WEBVTT - Instacart, Volkswagen, Hostess, and Ad Tech

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<v Speaker 1>Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney alongside

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<v Speaker 1>my co host Matt Miller.

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<v Speaker 2>Every business day we bring you interviews from CEOs, market pros,

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<v Speaker 2>and Bloomberg experts, along with essential market moven News.

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<v Speaker 1>Find the Bloomberg Markets Podcast on Apple Podcasts or wherever

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<v Speaker 1>you listen to podcasts, and at Bloomberg dot com slash podcast.

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<v Speaker 1>So that's why we bring man Deep in here because

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<v Speaker 1>he's the tech guy for along with Anna rog Ran

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<v Speaker 1>and the team there Bloomberg Intelligence, a global tech team

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<v Speaker 1>which Mandeep now runs with an iron fist. I am

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<v Speaker 1>told Mandeep talk to us about these IPOs totally two

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<v Speaker 1>different companies, ARM and Instacart. How do you view ARM

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<v Speaker 1>because that's kind of the one I think that's kind

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<v Speaker 1>of got people's attention in the sense of is this

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<v Speaker 1>an AI play or isn't it.

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<v Speaker 3>Well, So ARM clearly has a history in terms of,

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<v Speaker 3>you know, being the core part of how AI has

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<v Speaker 3>evolved and how chips have evolved because they are the

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<v Speaker 3>IP providers when had come to computing and all the

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<v Speaker 3>advancements that we've seen, and what they have told us

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<v Speaker 3>is they have increased the royalty revenue. So basically they

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<v Speaker 3>have increased the prices and everyone is on board in

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<v Speaker 3>terms of paying the higher prices for their technology. So

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<v Speaker 3>that's a good sign ahead of the IPO, and I

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<v Speaker 3>think from what we have gleaned so far, the IPO

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<v Speaker 3>has been oversubscribed. Clearly everyone believes this is a technology

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<v Speaker 3>that's not going away. It can be replaced, and hence,

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<v Speaker 3>even though the growth was slow, the fact that they

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<v Speaker 3>can raise prices like this, it's a good sign ahead

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<v Speaker 3>of the IPO. Instacart, on the other hand, completely different

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<v Speaker 3>ballgame marketplace business. We know all the marketplace businesses haven't

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<v Speaker 3>done very well, including Uber and lived since the IPO, but.

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<v Speaker 2>The marketplace business is Amazon and marketplace business as well.

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<v Speaker 3>Amazon is a two sided marketplace. Instacart is a three

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<v Speaker 3>sided marketplace where you've got all the grocery kind of providers,

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<v Speaker 3>you've got the shoppers, and then you've got the consumers.

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<v Speaker 3>The problem and ride sharing, for example, is a two

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<v Speaker 3>sided marketplace. You only have the consumers and the drivers,

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<v Speaker 3>so it's not a three sided marketplace. The problem in

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<v Speaker 3>a three sided marketplace is your take rates are much

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<v Speaker 3>lower because you have to split your take rates through

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<v Speaker 3>you know two other providers in a two sided marketplace,

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<v Speaker 3>it's a higher take rate. So instakarts business the unit

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<v Speaker 3>economics look a lot better than you know, some of

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<v Speaker 3>the other providers, whether it's storedash or Uber, simply because

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<v Speaker 3>they leer a lot more ADS. For every dollar in

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<v Speaker 3>transaction revenue. They make about thirty cent in ADS. That's

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<v Speaker 3>phenomenal for you know, unit economics. Problem is the top

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<v Speaker 3>line is decelerating. They have flat order growth. Marketplaces are

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<v Speaker 3>scale businesses. Once your top line slows, even if you

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<v Speaker 3>make you know, thirty cents on a dollar for ADS,

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<v Speaker 3>that's not good enough because you our scale isn't growing.

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<v Speaker 3>And that is where I think they're pricing the IP

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<v Speaker 3>appropriately to reflect that.

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<v Speaker 4>That's a good bet.

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<v Speaker 2>If you feel like COVID's coming back, Paul, I do

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<v Speaker 2>not I know, but I'm saying if you do, you know,

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<v Speaker 2>because that would grow their top line, that would masterfully.

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<v Speaker 4>That would at least for maybe there was a.

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<v Speaker 3>Pull forward during the Covid time. I mean, all these

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<v Speaker 3>companies grew one hundred percent plus triple digit growth.

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<v Speaker 1>So I guess for Instacart one of the real questions

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<v Speaker 1>will be valuation. So just walk us through kind of

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<v Speaker 1>where the thing was valued at its peak, when people

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<v Speaker 1>were going nuts getting stuff delivered home, maybe where it

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<v Speaker 1>is now.

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<v Speaker 3>Yeah, so at its peak it was around thirty nine

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<v Speaker 3>billion dollar valuation in twenty twenty one. And that's when

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<v Speaker 3>you know.

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<v Speaker 1>See this, This is what I say, being in an

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<v Speaker 1>old you know, old conjure Wall Street guy, that's Silicon

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<v Speaker 1>Valley valuation. That's the kids you don't want to come

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<v Speaker 1>to the public markets. Then you got to talk to

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<v Speaker 1>people like me.

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<v Speaker 2>That's what happened here.

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<v Speaker 3>Well, and I think back in you know, twenty nineteen

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<v Speaker 3>when Lyft went public, they went public at a twenty

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<v Speaker 3>billion dollar valuation. There is more than two billion in

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<v Speaker 3>an ipo. Well, clearly things have reset completely now and

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<v Speaker 3>I think they're.

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<v Speaker 4>Worth a fifth of that now.

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<v Speaker 2>No lift is worth a gajillion, I mean no, they're

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<v Speaker 2>worth a fifth. Yeah, yeah, exactly, I think uber Yeah.

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<v Speaker 3>So I think that's where instacart. Clearly the valuation is

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<v Speaker 3>a lot more reasonable now. I can see the IPO

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<v Speaker 3>pricing maybe revised upward to around ten to twelve billion,

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<v Speaker 3>based on the initial pricing it's more a to nine billion.

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<v Speaker 3>I can see it being revised slightly higher because of

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<v Speaker 3>that ad revenue, and if they can convince investors at

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<v Speaker 3>the road show that the top line will re accelerate,

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<v Speaker 3>because right now, as I said, it's flat order growth.

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<v Speaker 3>That's not good news when you're a growth story. So

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<v Speaker 3>clearly that top line acceleration is key. But the unit economics,

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<v Speaker 3>as I said, for instacart to look a lot healthier

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<v Speaker 3>than all the other marketplaces, including door, dash and Uber.

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<v Speaker 2>I'll tell you what, Paul, I'd rather get into IPOs

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<v Speaker 2>in this climate then during the you know, the lift

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<v Speaker 2>and Rivian, the heady days of massive valuations, because now

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<v Speaker 2>we're also pessimistic about everything. Right now you have Mande

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<v Speaker 2>coming on, going, Eh, the top line's not gonna grow

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<v Speaker 2>very much. They're gonna have to cut what they are

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<v Speaker 2>actually worth by like four times. And back then it

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<v Speaker 2>was like, who knows, this guy's the limit? You know,

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<v Speaker 2>So at least now you can get in without that

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<v Speaker 2>irrational exuberance.

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<v Speaker 1>I'd rather be a momentum investor than a value investor

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<v Speaker 1>any day of the week because I don't have to

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<v Speaker 1>be right on the names. I just have to jump

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<v Speaker 1>on the mo here. I gotta pick the name, right,

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<v Speaker 1>I gotta pick the valuation, right, I gotta be all

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<v Speaker 1>kinds of right. So is this the beginning?

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<v Speaker 5>Man?

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<v Speaker 4>Deep?

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<v Speaker 1>I mean, this is gonna be a down round, to

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<v Speaker 1>put it in the parlance of private equity.

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<v Speaker 2>Inventry for all of them, right, for arm, for Instacar.

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<v Speaker 1>So does this open up? I kind of feel like

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<v Speaker 1>there's a stigma. There is a stigma to not doing

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<v Speaker 1>down rounds. But now we're gonna have a couple of

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<v Speaker 1>notable names doing down rounds in the public market. Do

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<v Speaker 1>you think that's gonna have an influence on the other

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<v Speaker 1>companies to maybe consider IPOs?

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<v Speaker 3>There will be And look, you're not gonna see a

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<v Speaker 3>lot more delivery companies come to the scene now. Now

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<v Speaker 3>the market is consolidating. That's good news for those ones

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<v Speaker 3>that are left over. So previously you had gopuff and

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<v Speaker 3>you know every new company coming to the scene trying

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<v Speaker 3>to figure out delivery. Well, those days are over. I

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<v Speaker 3>think vcs are quite cautious about investing in this space altogether.

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<v Speaker 3>And I feel once you have consolidation, which is what

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<v Speaker 3>we are seeing with Door, Dash, Uber and to an extent, Instacart,

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<v Speaker 3>that probably will good for the will be good for

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<v Speaker 3>the unit economics. Of these companies.

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<v Speaker 1>ARMS said to consider here's Bloomberg story, ARM said to

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<v Speaker 1>consider raising IPO price range about that that's like dull days.

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<v Speaker 2>Yeah, but that's because they've already brought it down by

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<v Speaker 2>so much. You know, they had their own owner by

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<v Speaker 2>a stake in them that it essentially already owned for

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<v Speaker 2>far more than what they're doing public for now.

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<v Speaker 1>So it's just I mean, ARM, is this week right

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<v Speaker 1>like maybe a Tuesday pricing Tuesday night for Wednesday trade.

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<v Speaker 1>That'd be really interesting to see how that trades. Silicon

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<v Speaker 1>Valleant in general? Is it still all AI right now?

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<v Speaker 1>It's all about generator of AI. This year is the

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<v Speaker 1>year of generator AI. You can lump in chatbots as well,

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<v Speaker 1>and just overall large angrid models foundational models, which is

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<v Speaker 1>why the Apple event. If they don't talk about generator

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<v Speaker 1>AI at this event, they clearly have a problem.

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<v Speaker 4>Because really that's what everyone is hoping for.

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<v Speaker 3>That Apple three trillion dollar company hasn't mentioned generat AAI

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<v Speaker 3>even once?

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<v Speaker 6>Is that right?

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<v Speaker 2>Yes?

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<v Speaker 1>What's why is that thirty seconds?

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<v Speaker 3>Well, because they probably haven't built their foundational model yet

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<v Speaker 3>and they are focused on privacy. When you think about

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<v Speaker 3>large anglid models. It's built on big data sets. Apple

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<v Speaker 3>is a company that has always been focused on privacy,

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<v Speaker 3>and that is what makes them hard to build their

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<v Speaker 3>own large angrid model like a chat GPT or.

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<v Speaker 1>We're going to have you again on this one, because

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<v Speaker 1>I mean, this kind of could be existential for Apple

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<v Speaker 1>if they don't, at least in the minds of investors.

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<v Speaker 4>Dude.

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<v Speaker 2>This morning, Gina Martin Adams on Surveillance was talking about

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<v Speaker 2>how important generative AI is for a hostess exactly if

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<v Speaker 2>it's summers to a Twinkie maker.

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<v Speaker 1>That's what I say. When you hear Tom Keene mentioned

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<v Speaker 1>Twinkie and AI in the same sentence, you know something's up,

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<v Speaker 1>all right, Mandy, thanks so much for joining us men

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<v Speaker 1>deep seeing he's a senior analyst. He runs all of

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<v Speaker 1>our technology research where you have tech analyss literally all

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<v Speaker 1>over the globe Europe, North America and of course Asia

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<v Speaker 1>and Mendeep kind of runs that business for us, and

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<v Speaker 1>we appreciate that.

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<v Speaker 7>You're listening to the team. Ken's live program Bloomberg Markets

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<v Speaker 7>weekdays at ten am Eastern on Bloomberg dot com, the

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<v Speaker 7>iHeartRadio app, and the Bloomberg Business app, or listen on

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<v Speaker 7>demand wherever you get your podcasts.

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<v Speaker 4>We have Rick Caruso with us.

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<v Speaker 2>He's the founder and executive chairman of Caruso, starting out

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<v Speaker 2>life as a lawyer and then transition to Kruso affiliated holdings,

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<v Speaker 2>and they own, among other things, The Grove, which was

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<v Speaker 2>ranked number two on Fortunes's list of the ten highest

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<v Speaker 2>sales generating shopping centers across the country.

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<v Speaker 4>I've always been a fan.

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<v Speaker 2>Of the mall you haven't, Yeah, I love the Westchester

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<v Speaker 2>up in White Plains, Jersey.

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<v Speaker 1>Person nosey, we do malls in New Jersey.

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<v Speaker 2>Yeah, I'm from the great state of Ohio. Of course,

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<v Speaker 2>we have traditionally had a big mallsley state. They started

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<v Speaker 2>I think when I was a kid, so I kind

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<v Speaker 2>of grew up with them fast times. Ridgemont High was

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<v Speaker 2>like the story of my middle school. Rick talk to

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<v Speaker 2>us about the current state of commercial real estate because

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<v Speaker 2>it had been, you know, kind of the one of

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<v Speaker 2>the big fears I would say of twenty twenty three.

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<v Speaker 2>But it seems to be fading a bit as a fear.

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<v Speaker 8>Well, thank you, I think on the retail site listen,

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<v Speaker 8>we do outdoor malls, so all of our properties are

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<v Speaker 8>not covered. I think that's a very different sector. But

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<v Speaker 8>what we're seeing on our properties consumer is still strong,

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<v Speaker 8>Consumer spending is still up. Our growth on our properties

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<v Speaker 8>is double digit in terms of attendance, and our sales

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<v Speaker 8>per square foot is up. So we're having a very

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<v Speaker 8>good year. My fear is that with inflation, with rising

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<v Speaker 8>interest costs, I don't know how long that lasts. But

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<v Speaker 8>right now we're running at at a really good pace.

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<v Speaker 1>What's the occupancy of your malls in general today? Maybe

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<v Speaker 1>relative to pre pre pandemic.

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<v Speaker 9>We're very unique.

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<v Speaker 8>So I'm going to tell you this and you won't

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<v Speaker 8>believe it, but we run at one hundred percent with

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<v Speaker 8>a waiting list. But our properties are incredibly productive. We

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<v Speaker 8>have three in the top ten in the United States.

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<v Speaker 9>We're a different business. Yeah, you know, it's a very.

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<v Speaker 4>It's not strip malls.

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<v Speaker 1>Well, what's the term thing?

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<v Speaker 2>It's like Ridge Hill we have up in Westchester, Polaris.

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<v Speaker 4>And Columbus is like this. What do you think different

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<v Speaker 4>in downtown centers?

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<v Speaker 7>Yeah?

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<v Speaker 9>Like downtown Okay, So.

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<v Speaker 4>Well, what makes it different than a covered mall?

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<v Speaker 8>Because we're creating an environment. Listen, a covered mall is

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<v Speaker 8>an artificial atmosphere that you're asking somebody to go into.

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<v Speaker 9>Right, And people always say.

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<v Speaker 1>Well, we have a good one over in New Jersey,

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<v Speaker 1>the mall of what's it called the Dream Mall.

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<v Speaker 4>Well, you and I have never been there. Happens, that's good.

0:11:01.160 --> 0:11:02.960
<v Speaker 9>That one through a lot of problems.

0:11:03.000 --> 0:11:05.199
<v Speaker 7>I know, I know, but I.

0:11:05.160 --> 0:11:07.840
<v Speaker 8>Think the difference is we're creating an environment for people

0:11:07.920 --> 0:11:11.400
<v Speaker 8>to come and enjoy themselves, relax, have fun, create an

0:11:11.520 --> 0:11:15.200
<v Speaker 8>environment very very different. We have dwell time. We want

0:11:15.200 --> 0:11:18.199
<v Speaker 8>people to stay, we want people to just relax, and

0:11:18.559 --> 0:11:20.800
<v Speaker 8>people respond to it. You know, we're tapping into the

0:11:20.800 --> 0:11:23.040
<v Speaker 8>consumer experience, which I think is all important.

