4: and try to just pivot and do certain things. It's 731 00:37:57,440 --> 00:38:00,239 Speaker 4: totally different outside my rim. I don't want to be 732 00:38:00,480 --> 00:38:04,319 Speaker 4: just Oh, Timbo the music producer. I want to be Yo, 733 00:38:04,920 --> 00:38:08,239 Speaker 4: when every kid I heard all these talented artists right yo, 734 00:38:08,440 --> 00:38:10,000 Speaker 4: go to be club. I'm gonna hook you up. I'm 735 00:38:10,000 --> 00:38:12,160 Speaker 4: gonna hook you with the hottest producers. I'm gonna tell 736 00:38:12,200 --> 00:38:14,920 Speaker 4: you where to go subscribe over here. And then I'm 737 00:38:14,960 --> 00:38:17,680 Speaker 4: not being a faceless company like I really talk to 738 00:38:17,719 --> 00:38:19,960 Speaker 4: these kids. I tell like, yo, you got tight nests, 739 00:38:20,040 --> 00:38:23,600 Speaker 4: nail and I don't play so much music for people 740 00:38:23,960 --> 00:38:26,239 Speaker 4: that never got a placement in the world. So I'm like, 741 00:38:26,320 --> 00:38:28,480 Speaker 4: you know what, that's my gift, that's my next calling. 742 00:38:28,719 --> 00:38:31,360 Speaker 4: So that's what God got me doing, is building these companies, 743 00:38:31,719 --> 00:38:35,480 Speaker 4: learning more about spats, ownerships, spats. 744 00:38:35,640 --> 00:38:37,640 Speaker 1: So I can write my great s one one day. 745 00:38:39,480 --> 00:38:42,239 Speaker 6: Let me ask you this I know you had some 746 00:38:42,320 --> 00:38:43,440 Speaker 6: financial issues. 747 00:38:43,680 --> 00:38:45,040 Speaker 1: What was some issues that. 748 00:38:44,960 --> 00:38:47,879 Speaker 6: You had and what was some some trials and tribulations 749 00:38:47,920 --> 00:38:50,400 Speaker 6: and lessons that you learned along the way. 750 00:38:51,360 --> 00:38:54,920 Speaker 4: Man, Just like math is is not my thing, Like 751 00:38:55,000 --> 00:38:56,880 Speaker 4: I'm just gonna be a one hundred with you, Like 752 00:38:56,920 --> 00:39:00,160 Speaker 4: you know what I'm saying, like it just understand and 753 00:39:00,200 --> 00:39:03,880 Speaker 4: then for me, money is money, But you really got 754 00:39:03,920 --> 00:39:09,319 Speaker 4: to understand yourself, like are you addicted to a certain lifestyle? 755 00:39:10,000 --> 00:39:12,439 Speaker 1: Do you want to chase certain things? You just gotta 756 00:39:12,520 --> 00:39:13,040 Speaker 1: be calm. 757 00:39:13,160 --> 00:39:16,040 Speaker 4: If you calm, your money are staying your bank account, 758 00:39:16,080 --> 00:39:18,040 Speaker 4: and then you can really learn. So I had to 759 00:39:18,120 --> 00:39:21,080 Speaker 4: learn how to be just calm, you know what I'm saying, like, 760 00:39:21,200 --> 00:39:24,400 Speaker 4: go see a watch? Come my homeboy brought a watch 761 00:39:24,600 --> 00:39:26,520 Speaker 4: knowing my money ain't like his money. 762 00:39:27,400 --> 00:39:28,920 Speaker 1: Why the fuck I'm buying this watch? 763 00:39:29,400 --> 00:39:32,120 Speaker 4: Oh shit, Now I gotta go over here figure out 764 00:39:32,120 --> 00:39:34,640 Speaker 4: how I'm pay for or get the money because I'm 765 00:39:34,640 --> 00:39:38,080 Speaker 4: trying to over extend myself over things that really don't 766 00:39:38,160 --> 00:39:42,040 Speaker 4: excite me. So what I learned about finance is really 767 00:39:42,160 --> 00:39:45,560 Speaker 4: learning yourself. And then once you learn yourself that you 768 00:39:45,640 --> 00:39:48,440 Speaker 4: know you and have and be patient on things. Like 769 00:39:48,560 --> 00:39:50,080 Speaker 4: I learned how to have to learn how to be 770 00:39:50,160 --> 00:39:53,080 Speaker 4: patient instead of like let me go by that, instead 771 00:39:53,080 --> 00:39:56,880 Speaker 4: of asking questions, multiple questions like would. 