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Speaker 1: I started learning how to my makeup. I stopped booking

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Speaker 1: makeup artists. I started to get my makeup collection up.

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Speaker 1: My followers can ask them like, well, I'm about to

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Speaker 1: give this company all this attention, I'm just going to

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Speaker 1: come out with my own college.

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Speaker 2: Welcome to Idea Generations All Angles, a podcast about culture's

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Speaker 2: most influential brands and the teams that built them. If

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Speaker 2: you're an entrepreneur, creative, or anyone interested in harnessing the

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Speaker 2: power of collaboration, join me Noah Callahan Bever each week

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Speaker 2: as we dissect the most dynamic companies in culture. Because

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Speaker 2: the only way to truly understand success.

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Speaker 3: Is to look at it from all angles.

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Speaker 2: Idea Generations All Angles is a Will Packer media podcast.

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Speaker 2: In twenty seventeen, Raynel Stewart, more commonly known by her

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Speaker 2: social handle Supercent, launched the Crayon Case, a cosmetic kit

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Speaker 2: for amateur makeup artists featuring bright, playful colors. In the

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Speaker 2: ensuing five years, the Crayon Case would explode into a

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Speaker 2: fifty million dollar business thanks to their confluence of innovative

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Speaker 2: marketing approach, their vocal and hilarious founder, and a rock

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Speaker 2: solid team of crafty individuals with unique professional experiences, including

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Speaker 2: a partner who worked for the illustrious New Orleans label

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Speaker 2: No Limit Records. But as with any company that enjoys

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Speaker 2: rapid growth, mistakes were made, lessons were learned, and the

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Speaker 2: Crayon case would be forced to navigate uncharted waters. On

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Speaker 2: this week's episode of All Angles, we talked to founder Superci,

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Speaker 2: business manager Russell Faker, and marketing director Iona Norris to

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Speaker 2: hear how together they built one of the hottest makeup

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Speaker 2: brands on the market. But before any of that happened,

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Speaker 2: before the multimillion dollar cyber month or a spot on

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Speaker 2: Oprah's Favorite Things, Supercent was just a young content creator

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Speaker 2: in New Orleans trying to figure out how to code

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Speaker 2: her MySpace theme.

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Speaker 1: What drew me to social media early was Hurricane Katrina.

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Speaker 1: When Hurricane Katrina happened, we had to keep in touch

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Speaker 1: with our friends and our family. When my Space came out,

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Speaker 1: That's how we kept up with our best friends, and

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Speaker 1: I was able to see who was alive from Katrina,

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Speaker 1: you know. And then the next thing was Facebook. They

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Speaker 1: had statuses, So that's why I was more informative about

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Speaker 1: my feelings and what's going on and how I feel

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Speaker 1: about this than my opinions about relationships in life.

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Speaker 2: Many of us took for granted Facebook's simple prompt to

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Speaker 2: let the world know what we were doing, But for

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Speaker 2: Super this created a new level of self awareness and

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Speaker 2: inspired her to express herself on the Internet in a

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Speaker 2: way that she hadn't before.

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Speaker 1: Facebook really pushed me out there when it came to

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Speaker 1: talking about me. Social media of pushed me out things

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Speaker 1: to the world so bad. That was a very open, real,

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Speaker 1: straightforward person. All my friends around me was doing funny

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Speaker 1: ass kits. There was being Super funny, going out there

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Speaker 1: way to be weird, and I was just I had

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Speaker 1: work housekeeper and just showing them how I felt about something.

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Speaker 1: And I guess they thought that was funny.

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Speaker 2: Super started to build a fun, organic and loyal following

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Speaker 2: on her socials by letting her followers into her everyday life.

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Speaker 2: As her fan base started to scale, she realized there

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Speaker 2: was an opportunity to productize her personality and offer something

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Speaker 2: tangible to her audience, so she opted for something close

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Speaker 2: to her heart, New Orleans Bounce music.

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Speaker 4: Me.

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Speaker 1: Being on social media, a lot of people did not

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Speaker 1: know about different cultures or music. I didn't think Bounce

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Speaker 1: music was for New Orleans. I thought it was for

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Speaker 1: the whole world. But then me getting on social media,

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Speaker 1: I'm like, okay, so it's just a New Orleans shot

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Speaker 1: and they was like, what you're listening to me? Like

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Speaker 1: why are you trying to song? Why this song sound

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Speaker 1: like that? I'm like, this called Bunce music. So I

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Speaker 1: started telling them where to find it a because they

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Speaker 1: couldn't really find it no iTunes. They had to get

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Speaker 1: it off of YouTube. But they was like, we want

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Speaker 1: to hear Li's sit in our car. So I'm like, well,

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Speaker 1: let me see if I can come out with some

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Speaker 1: cvs and sell it to thee because I couldn't do

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Speaker 1: it online, like I couldn't put no iTunes. And that's

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Speaker 1: what I did. Start the Burns CDs and I sip

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Speaker 1: until them and they just got enter into a whole

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Speaker 1: different caution you love it.

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Speaker 2: Super's burn CDs were a hit. She was moving units

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Speaker 2: and she could barely keep up with the mand. Super

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Speaker 2: had gone into the business expecting to sell a couple hundred,

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Speaker 2: and within weeks she had orders in the thousands.

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Speaker 1: So my CDs is seven dollars and I got them

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Speaker 1: printed everything I got my I was playing list printed.

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Speaker 1: I got all that printed. Then I had to buy

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Speaker 1: the yellow packages from Walmart. Then I had to buy

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Speaker 1: papers to write your address on and tape the tape

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Speaker 1: it and then stamp to ship it. Like it was

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Speaker 1: so much and I didn't realize how much it would

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Speaker 1: be because that was my first time actually doing right.

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Speaker 1: I was supposed to corporate the website price. I was

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Speaker 1: supposed in corporate so many prices that I did so

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Speaker 1: I think I made fourteen thousand, but I probably spent

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Speaker 1: probably twenty probably twenty five. It was just reckless and crazy.

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Speaker 1: I don't know what I was doing, but it was

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Speaker 1: a great thing to do because a lot of people

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Speaker 1: got the CD. I didn't think the CGU was going

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Speaker 1: to sell that fast, but it sold out so fast

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Speaker 1: that I was happy about that.

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Speaker 2: Supers venture into Hawking CDs wasn't necessarily a success financially,

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Speaker 2: but the lesson she learned it fulfillment and customer service,

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Speaker 2: would pay dividends down the line. As her social media

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Speaker 2: following scaled, super continued to idate on how to capitalize

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Speaker 2: on her magnetic persona.

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Speaker 3: For her next venture.

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Speaker 2: She would utilize a popular catchphrase from her handle, known

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Speaker 2: for liberally blocking detractors, super slogan Hye block hose became

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Speaker 2: a rallying cry within her comments section. Now equipped with

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Speaker 2: an entrepreneurial eye, she knew it could be more than

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Speaker 2: just a hashtag. It could be a brand. So what

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Speaker 2: did you do next? Of course, she put it on

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Speaker 2: a T shirt.

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Speaker 1: So our black holes came down because I was very

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Speaker 1: known for blocking people on social media. Still am I

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Speaker 1: just cannot tolerate disrespectful from somebody I can't see, don't know,

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Speaker 1: never heard of it, but it just don't make sist

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Speaker 1: to me to allow them to be on my page.

