WEBVTT - Coinbase Conundrums

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<v Speaker 1>I'm Stacy Marie Ishmael, Managing editor of Crypto for Bloomberg Views,

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<v Speaker 1>and this is Bloomberg Crypto at Daily Bloomberg. I heard podcast.

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<v Speaker 1>It's Wednesday, August three. It's safe to say that coin

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<v Speaker 1>Base has had a rough couple of months. The company

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<v Speaker 1>has had to manage an internal employee position about its management,

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<v Speaker 1>response to speculation about bankruptcy, and even been the subject

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<v Speaker 1>of intense regulatory scrutiny. And that's before we get to

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<v Speaker 1>its share price. And then in late July, things got

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<v Speaker 1>even trickier. Federal prosecutors charged a former coin based product manager,

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<v Speaker 1>as well as his brother and a friend with allegations

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<v Speaker 1>of insider trading. The cherry on top the security is

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<v Speaker 1>an exchange commission, followed with its own allegation the coin

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<v Speaker 1>Base has been running and illegal securities exchange. Here's to

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<v Speaker 1>help us understand what's at stake for coin Base. One

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<v Speaker 1>of the leading crypto exchanges in the world and for

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<v Speaker 1>all digital currency uses is Bloomberg Business Week columnist Max Chafkin. Max,

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<v Speaker 1>go to have you on the podcast. Great to be here.

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<v Speaker 1>You are one of those folks who I've said this

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<v Speaker 1>to other other folks on the podcast, Like, when you're

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<v Speaker 1>on to talk about a company, it's probably not good

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<v Speaker 1>news for the company that we're going to talk about.

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<v Speaker 1>So today we're gonna talk about coin Base. What's been

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<v Speaker 1>happening with coin Base? Okay, so a handful of things.

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<v Speaker 1>I mean, one is and and maybe important context of course,

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<v Speaker 1>is the crypto markets have not been great, you know,

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<v Speaker 1>as a result, they're going through a lot of the

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<v Speaker 1>same issues that pretty much everyone in this space is

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<v Speaker 1>going through. But then there's this other thing that's going on,

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<v Speaker 1>which is that July one or thereabouts the d o

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<v Speaker 1>J arrest the Department of Justice one of yeah, the

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<v Speaker 1>Parlament of Justice, excuse me, arrested a former product manager

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<v Speaker 1>somebody who had been working on new token listings and

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<v Speaker 1>accused him of basically insider trading, of of taking information

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<v Speaker 1>about listings that we're going to go on coin base

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<v Speaker 1>and passing them to his brother and another investor and

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<v Speaker 1>profiting from that. And at the same time, and this

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<v Speaker 1>is where it starts to gett even worse for coin base.

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<v Speaker 1>Y SEC comes out and issues its own insider trading

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<v Speaker 1>complaint and says, oh, by the way, some of these

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<v Speaker 1>tokens that were being insider traded are not assets, they

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<v Speaker 1>are securities. And the implication, of course, is that coin

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<v Speaker 1>base would be operating an illegal securities exchange, which would

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<v Speaker 1>be bad and which would put aspects of their overall

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<v Speaker 1>business at risk. And you know, it's important to say so.

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<v Speaker 1>So this is a really this this indictment, it makes

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<v Speaker 1>for really good reading. It's very colorful. This guy who

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<v Speaker 1>was busted was busted because of a crypto influencer named

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<v Speaker 1>Kobe who basically spotted these transactions tweeted about them, and

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<v Speaker 1>then that tweet found its way first to coin base

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<v Speaker 1>and ultimately to the Department of Justice. So that's sort

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<v Speaker 1>of a bad look for coin base. Um, but but

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<v Speaker 1>it's important to say, you know, no one's accused them

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<v Speaker 1>of wrongdoing. But then, at the same time, as Bloomberg

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<v Speaker 1>reported just a few days later, the SEC is also

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<v Speaker 1>looking into basically this very question. Was coin based operating

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<v Speaker 1>or is it operating an illegal securities exchange? Is it's

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<v Speaker 1>selling securities that have not been vetted by the SEC

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<v Speaker 1>in the proper way? And that's something that coin Base,

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<v Speaker 1>you know, really cares about because it could imperil their

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<v Speaker 1>business create all sorts of regular problems for them down

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<v Speaker 1>the road. Last year, remember this is when it really

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<v Speaker 1>started to get very contentious between the industry and the agencies.

