1 00:00:20,520 --> 00:00:23,560 Speaker 1: Hey, everyone, Emily a body here. You are listening to 2 00:00:23,920 --> 00:00:28,480 Speaker 1: a five minute Friday from Hurdle. This is kind of wild. 3 00:00:28,560 --> 00:00:30,680 Speaker 1: It's kind of wild because I am about to say 4 00:00:30,720 --> 00:00:34,040 Speaker 1: a sentence that I cannot even I mean, I believe 5 00:00:34,080 --> 00:00:35,879 Speaker 1: it because I lived it, but I can't believe I'm 6 00:00:35,880 --> 00:00:39,840 Speaker 1: about to say it. My Birkenstock campaign comes out today. 7 00:00:40,479 --> 00:00:45,040 Speaker 1: I shot a global campaign for Birkenstock earlier this year, 8 00:00:45,640 --> 00:00:49,720 Speaker 1: in January, and there were so many steps, in phases 9 00:00:49,760 --> 00:00:52,360 Speaker 1: and parts of this that I won't even get into now. 10 00:00:52,400 --> 00:00:58,640 Speaker 1: But I am in utter disbelief that this moment is 11 00:00:58,680 --> 00:01:02,560 Speaker 1: finally here. I'm and disbelief for so many reasons, primarily 12 00:01:02,600 --> 00:01:08,920 Speaker 1: because there were so many points in my journey of entrepreneurship, 13 00:01:08,920 --> 00:01:10,800 Speaker 1: and there have been so many points that I have 14 00:01:10,920 --> 00:01:13,160 Speaker 1: felt as though I was doing something wrong, that I 15 00:01:13,200 --> 00:01:17,280 Speaker 1: haven't been doing enough, that I am completely missing the mark, 16 00:01:17,360 --> 00:01:19,720 Speaker 1: that I need help, and all these things can be 17 00:01:19,760 --> 00:01:23,319 Speaker 1: true at different moments, But on a daylight today where 18 00:01:23,360 --> 00:01:27,679 Speaker 1: I can say a sentence like that, I am utterly 19 00:01:28,600 --> 00:01:33,640 Speaker 1: almost beside myself. And that is not entirely what I 20 00:01:33,640 --> 00:01:36,039 Speaker 1: want to talk about on the podcast today. What I 21 00:01:36,040 --> 00:01:38,480 Speaker 1: want to talk about today on the show is really 22 00:01:38,480 --> 00:01:41,600 Speaker 1: the sense of duality that I've really been lingering in 23 00:01:41,920 --> 00:01:45,920 Speaker 1: lately and something that I experienced in the creation of 24 00:01:45,959 --> 00:01:50,880 Speaker 1: this campaign. So for context, it's a video that will 25 00:01:50,920 --> 00:01:54,640 Speaker 1: now live on the Birkenstock website. It went live on 26 00:01:54,760 --> 00:01:57,160 Speaker 1: social media or is going live depending on when you're 27 00:01:57,200 --> 00:02:02,320 Speaker 1: listening to this on June fourteenth at nine am, and 28 00:02:03,120 --> 00:02:05,920 Speaker 1: I was so scared to shoot this campaign, and it 29 00:02:06,000 --> 00:02:09,120 Speaker 1: had nothing to do about the product itself. I have 30 00:02:09,200 --> 00:02:12,000 Speaker 1: been wearing Birkenstocks for as long as I can remember. 31 00:02:12,600 --> 00:02:17,120 Speaker 1: I believe I got my first pair maybe around fourteen 32 00:02:17,280 --> 00:02:21,600 Speaker 1: fifteen years old, and I think that I had a 33 00:02:21,639 --> 00:02:26,240 Speaker 1: pair of Birkenstocks from age eighteen to age thirty, like 34 00:02:26,280 --> 00:02:29,560 Speaker 1: the exact same pair that I had so much love 35 00:02:29,600 --> 00:02:33,160 Speaker 1: and affection for. Needless to say, my purpose for wearing 36 00:02:33,160 --> 00:02:38,520 Speaker 1: Birkenstocks certainly evolved over time. For a long time, it 37 00:02:38,639 --> 00:02:40,800 Speaker 1: was just a shoe that everyone was wearing that I 38 00:02:40,840 --> 00:02:43,519 Speaker 1: loved the way that it looked, it was comfortable, and 39 00:02:43,600 --> 00:02:46,960 Speaker 1: so I too owned a pair. But as I became 40 00:02:47,440 --> 00:02:51,679 Speaker 1: more active in my pursuit of a different lifestyle, Birkenstock 41 00:02:51,760 --> 00:02:55,080 Speaker 1: became the companion to all the exciting things that I 42 00:02:55,080 --> 00:02:57,440 Speaker 1: did in the goals that I set. So if I 43 00:02:57,520 --> 00:03:00,800 Speaker 1: was going to run a five K round Central, I 44 00:03:00,840 --> 00:03:03,440 Speaker 1: would bring a pair of Birkenstocks to change into after 45 00:03:03,760 --> 00:03:06,639 Speaker 1: When I ran Tokyo, I put a pair of Birkenstocks 46 00:03:06,720 --> 00:03:08,960 Speaker 1: in my gear check bag. For me, a pair of 47 00:03:09,000 --> 00:03:12,160 Speaker 1: Birkenstocks has always been like the symbol that the effort 48 00:03:12,639 --> 00:03:15,160 Speaker 1: is done, and now it's time to give back to myself. 