WEBVTT - Bea Dixon: How a Dream Launched a Feminine Care Revolution

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<v Bea Dixon>Welcome back to She Pivots. I'm Bea Dixon.

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<v ETS>Welcome back to she Pivots, the podcast where we talk

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<v ETS>with women who dare to pivot out of one career

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<v ETS>and into something new and explore how their personal lives

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<v ETS>impacts these decisions. I'm your host, Emily Tish Sussman. I'm

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<v ETS>delighted to welcome Beatrice or B Dixon to the podcast today.

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<v ETS>When I first interviewed B, I was blown away by

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<v ETS>the complexity of her life story. Her story was so layered.

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<v ETS>I did something I've never done before. I asked if

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<v ETS>she would come back and do a second interview. So

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<v ETS>this episode that you're about to hear combines these two

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<v ETS>interviews into one chronological episode, covering everything from her start

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<v ETS>as a pharmacy technician to her cleaning business, to her

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<v ETS>personal experience with chronic bacterial vaginosis and how that inspired

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<v ETS>her to create the Honeypot Company. From an early age,

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<v ETS>B realized two things. One that she needed to have

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<v ETS>a strong work ethic, something she learned from her mother,

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<v ETS>and two that she wanted to build wealth. With these

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<v ETS>two truths always in the back of her mind, B

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<v ETS>spent years living paycheck to paycheck, grinding it out, unsure

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<v ETS>of what her next step would be, and on top

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<v ETS>of that, she was dealing with her BV, an infection

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<v ETS>that just wouldn't go away no matter what she tried.

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<v ETS>Then something happened that changed everything. Her grandmother came to

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<v ETS>her in a dream and gave her the recipe for

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<v ETS>a natural remedy for her BV. Having just come into

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<v ETS>her spirituality, b took this message from her grandmother, mixed

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<v ETS>up the potion, tried it, and for the first time

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<v ETS>in years, she found relief. True to her nature, she

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<v ETS>hustled and turned this dream into the Honeypot Company, the

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<v ETS>first plant based feminine care brand to be sold at

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<v ETS>major retailers like Target, Whole Foods, and Walmart. Since launching

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<v ETS>in twenty fourteen, the company has grown into a multimillion

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<v ETS>dollar business, which has sold for a massive three hundred

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<v ETS>and eighty million dollars and is on the shelves of

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<v ETS>over thirty thousand stores. She earned a spot on Forbes's

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<v ETS>Top one hundred Female Founder's list and has been featured

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<v ETS>in Essence, Ink and Fast Company, and even Grace the

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<v ETS>Ted stage to talk about the power of listening to

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<v ETS>your intuition. I'm excited for you all to hear be

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<v ETS>talk about the power of listening to yourself, building a

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<v ETS>business rooted in purpose, and how leaning into her spirituality

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<v ETS>has shaped not just her company, but her entire life.

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<v ETS>You won't want to miss this one, so let's get

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<v ETS>into it.

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<v Bea Dixon>My name is Beatrice Dixon, and I am the CEO,

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<v Bea Dixon>chief Innovation Officer, and co founder of the Honeypot Company.

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<v ETS>We're going to rewind. We're going to go back. Okay,

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<v ETS>where were you born, Where did you grow up? What

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<v ETS>was your family like? Like, tell us a little bit, Yeah,

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<v ETS>we're going way back.

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<v Bea Dixon>I was born in Arlington, Virginia, and I was raised

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<v Bea Dixon>in the DMV area probably until I was like, I

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<v Bea Dixon>don't know, like ten, I think. And then we moved

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<v Bea Dixon>to Phoenix, Arizona because my mother fell in a manhole

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<v Bea Dixon>and broke her back, and her doctor told her the

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<v Bea Dixon>best place for her to live would be a place

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<v Bea Dixon>that didn't have a bunch of seasons, and so she

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<v Bea Dixon>chose Phoenix, and we moved to Phoenix, and so I

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<v Bea Dixon>was raised as a child to an adult in Phoenix, Arizona.

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<v ETS>Your mom breaking her back feels like it must have

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<v ETS>been a pretty big event in your families.

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<v Bea Dixon>It was. It was a massive event. She worked on

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<v Bea Dixon>a construction site. She was kind of like a nurse

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<v Bea Dixon>or like a medical aid on a construction site. And

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<v Bea Dixon>that particular day, because it was in Maryland, there was

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<v Bea Dixon>ice on the ground and somebody else had fell and slipped,

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<v Bea Dixon>and so she was called to go and get help

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<v Bea Dixon>the person who had fell and slipped. But then she

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<v Bea Dixon>fell slipped. It's not funny, but it's wild when you

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<v Bea Dixon>think about it. And yeah, I mean she was down

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<v Bea Dixon>for a little while, she was paralyzed, she got she

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<v Bea Dixon>got several surgeries, not just one, and then you know,

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<v Bea Dixon>she made a full recovery. Like my mother walks, she

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<v Bea Dixon>does everything, but she will always have a ride in

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<v Bea Dixon>her back, you know, she will always have back shoes,

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<v Bea Dixon>you know. But she deals with it really well. She

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<v Bea Dixon>doesn't live on medication. She's not you know what I mean,

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<v Bea Dixon>Like she takes care of herself.