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<v Speaker 1>And you know what Brian Armstrong said at that time

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<v Speaker 1>is they refused to tell us why they think it's

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<v Speaker 1>a security and instead subpoena a bunch of records from us.

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<v Speaker 1>We comply, demand testimony from employees. We comply, and then

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<v Speaker 1>tell us that we they'll sue us if we launched

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<v Speaker 1>certain products. A lot of this is being done through

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<v Speaker 1>enforcement rather than rulemaking itself. So until the agencies decide

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<v Speaker 1>what's a currency, what's a commodity, and what's the security,

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<v Speaker 1>it's going to be very difficult for the industry to

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<v Speaker 1>to work around that. That was about Brian Armstrong, who's

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<v Speaker 1>the CEO of coin base. Clearly there's a lot of

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<v Speaker 1>stuff going on here, So I want to kind of

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<v Speaker 1>tease apart a few different things that you said, and

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<v Speaker 1>I sort of want to start with the you know,

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<v Speaker 1>the how all of this came to light. In April

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<v Speaker 1>of this year, coin Based, seemingly out of nowhere, published

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<v Speaker 1>a blog post that was like, here are some changes

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<v Speaker 1>that we have made that would make it more difficult

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<v Speaker 1>for people to inCider trade in tokens. We're not saying

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<v Speaker 1>that that has happened, but if it were to happen,

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<v Speaker 1>it's now harder to do. And at the time, you know,

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<v Speaker 1>various of us were like interesting, and now we know

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<v Speaker 1>that the reason that that post went out on the

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<v Speaker 1>coin based medium blog in April was related to them

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<v Speaker 1>finding out that this former employee had been engaging in

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<v Speaker 1>this kind of behavior and the you know, the company

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<v Speaker 1>has confirmed as much. My question back to you about

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<v Speaker 1>this is when we are reporting on these kinds of companies,

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<v Speaker 1>on these kinds of investigations, who in a lot of

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<v Speaker 1>other senses and crypto like to say like we're super transparence.

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<v Speaker 1>We always tell everyone what's going on. But when it

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<v Speaker 1>has come down to here are weird things that are happening,

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<v Speaker 1>they get a little bit kg, they get a little

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<v Speaker 1>bit traditional, and it's really contrasted to you know, Brian Armstrong,

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<v Speaker 1>the CEO of coin Based, willing to go on twister

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<v Speaker 1>and just like yell at the SEC but they weren't

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<v Speaker 1>necessarily forthcoming about the fact that this thing has happened.

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<v Speaker 1>What do you think explains that tension? Well, I mean,

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<v Speaker 1>this probably just gets to my own being a cynical

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<v Speaker 1>journalist and having followed, you know, tech companies for a

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<v Speaker 1>long time. I mean, I just think, you know, we

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<v Speaker 1>shouldn't take the ideology that seriously, at least the ideology

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<v Speaker 1>of transparency. Yeah, exactly, at least insofar as we're like

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<v Speaker 1>trying to understand the actions of a very large public company,

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<v Speaker 1>which is what coin Base is. They've done a lot

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<v Speaker 1>of stuff over the past couple of years. It's funny

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<v Speaker 1>because I've been familiar with this company a long time.

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<v Speaker 1>I met with the founders, you know, back in you know,

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<v Speaker 1>kind of like the mid s when they were this

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<v Speaker 1>sort of hot shot Silicon Valley company, and their whole

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<v Speaker 1>thing back then was that they were like the most

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<v Speaker 1>conservative crypto company. They were the one that like followed

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<v Speaker 1>all the rules. They had like much stronger k y C.

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<v Speaker 1>That's know, your customer rules. You know, you needed basically

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<v Speaker 1>need a bank account, you need to show a driver's

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<v Speaker 1>license if you wanted to buy tokens. And really they

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<v Speaker 1>only sold bitcoin, I mean for the for the really

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<v Speaker 1>long time, Bitcoin ether, I think light Coin, maybe one other.

