1 00:00:06,559 --> 00:00:08,119 Speaker 1: Hey, what to welcome in. I'm Doug Gotland. 2 00:00:08,200 --> 00:00:11,119 Speaker 2: This is all bold. Don Yaeger is my guest today. 3 00:00:11,720 --> 00:00:15,840 Speaker 2: He has twelve best selling books. Twelve and we'll see 4 00:00:15,840 --> 00:00:18,640 Speaker 2: if his new book, The New Science of Momentum is 5 00:00:18,680 --> 00:00:22,119 Speaker 2: his thirteenth New York Times bestseller. And it's fascinating to 6 00:00:22,160 --> 00:00:27,320 Speaker 2: me because some of the elements to his book, some 7 00:00:27,360 --> 00:00:30,040 Speaker 2: of the elements to momentum, creating momentum, keep a momentum, 8 00:00:30,040 --> 00:00:33,959 Speaker 2: building a momentum, are things that I've already tried to 9 00:00:34,080 --> 00:00:38,520 Speaker 2: use while being a head coach at Green Bay, And 10 00:00:39,600 --> 00:00:46,040 Speaker 2: these are real things. And it's interesting because my program. 11 00:00:44,880 --> 00:00:47,800 Speaker 1: We were picked last in the Horizon League. Now I 12 00:00:47,880 --> 00:00:50,320 Speaker 1: get it. Somebody's got to be picked last. There were 13 00:00:50,320 --> 00:00:51,200 Speaker 1: some other options. 14 00:00:51,560 --> 00:00:56,720 Speaker 2: We finished last last year, albeit no one seems to 15 00:00:56,760 --> 00:00:59,080 Speaker 2: be aware of who we've signed, what we've done, who 16 00:00:59,080 --> 00:01:02,960 Speaker 2: we've brought back, and kind of interesting, maybe most interesting 17 00:01:03,040 --> 00:01:05,720 Speaker 2: is Marcus Hall. My best returning player was first team 18 00:01:05,760 --> 00:01:07,880 Speaker 2: All League, yet my team was picked last. 19 00:01:07,959 --> 00:01:09,520 Speaker 1: Okay, so he's good enough to be one of the five. 20 00:01:09,360 --> 00:01:13,280 Speaker 2: Best players in the league, but we're not good enough 21 00:01:13,280 --> 00:01:15,120 Speaker 2: to will be the last place in the eleven team league. 22 00:01:15,160 --> 00:01:21,600 Speaker 2: That defies logic, But the elements of momentum are something 23 00:01:21,640 --> 00:01:23,720 Speaker 2: that we're going to use. The science of momentum that 24 00:01:23,760 --> 00:01:27,200 Speaker 2: you hear from Don the idea of culture, and culture 25 00:01:27,200 --> 00:01:32,080 Speaker 2: builds the possibility momentum and the belief in being part 26 00:01:32,080 --> 00:01:37,440 Speaker 2: of something positive, something amazing, something that truly resonates not 27 00:01:37,480 --> 00:01:40,760 Speaker 2: just in your team, in your school, but in your 28 00:01:40,800 --> 00:01:44,240 Speaker 2: town or in your state. Think of your favorite NCAA 29 00:01:44,319 --> 00:01:46,959 Speaker 2: tournament run and how that changed how you look at 30 00:01:46,959 --> 00:01:49,200 Speaker 2: that school, how you look that state, how you look 31 00:01:49,200 --> 00:01:52,760 Speaker 2: at that area, let alone the players that you remember. 32 00:01:53,480 --> 00:01:55,680 Speaker 1: Part of all ball is also going to. 33 00:01:55,600 --> 00:01:58,880 Speaker 2: Be focused, as I said on my season, on our season, 34 00:01:59,480 --> 00:02:02,680 Speaker 2: not just overall on the sport of basketball, and so 35 00:02:03,840 --> 00:02:06,000 Speaker 2: as so many of you guys are coaches or players 36 00:02:06,040 --> 00:02:09,639 Speaker 2: that listen to this, and I truly appreciate it. This 37 00:02:09,680 --> 00:02:11,760 Speaker 2: one is one that's near and dear to my heart. 38 00:02:12,400 --> 00:02:15,080 Speaker 2: How do you take a program which has been downtrodden, 39 00:02:15,120 --> 00:02:18,839 Speaker 2: with the exception of Sunny Wicks Sundance Wicks this year, 40 00:02:19,320 --> 00:02:22,520 Speaker 2: how do you take it and spark the momentum? And 41 00:02:22,600 --> 00:02:24,440 Speaker 2: I think it's all the key elements that so many 42 00:02:24,480 --> 00:02:26,640 Speaker 2: of us talk about, Yet there's actually a science to 43 00:02:26,720 --> 00:02:31,839 Speaker 2: building it that Don has studied, and Don has has identified, 44 00:02:32,320 --> 00:02:35,640 Speaker 2: and Don has allowed kind of the public and you 45 00:02:35,720 --> 00:02:38,160 Speaker 2: and me to read about. It's called the new Science 46 00:02:38,240 --> 00:02:41,400 Speaker 2: of Momentum. So, without further ado, here's my new guest 47 00:02:41,440 --> 00:02:45,960 Speaker 2: on All Ball, Don Jeger. Hey, Don, thanks so much 48 00:02:46,000 --> 00:02:48,280 Speaker 2: for taking time. There's a lot of things I want 49 00:02:48,320 --> 00:02:50,959 Speaker 2: to get to you with you, But why write this book? 50 00:02:52,320 --> 00:02:52,639 Speaker 1: Well? 51 00:02:52,919 --> 00:02:56,480 Speaker 3: It actually it started back in twenty seventeen. You'll remember 52 00:02:56,520 --> 00:02:59,120 Speaker 3: the Super Bowl with the New England Patriots who are 53 00:02:59,120 --> 00:03:02,680 Speaker 3: behind twenty eight to three to the Atlanta Falcons. Most 54 00:03:02,680 --> 00:03:05,400 Speaker 3: of America turns off the game, right because it's over. 55 00:03:05,840 --> 00:03:08,160 Speaker 3: In fact, by the middle part of the third quarter, 56 00:03:08,720 --> 00:03:13,200 Speaker 3: the prognosticators gave Atlanta a ninety nine point four percent 57 00:03:13,280 --> 00:03:15,520 Speaker 3: chance of winning the game. Right, there's no way New 58 00:03:15,560 --> 00:03:19,520 Speaker 3: England comes back. And then you know, and then we 59 00:03:19,600 --> 00:03:23,200 Speaker 3: know what happened, Right, A small thing happened. Tom Brady, 60 00:03:23,520 --> 00:03:25,880 Speaker 3: who hadn't rushed for more than eight yards but one 61 00:03:25,919 --> 00:03:29,880 Speaker 3: time all season long, suddenly escapes the pocket on third 62 00:03:29,880 --> 00:03:32,360 Speaker 3: and eight and he rushes for fifteen yards. And then 63 00:03:32,400 --> 00:03:34,800 Speaker 3: it's just the little things they start adding up. Pretty 64 00:03:34,840 --> 00:03:38,280 Speaker 3: soon they score, and they score again, and next thing 65 00:03:38,280 --> 00:03:41,120 Speaker 3: you know, they're only down by sixteen, and Brady's running 66 00:03:41,120 --> 00:03:44,160 Speaker 3: around saying, we only need two scores, two touchdowns to 67 00:03:44,280 --> 00:03:46,240 Speaker 3: two point conversions. We know the odds of that are 68 00:03:46,240 --> 00:03:49,440 Speaker 3: really low, but they but they pull it off and 69 00:03:49,480 --> 00:03:53,200 Speaker 3: they win in overtime. And the next day I came 70 00:03:53,240 --> 00:03:56,040 Speaker 3: into my office I'm down in Tallahassee, and I pulled 71 00:03:56,080 --> 00:03:58,040 Speaker 3: some of the creative folks that work for me together, 72 00:03:58,200 --> 00:04:00,400 Speaker 3: opened up the whiteboard, and I just wrote the words, 73 00:04:00,880 --> 00:04:03,760 Speaker 3: how do you turn a moment into momentum? How does 74 00:04:03,760 --> 00:04:08,080 Speaker 3: that happen? How does momentum? And can it be generated 75 00:04:08,240 --> 00:04:10,040 Speaker 3: or do we have to wait on something to happen? 76 00:04:10,160 --> 00:04:15,720 Speaker 3: Can we actually manufacture momentum? And I began kind of 77 00:04:15,760 --> 00:04:18,880 Speaker 3: an eight year research project just studying the best in 78 00:04:18,960 --> 00:04:22,320 Speaker 3: the world in four verticals, right sports, obviously because I 79 00:04:22,360 --> 00:04:25,080 Speaker 3: have so many relationships in that space. But then I 80 00:04:25,120 --> 00:04:27,560 Speaker 3: went to the military. I want to understand how how 81 00:04:27,560 --> 00:04:30,920 Speaker 3: do great generals build momentum on a battle plan? Like 82 00:04:30,960 --> 00:04:33,359 Speaker 3: how do they use it? And so I got you know, 83 00:04:33,480 --> 00:04:37,160 Speaker 3: David Petraeus and and and Stanley with Crystal, some of 84 00:04:37,200 --> 00:04:39,000 Speaker 3: the great generals of our time to sit down with 85 00:04:39,040 --> 00:04:41,800 Speaker 3: me to talk about how momentum is part of what 86 00:04:41,839 --> 00:04:44,640 Speaker 3: they do. I went to business. I got the team 87 00:04:44,640 --> 00:04:47,560 Speaker 3: at Nvidia allowed me to work with their one of 88 00:04:47,600 --> 00:04:50,119 Speaker 3: their co founders on how they built momentum to become, 89 00:04:50,800 --> 00:04:53,680 Speaker 3: you know, from a small technology company to the most 90 00:04:53,760 --> 00:04:56,600 Speaker 3: valuable company in the world today. Uh. And then I 91 00:04:57,120 --> 00:04:59,520 Speaker 3: added the world of politics, where I got James Carville 92 00:04:59,520 --> 00:05:02,159 Speaker 3: and Carl Rove to sit down and talk to me 93 00:05:02,200 --> 00:05:06,160 Speaker 3: about how you build momentum into into you know, uh, 94 00:05:06,880 --> 00:05:11,240 Speaker 3: plans for running an election, running a campaign, and ultimately 95 00:05:11,320 --> 00:05:13,440 Speaker 3: between all of it, I really came to understand you 96 00:05:13,560 --> 00:05:17,839 Speaker 3: can build momentum. It actually is something that you can. 97 00:05:18,279 --> 00:05:21,800 Speaker 3: You can construct, but most people don't know that. Most 98 00:05:21,839 --> 00:05:25,719 Speaker 3: people are waiting on something to happen, but by the 99 00:05:25,760 --> 00:05:29,640 Speaker 3: time it happens, they often missed the moment. And that's 100 00:05:29,720 --> 00:05:32,800 Speaker 3: why it was important to try to figure out not 101 00:05:32,880 --> 00:05:35,120 Speaker 3: just how to tell this story, but how to make 102 00:05:35,160 --> 00:05:38,920 Speaker 3: it actionable. Let people who are interested in believe in 103 00:05:39,000 --> 00:05:42,560 Speaker 3: momentum realize that they can. They can, they have the 104 00:05:42,600 --> 00:05:45,200 Speaker 3: ability to capture it and do something special. 