1 00:00:00,280 --> 00:00:03,800 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,720 Speaker 1: shorten up the season? All things even? Are you buying 3 00:00:06,880 --> 00:00:10,200 Speaker 1: NBA or are you buying NFL? Michael bar the n 4 00:00:10,280 --> 00:00:13,320 Speaker 1: C Double A and a whole lot of money going on, 5 00:00:13,480 --> 00:00:16,919 Speaker 1: Scott very basic math here. More bidders means more money 6 00:00:17,000 --> 00:00:19,400 Speaker 1: and the leaders in the sports industry. Time to bring 7 00:00:19,440 --> 00:00:23,120 Speaker 1: in our guest, hal Steinbrunner, National Hockey leagu Commissioner Garrett Bettman, 8 00:00:23,160 --> 00:00:26,239 Speaker 1: Patriots President Jonathan Kraft, pe Boomberg, part owner of the 9 00:00:26,280 --> 00:00:29,840 Speaker 1: Golden State Warriors, Austin red Sox CEO Sam Kennedy, Bloomberg 10 00:00:30,000 --> 00:00:33,839 Speaker 1: Business of Sports from Bloomberg Radio. Hello, I'm Michael Lar 11 00:00:33,960 --> 00:00:37,000 Speaker 1: and I'm Scottshnik. Every week at this time plus Mondays 12 00:00:37,000 --> 00:00:39,360 Speaker 1: and Wednesdays and Thursdays, we explore the big money istores 13 00:00:39,400 --> 00:00:42,519 Speaker 1: in the world of sports Today. A conversation with the 14 00:00:42,680 --> 00:00:46,440 Speaker 1: David B. Falk and Down, Professor of Sport Management at 15 00:00:46,479 --> 00:00:51,320 Speaker 1: Syracuse University, Rick Burton on the international expansion of US 16 00:00:51,360 --> 00:00:54,520 Speaker 1: sports is going to be a tipping point year when 17 00:00:54,560 --> 00:00:57,400 Speaker 1: the NFL actually determines whether or not it can shift 18 00:00:57,480 --> 00:01:01,800 Speaker 1: from panalog networks to the companies like Amazon or YouTube 19 00:01:02,160 --> 00:01:05,160 Speaker 1: or Twitter, Facebook, Google. I think we're going to see 20 00:01:05,160 --> 00:01:08,480 Speaker 1: a huge shift here more with Rick Burton coming up, 21 00:01:08,480 --> 00:01:10,480 Speaker 1: but first let's look at the top stories of the week. 22 00:01:10,560 --> 00:01:14,720 Speaker 1: Joining us is Bloomberg Business of Sports reporter Evan nov Williams. 23 00:01:14,720 --> 00:01:16,960 Speaker 1: Just like every other week, Welcome Evan, thank you. Yes, 24 00:01:17,440 --> 00:01:19,840 Speaker 1: what's our first top alright? Like this topic? We're talking 25 00:01:19,840 --> 00:01:23,000 Speaker 1: about our topics. What do you mean? Even the serious ones, 26 00:01:23,040 --> 00:01:26,840 Speaker 1: even the serious ones, but this one European soccer, the 27 00:01:26,880 --> 00:01:30,399 Speaker 1: Super League, and some people are saying no, some people 28 00:01:30,440 --> 00:01:33,039 Speaker 1: are saying, like the leagues that need these teams to 29 00:01:33,400 --> 00:01:37,560 Speaker 1: have a league. But we've seen for years now sort 30 00:01:37,600 --> 00:01:40,840 Speaker 1: of that revenue sharing idea and disparity of how do 31 00:01:40,920 --> 00:01:43,200 Speaker 1: the big clubs get along and they make so much 32 00:01:43,200 --> 00:01:45,080 Speaker 1: more than the smaller clubs and they need to share 33 00:01:45,120 --> 00:01:47,880 Speaker 1: more revenue and all that. But the top clubs are 34 00:01:47,920 --> 00:01:50,400 Speaker 1: the top clubs, and these are the draws. Evan. If 35 00:01:50,440 --> 00:01:53,880 Speaker 1: you're watching Saturday morning your NBCs N when I'm watching, 36 00:01:54,040 --> 00:01:56,240 Speaker 1: when you I'm sorry, when you're if you see it's 37 00:01:56,280 --> 00:02:00,320 Speaker 1: Wigan versus Sunderland, are you hanging around or are you 38 00:02:00,360 --> 00:02:05,040 Speaker 1: need or you need Chelsea? You need Man, you Man City, 39 00:02:05,240 --> 00:02:07,960 Speaker 1: Liverpool Arsenal. Do you only stay for the top team. 40 00:02:08,320 --> 00:02:10,880 Speaker 1: You know, the casual fan knows those brands. I watch 41 00:02:11,840 --> 00:02:15,400 Speaker 1: Magnostic mostly, But you're right, the most fans really want, 42 00:02:15,560 --> 00:02:19,400 Speaker 1: you know. And there's this super league, the proposal here, uh, 43 00:02:19,520 --> 00:02:22,240 Speaker 1: sixteen clubs. You know, it's the five big ones from 44 00:02:22,240 --> 00:02:25,360 Speaker 1: the e PL. Plus you know, you're Bayern, Munich, your Barcelona, 45 00:02:25,400 --> 00:02:28,639 Speaker 1: your Real Madrid, You're you're Juventus, paris A Germain. Yes, 46 00:02:28,919 --> 00:02:31,600 Speaker 1: there's no question that there are clubs that hold up 47 00:02:31,639 --> 00:02:35,359 Speaker 1: a vast majority of the interest for their national leagues. 48 00:02:35,560 --> 00:02:37,799 Speaker 1: But and and this is the argument that FIFA has 49 00:02:37,800 --> 00:02:41,119 Speaker 1: made recently. It's all part of a much bigger structure 50 00:02:41,240 --> 00:02:43,480 Speaker 1: right within. I think a lot of American sports fans 51 00:02:43,480 --> 00:02:46,480 Speaker 1: don't realize this, but international soccer at the club level 52 00:02:46,680 --> 00:02:49,320 Speaker 1: is very structured. You know. It's structured all the way 53 00:02:49,360 --> 00:02:53,160 Speaker 1: through the ninth Division in England, all the way up 54 00:02:53,160 --> 00:02:56,040 Speaker 1: through the English Premier League. And within FIFA there are 55 00:02:56,080 --> 00:02:58,480 Speaker 1: you know, the governing bodies, and then there's the confederations, 56 00:02:58,520 --> 00:03:00,840 Speaker 1: and then there's the leagues. It's a structured Your your 57 00:03:00,840 --> 00:03:03,840 Speaker 1: membership in FIFA is even kind of contingent on the 58 00:03:03,880 --> 00:03:06,960 Speaker 1: structure of the domestic league within your country UM and 59 00:03:07,000 --> 00:03:10,400 Speaker 1: FIFA has said this this week that teams that play 60 00:03:10,440 --> 00:03:13,520 Speaker 1: in this super league, if it were to happen, UM 61 00:03:13,800 --> 00:03:16,160 Speaker 1: players that play on those teams might not be eligible 62 00:03:16,440 --> 00:03:19,000 Speaker 1: for international soccer. And that would be I think a 63 00:03:19,720 --> 00:03:21,680 Speaker 1: something more. You know how much money you know what 64 00:03:21,680 --> 00:03:22,919 Speaker 1: it would be out there if you had all the 65 00:03:23,160 --> 00:03:25,960 Speaker 1: top teams in the European leagues get together. And just 66 00:03:26,120 --> 00:03:28,320 Speaker 1: by the way, that for our investors out there who 67 00:03:28,320 --> 00:03:30,920 Speaker 1: listen to this from RAIN and KKR, etcetera, do this 68 00:03:30,960 --> 00:03:35,480 Speaker 1: with the n c A, find those top twenty two 69 00:03:35,520 --> 00:03:37,880 Speaker 1: schools and break away the football. So what else we 70 00:03:37,920 --> 00:03:42,320 Speaker 1: got bar next topic? Bids do for foxes regional sports networks. 