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<v Speaker 1>But of course something flipped, and and the thing that

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<v Speaker 1>flipped was that the market for tokens boomed, and you

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<v Speaker 1>had a couple of other exchanges, I think most importantly Binance,

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<v Speaker 1>you know, really move aggressively into listing all these other

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<v Speaker 1>tokens um taking their market share, and there was like

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<v Speaker 1>a clear choice that was made I think starting probably

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<v Speaker 1>around eighteen, but that became even more pronounced when they

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<v Speaker 1>went public, which was best year in May of or

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<v Speaker 1>April of one, where basically they just went way more aggressive.

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<v Speaker 1>And when you do that, that puts you at odds

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<v Speaker 1>with the SEC and and in the US government, and

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<v Speaker 1>at the same time they were sort of adopting this

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<v Speaker 1>kind of edgier regulatory pose. Brian Armstrong, the CEO, kind

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<v Speaker 1>of comes with this new sort of positioning for the company,

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<v Speaker 1>which is this like bad boy in a couple of

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<v Speaker 1>different ways. One is that in September of you know,

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<v Speaker 1>as protests around George Floyd's murder we're going on, there's

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<v Speaker 1>a lot of activism inside of coin Base, he comes

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<v Speaker 1>out and basically declares that, you know, when we're gonna

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<v Speaker 1>be a no politics company, we're gonna be anti woke,

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<v Speaker 1>and that is a way to like that that generates

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<v Speaker 1>a lot of attention, and then we see, you know,

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<v Speaker 1>kind of throughout the last couple of years him taking

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<v Speaker 1>as you said, this kind of very muscular communications approach

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<v Speaker 1>where he's like trash talking the SEC and things like that,

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<v Speaker 1>and at the same time spending huge sums of money

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<v Speaker 1>on lobbying, you know, working really hard to kind of

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<v Speaker 1>work the things you know in Washington. And I think

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<v Speaker 1>this is all related because they see this fight coming

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<v Speaker 1>and now it's here, and they've been sort of preparing

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<v Speaker 1>for it, and that preparation includes, you know, lobbying, it

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<v Speaker 1>includes all this legal work and sort of messaging around

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<v Speaker 1>their process, and of course it includes a cultural component.

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<v Speaker 1>We have sometimes received cranky emails from listeners of this

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<v Speaker 1>show about the idea that there could be a cultural

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<v Speaker 1>component to crypto, that crypto is like politics neutral, value neutral,

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<v Speaker 1>and it's about the purity and sanctity of the blockchain, etcetera, etcetera. Um,

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<v Speaker 1>and folks listening cannot see this. Max's giggling, and Max,

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<v Speaker 1>you know what you're saying is that no, there is

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<v Speaker 1>there are some explicitly politicized elements to the way this

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<v Speaker 1>fight is shaping up. Yeah. Absolutely, And I mean you

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<v Speaker 1>can look at their their spending. I mean, you know,

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<v Speaker 1>they're their lobbying spending is open. I mean the last

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<v Speaker 1>time I looked, I think it's like a couple of

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<v Speaker 1>million bucks over the last I think I can't remember

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<v Speaker 1>last year or last two years, but you know, they're

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<v Speaker 1>spending significant sums of money in Washington, and you can

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<v Speaker 1>see it in the way that Armstrong is communicating, you know,

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<v Speaker 1>he you know, there was a Republican SEC commissioner published

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<v Speaker 1>a sort of like counterpoint yeah to this, and so anyway,

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<v Speaker 1>they're like they have allies, they have conservative allies, they

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<v Speaker 1>have you know, politicians that they're trying to work and

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<v Speaker 1>and and of course it's political because yes, like coin

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<v Speaker 1>base is promoting many of these values, as you said,

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<v Speaker 1>transparency and so on, but it's also a public company,

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<v Speaker 1>you know, with the headquarters in the United States, and

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<v Speaker 1>it's under the jurisdiction you know, the US government, and

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<v Speaker 1>it has tried to use those things to help it.