772 00:39:56,680 --> 00:39:57,200 Speaker 1: You do that? 773 00:39:57,520 --> 00:39:59,120 Speaker 4: Would you not do that? Because I used to have 774 00:39:59,120 --> 00:40:02,840 Speaker 4: the attitude, fuck it, I'm doing it. Then I do it, 775 00:40:03,000 --> 00:40:05,800 Speaker 4: all go bad and I just wasted money, just gone 776 00:40:05,800 --> 00:40:09,520 Speaker 4: down to drain. So now I ask a thousand questions, 777 00:40:09,520 --> 00:40:12,080 Speaker 4: and people like Higo Tim asking a thousand questions, you 778 00:40:12,200 --> 00:40:14,239 Speaker 4: damn right, because I ain't spending this money no more. 779 00:40:14,560 --> 00:40:16,400 Speaker 4: It's hard to get it, especially when you're in a 780 00:40:16,400 --> 00:40:19,080 Speaker 4: pivot point. I really learned that you really got to 781 00:40:19,120 --> 00:40:23,280 Speaker 4: have will power not to be because when you're building 782 00:40:23,320 --> 00:40:25,640 Speaker 4: a company, you can't do everything that your homeboys do. 783 00:40:25,760 --> 00:40:29,640 Speaker 1: You got to be eyes on. You gotta be head 784 00:40:29,719 --> 00:40:30,280 Speaker 1: in first. 785 00:40:30,560 --> 00:40:33,440 Speaker 4: I listen to a story with Eli Musk when he 786 00:40:33,480 --> 00:40:37,040 Speaker 4: said he slept on the floor for three years at Tesla. 787 00:40:37,200 --> 00:40:41,879 Speaker 4: That to me is crazy. To me, that's like, that's 788 00:40:41,920 --> 00:40:45,439 Speaker 4: how I want to be. Like he sacrificed so where 789 00:40:45,440 --> 00:40:48,400 Speaker 4: he can be today. So sometimes you got to sacrifice 790 00:40:49,840 --> 00:40:52,440 Speaker 4: a little bit of fun and pleasure that you might 791 00:40:52,480 --> 00:40:54,640 Speaker 4: can do and just really be on your hustle and 792 00:40:54,719 --> 00:40:57,239 Speaker 4: grind and for me, when it comes to money. I 793 00:40:57,280 --> 00:40:58,960 Speaker 4: just try to say, well, let me I don't want 794 00:40:58,960 --> 00:41:01,040 Speaker 4: to go do this. I don't need the goal spit. 795 00:41:01,160 --> 00:41:03,000 Speaker 4: I just want to What do I like to do? 796 00:41:03,080 --> 00:41:03,319 Speaker 1: Okay? 797 00:41:03,400 --> 00:41:05,319 Speaker 4: I like to travel? Okay, how much do I set 798 00:41:05,360 --> 00:41:07,800 Speaker 4: a budget for traveler? I want to travel here? But 799 00:41:07,880 --> 00:41:11,120 Speaker 4: first I never would do those things. But now that 800 00:41:11,120 --> 00:41:14,320 Speaker 4: I had to get comfortable with myself and really purge 801 00:41:14,360 --> 00:41:18,359 Speaker 4: myself of all these uncleanness things that I would get 802 00:41:18,400 --> 00:41:19,240 Speaker 4: myself into. 803 00:41:19,760 --> 00:41:21,080 Speaker 1: So I had to like to do a little bit. 804 00:41:21,120 --> 00:41:23,120 Speaker 4: And it's hard, you know what I'm saying, because everybody, 805 00:41:23,160 --> 00:41:25,880 Speaker 4: you know, you want to show off your fruit, so 806 00:41:25,960 --> 00:41:29,800 Speaker 4: your labor. But sometimes if you're building something, this I learned. 807 00:41:29,800 --> 00:41:32,760 Speaker 4: My friend told me the goal is greater than the moment. 