0:11:23.040 --> 0:11:25.600
<v Speaker 2>They'll go without even knowing, without even thinking we're going

0:11:25.600 --> 0:11:27.880
<v Speaker 2>to the mall. They'll go because they want to visit

0:11:27.960 --> 0:11:30.040
<v Speaker 2>a restaurant. We're not even drive through occasionally.

0:11:30.160 --> 0:11:31.959
<v Speaker 8>We're not designing it with the idea that we want

0:11:32.000 --> 0:11:34.400
<v Speaker 8>people to shop. We're designing it with the idea that

0:11:34.440 --> 0:11:37.040
<v Speaker 8>we want people to enjoy themselves, and then they're going

0:11:37.120 --> 0:11:38.360
<v Speaker 8>to go shop because they're there.

0:11:38.559 --> 0:11:40.720
<v Speaker 2>Why do you think though the grove is so popular?

0:11:40.920 --> 0:11:42.320
<v Speaker 4>I mean, where is.

0:11:42.320 --> 0:11:44.200
<v Speaker 9>The grove in Los Angeles? Los Angeles?

0:11:44.240 --> 0:11:47.840
<v Speaker 8>Okay, it's it's popular because it just it makes people

0:11:47.880 --> 0:11:51.360
<v Speaker 8>feel better. It sounds corny, but it enriches your life.

0:11:51.400 --> 0:11:52.120
<v Speaker 9>And you can go.

0:11:52.040 --> 0:11:53.680
<v Speaker 8>There and hang out and have a cup of coffee

0:11:53.679 --> 0:11:56.320
<v Speaker 8>and read the paper and really not spend a dime.

0:11:56.440 --> 0:11:58.080
<v Speaker 8>Or you can go there and spend the day and

0:11:58.120 --> 0:12:01.480
<v Speaker 8>spend a lot of money. But it's the trees, it's

0:12:01.520 --> 0:12:04.600
<v Speaker 8>the fountain, it's the lawn, it's the flowers, it's everything.

0:12:04.640 --> 0:12:07.359
<v Speaker 8>And the shopping is incidental to it in the restaurants,

0:12:07.760 --> 0:12:10.520
<v Speaker 8>and it's curated with the best retailers and restaurants in

0:12:10.559 --> 0:12:11.040
<v Speaker 8>the business.

0:12:11.240 --> 0:12:14.560
<v Speaker 1>Are you adding new malls? Are you taking over existing malls?

0:12:14.600 --> 0:12:17.880
<v Speaker 8>How we've got we've got a pipeline of new projects

0:12:17.920 --> 0:12:20.800
<v Speaker 8>that we're doing, all in the format of outdoor centers,

0:12:21.440 --> 0:12:23.680
<v Speaker 8>and we're going strong with it.

0:12:23.760 --> 0:12:25.920
<v Speaker 1>Are you putting them all in the Austin Texas of

0:12:25.920 --> 0:12:27.880
<v Speaker 1>the world, the nationals and where.

0:12:27.720 --> 0:12:31.679
<v Speaker 8>We're now We're we're growing in southern California and we're

0:12:31.720 --> 0:12:32.720
<v Speaker 8>going to continue to do that.

0:12:32.800 --> 0:12:32.959
<v Speaker 9>Now.

0:12:33.000 --> 0:12:36.280
<v Speaker 8>Listen, we're looking in Florida, and we're looking in other areas.

0:12:36.320 --> 0:12:37.880
<v Speaker 1>There are your primarily in southern California?

0:12:37.920 --> 0:12:38.079
<v Speaker 9>Yeah?

0:12:38.120 --> 0:12:41.120
<v Speaker 1>Gotcha? Okay, So I mean, so give us a sense

0:12:41.120 --> 0:12:44.240
<v Speaker 1>of how southern California. Is you got strikes all across

0:12:44.360 --> 0:12:46.160
<v Speaker 1>Los Angeles and all that type of thing. Give us

0:12:46.160 --> 0:12:48.200
<v Speaker 1>a sense of to southern California general, because we have

0:12:48.520 --> 0:12:52.040
<v Speaker 1>someone here at Bloomberg in our editorial who's very bullish

0:12:52.120 --> 0:12:53.040
<v Speaker 1>on California.

0:12:53.200 --> 0:12:55.320
<v Speaker 4>H Matt Winkler, the guy who founded Blooo News.

0:12:55.720 --> 0:12:57.600
<v Speaker 1>He found a Bloomberg News and he's written a number

0:12:57.600 --> 0:13:03.040
<v Speaker 1>of editorials extolling the virtues of not only Los Angeles,

0:13:03.080 --> 0:13:03.360
<v Speaker 1>but you.

0:13:03.360 --> 0:13:06.400
<v Speaker 2>Can strength of the California economy essentially exactly exactly.

0:13:06.160 --> 0:13:08.400
<v Speaker 8>I think the California economy, listen, is strong. It's a

0:13:08.400 --> 0:13:12.120
<v Speaker 8>massive economy right globally, but the reality is we have

0:13:12.240 --> 0:13:13.840
<v Speaker 8>enormous challenges in California.

0:13:13.960 --> 0:13:16.920
<v Speaker 2>I have a viewer writing in for a question with

0:13:16.920 --> 0:13:20.160
<v Speaker 2>a question for Rick, and essentially it comes down to

0:13:20.200 --> 0:13:20.679
<v Speaker 2>the same thing.

0:13:20.720 --> 0:13:21.800
<v Speaker 4>It's about the economy.

0:13:22.720 --> 0:13:25.560
<v Speaker 2>Viewer, listener, we have you know, we're a radio, but

0:13:25.559 --> 0:13:29.200
<v Speaker 2>we're also streaming on YouTube. He asked, is do you

0:13:29.240 --> 0:13:33.559
<v Speaker 2>anticipate hiring to slow on your properties as the economy slows,

0:13:33.640 --> 0:13:37.120
<v Speaker 2>or as inflation remains higher, or as the consumer weekends.

0:13:37.160 --> 0:13:40.559
<v Speaker 2>Are you looking forward with concern to any of those things?

0:13:41.120 --> 0:13:44.199
<v Speaker 8>Well, I'm concerned about the consumer weekening. The consumer has

0:13:44.240 --> 0:13:47.480
<v Speaker 8>to weaken, right, I mean, you've got rising interest rate

0:13:47.960 --> 0:13:50.600
<v Speaker 8>and you still have inflation, and prices are high, and

0:13:50.679 --> 0:13:53.960
<v Speaker 8>savings are getting lower, and the default rates on credit

0:13:53.960 --> 0:13:55.959
<v Speaker 8>cards are coming up, which we've seen that data.

0:13:56.840 --> 0:13:59.480
<v Speaker 9>So it has to happen. It's just a question of time.

0:14:00.080 --> 0:14:02.040
<v Speaker 8>But I think all of us have to reorganize our

0:14:02.080 --> 0:14:04.679
<v Speaker 8>companies around the fact that we've got a higher tenure

0:14:05.200 --> 0:14:07.400
<v Speaker 8>and it's probably going to remain high for a while,

0:14:07.760 --> 0:14:12.320
<v Speaker 8>and it's chewing into free cash flow of every company,

0:14:12.360 --> 0:14:14.040
<v Speaker 8>and so we have to be smarter about how we

0:14:14.080 --> 0:14:17.600
<v Speaker 8>spend our money, which may mean slowering our hiring and

0:14:17.679 --> 0:14:20.480
<v Speaker 8>slowering growth and slowering cap X. I mean, it's going

0:14:20.520 --> 0:14:22.200
<v Speaker 8>to have an impact, which I worry about.

0:14:22.720 --> 0:14:27.160
<v Speaker 1>Theft is something that I've heard more from retailers earnings calls,

0:14:27.160 --> 0:14:31.200
<v Speaker 1>and they call it shrink. It's just been extraordinary and

0:14:31.240 --> 0:14:32.320
<v Speaker 1>it looks organized.

0:14:32.320 --> 0:14:33.000
<v Speaker 9>It's insane.

0:14:33.040 --> 0:14:34.920
<v Speaker 1>So can you give us a sense kind of from

0:14:34.960 --> 0:14:36.760
<v Speaker 1>your perspective what this means for the industry.

0:14:37.200 --> 0:14:40.400
<v Speaker 8>Well, here's a problem. In Los Angeles County. We have

0:14:40.440 --> 0:14:43.440
<v Speaker 8>a no bail system, so you can get arrested and

0:14:43.480 --> 0:14:46.800
<v Speaker 8>you're out within an hour, even if it's a felony.

0:14:47.280 --> 0:14:49.840
<v Speaker 8>If you steal under nine hundred and fifty dollars plus

0:14:49.880 --> 0:14:55.520
<v Speaker 8>or minus, it's a misdemeanor. And these theft rings are organized.

0:14:55.520 --> 0:14:58.760
<v Speaker 8>I mean, it's organized crime, and they're mobs, and we've

0:14:58.760 --> 0:15:00.440
<v Speaker 8>got to change the rules, and we've got to get

0:15:00.440 --> 0:15:03.720
<v Speaker 8>elected officials that actually have some backbone and say we're

0:15:03.760 --> 0:15:06.320
<v Speaker 8>not going to allow this to happen anymore. And let's

0:15:06.320 --> 0:15:10.200
<v Speaker 8>hold criminals accountable. They need to be incarcerated if they're

0:15:10.240 --> 0:15:13.280
<v Speaker 8>a ring and they're repeat offenders. And then of course

0:15:13.320 --> 0:15:15.600
<v Speaker 8>we've got to give people a chance for you know,

0:15:15.920 --> 0:15:19.040
<v Speaker 8>rebuild their lives and whatnot. But what's happening in southern

0:15:19.040 --> 0:15:21.600
<v Speaker 8>California right now with the smash and grabs are in

0:15:21.640 --> 0:15:23.920
<v Speaker 8>San Francisco. You can't tolerate that.

0:15:23.840 --> 0:15:24.840
<v Speaker 9>In business, do you?

0:15:25.040 --> 0:15:28.160
<v Speaker 8>I mean, and it's killing small business, big business.

0:15:28.280 --> 0:15:32.400
<v Speaker 2>If you if you own you know, you know, essentially

0:15:32.400 --> 0:15:35.760
<v Speaker 2>an outdoor shopping community like the grove, do you bring

0:15:35.760 --> 0:15:39.080
<v Speaker 2>in an extra you know, police force, auxiliary cops. Do

0:15:39.120 --> 0:15:43.880
<v Speaker 2>you try and you know, get the employees to do

0:15:43.920 --> 0:15:44.600
<v Speaker 2>something about it?

0:15:44.640 --> 0:15:46.560
<v Speaker 4>I mean, how do you how do you We don't.

0:15:46.400 --> 0:15:48.360
<v Speaker 8>Want we don't want employees to engage. But what we

0:15:48.440 --> 0:15:51.240
<v Speaker 8>do on all of our properties, we have armed security

0:15:51.560 --> 0:15:55.280
<v Speaker 8>and we have extensive camera systems. We have equipment that

0:15:55.360 --> 0:15:58.960
<v Speaker 8>can actually identify people, and so we're very sophisticated in

0:15:58.960 --> 0:16:01.920
<v Speaker 8>our properties. But the problem is ninety percent of the

0:16:02.000 --> 0:16:05.360
<v Speaker 8>businesses in LA are small businesses. They can't afford to

0:16:05.360 --> 0:16:07.720
<v Speaker 8>do that, and they get one smash and grab that

0:16:07.720 --> 0:16:11.560
<v Speaker 8>could be their monthly profit. So what's happening I think

0:16:11.600 --> 0:16:15.680
<v Speaker 8>in Southern California LA is the responsibility to keep people

0:16:15.720 --> 0:16:18.640
<v Speaker 8>safe is getting pushed to the private sector because we

0:16:18.680 --> 0:16:20.760
<v Speaker 8>have a shortage of cops and we have a shortage

0:16:20.760 --> 0:16:24.280
<v Speaker 8>of again, elected officials. I think that are actually dedicated

0:16:24.360 --> 0:16:27.440
<v Speaker 8>to making sure that our communities are safe, and we're

0:16:27.480 --> 0:16:30.040
<v Speaker 8>picking that up, and that's not good business.

0:16:30.320 --> 0:16:32.560
<v Speaker 9>We're smart for the community long term.

0:16:32.600 --> 0:16:35.200
<v Speaker 1>Is that one of the biggest challenges for Southern California

0:16:35.200 --> 0:16:36.000
<v Speaker 1>in general? Do you think?

0:16:36.120 --> 0:16:37.840
<v Speaker 8>I think so. I think it's a big challenge for

0:16:37.880 --> 0:16:38.840
<v Speaker 8>California in general.

0:16:39.720 --> 0:16:41.960
<v Speaker 2>For New York right even though we have an ex

0:16:42.040 --> 0:16:43.600
<v Speaker 2>cop here in office, and I think a lot of

0:16:43.600 --> 0:16:45.720
<v Speaker 2>people expected the crime to change on the day he

0:16:45.800 --> 0:16:47.440
<v Speaker 2>came in and it hasn't.

0:16:47.800 --> 0:16:50.000
<v Speaker 8>Yeah, and you have a big police force, which we

0:16:50.040 --> 0:16:52.560
<v Speaker 8>don't have in LA Is that right? Yeah, I mean

0:16:52.600 --> 0:16:55.040
<v Speaker 8>you have almost five times as many cops as we

0:16:55.080 --> 0:16:56.080
<v Speaker 8>do in Los Angeles.

0:16:56.600 --> 0:17:00.520
<v Speaker 1>Really I didn't know that. Okay, very interesting stuff there, Ricrusia,

0:17:00.560 --> 0:17:02.560
<v Speaker 1>thanks so much for taking the time to join us

0:17:02.600 --> 0:17:04.359
<v Speaker 1>here today. Really fascinating discussion.

0:17:04.520 --> 0:17:07.040
<v Speaker 4>We ought to do the show from the growth. We

0:17:07.040 --> 0:17:07.480
<v Speaker 4>should do that.

0:17:07.680 --> 0:17:09.600
<v Speaker 2>Let's go, let's go get out, get out to the

0:17:09.600 --> 0:17:13.240
<v Speaker 2>west coast and really dive into the economics and businesses

0:17:13.240 --> 0:17:13.919
<v Speaker 2>of California.

0:17:13.960 --> 0:17:15.399
<v Speaker 1>I think we can do that and get some support.

0:17:15.440 --> 0:17:16.119
<v Speaker 4>I would like to do that.

0:17:16.160 --> 0:17:17.480
<v Speaker 7>We hope they have you all right, Rick.

0:17:17.359 --> 0:17:19.200
<v Speaker 1>Thanks so much for joining us. Ricruso is a founder

0:17:19.200 --> 0:17:22.840
<v Speaker 1>and executive chairman of Cruser talking about the retail business

0:17:22.880 --> 0:17:25.720
<v Speaker 1>and the retail business on the outdoor malls, if you will,

0:17:26.400 --> 0:17:28.640
<v Speaker 1>quite vibrant relative to kind of what you hear from

0:17:28.640 --> 0:17:30.760
<v Speaker 1>other parts of some of the retail. But retail in

0:17:30.840 --> 0:17:33.440
<v Speaker 1>general has been good, the consumer has been good. The

0:17:33.520 --> 0:17:35.920
<v Speaker 1>question now is just kind of going forward with the

0:17:35.960 --> 0:17:37.200
<v Speaker 1>higher rates and all that type of thing.

