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Speaker 1: Welcome to stuff Mob Never told you From how support

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Speaker 1: dot com. Hello, and welcome to the podcast. I'm Kristen

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Speaker 1: and I'm Caroline and Caroline. Today we're talking about beauty

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Speaker 1: gurus on YouTube. The YouTube's you beaut You beaut I

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Speaker 1: Shag You Beaute? Do we sound hit listeners? It's awkward, world,

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Speaker 1: It's fine. Um. Somewhat in honor of this podcast, Caroline,

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Speaker 1: I decided to really immerse myself in YouTube beauty beauty videos,

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Speaker 1: and there are so many beauty videos out there on contouring,

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Speaker 1: something that I've still not really mastered. It's video magic.

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Speaker 1: I don't understand what it really is, but I started

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Speaker 1: to give it a world, partially because as a YouTube

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Speaker 1: host myself, I mean, my makeup game is uh not

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Speaker 1: where it should be on camera, I'll put it that way.

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Speaker 1: So I went to a makeup store and I bought

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Speaker 1: a contouring stick, had one of the clerks show me

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Speaker 1: how to do it again voodoo magic. I walked out.

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Speaker 1: She was very confident I would know exactly what to do.

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Speaker 1: I was clueless, but my face looked flawless, thankfully. UM.

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Speaker 1: And I sat down yesterday with my contour stick in

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Speaker 1: YouTube and tried to watch all of these videos and

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Speaker 1: clown painted my face, and um, I don't. I think

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Speaker 1: I've gotten a little bit better, but I'm still a

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Speaker 1: little intimidated almost seeing how good so many of these

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Speaker 1: gurus are it just transforming their face. I look in

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Speaker 1: the mirror and I'm like, but mine doesn't look like that?

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Speaker 1: What am I doing wrong? I can't even say that

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Speaker 1: I'm intimidated by them. It's the same kind of thing

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Speaker 1: if I were to say, like I'm intimidated by Cindy

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Speaker 1: Crawford or just Cell, It's like, well, I'm just never

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Speaker 1: gonna It's like I'm not playing in the same leagues.

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Speaker 1: So like with these beauty bloggers who just in front

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Speaker 1: of your eyes can transform their faces, it's just like

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Speaker 1: I just sit there with my mouth agape watching I've

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Speaker 1: watched a couple of beauty videos in the past, nothing

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Speaker 1: to like necessarily try to imitate, but just watching the

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Speaker 1: transformational magic as it happens. I have gone in search

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Speaker 1: of hair how choose because I have my hair is

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Speaker 1: pretty fine and straight naturally, and so I'm always looking

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Speaker 1: for tips on like how do they just do X

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Speaker 1: y Z style and make it look effortless and easy?

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Speaker 1: Is that what you google? Do they do x y

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Speaker 1: Z stuff? Yeah? How do they do x y Z stuff?

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Speaker 1: You'd be amazed at the results that you come up with,

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Speaker 1: and your hair is looking x y Z fabulous. It's

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Speaker 1: totally working. But we wanted to talk about beauty on YouTube,

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Speaker 1: the whole beauty guru beauty vlogging phenomen on today, because

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Speaker 1: it's huge, to put it in LA terms, huge, it's huge,

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Speaker 1: and it's also redefining the beauty industry. It's also given

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Speaker 1: all of these young girls in particular, an entrepreneurial platform.

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Speaker 1: And I was really curious from a stuff mom never

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Speaker 1: told you perspective to look at the space online and

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Speaker 1: see whether and how it is redefining and expanding our

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Speaker 1: concepts of beauty, and whether it's democratizing beauty and making

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Speaker 1: it more accessible to people who have all sorts of

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Speaker 1: different faces and bodies. And then once it's more acceptable,

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Speaker 1: are we still, though, just putting so much focus on

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Speaker 1: the outside rather than the inside? Oh yeah, I mean

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Speaker 1: because for a lot of these beauty bloggers, as we'll

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Speaker 1: talk about in just a second, it's not just about

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Speaker 1: how to put on your concealer, how to buff yours

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Speaker 1: it's away if oh my god, what's that tool? A buffer?

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Speaker 1: I just picture like a car buffer like that, they're

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Speaker 1: actually getting the scratches out. You got the right idea,

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Speaker 1: I yes, but it's not only that, it's entire lifestyle branding.

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Speaker 1: Because well, now I'm getting ahead of myself. Now I

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Speaker 1: want to talk about all the different kinds of beauty videos.

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Speaker 1: But first let's just lay out how much the beauty

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Speaker 1: vlogger space is booming. And that's booming with a capital

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Speaker 1: beak airline. Yeah, capital be for Bethany Mota. Apparently she's

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Speaker 1: the one to beat with about nine point six million subscribers,

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Speaker 1: and that's coming from a pretty in depth survey by

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Speaker 1: pix Ability that had some really incredible info graphics in it.

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Speaker 1: If I do say so myself, you know we love

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Speaker 1: a good infographic here at stuff mom never told you.

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Speaker 1: But Bethany Mota is not only a YouTube star, she's

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Speaker 1: a celebrate at this point in her own right because Caroline,

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Speaker 1: She's got her own clothing line. I believe she's got perfumes.

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Speaker 1: She was even on Dancing with the Stars. That that

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Speaker 1: means my mom knows who she is, and that means

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Speaker 1: my mom is more familiar with that Bethany Moota than

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Speaker 1: I was. But I mean speaking of lifestyle brands and

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Speaker 1: how these beauty bloggers have blown up and gone above

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Speaker 1: and beyond just makeup. Like when I searched for Bethanymoda

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Speaker 1: this morning, it was looking at some of her videos.

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Speaker 1: It was actually easier to find her lifestyle and decor

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Speaker 1: and food stuff than it was even to find her

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Speaker 1: makeup stuff. Yeah. I did watch her Fall Treats video

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Speaker 1: a couple of days ago and learned how to make

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Speaker 1: some muffins where I noticed she substituted a lot of

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Speaker 1: butter for apple sauce. And while I realized that makes

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Speaker 1: it lower fat, the texture is just not the same.

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Speaker 1: They come out chewy, no offense. Bethanymoda stuff my mom

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Speaker 1: never told me. It's the stuff I learned as a

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Speaker 1: child because I cooked all the time. But she launched

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Speaker 1: her channel in two thousand nine, and she initially focused

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Speaker 1: on what are called hall videos and hall as an

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Speaker 1: h A U L like you not decking the hall,

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Speaker 1: although I bet she has those videos too. She probably

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Speaker 1: has deck some halls in her videos. But hall videos,

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Speaker 1: for those who haven't seen them, are when you just

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Speaker 1: go out and you buy a bunch of stuff and

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Speaker 1: then you show all the stuff that you bought. So

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Speaker 1: you mean every time that I spend like three paychecks

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Speaker 1: worth of money at Sephora and bring home my stuff

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Speaker 1: in a bag and dump it all out, and I

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Speaker 1: get all excited and my seal clap because I'm so

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Speaker 1: excited about all the makeup I just got. You mean,

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Speaker 1: I could have been filming that. You could have been

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Speaker 1: filming it, And listeners, it is adorable because Caroline just

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Speaker 1: seal clap to demonstrate in front of me, and it's

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Speaker 1: very cute, I hope, is it It's not distracting? Is

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Speaker 1: it that I have a ball on my nose? That

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Speaker 1: I'm balancing a ball on my nose? Is that weird? No,

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Speaker 1: not at all. I think it adds to it. Yeah, Listeners,

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Speaker 1: I mean viewers would come back for more um and

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Speaker 1: a shameless self promotion. Here. There is a stuff I've

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Speaker 1: never told you period Hall video with a Kila Hughes

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Speaker 1: and me over on our YouTube and all next Step

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Speaker 1: Sminty a s mr videos where we're unwrapping the tampons

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Speaker 1: and the crinkly and the crinkly rapper. That's kind of genius. Yeah,

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Speaker 1: I know, I know because you've seen just because I'm

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Speaker 1: a genius. But of course Bethany Mooda isn't the only

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Speaker 1: YouTube beauty celeb She has other YouTube A listeners. That's hilarious.

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Speaker 1: They're are A listeners on YouTube. I'm more like a

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Speaker 1: Q listener. Step the people they love you. It's a

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Speaker 1: little bit more like maybe a G list. But there's

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Speaker 1: Michelle Fan, Ingrid Nilson An Tanya Burr yu Ya, who

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Speaker 1: is a Mexican beauty blogger who actually has more subscribers

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Speaker 1: than Bethany Mooda. But of course we know more about

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Speaker 1: Bethany because she's in the US and she like looks

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Speaker 1: about American is a slice of apple pie. And then

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Speaker 1: in the UK you have Zoela, who was one of

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Speaker 1: the most famous, and the Pixie Woo sisters Salm and

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Speaker 1: Nick Chapman. Oh yes, and these people are legit celebrities

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Speaker 1: to a bunch of girls out there. When Kristen and

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Speaker 1: I went and spoke at the oldest girls camp in

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Speaker 1: the country this past summer, we did a little YouTube class,

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Speaker 1: a little YouTube exercise, and all of these young girls

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Speaker 1: were obsessed with Zoela And I'm such an old I

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Speaker 1: was just like, yeah, yeah, Zoela. Of course what's going on?

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Speaker 1: Zoela is very charming. I gotta say good for her. Well.