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<v ETS>If you were so young, nine or ten, did that

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<v ETS>turn you into a caretaker? Like did that grow you

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<v ETS>up quickly?

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<v Bea Dixon>It's funny. I never thought about it like that. I mean,

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<v Bea Dixon>I was there to help her because she was my mommy.

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<v Bea Dixon>She is my mommy. She's not a us. But I

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<v Bea Dixon>don't know that I looked at it as being a caretaker.

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<v Bea Dixon>I just looked at it as though, you know, it's

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<v Bea Dixon>your mom, Like what are you gonna do? My mother

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<v Bea Dixon>has always been like the ultimate hustler, rightly, She's always

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<v Bea Dixon>didn't matter what it was, she always found a way

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<v Bea Dixon>to survive, to take care of her family, to take

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<v Bea Dixon>care of herself. But I did start working when I

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<v Bea Dixon>was like fourteen going on fifteen, and the reason for

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<v Bea Dixon>that was because I wanted to get my driving permit.

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<v Bea Dixon>And my mom was like, you know, that's cute, but

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<v Bea Dixon>I don't have money for you to go to driving school.

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<v Bea Dixon>And you're not getting the driving to permit unless you

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<v Bea Dixon>go to driving school. So if you want to go

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<v Bea Dixon>to driving school, then you have to pay for driving school.

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<v Bea Dixon>In order for you to do that, you got to

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<v Bea Dixon>get a job. And so I got a job at

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<v Bea Dixon>McDonald's and I loved that job.

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<v ETS>What about it?

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<v Bea Dixon>I just loved that my mom had empowered me to

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<v Bea Dixon>go out into the world and make money from a

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<v Bea Dixon>young kid. I mean even in high school, I was

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<v Bea Dixon>in Future Business Leaders of America. You know what I'm saying, Like,

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<v Bea Dixon>I love being able to take care of myself and

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<v Bea Dixon>I have been that way since I was a kid.

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<v Bea Dixon>And I also love money, Like let's let's call the

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<v Bea Dixon>shit what it is, like, I love I love money,

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<v Bea Dixon>and I love the ability. I love the ability to

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<v Bea Dixon>be able to go out into the world and make it,

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<v Bea Dixon>not just make it meaning just like cash, but just

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<v Bea Dixon>going out into the world and making it as a

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<v Bea Dixon>human being, you know, and surviving. I think because I

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<v Bea Dixon>saw my my mom was such a strong woman. It's

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<v Bea Dixon>such a strong woman, and I saw things that she

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<v Bea Dixon>was willing to do to make sure that we ate.

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<v Bea Dixon>And you know, that's just some stuff that you can't

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<v Bea Dixon>unlearn and that you have to respect. Like she did everything.

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<v Bea Dixon>She cleaned hotels, she worked in the hospital. You know,

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<v Bea Dixon>sometimes she might have had to drop in on somebody

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<v Bea Dixon>to you know, like she just did whatever she had

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<v Bea Dixon>to do. You know, she did that. She work in

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<v Bea Dixon>laundry mats, she was a medical biller. She she just

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<v Bea Dixon>did everything. She did whatever she needed to do to

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<v Bea Dixon>make sure we ate. Like when I was a baby,

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<v Bea Dixon>my mother had three jobs and she would literally come

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<v Bea Dixon>home between them, get a little bit of rest, like

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<v Bea Dixon>take a nap, wake up, go to work, come home,

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<v Bea Dixon>take a nap, eat, wake up, go to work like that,

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<v Bea Dixon>like it was just you know, and so.

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<v ETS>Yeah, these mother's influence continued to be a motivating force

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<v ETS>for her. When it was time to graduate school and

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<v ETS>move on with her education, you followed the advice of

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<v ETS>her mother.

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<v Bea Dixon>Look, I don't know about every other culture, but having

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<v Bea Dixon>a black mother, either you're gonna be a doctor, you're

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<v Bea Dixon>gonna work in the medical field, you're gonna work in law,

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<v Bea Dixon>you're gonna work in it was like, you need to

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<v Bea Dixon>choose a field that will never be obsolete. And so

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<v Bea Dixon>my mother conditioned me into that. At a young age,

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<v Bea Dixon>I thought that I wanted to go to school to

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<v Bea Dixon>be a doctor. But the only caveat was is I

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<v Bea Dixon>hated academia. I just did not like it. I didn't

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<v Bea Dixon>enjoy it. And so from a young age, if I'm

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<v Bea Dixon>not passionate about something, I cannot do it. I just can't.