71 00:03:42,320 --> 00:03:44,280 Speaker 1: Now we put in a bid, but they told us 72 00:03:44,280 --> 00:03:50,280 Speaker 1: get out of here. Regular they bid us. But here, 73 00:03:50,280 --> 00:03:52,520 Speaker 1: I mean, here we go. Now we're into the Let's 74 00:03:52,600 --> 00:03:55,800 Speaker 1: look under the covers a little bit, right. What are 75 00:03:55,800 --> 00:04:00,000 Speaker 1: we seeing here? We're getting a peek at what's for sale. 76 00:04:00,040 --> 00:04:02,920 Speaker 1: Some of the numbers behind what these r s n 77 00:04:03,000 --> 00:04:05,760 Speaker 1: s generate again hyper local if you want to look 78 00:04:05,840 --> 00:04:07,840 Speaker 1: like baseball. They have a lot of things, but they 79 00:04:07,840 --> 00:04:10,720 Speaker 1: have a lot of baseball on these networks. They they 80 00:04:10,720 --> 00:04:14,960 Speaker 1: are hyper hyper local, big audiences, local price tag of 81 00:04:15,040 --> 00:04:18,479 Speaker 1: about twenty billion dollars. And because this is all part 82 00:04:18,520 --> 00:04:20,920 Speaker 1: of the Fox sale to Disney and now they have, 83 00:04:21,040 --> 00:04:23,880 Speaker 1: Disney has to divest itself of these rs n's to 84 00:04:23,880 --> 00:04:28,240 Speaker 1: get approval um. You've got private equity, you've got media companies, 85 00:04:28,400 --> 00:04:31,400 Speaker 1: You've got ice Cube showing some interest in this. It 86 00:04:31,440 --> 00:04:33,440 Speaker 1: would be very interesting see where the opening bids come 87 00:04:33,480 --> 00:04:35,440 Speaker 1: and then where it goes from here. Many people think 88 00:04:35,440 --> 00:04:37,359 Speaker 1: by the end to include all the bankers we've spoken to, 89 00:04:37,440 --> 00:04:39,280 Speaker 1: and we've said on this show that in the end 90 00:04:39,440 --> 00:04:42,120 Speaker 1: it winds up back at Fox. Anyway, let's move on now. 91 00:04:42,240 --> 00:04:45,800 Speaker 1: Are we talking about the Floyd Mayweather fight? Oh, Evan 92 00:04:45,880 --> 00:04:47,640 Speaker 1: wanted to talk Maywe I just think we need to 93 00:04:47,680 --> 00:04:49,839 Speaker 1: close the loop on this. We we rightfully threw some 94 00:04:49,880 --> 00:04:52,240 Speaker 1: cold water on this potential New Year's Eve fight a 95 00:04:52,240 --> 00:04:54,800 Speaker 1: couple of days ago. Uh, maybe we didn't throw enough 96 00:04:54,800 --> 00:04:56,520 Speaker 1: cold water on it. It sounds like the fight might 97 00:04:56,520 --> 00:05:00,120 Speaker 1: not even happen at all. Mayweather participated in a s 98 00:05:00,200 --> 00:05:03,760 Speaker 1: conference in Japan earlier this week, and then the day 99 00:05:03,800 --> 00:05:07,279 Speaker 1: after on his Instagram account essentially contradicted everything that happened 100 00:05:07,279 --> 00:05:09,960 Speaker 1: at the press conference. Claiming that he never agreed to 101 00:05:09,960 --> 00:05:11,839 Speaker 1: a real fight, that it was going to be an exhibition, 102 00:05:11,920 --> 00:05:14,640 Speaker 1: the three round, nine minute thing that was never supposed 103 00:05:14,640 --> 00:05:16,680 Speaker 1: to be on TV, just for rich people that wanted 104 00:05:16,720 --> 00:05:20,160 Speaker 1: to watch it live want a mess. This is seems 105 00:05:20,200 --> 00:05:22,760 Speaker 1: fair to say that this is probably not happening, and 106 00:05:22,800 --> 00:05:24,880 Speaker 1: if it does happen, it's not happening in the in 107 00:05:24,920 --> 00:05:27,520 Speaker 1: the way that maybe a lot of people first thought 108 00:05:27,560 --> 00:05:29,640 Speaker 1: when when it was announced another night on the bar 109 00:05:29,720 --> 00:05:34,360 Speaker 1: social calendar just opened up four am on New Year's Day. 110 00:05:34,960 --> 00:05:37,240 Speaker 1: I gotta find something else to do. It was warming 111 00:05:37,320 --> 00:05:40,719 Speaker 1: up for Texas Southern versus. I don't know some other. 112 00:05:40,880 --> 00:05:43,720 Speaker 1: I'm sorry I couldn't come up with some directional state. 113 00:05:44,240 --> 00:05:47,000 Speaker 1: Let's get to this week's interview now with Rick Burton. 114 00:05:47,160 --> 00:05:49,760 Speaker 1: He's the David B. Falk and Dad Professor of Sports 115 00:05:49,800 --> 00:05:53,080 Speaker 1: Management at Syracuse University, my alma mater. He serves as 116 00:05:53,080 --> 00:05:55,800 Speaker 1: the school's faculty athlete representative to the n c a 117 00:05:55,800 --> 00:05:58,120 Speaker 1: A and was the Chief Marketing Officer for the US 118 00:05:58,160 --> 00:06:01,560 Speaker 1: Olympic Committee at the Beijing two thousand and eight Summer Olympics. 119 00:06:01,800 --> 00:06:04,200 Speaker 1: And Mr Rick, welcome to the program. You're at the 120 00:06:04,240 --> 00:06:07,719 Speaker 1: Fall College of sport. What's the most important thing that 121 00:06:07,880 --> 00:06:11,160 Speaker 1: students in your program are being taught. I think the 122 00:06:11,200 --> 00:06:13,640 Speaker 1: important thing is, I would like to believe, is not 123 00:06:13,720 --> 00:06:16,679 Speaker 1: only leadership of being able to it's the old Wayne 124 00:06:16,680 --> 00:06:20,120 Speaker 1: Gretzky line to skate where the puck is going. And 125 00:06:20,520 --> 00:06:22,640 Speaker 1: I think that you've got to be looking at the 126 00:06:22,920 --> 00:06:25,840 Speaker 1: universe of sport and and it's pretty large, and it's 127 00:06:25,839 --> 00:06:29,840 Speaker 1: pretty fragmented, and understand how media is changing. You've got 128 00:06:29,839 --> 00:06:32,520 Speaker 1: to understand, you know, where sports leagues are going, the 129 00:06:32,560 --> 00:06:35,599 Speaker 1: growth of the sports um. I think there's so many 130 00:06:35,720 --> 00:06:38,560 Speaker 1: nuances right now. And then at the same time, I 131 00:06:38,600 --> 00:06:41,000 Speaker 1: think you've got to be picking up, you know, skills 132 00:06:41,080 --> 00:06:44,640 Speaker 1: that are going to be desired inside our industry and 133 00:06:44,680 --> 00:06:47,680 Speaker 1: whether that's marketing or finance. One of the big areas 134 00:06:47,720 --> 00:06:51,400 Speaker 1: that we're really pioneering is in sport analytics and and 135 00:06:51,440 --> 00:06:53,680 Speaker 1: I think it's giving a lot of our students a 136 00:06:53,760 --> 00:06:56,920 Speaker 1: really great entree into the sports industry. It's these days, 137 00:06:56,920 --> 00:06:58,520 Speaker 1: if you don't have your NBA, you can't work in 138 00:06:58,520 --> 00:07:01,080 Speaker 1: the front office of a team. It seems that way. 139 00:07:01,080 --> 00:07:05,359 Speaker 1: And I think we're really attracting incredibly intelligent kids that 140 00:07:05,440 --> 00:07:08,080 Speaker 1: are looking to blend kind of the the science and 141 00:07:08,080 --> 00:07:13,200 Speaker 1: the analytics of sport with their career aspirations. I have 142 00:07:13,280 --> 00:07:16,040 Speaker 1: to ask back in New York day. From two thousand 143 00:07:16,120 --> 00:07:18,840 Speaker 1: three to two thousand seven, you were the commissioner of 144 00:07:18,920 --> 00:07:25,160 Speaker 1: Australia's Sydney based National Basketball League and more importantly Too 145 00:07:25,280 --> 00:07:28,640 Speaker 1: Continent League with teams in Australia, New Zealand and Singapore. 