105 00:05:47,040 --> 00:05:50,760 Speaker 2: Okay, so what's the what'd you find the processes? 106 00:05:51,160 --> 00:05:51,200 Speaker 3: Like? 107 00:05:51,440 --> 00:05:54,080 Speaker 2: Let again, it is the sports pod, But I still 108 00:05:54,080 --> 00:05:56,880 Speaker 2: think I think the military staff is fascinating. I think 109 00:05:56,920 --> 00:06:01,080 Speaker 2: business is fascinating as well. Again, I don't necessarily know 110 00:06:02,600 --> 00:06:06,000 Speaker 2: if I ever thought of it, the idea of creating momentum, 111 00:06:06,400 --> 00:06:09,520 Speaker 2: but I nor the idea of waiting for momentum. I 112 00:06:09,520 --> 00:06:12,320 Speaker 2: think there's momentum triggering events is kind of how my 113 00:06:12,400 --> 00:06:17,599 Speaker 2: brain always worked. So is the idea that, well, maybe 114 00:06:17,680 --> 00:06:20,760 Speaker 2: you can't truly create momentum. You can create a momentum 115 00:06:20,800 --> 00:06:25,040 Speaker 2: triggering event and correct and that starts the process. 116 00:06:25,600 --> 00:06:25,800 Speaker 4: Yeah. 117 00:06:25,839 --> 00:06:28,919 Speaker 3: But so ultimately what we came up with, Doug, is 118 00:06:28,960 --> 00:06:33,720 Speaker 3: this idea of sitting down and looking at ken there 119 00:06:33,800 --> 00:06:36,200 Speaker 3: and we built a model for momentum. So my co 120 00:06:36,279 --> 00:06:38,560 Speaker 3: author in the book as a guy by the name 121 00:06:38,600 --> 00:06:42,080 Speaker 3: of General Bernard Banks. Bernie was the chairman of his 122 00:06:42,200 --> 00:06:46,000 Speaker 3: last duty station after a thirty year career in the Army, 123 00:06:46,160 --> 00:06:48,760 Speaker 3: was he was the chairman of the Department of Behavioral 124 00:06:48,760 --> 00:06:53,080 Speaker 3: Sciences and Leadership at West Point Right, so he taught 125 00:06:53,279 --> 00:06:58,479 Speaker 3: momentum to young soldiers. But our goal was to try 126 00:06:58,480 --> 00:07:00,880 Speaker 3: to understand is there a is there's some way you 127 00:07:00,920 --> 00:07:03,280 Speaker 3: could do it? And what we found, like you, I 128 00:07:03,320 --> 00:07:06,040 Speaker 3: believe momentum always started with a spark there was something 129 00:07:06,040 --> 00:07:10,720 Speaker 3: that had to happen, a momentum defining event or creating event, right. 130 00:07:11,200 --> 00:07:13,960 Speaker 3: But what I learned from talking to these great leaders 131 00:07:14,040 --> 00:07:16,840 Speaker 3: is that there's a there's a series of events that 132 00:07:16,920 --> 00:07:19,880 Speaker 3: happen on the front end that allow you to be 133 00:07:19,880 --> 00:07:23,800 Speaker 3: best prepared to capture the moment when it occurs. And 134 00:07:23,960 --> 00:07:25,880 Speaker 3: what most people are missing is they're not doing the 135 00:07:25,920 --> 00:07:28,480 Speaker 3: work on the front end. They're not doing that that 136 00:07:28,600 --> 00:07:32,320 Speaker 3: work that exists to actually to help you when the 137 00:07:32,360 --> 00:07:36,280 Speaker 3: moment occurs, to actually turn that spark into a flame. 138 00:07:37,560 --> 00:07:40,840 Speaker 3: One of the examples a peer of yours, a friend 139 00:07:40,840 --> 00:07:46,440 Speaker 3: of yours, Buzz Williams at at Texas A and m SO. 140 00:07:46,560 --> 00:07:50,600 Speaker 3: Buzz so believes that you can prepare and actually be 141 00:07:50,760 --> 00:07:53,600 Speaker 3: ready for momentum. You can so that a little event 142 00:07:53,760 --> 00:07:58,280 Speaker 3: can suddenly become bigger than its natural state would allow 143 00:07:58,360 --> 00:08:02,080 Speaker 3: it to be. That he spends all season long off season. 144 00:08:02,200 --> 00:08:04,960 Speaker 3: In the off season, you're walking by his office, you're 145 00:08:05,000 --> 00:08:07,000 Speaker 3: one of his players. He says, hey, Doug, get in here, 146 00:08:07,560 --> 00:08:10,360 Speaker 3: and he'll open up his laptop and on the laptop 147 00:08:10,400 --> 00:08:14,960 Speaker 3: he'll have a recording of an event he has just watched, 148 00:08:15,080 --> 00:08:18,920 Speaker 3: or some sporting event, and it's usually not basketball, might 149 00:08:18,960 --> 00:08:22,840 Speaker 3: be women's volleyball, might be baseball, might be softball. And 150 00:08:22,960 --> 00:08:25,400 Speaker 3: he makes his player sit down, he hits play and 151 00:08:25,440 --> 00:08:30,400 Speaker 3: they watch six, seven, eight minutes of the contest. Then 152 00:08:30,400 --> 00:08:34,320 Speaker 3: he closes the laptop and he says, right now, what's 153 00:08:34,400 --> 00:08:37,760 Speaker 3: the time that's left in the contest, what's the score 154 00:08:38,280 --> 00:08:42,839 Speaker 3: of the event, and who has momentum? He calls a TSM, 155 00:08:43,240 --> 00:08:46,520 Speaker 3: and so he wants every player when he's because they 156 00:08:46,520 --> 00:08:48,800 Speaker 3: don't know when he's going to close laptop. Right, So, 157 00:08:48,880 --> 00:08:51,440 Speaker 3: you have to be constantly present. You have to be 158 00:08:51,480 --> 00:08:53,400 Speaker 3: in the moment. You have to be aware of what's 159 00:08:53,400 --> 00:08:59,880 Speaker 3: happening on the court, so important that your awareness become 160 00:09:00,520 --> 00:09:03,959 Speaker 3: a skill set. He argues that developing that skill, that 161 00:09:04,800 --> 00:09:07,560 Speaker 3: power to be aware of time, score, momentum at any 162 00:09:07,559 --> 00:09:12,480 Speaker 3: given moment allows him allows that player to be as 163 00:09:12,640 --> 00:09:15,000 Speaker 3: valuable on the court as somebody who really has a 164 00:09:15,000 --> 00:09:18,120 Speaker 3: great jump shot, or somebody who hits the weight room 165 00:09:18,280 --> 00:09:21,280 Speaker 3: really hard. He considers it part of their practice and 166 00:09:21,320 --> 00:09:24,960 Speaker 3: their training to constantly be aware. And he shared with 167 00:09:25,040 --> 00:09:27,560 Speaker 3: me when we're sitting down and he's laying it out 168 00:09:27,559 --> 00:09:29,520 Speaker 3: how he does it. He shared with me that there 169 00:09:29,520 --> 00:09:33,480 Speaker 3: are times during a game especially key moments in games 170 00:09:34,000 --> 00:09:36,160 Speaker 3: when he may not have his five best players on 171 00:09:36,200 --> 00:09:39,200 Speaker 3: the court, but he'll have his five players who understand 172 00:09:39,240 --> 00:09:43,720 Speaker 3: timescore momentum. Because your best player may be open with 173 00:09:43,840 --> 00:09:46,640 Speaker 3: twenty seconds left on the shot clock and think I 174 00:09:46,679 --> 00:09:49,440 Speaker 3: got to jack it out right, I'm open, but that 175 00:09:49,520 --> 00:09:51,960 Speaker 3: may be the wrong thing for the moment, right, The 176 00:09:52,000 --> 00:09:55,240 Speaker 3: moment is take it down fifteen more seconds and then 177 00:09:55,280 --> 00:09:56,040 Speaker 3: find a shot. 178 00:09:56,559 --> 00:09:58,640 Speaker 2: There's also this thing we talked about this with our group, 179 00:09:58,760 --> 00:10:02,319 Speaker 2: which is underunderstanding I love the time score momentum idea. 180 00:10:02,640 --> 00:10:05,400 Speaker 2: You have to understand your personal momentum, right, as well 181 00:10:05,400 --> 00:10:08,200 Speaker 2: as the team's momentum, as well as the momentum of 182 00:10:08,240 --> 00:10:11,000 Speaker 2: the the other of the game of the other team. 183 00:10:11,280 --> 00:10:13,880 Speaker 2: That has to be an awareness of recognition. 184 00:10:14,520 --> 00:10:17,800 Speaker 3: But that's that's the full awareness of this concept that 185 00:10:17,920 --> 00:10:21,240 Speaker 3: momentum can affect the outcome of your contest. 186 00:10:21,559 --> 00:10:22,560 Speaker 1: I don't think there's any question. 