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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 3: There's a book called the twenty two Immutable Laws of Branding,

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Speaker 3: and so I started to learn things about the law

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Speaker 3: of color. You know, you want to own a color

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Speaker 3: in the mind of the consumer, and so as I

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Speaker 3: start to think about ninety three boys, I'm like, uh, gas,

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Speaker 3: you also want to own a word in the mind

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Speaker 3: of the consumer, you know what I'm saying, Like or

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Speaker 3: phrase like Jimmy John's is freaky fast or something.

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Speaker 4: Just do it for Nike, Just do it.

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Speaker 5: It's Nike.

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Speaker 4: All right, guys, welcome back. Yeah, we're back home, man,

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Speaker 4: been running around the world. A special special episode. We

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Speaker 4: got big.

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Speaker 6: Mensa coming from the South South so artist, fashion iconn.

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Speaker 4: We're gonna throw that in there, entrepreneur, Chicago in and

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Speaker 4: all around. I think a voice of his generation.

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Speaker 5: Yeah.

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Speaker 4: I think he's one of these people that have become

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Speaker 4: a voice of his generation. Thought leader. Yeah. So it's

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Speaker 4: going to be an interesting conversation for a variety of

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Speaker 4: different reasons and different topics. But first and foremost, thank

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Speaker 4: you for joining us.

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Speaker 3: Appreciate I appreciate y'all for having me in such a

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Speaker 3: major way. Man, Like, I'm a big fan of what

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Speaker 3: y'all do and just the information that you guys pushed forward.

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Speaker 3: I feel like, obviously we're in the time when information

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Speaker 3: is available, but it's not always prioritized. It's so much

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Speaker 3: propaganda and y'all building a platform based on informing like

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Speaker 3: I've literally learned things that I'm implementing into my business

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Speaker 3: through watching you guys.

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Speaker 5: You're confredible, incredible.

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Speaker 4: Man, Thank you, thank you for that. So I want

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Speaker 4: to jump right into it. I want to talk about

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Speaker 4: the entrepreneur. Let's talk about that first. So you're heavily

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Speaker 4: involved in the cannabis space. Word, right, you just you

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Speaker 4: just dropped the new venture ninety three Boys. Yes, sir,

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Speaker 4: So talk about this interesting because I heard you say

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Speaker 4: that selling we was like the first it taught you,

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Speaker 4: taught you some valuable lessons early, and now you're doing

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Speaker 4: it on a whole different level. So talk about your

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Speaker 4: evolution in the marijuana space and where you are now

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Speaker 4: with the ninety three Boys.

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Speaker 5: Yeah, I got you.

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Speaker 3: So we launched ninety three Boys about a year ago today,

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Speaker 3: pretty much for twenty of congrats as the first black

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Speaker 3: owned cannabis to be legally sold in Illinois dispensaries.

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Speaker 5: So fast forward about a year.

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Speaker 3: We have sold to in our inn pretty much all

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Speaker 3: of the one hundred and five hundred and ten hundred

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Speaker 3: and fifteen dispensaries in the state of Illinois. And you know,

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Speaker 3: it's grown exponentially like immediately. And it is a full

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Speaker 3: circle moment for me though, because I did start hustling.

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Speaker 5: Very early, maybe eleven twelve.

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Speaker 3: Years old, and before I was rapping, I was selling

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Speaker 3: week That was what taught me punctuality, you know what

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Speaker 3: I mean for real, because it was like it was

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Speaker 3: the first thing in my life where I was directly

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Speaker 3: incentivized to work because I saw immediate return.

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Speaker 4: And this on the South Side Chicago.

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Speaker 3: So it's like if I wake up at six am

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Speaker 3: and I bag up all my grams and my aids

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Speaker 3: before I go to school, then I come home with

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Speaker 3: it not you know, or if I stay home, or

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Speaker 3: if I stay awake until midnight one am to make

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Speaker 3: this serve like recklessly out the window of my mom's

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Speaker 3: house into the alley, you.

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Speaker 5: Know, I get paid.

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Speaker 3: And it really made the equation of hard work equals

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Speaker 3: success makes sense to me, you know what I'm saying,

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Speaker 3: Because I was always in the fashion and I was

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Speaker 3: looking for ways to get fly primarily and also to

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Speaker 3: record money for studio time, and selling weed was the

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Speaker 3: gateway into that for me. That funded all of my

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Speaker 3: earliest music projects and in a lot of ways taught

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Speaker 3: me the concept of developing clientele because I was hustling

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Speaker 3: with superior product packaging, you know, basically branding. And then

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Speaker 3: about a year later I had a mixtape, So now

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Speaker 3: I have concert tickets.

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Speaker 4: How were you a mixtape?

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Speaker 5: Sixteen?

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Speaker 4: So let's go back a little bit. You said you

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Speaker 4: started hustling.

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Speaker 6: You was eleven, trying, trying, trying keywords, let's try.

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Speaker 5: You know, it was like I was shady.

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Speaker 3: You know, I'm not gonna lie, Like I would take

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Speaker 3: the guts out of a blunt and put them in

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Speaker 3: the bag and try to sell them to rich kids

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Speaker 3: or like loos on me this dirt, like trying to

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Speaker 3: intimidate them into you know, he is at the school

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Speaker 3: trying to intimidate them. But then I also had like Reggie,

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Speaker 3: you know, and I was trying to sell that to

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Speaker 3: high schoolers and they're like, damn sure, you ain't got

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Speaker 3: no mids.

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Speaker 5: I'm like Nigga taking a straight to the moon. You know.

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Speaker 4: So who even put you in the mind frame of

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Speaker 4: because it's like you have to have some kind of

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Speaker 4: person that you're looking up to or somebody that's mentoring you,

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Speaker 4: Like who, right, did you?

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Speaker 3: Because that's I never really thought about that. You know

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Speaker 3: I was a graffiti writer. I grew up writing graffiti.

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Speaker 3: As we were discussing a second ago, like, I'm a

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Speaker 3: real student of hip hop. So hip hop for me

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Speaker 3: didn't start with like one O six in park for real.

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Speaker 3: I mean it did, But hip hop for me didn't

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Speaker 3: start with commercialism, you know.

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Speaker 5: It started with like.

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Speaker 3: Like purist hip hop shit like breakdancing and graffiti was

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Speaker 3: what I did before rapping.

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Speaker 5: And so I was a graffiti writer. And my big

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Speaker 5: homies were.

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Speaker 3: Closer to like my age now when I was a

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Speaker 3: little kid, and they was graph writers who sold weed,

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Speaker 3: you know. So I think probably being around those guys

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Speaker 3: that were like selling weed at that time made me.

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Speaker 3: I mean, the first time I went in my guy's

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Speaker 3: house and I seen he had like I don't know,

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Speaker 3: some ouncers on the table.

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Speaker 5: It looked like one hundred pounds. I went home like

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Speaker 5: what did I just see? I felt like the saint.

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Speaker 5: I was like, what did I just see?

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Speaker 4: You know?

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Speaker 3: So I started trying my hand at it, man, but

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Speaker 3: you know, I wasn't very successful early on. But when

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Speaker 3: I got into high school, though, I started to make

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Speaker 3: it make sense, you know, And I was like looking

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Speaker 3: for quality strains and just like a good plug and

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Speaker 3: you know, attempting to be consistent with it, and it

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Speaker 3: started to bear fruit.

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Speaker 5: So this is interesting because you're a hip hop purist.

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Speaker 6: Your environment that you're growing up in the South Side Chicago,

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Speaker 6: the sound that's coming from it is not the sound

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Speaker 6: that you study. So when you're trying to create your

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Speaker 6: own sound in music, because I mean, the entrepreneurial journey

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Speaker 6: has two gaps, right, it starts out as sounder leading

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Speaker 6: we're back to some week, But in between it, the

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Speaker 6: music was what people.

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Speaker 5: Were knowing you for. How did you try to figure

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Speaker 5: out the sound that you were on a delivered to

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Speaker 5: the world.

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Speaker 3: Well, the sound that was coming from the South Side

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Speaker 3: of Chicago at the time when I was becoming an

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Speaker 3: artist was actually very similar to the sound that I've

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Speaker 3: developed personally in a way because it was Lupe Fiasco

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Speaker 3: to Kick, Push Right.

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Speaker 5: Danye and Common, you know what I mean. Like for me,

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Speaker 5: that was before the drill. That was the social comes.

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Speaker 3: Drill comes into play around the time that I come

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Speaker 3: in to play, you know on the world stage. Okay,

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Speaker 3: myself and Chance and you know, our friends and contemporaries,

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Speaker 3: we all emerged at the same moment, like I had

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Speaker 3: a bar it I said the other day, and something

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Speaker 3: that was like somebody I emerged at the same time,

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Speaker 3: and moment is drilled just to think. But I never

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Speaker 3: killed no one. I just got a human appeal, that

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Speaker 3: musical skill and truth to reveal something like that. But

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Speaker 3: it was like it was the same moment. It's like

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Speaker 3: twenty thirteen when you know, I started touring America and

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Speaker 3: Europe and Australia and you know, we were at south

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Speaker 3: By Southwest and Chief Keef has just come out. You know,

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Speaker 3: We're standing on vans and turning up to it.

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Speaker 5: It was all the same time.

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Speaker 3: But growing up, like in high school, I was like

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Speaker 3: deeply entranced by like Loop A Fiasco, you know what

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Speaker 3: I'm saying. Of course, Kanye West and Common was actually

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Speaker 3: my favorite MC.

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Speaker 5: So it was like, this is food and liquor, this

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Speaker 5: is food and liquor, this is and it's cool.

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Speaker 6: The Food and Liquors classic. But it's prey up the

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Speaker 6: past couple of flights. All I've been listening to is

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Speaker 6: be I think it's just one of the most.

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Speaker 3: You know, I'm saying an album, So that's the music,

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Speaker 3: that's the soundtrack to my bus rides and when I'm

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Speaker 3: on the train going to buy at work or whatever,

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Speaker 3: like I'm listening to Common and I'm hearing him, you know,

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Speaker 3: dissect complex topics of his story and faith and love

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Speaker 3: and struggle and everything in between. And that's what informed

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Speaker 3: me as as a writer, as a poet, as a

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Speaker 3: rapper was that music. Of course, I loved Twister and

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Speaker 3: you know, more like street Chicago music as well, but

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Speaker 3: the biggest music in Chicago at that time was Kanye.

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Speaker 4: Was yes, you know, and they was huge too. Yes, Yeah,

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Speaker 4: definitely had a buzz for sure, you know what I mean,

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Speaker 4: first came out. I was in college, definitely, definitely. So

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Speaker 4: that was the music that really spoke to me. So

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Speaker 4: you guys are the first black owned cannabis company in Chicago?

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Speaker 5: Is that right to sell flower?

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Speaker 3: I actually got into a little bit of a tizzy

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Speaker 3: with some guys that they had got it.

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Speaker 5: They was like, and they've been selling.

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Speaker 3: Like like bongs and like you know, some what do

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Speaker 3: you call those accessories?

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Speaker 5: You know what I'm saying.

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Speaker 3: But as far as like selling actual cannabis, Flower and

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Speaker 3: Illino dispensers, ye, at ninety three boys the first one

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Speaker 3: to get on the shelves.

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Speaker 4: So all right, how are you able to do that?

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Speaker 4: Like what's the process? Because we're talking about like as

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Speaker 4: far as the inequity as far as for black entrepreneurs

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Speaker 4: in the marijuana space, I think it's less than two percent.

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Speaker 5: Crazy.

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Speaker 4: So being at you guys with the first how'd you

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Speaker 4: do that? And what were the hurdles? Like what were

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Speaker 4: the licenses and all that stuff that you have to do?

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Speaker 3: Yeah, honestly, there's so many hurdles and it's a travesty

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Speaker 3: that there are so few black owned brands in the state.

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Speaker 3: I think to this day there's still maybe like three

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Speaker 3: or four on the shows by now in Illinois, and nationally,

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Speaker 3: like you said, it's below four percent, maybe even two

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Speaker 3: percent lower than that in Chicago.

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Speaker 5: In Illinois for sure.