808 00:41:33,600 --> 00:41:36,120 Speaker 4: So I learned how to have less moments and keep 809 00:41:36,600 --> 00:41:37,880 Speaker 4: my goal in front of me. 810 00:41:39,520 --> 00:41:41,359 Speaker 1: It's powerful, sad bar Yeah. 811 00:41:42,320 --> 00:41:45,200 Speaker 2: So I wondered about the power of influence right because 812 00:41:45,320 --> 00:41:48,080 Speaker 2: your partner in versus Swiss, we show him go to 813 00:41:48,160 --> 00:41:52,120 Speaker 2: Harvard for business school. I wonder being around him the 814 00:41:52,200 --> 00:41:56,560 Speaker 2: impact that it had on you. And conversely, when you 815 00:41:56,600 --> 00:41:59,520 Speaker 2: see young producers like you mentioned, like a take Keith 816 00:41:59,640 --> 00:42:03,200 Speaker 2: or a throw Mike Will, are you advising them on 817 00:42:03,239 --> 00:42:05,920 Speaker 2: the mistakes that you made and saying like, hey, this 818 00:42:06,000 --> 00:42:06,799 Speaker 2: is how it can go. 819 00:42:07,480 --> 00:42:09,920 Speaker 4: Man, I tell them. You know, that goes another thing 820 00:42:09,920 --> 00:42:12,799 Speaker 4: about yourself. You gotta be comfortable with yourself to tell 821 00:42:12,840 --> 00:42:16,800 Speaker 4: your mistakes. I tell everybody my mistakes. I was telling Oz. 822 00:42:17,280 --> 00:42:19,279 Speaker 4: I was like he brought like a Lamborghini because he 823 00:42:19,320 --> 00:42:20,840 Speaker 4: threw a most a lot of Drake records and he 824 00:42:20,840 --> 00:42:22,879 Speaker 4: brought like a couple of cars. I said, all right, 825 00:42:23,920 --> 00:42:26,759 Speaker 4: I said, don't I did that? 826 00:42:26,760 --> 00:42:28,560 Speaker 1: That depreciates you know that? Right? 827 00:42:29,480 --> 00:42:31,680 Speaker 4: You know you can go by, you can go put 828 00:42:31,680 --> 00:42:33,919 Speaker 4: it in a trade, or you know, do something and 829 00:42:33,960 --> 00:42:36,800 Speaker 4: flip and get that and never have to spend your money. 830 00:42:36,840 --> 00:42:38,839 Speaker 1: Like you It's a lot of things you can do. 831 00:42:38,920 --> 00:42:41,120 Speaker 4: But don't don't go crazy because you just getting in 832 00:42:41,120 --> 00:42:42,520 Speaker 4: the car and going back in the house. You know, 833 00:42:42,680 --> 00:42:45,200 Speaker 4: you do know that, right? You do nothing like you 834 00:42:45,239 --> 00:42:47,480 Speaker 4: don't need five of them or three of them. You 835 00:42:47,480 --> 00:42:49,319 Speaker 4: know what I'm saying, like, what are we doing? So 836 00:42:49,400 --> 00:42:51,000 Speaker 4: I try to tell people, say, well, what did you do? 837 00:42:51,080 --> 00:42:54,960 Speaker 4: I said, Man, get the bag form of the bag. 838 00:42:55,040 --> 00:42:57,200 Speaker 4: Get the bag form of the bag. And you don't 839 00:42:57,200 --> 00:43:00,000 Speaker 4: even realize you fumbling it because you so much capture. 840 00:43:00,400 --> 00:43:03,080 Speaker 4: I call it like the loadus flower where you just 841 00:43:03,600 --> 00:43:07,600 Speaker 4: in this room, just training here, and you just training here, 842 00:43:07,719 --> 00:43:10,080 Speaker 4: just draining, and when you go out, you be like, well, 843 00:43:10,200 --> 00:43:13,960 Speaker 4: my shit, go, you've been in that that loadus room 844 00:43:14,080 --> 00:43:17,160 Speaker 4: just going crazy, spending, spending, spending, and then it's like 845 00:43:18,640 --> 00:43:19,480 Speaker 4: you can't do that. 846 00:43:19,719 --> 00:43:23,160 Speaker 1: You got to just be calm in the hype. Just 847 00:43:23,320 --> 00:43:23,799 Speaker 1: ride it. 848 00:43:23,760 --> 00:43:26,640 Speaker 4: Out, build your business, look at other things that you 849 00:43:26,680 --> 00:43:29,319 Speaker 4: want to do. I tell them, like, you know, I 850 00:43:29,360 --> 00:43:32,720 Speaker 4: tell producers. I like the way Producers is going right now, 851 00:43:33,040 --> 00:43:34,320 Speaker 4: it's one every week. 852 00:43:34,800 --> 00:43:36,319 Speaker 1: It's a little kid that's coming up. 853 00:43:36,480 --> 00:43:39,640 Speaker 4: So I'm saying, as you build your catalogs, go invest 854 00:43:39,680 --> 00:43:40,440 Speaker 4: into business. 