187 00:10:23,000 --> 00:10:25,400 Speaker 3: If it can affect the outcome of your contest, what 188 00:10:25,400 --> 00:10:29,439 Speaker 3: can you do to affect the outcome of momentum? And 189 00:10:29,520 --> 00:10:32,200 Speaker 3: so that's what this concept is. How do you prepare 190 00:10:32,559 --> 00:10:37,280 Speaker 3: in business? For example, you would have a you would 191 00:10:37,360 --> 00:10:40,160 Speaker 3: have a what if strategy? Right, you might gather your 192 00:10:40,240 --> 00:10:44,280 Speaker 3: leaders together and say, hey, what if what if the 193 00:10:44,320 --> 00:10:46,360 Speaker 3: president of the United States were to say, let's throw 194 00:10:46,520 --> 00:10:49,000 Speaker 3: tariffs out there on every country in the world. What 195 00:10:49,080 --> 00:10:51,240 Speaker 3: would that do to our business? Now, no one, I mean, 196 00:10:51,320 --> 00:10:53,520 Speaker 3: let's both admit that that's never going to happen, right, 197 00:10:53,600 --> 00:10:56,120 Speaker 3: No president would ever do that. But let's let's just 198 00:10:56,240 --> 00:10:59,640 Speaker 3: what if the moment and imagine it. But it's your 199 00:10:59,640 --> 00:11:04,120 Speaker 3: ability to put to prepare for the moment before the 200 00:11:04,160 --> 00:11:08,240 Speaker 3: moment exists, by thinking through what you would do when 201 00:11:08,280 --> 00:11:11,679 Speaker 3: that moment occurs. It's why you run at the end 202 00:11:11,679 --> 00:11:15,200 Speaker 3: of practice, Right, we're down six, thirty seven seconds left 203 00:11:15,200 --> 00:11:16,720 Speaker 3: to go, put it on the clock. What are we 204 00:11:16,760 --> 00:11:21,200 Speaker 3: going to do? Right? You are preparing for that moment 205 00:11:21,320 --> 00:11:23,320 Speaker 3: so that when you're down six and there's thirty seven 206 00:11:23,360 --> 00:11:25,520 Speaker 3: seconds left, you can look at your team as the 207 00:11:25,600 --> 00:11:29,079 Speaker 3: leader and say, by the way, we've practiced for this, right, 208 00:11:29,240 --> 00:11:31,960 Speaker 3: we're ready for this. This isn't this isn't foreign to us, 209 00:11:32,080 --> 00:11:35,199 Speaker 3: this isn't brand new to us. We're ready to hit 210 00:11:35,240 --> 00:11:39,280 Speaker 3: that shot. That's that's going to propel us into what 211 00:11:39,880 --> 00:11:43,160 Speaker 3: will be the close to this game that we want 212 00:11:43,480 --> 00:11:47,320 Speaker 3: to have happen. The best leaders are. So there's on 213 00:11:47,400 --> 00:11:50,360 Speaker 3: the front end, before you have the spark, there's the 214 00:11:50,440 --> 00:11:52,679 Speaker 3: need to have the right team culture, right, and it's 215 00:11:52,720 --> 00:11:55,520 Speaker 3: this culture that you can cheer for each other. See, 216 00:11:55,520 --> 00:11:59,280 Speaker 3: there are people out there that unfortunately, if you get 217 00:11:59,280 --> 00:12:03,000 Speaker 3: the last shot, like it pisses me off, right, are 218 00:12:03,000 --> 00:12:05,760 Speaker 3: you kidding me? Like, coach, I've been I'm the best 219 00:12:05,760 --> 00:12:08,079 Speaker 3: player on the team. Why would you let Doug get 220 00:12:08,120 --> 00:12:12,080 Speaker 3: the last shot? And and and so when I can't 221 00:12:12,160 --> 00:12:16,160 Speaker 3: cheer for you. There there's a thing in neuroscience called 222 00:12:16,200 --> 00:12:19,280 Speaker 3: mirror neurons. Right, the best way to explain it is 223 00:12:19,480 --> 00:12:22,920 Speaker 3: you walk into a room and somebody yawns. What happens? Right, 224 00:12:23,040 --> 00:12:26,319 Speaker 3: three other people start yawning too. It's because we we 225 00:12:26,760 --> 00:12:29,680 Speaker 3: if we're in a room with people we enjoy or 226 00:12:29,679 --> 00:12:34,760 Speaker 3: that we like being around, we actually grow to recognize 227 00:12:34,800 --> 00:12:38,800 Speaker 3: their behaviors and our behaviors start to mirror them. It's 228 00:12:38,800 --> 00:12:42,440 Speaker 3: called mirror neurons. It's a it's a pretty well accepted 229 00:12:42,559 --> 00:12:46,720 Speaker 3: piece of neuroscience. So in a place where we are 230 00:12:46,760 --> 00:12:49,360 Speaker 3: all cheering for each other, when you hit the shot, 231 00:12:49,440 --> 00:12:51,400 Speaker 3: it's as good as when I hit the shot. Right, 232 00:12:51,640 --> 00:12:54,760 Speaker 3: when you hit the shot, I feel so good there's 233 00:12:54,760 --> 00:12:56,559 Speaker 3: not an ounce of jealousy in me. If you can 234 00:12:56,640 --> 00:13:00,000 Speaker 3: recruit the right people who do that, then what happened 235 00:13:00,320 --> 00:13:02,959 Speaker 3: is you know, I mean, it's one of the very 236 00:13:03,000 --> 00:13:06,120 Speaker 3: few places in the book where we talk about we 237 00:13:06,160 --> 00:13:09,240 Speaker 3: actually show a really negative example. And you'll remember this 238 00:13:09,400 --> 00:13:13,120 Speaker 3: the Chicago Bulls. You know, Michael Jordan retires for the 239 00:13:13,120 --> 00:13:17,559 Speaker 3: first time. Yeah, Tony kukoach right, and Scottie Pippen refuses 240 00:13:17,600 --> 00:13:21,679 Speaker 3: to get off the bench. And to this day, I 241 00:13:21,720 --> 00:13:24,520 Speaker 3: know NBA players who refer to the idea of an 242 00:13:24,600 --> 00:13:30,760 Speaker 3: extremely selfish act as pulling a Pippin because you're so committed, 243 00:13:30,840 --> 00:13:33,160 Speaker 3: it's so more it's more important that it's about you 244 00:13:33,280 --> 00:13:36,960 Speaker 3: than it is about us winning, right, And when you 245 00:13:37,040 --> 00:13:40,800 Speaker 3: have those kinds of people who are ostensibly your team leaders, 246 00:13:41,240 --> 00:13:44,800 Speaker 3: you'll never have great success. So you have to have 247 00:13:44,880 --> 00:13:46,720 Speaker 3: the right culture, You have to recruit the right people, 248 00:13:46,760 --> 00:13:49,360 Speaker 3: you have to prepare for these moments. And then when 249 00:13:49,360 --> 00:13:51,960 Speaker 3: the moment occurs, this spark that you and I were 250 00:13:51,960 --> 00:13:56,720 Speaker 3: talking about earlier, now we're fully ready to engage it, right, 251 00:13:57,000 --> 00:14:00,280 Speaker 3: We're fully ready to take advantage of everything that that 252 00:14:00,480 --> 00:14:04,280 Speaker 3: the spark allows us. And so it's this work done 253 00:14:04,360 --> 00:14:07,880 Speaker 3: before the spark. It stood out to me as we 254 00:14:07,880 --> 00:14:08,920 Speaker 3: were writing this book. 255 00:14:10,960 --> 00:14:13,880 Speaker 4: Fox Sports Radio has the best sports talk lineup in 256 00:14:13,920 --> 00:14:17,280 Speaker 4: the nation. Catch all of our shows at Foxsports Radio 257 00:14:17,400 --> 00:14:21,480 Speaker 4: dot com and within the iHeartRadio app search FSR to 258 00:14:21,600 --> 00:14:22,240 Speaker 4: listen live. 259 00:14:23,960 --> 00:14:26,680 Speaker 2: Okay, so in trying to lay the ground, and it's 260 00:14:26,680 --> 00:14:29,560 Speaker 2: fascinating you said that. So I actually had a talk 261 00:14:29,560 --> 00:14:35,760 Speaker 2: with my team. So we're recording this and it's October eighth, 262 00:14:35,920 --> 00:14:40,280 Speaker 2: So October tenth, tenth, eleventh, sorry, eleventh. We're gonna play 263 00:14:40,280 --> 00:14:44,760 Speaker 2: an exhibition game pretty early too, our exhibition game. So 264 00:14:46,760 --> 00:14:50,120 Speaker 2: and you know, look you got we have sixteen kids. Okay, 265 00:14:51,000 --> 00:14:53,360 Speaker 2: a couple are gonna red shirt once kind of hurt. 266 00:14:53,440 --> 00:14:55,800 Speaker 2: Might help us out. But my point was kind of 267 00:14:55,800 --> 00:14:57,360 Speaker 2: like you talked about cheering for a teammate to make 268 00:14:57,400 --> 00:14:57,680 Speaker 2: a shot. 269 00:14:57,760 --> 00:14:59,240 Speaker 1: I said, hey, look, some of you guys can. 270 00:14:59,160 --> 00:15:02,560 Speaker 2: Experienced me having perience a long time, which is you 271 00:15:02,920 --> 00:15:08,000 Speaker 2: have to sit there and cheer for a teammate to 272 00:15:08,120 --> 00:15:11,720 Speaker 2: do something that you know in your heart of hearts 273 00:15:11,840 --> 00:15:14,040 Speaker 2: you should be doing and you can be doing right that. 274 00:15:14,360 --> 00:15:15,800 Speaker 2: I wouldn't have you here if I didn't think you 275 00:15:15,800 --> 00:15:17,560 Speaker 2: were capable. But I can only play five guys, that's 276 00:15:17,560 --> 00:15:20,040 Speaker 2: the way it works. So the challenge is can you 277 00:15:20,280 --> 00:15:23,280 Speaker 2: feel and feel I love the idea of just momentum 278 00:15:23,320 --> 00:15:26,760 Speaker 2: as where it takes away it becomes non confrontational. Right, 279 00:15:26,960 --> 00:15:29,640 Speaker 2: if you talk about ego and selfishness, sometimes that becomes 280 00:15:29,680 --> 00:15:33,000 Speaker 2: confrontational because if you're not feeling it, you well coach said, 281 00:15:33,000 --> 00:15:35,640 Speaker 2: I'm selfish if I'm not feeling it. But if it's momentum, 282 00:15:36,000 --> 00:15:38,600 Speaker 2: it's a way of taking away kind of the confrontation 283 00:15:38,760 --> 00:15:41,880 Speaker 2: and the idea of labeling somebody selfish for not feeling 284 00:15:41,920 --> 00:15:44,720 Speaker 2: the joy in somebody else making a shot. So you 285 00:15:44,800 --> 00:15:48,520 Speaker 2: talked about living kind of the foundation of momentum. 