WEBVTT - TikTok's Ban Upheld By SCOTUS

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<v Speaker 1>From the heart of where innovation, money and power collide

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<v Speaker 1>in Silicon Valley and beyond. This is Bloomberg Technology with

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<v Speaker 1>Caroline Hyde and Ed Ludlow.

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<v Speaker 2>Live from New York. I'm Caroline Hyde and.

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<v Speaker 3>I'm Mike Sheppard in Washington. This is Bloomberg Technology and.

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<v Speaker 4>Today's key story, the Supreme Court upholds the law that

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<v Speaker 4>threatens TikTok's shut down in the United States. We get

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<v Speaker 4>straight to breaking news coming from CNN, reports that Trump

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<v Speaker 4>will indeed make a decision on TikTok, and even the

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<v Speaker 4>White House saying that the TikTok action falls into the

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<v Speaker 4>Trump administration. According to Reuter's Bloomberg's Ben Main, this is

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<v Speaker 4>all perfectly obvious in many ways, and the decision was

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<v Speaker 4>as expected. But then take us to the letter of

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<v Speaker 4>the law here. Ultimately, this cannot be distributed by the

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<v Speaker 4>likes of the app stores.

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<v Speaker 2>And it cannot be supported by Oracle and others.

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<v Speaker 5>So that's right, and I think in looking at the

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<v Speaker 5>decision specifically, the Court was very clear about the national

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<v Speaker 5>security interest that Congress laid out in passing this law

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<v Speaker 5>and President Biden signing it as being more important or

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<v Speaker 5>the most important thing when considering whether to let this

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<v Speaker 5>law stand versus the arguments that from a free speech perspective,

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<v Speaker 5>TikTok is important, and certainly from a commerce perspective, for

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<v Speaker 5>the whatever percentage of one hundred and seventy million Americans

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<v Speaker 5>that use this app, they need to rely on it.

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<v Speaker 5>So essentially, the Supreme Court went ahead today and said

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<v Speaker 5>national security, this argument is justified here. And now it

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<v Speaker 5>does fall to Donald Trump, and remembering back to his

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<v Speaker 5>first term, this is a very different posture that he's

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<v Speaker 5>taking here. He and his administration came out in favor

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<v Speaker 5>of taking action against TikTok during his first term, and

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<v Speaker 5>now we're seeing a very different position here, and we're

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<v Speaker 5>going to see what happens Monday.

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<v Speaker 3>So, Ben, your team has been covering the TikTok legal

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<v Speaker 3>saga for months now, ever since they filed their claim

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<v Speaker 3>back in May. But the story is not over. Talk

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<v Speaker 3>a little bit about how the reprieve might work under

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<v Speaker 3>the law and what the Justice Department perhaps could do

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<v Speaker 3>to hold back on enforcement, at least at first.

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<v Speaker 6>Exactly so effectively.

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<v Speaker 5>Now that this law is on the books, I mean

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<v Speaker 5>it was on the books, but now that it's going

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<v Speaker 5>to stay on the books, it falls to the executive

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<v Speaker 5>branch and the president, and certainly the Justice Department and

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<v Speaker 5>Donald Trump's incoming Justice Department and Attorney General.

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<v Speaker 6>To enforce it.

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<v Speaker 5>What we understand is that Donald Trump very much wants

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<v Speaker 5>to cut this deal. He has said that he is.

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<v Speaker 5>In his brief that was a Friend of the Court

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<v Speaker 5>brief filed a few weeks ago, he said he's the

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<v Speaker 5>person who can cut this deal once he takes office.

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<v Speaker 5>So I don't think we're going to see any movement

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<v Speaker 5>necessarily in the next few hours or the next day

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<v Speaker 5>or two. But Donald Trump, once he comes in, has

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<v Speaker 5>made clear that he wants to get this done. He

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<v Speaker 5>wants to figure out a solutionaire and he thinks he

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<v Speaker 5>can do it. Like he has expressed the ability and

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<v Speaker 5>confidence in himself to do many things, this is one

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<v Speaker 5>of them he thinks he can get done. So the

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<v Speaker 5>next step is essentially whether a deal is going to

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<v Speaker 5>get done. That both the outgoing Biden administration and the

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<v Speaker 5>incoming Trump administration have signaled they are not going to

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<v Speaker 5>enforce this ban immediately, so we're not going to see

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<v Speaker 5>January nineteenth, the Biden administration Justice Department really taking any

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<v Speaker 5>action and we're not expecting to see the Trump administration

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<v Speaker 5>do anything when they take office on Monday as well.

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<v Speaker 4>Bloom Meg's Ben Main we thank you, but well, could

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<v Speaker 4>TikTok and bite douts decide to do on the nineteenth

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<v Speaker 4>We turn to bluem Meg's Alexandra Levine for that, alex

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<v Speaker 4>they could decide that we can't use it, and indeed

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<v Speaker 4>the infrastructure might not be there to support it absolutely.

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<v Speaker 7>So, we've seen reports that TikTok is thinking of just

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<v Speaker 7>shutting the app off, making it go dark on its own,

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<v Speaker 7>and we heard some references during the Supreme Court hearing

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<v Speaker 7>last week to TikTok going dark, and it didn't quite

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<v Speaker 7>make sense because we knew TikTok was never going to

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<v Speaker 7>go dark immediately, because once Apple and Google and Oracle

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<v Speaker 7>begin to stop hosting and distributing the platform, we knew

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<v Speaker 7>that what it would be would be a slow deterioration

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<v Speaker 7>for people who use the app, not in immediate going dark.

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<v Speaker 7>What we've heard in reports though more recently, is that

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<v Speaker 7>TikTok made to shut the whole thing off come Sunday,

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<v Speaker 7>and that users who open the app may see some

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<v Speaker 7>kind of a pop up that directs them to a

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<v Speaker 7>website to talk about the ban. And it's a really

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<v Speaker 7>fascinating strategic move if that does come to pass, because

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<v Speaker 7>I think it would really mobilize one hundred and seventy

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<v Speaker 7>million Americans, which is roughly half the country, to be

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<v Speaker 7>angry about this, to protest it, and then to of

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<v Speaker 7>course demand action from Trump and his new team to

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<v Speaker 7>do something about it.

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<v Speaker 3>Alex, those protests didn't succeed in getting the ban staved

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<v Speaker 3>off back in March and April when it was going

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<v Speaker 3>through Congress. Do we think they'll stand a better chance

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<v Speaker 3>this time around with the incoming Trump administration those kinds

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<v Speaker 3>of appeals.

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<v Speaker 7>I do think these kinds of appeals could have more

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<v Speaker 7>luck this time. You know, when TikTok mobilized its very

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<v Speaker 7>dedicated base to call Congress right when the law was

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<v Speaker 7>introduced to try to prevent them from passing it, it

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<v Speaker 7>actually stoked lawmakers' fears even more about the potential for

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<v Speaker 7>the app to create outrage, to create discord, to really

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<v Speaker 7>anger lots of Americans, and it actually drove home the

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<v Speaker 7>point for them that they needed to do something about

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<v Speaker 7>the app in this case, now that Trump has campaign

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<v Speaker 7>on the app, he credits the app potentially with him

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<v Speaker 7>reaching many young voters that he thinks moved the needle

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<v Speaker 7>for him. I think he's going to be a much

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<v Speaker 7>more willing audience for any kinds of pressure. And we're

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<v Speaker 7>already seeing creators who, for example, were live streaming outside

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<v Speaker 7>the Supreme Court last week. Who are you know sending

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<v Speaker 7>the message? Trump campaigned on promising that he would help

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<v Speaker 7>us with the app. He would say if he would

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<v Speaker 7>resuscitate it, and now we're going to hold him to

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<v Speaker 7>his word on that.

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<v Speaker 3>Bloomberg's Alexandra Levin, thank you so much. Let's bring in

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<v Speaker 3>Gen Munster now from Deepwater Asset Management. Gene talk us

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<v Speaker 3>through what this means for all the competitors out there

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<v Speaker 3>to TikTok. If you're an investor looking to trade this,

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<v Speaker 3>it is murky. You have the Supreme Court in upholding

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<v Speaker 3>this ban, and yet you have Donald Trump saying he

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<v Speaker 3>may give the company a reprieve. What is an investor

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<v Speaker 3>or trader to do now?

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<v Speaker 8>Well, Meta Trader deep Water we own Meta, and as

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<v Speaker 8>an owner of Meta, we're expecting that this ban is

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<v Speaker 8>not going to be upheld at the end of the day.

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<v Speaker 8>This even though despite what's happened with the Supreme Court.

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<v Speaker 8>I think that writing is clearly on the wall. TikTok

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<v Speaker 8>is going to remain, and the big change wasn't about

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<v Speaker 8>the Supreme Court largely doesn't matter. What matters is the

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<v Speaker 8>tone on the Democratic Party. And I think that that

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<v Speaker 8>speaks to what is a strong bipartisan support back in

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<v Speaker 8>April eighty two, eighty seven percent the House and Senate support.

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<v Speaker 8>Typically a bill gets passed around fifty five percent, So

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<v Speaker 8>this is unprecedented bipartisan support that is now shifting. And

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<v Speaker 8>I think that for an investor, from investor standpoint, I

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<v Speaker 8>think that one piece is just for meta that we're

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<v Speaker 8>expecting kind of a five up to a ten percent

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<v Speaker 8>tailwind if they would have captured fifty seventy five percent

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<v Speaker 8>of that time spent on Instagram reels. And so I

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<v Speaker 8>think I'll start there, Mike Is. I think that that's

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<v Speaker 8>from investor piece. There's another lesson here for investors that

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<v Speaker 8>go well beyond what's happening with TikTok. And there's no

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<v Speaker 8>other app in the world that I can imagine that

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<v Speaker 8>could cause this kind of uprise, And the reason is

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<v Speaker 8>it is the power of a strong product an addictive

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<v Speaker 8>product and the power of I think people in this

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<v Speaker 8>case that product influencing political decision. And so what does

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<v Speaker 8>that mean for broader investing is that companies that have

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<v Speaker 8>that leverage, and in Nvidia, for example, it's just really

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<v Speaker 8>hard to displace.