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Speaker 1: The interesting thing too about not to go off on

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Speaker 1: too much of a tangent though, but I think that

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Speaker 1: one big reason why she and Bethany Moda and others

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Speaker 1: like that have attracted such a large audience for girls,

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Speaker 1: it's not only because they're really good at doing their

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Speaker 1: makeup and beauty and all that stuff, but they're also

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Speaker 1: really open about things like anxiety and bullying and issues

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Speaker 1: that they encounter as well. So it's kind of interesting

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Speaker 1: to see what all is drawing these girls in. Well,

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Speaker 1: they're they're like not that are more popular than say

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Speaker 1: a an A list celebrity who's in movies and winning Oscars,

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Speaker 1: but they're almost more well, they are more accessible to

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Speaker 1: these young girls who are following them in droves and

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Speaker 1: describing things in their personal lives and opening up to

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Speaker 1: their viewers is part of that. Yeah, I mean, I

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Speaker 1: think that if you ask one of those girls at

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Speaker 1: the summer camp whether they'd rather meet Zoela or Taylor Swift,

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Speaker 1: it would be a tough decision. At this point. That

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Speaker 1: is tough yeah, but if we get back into fix

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Speaker 1: ability and some more statistics. We love statistics, We love

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Speaker 1: the statistics. It is mostly girls and women who are

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Speaker 1: watching beauty videos. Not surprising of subscribers to beauty channels

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Speaker 1: are the ladies, but guys, as we'll talk about, are

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Speaker 1: also getting in on the action. And just for an

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Speaker 1: idea of how quickly this space is growing from alone,

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Speaker 1: it grew on YouTube by fifty per scent, and I

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Speaker 1: also appreciated that as fix Ability noted mature beauty in quotes,

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Speaker 1: which I think applies to you and me, Caroline, Oh god.

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Speaker 1: The mature beauty segment is also rapidly growing, but it's

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Speaker 1: more focused on things like skincare and aging. Now I'm

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Speaker 1: I'm in that beautiful, adorable space that you and I

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Speaker 1: are going to have to do an episode on here soon, Kristen,

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Speaker 1: just for selfish purposes, where I am having to combat

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Speaker 1: signs of aging and also signs of adult hormonal acne.

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Speaker 1: Oh me too. My dermatologist has dropped the B word

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Speaker 1: in the office. I'm talking about botox, not that she's

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Speaker 1: not calling you to be where it's not the meanest

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Speaker 1: dermatologist of the world. I mean it wasn't a thing

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Speaker 1: of you should get botox, but it was like, why

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Speaker 1: don't we you know we can do these things now,

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Speaker 1: we don't have to do botox yet, dot dot dot

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Speaker 1: What really I have? You know, I'm not gonna lie,

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Speaker 1: I'm not gonna get off on a tangent, but I've

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Speaker 1: I've thought about it. But then I wouldn't be able

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Speaker 1: to do my eyebrows in my normal eyebrow fashion. Oh

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Speaker 1: and then what then? What face would you make? Then?

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Speaker 1: Who am I does an expressionless ball balancing seal clapper? Well,

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Speaker 1: then I'm just I would constantly just have the face

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Speaker 1: that I wear during meetings, and nobody wants that arresting face.

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Speaker 1: By arresting meeting face, you're resting botox face. But back

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Speaker 1: to YouTube, it's so hard to not just talk about

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Speaker 1: our own beauty issues. Um, but there are more than

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Speaker 1: one point seven million beauty videos on YouTube, racking up

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Speaker 1: forty bill yon views. It's that's so much. I love it,

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Speaker 1: and and they're even selling. Now you can get like

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Speaker 1: a makeup kit or makeup organizer kit that has a

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Speaker 1: flot for you to put your iPad or your iPhone

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Speaker 1: so that you can do your makeup and watch the

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Speaker 1: video and not and have your hands free all at

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Speaker 1: the same time. That's kind of genius. It is kind

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Speaker 1: of genius. But there's a million different types of videos

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Speaker 1: out there, and in this fix Ability survey from this

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Speaker 1: past year, they include makeup, hair, nail, skincare, and perfume.

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Speaker 1: It's all under that beauty umbrella. And you know, Kristen,

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Speaker 1: you mentioned that guys are growing segment of these beauty

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Speaker 1: video viewers and when you look over at the male

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Speaker 1: specific beauty videos, of them are on hair, which I

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Speaker 1: was I was actually, I mean, I guess I shouldn't

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Speaker 1: be surprised because it's not like a bunch of guys

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Speaker 1: who are seeking out makeup advice, but I was still

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Speaker 1: a little surprised, like, oh, guys are looking up hair advice, Okay,

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Speaker 1: oh yeah, how are they going to do their man buns? Caroline? Oh, yeah,

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Speaker 1: you're right. And also, I bet beard grooming, mustache grooming,

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Speaker 1: there's a lot of hair fellows have to tame. Yeah. Well,

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Speaker 1: the top ten men's grooming channels out there have five

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Speaker 1: point four million subscribers, which is nothing to sneeze up. Yeah,

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Speaker 1: but it's also just a drop in the bucket compared

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Speaker 1: to ladies beauty stuff. So it's no surprising considering how

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Speaker 1: massive this space is and how many people are tuning

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Speaker 1: in and the variety of the kind of videos that

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Speaker 1: are being used, and the number of products that are

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Speaker 1: constantly being tested and reviewed and shown on camera, that

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Speaker 1: the beauty industry has taken note more than ever before.

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Speaker 1: And in a lot of ways, you could argue that

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Speaker 1: YouTube and young women especially are reshaping how big beauty

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Speaker 1: brands things like loreal Pantine, Mac etcetera, are reaching their audiences. Well,

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Speaker 1: to use one of those hackneyed like social media marketing terms, Um,

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Speaker 1: those big beauty brands just aren't as nimble, if you will,

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Speaker 1: as are the younger, hipper, more popular beauty content creators

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Speaker 1: on YouTube. You know. It's it's these big beauty brands

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Speaker 1: like a Loureal or like a Deer, who are looking

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Speaker 1: at people like Bethany Motor or Michelle Fanna being like,

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Speaker 1: oh man, look at them. They're like they're so successful,

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Speaker 1: they have so many viewers, They're able to make so

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Speaker 1: much money, and people will flock in droves to buy

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Speaker 1: whatever it is they recommend because these big beauty brands

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Speaker 1: are able to look at these girls and be like,

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Speaker 1: look at this connection they're forming with their audience. How

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Speaker 1: can we form that connection? Because obviously a fourteen year

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Speaker 1: old girl who's connecting with a Bethany Mota just as

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Speaker 1: an example, is not going to connect with you know,

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Speaker 1: Dior or Loreal in the same way, just based on

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Speaker 1: their typical commercials that they run. And those young girls though,

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Speaker 1: are also paying attention to the celebrity factor that is

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Speaker 1: now um a part of this whole beauty guru game

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Speaker 1: and the kind of money that brands are shelling out

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Speaker 1: to them. And so one of the reasons why this

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Speaker 1: space is growing so much is that more and more

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Speaker 1: younger and also older women as well are getting started

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Speaker 1: beauty vlogging, and some of the motivations, the primary motivations

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Speaker 1: for them do doing this is sort of that YouTube

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Speaker 1: promise that Hey, you could be the next Bethany Motive. Yeah,

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Speaker 1: all you need are some twinkle lights and a camera

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Speaker 1: and just go, Yeah, just be yourself, put on makeup,

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Speaker 1: be yourself, and the rest will follow. Bump bump bump,

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Speaker 1: And to some degree that is is true a little bit,

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Speaker 1: but there's also that entrepreneurialism that's extremely appealing to millennials

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Speaker 1: to sound like a total marketing manager. Well, it's true.

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Speaker 1: I mean we you and I were legitimately having a

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Speaker 1: conversation about this the other day outside of the realm

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Speaker 1: of talking about beauty bloggers and stuff that it does

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Speaker 1: seem like our generation is so driven by that refrain

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Speaker 1: if you can do anything, and you can be anyone

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Speaker 1: and be anything and do whatever you want and make

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Speaker 1: a lot of money doing it, and it's like, well,

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Speaker 1: we also have to keep him on the hard work

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Speaker 1: that goes into it, and not everybody will be an

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Speaker 1: a list YouTube, beauty vlogger celebrity. That's true. And the

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Speaker 1: thing is too. According to this University of text a

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Speaker 1: study that was referenced in a Racked article we read

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Speaker 1: about this whole delicious topic, they were saying that we

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Speaker 1: millennials only trust ourselves and our peers as salespeople and

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Speaker 1: bosses that were so familiar with the big advertising and

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Speaker 1: marketing and PR machine were so aware of the fact

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Speaker 1: that we're being sold to, we're being force fed photoshopped

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Speaker 1: images things like that. Uh so when we see a

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Speaker 1: girl who's in her you know, early twenties or whatever,

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Speaker 1: putting on makeup and saying here's why this works for me,

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Speaker 1: or here's why it doesn't, and here's how you can

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Speaker 1: use it. It's like, oh, honesty, how refreshing. Yeah, I mean,

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Speaker 1: and I think that authenticity and relatability is part of

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Speaker 1: a selling factory for people getting into beauty vlogging and

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Speaker 1: because you don't have to look like Cindy Crawford to

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Speaker 1: get into this and be really good at this. Um.

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Speaker 1: As Karen Rabinowitz, who's chief creative officer of Digital Brand Architects,

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Speaker 1: said to Women's Wear Daily, she said, this whole business

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Speaker 1: right now, it's just about quote, galvanizing an audience and

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Speaker 1: connecting with them in a very authentic and truthful way.