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<v Bea Dixon>And I'm lucky enough to have a mother that didn't

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<v Bea Dixon>force me to do things that I didn't want to do.

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<v Bea Dixon>Her thing was if you're not going to do that,

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<v Bea Dixon>then what are you going to do? Because if you're

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<v Bea Dixon>not going to school, but you're going to have a

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<v Bea Dixon>job because you can't live with me forever, right, So

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<v Bea Dixon>that was okay with me. That just meant that I

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<v Bea Dixon>had to work really hard. And then I worked in

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<v Bea Dixon>pharmacy and I did that for like ten years of

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<v Bea Dixon>my life. But I knew being a pharmacy technician I

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<v Bea Dixon>would always have work. But then I kind of proceeded

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<v Bea Dixon>in working in hospitals and things like that until I

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<v Bea Dixon>moved to Atlanta when I went to work at an

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<v Bea Dixon>oncology pharmacy where I basically made chemotherapy drugs for chemo patients.

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<v Bea Dixon>And that was actually my last job in pharmacy technician work.

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<v ETS>It didn't burn you out and it sounds very heavy.

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<v Bea Dixon>That actually was like one of my favorite places to

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<v Bea Dixon>work because you got to interact with people and you

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<v Bea Dixon>got to face a version of mortality. And I think

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<v Bea Dixon>when people are terminally ill, you know, they look at

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<v Bea Dixon>life a little different. So got to talk to people

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<v Bea Dixon>all the time and hear their stories and see them fight,

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<v Bea Dixon>which I think is really it's so beautiful. It's hard

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<v Bea Dixon>obviously because they're not well. That that part isn't beautiful,

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<v Bea Dixon>but the way that you look at your life and

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<v Bea Dixon>spend your time when you are potentially dying that is beautiful,

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<v Bea Dixon>you know, when you can be able to see that

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<v Bea Dixon>and experience that. So it was actually that was actually

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<v Bea Dixon>a really good time for me because I learned a lot,

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<v Bea Dixon>you know. Even working in hospital pharmacy, you learned a lot,

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<v Bea Dixon>you know, because when you're working in a hospital as

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<v Bea Dixon>a pharmacy technician, you're seeing all kinds of things.

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<v Bea Dixon>Right.

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<v Bea Dixon>Sometimes you know, you might be servicing somebody that's like

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<v Bea Dixon>in the ICU, you could be servicing a child that's sick.

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<v Bea Dixon>You can be you know, there's just.

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<v ETS>A lot, you know.

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<v Bea Dixon>So it was heavy. It was heavy, and I think

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<v Bea Dixon>that I got to a place where I've always been

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<v Bea Dixon>a natural born healer, which makes sense when you look

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<v Bea Dixon>at my work life, even where you look at where

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<v Bea Dixon>I went after I left working in the world of pharmacy,

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<v Bea Dixon>I think I just needed You're right, I needed something else.

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<v ETS>So Be made her first pivot and left the medical field.

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<v ETS>She knew deep within her that there was more out

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<v ETS>there for her to explore, but she also wanted to

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<v ETS>enjoy life.

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<v Bea Dixon>I wanted to work within wellness in a different way.

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<v Bea Dixon>I wanted to figure out how to heal people, but

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<v Bea Dixon>not necessarily from a Western medical point of view. Even

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<v Bea Dixon>though I deeply believe in Western medicine because I think

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<v Bea Dixon>that it's necessary, right, I also think that the other

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<v Bea Dixon>side is necessary too. And I think that even though

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<v Bea Dixon>I was a young person and I was like really

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<v Bea Dixon>enjoying my life living in Atlanta, you know, this was

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<v Bea Dixon>a very very very fun time in Atlanta in two

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<v Bea Dixon>thousand and five to two thousand. It was like crazy

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<v Bea Dixon>fun and I was out till like three o'clock in

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<v Bea Dixon>the morning. I would have to be to work at eight.

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<v Bea Dixon>I got to experience that, and it was beautiful. But

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<v Bea Dixon>in order for you to be entrepreneurial, you have to

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<v Bea Dixon>have a strong work ethic. And so I think that

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<v Bea Dixon>that part of my life was the get your work

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<v Bea Dixon>ethic in line, get that together. I think that that's

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<v Bea Dixon>the phase that I was in, and so, you know,

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<v Bea Dixon>I think I went from work ethic to how do

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<v Bea Dixon>I make my own money and not have to necessarily

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<v Bea Dixon>punch somebody's clock.