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<v Speaker 4>Really interesting considering the pressure in video is putting on

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<v Speaker 4>the next set of potential laws coming its way to

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<v Speaker 4>limit its selling abroad. Gene this about face of lawmakers,

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<v Speaker 4>this bipartisanship of against TikTok to now suddenly everyone wanting

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<v Speaker 4>to see it continue. How does that materialize in the

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<v Speaker 4>next few days. I know it's hard to discern, but

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<v Speaker 4>Chuck Schumer, of course, minority leader in the Senate saying

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<v Speaker 4>we need to find a US buyer. What does that

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<v Speaker 4>mean for the addiction of the algorithm with a new owner.

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<v Speaker 8>Well, first of all, I don't think it's going to

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<v Speaker 8>there will be a new owner. I think that ultimately

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<v Speaker 8>what will happen is this is going to go back

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<v Speaker 8>to some sort of House and Senate vote, and I

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<v Speaker 8>think that it actually will h TikTok will be allowed

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<v Speaker 8>to remain. I think that there's just that much political pressure.

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<v Speaker 8>What we saw from buying today was I think evidence

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<v Speaker 8>of how strong that political pressure is. If I'm wrong

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<v Speaker 8>and there's ultimately a sale, that algorithm effectively doesn't change.

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<v Speaker 8>I think the question wasn't whether or not, from a

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<v Speaker 8>logistics standpoint, whether the algorithm would change, as where as

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<v Speaker 8>that data ultimately go. And so I don't think that

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<v Speaker 8>that piece changes.

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<v Speaker 3>Jane, we saw that Donald Trump spoke today with Chinese

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<v Speaker 3>President Xi Jianping, whose blessing would be needed ultimately for

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<v Speaker 3>any sale of the app by byte Dance. Do you

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<v Speaker 3>see any buyers emerging, perhaps including Elon Musk, whose name

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<v Speaker 3>has been floated in Chinese circles.

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<v Speaker 8>So I'm wrong, and this does go the route of

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<v Speaker 8>a sale, Elon's a buyer. I think there can be

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<v Speaker 8>other constituents. You could see groups potentially telcos involved with

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<v Speaker 8>a sale. We've seen them start to venture into things

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<v Speaker 8>like this, of course Megacap, and maybe they've got some

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<v Speaker 8>more room with closer relationship that Megacap has had with

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<v Speaker 8>the Trump administration. So something along those lines, and so

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<v Speaker 8>I mean something will come on. It's worth probably fifty

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<v Speaker 8>to one hundred billion dollars somewhere in that range, which

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<v Speaker 8>for these companies is a very doable ticket. So again,

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<v Speaker 8>I think that TikTok users should rest easy because they're

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<v Speaker 8>going to get their product. They're going to get to

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<v Speaker 8>continue their product, whether it's in the current form or

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<v Speaker 8>just under some new leadership.

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<v Speaker 4>Wow, up to one hundred billion, Gene Munster, It's been

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<v Speaker 4>great to have you from deep Water Asset Management. Thank

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<v Speaker 4>you coming up as tech CEOs. They flock tomorrow lago

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<v Speaker 4>and then to the inauguration. How will industry policy change

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<v Speaker 4>under the upcoming Trump administration? Jason Oxman's joining us on

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<v Speaker 4>the Information Technology Industry Council. That's next. Meanwhile, keep a

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<v Speaker 4>close eye on Intel shares. We digress from TikTok for

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<v Speaker 4>but a moment. Shares rising after a report from a

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<v Speaker 4>website called semi accurate and semi being of course about semikinductors.

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<v Speaker 4>But he said the company will be potentially an acquisition target.

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<v Speaker 9>But this is Bloomberg Technology.

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<v Speaker 6>Today.

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<v Speaker 8>An oligarchy is taking shape in America of extreme.

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<v Speaker 3>Wealth, power and influence that literally threads our entire democracy.

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<v Speaker 2>Are basic grades in freedoms.

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<v Speaker 4>President Biden, speaking from the Oval Office on Wednesday, taking

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<v Speaker 4>aim at what he calls a tech industrial complex.

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<v Speaker 2>While he didn't name anyone.

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<v Speaker 4>In particular, several of the biggest names in the industry

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<v Speaker 4>have donated millions to President Trump's inaugural fund and plan

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<v Speaker 4>of course, to attend the ceremony on Monday. Bloomberg's Kaylee

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<v Speaker 4>Lines is in Washington with more and well. One key

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<v Speaker 4>partner of his throughout the campaign and donating millions was

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<v Speaker 4>Elon Musk, and now many more follow suit.

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<v Speaker 2>Kaye. Who will be there on Monday, Well, it's a

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<v Speaker 2>laundry list, Carolina.

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<v Speaker 10>A lot of wealth is going to be not just

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<v Speaker 10>at the inauguration, but physically on the platform with Donald

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<v Speaker 10>Trump as he takes the oath of office, seated next

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<v Speaker 10>to the likes of a senior members of Congress, cabinet secretaries,

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<v Speaker 10>and even former presidents. Elon Musk, of course, who you're

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<v Speaker 10>referring to. They're the world's richest man, but the second

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<v Speaker 10>and third richest man men according to the Bloomberg Billionaires Index,

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<v Speaker 10>will also be there. Mark Zuckerberg and Jeff Bezos will

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<v Speaker 10>be in attendance. Tim Cook, the CEO of Apple, also

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<v Speaker 10>according to our reporting, is planning to attend. One notable

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<v Speaker 10>exception maybe is the CEO of Nvidia, Jensen Wong that's

0:12:30.400 --> 0:12:33.160
<v Speaker 10>just a travel thing. He's currently in Southeast Asia. But

0:12:33.200 --> 0:12:34.880
<v Speaker 10>by and large, this is going to be a huge

0:12:34.920 --> 0:12:38.240
<v Speaker 10>who of big technology and noteworthy, especially given the news

0:12:38.240 --> 0:12:41.320
<v Speaker 10>today the TikTok band being upheld by the Supreme Court.

0:12:41.400 --> 0:12:44.559
<v Speaker 10>The CEO of TikTok, Show Chew, will also be an inauguration,

0:12:44.600 --> 0:12:46.920
<v Speaker 10>though we've been told that he's just attending. He won't

0:12:46.920 --> 0:12:49.520
<v Speaker 10>actually get one of those prize seats up on the platform.

0:12:49.559 --> 0:12:51.680
<v Speaker 10>But that platform is going to be stacked with a

0:12:51.720 --> 0:12:52.400
<v Speaker 10>lot of wealth.

0:12:52.480 --> 0:12:53.160
<v Speaker 2>Just those three.

0:12:52.960 --> 0:12:57.679
<v Speaker 10>Individuals Musk, Zuckerberg, and Bezos together collectively have a net

0:12:57.679 --> 0:12:59.599
<v Speaker 10>worth of nearly one trillion.

0:12:59.240 --> 0:13:00.720
<v Speaker 11>Dollars, Kaylee.

0:13:00.720 --> 0:13:04.120
<v Speaker 3>With Donald Trump taking attendance in a way and making

0:13:04.160 --> 0:13:08.280
<v Speaker 3>sure that all of these industry allies and billionaires are

0:13:08.360 --> 0:13:11.560
<v Speaker 3>there in his court, what are they looking for from

0:13:11.679 --> 0:13:12.559
<v Speaker 3>him in return?

0:13:12.840 --> 0:13:15.000
<v Speaker 10>Well, you can take for example, Tim Cook, because we've

0:13:15.000 --> 0:13:17.800
<v Speaker 10>actually seen this in the first Trump administration. Apple would

0:13:17.840 --> 0:13:21.360
<v Speaker 10>be highly susceptible to potentially problematic tariffs on things like

0:13:21.440 --> 0:13:23.640
<v Speaker 10>China that would have drastic impact on the iPhone. So

0:13:23.720 --> 0:13:25.800
<v Speaker 10>there are policies in which they are hoping they might

0:13:25.800 --> 0:13:29.000
<v Speaker 10>be able to avoid negative impact. And the same goes

0:13:29.040 --> 0:13:32.199
<v Speaker 10>for social media companies. We've already seen Mark Zuckerberg taking

0:13:32.200 --> 0:13:36.520
<v Speaker 10>action at meta reshuffling, personnel reshuffling policy as well as

0:13:36.559 --> 0:13:39.240
<v Speaker 10>they've stopped fact checking or they're going to be pulling

0:13:39.280 --> 0:13:41.520
<v Speaker 10>back on it. And we've heard from President Biden in

0:13:41.559 --> 0:13:43.640
<v Speaker 10>his Oval Office address there. Yes he didn't name Mark

0:13:43.679 --> 0:13:47.359
<v Speaker 10>Zuckerberg directly, but in his warning about a burgeoning American oligarchy,

0:13:47.400 --> 0:13:51.840
<v Speaker 10>he specifically referenced social media companies pulling back on fact checking.

0:13:51.679 --> 0:13:53.360
<v Speaker 2>So it was only so veiled.

0:13:53.400 --> 0:13:54.840
<v Speaker 10>So a large part of this is trying to make

0:13:54.840 --> 0:13:57.600
<v Speaker 10>sure that big tech can see its interest aligning with

0:13:57.679 --> 0:14:01.240
<v Speaker 10>the president, who has not been shy about targeting some

0:14:01.320 --> 0:14:02.439
<v Speaker 10>of these companies in the past.

0:14:02.640 --> 0:14:06.600
<v Speaker 3>Right Bloomberg's Kaylee lines, thank you so much. Here with

0:14:06.720 --> 0:14:10.240
<v Speaker 3>more on tech policy under the incoming Trump administration is

0:14:10.360 --> 0:14:14.760
<v Speaker 3>Jason Oxman, President and CEO of the Information Technology Information

0:14:14.960 --> 0:14:19.560
<v Speaker 3>Technology Industry Council. Jason, thank you for joining us today. Jason.

