WEBVTT - Smart Talks with IBM - The Power of Collaboration: How IBM Teams Up with Microsoft

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<v Speaker 1>Welcome to Tech Stuff, a production from iHeartRadio. Today, we

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<v Speaker 1>are witnessed to one of those rare moments in history,

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<v Speaker 1>the rise of an innovative technology with the potential to

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<v Speaker 1>radically transform business and society forever. That technology, of course,

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<v Speaker 1>is artificial intelligence, and it's the central focus for this

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<v Speaker 1>new season of Smart Talks with IBM. Join hosts from

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<v Speaker 1>your favorite Pushkin podcasts as they talk with industry experts

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<v Speaker 1>and leaders to explore how businesses can integrate AI into

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<v Speaker 1>their workflows and help drive real change in this new

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<v Speaker 1>era of AI, and of course, host Malcolm Gladwell will

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<v Speaker 1>be there to guide you through the season and throw

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<v Speaker 1>in his two cents as well. Look out for new

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<v Speaker 1>episodes of Smart Talks with IBM every other week on

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<v Speaker 1>the iHeartRadio app, Apple Podcasts, wherever you get your podcasts

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<v Speaker 1>and learn at IBM dot com, slash smart Talks.

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<v Speaker 2>Pushkin Hello, Hello, Welcome to Smart Talks with IBM, a

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<v Speaker 2>podcast from Pushkin Industries, iHeartRadio and IBM. I'm Malcolm Gladwell.

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<v Speaker 2>This season, we're continuing our conversations with new creators visionaries

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<v Speaker 2>who are creatively applying technology and business to drive change,

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<v Speaker 2>but with a focus on the transformative power of artificial

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<v Speaker 2>intelligence and what it means to leverage AI as a

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<v Speaker 2>game changing multiplier for your business. On this special bonus

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<v Speaker 2>episode of Smart Talks, Tim Harford, host of the Pushkin

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<v Speaker 2>podcast Cautionary Tales, sat down for a conversation with two

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<v Speaker 2>leaders forging new ways of working together encouraging collaboration to

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<v Speaker 2>better serve clients. Shrineyvassan Bentickarajan is the Director of Global

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<v Speaker 2>Partner Business, supervising Azure Data and AI as well as

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<v Speaker 2>Azure OpenAI at Microsoft. He's a leading thinker behind digital transformation,

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<v Speaker 2>business growth, and strategic innovation. And Chris maguire is General

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<v Speaker 2>Manager of the Global Microsoft Partnership for IBM Consulting. He

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<v Speaker 2>is responsible for driving IBM Consulting strategic alignment and collaboration

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<v Speaker 2>with Microsoft, bringing clients to technologies they need with a

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<v Speaker 2>focus on hybrid cloud and AI. They talked to Tim

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<v Speaker 2>about the efforts of IBM and Microsoft in the generative

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<v Speaker 2>AI space. We're just at the beginning of understanding what

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<v Speaker 2>generative AI can create for customers, businesses, and the broader world.

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<v Speaker 2>This collaboration forward model will expand the impact of AI,

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<v Speaker 2>allowing innovation to thrive. Let's dive in.

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<v Speaker 3>Chris Schreeney, welcome both of you. Thank you so much

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<v Speaker 3>for joining me. Tell me a little bit about your roles. Seney,

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<v Speaker 3>maybe you first just tell me a little bit about

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<v Speaker 3>what you do at Microsoft.

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<v Speaker 4>So I have about twenty seven years of experience in

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<v Speaker 4>the tech and consulting services industry, and in these twenty

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<v Speaker 4>seven years, I've had the privilege of leading the charge

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<v Speaker 4>and driving digital transformation, business growth, and strategic innovation for clients.

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<v Speaker 4>And in my current role as at Microsoft, I managed

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<v Speaker 4>the strategic partnership with IBM. I helped craft strategic quitions

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<v Speaker 4>that align IBM's potential impact with Microsoft and did any

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<v Speaker 4>value proposition.

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<v Speaker 3>So, Chris, we've heard Schweney runs the Microsoft half of

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<v Speaker 3>the partnership with IBM. I presumably you're on the other

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<v Speaker 3>half of that partnership.

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<v Speaker 5>Correct, correct, Yeah, about three years ago we decided to

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<v Speaker 5>really go big with Microsoft as far as the chief partnership.

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<v Speaker 3>So Microsoft and IBM are these giant aims in technology,

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<v Speaker 3>very well known for decades. So why is it so

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<v Speaker 3>important to have collaboration as well as competition in the

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<v Speaker 3>enterprise generative AI space?