0:17:38.000 --> 0:17:41.119
<v Speaker 7>You're listening to The tape cats are live program Bloomberg

0:17:41.200 --> 0:17:44.760
<v Speaker 7>Markets weekdays at ten am Eastern on Bloomberg Radio, the

0:17:44.840 --> 0:17:48.080
<v Speaker 7>tune in app, Bloomberg dot Com, and the Bloomberg Business App.

0:17:48.080 --> 0:17:50.920
<v Speaker 7>You can also listen live on Amazon Alexa from our

0:17:50.920 --> 0:17:56.800
<v Speaker 7>flagship New York station, Just say Alexa play Bloomberg eleven thirty.

0:17:56.560 --> 0:18:00.840
<v Speaker 1>Big Takes story right down Matt's alley. Here, Monica Raymlandt

0:18:00.880 --> 0:18:04.840
<v Speaker 1>joins this. She's the auto industry disruption reporter. How about

0:18:04.840 --> 0:18:07.160
<v Speaker 1>that with Bloomberg News. She's got the story out there

0:18:07.280 --> 0:18:11.639
<v Speaker 1>entitled Germany Frets Volkswagen is heading down the wrong or

0:18:11.720 --> 0:18:14.920
<v Speaker 1>down the road to nowhere. Yeah, so, Monica, thanks much

0:18:14.920 --> 0:18:17.560
<v Speaker 1>for joining us via zoom her. What's kind of the

0:18:17.560 --> 0:18:20.920
<v Speaker 1>thesis thesis of your story? I thought v Volkswagen's going

0:18:21.080 --> 0:18:21.800
<v Speaker 1>all in EV.

0:18:23.160 --> 0:18:27.239
<v Speaker 10>Oh, definitely. I wouldn't say that they're not focused on

0:18:27.280 --> 0:18:30.359
<v Speaker 10>their EV strategy. But really, what the concern is is

0:18:30.400 --> 0:18:35.080
<v Speaker 10>that Volkswagen is sort of atrophying market share in China

0:18:35.119 --> 0:18:37.160
<v Speaker 10>when it comes to EV's, when it comes to competing

0:18:37.160 --> 0:18:39.960
<v Speaker 10>with Tesla, when it comes to competing with BYD, and

0:18:40.880 --> 0:18:43.520
<v Speaker 10>basically the company needs to sort of catch up and

0:18:43.880 --> 0:18:47.280
<v Speaker 10>redo their strategy and figure out how to deliver to

0:18:47.320 --> 0:18:50.600
<v Speaker 10>the Chinese market what the Chinese have come to expect

0:18:51.560 --> 0:18:54.760
<v Speaker 10>it's a unique situation because basically during the pandemic, when

0:18:54.760 --> 0:18:58.160
<v Speaker 10>everyone was sort of triaging their own issues back at home,

0:18:59.200 --> 0:19:02.240
<v Speaker 10>China really went all in with EV's, with their infrastructure,

0:19:02.320 --> 0:19:06.159
<v Speaker 10>with supporting their their startups there, and the scene completely changed.

0:19:06.200 --> 0:19:09.639
<v Speaker 10>They made leaps and bounds when it came to software technology,

0:19:09.640 --> 0:19:12.399
<v Speaker 10>when it came to infotainment, when it came to in

0:19:12.480 --> 0:19:17.760
<v Speaker 10>car experiences, and now Volkswagen and other legacy carmakers are

0:19:17.840 --> 0:19:20.760
<v Speaker 10>looking at the market and realizing, you know, the Chinese

0:19:20.800 --> 0:19:23.080
<v Speaker 10>are doing it really, really well when it comes to

0:19:23.240 --> 0:19:25.119
<v Speaker 10>when it comes to EV's, and they have to sort

0:19:25.160 --> 0:19:27.080
<v Speaker 10>of find a way to catch up. And the bigger

0:19:27.160 --> 0:19:29.600
<v Speaker 10>picture is that this is a big concern for Germany

0:19:30.000 --> 0:19:32.800
<v Speaker 10>because the auto industry plays such a huge role in

0:19:32.840 --> 0:19:35.959
<v Speaker 10>the macro environment, in the economy, and you know, if

0:19:36.000 --> 0:19:38.680
<v Speaker 10>Folkswagen fails to get this right, it's going to have

0:19:38.720 --> 0:19:41.520
<v Speaker 10>an impact on, you know, on their domestic situation, on

0:19:41.560 --> 0:19:42.360
<v Speaker 10>the domestic.

0:19:42.040 --> 0:19:44.439
<v Speaker 2>I mean, I think it's an amazing story on so

0:19:44.560 --> 0:19:48.560
<v Speaker 2>many levels, Monica. The first thing that I that I

0:19:48.640 --> 0:19:52.800
<v Speaker 2>was wondering about is did Deese, Herbert Deese leave Folkswagen

0:19:52.880 --> 0:19:56.600
<v Speaker 2>in the situation, or is Bluema, you know, not executing

0:19:56.680 --> 0:20:00.560
<v Speaker 2>on the d strategy well enough. Then I also thought about,

0:20:00.680 --> 0:20:03.440
<v Speaker 2>you know, if this is a security issue for Germany

0:20:03.520 --> 0:20:06.480
<v Speaker 2>as well as an economic issue, how much ConTroll does

0:20:06.520 --> 0:20:09.679
<v Speaker 2>the state feel like it can take over this behemoth?

0:20:09.760 --> 0:20:13.360
<v Speaker 2>Because if things go wrong, it's not just for the

0:20:13.720 --> 0:20:17.840
<v Speaker 2>Porsche piche family a problem, It's a problem for the

0:20:18.000 --> 0:20:20.960
<v Speaker 2>entire country and economy. So I think there's so many

0:20:20.960 --> 0:20:24.720
<v Speaker 2>different threads that are fascinating. What happened to the tens

0:20:24.720 --> 0:20:29.240
<v Speaker 2>of billions of dollars that Deese was investing in becoming

0:20:29.240 --> 0:20:33.520
<v Speaker 2>an EV maker, becoming a software company. I remember headlines

0:20:33.520 --> 0:20:36.800
<v Speaker 2>out from Rauvoald that were like thirty billion dollars or

0:20:36.840 --> 0:20:39.600
<v Speaker 2>fifty billion dollars? Are they spending that money? Is it

0:20:39.640 --> 0:20:40.560
<v Speaker 2>getting them anywhere?

0:20:41.760 --> 0:20:42.040
<v Speaker 3>Yeah?

0:20:42.080 --> 0:20:45.840
<v Speaker 10>Absolutely great questions all around on the investment question.

0:20:46.040 --> 0:20:48.919
<v Speaker 2>Sorry, I just thought the story moved me. Honestly, I

0:20:48.960 --> 0:20:52.600
<v Speaker 2>really really think it's fantastic. I recommend to our listeners

0:20:52.600 --> 0:20:55.040
<v Speaker 2>and viewers to check it out. I just it blew

0:20:55.080 --> 0:20:57.000
<v Speaker 2>me away this morning, So I should have read it

0:20:57.080 --> 0:20:58.600
<v Speaker 2>last night. I wouldn't have been able to sleep if

0:20:58.600 --> 0:20:58.880
<v Speaker 2>I did.

0:20:58.920 --> 0:20:59.520
<v Speaker 4>All right, So the.

0:20:59.440 --> 0:21:03.560
<v Speaker 10>Money right, So on the money part No, and the

0:21:03.640 --> 0:21:07.000
<v Speaker 10>investment is money is still there. Volkswagen is an investing

0:21:07.119 --> 0:21:08.919
<v Speaker 10>I think total over the next five years something like

0:21:08.920 --> 0:21:11.080
<v Speaker 10>one hundred and eighty billion, and two thirds of that

0:21:11.160 --> 0:21:12.879
<v Speaker 10>is going to evs. Don't quote me on that, I

0:21:12.920 --> 0:21:14.399
<v Speaker 10>have to The numbers are a bit fuzzy.

0:21:14.400 --> 0:21:15.360
<v Speaker 4>In my head, it's a lot, but.

0:21:15.280 --> 0:21:19.080
<v Speaker 10>They're still it's a lot. Yeah, and you're absolutely right.

0:21:19.160 --> 0:21:23.760
<v Speaker 10>Deese was, in my mind and in my assessment, totally

0:21:23.800 --> 0:21:26.960
<v Speaker 10>the innovator. He had the long term vision for where

0:21:27.000 --> 0:21:28.959
<v Speaker 10>the where the car industry was going and where it

0:21:29.000 --> 0:21:31.080
<v Speaker 10>needed to go, where Volkswagen needed to go if it

0:21:31.160 --> 0:21:34.680
<v Speaker 10>really wanted to compete with Tesla and you know, eventually

0:21:34.680 --> 0:21:38.360
<v Speaker 10>the Chinese and one of his big you know, one

0:21:38.400 --> 0:21:42.359
<v Speaker 10>of his big strategic plans or moves, was this idea

0:21:42.400 --> 0:21:44.560
<v Speaker 10>of vertical integration. We got to get control of the

0:21:44.560 --> 0:21:47.000
<v Speaker 10>battery supply chain and that was you know why he

0:21:47.240 --> 0:21:49.320
<v Speaker 10>really went all in with Power Code, creating their own

0:21:49.440 --> 0:21:52.399
<v Speaker 10>battery company. He thought, you know, we have to go

0:21:52.440 --> 0:21:54.399
<v Speaker 10>in all in on software. We have to create our

0:21:54.440 --> 0:21:57.359
<v Speaker 10>own software unit. We have to control that as well,

0:21:57.400 --> 0:21:59.920
<v Speaker 10>in order to control the profit pools that subsequently come

0:22:00.280 --> 0:22:02.720
<v Speaker 10>from in car entertainment, and so he was all about

0:22:03.000 --> 0:22:05.680
<v Speaker 10>sort of focusing on what Volkswagen could do on its own,

0:22:05.920 --> 0:22:08.560
<v Speaker 10>making Volkswagen into sort of more of a tech company.

0:22:08.640 --> 0:22:12.880
<v Speaker 10>As you know, the car becomes more of a sort

0:22:12.880 --> 0:22:14.760
<v Speaker 10>of a living room on wheels or sort of more

0:22:14.800 --> 0:22:18.159
<v Speaker 10>like a mobile phone on wheels. That people's expectations, customer

0:22:18.160 --> 0:22:21.200
<v Speaker 10>expectations have sort of moved in the direction of smartphone

0:22:21.280 --> 0:22:23.879
<v Speaker 10>apps and services, and you needed to be able to

0:22:23.920 --> 0:22:27.159
<v Speaker 10>offer that in car. And so his strategy was, well,

0:22:27.240 --> 0:22:28.960
<v Speaker 10>let's do it on our own so we can control

0:22:29.000 --> 0:22:32.520
<v Speaker 10>more of the more of the profit pools. And that

0:22:32.760 --> 0:22:35.359
<v Speaker 10>maybe turned out to be sort of the Achilles Heel

0:22:36.320 --> 0:22:39.240
<v Speaker 10>of Deese in addition to his his management style. That

0:22:39.400 --> 0:22:41.600
<v Speaker 10>I would say, there's a big difference. There's a difference

0:22:41.640 --> 0:22:44.399
<v Speaker 10>between Dsee and Bluma, and that Dees, You're right. Deese

0:22:44.400 --> 0:22:48.000
<v Speaker 10>did bring a lot of these innovative projects into the

0:22:48.000 --> 0:22:50.960
<v Speaker 10>company and Bluma is now sort of carrying those forward

0:22:51.000 --> 0:22:54.720
<v Speaker 10>and bringing those along. And I would say, you know,

0:22:54.760 --> 0:22:59.199
<v Speaker 10>Bluma has totally Oliver Blooma, the new CEO, who is

0:22:59.240 --> 0:23:05.320
<v Speaker 10>also currently the CEO of Porsha, he is really he's

0:23:05.480 --> 0:23:07.760
<v Speaker 10>he's going all in with the battery strategy. He's still

0:23:07.800 --> 0:23:11.119
<v Speaker 10>supporting Carriot the software unit and saying we're still gonna,

0:23:11.520 --> 0:23:14.040
<v Speaker 10>you know, back carry it's efforts one hundred percent to

0:23:14.480 --> 0:23:17.440
<v Speaker 10>to create the premium platform for the Audi and Porsha vehicles,

0:23:17.480 --> 0:23:22.280
<v Speaker 10>for the Emacon, for the Q six Etron, and then

0:23:22.400 --> 0:23:25.760
<v Speaker 10>you know, using the company's resources to to you know,

0:23:25.960 --> 0:23:29.360
<v Speaker 10>broaden their their offering for electric electric vehicles.

0:23:29.400 --> 0:23:33.040
<v Speaker 2>I feel like that just they're they're slow to catch

0:23:33.119 --> 0:23:35.560
<v Speaker 2>up and they can't really knock the ball out of

0:23:35.600 --> 0:23:39.600
<v Speaker 2>the park when it comes to you know, range, they

0:23:39.640 --> 0:23:42.719
<v Speaker 2>don't do as well as GM has four hundred and

0:23:42.760 --> 0:23:46.119
<v Speaker 2>fifty miles of range in their EV pickup trucks. Now

0:23:46.160 --> 0:23:48.639
<v Speaker 2>they have gigantic batteries to support that two hundred ten

0:23:48.720 --> 0:23:52.760
<v Speaker 2>kilowatt packs, but still they have it right, And.

0:23:54.160 --> 0:23:56.760
<v Speaker 4>It doesn't seem like, uh.

0:23:56.840 --> 0:23:59.959
<v Speaker 2>Porscha should only have one EV model out at this

0:24:00.080 --> 0:24:02.199
<v Speaker 2>stage in the game. Why don't they already have an

0:24:02.240 --> 0:24:05.080
<v Speaker 2>EMA Coon, Why don't they already have an E version

0:24:05.119 --> 0:24:05.959
<v Speaker 2>of the nine to eleven?

0:24:06.080 --> 0:24:06.159
<v Speaker 11>Like?

0:24:06.200 --> 0:24:07.720
<v Speaker 4>What is taking them so long?

0:24:08.720 --> 0:24:13.040
<v Speaker 10>Yeah, it's definitely the software issue. So by creating, you know,

0:24:13.119 --> 0:24:15.720
<v Speaker 10>by having a legacy car maker that really knows German

0:24:15.760 --> 0:24:19.280
<v Speaker 10>engine engineering really well. To have them pivot and suddenly

0:24:19.359 --> 0:24:21.919
<v Speaker 10>start doing software, it's a completely different process. It's a

0:24:21.920 --> 0:24:25.520
<v Speaker 10>completely different ballgame, it's a completely different sport, and they

0:24:25.560 --> 0:24:28.639
<v Speaker 10>had to sort of learn from zero how to do it,

0:24:28.680 --> 0:24:32.080
<v Speaker 10>how the processes work, how you develop software, and that

0:24:32.200 --> 0:24:35.720
<v Speaker 10>led to, you know, delays when it came to the

0:24:36.200 --> 0:24:40.639
<v Speaker 10>launch of the platform that the EMA coon is going

0:24:40.680 --> 0:24:42.480
<v Speaker 10>to be based on. It was supposed to be out

0:24:42.520 --> 0:24:45.199
<v Speaker 10>I think about two years ago already, and that was

0:24:45.320 --> 0:24:47.680
<v Speaker 10>that was one of the things ai Audi and Pousha.

