1 00:00:00,720 --> 00:00:04,600 Speaker 1: This is Bloomberg Business of Sports. The world changing and 2 00:00:04,640 --> 00:00:06,440 Speaker 1: what are the things we can do to transform a 3 00:00:06,480 --> 00:00:09,600 Speaker 1: business and engage our fans globally in different ways. People 4 00:00:09,600 --> 00:00:12,400 Speaker 1: are using their name and likeness to create more opportunities, 5 00:00:12,480 --> 00:00:15,520 Speaker 1: more stakes and companies in order to turn the organization around, 6 00:00:15,560 --> 00:00:17,279 Speaker 1: we had to turn it around not only just on 7 00:00:17,440 --> 00:00:20,959 Speaker 1: baseball operations side, but other business operations side well and 8 00:00:21,079 --> 00:00:23,079 Speaker 1: any other sport is very difficult, but I like to 9 00:00:23,079 --> 00:00:26,560 Speaker 1: blog my horizons and be able to expand. Sports need 10 00:00:26,600 --> 00:00:29,040 Speaker 1: to be consumed a lot and not to the big 11 00:00:29,160 --> 00:00:33,440 Speaker 1: competitive advantage for in artual property holders of sports content 12 00:00:33,560 --> 00:00:37,920 Speaker 1: in the media landscape. Bloomberg Business of Sports from Bloomberg Radio. 13 00:00:39,560 --> 00:00:42,159 Speaker 1: Hi everyone, I'm Jason Kelly, and I'm Mike Lynch and 14 00:00:42,200 --> 00:00:45,040 Speaker 1: I'm Michael Barr. And this is the Bloomberg Business of 15 00:00:45,040 --> 00:00:47,920 Speaker 1: Sports podcast where we explore the big money issues in 16 00:00:47,960 --> 00:00:51,280 Speaker 1: the world of sports. Well, it is that time finally, 17 00:00:51,840 --> 00:00:55,280 Speaker 1: literally a year late, and it's coming none too soon 18 00:00:55,840 --> 00:00:58,680 Speaker 1: for our guests the Olympics. Jake Riley is with us. 19 00:00:58,680 --> 00:01:01,240 Speaker 1: He is a marathon runner for Team USA. He joins 20 00:01:01,320 --> 00:01:04,360 Speaker 1: us from Boulder, Colorado, as the bags are getting packed 21 00:01:04,400 --> 00:01:09,920 Speaker 1: to head to Tokyo. Amazing accomplishment just to be at 22 00:01:09,959 --> 00:01:12,680 Speaker 1: this point. Jake, first of all, thanks for joining us. 23 00:01:12,840 --> 00:01:15,120 Speaker 1: How are you feeling? Like? What? What's what's your state 24 00:01:15,120 --> 00:01:17,640 Speaker 1: of mind? Your state of body? I believe you're sort 25 00:01:17,640 --> 00:01:21,399 Speaker 1: of beginning the taper at this point. So what You've 26 00:01:21,400 --> 00:01:25,039 Speaker 1: got to be a little jittery. Yep, I'm starting to 27 00:01:25,040 --> 00:01:28,400 Speaker 1: get those little kind of it's a little adrenaline quicks 28 00:01:28,400 --> 00:01:29,720 Speaker 1: every once in a while, you kind of get like 29 00:01:29,720 --> 00:01:31,920 Speaker 1: a little flushed. I know it's gonna get a lot worse. 30 00:01:32,520 --> 00:01:34,399 Speaker 1: Up until this point, you know, we've kind of been 31 00:01:34,400 --> 00:01:37,120 Speaker 1: in like the real depths of training. So most of 32 00:01:37,120 --> 00:01:39,360 Speaker 1: it is just thinking about how tired I am and 33 00:01:39,360 --> 00:01:42,240 Speaker 1: then focusing on recovery and sleep and all that kind 34 00:01:42,240 --> 00:01:44,240 Speaker 1: of stuff. But you know, we're starting to run out 35 00:01:44,240 --> 00:01:45,959 Speaker 1: of the things that I can control, and we're starting 36 00:01:46,000 --> 00:01:48,640 Speaker 1: to run into places where, you know, what are the 37 00:01:48,640 --> 00:01:50,480 Speaker 1: condition is going to be like what are you know, 38 00:01:50,560 --> 00:01:53,360 Speaker 1: what is our Twite's gonna be like COVID testing all 39 00:01:53,400 --> 00:01:56,360 Speaker 1: the other kind of stuff. So now, because the training 40 00:01:56,440 --> 00:01:58,720 Speaker 1: sort of backing off, yeah, the nerves are starting to 41 00:01:58,840 --> 00:02:00,800 Speaker 1: come and I think you know that's a good thing, right, 42 00:02:00,840 --> 00:02:03,120 Speaker 1: you need to know that you're primed, but I think 43 00:02:03,160 --> 00:02:04,480 Speaker 1: the next couple of weeks you're going to be a 44 00:02:04,520 --> 00:02:06,960 Speaker 1: little bit nerve racking. But it's the Olympics too, so 45 00:02:07,320 --> 00:02:10,200 Speaker 1: it's the best kind of nerves. Well bless you, Jake, 46 00:02:10,280 --> 00:02:12,000 Speaker 1: because I know me, I would be oh my god, 47 00:02:12,000 --> 00:02:14,040 Speaker 1: oh my god, my god, I'm going it's like, oh 48 00:02:14,200 --> 00:02:17,160 Speaker 1: my goodness wearing my shoes, which brings me to the 49 00:02:17,240 --> 00:02:21,880 Speaker 1: point about issues. Uh that is something that is rather 50 00:02:22,080 --> 00:02:25,360 Speaker 1: special for you. Can you tell me about your footwear 51 00:02:25,480 --> 00:02:29,520 Speaker 1: and what you use. Yeah, So I will be racing 52 00:02:29,720 --> 00:02:34,640 Speaker 1: in uh Supporto Tokyo basically um in the cloud boom echo. 53 00:02:34,919 --> 00:02:38,000 Speaker 1: So um. Anyone who's who follows the running world knows 54 00:02:38,040 --> 00:02:41,000 Speaker 1: there's been a pretty big explosion in running shoe technology. 55 00:02:41,160 --> 00:02:44,679 Speaker 1: So um, really high stackhites, so shoes that are pretty tall, 56 00:02:44,800 --> 00:02:49,480 Speaker 1: with a whole generation of new really responsive springy phones, 57 00:02:49,919 --> 00:02:53,399 Speaker 1: carbon plated shoes to kind of add even more sort 58 00:02:53,440 --> 00:02:57,679 Speaker 1: of energy return and uh movements from the heel for 59 00:02:57,800 --> 00:03:02,160 Speaker 1: foot transition. So um. Yeah, I'm sponsored by on Running, 60 00:03:02,240 --> 00:03:04,639 Speaker 1: the Swiss brand. Um. They just came out with their 61 00:03:04,800 --> 00:03:07,720 Speaker 1: latest marathon flat designed to kind of compete with the 62 00:03:07,760 --> 00:03:10,800 Speaker 1: best class in the world. Um. Yeah, it's really revolutionized 63 00:03:10,880 --> 00:03:15,040 Speaker 1: running records are going down all over the plate. So um, yeah, 64 00:03:15,040 --> 00:03:17,880 Speaker 1: I'm really excited. This will be my first marathon in 65 00:03:18,000 --> 00:03:19,720 Speaker 1: the queue. So I've run a half and kind of 66 00:03:19,760 --> 00:03:21,480 Speaker 1: an older prototype and I've spent a couple of short 67 00:03:21,600 --> 00:03:23,320 Speaker 1: races for those for my first time trying to at 68 00:03:23,320 --> 00:03:26,519 Speaker 1: the full distance. And we been working on prototypes for 69 00:03:27,440 --> 00:03:29,200 Speaker 1: over a year now since I've been with the company, 70 00:03:29,280 --> 00:03:31,000 Speaker 1: and you know they've been working on it longer before that. 71 00:03:31,200 --> 00:03:32,960 Speaker 1: So to see it finally released, I know they were 72 00:03:32,960 --> 00:03:35,080 Speaker 1: scrambling on a little bit. To see it finally released 73 00:03:35,120 --> 00:03:38,520 Speaker 1: is really exciting. Hey, Jake, it's Mike Lynch up in Boston. 74 00:03:38,720 --> 00:03:41,400 Speaker 1: Congratulations on making the team. It must be just the 75 00:03:41,480 --> 00:03:44,480 Speaker 1: thrill of a lifetime. So you've signed on with on 76 00:03:44,640 --> 00:03:47,560 Speaker 1: apparel um And unlike in the Olympics, you have to 77 00:03:47,600 --> 00:03:51,200 Speaker 1: wear an Olympic uniform. And unlike tennis players, golfers, NASCAR 78 00:03:51,320 --> 00:03:53,680 Speaker 1: drivers who were plastered with all their all their sponsors, 79 00:03:54,240 --> 00:03:57,280 Speaker 1: is the shoe the only visible sponsor and branding that 80 00:03:57,360 --> 00:03:59,160 Speaker 1: we'll be able to see while you're competing in the 81 00:03:59,240 --> 00:04:06,480 Speaker 1: Olympic Marathon. Uh? The So, because Nike is the official 82 00:04:06,480 --> 00:04:09,680 Speaker 1: sponsor of us a t f um. Everything you wear 83 00:04:09,760 --> 00:04:14,960 Speaker 1: has to be Nike except for shoes, sunglasses, and watches, 84 00:04:15,520 --> 00:04:17,560 Speaker 1: and believe those are the three exceptions. I have a 85 00:04:17,600 --> 00:04:19,200 Speaker 1: whole sheet with all this stuff we're like to do. 86 00:04:19,320 --> 00:04:23,120 Speaker 1: But that's that's basically it. So um. For for most athletes, 87 00:04:23,200 --> 00:04:25,280 Speaker 1: that means shoes because most of us are sponsored by 88 00:04:25,720 --> 00:04:29,200 Speaker 1: some sort of apparel company. But yes, the rest of 89 00:04:29,200 --> 00:04:33,360 Speaker 1: the uniform has to be Nike branded. So, Jake, you know, 90 00:04:33,480 --> 00:04:37,600 Speaker 1: I'm fascinated by kind of the business of running and 91 00:04:37,920 --> 00:04:40,720 Speaker 1: the business of individual athletes that I think we all are. 92 00:04:41,240 --> 00:04:43,760 Speaker 1: Help us understand that. I mean, you know, you're an 93 00:04:43,839 --> 00:04:47,040 Speaker 1: incredibly bright guy, as many runners are. I say that 94 00:04:47,080 --> 00:04:50,880 Speaker 1: as a runner. Um, you went to Stanford, you know, 95 00:04:51,040 --> 00:04:54,279 Speaker 1: you studied by a mechanical engineering I believe, and then 96 00:04:54,320 --> 00:04:57,719 Speaker 1: you've got a masters in mechanical engineering. So pretty smart, fella. 