146 00:07:29,280 --> 00:07:31,800 Speaker 1: What was that like and can you bring it to 147 00:07:31,880 --> 00:07:35,720 Speaker 1: us today about what it means to have the global 148 00:07:35,800 --> 00:07:37,960 Speaker 1: game and what it means for to have that global 149 00:07:38,000 --> 00:07:41,120 Speaker 1: impact in sports. Well, I was probably one of the 150 00:07:41,120 --> 00:07:44,080 Speaker 1: best experiences of my life. Australia is just a great 151 00:07:44,120 --> 00:07:46,640 Speaker 1: place to live and the people there are just so 152 00:07:46,760 --> 00:07:49,080 Speaker 1: fantastic to work with. But I think what we were 153 00:07:49,120 --> 00:07:52,600 Speaker 1: looking at is almost to a degree, the UEFA model. 154 00:07:52,840 --> 00:07:55,360 Speaker 1: You know that what you have in Europe with the 155 00:07:55,440 --> 00:07:58,000 Speaker 1: ep L and the Bundesliga and all the great teams 156 00:07:58,040 --> 00:08:00,240 Speaker 1: that are all over Europe, and when you start to 157 00:08:00,280 --> 00:08:04,120 Speaker 1: think about Australian, New Zealand and Asia, you know, you 158 00:08:04,120 --> 00:08:08,120 Speaker 1: start to get to about half the world's population is 159 00:08:08,160 --> 00:08:10,680 Speaker 1: on that side of the planet. And I think that 160 00:08:10,720 --> 00:08:13,360 Speaker 1: there was an opportunity and we started to build out 161 00:08:14,240 --> 00:08:17,160 Speaker 1: how we could view our product. And I've belonged been 162 00:08:17,280 --> 00:08:20,480 Speaker 1: somebody saying, you know, it's a global economy and it's 163 00:08:20,480 --> 00:08:24,160 Speaker 1: a digital economy, and I think that those leagues in 164 00:08:24,240 --> 00:08:27,800 Speaker 1: the NBA is probably the greatest example of that. Um 165 00:08:27,920 --> 00:08:32,360 Speaker 1: those leagues that understand how to transmit their content digitally 166 00:08:32,400 --> 00:08:33,959 Speaker 1: are going to be ahead of the curve. And I 167 00:08:34,000 --> 00:08:36,040 Speaker 1: think that's where we were starting to go before I 168 00:08:36,080 --> 00:08:38,199 Speaker 1: came back to the States. Let's be honest, rick O 169 00:08:38,320 --> 00:08:39,760 Speaker 1: Nbar you know what he really learned and what he 170 00:08:39,800 --> 00:08:41,959 Speaker 1: really like that that's where he really got a fond 171 00:08:42,000 --> 00:08:46,880 Speaker 1: appreciation for something called a hard salary cap. Before that, 172 00:08:46,960 --> 00:08:48,880 Speaker 1: rick I don't remember you say we've got to have 173 00:08:48,920 --> 00:08:51,400 Speaker 1: hard salary cap, But after your job as commissioner, that's 174 00:08:51,440 --> 00:08:54,240 Speaker 1: what you were always preaching. We actually had a really 175 00:08:54,320 --> 00:08:57,360 Speaker 1: unique approach to parity. And you know how in the 176 00:08:57,440 --> 00:09:01,000 Speaker 1: United States we use the draft system. Over there, we 177 00:09:01,160 --> 00:09:04,120 Speaker 1: created a point system and every player in the league 178 00:09:04,160 --> 00:09:07,200 Speaker 1: was rated and teams weren't allowed to go over a 179 00:09:07,240 --> 00:09:11,080 Speaker 1: certain point cap, let alone a salary cap. So it 180 00:09:11,200 --> 00:09:13,720 Speaker 1: was an interesting way of trying to ensure that you 181 00:09:13,760 --> 00:09:15,720 Speaker 1: didn't get what you're seeing a lot of in the 182 00:09:15,800 --> 00:09:19,160 Speaker 1: NBA right now is uh, teams that are are so 183 00:09:19,280 --> 00:09:22,120 Speaker 1: likely to win and teams that are so likely to lose. 184 00:09:22,679 --> 00:09:25,040 Speaker 1: But I joked in class the other day the tanking 185 00:09:25,120 --> 00:09:28,520 Speaker 1: is now the American way, so you know, tank your 186 00:09:28,520 --> 00:09:31,680 Speaker 1: way to success. I just feel bad for the fans 187 00:09:31,720 --> 00:09:33,400 Speaker 1: of those teams who have to go through two or 188 00:09:33,440 --> 00:09:36,400 Speaker 1: three years of no chance at all of their team 189 00:09:36,480 --> 00:09:39,560 Speaker 1: have been competitive and generous two or three the process 190 00:09:39,679 --> 00:09:42,679 Speaker 1: was five or six. Yeah, well, I agree Rick to 191 00:09:42,760 --> 00:09:45,360 Speaker 1: tie back. I mean the experience you had overseason and 192 00:09:45,360 --> 00:09:48,480 Speaker 1: the stuff that you tell your students. How much is 193 00:09:48,480 --> 00:09:51,640 Speaker 1: is sports now? Are there any domestic only sports anymore? 194 00:09:51,720 --> 00:09:53,720 Speaker 1: Or how how much is the is the international piece 195 00:09:53,760 --> 00:09:56,480 Speaker 1: of what all these sports are doing? Uh? Coming up 196 00:09:56,480 --> 00:09:59,120 Speaker 1: in class, Well, it's it's a trap question in the 197 00:09:59,160 --> 00:10:02,120 Speaker 1: sense that it's E need to suggest that both baseball 198 00:10:02,160 --> 00:10:05,880 Speaker 1: and American football, just for international listeners who think of 199 00:10:05,920 --> 00:10:09,439 Speaker 1: football as being soccer, but an American baseball and American 200 00:10:09,520 --> 00:10:13,360 Speaker 1: football have a challenge in front of them, which is 201 00:10:13,400 --> 00:10:16,880 Speaker 1: how to make their product more global. Um, the NFL 202 00:10:16,960 --> 00:10:21,120 Speaker 1: is doing more in London, doing more in Mexico City. 203 00:10:21,200 --> 00:10:24,600 Speaker 1: I think the NBA is far ahead of that curve. 204 00:10:24,679 --> 00:10:27,640 Speaker 1: But basketball is much more of a global game. I 205 00:10:27,679 --> 00:10:29,760 Speaker 1: think the National Hockey League has really got to think 206 00:10:29,760 --> 00:10:33,360 Speaker 1: about how to get into Northern Europe more aggressively, and 207 00:10:33,400 --> 00:10:35,800 Speaker 1: I think they're doing some of that. But UM, the 208 00:10:35,840 --> 00:10:39,160 Speaker 1: games that we have domestically supported and that relied at 209 00:10:39,200 --> 00:10:43,720 Speaker 1: least initially on attendance and then initially on US TV 210 00:10:43,880 --> 00:10:47,800 Speaker 1: broadcast contracts. One is going to be a tipping point 211 00:10:47,920 --> 00:10:50,559 Speaker 1: year when the NFL actually determines whether or not it 212 00:10:50,640 --> 00:10:54,800 Speaker 1: can shift from you know, analog networks like NBC, CBS, 213 00:10:54,880 --> 00:10:58,320 Speaker 1: even if we now accept them as digital networks UM, 214 00:10:58,360 --> 00:11:04,959 Speaker 1: to the companies like Amazon, On or YouTube or Twitter, Facebook, Google. UM. 215 00:11:05,040 --> 00:11:07,320 Speaker 1: I think we're going to see a huge shift here. 216 00:11:07,880 --> 00:11:10,480 Speaker 1: And what will be interesting is whether or about those 217 00:11:10,520 --> 00:11:14,080 Speaker 1: global organizations will pay for leagues that may only have 218 00:11:14,160 --> 00:11:17,440 Speaker 1: domestic appeal. We are chatting with Rick Burton, and I 219 00:11:17,520 --> 00:11:19,640 Speaker 1: say this Rick with with all love for the man 220 00:11:19,640 --> 00:11:23,400 Speaker 1: of the David B. Fucking Down Professor at the David 221 00:11:23,840 --> 00:11:26,599 Speaker 1: David B. Fox School it Sports of Sports Administration or 222 00:11:26,640 --> 00:11:29,719 Speaker 1: Management at Syracuse. UM. And if you've ever dealt with 223 00:11:29,800 --> 00:11:32,040 Speaker 1: David you know probably why it's called all those things. 