49 00:03:15,240 --> 00:03:19,400 Speaker 1: Now it's time to recover. And the reason that I 50 00:03:19,560 --> 00:03:23,440 Speaker 1: was worried about this campaign is because it's really scary 51 00:03:23,520 --> 00:03:26,480 Speaker 1: to let go of your likeness. I know two things 52 00:03:26,520 --> 00:03:31,760 Speaker 1: to be true. I am excited, am grateful over the 53 00:03:31,760 --> 00:03:34,600 Speaker 1: moon about the opportunity to collaborate with a brand that 54 00:03:34,600 --> 00:03:37,360 Speaker 1: has been part of my life since I was fourteen. 55 00:03:38,000 --> 00:03:41,880 Speaker 1: And I am also very scared about how I might 56 00:03:42,040 --> 00:03:45,320 Speaker 1: look on camera when I don't have any ounce of 57 00:03:45,360 --> 00:03:49,440 Speaker 1: control about what ultimately goes into the world, period hard stop. 58 00:03:50,000 --> 00:03:54,360 Speaker 1: And I want to tell you that letting go of 59 00:03:54,400 --> 00:03:58,880 Speaker 1: my inhibitions is the thing that enabled me to both 60 00:03:59,000 --> 00:04:01,920 Speaker 1: show up presently as myself the day that we shot this, 61 00:04:02,080 --> 00:04:05,600 Speaker 1: which was back in January of twenty twenty four, and 62 00:04:06,080 --> 00:04:09,480 Speaker 1: now when I saw the footage and I first saw 63 00:04:09,520 --> 00:04:12,880 Speaker 1: the campaign maybe about a month ago, I was floored. 64 00:04:13,240 --> 00:04:16,720 Speaker 1: I was floored because A I had the opportunity to 65 00:04:16,760 --> 00:04:19,960 Speaker 1: tell my story and talk about what my journey has 66 00:04:20,000 --> 00:04:23,800 Speaker 1: been like with running authentically. But then B I looked 67 00:04:23,839 --> 00:04:27,240 Speaker 1: at my body and I felt so strong, I felt 68 00:04:27,240 --> 00:04:31,320 Speaker 1: so capable, and I feel so grateful for the way 69 00:04:31,360 --> 00:04:35,320 Speaker 1: that I showed up for myself emotionally physically, and not 70 00:04:35,560 --> 00:04:39,040 Speaker 1: just on that day, but over the years, right there 71 00:04:39,080 --> 00:04:43,360 Speaker 1: has been so much work that has happened, so much 72 00:04:43,400 --> 00:04:47,640 Speaker 1: effort that has happened. And so when I look at 73 00:04:47,880 --> 00:04:51,480 Speaker 1: a little clip, the one that's going live on Instagram 74 00:04:51,680 --> 00:04:54,839 Speaker 1: is like thirty seconds. The ultimate video spot is around 75 00:04:54,880 --> 00:04:58,480 Speaker 1: sixty seconds. And when I look at this video, I 76 00:04:58,520 --> 00:05:02,920 Speaker 1: feel so proud. And that goes back to the duality 77 00:05:02,960 --> 00:05:06,599 Speaker 1: that I talked about. I can be, in certain instances 78 00:05:06,960 --> 00:05:12,240 Speaker 1: proud and critical. I can feel both happy and emotional, 79 00:05:12,360 --> 00:05:19,120 Speaker 1: happy and sad. This instance of both is the human experience, 80 00:05:19,600 --> 00:05:24,239 Speaker 1: and so I think that so often, especially the clips 81 00:05:24,240 --> 00:05:27,120 Speaker 1: that we see on social media, we hear it all 82 00:05:27,240 --> 00:05:30,960 Speaker 1: the time. It's the highlight reel. And so the real 83 00:05:31,040 --> 00:05:34,240 Speaker 1: behind this major moment for me was that I was 84 00:05:34,400 --> 00:05:38,440 Speaker 1: so anxious and nervous about showing up on camera that day. 85 00:05:38,800 --> 00:05:40,800 Speaker 1: But what I can tell you is that now when 86 00:05:40,800 --> 00:05:44,160 Speaker 1: I look at this footage of myself, when I see myself, 87 00:05:44,400 --> 00:05:47,280 Speaker 1: I am so proud of this woman that I have become. 