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<v ETS>Eventually be founded her first pivot into entrepreneurship.

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<v Bea Dixon>And then I remember, like, you know, I was on

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<v Bea Dixon>my way out from working at the pharmacy, and I

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<v Bea Dixon>remember me and my friends would just hang out with

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<v Bea Dixon>some people and they were talking about how they needed

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<v Bea Dixon>to get their house clean, and I was like, well,

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<v Bea Dixon>I think clean your house, pay me, I'll do it.

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<v Bea Dixon>And me and my best friend and we just did it.

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<v Bea Dixon>And it was like, oh, well, we could probably do this.

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<v Bea Dixon>So then we started a cleaning business, and then that

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<v Bea Dixon>became what I did. That was my entry way into entrepreneurship.

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<v ETS>We had figured out how to work on her own time,

0:13:16.240 --> 0:13:19.400
<v ETS>but between her social life and the unpredictability of cleaning,

0:13:19.920 --> 0:13:22.600
<v ETS>she was struggling to make ends meet.

0:13:23.200 --> 0:13:25.280
<v Bea Dixon>You know, we had been cleaning houses for a while,

0:13:26.000 --> 0:13:28.559
<v Bea Dixon>but we weren't able to make our rent. We got evicted,

0:13:29.120 --> 0:13:31.720
<v Bea Dixon>didn't have a place to live, but we had like,

0:13:32.000 --> 0:13:35.160
<v Bea Dixon>we had really cool clients. So sometimes our clients would

0:13:35.200 --> 0:13:38.280
<v Bea Dixon>let us stay. Sometimes our friend, you know, my one

0:13:38.280 --> 0:13:41.960
<v Bea Dixon>of my best friends, Rachel, she would let us, you know,

0:13:42.000 --> 0:13:48.040
<v Bea Dixon>sleep on her couch. Sometimes we would literally clean people's

0:13:48.040 --> 0:13:51.640
<v Bea Dixon>house to get a Motil six or like Motil six ish,

0:13:51.840 --> 0:13:55.520
<v Bea Dixon>it wasn't always Motil six, but like we never like

0:13:55.920 --> 0:13:58.440
<v Bea Dixon>lived on the street, but we didn't have anywhere to live.

0:13:59.160 --> 0:14:01.920
<v Bea Dixon>And that that on for a couple of months. But

0:14:02.040 --> 0:14:06.120
<v Bea Dixon>that right there was the moment that I was like,

0:14:06.679 --> 0:14:10.080
<v Bea Dixon>I gotta get it together. That was when I was like,

0:14:11.400 --> 0:14:14.400
<v Bea Dixon>this can't be my life. It was the beginning of

0:14:14.480 --> 0:14:17.360
<v Bea Dixon>when it was like, this can't be my life. And

0:14:17.400 --> 0:14:20.120
<v Bea Dixon>then we met. We were cleaning this guy's house and

0:14:20.160 --> 0:14:22.920
<v Bea Dixon>he was telling us, you know, pretty wealthy guy, and

0:14:22.960 --> 0:14:25.600
<v Bea Dixon>he was telling us how he needed to find somebody

0:14:25.960 --> 0:14:28.320
<v Bea Dixon>to rent one of his houses. And he was like,

0:14:28.360 --> 0:14:31.040
<v Bea Dixon>you know, if you know anybody, let me know. You know,

0:14:31.120 --> 0:14:32.800
<v Bea Dixon>I don't really need a ton of money. I just

0:14:32.880 --> 0:14:34.680
<v Bea Dixon>want somebody in there. It's going to take care of it.

0:14:34.720 --> 0:14:37.080
<v Bea Dixon>And so we ended up being able to rent that

0:14:37.120 --> 0:14:40.280
<v Bea Dixon>person's house. Maybe it was like fifteen hundred dollars a month,

0:14:40.320 --> 0:14:41.920
<v Bea Dixon>which isn't a lot of money for the type of

0:14:41.920 --> 0:14:44.120
<v Bea Dixon>house this was. I mean, this house was absolutely beautiful.

0:14:44.600 --> 0:14:47.640
<v Bea Dixon>And I think once we got into that house, maybe

0:14:47.720 --> 0:14:49.720
<v Bea Dixon>we had lived in another place right before that, but

0:14:49.760 --> 0:14:52.680
<v Bea Dixon>once we moved into that house, it was during that

0:14:52.760 --> 0:14:55.680
<v Bea Dixon>time that I was like, I got to change my life.