224 00:11:32,080 --> 00:11:35,760 Speaker 1: But we do love the guy. UM part of your 225 00:11:35,800 --> 00:11:39,920 Speaker 1: background is also now in college sports. You're the athlete 226 00:11:39,920 --> 00:11:42,000 Speaker 1: representative to the n C A A and the A 227 00:11:42,160 --> 00:11:46,079 Speaker 1: C C. How would you determine where are we? Where 228 00:11:46,120 --> 00:11:48,160 Speaker 1: is the n C A A. You see the litigation, 229 00:11:49,000 --> 00:11:52,920 Speaker 1: you see sort of the trial. Where is college sports? 230 00:11:53,000 --> 00:11:55,080 Speaker 1: What's the right word for it? Well, I think it's 231 00:11:55,200 --> 00:11:59,360 Speaker 1: it's massively appealing, but it's also massively under attack from 232 00:11:59,400 --> 00:12:01,440 Speaker 1: a lot of direct actions. And I think that the 233 00:12:01,480 --> 00:12:03,760 Speaker 1: funny thing is is that we we make the n 234 00:12:03,760 --> 00:12:06,080 Speaker 1: C double A out to be the evil entity, and 235 00:12:06,120 --> 00:12:08,839 Speaker 1: I'm not sure that that's fair. Um, the n C 236 00:12:08,960 --> 00:12:12,040 Speaker 1: double A is an association of institutions, and I'm not 237 00:12:12,080 --> 00:12:14,680 Speaker 1: trying to take them off the hot seat, but we 238 00:12:14,760 --> 00:12:17,600 Speaker 1: have to understand that the presidents of the universities are 239 00:12:17,640 --> 00:12:19,880 Speaker 1: the ones that determine the direction that the n C 240 00:12:20,040 --> 00:12:23,960 Speaker 1: double A goes. UM, and the presidents of these universities 241 00:12:24,040 --> 00:12:26,360 Speaker 1: own the outcome of the n C double A. And 242 00:12:26,400 --> 00:12:30,800 Speaker 1: while much is asked of Mark Emmert to steer this association, 243 00:12:31,800 --> 00:12:34,320 Speaker 1: we are the members and we are the voting members 244 00:12:34,360 --> 00:12:39,200 Speaker 1: that determine how the association runs. Um. I'm bullish on 245 00:12:39,240 --> 00:12:42,840 Speaker 1: what college sports represents in America. I think it's hugely 246 00:12:42,920 --> 00:12:46,520 Speaker 1: relevant at the D one, two, and three levels, but 247 00:12:46,600 --> 00:12:49,560 Speaker 1: I think it faces its challenges both in court and 248 00:12:49,640 --> 00:12:52,240 Speaker 1: both in what it does on the field. And you know, 249 00:12:52,320 --> 00:12:55,560 Speaker 1: every time we have a scandal, a lot of people 250 00:12:55,840 --> 00:12:58,280 Speaker 1: the only SoundBite you can go to is that the 251 00:12:58,440 --> 00:13:01,679 Speaker 1: n C Double A needs to do something. But if 252 00:13:01,720 --> 00:13:04,160 Speaker 1: we were going to talk about the Michigan state situation, 253 00:13:04,200 --> 00:13:06,839 Speaker 1: if we were going to talk about Maryland, these are 254 00:13:06,880 --> 00:13:11,040 Speaker 1: incidences that start locally and then we tend to blame nationally. 255 00:13:12,000 --> 00:13:14,840 Speaker 1: I think if you look at other countries of the world, 256 00:13:14,880 --> 00:13:17,240 Speaker 1: they would give their eye teeth to have a farm 257 00:13:17,440 --> 00:13:21,280 Speaker 1: system like the American n C Double A, which feeds 258 00:13:21,640 --> 00:13:25,800 Speaker 1: the US Olympic Committee and feeds pro basketball, Pro baseball, 259 00:13:25,880 --> 00:13:30,000 Speaker 1: Pro hockey, Pro football. UM. It's a great little farm 260 00:13:30,120 --> 00:13:35,520 Speaker 1: system that's also providing student athletes with really high quality educations. 261 00:13:35,640 --> 00:13:39,319 Speaker 1: So accepting that college sports is a tremendous asset and 262 00:13:39,600 --> 00:13:42,360 Speaker 1: it's not going away, but also that the current model, 263 00:13:43,320 --> 00:13:45,280 Speaker 1: both I think at the n c A level and 264 00:13:45,400 --> 00:13:48,960 Speaker 1: at the institution level needs some tweaking. Where do you 265 00:13:49,040 --> 00:13:52,600 Speaker 1: see the change coming. I mean, it certainly feels as 266 00:13:52,600 --> 00:13:57,040 Speaker 1: though we're heading towards a massive alteration of some sort. 267 00:13:57,120 --> 00:13:59,040 Speaker 1: I don't know what it is, but I'm curious as 268 00:13:59,080 --> 00:14:01,679 Speaker 1: to what you see of this momentum leading towards in 269 00:14:01,760 --> 00:14:04,640 Speaker 1: college sports. Well, I think there's a there's a loud 270 00:14:04,760 --> 00:14:08,719 Speaker 1: chorus of voices that believe that the student athletes are 271 00:14:08,720 --> 00:14:12,079 Speaker 1: being taken advantage of, that they're not getting what they 272 00:14:12,160 --> 00:14:14,960 Speaker 1: could get or what they should get. Um. I was 273 00:14:15,040 --> 00:14:18,200 Speaker 1: just down at Clemson's football facility the other day having 274 00:14:18,240 --> 00:14:22,440 Speaker 1: to see Dabo Sweeney and yeah, the one with the slide, 275 00:14:22,560 --> 00:14:26,400 Speaker 1: and um, those guys are living better than any of 276 00:14:26,480 --> 00:14:31,080 Speaker 1: us in terms of having the facilities available to them, 277 00:14:31,120 --> 00:14:35,680 Speaker 1: receiving the you know, full scholarships, room and board, tuition, 278 00:14:36,000 --> 00:14:40,800 Speaker 1: you know, food, clothing, medical care. Uh and and while 279 00:14:40,880 --> 00:14:43,200 Speaker 1: many of them, in fact most of them will not 280 00:14:43,360 --> 00:14:46,840 Speaker 1: go on to play professionally, the quality of life that 281 00:14:46,960 --> 00:14:50,000 Speaker 1: they are living is possibly the best quality of life 282 00:14:50,000 --> 00:14:52,960 Speaker 1: that they may ever have. Now, that's not as an 283 00:14:52,960 --> 00:14:56,920 Speaker 1: apologist for how good some schools have it or created 284 00:14:57,040 --> 00:15:00,360 Speaker 1: for their athletes, because there's still someone else out there. Well, 285 00:15:00,680 --> 00:15:03,520 Speaker 1: a coach is making seven million dollars a year, or 286 00:15:03,560 --> 00:15:07,440 Speaker 1: the university is building you know, more buildings because it's 287 00:15:07,440 --> 00:15:10,240 Speaker 1: bringing in all this money, Um, I think you're going 288 00:15:10,280 --> 00:15:16,680 Speaker 1: to see the pendulums switch, shift, slide, swing towards providing 289 00:15:16,760 --> 00:15:20,800 Speaker 1: I think, even more opportunities for the student athletes. But 290 00:15:20,920 --> 00:15:23,720 Speaker 1: we tend to only talk about football and basketball, and 291 00:15:23,760 --> 00:15:26,920 Speaker 1: you've got to swing those opportunities for the cross country 292 00:15:26,960 --> 00:15:29,720 Speaker 1: runners and the women's field hockey players and the women's 293 00:15:29,720 --> 00:15:33,320 Speaker 1: ice hockey players. They have to be the beneficiaries of 294 00:15:33,360 --> 00:15:36,000 Speaker 1: any of the changes that I think are possibly coming. 