286 00:15:49,480 --> 00:15:51,280 Speaker 1: What's the first step that you're able to find? 287 00:15:52,000 --> 00:15:54,240 Speaker 3: The first step is creating the right culture. Right. It's 288 00:15:54,240 --> 00:15:57,600 Speaker 3: this culture where where you are, as I said before, 289 00:15:57,600 --> 00:16:00,840 Speaker 3: where you're going to really believe in and create in 290 00:16:00,920 --> 00:16:04,480 Speaker 3: an environment in which you, as the leader, are going 291 00:16:04,560 --> 00:16:08,960 Speaker 3: to say you know that we will the only way 292 00:16:09,120 --> 00:16:11,600 Speaker 3: the team can create momentum. Right, It's one thing for 293 00:16:11,640 --> 00:16:14,920 Speaker 3: an individual to have momentum. That's actually really called flow. 294 00:16:15,120 --> 00:16:15,280 Speaker 1: Right. 295 00:16:15,360 --> 00:16:17,240 Speaker 3: Flow is when I'm in the flow, it feels like 296 00:16:17,680 --> 00:16:19,240 Speaker 3: I hit eight shots in a row. I'm going to 297 00:16:19,800 --> 00:16:21,480 Speaker 3: I believe in my heart, I'm going to make the 298 00:16:21,520 --> 00:16:24,760 Speaker 3: next eight. That's flow. Momentum is when we as a 299 00:16:24,840 --> 00:16:28,600 Speaker 3: group are in flow, right, when we as a group 300 00:16:29,000 --> 00:16:35,400 Speaker 3: are doing something collectively that almost might seem impossible, and 301 00:16:35,440 --> 00:16:37,600 Speaker 3: then a moment occurs that allows us to kind of 302 00:16:37,640 --> 00:16:40,680 Speaker 3: take it to the next level. And So, if that's 303 00:16:40,720 --> 00:16:43,720 Speaker 3: the case, what's the culture you have there? Are you 304 00:16:44,040 --> 00:16:47,840 Speaker 3: as you're having that conversation with your players, are they nodding? 305 00:16:48,040 --> 00:16:50,480 Speaker 3: Are they just kind of staring at you, like, coach, 306 00:16:50,680 --> 00:16:53,240 Speaker 3: you know what I didn't I didn't sign up for this. 307 00:16:53,680 --> 00:16:56,560 Speaker 3: I'm better than that. And if that's the kind of 308 00:16:56,800 --> 00:17:01,960 Speaker 3: player that you have, that's a skottie, right, that's the 309 00:17:01,960 --> 00:17:04,119 Speaker 3: moment that I believe this needs to be about me. 310 00:17:04,760 --> 00:17:07,720 Speaker 3: And when it's not about me, you're not going to 311 00:17:07,760 --> 00:17:10,160 Speaker 3: get the full version of me cheering for my teammate. 312 00:17:10,640 --> 00:17:14,439 Speaker 3: And if that's the case, it's difficult as a group 313 00:17:15,119 --> 00:17:19,479 Speaker 3: to move forward with momentum. It's difficult to actually capture 314 00:17:19,520 --> 00:17:22,320 Speaker 3: it and sustain it. It's one thing to have it 315 00:17:22,400 --> 00:17:25,560 Speaker 3: happened for a moment, right, It's another thing to make 316 00:17:25,600 --> 00:17:27,720 Speaker 3: it sustain. And that's really what we were trying to 317 00:17:27,760 --> 00:17:31,080 Speaker 3: study is how do the best teams, the best leaders, 318 00:17:31,119 --> 00:17:35,280 Speaker 3: the best coaches, the best business executives as generals, how 319 00:17:35,280 --> 00:17:40,239 Speaker 3: do they create this excellence that sustains itself Because you know, 320 00:17:40,880 --> 00:17:45,800 Speaker 3: a product in motion remains in motion until something stops it, 321 00:17:45,840 --> 00:17:48,400 Speaker 3: and so we want to create that motion. It's inertia, right, 322 00:17:49,840 --> 00:17:52,359 Speaker 3: So our goal is and what we were trying to 323 00:17:52,440 --> 00:17:55,399 Speaker 3: understand was how do the best do it in a 324 00:17:55,440 --> 00:18:01,920 Speaker 3: way that allows them to almost create supernatural results? And 325 00:18:02,400 --> 00:18:04,679 Speaker 3: one of the great examples was the company in Vidia, 326 00:18:04,960 --> 00:18:07,560 Speaker 3: right in Video everybody, many people know it. If you 327 00:18:07,880 --> 00:18:09,520 Speaker 3: if you don't know Nvidia and you don't have it 328 00:18:09,560 --> 00:18:14,600 Speaker 3: in your stock portfolio, shame on you. You know, back in 329 00:18:14,680 --> 00:18:19,080 Speaker 3: the back in the early twenty tens. In twenty thirteen, 330 00:18:19,400 --> 00:18:22,200 Speaker 3: and Video was so convinced as a group, as a 331 00:18:22,280 --> 00:18:25,440 Speaker 3: leadership team that artificial intelligence was the future that there 332 00:18:25,520 --> 00:18:27,760 Speaker 3: was going to be, but it was going to require 333 00:18:28,520 --> 00:18:32,560 Speaker 3: different computing needs than other than than other than was 334 00:18:32,560 --> 00:18:35,960 Speaker 3: available at the time. They started spending twenty five percent 335 00:18:36,119 --> 00:18:39,200 Speaker 3: of their active cash every year on R and D 336 00:18:39,760 --> 00:18:44,520 Speaker 3: on how they could be a better organization to support AI. 337 00:18:45,560 --> 00:18:50,440 Speaker 3: Twenty thirteen or twenty fifteen, chat GPT the company open 338 00:18:50,480 --> 00:18:53,720 Speaker 3: Ai is formed and the first purchase they make is 339 00:18:53,760 --> 00:18:58,960 Speaker 3: an Nvidia processor right a GPU. When chat GPT is 340 00:18:58,960 --> 00:19:01,760 Speaker 3: announced to the world as the most rapidly downloaded software 341 00:19:01,800 --> 00:19:05,159 Speaker 3: of all time, four hundred million people downloaded chat gpt 342 00:19:05,320 --> 00:19:08,720 Speaker 3: in the first four months of its operation. All of 343 00:19:08,720 --> 00:19:13,040 Speaker 3: those people needed in VideA GPUs. This company went from 344 00:19:13,119 --> 00:19:16,399 Speaker 3: worth a market cap of three hundred million dollars at 345 00:19:16,440 --> 00:19:20,000 Speaker 3: one stage to now they're worth four point five trillion dollars. 346 00:19:20,400 --> 00:19:24,040 Speaker 3: Why because they they they saw something, they were ready 347 00:19:24,119 --> 00:19:28,560 Speaker 3: when the spark occurred, they were prepared to take advantage 348 00:19:28,600 --> 00:19:30,920 Speaker 3: of it. And so that's our that's our real goal 349 00:19:30,960 --> 00:19:33,679 Speaker 3: here is we're trying to help people understand there's a 350 00:19:33,680 --> 00:19:36,200 Speaker 3: spark ahead for you, and it might it might be negative. 351 00:19:36,280 --> 00:19:39,200 Speaker 3: It could be that you're you're the company that you're 352 00:19:39,200 --> 00:19:43,320 Speaker 3: competing with. Their CEO is caught on a Coldplay video 353 00:19:43,400 --> 00:19:46,320 Speaker 3: hugging up on his HR director. Right now, there's an 354 00:19:46,320 --> 00:19:48,960 Speaker 3: opportunity for you. Are you ready? Can you can you 355 00:19:49,000 --> 00:19:53,280 Speaker 3: actually do something with that moment? And the best teams 356 00:19:53,880 --> 00:19:56,000 Speaker 3: are able to do that, and they're able to then 357 00:19:56,080 --> 00:19:59,320 Speaker 3: amplify guess what we're not, We're not that Let. 358 00:19:59,280 --> 00:20:00,000 Speaker 1: Me circle back. 359 00:20:00,080 --> 00:20:02,600 Speaker 2: Just something, okay, because I am fascinated by this topic 360 00:20:02,920 --> 00:20:05,840 Speaker 2: and you're hitting all the words in terms of culture 361 00:20:06,480 --> 00:20:10,520 Speaker 2: and foundational building and and how to continue the momentum. 362 00:20:10,560 --> 00:20:12,040 Speaker 1: I love the idea of inertia. I'm going to use 363 00:20:12,040 --> 00:20:13,400 Speaker 1: that tomorrow. Right, it's just great. 364 00:20:13,520 --> 00:20:16,960 Speaker 2: Right, objects your rest stay objects at rest, stay stay 365 00:20:17,000 --> 00:20:17,360 Speaker 2: at rest. 366 00:20:17,520 --> 00:20:19,280 Speaker 3: Right, you either. 367 00:20:19,440 --> 00:20:21,520 Speaker 1: Were we're we're moving forward. 368 00:20:21,640 --> 00:20:23,840 Speaker 3: If you're not moving, if you're not moving with us. 369 00:20:23,880 --> 00:20:26,119 Speaker 3: By the way, yeah, there's a place for you. 370 00:20:26,640 --> 00:20:30,240 Speaker 1: Correct, correct, it's somewhere else. It's somewhere else. That's it's 371 00:20:30,280 --> 00:20:30,800 Speaker 1: somewhere else. 372 00:20:31,359 --> 00:20:34,600 Speaker 2: You've been able to I mean, you've had was it 373 00:20:34,680 --> 00:20:38,080 Speaker 2: twelve thirteen New York Times bestsellers like this. 374 00:20:37,960 --> 00:20:40,800 Speaker 3: Is Tonight it was announced that my My, my book 375 00:20:40,840 --> 00:20:43,720 Speaker 3: that I've just recently written, made the New York Times 376 00:20:43,720 --> 00:20:46,680 Speaker 3: list for the first thirteenth time. Thirteenth. 