855 00:43:40,760 --> 00:43:44,560 Speaker 1: Go put your money away, go watch y'all. You need 856 00:43:44,560 --> 00:43:45,319 Speaker 1: to invest in y'all. 857 00:43:45,360 --> 00:43:48,600 Speaker 4: Y'all need to have like a fundraise for the help 858 00:43:48,640 --> 00:43:50,920 Speaker 4: these people to put their money into invest in for them, 859 00:43:51,160 --> 00:43:55,600 Speaker 4: because that's what's missing. People will get all this lump 860 00:43:55,600 --> 00:43:58,799 Speaker 4: summer money, but the gatekeepers don't let us, let us in. 861 00:43:59,480 --> 00:44:00,839 Speaker 1: And that's another thing too. 862 00:44:00,920 --> 00:44:04,400 Speaker 4: So it's like sometimes like these higher ups you know 863 00:44:04,480 --> 00:44:07,000 Speaker 4: in these they won't give you the tips or you 864 00:44:07,040 --> 00:44:09,680 Speaker 4: should invest in this. You got to be in a circle. 865 00:44:09,920 --> 00:44:12,480 Speaker 4: So what I tell people, try to get in those circles. 866 00:44:12,520 --> 00:44:16,000 Speaker 4: Go to the events. It's not that you think is 867 00:44:17,280 --> 00:44:19,759 Speaker 4: not valuable, because it ain't the script club, it ain't 868 00:44:19,760 --> 00:44:22,120 Speaker 4: the this. But guess what, go to that banking event 869 00:44:22,400 --> 00:44:26,880 Speaker 4: because guess what, that banking event gonna get you a 870 00:44:26,920 --> 00:44:28,359 Speaker 4: lot of money and gonna save you. 871 00:44:28,320 --> 00:44:30,840 Speaker 2: A lot of money. Just go to investmentest was probably 872 00:44:30,840 --> 00:44:33,880 Speaker 2: the best place. Yeah, that's the best. 873 00:44:34,120 --> 00:44:35,520 Speaker 4: So you're right, you don't want to go to the 874 00:44:35,520 --> 00:44:37,279 Speaker 4: party live or the banking event. 875 00:44:37,320 --> 00:44:39,520 Speaker 1: I'm going to the banking event. It's a minister of both. 876 00:44:39,560 --> 00:44:40,920 Speaker 1: You got the script clubs. 877 00:44:40,640 --> 00:44:43,160 Speaker 2: You got education, you got entertainment, we got. 878 00:44:43,040 --> 00:44:45,680 Speaker 1: It all support black businesses. So so let me ask 879 00:44:45,719 --> 00:44:47,960 Speaker 1: you this on the producer side. Back to that for 880 00:44:48,040 --> 00:44:48,520 Speaker 1: a minute. 881 00:44:49,040 --> 00:44:52,400 Speaker 6: Clearing records, I want to know from two sides, because 882 00:44:52,800 --> 00:44:55,520 Speaker 6: I'm sure you had the clear samples. But now you're 883 00:44:55,520 --> 00:44:57,720 Speaker 6: in the people probably sampling your catalog. 884 00:44:57,840 --> 00:44:58,040 Speaker 1: Right. 885 00:44:58,080 --> 00:45:00,720 Speaker 6: So we've heard stories where it's like I think Asap 886 00:45:00,800 --> 00:45:06,600 Speaker 6: Ferd paying Juicy j eighty percent of his publishing for 887 00:45:06,640 --> 00:45:09,799 Speaker 6: that one. He just used one bar. So it's like 888 00:45:09,840 --> 00:45:12,799 Speaker 6: it's just so crazy. So talk about SAMP. I know 889 00:45:12,840 --> 00:45:15,920 Speaker 6: a lot of artists made mistakes, didn't go through, didn't 890 00:45:15,920 --> 00:45:17,759 Speaker 6: get the sample clear, and then they got to pay 891 00:45:17,760 --> 00:45:19,200 Speaker 6: one hundred percent of the publishing. 