295 00:15:36,800 --> 00:15:39,040 Speaker 1: I love going through your bio. One of the things 296 00:15:39,120 --> 00:15:41,280 Speaker 1: that you've done, you still do it now. You're a 297 00:15:41,280 --> 00:15:46,560 Speaker 1: motivational speaker and your recent engagements included Chip Ganassi racing, 298 00:15:46,640 --> 00:15:50,680 Speaker 1: NASCAR and indie racing. You shouldn't have told me that, 299 00:15:52,280 --> 00:15:55,320 Speaker 1: Thank God. Just know Detroit. On the resume, someone said, 300 00:15:55,360 --> 00:15:58,440 Speaker 1: what my favorite sports number two is football? Number one 301 00:15:58,720 --> 00:16:01,760 Speaker 1: is racing. So I've been a die hard racing fans. 302 00:16:01,840 --> 00:16:03,360 Speaker 1: You know. You know what they say in the South, 303 00:16:03,560 --> 00:16:07,280 Speaker 1: it's it's number two is football number one in spring football, 304 00:16:09,720 --> 00:16:13,600 Speaker 1: especially in Alabama. Bless your heart, it's it's good to 305 00:16:13,680 --> 00:16:17,120 Speaker 1: hear a racing fan just on the on the radio, 306 00:16:17,240 --> 00:16:20,400 Speaker 1: or on any form of media, because I don't think 307 00:16:20,400 --> 00:16:22,800 Speaker 1: it gets nearly as much as it could. You don't think. 308 00:16:23,720 --> 00:16:26,920 Speaker 1: I always say this stuff is a meritocracy, especially when 309 00:16:26,920 --> 00:16:29,520 Speaker 1: you talk about how much these leagues, like I hear 310 00:16:29,680 --> 00:16:32,720 Speaker 1: the w NBA players saying we deserve more money and 311 00:16:32,800 --> 00:16:35,760 Speaker 1: NASCAR says more people should watch. Is it not the 312 00:16:35,800 --> 00:16:38,520 Speaker 1: purest form of meritocracy the sport itself. If you can play, 313 00:16:38,640 --> 00:16:41,240 Speaker 1: you can play, as David Stern used to say, and 314 00:16:41,440 --> 00:16:44,400 Speaker 1: with eyeballs. If people want to watch it, don't watch it. 315 00:16:45,320 --> 00:16:47,680 Speaker 1: And I think they do, but I don't know that 316 00:16:47,720 --> 00:16:50,920 Speaker 1: the mainstream media. I mean, if you look at NASCAR's 317 00:16:51,000 --> 00:16:54,560 Speaker 1: numbers are Formula ones numbers worldwide, and I think that's 318 00:16:54,600 --> 00:17:00,320 Speaker 1: where the American um process is sometimes very narrow. The 319 00:17:00,400 --> 00:17:05,000 Speaker 1: domestic scene does not really understand how big certain sports 320 00:17:05,000 --> 00:17:09,840 Speaker 1: are worldwide. F one probably has more eyeballs UM than 321 00:17:09,920 --> 00:17:13,240 Speaker 1: a lot of our mainstream sports here in America. They 322 00:17:13,320 --> 00:17:16,880 Speaker 1: just don't race here in the United States very often. Uh. 323 00:17:16,920 --> 00:17:19,480 Speaker 1: And so the meritocracy is one that we kind of 324 00:17:19,520 --> 00:17:21,720 Speaker 1: look at a lot of times with an American set 325 00:17:21,760 --> 00:17:23,720 Speaker 1: of eyes. You just hit the nail on the head 326 00:17:23,760 --> 00:17:26,920 Speaker 1: because here it was like, okay, F one, that's nice, 327 00:17:27,200 --> 00:17:29,639 Speaker 1: go over and see the German grownd Prie. All of 328 00:17:29,680 --> 00:17:32,159 Speaker 1: a sudden, it's like, oh my gosh, it's you know, 329 00:17:32,280 --> 00:17:35,640 Speaker 1: it's huge, and I just wonder, why can't we move 330 00:17:35,680 --> 00:17:38,080 Speaker 1: it on a global level? And that's even with NASCAR. 331 00:17:38,119 --> 00:17:40,720 Speaker 1: Why can't that happen? Well, it's a good question, and 332 00:17:40,760 --> 00:17:42,760 Speaker 1: I think the answer is going to be in social 333 00:17:42,800 --> 00:17:45,400 Speaker 1: media that you've got to take those drivers and you've 334 00:17:45,400 --> 00:17:47,399 Speaker 1: got to make them relevant so that when you have 335 00:17:47,560 --> 00:17:51,720 Speaker 1: a Spanish or an Italian or an Australian driver in NASCAR, 336 00:17:52,320 --> 00:17:55,400 Speaker 1: um that you're really playing that out across the globe. 337 00:17:55,400 --> 00:17:58,240 Speaker 1: But that being said, a lot of the racers in 338 00:17:58,280 --> 00:18:01,000 Speaker 1: the world don't want to just turn left. Uh, they 339 00:18:01,000 --> 00:18:03,159 Speaker 1: don't want to go in circles, and so you know, 340 00:18:03,200 --> 00:18:06,159 Speaker 1: the Australian equivalent of NASCAR is much more of a 341 00:18:06,240 --> 00:18:09,960 Speaker 1: road course type thing. But that aside, you know the 342 00:18:10,040 --> 00:18:13,920 Speaker 1: NASCAR numbers, how many people are watching or following NASCAR 343 00:18:14,080 --> 00:18:17,480 Speaker 1: compared to how many or following MLS or the NHL 344 00:18:17,720 --> 00:18:20,919 Speaker 1: or or even to some degree, Major League Baseball in 345 00:18:21,040 --> 00:18:24,879 Speaker 1: terms of ratings UM and baseball is a concern for me. 346 00:18:24,920 --> 00:18:28,240 Speaker 1: I'm teaching an Honors baseball class and role of baseball 347 00:18:28,240 --> 00:18:31,840 Speaker 1: and American culture right now at Syracuse and and I'm 348 00:18:31,960 --> 00:18:34,760 Speaker 1: I'm concerned for a game that I think has been 349 00:18:35,119 --> 00:18:38,320 Speaker 1: such a touchstone in the American public or for the 350 00:18:38,359 --> 00:18:42,040 Speaker 1: American public over the last hundred and fifty years, um 351 00:18:42,119 --> 00:18:44,360 Speaker 1: that the game is starting to really lose a lot 352 00:18:44,400 --> 00:18:47,920 Speaker 1: of its residents. We are speaking with Rick Burton, sports 353 00:18:48,119 --> 00:18:51,600 Speaker 1: management professor at Syracuse University and in a former life, Rick, 354 00:18:51,840 --> 00:18:54,480 Speaker 1: you ran marketing for the USOC during the two tho 355 00:18:54,880 --> 00:18:59,120 Speaker 1: Olympics in in Fijing. One of the biggest Olympic stories man, 356 00:18:59,280 --> 00:19:00,960 Speaker 1: I can think of it a couple of years came 357 00:19:01,000 --> 00:19:03,639 Speaker 1: out very recently the U s o C took the 358 00:19:03,680 --> 00:19:07,399 Speaker 1: early steps towards desertifying USA Gymnastics in the wake of 359 00:19:08,200 --> 00:19:12,520 Speaker 1: that horrible sexual assault scandal with Larry Nasser. Um. For 360 00:19:12,560 --> 00:19:15,000 Speaker 1: folks out there who maybe saw the news but don't 361 00:19:15,000 --> 00:19:18,159 Speaker 1: fully comprehend exactly how big a step this is, can 362 00:19:18,200 --> 00:19:19,760 Speaker 1: you put it in context or how big a deal 363 00:19:19,840 --> 00:19:21,320 Speaker 1: is it that the U s o C is taking 364 00:19:21,320 --> 00:19:24,280 Speaker 1: this step with gymnastics. Well, it's a major deal. And 365 00:19:24,320 --> 00:19:26,600 Speaker 1: I think it's because a lot of people don't understand 366 00:19:26,600 --> 00:19:28,440 Speaker 