0:24:47.880 --> 0:24:51.520
<v Speaker 10>These models that are coming out for Audi and Posha,

0:24:52.200 --> 0:24:54.560
<v Speaker 10>these electric models, the models that are going to come

0:24:54.560 --> 0:24:57.240
<v Speaker 10>from between twenty twenty four and twenty twenty eight, are

0:24:57.280 --> 0:25:00.320
<v Speaker 10>supposed to make up about fifty percent of folks swagging

0:25:00.359 --> 0:25:04.080
<v Speaker 10>revenues in that time period. So there, you know, if

0:25:04.080 --> 0:25:05.520
<v Speaker 10>they don't do that premium.

0:25:05.280 --> 0:25:07.440
<v Speaker 4>Platform, eleven or twelve brands.

0:25:07.119 --> 0:25:10.199
<v Speaker 10>Right, yeah, exactly. No, I mean Audi and Pousha are

0:25:10.240 --> 0:25:12.560
<v Speaker 10>really the you know, the big money makers. I mean,

0:25:12.600 --> 0:25:15.359
<v Speaker 10>Poorsha is no longer technically a cash cow since the

0:25:15.400 --> 0:25:18.240
<v Speaker 10>I p O they're no longer sharing their profits with Volkswagen.

0:25:18.480 --> 0:25:21.240
<v Speaker 10>But for Audi it's really key, it's really critical that

0:25:21.240 --> 0:25:25.280
<v Speaker 10>they get this this platform, this uh premium platform from

0:25:25.320 --> 0:25:29.440
<v Speaker 10>carry it out to build their their their model lineup,

0:25:29.880 --> 0:25:31.320
<v Speaker 10>and they haven't been able to do that because of

0:25:31.320 --> 0:25:33.639
<v Speaker 10>the delays. Basically it was it was a struggle for

0:25:33.680 --> 0:25:37.240
<v Speaker 10>carry it for the software unit because they've they've had

0:25:37.240 --> 0:25:40.639
<v Speaker 10>to do one one software platform for the Volkswagen, this

0:25:40.720 --> 0:25:43.760
<v Speaker 10>other premium platform for for Audi and Pousha, and then

0:25:43.800 --> 0:25:47.280
<v Speaker 10>they also had this SSP platform, this scalable unified platform

0:25:47.320 --> 0:25:49.680
<v Speaker 10>for all the brands. That's sort of the longtime vision

0:25:49.720 --> 0:25:52.520
<v Speaker 10>that Deese had and that's you know, sort of up

0:25:52.560 --> 0:25:54.520
<v Speaker 10>in the air at this point about if and when

0:25:54.560 --> 0:25:55.879
<v Speaker 10>that's that's going to come to Fruition.

0:25:56.200 --> 0:25:58.159
<v Speaker 1>Hey, Monica, thanks so much for joining us. Really appreciate

0:25:58.200 --> 0:26:00.959
<v Speaker 1>getting some of your time. Is Matt med a fantastic

0:26:01.720 --> 0:26:04.879
<v Speaker 1>piece of work there, Monica Raymond, Auto's industry disruption reporter

0:26:04.920 --> 0:26:09.000
<v Speaker 1>for Bloomberg News. Out the Big Take story today on

0:26:09.040 --> 0:26:13.320
<v Speaker 1>the Bloomberg terminal entitled Germany Fretz Volkswagen is heading down

0:26:13.440 --> 0:26:15.399
<v Speaker 1>the road to nowhere. So check that out on the

0:26:15.480 --> 0:26:19.480
<v Speaker 1>terminal or Bloomberg dot com slash Big Take. Those are

0:26:19.720 --> 0:26:23.359
<v Speaker 1>really deeply reported stories, great stuff. Highly recommend it.

0:26:24.240 --> 0:26:28.120
<v Speaker 7>You're listening to the Team Can't Live program Bloomberg Markets

0:26:28.119 --> 0:26:31.240
<v Speaker 7>weekdays at ten am Eastern on Bloomberg dot com, the

0:26:31.320 --> 0:26:34.439
<v Speaker 7>iHeartRadio app and the Bloomberg Business app, or listen on

0:26:34.520 --> 0:26:36.600
<v Speaker 7>demand wherever you get your podcasts.

0:26:39.119 --> 0:26:43.159
<v Speaker 1>There are old sky divers and Bold skyde divers, but

0:26:43.240 --> 0:26:47.120
<v Speaker 1>there are no old Bold skydivers. That's a good one.

0:26:47.720 --> 0:26:50.439
<v Speaker 1>I guess you can apply that to investing as a certainly.

0:26:50.440 --> 0:26:53.399
<v Speaker 1>Our next guest does that very well. Jessica Rabe joins us.

0:26:53.400 --> 0:26:55.520
<v Speaker 1>She's a founder of Data Trek Research. We love the

0:26:55.560 --> 0:26:57.960
<v Speaker 1>folks at Data Trek. Lots of really smart research comes

0:26:58.000 --> 0:26:58.480
<v Speaker 1>out of there.

0:26:58.600 --> 0:27:00.959
<v Speaker 2>Now, you said Rabe, think it's Raba.

0:27:02.520 --> 0:27:06.560
<v Speaker 1>Let's hear Jesse here. Let's say you Jessica Rade.

0:27:06.560 --> 0:27:08.920
<v Speaker 5>You are correct. Thank you so much for having me, Matt.

0:27:09.160 --> 0:27:10.320
<v Speaker 5>I'm very excited to be.

0:27:10.320 --> 0:27:12.879
<v Speaker 1>On all right, Jessica. I like how you kind of

0:27:12.920 --> 0:27:15.159
<v Speaker 1>bring together the skydiving thing, which, by the way, we

0:27:15.200 --> 0:27:16.920
<v Speaker 1>have to talk about that at some point. Who does

0:27:16.960 --> 0:27:20.280
<v Speaker 1>that willingly end investing? So how do you bring the

0:27:20.320 --> 0:27:20.800
<v Speaker 1>two together?

0:27:22.200 --> 0:27:25.359
<v Speaker 11>Sure? Yeah, so to me, skydiving is an amplified version

0:27:25.480 --> 0:27:27.600
<v Speaker 11>of life and even investing in that.

0:27:27.680 --> 0:27:29.960
<v Speaker 5>It's a masterclass in risk management.

0:27:30.280 --> 0:27:33.280
<v Speaker 11>So, like you said at the top, they saying they're

0:27:33.359 --> 0:27:36.240
<v Speaker 11>in skydiving is very common. One. There are old skydivers

0:27:36.280 --> 0:27:40.000
<v Speaker 11>and bold skydivers, but there are no old bold skydivers.

0:27:40.160 --> 0:27:44.240
<v Speaker 11>So no matter anyone's experience, both skydiving and investing are processed,

0:27:44.280 --> 0:27:46.320
<v Speaker 11>driven disciplines with small.

0:27:46.040 --> 0:27:48.680
<v Speaker 5>Margins for air for error.

0:27:49.040 --> 0:27:52.200
<v Speaker 11>So ultimately it helps helps teach you how to confront

0:27:52.280 --> 0:27:56.359
<v Speaker 11>natural human fear and overcome it by sticking to a process,

0:27:56.720 --> 0:28:00.600
<v Speaker 11>staying president and it's very important to remain calm and

0:28:00.680 --> 0:28:03.160
<v Speaker 11>high pressure pressure situations.

0:28:03.840 --> 0:28:05.960
<v Speaker 2>All Right, So I have to say that I love

0:28:06.480 --> 0:28:09.520
<v Speaker 2>now you skydiving, but I'm not licensed, so I still

0:28:09.560 --> 0:28:12.240
<v Speaker 2>have to get strapped to a big man's back or

0:28:12.520 --> 0:28:17.719
<v Speaker 2>to his chest, unlike Jessica, because I've gone seven times

0:28:18.280 --> 0:28:23.320
<v Speaker 2>and uh, Jessica, I'm guessing you've done more. Uh.

0:28:23.400 --> 0:28:25.400
<v Speaker 11>Yes, I'm still a baby in the sport, but I've

0:28:25.400 --> 0:28:28.639
<v Speaker 11>done one hundred and fourteen solo skydis at this point.

0:28:29.480 --> 0:28:31.479
<v Speaker 2>Wow, and do you pack your own shoot or how

0:28:31.480 --> 0:28:32.240
<v Speaker 2>does that all work?

0:28:32.240 --> 0:28:32.800
<v Speaker 4>I'm wondering.

0:28:33.800 --> 0:28:36.520
<v Speaker 11>Yep, that's part of getting licensed. You have to know

0:28:36.680 --> 0:28:39.360
<v Speaker 11>how to how to pack pack your own parachuting and

0:28:39.720 --> 0:28:41.440
<v Speaker 11>quite frankly, you want to you want to know your

0:28:41.440 --> 0:28:44.600
<v Speaker 11>own equipment, and uh, you want to know how to pack,

0:28:44.680 --> 0:28:46.880
<v Speaker 11>because then you're the way that your can it be

0:28:46.960 --> 0:28:48.920
<v Speaker 11>opened is more reliable.

0:28:50.640 --> 0:28:51.240
<v Speaker 1>I was strung.

0:28:51.520 --> 0:28:53.400
<v Speaker 2>I read your note as soon as I saw it

0:28:53.480 --> 0:28:54.560
<v Speaker 2>hit my inbox, and I.

0:28:54.480 --> 0:28:55.760
<v Speaker 4>Thought it was really cool.

0:28:55.840 --> 0:28:59.600
<v Speaker 2>The parallels between investing in skydiving that I'd never thought of.

0:29:01.000 --> 0:29:04.000
<v Speaker 2>The only difference for me and probably for most people

0:29:04.040 --> 0:29:07.640
<v Speaker 2>listening in terms of retail investing is I don't pack

0:29:07.720 --> 0:29:10.720
<v Speaker 2>my own shoot in the markets, right. I don't even

0:29:10.720 --> 0:29:13.080
<v Speaker 2>have the ability to know how to do that. I

0:29:13.120 --> 0:29:15.760
<v Speaker 2>need to leave it to people like you and Nick

0:29:15.920 --> 0:29:17.760
<v Speaker 2>to pack my shoot for me because I just don't

0:29:17.760 --> 0:29:19.760
<v Speaker 2>have the time to do the research, if you know

0:29:19.760 --> 0:29:20.120
<v Speaker 2>what I mean.

0:29:21.520 --> 0:29:25.160
<v Speaker 5>Yeah, sure, absolutely, and yeah I mean so, there's.

0:29:24.760 --> 0:29:29.360
<v Speaker 11>So many parallels between investing in skydiving for and for

0:29:29.560 --> 0:29:31.320
<v Speaker 11>really all levels of experience.

0:29:31.800 --> 0:29:34.400
<v Speaker 5>So you know, one of those is just sticking to

0:29:34.720 --> 0:29:35.560
<v Speaker 5>a process.

0:29:35.760 --> 0:29:38.760
<v Speaker 11>There are fundamentals in skydiving that that keep you safe,

0:29:38.800 --> 0:29:41.880
<v Speaker 11>whether it be checking your gear, remaining altitude a wear,

0:29:42.280 --> 0:29:45.840
<v Speaker 11>or knowing how to fly in and land in different

0:29:45.840 --> 0:29:48.800
<v Speaker 11>conditions so you can do most of the skydive right

0:29:49.040 --> 0:29:51.680
<v Speaker 11>but make one wrong move in the last two hundred

0:29:51.920 --> 0:29:55.280
<v Speaker 11>feet or so and face serious consequences. The same as

0:29:55.800 --> 0:29:58.840
<v Speaker 11>when it comes to investing straight from core guidelines for

0:29:58.960 --> 0:30:02.960
<v Speaker 11>idea generation to taking profits or losses, and any type

0:30:02.960 --> 0:30:05.920
<v Speaker 11>of investor from a novice to a twenty year year

0:30:06.040 --> 0:30:07.640
<v Speaker 11>veteran can can pay the price.

0:30:08.680 --> 0:30:12.240
<v Speaker 1>All right, So I like this one. Anticipate other participants.

0:30:12.600 --> 0:30:14.240
<v Speaker 1>So I guess in skydiving you're going to be have

0:30:14.320 --> 0:30:17.080
<v Speaker 1>that situational awareness of no what's around you. But I

0:30:17.120 --> 0:30:19.040
<v Speaker 1>guess that kind of makes sense in investing as well.

0:30:20.240 --> 0:30:23.200
<v Speaker 11>Oh yeah, so I can do everything right on a jump,

0:30:24.200 --> 0:30:27.200
<v Speaker 11>but get hurt by another skydiver, whether that be colliding

0:30:27.280 --> 0:30:30.080
<v Speaker 11>under free fall or under canopy. So you really have

0:30:30.200 --> 0:30:33.720
<v Speaker 11>to prepare, not just for yourself, but you have to

0:30:33.720 --> 0:30:37.800
<v Speaker 11>anticipate other people. It's it's just like riding a motorcycle,

0:30:37.840 --> 0:30:40.400
<v Speaker 11>which I also do. You constantly have to have your

0:30:40.440 --> 0:30:43.479
<v Speaker 11>head on a swivel. And that's much of investing, too,

0:30:43.640 --> 0:30:47.080
<v Speaker 11>is anticipating not just what you're gonna do, but what

0:30:47.160 --> 0:30:51.080
<v Speaker 11>other markets participants are going to do, especially when it

0:30:51.120 --> 0:30:54.680
<v Speaker 11>comes to how they respond ering crises. That's how a

0:30:54.720 --> 0:30:58.960
<v Speaker 11>lot of volatility is created. Is by other market participants

0:30:59.000 --> 0:31:00.880
<v Speaker 11>and how they respond under pressure.

0:31:01.480 --> 0:31:05.520
<v Speaker 2>Yeah, I would argue in motorcycling, especially I mean motorcycling

0:31:05.520 --> 0:31:08.760
<v Speaker 2>on the highway or in you know, public roads, paying

0:31:08.760 --> 0:31:11.920
<v Speaker 2>attention to what other people are doing is far more

0:31:11.960 --> 0:31:15.000
<v Speaker 2>important than paying attention to you know, I'm not going

0:31:15.080 --> 0:31:17.719
<v Speaker 2>to make many mistakes. The motorcycle stays up by itself

0:31:17.760 --> 0:31:20.200
<v Speaker 2>as long as you know, I'm putting in the right inputs.

0:31:20.400 --> 0:31:22.040
<v Speaker 2>So the most important thing is.

0:31:22.360 --> 0:31:24.280
<v Speaker 1>Watch out for that car ture, one of those crazy

0:31:24.280 --> 0:31:26.640
<v Speaker 1>people in the Garden State Parkway that zoom in and

0:31:26.680 --> 0:31:29.240
<v Speaker 1>out of cars doing like one hundred twenty miles an hour.

0:31:29.480 --> 0:31:30.400
<v Speaker 4>I try not to.

0:31:31.960 --> 0:31:33.320
<v Speaker 1>Jessica is laughing over there.

0:31:33.480 --> 0:31:35.800
<v Speaker 2>That's like a bold skydiver, right, Those people don't last

0:31:35.920 --> 0:31:36.560
<v Speaker 2>very Yeah.

0:31:36.400 --> 0:31:38.480
<v Speaker 5>That's yeah. You don't want to you don't want to

0:31:38.520 --> 0:31:39.200
<v Speaker 5>be too bold.

0:31:39.560 --> 0:31:42.280
<v Speaker 11>And that's why I mean the motorcycle riding too, is

0:31:42.280 --> 0:31:45.800
<v Speaker 11>a perfect example. Whether it be skydiving or motorcycle riding

0:31:45.880 --> 0:31:47.720
<v Speaker 11>or investing, is you just you have to plan for

0:31:47.760 --> 0:31:50.640
<v Speaker 11>diverse events. There are certain forces out of our control,

0:31:50.680 --> 0:31:54.480
<v Speaker 11>whether it be weather or other skydivers and skydiving, or

0:31:54.520 --> 0:31:58.040
<v Speaker 11>economic and geopolitical shocks and investing the best we can

0:31:58.080 --> 0:32:00.840
<v Speaker 11>do is stay aware of the risks plan for them.