892 00:45:19,280 --> 00:45:21,080 Speaker 1: Because there's issues on that. 893 00:45:22,120 --> 00:45:26,239 Speaker 4: I mean, like Prince don't really clear those samples. A 894 00:45:26,280 --> 00:45:29,640 Speaker 4: lot of people, I mean, sampling is a it's your art. 895 00:45:29,760 --> 00:45:33,319 Speaker 4: Some everybody's different, juicyj That's how he handled. If you're 896 00:45:33,320 --> 00:45:36,440 Speaker 4: gonna sample mine, I'm taking fifty off top. You know 897 00:45:36,760 --> 00:45:40,560 Speaker 4: that's your right because he owned the catalog. But when 898 00:45:40,760 --> 00:45:43,320 Speaker 4: trying to get it clear sometimes it could be a hassle. 899 00:45:43,360 --> 00:45:45,799 Speaker 4: But for the most part is not. I mean for 900 00:45:45,840 --> 00:45:48,160 Speaker 4: the most part, people really love the art and they 901 00:45:48,200 --> 00:45:50,560 Speaker 4: clear it, but they gonna take their publish it. You 902 00:45:50,560 --> 00:45:53,239 Speaker 4: know what I'm saying Like that just you work hard 903 00:45:53,239 --> 00:45:55,800 Speaker 4: for that, you know what I'm saying, Like somebody remake 904 00:45:55,880 --> 00:45:57,640 Speaker 4: one of my songs. I got to get my published 905 00:45:57,640 --> 00:45:59,920 Speaker 4: cause that song was it's going to be a hit today. 906 00:46:00,239 --> 00:46:03,040 Speaker 4: So it's only right I get ten or fifteen percent. 907 00:46:03,320 --> 00:46:04,600 Speaker 4: I'm not going to hit you across the head for 908 00:46:04,680 --> 00:46:08,359 Speaker 4: fifty percent because I know you're recreating and you got 909 00:46:08,360 --> 00:46:12,000 Speaker 4: to eat too. But least when it comes to that, 910 00:46:12,080 --> 00:46:14,560 Speaker 4: A lot of people who own those copyrights get to 911 00:46:14,600 --> 00:46:19,400 Speaker 4: say the get the the sayso at the end of 912 00:46:19,440 --> 00:46:21,840 Speaker 4: the day, where they can say yes or not. But 913 00:46:21,960 --> 00:46:25,160 Speaker 4: Juicy J like, I don't think it's that hard clearing samples. 914 00:46:25,360 --> 00:46:28,920 Speaker 4: When it comes to music, it's just a matter on 915 00:46:29,160 --> 00:46:33,680 Speaker 4: who owns it, and most of the times, if you 916 00:46:33,760 --> 00:46:37,080 Speaker 4: sign to a publisher, they'll go clear for you and 917 00:46:37,160 --> 00:46:38,920 Speaker 4: tell you that you only made Like say, if I'm 918 00:46:38,960 --> 00:46:42,320 Speaker 4: the producer of It's been a couple songs with me 919 00:46:42,360 --> 00:46:46,279 Speaker 4: and Missy where I sample I think I sample and 920 00:46:46,480 --> 00:46:48,480 Speaker 4: Peoples for I can't stop the ring. I think she 921 00:46:48,600 --> 00:46:50,839 Speaker 4: took about twenty five, so me and Missy had to 922 00:46:50,880 --> 00:46:54,319 Speaker 4: split the rest because she took twenty five off the top, 923 00:46:54,760 --> 00:46:58,719 Speaker 4: and it's only right I use her her whole loop 924 00:46:58,960 --> 00:47:02,160 Speaker 4: for the whole song. So you don't really trip about 925 00:47:02,160 --> 00:47:03,919 Speaker 4: it because it's gonna you look at the greater good, 926 00:47:03,920 --> 00:47:06,840 Speaker 4: what the song is gonna do? I always looked at 927 00:47:07,400 --> 00:47:09,879 Speaker 4: I pay him whatever because I know it's a hit. 928 00:47:10,719 --> 00:47:12,960 Speaker 4: I need this hit. I need to build up the catalog. 