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<v Speaker 1>Like I said along the way, like coin Base, one

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<v Speaker 1>of the ways it got customers early on is that

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<v Speaker 1>it was seen and I think maybe still is seen

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<v Speaker 1>as safer, more reliable and so on, compared to some

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<v Speaker 1>of these more aggressive exchanges. We'll be right back with

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<v Speaker 1>more from Bloomberg Business we call umnist Max Chafkin on

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<v Speaker 1>the future of coin base. Bloomberg has learned that coin

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<v Speaker 1>base is facing a US investigation on cryptocurrency listings. This

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<v Speaker 1>move comes as a chorus of US regulators to do

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<v Speaker 1>work to oversee the crypto industry has grown louder. One

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<v Speaker 1>of the things that hurts them earlier this year is

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<v Speaker 1>Brian Armstrong on Twitter kind of coming out and saying,

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<v Speaker 1>you know, hey, and he in this thread that was

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<v Speaker 1>about an otherwise very unremarkable like SEC required filing, use

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<v Speaker 1>the B word like invoked bankruptcy, and he's like, in

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<v Speaker 1>the in the unlikely event that anything were to happen, etcetera, etcetera.

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<v Speaker 1>But of course people on Twitter don't read. They just

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<v Speaker 1>they just saw a coin based plus bankruptcy and there

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<v Speaker 1>was just a lot of freaking out about that. So

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<v Speaker 1>in the grand scheme of if you were a coin

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<v Speaker 1>basis PR company, or you know, you were somebody like

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<v Speaker 1>helping them with image management, what would be some of

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<v Speaker 1>the things you might expect to see them change, if anything,

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<v Speaker 1>over the next couple of months as they get much

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<v Speaker 1>more into this fight with regulators. Well, I think and

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<v Speaker 1>maybe we're already seeing it. I think they're gonna be

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<v Speaker 1>again less aggressive in terms of marketing, in terms of

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<v Speaker 1>like anything you do to say, you know, your crypto

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<v Speaker 1>investment is gonna is gonna make you rich or whatever

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<v Speaker 1>is going to create some potential exposure with the SEC.

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<v Speaker 1>And I mean I think the SEC is like very

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<v Speaker 1>attuned to the prospect that like regular people could get

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<v Speaker 1>hurt by buying you know, dumb stuff. And coin Base

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<v Speaker 1>has been selling a lot of stuff, you know, I

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<v Speaker 1>don't want to say it's dumb, but of maybe a

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<v Speaker 1>questionable that when you look at yes, sire risk assets,

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<v Speaker 1>and they've done some things to try to kind of

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<v Speaker 1>you know, walk a line where I think certain tokens

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<v Speaker 1>are labeled differently. But again when you when you look

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<v Speaker 1>at where they were, you know, a few years ago,

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<v Speaker 1>and you look at where they are today, Like some

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<v Speaker 1>of these tokens are very lightly traded. They're not companies

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<v Speaker 1>that you would have heard of. It's definitely closer to

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<v Speaker 1>to to a penny stock. And and of course there's

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<v Speaker 1>those are those are very volatile assets, and so I

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<v Speaker 1>think we're going to see them backing off, you know,

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<v Speaker 1>in terms of the sort of messaging. A couple of

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<v Speaker 1>weeks ago, they ended their affiliate affiliate marketing program, which

0:12:18.720 --> 0:12:21.160
<v Speaker 1>was kind of interpreted as some kind of oh no,

0:12:21.320 --> 0:12:23.200
<v Speaker 1>like that maybe the company's in jeopardy. But I do

0:12:23.320 --> 0:12:25.880
<v Speaker 1>wonder if if that may be part of an effort

0:12:25.880 --> 0:12:27.960
<v Speaker 1>to be like a little bit less aggressive in how

0:12:28.000 --> 0:12:30.640
<v Speaker 1>they message to prospective customers and how did their affiliate

0:12:30.640 --> 0:12:34.840
<v Speaker 1>marketing program work. So I believe that you were basically

0:12:34.920 --> 0:12:37.440
<v Speaker 1>if you signed up a new investor as an a

0:12:37.480 --> 0:12:42.000
<v Speaker 1>crypto influencer, you would get yeah, there's a link, and

0:12:42.040 --> 0:12:44.840
<v Speaker 1>then every trade they make for a certain period of time,

0:12:45.160 --> 0:12:47.319
<v Speaker 1>you're getting a cut of their commission. That's this is

0:12:47.480 --> 0:12:52.080
<v Speaker 1>something that finance has used really aggressively and very effectively.