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Speaker 3: And it's crazy because this is something that's been used

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Speaker 3: to destroy decimate our communities. You know, it's been criminalized

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Speaker 3: and weaponized against us, and then as they decide that

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Speaker 3: it can be a money maker, we've been kept that

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Speaker 3: day and deny to see the table. So when the

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Speaker 3: laws began to change in Illinois, immediately I just put

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Speaker 3: my sights on it. You know, I've been back in

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Speaker 3: the black market and or the traditional market as we

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Speaker 3: call it. You know, that was very That was a

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Speaker 3: very nice way to put it. That's what they say.

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Speaker 3: I said the other day I learned that. I was like,

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Speaker 3: I like that because it's true. Though, yes, you know,

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Speaker 3: there's no need to like more more luminize, you know

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Speaker 3: what I'm saying, Like the.

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Speaker 5: Traditional yeah, the black market or marijuana sol there anyway.

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Speaker 3: Yeah, is way more lucrative. It's just like so much

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Speaker 3: that comes along with that. It's like, I don't be

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Speaker 3: trying to deal with that shit. But I had been

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Speaker 3: back in that space, and so as the law started

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Speaker 3: to change, I really just got vocal.

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Speaker 5: Man, I want to tell the truth, you know what

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Speaker 5: I mean.

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Speaker 3: I was like just getting on newspapers and shit, being like, yeah,

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Speaker 3: we need to be in here.

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Speaker 5: You know.

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Speaker 3: Obviously I'm advocating for myself, but what I am as

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Speaker 3: a man, as an advocate for us as well in

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Speaker 3: anything that I'm doing. And so my speech and my

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Speaker 3: focus was really on the need for substantial inclusion of

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Speaker 3: our community as this plant is legalized. And I also

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Speaker 3: started applying for all the licenses, you know, from dispensary

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Speaker 3: to cultivation my boy who I've been building this shit with.

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Speaker 3: He is growing down in Michigan, and so we were

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Speaker 3: building our brand already. We were I was being vocal

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Speaker 3: and loud on newspapers about getting in legally and applying

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Speaker 3: for licenses, and I'm just looking for whatever way this

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Speaker 3: is going to work, is the way I'm going to

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Speaker 3: go First people that always told me branding was really

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Speaker 3: where you want to be at mentors of mind of

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Speaker 3: just friends that are in the cannabis space and other

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Speaker 3: legal states. And ultimately the way that ninety three boys

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Speaker 3: became the first to make it into the dispensaries. It

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Speaker 3: still a licensing deal, you know what I mean. It

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Speaker 3: wasn't easy because then everybody would have done it, you

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Speaker 3: know what I mean. But that was how it unfolded,

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Speaker 3: was like people taking note of what I was saying

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Speaker 3: and what I was doing, and knowing my track record

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Speaker 3: with investment into the community, and that anything I'm doing

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Speaker 3: is going to be uplifting the people, you know what

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Speaker 3: I mean that need to be impacted. And so I

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Speaker 3: pulled a license and deal with one of the larger

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Speaker 3: producers in the state that has the highest quality flower

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Speaker 3: while at the same time making sure that I retained

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Speaker 3: the vast majority of the lion's share of the equity

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Speaker 3: and ownership of the actual brand. And now the brand

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Speaker 3: is established and moving. Now you know, it's time for

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Speaker 3: the vertical integration. But the most important thing to me

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Speaker 3: was always to do the brand. And so I started

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Speaker 3: studying branding. Even like, right now, I'm wearing these shades,

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Speaker 3: you know what I mean, I feel kind of funny

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Speaker 3: because y'all not wearing but I wanted to keep these

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Speaker 3: on until I start to talk about this. Because when

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Speaker 3: I started studying branding, there's a book called the twenty

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Speaker 3: two Immutable Laws of Branding, And so I started to

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Speaker 3: learn things about the law of color. You know, you

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Speaker 3: want to own a color in the mind of the consumer.

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Speaker 3: So what color is Coca Cola?

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Speaker 5: Right?

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Speaker 4: Right?

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Speaker 5: You know what I mean? Starbucks? What colors? You know

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Speaker 5: what I mean?

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Speaker 3: And so as I start to think about ninety three boys,

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Speaker 3: I'm like.

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Speaker 5: Gas.

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Speaker 3: You also want to own a word in the mind

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Speaker 3: of the consumer, you know what I'm saying, Like or

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Speaker 3: phrase like Jimmy Johns is freaky fast or something. Just

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Speaker 3: do it, Just do it, as nikeies.

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Speaker 5: Killed that, you know what I mean?

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Speaker 3: Even like once I didn't necessarily know like Mercedes Benz

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Speaker 3: is prestige, you know.

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Speaker 5: So with ninety three.

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Speaker 3: Boys, I was like, gas everything, gas push the color yellow.

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Speaker 3: And one of the most pivotal laws of branding is

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Speaker 3: to be the first, you know. So I was just racing,

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Speaker 3: like to get ninety three Boys in there as the first,

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Speaker 3: you know, brand of black ownership in the state, because

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Speaker 3: it's such a powerful tool, marketing tool, honestly, you know

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Speaker 3: what I mean, being the first. And another thing I

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Speaker 3: learned through that was like publicity over advertisement, you know

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Speaker 3: what I'm saying. So it's like I was thinking about

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Speaker 3: Billboard Awards and all that type of shit, but instead

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Speaker 3: I chose to like get ill with like pr and

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Speaker 3: like campaigns online with other people posting talking about the

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Speaker 3: ship they were doing, because it's so it resonates more,

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Speaker 3: you know what I mean, when somebody else. Obviously, if

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Speaker 3: somebody tells you Vic Minister's nice, You're gonna be like, damn,

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Speaker 3: I should check it out. If I come to you

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Speaker 3: and I tell you, yo, I'm that nice. Gee, how

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Speaker 3: many niggas tell you that? I never really believe them?

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Speaker 5: You know.

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Speaker 6: How do you how did you manage that right, because

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Speaker 6: you're trying to build a brand, but as an artist,

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Speaker 6: you have a brand as itself, right, right, And there's

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Speaker 6: certain things like that are going on in your career

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Speaker 6: that there's ups and downs beside your career, but you

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Speaker 6: still want people to believe in this new brand or

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Speaker 6: this new venture.

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Speaker 5: How did you manage to deal with that? Because that's

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Speaker 5: that's that's not easy.

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Speaker 3: No, that's facts, man, And I think ultimately ninety three

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Speaker 3: boys being rooted in the ethos that I built it

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Speaker 3: with has served it immensely as well. Like what we

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Speaker 3: like to say is that a portion of every proceeds

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Speaker 3: go back to the community. So we started off with

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Speaker 3: creative solutions and programs in the city of Chicago, and

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Speaker 3: that's what we continue to push. It's like I look

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Speaker 3: at it as three seeds. It's like cultivation, culture, and

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Speaker 3: community and the community pieces with heavy emphasis. So in

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Speaker 3: launching it, I started with something called Books before Bars,

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Speaker 3: where sending books into jails and prisons across the nation,

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Speaker 3: not just illanois things that have been pivotal for me

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Speaker 3: and friends of mine that are incarcerated because I figure

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Speaker 3: if I'm working on something that working with something that

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Speaker 3: has been used to steal freedom from so many. Then

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Speaker 3: I got to be screaming freedom at the top of

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Speaker 3: my lungs while I'm doing.

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Speaker 5: It, and it can't be all about me, you know.

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Speaker 3: So doing things like that and starting with this like

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Speaker 3: give back community ethos, I think that that has shown

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Speaker 3: people the value in a lot of ways and that

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Speaker 3: you know, I'm for real and I'm gonna keep being

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Speaker 3: me who I am. Also being in Chicago, you know,

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Speaker 3: it's like music industry is treacherous, point blank, and being

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Speaker 3: a black man is difficult, you know what I'm saying.

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Speaker 3: And there have been so many pitfalls and as you said,

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Speaker 3: ups and downs to my journey and my trajectory, but

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Speaker 3: Chicago has always.

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Speaker 5: Held me so dearly, you know what I mean.

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Speaker 3: And like focusing on home where it's like you be

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Speaker 3: in Chicago, you might just be in trenches and meet

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Speaker 3: somebody who I've directly impacted and helped in the flesh,

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Speaker 3: you know what I mean. So and they're very aware

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Speaker 3: of those things, so it helps.

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Speaker 5: I want to talk to you. Brought up two words

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Speaker 5: and they're very important, and I want to bring it up.

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Speaker 6: You set home and people treating you in a certain

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Speaker 6: reverence when I was reading your story the impact that

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Speaker 6: Ghana has had on you, because I had no idea

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Speaker 6: until I started research that your dad's African, and so

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Speaker 6: you've been going to Ghana as you a kid. Talk

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Speaker 6: about the impact that it had on you as a kid,

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Speaker 6: and then we'll get into how what you're doing kind

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Speaker 6: of now to try to bridge Africa and American relationships

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Speaker 6: from the diaspora among our community.

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Speaker 3: I think as a child, going to Ghana for the

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Speaker 3: first time gave me context, as it still does to

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Speaker 3: this day. The privilege of having a direct communication with

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Speaker 3: my ancestry, however, was probably lost on me as a kid.

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Speaker 3: That's something that I've started to understand more recently. Your

387
00:20:37,560 --> 00:20:40,280
Speaker 3: father's from Ghana, My father's from Ghana. My entire family

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Speaker 3: on my father's side lives in Ghana. He's the only

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Speaker 3: one to come to America. So that's always been something

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Speaker 3: I was aware of, but more recently I started to realize,

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Speaker 3: like I said, how privileged I am because most of

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Speaker 3: the closest people to me in this life have had

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Speaker 3: that awareness of their scesstry stolen from them. And I

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00:21:01,960 --> 00:21:06,600
Speaker 3: think that we as Black Americans obviously can attribute much

395
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Speaker 3: of our struggle to our uprooting from our home, you know,

396
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Speaker 3: and our lack of context about our history and deliberate

397
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Speaker 3: mis education about our history. So I know mine, you

398
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Speaker 3: know what I mean, I really I know ours, you

399
00:21:25,600 --> 00:21:28,919
Speaker 3: know what I'm saying, And so that's given me just

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Speaker 3: strength and confidence. So even as a kid when I

401
00:21:33,960 --> 00:21:35,919
Speaker 3: first went to Ghana, I was a soccer player at

402
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Speaker 3: the time. That's what I was really into. And I

403
00:21:39,800 --> 00:21:41,840
Speaker 3: came back so nice, you know what I mean, Like

404
00:21:42,320 --> 00:21:44,000
Speaker 3: I came back ill with it, you know, And I

405
00:21:44,080 --> 00:21:47,760
Speaker 3: was like, I think I came back with a different swag,

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Speaker 3: and just like it wasn't cool to be African yet.

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Speaker 5: It was African booty scratch at time. Yeah it was

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Speaker 5: a moment.

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Speaker 3: Yeah, yeah, it wasn't cool to be African yet, as

410
00:21:58,400 --> 00:22:02,280
Speaker 3: is becoming and is kind of now. But it still

411
00:22:02,320 --> 00:22:06,119
Speaker 3: gave me context because I felt like somewhat of a

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Speaker 3: pariah in childhood because it's like, my pops is African,

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Speaker 3: so I'm not really black enough. I don't really know

414
00:22:14,480 --> 00:22:17,760
Speaker 3: all the cultural cues and all that shit. My mom's

415
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Speaker 3: white from Upstate New York and that's a whole different

416
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Speaker 3: fucking world. And I'm on the South side of Chicago.

417
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Speaker 3: So that's in the house, but when I leave the house,

418
00:22:27,960 --> 00:22:30,760
Speaker 3: don't nobody know that there's anything different, you know what

419
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Speaker 3: I mean. So it just gave me perspective, and to

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Speaker 3: this day, its just being in Ghuna and being gone

421
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Speaker 3: in learning more, appreciating that privilege, recognizing that with privilege

422
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Speaker 3: comes responsibility and also opportunity.

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Speaker 5: Has just given me global perspective.