377 00:20:47,000 --> 00:20:47,840 Speaker 1: That's awesome. 378 00:20:49,160 --> 00:20:52,520 Speaker 2: I asked that, because we are in a culture now 379 00:20:53,040 --> 00:20:59,280 Speaker 2: where nobody read newspapers anymore, and there's I have books, 380 00:20:59,400 --> 00:21:01,760 Speaker 2: and I've I actually buy books for my players, for 381 00:21:01,880 --> 00:21:04,359 Speaker 2: my friends as well, and I mean, you know, look, 382 00:21:04,440 --> 00:21:06,880 Speaker 2: it's when you have a long day. To me, there's 383 00:21:06,880 --> 00:21:08,840 Speaker 2: nothing I can only probably do a chapter or two 384 00:21:08,840 --> 00:21:12,000 Speaker 2: to night. But one of the challenges you found in 385 00:21:12,080 --> 00:21:16,040 Speaker 2: writing in twenty twenty five, obviously the idea is twenty seventeen, 386 00:21:16,520 --> 00:21:19,359 Speaker 2: But how is your job different? And you've been doing 387 00:21:19,400 --> 00:21:22,120 Speaker 2: this a lot obviously, I know you're a very well 388 00:21:22,119 --> 00:21:26,359 Speaker 2: regarded public speaker as well, so you have to you 389 00:21:26,400 --> 00:21:28,680 Speaker 2: have to stay with the times there. But in terms 390 00:21:28,720 --> 00:21:32,840 Speaker 2: of getting people to purchase your books, has that changed 391 00:21:32,840 --> 00:21:36,800 Speaker 2: your process, the topic, the style of writing at all 392 00:21:36,840 --> 00:21:39,400 Speaker 2: in these last you know, ten years where so much 393 00:21:39,400 --> 00:21:40,159 Speaker 2: of media has. 394 00:21:40,080 --> 00:21:44,000 Speaker 3: Changed absolutely well. First off, you know the days of 395 00:21:44,080 --> 00:21:46,800 Speaker 3: those books that were that were you know, five hundred 396 00:21:46,800 --> 00:21:50,159 Speaker 3: pages long gone? Right now you know, two hundred and 397 00:21:50,160 --> 00:21:52,120 Speaker 3: sixty two hundred and sixty eight pages, that's as long 398 00:21:52,119 --> 00:21:54,879 Speaker 3: as it gets fifty thousand and sixty thousands. It's a 399 00:21:54,920 --> 00:21:57,520 Speaker 3: it's a much tighter. You have to write more quickly, 400 00:21:57,720 --> 00:22:01,280 Speaker 3: you have to, you don't You're you value every word. 401 00:22:01,359 --> 00:22:04,840 Speaker 3: There's there's a lot that has changed that. But but 402 00:22:05,200 --> 00:22:07,800 Speaker 3: a big piece of it too is picking the right topics. 403 00:22:08,840 --> 00:22:11,200 Speaker 3: I'm trying to you try to find topics that are 404 00:22:12,000 --> 00:22:15,080 Speaker 3: that are that other people are scratching their head at 405 00:22:15,160 --> 00:22:17,400 Speaker 3: and asking, well, what's going on there? What does that mean? 406 00:22:17,680 --> 00:22:20,600 Speaker 3: And that's that's in part why this topic really worked 407 00:22:20,640 --> 00:22:24,639 Speaker 3: for me. I was fascinated by momentum. But but I 408 00:22:24,680 --> 00:22:27,000 Speaker 3: would talk to coaches like you, and I would talk 409 00:22:27,040 --> 00:22:32,600 Speaker 3: to the hosts of of of podcasts like you and 410 00:22:32,600 --> 00:22:35,240 Speaker 3: and they were fascinated with it too. Everybody can define 411 00:22:35,280 --> 00:22:39,080 Speaker 3: moment can can see momentum, but few people can define it. 412 00:22:39,760 --> 00:22:41,280 Speaker 3: So what we were really trying to do is come 413 00:22:41,359 --> 00:22:44,879 Speaker 3: up with I'm looking now for topics that I think, 414 00:22:46,200 --> 00:22:49,240 Speaker 3: once entered into the universe, people will go, oh, I've 415 00:22:49,240 --> 00:22:52,600 Speaker 3: always wondered about that too, right, So you can't. It's 416 00:22:52,680 --> 00:22:57,440 Speaker 3: harder to take that really obscure idea and go play 417 00:22:57,520 --> 00:23:00,400 Speaker 3: through it and hope that people will adapt, well, will 418 00:23:00,400 --> 00:23:02,280 Speaker 3: come to it. You almost have to come up with 419 00:23:02,320 --> 00:23:05,200 Speaker 3: an idea that people are already scratching their head and 420 00:23:05,560 --> 00:23:07,880 Speaker 3: are willing to go, yeah, I've been interested in that too. 421 00:23:08,760 --> 00:23:10,239 Speaker 3: I'll drop twenty five bucks for it. 422 00:23:11,000 --> 00:23:16,359 Speaker 2: The naysayers momentum are the analytics community, right yep. 423 00:23:17,280 --> 00:23:21,360 Speaker 3: Baseball especially it's all about random events, right, Everything. 424 00:23:21,080 --> 00:23:23,719 Speaker 2: These are random events, and you kind of all everything 425 00:23:23,920 --> 00:23:28,080 Speaker 2: regresses to the mean of what the data tells you. Right, right, 426 00:23:28,440 --> 00:23:32,240 Speaker 2: And we have become very data driven in sports and 427 00:23:32,320 --> 00:23:34,040 Speaker 2: running businesses and how. 428 00:23:33,880 --> 00:23:34,800 Speaker 1: We program TV. 429 00:23:35,600 --> 00:23:38,679 Speaker 2: Even the data analytics for what the books should be about. 430 00:23:40,240 --> 00:23:41,800 Speaker 1: What's that like to combine to. 431 00:23:43,480 --> 00:23:47,360 Speaker 2: Because the analytics let's just say nerd and we say 432 00:23:47,359 --> 00:23:52,760 Speaker 2: it lovingly, so right, But the analytics person will say, look. 433 00:23:53,080 --> 00:23:55,760 Speaker 1: But you're arguing with the computer. The computer has no feelings. 434 00:23:55,840 --> 00:24:00,280 Speaker 2: This is the reality to it, right, is out of 435 00:24:00,280 --> 00:24:03,760 Speaker 2: reality that the data doesn't lie, and data proves that 436 00:24:03,800 --> 00:24:05,479 Speaker 2: momentum doesn't actually exist. 437 00:24:06,680 --> 00:24:08,920 Speaker 3: Some people would argue that, and there are in fact, 438 00:24:09,240 --> 00:24:11,199 Speaker 3: I remember one of the early interviews I did on 439 00:24:11,240 --> 00:24:14,560 Speaker 3: this book was I reached out to the there's a 440 00:24:14,560 --> 00:24:17,760 Speaker 3: three person team at ESPN that runs you know, and 441 00:24:17,960 --> 00:24:20,040 Speaker 3: we've all seen it. Right after every play, it tells 442 00:24:20,080 --> 00:24:21,679 Speaker 3: you what are the odds this team's going to win 443 00:24:21,760 --> 00:24:24,600 Speaker 3: versus this team? Right, and it shifts every play depending 444 00:24:24,640 --> 00:24:27,760 Speaker 3: on what happens. The numbers change every play. And so 445 00:24:27,880 --> 00:24:30,160 Speaker 3: I thought, these guys have got to believe in momentum. 446 00:24:30,240 --> 00:24:33,240 Speaker 3: I mean, the numbers show it. Right, good things start 447 00:24:33,240 --> 00:24:36,359 Speaker 3: to happen, and then they start happening more regularly. The 448 00:24:36,440 --> 00:24:40,280 Speaker 3: numbers keep rising. Obviously that and and in fact, they 449 00:24:40,280 --> 00:24:43,120 Speaker 3: were the first group to completely try to shut me down. 450 00:24:43,240 --> 00:24:45,800 Speaker 3: They said, by the way, this is all random, these 451 00:24:45,800 --> 00:24:49,240 Speaker 3: things just you know, you can't you can't manufacture a 452 00:24:49,280 --> 00:24:52,520 Speaker 3: series of random events. And under I grew to believe 453 00:24:52,560 --> 00:24:55,040 Speaker 3: that they were completely wrong because they are focused on 454 00:24:55,359 --> 00:24:59,520 Speaker 3: just a number of statistic But momentum at its core 455 00:24:59,680 --> 00:25:03,200 Speaker 3: is a belief system. Right if you and I, if 456 00:25:03,240 --> 00:25:07,919 Speaker 3: we're doing really well together and suddenly we start feeling like, 457 00:25:08,400 --> 00:25:10,520 Speaker 3: you know what, this this game is ours like we're 458 00:25:10,560 --> 00:25:14,840 Speaker 3: gonna we're on a roll right here, that that works 459 00:25:14,880 --> 00:25:16,840 Speaker 3: to our advantage, and if you're on the other side 460 00:25:16,840 --> 00:25:20,960 Speaker 3: of it, it completely works against you. Right You're you're 461 00:25:20,960 --> 00:25:23,800 Speaker 3: sitting there going, I can't you know, it doesn't matter 462 00:25:23,840 --> 00:25:26,760 Speaker 3: what we do. Every time the ball seems to bounce, 463 00:25:26,800 --> 00:25:30,840 Speaker 3: it's bouncing in their direct it's bouncing in their direction. Right. So, 464 00:25:31,280 --> 00:25:35,160 Speaker 3: if you understand momentum not to be a science project, 465 00:25:35,359 --> 00:25:37,959 Speaker 3: which is what we really understand here there there there 466 00:25:38,040 --> 00:25:41,320 Speaker 3: is science to it, but this is actually it's a 467 00:25:41,520 --> 00:25:44,600 Speaker 3: it's it's the creation of a belief system. And if 468 00:25:44,640 --> 00:25:48,840 Speaker 3: we can do that and and collectively we believe we're 469 00:25:48,880 --> 00:25:56,160 Speaker 3: moving in the right direction, you can actually almost predict 470 00:25:56,720 --> 00:26:00,320 Speaker 3: an unstoppable force. You can predict the way it has. 471 00:26:00,119 --> 00:26:03,680 Speaker 3: It's now what happens is these statistical people want to see, Yeah, 472 00:26:03,720 --> 00:26:06,720 Speaker 3: you're going really well, everything's awesome, and then suddenly your 473 00:26:06,760 --> 00:26:08,840 Speaker 3: point guard dribbles the ball off his foot out of 474 00:26:08,920 --> 00:26:12,040 Speaker 3: bounds and the other team, you know, races down and 475 00:26:12,040 --> 00:26:14,320 Speaker 3: scores a bucket and everything you had going for you 476 00:26:14,440 --> 00:26:19,080 Speaker 3: is lost in that moment. But that's only if the 477 00:26:19,160 --> 00:26:22,920 Speaker 3: team begins to believe that the point guard's mistake is called. 