0:14:19.600 --> 0:14:21.160
<v Speaker 3>We wanted to talk to you a little bit more

0:14:21.240 --> 0:14:24.040
<v Speaker 3>about trade and your concerns there. This is something that

0:14:24.120 --> 0:14:28.320
<v Speaker 3>your group has singled out as an area of priority

0:14:28.400 --> 0:14:31.720
<v Speaker 3>and of concern. The Biden administration has put a lot

0:14:31.760 --> 0:14:34.160
<v Speaker 3>of pressure in particular on China, but that has a

0:14:34.240 --> 0:14:34.840
<v Speaker 3>ripple effect.

0:14:34.920 --> 0:14:35.800
<v Speaker 10>Talk about that a little.

0:14:35.840 --> 0:14:38.600
<v Speaker 11>What we're really looking for and enthusiastically looking for from

0:14:38.600 --> 0:14:41.440
<v Speaker 11>the Trump administration is more of a strategy that takes

0:14:41.440 --> 0:14:46.880
<v Speaker 11>advantage of opportunities for US companies to succeed internationally. Leadership

0:14:46.920 --> 0:14:49.400
<v Speaker 11>and technology. That's what the US is known for, and

0:14:49.440 --> 0:14:52.200
<v Speaker 11>what we've seen in the Biden administration, unfortunately, is a

0:14:52.320 --> 0:14:57.160
<v Speaker 11>lack of strategy, an inability to match the significant and

0:14:57.600 --> 0:15:02.720
<v Speaker 11>serious national security interests with economic activity that promotes US

0:15:02.800 --> 0:15:06.800
<v Speaker 11>opportunities internationally. So on trade, our excitement and enthusiasm about

0:15:06.800 --> 0:15:10.120
<v Speaker 11>the Trump administration is they're very focused on working in

0:15:10.160 --> 0:15:13.520
<v Speaker 11>partnership to address the China question. And we've seen the

0:15:13.520 --> 0:15:17.280
<v Speaker 11>President elect already talk to President she about the strategy

0:15:17.280 --> 0:15:20.120
<v Speaker 11>for dealing with that, about moving forward, working together. What

0:15:20.160 --> 0:15:23.480
<v Speaker 11>we want to make sure happens US technology leadership continues.

0:15:23.520 --> 0:15:26.960
<v Speaker 11>The economic driver of the US economy is technology, so

0:15:27.000 --> 0:15:29.920
<v Speaker 11>we can make sure that trade becomes a real opportunity

0:15:29.960 --> 0:15:30.720
<v Speaker 11>for further growth.

0:15:31.200 --> 0:15:35.680
<v Speaker 4>Jason, do we not need, though, acts like a potential

0:15:36.240 --> 0:15:39.840
<v Speaker 4>banning of a significant social media app that touches one

0:15:39.880 --> 0:15:44.040
<v Speaker 4>hundred and seventy million users to ensure national security. That

0:15:44.200 --> 0:15:47.120
<v Speaker 4>was bipartisan in nature, and yes, Trump might come in

0:15:47.160 --> 0:15:49.840
<v Speaker 4>and have a conversation with she about it, but ultimately

0:15:49.880 --> 0:15:53.240
<v Speaker 4>this was bipartisan in nature because of national security concerns.

0:15:55.120 --> 0:15:57.920
<v Speaker 11>The TikTok news of the days, of course very interesting,

0:15:57.920 --> 0:15:59.840
<v Speaker 11>and one hundred and seventy million people are watching the

0:16:00.080 --> 0:16:02.160
<v Speaker 11>outcome there. I don't have any prediction about what's going

0:16:02.200 --> 0:16:05.200
<v Speaker 11>to happen on Monday at noon when President elect Trump

0:16:05.280 --> 0:16:09.920
<v Speaker 11>takes over, but it does highlight how really difficult these

0:16:09.920 --> 0:16:13.640
<v Speaker 11>issues are to address, and the larger question of how

0:16:13.680 --> 0:16:16.760
<v Speaker 11>we address the China issue, I think is one that

0:16:16.800 --> 0:16:19.440
<v Speaker 11>requires a real strategy. And what we're looking forward to,

0:16:19.480 --> 0:16:21.000
<v Speaker 11>what the tech industry is looking forward to in the

0:16:21.040 --> 0:16:24.240
<v Speaker 11>Trump administration is he does seem to have more of

0:16:24.280 --> 0:16:27.320
<v Speaker 11>a focus on making this a strategic approach rather than

0:16:27.400 --> 0:16:29.720
<v Speaker 11>just a one off approach. For example, we saw earlier

0:16:29.760 --> 0:16:33.360
<v Speaker 11>this week the Biden administration adopted rules around AI diffusion.

0:16:33.400 --> 0:16:36.000
<v Speaker 11>So these are rules that restrict the ability of US

0:16:36.160 --> 0:16:41.000
<v Speaker 11>companies to export AI technology, including too allied countries around

0:16:41.000 --> 0:16:43.400
<v Speaker 11>the world. That's a huge mistake. It wasn't done in

0:16:43.440 --> 0:16:45.960
<v Speaker 11>consultation with industry. We think the Trump administration will do

0:16:46.000 --> 0:16:48.200
<v Speaker 11>a better job with that kind of issue. But that's

0:16:48.200 --> 0:16:50.560
<v Speaker 11>an example of the need to balance national security with

0:16:50.640 --> 0:16:53.920
<v Speaker 11>economic interests and make sure that US leadership is not

0:16:54.120 --> 0:16:57.000
<v Speaker 11>harmed by skewing too far in one direction or the other.

0:16:57.040 --> 0:16:59.520
<v Speaker 11>That's what we're looking forward to seeing done differently in

0:16:59.520 --> 0:17:01.280
<v Speaker 11>the trumpstration.

0:17:00.520 --> 0:17:04.520
<v Speaker 4>And certainly Jensen Huang of in videos maybe feels similarly

0:17:04.560 --> 0:17:08.280
<v Speaker 4>and in video pushed back significantly against that latest announcement announcement.

0:17:08.320 --> 0:17:11.800
<v Speaker 2>But what is interesting is that perhaps jd Vance has.

0:17:11.720 --> 0:17:15.280
<v Speaker 4>Supported well some views coming from Lena Khan, for example,

0:17:15.400 --> 0:17:19.159
<v Speaker 4>about some of the strength and the overall domination some

0:17:19.240 --> 0:17:21.639
<v Speaker 4>would say of certain players in tech. Just listen to

0:17:21.640 --> 0:17:23.840
<v Speaker 4>what Lena Khan said a little bit about the bipartisan

0:17:23.920 --> 0:17:24.479
<v Speaker 4>nature of that.

0:17:25.480 --> 0:17:29.960
<v Speaker 12>There's no doubt that there is strong bipartisan concern about

0:17:30.320 --> 0:17:34.840
<v Speaker 12>the economic power of large technology companies and how that

0:17:34.880 --> 0:17:39.919
<v Speaker 12>can undermine fair competition, undermine people's free speech rights, and

0:17:40.040 --> 0:17:42.160
<v Speaker 12>so well. Of course, have to see what the next

0:17:42.200 --> 0:17:45.240
<v Speaker 12>administration does, but it's certainly been an area of strong

0:17:45.320 --> 0:17:47.680
<v Speaker 12>bipartisan concern during my tenure.

0:17:48.760 --> 0:17:51.760
<v Speaker 4>The FTC chair has some support, as I say, from

0:17:52.200 --> 0:17:57.000
<v Speaker 4>Vice President elect. Will you see an enthusiasm around future

0:17:57.119 --> 0:17:58.480
<v Speaker 4>M and A in technology.

0:17:58.600 --> 0:18:01.959
<v Speaker 11>Do you think, well, Leida Khana has about seventy two

0:18:02.000 --> 0:18:04.040
<v Speaker 11>hours left on the job, and the person that the

0:18:04.080 --> 0:18:06.879
<v Speaker 11>President ELECTA is designated to replace her has taken a

0:18:06.960 --> 0:18:10.240
<v Speaker 11>much more balanced approach and we think a more favorable

0:18:10.280 --> 0:18:14.119
<v Speaker 11>approach to advancing US innovation. Look, the President himself is

0:18:14.160 --> 0:18:18.080
<v Speaker 11>a technology innovator. He is surrounding himself by technology innovators

0:18:18.080 --> 0:18:20.439
<v Speaker 11>who are coming into office, people who will be serving

0:18:20.480 --> 0:18:23.679
<v Speaker 11>in crucial roles and understand the vital role that the

0:18:23.800 --> 0:18:28.000
<v Speaker 11>US technology industry plays in economic growth. As far as

0:18:28.160 --> 0:18:31.760
<v Speaker 11>trade and export around technology. For example, we run a

0:18:31.800 --> 0:18:35.400
<v Speaker 11>three hundred billion dollars surplus in the US on digital trade,

0:18:35.520 --> 0:18:39.080
<v Speaker 11>that's exports of US technology around the world. So I

0:18:39.119 --> 0:18:42.040
<v Speaker 11>think as long as we can place regulators as the

0:18:42.040 --> 0:18:44.879
<v Speaker 11>President elect is looking to do, who are willing to

0:18:44.960 --> 0:18:47.640
<v Speaker 11>listen to industry and make sure that balance is struck

0:18:47.800 --> 0:18:50.800
<v Speaker 11>between national security and economic growth, I think will be

0:18:50.840 --> 0:18:52.960
<v Speaker 11>in a much better place for the next four years

0:18:53.080 --> 0:18:55.760
<v Speaker 11>to ensure that the technology industry can work in partnership

0:18:55.760 --> 0:18:57.760
<v Speaker 11>with government to advance economic growth.