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Speaker 3: So I don't view what I'm doing or what happens

425
00:22:53,720 --> 00:22:57,000
Speaker 3: in America in a silo, you know, as if it's

426
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Speaker 3: all that exists.

427
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Speaker 4: So there was a few points, but I wanted to

428
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Speaker 4: go back to the other point because it was very insightful.

429
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Speaker 4: You said, marketing over advertisement.

430
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Speaker 5: Yeah, pericity advertary.

431
00:23:11,320 --> 00:23:13,600
Speaker 4: Yeah, that's something that's extremely important for anybody in business

432
00:23:13,600 --> 00:23:15,720
Speaker 4: to understand because the thing it's like ten times more

433
00:23:15,800 --> 00:23:20,399
Speaker 4: stickier if it comes organically as opposed to an AD,

434
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Speaker 4: and it actually helps advertising as well, just to have

435
00:23:25,000 --> 00:23:27,240
Speaker 4: more of a brand recognition. So now when you see

436
00:23:27,400 --> 00:23:31,919
Speaker 4: an AD, now you're more likely to engage with that

437
00:23:32,040 --> 00:23:35,879
Speaker 4: ad from that. So being that that's the case, like

438
00:23:37,320 --> 00:23:40,679
Speaker 4: what exactly is your strategy? Like, come on different podcast shows?

439
00:23:40,760 --> 00:23:43,960
Speaker 4: Is it social media? Is it print. Is it just

440
00:23:44,040 --> 00:23:46,520
Speaker 4: everything all wrapped in one.

441
00:23:47,560 --> 00:23:50,359
Speaker 3: It's definitely a multi layered strategy that I've been taken

442
00:23:50,440 --> 00:23:53,120
Speaker 3: with ninety three Boys. I think to begin with, as

443
00:23:53,160 --> 00:23:55,520
Speaker 3: I said, I wanted to make sure we were the first,

444
00:23:55,840 --> 00:23:58,720
Speaker 3: so that means certain things I had to push to

445
00:23:58,760 --> 00:24:03,400
Speaker 3: the side so that I got in there first. Tyson

446
00:24:03,600 --> 00:24:06,639
Speaker 3: was two weeks later, you know what I mean, My

447
00:24:06,720 --> 00:24:09,760
Speaker 3: claim as first black brand wouldn't have been true anymore.

448
00:24:10,400 --> 00:24:14,240
Speaker 3: Mike Tyson Tyson two point zero. So we got into

449
00:24:14,280 --> 00:24:19,760
Speaker 3: dispensaries right before Mike Tyson did in Illinois, being first,

450
00:24:19,960 --> 00:24:26,920
Speaker 3: you know, really using these community initiatives obviously to uplift

451
00:24:26,960 --> 00:24:33,679
Speaker 3: the people, but also to impress our brand identity, you know,

452
00:24:33,920 --> 00:24:38,520
Speaker 3: on the mind of the Chicago consumer. My brand identity

453
00:24:38,640 --> 00:24:43,320
Speaker 3: is that, so ultimately I was just transferring that into

454
00:24:43,760 --> 00:24:47,919
Speaker 3: ninety three Boys. We did a campaign where we were

455
00:24:47,960 --> 00:24:51,640
Speaker 3: giving away free gas. Gas prices was through the roof,

456
00:24:52,119 --> 00:24:54,080
Speaker 3: and so we went to the gas station in the

457
00:24:54,119 --> 00:24:55,280
Speaker 3: trenches and.

458
00:24:55,480 --> 00:24:58,680
Speaker 5: Just like stood there asking people do you want gas?

459
00:24:58,760 --> 00:24:59,760
Speaker 5: You know what I mean, and.

460
00:25:00,200 --> 00:25:05,440
Speaker 3: People's tank up and sent that around to the different platforms,

461
00:25:05,880 --> 00:25:10,479
Speaker 3: you know, different pages on Instagram, so they could talk

462
00:25:10,520 --> 00:25:15,160
Speaker 3: about ninety three boys, as opposed to just me scream

463
00:25:16,200 --> 00:25:18,879
Speaker 3: down your ear, like, listen to me, We're dope, Like

464
00:25:18,920 --> 00:25:21,080
Speaker 3: I'm like, nah, Send it to a bunch of different people.

465
00:25:21,320 --> 00:25:23,800
Speaker 5: Let them tell you that we're dope, like we said.

466
00:25:23,840 --> 00:25:27,800
Speaker 3: You know, that's publicity over advertisement, because at first in

467
00:25:27,880 --> 00:25:32,159
Speaker 3: the budget was billboards planned. But through study and I

468
00:25:32,280 --> 00:25:37,480
Speaker 3: learned that statistically, billboards are actually more impactful for a

469
00:25:37,960 --> 00:25:43,520
Speaker 3: largely established brand to just stay present in the mind

470
00:25:43,560 --> 00:25:47,200
Speaker 3: of their consumers before a new venture, a new brand,

471
00:25:47,600 --> 00:25:49,919
Speaker 3: you want other people telling your story for you. So

472
00:25:50,160 --> 00:25:57,639
Speaker 3: definitely interviews and podcasts and genetics though, I mean, when

473
00:25:57,680 --> 00:26:00,240
Speaker 3: you're talking about cannabis, it's like it's got to them

474
00:26:00,240 --> 00:26:04,640
Speaker 3: down to weed. So that's a space in which we've

475
00:26:04,720 --> 00:26:08,200
Speaker 3: just been doing a deep dive to really nail our

476
00:26:08,440 --> 00:26:12,480
Speaker 3: genetic portfolio before even introducing new skills.

477
00:26:13,040 --> 00:26:15,320
Speaker 5: Like I've learned a lot though in the past year.

478
00:26:15,760 --> 00:26:18,160
Speaker 3: One thing I didn't know coming into it is that

479
00:26:19,640 --> 00:26:25,159
Speaker 3: pre rolls are really the cream of the crop.

480
00:26:25,560 --> 00:26:26,640
Speaker 5: In cannabis.

481
00:26:27,880 --> 00:26:32,199
Speaker 3: Because super convenient, very convenient, and it's something that you

482
00:26:32,200 --> 00:26:35,120
Speaker 3: don't buy from your weed man, like your weed man ain't.

483
00:26:34,960 --> 00:26:36,760
Speaker 5: In a roll your weed for you a couple of

484
00:26:36,800 --> 00:26:37,600
Speaker 5: them will, but that's.

485
00:26:37,480 --> 00:26:38,800
Speaker 6: Kind of we might have to get somebody to roll

486
00:26:38,800 --> 00:26:40,640
Speaker 6: this for you, you know what I mean, Like it's

487
00:26:40,640 --> 00:26:41,600
Speaker 6: a higher level of love.

488
00:26:42,119 --> 00:26:44,879
Speaker 3: Look, yeah, it's just it's just simple as easy as

489
00:26:45,400 --> 00:26:47,920
Speaker 3: it's also a lower price point because taxes in cannabis

490
00:26:47,920 --> 00:26:51,639
Speaker 3: are crazy, So you know, we've gotten too a space

491
00:26:51,640 --> 00:26:56,359
Speaker 3: where like our pre rolls are like the highest selling

492
00:26:56,400 --> 00:27:00,840
Speaker 3: skew in some stores, like across all the brands, and

493
00:27:01,280 --> 00:27:06,280
Speaker 3: that's not even really geared towards the like the real heads,

494
00:27:06,400 --> 00:27:09,840
Speaker 3: the real stone of smokers. Di Spencer is a different game, man.

495
00:27:09,920 --> 00:27:12,160
Speaker 3: It's like especially in Illinois, so.

496
00:27:12,160 --> 00:27:13,000
Speaker 5: You're final smoker.

497
00:27:14,040 --> 00:27:16,879
Speaker 3: That's for like just regular people, bro, Like that's one

498
00:27:16,960 --> 00:27:21,000
Speaker 3: thing your people is like there are so many mothers

499
00:27:21,000 --> 00:27:26,560
Speaker 3: and grandma's and just like coders and regular working people

500
00:27:27,000 --> 00:27:30,040
Speaker 3: that really shop in the dispensaries like your weed snobs.

501
00:27:31,080 --> 00:27:33,600
Speaker 5: Illinois is not there yet. The quality standard is not

502
00:27:34,080 --> 00:27:36,800
Speaker 5: to that level, Ernests, what's up?

503
00:27:36,880 --> 00:27:40,040
Speaker 6: You ever walk into a small business and everything just works,

504
00:27:40,280 --> 00:27:43,600
Speaker 6: Like the checkout is fast, the receipts are digital, tipping

505
00:27:43,840 --> 00:27:46,280
Speaker 6: is a breeze, and you're out the door before the

506
00:27:46,320 --> 00:27:50,680
Speaker 6: line even builds. Odds are they're using Square. We love

507
00:27:50,720 --> 00:27:53,879
Speaker 6: supporting businesses that run on Square because it just feels seamless.

508
00:27:54,040 --> 00:27:56,560
Speaker 6: Whether it's a local coffee shop, a vendor at a

509
00:27:56,600 --> 00:27:59,480
Speaker 6: pop up market, or even one of our merch partners.

510
00:28:00,240 --> 00:28:03,520
Speaker 6: Makes it easy for them to take payments, manage inventory,

511
00:28:03,600 --> 00:28:07,480
Speaker 6: and run their business with confidence, all from one simple system.

512
00:28:07,960 --> 00:28:10,560
Speaker 6: If you're a business owner or even just thinking about

513
00:28:10,640 --> 00:28:13,720
Speaker 6: launching something soon, Square is hands down one of the

514
00:28:13,760 --> 00:28:17,200
Speaker 6: best tools out there to help you start, run, and grow.

515
00:28:17,480 --> 00:28:20,480
Speaker 6: It's not just about payments, it's about giving you time

516
00:28:20,600 --> 00:28:22,320
Speaker 6: back so you can focus on what.

517
00:28:22,320 --> 00:28:23,520
Speaker 5: Matters most ready.

518
00:28:23,560 --> 00:28:26,919
Speaker 6: To see how Square can transform your business, visit Square

519
00:28:27,000 --> 00:28:31,520
Speaker 6: dot com backslash go backslash eyl to learn more that

520
00:28:31,720 --> 00:28:37,160
Speaker 6: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

521
00:28:37,280 --> 00:28:39,680
Speaker 6: Let Square handle the back end so you can keep

522
00:28:39,680 --> 00:28:45,800
Speaker 6: pushing your vision forward. This episode is brought to you

523
00:28:45,840 --> 00:28:48,080
Speaker 6: by P and C Bank. A lot of people think

524
00:28:48,160 --> 00:28:52,040
Speaker 6: podcasts about work are boring, and sure, they definitely can be,

525
00:28:52,520 --> 00:28:55,800
Speaker 6: but understanding a professionals routine shows us how they achieve

526
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Speaker 6: their success little by little, day after day. It's bank

527
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Speaker 6: it With P and C Bank. It might seem boring

528
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Speaker 6: the safe plan and make calculated decisions with your bank.

529
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Speaker 6: But keeping your money boring is what helps you live

530
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Speaker 6: or more happily fulfilled life. P and C Bank Brilliantly

531
00:29:12,920 --> 00:29:17,480
Speaker 6: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty

532
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Speaker 6: five is a service mark of the PNC Financial Service Group, Inc.

533
00:29:21,240 --> 00:29:24,640
Speaker 6: P and C Bank National Association Member FDIC.

534
00:29:26,400 --> 00:29:30,080
Speaker 1: An illegal alien from Guatemala charged with raping a child

535
00:29:30,120 --> 00:29:33,920
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

536
00:29:34,160 --> 00:29:38,280
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

537
00:29:38,360 --> 00:29:42,240
Speaker 1: filming and selling child pornography in Michigan. These are just

538
00:29:42,360 --> 00:29:46,120
Speaker 1: some of the heinous migrant criminals caught because of President

539
00:29:46,160 --> 00:29:49,680
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

540
00:29:49,760 --> 00:29:54,560
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

541
00:29:54,560 --> 00:29:58,120
Speaker 1: crossings are at the lowest levels ever recorded, and over

542
00:29:58,200 --> 00:30:00,480
Speaker 1: one hundred thousand illegal aliens.