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Speaker 1: And you got so much and amosity towards me and

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Speaker 1: I can't even see you. I don't know you, so blocked, right,

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Speaker 1: But the blocking came from a way deeper, meaning I've

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Speaker 1: been blocking people to a house. So the term came

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Speaker 1: about with people saying, oh, why are you blocking it?

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Speaker 1: Because which I block over? And then people said, oh,

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Speaker 1: you gotta put that down shirt. People used to tell me,

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Speaker 1: I don't think a curse word on a shirt is

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Speaker 1: going to sell them. I'm like holes, Like, technically it's

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Speaker 1: not really curse work. Well, you know, so I just

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Speaker 1: made it work. I started getting the shirts printed. I

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Speaker 1: finally supplied in New Orleans, got my shirt print, and

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Speaker 1: I started incorporating every price, every price. I even incorporated

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Speaker 1: gas one time. I'm like, okay, I'm just being paid.

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Speaker 1: So I had to go pick up the shirts right

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Speaker 1: after he made them. So it came with my website.

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Speaker 1: I got my website done. I put so much effort

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Speaker 1: into that business, and I think I was just trying

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Speaker 1: to be better than the CD right, and it was perfect.

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Speaker 1: I'm doing all this in my house, all this in

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Speaker 1: my living room. I probably had some of my friends

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Speaker 1: more every now and then, but I did all this myself.

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Speaker 1: I didn't even have a labor printer. Still, I didn't

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Speaker 1: know about a labor printing until way lived on and

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Speaker 1: in my life so much easier, Oh my god. And

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Speaker 1: I was having fun with everything. I was shooting like

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Speaker 1: maybe thirty orders a day, and I wasn't happening late.

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Speaker 1: It's a lot of orders, you know. The thing is,

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Speaker 1: it was so many orders at the time, but for me,

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Speaker 1: it won't that many orders because I did the whole

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Speaker 1: day to do yet, so it was really nothing. But

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Speaker 1: at that time it was a greater amount orders. I

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Speaker 1: was in a better head space. I was able to

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Speaker 1: pay rent beforehand and not have to wait for it

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Speaker 1: and had to find out when rent coming. I was

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Speaker 1: able to pay it off quickly, and I was able

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Speaker 1: to do a lot of stuff that I wasn't able

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Speaker 1: to do in my other years, you know. So I

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Speaker 1: felt like that was the great.

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Speaker 2: Starting the iblock host t's were a massive success. Super

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Speaker 2: had figured out how to tap into her fan base,

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Speaker 2: create a fun, desirable product, and deliver it without issue.

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Speaker 2: It was a blueprint that could be repeated, and her

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Speaker 2: potential was not lost on those in the local scene either.

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Speaker 2: One person in particular who took note was Russell Baker,

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Speaker 2: a former artist manager who worked with Mac and C

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Speaker 2: Murder from Masterpiece legendary label No Limit Records.

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Speaker 5: I was introduced to Supa and late twenty fifteen a

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Speaker 5: mutual a friend of ours say, Man, you need to

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Speaker 5: check and check out. She is so hilarige. I think

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Speaker 5: she'd be a good client for you to manage. And

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Speaker 5: at that time I had taken the hiatus on managing talent,

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Speaker 5: and I told a note. I told him no, and

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Speaker 5: then I told her no, just because I was kind

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Speaker 5: of burned out on a business. I started off a

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Speaker 5: friend of mine who was signed to No Limit Records,

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Speaker 5: McKinley Phipps, now known as Mac Phipps. I started with

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Speaker 5: him in ninety nine two thousand and then he was

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Speaker 5: unfortunately incocerated for a crime he didn't commit. And then

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Speaker 5: I assisted see with his label and that mutual friend

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Speaker 5: that introduced SUP and hour would running his label and

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Speaker 5: managing him, and then he was arrested. So at that time,

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Speaker 5: I was like, you know what, Uh, maybe this is

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Speaker 5: not for me. And so after a while I just

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Speaker 5: kept watching her. And as I was watching her, I said, man,

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Speaker 5: she is so talented. She has natural comedic talent. No

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Speaker 5: matter what she touches, she has that what you call

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Speaker 5: the it factor.

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Speaker 1: She has.

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Speaker 6: She put her mind to it, it's gonna strike. She

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Speaker 6: was starting to sell a mixtapes. She always loved music,

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Speaker 6: so she'll sell mixtapes. That was a crazy time.

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Speaker 5: Now because I'm the closest thing that you will get

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Speaker 5: to an attorney that.

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Speaker 6: Doesn't have a law degree.

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Speaker 5: So a little while I'm saying, I'm like, man, okay,

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Speaker 5: we're infringing on these people copy right, They're gonna come atter.

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Speaker 6: That sometime.

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Speaker 5: She made ten thousand dollars off the first REPD the

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Speaker 5: first day she released me ten thousand dollars. At that point,

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Speaker 5: I'm not fully full time with her yet. Again, my

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Speaker 5: managing style is different than most. When I managed someone,

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Speaker 5: I have a personal relationship with that person, So I

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Speaker 5: was always just observing, making sure that she was.

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Speaker 6: Straight, making sure that she was okay.

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Speaker 5: Just an advisory role, just someone to talk to on

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Speaker 5: a daily basis.

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Speaker 2: As Superstar continued to rise and social media evolved into

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Speaker 2: a twenty four to seven medium, super started using live

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Speaker 2: features to broadcast her life. Super would stay on Periscope

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Speaker 2: and later Instagram Live for hours every day, even going

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Speaker 2: live during her daily chores and most mundane moments.

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Speaker 1: Before Instagram Live, before Facebook Live, it was Periscope. So

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Speaker 1: that's when I was on Periscope all the time. Maybe

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Speaker 1: made me a damn hashtay for Paris school scrib I

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Speaker 1: kind of showed everything. I would bring my son in

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Speaker 1: school in the morning, I was on live pick my

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Speaker 1: son up for school. I was on live, and that's

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Speaker 1: how people really was able to see my son book

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Speaker 1: because I literally recorded this guy whole lifely since he'd

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Speaker 1: been born right, so that he'd loved to see what

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Speaker 1: he was thinking about and what he saying when he

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Speaker 1: was two, when he was a street when he was four, right,

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Speaker 1: they seen me go and pick up the shirts. They

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Speaker 1: seen me having a problem with the shirts. I used

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Speaker 1: to ask them, like, what should I pull off a

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Speaker 1: battle dun day? And they would help me, and I'm like, okay,

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Speaker 1: I'm gonna put this out. I was getting my mock ups.

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Speaker 1: I was showing the mock ups. I started paying for

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Speaker 1: more people to help me. I paid for graphic design.

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Speaker 1: It was just like those two years on my fast.

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Speaker 1: But it was so important to me because I actually

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Speaker 1: learned the motion of business from our black bodies.

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Speaker 2: As her follower count rose from the thousands to the

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Speaker 2: hundreds of thousands and she grew from a local celebrity

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Speaker 2: to a national star, Super started getting booked for IRL

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Speaker 2: appearances across the country. It was during these travels that

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Speaker 2: Super would find herself with a need, a need that

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Speaker 2: would spark her next entrepreneurial endeavor.

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Speaker 1: I was getting booked a lot, so that's when I

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Speaker 1: kind of got into the makeup. I was getting booked

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Speaker 1: so much. It was very hard to find somebody every

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Speaker 1: state to do my makeup. I learned how to do

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Speaker 1: my makeup from being alive so much. And I'm doing

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Speaker 1: my makeup and they watching me mess my face up.

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Speaker 1: They thought it was funny. I thought it was funny.