0:18:58.040 --> 0:19:01.960
<v Speaker 4>Jason Oxman, President of the Information Technology Industry Council, Thanks

0:19:02.000 --> 0:19:11.439
<v Speaker 4>so much for your time today. We must return to

0:19:11.480 --> 0:19:14.440
<v Speaker 4>the TikTok decision that came from the Supreme Court earlier today,

0:19:14.480 --> 0:19:17.280
<v Speaker 4>standing by the law to ban or divest. The latest

0:19:17.280 --> 0:19:20.880
<v Speaker 4>coming from President elect Trump on truth Social Trump saying

0:19:20.880 --> 0:19:22.960
<v Speaker 4>that the TikTok decision will come in the not too

0:19:23.000 --> 0:19:25.919
<v Speaker 4>distant future from him. He says he needs time to

0:19:25.960 --> 0:19:30.119
<v Speaker 4>review the TikTok situation. Obviously he's been promising to solve it.

0:19:30.119 --> 0:19:33.080
<v Speaker 4>Bloomberg Intelligence senior analyst man Neet Sing joins us now.

0:19:33.560 --> 0:19:36.760
<v Speaker 4>And if I'm an oracle and an infrastructure provider, if

0:19:36.800 --> 0:19:40.800
<v Speaker 4>I'm Apple and I'm Google, the app providers, what.

0:19:41.080 --> 0:19:44.520
<v Speaker 2>Do I do in this situation on the nineteenth.

0:19:43.840 --> 0:19:47.159
<v Speaker 13>I mean, given the liabilities of you know, keeping the

0:19:47.240 --> 0:19:49.600
<v Speaker 13>app up, you are going to shut it down periods,

0:19:49.640 --> 0:19:52.320
<v Speaker 13>so the app will go. Derek, The question is what

0:19:52.359 --> 0:19:55.439
<v Speaker 13>will the President Trump do on day one? And my

0:19:55.600 --> 0:19:58.560
<v Speaker 13>sense is, given all the tech executives are coming to

0:19:58.600 --> 0:20:02.280
<v Speaker 13>his inauguration, you'll probably find a way to migrate that

0:20:02.480 --> 0:20:07.080
<v Speaker 13>TikTok data to the competing platforms, whether it's YouTube or meta.

0:20:07.280 --> 0:20:11.200
<v Speaker 13>Because right now everyone is scared like they will suddenly

0:20:11.240 --> 0:20:14.399
<v Speaker 13>lose all their business because all the followers and the

0:20:14.640 --> 0:20:16.920
<v Speaker 13>content will go away. Well, guess what if you can

0:20:17.000 --> 0:20:20.120
<v Speaker 13>migrate that data to a meta or a YouTube, then

0:20:20.160 --> 0:20:23.240
<v Speaker 13>you can potentially keep your business running. So that data

0:20:23.680 --> 0:20:26.440
<v Speaker 13>aspect is huge. I think far too much focus has

0:20:26.480 --> 0:20:29.880
<v Speaker 13>gone on the sale of the US business in this case.

0:20:29.920 --> 0:20:32.080
<v Speaker 13>If you can migrate the data, even if you keep

0:20:32.080 --> 0:20:35.920
<v Speaker 13>aside the algorithm, the data is huge because that's what

0:20:36.160 --> 0:20:38.359
<v Speaker 13>I think everyone cares about when you talk to the

0:20:38.400 --> 0:20:41.399
<v Speaker 13>creators and the people who consume the content, and I

0:20:41.400 --> 0:20:43.879
<v Speaker 13>think the migration of data would be a huge factor

0:20:43.920 --> 0:20:46.720
<v Speaker 13>when it comes to the future of TikTok.

0:20:47.880 --> 0:20:51.720
<v Speaker 3>Mendeep. We've seen Donald Trump present himself as the deal

0:20:51.760 --> 0:20:54.800
<v Speaker 3>maker and he really would like to see this problem

0:20:54.880 --> 0:20:57.879
<v Speaker 3>solved by selling it and finding a buyer, but that

0:20:58.119 --> 0:21:01.120
<v Speaker 3>is no easy feat. He talked about some of the hurdles,

0:21:01.160 --> 0:21:04.639
<v Speaker 3>including the cost and then who would be able to

0:21:04.720 --> 0:21:07.880
<v Speaker 3>pay for it, and then clear the national security hurdles.

0:21:08.200 --> 0:21:11.479
<v Speaker 13>Yeah, look, there has been some private equity interest in

0:21:11.520 --> 0:21:15.320
<v Speaker 13>the past, and obviously Musk has been mentioned as a

0:21:15.359 --> 0:21:19.479
<v Speaker 13>potential buyer given you know, his closeness with President Trump

0:21:19.520 --> 0:21:23.040
<v Speaker 13>and also uh you know, with the Chinese authorities. So

0:21:23.480 --> 0:21:27.000
<v Speaker 13>clearly there are a number of potential buyers, even you know,

0:21:27.040 --> 0:21:30.240
<v Speaker 13>the likes of Walmart and Oracle who have been mentioned

0:21:30.280 --> 0:21:32.080
<v Speaker 13>in the past. So I can see a lot of

0:21:32.160 --> 0:21:36.280
<v Speaker 13>companies being entrusted in acquiring an asset like TikTok, and

0:21:36.400 --> 0:21:39.000
<v Speaker 13>you can see how sticky it is. I mean, all

0:21:39.040 --> 0:21:42.280
<v Speaker 13>the millions of people who are using it clearly want

0:21:42.280 --> 0:21:45.159
<v Speaker 13>the platform to stay. And that's where I think, given

0:21:45.200 --> 0:21:49.199
<v Speaker 13>the stickiness of the platform, finding a potential buyer is

0:21:49.240 --> 0:21:52.000
<v Speaker 13>the most likely option I think President Trump is going

0:21:52.080 --> 0:21:54.240
<v Speaker 13>to go with. But at the same time, I think

0:21:54.240 --> 0:21:57.720
<v Speaker 13>that data migration aspect is huge because that's going to

0:21:57.800 --> 0:22:00.719
<v Speaker 13>solve probably half of the problem when it comes to

0:22:00.800 --> 0:22:02.160
<v Speaker 13>the users of the platform.

0:22:02.280 --> 0:22:04.480
<v Speaker 4>A lot of this, of course takes byte Dance or

0:22:04.520 --> 0:22:08.440
<v Speaker 4>indeed China's sign off. Bloomberg Intelligence senior annist Manny Singh,

0:22:08.520 --> 0:22:10.280
<v Speaker 4>and of course a reminder of some of the investors

0:22:10.280 --> 0:22:12.120
<v Speaker 4>in byte Dance that might benefit.

0:22:19.000 --> 0:22:21.480
<v Speaker 2>Welcome back to bloomag Technology. I'm karenin Hyde in New.

0:22:21.480 --> 0:22:25.000
<v Speaker 4>York and I'm Mike Shepard and Washington quick check on

0:22:25.040 --> 0:22:28.360
<v Speaker 4>these markets, and Mike, we look at the ramifications of

0:22:28.359 --> 0:22:32.680
<v Speaker 4>the highly anticipated Supreme Court decision on TikTok. They decide

0:22:32.720 --> 0:22:35.000
<v Speaker 4>that the law stands that it has to be banned

0:22:35.080 --> 0:22:38.159
<v Speaker 4>or divested, and ultimately doesn't have much of an effect

0:22:38.200 --> 0:22:39.720
<v Speaker 4>on some of the competitors that were meant to be

0:22:39.800 --> 0:22:43.399
<v Speaker 4>most implicated by potentially a TikTok ban. Meta Platforms up

0:22:43.440 --> 0:22:46.159
<v Speaker 4>six ten percent, Alphabet Currying up one point eight percent.

0:22:46.240 --> 0:22:48.600
<v Speaker 4>We're looking at Snap though off by one point seven percent,

0:22:48.640 --> 0:22:50.919
<v Speaker 4>which had been one of the most volatile stocks in

0:22:51.000 --> 0:22:54.880
<v Speaker 4>relationship to TikTok's remaining. In the United States, everyone now

0:22:54.920 --> 0:22:57.720
<v Speaker 4>waiting with baited breath as to what lawmakers do, what

0:22:57.760 --> 0:23:00.359
<v Speaker 4>Trump does. He takes to truth social of course, to

0:23:00.440 --> 0:23:02.200
<v Speaker 4>say a decision is imminent.

0:23:02.880 --> 0:23:03.800
<v Speaker 2>Let's get more.

0:23:03.640 --> 0:23:06.960
<v Speaker 4>From Remberg's Kurt Wagner, because the Supreme Court leaves it

0:23:07.040 --> 0:23:08.560
<v Speaker 4>up to the lawmakers, and there's a lot of them.

0:23:08.560 --> 0:23:09.640
<v Speaker 2>We've got a watch kut.

0:23:11.160 --> 0:23:12.840
<v Speaker 14>There are, and there are so much that's going to

0:23:12.920 --> 0:23:15.960
<v Speaker 14>happen over the next seventy two hours, Caroline, because while

0:23:16.200 --> 0:23:18.160
<v Speaker 14>the Supreme Court did uphold the law, this was something

0:23:18.160 --> 0:23:20.959
<v Speaker 14>that we all expected. Right now, the ball is essentially

0:23:21.040 --> 0:23:25.360
<v Speaker 14>in Donald Trump's court, so the band should kick in Sunday,

0:23:25.400 --> 0:23:27.000
<v Speaker 14>he said, I'm looking for ways to get around this.

0:23:27.119 --> 0:23:29.560
<v Speaker 14>Everyone expects that there will be some type of executive

0:23:29.680 --> 0:23:31.800
<v Speaker 14>order once he takes office to try and delay this,

0:23:31.920 --> 0:23:34.840
<v Speaker 14>maybe give TikTok more time to find a buyer, But

0:23:34.880 --> 0:23:36.879
<v Speaker 14>of course TikTok says they don't want a buyer. So

0:23:37.160 --> 0:23:40.680
<v Speaker 14>there are so many sort of unique elements to this thing.