0:14:57.520 --> 0:15:01.520
<v ETS>Change didn't happen overnight for me. She slowly started to

0:15:01.600 --> 0:15:05.200
<v ETS>shift the puzzle pieces of her life, changing her scene,

0:15:05.480 --> 0:15:08.600
<v ETS>picking up more odd jobs, and finding her way to

0:15:08.640 --> 0:15:12.080
<v ETS>her spirituality through a Lakumi reading. Her friend invited her

0:15:12.120 --> 0:15:13.360
<v ETS>too and.

0:15:13.280 --> 0:15:15.760
<v Bea Dixon>I went and got myself in reading and it was

0:15:15.840 --> 0:15:18.960
<v Bea Dixon>beautiful and it really kind of just changed my life

0:15:19.000 --> 0:15:21.720
<v Bea Dixon>and it made me wonder what it would be like

0:15:22.560 --> 0:15:26.040
<v Bea Dixon>to potentially practice the spirituality, and so that came into

0:15:26.040 --> 0:15:28.440
<v Bea Dixon>my life. So there was a lot of things that

0:15:28.480 --> 0:15:31.600
<v Bea Dixon>were changing and ebbing and flowing, and you know, I

0:15:31.680 --> 0:15:34.160
<v Bea Dixon>was just in the next phase of whatever that was.

0:15:34.840 --> 0:15:37.720
<v Bea Dixon>And then I started working at Whole Foods and I

0:15:37.840 --> 0:15:44.240
<v Bea Dixon>really enjoyed that work so literally, I remember I was

0:15:44.280 --> 0:15:47.880
<v Bea Dixon>working at Whole Foods and there would be brands and

0:15:48.000 --> 0:15:51.520
<v Bea Dixon>companies that would come in all the time, and they

0:15:51.520 --> 0:15:54.120
<v Bea Dixon>would like come in and they bring their reps or

0:15:54.200 --> 0:15:56.640
<v Bea Dixon>sometimes it would be the owners of the brand, and

0:15:56.680 --> 0:15:58.600
<v Bea Dixon>they talked to you about what they did and why

0:15:58.640 --> 0:16:02.280
<v Bea Dixon>it works and why it's so, and sometimes Whole Foods

0:16:02.320 --> 0:16:05.640
<v Bea Dixon>would send us on immersions. So one of the biggest

0:16:05.640 --> 0:16:08.240
<v Bea Dixon>immersions that I remember was when I went to the

0:16:08.320 --> 0:16:12.359
<v Bea Dixon>Gya Farms because Gaya is like one of my favorite

0:16:12.640 --> 0:16:16.760
<v Bea Dixon>herb supplement companies, right, and so I'm doing all this

0:16:16.920 --> 0:16:20.600
<v Bea Dixon>work and I'm like, I want to do this, like

0:16:20.760 --> 0:16:24.160
<v Bea Dixon>I think I could do this, And that was when

0:16:24.160 --> 0:16:26.480
<v Bea Dixon>I got the itch. That was when I was like

0:16:27.160 --> 0:16:29.640
<v Bea Dixon>I want to do this. I could have a brand.

0:16:29.840 --> 0:16:31.360
<v Bea Dixon>I didn't know what the brand was going to be,

0:16:32.320 --> 0:16:34.640
<v Bea Dixon>but I was like, I could totally have a brand.

0:16:35.560 --> 0:16:39.240
<v Bea Dixon>That's when the second itch, entrepreneurial itch, came into play,

0:16:39.520 --> 0:16:41.760
<v Bea Dixon>because I knew that I couldn't be in the service

0:16:41.800 --> 0:16:44.280
<v Bea Dixon>business because from my point of view, the type of

0:16:44.320 --> 0:16:46.320
<v Bea Dixon>service that I did, the only time I was making

0:16:46.360 --> 0:16:49.040
<v Bea Dixon>money was when I was serving people. I needed to

0:16:49.080 --> 0:16:52.560
<v Bea Dixon>be in the I make money in my sleep business,

0:16:52.880 --> 0:16:55.440
<v Bea Dixon>and I learned quickly that that was through products.

0:16:56.840 --> 0:17:00.200
<v ETS>When we come back, Bee walks us through just how

0:17:00.200 --> 0:17:05.239
<v ETS>her personal medical issues and spirituality inspired what was to

0:17:05.240 --> 0:17:10.600
<v ETS>become her multi million dollar business, the Honeypot Company. Stay tuned.

0:17:21.480 --> 0:17:24.840
<v ETS>Before the break, we left off with b dreaming of

0:17:24.880 --> 0:17:28.399
<v ETS>something bigger for herself, a way to make money in

0:17:28.440 --> 0:17:31.680
<v ETS>her sleep. She knew there was something more out there

0:17:31.720 --> 0:17:35.800
<v ETS>for her, and the stars finally aligned when she searched

0:17:35.880 --> 0:17:39.479
<v ETS>inward for a way to heal her BV. So.