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Speaker 1: Just literally just being yourself. You can be really successful

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Speaker 1: by just being who you are. And this was also

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Speaker 1: something echoed in a piece in Ragged magazine by Patricia

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Speaker 1: toward Lonnie, who I want to call toward Lani, but

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Speaker 1: it's not her last name. It's tore Lonnie. Um. She's

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Speaker 1: a Lore Magazines beauty director, and she said, quote, there's

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Speaker 1: a relatable quality to beauty bloggers that's incredibly appealing, especially

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Speaker 1: to younger girls, because she distinguishes this from the aspirational

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Speaker 1: beauty that you would see in traditional magazine spreads and

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Speaker 1: commercials and runways, but this is in their bedroom. Yeah,

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Speaker 1: I mean it's It's just it's not too different from

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Speaker 1: what we talked about way back when in our Pinterest

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Speaker 1: episode that you know, Pinterest exists with all of this

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Speaker 1: aspirational content, like, Oh, here's my like three thousand square

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Speaker 1: foot New York pent house loft. It's so airy and

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Speaker 1: breezy and bright, and it's like, or I'm also going

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Speaker 1: to gravitate towards the pins that like show me how

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Speaker 1: to live in like a tiny apartment and what to

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Speaker 1: do with all my kitchen stuff when I have like

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Speaker 1: a single cabinet. It's it's the same kind of concept

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Speaker 1: of like, of course you're still going to to gravitate

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Speaker 1: towards those beautiful magazine spreads that are in fashion mags.

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Speaker 1: But there is something so attractive and so wonderfully comfortably

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Speaker 1: authentic about watching a girl who looks like you, or

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Speaker 1: is at least close to your own age telling you

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Speaker 1: what's what about makeup? Yeah, because at some point you're

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Speaker 1: going to see all of those people without any makeup

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Speaker 1: and their hair undone because they're showing you from start

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Speaker 1: to finish how to cover up as it's they have

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Speaker 1: how to get rid of their under eye circles and

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Speaker 1: came their hair. Yes, I was just watching. So I

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Speaker 1: have patchy eyebrows um, which may or may not be

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Speaker 1: related to my thyroid condition, but it could also just

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Speaker 1: be I'm really unlucky and I'm going bald on my eyebrows.

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Speaker 1: But Michelle fan in one of her videos had like

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Speaker 1: a little thing of like, now here's how you do eyebrows,

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Speaker 1: and I remember, like, don't pencil them into thick because

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Speaker 1: then they'll look unnatural. You've got to do a little

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Speaker 1: of this and that and whatever, whatever, And I was

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Speaker 1: just like, oh my god, I'm learning so much in

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Speaker 1: like ten seconds, learning so much, Caroline, and also subtly

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Speaker 1: being sold something. Oh sure, Yeah, apparently the little brushes

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Speaker 1: are called spool ees that you brush your eyebrows with.

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Speaker 1: And now you know that you need a spool e.

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Speaker 1: Now I know what, yes, what to look for. Thank you,

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Speaker 1: Michelle Fan Well, and that whole subtle sales relationship is

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Speaker 1: what it's starting to build, this like uncomfortable ish dynamic

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Speaker 1: between these really successful girls and the audience. Because it's like,

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Speaker 1: wait a minute, are you doing Are you showing me

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Speaker 1: this branded Spooley because you really really love it? Or

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Speaker 1: because Spooley Inc. Is giving you a paycheck and so

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Speaker 1: and I really trust you. Are we losing this authenticity

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Speaker 1: of beauty gurus and really doesn't matter anyway, because is

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Speaker 1: makeup just one big sales pitch to begin with? Yeah,

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Speaker 1: I mean I've thought about that too, but I've also

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Speaker 1: thought about how, um, I will try anything that seems

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Speaker 1: to work for whatever my issue is, whether it's like

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Speaker 1: oily skin or acne or like covering my under circles.

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Speaker 1: And so I do think there's a degree of media

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Speaker 1: literacy and media awareness that this generation has. So even

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Speaker 1: if like oh, well this this video is sponsored by

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Speaker 1: Sephora or this was sponsored by Makeup Forever or whatever, um,

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Speaker 1: there's still that degree awareness of like, Okay, I'm being

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Speaker 1: sold to or at least they're paying for this video,

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Speaker 1: but at least I'm choosing to consume this particular type

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Speaker 1: of information. I don't know. It can be kind of

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Speaker 1: a slippery slope though, well, and you still get the

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Speaker 1: benefit maybe, I mean, yes, you still have movie magic

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Speaker 1: that can tweak the results. A little bit on screen,

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Speaker 1: but you're at least still seeing the products in action.

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Speaker 1: And and I totally agree that younger girls today are

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Speaker 1: way more media literate and savvy in those ways than

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Speaker 1: we were simply due to exposure. Yeah, And honestly, like

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Speaker 1: if I'm I guess it just depends on what you're

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Speaker 1: searching for and why. Like, if I'm searching for a

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Speaker 1: cat eye tutorial, I'm not necessarily going to care what

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Speaker 1: eyeliners she's using, although if she tells me like, oh, well,

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Speaker 1: this one doesn't run or something smudge like, that'll be

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Speaker 1: great information. But if I'm literally getting ready to go

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Speaker 1: out for the evening and I have the pencil already

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Speaker 1: in my hand that I use, you know, I'm just

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Speaker 1: going there for the information of how to do it

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Speaker 1: and not stab my eye out. So it's not I guess,

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Speaker 1: it's just the motivation. How to not stab your eye

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Speaker 1: out is also one of my popular searches, not to

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Speaker 1: shoot your eye out. It's almost Christmas times, it's almost

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Speaker 1: time to watch Christmas Story. Never mind tangent, but I

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Speaker 1: feel like in some ways this whole money conversation is

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Speaker 1: also a tangent to this bigger issue of well, what

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Speaker 1: does all of this beauty vlaw ging mean? There's so

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Speaker 1: much emphasis on it because the money stuff is just

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Speaker 1: gonna happen at some point, Like brands are gonna want

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Speaker 1: to monetize anything that they can monetize. This is digital media.

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Speaker 1: I mean, we make a podcast for crying out loud,

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Speaker 1: so we know this whole monetizing uh initiative very well.

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Speaker 1: But what I'm even more interested in. I have a

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Speaker 1: feeling our audiences too, is like what does what does

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Speaker 1: beauty really look like? What are we really seeing? And

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Speaker 1: we're going to talk about that a little bit more

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Speaker 1: when we come right back from a quick break. Well,

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Speaker 1: I think what's great about YouTube? I mean, there are

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Speaker 1: a lot of terrible things that are on YouTube, including

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Speaker 1: many of the commenters, But I think one thing that's

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Speaker 1: great about YouTube is that, you know, you use the

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Speaker 1: word democratization earlier, that it seems like there's something for

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Speaker 1: everyone on there, especially with the rise of these girls

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Speaker 1: who are basically like the girl next door. Here's how

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Speaker 1: you do your hair, here's how you put on your makeup. Um,

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Speaker 1: But one thing that's come up is the issue of diversity,

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Speaker 1: because while you might be a black woman, or a

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Speaker 1: white woman or an Asian woman or a Native American woman,

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Speaker 1: and you might be able to find a woman who

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Speaker 1: looks like you putting makeup on or doing her hair.

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Speaker 1: That doesn't necessarily mean that you have the same access

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Speaker 1: to her because there are issues of YouTube promotion and

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Speaker 1: who gets promoted and who is propped up is like

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Speaker 1: the beauty of Lagar goddess of the week. Yeah, definitely

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Speaker 1: in terms of the top tier beauty gurus that YouTube

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Speaker 1: directly promotes, that gets the most love from YouTube. If

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Speaker 1: they're going to do some kind of massive ad campaign

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Speaker 1: like they've done in the past, you're gonna see Beth

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Speaker 1: and Emotive's face out there. You'll also see Michelle Fans.

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Speaker 1: So you're like, oh, well, then that's that's diversity too.

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Speaker 1: But um, there's been criticism of there not being enough

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Speaker 1: women of color who are being promoted as well. And

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Speaker 1: just like create ER's in general, whether they're like in

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Speaker 1: the beauty space or not, YouTube has been pretty white

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Speaker 1: in the um the creators as they call them, and

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Speaker 1: hosts that they've put their corporate backing behind. Because yeah,

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Speaker 1: if you go into YouTube, regardless of whatever you're looking for,

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Speaker 1: whether it is a natural hair vlog or Hijabi beauty

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Speaker 1: is like a new recent vertical that's gotten really big. Um,

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Speaker 1: there's Indian wedding, makeup, all sorts of beauty tips. Regardless

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Speaker 1: of what you're looking for, it's there. It's just a

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Speaker 1: question of you know, how how much everyone else is

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00:24:38,680 --> 00:24:41,359
Speaker 1: going to be exposed to it? Right? And then there's

426
00:24:41,359 --> 00:24:44,480
Speaker 1: the question of Okay, so there is there is a

427
00:24:44,560 --> 00:24:49,680
Speaker 1: diverse offering of women and beauty on YouTube, but how

428
00:24:49,800 --> 00:24:57,160
Speaker 1: much is that diversity adding to redefinitions or expansions of

429
00:24:57,320 --> 00:25:02,400
Speaker 1: what beauty is and means? And I would argue that

430
00:25:02,520 --> 00:25:05,919
Speaker 1: yes and no. I think that including those offerings on

431
00:25:05,960 --> 00:25:09,200
Speaker 1: YouTube is obviously beneficial, especially if you're looking for someone

432
00:25:09,240 --> 00:25:10,720
Speaker 1: who looks like you and you want to know how

433
00:25:10,720 --> 00:25:13,000
Speaker 1: to do your hair, your makeup or whatever. Um. And

434
00:25:13,000 --> 00:25:17,760
Speaker 1: that certainly helps normalize for that audience whatever that type

435
00:25:17,760 --> 00:25:20,520
Speaker 1: of beauty is or that type of hairstyle. But it

436
00:25:20,560 --> 00:25:24,879
Speaker 1: doesn't necessarily, I think, cross lines with other viewers. I

437
00:25:24,880 --> 00:25:28,240
Speaker 1: don't know if it's changing the definition of beauty or

438
00:25:28,280 --> 00:25:31,200
Speaker 1: expanding the definition of beauty for your average YouTube viewer.