97 00:04:58,760 --> 00:05:01,320 Speaker 1: How do you go about out kind of designing the 98 00:05:01,839 --> 00:05:06,920 Speaker 1: Jake Riley ink as it were. Oh, I'm a little 99 00:05:06,960 --> 00:05:08,720 Speaker 1: bit new to that process, and I don't think I'm 100 00:05:08,760 --> 00:05:12,080 Speaker 1: the best at at that, And I think especially I 101 00:05:12,080 --> 00:05:13,680 Speaker 1: don't know how cool I gonna sound like a broken 102 00:05:13,720 --> 00:05:15,400 Speaker 1: record compare to other people you've had on, but like 103 00:05:15,600 --> 00:05:19,840 Speaker 1: social media has changed everything. UM yeah, I think now 104 00:05:21,800 --> 00:05:24,720 Speaker 1: you certainly need to have some sort of social media presence, 105 00:05:24,720 --> 00:05:26,280 Speaker 1: and that's something I've been trying to work on, is 106 00:05:26,320 --> 00:05:28,680 Speaker 1: like doing more posts and making sure that you're kind 107 00:05:28,720 --> 00:05:32,920 Speaker 1: of demonstrating to either your your sponsor companies on in 108 00:05:32,960 --> 00:05:36,520 Speaker 1: my case, or potential sponsors that like, yes, when I 109 00:05:36,839 --> 00:05:39,080 Speaker 1: post something, people respond to it, and you're trying to 110 00:05:39,120 --> 00:05:42,480 Speaker 1: be sort of engaging but also real. UM. You know, 111 00:05:42,960 --> 00:05:48,880 Speaker 1: I think for me, I've never been great at UM 112 00:05:50,760 --> 00:05:53,120 Speaker 1: doing much besides sort of running content. So I just 113 00:05:53,200 --> 00:05:56,239 Speaker 1: try to make you know, my social media speed pretty honest. 114 00:05:56,279 --> 00:05:58,800 Speaker 1: We try to give people a look inside what I'm 115 00:05:58,839 --> 00:06:02,320 Speaker 1: doing for training UM, and I think I have like 116 00:06:02,400 --> 00:06:05,280 Speaker 1: a relatively compelling narrative when we try to share share that. UM. 117 00:06:05,320 --> 00:06:07,240 Speaker 1: I dealt with injury for a long time, and I 118 00:06:07,320 --> 00:06:10,080 Speaker 1: think a lot of people were surprised about me making 119 00:06:10,160 --> 00:06:15,000 Speaker 1: the team, especially coming off of a three year period 120 00:06:15,000 --> 00:06:17,240 Speaker 1: where I really wasn't doing a whole lot UM. So 121 00:06:17,320 --> 00:06:19,120 Speaker 1: we try to you know, share that. And I think 122 00:06:19,920 --> 00:06:22,960 Speaker 1: especially with distance running as opposed to other sports, because 123 00:06:23,040 --> 00:06:26,040 Speaker 1: it's um, you know, you can participate in this like 124 00:06:26,160 --> 00:06:28,080 Speaker 1: you could You're a runner. There's lots of runners out there, 125 00:06:28,120 --> 00:06:29,680 Speaker 1: like I would imagine a lot of your runners have 126 00:06:29,760 --> 00:06:31,760 Speaker 1: at least jumped in like the local five kresthing like that, 127 00:06:32,240 --> 00:06:34,160 Speaker 1: even if it's just to walk jog it. So I 128 00:06:34,200 --> 00:06:36,720 Speaker 1: think there's a level of connection. A lot of you know, 129 00:06:36,960 --> 00:06:39,200 Speaker 1: the people watching the Olympics will have to my sport 130 00:06:39,279 --> 00:06:41,760 Speaker 1: that they might not have to like soccer, tennis or 131 00:06:41,880 --> 00:06:44,920 Speaker 1: badminton or whatever it is. UM And so, you know, 132 00:06:45,360 --> 00:06:47,800 Speaker 1: kind of sharing what I do and giving people a 133 00:06:47,880 --> 00:06:49,160 Speaker 1: look at what it's like to do it at a 134 00:06:49,240 --> 00:06:52,280 Speaker 1: high level I think is important. And I see kind 135 00:06:52,320 --> 00:06:54,040 Speaker 1: of the people that are best at doing this sort 136 00:06:54,080 --> 00:06:57,080 Speaker 1: of branding UM you know, have a combination of that 137 00:06:57,400 --> 00:06:59,720 Speaker 1: and then also being sort of you know, funny and 138 00:07:00,080 --> 00:07:03,320 Speaker 1: you in um in engaging. It's the big challenge for 139 00:07:03,400 --> 00:07:06,000 Speaker 1: me is doing it consistently. I especially, I started to 140 00:07:06,040 --> 00:07:08,360 Speaker 1: get stressed retired, like that's one of the first things 141 00:07:08,400 --> 00:07:09,560 Speaker 1: to go and I just I don't want to get 142 00:07:09,600 --> 00:07:11,920 Speaker 1: on social media and post um sort of that that 143 00:07:12,080 --> 00:07:16,120 Speaker 1: early millennial generation where I never fully committed to Facebook 144 00:07:16,120 --> 00:07:17,400 Speaker 1: and everything. So I have to work a little bit 145 00:07:17,440 --> 00:07:20,080 Speaker 1: harder than I think other people where I think that's 146 00:07:20,120 --> 00:07:23,000 Speaker 1: just what they've been doing since they were in elementary school. Yeah. Interesting, 147 00:07:23,760 --> 00:07:26,000 Speaker 1: I have to ask the elephant in the room. You 148 00:07:26,080 --> 00:07:30,160 Speaker 1: are going to Tokyo, uh, and in Japan there is 149 00:07:30,200 --> 00:07:34,080 Speaker 1: a problem with COVID nineteen uh and it has put 150 00:07:34,120 --> 00:07:36,920 Speaker 1: a question mark on on some of the games. Can 151 00:07:37,000 --> 00:07:40,760 Speaker 1: I ask your thoughts about that? And obviously you're very 152 00:07:40,840 --> 00:07:45,840 Speaker 1: excited to going to Tokyo, but your thoughts about going 153 00:07:45,960 --> 00:07:56,360 Speaker 1: into this this COVID era. Yeah, and I certainly it's 154 00:07:58,760 --> 00:08:00,520 Speaker 1: the only one I've been saying about going to the 155 00:08:00,520 --> 00:08:02,760 Speaker 1: Olympics since I was maybe six years old. I've always 156 00:08:02,800 --> 00:08:04,760 Speaker 1: tried to remember what my my earliest Olympic memory is 157 00:08:04,760 --> 00:08:09,560 Speaker 1: and it's probably from somewhere around there. Um. So the 158 00:08:09,640 --> 00:08:11,640 Speaker 1: thought of the games, like not going off and be 159 00:08:11,720 --> 00:08:14,480 Speaker 1: missing this sort of you know, potentially one opportunity to 160 00:08:14,560 --> 00:08:17,200 Speaker 1: ever go to the Games, Like, I really really don't 161 00:08:17,200 --> 00:08:18,560 Speaker 1: want that to happen. But at the other time, I 162 00:08:18,640 --> 00:08:21,960 Speaker 1: completely understand, you know, they have low vaccination rates, we 163 00:08:22,000 --> 00:08:26,160 Speaker 1: have the delta, very completely understand the Japanese people sort 164 00:08:26,200 --> 00:08:29,080 Speaker 1: of reluctance to have a whole bunch of foreigners running 165 00:08:29,080 --> 00:08:33,200 Speaker 1: around their country potentially bringing in um you know, uh, uh, 166 00:08:33,440 --> 00:08:36,560 Speaker 1: you know, outside diseases and in sort of interacting with everybody. Now, 167 00:08:36,600 --> 00:08:39,280 Speaker 1: I will say that like the level of restriction and 168 00:08:39,720 --> 00:08:42,439 Speaker 1: protocols they're taking in Tokyo to to make sure that 169 00:08:42,520 --> 00:08:47,720 Speaker 1: that doesn't happen is pretty um extreme. Like the level 170 00:08:47,760 --> 00:08:50,040 Speaker 1: of restriction on on sort of my movements and want 171 00:08:50,040 --> 00:08:51,240 Speaker 1: a lot to do and just how much I'm going 172 00:08:51,320 --> 00:08:55,480 Speaker 1: to be tested, um is