478 00:26:22,960 --> 00:26:26,720 Speaker 3: So that's why this concept of actually having a group 479 00:26:26,760 --> 00:26:29,399 Speaker 3: of people who are willing to play and support of 480 00:26:29,440 --> 00:26:34,919 Speaker 3: each other, it matters. All the neuroscientists that we worked 481 00:26:34,920 --> 00:26:38,320 Speaker 3: with said that that that's a real defining it's a 482 00:26:38,320 --> 00:26:40,840 Speaker 3: real bright line. You want eight players, but you want 483 00:26:40,840 --> 00:26:42,760 Speaker 3: eight players who can cheer for other eight players. 484 00:26:43,440 --> 00:26:46,960 Speaker 2: So you start foundational, You start with culture. What your 485 00:26:47,000 --> 00:26:49,720 Speaker 2: leadership's about. All the things you're saying rings so true 486 00:26:50,000 --> 00:26:52,920 Speaker 2: to both of my jobs, right, and that it comes 487 00:26:52,920 --> 00:26:55,119 Speaker 2: down to leadership. It comes down to the type of 488 00:26:55,160 --> 00:26:57,800 Speaker 2: people and building a belief. 489 00:26:57,920 --> 00:26:58,879 Speaker 1: What's the next big step. 490 00:26:59,000 --> 00:27:03,600 Speaker 3: The next big step is the idea of actually it's 491 00:27:03,920 --> 00:27:06,520 Speaker 3: the buzz Williams piece right, it's the it's the preparation, 492 00:27:06,680 --> 00:27:10,320 Speaker 3: it's the work you do to actually get people to 493 00:27:10,600 --> 00:27:14,480 Speaker 3: be aware of the moment, right, so they're constantly in 494 00:27:14,520 --> 00:27:17,119 Speaker 3: the moment. Buzz Williams talked about it. It's actually more 495 00:27:17,160 --> 00:27:21,880 Speaker 3: important to him to have to have folks who are 496 00:27:21,960 --> 00:27:24,760 Speaker 3: in the moment and aware of what needs to happen 497 00:27:24,800 --> 00:27:28,440 Speaker 3: in this moment. That then sometimes people who are more talented, right, 498 00:27:28,800 --> 00:27:33,159 Speaker 3: and so he's constantly working on preparedness. Are you ready 499 00:27:33,240 --> 00:27:37,040 Speaker 3: and are you are? Is your mind locked into what 500 00:27:37,960 --> 00:27:40,119 Speaker 3: where are we right now and what needs to happen 501 00:27:40,160 --> 00:27:42,840 Speaker 3: next in order for us to keep progressing positively forward? 502 00:27:43,520 --> 00:27:46,160 Speaker 3: And then the next step is obviously once you've done 503 00:27:46,200 --> 00:27:49,280 Speaker 3: all that work, then you then you you wait for 504 00:27:49,320 --> 00:27:51,480 Speaker 3: a spark. And the spark doesn't have to be that big. 505 00:27:51,560 --> 00:27:55,119 Speaker 3: Sometimes the spark can be a lineup change. Sometimes the 506 00:27:55,200 --> 00:27:57,240 Speaker 3: spark can be who you decide to enter. You know, 507 00:27:57,280 --> 00:27:59,359 Speaker 3: who you decide to put in the game, or maybe 508 00:27:59,359 --> 00:28:02,320 Speaker 3: who he decided to take out right, It can be 509 00:28:02,520 --> 00:28:05,520 Speaker 3: The spark can come in so many different ways. Many 510 00:28:05,560 --> 00:28:07,880 Speaker 3: people think it has to be something large and dramatic. 511 00:28:08,320 --> 00:28:12,480 Speaker 3: It actually doesn't. But if it starts to turn things 512 00:28:12,560 --> 00:28:17,160 Speaker 3: your way, then your job as leader is to amplify 513 00:28:17,359 --> 00:28:21,080 Speaker 3: that through communication. It's your job to say to them, 514 00:28:21,160 --> 00:28:23,639 Speaker 3: this is exactly we were ready for this, this is 515 00:28:23,680 --> 00:28:26,400 Speaker 3: our moment, this is what we're you know, and and 516 00:28:26,600 --> 00:28:31,680 Speaker 3: they again, remember, momentum is a belief system, and if 517 00:28:31,720 --> 00:28:35,879 Speaker 3: you and your job is to is to take these 518 00:28:36,000 --> 00:28:40,080 Speaker 3: moments and get them to maybe believe the moment's even 519 00:28:40,080 --> 00:28:44,160 Speaker 3: bigger than it really is. But because they so trust 520 00:28:44,240 --> 00:28:48,600 Speaker 3: you that they know that you see, you see an 521 00:28:48,720 --> 00:28:51,440 Speaker 3: end game that they don't quite see yet, and you're 522 00:28:51,560 --> 00:28:54,520 Speaker 3: telling them, this is the moment we've been waiting for, 523 00:28:54,800 --> 00:28:58,520 Speaker 3: right We prepared for this all season long. We you know, 524 00:28:58,600 --> 00:29:01,920 Speaker 3: remember all those drills we ran, all those those times 525 00:29:01,920 --> 00:29:04,280 Speaker 3: you cursed my name at the end of you know, 526 00:29:04,320 --> 00:29:06,719 Speaker 3: walking off a practice, off the court at the end 527 00:29:06,720 --> 00:29:10,360 Speaker 3: of practice. It's it's because we needed to be where 528 00:29:10,400 --> 00:29:14,000 Speaker 3: we are right now. And you've earned it, You've earned 529 00:29:14,040 --> 00:29:17,280 Speaker 3: the opportunity, right and so you amplify it. Then you 530 00:29:17,320 --> 00:29:20,800 Speaker 3: get to this idea that there's belief in mindset. And 531 00:29:20,840 --> 00:29:23,160 Speaker 3: it's this idea. If you've created the right belief in 532 00:29:23,240 --> 00:29:27,200 Speaker 3: mindset within your team, they begin to feed off each 533 00:29:27,240 --> 00:29:29,520 Speaker 3: other as well. They no longer just need you to 534 00:29:29,600 --> 00:29:33,000 Speaker 3: be they they're they're encouraging each other, they're they're there, 535 00:29:33,520 --> 00:29:35,760 Speaker 3: and and as all of that really starts to play, 536 00:29:37,720 --> 00:29:40,080 Speaker 3: you you look for outcomes and feedback. And as you're 537 00:29:40,120 --> 00:29:44,160 Speaker 3: looking for outcomes and feedback, it's you know that that's 538 00:29:44,160 --> 00:29:47,080 Speaker 3: often things you'll do after a game. You'll actually spend 539 00:29:47,160 --> 00:29:51,280 Speaker 3: time actually breaking it down and you're looking for those 540 00:29:51,280 --> 00:29:53,400 Speaker 3: moments that you're trying to say, what did I do? 541 00:29:53,440 --> 00:29:55,360 Speaker 3: What could I have done differently? As a leader? What 542 00:29:55,440 --> 00:29:57,880 Speaker 3: could what could what could they have done differently? And 543 00:29:57,920 --> 00:30:01,240 Speaker 3: as you create that, you know, I focus a lot 544 00:30:01,280 --> 00:30:04,720 Speaker 3: with the Blue Angels on outcomes and feedback. I mean, 545 00:30:04,880 --> 00:30:06,760 Speaker 3: think about it, five hundred and fifty miles an hour 546 00:30:06,800 --> 00:30:10,760 Speaker 3: they're flying with the playing above them that literally they 547 00:30:10,760 --> 00:30:12,800 Speaker 3: could reach up in touch if there wasn't a canopy 548 00:30:13,080 --> 00:30:15,760 Speaker 3: above them. So they got to be pretty good. But 549 00:30:15,800 --> 00:30:18,239 Speaker 3: they do an entire feedback loop at the end of 550 00:30:18,440 --> 00:30:21,640 Speaker 3: every practice and every show in which they break it 551 00:30:21,680 --> 00:30:24,440 Speaker 3: down and they look for everything they could do better, 552 00:30:25,080 --> 00:30:28,000 Speaker 3: and they do it without any rank on their shoulders. 553 00:30:28,000 --> 00:30:30,720 Speaker 3: They take the ranks off their shoulders so that everyone 554 00:30:30,760 --> 00:30:33,960 Speaker 3: has a voice. So are you you know, the phrase 555 00:30:34,000 --> 00:30:37,240 Speaker 3: they use is feedback as the breakfast of champions. And 556 00:30:37,320 --> 00:30:40,600 Speaker 3: if we're willing to accept feedback and get better, then 557 00:30:40,640 --> 00:30:42,520 Speaker 3: we're ready to start the loop all over again. 