0:23:40.840 --> 0:23:43.000
<v Speaker 14>I think it'd be a little premature to say anyone

0:23:43.040 --> 0:23:45.320
<v Speaker 14>knows exactly what's going to happen over the weekend and

0:23:45.359 --> 0:23:48.800
<v Speaker 14>into the inauguration day. But this was one thing that

0:23:48.920 --> 0:23:51.600
<v Speaker 14>is at least now off the table, the idea that

0:23:51.640 --> 0:23:54.120
<v Speaker 14>the Supreme Court could save TikTok, and we can now

0:23:54.160 --> 0:23:57.040
<v Speaker 14>focus on the other options, which again mostly center around

0:23:57.080 --> 0:23:57.720
<v Speaker 14>Donald Trump.

0:23:59.240 --> 0:24:02.640
<v Speaker 3>In those options, don Donald Trump Kurt really do centers.

0:24:02.680 --> 0:24:05.800
<v Speaker 3>We were just discussing on finding a buyer. We did

0:24:05.880 --> 0:24:11.159
<v Speaker 3>see one Frank McCourt, the billionaire behind the Project Liberty proposal.

0:24:11.920 --> 0:24:15.320
<v Speaker 3>Do they have the energy and wherewithal to pull that off?

0:24:15.359 --> 0:24:17.840
<v Speaker 3>We know that his partner, Kevin O'Leary, was at mar

0:24:17.880 --> 0:24:20.280
<v Speaker 3>A Lago to talk to Trump about TikTok.

0:24:21.760 --> 0:24:24.400
<v Speaker 14>They do have the energy, certainly, they've been out talking

0:24:24.400 --> 0:24:26.760
<v Speaker 14>about this for a long time. We spoke with Frank

0:24:26.840 --> 0:24:29.360
<v Speaker 14>McCourt in our Bloomberg Opices just a few weeks ago,

0:24:29.400 --> 0:24:31.760
<v Speaker 14>and he was very optimistic that they could get a

0:24:31.800 --> 0:24:33.960
<v Speaker 14>deal done. I think the question is, does Bitte Dance

0:24:34.000 --> 0:24:35.920
<v Speaker 14>want to play Baul right? I think everyone on sort

0:24:35.920 --> 0:24:38.520
<v Speaker 14>of the US government side of the fence wants a

0:24:38.600 --> 0:24:41.320
<v Speaker 14>deal to get done because that is what keeps TikTok around.

0:24:41.359 --> 0:24:44.000
<v Speaker 14>Certainly President Donald Trump wants a deal to get done.

0:24:44.119 --> 0:24:47.000
<v Speaker 14>It's really up to will Bite Dance in the Chinese government,

0:24:47.680 --> 0:24:50.199
<v Speaker 14>you know, say yes, we are willing to sell to

0:24:50.240 --> 0:24:52.480
<v Speaker 14>a Frank McCourt or someone else. And I think that's

0:24:52.560 --> 0:24:55.440
<v Speaker 14>the much larger hurdle that needs to happen here. I

0:24:55.440 --> 0:24:58.320
<v Speaker 14>don't think it's for lack of interest or energy on

0:24:58.320 --> 0:25:00.440
<v Speaker 14>the Frank McCourt side. I think it really comes down

0:25:00.480 --> 0:25:04.480
<v Speaker 14>to does Bite Dancy Frank McCord as a valid acquirer

0:25:04.520 --> 0:25:05.240
<v Speaker 14>of this asset.

0:25:06.920 --> 0:25:10.600
<v Speaker 3>Bloomberg's Kurt Wagner, thank you so much. Now let's bring

0:25:10.640 --> 0:25:13.280
<v Speaker 3>in Sarah O. Lamb for more. She is a senior

0:25:13.320 --> 0:25:17.840
<v Speaker 3>fellow at the Tech Policy Institute here in Washington. Sarah,

0:25:18.400 --> 0:25:21.040
<v Speaker 3>what do we take in terms of the long term

0:25:21.160 --> 0:25:25.320
<v Speaker 3>from this decision? What kind of a lasting impact on jurisprudence?

0:25:25.600 --> 0:25:29.040
<v Speaker 3>With respect to tech and content. Can we take from it?

0:25:30.320 --> 0:25:32.880
<v Speaker 15>Well, it was really interesting reading the opinion which came

0:25:32.880 --> 0:25:35.120
<v Speaker 15>out this morning at ten am. It was a pure

0:25:35.200 --> 0:25:38.480
<v Speaker 15>curium opinion, which means it's for the court, with two

0:25:38.520 --> 0:25:42.520
<v Speaker 15>concurring opinions attached, one by Justice Sodo Mayor and one

0:25:42.720 --> 0:25:46.640
<v Speaker 15>by Justice Gorsig. They decided the case on the merits

0:25:46.720 --> 0:25:50.480
<v Speaker 15>on the First Amendment question, and they found that the

0:25:50.600 --> 0:25:55.640
<v Speaker 15>band survives intermediate scrutiny, it's constitutional, and Congress has valid

0:25:55.720 --> 0:25:59.560
<v Speaker 15>content neutral reasons for regulating TikTok. So they first go

0:25:59.680 --> 0:26:03.320
<v Speaker 15>through is it a First Amendment question properly before us?

0:26:03.320 --> 0:26:05.679
<v Speaker 15>And they say yes, And then they go through the

0:26:05.680 --> 0:26:09.720
<v Speaker 15>First Amendment analysis, finding that the law was facially content neutral,

0:26:10.080 --> 0:26:13.879
<v Speaker 15>it was justified by a content neutral rationale, that TikTok

0:26:15.200 --> 0:26:18.680
<v Speaker 15>brought a claim, but that under intermediate scrutiny the law

0:26:18.880 --> 0:26:24.640
<v Speaker 15>is valid. So this decision will be, you know, part

0:26:24.680 --> 0:26:27.600
<v Speaker 15>of the canon or part of the First Amendment jurisprudence.

0:26:27.640 --> 0:26:31.760
<v Speaker 15>And Justice Gorsa she even said he feels uncomfortable, you

0:26:31.800 --> 0:26:35.720
<v Speaker 15>know that the Court is making such a big decision

0:26:35.880 --> 0:26:40.720
<v Speaker 15>based on a handful of days of deliberation, but that

0:26:40.880 --> 0:26:45.640
<v Speaker 15>it's narrow enough that they issued a pure procureum opinion

0:26:46.040 --> 0:26:48.640
<v Speaker 15>and they all are in agreement.

0:26:49.040 --> 0:26:52.920
<v Speaker 4>So they're in agreement that national security was the key

0:26:52.960 --> 0:26:56.200
<v Speaker 4>here and that ultimately First Amendment right stays if you're

0:26:56.240 --> 0:26:59.159
<v Speaker 4>able to find a different buyer. It's mainly the issue

0:26:59.160 --> 0:27:03.479
<v Speaker 4>of who owns the parent company of who owns TikTok,

0:27:03.480 --> 0:27:05.560
<v Speaker 4>and indeed how close bite does is to China?

0:27:05.640 --> 0:27:06.359
<v Speaker 2>So what next?

0:27:06.359 --> 0:27:09.280
<v Speaker 4>How can you alleviate that national security issue? Who would

0:27:09.440 --> 0:27:11.480
<v Speaker 4>have to be a US buyer? Is there any way

0:27:11.480 --> 0:27:13.040
<v Speaker 4>that we cannot see it divested?

0:27:14.520 --> 0:27:14.680
<v Speaker 16>Right?

0:27:14.800 --> 0:27:18.320
<v Speaker 15>Well, that's a really good observation. Nothing else has changed.

0:27:18.359 --> 0:27:21.800
<v Speaker 15>So Congress has made a determination. The President five years

0:27:21.840 --> 0:27:25.800
<v Speaker 15>ago even raised questions about China being a foreign adversary

0:27:25.840 --> 0:27:30.080
<v Speaker 15>and having impact on the algorithms. So even the prediction

0:27:30.200 --> 0:27:33.520
<v Speaker 15>markets are looking at well, will the ban be in

0:27:33.560 --> 0:27:37.000
<v Speaker 15>play in May twenty twenty five, so you know, how

0:27:37.080 --> 0:27:41.240
<v Speaker 15>much can really change? Will there be changes in their systems,

0:27:41.320 --> 0:27:45.000
<v Speaker 15>in their ownership structure. That's all still to be determined,

0:27:45.000 --> 0:27:48.040
<v Speaker 15>but the concerns are still there. Yeah, there is strikingly

0:27:48.119 --> 0:27:53.600
<v Speaker 15>bipartisan support by Congress. No legislative legislator really disputed the

0:27:53.680 --> 0:27:57.360
<v Speaker 15>national security risks, So those are all still there, but now.

0:27:57.200 --> 0:27:59.320
<v Speaker 2>They're changing their mind. That seems to be a complete

0:27:59.359 --> 0:27:59.920
<v Speaker 2>about face.

0:28:00.040 --> 0:28:02.520
<v Speaker 4>Everyone wants to ensure that on the nineteenth puff we

0:28:02.600 --> 0:28:06.960
<v Speaker 4>don't suddenly lose TikTok Sarah. We're also seeing the user

0:28:07.000 --> 0:28:10.600
<v Speaker 4>based flock to other Chinese run companies. Lemonade is owned

0:28:10.600 --> 0:28:15.040
<v Speaker 4>by bike Dance. We're seeing red Note becoming a key focus.

0:28:15.400 --> 0:28:17.000
<v Speaker 2>Is that going to be a concern? Is that a

0:28:17.080 --> 0:28:18.360
<v Speaker 2>national security issue?