439
00:25:31,880 --> 00:25:35,680
Speaker 1: I do think that one area where that is an exception, though,

440
00:25:36,240 --> 00:25:40,600
Speaker 1: where this whole, like YouTube space and blogging too, has

441
00:25:40,840 --> 00:25:44,760
Speaker 1: grown out into beauty trends that regardless of who you are,

442
00:25:44,960 --> 00:25:49,600
Speaker 1: you will have noticed is natural hair, because that's something

443
00:25:49,640 --> 00:25:51,480
Speaker 1: where a lot of it um and I want to

444
00:25:51,520 --> 00:25:53,119
Speaker 1: say that we've talked about this. We talked about this

445
00:25:53,119 --> 00:25:58,199
Speaker 1: obviously on our podcast about black hair and how the

446
00:25:58,200 --> 00:26:03,119
Speaker 1: whole natural hair movement was really started online and like

447
00:26:03,200 --> 00:26:06,400
Speaker 1: sharing tips and products and a lot of um new

448
00:26:06,480 --> 00:26:08,679
Speaker 1: kinds of hair care products have grown out of this

449
00:26:08,800 --> 00:26:12,600
Speaker 1: because it's created this whole market and interest, and that's

450
00:26:12,600 --> 00:26:15,640
Speaker 1: been a really interesting thing to see as well. But

451
00:26:16,160 --> 00:26:21,200
Speaker 1: in terms of yeah, whether it's influencing all of this

452
00:26:21,359 --> 00:26:24,640
Speaker 1: is influencing beauty at large, I agree that, like there's

453
00:26:24,680 --> 00:26:27,960
Speaker 1: so much segmentation on the internet that we just in

454
00:26:28,000 --> 00:26:31,680
Speaker 1: general tend to go toward what we're looking for our

455
00:26:31,680 --> 00:26:34,840
Speaker 1: own quote unquote niche. And I'm also curious to know

456
00:26:35,119 --> 00:26:38,639
Speaker 1: how much women of color on YouTube are also benefiting

457
00:26:38,720 --> 00:26:43,000
Speaker 1: from beauty brands being more and more interested in um

458
00:26:43,119 --> 00:26:46,320
Speaker 1: kind of making those relationships, whether they're tapped as often

459
00:26:46,359 --> 00:26:50,440
Speaker 1: as quote unquote influencers as white women are. And because

460
00:26:50,440 --> 00:26:53,359
Speaker 1: I have a feeling that as we've seen more makeup

461
00:26:53,400 --> 00:26:56,800
Speaker 1: companies starting to expand their lines beyond just you know,

462
00:26:57,359 --> 00:27:00,800
Speaker 1: are our pale skin tones? Caroline um that it is

463
00:27:00,880 --> 00:27:05,159
Speaker 1: probably the case, but um, I don't know. I mean,

464
00:27:05,200 --> 00:27:07,400
Speaker 1: I just don't have the numbers in front of me. Yeah,

465
00:27:07,440 --> 00:27:10,360
Speaker 1: I don't know either, but I would I would wager

466
00:27:10,400 --> 00:27:13,920
Speaker 1: a guess that no matter who you are, if you're

467
00:27:13,920 --> 00:27:18,480
Speaker 1: the one who's getting the most video views and you're

468
00:27:18,880 --> 00:27:21,240
Speaker 1: the most popular on YouTube, whoever you are, then you're

469
00:27:21,240 --> 00:27:23,040
Speaker 1: the one who's most likely to be tapped. And so

470
00:27:23,080 --> 00:27:27,280
Speaker 1: I'm sure that that draws in issues of YouTube. Who

471
00:27:27,359 --> 00:27:30,199
Speaker 1: is YouTube promoting? And so if you never get the

472
00:27:30,200 --> 00:27:33,120
Speaker 1: platform and if you are not getting your voice out there,

473
00:27:33,240 --> 00:27:35,919
Speaker 1: then a Loureal is not going to probably notice you

474
00:27:36,000 --> 00:27:39,240
Speaker 1: or tap you to be there face or their collaborator. Yeah,

475
00:27:39,280 --> 00:27:41,679
Speaker 1: but of course YouTube would shirk any responsibility for that

476
00:27:41,720 --> 00:27:47,040
Speaker 1: by saying anyone can access our platform, you know. Um.

477
00:27:47,080 --> 00:27:51,280
Speaker 1: But if we look beyond just skin tone diversity, it

478
00:27:51,440 --> 00:27:54,720
Speaker 1: is interesting to see how this online beauty culture is

479
00:27:54,760 --> 00:28:00,240
Speaker 1: intersecting with other things such as sexual orientation. U Um,

480
00:28:00,280 --> 00:28:04,560
Speaker 1: I did think that it was uh notable that seems

481
00:28:04,600 --> 00:28:07,840
Speaker 1: like not the right word to use. But um, when

482
00:28:08,320 --> 00:28:14,480
Speaker 1: ingrid Nilsen, who has been a long time huge beauty guru.

483
00:28:14,720 --> 00:28:17,359
Speaker 1: I keep saying beauty guru. That's such a strange phrase,

484
00:28:17,480 --> 00:28:22,359
Speaker 1: but she's really then. Yeah, she recently came out though,

485
00:28:22,400 --> 00:28:25,920
Speaker 1: and it's like viral video UM in which she talked

486
00:28:25,920 --> 00:28:30,440
Speaker 1: about like her whole process of coming out both herself

487
00:28:30,480 --> 00:28:33,159
Speaker 1: and then to her family and then publicly. And she

488
00:28:33,280 --> 00:28:38,080
Speaker 1: 's YouTube's first gay beauty superstar and she's now dating

489
00:28:38,400 --> 00:28:41,720
Speaker 1: another gay YouTube superstar named Hannah Hart. And I just

490
00:28:41,760 --> 00:28:43,920
Speaker 1: thought that that was I don't know, I'm just curious

491
00:28:43,960 --> 00:28:46,880
Speaker 1: to know, like young girls seeing that and being like, oh,

492
00:28:47,000 --> 00:28:50,080
Speaker 1: this girl who I've really admired all these years, and

493
00:28:50,120 --> 00:28:52,920
Speaker 1: it's like very conventionally attractive and like really into like

494
00:28:53,000 --> 00:28:56,480
Speaker 1: feminine pretty things. Oh and she also happens to be

495
00:28:56,520 --> 00:28:59,960
Speaker 1: a lesbian. Okay, that's challenging maybe some stereotypes that I'm

496
00:29:00,000 --> 00:29:02,320
Speaker 1: I'd have had about that. Well. I feel like anyone

497
00:29:02,440 --> 00:29:08,680
Speaker 1: who's a big time consumer of beauty media on YouTube

498
00:29:09,360 --> 00:29:12,120
Speaker 1: um is going to come up against a lot of

499
00:29:12,120 --> 00:29:16,200
Speaker 1: of images and videos that challenge traditional notions of what

500
00:29:17,200 --> 00:29:20,800
Speaker 1: uh beauty is according to gendered norms. You've got a

501
00:29:20,800 --> 00:29:24,720
Speaker 1: lot of men out there doing beauty videos, whether it's

502
00:29:24,800 --> 00:29:27,680
Speaker 1: too whether it's like a makeup artist showing you how

503
00:29:27,760 --> 00:29:31,680
Speaker 1: to tap this is a personal story male makeup artist

504
00:29:31,680 --> 00:29:35,000
Speaker 1: sharing you had to effectively like tap concealer into your

505
00:29:35,000 --> 00:29:37,360
Speaker 1: skin rather than wipe it too. Maybe I don't know,

506
00:29:37,480 --> 00:29:41,760
Speaker 1: cover up some about a adult hormonal acne um or

507
00:29:41,760 --> 00:29:45,240
Speaker 1: whether it's a drag queen showing you tips and tricks

508
00:29:45,240 --> 00:29:49,200
Speaker 1: for really dramatic makeup, or whether it is just a

509
00:29:49,280 --> 00:29:52,560
Speaker 1: guy who enjoys makeup, putting makeup on and showing you

510
00:29:52,680 --> 00:29:56,760
Speaker 1: his tips and tricks. Yeah, we are seeing more a

511
00:29:56,960 --> 00:30:00,240
Speaker 1: list male beauty bloggers. Um, there's one and I hate

512
00:30:00,240 --> 00:30:02,600
Speaker 1: that I don't have his name right here. It's flipping

513
00:30:02,680 --> 00:30:06,040
Speaker 1: my mind um who has also launched I think a

514
00:30:06,080 --> 00:30:09,360
Speaker 1: lipstick line with a cosmetics company. So it's interesting to

515
00:30:09,400 --> 00:30:13,280
Speaker 1: see those kind of relationships being formed as well. Um

516
00:30:13,320 --> 00:30:18,640
Speaker 1: And speaking of gender identity, you also have trans beauty

517
00:30:18,640 --> 00:30:23,120
Speaker 1: guru such as Gi Gorgeous, who not only came out

518
00:30:23,120 --> 00:30:27,200
Speaker 1: as trans on YouTube and has openly talked about her transition,

519
00:30:27,320 --> 00:30:30,840
Speaker 1: she has also gone into not only like makeup routines

520
00:30:30,880 --> 00:30:33,080
Speaker 1: and things like that that she does, but also plastic

521
00:30:33,120 --> 00:30:36,000
Speaker 1: surgeries that she's had um which she has described as

522
00:30:36,120 --> 00:30:41,360
Speaker 1: necessary to match her body with her gender identity. And

523
00:30:41,600 --> 00:30:44,440
Speaker 1: I watched her video talking about that, and it was

524
00:30:44,480 --> 00:30:48,960
Speaker 1: interesting to see how she talked about her plastic surgery

525
00:30:49,320 --> 00:30:53,720
Speaker 1: compared to some other beauty gurus who have also talked

526
00:30:53,720 --> 00:30:57,640
Speaker 1: about plastic surgery, because talk about getting into a dicey area,

527
00:30:57,760 --> 00:31:01,120
Speaker 1: especially when you have such a young audience for a

528
00:31:01,120 --> 00:31:02,760
Speaker 1: lot of these young women. And I'm not talking so

529
00:31:02,840 --> 00:31:06,360
Speaker 1: much like about Gi gorgeous now, I'm talking more about um.