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Speaker 1: And see, eventually I started getting it right, and I'm like,

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Speaker 1: oh that, Oh, your brothers looks so much better today.

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Speaker 1: I'm like, oh, thank you, Like, oh, you know, you

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Speaker 1: kind look way better to the I'm like, thank you.

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Speaker 1: You know. So I started being okay, well, let me

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Speaker 1: keep being all live to see the process and the progress. Right.

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Speaker 1: I started learning how to my makeup. I stopped booking

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Speaker 1: makeup artists. I started getting my makeup collection up. My

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Speaker 1: followers kept asking, I'm like, well, I'm about to give

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Speaker 1: this company all this attention. I'm just gonna come out

255
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Speaker 1: with my own stuff.

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Speaker 3: The idea for the Crawern case was born.

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Speaker 2: Super wanted to do her own makeup, and she wanted

258
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Speaker 2: to do it her own way, and that went with

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Speaker 2: her own unique color palette, and straight up, the market

260
00:12:46,679 --> 00:12:48,200
Speaker 2: was bare when it came to the bold and bright

261
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Speaker 2: color she was looking for it, So she took matters

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Speaker 2: into her own hands and started the arduous process of

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Speaker 2: fabricating a line of makeup that she's desperately needed.

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Speaker 1: My first two things can Sprawled You and Highlight. That

265
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Speaker 1: was it. I feel like I could sell that forever,

266
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Speaker 1: and my mind designed I was gonna make a good

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Speaker 1: twenty thousand dollars off that, and I was gonna be happy.

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Speaker 1: So that's all I wanted to come out with. And

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Speaker 1: then when they was like, well when you put on

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Speaker 1: your brows or bush reviews, I'm like, oh, that's true, right,

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Speaker 1: So that's why I said, Okay, I'll get a brush.

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Speaker 1: By the time it released, I came out with seven products,

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Speaker 1: the eyebrow jail, the eyeshadow, the cream, the lashes, just

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Speaker 1: stuff that needed to go with the eye. Basically, that's

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Speaker 1: all I came out with. I dropped on June first,

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Speaker 1: twenty seventeen. I made thirty three thousand dollars and that

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Speaker 1: was the most I ever made it one day. And

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Speaker 1: I was so shocked about that because I'm like, damn,

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Speaker 1: I can make money like this for the rest of

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Speaker 1: my life to be happy right now. Twenty seventeen it

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Speaker 1: was so big for me because I never made that

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Speaker 1: much money in one day before. I had to learn

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Speaker 1: how to put money back into the brand too, Like, look,

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Speaker 1: don't go spend that money on the trip. You have

285
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Speaker 1: to put the money directed back into the bran. That's

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Speaker 1: what I did. So when I made it thirty dollar dollars,

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Speaker 1: I didn't spend it. I just kept it and bought

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Speaker 1: more products. I realized everything you have in stock doesn't

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00:14:04,080 --> 00:14:05,840
Speaker 1: have to be the same count. I has to learned.

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Speaker 1: If one paddle is selling better than the other, you

291
00:14:07,559 --> 00:14:09,520
Speaker 1: should all make it ten thousand of the pallet that's

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Speaker 1: selling better than others. The other palt you probably only

293
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Speaker 1: five thousand, and you may not brought me twenty five

294
00:14:13,679 --> 00:14:16,840
Speaker 1: hundred be it's selling to I learned all that in

295
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Speaker 1: the Crown case. So that was a big thing for

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Speaker 1: me about June first of twenty seventeen, because I realized

297
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Speaker 1: I'm about to spend all this money on all these

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Speaker 1: products at the same time when I don't need all

299
00:14:27,760 --> 00:14:29,840
Speaker 1: these projectives. And that was important to me because that's

300
00:14:29,840 --> 00:14:31,880
Speaker 1: how still how I'm doing it. Like if this is

301
00:14:31,920 --> 00:14:33,360
Speaker 1: not selling to one and I got a lot of

302
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Speaker 1: these in our house, it's no need for me to

303
00:14:35,000 --> 00:14:36,640
Speaker 1: re up on this. I need to put this money

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Speaker 1: into a different product.

305
00:14:43,240 --> 00:14:45,840
Speaker 3: The Crown case was a hit, the product was innovative.

306
00:14:46,120 --> 00:14:49,360
Speaker 2: Super's personality did the marketing for her, and her followers

307
00:14:49,400 --> 00:14:53,160
Speaker 2: quickly converted into die hard consumers. So as the brand flourished,

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00:14:53,400 --> 00:14:55,520
Speaker 2: Super and Russell looked a family to help build out

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Speaker 2: the company's infrastructure.

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Speaker 1: My Veri's first high all family, and I only picked

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Speaker 1: the family who I had the big get from another job,

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Speaker 1: and I never picked the fawnily member who didn't have

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Speaker 1: a job, needed a job. Everybody I picked was at

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Speaker 1: certain jobs for years, but I felt like if they

315
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Speaker 1: kept that job for all the years, still keep mind.

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Speaker 5: All management everyone that worked at the facebool family of friends.

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Speaker 5: As we grew, we started taking resumes, and even as

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Speaker 5: we started taking resumes, we interviewed collectively as a whole,

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Speaker 5: as a.

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Speaker 6: Team, and never were individuals. It was everyone from the

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Speaker 6: management team.

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Speaker 5: You had your different departments where her sister Raven ran

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Speaker 5: the customer service apartment, her aunt team ran the packing department,

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00:15:43,840 --> 00:15:46,360
Speaker 5: her cousin Jason ran the warehouse as a whole, her

325
00:15:46,360 --> 00:15:49,000
Speaker 5: cousin Brandy ran human resources, and I was just the

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Speaker 5: overseer of all of them.

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Speaker 2: The grand cases overnight success for Super to learn how

328
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Speaker 2: to build a company on the fly, once living paycheck

329
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Speaker 2: to paycheck. Then a year Super found herself at the

330
00:16:01,960 --> 00:16:05,120
Speaker 2: helm of a multimillion dollar corporation. She needed to plan

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Speaker 2: for the future of the business and also for the

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Speaker 2: future of herself.

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Speaker 1: Once the current case started, I definitely started thinking more

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Speaker 1: about the future. And again I was never a future person.

335
00:16:18,400 --> 00:16:20,040
Speaker 1: I was always I'm going to live in a moment.

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Speaker 1: I'm gonna enjoy it, and that's it. I never saved money,

337
00:16:22,920 --> 00:16:24,600
Speaker 1: but I did save money. It was only because R

338
00:16:24,800 --> 00:16:26,880
Speaker 1: was doing it me. That was it. Like that was

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00:16:27,000 --> 00:16:30,120
Speaker 1: my lifestyle before the current keys. I just felt like

340
00:16:30,520 --> 00:16:33,200
Speaker 1: if I die, I can't keep nothing anyway, That's how

341
00:16:33,200 --> 00:16:36,120
Speaker 1: I felt. But once the current case started, it really

342
00:16:36,160 --> 00:16:38,680
Speaker 1: grew me up into an entrepreneur, and it grew me

343
00:16:38,760 --> 00:16:42,520
Speaker 1: up to way more strategized on me. So I felt like, Okay,

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Speaker 1: that this biness is going to be around for plenty

345
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Speaker 1: of years. I need to do something to make it

346
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Speaker 1: stay around for plenty of years. So that's when we think,

347
00:16:49,880 --> 00:16:51,880
Speaker 1: you know, about the future. Like I had to scale

348
00:16:51,960 --> 00:16:54,120
Speaker 1: my business, I had to hire the right people, I

349
00:16:54,160 --> 00:16:56,120
Speaker 1: had to fire the right people. I had to do

350
00:16:56,200 --> 00:16:57,960
Speaker 1: so much, Like I didn't just want to keep doing

351
00:16:58,000 --> 00:17:01,200
Speaker 1: warehouse work. I even thought about me doing drop shipping.