0:32:01.040 --> 0:32:04.960
<v Speaker 11>I see skydivers with thousands of jumps, still practicing their

0:32:04.960 --> 0:32:08.840
<v Speaker 11>emergency procedures and the plane ride up to altitude so

0:32:08.920 --> 0:32:11.920
<v Speaker 11>that way muscle memory kicks, and should they need to

0:32:13.120 --> 0:32:17.920
<v Speaker 11>cut away their main parachute and deploy their their reserve parachute.

0:32:17.360 --> 0:32:20.840
<v Speaker 5>In the event of an equipment malfunction. And the same

0:32:20.880 --> 0:32:21.560
<v Speaker 5>with investing.

0:32:22.200 --> 0:32:24.680
<v Speaker 11>People know at data Track we have a long standing

0:32:24.720 --> 0:32:27.920
<v Speaker 11>recommendation to add risk exposure when the VIX gets to

0:32:28.000 --> 0:32:31.600
<v Speaker 11>twenty eight, thirty six, and forty four because these are one,

0:32:31.640 --> 0:32:34.400
<v Speaker 11>two and three standard deviations above the long run mean

0:32:35.160 --> 0:32:36.240
<v Speaker 11>and therefore.

0:32:36.000 --> 0:32:37.840
<v Speaker 5>Signal excessive investor fear.

0:32:38.000 --> 0:32:41.520
<v Speaker 11>So yeah, investing, skydiving, motorcycle riding, you always have to

0:32:41.800 --> 0:32:44.720
<v Speaker 11>have to be on your toes and be ready for.

0:32:45.200 --> 0:32:47.080
<v Speaker 1>Anything, all right. So I'm looking at some of the

0:32:47.080 --> 0:32:49.240
<v Speaker 1>photographs use attached to your note here, and they're making

0:32:49.240 --> 0:32:52.320
<v Speaker 1>my stomach literally queasy as I look at them. What's

0:32:52.360 --> 0:32:54.920
<v Speaker 1>the highest altitude that you've done a jump from?

0:32:56.320 --> 0:32:58.400
<v Speaker 5>So I jump at Skydives Sussex.

0:32:58.520 --> 0:33:00.880
<v Speaker 11>And the nice thing about that drop soon is they

0:33:00.920 --> 0:33:04.040
<v Speaker 11>go all the way up to fourteen five hundred feet.

0:33:05.080 --> 0:33:07.640
<v Speaker 1>Yeah, is that you hanging off like a helicopter or

0:33:07.680 --> 0:33:08.880
<v Speaker 1>a plane or something like that.

0:33:09.920 --> 0:33:10.760
<v Speaker 5>Yeah.

0:33:10.840 --> 0:33:13.480
<v Speaker 11>Yeah, I did my first few helicopter jumps a few

0:33:13.480 --> 0:33:15.680
<v Speaker 11>weeks ago, so that was certainly.

0:33:15.360 --> 0:33:16.160
<v Speaker 5>Very very fun.

0:33:16.760 --> 0:33:19.520
<v Speaker 11>That is because the jumping out of a helicopter is

0:33:19.520 --> 0:33:21.360
<v Speaker 11>different than a plane. With a plane, you have all

0:33:21.360 --> 0:33:24.000
<v Speaker 11>the relative wind coming at you. With a helicopter, you

0:33:24.080 --> 0:33:25.160
<v Speaker 11>jump into the dead air.

0:33:26.080 --> 0:33:27.800
<v Speaker 4>Jesus, that sounds like fun.

0:33:28.160 --> 0:33:31.680
<v Speaker 2>Yeah, now this I mean I was wondering if if

0:33:31.720 --> 0:33:36.040
<v Speaker 2>you make these parallels. You know, with skydiving you want

0:33:36.040 --> 0:33:39.640
<v Speaker 2>to be pretty conservative, and in investing you do have

0:33:39.720 --> 0:33:43.000
<v Speaker 2>a little bit of a risk tolerance, right, So how

0:33:43.040 --> 0:33:45.640
<v Speaker 2>do you limit yourself or how do you stop yourself

0:33:45.680 --> 0:33:47.840
<v Speaker 2>from just buying ten year treasuries right now?

0:33:49.640 --> 0:33:50.880
<v Speaker 5>Yeah?

0:33:51.440 --> 0:33:55.000
<v Speaker 11>I would say that you have to inscat both skydiving

0:33:55.040 --> 0:33:59.800
<v Speaker 11>and investing. You have to assess your abilities honestly. So

0:34:00.240 --> 0:34:03.080
<v Speaker 11>in skydiving it's very important to know your skill level

0:34:03.320 --> 0:34:06.360
<v Speaker 11>and also stay within your personal risk tolerance. So that

0:34:06.440 --> 0:34:10.920
<v Speaker 11>means only jumping in wins or or or or joining

0:34:11.120 --> 0:34:16.440
<v Speaker 11>group formation skydives that you believe that you're confident enough

0:34:16.520 --> 0:34:19.840
<v Speaker 11>to be able to land safely, or also confident in

0:34:19.880 --> 0:34:24.040
<v Speaker 11>others abilities that you can actually execute the skydiving plan

0:34:24.440 --> 0:34:28.120
<v Speaker 11>plans safely. There's a saying in skydiving it's better to

0:34:28.160 --> 0:34:30.239
<v Speaker 11>be on the ground wishing you're in the sky than

0:34:30.320 --> 0:34:31.160
<v Speaker 11>be in the sky.

0:34:31.040 --> 0:34:32.240
<v Speaker 5>Wishing you're on the ground.

0:34:32.680 --> 0:34:34.719
<v Speaker 11>That's been part of a part of the job for

0:34:34.800 --> 0:34:38.160
<v Speaker 11>investors or financial advisors is just doing what will keep

0:34:38.200 --> 0:34:41.640
<v Speaker 11>your clients in the game by knowing your own limits

0:34:41.719 --> 0:34:43.120
<v Speaker 11>or your client's limits.

0:34:43.160 --> 0:34:45.200
<v Speaker 5>Just because you can doesn't mean you should.

0:34:45.880 --> 0:34:49.040
<v Speaker 11>And virtual currencies are are a great example that many

0:34:49.120 --> 0:34:51.239
<v Speaker 11>many people are in that heart lesson over the past

0:34:51.320 --> 0:34:51.880
<v Speaker 11>two years.

0:34:52.960 --> 0:34:54.440
<v Speaker 4>So virtual currencies.

0:34:54.840 --> 0:34:57.239
<v Speaker 1>So what's the like, what's the next step for you

0:34:57.360 --> 0:34:58.759
<v Speaker 1>in terms of skydiving.

0:35:00.760 --> 0:35:04.640
<v Speaker 11>Uh, there's there's so many disciplines in the sport, so

0:35:04.880 --> 0:35:10.600
<v Speaker 11>there's just always ways to constantly to constantly improve.

0:35:10.400 --> 0:35:12.640
<v Speaker 5>And uh and and learn something new.

0:35:13.000 --> 0:35:15.800
<v Speaker 11>So yet people a lot of people wonder they think

0:35:15.960 --> 0:35:17.920
<v Speaker 11>they see they think skydiving is crazy.

0:35:18.000 --> 0:35:19.360
<v Speaker 5>You know what, what's the appeal?

0:35:19.680 --> 0:35:22.920
<v Speaker 11>And I'd say they're There are three main appeals to skydiving,

0:35:22.960 --> 0:35:24.240
<v Speaker 11>at least for myself.

0:35:24.920 --> 0:35:25.680
<v Speaker 5>Number one, I like.

0:35:25.680 --> 0:35:31.239
<v Speaker 11>Pastimes that push limits and require mental focus. So skydiving

0:35:31.280 --> 0:35:35.280
<v Speaker 11>obviously fits that description, as does motorcycle riding. As we discussed,

0:35:36.400 --> 0:35:39.839
<v Speaker 11>the other thing about skydiving is it's a really wonderful.

0:35:39.520 --> 0:35:42.760
<v Speaker 5>Diverse and welcoming community. I have friends in the sport

0:35:43.200 --> 0:35:44.279
<v Speaker 5>from all walks of life.

0:35:44.360 --> 0:35:49.959
<v Speaker 11>One's a famous rapper the the helicopter jump that.

0:35:48.600 --> 0:35:49.560
<v Speaker 5>That you referenced.

0:35:49.560 --> 0:35:52.440
<v Speaker 11>I did my first helicopter jump with the rapper Redman,

0:35:52.800 --> 0:35:56.759
<v Speaker 11>so that was super fun. Other people are yeah, other

0:35:56.800 --> 0:36:00.520
<v Speaker 11>people are computer coders to helicopter pilots.

0:36:00.600 --> 0:36:02.480
<v Speaker 5>I've met a bunch of women in the sport and

0:36:02.520 --> 0:36:03.680
<v Speaker 5>we all connect.

0:36:03.560 --> 0:36:07.319
<v Speaker 11>Around a common passion, all right. Well, and thirdly, it

0:36:07.480 --> 0:36:09.440
<v Speaker 11>just it allows me to be present and take a

0:36:09.480 --> 0:36:12.160
<v Speaker 11>fun break from the grind of Watch Street as much

0:36:12.160 --> 0:36:15.640
<v Speaker 11>as I love it. So in portfolio construction terms, I'd

0:36:15.640 --> 0:36:18.640
<v Speaker 11>say it's my uncrrelated asset with high returns on invest

0:36:18.880 --> 0:36:19.520
<v Speaker 11>Very nice.

0:36:19.920 --> 0:36:21.920
<v Speaker 1>I'll let you go with that. Jessica Ray found our

0:36:22.000 --> 0:36:24.680
<v Speaker 1>data track research. Appreciate getting some of your time you're.

0:36:24.520 --> 0:36:27.880
<v Speaker 7>Listening to the tape cans are live program Bloomberg Markets

0:36:27.960 --> 0:36:31.359
<v Speaker 7>weekdays at ten am Eastern on Bloomberg Radio, the tune

0:36:31.400 --> 0:36:34.359
<v Speaker 7>in app, Bloomberg dot Com, and the Bloomberg Business app.

0:36:34.400 --> 0:36:37.200
<v Speaker 7>You can also listen live on Amazon Alexa from our

0:36:37.239 --> 0:36:42.200
<v Speaker 7>flagship New York station, Just say Alexa play Bloomberg eleven thirty.

0:36:43.400 --> 0:36:46.319
<v Speaker 1>Let's talk hole man. We talk a lot about you know,

0:36:46.880 --> 0:36:49.320
<v Speaker 1>eco kind of green energy. We want to talk a

0:36:49.360 --> 0:36:51.960
<v Speaker 1>lot about Cole. It gotta be tough to be in

0:36:52.000 --> 0:36:54.120
<v Speaker 1>a cold business in a world that's going green. But

0:36:54.160 --> 0:36:57.160
<v Speaker 1>we have found someone who does that very well, Randall Atkins.

0:36:57.320 --> 0:37:02.160
<v Speaker 1>He's the CEO of Romanco Aramaco Ramica Resources trades on

0:37:02.160 --> 0:37:05.280
<v Speaker 1>the Nasdaq, etc. I get it, I get the ticker

0:37:05.360 --> 0:37:08.120
<v Speaker 1>met Cole. He joined his live here in our Bloomberg

0:37:08.160 --> 0:37:10.439
<v Speaker 1>Interactive Brokers studio. Of course the highlight of his career

0:37:10.520 --> 0:37:13.839
<v Speaker 1>obviously graduated of the Duke University. But I finally found

0:37:13.840 --> 0:37:16.920
<v Speaker 1>somebody who did it before I did. I mean so not,

0:37:17.360 --> 0:37:18.319
<v Speaker 1>you know, just landed there.

0:37:18.520 --> 0:37:18.840
<v Speaker 4>Randall.

0:37:19.320 --> 0:37:21.319
<v Speaker 1>I'm looking at your background. It's not like you're one

0:37:21.320 --> 0:37:22.920
<v Speaker 1>of these people that came up in the coal business.

0:37:22.920 --> 0:37:24.759
<v Speaker 1>In your entire life, a lot of banking, a lot

0:37:24.800 --> 0:37:27.960
<v Speaker 1>of investments, a lot of finance. Why did you get

0:37:28.000 --> 0:37:28.800
<v Speaker 1>into the coal business.

0:37:29.880 --> 0:37:31.920
<v Speaker 12>Got into the coal business because it was sort of

0:37:31.960 --> 0:37:32.920
<v Speaker 12>a distressed business.

0:37:33.160 --> 0:37:34.000
<v Speaker 4>It was to play that.

0:37:34.480 --> 0:37:37.960
<v Speaker 12>Frankly, we stepped back. Even five years ago, most of

0:37:38.000 --> 0:37:40.719
<v Speaker 12>the public companies were all in bankruptcy. So if you

0:37:40.760 --> 0:37:44.400
<v Speaker 12>could start one from scratch, kind of reverse engineer it

0:37:44.719 --> 0:37:49.240
<v Speaker 12>correctly with little debt and sort of maximize the asset quality.

0:37:50.400 --> 0:37:52.560
<v Speaker 12>You know, we have proven that you can make a

0:37:52.680 --> 0:37:56.239
<v Speaker 12>very good go in this business. And it's our expression

0:37:56.360 --> 0:37:58.920
<v Speaker 12>is we view coal in a manner which coal is

0:37:58.960 --> 0:38:01.919
<v Speaker 12>too valuable to burn, so we approach it a little

0:38:01.920 --> 0:38:02.680
<v Speaker 12>differently than most.

0:38:03.400 --> 0:38:08.960
<v Speaker 2>So how do you address what I assume must be

0:38:09.040 --> 0:38:09.920
<v Speaker 2>a shrinking market?

0:38:10.080 --> 0:38:12.440
<v Speaker 4>Is it in this country? Do we use less and

0:38:12.480 --> 0:38:13.319
<v Speaker 4>less coal every year?

0:38:15.080 --> 0:38:18.640
<v Speaker 12>Split the market into two different pots, one is thermal coal,

0:38:18.920 --> 0:38:21.680
<v Speaker 12>And that answer to your question is yes, it's probably

0:38:21.719 --> 0:38:24.960
<v Speaker 12>a declining market. Met coal, which is what we focus on,

0:38:25.520 --> 0:38:28.720
<v Speaker 12>is basically a precursor to make steel, so that business

0:38:28.840 --> 0:38:29.719
<v Speaker 12>is not declining.

0:38:29.840 --> 0:38:31.840
<v Speaker 4>And indeed, internationally, where.

0:38:31.640 --> 0:38:34.680
<v Speaker 12>We probably placed upwards of two thirds of our market

0:38:35.480 --> 0:38:39.680
<v Speaker 12>is growing. Obviously the Asian market is the principal growth factor.

0:38:40.160 --> 0:38:42.800
<v Speaker 1>So okay, So two thirds of your businesses outside the

0:38:42.920 --> 0:38:43.560
<v Speaker 1>US correct?

0:38:43.680 --> 0:38:44.880
<v Speaker 4>Okay, So.

0:38:46.680 --> 0:38:48.719
<v Speaker 1>Just about just the competitive landscape, I can't even think

0:38:48.719 --> 0:38:52.920
<v Speaker 1>of other coal companies out there. Who else is out

0:38:52.920 --> 0:38:56.640
<v Speaker 1>there that you compete with like who is the competitive marketplace?

0:38:56.760 --> 0:38:58.399
<v Speaker 4>Is it other US bulletin? Yeah?

0:38:58.680 --> 0:39:00.520
<v Speaker 1>I guess yeah, So what's competitive LAK.