530
00:31:06,440 --> 00:31:10,080
Speaker 1: What Achila Hughes over at Fusion highlighted in a piece

531
00:31:10,120 --> 00:31:15,480
Speaker 1: of like hey, what what's up with this this trend here? Yeah,

532
00:31:15,520 --> 00:31:17,640
Speaker 1: And that's the other side of the coin. When you're

533
00:31:17,680 --> 00:31:22,360
Speaker 1: talking about having a very relatable, authentic voice and face

534
00:31:22,600 --> 00:31:26,240
Speaker 1: on YouTube, someone who really connects with his or her audience,

535
00:31:26,720 --> 00:31:30,040
Speaker 1: someone who is really deeply trusted by young girls and

536
00:31:30,040 --> 00:31:35,000
Speaker 1: an adult women alike. Achila Hughes was talking about the

537
00:31:35,040 --> 00:31:38,280
Speaker 1: whole issue of like, okay, well, when you take somebody

538
00:31:38,280 --> 00:31:41,680
Speaker 1: who's a well known, trustworthy figure on YouTube and she

539
00:31:41,760 --> 00:31:45,200
Speaker 1: talks about plastic surgery, not in a way that brings

540
00:31:45,200 --> 00:31:47,680
Speaker 1: in a lot of what we've mentioned of media literacy,

541
00:31:47,720 --> 00:31:51,400
Speaker 1: but in a way that just uh, maybe normalizes it

542
00:31:51,480 --> 00:31:53,440
Speaker 1: and makes it seem no bigger of a deal than

543
00:31:53,440 --> 00:31:56,680
Speaker 1: getting a tattoo or getting a piercing. Uh, do we

544
00:31:56,800 --> 00:31:59,280
Speaker 1: have something to worry about there? Because one of the

545
00:31:59,320 --> 00:32:02,160
Speaker 1: great things about a lot of these beauty bloggers is,

546
00:32:02,400 --> 00:32:04,800
Speaker 1: like you said, Kristen, the fact that so many of

547
00:32:04,800 --> 00:32:06,840
Speaker 1: them are still open about things in their lives, whether

548
00:32:06,920 --> 00:32:10,800
Speaker 1: it is anxiety or dating issues or family issues or whatever.

549
00:32:10,840 --> 00:32:12,440
Speaker 1: I mean, that's part of their appeal, and it's part

550
00:32:12,480 --> 00:32:14,560
Speaker 1: of what makes them so great. Uh. You know, you

551
00:32:14,600 --> 00:32:16,680
Speaker 1: don't feel as alone, you don't feel like so much

552
00:32:16,680 --> 00:32:18,560
Speaker 1: of a weirdo if you know that people on YouTube

553
00:32:18,560 --> 00:32:20,400
Speaker 1: are going through the same thing that you are, and like, oh,

554
00:32:20,400 --> 00:32:23,040
Speaker 1: look she can handle it, so can I. And that's great.

555
00:32:23,560 --> 00:32:26,280
Speaker 1: But the issue that Hughes raises with the plastic surgery

556
00:32:26,320 --> 00:32:31,480
Speaker 1: stuff is like, Okay, well, we're kind of presenting this

557
00:32:31,560 --> 00:32:35,240
Speaker 1: in a way to a very kind of malleable audience

558
00:32:35,360 --> 00:32:39,520
Speaker 1: that plastic surgery is the answer to certain problems, when

559
00:32:39,560 --> 00:32:43,040
Speaker 1: maybe the answer is more look within yourself, talk to

560
00:32:43,080 --> 00:32:46,240
Speaker 1: a therapist, talked to a trusted friend, ask yourself why

561
00:32:46,480 --> 00:32:49,120
Speaker 1: you want to get plastic surgery. Well, and you can

562
00:32:49,160 --> 00:32:54,719
Speaker 1: also see all of them anticipating criticism, and so you know,

563
00:32:54,760 --> 00:32:58,280
Speaker 1: one thing Akila notes is like there's there's this undercurrent

564
00:32:58,280 --> 00:33:02,840
Speaker 1: of still really needing to be considered likable and and pretty,

565
00:33:02,920 --> 00:33:05,200
Speaker 1: and like, don't let the fact that I've had plastic

566
00:33:05,240 --> 00:33:09,120
Speaker 1: surgery change your opinions of me and what I look like. Um.

567
00:33:09,320 --> 00:33:13,160
Speaker 1: Nick from Pixie Woo, for instance, made a video talking

568
00:33:13,200 --> 00:33:15,600
Speaker 1: about getting lip fillers, and she had gotten the lip

569
00:33:15,600 --> 00:33:18,360
Speaker 1: fillers the day before, kind of on a whim, or

570
00:33:18,480 --> 00:33:21,200
Speaker 1: so she said, And she prefaces the whole thing of like,

571
00:33:21,240 --> 00:33:24,000
Speaker 1: you know how I've always been, you know, so annoyed

572
00:33:24,040 --> 00:33:25,880
Speaker 1: with how thin my lips are. So I'm just doing

573
00:33:25,880 --> 00:33:27,360
Speaker 1: this thing. But of course she's doing it and like

574
00:33:27,440 --> 00:33:30,000
Speaker 1: a really cute British accent that I'm not gonna attempt

575
00:33:30,400 --> 00:33:33,400
Speaker 1: um And at one point she says, quote, unless you

576
00:33:33,480 --> 00:33:36,040
Speaker 1: try these things, you can't really tell anyone about it.

577
00:33:36,200 --> 00:33:38,360
Speaker 1: So you know, I had to go and do it,

578
00:33:38,400 --> 00:33:40,800
Speaker 1: and I wanted to show you. And it's so uncomfortable

579
00:33:40,840 --> 00:33:45,120
Speaker 1: to watch because you can see her, on the one hand,

580
00:33:45,160 --> 00:33:48,800
Speaker 1: acknowledging like I know I'm doing something that is altering

581
00:33:48,840 --> 00:33:50,959
Speaker 1: my appearance in a way that I know that some

582
00:33:51,040 --> 00:33:53,800
Speaker 1: of you are not going to like, but I'm also

583
00:33:55,120 --> 00:33:57,080
Speaker 1: you know, I just but I just did it. Please

584
00:33:57,240 --> 00:34:01,280
Speaker 1: please tell me that's still okay that I did it. Yeah,

585
00:34:01,360 --> 00:34:03,480
Speaker 1: And I mean, speaking of that whole likable thing, That's

586
00:34:03,520 --> 00:34:05,960
Speaker 1: what Achila Hughes was talking about her article. She said,

587
00:34:06,200 --> 00:34:09,000
Speaker 1: what should serve as an opportunity to be real with

588
00:34:09,040 --> 00:34:12,840
Speaker 1: audiences about insecurity depression, body dysmorphia. A chance to be

589
00:34:12,920 --> 00:34:16,480
Speaker 1: really raw and honest often feels like a cookie cutter

590
00:34:16,520 --> 00:34:19,759
Speaker 1: attempt to be likable and pretty. For instance, there was

591
00:34:19,880 --> 00:34:23,480
Speaker 1: one beauty blogger, Cuti Pie Marzia who in her video

592
00:34:23,520 --> 00:34:26,920
Speaker 1: where she explains her rhinoplasty for a deviated septim, she

593
00:34:26,960 --> 00:34:30,359
Speaker 1: goes to great pains explaining that it was for that,

594
00:34:30,400 --> 00:34:33,239
Speaker 1: It was to correct a deviated septom. It was not

595
00:34:33,600 --> 00:34:35,920
Speaker 1: to change the shape of her nose, and she framed

596
00:34:35,960 --> 00:34:39,839
Speaker 1: it in a way of taking control of her life. Which, yeah,

597
00:34:39,880 --> 00:34:41,719
Speaker 1: if you have a deviated septim and you snore and

598
00:34:41,800 --> 00:34:44,960
Speaker 1: like your partner never gets any sleep, I would know

599
00:34:45,040 --> 00:34:48,360
Speaker 1: anything about a snoring partner. Uh yeah, for sure, fixed,

600
00:34:48,400 --> 00:34:50,440
Speaker 1: fixed or deviated septum. But it kind of goes along

601
00:34:50,480 --> 00:34:54,360
Speaker 1: with that whole thing of like, are you protesting too much. Yeah,

602
00:34:54,440 --> 00:34:58,319
Speaker 1: I mean, and then there was a strange one. I mean,

603
00:34:58,320 --> 00:35:01,480
Speaker 1: it was just kind of strange with Ingrid Nelson that

604
00:35:01,560 --> 00:35:05,320
Speaker 1: a Kila points out where she talks about her own

605
00:35:05,520 --> 00:35:09,080
Speaker 1: struggles with body and security and things like that, and

606
00:35:09,719 --> 00:35:11,640
Speaker 1: Reckon talks about how she went to go see this

607
00:35:11,680 --> 00:35:14,120
Speaker 1: plastic surgeon who gave her all this advice and then

608
00:35:14,160 --> 00:35:16,239
Speaker 1: at the end she was like, oh, and and he's

609
00:35:16,280 --> 00:35:18,479
Speaker 1: going to take your questions because he's such a great

610
00:35:18,520 --> 00:35:21,440
Speaker 1: resource and he helped me, you know, really come to

611
00:35:21,560 --> 00:35:25,120
Speaker 1: terms with a lot of things about my body. And um.