352
00:17:01,280 --> 00:17:02,840
Speaker 1: I wanted to get in stores like it was a

353
00:17:02,880 --> 00:17:04,760
Speaker 1: lot that I had to do by the pettations of

354
00:17:04,800 --> 00:17:07,320
Speaker 1: the business for me to get further and not just

355
00:17:07,359 --> 00:17:14,800
Speaker 1: build a social leadia business. I wanted people to know

356
00:17:14,840 --> 00:17:17,120
Speaker 1: about the current case without knowing me. That was real

357
00:17:17,200 --> 00:17:19,800
Speaker 1: big for me. This past two years. I tried to

358
00:17:19,800 --> 00:17:22,760
Speaker 1: detach myself from the currentcas because if something happened to me,

359
00:17:23,200 --> 00:17:25,560
Speaker 1: I done wanted to reflect on my business. It was

360
00:17:25,600 --> 00:17:28,879
Speaker 1: no more me just speaking my mind on celebrities nowhere

361
00:17:28,920 --> 00:17:30,440
Speaker 1: because I didn't know who I was going to run

362
00:17:30,440 --> 00:17:32,840
Speaker 1: into and lead partnership with. That's when I started about

363
00:17:32,840 --> 00:17:35,040
Speaker 1: a long time and let me not talk about these

364
00:17:35,080 --> 00:17:37,919
Speaker 1: people anymore because I may need them what campaign, I

365
00:17:37,960 --> 00:17:40,240
Speaker 1: may need them to help me with them right, And

366
00:17:40,280 --> 00:17:42,720
Speaker 1: that's when I started building my HAVST relationships with all

367
00:17:42,920 --> 00:17:47,359
Speaker 1: different entrepreneurs, celebrities, athletes, all these people. I probably would

368
00:17:47,359 --> 00:17:50,160
Speaker 1: have talked about twenty and fifteen super but I didn't

369
00:17:50,200 --> 00:17:52,560
Speaker 1: because I wanted my business to stay intact.

370
00:17:54,440 --> 00:17:57,679
Speaker 2: As the company scaled, its consumer based super social network

371
00:17:57,720 --> 00:18:01,560
Speaker 2: of DIY makeup artists became an army brand ambassadors in

372
00:18:01,600 --> 00:18:06,800
Speaker 2: real life. Seeing the opportunity to use other people's platforms

373
00:18:06,960 --> 00:18:10,119
Speaker 2: to help market her products, super brought in social media

374
00:18:10,160 --> 00:18:13,159
Speaker 2: strategist Iona Norris to help spearhead the content.

375
00:18:14,359 --> 00:18:18,000
Speaker 4: We sent them a huge box of products. They got everything.

376
00:18:18,480 --> 00:18:21,720
Speaker 4: No brand has ever just sent them everything in their rerehouse.

377
00:18:22,280 --> 00:18:24,760
Speaker 4: So they would get this huge box and they would

378
00:18:24,760 --> 00:18:27,359
Speaker 4: push videos and lives for us and we would just

379
00:18:27,480 --> 00:18:30,280
Speaker 4: use their comment saying on our Instagram sitters in now,

380
00:18:30,359 --> 00:18:34,000
Speaker 4: TIKSI or five years ago right now. I like to

381
00:18:34,080 --> 00:18:37,000
Speaker 4: be relatable to a brand, Like when I see Super

382
00:18:37,000 --> 00:18:39,159
Speaker 4: Bowl'm like, okay, I've been through that. I could do that,

383
00:18:40,240 --> 00:18:42,240
Speaker 4: And you get to know the brand.

384
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Speaker 1: It's very open and.

385
00:18:44,880 --> 00:18:48,440
Speaker 4: No other brand is really open. She's relatable. We don't

386
00:18:48,440 --> 00:18:52,320
Speaker 4: get to know too many brands behind the scenes, very transparent.

387
00:18:52,560 --> 00:18:54,960
Speaker 1: So that's what draws me to the brand.

388
00:18:55,160 --> 00:18:58,440
Speaker 4: And she's herself. You know, she could be herself and

389
00:18:58,520 --> 00:19:01,960
Speaker 4: you know be a millionaire business owner and that's why

390
00:19:01,960 --> 00:19:04,520
Speaker 4: people gravitates to the brand. And then on top of that,

391
00:19:04,800 --> 00:19:07,520
Speaker 4: I mean it's catchy, the crawn.

392
00:19:07,880 --> 00:19:08,640
Speaker 1: You get to have fun.

393
00:19:09,000 --> 00:19:12,879
Speaker 4: Her sogn is coloring out southe the lines. That's always fun.

394
00:19:18,680 --> 00:19:21,719
Speaker 2: With an army of micro influencers behind the brand. It

395
00:19:21,760 --> 00:19:24,600
Speaker 2: wasn't long until the Crayon case started picking up national attention.

396
00:19:25,080 --> 00:19:27,840
Speaker 2: As the orders continued to roll in, it was obvious

397
00:19:27,880 --> 00:19:30,719
Speaker 2: that this was bigger than burnt CDs, T shirts or

398
00:19:30,760 --> 00:19:34,359
Speaker 2: any of Super's previous endeavors. In no time, the Krayon

399
00:19:34,480 --> 00:19:36,680
Speaker 2: case was doing numbers like ninety seven no limit.

400
00:19:38,880 --> 00:19:41,919
Speaker 5: Those numbers were undeniable. So when I told you, for

401
00:19:41,920 --> 00:19:43,880
Speaker 5: the first six months, I was like, it's her thing.

402
00:19:43,960 --> 00:19:47,119
Speaker 5: Let's see the BLOGO. I think it was March twenty eighteen.

403
00:19:47,160 --> 00:19:49,479
Speaker 5: That's when I really opened my eyes. I looked at

404
00:19:49,520 --> 00:19:52,480
Speaker 5: the numbers on one hundred the numbers, It is dumb numbers.

405
00:19:53,200 --> 00:19:55,440
Speaker 5: So I managed my friend MATC Phipps a no limit

406
00:19:55,480 --> 00:19:58,480
Speaker 5: and those numbers were dumb. For ninety eight nineteen ninety

407
00:19:58,480 --> 00:20:01,720
Speaker 5: eight things that they did there to do what she

408
00:20:01,920 --> 00:20:03,960
Speaker 5: was doing and for it to be one hundred percent

409
00:20:04,200 --> 00:20:08,040
Speaker 5: e commerce, it was crazy numbers because the stuff was

410
00:20:08,119 --> 00:20:11,160
Speaker 5: just flying up the shelves, flying up the shelves, We're

411
00:20:11,320 --> 00:20:16,640
Speaker 5: averaging eight hundred thousand a month averaging that was just ridiculous.

412
00:20:16,680 --> 00:20:18,520
Speaker 6: And so yeah, I was like, yeah, we may be

413
00:20:18,560 --> 00:20:19,040
Speaker 6: on or something.