0:28:19.480 --> 0:28:22.520
<v Speaker 15>Isn't it ironic? I think it's interesting and it is

0:28:22.560 --> 0:28:26.880
<v Speaker 15>a kind of a political popular culture moment where American

0:28:26.920 --> 0:28:29.399
<v Speaker 15>policy makers have to kind of make the case to

0:28:30.040 --> 0:28:34.680
<v Speaker 15>American young people that social media apps that are made

0:28:34.760 --> 0:28:39.640
<v Speaker 15>here in the US are preferable. But really they're competing

0:28:39.720 --> 0:28:43.080
<v Speaker 15>on stickiness. The apps are sticky. TikTok is fun to

0:28:43.160 --> 0:28:46.640
<v Speaker 15>be on. So, if anything, there might be implications for

0:28:47.040 --> 0:28:52.080
<v Speaker 15>American policy makers to be more sympathetic to American companies

0:28:52.240 --> 0:28:53.880
<v Speaker 15>building social media apps.

0:28:55.360 --> 0:28:58.840
<v Speaker 3>Sarah. How does this fit into the broader game between

0:28:59.040 --> 0:29:03.080
<v Speaker 3>Washington and Beijing when it comes to trade and technology policy.

0:29:03.400 --> 0:29:06.360
<v Speaker 3>Does this become if a sale goes through and China

0:29:06.400 --> 0:29:08.960
<v Speaker 3>approves it, does this become a point of leverage for

0:29:09.040 --> 0:29:11.560
<v Speaker 3>shijiin ping his dealings with Donald Trump. We saw they

0:29:11.640 --> 0:29:13.280
<v Speaker 3>spoke today.

0:29:13.920 --> 0:29:18.360
<v Speaker 15>Yeah, Well, TikTok and the sticky apps, they're definitely a

0:29:18.360 --> 0:29:21.560
<v Speaker 15>feather in their cap. China's very good at making these apps,

0:29:21.880 --> 0:29:24.520
<v Speaker 15>and so you know, it would be surprising if they

0:29:24.640 --> 0:29:28.040
<v Speaker 15>let bite, dance, divest. I mean, if I were them,

0:29:28.320 --> 0:29:32.320
<v Speaker 15>that's a very strong point of leverage. But President Trump

0:29:32.400 --> 0:29:35.840
<v Speaker 15>is good at negotiating a deal, and so there are

0:29:35.920 --> 0:29:39.440
<v Speaker 15>private buyers as well. What could happen is they could

0:29:39.520 --> 0:29:43.400
<v Speaker 15>buy the TikTok brand so and rebuild the whole infrastructure.

0:29:44.280 --> 0:29:46.960
<v Speaker 15>It would be a different app, a different stack, but

0:29:47.040 --> 0:29:51.080
<v Speaker 15>it would still have presumably the same social graph that

0:29:51.160 --> 0:29:54.680
<v Speaker 15>TikTok has, but not the sauce the source code that

0:29:54.800 --> 0:29:58.040
<v Speaker 15>makes it so sticky. It raises a question of like

0:29:58.120 --> 0:30:02.920
<v Speaker 15>where are the American competitors, Like Caroline mentioned snap earlier

0:30:03.800 --> 0:30:08.760
<v Speaker 15>Snapchat threads like why are these apps not getting all

0:30:08.760 --> 0:30:11.920
<v Speaker 15>the traffic that might come off of TikTok. So I

0:30:11.960 --> 0:30:15.120
<v Speaker 15>think it's a good moment for Americans to think about, well,

0:30:15.320 --> 0:30:18.760
<v Speaker 15>why don't we have a TikTok that's homegrown? Can we

0:30:18.920 --> 0:30:24.479
<v Speaker 15>have one that's better built, and let's keep Americans happy

0:30:24.560 --> 0:30:27.960
<v Speaker 15>on American apps. I think that is a presumption that

0:30:28.040 --> 0:30:33.080
<v Speaker 15>maybe all the scrutiny of social media companies has maybe lost.

0:30:33.120 --> 0:30:36.880
<v Speaker 15>I mean, there's a balance between you know, regulating and

0:30:37.440 --> 0:30:40.520
<v Speaker 15>warning of dangers, but then there's also this competition that's

0:30:40.560 --> 0:30:43.360
<v Speaker 15>going on. So I think it's an interesting moment.

0:30:43.720 --> 0:30:44.880
<v Speaker 2>We're gonna have a new competitor.

0:30:44.960 --> 0:30:48.080
<v Speaker 4>Clapper Texas Bace joins ing joining the network a little

0:30:48.080 --> 0:30:50.920
<v Speaker 4>bit later. Sarah Lamb, Senior Fellow at the Tech Policy Institute.

0:30:51.160 --> 0:30:52.880
<v Speaker 2>Great to have your take today, Thank you.

0:30:53.400 --> 0:30:56.120
<v Speaker 4>Coming up shifting gears to SpaceX and Blue Origin, both

0:30:56.120 --> 0:31:00.480
<v Speaker 4>facing some setbacks during their most recent launches. Next, this

0:31:00.520 --> 0:31:09.600
<v Speaker 4>is bloomerg Technology.

0:31:11.960 --> 0:31:14.560
<v Speaker 17>I know this maybe.

0:31:17.080 --> 0:31:17.600
<v Speaker 9>What this.

0:31:20.200 --> 0:31:24.400
<v Speaker 4>Footage taken of SpaceX's Starship rocket exploding in the sky

0:31:24.560 --> 0:31:28.120
<v Speaker 4>just minutes into its seventh test flight. This didn't worry

0:31:28.200 --> 0:31:30.680
<v Speaker 4>found that Enol Musk, writing on XT quote, this is

0:31:30.680 --> 0:31:32.080
<v Speaker 4>barely a bump in the road.

0:31:32.600 --> 0:31:32.920
<v Speaker 2>For more.

0:31:32.920 --> 0:31:36.400
<v Speaker 4>Bloomberg's Lauren Grush joins us for more, and Lauren, they

0:31:36.440 --> 0:31:39.120
<v Speaker 4>did make that extraordinary catch of.

0:31:39.120 --> 0:31:42.440
<v Speaker 2>The super super heavy booster, so steps.

0:31:42.120 --> 0:31:44.560
<v Speaker 4>Being made not totally up into the right though.

0:31:45.280 --> 0:31:45.520
<v Speaker 6>Yeah.

0:31:45.720 --> 0:31:48.400
<v Speaker 18>The weird part of this entire test launch is that

0:31:48.440 --> 0:31:51.840
<v Speaker 18>they actually achieved their secondary objective, which was to make

0:31:51.880 --> 0:31:56.080
<v Speaker 18>that catch, but then the actual main objective of the flight, which.

0:31:55.880 --> 0:31:58.120
<v Speaker 6>Is to test out Starship in.

0:31:58.160 --> 0:32:02.320
<v Speaker 18>Space, it cut quite short, which is unexpected given the

0:32:02.360 --> 0:32:05.080
<v Speaker 18>SETI progress that they've been making on these flights over

0:32:05.120 --> 0:32:06.160
<v Speaker 18>the last couple of years.

0:32:07.840 --> 0:32:10.600
<v Speaker 3>Lauren, we didn't see too much gnashing of teeth from

0:32:10.640 --> 0:32:13.920
<v Speaker 3>SpaceX or from Elon Musk. They really seem to, as

0:32:14.000 --> 0:32:15.640
<v Speaker 3>he called it, as just.

0:32:15.640 --> 0:32:16.840
<v Speaker 2>A bump in the road.

0:32:17.200 --> 0:32:21.720
<v Speaker 3>Talk about their approach towards things like this. When things

0:32:21.720 --> 0:32:23.640
<v Speaker 3>don't go their way, do they just go back to

0:32:23.680 --> 0:32:26.000
<v Speaker 3>the drawing board and there is even no change in

0:32:26.040 --> 0:32:26.920
<v Speaker 3>their launch schedule.

0:32:27.760 --> 0:32:27.960
<v Speaker 16>Yeah.

0:32:28.000 --> 0:32:28.560
<v Speaker 6>Absolutely.

0:32:28.600 --> 0:32:31.600
<v Speaker 18>This is kind of all about, you know, SpaceX's culture

0:32:31.840 --> 0:32:35.960
<v Speaker 18>and how they liked to test. They like to fly frequently.

0:32:36.760 --> 0:32:40.680
<v Speaker 18>Sometimes they'll break things while they fly. They learn from

0:32:40.840 --> 0:32:43.520
<v Speaker 18>those moments, and then they go back and they change

0:32:43.520 --> 0:32:46.600
<v Speaker 18>and make updates and fla again rather quickly. They're a

0:32:46.640 --> 0:32:48.520
<v Speaker 18>bit of an outlier when it comes to the space

0:32:48.560 --> 0:32:50.720
<v Speaker 18>industry for doing this. You know, a lot of other

0:32:50.800 --> 0:32:53.920
<v Speaker 18>companies and even NASA are a bit risk averse, but

0:32:54.080 --> 0:32:56.800
<v Speaker 18>for them, they embrace this risk, and so for them

0:32:56.840 --> 0:33:00.719
<v Speaker 18>it's really a learning experience. It definitely would say was

0:33:00.800 --> 0:33:03.920
<v Speaker 18>unexpected just given the steadied progress that they've been making.

0:33:04.080 --> 0:33:06.720
<v Speaker 18>You know, this is their shortest test flight, I think

0:33:06.760 --> 0:33:08.680
<v Speaker 18>since the first couple that they.

0:33:08.560 --> 0:33:10.160
<v Speaker 6>Did a few years back.

0:33:10.560 --> 0:33:15.520
<v Speaker 18>So you know, we weren't really anticipating an explosion like this.

0:33:16.160 --> 0:33:18.120
<v Speaker 2>Blue Origin making steps forward.

0:33:19.240 --> 0:33:20.520
<v Speaker 6>Yes, it's speak.

0:33:20.560 --> 0:33:23.040
<v Speaker 18>You know, it's been a wild week on the space

0:33:23.080 --> 0:33:24.480
<v Speaker 18>beak for US space reporters.

0:33:24.480 --> 0:33:26.080
<v Speaker 6>Please have mercy on us.