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<v Speaker 5>It goes back to client first. Their needs have to

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<v Speaker 5>be above everybody else's and if we're not meeting their needs,

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<v Speaker 5>then we're not responsibly doing our job. And we have

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<v Speaker 5>a platform. On the IBM tech side, Microsoft is a

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<v Speaker 5>platform and we in the middle, as IBM consulting have

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<v Speaker 5>the expertise to properly design and take the best interest

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<v Speaker 5>of the client to heart and implement and help them

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<v Speaker 5>get to whatever outcomes they're trying to get to, utilizing

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<v Speaker 5>genera of AI to make better use of data and

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<v Speaker 5>the investment they've made, and to properly scale. I mean,

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<v Speaker 5>Microsoft has a unique approach to GENDERAI. They're doing desktop

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<v Speaker 5>up so they have a great user base globally with

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<v Speaker 5>all of their office products and other solutions that most

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<v Speaker 5>people we use in the world today, so making general

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<v Speaker 5>of AI available to them is fantastic. And then us,

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<v Speaker 5>you know, we have a platform down approach at IBM,

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<v Speaker 5>and if we do things right together, we'll meet in

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<v Speaker 5>the middle and jointly help solve those clients problems.

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<v Speaker 3>So just want to understand what this looks like. We're

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<v Speaker 3>starting to discover that these AI systems actually it's possible

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<v Speaker 3>to build lots of lots of different ones. There are

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<v Speaker 3>different varieties that have different strengths different weaknesses. So from

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<v Speaker 3>the point of view of a customer when they approach you,

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<v Speaker 3>when you say, well, we've got this ecosystem, you've got

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<v Speaker 3>access to various models. How what does that look like?

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<v Speaker 3>Is it like an app store or is it something

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<v Speaker 3>a bit different.

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<v Speaker 4>Certain models are good for certain use cases. Now I

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<v Speaker 4>think you might have heard that earlier. We used to

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<v Speaker 4>hear about large language modess lms. Now the smaller language

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<v Speaker 4>model also are becoming popular because it can do certain

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<v Speaker 4>things very effectively. It just trained on certain domains and

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<v Speaker 4>also respond faster.

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<v Speaker 3>So a small language model is basically just we're going

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<v Speaker 3>to train you on I know, the manuals for all

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<v Speaker 3>our technical products, so you really understand if people have

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<v Speaker 3>a problem with our product.

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<v Speaker 4>Yeah, it could be for example, trained specifically for healthcare domain, right,

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<v Speaker 4>things like that, or it could also be trained for

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<v Speaker 4>certain user profiles, right for the typical work that they do,

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<v Speaker 4>for example in a call center or in a hospital.

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<v Speaker 4>How the certain things can be done faster, right. The

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<v Speaker 4>advantage of small language models is that it makes it

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<v Speaker 4>possible to run on smaller machines, so you don't need

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<v Speaker 4>large service and things like that.

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<v Speaker 3>So what I'm hearing is that people are coming to

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<v Speaker 3>you while they're coming to IBM and basically going, hey,

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<v Speaker 3>we've heard about all this cool AI stuff and what

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<v Speaker 3>do we do? Because of course that's that's where your

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<v Speaker 3>starting point is because the technology is so new the.

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<v Speaker 4>In fact, in fact, IBM did a Hapaton Global hackat

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<v Speaker 4>on and this was the first of its kind that

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<v Speaker 4>they did where they actually brought in the client teams

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<v Speaker 4>also okay, so they said that, okay, let us see

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<v Speaker 4>how we can actually ideate with the clients to solve

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<v Speaker 4>their problems, right, and they came up with quick innovative

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<v Speaker 4>use cases and some of these actually translated into projects

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<v Speaker 4>that the implemented.

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<v Speaker 3>Can you think of an example one of these projects

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<v Speaker 3>that sticks in your mind?

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<v Speaker 4>Yeah, So there's a client Wintershell where IBM actually co

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<v Speaker 4>created a knowledge extraction too to help the field engineers

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<v Speaker 4>to retrieve relevant insights from the vast knowledge baser. So

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<v Speaker 4>Wintershall is an energy company and as part of their

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<v Speaker 4>innovation effort Edwinterishal, they also did identified eighty new AI

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<v Speaker 4>use cases.

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<v Speaker 3>Craz if a corporate leader were to come to you

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<v Speaker 3>and say, look, I'm sure Jeni AI is going to

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<v Speaker 3>shake up my industry. It's going to be a competitive threat.

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<v Speaker 3>I'm sure there are loads of opportunities as well, but

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<v Speaker 3>I don't know how to start thinking about it. What's

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<v Speaker 3>the basic advice that you you'd give them to orient

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<v Speaker 3>themselves and the questions that they should be asking themselves.