558 00:30:43,360 --> 00:30:46,280 Speaker 2: I love that feedback is breakfast champ taking all these nuggets. 559 00:30:46,280 --> 00:30:48,720 Speaker 1: And I'm just gonna gonna mel u. 560 00:30:48,640 --> 00:30:50,200 Speaker 3: Say this tomorrow for your team. 561 00:30:50,240 --> 00:30:55,160 Speaker 2: I'm going to I'm going to in forts. The hard 562 00:30:55,200 --> 00:30:59,480 Speaker 2: part of momentum is as a coach, you're not trying. 563 00:30:59,520 --> 00:31:02,640 Speaker 2: You're trying to not kill momentum, right, you want to 564 00:31:02,640 --> 00:31:05,640 Speaker 2: be a momentum killer. On the other hand, you're like, 565 00:31:05,720 --> 00:31:08,520 Speaker 2: all right, at some point those guys are gonna get tired. 566 00:31:08,680 --> 00:31:11,840 Speaker 2: I need a new grow somebody else in there. You 567 00:31:11,880 --> 00:31:14,760 Speaker 2: talk about buzz. But and look, this is with all 568 00:31:14,800 --> 00:31:18,440 Speaker 2: things in the military. Okay, one group advances does a 569 00:31:18,440 --> 00:31:20,520 Speaker 2: great job, but at some point somebody has picked up 570 00:31:20,520 --> 00:31:22,600 Speaker 2: the baton and and take it forward. 571 00:31:22,920 --> 00:31:24,960 Speaker 1: What that decision like. 572 00:31:25,120 --> 00:31:30,800 Speaker 2: In terms of first, when, then how and with who 573 00:31:31,520 --> 00:31:32,680 Speaker 2: to take that baton forward? 574 00:31:32,760 --> 00:31:35,480 Speaker 3: You know, again that's very individual to your team and 575 00:31:35,520 --> 00:31:36,400 Speaker 3: your your situation. 576 00:31:36,480 --> 00:31:39,240 Speaker 2: But sure, but there but there's there's definitely it does 577 00:31:39,280 --> 00:31:41,440 Speaker 2: come down to some of it comes down to preparation. 578 00:31:41,520 --> 00:31:43,640 Speaker 1: As you point out something. It comes down to field. 579 00:31:43,760 --> 00:31:46,520 Speaker 3: Sometimes you feel like someone has run their course, right, 580 00:31:46,800 --> 00:31:50,280 Speaker 3: you know what I mean? Like, Okay, they everything they've 581 00:31:50,280 --> 00:31:53,200 Speaker 3: done well has has has played itself out. For the 582 00:31:53,280 --> 00:31:55,920 Speaker 3: last eight trips down the court, right, they've been amazing, 583 00:31:56,360 --> 00:31:58,200 Speaker 3: and then suddenly they have a couple of trips in 584 00:31:58,240 --> 00:32:02,920 Speaker 3: which they're suddenly not as sharp, not as engaged as 585 00:32:02,960 --> 00:32:06,440 Speaker 3: they as they were previously. Perfect time, perfect time to 586 00:32:06,440 --> 00:32:09,080 Speaker 3: make a switch. And when you do that, then it's 587 00:32:09,080 --> 00:32:12,640 Speaker 3: about making sure that as you're pulling that one player 588 00:32:12,680 --> 00:32:15,760 Speaker 3: off the court, that that that the player you're sending 589 00:32:15,760 --> 00:32:17,760 Speaker 3: in is sit in with the instruction, Like you have 590 00:32:17,800 --> 00:32:21,200 Speaker 3: a responsibility to this guy to do what he just 591 00:32:21,200 --> 00:32:24,520 Speaker 3: did eight times down the court, right you you you 592 00:32:24,560 --> 00:32:26,800 Speaker 3: know it's your job to pick up the baton, as 593 00:32:26,840 --> 00:32:31,320 Speaker 3: you said, and actually so so stay focused, stay locked 594 00:32:31,320 --> 00:32:34,560 Speaker 3: in because you know this is this is a window 595 00:32:34,600 --> 00:32:36,480 Speaker 3: of time in which everything in the game is just 596 00:32:37,120 --> 00:32:40,959 Speaker 3: could shift. And I'm trusting you. We're trusting you to 597 00:32:41,000 --> 00:32:43,080 Speaker 3: be the to be the answer when you get out 598 00:32:43,080 --> 00:32:46,719 Speaker 3: there again. It's all in. It's all in communication skills. 599 00:32:46,760 --> 00:32:49,640 Speaker 3: You're a master of it, but leader communication is a 600 00:32:49,680 --> 00:32:52,160 Speaker 3: real driver in all of this. How do you how 601 00:32:52,160 --> 00:32:57,600 Speaker 3: do you as a leader communicate to them the opportunity 602 00:32:57,640 --> 00:33:01,560 Speaker 3: and that's provided to them, and the and the responsibility 603 00:33:01,560 --> 00:33:05,520 Speaker 3: they have to other people they love. Right, you know 604 00:33:05,760 --> 00:33:09,880 Speaker 3: you just sat there and cheered gratefully for this other 605 00:33:09,920 --> 00:33:13,480 Speaker 3: guy last eight trips down the court. I trust me, 606 00:33:13,560 --> 00:33:15,560 Speaker 3: he was going to be sitting here cheering for you too. 607 00:33:16,040 --> 00:33:16,160 Speaker 4: Right. 608 00:33:16,640 --> 00:33:18,320 Speaker 3: I go out there and do it, go out there 609 00:33:18,320 --> 00:33:22,560 Speaker 3: and do it for us, right, And that's people want 610 00:33:22,640 --> 00:33:23,840 Speaker 3: to be part of something bigger. 611 00:33:24,000 --> 00:33:26,240 Speaker 2: There's a gentleman. There's a gentleman named Mark King. If 612 00:33:26,240 --> 00:33:28,360 Speaker 2: you're familiar with Mark, Mark used to be the president 613 00:33:28,400 --> 00:33:33,400 Speaker 2: they see you know, uh, Taco Bell h Taylor made Yeah, 614 00:33:33,440 --> 00:33:36,560 Speaker 2: Taylor Ma. And I've heard Mark speak. He's actually a 615 00:33:36,600 --> 00:33:37,680 Speaker 2: Green Bay lumbelieve or not? 616 00:33:37,920 --> 00:33:38,560 Speaker 4: What was he really? 617 00:33:38,800 --> 00:33:39,040 Speaker 3: Wow? 618 00:33:40,040 --> 00:33:40,240 Speaker 4: Yeah? 619 00:33:40,400 --> 00:33:43,640 Speaker 2: He put in the golf team here and I heard 620 00:33:43,720 --> 00:33:46,560 Speaker 2: Mark speak and he said exactly that. 621 00:33:46,760 --> 00:33:47,200 Speaker 3: He said. 622 00:33:47,400 --> 00:33:50,360 Speaker 2: You know, at the end of the day, people want 623 00:33:50,440 --> 00:33:53,479 Speaker 2: to be a part of something special. And when you 624 00:33:53,520 --> 00:33:58,080 Speaker 2: can make them feel a part of something special, that's 625 00:33:58,120 --> 00:33:59,360 Speaker 2: when you tapped into the magic. 626 00:34:00,000 --> 00:34:01,720 Speaker 3: That's the role of the leader. The role of the 627 00:34:01,800 --> 00:34:05,200 Speaker 3: leader is to is to actually make sure they recognize 628 00:34:05,680 --> 00:34:08,640 Speaker 3: what's being presented to them. The opportunity that's in front 629 00:34:08,640 --> 00:34:12,040 Speaker 3: of them is something you're not going to get if 630 00:34:12,040 --> 00:34:14,440 Speaker 3: you went down the street. Yes, you could transfer to 631 00:34:14,920 --> 00:34:17,279 Speaker 3: you know, to some acc school next year if you 632 00:34:17,320 --> 00:34:18,799 Speaker 3: want to. I mean, you not going to say this. 633 00:34:19,200 --> 00:34:21,120 Speaker 3: But at the end of the day, what you're getting 634 00:34:21,120 --> 00:34:24,560 Speaker 3: a chance to do here, this is once in a lifetime, no. 635 00:34:24,239 --> 00:34:28,640 Speaker 1: No question, no question. What was the most fascinating? 636 00:34:28,760 --> 00:34:31,919 Speaker 2: This is hours upon hours of interviews and research, right, 637 00:34:32,080 --> 00:34:36,200 Speaker 2: just you've been doing this your entire professional life. Yeah, 638 00:34:36,280 --> 00:34:38,960 Speaker 2: what was the most fascinating thing that maybe somebody else 639 00:34:38,960 --> 00:34:41,840 Speaker 2: doesn't find interesting, but you're like, man, I just I 640 00:34:41,880 --> 00:34:45,680 Speaker 2: got caught in this loop of being interested in this 641 00:34:45,840 --> 00:34:49,640 Speaker 2: one thing that I didn't think until I started researching 642 00:34:49,680 --> 00:34:50,440 Speaker 2: to write this book. 643 00:34:51,719 --> 00:34:54,280 Speaker 3: It was the mirror neurons concept. It was this idea 644 00:34:54,440 --> 00:34:59,239 Speaker 3: that there is actually a whole field of neuroscience about 645 00:34:59,360 --> 00:35:02,280 Speaker 3: what happened is when a group of people who actually 646 00:35:02,320 --> 00:35:09,120 Speaker 3: care for each other, what happens when when they when 647 00:35:09,239 --> 00:35:13,080 Speaker 3: when when one of them does something well? Right? And 648 00:35:13,080 --> 00:35:15,719 Speaker 3: and what you really start to realize about your team 649 00:35:15,960 --> 00:35:19,640 Speaker 3: is when someone does something well, is everyone off the 650 00:35:19,680 --> 00:35:22,480 Speaker 3: bench cheering for him? You know and make it or 651 00:35:22,560 --> 00:35:24,560 Speaker 3: is there that one who's kind of hanging in the back, 652 00:35:25,239 --> 00:35:27,560 Speaker 3: like going, damn, that should have been me, right like 653 00:35:27,600 --> 00:35:31,000 Speaker 3: you said, this could have been me. I'm worthy, I'm 654 00:35:31,000 --> 00:35:33,120 Speaker 3: as good as that guy. I show it every day 655 