543
00:30:00,040 --> 00:30:00,800
Speaker 2: Have been arrested.

544
00:30:01,120 --> 00:30:04,640
Speaker 1: If you are here illegally, your next you will be

545
00:30:04,720 --> 00:30:08,560
Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,

546
00:30:09,040 --> 00:30:12,280
Speaker 1: you will never return. But if you register using our

547
00:30:12,320 --> 00:30:15,520
Speaker 1: CBP home app and leave now, you could be allowed

548
00:30:15,520 --> 00:30:20,120
Speaker 1: to return legally do what's right. Leave now. Under President

549
00:30:20,160 --> 00:30:23,760
Speaker 1: Trump America's laws, border and families will.

550
00:30:23,640 --> 00:30:26,520
Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

551
00:30:27,360 --> 00:30:30,520
Speaker 3: Like weed snobs that are my friends will go to

552
00:30:30,760 --> 00:30:33,880
Speaker 3: LA and just like buy out Jungle Boys or something

553
00:30:33,880 --> 00:30:37,240
Speaker 3: because it's a flex too, But none of them shop

554
00:30:37,280 --> 00:30:40,480
Speaker 3: at dispensaries in Illinois. They probably go buy my shit

555
00:30:40,520 --> 00:30:42,320
Speaker 3: to tell me or say they did, but it's like,

556
00:30:42,360 --> 00:30:44,880
Speaker 3: I know they don't shop in dispensaries, you know what

557
00:30:44,880 --> 00:30:50,040
Speaker 3: I mean. I'm not even particularly focusing on them. Ultimately,

558
00:30:50,160 --> 00:30:55,280
Speaker 3: I do want to onboard our community into the dispensary space.

559
00:30:55,320 --> 00:30:58,960
Speaker 3: That is one of my aims with this brand and

560
00:30:59,400 --> 00:31:04,840
Speaker 3: with this move, but I'm also not particularly concerned with

561
00:31:04,880 --> 00:31:08,360
Speaker 3: it right now because there's so many people that don't

562
00:31:08,360 --> 00:31:12,520
Speaker 3: even look like us or hang with people that tool.

563
00:31:13,000 --> 00:31:13,440
Speaker 5: I've seen it.

564
00:31:13,440 --> 00:31:16,360
Speaker 6: It's like for that professional person who I mean, they

565
00:31:16,440 --> 00:31:17,840
Speaker 6: might just go out on their break and like I

566
00:31:17,840 --> 00:31:18,880
Speaker 6: got to take a couple of pulls.

567
00:31:18,880 --> 00:31:21,040
Speaker 5: It's like I don't have time to take out. We

568
00:31:21,240 --> 00:31:23,280
Speaker 5: roll it up put like you don't have to do

569
00:31:23,320 --> 00:31:24,280
Speaker 5: it exactly what I mean.

570
00:31:24,480 --> 00:31:26,280
Speaker 6: But I was just thinking as you were saying that

571
00:31:26,320 --> 00:31:29,000
Speaker 6: the ten thousand dollars gas giveaway. I'm thinking about the

572
00:31:29,000 --> 00:31:31,280
Speaker 6: double entendre. They're like giving out gas. But you said

573
00:31:31,280 --> 00:31:32,000
Speaker 6: gas is the word.

574
00:31:32,160 --> 00:31:33,840
Speaker 5: You know what I'm saying. So there's a double on

575
00:31:33,920 --> 00:31:35,400
Speaker 5: tantras that that was the play.

576
00:31:35,800 --> 00:31:39,040
Speaker 3: Yeah, I just want to nail the word gas into

577
00:31:39,040 --> 00:31:40,880
Speaker 3: your mind. So when you think of ninety three boys,

578
00:31:41,160 --> 00:31:44,520
Speaker 3: then you think gas, you think yellow, So.

579
00:31:44,680 --> 00:31:45,640
Speaker 4: We'll get by yellow.

580
00:31:46,880 --> 00:31:50,800
Speaker 3: Just chose it randomly, No, because at the gas station

581
00:31:51,640 --> 00:31:56,240
Speaker 3: the labels for ninety three or eighty nine are yellow

582
00:31:56,360 --> 00:31:59,080
Speaker 3: in Chicago at least yellow and black. So that's why

583
00:31:59,080 --> 00:32:01,520
Speaker 3: I went with that scheme, Like I would like to

584
00:32:01,520 --> 00:32:05,320
Speaker 3: get to a point where I can do a billboard

585
00:32:05,560 --> 00:32:07,720
Speaker 3: off the side of the road and all it says

586
00:32:08,040 --> 00:32:10,040
Speaker 3: is a yellow screen with gas.

587
00:32:09,760 --> 00:32:11,640
Speaker 5: And black letters, and you know, you just know what

588
00:32:11,680 --> 00:32:11,920
Speaker 5: it is.

589
00:32:11,960 --> 00:32:13,560
Speaker 4: It's like spre It's like supreme.

590
00:32:13,680 --> 00:32:16,520
Speaker 6: Even that it's like uh Berner when you see that

591
00:32:16,640 --> 00:32:19,160
Speaker 6: blue sea, you see the blue sea and you don't

592
00:32:19,200 --> 00:32:19,840
Speaker 6: need to see cook.

593
00:32:19,920 --> 00:32:23,040
Speaker 5: You know, it's like obey, you know that's that was

594
00:32:23,640 --> 00:32:25,120
Speaker 5: that was crazy. But this isn't it? Like you know

595
00:32:25,120 --> 00:32:25,520
Speaker 5: what I'm saying.

596
00:32:25,560 --> 00:32:27,160
Speaker 4: No, But some things are then you.

597
00:32:27,080 --> 00:32:30,560
Speaker 3: Know, you see, I mean, like having a brand is

598
00:32:30,560 --> 00:32:32,560
Speaker 3: so strong that you don't even have to put its name.

599
00:32:32,920 --> 00:32:35,920
Speaker 4: It's like it's like all money in. Yeah, you just

600
00:32:35,960 --> 00:32:38,920
Speaker 4: see the logo and you know it's already synonymous with Nipsey,

601
00:32:39,000 --> 00:32:41,160
Speaker 4: Hustle and all money in and a variety of all

602
00:32:41,200 --> 00:32:42,440
Speaker 4: the different things I come along with it.

603
00:32:42,680 --> 00:32:45,760
Speaker 3: You spoke, you spoke about the verticals like French Shaw

604
00:32:46,120 --> 00:32:48,600
Speaker 3: because that's not the name of the brand, but it's

605
00:32:48,640 --> 00:32:49,959
Speaker 3: anonymous enough stuff.

606
00:32:50,040 --> 00:32:51,680
Speaker 5: It's anonymous color.

607
00:32:51,760 --> 00:32:54,400
Speaker 3: You see Crenshaw, Like that's about That's not just the

608
00:32:54,440 --> 00:32:56,040
Speaker 3: street that's it, you know what I.

609
00:32:56,040 --> 00:32:58,840
Speaker 6: Mean exactly what are some of the other verticals that

610
00:32:58,880 --> 00:33:01,920
Speaker 6: you're looking to integrate. You spoke about that, like you

611
00:33:02,000 --> 00:33:05,440
Speaker 6: have obviously the flower. What else are their products? What

612
00:33:05,680 --> 00:33:06,400
Speaker 6: else is coming with it?

613
00:33:07,720 --> 00:33:10,520
Speaker 3: I'm gonna answer that, But I just you sparked my

614
00:33:10,560 --> 00:33:14,040
Speaker 3: mind with that, because the person I learned about the

615
00:33:14,120 --> 00:33:17,440
Speaker 3: laws of branding through learned them from the guy that

616
00:33:17,520 --> 00:33:22,680
Speaker 3: taught Nipsey. So I think that brother's name is brand Engine,

617
00:33:22,760 --> 00:33:26,360
Speaker 3: is what he calls himself. And so my big homie

618
00:33:26,680 --> 00:33:29,360
Speaker 3: is La Ran Stops and Brands.

619
00:33:29,040 --> 00:33:30,160
Speaker 5: Of fifteen hundred and nothing.

620
00:33:30,240 --> 00:33:35,920
Speaker 3: So those are Nipsey Hustles Day one primary producers Inglewood

621
00:33:36,360 --> 00:33:39,080
Speaker 3: La Guys And so he's the one that taught me

622
00:33:39,160 --> 00:33:43,920
Speaker 3: the laws of branding. And interestingly enough, I was trying

623
00:33:43,960 --> 00:33:46,920
Speaker 3: to think, what was Nipsey's word? Crenshaw is definitely one

624
00:33:46,920 --> 00:33:50,440
Speaker 3: of those words, you know what I'm saying, Marathon and Marathon.

625
00:33:50,520 --> 00:33:53,920
Speaker 3: He changed his colors sometimes between blue and red, you

626
00:33:53,920 --> 00:33:55,600
Speaker 3: know what I mean, But that was his color scheme.

627
00:33:55,680 --> 00:33:57,640
Speaker 3: Those were his words, you know what I mean. And

628
00:33:57,680 --> 00:34:00,680
Speaker 3: so in founding this, I was like, what's my color scheme?

629
00:34:01,040 --> 00:34:02,880
Speaker 3: One of my words? Let me drill those into the

630
00:34:02,920 --> 00:34:03,280
Speaker 3: mind that.

631
00:34:03,400 --> 00:34:04,520
Speaker 4: Well, you know, I don't know if you know, but

632
00:34:04,560 --> 00:34:05,920
Speaker 4: we did the all money in interview.

633
00:34:06,440 --> 00:34:08,200
Speaker 5: I saw it. It was hard as funciate.

634
00:34:08,760 --> 00:34:12,000
Speaker 4: So when we spoke to JP, who's Marathon, and he

635
00:34:12,080 --> 00:34:15,319
Speaker 4: was saying that they got that their logo from Time

636
00:34:15,360 --> 00:34:18,600
Speaker 4: magazine and they took it from Time magazine and they

637
00:34:18,640 --> 00:34:20,120
Speaker 4: did and they was like, you know, red was an

638
00:34:20,120 --> 00:34:22,400
Speaker 4: interesting choice of color because most people would have assumed

639
00:34:22,400 --> 00:34:25,080
Speaker 4: that he would do blue grips, but they just wanted

640
00:34:25,080 --> 00:34:28,160
Speaker 4: to do red. Thought they stood out more pop more

641
00:34:28,560 --> 00:34:31,839
Speaker 4: got people's attentions. So it's interesting that you guys both

642
00:34:31,880 --> 00:34:34,759
Speaker 4: kind of learned that similar from the same person.

643
00:34:34,520 --> 00:34:35,439
Speaker 5: And that red is that color.

644
00:34:35,480 --> 00:34:36,799
Speaker 6: Like you just brought up coke, but we could have

645
00:34:36,800 --> 00:34:38,520
Speaker 6: brought up KFC, and we could have brought the McDonald.

646
00:34:38,600 --> 00:34:40,239
Speaker 5: Yeah, but they all have that similar red.

647
00:34:40,239 --> 00:34:42,839
Speaker 3: And that's another thing about is that all of these

648
00:34:42,880 --> 00:34:48,960
Speaker 3: colors they automatically transmit certain ideas and feeling films, you know,

649
00:34:49,480 --> 00:34:51,640
Speaker 3: off top, like blue is kind of cool, you know

650
00:34:51,680 --> 00:34:54,799
Speaker 3: what I mean. Red is obviously bombastic, it stands out.

651
00:34:55,040 --> 00:34:58,560
Speaker 3: Yellow is playful, it's fun, you know, And that was

652
00:34:58,600 --> 00:35:02,040
Speaker 3: another reason for going yellow with Annabis, because it's associated

653
00:35:02,080 --> 00:35:02,439
Speaker 3: with fun.

654
00:35:02,520 --> 00:35:04,239
Speaker 4: Off top, I think I think I will tell you

655
00:35:04,280 --> 00:35:06,200
Speaker 4: when I see yellow and black because the killer bee

656
00:35:06,600 --> 00:35:07,120
Speaker 4: know what I'm.