pretty intense. So I actually 173 00:08:55,520 --> 00:09:00,040 Speaker 1: I'm not super concerned um with me giving COVID to 174 00:09:00,120 --> 00:09:03,240 Speaker 1: anyone or getting COVID from anyone or them being you 175 00:09:03,320 --> 00:09:06,640 Speaker 1: know that that's sort of out right there, I think. Um. 176 00:09:07,200 --> 00:09:10,560 Speaker 1: I also do feel a little bit like the Olympics 177 00:09:10,600 --> 00:09:12,640 Speaker 1: has kind of become sort of the poster child for 178 00:09:12,720 --> 00:09:15,040 Speaker 1: this sort of thing, whereas like they've been putting on 179 00:09:15,840 --> 00:09:17,960 Speaker 1: sporting events. I think I just saw that they had 180 00:09:18,000 --> 00:09:22,120 Speaker 1: like a soccer match with in person spectators like last 181 00:09:22,160 --> 00:09:25,640 Speaker 1: week in Tokyo in spite of the lockdown. We're not 182 00:09:25,679 --> 00:09:27,680 Speaker 1: going to have spectators of the Olympics. So like we're 183 00:09:27,840 --> 00:09:31,800 Speaker 1: the reaching of a level of restriction that they are 184 00:09:31,840 --> 00:09:35,520 Speaker 1: already not applying to some of their own events. Now 185 00:09:36,280 --> 00:09:39,120 Speaker 1: that's fine, this is a global thing, like they need 186 00:09:39,160 --> 00:09:42,880 Speaker 1: to manage public perception, and as long as I get 187 00:09:42,920 --> 00:09:45,079 Speaker 1: to race, I'm fine with you know, it's just me 188 00:09:45,200 --> 00:09:47,240 Speaker 1: out there doing a time trial. That's what it takes. 189 00:09:47,320 --> 00:09:52,760 Speaker 1: But um, you know, I'm not super concerned with h 190 00:09:53,800 --> 00:09:56,800 Speaker 1: the athletes and the people interacting with the athletes taking 191 00:09:56,840 --> 00:10:00,800 Speaker 1: COVID now as a symbol, that's like a slight different issue. 192 00:10:00,960 --> 00:10:04,040 Speaker 1: And I think too many countries for too long have 193 00:10:04,240 --> 00:10:08,199 Speaker 1: kind of taken COVID not seriously enough, and uh, the 194 00:10:08,280 --> 00:10:10,559 Speaker 1: appearance of not taking it seriously, I do think does 195 00:10:11,000 --> 00:10:14,199 Speaker 1: you know some damage as well, So as sort of 196 00:10:14,640 --> 00:10:17,559 Speaker 1: a symbol of things being extreme in that measure is 197 00:10:18,120 --> 00:10:22,480 Speaker 1: maybe good, especially with other countries seeing things are just 198 00:10:22,640 --> 00:10:24,240 Speaker 1: going on as well. You know, it does seem make 199 00:10:24,320 --> 00:10:27,079 Speaker 1: me be a little bit in port taste to put 200 00:10:27,120 --> 00:10:30,280 Speaker 1: on a massive global event when Africa and Asia are 201 00:10:30,360 --> 00:10:34,000 Speaker 1: kind of exploding with the delta variant um. But I 202 00:10:34,040 --> 00:10:36,800 Speaker 1: don't see this being sort of like a spark that 203 00:10:36,880 --> 00:10:40,920 Speaker 1: lights a massive fire of another COVID outbreak. Jake, the 204 00:10:41,040 --> 00:10:43,320 Speaker 1: marathon is not going to be run in Tokyo. It's 205 00:10:43,360 --> 00:10:47,160 Speaker 1: going to be running support oh five miles away because 206 00:10:47,200 --> 00:10:48,960 Speaker 1: of the it's a little going to be a little 207 00:10:48,960 --> 00:10:51,800 Speaker 1: bit cooler. Will you be housed there the entire time 208 00:10:51,880 --> 00:10:54,040 Speaker 1: and sort of miss out on the experience of the 209 00:10:54,080 --> 00:10:56,960 Speaker 1: Olympic village. Tell me the logistics of what's mapped up 210 00:10:56,960 --> 00:11:01,640 Speaker 1: for you guys. So we stay in Tokyo, U. There's 211 00:11:01,679 --> 00:11:04,160 Speaker 1: like a window where we have to be in Tokyo 212 00:11:04,280 --> 00:11:05,959 Speaker 1: and that's where they do a lot of our processing, 213 00:11:06,080 --> 00:11:08,959 Speaker 1: especially sort of our entry, immigration documentation, a lot of 214 00:11:09,000 --> 00:11:12,400 Speaker 1: the initial COVID stuff. UM. So the plan as we 215 00:11:12,480 --> 00:11:14,559 Speaker 1: got it in process thing was that we would be 216 00:11:14,640 --> 00:11:17,760 Speaker 1: in the Olympic Village for like two days, three days UM, 217 00:11:18,360 --> 00:11:21,839 Speaker 1: and then we would fly up to support oh on 218 00:11:22,040 --> 00:11:26,800 Speaker 1: August one for men race on August eight seven tour 219 00:11:26,840 --> 00:11:28,480 Speaker 1: in the States and then women race the day before 220 00:11:29,080 --> 00:11:30,839 Speaker 1: UM and so we would be in in support for 221 00:11:30,920 --> 00:11:33,040 Speaker 1: a week and we have like a hotel right next 222 00:11:33,080 --> 00:11:35,040 Speaker 1: to the start of the race course that's just for 223 00:11:35,679 --> 00:11:41,360 Speaker 1: for athletes. UM. Now, the restrictions on what we can 224 00:11:41,440 --> 00:11:43,600 Speaker 1: do and sort of what the COVID protocols are are 225 00:11:43,800 --> 00:11:48,040 Speaker 1: have been shifting a little bit, and the pretty reluctant 226 00:11:48,040 --> 00:11:52,040 Speaker 1: in support to give us access to certain training facilities, 227 00:11:52,120 --> 00:11:53,600 Speaker 1: Like normally when you would go to a big race 228 00:11:53,679 --> 00:11:55,599 Speaker 1: like this, you would you be able to jog the 229 00:11:55,640 --> 00:11:57,360 Speaker 1: course or you know, have some sort of park where 230 00:11:57,360 --> 00:11:59,360 Speaker 1: you could go, and they really don't even want to 231 00:11:59,360 --> 00:12:02,560 Speaker 1: give us that. Um. There's like we were like, well, tay, 232 00:12:02,640 --> 00:12:04,480 Speaker 1: we have some treadmills, and they seem to be kind 233 00:12:04,480 --> 00:12:08,000 Speaker 1: of bargaining around that. So we may be staying in 234 00:12:08,880 --> 00:12:12,720 Speaker 1: Tokyo for a little bit longer than we originally intended, um, 235 00:12:12,960 --> 00:12:15,360 Speaker 1: just because there are facilities that have been roped off 236 00:12:15,400 --> 00:12:18,000 Speaker 1: specifically for athletes, and the you know, the COVID sort 237 00:12:18,040 --> 00:12:20,720 Speaker 1: of calls are a little bit stronger there than they 238 00:12:20,760 --> 00:12:23,280 Speaker 1: aren't support oh. So you know, it's a little bit 239 00:12:23,320 --> 00:12:25,360 Speaker 1: crazy that things are still in flux this close to 240 00:12:25,400 --> 00:12:28,280 Speaker 1: when we're traveling. But you know, we we we may 241 00:12:28,320 --> 00:12:30,240 Speaker 1: be sort of calling an audible here and staying a 242 00:12:30,280 --> 00:12:32,120 Speaker 1: couple of extra days in Tokyo so I will get 243 00:12:32,120 --> 00:12:34,760 Speaker 1: a little bit of an Olympic village experience, which I 244 00:12:35,120 --> 00:12:36,640 Speaker 1: really did want. I was thought we were gonna have 245 00:12:36,640 --> 00:12:38,440 Speaker 1: to go straight to support oh and I wasn't gonna 246 00:12:38,600 --> 00:12:42,040 Speaker 1: see any of it. Um. But I also like if 247 00:12:42,080 --> 00:12:43,920 Speaker 1: I only see a couple of days of the Olympic village, 248 00:12:44,120 --> 00:12:46,880 Speaker 1: that's fine with me. Um. One of the annoying things 249 00:12:46,920 --> 00:12:49,959 Speaker 1: about being like I think I'm not the second to 250 00:12:50,040 --> 00:12:51,920 Speaker 1: last event or maybe like the last event, I were 251 00:12:52,000 --> 00:12:54,440 Speaker 1: like one of the last people to go, which means 252 00:12:55,120 --> 00:12:57,040 Speaker 1: even if I were in the Olympic Village, I couldn't 253 00:12:57,080 --> 00:12:59,480 Speaker 1: really take advantage of any of sort of the exciting things, 254 00:12:59,559 --> 00:13:01,199 Speaker 1: Like even if I could go out in to Tokyo, 255 00:13:01,280 --> 00:13:02,679 Speaker 1: I wouldn't be able to go out and sort of 256 00:13:02,720 --> 00:13:04,800 Speaker 1: walk around the city and do all the fun stuff 257 00:13:04,800 --> 00:13:07,360 Speaker 1: there because I have to stay inside and stay off 258 00:13:07,400 --> 00:13:10,400 Speaker 1: my feet and you know, hydrate and do everything rigorously, 259 00:13:10,440 --> 00:13:12,600 Speaker 1: Like I can't be going out and partying like everyone. 