0:39:00.520 --> 0:39:03.280
<v Speaker 12>They wouldn't compete so much in the in the Australian market,

0:39:03.320 --> 0:39:05.080
<v Speaker 12>which is pretty much got a lock on a lot

0:39:05.120 --> 0:39:07.880
<v Speaker 12>of the Asians just because of the proximity of logistics.

0:39:08.239 --> 0:39:11.920
<v Speaker 12>But domestically we would compete with companies like Alpha Arch

0:39:12.640 --> 0:39:15.480
<v Speaker 12>to a lesser extent, Peabody Warrior, those would be some

0:39:15.560 --> 0:39:16.040
<v Speaker 12>of the names.

0:39:17.120 --> 0:39:23.160
<v Speaker 2>So met coal, cocin coal still desperately needed to create

0:39:23.400 --> 0:39:25.960
<v Speaker 2>to produce all the steel that we need. What does

0:39:26.000 --> 0:39:27.279
<v Speaker 2>the growth in that industry look like?

0:39:27.960 --> 0:39:30.879
<v Speaker 12>The growth in that industry is basically I always say

0:39:31.280 --> 0:39:33.560
<v Speaker 12>met coal is a proxy for steel. Steel is a

0:39:33.600 --> 0:39:36.920
<v Speaker 12>proxy for GDP. So if you look at basically general

0:39:36.960 --> 0:39:40.440
<v Speaker 12>economic trends, whether it's in the US or overseas, it

0:39:40.560 --> 0:39:43.759
<v Speaker 12>pretty well ties to medical ties to the growth in

0:39:43.840 --> 0:39:47.200
<v Speaker 12>the generally economic situation most of the countries.

0:39:47.800 --> 0:39:50.600
<v Speaker 1>All right, So I'm looking at your financials here on

0:39:50.680 --> 0:39:52.879
<v Speaker 1>the FA function on the Bloomberg terminal. I got top

0:39:52.960 --> 0:39:56.799
<v Speaker 1>line going kind of mid single digits ibadam margins mid

0:39:56.920 --> 0:40:02.080
<v Speaker 1>mid twenties, free cash a positive. What's the growth driver

0:40:02.200 --> 0:40:06.480
<v Speaker 1>for your business, you acquire additional minds, do you develop

0:40:06.760 --> 0:40:09.400
<v Speaker 1>further what you've got? How do you grow your business?

0:40:09.440 --> 0:40:09.600
<v Speaker 11>Sure?

0:40:09.719 --> 0:40:13.800
<v Speaker 12>Well, we're actually the only domestic coal company that's projecting

0:40:13.880 --> 0:40:16.239
<v Speaker 12>the doublin size from where we sit right now.

0:40:16.719 --> 0:40:17.480
<v Speaker 10>So we have.

0:40:17.560 --> 0:40:23.480
<v Speaker 12>Decided to grow organically without buying existing minds. We basically

0:40:23.600 --> 0:40:26.680
<v Speaker 12>have taken properties where we're in essence by the reserve

0:40:27.160 --> 0:40:29.560
<v Speaker 12>and developed that planet and then.

0:40:29.680 --> 0:40:30.520
<v Speaker 4>Market it from there.

0:40:30.760 --> 0:40:33.640
<v Speaker 12>So we will jump from about two and a half

0:40:33.719 --> 0:40:36.040
<v Speaker 12>million tons last year to about three and a half

0:40:36.040 --> 0:40:38.879
<v Speaker 12>million tons of production this year, ultimately to about six

0:40:39.280 --> 0:40:40.520
<v Speaker 12>six to seven million tons.

0:40:41.440 --> 0:40:42.560
<v Speaker 4>What do you I mean?

0:40:42.600 --> 0:40:44.600
<v Speaker 2>I look at the stock price and I wonder what

0:40:44.760 --> 0:40:47.440
<v Speaker 2>happened two years ago? You know, all of a sudden,

0:40:47.520 --> 0:40:52.480
<v Speaker 2>it just goes boom on the rise at the August

0:40:52.520 --> 0:40:54.520
<v Speaker 2>September twenty twenty one part of the chart.

0:40:54.760 --> 0:40:57.120
<v Speaker 4>What happened there? Basically after that.

0:40:57.239 --> 0:41:01.319
<v Speaker 12>You had sort of an economically decline you had after

0:41:01.360 --> 0:41:05.360
<v Speaker 12>effects of COVID, You had a different market situation. Basically

0:41:05.600 --> 0:41:08.680
<v Speaker 12>in the August and September periods is when you find

0:41:09.160 --> 0:41:12.560
<v Speaker 12>almost one hundred percent of the domestic sales occur in

0:41:12.640 --> 0:41:16.400
<v Speaker 12>the US. So that was a tough period in domestic sales.

0:41:16.719 --> 0:41:18.920
<v Speaker 4>A lot of the coal companies dropped in that same time. No,

0:41:19.040 --> 0:41:20.320
<v Speaker 4>but you jumped. I'm looking.

0:41:20.480 --> 0:41:25.400
<v Speaker 2>So twenty twenty one, your stock went from two fifty

0:41:26.440 --> 0:41:30.000
<v Speaker 2>to I'm going to say twelve at the end of

0:41:30.040 --> 0:41:34.919
<v Speaker 2>the year. It was the end of the pandemic, which

0:41:34.960 --> 0:41:36.839
<v Speaker 2>is why I think it's so interesting. Usually you see

0:41:36.880 --> 0:41:40.400
<v Speaker 2>these stock moves right around twenty twenty, depending on what

0:41:40.520 --> 0:41:45.000
<v Speaker 2>the company is. But you climbed high into twenty twenty one,

0:41:45.120 --> 0:41:47.480
<v Speaker 2>twenty twenty two, and now you're holding it about eight

0:41:47.560 --> 0:41:48.440
<v Speaker 2>dollars right.

0:41:49.040 --> 0:41:53.680
<v Speaker 12>Our jump was primarily based on a market recognition that

0:41:53.840 --> 0:41:56.560
<v Speaker 12>we had gone from being sort of a small time

0:41:56.640 --> 0:42:00.920
<v Speaker 12>producer into coming into the ranks of a larger When

0:42:00.960 --> 0:42:03.160
<v Speaker 12>we get to the six to seven million ton size,

0:42:03.520 --> 0:42:06.200
<v Speaker 12>we will be almost an equal size in terms of

0:42:06.239 --> 0:42:09.040
<v Speaker 12>the met coal production with most of the major coal companies,

0:42:09.200 --> 0:42:12.920
<v Speaker 12>which frankly still have got a predominant thermal mix. And

0:42:13.040 --> 0:42:16.200
<v Speaker 12>that's frankly, the drag on most coal stocks is that

0:42:16.600 --> 0:42:19.680
<v Speaker 12>there's not a market differentiation between thermal and met.

0:42:19.920 --> 0:42:22.600
<v Speaker 1>So what's the future of coal in this country?

0:42:22.719 --> 0:42:23.400
<v Speaker 4>This energy?

0:42:24.880 --> 0:42:25.000
<v Speaker 11>You know?

0:42:25.120 --> 0:42:26.919
<v Speaker 1>I mean, is there always going to be a place

0:42:27.000 --> 0:42:29.000
<v Speaker 1>for coal, or it just seems like, you know, if

0:42:29.040 --> 0:42:30.919
<v Speaker 1>you talk to some of the more cleaner energy folks,

0:42:30.920 --> 0:42:32.160
<v Speaker 1>they would like to see that go to zero.

0:42:32.320 --> 0:42:32.520
<v Speaker 4>Yeah.

0:42:32.920 --> 0:42:36.239
<v Speaker 12>So I have been a proponent for about ten years that,

0:42:36.360 --> 0:42:38.919
<v Speaker 12>as I said, there's a higher and better use for coal.

0:42:39.960 --> 0:42:42.560
<v Speaker 12>Coal is too valuable to burn. I go back to

0:42:43.160 --> 0:42:46.040
<v Speaker 12>really one hundred years ago when coal was used for

0:42:46.080 --> 0:42:48.680
<v Speaker 12>a variety of things that had more of a chemical nature.

0:42:49.080 --> 0:42:51.600
<v Speaker 12>So we have been working with the Department of Energy

0:42:51.640 --> 0:42:54.280
<v Speaker 12>in some of the national labs in creating new uses

0:42:54.320 --> 0:42:56.600
<v Speaker 12>for coal where you can convert it into things like

0:42:56.680 --> 0:43:01.360
<v Speaker 12>synthetic graph fight and graphenes, carbon fiber, and frankly, that

0:43:01.480 --> 0:43:04.680
<v Speaker 12>took us into the rare earth business, where you know,

0:43:04.880 --> 0:43:07.160
<v Speaker 12>ten years ago, I didn't know the difference between rare current,

0:43:07.520 --> 0:43:10.759
<v Speaker 12>rare coins, and rare earth, but we have found that

0:43:11.640 --> 0:43:14.640
<v Speaker 12>connected to coal seams. So the future of coal I

0:43:14.760 --> 0:43:17.800
<v Speaker 12>see as having three legs of the stool, one for

0:43:17.920 --> 0:43:22.480
<v Speaker 12>thermal production for combustion, one for steel production, and the

0:43:22.560 --> 0:43:25.440
<v Speaker 12>third leg of the stool will be higher tech uses

0:43:25.600 --> 0:43:27.960
<v Speaker 12>for alternative carbon products.

0:43:28.080 --> 0:43:30.279
<v Speaker 2>What are the rare earths that you're finding and how

0:43:30.320 --> 0:43:31.600
<v Speaker 2>are you doing it? Getting them out.

0:43:33.080 --> 0:43:37.720
<v Speaker 12>We have found a spectrum of about fourteen different rare earths,

0:43:37.920 --> 0:43:41.319
<v Speaker 12>and frankly, thirty percent of what we found are concentrated

0:43:41.400 --> 0:43:44.840
<v Speaker 12>in the heavier magnetic rare earths, which are frankly the

0:43:44.960 --> 0:43:49.560
<v Speaker 12>more valuable ones. Rare earths are measured in parts per million,

0:43:50.480 --> 0:43:53.480
<v Speaker 12>so it's you know, it's unlike the bulk coal business.

0:43:54.200 --> 0:43:57.879
<v Speaker 12>It's more like you're looking for diamonds almost, and it's

0:43:58.000 --> 0:44:00.960
<v Speaker 12>more of an industrial chemical business than that's a mining business.

0:44:01.200 --> 0:44:04.080
<v Speaker 12>Because once you find it, that's only half the battle.

0:44:04.200 --> 0:44:09.120
<v Speaker 12>The trick is to separate the rarer and get them

0:44:09.520 --> 0:44:12.200
<v Speaker 12>processed in a way that they then become commercially usable.

0:44:12.520 --> 0:44:14.480
<v Speaker 1>Hey, Randal, thanks so much for joining us. Really appreciate

0:44:14.480 --> 0:44:16.640
<v Speaker 1>you coming in here. We don't talk about cole that office,

0:44:16.680 --> 0:44:19.759
<v Speaker 1>so it's fascinating discussion. Randall Atkins, he's the CEO of

0:44:19.920 --> 0:44:24.440
<v Speaker 1>Romanco Resource Ramico Resources. Thank you, Symble, M E. T.

0:44:24.640 --> 0:44:28.480
<v Speaker 7>Seed. You're listening to the tape kent'sur live program Bloomberg

0:44:28.600 --> 0:44:32.160
<v Speaker 7>Markets weekdays at ten am Eastern on Bloomberg Radio, the

0:44:32.239 --> 0:44:35.439
<v Speaker 7>tune in app, Bloomberg dot Com, and the Bloomberg Business app.

0:44:35.520 --> 0:44:38.279
<v Speaker 7>You can also listen live on Amazon Alexa from our

0:44:38.360 --> 0:44:42.320
<v Speaker 7>flagship New York station, Just say Alexa Play Bloomberg eleven

0:44:42.440 --> 0:44:45.200
<v Speaker 7>thirty JM.

0:44:45.320 --> 0:44:48.640
<v Speaker 1>Smucker agreed to acquire Twinkies maker Hostess Brands for about

0:44:48.680 --> 0:44:52.319
<v Speaker 1>five point six billion dollars, furthering a growing consolidation trend

0:44:52.360 --> 0:44:56.080
<v Speaker 1>among the companies that stock the shelf stable aisles at

0:44:56.120 --> 0:44:58.239
<v Speaker 1>the heart of supermarkets. Do we have an expert on

0:44:58.600 --> 0:45:02.840
<v Speaker 1>this business? We appsolutely do, Diana rossettopenya. She's an equity

0:45:02.880 --> 0:45:06.720
<v Speaker 1>research channels follow all the consumer space for Blueberg Intelligence. Diana,

0:45:06.760 --> 0:45:09.880
<v Speaker 1>you're like one of our first bianos. You're like an

0:45:09.920 --> 0:45:13.600
<v Speaker 1>original original. You're aging me absolutely. I mean you're there

0:45:13.640 --> 0:45:16.680
<v Speaker 1>from just the get go, and she's just become one

0:45:16.719 --> 0:45:19.360
<v Speaker 1>of the top annos out there covering the consumer space. Diana,

0:45:19.400 --> 0:45:22.200
<v Speaker 1>What do you make of this deal? Smucker's buying Hostess.

0:45:22.200 --> 0:45:23.520
<v Speaker 1>What's going on here? Strategically?

0:45:24.200 --> 0:45:28.680
<v Speaker 6>Yeah, Well, strategically for Smucker, this will be a more

0:45:29.040 --> 0:45:34.200
<v Speaker 6>of a mixed deal for Smucker in terms of on

0:45:34.320 --> 0:45:38.840
<v Speaker 6>the cells side, it's definitely positive. It's a company that

0:45:39.040 --> 0:45:42.560
<v Speaker 6>is growing in the mid single digits compared to consumer foods.

0:45:42.600 --> 0:45:46.360
<v Speaker 6>The consumer foods segment for Smucker, which is growing in

0:45:46.480 --> 0:45:49.560
<v Speaker 6>the low single digits, So definitely on the cell side

0:45:49.680 --> 0:45:51.840
<v Speaker 6>is going to be a positive. Now if you go

0:45:52.080 --> 0:45:54.640
<v Speaker 6>down the P and L, that's probably going to be

0:45:54.680 --> 0:45:55.880
<v Speaker 6>a little bit more complicated.

0:45:56.160 --> 0:45:56.560
<v Speaker 1>Why is that.

0:45:57.040 --> 0:46:03.040
<v Speaker 6>Because Ebida margins are not necessarily going to be as

0:46:03.400 --> 0:46:07.520
<v Speaker 6>as as positive as the company is stating in our

0:46:07.600 --> 0:46:12.759
<v Speaker 6>view the company, the company's call these mornings said that

0:46:13.000 --> 0:46:16.320
<v Speaker 6>they host this had a twenty three percent of that margin,

0:46:16.440 --> 0:46:20.359
<v Speaker 6>which is going to probably be about uh the same

0:46:20.480 --> 0:46:24.560
<v Speaker 6>as the consumer food segment for the company going forward,

0:46:24.719 --> 0:46:28.640
<v Speaker 6>So we don't necessarily see a lot of accretion on

0:46:28.719 --> 0:46:29.080
<v Speaker 6>that end.

0:46:29.520 --> 0:46:33.000
<v Speaker 2>I feel like there's a there's room for real improvement

0:46:33.120 --> 0:46:36.600
<v Speaker 2>on execution of Hostess product sales.

0:46:37.080 --> 0:46:37.239
<v Speaker 11>You know.

0:46:37.480 --> 0:46:40.880
<v Speaker 4>I we have interviewed the CEO Hosts a couple.