657
00:35:06,960 --> 00:35:08,520
Speaker 5: Saying, But you put the black end. It's a little

658
00:35:08,560 --> 00:35:09,160
Speaker 5: hard too.

659
00:35:09,320 --> 00:35:10,840
Speaker 6: This is now not as you said that. This is

660
00:35:10,840 --> 00:35:13,480
Speaker 6: like the Triumph video. I think methods wearing this. Think

661
00:35:13,520 --> 00:35:14,480
Speaker 6: you you think.

662
00:35:14,280 --> 00:35:19,000
Speaker 5: He was Okay, I gotta go look, I definitely think

663
00:35:19,040 --> 00:35:19,360
Speaker 5: he was.

664
00:35:19,800 --> 00:35:20,000
Speaker 4: Yeah.

665
00:35:20,040 --> 00:35:23,200
Speaker 3: With the verticals, man, the aim is to be completely

666
00:35:23,239 --> 00:35:29,319
Speaker 3: vertically integrated. Currently we're doing well with just branding and

667
00:35:29,400 --> 00:35:32,600
Speaker 3: basically white labeling, but we cultivate as well.

668
00:35:32,640 --> 00:35:33,640
Speaker 5: We've been doing that before.

669
00:35:33,680 --> 00:35:39,000
Speaker 3: We launched the brand, so to have our own cultivation facility,

670
00:35:39,080 --> 00:35:46,640
Speaker 3: to build that and expand, to have our own dispensaries. Definitely,

671
00:35:47,800 --> 00:35:51,200
Speaker 3: to have our own transportation, our own infusion. That's you

672
00:35:51,239 --> 00:35:55,879
Speaker 3: know the process of making oils and rods and and

673
00:35:56,160 --> 00:36:01,880
Speaker 3: cartridges and vape pins and atibules. The goal is to

674
00:36:02,760 --> 00:36:06,480
Speaker 3: have every step of the food chain, of the supply chain.

675
00:36:06,360 --> 00:36:07,879
Speaker 5: Where ninety three boys come from the name.

676
00:36:09,440 --> 00:36:12,160
Speaker 3: I'm born in nineteen ninety three, and my partner is

677
00:36:12,160 --> 00:36:14,080
Speaker 3: born in nineteen ninety three, damn near our whole team

678
00:36:14,160 --> 00:36:18,640
Speaker 3: is born in nineteen ninety three. And the gas you

679
00:36:18,680 --> 00:36:24,680
Speaker 3: know what I'm saying as well, gas as well, all

680
00:36:24,760 --> 00:36:26,320
Speaker 3: gas no breaks.

681
00:36:26,560 --> 00:36:28,879
Speaker 5: Damn, that's a good I never even thought of using that.

682
00:36:29,080 --> 00:36:29,360
Speaker 5: We do.

683
00:36:30,000 --> 00:36:31,799
Speaker 3: We say, never run out of gas, that's the one

684
00:36:31,840 --> 00:36:35,400
Speaker 3: we use. But all gas no breaks is crazy there.

685
00:36:35,480 --> 00:36:37,920
Speaker 5: It is never run out of gas. See like that.

686
00:36:38,560 --> 00:36:41,560
Speaker 5: Check the bags if they got it any damn. You

687
00:36:41,600 --> 00:36:42,360
Speaker 5: know some people.

688
00:36:43,280 --> 00:36:46,279
Speaker 4: So let's let's talk about Africa. Back, go back to

689
00:36:46,280 --> 00:36:49,480
Speaker 4: that for a minute. So being that you know you

690
00:36:50,400 --> 00:36:52,719
Speaker 4: have half of your roots in Africa, half your roots

691
00:36:52,760 --> 00:36:55,280
Speaker 4: in America, your bio racial is a variety of different

692
00:36:55,280 --> 00:36:57,800
Speaker 4: things going on. But it's a whole wave of people

693
00:36:57,840 --> 00:37:00,960
Speaker 4: go back and going back to Africa now from afrobeats

694
00:37:00,960 --> 00:37:02,719
Speaker 4: to the year the return. Ghana has done a great

695
00:37:02,800 --> 00:37:05,800
Speaker 4: job as far as marketing themselves marketing, they've done a

696
00:37:05,800 --> 00:37:08,480
Speaker 4: great job. They've done the best job out of African

697
00:37:08,520 --> 00:37:12,400
Speaker 4: countries and marketing themselves to African Americans and Black people

698
00:37:12,400 --> 00:37:16,240
Speaker 4: in America. And it's been a pipeline of people going

699
00:37:16,360 --> 00:37:21,319
Speaker 4: from America to Ghana. I think the next phase right

700
00:37:21,320 --> 00:37:24,840
Speaker 4: now it's more so on like you know, entertainment for

701
00:37:25,000 --> 00:37:29,000
Speaker 4: the festivals and going to see the slave dungeons and

702
00:37:29,000 --> 00:37:30,960
Speaker 4: different things that nature. But I think the next phase

703
00:37:31,000 --> 00:37:33,480
Speaker 4: has to be like now, real infrastructure and real business

704
00:37:33,480 --> 00:37:37,919
Speaker 4: and that that to me, I think is really when

705
00:37:38,680 --> 00:37:42,040
Speaker 4: changes start to happen. So are you interested? Are you

706
00:37:42,080 --> 00:37:47,120
Speaker 4: looking at actually creating business or investing in Africa and Ghana?

707
00:37:47,480 --> 00:37:47,640
Speaker 5: Yeah?

708
00:37:48,560 --> 00:37:51,400
Speaker 3: Man, We just launched the Black Star Line Festival to

709
00:37:52,320 --> 00:37:56,279
Speaker 3: thank you, bro, And that was my entire mission, is

710
00:37:56,320 --> 00:37:59,560
Speaker 3: that I believe that the collaboration of Black Americans and

711
00:37:59,640 --> 00:38:04,680
Speaker 3: content into Africans and the building of businesses and lines

712
00:38:04,719 --> 00:38:11,000
Speaker 3: of communication is perhaps the most promising route to freedom

713
00:38:11,480 --> 00:38:14,480
Speaker 3: and to overcoming the common enemy.

714
00:38:14,520 --> 00:38:16,760
Speaker 5: And the oppressions that we all face.

715
00:38:17,320 --> 00:38:20,920
Speaker 3: And Ghana has been this, you know, Ghana has been

716
00:38:20,960 --> 00:38:26,440
Speaker 3: this gateway since inception. Ghana gained independence in nineteen fifty

717
00:38:26,480 --> 00:38:33,240
Speaker 3: seven and doctor King Coret Scott King were present at

718
00:38:33,480 --> 00:38:37,000
Speaker 3: the nation's coronation. You know, Martin Luther King, I mean,

719
00:38:37,360 --> 00:38:39,960
Speaker 3: Malcolm X was speaking at the University of Ghana.

720
00:38:40,000 --> 00:38:43,520
Speaker 5: Early Maya Angelo wrote a book in Ghana. Very early.

721
00:38:45,160 --> 00:38:49,680
Speaker 3: Stevie Wonder was performing Tina Turner. Ghana's been this, you know.

722
00:38:49,960 --> 00:38:54,600
Speaker 3: But everything is cyclical, so that is coming back around

723
00:38:54,640 --> 00:38:58,520
Speaker 3: in a moment when we're all visibly aware of what's

724
00:38:58,560 --> 00:38:59,040
Speaker 3: going on.

725
00:38:59,320 --> 00:38:59,719
Speaker 5: You know what I mean.

726
00:39:00,200 --> 00:39:05,120
Speaker 3: It the perfect place for Black Americans to come and

727
00:39:05,239 --> 00:39:10,000
Speaker 3: build businesses and you know, industries, and the continent of

728
00:39:10,040 --> 00:39:16,920
Speaker 3: Africa has so much promise, Like Africa is constantly growing,

729
00:39:17,040 --> 00:39:21,000
Speaker 3: whereas populations elsewhere are dwindling or slowing down.

730
00:39:21,600 --> 00:39:24,960
Speaker 5: You know what I mean. Africa population rate, fastest growth rate,

731
00:39:25,080 --> 00:39:25,600
Speaker 5: very young.

732
00:39:26,280 --> 00:39:31,280
Speaker 3: And not only that, Africa is one of the most

733
00:39:31,280 --> 00:39:37,960
Speaker 3: interconnected as far as mobile money, like Africans are using

734
00:39:38,800 --> 00:39:42,400
Speaker 3: mobile money transfer services more than anyone else. Like I

735
00:39:42,400 --> 00:39:44,680
Speaker 3: can't even go to the grocery store in my hood

736
00:39:45,120 --> 00:39:46,640
Speaker 3: and tap my phone.

737
00:39:46,920 --> 00:39:47,399
Speaker 5: You know what I mean.

738
00:39:47,440 --> 00:39:49,440
Speaker 3: I get frustrated because if I leave my wallet, I

739
00:39:49,480 --> 00:39:54,280
Speaker 3: got to go home. You can send someone money mobilely

740
00:39:54,560 --> 00:39:58,000
Speaker 3: anywhere in Ghana to a street vendor selling mangos.

741
00:39:58,080 --> 00:39:58,839
Speaker 5: I could pay her.

742
00:39:58,880 --> 00:40:01,799
Speaker 4: We spoke about that with We went to Nigeria and

743
00:40:01,840 --> 00:40:04,480
Speaker 4: there's the whole thing in Kenya called a pes I

744
00:40:04,520 --> 00:40:07,920
Speaker 4: think a peso. It's a lot of different places in

745
00:40:07,920 --> 00:40:12,480
Speaker 4: Africa where the mobile especially in areas where there's no

746
00:40:12,640 --> 00:40:17,480
Speaker 4: like banking or in rural areas. And he was saying,

747
00:40:17,520 --> 00:40:19,600
Speaker 4: like I think he invested in the company I forgot

748
00:40:19,600 --> 00:40:20,120
Speaker 4: the name, you.

749
00:40:20,160 --> 00:40:21,440
Speaker 5: Call it Momo and Ghana.

750
00:40:21,520 --> 00:40:24,080
Speaker 4: Yeah, so they was telling us about how what you

751
00:40:24,120 --> 00:40:27,480
Speaker 4: just said, as far as the cell phone banking and

752
00:40:27,560 --> 00:40:30,480
Speaker 4: all of that stuff is more advanced over there than

753
00:40:30,560 --> 00:40:32,440
Speaker 4: other places. Out of necessity, it's just.

754
00:40:32,440 --> 00:40:35,040
Speaker 5: More yeah, and it's more ubiquitous, just like everywhere.

755
00:40:35,080 --> 00:40:37,840
Speaker 3: Like I'm telling the truth Chicago, I'll go to the

756
00:40:37,880 --> 00:40:41,920
Speaker 3: grocery store and cannot pay if I forgot my wallet.

757
00:40:42,000 --> 00:40:44,160
Speaker 3: I can buy mangos on the side of the road

758
00:40:44,880 --> 00:40:50,880
Speaker 3: using my phone in Ghana and to anyone within industrious mindset,

759
00:40:51,560 --> 00:40:55,360
Speaker 3: that should immediately spark possibility.

760
00:40:54,880 --> 00:40:57,080
Speaker 5: You know, I don't know exactly what you do.

761
00:40:57,440 --> 00:40:59,960
Speaker 3: Maybe it's investing in one of those mobile money companies,

762
00:41:00,080 --> 00:41:06,400
Speaker 3: maybe it's starting something, maybe it's becoming a facilitator, you know.

763
00:41:06,719 --> 00:41:10,360
Speaker 3: But there are so many opportunities in that way that

764
00:41:11,680 --> 00:41:14,840
Speaker 3: we should be taking advantage of as Black Americans.

765
00:41:14,880 --> 00:41:15,680
Speaker 5: But also.