260 00:13:13,080 --> 00:13:14,839 Speaker 1: And so like by the time you're getting to the 261 00:13:14,960 --> 00:13:17,600 Speaker 1: end of the games, like the athletes have already done 262 00:13:17,600 --> 00:13:19,439 Speaker 1: their stuff and they're just having a big old party. 263 00:13:19,960 --> 00:13:22,400 Speaker 1: Like from from talking to other Olympians who have been 264 00:13:22,480 --> 00:13:25,160 Speaker 1: to pass games. Once the novel be of the Olympic 265 00:13:25,280 --> 00:13:27,480 Speaker 1: Village wears off, it kind of gets like a little 266 00:13:27,480 --> 00:13:29,840 Speaker 1: bit annoying because the bunch of young young kids who 267 00:13:30,120 --> 00:13:31,800 Speaker 1: once they're done with their competition, just want to go 268 00:13:31,960 --> 00:13:35,600 Speaker 1: up and throw a ranger. So um, you know, I don't. 269 00:13:35,640 --> 00:13:37,199 Speaker 1: I don't feel the need to be next to that 270 00:13:37,600 --> 00:13:39,480 Speaker 1: all of the time. You know, my main regrets was 271 00:13:39,559 --> 00:13:42,640 Speaker 1: not being in Tokyo is you know, not being around 272 00:13:42,760 --> 00:13:45,559 Speaker 1: that energy was sort of the crowds and sort of 273 00:13:45,600 --> 00:13:49,079 Speaker 1: all the all the focus there. But with COVID, it 274 00:13:49,240 --> 00:13:53,320 Speaker 1: wasn't gonna happen anyway. So um, yeah, getting ten degrees 275 00:13:53,360 --> 00:13:56,920 Speaker 1: cooler on my marathon, I think is a bigger advantage 276 00:13:56,920 --> 00:14:00,199 Speaker 1: than any potential missed out on an extra five days 277 00:14:00,240 --> 00:14:01,560 Speaker 1: in the old big village or whatever it was going 278 00:14:01,600 --> 00:14:04,439 Speaker 1: to be. Yeah, totally, Jake. I want to go back 279 00:14:04,440 --> 00:14:07,079 Speaker 1: to something you talked about towards the top of the conversation, 280 00:14:07,200 --> 00:14:11,679 Speaker 1: which is this this boom in technology and innovation as 281 00:14:11,760 --> 00:14:14,679 Speaker 1: it relates to shoes and and one of the fascinating 282 00:14:14,720 --> 00:14:16,920 Speaker 1: things that sort of stitching some things together that you 283 00:14:17,000 --> 00:14:20,960 Speaker 1: talked about is this is a sport that you know, millions, 284 00:14:21,000 --> 00:14:23,440 Speaker 1: tens of millions of people I think you know across 285 00:14:23,480 --> 00:14:26,840 Speaker 1: the world participate in. And so you are in a position, 286 00:14:27,360 --> 00:14:30,720 Speaker 1: you know, as an elite runner to influence the sorts 287 00:14:30,760 --> 00:14:33,520 Speaker 1: of technologies, the brands of shoes, etcetera that that we 288 00:14:33,640 --> 00:14:36,960 Speaker 1: all use as you know every day folks running around 289 00:14:37,040 --> 00:14:40,400 Speaker 1: our neighborhood or on the trails near our house. Talked 290 00:14:40,400 --> 00:14:43,560 Speaker 1: to me about that evolution and how you get involved 291 00:14:43,640 --> 00:14:47,240 Speaker 1: in it as an athlete, especially with on and with 292 00:14:47,360 --> 00:14:49,720 Speaker 1: the cloud Boom Echo, because I mean you were that 293 00:14:49,880 --> 00:14:53,200 Speaker 1: they were discussing with you, you know, some of the 294 00:14:53,320 --> 00:14:57,040 Speaker 1: mechanics of the shoe, which which is got to be 295 00:14:57,080 --> 00:15:01,280 Speaker 1: an interesting process. Tell us about that. Yeah, So, you know, 296 00:15:01,560 --> 00:15:05,280 Speaker 1: running is if we're not the usues sport to do, 297 00:15:05,400 --> 00:15:08,400 Speaker 1: I don't know what is right, Like people have always 298 00:15:08,440 --> 00:15:11,360 Speaker 1: been running, so like there just really hasn't been a 299 00:15:11,480 --> 00:15:14,280 Speaker 1: ton of innovation, especially in my race. Right in the track, 300 00:15:14,400 --> 00:15:16,840 Speaker 1: you've kind of improved the surfaces and spikes have gotten 301 00:15:16,920 --> 00:15:19,320 Speaker 1: lighter and all that kind of thing. But for marathon NG, 302 00:15:19,360 --> 00:15:23,280 Speaker 1: it's pretty much you put up until maybe five ten 303 00:15:23,400 --> 00:15:25,640 Speaker 1: years ago, like it was, you put as lightweight a 304 00:15:25,720 --> 00:15:27,480 Speaker 1: piece of cloth from the bottom of your feet as 305 00:15:27,520 --> 00:15:29,720 Speaker 1: you can, and you go out and run and that's 306 00:15:29,760 --> 00:15:32,960 Speaker 1: pretty much all you do. Um. Yeah, So I can't 307 00:15:32,960 --> 00:15:36,080 Speaker 1: remember exactly when they came out with the first iteration 308 00:15:36,200 --> 00:15:38,080 Speaker 1: of the Nike fourth percent, which is kind of the 309 00:15:38,120 --> 00:15:39,920 Speaker 1: first you to do this sort of thing. I mean 310 00:15:41,480 --> 00:15:43,800 Speaker 1: to get listeners who aret's super familiar with it. Um, 311 00:15:43,840 --> 00:15:46,240 Speaker 1: it's basically ah, she was a very high stack height, 312 00:15:46,360 --> 00:15:48,640 Speaker 1: so I think it's forty millimeters is the restriction they 313 00:15:48,680 --> 00:15:51,920 Speaker 1: have on it now. Um, So it's very stick shoe, 314 00:15:52,040 --> 00:15:54,480 Speaker 1: but it is all made of this very super light bone. 315 00:15:54,960 --> 00:15:56,840 Speaker 1: So I think you what you're doing is you're increasing 316 00:15:56,880 --> 00:16:00,360 Speaker 1: your leg length without increasing your leg length, which increases 317 00:16:00,400 --> 00:16:02,840 Speaker 1: your stride length, but you're doing it without really adding 318 00:16:02,880 --> 00:16:05,880 Speaker 1: on any extra weight. Um, So you essentially get free 319 00:16:05,960 --> 00:16:09,240 Speaker 1: stride length. And then the foam is also very kind 320 00:16:09,240 --> 00:16:12,280 Speaker 1: of spring your responsive so it returns the higher percentage 321 00:16:12,400 --> 00:16:14,480 Speaker 1: of the energy that you're putting in and you step down, 322 00:16:14,960 --> 00:16:17,600 Speaker 1: it's kind of springing upwards and kind of giving you 323 00:16:17,640 --> 00:16:20,360 Speaker 1: a little bit of a dry board um. And that 324 00:16:20,520 --> 00:16:24,840 Speaker 1: has been combined with this super light carbon fiber plate 325 00:16:24,920 --> 00:16:28,000 Speaker 1: that runs along the length issue, which improves kind of 326 00:16:28,120 --> 00:16:30,240 Speaker 1: energy transfer from your heel to your fore foot and 327 00:16:30,400 --> 00:16:32,800 Speaker 1: kind of makes this little spring um. So when you 328 00:16:32,880 --> 00:16:36,360 Speaker 1: put them on, I've described it before, it's like kind 329 00:16:36,400 --> 00:16:38,600 Speaker 1: of running around on trampolines. It's a it's a little 330 00:16:38,600 --> 00:16:40,520 Speaker 1: bit disconcerting to put it on the first couple of times, 331 00:16:40,560 --> 00:16:41,720 Speaker 1: Like you actually have to wear them a couple of 332 00:16:41,800 --> 00:16:44,120 Speaker 1: times to to kind of get into the new rhythm 333 00:16:44,200 --> 00:16:47,560 Speaker 1: of running because they're so light and so springing. Um, 334 00:16:48,640 --> 00:16:52,320 Speaker 1: and so those came out. Um yeah, I'm really starting 335 00:16:52,360 --> 00:16:54,320 Speaker 1: to hear about them in like the Olympics. I know 336 00:16:54,400 --> 00:16:56,400 Speaker 1: that it comes I think those were they were prototypes 337 00:16:56,400 --> 00:16:59,640 Speaker 1: at that point. And since then, um, you know, we've 338 00:16:59,720 --> 00:17:02,080 Speaker 1: had Elliott kip Chow gave run, you know, the first 339 00:17:02,160 --> 00:17:05,000 Speaker 1: sub two hour marathon. Marathon times all over the place 340 00:17:05,040 --> 00:17:07,320 Speaker 1: are going down. Records are being broken, like you've got 341 00:17:07,440 --> 00:17:10,480 Speaker 1: kids running. For a while there, people were running them 342 00:17:10,520 --> 00:17:13,520 Speaker 1: in track races until they became illegal in track racist Um. 343 00:17:13,960 --> 00:17:16,440 Speaker 1: So there's been sort of a big controversy because the 344 00:17:16,520 --> 00:17:19,200 Speaker 1: records seemed to be going down so easily in athletes 345 00:17:19,240 --> 00:17:21,840 Speaker 1: that you wouldn't have expected to be as fast as 346 00:17:21,920 --> 00:17:23,560 Speaker 1: they are running times, and so you kind of have 347 00:17:23,680 --> 00:17:27,040 Speaker 1: this old guard talking about how they're unfair or cheaper 348 00:17:27,280 --> 00:17:30,320 Speaker 1: something like that. And I think especially when Nike was 349 00:17:30,440 --> 00:17:33,760 Speaker 1: the only company out there with one of these shoes. 