88 00:05:47,640 --> 00:05:50,760 Speaker 1: I am so proud of the fact that I can 89 00:05:50,839 --> 00:05:53,400 Speaker 1: sit here and say that I have put my all 90 00:05:53,800 --> 00:05:57,159 Speaker 1: not only into my work, into building this brand, the 91 00:05:57,200 --> 00:05:59,760 Speaker 1: brand that I will continue to evolve and build over 92 00:05:59,800 --> 00:06:03,400 Speaker 1: it tis time, but also my body, the body that I 93 00:06:03,400 --> 00:06:06,520 Speaker 1: have propelled to so many finish lines, but also the 94 00:06:06,560 --> 00:06:09,960 Speaker 1: body that I have empowered to recover in the best 95 00:06:10,080 --> 00:06:14,080 Speaker 1: way that I know possible, knowing that that recovery is 96 00:06:14,200 --> 00:06:17,799 Speaker 1: exactly what I need to go after the next goal 97 00:06:18,160 --> 00:06:21,400 Speaker 1: and the next goal. And so my question for you 98 00:06:21,480 --> 00:06:25,159 Speaker 1: this week on five Minute Friday is what you're both? 99 00:06:25,680 --> 00:06:28,279 Speaker 1: What are you experiencing right now that you feel torn 100 00:06:28,360 --> 00:06:32,000 Speaker 1: between two sides, knowing that it is entirely normal to 101 00:06:32,080 --> 00:06:35,320 Speaker 1: have so many different feelings about your lived experience, and 102 00:06:35,360 --> 00:06:38,000 Speaker 1: how can you show up for yourself to offer a 103 00:06:38,040 --> 00:06:42,440 Speaker 1: little bit more compassion about it? What is your both 104 00:06:42,680 --> 00:06:45,400 Speaker 1: and how can you offer yourself a little bit more 105 00:06:45,520 --> 00:06:49,440 Speaker 1: compassion as you navigate the ins and the outs of 106 00:06:49,640 --> 00:06:53,559 Speaker 1: your day today. And now a listener question. 107 00:06:54,200 --> 00:06:57,560 Speaker 2: Hi Emily, this is Trish from Staten Island. What book 108 00:06:57,720 --> 00:07:00,000 Speaker 2: or books do you love so much that you've read 109 00:07:00,000 --> 00:07:03,120 Speaker 2: over and over again. You've given copies to your friends, 110 00:07:03,200 --> 00:07:06,640 Speaker 2: You've bought other people copies, always looking for a good 111 00:07:06,680 --> 00:07:07,599 Speaker 2: book recommendation. 112 00:07:07,920 --> 00:07:11,000 Speaker 1: Thanks so much, this is a really great question. And 113 00:07:11,120 --> 00:07:13,480 Speaker 1: right now, let me tell you about this book that 114 00:07:13,600 --> 00:07:18,680 Speaker 1: has me hooked. It's called A Gentle Reminder by Bianga Sparasino, 115 00:07:19,080 --> 00:07:23,240 Speaker 1: and I found it on the street last week. This 116 00:07:23,320 --> 00:07:26,880 Speaker 1: book is speaking to my soul. It's got so many 117 00:07:26,920 --> 00:07:29,840 Speaker 1: good nuggets in it and I want to quickly read 118 00:07:30,240 --> 00:07:34,400 Speaker 1: a passage from it to share with you. Maybe you 119 00:07:34,440 --> 00:07:36,680 Speaker 1: will never get back to the person you used to be, 120 00:07:37,240 --> 00:07:41,000 Speaker 1: but maybe that is okay. Maybe that is something to celebrate, 121 00:07:41,120 --> 00:07:44,560 Speaker 1: something to embrace, because who you were is a version 122 00:07:44,600 --> 00:07:48,200 Speaker 1: of yourself that exists in the past, a version of 123 00:07:48,240 --> 00:07:51,240 Speaker 1: yourself that didn't go through the heartbreak or the hardship, 124 00:07:51,520 --> 00:07:54,440 Speaker 1: a version of yourself that did not have to navigate 125 00:07:54,520 --> 00:07:56,880 Speaker 1: all of the ways in which life was trying to 126 00:07:57,000 --> 00:07:59,960 Speaker 1: weather it. Who you were is a version of yourself 127 00:08:00,080 --> 00:08:02,640 Speaker 1: that didn't have to fight their way out of the 128 00:08:02,760 --> 00:08:05,360 Speaker 1: dark that didn't have to deal with the things that 129 00:08:05,480 --> 00:08:09,400 Speaker 1: cause change to crack within the soul of you, and 130 00:08:09,520 --> 00:08:14,600 Speaker 1: those things transform a human being. This book that I 131 00:08:14,640 --> 00:08:17,760 Speaker 1: found on the street last week, Yeah, it's going to 132 00:08:17,800 --> 00:08:21,160 Speaker 1: be my gift for the rest of twenty twenty four. 133 00:08:21,880 --> 00:08:24,400 Speaker 1: That's it for right now. Make sure you're following along 134 00:08:24,520 --> 00:08:27,680 Speaker 1: over on social It's at Hurdle Podcast at Emily Body. 135 00:08:28,080 --> 00:09:41,120 Speaker 1: Another hurdle conquered. Catch you guys next. Timetastassas, assassass