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Speaker 1: Everybody wants to be an entrepreneur till it's time to

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Speaker 1: do entrepreneurs ship, not entrepreneurship, entrepreneurship. And I recently saw

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Speaker 1: a mean that said, everybody wants to be an entrepreneur,

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Speaker 1: but we need more electricians. Facts, facts, no dead as

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Speaker 1: dead Ass. Hey, I'm Cadine and we're the Ellises. You

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Speaker 1: may know us from posting funny videos with our boys

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Speaker 1: and reading each other publicly as a form of therapy. Wait,

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Speaker 1: I'll make you need therapy most days. Wow. And one

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Speaker 1: more important thing to mention, we're married. We are. We

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Speaker 1: created this podcast to open dialogue about some of life's

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Speaker 1: most taboo topics, things most folks don't want to talk

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Speaker 1: about through the lens of a millennial married couple. Dead

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Speaker 1: adds is the term that we say every day. So

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Speaker 1: when we say dead ass, we're actually saying facts one,

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Speaker 1: the truth, the whole truth, and nothing but the truth.

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Speaker 1: Were about to take pillow talk to our whole new level.

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Speaker 1: Dead as starts right now. This story takes me back

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Speaker 1: to two thousand and nine. This is when I was

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Speaker 1: working at Polly Prep. And it's funny because Dave Frederickson

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Speaker 1: just text me three days ago. Dave Frederickson was my

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Speaker 1: first personal client when they came to training and I

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Speaker 1: was at Polly Prep. I was working as um offensive

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Speaker 1: coordinator for the JV football team, and I noticed that

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Speaker 1: a large part of the general population has children who

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Speaker 1: want to play sports at an extremely high level, but

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Speaker 1: don't know what it takes to get to that extremely

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Speaker 1: high level. So I was like, I was living in

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Speaker 1: Brooklyn at the time, just retired from the NFL. That's

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Speaker 1: a there's this, this has legs for a really good business. Yeah,

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Speaker 1: this is this is a market here for a really

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Speaker 1: good business. And hence I started Elite Prototype Athletics with

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Speaker 1: my brother Brian, and I think it was two thousand

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Speaker 1: nine going into two thousand and ten. We spoke it

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Speaker 1: over fifteen banquets all over the city and we were

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Speaker 1: pretty much soliciting people too and trust us with their

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Speaker 1: kids development through speed and agility training. And after speaking

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Speaker 1: with I think over four hundred people that winter, we

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Speaker 1: only had one client in the summertime and when most

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Speaker 1: people would have quit, I invested all of my time

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Speaker 1: into this one client. His name was Ramel Ashby his

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Speaker 1: mom was Nisia Bates. I had Ramel for the entire summer,

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Speaker 1: and when he got back to playing pop wanna football

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Speaker 1: that year at the age of twelve, I believe he

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Speaker 1: scored over forty touchdowns. And then the following winter, we

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Speaker 1: had thirty clients and those thoughty clients, trained them the

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Speaker 1: entire winter, spring, summer, they went back, went to the

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Speaker 1: national championship game for their division. The following year, had

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Speaker 1: over a hundred forty clients in the winter, and then

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Speaker 1: over three hundred clients by the spring, and Elite Prototype

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Speaker 1: Athletics was officially we have mad kids. No we got

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Speaker 1: we got mad killed. And this is the funny part

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Speaker 1: about this story. As we as we dive into what

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Speaker 1: it took, I'm going to dive into what it took

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Speaker 1: for me and condem to run this business because this

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Speaker 1: became the family business. But I remember when I first

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Speaker 1: came back to Brooklyn Um and I was working at

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Speaker 1: poly Prep, and I started telling people what I wanted

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Speaker 1: to do. All I kept hearing from people was no

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Speaker 1: way that's gonna work. That's all I kept hearing from people.

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Speaker 1: The only persons persons because there was two people who

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Speaker 1: saw the vision, like I, sohole the vision, what's codeine?

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Speaker 1: And my brother Brian an elite prototype Bathleg was born.

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Speaker 1: Why there's a whole lot of money in this motherfucker.

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Speaker 1: That's the only part of the song I know. And

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Speaker 1: I can't even help you out and be there. There's

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Speaker 1: a whole lot of money and this motherfucker and that's

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Speaker 1: all that matters. There's a whole lot of money. Check

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Speaker 1: this out. We gotta pay some bills because we're trying

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Speaker 1: to get some more money in this motherfuckers google the

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Speaker 1: lyrics too. Yeah, let's let's let's google the lyrics so

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Speaker 1: we can see. Hopefully it's worth us saying at least

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Speaker 1: the whole course and not doing one part of the course.

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Speaker 1: But we'll be right back after these messages. So we're back.

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Speaker 1: We're back. I ain't google this song. Y'all know, we

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Speaker 1: got we got too much talk about when it comes

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Speaker 1: to entrepreneurship. Yes, because so many of you we were

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Speaker 1: asking for, like just topic suggestions, things you want us

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Speaker 1: to talk about, things you want to hear about, And

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Speaker 1: many people talked about how did it all start, where

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Speaker 1: did the business start, um becoming entrepreneurs? What was the

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Speaker 1: road like for you guys? So we figured we would

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Speaker 1: just tap in let you all know. Um, so that's

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Speaker 1: what we're talking about today. And in August study research

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Speaker 1: show that while nationally okay, the number of business owners

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Speaker 1: rose by two percent, black business owners rose by thirty

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Speaker 1: eight percent from pre pandemic numbers. Interesting, right, Even still,

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Speaker 1: black businesses were also the hardest hit early in the pandemic.

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Speaker 1: Both of these facts are due to systemic disparities in entrepreneurship.

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Speaker 1: The lack of access black owners have to information, opportunities,

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Speaker 1: and funding has both fueled our ingenuity and contributed to

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Speaker 1: our failures simultaneously. Right, In order to change the future,

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Speaker 1: it's up to us to provide the information that we

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Speaker 1: have to help how we can. So here we are,

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Speaker 1: let's start. People always ask me, right, what is the

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Speaker 1: first thing an entrepreneur needs in order to get started?

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Speaker 1: And I'm gonna say this, and I hope you'll understand

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Speaker 1: what I What I mean when I say this, You

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Speaker 1: need vision, right, like you you have to understand people

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Speaker 1: and socio economics. Right. People think people think that if

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Speaker 1: you just have an idea or conviction, you can be

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Speaker 1: an entrepreneur. That's not the case, because I'm about to

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Speaker 1: say a lot of people have visions of like oh

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Speaker 1: this should work. That should work, but can't actually put

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Speaker 1: the wheels emotions. Absolutely, you have to have the foresight

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Speaker 1: to see or or no a service or product that

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Speaker 1: people need in abundance in order to be a good entrepreneur. Right.

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Speaker 1: For example, some one maybe doing something at home and say,

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Speaker 1: you know what I could really need, I could really

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Speaker 1: use right now, and it comes to their mind. But

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Speaker 1: what happens is they say, oh, if I need this,

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Speaker 1: everybody may need this, not understanding socio economics and not

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Speaker 1: understanding if there's that really a need that you have

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Speaker 1: or a need that the world would have, And a

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Speaker 1: lot of people start businesses off of ideas that they

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Speaker 1: feel they think are good or they need. Realistically, an

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Speaker 1: entrepreneur needs to be able to see the world in

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Speaker 1: its totality right, see something that is in need or

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Speaker 1: high demand, and then create that product at a cost

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Speaker 1: that people can afford it. Give you an example. When

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Speaker 1: I started training in two thousand and ten, um there

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Speaker 1: was a place called Parisi Speed School. And when I

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Speaker 1: when I was training for the NFL Combine, I was

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Speaker 1: training at Parisi Speed School and I watched a ton

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Speaker 1: of young kids and a ton of professional athletes and

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Speaker 1: high school kids come to Paris Speed School to become faster,

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Speaker 1: because in order to get notice or recognize, you have

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Speaker 1: to be big, strong and fast. You can't control how

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Speaker 1: big you are, but you can control how strong you are,

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Speaker 1: and you can control how fast you run depending on

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Speaker 1: how you train. So a lot of parents started putting

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Speaker 1: their kids into these programs to develop their athleticism, to

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Speaker 1: put them in contention for scholarships. So when I retired

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Speaker 1: from the NFL and I came back to Brooklyn, I

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Speaker 1: was working at Polly Prep. But simultaneously, my brother and

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Speaker 1: I were mentoring kids back at Brooklyn, and I realized, like, man,

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Speaker 1: a lot of these kids and Polly Prep already have

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Speaker 1: the resources they need to be successful. You know, you

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Speaker 1: go to a forty dollar a year school. You have

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Speaker 1: access to two coaches who are highly paid, you have

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Speaker 1: access to training staff, you have access to a full

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Speaker 1: weight room. I said, what about the young man who

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Speaker 1: who grows up in East New York, Brownsville, Flatbush, Canarsie,

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Speaker 1: who doesn't have access to any of these things? Because, um,

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Speaker 1: the vast majority of people in Brooklyn go to public schools.

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Speaker 1: And what people don't realize is that public schools are overcrowded,

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Speaker 1: the funding is very low, and they don't pay any

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Speaker 1: attention to the athletic program was in public school arts anything.

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Speaker 1: So I was like, you know what, what if I

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Speaker 1: could develop a program that could mentor young men at

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Speaker 1: the time was just young men as I was thinking

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Speaker 1: of because I was thinking about football young men into

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Speaker 1: being collegian athletes. So I started. I trained um Brian

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Speaker 1: and my brother Brian, and I trained a young man

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Speaker 1: by the name of Dane Frederickson. He was working as

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Speaker 1: a p A at Polly Prep at the time and

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Speaker 1: he was trying to get into Wagner. Now he was

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Speaker 1: trying to get to a school and Wagner had offered

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Speaker 1: him an opportunity, but he had to come in shape.

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Speaker 1: So for the entire fall I trained him like a

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Speaker 1: professional athlete. He ended up losing over thirty pounds. His

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Speaker 1: forty time just dropped dramatically. His two bench press went

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Speaker 1: up dramatically. He end up getting a full scholarship to

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Speaker 1: Wagner and UM. I remember he thanked my brother and I.

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Speaker 1: He just wrote us a card, right, a card had

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Speaker 1: a hundred dollar bills my brother and I and it

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Speaker 1: was like a token of appreciation, and in that moment,

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Speaker 1: I was like, Boom, I got it. What if I

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Speaker 1: create a program for young men that they can learn

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Speaker 1: how to be bigger, strong, or faster, but I can

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Speaker 1: also help them academically because my brother and I are

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Speaker 1: simultaneously while working with Dave Frederickson was working with a

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Speaker 1: group of high school juniors and seniors. Then went to

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Speaker 1: Thomas Jefferson Canarsie boys and girls. So in talking to them,

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Speaker 1: I was like, you know, why don't you think you

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Speaker 1: can go to college? These are juniors. Now, Oh well,

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Speaker 1: I never took the S A T or the or

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Speaker 1: the A C T. No, what's your g p A

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Speaker 1: about the seventy You don't even have the prerequisite academics

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Speaker 1: to be considered to be a collegiate athlete, let alone

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Speaker 1: need to be bigger, strong, or fast enough. You need

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Speaker 1: to focus on that. So that's when I started thinking,

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Speaker 1: how can I build a program that's gonna make sense

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Speaker 1: for these kids financially Because at the time we were

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Speaker 1: planning a wedding, I had just retired from the NFL,

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Speaker 1: I wasn't getting paid a lot from Polly Prep, and

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Speaker 1: I needed to be able to provide for my family.