350 00:17:35,119 --> 00:17:37,640 Speaker 1: Other companies, so for someone like me who was sponsored 351 00:17:37,640 --> 00:17:39,520 Speaker 1: by someone not NIKEA it would not be allowed to 352 00:17:39,560 --> 00:17:41,480 Speaker 1: wear a Nike. And so if they've got the carbon 353 00:17:41,520 --> 00:17:43,720 Speaker 1: plate a show and I don't you know, I'm at 354 00:17:43,760 --> 00:17:45,680 Speaker 1: a disadvantage, and then all of a sudden you have 355 00:17:45,800 --> 00:17:48,960 Speaker 1: this kind of competition disparity that people were thinking wasn't 356 00:17:49,040 --> 00:17:51,800 Speaker 1: very good for the sport. You know, other companies kind 357 00:17:51,800 --> 00:17:53,600 Speaker 1: of had to scramble when they realized just how much 358 00:17:53,600 --> 00:17:57,199 Speaker 1: of a game changer this you was. Uh, but at 359 00:17:57,320 --> 00:17:59,719 Speaker 1: this point, you know, I don't know we've reached total parody, 360 00:17:59,800 --> 00:18:02,280 Speaker 1: but pretty close. And I'm you know, most of the 361 00:18:02,320 --> 00:18:05,320 Speaker 1: major companies out there have some version of the shoe. Um, 362 00:18:05,400 --> 00:18:08,080 Speaker 1: they're all getting pretty close in terms of the bump. 363 00:18:08,440 --> 00:18:11,240 Speaker 1: So the THEAGENSI was called the N four percent because 364 00:18:11,280 --> 00:18:14,440 Speaker 1: they're supposed to give you four percent improvement in leave 365 00:18:14,480 --> 00:18:17,639 Speaker 1: it was running economy um, and most shoes are kind 366 00:18:17,640 --> 00:18:20,119 Speaker 1: of hitting that mark right now. And so we're kind 367 00:18:20,119 --> 00:18:21,760 Speaker 1: of getting back to the place where we were before, 368 00:18:21,840 --> 00:18:25,600 Speaker 1: where you know, the average runner out there who is 369 00:18:25,680 --> 00:18:27,399 Speaker 1: not sponsored can kind of go through and they can 370 00:18:27,440 --> 00:18:28,880 Speaker 1: put each one on their foot and they can see 371 00:18:29,040 --> 00:18:30,600 Speaker 1: this one feels good to me, this one feel bad, 372 00:18:30,960 --> 00:18:32,720 Speaker 1: and feel pretty confident that they're not going to be 373 00:18:32,800 --> 00:18:34,960 Speaker 1: any sort of disadvantage, showing you if you're a sock 374 00:18:34,960 --> 00:18:36,880 Speaker 1: any person, you can wear a sock any if you're 375 00:18:37,000 --> 00:18:39,160 Speaker 1: on person, which everybody should be. You can be wearing 376 00:18:39,200 --> 00:18:42,399 Speaker 1: on whatever. It's very subtle, Jake does, very very subtle. 377 00:18:43,240 --> 00:18:45,240 Speaker 1: I just want to make sure that the sponses, you know, 378 00:18:45,440 --> 00:18:47,919 Speaker 1: knows that I'm looking out for their interests. You I'll 379 00:18:47,960 --> 00:18:50,200 Speaker 1: make my money. See you know you said I don't 380 00:18:50,240 --> 00:18:52,440 Speaker 1: know that much about this business thing, but here you 381 00:18:52,520 --> 00:18:58,560 Speaker 1: are effortlessly, effortlessly promoting. I have after after, after I'm 382 00:18:58,600 --> 00:19:00,399 Speaker 1: done with a running I hope to go and actually 383 00:19:00,400 --> 00:19:02,679 Speaker 1: designed running shoes myself, so just to all the future 384 00:19:02,720 --> 00:19:07,520 Speaker 1: employers out there here and other stuff. Um, but as 385 00:19:07,560 --> 00:19:09,639 Speaker 1: far as developing this on shoes, so I came on 386 00:19:09,760 --> 00:19:13,119 Speaker 1: with on in I think I find in June of 387 00:19:13,240 --> 00:19:16,040 Speaker 1: last year, a little bit after the trials, and you know, 388 00:19:16,119 --> 00:19:18,560 Speaker 1: they had a prototype ready by then. I think we've 389 00:19:18,560 --> 00:19:21,720 Speaker 1: gone through maybe two to three iterations since then. And 390 00:19:21,880 --> 00:19:24,520 Speaker 1: you know, it's one thing to know what these elements 391 00:19:24,520 --> 00:19:26,320 Speaker 1: are supposed to be. So you want like a high stack. 392 00:19:26,400 --> 00:19:28,199 Speaker 1: I was a little you know, it's a really light 393 00:19:28,280 --> 00:19:30,000 Speaker 1: foam and so you can go out and you can 394 00:19:30,080 --> 00:19:31,720 Speaker 1: just find a bunch of thumps and you find the 395 00:19:31,840 --> 00:19:33,720 Speaker 1: lightest one and you can measure, you know, with the 396 00:19:33,760 --> 00:19:36,560 Speaker 1: spreenest and plate um. But then you kind of have 397 00:19:36,680 --> 00:19:39,920 Speaker 1: to figure out what's the best way to combine these elements. Um. 398 00:19:40,080 --> 00:19:41,520 Speaker 1: You also have to you know, make sure that the 399 00:19:41,600 --> 00:19:43,520 Speaker 1: upper is sort of snug and all those kind of things, 400 00:19:43,600 --> 00:19:46,160 Speaker 1: so you know, tailoring in the fit and the feel. 401 00:19:46,240 --> 00:19:48,720 Speaker 1: And then also you know, on I think is a 402 00:19:49,240 --> 00:19:51,840 Speaker 1: people who have seen on shoes. They have a unique 403 00:19:51,880 --> 00:19:54,360 Speaker 1: look to them. They have these these cloud elements which 404 00:19:54,359 --> 00:19:58,040 Speaker 1: they look like little um. The first prototypes were like 405 00:19:58,200 --> 00:20:01,000 Speaker 1: I think just rounds from a those but they basically 406 00:20:01,080 --> 00:20:02,600 Speaker 1: these little circles and then they're kind of like a 407 00:20:02,600 --> 00:20:06,400 Speaker 1: little bringing um cylinders on the bottom of the shoe. 408 00:20:06,440 --> 00:20:07,720 Speaker 1: And so like, you know, you want to keep it 409 00:20:07,760 --> 00:20:09,880 Speaker 1: consistent with the design of the other shoes and kind 410 00:20:09,880 --> 00:20:12,359 Speaker 1: of combine those elements. And how do you do that, 411 00:20:13,000 --> 00:20:17,760 Speaker 1: uh with keeping the the you know, the major factors 412 00:20:17,800 --> 00:20:20,399 Speaker 1: of the shoe together. Uh. And also how do you 413 00:20:20,640 --> 00:20:24,199 Speaker 1: kind of get around other companies I P H kind 414 00:20:24,200 --> 00:20:27,159 Speaker 1: of stuff. Um. So you know, when we first got it, 415 00:20:27,680 --> 00:20:30,320 Speaker 1: I had a lot of I had certain criticisms. I 416 00:20:30,440 --> 00:20:33,600 Speaker 1: tend to like a pretty high uh what we call 417 00:20:33,720 --> 00:20:36,600 Speaker 1: heel drop, So where the difference in height between the 418 00:20:36,640 --> 00:20:38,320 Speaker 1: heel and the full foot. I like to have that 419 00:20:38,440 --> 00:20:41,600 Speaker 1: be pretty high in the heel. Um. Other people don't 420 00:20:41,680 --> 00:20:44,440 Speaker 1: like that I wanted, you know, I think the heels 421 00:20:44,760 --> 00:20:48,200 Speaker 1: four ft transition is should be pretty smooth. I didn't 422 00:20:48,240 --> 00:20:50,119 Speaker 1: think it was in the shoe. I didn't think they 423 00:20:50,160 --> 00:20:52,159 Speaker 1: were maximizing the stack height quite as much as they 424 00:20:52,200 --> 00:20:54,360 Speaker 1: could have, you know, so I gave them that sort 425 00:20:54,400 --> 00:20:56,720 Speaker 1: of feedback to get it from other people. We needed 426 00:20:56,800 --> 00:20:59,440 Speaker 1: to lock in, you know, was what is the upper doing? 