0:33:26.080 --> 0:33:31.920
<v Speaker 18>So the morning of the starship launch, Blue Origins new

0:33:32.000 --> 0:33:35.680
<v Speaker 18>when launched for the very first time on its debut flight,

0:33:35.840 --> 0:33:40.200
<v Speaker 18>and unlike most rockets, it did achieve orbit on its

0:33:40.360 --> 0:33:44.560
<v Speaker 18>very first launch attempt, which is a very amazing accomplishment

0:33:44.640 --> 0:33:48.000
<v Speaker 18>for the company. They did try to land the rocket

0:33:48.080 --> 0:33:52.959
<v Speaker 18>after the flight. Bacex has perfected with its Falcon nine. Unfortunately,

0:33:53.000 --> 0:33:55.600
<v Speaker 18>it did miss the landing on the barge at see

0:33:55.600 --> 0:33:58.240
<v Speaker 18>that it was targeting. But the fact that it made

0:33:58.360 --> 0:34:01.000
<v Speaker 18>orbit on its first attempt is definitely something in that

0:34:01.040 --> 0:34:02.680
<v Speaker 18>Blue Origins should celebrate.

0:34:04.120 --> 0:34:08.160
<v Speaker 3>Bloomberg's Laurin grush, thank you. Turning to defense tech, the

0:34:08.200 --> 0:34:12.840
<v Speaker 3>sector is also facing major investment as geopolitical and isolationist

0:34:12.960 --> 0:34:16.640
<v Speaker 3>risks rise. Here's what Anderill founder Palmer Lucky told us

0:34:16.719 --> 0:34:20.719
<v Speaker 3>yesterday about a potential conflict with China when he announced

0:34:20.760 --> 0:34:22.240
<v Speaker 3>a new plant in Ohio.

0:34:23.280 --> 0:34:25.240
<v Speaker 17>The types of threats, the threats of the United States

0:34:25.280 --> 0:34:27.560
<v Speaker 17>is facing that our allies around the world are facing.

0:34:27.920 --> 0:34:29.759
<v Speaker 17>The fact that we are predicted to run out of

0:34:29.880 --> 0:34:32.560
<v Speaker 17>munitions within the first eight days of a potential conflict

0:34:32.600 --> 0:34:35.120
<v Speaker 17>with China mean that we need to hyper scale our

0:34:35.120 --> 0:34:37.160
<v Speaker 17>manufacturing of these telo Io.

0:34:37.200 --> 0:34:40.200
<v Speaker 11>Was this the only state that could guarantee that timeline?

0:34:40.320 --> 0:34:42.520
<v Speaker 17>I think that they were the state they gave us

0:34:42.520 --> 0:34:43.440
<v Speaker 17>the best shot.

0:34:43.200 --> 0:34:46.000
<v Speaker 2>Of hitting that timeline.

0:34:46.040 --> 0:34:48.600
<v Speaker 3>For more on the defense tech sector and some of

0:34:48.640 --> 0:34:51.880
<v Speaker 3>the top names to watch this year, Bloomberg's Lazette Chapman

0:34:52.000 --> 0:34:55.400
<v Speaker 3>joins us. Now, Lizette, you've done some really great reporting

0:34:55.440 --> 0:34:57.879
<v Speaker 3>here trying to find just a few of the key

0:34:57.960 --> 0:35:00.879
<v Speaker 3>names to watch. Maybe rattle off a few and then

0:35:00.920 --> 0:35:03.279
<v Speaker 3>tell us a little bit more about how big this

0:35:03.480 --> 0:35:05.880
<v Speaker 3>universe of defense tech companies is.

0:35:06.920 --> 0:35:09.320
<v Speaker 19>Absolutely well, it's just getting started. I mean, in the

0:35:09.520 --> 0:35:12.080
<v Speaker 19>you know, talking with Lauren, you know, she mentioned probably

0:35:12.080 --> 0:35:15.680
<v Speaker 19>the granddaddy of them all, SpaceX, you know, which has

0:35:15.800 --> 0:35:18.640
<v Speaker 19>proven you know that they you know, companies can and

0:35:18.719 --> 0:35:22.120
<v Speaker 19>will continue to secure you know, or can secure these contracts,

0:35:22.160 --> 0:35:24.960
<v Speaker 19>big contracts, and I mean it's market cap is you know,

0:35:25.160 --> 0:35:29.560
<v Speaker 19>twice that of Lockheed Martin. You know, Palenteer also has

0:35:29.600 --> 0:35:32.480
<v Speaker 19>a market cap now that that is bigger than Lockheed.

0:35:32.200 --> 0:35:34.640
<v Speaker 2>Martin and raytheon, you know.

0:35:34.680 --> 0:35:36.480
<v Speaker 19>And so what we have now is a bunch of

0:35:36.520 --> 0:35:38.799
<v Speaker 19>startups and we just you know, called it down to

0:35:38.840 --> 0:35:41.600
<v Speaker 19>ten on the list that focus on things that will

0:35:41.600 --> 0:35:44.759
<v Speaker 19>have an impact on war like things like Hermias, who

0:35:44.920 --> 0:35:49.360
<v Speaker 19>you know, which specializes in hypersonics, the ability to travel

0:35:49.400 --> 0:35:52.440
<v Speaker 19>five times the you know, the speed of sound.

0:35:53.160 --> 0:35:53.360
<v Speaker 13>You know.

0:35:53.440 --> 0:35:57.120
<v Speaker 19>We've got Epius, which specializes in you know, high powered

0:35:57.120 --> 0:36:00.360
<v Speaker 19>microwaves that can shoot drones out of the skies. Is

0:36:00.520 --> 0:36:03.400
<v Speaker 19>one hundred or more. You know. We've got other ones

0:36:04.719 --> 0:36:07.000
<v Speaker 19>on the list as well that are spanning a lot

0:36:07.000 --> 0:36:11.160
<v Speaker 19>of different areas that are you know, redefining warfare. What's

0:36:11.160 --> 0:36:12.839
<v Speaker 19>interesting about this list, so if you look at it,

0:36:13.600 --> 0:36:16.920
<v Speaker 19>all of these have been started within the past, say, six, seven,

0:36:16.960 --> 0:36:19.520
<v Speaker 19>eight years, So these companies are at the size now

0:36:19.560 --> 0:36:23.040
<v Speaker 19>that maybe a paleteer in a SpaceX were a decade ago.

0:36:23.320 --> 0:36:25.279
<v Speaker 19>So these are kind of the up and commerce and

0:36:25.320 --> 0:36:27.600
<v Speaker 19>certainly there's some other ones as well, but the timing

0:36:27.800 --> 0:36:28.960
<v Speaker 19>and route to maturity is.

0:36:31.160 --> 0:36:31.800
<v Speaker 2>Something to watch.

0:36:31.840 --> 0:36:35.359
<v Speaker 4>Andrewill now worth fourteen billion SCALEAI that isn't on this

0:36:35.400 --> 0:36:39.040
<v Speaker 4>particular graphic at the moment. All about AI the data

0:36:39.120 --> 0:36:42.440
<v Speaker 4>behind warfare here it's worth thirteen point eight billion.

0:36:42.600 --> 0:36:43.959
<v Speaker 2>What's interesting is the.

0:36:43.880 --> 0:36:46.640
<v Speaker 4>Diversification where these companies are being built the zet Can

0:36:46.680 --> 0:36:49.000
<v Speaker 4>you tell about where there is a home for defense

0:36:49.040 --> 0:36:50.240
<v Speaker 4>tech or is it really sprawling?

0:36:51.080 --> 0:36:53.400
<v Speaker 19>You nailed it right there, Caroline, is that it is

0:36:53.560 --> 0:36:54.520
<v Speaker 19>very much sprawling.

0:36:54.960 --> 0:36:55.200
<v Speaker 8>You know.

0:36:55.320 --> 0:37:00.120
<v Speaker 19>We in with ed conversation with Palmer yesterday asked, you know,

0:37:00.400 --> 0:37:04.200
<v Speaker 19>why not build Anderill, you know, in California, And you know,

0:37:04.400 --> 0:37:06.719
<v Speaker 19>was that ever on the list? And Palmer said there

0:37:06.760 --> 0:37:09.120
<v Speaker 19>was a zero percent chance, and he, you know, rattled

0:37:09.120 --> 0:37:11.320
<v Speaker 19>off a bunch of reasons why they're not the only

0:37:11.360 --> 0:37:13.720
<v Speaker 19>ones that are are are looking at the high cost

0:37:13.760 --> 0:37:17.680
<v Speaker 19>of living, the high cost of energy, some regulatory issues,

0:37:17.719 --> 0:37:18.160
<v Speaker 19>et cetera.

0:37:18.560 --> 0:37:19.880
<v Speaker 2>That are driving other.

0:37:19.760 --> 0:37:24.520
<v Speaker 19>Companies to operate and in other areas including like hermias

0:37:24.560 --> 0:37:28.920
<v Speaker 19>is in Atlanta, for example. You know you've got Rebuild,

0:37:29.480 --> 0:37:33.799
<v Speaker 19>you know, in Massachusetts. So they are diverse. There are

0:37:33.840 --> 0:37:37.279
<v Speaker 19>new hubs developing. Firefly courses in Colorado. I see that

0:37:37.400 --> 0:37:40.759
<v Speaker 19>they're on the screen, so it is diverse, and they

0:37:40.800 --> 0:37:44.240
<v Speaker 19>are looking to create a number of new tech hubs

0:37:44.280 --> 0:37:45.400
<v Speaker 19>that are focused on defense.

0:37:45.760 --> 0:37:48.279
<v Speaker 4>An amazing tend to go get our cloths into and

0:37:48.320 --> 0:37:49.920
<v Speaker 4>there's cun team more out there. As you say that,

0:37:49.920 --> 0:37:52.400
<v Speaker 4>you continue to report on a zed Chapman on the

0:37:52.440 --> 0:37:53.480
<v Speaker 4>defense tech you need.

0:37:53.320 --> 0:37:53.840
<v Speaker 2>To know about.