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Speaker 1: So it started with a litmus tests. My brother and

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Speaker 1: Brian and I paid for all of these kids memberships

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Speaker 1: to go to the gym. And what we did was

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Speaker 1: we ran a program that I created because I started

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Speaker 1: studying exercise physiology and kinesiology when I was playing football.

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Speaker 1: So I said, let me create a program and see

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Speaker 1: if I can train all of these kids at one

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Speaker 1: time and get them all better. So for those three months,

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Speaker 1: we trained the hell out of these kids. Like we

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Speaker 1: we did. We put them through every single test and

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Speaker 1: every program that I remembered from college to the NFL,

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Speaker 1: and these kids got way better. And I think the

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Speaker 1: vast majority these kids ended up being old city. UM.

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Speaker 1: I had a couple of kids that got scholarships right away. UM,

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Speaker 1: a couple of kids that end up having to go

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Speaker 1: to Juco but ended up going and playing for school

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Speaker 1: and college. But what that did was show me that

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Speaker 1: I could create a program that could work. So before

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Speaker 1: I even got into charging people for what I thought

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Speaker 1: had value, I had to figure out if I could

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Speaker 1: create a program, it's money absolutely, Then it was creating

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Speaker 1: a price point that works. This is where being an

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Speaker 1: entrepreneur sometimes people get things lost in translation For example,

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Speaker 1: entrepreneur to most people, means I don't work for nobody.

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Speaker 1: I make my own money, right right, I make my

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Speaker 1: own schedule. I mean I do everything on my own.

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Speaker 1: I knew for a fact that I needed to understand

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Speaker 1: the business, and I needed to understand the demographic I

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Speaker 1: was getting involved in, and I needed to understand the

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Speaker 1: business structure and corporate structure needed to create a business.

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Speaker 1: So I ended up I started working at Paris Speed

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Speaker 1: School in order to learn how to run this business.

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Speaker 1: So I worked at Paris Speed School for two years.

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Speaker 1: I made ten hour. I made literally no money. It

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Speaker 1: cost me more money to get to stat Noland and

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Speaker 1: come back than I did making it every week. Bridge

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Speaker 1: told to it was twelve at the time. It was

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Speaker 1: twelve fifty to get there, and I was going to

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Speaker 1: Paris Speed School six days a week. So another thing

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Speaker 1: that entrepreneurs typically need that they don't have is capital.

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Speaker 1: You need capital in order to invest time in yourself

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Speaker 1: to learn the business properly. You don't just jump into

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Speaker 1: any business and try to figure it out. You lose

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Speaker 1: way more money that way. And what people don't understand

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Speaker 1: is most businesses need up to three years in order

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Speaker 1: to get into black. Getting the black means you actually

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Speaker 1: make money. You spend the first two and a half

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Speaker 1: years investing in the business if it's a good business,

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Speaker 1: and then finally on the third year, you make money.

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Speaker 1: So what you said when they talked about most people

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Speaker 1: don't have the resource, especially black people. When they're talking

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Speaker 1: about resources or the knowledge, they're really talking about capital

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Speaker 1: because most people who start businesses get capital from generational wealth.

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Speaker 1: I want to start a business. Let me ask my parents,

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Speaker 1: Let me ask my dad. Let me see if he

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Speaker 1: has anybody's who want to invest in this business. Most

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Speaker 1: black people come into the world with debt. So when

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Speaker 1: you come into the world with debt, who are you

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Speaker 1: going to ask to first get you out of the debt,

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Speaker 1: then invest in your business. So after running this litmus

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Speaker 1: test um, I spoke to a couple of parents and

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Speaker 1: this is where people this is a key component to entrepreneurship.

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Speaker 1: At that point in two thousand and ten, the price

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Speaker 1: point for personal training was at least fifteen hundred dollars

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Speaker 1: a month, which means if you went to a gym

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Speaker 1: and you had a sports performance trainer, they could charge

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Speaker 1: anywhere from seventy five to one hundred and fifty dollars

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Speaker 1: an hour, and most people needed three sessions, sometimes four

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Speaker 1: sessions a week. So think about a single mom in Brooklyn,

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Speaker 1: or a mom and dad who live a manor's lifestyle

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Speaker 1: who have to pay up to six hundred dollars a

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Speaker 1: week to get four times a week training four times

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Speaker 1: a month. Now you're looking at six hundred dollars times

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Speaker 1: for two hundred dollars. If you bring it back down

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Speaker 1: to three times a week, now you're looking at four

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Speaker 1: fifty times four hundred, that's eighteen hundred dollars a month.

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Speaker 1: Most people in Brooklyn didn't have that, So I said,

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Speaker 1: how could I provide a service for people that's a

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Speaker 1: affordable Then he looks at me and he's like, how

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Speaker 1: can I do that? And I'm like, I don't know

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Speaker 1: what to tell you, bro, because how are you gonna

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Speaker 1: make this worth it? For? This is the part of

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Speaker 1: entrepreneurship that people also miss. You have to have the

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Speaker 1: foresight to create businesses that don't even exist. That's truly entrepreneurship.

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Speaker 1: You can get an idea from people, you can learn

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Speaker 1: about structure, but this business doesn't exist, so it's on

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Speaker 1: you to figure it out. So I had to create

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Speaker 1: a football training business that was cost effective for most

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Speaker 1: people and still be able to get them better. So

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Speaker 1: I can't just provide a business and not get them better.

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Speaker 1: It has to work. So then I, you know, looked

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Speaker 1: around and watching Paris speech. Scorse, how does Parissy Speed

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Speaker 1: Schools business model work? They were charging people in membership.

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Speaker 1: Their membership was a hundred and fifty dollars a month,

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Speaker 1: and they were providing speed performance training for kids. So

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Speaker 1: I was like, hey, that's that's cheap hundred fifty a

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Speaker 1: month as opposed to fifteen hundred dollars a month month

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Speaker 1: personal training. So then I said, ah, small group training

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Speaker 1: is one way, but large group training can work, especially

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Speaker 1: for football because football teams are typically anywhere between thirty

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Speaker 1: two sometimes eighty people on the team. So I was like,

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Speaker 1: I have to create a program that can train football

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Speaker 1: players a lot of football players at one time in

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Speaker 1: a certain time spot to make it make sense for

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Speaker 1: me and for them. So that's two things. I have

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Speaker 1: to create a financial structure that works for the business,

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Speaker 1: but then I have to create a performance training structure

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Speaker 1: that works for them. Because even if even if I

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Speaker 1: say it's only a hundred and fifty dollars. People want

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Speaker 1: to get the most out of a hundred and fifty dollars.

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Speaker 1: So I'm saying to myself, and this is how I worked.

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Speaker 1: I said, Okay, a hundred and fifty dollars a month,

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Speaker 1: if they train three times a week, that's twelve sessions

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Speaker 1: a month. Hundred and fifty a month. That's a little

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Speaker 1: over ten dollars a session. How many people do I

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Speaker 1: need to have in this session in order to make

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Speaker 1: it make sense for me? The number I came up

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Speaker 1: with was thirty. How can I train thirty people at

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Speaker 1: one time and get them better? And that's when I

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Speaker 1: started thinking. I was like, this is what entrepreneurship is.

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Speaker 1: I have to create a program that serves two purposes,

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Speaker 1: serves the consumer and serves me as the owner of

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Speaker 1: the business. And that's what I did with Prototype. I'm

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Speaker 1: not gonna give you all all my secrets, but I

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Speaker 1: was able to create a program that served the consumer

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Speaker 1: and served me as the owner without sacrificing the integrity

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Speaker 1: of what I'm really trying to do. Because the integrity

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Speaker 1: of what I was trying to do was make all

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Speaker 1: of these kids better. That's really and It's funny you

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Speaker 1: mentioned um having the vision right and then knowing what

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Speaker 1: is needed, and then bringing your brother along who also

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Speaker 1: believed in it the way I did. I wasn't training nobody,

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Speaker 1: but I was like, I'll keep the books south whatever

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Speaker 1: you need me to do however you need me to

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Speaker 1: do it, Um. And it was good because you had

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Speaker 1: someone a partner and your brother who was maybe not

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Speaker 1: as savvy when it came to the mindset of like

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Speaker 1: what can work with with the business in terms of

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Speaker 1: just like UM coming up with the ideas and stuff

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Speaker 1: like that, but he was very good at executing. So

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Speaker 1: when you are starters an entrepreneurs, nice to have somebody

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Speaker 1: on your team who can be the worker b or

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Speaker 1: who can be the one that is now executing the

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Speaker 1: ideas because you can have the ideas and then I

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Speaker 1: have someone who's good at execution or vice versa. So

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Speaker 1: you brought up a good point. I was really good

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Speaker 1: at creativity, right, I needed someone to be good with administration.

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Speaker 1: That was you that When we did orientations, I was

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Speaker 1: a salesman. I sold the people on what my vision

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Speaker 1: was and what my plan was. While I was selling

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Speaker 1: them my vision, people who wanted to register and sign up,

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Speaker 1: went over, took a dean much like I did in college.

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Speaker 1: The dean had at her computer, her laptop. She registered

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Speaker 1: everyone in, put them in a computer, made sure they

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Speaker 1: had a schedule, and and then Brian was working out

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Speaker 1: kids on the side a taste of what was gonna

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Speaker 1: happen when they got there. One thing about my brother

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Speaker 1: Brian is he's always on time and he works hard.

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Speaker 1: So when we first started, like I said, we we

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Speaker 1: did all of this marketing. We spoke to hundreds of people.

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Speaker 1: We have one client. Why is that part of the

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Speaker 1: story important Because most people when they start a business,

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Speaker 1: they expect to see results right away, and when they

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Speaker 1: don't get the results that they expect to see right away,

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Speaker 1: they quit, like they quit. For example, Kadine and I,

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Speaker 1: they're like, oh yeah, started doing videos for the family.

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Speaker 1: This is dope. We were doing videos with the family

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Speaker 1: when no one was watching the same way my brother

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Speaker 1: Brian and I were training people one at a time

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Speaker 1: when no one was paying. And what happens is the

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Speaker 1: greatest form of marketing is word of mouth and the

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Speaker 1: product itself. You can spend as much money as you

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Speaker 1: want on trying to make people believe these fancy commercials,

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Speaker 1: these these high tech videos. I even watch it today

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Speaker 1: on on Instagram. I see all these trainers they do,

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Speaker 1: all these super videos and all this high tech stuff.

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Speaker 1: And I continue to watch them, and a lot of

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Speaker 1: their pages don't grow, and a lot of their following

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Speaker 1: don't grow, and then after a while they're no longer

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Speaker 1: doing training anymore. And what I realized that a lot

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Speaker 1: of people lack the mental fortitude to go through the

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Speaker 1: business when it's not at its greatest. But they also

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Speaker 1: lacked the vision to see what people really need. People

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Speaker 1: don't really need the flash. The flash will get them

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Speaker 1: to pay attention, but you need the substance to keep

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Speaker 1: them there and make them pay. You need don't need

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Speaker 1: the flash. You need the craft too, because think about

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Speaker 1: how many people may take a course in something. For example,

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Speaker 1: I'll use myself makeup artistry. Right. I was working as

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Speaker 1: a makeup artist when the recession hit. I was like, man,

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Speaker 1: I can't sit around and just not do any thing.

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Speaker 1: You were playing in the NFL at the time, so

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Speaker 1: I said, you know what, used to dip and dab

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Speaker 1: and make up a little bit in my pageant days.

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Speaker 1: Used to do this girl's makeup and that girl's makeup,

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Speaker 1: and then that's usually every makeup artist's journey, Right, They've

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Speaker 1: been doing makeup on their friends and then finally developed

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Speaker 1: something that they kind of have a knact for. So

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Speaker 1: it's like, okay, let me just start doing makeup and

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Speaker 1: let me start charging people. So when I started doing makeup,

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Speaker 1: now I didn't really have the title per se of

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Speaker 1: a makeup artist, but it knew it was something that

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Speaker 1: I could do, right. Um, So I went up to

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Speaker 1: the Mac Cosmetics in Michigan, and I think it was

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Speaker 1: it was the Somerset Mallreset Mall, and Um interviewed through

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Speaker 1: a couple of rounds and was hired as a makeup artist.