0:46:40.719 --> 0:46:42.400
<v Speaker 2>Of times, and as a result, I always go out

0:46:42.440 --> 0:46:44.839
<v Speaker 2>and look for their products and stores and I see

0:46:44.920 --> 0:46:51.040
<v Speaker 2>that they do have like sometimes separate areas or specific displays,

0:46:51.320 --> 0:46:54.880
<v Speaker 2>but the products aren't stocked very well and there's just

0:46:54.960 --> 0:46:58.040
<v Speaker 2>not enough attention drawn to them in the in the

0:46:58.239 --> 0:46:59.360
<v Speaker 2>in the points of purchase.

0:46:59.520 --> 0:47:00.759
<v Speaker 4>Couldn't they improve that?

0:47:01.360 --> 0:47:05.520
<v Speaker 6>I think that is something that attracted smockery. It seems

0:47:05.600 --> 0:47:11.080
<v Speaker 6>that Hostess has been increasing innovation and points of sale,

0:47:11.280 --> 0:47:15.000
<v Speaker 6>as you mentioned, and I think they're probably going to

0:47:15.080 --> 0:47:20.320
<v Speaker 6>benefit from the supply chain leverage that Smucker has. And

0:47:20.480 --> 0:47:23.200
<v Speaker 6>it's also in terms of Smocker, you will give them

0:47:23.320 --> 0:47:27.799
<v Speaker 6>a little bit more exposure on the convenience side, which

0:47:27.880 --> 0:47:30.400
<v Speaker 6>is about forty percent of Hostess sales.

0:47:31.080 --> 0:47:34.400
<v Speaker 1>So I'm a big fan of the Hostess brands. But

0:47:34.600 --> 0:47:37.440
<v Speaker 1>there's some people out there that maybe even during the pandemic,

0:47:37.480 --> 0:47:39.279
<v Speaker 1>I don't know, maybe they went to more of those

0:47:40.080 --> 0:47:42.840
<v Speaker 1>you know, ringings and all that kind of good stuff

0:47:42.880 --> 0:47:45.080
<v Speaker 1>that we all love, but maybe now they're coming back

0:47:45.120 --> 0:47:47.360
<v Speaker 1>and going back to more healthier food. What are the

0:47:47.400 --> 0:47:48.319
<v Speaker 1>trends you're seeing out there?

0:47:48.800 --> 0:47:53.080
<v Speaker 6>So basically it's consumers in the United States. They say

0:47:53.120 --> 0:47:58.799
<v Speaker 6>they want one thing and they actually do another. So, yes,

0:47:59.000 --> 0:48:02.440
<v Speaker 6>you're right, people want to be healthier. And definitely the

0:48:02.520 --> 0:48:07.680
<v Speaker 6>pandemic was a big catalyst for people going and purchase

0:48:07.840 --> 0:48:12.320
<v Speaker 6>more of the indulgence snacks. I think there's still a

0:48:12.360 --> 0:48:15.400
<v Speaker 6>little bit of growth on that aspect. People seem to

0:48:15.520 --> 0:48:20.000
<v Speaker 6>be a little bit more permissible in the indulgence side,

0:48:20.600 --> 0:48:24.040
<v Speaker 6>and I think that is probably going to fuel growth

0:48:24.160 --> 0:48:24.800
<v Speaker 6>going forward.

0:48:25.360 --> 0:48:29.400
<v Speaker 2>I mean Twinkies obviously, and then the cupcakes. I like

0:48:29.800 --> 0:48:33.360
<v Speaker 2>the orange ones, but they have the chocolate and the

0:48:33.480 --> 0:48:38.120
<v Speaker 2>ding Dongs are a classic. The ho hosp can't forget

0:48:38.160 --> 0:48:40.680
<v Speaker 2>about those. I have always been a fan of the

0:48:40.760 --> 0:48:45.040
<v Speaker 2>chocolate dial, which is a twinkie essentially dipped in chocolate.

0:48:46.280 --> 0:48:49.759
<v Speaker 2>I've never really liked the snowballs, but they're there, the

0:48:49.920 --> 0:48:55.880
<v Speaker 2>Zingers and then I mean they're just like classic brands.

0:48:55.920 --> 0:48:58.960
<v Speaker 2>I feel like instead of just selling them at you know,

0:48:59.040 --> 0:49:01.920
<v Speaker 2>the seven eleven or the Dwayne Reid, they should be

0:49:02.560 --> 0:49:07.600
<v Speaker 2>sold in you know, these trendy like urban outfitters should

0:49:07.640 --> 0:49:09.560
<v Speaker 2>sell these things, right because.

0:49:09.600 --> 0:49:11.800
<v Speaker 6>But you can't fit on their clothes though, so that

0:49:11.880 --> 0:49:14.040
<v Speaker 6>would be a little bit of lack of synergy.

0:49:14.280 --> 0:49:16.640
<v Speaker 1>Why is James muckerstock down six percent today?

0:49:16.840 --> 0:49:21.040
<v Speaker 6>Well, obviously it has, as you know, there's also the

0:49:21.280 --> 0:49:25.400
<v Speaker 6>acquirer curves playing into that. But like I said, I

0:49:25.520 --> 0:49:29.399
<v Speaker 6>think it's more of investors try it and I don't

0:49:29.440 --> 0:49:31.640
<v Speaker 6>want to say not believing, but being a little bit

0:49:31.719 --> 0:49:35.799
<v Speaker 6>wary about the bottom line for this acquisition and how

0:49:35.880 --> 0:49:38.560
<v Speaker 6>accreative is going to be on the epidem margin.

0:49:38.520 --> 0:49:41.880
<v Speaker 1>Are we are we seeing more consolidation in the I

0:49:41.920 --> 0:49:45.880
<v Speaker 1>don't know, the grocery space, If so why or what's

0:49:45.920 --> 0:49:46.600
<v Speaker 1>happening out there?

0:49:46.840 --> 0:49:50.400
<v Speaker 6>Well, we actually, I mean I have been fairly active

0:49:50.480 --> 0:49:53.880
<v Speaker 6>in terms of writing because Campbell's SUPA a few weeks

0:49:53.920 --> 0:49:57.520
<v Speaker 6>ago bought Solos, So that is right, that's right. Yeah,

0:49:57.600 --> 0:50:00.640
<v Speaker 6>So that is definitely it seems that because decisions seem

0:50:00.719 --> 0:50:03.680
<v Speaker 6>to be ramping up in the second half of the year.

0:50:05.000 --> 0:50:10.600
<v Speaker 6>It really is in terms of it's not unusual. I

0:50:10.680 --> 0:50:14.239
<v Speaker 6>think we're going back to patterns compared to before the pandemic,

0:50:14.520 --> 0:50:17.640
<v Speaker 6>that all of these big companies are looking for growth

0:50:17.800 --> 0:50:21.960
<v Speaker 6>and they're paying a pretty high price for it.

0:50:22.800 --> 0:50:26.520
<v Speaker 1>How can host this, I mean going to bankruptcy not

0:50:26.680 --> 0:50:28.240
<v Speaker 1>just once but twice?

0:50:28.480 --> 0:50:28.800
<v Speaker 10>Was that just?

0:50:29.360 --> 0:50:30.719
<v Speaker 4>I mean who can sell?

0:50:31.000 --> 0:50:32.120
<v Speaker 1>Yeah, who can sell twinkies?

0:50:32.160 --> 0:50:32.640
<v Speaker 4>What happened?

0:50:32.719 --> 0:50:35.040
<v Speaker 1>I mean there's maybe before your time, but was it

0:50:35.160 --> 0:50:37.520
<v Speaker 1>just again it's mass suggested maybe just some bad management there.

0:50:37.920 --> 0:50:41.400
<v Speaker 6>Yeah, it was a commination of bad management. And at

0:50:41.440 --> 0:50:45.120
<v Speaker 6>the same time, you know, it was lack of innovation.

0:50:45.600 --> 0:50:49.200
<v Speaker 6>The brands were falling out of flavor. And I think

0:50:50.280 --> 0:50:53.120
<v Speaker 6>you know, now with more innovation and with the strong

0:50:53.520 --> 0:50:56.800
<v Speaker 6>supply chain leverage, I think that they're probably going to

0:50:56.920 --> 0:50:59.000
<v Speaker 6>be expanding into that.

0:50:59.280 --> 0:51:01.400
<v Speaker 1>You expect more or m and a going forward in

0:51:01.480 --> 0:51:02.160
<v Speaker 1>this space.

0:51:02.239 --> 0:51:02.839
<v Speaker 4>I think.

0:51:02.920 --> 0:51:06.120
<v Speaker 6>So I'm a little worried about the premiums that we're

0:51:06.160 --> 0:51:12.200
<v Speaker 6>seeing and the leverage expansion. Obviously, Smucker it's their balance

0:51:12.239 --> 0:51:15.279
<v Speaker 6>sheet is going that net leverage is going to be

0:51:15.680 --> 0:51:18.640
<v Speaker 6>four point four after four point four times, that seems high.

0:51:18.719 --> 0:51:21.240
<v Speaker 1>After yeah, it's fine from my industry, the media industry,

0:51:21.280 --> 0:51:23.400
<v Speaker 1>because we grow our EBITDA fifteen to twenty percent. You

0:51:23.440 --> 0:51:25.600
<v Speaker 1>guys don't grow your IBITAD that fast exactly.

0:51:25.960 --> 0:51:30.200
<v Speaker 6>And usually we should be able to see leverage in

0:51:30.320 --> 0:51:34.200
<v Speaker 6>the three times. But now when we're looking at deals

0:51:34.239 --> 0:51:37.320
<v Speaker 6>that are expanding into four times, it makes people a

0:51:37.360 --> 0:51:38.000
<v Speaker 6>little nervous.

0:51:38.320 --> 0:51:40.239
<v Speaker 4>I wonder, what the what are the other brands out

0:51:40.280 --> 0:51:42.120
<v Speaker 4>there that are on the block. Do we know Hostess

0:51:42.239 --> 0:51:44.160
<v Speaker 4>was on the block? Do we know? Or was this

0:51:44.239 --> 0:51:44.760
<v Speaker 4>a surprise?

0:51:45.239 --> 0:51:49.680
<v Speaker 6>Well, apparently according to Smocker management, the acquisition was a surprise.

0:51:50.840 --> 0:51:55.000
<v Speaker 6>There they themselves actually divested some of the food brands

0:51:55.080 --> 0:51:59.800
<v Speaker 6>for pet so divestitors seem to be also be on

0:51:59.880 --> 0:52:00.400
<v Speaker 6>the blog.

0:52:00.920 --> 0:52:05.560
<v Speaker 2>Smuckers has coffee, right, They make Duncan coffee for sale.

0:52:05.600 --> 0:52:09.200
<v Speaker 2>They have folders, They obviously do Jeff peanut butter, and

0:52:09.280 --> 0:52:10.120
<v Speaker 2>the and the jelly.

0:52:10.360 --> 0:52:10.960
<v Speaker 1>You're a Jiff guy.

0:52:11.239 --> 0:52:14.200
<v Speaker 2>I love I will eat gift peanut butter straight out

0:52:14.200 --> 0:52:16.640
<v Speaker 2>of the jar in a spoon. I'm a jiff Wow.

0:52:17.160 --> 0:52:21.160
<v Speaker 2>So you the tie and Crunchy, but Smuckers also does

0:52:21.680 --> 0:52:23.200
<v Speaker 2>meow mix and milk bone.

0:52:23.480 --> 0:52:26.320
<v Speaker 4>Right, Are they getting out of that the pet food business.

0:52:26.800 --> 0:52:27.520
<v Speaker 2>Yes, they are.

0:52:27.760 --> 0:52:32.759
<v Speaker 6>Actually they're concentrating on the pet snacks category, which is paperoni,

0:52:33.239 --> 0:52:39.279
<v Speaker 6>yes exactly, yes, milk bone. So, but that is I

0:52:39.360 --> 0:52:42.160
<v Speaker 6>think one of the arguments against the deal is that

0:52:42.800 --> 0:52:45.239
<v Speaker 6>is this going to be a big heart pet brand?

0:52:45.400 --> 0:52:48.560
<v Speaker 6>A two point zero Back in twenty fifteen, the company

0:52:49.120 --> 0:52:55.000
<v Speaker 6>acquired these company pig big Heart brands for five point

0:52:55.120 --> 0:52:59.400
<v Speaker 6>something billion dollars. Leverage was also four four times ABDA,

0:52:59.600 --> 0:53:02.960
<v Speaker 6>so it and now they're divesting a lot of brands

0:53:03.000 --> 0:53:05.560
<v Speaker 6>of it. So you know, people are concerned about that.

0:53:06.880 --> 0:53:08.799
<v Speaker 1>What's what's your thoughts on Chewi We'll get about twenty

0:53:08.800 --> 0:53:10.280
<v Speaker 1>twenty seconds Chewy.

0:53:10.760 --> 0:53:15.440
<v Speaker 6>They're growing on their nut cells per active consumers and

0:53:16.040 --> 0:53:18.440
<v Speaker 6>active consumers seems to be a painful point for them

0:53:18.520 --> 0:53:18.799
<v Speaker 6>so far.

0:53:19.120 --> 0:53:21.759
<v Speaker 1>All right, good stuff. A reader just kind of writes

0:53:21.800 --> 0:53:24.959
<v Speaker 1>in Peter Pan peanut butter is word's.

0:53:24.640 --> 0:53:27.719
<v Speaker 2>At That's not the case that a strong well, you

0:53:27.760 --> 0:53:28.359
<v Speaker 2>know what, I don't.

0:53:28.360 --> 0:53:29.440
<v Speaker 4>Actually, it's spent a long time.

0:53:29.480 --> 0:53:31.920
<v Speaker 2>I'll go I'm gonna go out right now because I'm leaving, okay,

0:53:32.160 --> 0:53:36.399
<v Speaker 2>and I'm going to go get a jar of Peter Pan.

0:53:36.760 --> 0:53:38.600
<v Speaker 2>I'll go over to the d Wayne Read and pick

0:53:38.600 --> 0:53:40.640
<v Speaker 2>one up and see. I think Jeff is still the

0:53:40.719 --> 0:53:41.200
<v Speaker 2>raining champ.

0:53:41.320 --> 0:53:45.080
<v Speaker 1>All right, Dan sat Open Equity Research channels for Bloomberg Intellent,

0:53:45.200 --> 0:53:46.239
<v Speaker 1>just breaking down this deal.

0:53:46.560 --> 0:53:49.600
<v Speaker 7>You're listening to the tape Cat's are live program Bloomberg

0:53:49.719 --> 0:53:53.279
<v Speaker 7>Markets weekdays at ten am Eastern on Bloomberg Radio, the

0:53:53.360 --> 0:53:56.560
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0:53:56.640 --> 0:53:59.400
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0:53:59.480 --> 0:54:03.840
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0:54:05.960 --> 0:54:10.160
<v Speaker 1>Let's talk about ad tech, digital advertising, all that fun stuff,

0:54:10.160 --> 0:54:12.759
<v Speaker 1>the part of the advertising pie that continues to put

0:54:12.840 --> 0:54:15.520
<v Speaker 1>up some really solid numbers. And you think about the

0:54:15.560 --> 0:54:18.520
<v Speaker 1>digital advertising, the you know, the facebooks, the Googles, I

0:54:18.680 --> 0:54:22.080
<v Speaker 1>use it the old school words, not meta or whatever

0:54:22.120 --> 0:54:25.480
<v Speaker 1>the other one is. But there's technology behind that, and

0:54:25.880 --> 0:54:27.920
<v Speaker 1>that is a fascinating part of the business. Our next

0:54:27.960 --> 0:54:30.640
<v Speaker 1>guest is all over that stuff. Megan Clarkin joins us.