427 00:20:59,640 --> 00:21:01,720 Speaker 1: You know, when we first got it, there was a 428 00:21:01,760 --> 00:21:06,800 Speaker 1: bunch of kind of crease on you and you know, engineers, 429 00:21:07,800 --> 00:21:09,560 Speaker 1: they have a lot of very smart, very good people 430 00:21:09,600 --> 00:21:11,200 Speaker 1: on it working on it. But I think it's helpful 431 00:21:11,240 --> 00:21:13,359 Speaker 1: to have someone like me, who who knows what it's 432 00:21:13,400 --> 00:21:15,000 Speaker 1: like to not just kind of jog around in it. 433 00:21:15,400 --> 00:21:17,200 Speaker 1: I'm going to be in this thing for two hours plus, 434 00:21:17,400 --> 00:21:20,399 Speaker 1: and that that gives you a different perspective on what 435 00:21:20,560 --> 00:21:24,119 Speaker 1: the show needs to feel like. Um and you know, 436 00:21:24,440 --> 00:21:26,879 Speaker 1: in a collaborative effort between what you know, I'm feeling 437 00:21:26,960 --> 00:21:29,360 Speaker 1: on my feet and what they're seeing in the lab, 438 00:21:29,440 --> 00:21:32,240 Speaker 1: I think we've tailored it in and especially this later 439 00:21:32,320 --> 00:21:34,359 Speaker 1: iteration where they really added in the extra layer of 440 00:21:34,440 --> 00:21:38,679 Speaker 1: the light foam. Um they increase that stack height, Um 441 00:21:39,320 --> 00:21:42,480 Speaker 1: they added more or what else they do? Yeah, those 442 00:21:42,480 --> 00:21:44,679 Speaker 1: are the two major differences, and it's yeah, it's been 443 00:21:44,760 --> 00:21:46,760 Speaker 1: night and day since the first spurations out there, which 444 00:21:46,800 --> 00:21:49,240 Speaker 1: is exactly what you want of the design process. It 445 00:21:49,359 --> 00:21:53,120 Speaker 1: must be interesting to Michael Barr for them to work 446 00:21:53,200 --> 00:21:55,439 Speaker 1: with someone like j who is not just like, well 447 00:21:55,520 --> 00:21:58,480 Speaker 1: it feels like this, but is actually you know, has 448 00:21:58,520 --> 00:22:01,080 Speaker 1: a masters in engineering and so can actually like use 449 00:22:01,160 --> 00:22:04,400 Speaker 1: the words that they use. I would think anyway, Well, yeah, 450 00:22:04,680 --> 00:22:08,760 Speaker 1: that's what I was gonna ask, is listen, you obviously 451 00:22:09,200 --> 00:22:12,320 Speaker 1: know it. Jason, because he is also a runner, knows this. 452 00:22:12,600 --> 00:22:17,080 Speaker 1: But I don't understand because about this that they're saying 453 00:22:17,119 --> 00:22:19,080 Speaker 1: that you're cheating if you have a particular shoe because 454 00:22:19,119 --> 00:22:21,880 Speaker 1: unless you have an acne jet sneaker on, I don't 455 00:22:22,000 --> 00:22:27,600 Speaker 1: understand why that's cheating if everybody has access to that 456 00:22:27,840 --> 00:22:31,400 Speaker 1: same shoe. Can you explain that to a guy who's 457 00:22:31,880 --> 00:22:38,800 Speaker 1: expert in sleeping. Yeah, So that was the problem with that, 458 00:22:39,080 --> 00:22:41,960 Speaker 1: That was how it was not everybody had access to it. 459 00:22:42,520 --> 00:22:45,440 Speaker 1: So you know, when you are sponsored, you know in 460 00:22:45,560 --> 00:22:48,840 Speaker 1: my on contract is then as like I wear on 461 00:22:48,960 --> 00:22:52,160 Speaker 1: apparel in any situation in which the public will see 462 00:22:52,240 --> 00:22:54,399 Speaker 1: me in a in a running capacity. So when I 463 00:22:54,440 --> 00:22:56,840 Speaker 1: step up to the starting line, I wear on shoes, 464 00:22:56,880 --> 00:22:59,440 Speaker 1: they wear on shorts, on single it all that kind 465 00:22:59,440 --> 00:23:02,399 Speaker 1: of stuff. And for a long time there Nike was 466 00:23:02,480 --> 00:23:04,080 Speaker 1: the only one with one of these shoes. And if 467 00:23:04,119 --> 00:23:06,719 Speaker 1: it's really giving you a four percent bump, and everybody 468 00:23:06,760 --> 00:23:08,919 Speaker 1: else is running in kind of the old school of flats, 469 00:23:08,960 --> 00:23:11,040 Speaker 1: which essentially just like a piece of rubber on the 470 00:23:11,040 --> 00:23:14,240 Speaker 1: bottom of your feet, like they're getting four percent increased 471 00:23:14,280 --> 00:23:17,560 Speaker 1: and you're not. Like, you know, for for the average runner, 472 00:23:17,640 --> 00:23:19,200 Speaker 1: that might not make a big difference, but you know, 473 00:23:19,280 --> 00:23:22,200 Speaker 1: when we're talking about trying to shave sex seconds off 474 00:23:22,280 --> 00:23:27,240 Speaker 1: of anything like four percent is pretty significant. Um, I 475 00:23:27,320 --> 00:23:29,440 Speaker 1: will say, I think there's also a little bit of 476 00:23:29,640 --> 00:23:33,760 Speaker 1: a generational thing like this. My coaches Lee troop Um, 477 00:23:34,000 --> 00:23:38,160 Speaker 1: he was a marathoner for Australia, UM three time Olympian, 478 00:23:38,320 --> 00:23:41,760 Speaker 1: his prs two oh nine, and now he's seeing a 479 00:23:41,800 --> 00:23:44,600 Speaker 1: bunch of athletes that like they didn't have five kprs, 480 00:23:44,640 --> 00:23:46,440 Speaker 1: this what good is his But now they're crushing his 481 00:23:46,560 --> 00:23:49,840 Speaker 1: pr into like his Australian records like, you know, Sary, 482 00:23:49,920 --> 00:23:52,120 Speaker 1: he's moving farther and farther down the list, and it's like, well, 483 00:23:52,160 --> 00:23:55,000 Speaker 1: they have access to the shoes. And I think another 484 00:23:55,119 --> 00:23:58,240 Speaker 1: piece of it is, you know it's approximately four percent, 485 00:23:58,359 --> 00:24:01,959 Speaker 1: but you know how people want to know how they 486 00:24:02,040 --> 00:24:04,840 Speaker 1: stack up, you know, sort of across generations, the type 487 00:24:04,880 --> 00:24:08,800 Speaker 1: of things. You know, it feels like to give people 488 00:24:08,800 --> 00:24:10,920 Speaker 1: an analogy that maybe they'll pay attention to do because 489 00:24:10,960 --> 00:24:12,639 Speaker 1: this one shows up on the SDN, right. You always 490 00:24:12,640 --> 00:24:15,720 Speaker 1: talk about like how good is Lebron James compared to 491 00:24:15,880 --> 00:24:19,119 Speaker 1: Michael Jordan's or you know, going even farther back, like 492 00:24:19,200 --> 00:24:20,920 Speaker 1: well they played in differently because well they do so 493 00:24:21,000 --> 00:24:24,120 Speaker 1: much more strength training right now and blah blah blah, 494 00:24:24,119 --> 00:24:26,159 Speaker 1: and people are trying to figure out just how much 495 00:24:26,200 --> 00:24:29,359 Speaker 1: you can compare them. These shoes have made those comparisons 496 00:24:29,480 --> 00:24:33,159 Speaker 1: significantly more different difficult, and I think a lot of 497 00:24:33,280 --> 00:24:36,680 Speaker 1: people are arguing, like we need to preserve the purity 498 00:24:36,800 --> 00:24:39,439 Speaker 1: of the sport. I guess, you know, like if they 499 00:24:39,520 --> 00:24:41,440 Speaker 1: were doing it, then we should be doing the same 500 00:24:41,560 --> 00:24:45,600 Speaker 1: thing now because that keeps the sport pier I don't 501 00:24:45,720 --> 00:24:49,720 Speaker 1: particularly buy into that argument, Like you know, the first marathon, 502 00:24:49,920 --> 00:24:52,320 Speaker 1: the guys ran in leather shoes and long pants and 503 00:24:52,359 --> 00:24:54,560 Speaker 1: I think the winner ended up stopping for wine like 504 00:24:54,760 --> 00:24:58,560 Speaker 1: two times a long spoor. There has been innovation, right 505 00:24:58,640 --> 00:25:00,560 Speaker 1: like if a high jump in the sixty people were 506 00:25:00,880 --> 00:25:03,199 Speaker 1: jumping into a standpent and they were weren't even doing 507 00:25:03,240 --> 00:25:06,520 Speaker 1: the Fasberg slop. Yet, like innovation happens, it's going to 508 00:25:06,720 --> 00:25:09,520 Speaker 1: keep happening. I think the most important thing is that, 509 00:25:10,080 --> 00:25:12,439 Speaker 1: you know, when people step on the line against each other, 510 00:25:12,560 --> 00:25:14,320 Speaker 1: I do think the most important thing is that they're 511 00:25:14,320 --> 00:25:18,480 Speaker 1: competing on a relatively even field. That the differences that 512 00:25:18,560 --> 00:25:21,880 Speaker 1: you see in performance are due to um, the athletes 513 00:25:21,960 --> 00:25:24,320 Speaker 1: preparation and they're inherent talent and all that kind of stuff. 