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Speaker 1: So working for the company, I now saw an opportunity

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Speaker 1: to say, all right, at least I have a job.

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Speaker 1: I can use my creativity in a way. Didn't really

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Speaker 1: feel like work to me, because I'm like, all right,

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Speaker 1: you know I'm helping women. Yeah, I'm helping women feel

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Speaker 1: better and look better and you know, feel better about themselves,

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Speaker 1: and you know, I'm selling makeup whatever, not nothing too serious.

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Speaker 1: Um and then saw the opportunity when girls on the

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Speaker 1: side were like, oh, I have this wedding this weekend

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Speaker 1: that I'm doing, and I'm like, oh, doing a wedding

403
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Speaker 1: this weekend, what does that look like? You know? And

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Speaker 1: a couple of the girls I saw it was kind

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Speaker 1: of tapping in. They said, you know, a wedding, you know,

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Speaker 1: bride cost this much. You got five, six, seven, eight

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Speaker 1: brides maids, You got mother of the bride, mother of

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Speaker 1: the groom. Before you know it, you have about ten

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Speaker 1: twelve faces that you have to do if you charge,

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Speaker 1: you know, a hundred dollars of face. And I was

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Speaker 1: like a phase, like that's the going rate, you know,

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Speaker 1: back in the day, And to me it just made

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Speaker 1: so much sense. But what happened through my journey with MAC,

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Speaker 1: even though I worked as a manager, was promoted to

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Speaker 1: assistant manager, a keyholder and all that. I still kept

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Speaker 1: that job because I felt like it kept me in

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Speaker 1: the industry. It kept me abreast of what was happening

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Speaker 1: in the industry. It kept me abreast, and I was

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Speaker 1: able to sharpen my skills as a makeup artist because

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Speaker 1: you weren't just a makeup artists, you are a member

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Speaker 1: of the Impact team. I've learned how to manage of books,

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Speaker 1: you understood standing products. All of that is part of

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Speaker 1: entrepreneurs So it's about going into the industry and working

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Speaker 1: in different areas of the industry to see how these

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Speaker 1: moving parts work. Right. So being a part of the

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Speaker 1: Impact team did what. It taught me how to be

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Speaker 1: around other artists and how to learn from other artists.

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Speaker 1: Being um, you know, in the stores help me to

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Speaker 1: deal with the customers and see what customers really want,

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Speaker 1: what they like, what they don't like. Going to training

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Speaker 1: meetings where I can talk about product, what's needed in

432
00:23:29,480 --> 00:23:32,080
Speaker 1: the industry, what we're missing, what people are looking for.

433
00:23:32,560 --> 00:23:34,600
Speaker 1: I kind of was in different parts of it. So

434
00:23:35,040 --> 00:23:37,080
Speaker 1: when time came for me to say, you know what, Candeine,

435
00:23:38,440 --> 00:23:41,399
Speaker 1: retail hours don't really do well with my schedule and

436
00:23:41,480 --> 00:23:43,680
Speaker 1: my and my and my mental health right now because

437
00:23:43,720 --> 00:23:45,240
Speaker 1: I have my husband and my baby at home that

438
00:23:45,280 --> 00:23:47,359
Speaker 1: I want to have more time for. I want that

439
00:23:47,440 --> 00:23:50,200
Speaker 1: autonomy over my time. I was then able to say,

440
00:23:50,240 --> 00:23:53,680
Speaker 1: all right, I can step back from working there full

441
00:23:53,720 --> 00:23:57,320
Speaker 1: time as a manager. However, if I step back, let

442
00:23:57,400 --> 00:23:59,640
Speaker 1: me stay as a freelance artist so I can still

443
00:24:00,160 --> 00:24:02,640
Speaker 1: have my foot in the industry. By being being able

444
00:24:02,680 --> 00:24:04,720
Speaker 1: to come back to the stores and work from time

445
00:24:04,800 --> 00:24:07,480
Speaker 1: to time, so that way I can also just stay

446
00:24:07,600 --> 00:24:11,639
Speaker 1: in the industry while still serving people outside of the store.

447
00:24:12,440 --> 00:24:14,640
Speaker 1: And I say that to say a lot of times

448
00:24:14,720 --> 00:24:17,520
Speaker 1: you see people will pick up a craft or they'll

449
00:24:17,560 --> 00:24:19,800
Speaker 1: start a craft, and then all of a sudden they're

450
00:24:19,800 --> 00:24:22,680
Speaker 1: an expert. And then they're teaching these how to classes

451
00:24:22,760 --> 00:24:24,440
Speaker 1: and they want to teach people how to do it,

452
00:24:24,480 --> 00:24:27,000
Speaker 1: and they're having coaching sessions and all that, and they

453
00:24:27,080 --> 00:24:30,720
Speaker 1: haven't even really fully built themselves up to be the

454
00:24:30,840 --> 00:24:34,720
Speaker 1: expert in that field, you know. I think that comes

455
00:24:34,760 --> 00:24:38,879
Speaker 1: from um. There's there's been this stigma for especially millennials.

456
00:24:39,119 --> 00:24:41,560
Speaker 1: Gen z ears that in order to be an entrepreneur,

457
00:24:41,720 --> 00:24:43,639
Speaker 1: you have to figure everything out on your own and

458
00:24:43,760 --> 00:24:47,199
Speaker 1: you can't work for no one else to learn right,

459
00:24:47,320 --> 00:24:50,760
Speaker 1: it has to happen immediately for you and I. You

460
00:24:50,880 --> 00:24:53,440
Speaker 1: worked in Matt Cosmetics, shout out to mac because it

461
00:24:53,560 --> 00:24:55,600
Speaker 1: taught you a lot about the business in the industry.

462
00:24:56,000 --> 00:24:58,560
Speaker 1: I worked at Paris spe School under Gary Miller. Gary

463
00:24:58,640 --> 00:25:01,400
Speaker 1: Miller was a program director for Paresis School for years.

464
00:25:01,760 --> 00:25:04,719
Speaker 1: Everything I know about the fitness industry and the business

465
00:25:04,760 --> 00:25:06,800
Speaker 1: I learned from Gary Miller. The first thing he did

466
00:25:06,880 --> 00:25:08,880
Speaker 1: was tell me I have to get NASUM certified. That's

467
00:25:08,880 --> 00:25:11,639
Speaker 1: the National Academy of Sports Medicine. You know, there's a

468
00:25:11,720 --> 00:25:13,879
Speaker 1: lot of players on that played there's a lot of

469
00:25:14,280 --> 00:25:18,159
Speaker 1: trainers who are not certified, so they don't understand the

470
00:25:18,320 --> 00:25:20,840
Speaker 1: industry standard of what it means to be an expert

471
00:25:20,880 --> 00:25:23,080
Speaker 1: in that field. And a lot of people ask me

472
00:25:23,720 --> 00:25:25,680
Speaker 1: what's the difference in prototype and all these other people

473
00:25:25,840 --> 00:25:28,320
Speaker 1: popping up with programs left and right. I said, well,

474
00:25:28,359 --> 00:25:31,399
Speaker 1: I I respect the craft of the industry. Right. The

475
00:25:31,520 --> 00:25:34,440
Speaker 1: industry has standards, and it doesn't matter what type of

476
00:25:34,560 --> 00:25:38,320
Speaker 1: business you open. There's an industry for that business. And

477
00:25:38,440 --> 00:25:41,120
Speaker 1: the more you learn about the industry, you can learn

478
00:25:41,200 --> 00:25:43,639
Speaker 1: about your business and it can help you and and

479
00:25:43,840 --> 00:25:47,400
Speaker 1: being a part of UM these industry standards or learning

480
00:25:47,440 --> 00:25:51,280
Speaker 1: for example, Codein going to I remember Codein was And

481
00:25:51,560 --> 00:25:53,119
Speaker 1: this is just to talk about how Condin and I

482
00:25:53,160 --> 00:25:56,920
Speaker 1: always work together. When I started my businesses Kadein always

483
00:25:56,920 --> 00:26:00,040
Speaker 1: work in administration. When she had interviews for Matt to

484
00:26:00,080 --> 00:26:02,000
Speaker 1: be on an impact team to do all these other things,

485
00:26:02,080 --> 00:26:04,720
Speaker 1: I drove her. We discussed these things when she started

486
00:26:04,760 --> 00:26:08,200
Speaker 1: her business. I talked to her about having contract because

487
00:26:08,200 --> 00:26:11,480
Speaker 1: this is another thing people understand about businesses. Businesses require

488
00:26:11,560 --> 00:26:18,600
Speaker 1: contract and liability responsible. A lot of people don't understand that. Well,

489
00:26:18,640 --> 00:26:20,720
Speaker 1: even think about you when you talk about training everybody.

490
00:26:20,840 --> 00:26:23,239
Speaker 1: If there's people walking around they said, they're trainers. How

491
00:26:23,280 --> 00:26:25,760
Speaker 1: do you know to train somebody appropriately and properly if

492
00:26:25,960 --> 00:26:28,520
Speaker 1: they have, for example, high blood pressure? Absolutely what to

493
00:26:28,600 --> 00:26:31,000
Speaker 1: look for for signs of you know they're in distress.

494
00:26:31,240 --> 00:26:32,960
Speaker 1: Or me as a makeup artist, how do I know

495
00:26:33,040 --> 00:26:35,000
Speaker 1: what to use with someone's skin if they have an

496
00:26:35,000 --> 00:26:37,199
Speaker 1: allergy to latex and I can't put lashes on them

497
00:26:37,200 --> 00:26:39,640
Speaker 1: because the glue has late text in it. Like, there's

498
00:26:39,680 --> 00:26:43,199
Speaker 1: so many different things that are beyond just thinking about, Oh,

499
00:26:43,480 --> 00:26:45,280
Speaker 1: I run my own business. I'm glad you brought that

500
00:26:45,359 --> 00:26:48,600
Speaker 1: up because being a trainer one of the first things

501
00:26:48,720 --> 00:26:51,080
Speaker 1: I've learned, and this was and I had trained Dave.

502
00:26:51,240 --> 00:26:53,280
Speaker 1: I started training kids in the park on football drills

503
00:26:53,280 --> 00:26:55,480
Speaker 1: and stuff like that. But then when I went to

504
00:26:55,600 --> 00:26:59,199
Speaker 1: the to get my nassimy come now some certified, they

505
00:26:59,320 --> 00:27:01,760
Speaker 1: talked about this thing called a park and I was like,

506
00:27:01,800 --> 00:27:03,480
Speaker 1: what's the part of you? And it's pretty much a

507
00:27:03,560 --> 00:27:06,160
Speaker 1: questionnaire to make sure that anytime someone is in your hands.

508
00:27:06,480 --> 00:27:09,719
Speaker 1: You're responsible for their health and well being. You're responsible

509
00:27:09,800 --> 00:27:13,239
Speaker 1: for their death if they die while training. These are

510
00:27:13,320 --> 00:27:16,080
Speaker 1: things that you don't think about when you're training. So

511
00:27:17,119 --> 00:27:19,280
Speaker 1: you have the par queue. Some of the questions are,

512
00:27:19,760 --> 00:27:23,200
Speaker 1: have you ever had diabetes? Blood high blood pressure? Have

513
00:27:23,359 --> 00:27:25,359
Speaker 1: you suffered from a stroke in the last six months.