929 00:47:13,040 --> 00:47:15,560 Speaker 4: I'm building this because I know I can make more 930 00:47:15,600 --> 00:47:17,880 Speaker 4: money with this one record. I know I got to 931 00:47:17,920 --> 00:47:20,760 Speaker 4: break off or break this person off. I don't mind 932 00:47:20,800 --> 00:47:24,000 Speaker 4: that because I know I'm gonna reap more in the 933 00:47:24,040 --> 00:47:24,600 Speaker 4: long run. 934 00:47:25,640 --> 00:47:28,360 Speaker 2: There's a lot of independent artists here. Obviously United Masters 935 00:47:28,640 --> 00:47:31,480 Speaker 2: is the home of that. And so I'm wondering because 936 00:47:31,520 --> 00:47:34,600 Speaker 2: you've seen young talent, right we started with a lid 937 00:47:34,719 --> 00:47:37,080 Speaker 2: all the way up to Tink and all her success. Now, 938 00:47:37,120 --> 00:47:39,440 Speaker 2: I remember the first person was talking about her was you. 939 00:47:40,200 --> 00:47:42,800 Speaker 2: And so one of the things that you see and 940 00:47:43,400 --> 00:47:46,400 Speaker 2: a talent that says, you know, what they have star quality? 941 00:47:49,200 --> 00:47:55,480 Speaker 1: Star quality. You know, It's hard for me to. 942 00:47:55,440 --> 00:47:58,879 Speaker 4: Say what's star today because I done came from an 943 00:47:58,880 --> 00:48:02,600 Speaker 4: era where we didn't have social media, we didn't have 944 00:48:02,680 --> 00:48:07,640 Speaker 4: all these platforms. So to me, what a star quality 945 00:48:08,080 --> 00:48:10,879 Speaker 4: that I think is is a person that know who 946 00:48:10,920 --> 00:48:15,640 Speaker 4: they are, that owns what they do and know how 947 00:48:15,680 --> 00:48:17,960 Speaker 4: to perform a lot of artists don't really know how 948 00:48:17,960 --> 00:48:19,719 Speaker 4: to perform, but I feel like if you know how 949 00:48:19,760 --> 00:48:23,320 Speaker 4: to give a show, that really makes a difference. 950 00:48:23,719 --> 00:48:26,400 Speaker 1: You know. Like it was at Rolling. 951 00:48:26,239 --> 00:48:29,520 Speaker 4: Loud and I was telling my son, I was like, 952 00:48:30,200 --> 00:48:33,239 Speaker 4: when Kendrick came on, I was like, look at the 953 00:48:33,280 --> 00:48:37,960 Speaker 4: difference between them, not taking away from nobody else, but 954 00:48:39,080 --> 00:48:43,960 Speaker 4: that's a superstar. Do you hear every word? Clear? He's 955 00:48:44,080 --> 00:48:48,839 Speaker 4: precise he's he's this is not just a festival for him. 956 00:48:49,239 --> 00:48:52,839 Speaker 4: He's putting on the show. People crying. That's what star 957 00:48:53,000 --> 00:48:56,760 Speaker 4: quality is like, when you put so much work into 958 00:48:56,800 --> 00:48:59,840 Speaker 4: your work that you're just not like you're not hoarding 959 00:48:59,840 --> 00:49:02,239 Speaker 4: it out to everybody. And we don't get a lot 960 00:49:02,239 --> 00:49:05,120 Speaker 4: of those because now everybody go viral trying to do 961 00:49:05,200 --> 00:49:07,439 Speaker 4: they shit, it's not really about the artists, really about 962 00:49:07,480 --> 00:49:13,239 Speaker 4: the songs now, but star quality, it's really up to you. 963 00:49:13,320 --> 00:49:16,000 Speaker 4: But it really doesn't exist today. I think you can 964 00:49:16,000 --> 00:49:20,680 Speaker 4: count on one hand like who's a superstar, But then 965 00:49:20,840 --> 00:49:23,919 Speaker 4: some people would disagree and be like, oh, because this 966 00:49:23,960 --> 00:49:27,040 Speaker 4: person a superstar and they own right. So it's like 967 00:49:28,280 --> 00:49:31,400 Speaker 4: it's kind of hard to say what superstar. I like 968 00:49:31,440 --> 00:49:34,880 Speaker 4: to say the elites now all these say superstar. An 969 00:49:34,920 --> 00:49:39,360 Speaker 4: elite person or entertainer is somebody who really cares about 970 00:49:39,360 --> 00:49:43,600 Speaker 4: their craft and you see and you see them constantly 971 00:49:43,640 --> 00:49:46,680 Speaker 4: working on it. To me, who I think is a 972 00:49:46,719 --> 00:49:49,279 Speaker 4: superstar or elite who's going to be elite and it's 973 00:49:49,320 --> 00:49:51,720 Speaker 4: on his way and he's steady rising, it's Jack Hollow. 