766
00:41:17,360 --> 00:41:20,520
Speaker 3: We have to come and do it respectfully and we

767
00:41:20,680 --> 00:41:24,120
Speaker 3: have to do it ethically man. So that's why with

768
00:41:24,200 --> 00:41:26,520
Speaker 3: the Black Star Line Festival, we wanted to make sure

769
00:41:26,560 --> 00:41:30,279
Speaker 3: that we came in and didn't just take, because that's

770
00:41:30,320 --> 00:41:34,640
Speaker 3: the narrative of interaction with Africa is extraction and come

771
00:41:35,520 --> 00:41:38,320
Speaker 3: take the diamonds, take the gold, take the human beings,

772
00:41:38,360 --> 00:41:41,040
Speaker 3: take the coal tan out of Congo, take the oil

773
00:41:41,040 --> 00:41:45,120
Speaker 3: out of Nigeria, and it finances someone else. And so

774
00:41:45,840 --> 00:41:50,279
Speaker 3: as revolutionary African people, we couldn't come back into the

775
00:41:50,320 --> 00:41:51,440
Speaker 3: space and.

776
00:41:51,360 --> 00:41:53,640
Speaker 5: Just like instantly just want to make money.

777
00:41:53,719 --> 00:41:56,680
Speaker 3: So it was like, make the Black Star Line Festival

778
00:41:57,200 --> 00:42:00,279
Speaker 3: a free festival for the people. I went with my

779
00:42:00,400 --> 00:42:07,160
Speaker 3: father started building clean water facilities. A lot of communities

780
00:42:07,200 --> 00:42:11,960
Speaker 3: don't have clean water in Ghana, across Africa, across the world,

781
00:42:12,000 --> 00:42:15,280
Speaker 3: but definitely in Africa. That's a big struggle is to

782
00:42:15,480 --> 00:42:18,200
Speaker 3: have clean drinking water, and so we started building clean

783
00:42:18,239 --> 00:42:23,120
Speaker 3: water facilities and making sure that we're stepping in with

784
00:42:23,160 --> 00:42:26,800
Speaker 3: respect and providing.

785
00:42:26,640 --> 00:42:28,360
Speaker 5: For the people and bringing something to the table.

786
00:42:28,800 --> 00:42:30,919
Speaker 6: You're not only just providing for the people, but you're

787
00:42:30,960 --> 00:42:34,319
Speaker 6: bringing artists, right. So you had Eric Abadud exactly, you

788
00:42:34,440 --> 00:42:37,160
Speaker 6: had Toby shout out to Toby, that's that's the family.

789
00:42:37,280 --> 00:42:40,600
Speaker 6: But you have Tea paint out there, jeremind another Chicago guy.

790
00:42:41,040 --> 00:42:42,000
Speaker 5: What was that like?

791
00:42:42,760 --> 00:42:44,880
Speaker 6: Artists and yeah, and then you combined them with Ghanian

792
00:42:45,080 --> 00:42:48,000
Speaker 6: artists and just to have, like you said, a free concert.

793
00:42:48,520 --> 00:42:50,920
Speaker 5: Going as a kid and seeing that now the last year.

794
00:42:50,920 --> 00:42:53,000
Speaker 6: That's why when you first mentioned it and Black Star Line,

795
00:42:53,040 --> 00:42:56,719
Speaker 6: I mean, just to name itself, I'm Jamaican descent, oh dope,

796
00:42:56,760 --> 00:43:00,400
Speaker 6: and so you know obviously Marcus Garvey and the homicipe that.

797
00:43:00,440 --> 00:43:02,520
Speaker 6: But what did that feel like you watching it as

798
00:43:02,520 --> 00:43:04,160
Speaker 6: a kid and knowing what you just brought back to

799
00:43:04,200 --> 00:43:05,319
Speaker 6: this place that means so much you.

800
00:43:06,440 --> 00:43:11,080
Speaker 3: It was a surreal moment and a blessing and experience.

801
00:43:11,200 --> 00:43:14,000
Speaker 3: I'm just eternally grateful for. I don't think I could

802
00:43:14,040 --> 00:43:18,120
Speaker 3: have ever imagined that as a kid, because Ghana and

803
00:43:18,160 --> 00:43:23,560
Speaker 3: America felt so worlds apart and I couldn't have seen it,

804
00:43:23,640 --> 00:43:28,000
Speaker 3: you know, But in that moment, watching like these young

805
00:43:28,040 --> 00:43:32,560
Speaker 3: Guyanian artists called the co Americans who do Ghanian drill

806
00:43:32,680 --> 00:43:38,560
Speaker 3: music and they wear like traditional war garments and turn

807
00:43:38,680 --> 00:43:42,880
Speaker 3: up to crazy drill beats, like watching them jump on

808
00:43:43,080 --> 00:43:48,120
Speaker 3: and off stage right before like Dave Chappelle and Quality

809
00:43:48,280 --> 00:43:53,200
Speaker 3: and Jeremiah and all that shit, I was like, it's crazy,

810
00:43:53,360 --> 00:43:56,440
Speaker 3: just came together, you know what I mean, Like so

811
00:43:56,440 --> 00:43:57,359
Speaker 3: so blessed.

812
00:43:57,040 --> 00:43:58,759
Speaker 5: Because it was just a vision, you know what I mean.

813
00:43:58,840 --> 00:44:04,120
Speaker 5: It was just an idea that I had and need

814
00:44:04,160 --> 00:44:04,719
Speaker 5: that I saw.

815
00:44:04,840 --> 00:44:08,520
Speaker 3: I mean, I do think that the greatest businesses are

816
00:44:08,520 --> 00:44:09,480
Speaker 3: built out of necessity.

817
00:44:09,520 --> 00:44:11,680
Speaker 4: Obviously, well how did you how is it profitable? Or

818
00:44:11,680 --> 00:44:14,120
Speaker 4: how how how do you how is it a business case?

819
00:44:14,120 --> 00:44:15,759
Speaker 4: I'm sure you got to pay these artists different things

820
00:44:15,760 --> 00:44:18,120
Speaker 4: that nature. So if it's free sprand new you know

821
00:44:18,160 --> 00:44:18,520
Speaker 4: what I mean.

822
00:44:18,560 --> 00:44:23,440
Speaker 3: But if you look at Global Citizen Festival, for example,

823
00:44:25,200 --> 00:44:28,960
Speaker 3: this is like a philanthropic festival that they do in

824
00:44:29,000 --> 00:44:29,439
Speaker 3: New York.

825
00:44:29,600 --> 00:44:31,560
Speaker 5: Yep, you know what, they just did.

826
00:44:31,400 --> 00:44:36,920
Speaker 3: It in Ghana too, and you know they're raising money.

827
00:44:37,120 --> 00:44:37,960
Speaker 5: I'll tell you the truth.

828
00:44:38,480 --> 00:44:40,640
Speaker 3: And people ain't hurting, bro, you know what I'm saying.

829
00:44:40,719 --> 00:44:42,759
Speaker 3: Like one of my big companies told me something a

830
00:44:42,760 --> 00:44:45,000
Speaker 3: long time ago. He was like, it's possible to do

831
00:44:45,080 --> 00:44:47,640
Speaker 3: well while doing good, you know, and I think that,

832
00:44:47,760 --> 00:44:50,600
Speaker 3: like right now, we're still figuring out what it really

833
00:44:50,640 --> 00:44:54,920
Speaker 3: looks like, but I know that there is a way

834
00:44:55,080 --> 00:44:58,520
Speaker 3: in which we can be providing free experiences for some,

835
00:44:58,680 --> 00:45:04,360
Speaker 3: or reduced income experiences for some, selling high value VIP.

836
00:45:04,120 --> 00:45:05,439
Speaker 5: Tickets for others.

837
00:45:05,600 --> 00:45:10,439
Speaker 7: Sponsorships on sponsorships is the main key actually, and it's

838
00:45:10,480 --> 00:45:16,480
Speaker 7: like creating an experience that is enjoyable, safe and comfortable

839
00:45:16,520 --> 00:45:20,600
Speaker 7: for everyone at their level of luxury.

840
00:45:20,680 --> 00:45:20,880
Speaker 5: You know.

841
00:45:20,920 --> 00:45:23,160
Speaker 3: It's like, if you ain't at no level of luxury,

842
00:45:23,160 --> 00:45:25,320
Speaker 3: you're going to be happy to get into a festival

843
00:45:25,320 --> 00:45:27,760
Speaker 3: for free at all, or get into a music festival

844
00:45:27,960 --> 00:45:28,319
Speaker 3: at all.

845
00:45:28,440 --> 00:45:30,960
Speaker 5: Because the reality of what's.

846
00:45:30,800 --> 00:45:34,240
Speaker 3: Going on and Gana particularly is that these festivals are

847
00:45:34,280 --> 00:45:42,279
Speaker 3: primarily targeted at Americans and like Europeans, many African Europeans.

848
00:45:42,320 --> 00:45:44,040
Speaker 3: But those are the people that can afford them. Like

849
00:45:44,080 --> 00:45:45,919
Speaker 3: my cousins can't afford that, you know what I mean,

850
00:45:46,480 --> 00:45:48,960
Speaker 3: There's no way if they didn't come with me, they

851
00:45:49,000 --> 00:45:52,640
Speaker 3: wouldn't be and they wouldn't be able to No, I

852
00:45:52,680 --> 00:45:57,080
Speaker 3: mean think about it. Tickets are maybe at the low end,

853
00:45:57,120 --> 00:45:58,600
Speaker 3: one hundred bucks, one hundred fifty bucks.

854
00:45:58,600 --> 00:45:59,680
Speaker 4: Are doing it again this year.

855
00:46:00,040 --> 00:46:01,920
Speaker 3: We're doing it again. Tell where you're going. I think

856
00:46:01,920 --> 00:46:06,120
Speaker 3: we're moving it. We're working on building it in Jamaica.

857
00:46:06,280 --> 00:46:09,160
Speaker 3: To my heart, Yeah, working on building it in Jamaica.

858
00:46:10,400 --> 00:46:13,680
Speaker 3: And yeah, you know, my family can't afford that. Tickets

859
00:46:13,680 --> 00:46:15,480
Speaker 3: are one hundred and fifty dollars. My cousin works for

860
00:46:15,560 --> 00:46:19,920
Speaker 3: like eighty dollars a month, so it doesn't equate, you

861
00:46:19,960 --> 00:46:22,560
Speaker 3: know what I mean. So he's going to be happy,

862
00:46:22,640 --> 00:46:24,400
Speaker 3: or somebody in his position is gonna be happy just

863
00:46:24,440 --> 00:46:26,840
Speaker 3: to be in the festival. But then you got another

864
00:46:26,880 --> 00:46:31,440
Speaker 3: person that you know, drills oil over here, and like,

865
00:46:31,640 --> 00:46:34,080
Speaker 3: they don't want to be over there with everybody else.

866
00:46:34,440 --> 00:46:37,200
Speaker 3: They gonna want to be in a VIP area and

867
00:46:37,239 --> 00:46:38,959
Speaker 3: they want to pay for it, and that's where they'll

868
00:46:39,000 --> 00:46:40,320
Speaker 3: be comfortable and they'll be happy.

869
00:46:40,360 --> 00:46:41,520
Speaker 5: So I want.

870
00:46:41,320 --> 00:46:44,319
Speaker 3: To create and tailor and experience where everybody can enjoy

871
00:46:44,400 --> 00:46:47,160
Speaker 3: themself in the way that they see fit.

872
00:46:47,239 --> 00:46:50,560
Speaker 5: You know what I mean is the Jamaica idea to have.

873
00:46:51,320 --> 00:46:55,320
Speaker 6: I mean going from America having dynamian presence inside of

874
00:46:55,360 --> 00:46:56,680
Speaker 6: Jamaica with Jamaican artist.

875
00:46:56,480 --> 00:47:01,080
Speaker 3: As well one thousand and one million. I mean, the

876
00:47:01,200 --> 00:47:04,319
Speaker 3: idea was always something that was traveling. Like when I

877
00:47:04,360 --> 00:47:08,600
Speaker 3: first started to consider this, I was leaving Ghana and

878
00:47:08,840 --> 00:47:11,279
Speaker 3: going to South Africa, and I was spending time in

879
00:47:11,320 --> 00:47:14,759
Speaker 3: South Africa doing a podcast with some young brothers that

880
00:47:14,840 --> 00:47:18,360
Speaker 3: have a thing called Sobering Podcast. Hip hop is like

881
00:47:18,480 --> 00:47:21,360
Speaker 3: crazy in South Africa. They got a vibrant scene thriving.