514
00:27:25,359 --> 00:27:27,399
Speaker 1: These are questions that most people who have never trained

515
00:27:27,440 --> 00:27:30,040
Speaker 1: before don't ask. They just said, you're out of shape.

516
00:27:30,400 --> 00:27:32,640
Speaker 1: Let's go to the park and you're starting with a mile.

517
00:27:32,960 --> 00:27:35,720
Speaker 1: Then someone starts running and pass out. You know you

518
00:27:35,760 --> 00:27:38,440
Speaker 1: don't know CPR when I was not. Some certified we

519
00:27:38,520 --> 00:27:41,199
Speaker 1: all have to take CPR classes. I'm like, wow, if

520
00:27:41,240 --> 00:27:44,440
Speaker 1: you don't understand the industry standards of a business, you

521
00:27:44,680 --> 00:27:48,240
Speaker 1: can't even be considered an expert or run your business safely.

522
00:27:48,800 --> 00:27:51,280
Speaker 1: No one of my my buddies are starting a training business.

523
00:27:51,640 --> 00:27:53,200
Speaker 1: First thing I asked them, you have an LLC. What

524
00:27:53,200 --> 00:27:57,880
Speaker 1: do I need an LLC for. You're gonna train people

525
00:27:57,920 --> 00:28:00,600
Speaker 1: and I have an LLC. What if you training someone

526
00:28:00,680 --> 00:28:02,920
Speaker 1: in the park and they step in the pothole? The

527
00:28:03,000 --> 00:28:04,440
Speaker 1: city is the city in the park because at the

528
00:28:04,480 --> 00:28:08,000
Speaker 1: time we never gym and they tear they need they're

529
00:28:08,040 --> 00:28:10,400
Speaker 1: gonna sue you, bro, how they're gonna suit me. It's

530
00:28:10,400 --> 00:28:13,560
Speaker 1: in the park. You're the trainer, You're responsible for them.

531
00:28:13,800 --> 00:28:15,960
Speaker 1: He had no clue. But part of the reason why

532
00:28:16,040 --> 00:28:18,280
Speaker 1: he had no clue is because most people don't respect

533
00:28:18,320 --> 00:28:21,320
Speaker 1: the craft of whatever business or industry they're in, so

534
00:28:21,440 --> 00:28:24,280
Speaker 1: they try to skip steps and end up sucking himself

535
00:28:24,680 --> 00:28:26,680
Speaker 1: because they either get sued, they don't make no money,

536
00:28:26,760 --> 00:28:28,760
Speaker 1: or people look at them like a joke. But those

537
00:28:28,800 --> 00:28:31,920
Speaker 1: are the parts of entrepreneurship people want to skip those

538
00:28:31,960 --> 00:28:33,480
Speaker 1: are Those are the things you learned in the first

539
00:28:33,520 --> 00:28:36,359
Speaker 1: two to three years while starting your business to be

540
00:28:36,440 --> 00:28:40,680
Speaker 1: able to even say I'm an entrepreneur. And people don't

541
00:28:40,680 --> 00:28:42,320
Speaker 1: want to hear it, but you need that time. You

542
00:28:42,400 --> 00:28:44,680
Speaker 1: need to learn from people. There's nothing wrong with, like

543
00:28:44,800 --> 00:28:48,240
Speaker 1: you said, starting your business, working to build your business

544
00:28:48,320 --> 00:28:53,080
Speaker 1: while working for someone else. You know, there's nothing wrong.

545
00:28:53,560 --> 00:28:56,480
Speaker 1: We're having your business starting your business while working for

546
00:28:56,600 --> 00:28:58,840
Speaker 1: someone else for two reasons. Number one, you need capital

547
00:28:59,840 --> 00:29:03,160
Speaker 1: and told you I was still freelancing because I was

548
00:29:03,280 --> 00:29:06,160
Speaker 1: at least it was guaranteed money every week. Yes, and

549
00:29:06,240 --> 00:29:08,720
Speaker 1: we had an insurance. So you have insurance, you have

550
00:29:08,800 --> 00:29:10,720
Speaker 1: a constant paycheck coming in. What that does is that

551
00:29:10,800 --> 00:29:13,800
Speaker 1: relieve stress. When that relief stress, you're allowed to move

552
00:29:13,840 --> 00:29:15,880
Speaker 1: a little bit differently and take more chances in your

553
00:29:15,920 --> 00:29:18,200
Speaker 1: business because you don't have as much stress. Plus, the

554
00:29:18,280 --> 00:29:22,400
Speaker 1: capital allows you to continuously invest in your business. And

555
00:29:22,480 --> 00:29:25,160
Speaker 1: the bigger your business gets, the more money it costs

556
00:29:25,240 --> 00:29:28,040
Speaker 1: to invest in your business. As we got more children,

557
00:29:28,160 --> 00:29:30,720
Speaker 1: we needed more T shirts, we needed more shorts, we

558
00:29:30,800 --> 00:29:33,920
Speaker 1: needed more equipment, we needed more gym time. This costs

559
00:29:34,040 --> 00:29:37,720
Speaker 1: thousands and thousands of dollars a month. That when you

560
00:29:37,800 --> 00:29:39,960
Speaker 1: become an entrepreneur, the money comes in and night like

561
00:29:40,000 --> 00:29:43,160
Speaker 1: I'm making money, but the money also goes out. We

562
00:29:43,320 --> 00:29:46,120
Speaker 1: just spoke about and I watched you with the same thing.

563
00:29:46,200 --> 00:29:47,960
Speaker 1: You need to buy more brushes. You need to buy

564
00:29:48,040 --> 00:29:51,760
Speaker 1: a bigger kid, more product. When you invested in doing classes,

565
00:29:51,840 --> 00:29:54,280
Speaker 1: we had to buy studios in the extra car because

566
00:29:54,320 --> 00:29:56,920
Speaker 1: now we have two different you know, livelihoods. He's one

567
00:29:56,920 --> 00:29:59,080
Speaker 1: place in one place. I had to travel all these

568
00:29:59,120 --> 00:30:01,560
Speaker 1: places for weddings and whatnot. You have to hire an assistant.

569
00:30:01,680 --> 00:30:04,720
Speaker 1: Assistance get paid so and and then you had to

570
00:30:04,720 --> 00:30:07,080
Speaker 1: pay for your assistant to know the industry standard and

571
00:30:07,200 --> 00:30:09,800
Speaker 1: go through these classes. These are the things that people

572
00:30:10,520 --> 00:30:15,040
Speaker 1: don't understand, don't realize are necessary to have a successful business.

573
00:30:15,920 --> 00:30:19,960
Speaker 1: So yeah, it's funny my SoundBite. We were joking because

574
00:30:20,000 --> 00:30:22,680
Speaker 1: I said, you talked about, you know, entrepreneurship, and I

575
00:30:22,760 --> 00:30:25,840
Speaker 1: said that we need more electricians. That's just the mean

576
00:30:25,920 --> 00:30:28,560
Speaker 1: that I saw recently. But there was also someone on Instagram, Um,

577
00:30:28,760 --> 00:30:30,280
Speaker 1: I forget who it was. I think it was I'm

578
00:30:30,440 --> 00:30:33,320
Speaker 1: clear trapper, but she had said something like everybody wants

579
00:30:33,320 --> 00:30:36,520
Speaker 1: to be an entrepreneur, but we need you know, burger

580
00:30:36,600 --> 00:30:41,200
Speaker 1: flick flippers that you know, Zonald's. We need you know,

581
00:30:41,400 --> 00:30:43,640
Speaker 1: people who are just gonna be doing basic jobs too.

582
00:30:43,720 --> 00:30:46,479
Speaker 1: So it's like everybody can't be the entrepreneur. There are

583
00:30:46,480 --> 00:30:49,200
Speaker 1: some people who just don't have the mindset for it,

584
00:30:49,520 --> 00:30:51,720
Speaker 1: some people that just don't feel to do that. They're

585
00:30:51,760 --> 00:30:53,280
Speaker 1: just like, you know, I don't want to be an entrepreneur.

586
00:30:53,360 --> 00:30:56,680
Speaker 1: I'm okay working this scientified for Tom Dick or Harry

587
00:30:56,880 --> 00:31:00,000
Speaker 1: just because like you don't have to necessarily feel because

588
00:31:00,120 --> 00:31:01,680
Speaker 1: I feel like it's almost like a trend now that

589
00:31:01,760 --> 00:31:03,760
Speaker 1: people just want to or it just maybe maybe this

590
00:31:03,880 --> 00:31:07,240
Speaker 1: generation that everybody just has this desire to I don't

591
00:31:07,240 --> 00:31:08,840
Speaker 1: want to work for nobody. I want to just be

592
00:31:08,960 --> 00:31:11,640
Speaker 1: my own boss. But not everybody can be a boss

593
00:31:11,640 --> 00:31:13,320
Speaker 1: because you need the consumers and you need the people

594
00:31:13,360 --> 00:31:16,200
Speaker 1: on the back end making your business thrive. But but

595
00:31:16,320 --> 00:31:19,520
Speaker 1: I do think that there's something to be said about

596
00:31:19,600 --> 00:31:22,640
Speaker 1: the quote unquote American dream. Right. The American dream is

597
00:31:22,720 --> 00:31:26,040
Speaker 1: that you work, right, What's what's our our model? Why

598
00:31:26,080 --> 00:31:28,640
Speaker 1: do we work to build capital? Why do we build

599
00:31:28,680 --> 00:31:31,280
Speaker 1: capital to make your money work for you? You don't

600
00:31:31,320 --> 00:31:34,480
Speaker 1: want to have to work for someone your whole life. Ultimately,

601
00:31:34,920 --> 00:31:37,360
Speaker 1: you want to have time, right. I've said this on

602
00:31:37,400 --> 00:31:39,920
Speaker 1: the last podcast. If you had to describe wealth in

603
00:31:40,000 --> 00:31:44,880
Speaker 1: one word, it's time. Being an entrepreneur gives you time.

604
00:31:45,400 --> 00:31:47,800
Speaker 1: But what people don't understand is when you're an entrepreneur,

605
00:31:48,400 --> 00:31:52,120
Speaker 1: you never clock out. So, yes, you have time, you

606
00:31:52,200 --> 00:31:54,120
Speaker 1: can move, you can do things, but your brain is

607
00:31:54,160 --> 00:31:58,000
Speaker 1: always working on ways to keep up with the industry trends.

608
00:31:58,040 --> 00:32:01,840
Speaker 1: You talked about being trendy, Right, Every industry has trends.

609
00:32:02,400 --> 00:32:05,840
Speaker 1: So when you think that you're going to create something

610
00:32:05,880 --> 00:32:08,040
Speaker 1: in the industry that's going to be brand new, right,

611
00:32:08,320 --> 00:32:12,360
Speaker 1: unless you're unless you're Elon Musk and you created the Tesla,

612
00:32:12,440 --> 00:32:14,920
Speaker 1: which is one of the first electric cars that are

613
00:32:15,240 --> 00:32:18,280
Speaker 1: faster than like a Ferrari. There are trends within the

614
00:32:18,400 --> 00:32:20,600
Speaker 1: industry that can teach you the peaks and valleys of

615
00:32:20,640 --> 00:32:22,600
Speaker 1: when you're gonna make money when you're gonna lose money.