974 00:49:53,040 --> 00:49:56,720 Speaker 4: Jack Haller is definitely a superstar. The way he carry himself, 975 00:49:56,760 --> 00:49:59,319 Speaker 4: the way he think about his music, the way he 976 00:49:59,480 --> 00:50:03,280 Speaker 4: want to put out music. He had conversation, he invited 977 00:50:03,320 --> 00:50:04,560 Speaker 4: me in to have a conversation. 978 00:50:04,680 --> 00:50:05,719 Speaker 1: I'm like, okay, he's a star. 979 00:50:06,360 --> 00:50:11,719 Speaker 4: He's a superstar because it's not about partying or whatever. 980 00:50:12,000 --> 00:50:14,920 Speaker 4: He really cares about the craft of making the album 981 00:50:15,239 --> 00:50:18,040 Speaker 4: and making great music and making people feel something. 982 00:50:18,400 --> 00:50:21,160 Speaker 1: So he has a chalkboard in the studio. 983 00:50:20,840 --> 00:50:23,959 Speaker 4: He writes down the songs, like we could do something 984 00:50:23,960 --> 00:50:26,000 Speaker 4: better than this one, what y'all think? And he have 985 00:50:26,120 --> 00:50:29,400 Speaker 4: a conversation. And that's what we don't see today in 986 00:50:29,480 --> 00:50:34,200 Speaker 4: the music, the artist working with the producers and to 987 00:50:34,320 --> 00:50:38,640 Speaker 4: me because he's like that, that's what makes him an elite, 988 00:50:39,400 --> 00:50:41,960 Speaker 4: a superstar. But we don't have a lot of that today. 989 00:50:42,200 --> 00:50:45,719 Speaker 4: People artists don't even go in the studio with the producer. 990 00:50:46,040 --> 00:50:49,919 Speaker 4: It's center pack. So I'm trying to change that because 991 00:50:49,960 --> 00:50:51,640 Speaker 4: if I'm a center pack, at least you're gonna get 992 00:50:51,680 --> 00:50:54,520 Speaker 4: me on on your head top telling you d ain't it. 993 00:50:54,880 --> 00:50:57,279 Speaker 4: You know what I'm saying, like, Nah, pick that beat, 994 00:50:57,320 --> 00:50:59,239 Speaker 4: don't do that, don't do that. At least I can 995 00:51:00,040 --> 00:51:03,200 Speaker 4: yup coordinate this wild wild West that we're living in. 996 00:51:03,239 --> 00:51:05,080 Speaker 4: When it's called music because that's what it is. It's 997 00:51:05,120 --> 00:51:07,440 Speaker 4: the wild wild West right now. And it's hard to 998 00:51:07,520 --> 00:51:13,000 Speaker 4: find like super superstars because a lot of they they 999 00:51:13,000 --> 00:51:15,399 Speaker 4: can look like a star, but they work ethic as ship. 1000 00:51:18,239 --> 00:51:19,520 Speaker 1: They work ethic as shit. 1001 00:51:20,440 --> 00:51:25,440 Speaker 4: But you look amazed, but you give me ship for 1002 00:51:25,560 --> 00:51:27,600 Speaker 4: work that just don't work. 1003 00:51:28,480 --> 00:51:31,160 Speaker 1: So you know, it's hard out here. It's hard out here. 1004 00:51:31,160 --> 00:51:33,319 Speaker 4: But I find them. I find them here and there. 