0:37:55.480 --> 0:37:58.520
<v Speaker 4>Turning back to TikTok, one of the groups most impacted

0:37:58.520 --> 0:38:01.400
<v Speaker 4>by the bat and all potential bat is creators. For

0:38:01.480 --> 0:38:04.280
<v Speaker 4>more on this, we're joined by Courtney Spritzer, co founder

0:38:04.320 --> 0:38:06.520
<v Speaker 4>and CEO of Social Flights and marketing agency focused on

0:38:06.560 --> 0:38:10.279
<v Speaker 4>social media in particular. You're building and developing strategic partnerships

0:38:10.600 --> 0:38:13.879
<v Speaker 4>with certain influences. What's their reaction to a potential going

0:38:14.040 --> 0:38:16.560
<v Speaker 4>dark on Sunday.

0:38:16.719 --> 0:38:20.439
<v Speaker 16>Yes, there is a lot of anxiety around this. There

0:38:20.520 --> 0:38:25.239
<v Speaker 16>are tons of creators who really rely on tik talk

0:38:25.520 --> 0:38:32.120
<v Speaker 16>for partnerships with brands, for affiliate marketing, for selling their own.

0:38:31.920 --> 0:38:34.040
<v Speaker 6>Merchandise on TikTok shop.

0:38:34.480 --> 0:38:36.759
<v Speaker 16>So I think a lot of creators are on the

0:38:36.920 --> 0:38:40.000
<v Speaker 16>edge of their seat waiting to see what's going to

0:38:40.080 --> 0:38:43.200
<v Speaker 16>happen on Sunday, and they're also making a lot of

0:38:43.200 --> 0:38:46.520
<v Speaker 16>preparations for what they're going to do if there is

0:38:46.560 --> 0:38:46.879
<v Speaker 16>a band.

0:38:47.320 --> 0:38:51.040
<v Speaker 4>Yeah, they've been diversifying, pointing newses onto new forms of

0:38:51.040 --> 0:38:54.720
<v Speaker 4>social media or indeed older ones such as reels for example,

0:38:54.760 --> 0:38:58.400
<v Speaker 4>and Instagram. I'm interested though the advertisers, the marketers you

0:38:58.440 --> 0:39:01.040
<v Speaker 4>talk to, what do they do. They've spent money, they've

0:39:01.040 --> 0:39:04.160
<v Speaker 4>committed to be putting their brand on this particular platform.

0:39:04.600 --> 0:39:06.600
<v Speaker 4>If they can't access them, do they get money back?

0:39:06.640 --> 0:39:08.680
<v Speaker 4>What's their risk analysis?

0:39:08.760 --> 0:39:09.120
<v Speaker 2>Right now?

0:39:10.000 --> 0:39:15.239
<v Speaker 16>Yes, all marketers and advertisers are definitely planning for what

0:39:15.280 --> 0:39:20.560
<v Speaker 16>will happen after Sunday. So essentially what will happen is

0:39:21.120 --> 0:39:25.319
<v Speaker 16>they may shift those advertising dollars to other platforms. I

0:39:25.360 --> 0:39:27.719
<v Speaker 16>think a lot of people are taking a wait and

0:39:27.760 --> 0:39:33.359
<v Speaker 16>see approach. The news keeps changing day over day, so

0:39:33.920 --> 0:39:36.680
<v Speaker 16>we're really going to have to see what happens on Sunday.

0:39:36.840 --> 0:39:40.040
<v Speaker 16>But everything that we're talking to all of our clients,

0:39:40.080 --> 0:39:41.520
<v Speaker 16>we're all making preparations.

0:39:42.040 --> 0:39:45.440
<v Speaker 4>We're listen, hearing and seeing here how potentially Instagram based

0:39:46.040 --> 0:39:50.800
<v Speaker 4>spending boosted the most, Facebook does well YouTube. I'm interested

0:39:50.840 --> 0:39:53.200
<v Speaker 4>about some of these Chinese competitors. We're all now hearing

0:39:53.200 --> 0:39:55.279
<v Speaker 4>of Red Note is its colloquially known here in the

0:39:55.360 --> 0:39:58.280
<v Speaker 4>United States Lemonade, of course is also in by byteedance,

0:39:58.280 --> 0:40:01.440
<v Speaker 4>so an issue, but any advertisers any is looking at spending.

0:40:01.160 --> 0:40:04.120
<v Speaker 6>There, Yeah, it's possible.

0:40:04.160 --> 0:40:07.439
<v Speaker 16>I think as marketers, we're always looking to see all

0:40:07.480 --> 0:40:10.800
<v Speaker 16>of the channels that are available and where our audiences

0:40:10.840 --> 0:40:12.000
<v Speaker 16>are spending their time.

0:40:12.360 --> 0:40:14.239
<v Speaker 6>So we're definitely considering it.

0:40:14.400 --> 0:40:18.839
<v Speaker 16>But those platforms too will likely face the same challenges

0:40:18.920 --> 0:40:19.319
<v Speaker 16>that we're.

0:40:19.239 --> 0:40:20.680
<v Speaker 6>Fitting out with TikTok.

0:40:21.320 --> 0:40:24.879
<v Speaker 16>So I think everyone is being very cautious making their

0:40:24.920 --> 0:40:30.200
<v Speaker 16>backup plans, and we're having constant conversations with our clients

0:40:30.200 --> 0:40:32.480
<v Speaker 16>so that we're keeping them up to date, minute by

0:40:32.560 --> 0:40:34.160
<v Speaker 16>minute on what's going on.

0:40:35.000 --> 0:40:38.200
<v Speaker 4>Brands have seen TikTok in such a different light, the

0:40:38.239 --> 0:40:42.160
<v Speaker 4>way in which that you can become a trend overnight

0:40:42.239 --> 0:40:45.239
<v Speaker 4>without even really planning to or indeed starting to plan to,

0:40:45.280 --> 0:40:48.600
<v Speaker 4>and being strategic through companies such as your own, how

0:40:48.640 --> 0:40:51.960
<v Speaker 4>are they going to navigate the changing nature of trending

0:40:52.120 --> 0:40:54.520
<v Speaker 4>and ensuring their brands get to the right people at

0:40:54.520 --> 0:40:55.080
<v Speaker 4>the right time.

0:40:56.600 --> 0:40:59.279
<v Speaker 16>Yeah, So that is the nature of the business that

0:40:59.320 --> 0:41:04.200
<v Speaker 16>we're in. These social media platforms are constantly evolving, and

0:41:04.480 --> 0:41:09.080
<v Speaker 16>we always advise creators and influencers to not put all

0:41:09.120 --> 0:41:13.600
<v Speaker 16>of their eggs in one basket and to rely on

0:41:13.920 --> 0:41:17.920
<v Speaker 16>certain social media platforms for their incomes. So what a

0:41:17.960 --> 0:41:21.680
<v Speaker 16>lot of creators are doing outside of signing petitions to

0:41:21.719 --> 0:41:26.160
<v Speaker 16>make sure that TikTok stays intact is diversifying and going

0:41:26.200 --> 0:41:29.839
<v Speaker 16>to other social media networks. They're also building up their

0:41:29.880 --> 0:41:34.319
<v Speaker 16>own owned platforms, so that would be making their own websites,

0:41:34.560 --> 0:41:37.359
<v Speaker 16>building their email list so that they can reach their

0:41:37.440 --> 0:41:42.920
<v Speaker 16>followers outside of specific platforms, which is really really important

0:41:43.640 --> 0:41:48.520
<v Speaker 16>to always have a diversified approach, especially when it comes

0:41:48.600 --> 0:41:52.000
<v Speaker 16>to relying on platforms that you just don't own.

0:41:52.680 --> 0:41:53.839
<v Speaker 2>And is not the lesson here.

0:41:54.200 --> 0:41:56.759
<v Speaker 4>Look, we're always shifting, we're always moving, we're always finding

0:41:56.760 --> 0:41:57.759
<v Speaker 4>the nest, greatest thing.

0:41:59.280 --> 0:42:02.040
<v Speaker 16>Yes, that is what is the major lesson here is

0:42:02.120 --> 0:42:06.359
<v Speaker 16>that the reality is if you are building your business

0:42:06.520 --> 0:42:09.799
<v Speaker 16>or you're following on a specific platform that you do

0:42:09.920 --> 0:42:13.279
<v Speaker 16>not personally own, you're always going to have this risk.

0:42:13.440 --> 0:42:15.120
<v Speaker 6>We see this happen a lot.

0:42:15.239 --> 0:42:19.600
<v Speaker 16>Sometimes these platforms face outages and you don't have access

0:42:19.640 --> 0:42:22.600
<v Speaker 16>to post at certain specific times.

0:42:22.640 --> 0:42:24.920
<v Speaker 6>So it's always really important.

0:42:24.800 --> 0:42:28.520
<v Speaker 16>To own your audience and you can do that by

0:42:28.560 --> 0:42:34.120
<v Speaker 16>collecting emails, diversifying your channel base, and figuring out ways

0:42:34.239 --> 0:42:38.400
<v Speaker 16>to reach your customers and your audiences on other platforms.

0:42:38.640 --> 0:42:41.120
<v Speaker 4>Social Fly co founder and CEO Cony Sprits a busy

0:42:41.160 --> 0:42:43.520
<v Speaker 4>day for you. Thanks for joining us out of Miami.

0:42:43.600 --> 0:42:46.480
<v Speaker 4>Now that does it for this edition of bloom mag Technology.

0:42:46.480 --> 0:42:49.000
<v Speaker 4>You do not want to forget our podcast kind Of

0:42:49.120 --> 0:42:51.280
<v Speaker 4>on the terminal as well as online on Apple, Spotify,

0:42:51.320 --> 0:42:53.960
<v Speaker 4>and iHeart. Stay tuned throughout the day for the latest

0:42:54.320 --> 0:42:59.440
<v Speaker 4>on TikTok. This is BLOEMG Technology