616
00:32:22,880 --> 00:32:26,800
Speaker 1: For example, this is important if you're in fitness. You

617
00:32:26,920 --> 00:32:31,560
Speaker 1: know that during the summertime, the entire fitness industry goes

618
00:32:31,600 --> 00:32:34,239
Speaker 1: down to drain. You want to know why people are

619
00:32:34,400 --> 00:32:38,760
Speaker 1: outside showing off those bodies that they worked for since

620
00:32:38,840 --> 00:32:42,520
Speaker 1: January one, So the peak years, the peak time for

621
00:32:42,600 --> 00:32:46,000
Speaker 1: the fitness industry is New Year's so you get you

622
00:32:46,120 --> 00:32:49,840
Speaker 1: get people high influx of people January one all the

623
00:32:49,880 --> 00:32:52,960
Speaker 1: way up until February. Then as they get into the spring,

624
00:32:53,720 --> 00:32:56,680
Speaker 1: people start to trend downward because you have spring break,

625
00:32:56,960 --> 00:32:59,640
Speaker 1: people have kids, they lack off. They come right back

626
00:32:59,760 --> 00:33:02,959
Speaker 1: right before the summer, so that that may that may

627
00:33:03,040 --> 00:33:04,920
Speaker 1: area you get a hot influx. Then you have a

628
00:33:05,000 --> 00:33:08,560
Speaker 1: valley again the summer all the way till September. Why

629
00:33:08,800 --> 00:33:10,600
Speaker 1: the kids are out of school. When the kids are

630
00:33:10,600 --> 00:33:12,720
Speaker 1: out of school, people travel, they're go on vacation, they're

631
00:33:12,720 --> 00:33:15,480
Speaker 1: not in the gym training, they're showing off through summer bodies.

632
00:33:15,720 --> 00:33:17,960
Speaker 1: Then September comes around the kids are back in school.

633
00:33:18,000 --> 00:33:19,520
Speaker 1: People say, you know what, I need to get back

634
00:33:19,560 --> 00:33:22,680
Speaker 1: into the gym because before this holiday season, I had

635
00:33:22,680 --> 00:33:27,240
Speaker 1: a damage control before the exactly, so you know, September October,

636
00:33:27,400 --> 00:33:30,560
Speaker 1: you get eight weeks. People come in November, December. People

637
00:33:30,640 --> 00:33:32,280
Speaker 1: just cries say at the end of the year, they're

638
00:33:32,280 --> 00:33:34,520
Speaker 1: gonna get whatever body I give because it's cuddle season

639
00:33:35,400 --> 00:33:41,040
Speaker 1: and it starts. I never realized. But that's my ebb

640
00:33:41,080 --> 00:33:45,000
Speaker 1: and flow. Guffy during the one in time, it's more

641
00:33:45,040 --> 00:33:46,720
Speaker 1: to love. It's just more to love. You know, you

642
00:33:46,880 --> 00:33:50,760
Speaker 1: hug more body here. But um no, it's important for

643
00:33:50,840 --> 00:33:54,320
Speaker 1: people to to understand the ebbs and flows of every industry.

644
00:33:54,680 --> 00:33:57,760
Speaker 1: This way you can prepare your pockets to say, you

645
00:33:57,800 --> 00:34:00,200
Speaker 1: know what for the summertime and shout out to my boy.

646
00:34:00,280 --> 00:34:06,000
Speaker 1: Dolo um he Dolo was never do and Dolo so everything.

647
00:34:06,080 --> 00:34:11,319
Speaker 1: Dolo Dolo so water, he's so bottom man. Jackson asked

648
00:34:11,320 --> 00:34:12,680
Speaker 1: me one time. I was just like, Yo, Daddy, let

649
00:34:12,680 --> 00:34:16,319
Speaker 1: me's a serious question. So what what is Dolo water?

650
00:34:17,160 --> 00:34:18,759
Speaker 1: And I was like, it's water. He's like, is it

651
00:34:18,880 --> 00:34:22,239
Speaker 1: like Dolo sweat? Like why would I drink Dolos water?

652
00:34:22,440 --> 00:34:24,560
Speaker 1: Like where does he get the water from Like, does

653
00:34:24,640 --> 00:34:26,560
Speaker 1: he just take it from his apartment? I said, bro,

654
00:34:27,000 --> 00:34:29,800
Speaker 1: I don't know, but he packages it. He sells it

655
00:34:30,120 --> 00:34:33,719
Speaker 1: Dolo slippers shorts. But you know what, also two people

656
00:34:33,800 --> 00:34:39,480
Speaker 1: bought into it, Dolo dolo. Oh, I'm glad you surship.

657
00:34:39,600 --> 00:34:42,600
Speaker 1: People buy into the person, yes, man, you know what

658
00:34:42,680 --> 00:34:45,279
Speaker 1: I'm saying. They're not always buying into a product person.

659
00:34:46,160 --> 00:34:50,000
Speaker 1: People buying into the way someone makes them feel absolutely,

660
00:34:50,280 --> 00:34:52,640
Speaker 1: you know, like I just think he just literally comes

661
00:34:52,680 --> 00:34:55,200
Speaker 1: to minus that like just being around him, just his energy.

662
00:34:55,440 --> 00:34:59,279
Speaker 1: He's always he's always positive, like it seems like he

663
00:34:59,360 --> 00:35:02,400
Speaker 1: never had to day. That's what people are buying anatwing

664
00:35:02,440 --> 00:35:04,880
Speaker 1: particularly I know in the training industry, but sometimes too

665
00:35:04,960 --> 00:35:06,880
Speaker 1: even just with makeup ARTI street, you sit down and

666
00:35:06,960 --> 00:35:08,879
Speaker 1: you vibe with somebody, they have great energy. I think

667
00:35:08,880 --> 00:35:10,920
Speaker 1: about the people who I have, you know, that are

668
00:35:10,960 --> 00:35:13,760
Speaker 1: on my staff or my payroll, that I always employed

669
00:35:13,840 --> 00:35:16,120
Speaker 1: to do whatever tasks. It's because I enjoy having that

670
00:35:16,239 --> 00:35:20,200
Speaker 1: person around and I see the value in their expertise

671
00:35:20,440 --> 00:35:22,880
Speaker 1: in whatever field. That is. Anybody who you see on

672
00:35:22,920 --> 00:35:25,719
Speaker 1: our team, you know that we just love having these

673
00:35:25,760 --> 00:35:28,960
Speaker 1: people around. You want to know why the people become

674
00:35:29,040 --> 00:35:32,320
Speaker 1: the brand. Jay Z just he was on Instagram and

675
00:35:32,400 --> 00:35:35,080
Speaker 1: I just saw I mean, and he was like, man,

676
00:35:35,160 --> 00:35:37,960
Speaker 1: funk Nike and he said, not not funk Nike personally,

677
00:35:38,040 --> 00:35:42,040
Speaker 1: but like Nike, like the people who create, who are

678
00:35:42,560 --> 00:35:45,720
Speaker 1: wearing the Nikes become the brand, right, Like Michael Jordan's

679
00:35:46,400 --> 00:35:50,840
Speaker 1: made Nike what Nike is. Before Michael Jordan's stepped into Nikes,

680
00:35:50,920 --> 00:35:54,200
Speaker 1: everyone was wearing Adidas, they were wearing Pumas. Those are

681
00:35:54,239 --> 00:35:56,839
Speaker 1: like the big brand names, rebok with the big brand names,

682
00:35:56,880 --> 00:35:59,320
Speaker 1: and like the eighties, Michael Jordan comes in there and

683
00:35:59,440 --> 00:36:03,719
Speaker 1: turns Nike into this powerhouse and now you know he

684
00:36:03,800 --> 00:36:06,200
Speaker 1: has his own Jordan brand. But Nike has become this

685
00:36:06,280 --> 00:36:10,840
Speaker 1: global brand based off of Michael Jordan's because people become

686
00:36:10,920 --> 00:36:13,040
Speaker 1: the brand. The culture is the brand. And when you

687
00:36:13,440 --> 00:36:16,520
Speaker 1: when you understand that, like you said, and you understand

688
00:36:16,560 --> 00:36:20,040
Speaker 1: that people buy into you, you start to recognize your

689
00:36:20,120 --> 00:36:25,440
Speaker 1: power and then you recognize, you know what in this industry,

690
00:36:25,640 --> 00:36:28,879
Speaker 1: I'm going to recognize trends, but I'm not gonna try

691
00:36:28,960 --> 00:36:31,120
Speaker 1: to be trendy. I want to know why when you

692
00:36:31,200 --> 00:36:35,759
Speaker 1: try to become trendy, trendy things die. So if you're

693
00:36:35,840 --> 00:36:39,040
Speaker 1: following trends, it's gonna die. You have to become the

694
00:36:39,160 --> 00:36:41,879
Speaker 1: brand that people buy into. The same way he said

695
00:36:41,880 --> 00:36:46,000
Speaker 1: when he was trying to get into music, Everyone's saying, O, Columbia, Columbia, Columbia,

696
00:36:46,080 --> 00:36:49,160
Speaker 1: this record, this company. So they created rock when we

697
00:36:49,360 --> 00:36:52,359
Speaker 1: Rockefeller Records was now Rockefell and Records is rock Nation,

698
00:36:52,880 --> 00:36:56,640
Speaker 1: and Rock Nation. Rockefeller is the brand and it's the people.

699
00:36:56,680 --> 00:36:58,479
Speaker 1: So I'm glad you brought that point up because people

700
00:36:58,520 --> 00:37:01,760
Speaker 1: have to understand the power of the brand is the person.

701
00:37:02,239 --> 00:37:04,320
Speaker 1: You represent the brand every time you go out and

702
00:37:04,400 --> 00:37:07,520
Speaker 1: make an interaction with someone or make a transaction with someone.

703
00:37:07,600 --> 00:37:10,800
Speaker 1: So understand that as an entrepreneur, you represent your brand

704
00:37:11,400 --> 00:37:15,680
Speaker 1: with everything you do. Absolutely absolutely Alright, some fun facts

705
00:37:15,719 --> 00:37:17,719
Speaker 1: to leave y'all went before we get into another break

706
00:37:17,800 --> 00:37:21,080
Speaker 1: and come back with listen. Letters of black business owners

707
00:37:21,120 --> 00:37:26,520
Speaker 1: are women? Cool of black business owners use their own

708
00:37:26,600 --> 00:37:30,080
Speaker 1: cash to start their own venture. That was us um

709
00:37:30,239 --> 00:37:33,320
Speaker 1: thirty thirty seven point nine percent of black business owners

710
00:37:33,400 --> 00:37:36,360
Speaker 1: say that they are discouraged from applying for loans. That

711
00:37:36,520 --> 00:37:40,160
Speaker 1: was me, I UM quick story. I applied for loans

712
00:37:40,600 --> 00:37:43,600
Speaker 1: early on and did not get approved. Here's a crazy

713
00:37:43,680 --> 00:37:48,760
Speaker 1: part my white counterparts with less capital, with less business acumen,

714
00:37:49,480 --> 00:37:53,279
Speaker 1: with less references, got to prove for business loans when

715
00:37:53,360 --> 00:37:56,000
Speaker 1: I didn't, So I had to use my own capital,

716
00:37:56,360 --> 00:37:59,960
Speaker 1: and I also used other black capital. A young man

717
00:38:00,160 --> 00:38:03,440
Speaker 1: by the name of Marcel Learning invested twenty five thousand

718
00:38:03,560 --> 00:38:06,480
Speaker 1: in Elite Prototype Athletics to help us rebuild the gym

719
00:38:06,960 --> 00:38:10,640
Speaker 1: in two thousand and fourteen, and we moved from Aviator

720
00:38:10,680 --> 00:38:13,680
Speaker 1: Sports Complex to pac Plex and was able to build

721
00:38:13,719 --> 00:38:18,200
Speaker 1: out our program and extend from servicing four hundreds over

722
00:38:18,239 --> 00:38:22,680
Speaker 1: a thousand athletes a year. And if it wasn't for Marcelle,

723
00:38:22,680 --> 00:38:24,239
Speaker 1: I don't think we've been able to do that. So

724
00:38:24,400 --> 00:38:27,719
Speaker 1: shout out to marcelf Learning for investing. Black man work

725
00:38:27,800 --> 00:38:30,680
Speaker 1: for Cushman and Wake started his own business, and he

726
00:38:30,840 --> 00:38:32,960
Speaker 1: gave me all the knowledge I needed to move forward.