1: what the U s o C does and how the 367 00:19:28,520 --> 00:19:31,399 Speaker 1: national governing bodies the n g b S dial into 368 00:19:31,440 --> 00:19:35,720 Speaker 1: the U s o C. I think for that organization 369 00:19:35,800 --> 00:19:40,760 Speaker 1: in Colorado Springs to de certify the national body for 370 00:19:40,840 --> 00:19:44,679 Speaker 1: a sport that has an awful lot of participants, and 371 00:19:44,760 --> 00:19:46,960 Speaker 1: to say if they go through with it, you're gonna 372 00:19:47,000 --> 00:19:50,600 Speaker 1: need to restructure and become a whole new organization. You know, 373 00:19:50,600 --> 00:19:54,560 Speaker 1: you're gonna have to become America Gymnastics. Um. It's gonna 374 00:19:54,600 --> 00:19:59,560 Speaker 1: be disruptive, like you wouldn't believe inside um the gymnastics world, 375 00:19:59,800 --> 00:20:02,760 Speaker 1: and it's going to affect potentially the pipeline of America 376 00:20:02,840 --> 00:20:06,159 Speaker 1: turning out the next Simon Biles. You know, of America 377 00:20:06,280 --> 00:20:09,919 Speaker 1: having gold medal winners in gymnastics in future Olympics. We 378 00:20:09,960 --> 00:20:12,120 Speaker 1: talked about this on the podcast earlier this week. But 379 00:20:12,200 --> 00:20:16,400 Speaker 1: when you think about marketing for the game's flash forward 380 00:20:16,440 --> 00:20:20,639 Speaker 1: to in Tokyo, how does America approach kind of marketing 381 00:20:21,119 --> 00:20:25,840 Speaker 1: gymnastics knowing that you know what's going on in the background. Yeah, 382 00:20:25,920 --> 00:20:27,960 Speaker 1: without being a wise guy, I think they're gonna have 383 00:20:28,000 --> 00:20:31,400 Speaker 1: to be very, very careful because I think every time 384 00:20:31,440 --> 00:20:34,320 Speaker 1: they try to suggest that something good has been done 385 00:20:34,359 --> 00:20:37,040 Speaker 1: that they put in new leadership, they're going to need 386 00:20:37,080 --> 00:20:40,119 Speaker 1: to be certain that they've got everything right. Um. The 387 00:20:40,480 --> 00:20:44,600 Speaker 1: gymnastics just installed the new president or chair uh and 388 00:20:44,720 --> 00:20:47,399 Speaker 1: she lasted I think less than a month because she 389 00:20:47,520 --> 00:20:50,600 Speaker 1: put something out on Twitter that was immediately deemed defense 390 00:20:50,640 --> 00:20:54,560 Speaker 1: and how is that background search right? And and you know, 391 00:20:54,600 --> 00:20:57,200 Speaker 1: the background search could have been complete, and it could 392 00:20:57,200 --> 00:20:59,600 Speaker 1: have been everything that you would have wanted in a 393 00:20:59,680 --> 00:21:04,080 Speaker 1: higher ring process. But what wasn't understood was how raw 394 00:21:04,240 --> 00:21:07,399 Speaker 1: the wounds are that we associate right now with USA 395 00:21:07,520 --> 00:21:12,680 Speaker 1: Gymnastics And anyone who's involved with that organization is going 396 00:21:12,720 --> 00:21:16,320 Speaker 1: to have to be incredibly astute and I think very 397 00:21:16,440 --> 00:21:19,080 Speaker 1: very nimble. Um. And if the U s o C 398 00:21:19,320 --> 00:21:22,960 Speaker 1: goes through with what I think is a very real threat, UM, 399 00:21:23,000 --> 00:21:25,720 Speaker 1: I think you're going to have a whole new approach 400 00:21:25,760 --> 00:21:29,199 Speaker 1: to how gymnastics and maybe a lot of youth sport 401 00:21:29,240 --> 00:21:32,000 Speaker 1: in America is going to be addressed going forward. When 402 00:21:32,000 --> 00:21:35,199 Speaker 1: you look at the summer slate of games, gymnastics is 403 00:21:35,200 --> 00:21:37,440 Speaker 1: one of, if not the most popular, I would think 404 00:21:37,480 --> 00:21:41,879 Speaker 1: from a from an American TV viewership perspective, UM that 405 00:21:42,000 --> 00:21:45,960 Speaker 1: does this affect Does it affect NBC, the rights holder 406 00:21:46,040 --> 00:21:49,760 Speaker 1: that's carrying these games? I think it's a really insightful question, 407 00:21:49,840 --> 00:21:51,480 Speaker 1: and I think it does affect them. I mean, the 408 00:21:51,520 --> 00:21:54,639 Speaker 1: two traditional sports that carried the Olympics year in a 409 00:21:54,720 --> 00:21:58,200 Speaker 1: year out, except they never were annual events was figure 410 00:21:58,200 --> 00:22:01,320 Speaker 1: skating in the Winter Games and women's gymnastics in the 411 00:22:01,400 --> 00:22:05,159 Speaker 1: in the Summer Games. I think basketball has come on recently, 412 00:22:05,240 --> 00:22:08,920 Speaker 1: and the men's basketball has probably become the more watched 413 00:22:09,880 --> 00:22:13,680 Speaker 1: or more highly watched, uh, depending on how you understand 414 00:22:13,720 --> 00:22:16,760 Speaker 1: primetime and day parts. But I think there's a major 415 00:22:16,840 --> 00:22:22,240 Speaker 1: issue for NBC, particularly if they don't have great female 416 00:22:22,280 --> 00:22:26,160 Speaker 1: gymnasts from the US. We are chatting with Rick Burton, 417 00:22:26,200 --> 00:22:29,359 Speaker 1: the David B. Falcon dat professor at Syracuse University, and 418 00:22:29,440 --> 00:22:32,520 Speaker 1: Rick on the macro scale, what about the Olympics in general? 419 00:22:33,320 --> 00:22:36,919 Speaker 1: Cities are pulling out that they're withdrawing bids. More and 420 00:22:36,920 --> 00:22:39,520 Speaker 1: more seem to be saying it's just not worth it 421 00:22:39,600 --> 00:22:42,480 Speaker 1: for us to invest all these dollars and perhaps have 422 00:22:42,560 --> 00:22:45,639 Speaker 1: white elephants. How concerned is the IOC or how how 423 00:22:45,680 --> 00:22:48,000 Speaker 1: concerned should it be? Well, you've tied me up for 424 00:22:48,359 --> 00:22:51,560 Speaker 1: a perfect shout out for Sports Business journal. I just did. 425 00:22:51,680 --> 00:22:55,040 Speaker 1: Scott a co author to column that's in this week's 426 00:22:55,080 --> 00:22:59,040 Speaker 1: issue with Sports Business Journal on that very topic, and 427 00:22:58,440 --> 00:23:02,280 Speaker 1: when was an ounce the bid process had seven cities 428 00:23:02,320 --> 00:23:04,600 Speaker 1: and they're down to about two and a half right now, 429 00:23:04,640 --> 00:23:09,480 Speaker 1: and and headed towards two. Um, because if Calgary pulls out, 430 00:23:10,200 --> 00:23:12,439 Speaker 1: I think you'll be left with Stockholm and and a 431 00:23:12,520 --> 00:23:16,000 Speaker 1: too city bid from Italy, and uh, you're down to 432 00:23:16,240 --> 00:23:22,680 Speaker 1: essentially what happened with Paris and l A. For UM, 433 00:23:22,680 --> 00:23:24,439 Speaker 1: I think the IOC has really got to look at 434 00:23:24,440 --> 00:23:27,560 Speaker 1: the bidding process. H the number of events, the number 435 00:23:27,600 --> 00:23:30,840 Speaker 1: of days, the infrastructure that they require. I mean these days. 436 00:23:31,240 --> 00:23:34,679 Speaker 1: To want to host the Olympics means that you have 437 00:23:34,800 --> 00:23:38,280 Speaker 1: to fix your own infrastructure. You have to build