0:17:40.440 --> 0:17:47.960
<v Bea Dixon>I was dealing with bacchio vaginosis for like a year almost,

0:17:48.200 --> 0:17:51.199
<v Bea Dixon>and it was really bad, Like it was like I

0:17:51.240 --> 0:17:54.080
<v Bea Dixon>stink up the car bed, I stink up the bathroom bed,

0:17:54.520 --> 0:17:57.359
<v Bea Dixon>like I just walked in went to go pee. It

0:17:57.400 --> 0:18:01.320
<v Bea Dixon>was very embarrassing, a lot of shame, and I was

0:18:01.320 --> 0:18:05.639
<v Bea Dixon>trying everything. I was like living on Google. I was

0:18:05.680 --> 0:18:10.119
<v Bea Dixon>living on Google forums. I was like wrapping garlic with

0:18:10.240 --> 0:18:14.399
<v Bea Dixon>cheesecloth and like sewing tampon streams on and like putting

0:18:14.440 --> 0:18:19.640
<v Bea Dixon>that in. I was like freezing yogurt and an applicator

0:18:19.720 --> 0:18:25.320
<v Bea Dixon>and tampon applicators. I was living on antibiotics. It was wild.

0:18:26.080 --> 0:18:29.600
<v Bea Dixon>So my microbiome was shot. And then I was trying

0:18:29.680 --> 0:18:35.240
<v Bea Dixon>all of these like old wives tale type of recipes.

0:18:36.080 --> 0:18:36.680
<v ETS>It was bad.

0:18:37.320 --> 0:18:40.520
<v Bea Dixon>And then one morning my mom had moved with me

0:18:40.600 --> 0:18:43.840
<v Bea Dixon>to Atlanta and we had a cute little house, and

0:18:43.920 --> 0:18:49.000
<v Bea Dixon>one morning I was having this dream. It felt like

0:18:49.040 --> 0:18:52.080
<v Bea Dixon>a dream, but it wasn't a dream. It was you know,

0:18:52.160 --> 0:18:55.480
<v Bea Dixon>in the morning, right when you're in that really beautiful sleep,

0:18:55.920 --> 0:18:57.920
<v Bea Dixon>like the sun is starting to come up and you're

0:18:58.000 --> 0:19:02.520
<v Bea Dixon>just like in a really beautiful, very relaxed, you're in

0:19:02.600 --> 0:19:06.600
<v Bea Dixon>that kind of rim sleep, and your consciousness at that

0:19:06.760 --> 0:19:09.560
<v Bea Dixon>time in the morning is a bit high. And so

0:19:09.680 --> 0:19:12.800
<v Bea Dixon>my grandmother, who I never met in this life because

0:19:12.840 --> 0:19:15.920
<v Bea Dixon>she died when my mother was a child, she came

0:19:16.840 --> 0:19:19.840
<v Bea Dixon>and she told me it was wild because she looks

0:19:20.280 --> 0:19:23.720
<v Bea Dixon>just I look just like her, even more than my mother.

0:19:24.359 --> 0:19:27.119
<v Bea Dixon>I look the spinning image. If you saw pictures of

0:19:27.200 --> 0:19:29.879
<v Bea Dixon>my grandmother, I am the spinning image of her. And

0:19:29.960 --> 0:19:34.639
<v Bea Dixon>so I remember us looking a lot alike. And I

0:19:34.680 --> 0:19:36.880
<v Bea Dixon>remember her telling me that she had been walking with

0:19:36.960 --> 0:19:40.040
<v Bea Dixon>me and she saw me struggling, and she knew what

0:19:40.119 --> 0:19:42.480
<v Bea Dixon>to do. And she handed me piece of paper and

0:19:42.640 --> 0:19:45.439
<v Bea Dixon>had a list of ingredients, and she told me that

0:19:46.119 --> 0:19:48.800
<v Bea Dixon>this was going to solve my problem because she she's

0:19:48.840 --> 0:19:51.480
<v Bea Dixon>one of my guides too, obviously, and she had been

0:19:51.480 --> 0:19:53.600
<v Bea Dixon>seeing all that I had been doing for that year.