727
00:38:33,080 --> 00:38:35,239
Speaker 1: So that's not as good to Lincoln network with people,

728
00:38:35,920 --> 00:38:38,560
Speaker 1: you know, we gotta we gotta be each other's support

729
00:38:38,600 --> 00:38:41,319
Speaker 1: system and not be afraid to ask for help when

730
00:38:41,320 --> 00:38:44,759
Speaker 1: you need it. But this, this with Marcel did not

731
00:38:44,880 --> 00:38:46,960
Speaker 1: happen like this, right. I didn't go to myself like yo, man,

732
00:38:47,040 --> 00:38:49,000
Speaker 1: let me get twenty five thousand. I got a business idea,

733
00:38:49,360 --> 00:38:53,480
Speaker 1: I already had a successful business that was making money.

734
00:38:53,880 --> 00:38:56,439
Speaker 1: I still then proof of concept right there, had proof

735
00:38:56,480 --> 00:38:59,080
Speaker 1: of concept, but I still wrote out a full ten

736
00:38:59,200 --> 00:39:03,879
Speaker 1: page business plan and presented it to Marcel and said,

737
00:39:04,560 --> 00:39:06,120
Speaker 1: this is what I would like to do. This is

738
00:39:06,160 --> 00:39:08,239
Speaker 1: what I would like to do moving forward. If you

739
00:39:08,320 --> 00:39:10,520
Speaker 1: were able to invest this, it would allow me to

740
00:39:10,760 --> 00:39:14,080
Speaker 1: generate this amount of returns for you. He invested in

741
00:39:14,160 --> 00:39:16,480
Speaker 1: the business, got his money back, and then got a

742
00:39:16,520 --> 00:39:20,200
Speaker 1: percentage of the business through perpetuity as the business existed

743
00:39:20,280 --> 00:39:23,440
Speaker 1: until I eventually sold the business. Exactly. So it's not

744
00:39:23,560 --> 00:39:25,560
Speaker 1: just like going to your homeboy who you don't have

745
00:39:25,640 --> 00:39:30,319
Speaker 1: a little cash, like that idea which we get now

746
00:39:30,560 --> 00:39:33,680
Speaker 1: because from just like I got a business idea, and

747
00:39:33,719 --> 00:39:36,080
Speaker 1: then when you ask him for a business plan, they

748
00:39:36,120 --> 00:39:38,960
Speaker 1: getting upset, like or you said, you know, send your

749
00:39:38,960 --> 00:39:40,799
Speaker 1: business plan to my manager. They're like, oh, you're sending

750
00:39:40,840 --> 00:39:43,080
Speaker 1: me to your manager. It's like, well, if you have

751
00:39:43,160 --> 00:39:46,600
Speaker 1: a business idea, you should have a business plan that

752
00:39:46,760 --> 00:39:49,239
Speaker 1: my financial advisor and my manager can look over and

753
00:39:49,320 --> 00:39:53,160
Speaker 1: say this may be worth the while. If not, keep

754
00:39:53,239 --> 00:39:56,040
Speaker 1: it moving, Like it's no disrespect, but you just want

755
00:39:56,080 --> 00:39:58,080
Speaker 1: me to give you money so you can figure things out,

756
00:39:58,920 --> 00:40:01,840
Speaker 1: not doing that, not doing And New York has the

757
00:40:01,880 --> 00:40:04,560
Speaker 1: greatest number of black owned businesses in the country. I'm

758
00:40:04,560 --> 00:40:06,440
Speaker 1: not surprised to hear that, because New York, what do

759
00:40:06,560 --> 00:40:10,799
Speaker 1: we do. We're gonna hustle, baby, We're gonna find a way,

760
00:40:11,080 --> 00:40:13,800
Speaker 1: all right now, let's hustle our ads into some breaks

761
00:40:14,560 --> 00:40:16,799
Speaker 1: so we can make some money. I'm talking about entrepreneurship.

762
00:40:17,080 --> 00:40:30,720
Speaker 1: And we'll be back with listener letters after this listener

763
00:40:30,800 --> 00:40:34,600
Speaker 1: letter time. Let's jump into the listening. Okay, Hey, I

764
00:40:34,719 --> 00:40:40,360
Speaker 1: love when people say hey, codemium and vow it's codeine.

765
00:40:41,120 --> 00:40:45,440
Speaker 1: I am. But I love that you're thorough. Um. Hey, Cadean,

766
00:40:45,520 --> 00:40:48,319
Speaker 1: first and foremost congratulations and all your success thus far.

767
00:40:48,400 --> 00:40:51,879
Speaker 1: And Baby Dakota, thank you. As I start writing this letter,

768
00:40:51,920 --> 00:40:53,920
Speaker 1: I'm trying to understand why it took me so long

769
00:40:54,000 --> 00:40:55,719
Speaker 1: to write to you guys in the first place. Well,

770
00:40:56,080 --> 00:40:58,880
Speaker 1: we're here now. I've been following you guys since two

771
00:40:58,920 --> 00:41:00,839
Speaker 1: thousand and seventeen and fell in love with your way

772
00:41:00,920 --> 00:41:03,240
Speaker 1: of life. I love the transparency you guys give throughout

773
00:41:03,280 --> 00:41:07,920
Speaker 1: your videos and podcasts. Thanks this. As a millennial myself,

774
00:41:08,239 --> 00:41:11,200
Speaker 1: I catch myself screaming at my phone when listening to

775
00:41:11,280 --> 00:41:15,239
Speaker 1: you guys talks because you talk so much truth. Thank

776
00:41:15,280 --> 00:41:18,279
Speaker 1: you for being such an inspiration to me. Three years ago,

777
00:41:18,400 --> 00:41:21,080
Speaker 1: I found my purpose in helping others to understand their

778
00:41:21,120 --> 00:41:23,880
Speaker 1: own self worth. I am in the process of becoming

779
00:41:23,920 --> 00:41:27,800
Speaker 1: a self love life coach. I've been consistent with posting,

780
00:41:27,960 --> 00:41:31,759
Speaker 1: speaking everything into existence, and disciplining myself to not give up.

781
00:41:32,239 --> 00:41:35,000
Speaker 1: I will hashtag until I'm blue in the face. I

782
00:41:35,160 --> 00:41:38,120
Speaker 1: tag people, including you both, to help promote myself. My

783
00:41:38,239 --> 00:41:41,200
Speaker 1: problem is, how do you promote what people can't see?

784
00:41:41,760 --> 00:41:45,520
Speaker 1: How do you promote internal understanding of self without selling

785
00:41:45,640 --> 00:41:52,600
Speaker 1: a physical item or humor? Mhmm, consistency, This is the truth. Um.

786
00:41:52,960 --> 00:41:57,399
Speaker 1: I've been making videos of my family for years before

787
00:41:57,480 --> 00:42:01,200
Speaker 1: y'all found us, and at the time, I never used

788
00:42:01,239 --> 00:42:04,000
Speaker 1: the hashtag. I never tagged anyone. I didn't use any

789
00:42:04,040 --> 00:42:06,080
Speaker 1: celebrities to try to share my stuff. It was super

790
00:42:06,120 --> 00:42:09,440
Speaker 1: early in social media to where I think it was

791
00:42:09,520 --> 00:42:12,920
Speaker 1: two thousand and sixteen when we finally caught Instagram kind

792
00:42:12,960 --> 00:42:14,560
Speaker 1: of when I guess when we caught on, I guess

793
00:42:14,840 --> 00:42:20,279
Speaker 1: it wasn't basic around has been around, but um, realistically,

794
00:42:20,440 --> 00:42:23,600
Speaker 1: there's there's no this is what you do to catch it.

795
00:42:23,680 --> 00:42:26,000
Speaker 1: Even when you go to a firm and you pay

796
00:42:26,040 --> 00:42:28,880
Speaker 1: a firm to create buzz for you, there's no guarantee

797
00:42:28,920 --> 00:42:31,560
Speaker 1: that a video is going to go viral, which we tried. Yes,

798
00:42:31,680 --> 00:42:34,000
Speaker 1: we did try. I tried before before I started creating

799
00:42:34,040 --> 00:42:37,200
Speaker 1: videos for myself. In two thousand and fourteen, I hired

800
00:42:37,239 --> 00:42:40,759
Speaker 1: a firm to help me create post more consistently because

801
00:42:40,800 --> 00:42:42,960
Speaker 1: I wanted At the time, I wasn't as engaged on

802
00:42:43,040 --> 00:42:45,280
Speaker 1: social media, and what I heard was if you post

803
00:42:45,320 --> 00:42:47,879
Speaker 1: every day, you post consistently, you get more engagement, which

804
00:42:47,960 --> 00:42:51,319
Speaker 1: is true. So I hired a firm. Um it costs

805
00:42:51,320 --> 00:42:53,680
Speaker 1: a lot of money. They created post, but it was

806
00:42:53,840 --> 00:42:57,840
Speaker 1: generic standard post that they just took off the Internet.

807
00:42:57,920 --> 00:43:00,719
Speaker 1: Means that they took and created captions and they just

808
00:43:00,920 --> 00:43:04,440
Speaker 1: posted it on my Twitter and my Instagram. And although

809
00:43:04,480 --> 00:43:08,399
Speaker 1: my engagement went up initially because I was posting more,

810
00:43:09,239 --> 00:43:12,799
Speaker 1: the type of engagement never went up because it wasn't

811
00:43:12,880 --> 00:43:18,120
Speaker 1: my voice. It wasn't me. It wasn't until I started

812
00:43:18,160 --> 00:43:20,400
Speaker 1: focusing solely on what my voice was going to be

813
00:43:20,640 --> 00:43:22,920
Speaker 1: and stopped focusing on trying to go viral that I

814
00:43:23,000 --> 00:43:25,879
Speaker 1: actually went viral, because at the time, going viral wasn't

815
00:43:25,880 --> 00:43:28,600
Speaker 1: even really a thing. We didn't know what that was

816
00:43:28,800 --> 00:43:32,160
Speaker 1: until the videos started to get millions of views and

817
00:43:32,239 --> 00:43:36,680
Speaker 1: then being shared. The good thing about recording videos prior

818
00:43:36,760 --> 00:43:40,360
Speaker 1: to going viral was that once I did finally go viral,

819
00:43:40,680 --> 00:43:43,160
Speaker 1: I had a catalog of videos similar to the ones

820
00:43:43,280 --> 00:43:46,719
Speaker 1: that people found that that went similar to the one

821
00:43:46,760 --> 00:43:49,200
Speaker 1: that people found that went viral. So when they found

822
00:43:49,239 --> 00:43:52,160
Speaker 1: my profile, they now had a whole catalog of years

823
00:43:52,200 --> 00:43:55,320
Speaker 1: of content that they could go over and share, and

824
00:43:55,440 --> 00:44:00,359
Speaker 1: then my pages continued to grow from there. So you can't. Um,

825
00:44:00,400 --> 00:44:03,400
Speaker 1: there's no quick fix to hard work and dedication and

826
00:44:03,480 --> 00:44:07,000
Speaker 1: consistency and living in your truth because people tend to

827
00:44:07,080 --> 00:44:09,919
Speaker 1: share things that they can relate to. And it's also

828
00:44:10,120 --> 00:44:12,800
Speaker 1: a thing where you need to consider the fact that

829
00:44:13,880 --> 00:44:16,840
Speaker 1: you're going to find your audience and your true audience

830
00:44:16,920 --> 00:44:18,960
Speaker 1: by putting out your true work right, So you can't

831
00:44:19,000 --> 00:44:21,840
Speaker 1: will a certain audience to find or appreciate what you

832
00:44:21,960 --> 00:44:25,239
Speaker 1: post or relate to it. Um. Ultimately, you're going to

833
00:44:25,320 --> 00:44:28,640
Speaker 1: have your niche of people that will support and follow

834
00:44:28,680 --> 00:44:30,960
Speaker 1: you because that's what they're looking for. Usually people on

835
00:44:31,040 --> 00:44:33,360
Speaker 1: social media are looking for something, right, what do we

836
00:44:33,440 --> 00:44:35,279
Speaker 1: go to social social media for Are you going to

837
00:44:36,200 --> 00:44:38,360
Speaker 1: social media to make purchases? Are you looking for the

838
00:44:38,480 --> 00:44:40,839
Speaker 1: latest trend? Are you looking to laugh at something? Are

839
00:44:40,840 --> 00:44:42,520
Speaker 1: you're looking for a pick me up? Like? There are

840
00:44:42,560 --> 00:44:45,080
Speaker 1: different reasons why people engage on social media and to

841
00:44:45,200 --> 00:44:47,120
Speaker 1: what extent are you looking for the latest gossip? Like?