882
00:47:21,800 --> 00:47:25,160
Speaker 3: And these guys knew all my music, you know what

883
00:47:25,160 --> 00:47:27,719
Speaker 3: I mean. They knew like verses I forgot about from

884
00:47:28,080 --> 00:47:29,640
Speaker 3: seven years ago, you know what I mean.

885
00:47:30,160 --> 00:47:32,600
Speaker 5: My homies, my whole clique, they knew everything.

886
00:47:32,960 --> 00:47:37,000
Speaker 3: And I was sitting at the hotel that night, just

887
00:47:37,080 --> 00:47:40,000
Speaker 3: like eating din on a roof in Johannesburg, thinking like,

888
00:47:40,680 --> 00:47:45,520
Speaker 3: how is it that I've never performed in Africa? Like

889
00:47:45,760 --> 00:47:50,480
Speaker 3: I'm African, I'm a first generation immigrant, and I've performed

890
00:47:50,520 --> 00:47:53,319
Speaker 3: Europe a million times, you know what I mean, Like

891
00:47:53,520 --> 00:47:57,279
Speaker 3: not just main cities, not just London, also leads in Liverpool,

892
00:47:57,640 --> 00:48:07,400
Speaker 3: and not just Berlin, Dusseldorf, just Amsterdam, Oslo, Australia, South Korea, everywhere, bro,

893
00:48:07,520 --> 00:48:11,040
Speaker 3: except for the continent of my origin, and so I

894
00:48:11,080 --> 00:48:13,200
Speaker 3: just started to think there must be a way that

895
00:48:14,360 --> 00:48:16,360
Speaker 3: I can create a cultural experience where I'm bringing the

896
00:48:16,400 --> 00:48:18,920
Speaker 3: black artists because I know that the vast majority of

897
00:48:19,000 --> 00:48:20,319
Speaker 3: them have the same experience as me.

898
00:48:20,640 --> 00:48:22,320
Speaker 5: We go where we get booked and where the money's

899
00:48:22,360 --> 00:48:22,880
Speaker 5: coming from.

900
00:48:23,360 --> 00:48:27,560
Speaker 3: So it's not Africa, but somes got to give because

901
00:48:27,600 --> 00:48:28,680
Speaker 3: these people love the music.

902
00:48:29,200 --> 00:48:32,080
Speaker 5: They listening to the music and it's not peripheral. It's

903
00:48:32,160 --> 00:48:33,560
Speaker 5: like they.

904
00:48:33,840 --> 00:48:35,920
Speaker 3: Love the music. You know what I'm saying. It is

905
00:48:35,960 --> 00:48:38,239
Speaker 3: significant to them in their lives. They're living with it,

906
00:48:38,480 --> 00:48:41,520
Speaker 3: they're learning from it, and they wish we would come.

907
00:48:42,560 --> 00:48:45,279
Speaker 5: So I knew there would be a way, and I

908
00:48:45,320 --> 00:48:45,719
Speaker 5: knew that it.

909
00:48:45,719 --> 00:48:49,920
Speaker 3: Would involve a lot of favors, a lot of friends,

910
00:48:50,080 --> 00:48:52,279
Speaker 3: and just like people believing in that vision and that

911
00:48:52,360 --> 00:48:53,320
Speaker 3: it should move around.

912
00:48:53,480 --> 00:48:54,920
Speaker 5: So I was there in South Africa.

913
00:48:54,960 --> 00:48:57,720
Speaker 3: Obviously, I'm thinking Ghana, you know, I'm thinking about Chance,

914
00:48:59,280 --> 00:49:02,200
Speaker 3: I'm thinking about just other friends of mine like Kaylani

915
00:49:02,320 --> 00:49:06,520
Speaker 3: and you know, just big artists with a revolutionary mindset.

916
00:49:06,880 --> 00:49:10,320
Speaker 3: And I was also thinking it should be in South Africa,

917
00:49:10,400 --> 00:49:11,680
Speaker 3: should be in Ethiopia.

918
00:49:12,000 --> 00:49:13,840
Speaker 5: China was the one that suggested Jamaica.

919
00:49:15,520 --> 00:49:18,560
Speaker 3: You know what I'm saying because his grandfather was Garbiac

920
00:49:19,719 --> 00:49:21,240
Speaker 3: and so like now I think.

921
00:49:21,120 --> 00:49:23,080
Speaker 5: We're kind of like just thinking about drawing like.

922
00:49:23,680 --> 00:49:28,480
Speaker 3: A global star, you know, triangle too, I mean shape,

923
00:49:28,520 --> 00:49:32,600
Speaker 3: you know what I mean, like globally of global blackness

924
00:49:32,600 --> 00:49:34,520
Speaker 3: and painting that picture.

925
00:49:35,000 --> 00:49:36,600
Speaker 5: I love it. I love it. We saw a chance

926
00:49:36,640 --> 00:49:39,000
Speaker 5: in Chicago at Soul House. He was telling us about it.

927
00:49:39,400 --> 00:49:40,160
Speaker 5: I was doing it, so.

928
00:49:42,640 --> 00:49:47,359
Speaker 4: Everybody was there that was.

929
00:49:45,920 --> 00:49:48,279
Speaker 5: He was like block at this old house.

930
00:49:48,480 --> 00:49:51,960
Speaker 4: Everybody told us about it.

931
00:49:52,360 --> 00:49:54,480
Speaker 6: We said that we we we weren't going to make it.

932
00:49:54,520 --> 00:49:57,160
Speaker 6: But this year we will be in Ghanna at the

933
00:49:57,239 --> 00:49:59,600
Speaker 6: end of December an event. We're doing an event out there.

934
00:50:00,560 --> 00:50:02,160
Speaker 4: So we got a show called market Mondays. We told

935
00:50:02,160 --> 00:50:03,960
Speaker 4: about stocks investing. So we were on a world tour

936
00:50:04,000 --> 00:50:06,319
Speaker 4: with that show. We did Toronto, we did London, We're

937
00:50:06,360 --> 00:50:09,359
Speaker 4: going to Chicago. We did la and then the last

938
00:50:09,400 --> 00:50:11,200
Speaker 4: stop of the year is going to be in Ghana

939
00:50:11,400 --> 00:50:11,960
Speaker 4: in December.

940
00:50:12,200 --> 00:50:13,879
Speaker 5: That's great, We'll come to Chicago and Ghana.

941
00:50:13,920 --> 00:50:15,800
Speaker 3: Right now, you're speaking to people out there, Yeah, you

942
00:50:15,880 --> 00:50:16,600
Speaker 3: know who you're talking to.

943
00:50:16,719 --> 00:50:18,440
Speaker 4: Yet we're still working on it.

944
00:50:18,800 --> 00:50:21,000
Speaker 3: Let's talk man, Let me, let me think about that

945
00:50:21,040 --> 00:50:23,640
Speaker 3: because I got some I got, I got an ill

946
00:50:23,719 --> 00:50:24,160
Speaker 3: nigga for.

947
00:50:24,080 --> 00:50:27,960
Speaker 5: You got to talk to talk to chatter. I got chatter.

948
00:50:28,040 --> 00:50:30,000
Speaker 3: He owns like all the hotels that we stay and

949
00:50:30,040 --> 00:50:34,160
Speaker 3: he was a huge helping just like a blessing in

950
00:50:34,239 --> 00:50:38,080
Speaker 3: the festival because he's got these brilliant hotels, one of

951
00:50:38,120 --> 00:50:41,640
Speaker 3: them called the One Oxford Hotel, and he gave us

952
00:50:41,680 --> 00:50:44,640
Speaker 3: mad rooms, you know what I mean. And that's where

953
00:50:44,719 --> 00:50:49,280
Speaker 3: Toby was staying and Jeremiah was staying, and but Cheddar

954
00:50:49,320 --> 00:50:55,120
Speaker 3: also does like natural resources and thrilling a lot of development,

955
00:50:55,719 --> 00:50:58,759
Speaker 3: and that I could talk to, I think it would

956
00:50:58,760 --> 00:50:59,160
Speaker 3: be nice.

957
00:50:59,320 --> 00:51:02,160
Speaker 4: Let's let's check, lets connect the doughts on that.

958
00:51:01,560 --> 00:51:02,160
Speaker 5: We gotta do it.

959
00:51:03,440 --> 00:51:07,239
Speaker 3: But he's I'm telling you, like this dude will blow

960
00:51:07,280 --> 00:51:12,480
Speaker 3: your mind though, because like his ambition is so boundless.

961
00:51:12,480 --> 00:51:15,000
Speaker 3: See I mean when when I took chance over there

962
00:51:15,000 --> 00:51:16,760
Speaker 3: to sit down with him and we were just talking

963
00:51:16,800 --> 00:51:19,879
Speaker 3: about him helping us out with the festival, and then

964
00:51:19,920 --> 00:51:22,120
Speaker 3: he took us into this room. I hope I'm not

965
00:51:22,239 --> 00:51:25,200
Speaker 3: like blowing his secret or something, but took us into

966
00:51:25,239 --> 00:51:29,200
Speaker 3: this room where it was like maybe four times three

967
00:51:29,200 --> 00:51:31,200
Speaker 3: times the size of this room, but it was all

968
00:51:31,280 --> 00:51:35,080
Speaker 3: full of miniature models of this smart city that he's

969
00:51:35,160 --> 00:51:36,920
Speaker 3: planning in the central region of Ghana.

970
00:51:37,000 --> 00:51:37,239
Speaker 5: Wow.

971
00:51:37,400 --> 00:51:41,440
Speaker 3: And so it's like he's starting with the industrial component

972
00:51:41,760 --> 00:51:47,240
Speaker 3: and like you know, certain like mining and minerals, et cetera,

973
00:51:47,520 --> 00:51:48,040
Speaker 3: and that's.

974
00:51:47,840 --> 00:51:50,720
Speaker 5: Gonna be the you know, foundation of the city.

975
00:51:50,760 --> 00:51:53,680
Speaker 3: Then over here at a safe distance is like the

976
00:51:53,719 --> 00:52:00,040
Speaker 3: residential and the universities he's gonna build. And then like

977
00:52:00,040 --> 00:52:02,480
Speaker 3: like you know, the art at the beginning is designed

978
00:52:02,480 --> 00:52:05,279
Speaker 3: by David I. J who's a Ghanian architect who did

979
00:52:05,320 --> 00:52:07,680
Speaker 3: the Smithsonian, et cetera.

980
00:52:07,760 --> 00:52:10,160
Speaker 5: It's working on affirmation, Yo, the man is on a

981
00:52:10,280 --> 00:52:10,880
Speaker 5: high level.

982
00:52:10,920 --> 00:52:14,000
Speaker 3: Like I'm talking about this space times three all full

983
00:52:14,000 --> 00:52:16,520
Speaker 3: of miniature models of this city.

984
00:52:16,560 --> 00:52:19,160
Speaker 5: He's building this like city of the future.

985
00:52:19,280 --> 00:52:22,400
Speaker 4: No, definitely definitely want to build it. Yes, it's definitely

986
00:52:22,400 --> 00:52:26,560
Speaker 4: want to connect building. Yeah, definitely, and you pop out

987
00:52:26,560 --> 00:52:27,840
Speaker 4: if you could make it, man.

988
00:52:28,080 --> 00:52:29,759
Speaker 5: Yeah, man, No, I would love to.

989
00:52:29,840 --> 00:52:29,960
Speaker 4: Man.

990
00:52:29,960 --> 00:52:31,440
Speaker 5: I'm so glad y'all going down there.

991
00:52:31,440 --> 00:52:34,440
Speaker 3: And honestly, it's just like it's so dope to see

992
00:52:35,200 --> 00:52:40,560
Speaker 3: the bridge like being built and used and like to

993
00:52:40,560 --> 00:52:44,359
Speaker 3: be a part of it. And I know it's going

994
00:52:44,440 --> 00:52:47,719
Speaker 3: to keep going and just turn into so many more

995
00:52:47,760 --> 00:52:49,720
Speaker 3: beautiful things. I don't know that there's been a time

996
00:52:50,160 --> 00:52:53,520
Speaker 3: when it has been a trend before.