better highways, 438 00:23:38,280 --> 00:23:40,359 Speaker 1: you have to get rid of pollution, you have to 439 00:23:40,400 --> 00:23:43,480 Speaker 1: make sure there aren't any stray dogs on the street. Um, 440 00:23:43,720 --> 00:23:46,840 Speaker 1: you're not just building, you know, a ski jump, You're 441 00:23:46,880 --> 00:23:51,080 Speaker 1: not just building dormitories to house athletes. You're actually having 442 00:23:51,119 --> 00:23:54,920 Speaker 1: to reinvent your city. UM. I think Casey Wasserman is 443 00:23:54,920 --> 00:23:57,040 Speaker 1: going to do a phenomenal job in l A. But 444 00:23:57,480 --> 00:23:59,800 Speaker 1: the IOC has got a challenge on its hands, and 445 00:24:00,040 --> 00:24:01,760 Speaker 1: they think they're going to have to really look at 446 00:24:02,160 --> 00:24:05,920 Speaker 1: why cities aren't willing to take on those costs. Casey's 447 00:24:05,920 --> 00:24:07,680 Speaker 1: a friend of the program, he's appeared. I think the 448 00:24:07,680 --> 00:24:10,240 Speaker 1: biggest advantage obviously for l A was the fact that 449 00:24:10,680 --> 00:24:14,240 Speaker 1: all of the edifices were there, there was nothing really 450 00:24:14,280 --> 00:24:16,280 Speaker 1: to build. Yeah, and I think you got to give 451 00:24:16,280 --> 00:24:20,080 Speaker 1: a shout out to Peter uber outs back and the 452 00:24:20,119 --> 00:24:22,320 Speaker 1: fact that you Berts proved that the games could be 453 00:24:22,400 --> 00:24:26,480 Speaker 1: put on at no real cost to the taxpayer, um 454 00:24:26,560 --> 00:24:29,800 Speaker 1: that they would get everything essentially handled privately. And it's 455 00:24:29,840 --> 00:24:33,080 Speaker 1: what's made the U S so valuable to the Olympic Movement, 456 00:24:33,119 --> 00:24:36,280 Speaker 1: to the IOC is that when the Americans put their 457 00:24:36,320 --> 00:24:39,600 Speaker 1: minds to it, without me being jingoistic, they've proven that 458 00:24:39,640 --> 00:24:43,560 Speaker 1: they can make the Olympic movement. The Olympic Games UM 459 00:24:43,800 --> 00:24:47,520 Speaker 1: not be a stressor on the community, but in most 460 00:24:47,560 --> 00:24:50,280 Speaker 1: other places, when you look at Athens and what's left 461 00:24:50,280 --> 00:24:53,160 Speaker 1: of that, the facilities that were built for two thousand 462 00:24:53,160 --> 00:24:56,199 Speaker 1: and four, you look at Rio right now, Um, the 463 00:24:56,240 --> 00:25:00,359 Speaker 1: Olympic Games ultimately leave a legacy that is nothing what's 464 00:25:00,400 --> 00:25:03,639 Speaker 1: promised seven years in advance of the games. Uh in 465 00:25:03,800 --> 00:25:07,560 Speaker 1: two years after a lot of the infrastructure lays in ruins. 466 00:25:08,119 --> 00:25:10,280 Speaker 1: I go back to my original statement. I've said this 467 00:25:10,320 --> 00:25:14,119 Speaker 1: several times. Then why not just have one city that 468 00:25:14,320 --> 00:25:17,280 Speaker 1: sets up the Summer Games and one city that sets 469 00:25:17,359 --> 00:25:21,000 Speaker 1: up the Winter Games, And that would be much more 470 00:25:21,080 --> 00:25:24,840 Speaker 1: cost effective than everybody trying to bid. And everybody cheers 471 00:25:24,880 --> 00:25:27,640 Speaker 1: you we got the Olympics, but it cost a lot 472 00:25:27,680 --> 00:25:30,439 Speaker 1: of money to put it on. Well, I think if 473 00:25:30,480 --> 00:25:34,160 Speaker 1: you look back historically, ancient games are held in Olympia 474 00:25:34,200 --> 00:25:36,360 Speaker 1: and only in Olympia, and they work, and they work 475 00:25:36,440 --> 00:25:39,880 Speaker 1: for like eight hundred years. So, um, there's a logic 476 00:25:39,920 --> 00:25:42,840 Speaker 1: to what you're saying. But the US of the IOC 477 00:25:43,000 --> 00:25:47,320 Speaker 1: makes money off of these cities bidding. Um, So you 478 00:25:47,359 --> 00:25:50,000 Speaker 1: have to look at revenue generation for the IOC as 479 00:25:50,080 --> 00:25:52,679 Speaker 1: it's currently structured, and then you have to look at 480 00:25:52,680 --> 00:25:55,119 Speaker 1: whether or not it would create an advantage for a 481 00:25:55,160 --> 00:25:59,000 Speaker 1: particular country or a particular region if the games are 482 00:25:59,040 --> 00:26:02,040 Speaker 1: always in one setting. But let's take your idea and 483 00:26:02,080 --> 00:26:04,320 Speaker 1: look at an idea where you can kind of say, 484 00:26:04,600 --> 00:26:09,320 Speaker 1: kind of like the Masters the Majors in tennis. Can 485 00:26:09,359 --> 00:26:12,720 Speaker 1: you have an Australian setting of French setting in English 486 00:26:12,720 --> 00:26:16,800 Speaker 1: and American, throw in an Asian setting and African setting. 487 00:26:17,280 --> 00:26:21,320 Speaker 1: You could get this down to four to six permanent sites, 488 00:26:21,880 --> 00:26:25,760 Speaker 1: uh and then rotate the games regionally. And I think 489 00:26:25,760 --> 00:26:28,080 Speaker 1: that that's one of the solutions we put in normal 490 00:26:28,200 --> 00:26:32,200 Speaker 1: Riley and myself in this current issue of Sports Business Journal, 491 00:26:33,040 --> 00:26:37,240 Speaker 1: Rick Burton, the David B. Falking Doubt Professor of Sport 492 00:26:37,400 --> 00:26:42,040 Speaker 1: Management and Syracuse Universities David B. Falk College of Sport 493 00:26:42,400 --> 00:26:44,280 Speaker 1: and Human Dynamics, and want to get all that in. 494 00:26:45,200 --> 00:26:49,240 Speaker 1: Thank you very much. I mean about David want David's 495 00:26:49,240 --> 00:26:53,199 Speaker 1: a great guy, and David I'm blessed to be a 496 00:26:53,240 --> 00:26:57,960 Speaker 1: representative of David's kindness to Syracuse. He's he's a great guy. 497 00:26:58,560 --> 00:27:00,919 Speaker 1: Thanks so much. Thank you, guys, thanks so much. You 498 00:27:00,960 --> 00:27:10,040 Speaker 1: know what he knows Nascar, He knows racing. I love 499 00:27:10,119 --> 00:27:12,080 Speaker 1: his take on it. It's like and he said, look, 500 00:27:12,119 --> 00:27:15,840 Speaker 1: we need more people like us to talk about racing, 501 00:27:16,359 --> 00:27:19,800 Speaker 1: and and let's be honestly, there is a problem with 502 00:27:19,960 --> 00:27:23,200 Speaker 1: especially with a NASCAR because they got to fill the stands, 503 00:27:23,200 --> 00:27:25,520 Speaker 1: they got to get more people tuned in to see 504 00:27:25,600 --> 00:27:28,560 Speaker 1: NASCAR racing. And and I think he hit a point 505 00:27:28,560 --> 00:27:31,280 Speaker 1: about it. Barnet joke. I've known Rick for about twenty 506 00:27:31,359 --> 00:27:34,920 Speaker 1: years now, and my takeaway is that he's got such 507 00:27:35,280 --> 00:27:38,600 Speaker 1: a worldview and a circular view of the industry. He 508 00:27:38,680 --> 00:27:41,400 Speaker 1: was a former sports writer, then he was in academia, 509 00:27:41,960 --> 00:27:45,400 Speaker 1: then the chief marketing officer. He worked in marketing. Now 510 00:27:45,440 --> 00:27:48,120 Speaker 1: he's an education He was the commissioner of a league 511 00:27:48,160 --> 00:27:52,200 Speaker 1: in Australia. You don't find many people who can come 512 00:27:52,240 --> 00:27:55,320 Speaker 1: at the vision of sport from all those angles. He 513 00:27:55,359 --> 00:27:56,960 Speaker 1: knows what it's like to be management. He knows what 514 00:27:56,960 --> 00:27:59,719 Speaker 1: it's like to be on on the academic side, he 515 00:27:59,720 --> 00:28:02,399 Speaker 1: knows what it's like to be sort of that governing body. 516 00:28:02,600 --> 00:28:04,480 Speaker 1: And you just don't find that on so many resumes, 517 00:28:04,480 --> 00:28:06,399 Speaker 1: which is why when I have a question and I 518 00:28:06,480 --> 00:28:09,560 Speaker 1: like to bounce things off smart people, Burton is always 519 00:28:09,560 --> 00:28:12,359 Speaker 1: one of my calls. My takeaway, Uh, this David B. 520 00:28:12,520 --> 00:28:17,800 Speaker 1: Falk character seems pretty accomplished. David. He's got the endowned professorship, 521 00:28:17,960 --> 00:28:21,560 Speaker 1: He's got the school. Who is he? You're kidding right now, 522 00:28:21,960 --> 00:28:24,199 Speaker 1: You're kidding who is David Falk. I didn't want to 523 00:28:24,200 --> 00:28:26,000 Speaker 1: say it in front of Rick, but I'm curious. David 524 00:28:26,000 --> 00:28:29,120 Speaker 1: Falk former agent to Michael Jordans, built the Jordan Empire. 525 00:28:30,280 --> 00:28:35,159 Speaker 1: Alonzo Morning. He was a journalist, the most powerful agent 526 00:28:35,720 --> 00:28:38,360 Speaker 1: and when he was really at his time during the 527 00:28:38,400 --> 00:28:41,560 Speaker 1: late eighties nineties, David was the most powerful person in 528 00:28:41,600 --> 00:28:45,320 Speaker 1: basketball single handedly had the ability to shape the balance 529 00:28:45,320 --> 00:28:47,240 Speaker 1: of power in the NBA. Sorry, David, I do you 530 00:28:47,280 --> 00:28:49,920 Speaker 1: know who you are? Second takeaway, real quick, this U 531 00:28:50,000 --> 00:28:53,240 Speaker 1: S gymnastics situation is a much bigger deal than I 532 00:28:53,240 --> 00:28:56,440 Speaker 1: think some people out there are giving a credit for. Uh. 533 00:28:56,480 --> 00:28:59,960 Speaker 1: This is going to strain a lot about the Olympics. 534 00:29:00,000 --> 00:29:03,680 Speaker 1: You heard Rick talk about it, especially for rights holder NBC. 535 00:29:04,160 --> 00:29:08,080 Speaker 1: It is unclear what the US involvement in the Olympics 536 00:29:08,120 --> 00:29:10,600 Speaker 1: is going to look like. From a gymnastics perspective. There 537 00:29:10,600 --> 00:29:13,560 Speaker 1: will be a team there, but this is routinely one 538 00:29:13,600 --> 00:29:16,520 Speaker 1: of the most popular, if not the most popular games 539 00:29:16,800 --> 00:29:20,280 Speaker 1: at the Summer Games from a US perspective. Um, and 540 00:29:20,280 --> 00:29:22,680 Speaker 1: and now that the the the U S Gymnastics group 541 00:29:23,000 --> 00:29:26,040 Speaker 1: maybe de certified may not be. There's a dark cloud 542 00:29:26,080 --> 00:29:28,440 Speaker 1: hanging over the sport right now, and there's not that 543 00:29:28,520 --> 00:29:31,800 Speaker 1: much time to figure it out before before qualifiers and 544 00:29:31,840 --> 00:29:36,840 Speaker 1: before the Olympics themselves. It feels better to be a 545 00:29:36,920 --> 00:29:38,960 Speaker 1: number one than number five. I'll wear a number because 546 00:29:38,960 --> 00:29:40,480 Speaker 1: of Mike. We have a chance to go for three 547 00:29:40,520 --> 00:29:42,240 Speaker 1: in a row. Numbers are a good time. When I 548 00:29:42,360 --> 00:29:45,000 Speaker 1: first started wearing the number, how would just have the 549 00:29:45,000 --> 00:29:48,800 Speaker 1: Bloomberg business of sports the number of the week? Time 550 00:29:48,840 --> 00:29:52,000 Speaker 1: now for the number of the week. And actually I'm 551 00:29:52,000 --> 00:29:57,520 Speaker 1: gonna give me too, four and four youngest this NASCAR 552 00:29:57,600 --> 00:30:00,920 Speaker 1: champion ever obviously not one we've discussed head of time. Actually, 553 00:30:01,000 --> 00:30:03,600 Speaker 1: now you're you, you said NASCAR, You're on the right 554 00:30:03,640 --> 00:30:09,320 Speaker 1: track now that what has happened is that if you 555 00:30:09,400 --> 00:30:13,920 Speaker 1: follow what happened to Kevin Harvick, Uh he won recently, 556 00:30:14,320 --> 00:30:18,400 Speaker 1: the most recent race. Uh, he won at Texas and 557 00:30:18,440 --> 00:30:22,960 Speaker 1: then in the post race inspection there was a problem 558 00:30:23,080 --> 00:30:26,360 Speaker 1: with a spoiler. So what they did it took away 559 00:30:26,840 --> 00:30:30,960 Speaker 1: forty driver points. They took away the birth for that 560 00:30:31,040 --> 00:30:34,440 Speaker 1: win for the race, which means is going to kind 561 00:30:34,440 --> 00:30:37,400 Speaker 1: of mess him up for trying to get into the championship. 562 00:30:37,640 --> 00:30:40,640 Speaker 1: Then they suspended the crew chief for the rest of 563 00:30:40,640 --> 00:30:42,640 Speaker 1: the year. I mean this, this is a big mess 564 00:30:42,840 --> 00:30:47,239 Speaker 1: all because the spoiler did not make the inspection. If 565 00:30:47,360 --> 00:30:49,800 Speaker 1: you say so, how how big of a name is 566 00:30:49,880 --> 00:30:57,200 Speaker 1: Kevin Harvick. I've heard it ten draws. Does this wonder part? 567 00:30:57,200 --> 00:31:00,240 Speaker 1: Does this go under the if you ain't you ain't trying? Boy, 568 00:31:00,280 --> 00:31:03,960 Speaker 1: I want to say something. I will say that the 569 00:31:04,000 --> 00:31:09,520 Speaker 1: Stewart Has organization did not appeal this. Okay, so what 570 00:31:09,600 --> 00:31:13,920 Speaker 1: my my takeaway from that is sort of they did it? 571 00:31:13,960 --> 00:31:15,840 Speaker 1: Is that is that? Would that be someone's takeaway? Just 572 00:31:16,280 --> 00:31:19,280 Speaker 1: spoilers in order, folks, Come on, this is this is Nascar. 573 00:31:20,120 --> 00:31:23,920 Speaker 1: Oh man. You have been listening to Bloomberg Business of Sports, 574 00:31:23,920 --> 00:31:25,640 Speaker 1: where you're here each and every week at the same time, 575 00:31:25,680 --> 00:31:29,200 Speaker 1: plus online as an Apple podcast. You can catch that Monday's, 576 00:31:29,240 --> 00:31:32,680 Speaker 1: Wednesdays and Thursdays. I'm Mike Labarre on Twitter at bar Sports, 577 00:31:32,840 --> 00:31:35,840 Speaker 1: I'm Evan Nobe, Williams at Novie Underscore Williams, and I'm 578 00:31:35,840 --> 00:31:38,440 Speaker 1: Scott You can follow me on Twitter at Sasha Well. 579 00:31:38,440 --> 00:31:40,400 Speaker 1: Thanks for joining us, and please tune in next week 580 00:31:40,400 --> 00:31:42,040 Speaker 1: when we speak with the biggest and brightest in the 581 00:31:42,080 --> 00:31:45,640 Speaker 1: sports business industry. You're listening to Bloomberg Business of Sports, 582 00:31:45,640 --> 00:31:49,520 Speaker 1: Bloomberg Radio around the world and online where you can 583 00:31:49,560 --> 00:31:50,640 Speaker 1: find out our podcasts.