842
00:44:47,160 --> 00:44:50,280
Speaker 1: There's so many different things, so your audience will naturally

843
00:44:50,360 --> 00:44:53,440
Speaker 1: find you if you're continuing to put out organic work. Um,

844
00:44:53,719 --> 00:44:56,120
Speaker 1: and I don't think you necessarily need to change anything,

845
00:44:56,440 --> 00:44:58,320
Speaker 1: because then it will be hard to keep up with.

846
00:44:58,400 --> 00:45:00,120
Speaker 1: It's like trying to keep on trend with something thing

847
00:45:00,239 --> 00:45:02,880
Speaker 1: that can ever be changing. And you're right, Um, the

848
00:45:02,920 --> 00:45:06,959
Speaker 1: algorithm tends to put people in front of the type

849
00:45:07,000 --> 00:45:09,600
Speaker 1: of people who are looking for that content. So, for example,

850
00:45:09,719 --> 00:45:13,080
Speaker 1: I like to look for motivational wisdom quotes. So if

851
00:45:13,120 --> 00:45:15,759
Speaker 1: you're a self helped life coach, Um, there's a good

852
00:45:15,840 --> 00:45:17,760
Speaker 1: chance that if you constantly put out the same content

853
00:45:17,840 --> 00:45:20,160
Speaker 1: and people are sharing it, you'll end up on someone

854
00:45:20,239 --> 00:45:23,160
Speaker 1: else's page who's looking for the same thing without even trying,

855
00:45:23,480 --> 00:45:25,920
Speaker 1: because the algorithm does that to keep people engaged to

856
00:45:26,000 --> 00:45:28,160
Speaker 1: the app. It's important for people to know that they

857
00:45:28,440 --> 00:45:31,440
Speaker 1: they make money by us staying on the app and

858
00:45:31,560 --> 00:45:34,919
Speaker 1: constantly scrolling so they will constantly put like minded people

859
00:45:35,000 --> 00:45:38,160
Speaker 1: in front of you, so that you continuously continuously stay

860
00:45:38,200 --> 00:45:42,120
Speaker 1: on the app the hope that helps us keep at it.

861
00:45:42,560 --> 00:45:46,480
Speaker 1: Number two, Hi Caneen and devout much love to you

862
00:45:46,560 --> 00:45:48,759
Speaker 1: and your family. Thank you so much. My fiance and

863
00:45:48,840 --> 00:45:50,640
Speaker 1: I have been together for four and a half years.

864
00:45:51,000 --> 00:45:53,680
Speaker 1: We are too madly in love millennials in our thirties

865
00:45:53,719 --> 00:45:56,840
Speaker 1: who still date and have fun. That's what's suck. However,

866
00:45:57,000 --> 00:45:59,520
Speaker 1: our communication around business hasn't always been the best. We

867
00:45:59,640 --> 00:46:01,840
Speaker 1: just up one year of a couple of therapy and

868
00:46:01,920 --> 00:46:04,399
Speaker 1: November and we are now trying to communicate with each

869
00:46:04,440 --> 00:46:06,759
Speaker 1: other on our own. My issue is that even though

870
00:46:06,800 --> 00:46:08,759
Speaker 1: I asked him to help me plan our future, he

871
00:46:08,880 --> 00:46:12,200
Speaker 1: is not proactive at life building together. He seems strictly

872
00:46:12,280 --> 00:46:15,759
Speaker 1: focused on his side business and online movie blog, and

873
00:46:16,000 --> 00:46:18,760
Speaker 1: his nine to five jobs was nine to five jobs.

874
00:46:18,920 --> 00:46:21,440
Speaker 1: How do I get my fiance to bring more than

875
00:46:21,520 --> 00:46:24,040
Speaker 1: his share of bills to the table, bring more than

876
00:46:24,160 --> 00:46:25,960
Speaker 1: his share of bills to the table? How do I

877
00:46:26,040 --> 00:46:28,840
Speaker 1: get him to be the partner that talks business and

878
00:46:28,960 --> 00:46:32,480
Speaker 1: it's proactive in planning our future with me? Side note

879
00:46:32,480 --> 00:46:36,200
Speaker 1: I've already tried sharing my ideas asking him his long

880
00:46:36,440 --> 00:46:39,760
Speaker 1: term goals, but they are met with either hesitation or brevity.

881
00:46:40,200 --> 00:46:42,680
Speaker 1: I run an airbnb business and he runs an international

882
00:46:42,760 --> 00:46:46,439
Speaker 1: online movie blog. Something is going over my head. Help

883
00:46:47,239 --> 00:46:51,160
Speaker 1: m hm. So the first thing I say is we

884
00:46:51,360 --> 00:46:55,319
Speaker 1: as individuals have to learn to respect other people's processes. Right,

885
00:46:56,680 --> 00:46:59,640
Speaker 1: Like we mentioned before, until we know the full context

886
00:46:59,719 --> 00:47:01,520
Speaker 1: of the story, which we don't have because we only

887
00:47:01,600 --> 00:47:04,680
Speaker 1: have her version, It's hard to get a full idea

888
00:47:05,239 --> 00:47:08,120
Speaker 1: of what's happening. Right because if you would have asked

889
00:47:08,160 --> 00:47:11,640
Speaker 1: me what my ideas what business were, and how Codein

890
00:47:11,840 --> 00:47:14,840
Speaker 1: was involved early on in our marriage, you would have

891
00:47:14,920 --> 00:47:18,080
Speaker 1: heard me say, Codeine is nowhere near and nowhere near

892
00:47:18,160 --> 00:47:20,719
Speaker 1: as involved or interested in the things that I'm interested in.

893
00:47:21,200 --> 00:47:23,760
Speaker 1: But I had to learn through life that her process

894
00:47:23,920 --> 00:47:27,000
Speaker 1: is different. I tend to think of an idea and

895
00:47:27,160 --> 00:47:29,400
Speaker 1: go full steam ahead of it and try to figure

896
00:47:29,440 --> 00:47:33,360
Speaker 1: things out on my way. Coadan is more of a Okay,

897
00:47:33,400 --> 00:47:35,560
Speaker 1: that's your idea. Let me take a couple of days

898
00:47:35,600 --> 00:47:38,960
Speaker 1: to think. Then I'm gonna plan, write some notes, replan,

899
00:47:39,200 --> 00:47:41,239
Speaker 1: and then figure out exactly how I'm gonna attack it.

900
00:47:42,160 --> 00:47:44,600
Speaker 1: To me, it seemed like that's wasting time and procrastinating

901
00:47:44,680 --> 00:47:48,600
Speaker 1: to her, that's how her process is. So sometimes in business,

902
00:47:48,719 --> 00:47:51,439
Speaker 1: especially when you know you're new. I mean, you guys

903
00:47:51,600 --> 00:47:55,200
Speaker 1: said they've been together five years. We were together thirteen years,

904
00:47:55,239 --> 00:47:57,520
Speaker 1: and I still ain't no ship about codeine. So figuring

905
00:47:58,719 --> 00:48:00,600
Speaker 1: five years may seem like a lot you because you're

906
00:48:00,600 --> 00:48:02,279
Speaker 1: existing in that five years. But you still have a

907
00:48:02,360 --> 00:48:04,640
Speaker 1: long time to learn this person. But if you, guys

908
00:48:04,680 --> 00:48:08,040
Speaker 1: continue to talk about your processes and how you few

909
00:48:08,239 --> 00:48:12,280
Speaker 1: business strategy and life building, you'll learn what the processes

910
00:48:12,360 --> 00:48:14,000
Speaker 1: and you'll learn to work together. And she says that

911
00:48:14,040 --> 00:48:16,719
Speaker 1: he's strictly focused on his side business. Is this side

912
00:48:16,800 --> 00:48:19,879
Speaker 1: business and his nine to five what he enjoys doing

913
00:48:20,040 --> 00:48:21,759
Speaker 1: right now? That might just be where he finds his

914
00:48:21,840 --> 00:48:25,160
Speaker 1: happiness and where he's content working in that space. I mean,

915
00:48:25,320 --> 00:48:28,799
Speaker 1: you talk about life building together and you know, um,

916
00:48:29,719 --> 00:48:31,759
Speaker 1: what does that look like for him? You know, you

917
00:48:31,800 --> 00:48:34,080
Speaker 1: guys just maybe on two different time frames of what

918
00:48:34,280 --> 00:48:36,400
Speaker 1: life building looks like, he might feel like, well, in

919
00:48:36,520 --> 00:48:39,560
Speaker 1: this season of where I Am, this is what I'm doing,

920
00:48:39,600 --> 00:48:42,280
Speaker 1: I'm doing my nine and I enjoy doing this online

921
00:48:42,320 --> 00:48:45,839
Speaker 1: movie blog. You enjoy doing your Airbnb and whatever else

922
00:48:45,880 --> 00:48:48,160
Speaker 1: you have going on, So you kind of might just

923
00:48:48,239 --> 00:48:49,880
Speaker 1: have to let him work through his own process of

924
00:48:49,960 --> 00:48:52,840
Speaker 1: this is where he is now, and maybe having the

925
00:48:52,920 --> 00:48:56,640
Speaker 1: discussion about a year term goal, then having like a

926
00:48:56,760 --> 00:48:58,719
Speaker 1: three year goal and then a five year girl like

927
00:48:58,800 --> 00:49:01,160
Speaker 1: we do, UM that has worked for us in the past,

928
00:49:01,200 --> 00:49:02,480
Speaker 1: where we kind of say and at least in the

929
00:49:02,520 --> 00:49:04,560
Speaker 1: next five years we would like to accomplish X, Y Z,

930
00:49:04,719 --> 00:49:06,880
Speaker 1: and kind of like making a checklist. It's kind of

931
00:49:06,920 --> 00:49:08,640
Speaker 1: like a mental vision board for us of what we

932
00:49:09,080 --> 00:49:11,960
Speaker 1: foresee happening for us in the future. So I feel

933
00:49:11,960 --> 00:49:13,680
Speaker 1: like you should just continue to have the conversation. Like

934
00:49:13,800 --> 00:49:17,160
Speaker 1: anything else, um when it comes to relationships, just keep

935
00:49:17,200 --> 00:49:21,320
Speaker 1: the conversations going and don't necessarily discredit or discourage what

936
00:49:21,440 --> 00:49:23,279
Speaker 1: he has going on now because you may not see

937
00:49:23,320 --> 00:49:25,640
Speaker 1: the value in it. Clearly he sees some value in

938
00:49:25,680 --> 00:49:27,359
Speaker 1: it and it's be bringing him at least some sort