414
00:20:19,080 --> 00:20:23,520
Speaker 2: Yeah, the team was firing on all cylinders, and it

415
00:20:23,560 --> 00:20:25,720
Speaker 2: all came to a head. On their twenty nineteen Cyber

416
00:20:25,760 --> 00:20:29,000
Speaker 2: Monday launch, the crayon case did one million dollars sales

417
00:20:29,280 --> 00:20:30,439
Speaker 2: in just ninety minutes.

418
00:20:32,680 --> 00:20:33,600
Speaker 6: It was ridiculous.

419
00:20:33,680 --> 00:20:36,560
Speaker 5: It was surreal because again, like I said, we had

420
00:20:36,560 --> 00:20:38,440
Speaker 5: to make it eight hundred nine hundred thousand a month,

421
00:20:38,480 --> 00:20:42,040
Speaker 5: but to make it in ninety minutes, it was like crazy,

422
00:20:42,359 --> 00:20:44,240
Speaker 5: you know, But I don't know super to ya. I

423
00:20:44,280 --> 00:20:46,920
Speaker 5: was pissed because we sold out, because I'm like, damn,

424
00:20:46,920 --> 00:20:48,720
Speaker 5: we could have made two million, So.

425
00:20:50,160 --> 00:20:51,879
Speaker 6: I'm always looking at numbers, you know.

426
00:20:52,320 --> 00:20:56,399
Speaker 5: It was a very unusual but pleasing feeling to see

427
00:20:56,440 --> 00:20:59,240
Speaker 5: that accomplishment and then only see at that time we

428
00:20:59,280 --> 00:21:02,760
Speaker 5: made it that Monday, and then the following tax my cell.

429
00:21:02,840 --> 00:21:05,119
Speaker 6: At following lunch we made another million dollars and I

430
00:21:05,160 --> 00:21:05,520
Speaker 6: think it.

431
00:21:05,560 --> 00:21:08,240
Speaker 5: Was sixty minutes, and then I followed cyber Money we

432
00:21:08,280 --> 00:21:12,080
Speaker 5: made another one point three in sixty minutes. So it

433
00:21:12,160 --> 00:21:13,919
Speaker 5: started becoming a regular feed, and I'm like, you know,

434
00:21:14,320 --> 00:21:16,760
Speaker 5: this is some unusual stuff that we're doing, so let's

435
00:21:16,760 --> 00:21:17,560
Speaker 5: not get used to it.

436
00:21:17,600 --> 00:21:19,959
Speaker 6: But it was gratifying.

437
00:21:21,600 --> 00:21:24,639
Speaker 2: After back to back multimillion dollars. Cyber Monday launches the

438
00:21:24,680 --> 00:21:28,240
Speaker 2: Crait cases. Explosive growth and market share was undeniable. But

439
00:21:28,440 --> 00:21:31,680
Speaker 2: just as the business achieved maturity, the COVID nineteen pandemic

440
00:21:31,760 --> 00:21:33,960
Speaker 2: hit and brought the world to a hull.

441
00:21:42,160 --> 00:21:44,560
Speaker 1: Once COVID hit, people just like, yeah, I'm just going

442
00:21:44,680 --> 00:21:47,440
Speaker 1: to take on unemployment and take the loans and I'm

443
00:21:47,480 --> 00:21:49,480
Speaker 1: not going to come back to work. And I understood

444
00:21:49,520 --> 00:21:51,040
Speaker 1: I would have done the same thing if I was employee.

445
00:21:51,160 --> 00:21:54,600
Speaker 1: Right the most employees I had was probably nineteen, and

446
00:21:54,640 --> 00:21:57,040
Speaker 1: that was s lot to pay nineteen people every week.

447
00:21:57,280 --> 00:22:01,520
Speaker 1: Now I think we have five. As COVID was passing by,

448
00:22:01,640 --> 00:22:03,160
Speaker 1: I kept it in mind too, all right, I don't

449
00:22:03,160 --> 00:22:05,119
Speaker 1: need all his employ All these employees is not needed.

450
00:22:05,200 --> 00:22:07,000
Speaker 1: These employees is here right now. They've been getting a

451
00:22:07,080 --> 00:22:09,200
Speaker 1: job done for the whole COVID period. So I'm just

452
00:22:09,240 --> 00:22:11,480
Speaker 1: going to keep these employees and get them raises and

453
00:22:11,560 --> 00:22:13,640
Speaker 1: be found with them. I learned that, and I cut

454
00:22:13,680 --> 00:22:16,399
Speaker 1: back on payroll. I coupled on a lot of things,

455
00:22:16,400 --> 00:22:18,520
Speaker 1: and I started seeing what my money was going for them.

456
00:22:20,359 --> 00:22:22,320
Speaker 3: But a bright spot of merged during the pandemic.

457
00:22:22,800 --> 00:22:25,520
Speaker 2: A feature on Oprah's Favorite Things propelled the Crown case

458
00:22:25,560 --> 00:22:28,080
Speaker 2: even further, putting a national brand.

459
00:22:27,960 --> 00:22:29,360
Speaker 3: On a global stage.

460
00:22:29,920 --> 00:22:33,320
Speaker 2: However, it also brought some unwanted attention in the form

461
00:22:33,359 --> 00:22:36,399
Speaker 2: of a cease and desist from Crayola. The iconic crayon

462
00:22:36,440 --> 00:22:40,240
Speaker 2: maker claimed that super had infringed on their copyright. Super

463
00:22:40,320 --> 00:22:43,280
Speaker 2: quickly and amicably settled the matter, adjusting her branding and

464
00:22:43,359 --> 00:22:46,160
Speaker 2: marks and making sure to tread more lightly in the future.

465
00:22:46,800 --> 00:22:48,840
Speaker 5: We have issues with Criola as far as they say

466
00:22:48,840 --> 00:22:52,000
Speaker 5: we infringed on their trademark. I actually learned some things

467
00:22:52,040 --> 00:22:54,640
Speaker 5: from that, and then later on they infringed upon our trademark,

468
00:22:54,840 --> 00:22:58,040
Speaker 5: and that early experience with us infringing.

469
00:22:57,720 --> 00:22:59,960
Speaker 6: On theirs prepared me to defend us against them.

470
00:23:00,800 --> 00:23:02,680
Speaker 5: We had another situation was to Farrow when they didn't

471
00:23:02,680 --> 00:23:04,399
Speaker 5: infringe on our trade mode, but they infringe on our

472
00:23:04,440 --> 00:23:04,959
Speaker 5: trade address.

473
00:23:05,200 --> 00:23:08,800
Speaker 6: So those things prepared me for anything that came out way.

474
00:23:08,840 --> 00:23:10,960
Speaker 5: As far as that's concerned as people trying to attack

475
00:23:11,000 --> 00:23:13,240
Speaker 5: our style and do things the way we do it, it.

476
00:23:13,280 --> 00:23:14,040
Speaker 6: Won't stop them.

477
00:23:14,160 --> 00:23:16,800
Speaker 5: Won't stop people because that's the compliment I see is

478
00:23:16,880 --> 00:23:18,879
Speaker 5: if people try to immolate what you're doing, it's a

479
00:23:18,920 --> 00:23:20,000
Speaker 5: compliment to your success.

480
00:23:22,000 --> 00:23:24,960
Speaker 2: As other companies started to release similar products, and the

481
00:23:24,960 --> 00:23:27,840
Speaker 2: brand grappled with growing up with their consumers while still

482
00:23:27,840 --> 00:23:31,080
Speaker 2: appealing to younger, newer ones. Super In the team pushed

483
00:23:31,080 --> 00:23:35,119
Speaker 2: themselves to keep innovating. She also started to hone in

484
00:23:35,160 --> 00:23:38,080
Speaker 2: on a new release strategy that would continue to differentiate

485
00:23:38,119 --> 00:23:39,879
Speaker 2: the crayon case in the market.