0:54:30.880 --> 0:54:35.319
<v Speaker 1>She's the CEO of Crytao or Critio Critia Critio. It's

0:54:35.320 --> 0:54:38.640
<v Speaker 1>a Nasdaq traded company. C rt O is the ticker

0:54:38.680 --> 0:54:41.600
<v Speaker 1>to put into your Bloomberg terminal. It's a French company

0:54:41.640 --> 0:54:43.520
<v Speaker 1>based in Paris. Megan, thanks so much for joining us

0:54:43.920 --> 0:54:45.760
<v Speaker 1>here in a Bloomberg interactive broker studio.

0:54:45.920 --> 0:54:46.640
<v Speaker 4>What do you guys do it?

0:54:46.840 --> 0:54:49.400
<v Speaker 13>Critio we're in at tech company. As you said, we

0:54:49.520 --> 0:54:51.960
<v Speaker 13>focus in on commerce media, retail.

0:54:51.719 --> 0:54:52.839
<v Speaker 1>Media, retail media.

0:54:53.080 --> 0:54:55.640
<v Speaker 13>What is retail media, Well, retail media is the lighting

0:54:55.719 --> 0:54:59.640
<v Speaker 13>up of advertising on retailer sites or even broader commerce

0:54:59.680 --> 0:55:04.440
<v Speaker 13>sites like Uber. They're now selling advertising and it's incredibly successful.

0:55:04.480 --> 0:55:08.440
<v Speaker 13>It's the fastest growing area of digital advertising. What Critio

0:55:08.560 --> 0:55:11.040
<v Speaker 13>does is we enable all of that for them. We

0:55:11.160 --> 0:55:12.960
<v Speaker 13>make sure that the right ads gets to the right

0:55:13.000 --> 0:55:15.400
<v Speaker 13>person on the right side at the right time, and

0:55:15.520 --> 0:55:18.480
<v Speaker 13>we also make sure that their inventory is shown up

0:55:18.880 --> 0:55:22.400
<v Speaker 13>for the demand side, or the advertisers and the agencies

0:55:22.440 --> 0:55:25.920
<v Speaker 13>who are looking to spend their advertising dollars across sites.

0:55:26.360 --> 0:55:31.160
<v Speaker 13>So it's competing, if you like, with traditional traditional media

0:55:31.280 --> 0:55:34.560
<v Speaker 13>and advertising. It's competing with Google it's completely copeeding with search.

0:55:34.760 --> 0:55:37.680
<v Speaker 13>It is the new wave of advertising across retailers.

0:55:37.840 --> 0:55:42.240
<v Speaker 1>What's a typical advertiser in that part of the marketplace.

0:55:42.360 --> 0:55:45.200
<v Speaker 1>Is it a Coca Cola trying to do some brand advertising.

0:55:45.360 --> 0:55:47.160
<v Speaker 1>Is it a car agency trying to get me to

0:55:47.200 --> 0:55:48.640
<v Speaker 1>go out and buy something tomorrow.

0:55:48.960 --> 0:55:49.719
<v Speaker 4>Yeah, it's all of that.

0:55:50.440 --> 0:55:53.359
<v Speaker 13>So they now see a real opportunity getting in front

0:55:53.400 --> 0:55:54.839
<v Speaker 13>of audiences.

0:55:54.320 --> 0:55:55.640
<v Speaker 1>Who are actually shoppers.

0:55:55.719 --> 0:55:56.360
<v Speaker 4>They're actually on.

0:55:56.440 --> 0:55:58.800
<v Speaker 13>Their buy a journey, and they're really close to the

0:55:58.920 --> 0:56:03.960
<v Speaker 13>point of sale posed to on a social site where

0:56:03.960 --> 0:56:07.440
<v Speaker 13>it's a conversation that's happened, and they might happen to

0:56:07.480 --> 0:56:10.600
<v Speaker 13>see the pepsi ad and it might spark a sort

0:56:10.640 --> 0:56:13.680
<v Speaker 13>of thought to go. If you're actually on Costco and

0:56:13.760 --> 0:56:16.200
<v Speaker 13>you're getting a pepsi ad and they stop Costco, you're

0:56:16.360 --> 0:56:18.480
<v Speaker 13>very close to that point of sale. So it's a

0:56:18.760 --> 0:56:22.040
<v Speaker 13>very viable advertising channel for all of those brands.

0:56:22.200 --> 0:56:25.440
<v Speaker 1>So your clients are the Costcos of the world as

0:56:25.480 --> 0:56:26.879
<v Speaker 1>opposed to the Pepsis of the world.

0:56:27.000 --> 0:56:30.600
<v Speaker 13>Well, we service both because we light up the advertising

0:56:30.680 --> 0:56:34.200
<v Speaker 13>for Costco, for Macy's, for Best Buy, for half of

0:56:34.239 --> 0:56:37.400
<v Speaker 13>the biggest retailers in the US. We power that advertising,

0:56:37.800 --> 0:56:41.719
<v Speaker 13>but we also make that advertising inventry available to the Pepsis,

0:56:41.880 --> 0:56:44.400
<v Speaker 13>to the Cokes, to all of We have twenty six

0:56:44.520 --> 0:56:47.200
<v Speaker 13>hundred brands that we support to try to bring their

0:56:47.280 --> 0:56:49.720
<v Speaker 13>dollars into that retail media space.

0:56:49.960 --> 0:56:52.360
<v Speaker 1>All right, how has that market that's been When you

0:56:52.400 --> 0:56:54.320
<v Speaker 1>think about the global advertising pie, and you take the

0:56:54.600 --> 0:56:58.200
<v Speaker 1>traditional media not growing, declining depending upon what you're looking at,

0:56:58.320 --> 0:57:00.919
<v Speaker 1>and you look at the digital piece continues to grow

0:57:01.320 --> 0:57:03.640
<v Speaker 1>and that was when I used to cover this four

0:57:03.719 --> 0:57:06.600
<v Speaker 1>or five years ago, still growing at twenty percent. Where

0:57:06.680 --> 0:57:09.839
<v Speaker 1>is a digital dollar spend growth rate kind of over

0:57:09.840 --> 0:57:10.720
<v Speaker 1>the next several years.

0:57:10.520 --> 0:57:13.280
<v Speaker 13>From your Well, if we think about retail media, retail

0:57:13.400 --> 0:57:17.880
<v Speaker 13>media marketplace is by twenty twenty five going to be

0:57:17.920 --> 0:57:20.920
<v Speaker 13>worth about one hundred and ten billion dollars. Now, if

0:57:20.960 --> 0:57:23.120
<v Speaker 13>you think on top of that, there's a star player

0:57:23.160 --> 0:57:26.480
<v Speaker 13>in there right now, which is Amazon. And Amazon's been

0:57:26.520 --> 0:57:30.840
<v Speaker 13>doing this for six to ten years now. Amazon have

0:57:31.440 --> 0:57:34.440
<v Speaker 13>last quarter posted about it eleven billion dollars worth of

0:57:34.520 --> 0:57:37.840
<v Speaker 13>advertising and have a run rate to about forty billion

0:57:37.880 --> 0:57:39.400
<v Speaker 13>dollars by the end of the year. And if you

0:57:39.480 --> 0:57:43.800
<v Speaker 13>think of traditional TV over all of the TV players,

0:57:44.000 --> 0:57:47.040
<v Speaker 13>that's a sixty six billion dollar market. So Amazon in

0:57:47.080 --> 0:57:50.480
<v Speaker 13>the retail space forty billion. All of TV over all

0:57:50.520 --> 0:57:53.120
<v Speaker 13>of the years that it's been playing about sixty six.

0:57:53.280 --> 0:57:57.120
<v Speaker 13>Is this real opportunity in retail media that's just exploding.

0:57:57.360 --> 0:58:00.560
<v Speaker 1>How are retailers in general, how are they as clients

0:58:00.720 --> 0:58:05.880
<v Speaker 1>adapting to this whole concept of you can monetize your

0:58:06.120 --> 0:58:09.320
<v Speaker 1>kind of your user base, that whole concept through advertising.

0:58:09.360 --> 0:58:12.600
<v Speaker 13>Another thing, Well, it's interesting because they're not media players.

0:58:12.800 --> 0:58:15.200
<v Speaker 13>You know, there are retailers, but they look at Amazon,

0:58:15.280 --> 0:58:18.000
<v Speaker 13>and they look at Walmart, they look at instacart, and

0:58:18.080 --> 0:58:21.120
<v Speaker 13>they look at how valuable this proposition is. And this

0:58:21.240 --> 0:58:24.000
<v Speaker 13>is where critio comes in because we come into them

0:58:24.040 --> 0:58:27.240
<v Speaker 13>and say, hey, we've got this platform, we will represent you,

0:58:27.440 --> 0:58:29.280
<v Speaker 13>we'll make sure that the ad tech works for you,

0:58:29.440 --> 0:58:31.760
<v Speaker 13>and we'll make sure that you're seen as compared to

0:58:31.840 --> 0:58:35.960
<v Speaker 13>others for all of the advertisers that we represent and

0:58:36.080 --> 0:58:39.040
<v Speaker 13>all of the agencies, the five big holding companies that

0:58:39.440 --> 0:58:43.000
<v Speaker 13>we represent. So we create an ecosystem around retail media

0:58:43.320 --> 0:58:45.040
<v Speaker 13>and they love that because they don't have to think

0:58:45.080 --> 0:58:46.040
<v Speaker 13>this through themselves.

0:58:46.120 --> 0:58:49.920
<v Speaker 1>Right, how do the agencies think about retail media. It's

0:58:49.960 --> 0:58:52.160
<v Speaker 1>not going to ABC and buying a thirty second spot

0:58:52.200 --> 0:58:54.160
<v Speaker 1>on the Super Bowl or whatever. So it's a different

0:58:54.240 --> 0:58:56.200
<v Speaker 1>type of channel. How do they view it?

0:58:56.480 --> 0:58:57.080
<v Speaker 4>Yeah, it's different.

0:58:57.120 --> 0:58:59.440
<v Speaker 13>These are all tactics. So if you think of an agency,

0:58:59.480 --> 0:59:01.840
<v Speaker 13>their job is to make money for their brand. And

0:59:01.960 --> 0:59:03.919
<v Speaker 13>so depending on what the brand is and what they're

0:59:03.920 --> 0:59:07.840
<v Speaker 13>objective is, they'll either go to broad based advertising, brand

0:59:07.920 --> 0:59:11.560
<v Speaker 13>advertising across traditional TV, or they'll go into a big

0:59:11.640 --> 0:59:14.480
<v Speaker 13>audience on a social environment or a search environment, or

0:59:14.520 --> 0:59:17.600
<v Speaker 13>they'll go to a precision a point of sale across retailers.

0:59:17.960 --> 0:59:19.920
<v Speaker 13>And so they think about that as a new way

0:59:20.080 --> 0:59:23.280
<v Speaker 13>to get a return on investment for those brands, for

0:59:23.360 --> 0:59:24.200
<v Speaker 13>those advertisers.

0:59:24.480 --> 0:59:27.520
<v Speaker 1>So we think about retail, I think you know Amazon

0:59:27.640 --> 0:59:31.960
<v Speaker 1>or Walmart, but there are adjacent retail industry, travel, hotels,

0:59:31.960 --> 0:59:34.600
<v Speaker 1>all that kind of stuff. How's that business evolving because

0:59:34.600 --> 0:59:36.280
<v Speaker 1>people are spending a lot of time on.

0:59:36.280 --> 0:59:39.200
<v Speaker 13>This exis well definitely, So we see retail media as

0:59:39.240 --> 0:59:41.120
<v Speaker 13>sort of the core of this, and then there's this

0:59:41.560 --> 0:59:45.400
<v Speaker 13>broader opportunity called commerce media. And that's exactly what you're

0:59:45.800 --> 0:59:48.800
<v Speaker 13>talking about. So Uber was a client that we signed

0:59:48.880 --> 0:59:51.520
<v Speaker 13>last quarter. And if you go to uber eats, you

0:59:51.760 --> 0:59:54.920
<v Speaker 13>see critio and action, you see the sponsored ads appearing

0:59:55.040 --> 0:59:57.920
<v Speaker 13>when you're searching for a product. You see their display advertising,

0:59:57.960 --> 1:00:01.120
<v Speaker 13>their video advertising, and they look for all intensive center

1:00:01.240 --> 1:00:03.720
<v Speaker 13>person purposes like Amazon.

1:00:03.400 --> 1:00:04.040
<v Speaker 9>When you go there.

1:00:04.080 --> 1:00:06.680
<v Speaker 13>So it's really interesting to see how that's going to unfold.

1:00:07.000 --> 1:00:11.360
<v Speaker 1>It's interesting we see this a lot companies, platforms have

1:00:11.560 --> 1:00:14.840
<v Speaker 1>this audience, this unique audience, and the question is how

1:00:14.840 --> 1:00:17.480
<v Speaker 1>do you monetize it. The current example I have, and

1:00:17.560 --> 1:00:20.240
<v Speaker 1>I've mentioned this to the company is Peloton. They're searching

1:00:20.360 --> 1:00:22.720
<v Speaker 1>for revenue, and I'm like, you've got X number of

1:00:22.800 --> 1:00:26.200
<v Speaker 1>millions of people and they're crazy people. Because I am

1:00:26.240 --> 1:00:29.960
<v Speaker 1>one of them and as is my household. There's no

1:00:31.160 --> 1:00:32.680
<v Speaker 1>you need to go down to Peloton people and start

1:00:32.720 --> 1:00:35.280
<v Speaker 1>pitching them to monetize starts putting some ads on there.

1:00:35.360 --> 1:00:36.160
<v Speaker 4>But it's so true.

1:00:36.440 --> 1:00:39.439
<v Speaker 13>I mean, they're a valuable audience and they're if their

1:00:39.520 --> 1:00:42.360
<v Speaker 13>shoppers or they're in that mindset, go sell me fire

1:00:42.480 --> 1:00:46.400
<v Speaker 13>product related to physical fitness, and their prime candidate that.

1:00:46.600 --> 1:00:48.320
<v Speaker 1>Is that That is kind of kind of what you

1:00:48.440 --> 1:00:50.360
<v Speaker 1>guys do and kind of what a lot of smart

1:00:50.360 --> 1:00:52.640
<v Speaker 1>people in the ad tech space are trying to enable.

1:00:53.120 --> 1:00:56.080
<v Speaker 1>Is the for folks to monetize their audience. Megan Clark

1:00:56.120 --> 1:00:57.800
<v Speaker 1>and thanks so much for joining us. Megan is the

1:00:57.920 --> 1:01:01.440
<v Speaker 1>CEO of Cridio again Ada traded stock. You know, I

1:01:01.640 --> 1:01:03.920
<v Speaker 1>like to flip these things around all the time. Crt

1:01:04.160 --> 1:01:08.120
<v Speaker 1>OH is the ticker seven buys six holds on the

1:01:08.160 --> 1:01:10.760
<v Speaker 1>stock and oneself, so a little bit divided street there.

1:01:11.080 --> 1:01:14.160
<v Speaker 2>Thanks for listening to the Bloomberg Markets podcasts. You can

1:01:14.200 --> 1:01:17.960
<v Speaker 2>subscribe and listen to interviews at Apple Podcasts or whatever

1:01:18.080 --> 1:01:21.720
<v Speaker 2>podcast platform you prefer. I'm Matt Miller. I'm on Twitter

1:01:22.000 --> 1:01:23.880
<v Speaker 2>at Matt Miller nineteen seventy three.

1:01:24.360 --> 1:01:26.760
<v Speaker 1>And I'm fall Sweeney. I'm on Twitter at pt Sweeney.

1:01:26.880 --> 1:01:29.520
<v Speaker 1>Before the podcast, you can always catch us worldwide at

1:01:29.560 --> 1:01:30.320
<v Speaker 1>Bloomberg Radio