939
00:49:27,360 --> 00:49:31,640
Speaker 1: of joy and I'm hoping it's lucrative financially for you guys. Yeah,

940
00:49:31,640 --> 00:49:33,879
Speaker 1: I think I think we all have to get used

941
00:49:33,920 --> 00:49:38,040
Speaker 1: to ridding ourselves with this egocentric view of life, Like

942
00:49:38,120 --> 00:49:39,920
Speaker 1: if someone is not trying to do life the way

943
00:49:40,000 --> 00:49:42,919
Speaker 1: I'm doing it is wrong, and I think we all

944
00:49:43,080 --> 00:49:46,000
Speaker 1: as individuals tend to do that until you find a

945
00:49:46,080 --> 00:49:49,080
Speaker 1: life partner and you watch them go through life and

946
00:49:49,160 --> 00:49:52,320
Speaker 1: you say, thing, this person is super successful doing something

947
00:49:52,760 --> 00:49:55,359
Speaker 1: that I never would have done. I got a first

948
00:49:55,719 --> 00:49:57,480
Speaker 1: row seat of watching you do that. You got a

949
00:49:57,520 --> 00:50:00,279
Speaker 1: first row seat of watching me do that. So I

950
00:50:00,960 --> 00:50:03,920
Speaker 1: empower all of you couples to take time to continue

951
00:50:03,960 --> 00:50:07,640
Speaker 1: to express to each other what your issues, maybe in

952
00:50:07,800 --> 00:50:12,200
Speaker 1: real time, but also give each other grace to figure

953
00:50:12,239 --> 00:50:15,520
Speaker 1: it out. Sounds good to me? All Right, y'all write

954
00:50:15,600 --> 00:50:19,040
Speaker 1: us in email us flood flood flood that box because

955
00:50:19,080 --> 00:50:20,800
Speaker 1: we want to hear more about what you have going on.

956
00:50:20,920 --> 00:50:23,320
Speaker 1: And it's not just listening letters. If there's a particular

957
00:50:23,400 --> 00:50:25,359
Speaker 1: topic that you'll have in mind that we haven't spoke

958
00:50:25,400 --> 00:50:27,560
Speaker 1: about yet, or something that we have covered and maybe

959
00:50:27,600 --> 00:50:30,080
Speaker 1: you want to follow up, to be sure to email

960
00:50:30,200 --> 00:50:33,160
Speaker 1: us at dead s Advice at gmail dot com. We

961
00:50:33,280 --> 00:50:36,800
Speaker 1: want to hear from you. That is D E A

962
00:50:36,960 --> 00:50:39,400
Speaker 1: D A S S A D V I C E

963
00:50:40,760 --> 00:50:44,760
Speaker 1: at gmail dot dot com. Alright, moment of truth time.

964
00:50:45,000 --> 00:50:47,880
Speaker 1: What are we talking about today? Black entrepreneurship for what

965
00:50:48,000 --> 00:50:50,120
Speaker 1: it takes to start and run a successful business. I

966
00:50:50,160 --> 00:50:52,040
Speaker 1: feel like you devour. We're able to break down in

967
00:50:52,080 --> 00:50:55,239
Speaker 1: the beginning of the show a lot of what um

968
00:50:55,320 --> 00:50:58,319
Speaker 1: steps you took to start a prototype? Um. I spoke

969
00:50:58,320 --> 00:51:01,440
Speaker 1: about my transition from working retail makeup to doing my

970
00:51:01,520 --> 00:51:04,040
Speaker 1: own thing and having my own little makeup business. So

971
00:51:04,360 --> 00:51:07,680
Speaker 1: what's your little that you want to leave these folks

972
00:51:07,760 --> 00:51:10,120
Speaker 1: with today? Well, this is my moment of truth. It's

973
00:51:10,160 --> 00:51:13,239
Speaker 1: gonna be the five key things you need to start

974
00:51:13,280 --> 00:51:19,480
Speaker 1: a business. Actually, Trumple made a list, but I grew

975
00:51:19,520 --> 00:51:22,000
Speaker 1: with all five of these things on here right. Number one,

976
00:51:22,200 --> 00:51:25,720
Speaker 1: choose your business idea. Make sure you choose a business

977
00:51:25,800 --> 00:51:28,840
Speaker 1: idea that is in high demand. Make sure that it

978
00:51:28,920 --> 00:51:32,080
Speaker 1: is a product or service that people need all the time.

979
00:51:32,200 --> 00:51:35,440
Speaker 1: That's number one. Number two. Write a business plan. Okay,

980
00:51:35,719 --> 00:51:38,160
Speaker 1: don't get offended when you're trying to ask people to

981
00:51:38,200 --> 00:51:39,840
Speaker 1: help you with your business and they ask you to

982
00:51:39,880 --> 00:51:43,120
Speaker 1: write a business plan. Put all of your ideas on paper.

983
00:51:43,239 --> 00:51:46,239
Speaker 1: And a business plan typically has a barrier of entry,

984
00:51:46,480 --> 00:51:49,799
Speaker 1: the full business and an exit strategy. So when you're

985
00:51:49,840 --> 00:51:52,720
Speaker 1: writing a full business plan, make sure you know everything

986
00:51:52,760 --> 00:51:55,279
Speaker 1: it takes to get started in this business. Make sure

987
00:51:55,360 --> 00:51:57,800
Speaker 1: you write out how long you plan the business. On

988
00:51:58,000 --> 00:52:00,400
Speaker 1: last thing, what the return is going to be return

989
00:52:00,480 --> 00:52:02,640
Speaker 1: on investment that's called r O Y. And also the

990
00:52:02,719 --> 00:52:05,720
Speaker 1: exit strategy, how and when you plan on selling the business,

991
00:52:05,800 --> 00:52:09,960
Speaker 1: because all businesses don't last forever. Number three register your business.

992
00:52:10,080 --> 00:52:14,680
Speaker 1: This is important. LLC S Corp see corp in the trust.

993
00:52:14,880 --> 00:52:18,160
Speaker 1: Make sure you register your business legally so that you

994
00:52:18,280 --> 00:52:21,359
Speaker 1: can pay taxes and also get tax breaks. The good

995
00:52:21,400 --> 00:52:24,520
Speaker 1: thing about having a business is that you get tax breaks.

996
00:52:24,680 --> 00:52:28,399
Speaker 1: I read a book called uh Rich Dad, Poor Dad.

997
00:52:28,840 --> 00:52:32,680
Speaker 1: He said, rich dad makes money, spends money, pays taxes.

998
00:52:33,160 --> 00:52:37,399
Speaker 1: Poor dad makes money, pays taxes, spends money, which means

999
00:52:37,440 --> 00:52:39,920
Speaker 1: you end up paying more money in taxes when you

1000
00:52:40,000 --> 00:52:43,000
Speaker 1: spend it. Afterwards, you have to register your business so

1001
00:52:43,120 --> 00:52:46,080
Speaker 1: this way you can protect yourself and your business. Number

1002
00:52:46,120 --> 00:52:49,120
Speaker 1: four get certified as a minority business owner if you

1003
00:52:49,239 --> 00:52:51,800
Speaker 1: are a minority. Also if you are a woman a woman,

1004
00:52:52,160 --> 00:52:55,640
Speaker 1: get registered as a minority woman business owner. There are

1005
00:52:55,760 --> 00:52:59,719
Speaker 1: tons of way for Number five to find funding for

1006
00:53:00,000 --> 00:53:03,759
Speaker 1: your business if you get certified as a minority or

1007
00:53:03,960 --> 00:53:07,800
Speaker 1: a woman business owner. And it's important to find financing

1008
00:53:07,840 --> 00:53:11,120
Speaker 1: for your business because it costs money to make money,

1009
00:53:11,719 --> 00:53:13,400
Speaker 1: so If you think you're going to start a business

1010
00:53:13,480 --> 00:53:16,680
Speaker 1: from scratch and figure it out and it's not going

1011
00:53:16,719 --> 00:53:19,960
Speaker 1: to cost you anything, you are sadly mistaken because what

1012
00:53:20,040 --> 00:53:21,680
Speaker 1: will happen is, even if you do make money in

1013
00:53:21,719 --> 00:53:23,520
Speaker 1: the very beginning, you're going to utilize all of that

1014
00:53:23,640 --> 00:53:27,040
Speaker 1: money to put back into business to make more money.

1015
00:53:27,200 --> 00:53:31,320
Speaker 1: So try to get financing for your business first. This

1016
00:53:31,440 --> 00:53:33,719
Speaker 1: way you don't automatically have to start in the red.

1017
00:53:34,520 --> 00:53:36,840
Speaker 1: So those are my moments of truth. Hope you can

1018
00:53:36,880 --> 00:53:41,040
Speaker 1: take away from those moments of truths that ain't no

1019
00:53:41,200 --> 00:53:44,839
Speaker 1: moments left it moments left for your girl. I guess

1020
00:53:44,880 --> 00:53:46,359
Speaker 1: what I was gonna say. The one thing I had

1021
00:53:46,400 --> 00:53:47,759
Speaker 1: to say, just kind of sum it all up, was

1022
00:53:47,920 --> 00:53:50,680
Speaker 1: just do the work. Do the work. If this is

1023
00:53:50,760 --> 00:53:52,640
Speaker 1: something that means something to you and you want to

1024
00:53:52,800 --> 00:53:57,839
Speaker 1: have that wealth, which means time equating to autonomy over

1025
00:53:57,920 --> 00:54:00,600
Speaker 1: your time, to be able to move freely because you

1026
00:54:00,680 --> 00:54:03,600
Speaker 1: have a business that's running. Also, just knowing that it's

1027
00:54:03,600 --> 00:54:05,359
Speaker 1: not going to be a thing where you can clock out,

1028
00:54:05,920 --> 00:54:09,680
Speaker 1: because a lot of entrepreneurship has seven cycle of work.

1029
00:54:10,239 --> 00:54:12,200
Speaker 1: Just do the work, do the due diligence. If you

1030
00:54:12,280 --> 00:54:14,960
Speaker 1: have a craft that you are trying to um make

1031
00:54:15,120 --> 00:54:17,880
Speaker 1: a business and you want to make it lucrative. Continue

1032
00:54:17,920 --> 00:54:20,600
Speaker 1: to work on that craft. Continue to be a student

1033
00:54:20,719 --> 00:54:22,560
Speaker 1: to that craft so that way you can make the

1034
00:54:23,040 --> 00:54:27,800
Speaker 1: experience for those who do patron your business a rich experience. Okay,

1035
00:54:28,520 --> 00:54:32,120
Speaker 1: that is on that and be sure to follow us

1036
00:54:32,160 --> 00:54:35,360
Speaker 1: on social media dead as the Podcast and I'm Cadine,

1037
00:54:35,480 --> 00:54:37,760
Speaker 1: I am and I am Devout And if you're listening

1038
00:54:37,840 --> 00:54:42,520
Speaker 1: on Apple Podcasts, be sure to rate, review, and subscribe

1039
00:54:42,600 --> 00:54:44,560
Speaker 1: and share to share this episode and all the episodes

1040
00:54:44,600 --> 00:54:46,360
Speaker 1: with your friends that they think you think can benefit

1041
00:54:46,400 --> 00:54:51,239
Speaker 1: from them. You know, sharing is hearing. Dead As dead

1042
00:54:51,280 --> 00:54:54,040
Speaker 1: Ass is a production of I Heart Media podcast Network

1043
00:54:54,080 --> 00:54:57,239
Speaker 1: and is produced by the Noorapinia and Triple Follow the

1044
00:54:57,280 --> 00:55:00,040
Speaker 1: podcast on social media at dead as the Podcast and

1045
00:55:00,200 --> 00:55:00,920
Speaker 1: never miss a Thing