486
00:23:40,200 --> 00:23:42,760
Speaker 5: But I do constantly learn and evolve with the time.

487
00:23:43,119 --> 00:23:44,800
Speaker 5: If you don't evolve with the time, you will get

488
00:23:44,840 --> 00:23:48,040
Speaker 5: stuck and possibly fail. You have to understand what we started.

489
00:23:48,119 --> 00:23:50,520
Speaker 5: It was six years ago. Those people that were enamored

490
00:23:50,560 --> 00:23:53,760
Speaker 5: with us at that age are six years older. They

491
00:23:53,800 --> 00:23:57,040
Speaker 5: have different interests. As they grow and have different interests,

492
00:23:57,040 --> 00:23:59,240
Speaker 5: we have to evolve with them to make sure that

493
00:23:59,280 --> 00:24:02,240
Speaker 5: we keep them keep their palette interested in our brand.

494
00:24:03,200 --> 00:24:05,160
Speaker 5: And then we also have to see those that's coming

495
00:24:05,200 --> 00:24:08,080
Speaker 5: behind them. Their interest is going to be different from theirs,

496
00:24:08,119 --> 00:24:11,159
Speaker 5: but we have to make ourselves attractive to their palate.

497
00:24:11,840 --> 00:24:15,440
Speaker 5: So you're constantly evolving as a business to stay relevant

498
00:24:15,720 --> 00:24:17,639
Speaker 5: in every realm and in every.

499
00:24:17,400 --> 00:24:19,159
Speaker 6: Demographic, so you can survive.

500
00:24:19,240 --> 00:24:22,600
Speaker 5: Because the younger demographic has more disposable income, the older

501
00:24:22,640 --> 00:24:26,119
Speaker 5: demographic has a larger income that may not be as disposable,

502
00:24:26,119 --> 00:24:28,040
Speaker 5: but you still want to be able to be attractive

503
00:24:28,119 --> 00:24:31,399
Speaker 5: enough to them to they have extra, they have something

504
00:24:31,440 --> 00:24:32,680
Speaker 5: to spend, they want to spend it with you.

505
00:24:34,480 --> 00:24:36,240
Speaker 1: Well, oh you know, of course you pay attention to

506
00:24:36,280 --> 00:24:39,159
Speaker 1: other calculated brains. But I would notice I started payition too,

507
00:24:39,240 --> 00:24:42,360
Speaker 1: and I didn't think I would. Is how long it's

508
00:24:42,359 --> 00:24:45,120
Speaker 1: taken to drop from the new right, because I never

509
00:24:45,160 --> 00:24:47,880
Speaker 1: had a strategy for dropping stuff. I have an idea,

510
00:24:48,240 --> 00:24:50,720
Speaker 1: I tell my supply it, I tell my graphic designer

511
00:24:50,840 --> 00:24:52,880
Speaker 1: it get made. Then I just wait for it. Right,

512
00:24:52,920 --> 00:24:55,840
Speaker 1: But I never had a strategic way of dropping new product.

513
00:24:56,680 --> 00:24:58,720
Speaker 1: So I started watching other brands. I start to watching

514
00:24:58,720 --> 00:25:00,760
Speaker 1: the most popular brands do that I open They come

515
00:25:00,760 --> 00:25:03,280
Speaker 1: out with a product, damn there every three months, and

516
00:25:03,280 --> 00:25:06,000
Speaker 1: I ain't doing that because then when you come out

517
00:25:06,040 --> 00:25:09,119
Speaker 1: with a product so much so fast, it kind of

518
00:25:09,200 --> 00:25:12,280
Speaker 1: drawing away from the last product you dropped. Right, That's

519
00:25:12,320 --> 00:25:14,360
Speaker 1: like I already dropping the CD. Didn't drop another one.

520
00:25:14,440 --> 00:25:15,920
Speaker 1: But I didn't even get the enjoyed person.

521
00:25:16,280 --> 00:25:16,480
Speaker 4: You know.

522
00:25:17,000 --> 00:25:19,120
Speaker 1: That's what I had to learn. So I'm like, Okay,

523
00:25:19,160 --> 00:25:21,200
Speaker 1: y'all dropping a lot of products, but that don't mean

524
00:25:21,240 --> 00:25:23,440
Speaker 1: I know how you're doing the business too. But then

525
00:25:23,480 --> 00:25:26,080
Speaker 1: I found a brand that dropped literally once a year,

526
00:25:26,160 --> 00:25:28,080
Speaker 1: and I'm like, Okay, that makes more sense for me

527
00:25:28,680 --> 00:25:30,760
Speaker 1: because that product will be talking about for a long

528
00:25:30,840 --> 00:25:33,640
Speaker 1: time once the YouTube videos get made and they start

529
00:25:33,680 --> 00:25:36,800
Speaker 1: doing reviews, once the reals started coming out, they had

530
00:25:36,840 --> 00:25:38,639
Speaker 1: so much time to love and fall in love with

531
00:25:38,640 --> 00:25:39,320
Speaker 1: the product.

532
00:25:42,560 --> 00:25:45,399
Speaker 2: Soon, a huge opportunity presented itself when Walmart asked to

533
00:25:45,440 --> 00:25:49,200
Speaker 2: carry the line. The IRL visibility and large upfront order

534
00:25:49,240 --> 00:25:54,040
Speaker 2: appeared to be very enticing. However, Super would soon learn

535
00:25:54,080 --> 00:25:57,080
Speaker 2: how selling wholesale would challenge her margins and supply chain,

536
00:25:57,480 --> 00:25:59,560
Speaker 2: as well as the expectation that she would show her

537
00:25:59,640 --> 00:26:02,000
Speaker 2: the market costs within their marketplace.

538
00:26:05,320 --> 00:26:08,520
Speaker 1: Once I stepped into stores, a lot of things changed.

539
00:26:08,680 --> 00:26:10,480
Speaker 1: I felt like that was a bad move and I

540
00:26:10,480 --> 00:26:13,280
Speaker 1: should have waited, probably like a few more years, because

541
00:26:13,280 --> 00:26:16,040
Speaker 1: I didn't realize me going into Walmart, I have to

542
00:26:16,480 --> 00:26:19,080
Speaker 1: stock Walmart and I have to stock my warehouse, right,

543
00:26:19,600 --> 00:26:21,320
Speaker 1: And I don't think I was too ready for that

544
00:26:21,400 --> 00:26:24,440
Speaker 1: because Walmart was very neat, very needy, like if they

545
00:26:24,520 --> 00:26:27,600
Speaker 1: need ten thousand pallets on Thursday, and they may need

546
00:26:27,640 --> 00:26:30,880
Speaker 1: ten thousand pallets next Thursday too, and the production time

547
00:26:31,040 --> 00:26:34,399
Speaker 1: take at least forty days, right, So I'm like, okay,

548
00:26:34,440 --> 00:26:37,320
Speaker 1: so I got to keep up with Walmart inventory and mins,

549
00:26:37,359 --> 00:26:38,520
Speaker 1: and I don't think I was ready for that.

550
00:26:40,280 --> 00:26:42,639
Speaker 2: The Walmart deal didn't go the way Super expected it,

551
00:26:42,920 --> 00:26:45,040
Speaker 2: and she realized that she still had much to learn.