997
00:52:53,320 --> 00:52:55,040
Speaker 5: For black people to go to Africa.

998
00:52:55,160 --> 00:52:55,760
Speaker 4: That's the fact.

999
00:52:56,480 --> 00:52:57,600
Speaker 5: I mean, that's part of the mission.

1000
00:52:57,640 --> 00:53:00,640
Speaker 6: And you know, just reading from how you envisioned it,

1001
00:53:00,640 --> 00:53:04,360
Speaker 6: it was let's create the new narrative. Yeah, if we

1002
00:53:04,400 --> 00:53:06,680
Speaker 6: have an opportunity for our platform and for what you're

1003
00:53:06,719 --> 00:53:09,560
Speaker 6: doing to shape the new narrative of Ghana, let's do

1004
00:53:09,640 --> 00:53:12,440
Speaker 6: it right. We were joking about Snowfall, but when I

1005
00:53:12,440 --> 00:53:15,040
Speaker 6: saw the episode of how beautiful they made Ghana look,

1006
00:53:15,080 --> 00:53:16,799
Speaker 6: I'm like, so far who has done this?

1007
00:53:17,120 --> 00:53:18,640
Speaker 5: And so like, we're going there with the same attent.

1008
00:53:18,760 --> 00:53:19,640
Speaker 5: Let's change the narrative.

1009
00:53:19,880 --> 00:53:22,720
Speaker 6: Let's make sure that we can bridge, you know, African

1010
00:53:22,760 --> 00:53:23,920
Speaker 6: Americans with the continent.

1011
00:53:25,080 --> 00:53:27,160
Speaker 3: That Snowfall ship was so ill and it also did

1012
00:53:27,200 --> 00:53:30,360
Speaker 3: show though that it's like all the shit is cyclical,

1013
00:53:30,480 --> 00:53:32,920
Speaker 3: like it has happened. But we're just in a time

1014
00:53:33,480 --> 00:53:37,960
Speaker 3: when everything's more visible, you know what I'm saying. And

1015
00:53:38,040 --> 00:53:42,800
Speaker 3: so it's been easier in the past to convince us

1016
00:53:43,000 --> 00:53:46,719
Speaker 3: as Black Americans, as Africans that were divided that we

1017
00:53:46,840 --> 00:53:49,600
Speaker 3: don't respect or carry about each other It's been easier

1018
00:53:49,640 --> 00:53:52,160
Speaker 3: to convince us of that than it is now because

1019
00:53:52,160 --> 00:53:54,759
Speaker 3: now it's like, no, you can see people do can

1020
00:53:54,920 --> 00:53:55,520
Speaker 3: people want to lan.

1021
00:53:55,600 --> 00:53:57,600
Speaker 6: It's like when Nas was saying it in Belly, he

1022
00:53:57,719 --> 00:54:00,880
Speaker 6: was going, it was like Africa and that was so

1023
00:54:01,360 --> 00:54:03,280
Speaker 6: why he wanted to go. We didn't see the visual

1024
00:54:03,360 --> 00:54:05,440
Speaker 6: aspects of what he was looking at, and so like

1025
00:54:05,520 --> 00:54:08,200
Speaker 6: to have this generation to have technology advance to a

1026
00:54:08,280 --> 00:54:11,560
Speaker 6: point was like, no, this is what's happening, y'all should go.

1027
00:54:11,840 --> 00:54:12,680
Speaker 5: We was on Nigeria.

1028
00:54:12,719 --> 00:54:16,040
Speaker 6: I remember sitting that and looking out and they goes

1029
00:54:16,120 --> 00:54:18,600
Speaker 6: and I'm like, I've never seen a beach in Africa before,

1030
00:54:18,880 --> 00:54:20,520
Speaker 6: and I'm sitting I'm like, this feels like this could

1031
00:54:20,560 --> 00:54:23,520
Speaker 6: be Miami. The way this looks that nobody's ever showed

1032
00:54:23,520 --> 00:54:24,080
Speaker 6: it to us before.

1033
00:54:24,239 --> 00:54:26,760
Speaker 3: So like, damn, that's crazy because Africa's beaches are shitting

1034
00:54:26,840 --> 00:54:27,400
Speaker 3: on Miami.

1035
00:54:27,480 --> 00:54:27,600
Speaker 4: Bro.

1036
00:54:28,360 --> 00:54:31,520
Speaker 3: This is what I'm saying, Like there's a reason why

1037
00:54:31,600 --> 00:54:33,680
Speaker 3: they came to them beaches and was like, oh, yeah,

1038
00:54:33,719 --> 00:54:35,080
Speaker 3: we gotta run this place.

1039
00:54:37,000 --> 00:54:39,400
Speaker 5: It's like, yo, the wealth.

1040
00:54:39,520 --> 00:54:42,719
Speaker 3: And that's the thing is like Africa has been portrayed

1041
00:54:43,120 --> 00:54:47,480
Speaker 3: in a narrative of poverty and of lack but that's

1042
00:54:47,520 --> 00:54:52,279
Speaker 3: the same reason why they called Iceland that, you know,

1043
00:54:52,640 --> 00:54:54,719
Speaker 3: when it's really like a gorgeous place, they want to

1044
00:54:54,760 --> 00:54:56,640
Speaker 3: send you off all green, you know what I mean,

1045
00:54:56,719 --> 00:54:58,120
Speaker 3: Like it's beautiful, it's all green.

1046
00:54:58,200 --> 00:54:59,960
Speaker 5: They called it Iceland so that you wouldn't come.

1047
00:55:00,120 --> 00:55:04,319
Speaker 3: Like Africa has been portrayed as poverty and lack when

1048
00:55:04,560 --> 00:55:09,600
Speaker 3: in fact it's like the most resource rich continent on

1049
00:55:09,640 --> 00:55:12,080
Speaker 3: the planet. And that's not just the gold in the ground,

1050
00:55:12,080 --> 00:55:14,120
Speaker 3: that the diamonds in the mines, that the koltan and

1051
00:55:14,160 --> 00:55:20,399
Speaker 3: our iPhones, like that's literally the beaches, the like wildlife,

1052
00:55:20,080 --> 00:55:23,520
Speaker 3: the water, the fruit. It's like I'll be sitting in

1053
00:55:23,560 --> 00:55:28,200
Speaker 3: Ghana sometimes, like I don't know how I've been tricked

1054
00:55:28,280 --> 00:55:30,600
Speaker 3: to think in the city it's beautiful, you know what

1055
00:55:30,600 --> 00:55:32,880
Speaker 3: I mean, Like I had to find beauty in it,

1056
00:55:33,080 --> 00:55:36,000
Speaker 3: you know, but it's like that's real beauty, that's actual

1057
00:55:36,320 --> 00:55:37,440
Speaker 3: natural beauty.

1058
00:55:37,560 --> 00:55:39,759
Speaker 6: Like that shit is good for your spirit, you know

1059
00:55:39,760 --> 00:55:42,799
Speaker 6: what I'm saying. Yeah, I read that like that was

1060
00:55:42,800 --> 00:55:45,560
Speaker 6: a place that you go to meditate. I'm like, you

1061
00:55:45,640 --> 00:55:46,680
Speaker 6: makes sense to it makes.

1062
00:55:46,560 --> 00:55:51,440
Speaker 4: Sense, Vic. I know, we gotta run. My brother appreciate you, no,

1063
00:55:51,560 --> 00:55:54,759
Speaker 4: appreciate you all. Anything that you want to make the

1064
00:55:54,800 --> 00:55:58,160
Speaker 4: people aware your website for your cannabis brain anything like that.

1065
00:55:58,400 --> 00:56:01,239
Speaker 3: Yeah, man, that's ninety three boys dot com. You can

1066
00:56:01,280 --> 00:56:03,719
Speaker 3: follow us on Instagram at ninety three Boys with a

1067
00:56:03,800 --> 00:56:07,040
Speaker 3: Z b O y Z, follow me at vic mensa

1068
00:56:07,320 --> 00:56:09,839
Speaker 3: on everything, and uh, you know, if you.

1069
00:56:09,760 --> 00:56:11,759
Speaker 5: Come to Chicago, man, come shop with us. Man, you

1070
00:56:11,800 --> 00:56:13,799
Speaker 5: know what I mean. We'll be out here sometime soon too.

1071
00:56:14,120 --> 00:56:17,640
Speaker 3: We will be in Chicago, Yes we will, patron, I

1072
00:56:17,680 --> 00:56:19,520
Speaker 3: got y'all when y'all coming, man, I'll just make.

1073
00:56:20,600 --> 00:56:23,400
Speaker 5: October twenty second. Hey, let's take a note of that

1074
00:56:23,480 --> 00:56:25,360
Speaker 5: so we can Yes, sir.

1075
00:56:25,360 --> 00:56:31,360
Speaker 4: If you're too easy for real, because the uh, the

1076
00:56:31,520 --> 00:56:33,480
Speaker 4: music is coming out right now.

1077
00:56:33,680 --> 00:56:37,120
Speaker 3: And I got a new song called Swish that's me

1078
00:56:37,160 --> 00:56:40,160
Speaker 3: a chance and G Eazy just came out a few

1079
00:56:40,200 --> 00:56:42,960
Speaker 3: days ago. The video is on the way. That's what

1080
00:56:43,080 --> 00:56:45,640
Speaker 3: this jacket is from. It's from the video. That's why

1081
00:56:45,680 --> 00:56:46,200
Speaker 3: I got this.

1082
00:56:46,360 --> 00:56:48,919
Speaker 5: You know what I mean. So go stream.

1083
00:56:48,640 --> 00:56:52,320
Speaker 3: Swish, Spotify, Apple Music, YouTube, wherever you consume music.

1084
00:56:52,600 --> 00:56:55,080
Speaker 5: It's available album on the way.

1085
00:56:55,880 --> 00:56:58,439
Speaker 4: There you have it, ladies and gentlemen, Thank you guys

1086
00:56:58,480 --> 00:57:00,000
Speaker 4: for rocking with us. We'll see you next week.

1087
00:57:00,239 --> 00:57:01,359
Speaker 5: Pace, Pace an.

1088
00:57:01,320 --> 00:57:05,840
Speaker 1: Illegal alien from Guatemala charged with raping a child in Massachusetts.

1089
00:57:06,160 --> 00:57:09,560
Speaker 1: An MS thirteen gang member from Al Salvador accused of

1090
00:57:09,680 --> 00:57:13,680
Speaker 1: murdering a Texas man of Venezuelan charged with filming and

1091
00:57:13,760 --> 00:57:17,600
Speaker 1: selling child pornography in Michigan. These are just some of

1092
00:57:17,640 --> 00:57:21,320
Speaker 1: the heinous migrant criminals caught because of President Donald J.

1093
00:57:21,400 --> 00:57:25,200
Speaker 1: Trump's leadership. I'm Christy Noman, the United States Secretary of

1094
00:57:25,240 --> 00:57:30,040
Speaker 1: Homeland Security. Under President Trump, attempted illegal border crossings are

1095
00:57:30,080 --> 00:57:33,440
Speaker 1: at the lowest levels ever recorded, and over one hundred

1096
00:57:33,480 --> 00:57:37,400
Speaker 1: thousand illegal aliens have been arrested. If you are here illegally,

1097
00:57:37,880 --> 00:57:41,200
Speaker 1: your next you will be fine nearly one thousand dollars

1098
00:57:41,240 --> 00:57:45,360
Speaker 1: a day, imprisoned and deported, you will never return. But

1099
00:57:45,440 --> 00:57:48,959
Speaker 1: if you register using our CBP home app and leave now,

1100
00:57:49,360 --> 00:57:52,479
Speaker 1: you could be allowed to return legally. Do what's right.

1101
00:57:53,040 --> 00:57:58,000
Speaker 1: Leave now. Under President Trump, America's laws, border and families

1102
00:57:58,200 --> 00:57:59,000
Speaker 1: will be protected.

1103
00:57:59,120 --> 00:58:01,240
Speaker 2: Sponsored by United States Department of Homeland Security,