612
00:35:25,200 --> 00:35:29,640
Speaker 1: Francesca Ramsey actually commented on the video basically saying, whoa, whoa, whoa.

613
00:35:30,040 --> 00:35:32,520
Speaker 1: It's great to talk about body and security, but seriously,

614
00:35:32,600 --> 00:35:38,120
Speaker 1: are we recommending that you're fourteen year old viewers go

615
00:35:38,280 --> 00:35:41,920
Speaker 1: ask a plastic surgeon what they should do about their body.

616
00:35:42,000 --> 00:35:44,359
Speaker 1: Is this really the best way that we can facilitate

617
00:35:44,400 --> 00:35:48,680
Speaker 1: these kinds of important conversations by steering it to surgically

618
00:35:48,719 --> 00:35:51,400
Speaker 1: altering your body, Because, as we've talked about a million

619
00:35:51,440 --> 00:35:54,040
Speaker 1: times on Sminty, the more you see something, the more

620
00:35:54,040 --> 00:35:56,640
Speaker 1: it's normalized, especially if it's someone who is a friend

621
00:35:56,920 --> 00:35:59,279
Speaker 1: or who in this case, feels like a friend. Yeah,

622
00:35:59,280 --> 00:36:02,040
Speaker 1: I mean, because that's that authenticity factor comes in. It's like, well,

623
00:36:02,040 --> 00:36:04,479
Speaker 1: if she did it, and surely it's okay, and people

624
00:36:04,520 --> 00:36:07,319
Speaker 1: still like her and she's still popular and it's totally great. Um,

625
00:36:07,520 --> 00:36:10,040
Speaker 1: because that raises the question of like, well, do they

626
00:36:10,080 --> 00:36:13,799
Speaker 1: have this responsibility to be role models to set an

627
00:36:13,840 --> 00:36:19,919
Speaker 1: example for their audience, Because while yeah, you can argue that,

628
00:36:20,120 --> 00:36:22,400
Speaker 1: I mean a lot of what they're showing is just

629
00:36:22,480 --> 00:36:25,360
Speaker 1: different types of self expression. These are different ways I

630
00:36:25,360 --> 00:36:27,360
Speaker 1: can do my hair when I'm feeling certain ways, and

631
00:36:27,440 --> 00:36:29,640
Speaker 1: do my makeup for different looks, and like this is

632
00:36:29,680 --> 00:36:33,560
Speaker 1: my morning routine, here's my iced coffee. It's also a

633
00:36:33,560 --> 00:36:36,600
Speaker 1: lot of artifice involved. So it's like, well, well, of

634
00:36:36,640 --> 00:36:39,920
Speaker 1: course they'd be talking about plastic surgery. Yeah, I mean,

635
00:36:39,960 --> 00:36:43,239
Speaker 1: it does make sense in that regard. If you're if

636
00:36:43,719 --> 00:36:46,839
Speaker 1: what is essentially your job is to show your faith

637
00:36:46,920 --> 00:36:49,640
Speaker 1: on the internet and talk about your appearance day in

638
00:36:49,760 --> 00:36:54,600
Speaker 1: and day out. Um, maybe they just consider that part

639
00:36:54,640 --> 00:36:57,080
Speaker 1: and parcel of of what they do for a living.

640
00:36:57,840 --> 00:37:00,440
Speaker 1: I don't know, but either way, it does tend to

641
00:37:00,600 --> 00:37:04,840
Speaker 1: normalize it to an audience of impressionable young girls, and

642
00:37:04,920 --> 00:37:09,480
Speaker 1: it just you know raises the question of the meaning

643
00:37:09,920 --> 00:37:12,719
Speaker 1: of makeup, and that is one thing that a lot

644
00:37:12,760 --> 00:37:16,719
Speaker 1: of voggers, whether they're beauty gurus or not, even on

645
00:37:16,880 --> 00:37:20,640
Speaker 1: Stuff Mob Never Told You was channel UM play around

646
00:37:20,719 --> 00:37:25,400
Speaker 1: with because I think a lot of people are conflicted

647
00:37:25,440 --> 00:37:29,080
Speaker 1: about using makeup, especially if they are feminists, and they're

648
00:37:29,120 --> 00:37:31,719
Speaker 1: trying to figure that whole thing out, and like, what

649
00:37:31,840 --> 00:37:35,080
Speaker 1: does authenticity mean? What does empowerment mean? Can I wear

650
00:37:35,520 --> 00:37:39,759
Speaker 1: lipstick and still be a strong woman and be taken seriously?

651
00:37:39,880 --> 00:37:41,799
Speaker 1: And like, I don't know, makeup to me is so

652
00:37:41,880 --> 00:37:46,440
Speaker 1: fascinating in this way that um, it's it is such

653
00:37:46,440 --> 00:37:49,160
Speaker 1: a tool for self expression, but it also sometimes feels

654
00:37:49,160 --> 00:37:51,120
Speaker 1: like a trap because it also costs so much money,

655
00:37:51,200 --> 00:37:55,000
Speaker 1: it takes so much time, And I don't know, I mean,

656
00:37:55,040 --> 00:37:57,919
Speaker 1: I just uh, I think it's interesting to think about

657
00:37:57,960 --> 00:38:02,279
Speaker 1: all of the different ways that we play around with

658
00:38:02,320 --> 00:38:05,319
Speaker 1: it and how it influences our lives. Yeah, because I mean,

659
00:38:05,560 --> 00:38:08,560
Speaker 1: I use makeup. I wear makeup every day. Kristen and

660
00:38:08,600 --> 00:38:13,400
Speaker 1: I had the conversation during our Makeup Artists episode about

661
00:38:13,440 --> 00:38:16,400
Speaker 1: how I look. I can I can look not great

662
00:38:16,520 --> 00:38:19,880
Speaker 1: and feel not great about myself. Essentially, if I'm not

663
00:38:19,960 --> 00:38:22,520
Speaker 1: wearing a little bit of makeup so that I don't

664
00:38:22,520 --> 00:38:27,319
Speaker 1: look thirteen. Um. But that being said, makeup can be

665
00:38:27,440 --> 00:38:30,520
Speaker 1: used on either side of the fence in terms of

666
00:38:30,520 --> 00:38:34,280
Speaker 1: your argument. You can say that it's a personal choice,

667
00:38:34,280 --> 00:38:36,360
Speaker 1: which it is, and you can say plastic surgery as

668
00:38:36,360 --> 00:38:39,000
Speaker 1: a personal choice, which it is. I agree with that

669
00:38:39,080 --> 00:38:40,840
Speaker 1: it's a very personal choice and it's up to you

670
00:38:40,880 --> 00:38:42,799
Speaker 1: and you shouldn't listen to anyone else if you want

671
00:38:42,840 --> 00:38:45,719
Speaker 1: to do something or not do something. That being said,

672
00:38:46,040 --> 00:38:49,720
Speaker 1: it is interesting to watch like the the is makeup

673
00:38:49,800 --> 00:38:53,160
Speaker 1: feminist arguments because both sides can can say that it

674
00:38:53,239 --> 00:38:55,440
Speaker 1: is or it's not. I mean, it's just such like

675
00:38:55,480 --> 00:38:57,439
Speaker 1: a personal thing. If you want to wear lipstick, freaking

676
00:38:57,440 --> 00:39:01,000
Speaker 1: wear lipstick. If you don't, don't, Yeah, I mean, and

677
00:39:01,480 --> 00:39:04,279
Speaker 1: I do like how the most popular makeup videos, the

678
00:39:04,280 --> 00:39:07,520
Speaker 1: ones that tend to go viral, aren't how to you know,

679
00:39:07,600 --> 00:39:12,680
Speaker 1: buff your pimples so I'm I'm gonna make at some point, um,

680
00:39:13,200 --> 00:39:18,520
Speaker 1: But the ones that use makeup for more satirical or

681
00:39:18,560 --> 00:39:23,560
Speaker 1: even more like serious purposes. Um. One that went viral

682
00:39:23,600 --> 00:39:26,319
Speaker 1: not too long ago was by Nikki Tutorials, and it's

683
00:39:26,320 --> 00:39:32,239
Speaker 1: called the Power of Makeup and essentially champions makeup as

684
00:39:32,360 --> 00:39:36,800
Speaker 1: this ultimate tool of self expression and a confidence booster,

685
00:39:36,960 --> 00:39:40,920
Speaker 1: And she essentially paints on half her face and then

686
00:39:41,000 --> 00:39:43,120
Speaker 1: leaves the other there. And as she's doing it, she

687
00:39:43,239 --> 00:39:47,480
Speaker 1: just talks about how she's perceived so much differently when

688
00:39:47,480 --> 00:39:50,200
Speaker 1: she's wearing makeup than when she's not, and like people

689
00:39:50,239 --> 00:39:53,440
Speaker 1: don't believe her when they see photos of her without

690
00:39:53,480 --> 00:39:56,840
Speaker 1: makeup on because she wears such like strong and beautifully

691
00:39:56,840 --> 00:40:00,040
Speaker 1: contward looks that. Yeah, I mean, she really does like

692
00:40:00,200 --> 00:40:03,320
Speaker 1: a completely different person. But also I would like to

693
00:40:03,360 --> 00:40:07,720
Speaker 1: say with her video, so you mentioned like makeup taking

694
00:40:07,760 --> 00:40:14,120
Speaker 1: so much time. I wear very basic makeup. I wear concealer, blush, eyeliner,

695
00:40:14,120 --> 00:40:16,440
Speaker 1: and mascara and lip bloss, and it takes me what

696
00:40:16,640 --> 00:40:21,160
Speaker 1: feels like seven years in the morning to do that. Um,

697
00:40:21,280 --> 00:40:24,399
Speaker 1: she she puts on this this granted it's a half

698
00:40:24,400 --> 00:40:25,959
Speaker 1: a face, it's not a full face, but she puts

699
00:40:25,960 --> 00:40:27,840
Speaker 1: on that half a face of makeup, and like the

700
00:40:27,880 --> 00:40:30,640
Speaker 1: time it takes me to sneeze, I could not believe it.