552
00:26:45,800 --> 00:26:47,720
Speaker 1: It just don't make sense, especially if I'm doing so

553
00:26:47,760 --> 00:26:49,800
Speaker 1: well on e commerce. It don't make sense to go

554
00:26:49,880 --> 00:26:52,040
Speaker 1: and say story the stores me, that's more than we

555
00:26:52,240 --> 00:26:55,119
Speaker 1: need them. I want to currank Instay way way bigger

556
00:26:55,160 --> 00:26:58,000
Speaker 1: than Instagram, way big in Facebook, way big in Twitter.

557
00:26:58,840 --> 00:27:01,320
Speaker 1: I wanted to be seen by people who's not even

558
00:27:01,359 --> 00:27:04,720
Speaker 1: on social media. So official Crown Case is pulling things

559
00:27:04,720 --> 00:27:06,760
Speaker 1: out the stores. It don't make sense. When you go

560
00:27:06,800 --> 00:27:08,720
Speaker 1: in the store, you gotta do all the marketing yourself.

561
00:27:08,760 --> 00:27:11,879
Speaker 1: They're not help you remarking at all. Gotta pay for

562
00:27:11,880 --> 00:27:13,960
Speaker 1: everything you want in there. Like if I sell wipes

563
00:27:13,960 --> 00:27:15,840
Speaker 1: and all my wife's next to mes Gina, I gotta

564
00:27:15,880 --> 00:27:18,280
Speaker 1: pay for that, you know, so everything is very costly.

565
00:27:18,840 --> 00:27:20,960
Speaker 1: It cost so much to upkeep. The best thing would

566
00:27:21,000 --> 00:27:23,000
Speaker 1: have been also, you know, which is the makeup store?

567
00:27:23,040 --> 00:27:25,880
Speaker 1: People going there for a makeup Walmart people don't really

568
00:27:25,880 --> 00:27:28,000
Speaker 1: be thinking about cosmetics. You know, they're going there for

569
00:27:28,119 --> 00:27:31,399
Speaker 1: the tissue, a little peroxide, you know, like maybe a

570
00:27:31,400 --> 00:27:33,600
Speaker 1: little bit charger, and it's it. You know, it's not

571
00:27:33,680 --> 00:27:35,560
Speaker 1: really them going there like let me get some make up.

572
00:27:35,560 --> 00:27:38,639
Speaker 1: Aout walking The best move probably would have been also,

573
00:27:38,640 --> 00:27:40,639
Speaker 1: even though would have been the same problems, but at

574
00:27:40,720 --> 00:27:42,400
Speaker 1: least it would have been in the auto because they're

575
00:27:42,400 --> 00:27:45,600
Speaker 1: actually going in there for a makeup, right. I just

576
00:27:45,640 --> 00:27:48,760
Speaker 1: want Crown Case to be like Navelings, to be like Revlong,

577
00:27:49,000 --> 00:27:50,520
Speaker 1: just to be like the makeup brains have been around

578
00:27:50,560 --> 00:27:53,240
Speaker 1: for years and it made the impact in cosmetic world.

579
00:27:53,600 --> 00:27:54,960
Speaker 1: I wanted the current case to be a saying.

580
00:27:58,240 --> 00:28:00,480
Speaker 2: As the Crown Case looks to the future, the team

581
00:28:00,560 --> 00:28:03,600
Speaker 2: is hyper focused on learning more about the business, continuing

582
00:28:03,600 --> 00:28:06,240
Speaker 2: to innovate their product line, and also giving back to

583
00:28:06,240 --> 00:28:06,920
Speaker 2: their community.

584
00:28:09,880 --> 00:28:13,080
Speaker 1: I still need to learn about business funding, you know.

585
00:28:13,160 --> 00:28:15,320
Speaker 1: I need to learn about is that a great move

586
00:28:15,400 --> 00:28:18,359
Speaker 1: of business? Is that needed? I'm thinking about actually taking

587
00:28:18,359 --> 00:28:20,600
Speaker 1: classes for it to find out about business funding. I

588
00:28:20,640 --> 00:28:22,120
Speaker 1: just want to know just the right move to teake

589
00:28:22,200 --> 00:28:24,600
Speaker 1: because I don't want to have to have a bad

590
00:28:24,680 --> 00:28:27,000
Speaker 1: year in business and then I just getting flushed out,

591
00:28:27,080 --> 00:28:28,919
Speaker 1: you know, So I'm trying to learn this.

592
00:28:32,160 --> 00:28:35,920
Speaker 6: Near future is to offer our new mood lines.

593
00:28:36,080 --> 00:28:38,320
Speaker 5: We're known for colors and not being afraid to color

594
00:28:38,320 --> 00:28:40,720
Speaker 5: outside lines, but we also, like I just said, know

595
00:28:40,840 --> 00:28:43,240
Speaker 5: that our demographic is getting older. They're going to work

596
00:28:43,360 --> 00:28:47,200
Speaker 5: there in their careers now, so they can't wear blue

597
00:28:47,200 --> 00:28:49,840
Speaker 5: eyeliner and blue lipsticks. So we have to offer and

598
00:28:49,880 --> 00:28:51,400
Speaker 5: meet them or they are because we're going to offer

599
00:28:51,560 --> 00:28:54,560
Speaker 5: new collections and starting this fall as well as we're

600
00:28:54,560 --> 00:28:59,120
Speaker 5: starting an HBCU collection to pay homage to the HBCUs

601
00:28:59,200 --> 00:29:02,120
Speaker 5: and give the student just to feel that we support.

602
00:29:01,720 --> 00:29:03,280
Speaker 6: Them and that we meet them where they are.

603
00:29:04,320 --> 00:29:07,880
Speaker 4: We are trying to reach a different audience. So everything

604
00:29:07,880 --> 00:29:09,920
Speaker 4: that we have right now is very colorful. So we're

605
00:29:09,960 --> 00:29:12,960
Speaker 4: going to be dropping a nude collection that will cater

606
00:29:13,080 --> 00:29:15,520
Speaker 4: to different makeup artists, a lot of makeup artists who

607
00:29:15,560 --> 00:29:17,680
Speaker 4: make up for weddings and things like that, and then

608
00:29:17,720 --> 00:29:20,640
Speaker 4: we think that they're maybe scared to purchase, you know,

609
00:29:20,720 --> 00:29:23,480
Speaker 4: a big box of crayons and things that are colorful.

610
00:29:23,560 --> 00:29:26,840
Speaker 4: So we're catering to the everyday woman or guy. So

611
00:29:26,880 --> 00:29:30,280
Speaker 4: that's our goal to get a new audience. People are scared,

612
00:29:30,280 --> 00:29:33,720
Speaker 4: they're saying like, Oh, my skin is mature, so I

613
00:29:33,760 --> 00:29:37,480
Speaker 4: can't really wear that product. So we're catering to them.

614
00:29:37,600 --> 00:29:39,880
Speaker 4: We take polls on Instagram and see what they want.

615
00:29:40,640 --> 00:29:43,000
Speaker 4: As a realists Facebook and we listen to our audience

616
00:29:43,040 --> 00:29:43,680
Speaker 4: and we get the job.

617
00:29:45,920 --> 00:29:48,720
Speaker 2: Having been through the ups and downs of entrepreneurship, Russell

618
00:29:48,800 --> 00:29:51,160
Speaker 2: and Super are happy to reflect on their own experiences

619
00:29:51,480 --> 00:29:53,880
Speaker 2: and share advice for young creatives looking to start their

620
00:29:53,880 --> 00:29:54,719
Speaker 2: own businesses.