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<v Speaker 5>Well, I mean, obviously it's our ability to get with

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<v Speaker 5>a client and bring the relevant partners to the table

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<v Speaker 5>to discuss the outcome that the client is trying to

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<v Speaker 5>achieve and then design a solution. Because I mean, obviously,

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<v Speaker 5>if you're you know, you want to make sure your

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<v Speaker 5>your your money is well spent. And given that in

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<v Speaker 5>the world of software everything has moved to a consumption

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<v Speaker 5>model and you're only paying for what you use, you

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<v Speaker 5>want to make sure you're getting the most efficient use

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<v Speaker 5>out of those platforms. And you know, we at IBM

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<v Speaker 5>Consulting have become extreme experts on advising clients how to

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<v Speaker 5>do that. And you know, it's it's a great story

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<v Speaker 5>now when we walk in together because over decades and decades,

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<v Speaker 5>IBM and Microsoft have been there at the table as

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<v Speaker 5>a trusted technology advisor and service provider.

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<v Speaker 3>The theme of this season of Smart Talks is new

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<v Speaker 3>Creators and that's you guys. Yeah, your new creators. So

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<v Speaker 3>I wanted to ask you both, maybe start with Chris,

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<v Speaker 3>what do you see as the most creative part of

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<v Speaker 3>what you do?

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<v Speaker 2>Well?

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<v Speaker 5>I think it's it goes back to the ecosystem, but

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<v Speaker 5>you know it's the age old saying two heads better

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<v Speaker 5>than one, three heads better than two, on and on,

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<v Speaker 5>and also that you know, what we like to say

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<v Speaker 5>is the way we're doing our ecosmus one plus one

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<v Speaker 5>equals three, especially when it comes to Microsoft.

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<v Speaker 3>You know, generative aies never were very good at maths,

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<v Speaker 3>were they so?

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<v Speaker 5>Okay?

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<v Speaker 3>Exactly, But they're creative so that's great.

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<v Speaker 5>So it really is about solving clients real problems and

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<v Speaker 5>using the very best of the technology that's available today

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<v Speaker 5>to do that as fast as possible, and it get

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<v Speaker 5>them to a where they're actually monetizing as fast as

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<v Speaker 5>they can. It is really important that we take our

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<v Speaker 5>part in this whole AI revolution very seriously and be

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<v Speaker 5>very very responsible, and we take that job very seriously.

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<v Speaker 5>And Microsoft is a very strong partner with us when

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<v Speaker 5>we go into clients together.

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<v Speaker 3>Shoney, what's creative about what you do.

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<v Speaker 5>Yeah.

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<v Speaker 4>So when I started my career, I was a software developer,

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<v Speaker 4>so problem solving was one of the core competency that

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<v Speaker 4>I had to work on. And that problem solving mindset,

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<v Speaker 4>along with the industry knowledge that I gained over the years,

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<v Speaker 4>help me identify the market trends, the consumer behavior, the

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<v Speaker 4>disruptive technologies helped me come up with some creative ideas

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<v Speaker 4>and solutions as part of my job.

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<v Speaker 3>Chris Sheeney, thank you both very much.

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<v Speaker 2>What an insightful conversation with Chris and Shreey shedding light

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<v Speaker 2>on the efforts of IBM and Microsoft. Technologies like AI

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<v Speaker 2>are complex and often difficult to scale without help. A

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<v Speaker 2>partner ecosystem approach is crucial in the world of AI.

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<v Speaker 2>By bringing together diverse expertise, collaboration can cater to a

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<v Speaker 2>variety of industries, providing specialized solutions for unique challenges. As

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<v Speaker 2>strategic partners, IBM and Microsoft aimed to guide enterprises through

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<v Speaker 2>these challenges responsibly looking ahead. The possibilities opened by an

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<v Speaker 2>ecosystem approach to AI are endless, from the integration of

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<v Speaker 2>the tech into everyday devices in our pockets, all the

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<v Speaker 2>way to its increased adoption in highly regulated intricate industries.

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<v Speaker 2>A huge thank you is due to Chris and Trainey

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<v Speaker 2>for sharing their expertise and insights. Smart Talks with IBM

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<v Speaker 2>is produced by Matt Romano, Joey Fishground and Jacob Goldstein

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<v Speaker 2>were edited by lydia Ji Being Caught. Our engineers are

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<v Speaker 2>Sarah Buguaer and Ben Tolladay. Theme song by Gramoscope. Special

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<v Speaker 2>thanks to Andy Kelly, Kathy Callahan and the eight Bar

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<v Speaker 2>and IBM teams, as well as the Pushkin marketing team.

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<v Speaker 2>Smart Talks with IBM is a production of Pushkin Industries

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<v Speaker 2>and Ruby Studio at iHeartMedia. To find more Pushkin podcasts,

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<v Speaker 2>listen on the iHeartRadio app, Apple Podcasts, or wherever you

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<v Speaker 2>listen to podcasts. I'm Malcolm Glabwell. This is a paid

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<v Speaker 2>advertisement from IBM.