701
00:40:30,680 --> 00:40:33,279
Speaker 1: Was so impressed and it looks amazing and and yeah,

702
00:40:33,480 --> 00:40:35,799
Speaker 1: I mean if she feels like it's empowering, then then

703
00:40:35,840 --> 00:40:38,400
Speaker 1: absolutely more power to you like, I feel better with

704
00:40:38,440 --> 00:40:42,080
Speaker 1: my under eyes covered up too well, oh gosh, And

705
00:40:42,160 --> 00:40:44,960
Speaker 1: that whole power of makeup thing also gets us into

706
00:40:44,960 --> 00:40:47,160
Speaker 1: a conversation and we don't have time for today where

707
00:40:47,160 --> 00:40:49,880
Speaker 1: it's like, oh, but is it just deceitful? Are you

708
00:40:49,920 --> 00:40:55,000
Speaker 1: just lying about who you are? To entraven In. Yeah,

709
00:40:55,200 --> 00:40:56,880
Speaker 1: we can't get into that today because it will just

710
00:40:56,920 --> 00:40:59,560
Speaker 1: make me making that groaning noise for an hour and

711
00:40:59,560 --> 00:41:02,759
Speaker 1: a half. But one video, one parody video I do

712
00:41:02,880 --> 00:41:06,439
Speaker 1: really appreciate that I saw when it first came out

713
00:41:06,560 --> 00:41:10,680
Speaker 1: was to Dell Smith's feminist makeup tutorial, which we should

714
00:41:10,719 --> 00:41:13,880
Speaker 1: definitely link to in this podcast post because everyone should

715
00:41:13,880 --> 00:41:16,960
Speaker 1: watch it because she does a voiceover as she's putting

716
00:41:17,000 --> 00:41:21,200
Speaker 1: on her makeup on how the specific makeup will empower

717
00:41:21,320 --> 00:41:24,399
Speaker 1: you to smash the patriarchy with your beauty, and she

718
00:41:24,640 --> 00:41:27,360
Speaker 1: uses items such as a setting foundation made from the

719
00:41:27,400 --> 00:41:29,600
Speaker 1: ashes of Susan the Anthony. Oh yeah, I loved it

720
00:41:29,600 --> 00:41:31,560
Speaker 1: and it was so great. But in the same vein

721
00:41:31,640 --> 00:41:37,160
Speaker 1: to Megan McKay uh did a Ray Rice inspired makeup

722
00:41:37,160 --> 00:41:41,320
Speaker 1: tutorial SNOWI think SNOWI think it's nothing tacky or weird

723
00:41:41,440 --> 00:41:44,960
Speaker 1: or scary. Um, but she literally as she's putting on

724
00:41:45,040 --> 00:41:48,160
Speaker 1: her makeup is talking in the same way that to

725
00:41:48,280 --> 00:41:52,320
Speaker 1: del Smith was like, I'm using you know, the patriarchy smash,

726
00:41:52,360 --> 00:41:56,680
Speaker 1: the patriarchy lip gloss or whatever. Uh, She's talking about

727
00:41:56,719 --> 00:41:59,320
Speaker 1: the types of makeup she's using in a way that's

728
00:42:00,000 --> 00:42:04,040
Speaker 1: bringing attention to domestic violence, especially when it was such

729
00:42:04,040 --> 00:42:06,319
Speaker 1: a hot topic with the NFL. Yeah, so it was

730
00:42:06,360 --> 00:42:09,520
Speaker 1: like her the Concealer was like this shade is NFL

731
00:42:09,840 --> 00:42:13,600
Speaker 1: blah blah blah being really clever with that, and and

732
00:42:13,719 --> 00:42:16,120
Speaker 1: all of those videos sparked a lot of, you know,

733
00:42:16,160 --> 00:42:19,280
Speaker 1: important conversations. So, I mean, I do think that makeup

734
00:42:19,400 --> 00:42:24,360
Speaker 1: is absolutely powerful. Um, but what is what was the

735
00:42:24,480 --> 00:42:28,880
Speaker 1: ultimate message? Because I do think about the time factor,

736
00:42:29,640 --> 00:42:35,880
Speaker 1: especially when I was watching Bethany Modus video on makeup

737
00:42:35,920 --> 00:42:39,920
Speaker 1: for sick days. I watched it too, and and my

738
00:42:39,960 --> 00:42:41,640
Speaker 1: boyfriend and I were best sitting there watching it, just

739
00:42:41,680 --> 00:42:43,719
Speaker 1: shaking our heads, and he actually got up and he

740
00:42:43,760 --> 00:42:46,680
Speaker 1: was like, this is ridiculous, and he walked away. Because

741
00:42:46,719 --> 00:42:49,960
Speaker 1: what she does new Splash for a sick day is

742
00:42:50,000 --> 00:42:53,399
Speaker 1: like basically what I do for a good day. I mean,

743
00:42:53,480 --> 00:42:56,279
Speaker 1: like she even curls her hair. I don't even I

744
00:42:56,320 --> 00:42:59,120
Speaker 1: have the exact same curling hair, curling wand thing that

745
00:42:59,200 --> 00:43:02,239
Speaker 1: she does, and I was like, no, on a sick day,

746
00:43:02,719 --> 00:43:06,080
Speaker 1: you're not, it's greasy. You might get me to use

747
00:43:06,080 --> 00:43:08,120
Speaker 1: some dry shampoo and like a little bit of under

748
00:43:08,120 --> 00:43:11,520
Speaker 1: ey con sailor and shapstick, but good luck and well.

749
00:43:11,560 --> 00:43:15,120
Speaker 1: And that's what I've been thinking about since reading this

750
00:43:15,280 --> 00:43:18,399
Speaker 1: is because Bethanyboda, especially when she was making that video

751
00:43:18,440 --> 00:43:20,280
Speaker 1: that was a few years ago. She's in high school,

752
00:43:20,920 --> 00:43:24,319
Speaker 1: and I was thinking, would these videos have been a

753
00:43:24,360 --> 00:43:27,279
Speaker 1: lifesaver to me in high school or would it have

754
00:43:27,400 --> 00:43:30,640
Speaker 1: just made every morning even more nightmarish having to go

755
00:43:31,120 --> 00:43:32,680
Speaker 1: put my face out in the world, because I would

756
00:43:32,719 --> 00:43:35,359
Speaker 1: feel so much pressure to be even curling my hair

757
00:43:35,600 --> 00:43:38,920
Speaker 1: when I was sick. And I raised this question to

758
00:43:38,960 --> 00:43:41,160
Speaker 1: a girlfriend of mine and she was like, oh my gosh,

759
00:43:41,480 --> 00:43:43,239
Speaker 1: makeup and like how I looked? That was like all

760
00:43:43,280 --> 00:43:45,319
Speaker 1: I thought about in high school. Wh Yeah, I would

761
00:43:45,360 --> 00:43:50,480
Speaker 1: get up so early to do my hair every day,

762
00:43:50,520 --> 00:43:54,520
Speaker 1: basically every day, and like I'm talking full round brush

763
00:43:55,040 --> 00:43:58,480
Speaker 1: hair dryer, like flipping the ends out and then a

764
00:43:58,520 --> 00:44:00,799
Speaker 1: wig on top of that, ladies, and yuh yeah, and

765
00:44:00,800 --> 00:44:02,600
Speaker 1: then a wake on top of that and then a

766
00:44:02,680 --> 00:44:06,160
Speaker 1: jaunty hat. It was crazy, yeah, but and you know

767
00:44:06,200 --> 00:44:08,239
Speaker 1: I'd be putting my makeup onto like I I can't

768
00:44:08,280 --> 00:44:09,960
Speaker 1: believe I was getting up so early to do all

769
00:44:10,000 --> 00:44:12,719
Speaker 1: that stuff. But it makes sense though, like all these

770
00:44:12,760 --> 00:44:17,040
Speaker 1: girls are just now filming themselves and making some money

771
00:44:17,719 --> 00:44:23,919
Speaker 1: on the side doing it. Um he looked concerned. Caroline, Well,

772
00:44:23,960 --> 00:44:25,640
Speaker 1: because I don't know what it would have done to

773
00:44:25,719 --> 00:44:28,239
Speaker 1: me either. But then again, you know, as like a

774
00:44:28,360 --> 00:44:30,880
Speaker 1: high school I was still reading Glamour magazine. It doesn't

775
00:44:30,880 --> 00:44:32,480
Speaker 1: mean that every day I went out and put on

776
00:44:32,520 --> 00:44:35,799
Speaker 1: like super fancy designer clothes and and everything. You know,

777
00:44:35,800 --> 00:44:38,760
Speaker 1: I still got all my J. C. Penny t shirts.

778
00:44:38,840 --> 00:44:42,720
Speaker 1: Like you know, I wasn't. I wasn't. I wasn't feeling

779
00:44:42,760 --> 00:44:45,200
Speaker 1: super pressured to look a certain way necessarily. And I

780
00:44:45,239 --> 00:44:48,960
Speaker 1: wonder if if this is the same thing, or if

781
00:44:49,000 --> 00:44:52,600
Speaker 1: this is the same thing taken up several notches, yah know.