0:12:52.559 --> 0:12:55.680
<v Speaker 1>It does have some sort of multi level marketing vibes,

0:12:55.720 --> 0:12:58.320
<v Speaker 1>it does. It kind of creates, you know, this this

0:12:58.400 --> 0:13:00.679
<v Speaker 1>sort of sort of third party that you know is

0:13:01.280 --> 0:13:03.320
<v Speaker 1>kind of acting on behalf of the company. But to me,

0:13:03.400 --> 0:13:05.200
<v Speaker 1>that feels like it could be something that was done

0:13:05.760 --> 0:13:07.559
<v Speaker 1>less as a cost cutting measure and more as a

0:13:08.000 --> 0:13:10.320
<v Speaker 1>let's try to you know, kind of back off some

0:13:10.360 --> 0:13:13.320
<v Speaker 1>of the more aggressive marketing practices. The biggest question that

0:13:13.360 --> 0:13:16.319
<v Speaker 1>a lot of people have right now in this environment

0:13:16.400 --> 0:13:20.520
<v Speaker 1>where you know, lenders have frozen withdrawals, other types of

0:13:20.559 --> 0:13:25.480
<v Speaker 1>crypto companies have been largely in distress. Is okay, Well,

0:13:25.720 --> 0:13:28.720
<v Speaker 1>I have large deposits of coin base, or I'm one

0:13:28.760 --> 0:13:32.280
<v Speaker 1>of the people who has allowed like my paycheck to

0:13:32.280 --> 0:13:34.800
<v Speaker 1>be paid into my coin based account. Like what's next

0:13:34.840 --> 0:13:37.440
<v Speaker 1>for me if all of this regulatory stuff happens, Like

0:13:37.480 --> 0:13:39.440
<v Speaker 1>how do you see any of the shifting to me?

0:13:39.640 --> 0:13:42.120
<v Speaker 1>Like if you were had a lot of coin bax exposure,

0:13:42.160 --> 0:13:44.960
<v Speaker 1>should be more worried about your crypto exposure rather than

0:13:45.400 --> 0:13:49.120
<v Speaker 1>the particular risk of like coin Base getting hit by

0:13:49.120 --> 0:13:52.080
<v Speaker 1>the you know, SEC because you know, I don't think

0:13:52.200 --> 0:13:54.520
<v Speaker 1>like customer deposits and that sort of thing are going

0:13:54.559 --> 0:13:56.280
<v Speaker 1>to be at risk, and I don't think people should

0:13:56.280 --> 0:13:58.800
<v Speaker 1>be thinking about it that way. It's more, you know,

0:13:59.400 --> 0:14:03.600
<v Speaker 1>what is the to coin base stockholders, people who our

0:14:03.720 --> 0:14:08.520
<v Speaker 1>own equity in the company itself and who right yeah,

0:14:08.559 --> 0:14:11.000
<v Speaker 1>positioned itself as like this is the future of finance.

0:14:11.160 --> 0:14:13.000
<v Speaker 1>Like maybe it's not the future of finance. Maybe it

0:14:13.080 --> 0:14:15.600
<v Speaker 1>was just this kind of flash in the pan thing

0:14:15.679 --> 0:14:17.920
<v Speaker 1>that took advantage of a of a boom that is

0:14:18.040 --> 0:14:20.040
<v Speaker 1>not going to exist for a long time. It could

0:14:20.040 --> 0:14:22.400
<v Speaker 1>also get muscled out by, like I said, some of

0:14:22.400 --> 0:14:25.080
<v Speaker 1>these other competitors finance for instance, So I think it's

0:14:25.120 --> 0:14:28.320
<v Speaker 1>more about that. I think there you know, questions about

0:14:28.720 --> 0:14:32.920
<v Speaker 1>you know, exactly what tokens are able to be marketed

0:14:32.960 --> 0:14:35.000
<v Speaker 1>in the future. So that's going to have you know,

0:14:35.120 --> 0:14:39.000
<v Speaker 1>implications for entrepreneurs and and so on who are building