0:19:55.800 --> 0:19:58.439
<v Bea Dixon>And she handed me a piece of paper and it

0:19:58.480 --> 0:20:02.080
<v Bea Dixon>had this list of ingredients and a lot. The wild thing, Emily,

0:20:02.200 --> 0:20:06.000
<v Bea Dixon>is that a lot of the ingredients were a lot

0:20:06.080 --> 0:20:09.240
<v Bea Dixon>of the things that I was doing singularly. But what

0:20:09.280 --> 0:20:11.639
<v Bea Dixon>the problem was was I needed to put them all

0:20:11.640 --> 0:20:14.919
<v Bea Dixon>together and make a potion. And she told me to

0:20:15.000 --> 0:20:18.479
<v Bea Dixon>memorize the paper, and so literally I just kept repeating

0:20:18.480 --> 0:20:21.520
<v Bea Dixon>the ingredients over and over again, and I literally woke

0:20:21.600 --> 0:20:24.919
<v Bea Dixon>up saying out side of vinegar, lavender, rose garlet like

0:20:24.960 --> 0:20:28.280
<v Bea Dixon>I literally woke up saying that, and I wrote it

0:20:28.320 --> 0:20:32.760
<v Bea Dixon>down and I went to work because I worked, and

0:20:32.840 --> 0:20:37.040
<v Bea Dixon>hope foods obviously, and I bought all this stuff and

0:20:37.160 --> 0:20:40.959
<v Bea Dixon>I went home that night and I made myself whatever

0:20:41.000 --> 0:20:42.399
<v Bea Dixon>this was, I didn't know what it was going to

0:20:42.440 --> 0:20:43.440
<v Bea Dixon>turn into.

0:20:44.000 --> 0:20:48.240
<v ETS>We tried different measurements and concoctions before she finally found it.

0:20:48.800 --> 0:20:52.520
<v ETS>She tested it out and like magic, her grandmother's gift

0:20:52.600 --> 0:20:53.280
<v ETS>to her work.

0:20:55.160 --> 0:20:58.320
<v Bea Dixon>And once it did what it did for me, I

0:20:58.400 --> 0:21:00.080
<v Bea Dixon>was like, Oh, this is it. This is what I

0:21:00.119 --> 0:21:04.040
<v Bea Dixon>was supposed to be doing. So I very much knew

0:21:04.040 --> 0:21:08.159
<v Bea Dixon>that I wanted to be in the consumer packaged good space.

0:21:08.200 --> 0:21:11.479
<v Bea Dixon>The other reason why I knew it is because I

0:21:11.600 --> 0:21:14.320
<v Bea Dixon>worked in the service business. I used to clean people's houses,

0:21:14.359 --> 0:21:17.320
<v Bea Dixon>I organized. I mean, we talked about this, right, I

0:21:17.359 --> 0:21:21.920
<v Bea Dixon>did everything that you can imagine, but I knew that

0:21:21.920 --> 0:21:24.320
<v Bea Dixon>that was not the way to make money for me.

0:21:25.160 --> 0:21:27.359
<v Bea Dixon>Where the only time I make money is if I

0:21:27.400 --> 0:21:29.640
<v Bea Dixon>do a service. I knew that I wanted to make

0:21:29.680 --> 0:21:32.399
<v Bea Dixon>money in my sleep, and what's the best way to

0:21:32.440 --> 0:21:37.080
<v Bea Dixon>do that is through products? And so yeah, like my

0:21:37.200 --> 0:21:40.000
<v Bea Dixon>brain was doing on I want to do this. And

0:21:40.040 --> 0:21:42.760
<v Bea Dixon>the wild thing is I was dead broke, like I

0:21:42.840 --> 0:21:45.639
<v Bea Dixon>was living check to check, you know, Like, how was

0:21:45.680 --> 0:21:47.840
<v Bea Dixon>I going to start a brand? I wasn't even thinking about.

0:21:48.200 --> 0:21:51.480
<v Bea Dixon>But I knew that I could do it somehow, some way,

0:21:52.080 --> 0:21:55.560
<v Bea Dixon>you know. And then my granny came man, and here

0:21:55.600 --> 0:21:55.920
<v Bea Dixon>we are.

0:21:57.520 --> 0:22:01.360
<v ETS>Timing is everything, and context is im So I want

0:22:01.400 --> 0:22:07.720
<v ETS>to contextualize whereb was both personally and spiritually. We briefly

0:22:07.800 --> 0:22:11.960
<v ETS>mentioned be spirituality, but when everything changed for her was

0:22:12.000 --> 0:22:14.399
<v ETS>when she was most connected to her new faith.

0:22:16.000 --> 0:22:21.119
<v Bea Dixon>So I had just initiated into Santadi or Lukumi, and so,

0:22:21.680 --> 0:22:24.880
<v Bea Dixon>you know, and that initiation is pretty It's it's serious,

0:22:24.960 --> 0:22:27.320
<v Bea Dixon>you know, like you shave off all your hair, you

0:22:27.320 --> 0:22:29.280
<v Bea Dixon>wear white for a year, you do that, you know,

0:22:29.400 --> 0:22:33.000
<v Bea Dixon>you really go in. And the way that our spirituality

0:22:33.040 --> 0:22:37.880
<v Bea Dixon>works is you can't do anything without content without It's

0:22:38.000 --> 0:22:41.359
<v Bea Dixon>like you your ancestors. Then the spirits, right, like it's

0:22:41.760 --> 0:22:44.960
<v Bea Dixon>like anything that you do, you call them in first.