782
00:44:52,840 --> 00:44:55,680
Speaker 1: I mean maybe the pro side of it being taken

783
00:44:55,719 --> 00:44:59,160
Speaker 1: up several notches is the accessibility of it. You know,

784
00:44:59,200 --> 00:45:02,760
Speaker 1: anyone can fancy if they want to and using drug

785
00:45:02,800 --> 00:45:05,680
Speaker 1: store makeup. But I guess it's my concern is the

786
00:45:05,760 --> 00:45:11,839
Speaker 1: line between play around with beauty and makeup and self expression.

787
00:45:12,280 --> 00:45:15,719
Speaker 1: You do you girl and woman and guy whoever? Just

788
00:45:16,080 --> 00:45:21,600
Speaker 1: y'all do y'all that and confidence equals cosmetics. Without all

789
00:45:21,640 --> 00:45:23,719
Speaker 1: these things, you couldn't possibly leave the house, even if

790
00:45:23,719 --> 00:45:25,920
Speaker 1: you're sick. That's just what I wonder and I mean,

791
00:45:26,160 --> 00:45:30,759
Speaker 1: and I'm curious to hear from listeners about it. Yeah,

792
00:45:30,800 --> 00:45:33,480
Speaker 1: I think whether without the videos, a lot of plenty

793
00:45:33,520 --> 00:45:38,080
Speaker 1: of people are going to equate confidence in cosmetics. Um,

794
00:45:38,160 --> 00:45:42,200
Speaker 1: and I think maybe there will be some people who

795
00:45:42,239 --> 00:45:44,080
Speaker 1: look at these videos and feel like, oh God, I

796
00:45:44,120 --> 00:45:46,280
Speaker 1: have to do that, like to look like a normal person.

797
00:45:46,320 --> 00:45:47,719
Speaker 1: And then there's gonna be plenty of people like me

798
00:45:47,760 --> 00:45:51,320
Speaker 1: who are just like, how do I even with the eyeliner? Help?

799
00:45:52,480 --> 00:45:55,720
Speaker 1: I just need help again one of your Google searches.

800
00:45:57,800 --> 00:46:03,440
Speaker 1: Help well, listeners, We are curious to hear from you

801
00:46:03,480 --> 00:46:07,560
Speaker 1: about this. Are there any beauty gurus that you especially love?

802
00:46:07,920 --> 00:46:09,960
Speaker 1: Do you feel like this does put more pressure on

803
00:46:10,080 --> 00:46:13,600
Speaker 1: us to look certain ways? Do you think that YouTube

804
00:46:13,680 --> 00:46:18,759
Speaker 1: and online beauty is redefining our definition of beauty. Mom's

805
00:46:18,760 --> 00:46:20,680
Speaker 1: stuff at house stuffworks dot Com is where you can

806
00:46:20,719 --> 00:46:22,600
Speaker 1: send us all of your thoughts. You can also tweet

807
00:46:22,640 --> 00:46:25,960
Speaker 1: us mom stuff podcasts or messages on Facebook, and we've

808
00:46:26,000 --> 00:46:31,720
Speaker 1: got a couple of messages to share with you right now. Okay,

809
00:46:32,040 --> 00:46:33,720
Speaker 1: we have a couple of letters here about our Women

810
00:46:33,760 --> 00:46:36,799
Speaker 1: in vf X episode. This one's from Kara. She says,

811
00:46:36,840 --> 00:46:38,719
Speaker 1: I've been listening to the show since it began, and

812
00:46:38,760 --> 00:46:41,719
Speaker 1: I love it. I've gotten a bit behind in episodes, though,

813
00:46:41,760 --> 00:46:45,160
Speaker 1: because I am attending a VFX school, and when I

814
00:46:45,200 --> 00:46:47,560
Speaker 1: saw the subject of the VFX episode, I just had

815
00:46:47,600 --> 00:46:50,080
Speaker 1: to skip forward. I wrote to you back when you

816
00:46:50,120 --> 00:46:52,560
Speaker 1: did the women in Animation episode and told you about

817
00:46:52,560 --> 00:46:55,000
Speaker 1: applying to animation schools and finding out that they were

818
00:46:55,320 --> 00:46:59,120
Speaker 1: fiercent mail Well, I ended up attending an animation and

819
00:46:59,239 --> 00:47:03,040
Speaker 1: visual effects school. When girls first started attending school here,

820
00:47:03,120 --> 00:47:06,279
Speaker 1: they needed to have sexual harassment workshops because the girl

821
00:47:06,360 --> 00:47:09,600
Speaker 1: felt so uncomfortable in the studio that she thought about leaving.

822
00:47:10,120 --> 00:47:12,480
Speaker 1: Since that time, the student body has become much more

823
00:47:12,520 --> 00:47:14,920
Speaker 1: balanced out, and it's happened fairly quickly in the past

824
00:47:14,960 --> 00:47:17,600
Speaker 1: few years. The first thing our new teacher said to

825
00:47:17,640 --> 00:47:19,720
Speaker 1: my class was, Wow, there are a lot of girls

826
00:47:19,719 --> 00:47:22,680
Speaker 1: in here. Hopefully my school is representative of change in

827
00:47:22,719 --> 00:47:25,280
Speaker 1: the industry. I'm very scared about what's going to happen

828
00:47:25,320 --> 00:47:27,920
Speaker 1: once I leave school. Teachers tell us on a monthly

829
00:47:27,920 --> 00:47:31,120
Speaker 1: basis to be careful dating because the industry could jeopardize

830
00:47:31,120 --> 00:47:35,000
Speaker 1: any relationships. Another teacher decided to homeschool as kid because

831
00:47:35,000 --> 00:47:38,120
Speaker 1: he said that VFX artists live a nomadic life. I

832
00:47:38,200 --> 00:47:41,120
Speaker 1: planned on getting married and having kids, but I'm starting

833
00:47:41,120 --> 00:47:43,440
Speaker 1: to rethink and decide which is more important to me,

834
00:47:43,520 --> 00:47:46,600
Speaker 1: my job or my potential family. It's a major issue

835
00:47:46,600 --> 00:47:49,000
Speaker 1: in the industry and something that my female classmates and

836
00:47:49,000 --> 00:47:52,160
Speaker 1: I discuss often. Thank you for the great podcast and

837
00:47:52,160 --> 00:47:54,360
Speaker 1: for bringing to light some of the work that VFX

838
00:47:54,480 --> 00:47:57,600
Speaker 1: artists do well. Thank you, Kara, and I've got a

839
00:47:57,680 --> 00:48:02,240
Speaker 1: letter here from Laura lie Gilmore, who rights to be honest.

840
00:48:02,239 --> 00:48:04,680
Speaker 1: I'd never listened to you before, but my sister forwarded

841
00:48:04,719 --> 00:48:08,560
Speaker 1: me to link to your VFX episode, saying, here's an

842
00:48:08,560 --> 00:48:12,680
Speaker 1: episode from this podcast that describes your job. I'm a

843
00:48:12,760 --> 00:48:16,080
Speaker 1: lead senior editor at Industrial Lite and Magic, a direct

844
00:48:16,320 --> 00:48:20,120
Speaker 1: descendant of the optical women you start your episode with. Sadly,

845
00:48:20,200 --> 00:48:22,279
Speaker 1: I never got to know the women you mentioned, but

846
00:48:22,320 --> 00:48:23,840
Speaker 1: I used to spend a lot of time in optical

847
00:48:23,920 --> 00:48:26,480
Speaker 1: back when I used to shoot Film. I've been with

848
00:48:26,520 --> 00:48:28,560
Speaker 1: I l M for almost twenty years now, and I've

849
00:48:28,560 --> 00:48:31,040
Speaker 1: seen this industry go through quite a lot. I'm also

850
00:48:31,080 --> 00:48:33,239
Speaker 1: a new mom, and when I returned from maternity leave,

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00:48:33,280 --> 00:48:37,320
Speaker 1: they flung me into the height of production on Jurassic World. Yeah,

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00:48:37,360 --> 00:48:40,000
Speaker 1: the heels and the actress bothered me, to believe me.

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00:48:40,680 --> 00:48:43,160
Speaker 1: That's when I began to second guess my career. On

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00:48:43,200 --> 00:48:45,880
Speaker 1: the one hand, I can't handle the crazy hours anymore.

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00:48:46,040 --> 00:48:47,879
Speaker 1: But on the other hand, I'm hoping that one day

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00:48:47,920 --> 00:48:49,640
Speaker 1: my son will think I have a really cool job,

857
00:48:49,680 --> 00:48:52,360
Speaker 1: because deep down, i still love my job. I'm grateful

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00:48:52,360 --> 00:48:56,040
Speaker 1: that Lucasfilm provides benefits and daycare and an on site daycare.

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00:48:56,400 --> 00:48:58,719
Speaker 1: I'm one of the lucky ones. Anyway, I just wanted

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00:48:58,760 --> 00:49:00,799
Speaker 1: to say thank you. It was so fascinating to hear

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00:49:00,880 --> 00:49:03,239
Speaker 1: my world through your eyes. You were spot on. I'm

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00:49:03,280 --> 00:49:06,960
Speaker 1: super impressed with your research. It's like the best compliment

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00:49:07,040 --> 00:49:10,399
Speaker 1: we can receive, So thanks so much, Laura and everyone

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00:49:10,440 --> 00:49:12,919
Speaker 1: who's written into us. Mom Stuff and how Stuff Works.

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Speaker 1: Dot com is where you can send your letters and

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Speaker 1: for links all of our social media as well as

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Speaker 1: all our blogs, videos and podcasts, including this one with

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Speaker 1: links to our sources so you can learn more about

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Speaker 1: beauty gurus. Head on over to stuff mom Never told

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Speaker 1: You dot com for moralness and thousands of other topics.

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Speaker 1: Does it How stuff works dot com