514 00:25:24,359 --> 00:25:27,440 Speaker 1: And I think the shoe technology now is getting to 515 00:25:27,520 --> 00:25:29,400 Speaker 1: the point where that's the case regardless of the brand 516 00:25:29,400 --> 00:25:30,879 Speaker 1: that you have on your feet. But there there was 517 00:25:30,880 --> 00:25:32,920 Speaker 1: the other There was a four year period where that 518 00:25:33,040 --> 00:25:37,520 Speaker 1: wasn't the case. And you know, this technology started in 519 00:25:37,600 --> 00:25:40,040 Speaker 1: the in the road shoes, the ones that John has 520 00:25:40,080 --> 00:25:42,960 Speaker 1: flakes on the bottom of them. Um, but it's still 521 00:25:43,200 --> 00:25:47,240 Speaker 1: kind of coming up in raising spikes. The shoes of 522 00:25:47,480 --> 00:25:49,240 Speaker 1: athletes were on the track maybe just came out with 523 00:25:49,320 --> 00:25:52,479 Speaker 1: a new one of those, and most of the other 524 00:25:52,560 --> 00:25:54,840 Speaker 1: brands didn't have an answer for it. So at this 525 00:25:54,960 --> 00:25:58,840 Speaker 1: year's Olympic trials, pretty much every athlete, regardless of their sponsor, 526 00:25:59,040 --> 00:26:01,280 Speaker 1: was wearing one of their spikes because the brands are like, 527 00:26:01,920 --> 00:26:03,840 Speaker 1: our our shoe can't compete. We need you guys to 528 00:26:03,880 --> 00:26:06,680 Speaker 1: be making the Olympics. You wear whatever you think is 529 00:26:06,680 --> 00:26:08,520 Speaker 1: going to be best. That's not going to be the 530 00:26:08,600 --> 00:26:10,960 Speaker 1: case in all of our brands are going to have 531 00:26:11,160 --> 00:26:13,000 Speaker 1: like a spike to match Mike he's in. We're going 532 00:26:13,040 --> 00:26:14,680 Speaker 1: to be back to a place where it's it's back 533 00:26:14,760 --> 00:26:17,800 Speaker 1: on the focus. Hopefully it's back on the athletes. Like 534 00:26:17,920 --> 00:26:21,320 Speaker 1: you said, the average citizen like there, I start to 535 00:26:22,040 --> 00:26:24,080 Speaker 1: glaze over when we start to talk about this sort 536 00:26:24,080 --> 00:26:27,160 Speaker 1: of esoteric nonsense. I do think it is a little 537 00:26:27,160 --> 00:26:30,200 Speaker 1: bit of a distraction if you're watching the call, both 538 00:26:30,400 --> 00:26:32,879 Speaker 1: on the track or on the roads, like you're going 539 00:26:32,920 --> 00:26:34,920 Speaker 1: to have to sit through another five minute discussion of 540 00:26:35,000 --> 00:26:37,080 Speaker 1: this as athletes are running around the track, and I 541 00:26:37,200 --> 00:26:41,200 Speaker 1: do think as runners who kind of hash this out 542 00:26:41,280 --> 00:26:44,399 Speaker 1: a lot, it's potentially interesting. But if you're flipping the 543 00:26:44,480 --> 00:26:46,720 Speaker 1: channels and you hear somebody talking about shooes like, I 544 00:26:46,800 --> 00:26:48,240 Speaker 1: don't care about that. I want to know, like why 545 00:26:48,320 --> 00:26:51,320 Speaker 1: that guy just started sprinting. Um, I don't know that 546 00:26:51,400 --> 00:26:53,520 Speaker 1: it's the best in terms of bringing new people to 547 00:26:53,600 --> 00:26:56,920 Speaker 1: the sport because it is a little national inside baseball. Um. 548 00:26:57,440 --> 00:26:59,399 Speaker 1: So I think it would be good for the sport 549 00:26:59,400 --> 00:27:01,399 Speaker 1: if we could kind throve past this, which, you know, 550 00:27:01,680 --> 00:27:04,280 Speaker 1: the more other cues or other companies innovate and kind 551 00:27:04,280 --> 00:27:07,680 Speaker 1: of create that dirty again, the sooner we can get 552 00:27:07,720 --> 00:27:11,520 Speaker 1: back to that place. So Jake, to quote the late 553 00:27:11,560 --> 00:27:15,160 Speaker 1: Herb Brooks, the Olympic coach, in this is your time, 554 00:27:16,520 --> 00:27:19,040 Speaker 1: this is the opportunity, the window of opportunity, been looking 555 00:27:19,080 --> 00:27:21,159 Speaker 1: forward to your whole life. How do you keep your 556 00:27:21,200 --> 00:27:24,960 Speaker 1: sponsor engaged and is there an opportunity or time to 557 00:27:25,080 --> 00:27:31,920 Speaker 1: cultivate new sponsorships during this Olympic experience. Uh, we'll keep it. 558 00:27:32,000 --> 00:27:38,040 Speaker 1: My sponsor engaged, they've on it's been really understanding, I 559 00:27:38,119 --> 00:27:40,639 Speaker 1: guess with with my time, so I certainly has some Um, 560 00:27:41,320 --> 00:27:43,200 Speaker 1: you know, I've done promotional stuff. So I went out 561 00:27:43,240 --> 00:27:46,840 Speaker 1: to the the Olympic track trials even though I wasn't competing, 562 00:27:46,920 --> 00:27:48,639 Speaker 1: and we did a couple of promotional things, you know, 563 00:27:49,040 --> 00:27:51,080 Speaker 1: they've brought me out for sort of video shoots, but 564 00:27:51,119 --> 00:27:53,280 Speaker 1: they made sure to put that all kind of a 565 00:27:53,359 --> 00:27:55,200 Speaker 1: month or two out to kind of get the stuff 566 00:27:55,240 --> 00:27:58,000 Speaker 1: that they need. Um, you know, I can put things 567 00:27:58,080 --> 00:28:01,480 Speaker 1: up on Instagram and sort of tag them and do 568 00:28:01,640 --> 00:28:03,640 Speaker 1: that sort of stuff, and that's all relatively easy because 569 00:28:03,640 --> 00:28:05,520 Speaker 1: it's just you on my coach taking pictures while I run. 570 00:28:05,800 --> 00:28:08,320 Speaker 1: That sort of candid stuff I think is tends to 571 00:28:08,359 --> 00:28:12,080 Speaker 1: be appeeling for people than something really polished. Um, so 572 00:28:13,800 --> 00:28:16,840 Speaker 1: they've all on has pretty much laid off for the 573 00:28:16,960 --> 00:28:20,560 Speaker 1: most part and then not to be again. Inside Baseball, 574 00:28:20,640 --> 00:28:23,040 Speaker 1: there's rule forty, which essentially says I can only make 575 00:28:23,080 --> 00:28:27,280 Speaker 1: a certain number of posts, um referring to ON and 576 00:28:27,560 --> 00:28:29,800 Speaker 1: when I refer to ON, I cannot refer to them 577 00:28:30,680 --> 00:28:33,000 Speaker 1: in the same post as I refer to the Olympics, 578 00:28:33,040 --> 00:28:36,200 Speaker 1: and I can only use certain wording. So they kind 579 00:28:36,240 --> 00:28:38,520 Speaker 1: of I don't really have an option but to not 580 00:28:38,680 --> 00:28:41,560 Speaker 1: ask me for stuff right now. Um, that is a 581 00:28:41,640 --> 00:28:44,520 Speaker 1: whole other conversation for people understand the business side, and 582 00:28:44,760 --> 00:28:47,480 Speaker 1: I don't think it's the best one. Um. Is that 583 00:28:47,640 --> 00:28:52,440 Speaker 1: is that an IOC rule? Uh? That is a yes. Yeah, 584 00:28:53,400 --> 00:28:55,240 Speaker 1: A lot of brands pay a lot of money to 585 00:28:55,280 --> 00:28:58,560 Speaker 1: be the exclusive sponsor, and they are very very protective 586 00:28:58,560 --> 00:29:01,320 Speaker 1: of those rights. Um So in the U S A 587 00:29:01,440 --> 00:29:04,400 Speaker 1: T S. I think it's it's also their rule. I 588 00:29:04,480 --> 00:29:07,320 Speaker 1: don't know who's making exactly what levels of each rule. 589 00:29:07,760 --> 00:29:11,280 Speaker 1: But if you're an IOC sponsor, like you get exclusive 590 00:29:11,400 --> 00:29:14,720 Speaker 1: right and other athletes ones who are not sponsored by 591 00:29:14,760 --> 00:29:18,120 Speaker 1: the same sponsor Glympics are have been fighting like tooth 592 00:29:18,160 --> 00:29:20,000 Speaker 1: and nail to try and get some sort of exposure. 593 00:29:20,480 --> 00:29:25,080 Speaker 1: You know, running, gymnastics, swimming, we come up every four years. 594 00:29:25,320 --> 00:29:27,120 Speaker 1: The rest of the time people don't care. We do 595 00:29:27,240 --> 00:29:28,840 Speaker 1: not show up on the sp N. We do not 596 00:29:29,440 --> 00:29:31,480 Speaker 1: like we do not show up on the news unless 597 00:29:31,520 --> 00:29:34,360 Speaker 1: it's for like a doping scandal or something like that. 598 00:29:34,640 --> 00:29:37,120 Speaker 1: Like this is essentially the only time we're going to 599 00:29:37,200 --> 00:29:41,680 Speaker 1: have any sort of national imagery. Honestly, running is marathoning 600 00:29:41,920 --> 00:29:43,920 Speaker 1: might be in a better spot than a lot of 601 00:29:44,000 --> 00:29:45,400 Speaker 1: these sports because you know, I can show up to 602 00:29:45,400 --> 00:29:48,280 Speaker 1: a major marathon with forty thousand people and you know, 603 00:29:48,480 --> 00:29:50,920 Speaker 1: hop in the same race. I get some exposures from that. 604 00:29:51,000 --> 00:29:53,840 Speaker 1: You know, New York Marathon is on TV. That's not 605 00:29:53,960 --> 00:29:56,880 Speaker 1: the case that like a Swimming Grand Prix. Like hammer 606 00:29:56,960 --> 00:30:00,240 Speaker 1: throwers aren't getting on TV most of the time. This 607 00:30:00,480 --> 00:30:04,200 Speaker 1: is like this is their one chance to attract new sponsors. 