00:35:33,160 --> 00:35:36,560 Speaker 3: in practice and the coach won't let me in, and 656 00:35:36,600 --> 00:35:39,480 Speaker 3: so they're hanging in the back. You see it on 657 00:35:40,360 --> 00:35:44,040 Speaker 3: teams that you start to watch crumble, but the teams 658 00:35:44,040 --> 00:35:49,200 Speaker 3: that actually constantly are are are just you know, just 659 00:35:50,160 --> 00:35:55,920 Speaker 3: the joy that comes from one person's excellence, the joy 660 00:35:55,920 --> 00:35:58,880 Speaker 3: that comes from everyone is the difference maker. And I 661 00:35:59,400 --> 00:36:02,360 Speaker 3: always wonder where that came from. And the longer I 662 00:36:02,400 --> 00:36:05,879 Speaker 3: grew to understand the neuroscience of mirror neurons, the more 663 00:36:05,960 --> 00:36:09,680 Speaker 3: I came to it and it you know, there's just 664 00:36:09,719 --> 00:36:13,800 Speaker 3: there's a whole series of of of events and things 665 00:36:13,800 --> 00:36:16,399 Speaker 3: that you can you could try to understand where your 666 00:36:16,440 --> 00:36:20,279 Speaker 3: team is on that concept. But this this sense that 667 00:36:20,280 --> 00:36:25,240 Speaker 3: that we feel so we're so close that we feel 668 00:36:25,560 --> 00:36:28,960 Speaker 3: each other's pain and we feel each other's joy. And 669 00:36:29,360 --> 00:36:31,560 Speaker 3: when you get to that place, that's where you you 670 00:36:31,680 --> 00:36:35,080 Speaker 3: really are almost in this nirvana state, this state that 671 00:36:35,120 --> 00:36:38,520 Speaker 3: allows you to capture momentum and do something special. 672 00:36:38,920 --> 00:36:41,120 Speaker 2: It's amazing to science find it because I'll tell you 673 00:36:41,120 --> 00:36:42,640 Speaker 2: what I learned, Like there's lots of things you learn 674 00:36:42,640 --> 00:36:45,560 Speaker 2: in your first time coaching in college basketball program. But 675 00:36:46,480 --> 00:36:50,759 Speaker 2: you know, I've always thought, again, when you're when you're 676 00:36:50,760 --> 00:36:53,080 Speaker 2: on the radio, there's two ways to go about it. 677 00:36:53,080 --> 00:37:01,480 Speaker 2: You can be the combatant where you everyone hates you. Okay, Uh, yes, 678 00:37:01,560 --> 00:37:08,040 Speaker 2: stephen A, yeah, he's he softened some now, but yes, 679 00:37:08,080 --> 00:37:12,400 Speaker 2: there was the time in which he yes, okay. But 680 00:37:12,480 --> 00:37:15,040 Speaker 2: there's also a point to it where you have to 681 00:37:15,080 --> 00:37:17,359 Speaker 2: be People have to like your voice, they have to 682 00:37:17,480 --> 00:37:20,360 Speaker 2: like to turnround, you have to like your your family, 683 00:37:20,360 --> 00:37:23,840 Speaker 2: your anecdotes or whatever. So I always thought, hey, I 684 00:37:23,880 --> 00:37:28,239 Speaker 2: can get college athletes to gravitate towards me, which I did. 685 00:37:28,280 --> 00:37:31,240 Speaker 2: What I didn't know was exactly what you're talking about 686 00:37:31,239 --> 00:37:34,320 Speaker 2: with the science of the connectivity. 687 00:37:35,040 --> 00:37:37,600 Speaker 1: And the perfect example is, you know, last. 688 00:37:37,480 --> 00:37:41,480 Speaker 2: Year, we had a really young team, and what I 689 00:37:41,640 --> 00:37:44,520 Speaker 2: noticed and what others pointed out to me, was when 690 00:37:44,520 --> 00:37:48,520 Speaker 2: I would lose my mind because they were young, they 691 00:37:48,520 --> 00:37:52,040 Speaker 2: were fairly weak, and they were getting pushed around and 692 00:37:52,080 --> 00:37:55,360 Speaker 2: I would try and you know, go to the whip 693 00:37:55,920 --> 00:37:59,600 Speaker 2: and get after him, and really my emotion they matched 694 00:37:59,600 --> 00:38:05,200 Speaker 2: my emotion and it took me till some other people 695 00:38:05,239 --> 00:38:07,920 Speaker 2: pointed it out. I knew it, I felt it, but 696 00:38:07,960 --> 00:38:10,520 Speaker 2: I couldn't get myself sort of out of it. And 697 00:38:10,560 --> 00:38:13,759 Speaker 2: when my emotions turn to be positive and energetic and 698 00:38:13,760 --> 00:38:19,399 Speaker 2: back to being thoughtful and and and yes, yes, So 699 00:38:19,560 --> 00:38:23,439 Speaker 2: I view that as an incredible success story last year 700 00:38:23,880 --> 00:38:25,960 Speaker 2: in that, despite we lost twenty one games in a row, 701 00:38:26,120 --> 00:38:28,279 Speaker 2: and despite that, by the end of the year, they 702 00:38:28,280 --> 00:38:31,240 Speaker 2: were still all fighting for me, for us, for the dream, 703 00:38:31,239 --> 00:38:33,960 Speaker 2: for the belief, which is like, that's what you're looking for. 704 00:38:34,000 --> 00:38:37,680 Speaker 2: There's absolutely a science to it. I'm a buyer, I'm 705 00:38:37,719 --> 00:38:40,800 Speaker 2: a believer, and I think it's fascinating and it's something 706 00:38:40,800 --> 00:38:42,640 Speaker 2: I think we were able to create last year. 707 00:38:42,719 --> 00:38:45,080 Speaker 1: Now we're going to try and recreate it earlier. 708 00:38:45,320 --> 00:38:50,719 Speaker 2: And and and and by the way, I've given my all, 709 00:38:50,840 --> 00:38:53,400 Speaker 2: my all, my players your book because I'm a I'm 710 00:38:53,440 --> 00:38:56,200 Speaker 2: a buyer and a believer into momentum, and all it 711 00:38:56,239 --> 00:38:59,520 Speaker 2: takes is a spark, just so so people are aware 712 00:38:59,560 --> 00:39:04,920 Speaker 2: who are seeing whether it's Amazon, Apple Books, Audio porch Lights, Spotify, 713 00:39:05,840 --> 00:39:08,920 Speaker 2: bulk Books, Google Play, you name it, Okay, you can 714 00:39:09,120 --> 00:39:11,560 Speaker 2: there's an audiobook as well to it, okay, and of 715 00:39:11,560 --> 00:39:12,640 Speaker 2: course you can go you can go. 716 00:39:12,600 --> 00:39:14,759 Speaker 1: Pick it up wherever you pick up your books. It's 717 00:39:14,800 --> 00:39:16,240 Speaker 1: the thirteenth best sellers. 718 00:39:16,320 --> 00:39:18,400 Speaker 3: Yeah, wherever find books are sold is the way we 719 00:39:18,480 --> 00:39:18,839 Speaker 3: say it. 720 00:39:19,239 --> 00:39:21,520 Speaker 1: This is a really really interesting topic. 721 00:39:21,600 --> 00:39:23,160 Speaker 2: You've done a lot of really good ones, don't get 722 00:39:23,200 --> 00:39:26,560 Speaker 2: me wrong, okay, but this one in terms of because 723 00:39:27,080 --> 00:39:30,839 Speaker 2: the buzzwords are culture, but it's not followed up with 724 00:39:31,840 --> 00:39:32,640 Speaker 2: what is culture? 725 00:39:32,719 --> 00:39:34,440 Speaker 1: How do you establish it? And how do you use 726 00:39:34,480 --> 00:39:38,279 Speaker 1: that positive culture to create? And this the science and momentum? 727 00:39:38,360 --> 00:39:40,160 Speaker 3: Right, how do you how do you use the culture 728 00:39:40,239 --> 00:39:42,799 Speaker 3: to recruit the right people to then? Right? So then 729 00:39:42,840 --> 00:39:45,759 Speaker 3: you're doing all the elements right, It's it's there. There's 730 00:39:45,880 --> 00:39:48,480 Speaker 3: there's a whole flow to this thing that's really magical. 731 00:39:49,040 --> 00:39:50,480 Speaker 1: John, Thank you so much for your time. 732 00:39:50,800 --> 00:39:53,880 Speaker 2: I encourage people to pick this up, and I mean, 733 00:39:54,120 --> 00:39:56,400 Speaker 2: I mean it, this is big time. You've written a 734 00:39:56,400 --> 00:39:58,360 Speaker 2: lot of good ones, this one I personally enjoyed. 735 00:39:58,480 --> 00:40:01,840 Speaker 3: Doug, I'm such a great and friend. I appreciate you. 736 00:40:01,920 --> 00:40:03,640 Speaker 3: Thanks for letting me be on with you, and I 737 00:40:03,680 --> 00:40:05,480 Speaker 3: hope we stay together for a long time. 738 00:40:08,480 --> 00:40:11,000 Speaker 2: Hey, thanks so much for listening. I'm Doug Gottlieb reminder. 739 00:40:11,160 --> 00:40:13,759 Speaker 2: The Doug Gottlieb Show airs every day three to five 740 00:40:13,760 --> 00:40:17,720 Speaker 2: Eastern twelve two Pacific, Fox Sports Radio iHeartRadio app. Of course, 741 00:40:17,760 --> 00:40:20,799 Speaker 2: you can download that as in podcast form. We also 742 00:40:20,800 --> 00:40:22,200 Speaker 2: have a podcast only hour. 743 00:40:22,640 --> 00:40:24,000 Speaker 1: And if you like. 744 00:40:24,040 --> 00:40:26,880 Speaker 2: All Ball, why not review it? Why not rate it? 745 00:40:26,920 --> 00:40:28,439 Speaker 2: Why not tell a friend about it? Why not share 746 00:40:28,440 --> 00:40:30,839 Speaker 2: it on social media? If not for me, because Don 747 00:40:30,880 --> 00:40:33,400 Speaker 2: Jager is a stud writer and an amazing guy, and 748 00:40:33,560 --> 00:40:35,839 Speaker 2: he joined me here and you enjoyed the listen, Thanks 749 00:40:35,880 --> 00:40:38,839 Speaker 2: so much for listening. I'm Doug Gottlieb. This is All Ball.