1005 00:51:33,440 --> 00:51:35,759 Speaker 4: Tink it is a star. I know she was a star. 1006 00:51:36,840 --> 00:51:39,839 Speaker 4: I think she's a phenomenal. But see I could bright 1007 00:51:40,160 --> 00:51:42,239 Speaker 4: because at the same time I had Tink, Bryson was 1008 00:51:42,320 --> 00:51:44,960 Speaker 4: right there too, and I knew them too. Was I 1009 00:51:45,040 --> 00:51:46,480 Speaker 4: was like, I don't know who to go with. I 1010 00:51:46,480 --> 00:51:50,719 Speaker 4: don't ship like I got. I'm good with. 1011 00:51:50,640 --> 00:51:52,160 Speaker 1: Women, so I'm gonna stick with Tink, you know what 1012 00:51:52,200 --> 00:51:52,600 Speaker 1: I'm saying. 1013 00:51:52,600 --> 00:51:55,000 Speaker 4: But Bryson, all of them, I knew they were stars 1014 00:51:55,000 --> 00:51:57,560 Speaker 4: because they would just had something different. But that only 1015 00:51:57,600 --> 00:51:59,480 Speaker 4: comes a dime a dozen, you know what I'm saying. 1016 00:51:59,520 --> 00:52:04,000 Speaker 1: That's like pulling founding a four leaf clover out here 1017 00:52:04,160 --> 00:52:04,640 Speaker 1: or some shit. 1018 00:52:06,920 --> 00:52:14,120 Speaker 6: Make some noise for Tim Boder King, Ladies and gentlemen, y'all. 1019 00:52:14,480 --> 00:52:17,719 Speaker 6: This was a legendary conversation man, so many gyms man. 1020 00:52:18,160 --> 00:52:20,719 Speaker 6: I'm honored to sit next to this gentleman man and 1021 00:52:20,800 --> 00:52:23,160 Speaker 6: somebody I grew up on and still doing it, still 1022 00:52:23,200 --> 00:52:27,000 Speaker 6: reinvent themselves, So don't ever take it for granted. Shout 1023 00:52:27,000 --> 00:52:30,439 Speaker 6: out to everybody that King. We got some more musical performances, 1024 00:52:30,480 --> 00:52:33,279 Speaker 6: and we have a surprise performance a little later on 1025 00:52:33,400 --> 00:52:36,600 Speaker 6: from one of the greatest lyricists of all time, so 1026 00:52:37,040 --> 00:52:39,319 Speaker 6: you might want to stick around for that. But once again, 1027 00:52:39,400 --> 00:52:40,600 Speaker 6: make some noise for timp. 1028 00:52:44,040 --> 00:52:49,240 Speaker 5: My graduates from my school being force back drop bag drop, 1029 00:52:49,880 --> 00:53:01,560 Speaker 5: Mike drop backdrop. 1030 00:53:02,719 --> 00:53:06,400 Speaker 3: An illegal alien from Guatemala charged with raping a child 1031 00:53:06,440 --> 00:53:10,200 Speaker 3: in Massachusetts. An MS thirteen gang member from Al Salvador 1032 00:53:10,440 --> 00:53:14,600 Speaker 3: accused of murdering a Texas man of Venezuelan charged with 1033 00:53:14,680 --> 00:53:18,560 Speaker 3: filming and selling child pornography in Michigan. These are just 1034 00:53:18,680 --> 00:53:22,440 Speaker 3: some of the heinous migrant criminals caught because of President 1035 00:53:22,440 --> 00:53:26,000 Speaker 3: Donald J. Trump's leadership. I'm Christy nom the United States 1036 00:53:26,040 --> 00:53:30,840 Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border 1037 00:53:30,880 --> 00:53:34,439 Speaker 3: crossings are at the lowest levels ever recorded, and over 1038 00:53:34,480 --> 00:53:37,719 Speaker 3: one hundred thousand illegal aliens have been arrested. If you 1039 00:53:37,800 --> 00:53:41,640 Speaker 3: are here illegally. Your next you will be fine nearly 1040 00:53:41,719 --> 00:53:45,719 Speaker 3: one thousand dollars a day, imprisoned, and deported. You will 1041 00:53:45,760 --> 00:53:49,439 Speaker 3: never return. But if you register using our CBP home 1042 00:53:49,480 --> 00:53:52,840 Speaker 3: app and leave now, you could be allowed to return legally. 1043 00:53:53,200 --> 00:53:57,960 Speaker 3: Do what's right. Leave now. Under President Trump America's laws, 1044 00:53:58,120 --> 00:54:00,560 Speaker 3: border and families will be protected. 1045 00:54:00,680 --> 00:54:02,800 Speaker 1: Sponsored by the United States Department of Homeland Security,