0:14:39.000 --> 0:14:42.120
<v Speaker 1>businesses on this platform. I think it also has implications

0:14:42.200 --> 0:14:44.440
<v Speaker 1>for some of the big venture capital firms, some of

0:14:44.520 --> 0:14:48.120
<v Speaker 1>these like institutional crypto investors, who were you know, using

0:14:48.160 --> 0:14:51.000
<v Speaker 1>the tokens as a way to to make their investments

0:14:51.000 --> 0:14:53.680
<v Speaker 1>alongside equity. I mean, there are a lot of questions about,

0:14:54.120 --> 0:14:56.800
<v Speaker 1>you know, exactly what happens to that if there is

0:14:56.960 --> 0:15:00.160
<v Speaker 1>greater regulation in the US. So so definitely don't think

0:15:00.200 --> 0:15:03.360
<v Speaker 1>there's a lot of risk for just like regular people

0:15:03.680 --> 0:15:06.280
<v Speaker 1>beyond like assets going down or going to zero, which

0:15:06.280 --> 0:15:08.560
<v Speaker 1>I think is the thing people should be most worried about.

0:15:08.800 --> 0:15:11.000
<v Speaker 1>It's definitely think a lot of people are worried about

0:15:11.120 --> 0:15:13.880
<v Speaker 1>right now. So amazing. Well, Max, thank you so much

0:15:13.880 --> 0:15:18.360
<v Speaker 1>for joining us. Thanks for having me. You can find

0:15:18.360 --> 0:15:21.080
<v Speaker 1>more of Max Chafkins columns and reporting on the Bloomberg

0:15:21.160 --> 0:15:24.960
<v Speaker 1>terminal on Bloomberger dot com and on Twitter. He's at

0:15:25.360 --> 0:15:31.520
<v Speaker 1>Chafkin that c H A F K I N On

0:15:31.560 --> 0:15:35.680
<v Speaker 1>the next episode of Bloomberg Crypto. Digital by Now pay

0:15:35.800 --> 0:15:39.960
<v Speaker 1>later options skyrocketed over the last several years, and they

0:15:39.960 --> 0:15:42.720
<v Speaker 1>were definitely everywhere in the early days of the pandemic.

0:15:43.280 --> 0:15:46.600
<v Speaker 1>And now the NPL has come for crypto through a

0:15:46.600 --> 0:15:51.400
<v Speaker 1>decentralized finance lender called Teller. Is this really a good idea?

0:15:51.960 --> 0:15:54.880
<v Speaker 1>Bloomberg proportsa Mr Lena Gulf of Polo will join me

0:15:54.960 --> 0:15:58.080
<v Speaker 1>for a discussion on how by now pay later fits

0:15:58.120 --> 0:16:05.240
<v Speaker 1>into the crypto economy. H This is Bloomberg Crypto, a

0:16:05.320 --> 0:16:08.720
<v Speaker 1>daily podcast from Bloomberg and I Heart Radio. For more

0:16:08.720 --> 0:16:11.400
<v Speaker 1>shows from I Heart Radio, visit the I Heart Radio app,

0:16:11.640 --> 0:16:15.760
<v Speaker 1>Apple Podcasts, or wherever you get your podcasts. Send us

0:16:15.760 --> 0:16:18.640
<v Speaker 1>your comments, questions or suggestions for the show to Crypto

0:16:18.720 --> 0:16:21.840
<v Speaker 1>at Bloomberg dot net or find us on Twitter. We're

0:16:21.880 --> 0:16:27.800
<v Speaker 1>at Crypto. The supervising producer of Bloomberg Crypto is Vicky

0:16:27.920 --> 0:16:32.000
<v Speaker 1>very Galina. Our senior producer is Janet Babin. Our producer

0:16:32.080 --> 0:16:36.440
<v Speaker 1>is Sharon Burriro Associate producer is Ty Butler. Desta Wonder

0:16:36.520 --> 0:16:42.240
<v Speaker 1>at is our engineer. Original music by Leo Sidrin. I'm

0:16:42.240 --> 0:16:44.480
<v Speaker 1>Stacy Marie schmal We'll be back tomorrow.