608 00:30:04,240 --> 00:30:06,680 Speaker 1: You know, you make a big splash at the Games. Um, 609 00:30:07,080 --> 00:30:09,360 Speaker 1: the first person that comes from Raven Faunders just made 610 00:30:10,040 --> 00:30:13,240 Speaker 1: uh believe it was the shot put she has Like this, 611 00:30:14,320 --> 00:30:16,960 Speaker 1: there's real badass image she wears like a hulk mask. 612 00:30:17,120 --> 00:30:19,880 Speaker 1: She um just shouting in the camera and everything like that. 613 00:30:20,040 --> 00:30:25,040 Speaker 1: Like she could turn that sort of personality into a 614 00:30:25,120 --> 00:30:29,440 Speaker 1: new big sponsorship three years ago, like two years ago, 615 00:30:29,560 --> 00:30:31,320 Speaker 1: when she was just competing for the U S Campionships, 616 00:30:31,440 --> 00:30:33,240 Speaker 1: that wasn't going to be the case. Like she's gonna 617 00:30:33,280 --> 00:30:35,640 Speaker 1: get new sponsors because of her personality and how big 618 00:30:35,760 --> 00:30:38,640 Speaker 1: she goes here. And I would hope to do the same, 619 00:30:38,720 --> 00:30:40,400 Speaker 1: Like if I make a splash at this Games, it's 620 00:30:40,400 --> 00:30:43,880 Speaker 1: gonna mean bigger appearance to that races. It's you know, 621 00:30:44,600 --> 00:30:48,920 Speaker 1: nutrition sponsors, sunglass sponsors, watch sponsors, all that kind of stuff. 622 00:30:48,960 --> 00:30:52,040 Speaker 1: Like you make it at the Games, you can kind 623 00:30:52,080 --> 00:30:54,080 Speaker 1: of post off of that for a really, really long time. 624 00:30:54,360 --> 00:30:57,200 Speaker 1: So certainly that is in the back of my mind, 625 00:30:57,280 --> 00:31:00,640 Speaker 1: Like there are huge financial incentives for for someone in 626 00:31:00,680 --> 00:31:03,320 Speaker 1: a sport like mine, to perform well at the game 627 00:31:03,680 --> 00:31:06,960 Speaker 1: and you know you get some sort of TV appearance 628 00:31:07,000 --> 00:31:10,840 Speaker 1: to be compelling whatever it is. Um, yeah, it's certainly 629 00:31:10,880 --> 00:31:15,160 Speaker 1: something that crosses your mind exactly how to maximize that opportunity. 630 00:31:15,360 --> 00:31:17,400 Speaker 1: I'm not real good with you know that. I think, 631 00:31:17,720 --> 00:31:22,400 Speaker 1: um both an advantage and a disadvantage. Like I don't 632 00:31:22,520 --> 00:31:24,720 Speaker 1: see it's a huge distraction. That's not a place where 633 00:31:24,720 --> 00:31:25,880 Speaker 1: I put a lot of my energy. But I do 634 00:31:25,920 --> 00:31:28,000 Speaker 1: think I suffer a little bit from that in terms 635 00:31:28,040 --> 00:31:32,360 Speaker 1: of financial returns. Um. You know, my my hope is 636 00:31:32,400 --> 00:31:34,960 Speaker 1: that I perform well and those performances to speak for themselves, 637 00:31:35,000 --> 00:31:36,960 Speaker 1: and that attracts the people that want to work with me. 638 00:31:37,040 --> 00:31:39,400 Speaker 1: And if you do, all go to back where you 639 00:31:39,680 --> 00:31:42,680 Speaker 1: just tell me how to do it right. Well. Uh, 640 00:31:42,920 --> 00:31:45,040 Speaker 1: I think we all have high hopes for you both 641 00:31:45,480 --> 00:31:48,560 Speaker 1: on the course in Tokyo, and I'm looking forward to 642 00:31:48,600 --> 00:31:50,640 Speaker 1: the day where we bring you back with your own 643 00:31:50,720 --> 00:31:53,760 Speaker 1: shoe company because it sounds like that's where your head. 644 00:31:53,800 --> 00:31:56,400 Speaker 1: With all due respect to your current sponsor, it seems 645 00:31:56,480 --> 00:32:00,200 Speaker 1: like you have a lot of aspirations in in the 646 00:32:00,280 --> 00:32:03,560 Speaker 1: business world and beyond, so I know you've got a 647 00:32:03,640 --> 00:32:07,080 Speaker 1: big task at hand and safe travels in the meantime, 648 00:32:07,160 --> 00:32:10,240 Speaker 1: and obviously all rooting for you to me as a runner, 649 00:32:10,880 --> 00:32:14,200 Speaker 1: the marathon is it's the ultimate Olympic event in many ways, 650 00:32:14,280 --> 00:32:17,240 Speaker 1: and I think where it sits in the Olympic calendar 651 00:32:17,720 --> 00:32:20,680 Speaker 1: only emphasizes that because it's just it's always such an 652 00:32:20,720 --> 00:32:23,840 Speaker 1: amazing thing to watch and and and truly the sport 653 00:32:23,920 --> 00:32:26,400 Speaker 1: at its at its highest level in human competition, at 654 00:32:26,600 --> 00:32:29,320 Speaker 1: its highest level, because it is so so pure and 655 00:32:29,640 --> 00:32:33,760 Speaker 1: so beautiful to watch and and grueling as as any 656 00:32:33,840 --> 00:32:38,360 Speaker 1: of us a marathon knows. So Jake Riley, best, best bestival, 657 00:32:38,400 --> 00:32:40,960 Speaker 1: luck to you, Thank you so much for joining us, Hey, 658 00:32:41,040 --> 00:32:43,760 Speaker 1: thank you. And one last thing I'll stay. August seven, 659 00:32:43,800 --> 00:32:46,560 Speaker 1: three pm Pacific time is when my race is going 660 00:32:46,600 --> 00:32:48,640 Speaker 1: to be on TV. The women's race goes on the 661 00:32:48,680 --> 00:32:50,600 Speaker 1: game before, I believe, at the same time, So you 662 00:32:50,640 --> 00:32:53,360 Speaker 1: guys should all tune in. I know watching people run 663 00:32:53,440 --> 00:32:55,360 Speaker 1: for two hours does not sound like the best thing 664 00:32:55,440 --> 00:32:59,120 Speaker 1: to a lot of people. Um, but I swear they'll 665 00:32:59,120 --> 00:33:01,640 Speaker 1: be compelling narrative of Um, it's gonna be hot, it's 666 00:33:01,640 --> 00:33:04,080 Speaker 1: gonna be humid, it's going to be tactical. There's going 667 00:33:04,120 --> 00:33:06,520 Speaker 1: to be reseurges. It's going to be exciting, So everybody 668 00:33:06,520 --> 00:33:08,640 Speaker 1: should tune in and a general tune into the Olympics. 669 00:33:09,040 --> 00:33:10,680 Speaker 1: I know it's a COVID year and in sort of 670 00:33:10,880 --> 00:33:12,680 Speaker 1: it's looking a little se weird, but at the end 671 00:33:12,680 --> 00:33:14,480 Speaker 1: of the day, it's the best athletes in the world 672 00:33:14,480 --> 00:33:16,880 Speaker 1: competing against each other and that's compelling and exciting. You 673 00:33:16,920 --> 00:33:19,239 Speaker 1: guys should all watch. All right, Well, best of luck 674 00:33:19,280 --> 00:33:22,600 Speaker 1: to you. Thank you so much. Well, I'll definitely be watching, Jake, 675 00:33:22,680 --> 00:33:25,520 Speaker 1: don't worry. And like the hammer players, unfortunately they're not 676 00:33:25,600 --> 00:33:32,320 Speaker 1: getting any hammertime. Now say that was a dad joke. 677 00:33:32,440 --> 00:33:36,440 Speaker 1: The uh. This is the Bloomberg Business of Sports podcast. 678 00:33:36,520 --> 00:33:40,200 Speaker 1: I'm Michael Barr old Man Barr in his Chuck Taylor as. 679 00:33:40,240 --> 00:33:42,600 Speaker 1: You can follow me on Twitter at Big Bar Sports. 680 00:33:43,720 --> 00:33:48,880 Speaker 1: He's an imposter, Frankie's an imposter. And I'm Mike Lynch. 681 00:33:48,920 --> 00:33:51,280 Speaker 1: You can follow me at Lynchy Good Luck, Jake Lynchy 682 00:33:51,400 --> 00:33:54,600 Speaker 1: w CVB. And I'm Jason Kelly. Follow me at Jason 683 00:33:54,680 --> 00:33:58,480 Speaker 1: Kelly News. I'm the guy who's usually tens of minutes, 684 00:33:58,520 --> 00:34:03,280 Speaker 1: if not hours behind Uh Jake on the course. We're 685 00:34:03,320 --> 00:34:05,360 Speaker 1: here each and every Monday, Wednesday and Thursday, exploring the 686 00:34:05,400 --> 00:34:08,359 Speaker 1: world of money in sports. Join us again throughout the week. 687 00:34:08,400 --> 00:34:10,000 Speaker 1: We'll be keeping an eye on the Olympics and a 688 00:34:10,040 --> 00:34:14,040 Speaker 1: special conversation later than this week about n I L 689 00:34:14,200 --> 00:34:18,760 Speaker 1: it is reshaping the world of college athletic. You're listening 690 00:34:18,760 --> 00:34:21,560 Speaker 1: to Bloomberg Business of Sports on Bloomberg Radio around the 691 00:34:21,600 --> 00:34:23,920 Speaker 1: world and online wherever you get your podcast.