621
00:29:56,080 --> 00:30:00,680
Speaker 5: My advice would be to trust yourself. Block out all

622
00:30:00,680 --> 00:30:03,240
Speaker 5: that outside chatter, and you're going to get so much

623
00:30:03,280 --> 00:30:03,480
Speaker 5: of it.

624
00:30:03,560 --> 00:30:04,440
Speaker 6: Some of it's going to be good.

625
00:30:04,520 --> 00:30:04,800
Speaker 1: Some of it.

626
00:30:04,920 --> 00:30:08,040
Speaker 5: You have to really stay grounded. You're going to have

627
00:30:08,120 --> 00:30:10,280
Speaker 5: some failures across the road, You're gonna have some tribulations.

628
00:30:10,800 --> 00:30:12,960
Speaker 5: Do not let that discoverage you, let that strippen you,

629
00:30:13,040 --> 00:30:16,040
Speaker 5: and keep going, keep pushing and learn as much as

630
00:30:16,080 --> 00:30:18,640
Speaker 5: you can. Learn as much as you can, and don't

631
00:30:18,640 --> 00:30:19,760
Speaker 5: take no class.

632
00:30:20,480 --> 00:30:23,320
Speaker 1: But I think it's very important to learn as much

633
00:30:23,320 --> 00:30:27,000
Speaker 1: as you can about entrepreneurship, head to the price points,

634
00:30:27,960 --> 00:30:29,880
Speaker 1: just all types of things that you didn't think was

635
00:30:29,920 --> 00:30:33,520
Speaker 1: important in business. So if I want took business classes

636
00:30:33,560 --> 00:30:35,840
Speaker 1: and I would went to school, or maybe if I

637
00:30:35,840 --> 00:30:38,600
Speaker 1: would have just hit a sension more we can entrepreneurship.

638
00:30:38,600 --> 00:30:41,360
Speaker 1: I probably would have flourished way more in business. I

639
00:30:41,480 --> 00:30:44,360
Speaker 1: just learned a lot from trial and error. The current

640
00:30:44,360 --> 00:30:46,960
Speaker 1: CASS is not my first business. I had many businesses

641
00:30:46,960 --> 00:30:51,280
Speaker 1: before the current case and failed tremendously. So you still

642
00:30:51,280 --> 00:30:52,880
Speaker 1: got to keep working. You still got to do more.

643
00:30:52,880 --> 00:30:54,680
Speaker 1: You still got to write your owns and find out

644
00:30:54,720 --> 00:30:56,840
Speaker 1: what you could do better. And that's what I had

645
00:30:56,840 --> 00:30:59,040
Speaker 1: to do as well. So I feel like people rush

646
00:30:59,080 --> 00:31:01,360
Speaker 1: into the entrepreneurship for money and not for the passion.

647
00:31:01,680 --> 00:31:04,000
Speaker 1: I feel like the currankings was my biggest passion. I

648
00:31:04,080 --> 00:31:05,960
Speaker 1: had a lot of business, but I know the currentness

649
00:31:06,080 --> 00:31:09,040
Speaker 1: was my paston the crnkings was the easy marketing for

650
00:31:09,120 --> 00:31:10,680
Speaker 1: me because I actually get up and do my wake

651
00:31:10,760 --> 00:31:12,680
Speaker 1: up you know, I actually fall in love with product.

652
00:31:13,600 --> 00:31:15,080
Speaker 1: It's not a passion for you. It's not going to

653
00:31:15,120 --> 00:31:16,720
Speaker 1: be because when it's a passion for you, spend so

654
00:31:16,800 --> 00:31:21,000
Speaker 1: much time money. Everything is on YouTube, and that's why

655
00:31:21,000 --> 00:31:23,720
Speaker 1: I mean by researching, take a few months out before

656
00:31:23,760 --> 00:31:25,560
Speaker 1: you actually put all your money into it and learn

657
00:31:25,640 --> 00:31:27,480
Speaker 1: this first so you can know what's going to happen.

658
00:31:28,280 --> 00:31:30,920
Speaker 1: I think if I would have done that first, Oh man,

659
00:31:31,160 --> 00:31:32,560
Speaker 1: I'll be like Michael Jordan.

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00:31:37,280 --> 00:31:37,800
Speaker 3: Humility.

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00:31:37,840 --> 00:31:41,560
Speaker 2: Aside within the conversation of self made entrepreneurs, Super is

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00:31:41,560 --> 00:31:45,680
Speaker 2: certainly a go contender. Her magnetic persona and willingness to

663
00:31:45,680 --> 00:31:48,320
Speaker 2: put herself out there has engendered a cult like following,

664
00:31:48,680 --> 00:31:51,840
Speaker 2: with Fiz not just interested in her personality, but invested

665
00:31:51,880 --> 00:31:54,800
Speaker 2: in her success. By giving her audience a front row

666
00:31:54,840 --> 00:31:57,800
Speaker 2: seat to the minutia of her everyday life, She's inspired

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00:31:57,840 --> 00:32:00,240
Speaker 2: them to see her as a relatable human being, not

668
00:32:00,400 --> 00:32:03,320
Speaker 2: just as a transactional marketer. And when the Crayon Case

669
00:32:03,360 --> 00:32:06,520
Speaker 2: launched and Super delivered a high quality product to an

670
00:32:06,560 --> 00:32:09,480
Speaker 2: underserved audience, her fans were eager to open up their

671
00:32:09,480 --> 00:32:12,360
Speaker 2: wallets and support. With the addition of Russell to help

672
00:32:12,440 --> 00:32:16,160
Speaker 2: legitimize and organize the business, along with Iona's innovative approach

673
00:32:16,160 --> 00:32:19,120
Speaker 2: to merchandising, Super managed to put all the right pieces

674
00:32:19,120 --> 00:32:22,960
Speaker 2: in place and now together they've made the Crayon Case

675
00:32:23,000 --> 00:32:27,160
Speaker 2: a global brand by maintaining their authenticity and always coloring

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00:32:27,400 --> 00:32:36,560
Speaker 2: outside the lines for idea generation. I'm Noah Callahan Bever.

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00:32:36,880 --> 00:32:39,320
Speaker 2: Thanks for listening to the All Angles podcast presented by

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00:32:39,320 --> 00:32:54,320
Speaker 2: will Packer Media. If you've enjoyed this episode, Please don't

679
00:32:54,400 --> 00:32:57,880
Speaker 2: hesitate to like, comment DM, or tell a friend to

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00:32:57,920 --> 00:33:01,240
Speaker 2: tell a friend about Idea Generation and the All Angles Podcast.

681
00:33:01,840 --> 00:33:04,200
Speaker 2: We can't do any of this without your help, and honestly,

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00:33:04,320 --> 00:33:07,280
Speaker 2: your support means everything. We do this for you, and

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00:33:07,320 --> 00:33:12,080
Speaker 2: we can't do it without you. This episode was brought

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00:33:12,080 --> 00:33:15,240
Speaker 2: to you by Will Packer. Executive produced by John Valachick

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00:33:15,280 --> 00:33:19,120
Speaker 2: and Helena Os. Original music by Valentine Fritz, edit and

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00:33:19,200 --> 00:33:22,520
Speaker 2: sound mixed by Nonsensible Production, and hosted by me Idea

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00:33:22,600 --> 00:33:26,560
Speaker 2: Generation founder Noah Callahan Beveret Idea Generations.

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Speaker 3: All Angles is a Will Packer Media podcast