0:22:45.840 --> 0:22:49.960
<v Bea Dixon>And so I think I was pretty wide open. The

0:22:50.000 --> 0:22:55.399
<v Bea Dixon>women in my family are intuitively gifted. I believe that

0:22:55.440 --> 0:22:58.160
<v Bea Dixon>all of us are, right. I think I think every

0:22:58.240 --> 0:23:01.359
<v Bea Dixon>human is. The the ones in my family, though we

0:23:01.920 --> 0:23:05.640
<v Bea Dixon>have tended to really cater to that part of them,

0:23:05.680 --> 0:23:08.240
<v Bea Dixon>and so it's really just kind of a thing that's

0:23:08.280 --> 0:23:12.200
<v Bea Dixon>just in my blood. I think that when it comes

0:23:12.240 --> 0:23:17.720
<v Bea Dixon>to the relationship that I have with my ancestors, it's

0:23:17.760 --> 0:23:22.240
<v Bea Dixon>actually a part of my spirituality, which means that it's

0:23:22.359 --> 0:23:25.640
<v Bea Dixon>by nature, it's just the part of me. And that's obvious,

0:23:25.720 --> 0:23:27.879
<v Bea Dixon>right because if it wasn't for them, I would not

0:23:28.000 --> 0:23:32.320
<v Bea Dixon>be here. And so paying respect to them is really important,

0:23:33.119 --> 0:23:37.560
<v Bea Dixon>but also understanding that their bodies aren't here, but their

0:23:37.640 --> 0:23:41.239
<v Bea Dixon>soul and their spirit were definitely still very connected. Like

0:23:41.880 --> 0:23:45.920
<v Bea Dixon>I know that my grandmother is one of my guides.

0:23:46.640 --> 0:23:51.320
<v Bea Dixon>I know that my father is actually like my protector

0:23:51.400 --> 0:23:54.480
<v Bea Dixon>in a way. When he was alive, he was like

0:23:54.600 --> 0:23:57.840
<v Bea Dixon>six foot four. Now my father's like twelve feet tall.

0:23:58.160 --> 0:24:01.040
<v Bea Dixon>That's how tall his spirit is, you know. And so

0:24:01.320 --> 0:24:05.760
<v Bea Dixon>and he's like always here always, He's like my security guard.

0:24:05.880 --> 0:24:08.959
<v Bea Dixon>And it's not like a thing where I'm like talking

0:24:08.960 --> 0:24:11.879
<v Bea Dixon>to him often or anything, but like, wh when something

0:24:12.000 --> 0:24:16.040
<v Bea Dixon>like this comes up, he's here, Like I feel him,

0:24:16.119 --> 0:24:19.359
<v Bea Dixon>just like I'm here talking to y'all. His energy is

0:24:19.440 --> 0:24:22.800
<v Bea Dixon>right next to me. But yeah, like I was definitely

0:24:22.880 --> 0:24:25.800
<v Bea Dixon>open for her to be able to come in as

0:24:25.960 --> 0:24:28.919
<v Bea Dixon>clear as she did. And not only that, I was

0:24:28.920 --> 0:24:31.120
<v Bea Dixon>in a bad way because I you know, I had

0:24:31.200 --> 0:24:35.800
<v Bea Dixon>BV constantly. You know, some of that was probably hormonal.

0:24:36.560 --> 0:24:38.360
<v Bea Dixon>Some of it was probably because I was just going

0:24:38.440 --> 0:24:40.360
<v Bea Dixon>through so much at that time, you know what I mean.

0:24:42.080 --> 0:24:45.520
<v ETS>I love this idea that the personal had to come first,

0:24:45.880 --> 0:24:49.080
<v ETS>that the honey pot company would not have existed without it.

0:24:49.560 --> 0:24:52.400
<v ETS>But I had to know how did be think of it?

0:24:53.119 --> 0:24:55.800
<v ETS>Did she see the business opportunity that she had been

0:24:55.840 --> 0:24:57.800
<v ETS>looking for all along? Right away?

0:24:59.000 --> 0:25:01.679
<v Bea Dixon>It wasn't like we the business kind of energy. It

0:25:01.800 --> 0:25:04.679
<v Bea Dixon>was like, shit, if this could work for me, this

0:25:04.720 --> 0:25:07.439
<v Bea Dixon>could work for other people. That's what it was like.

0:25:08.080 --> 0:25:11.480
<v Bea Dixon>It was like I was remembering those Google forms that

0:25:11.520 --> 0:25:15.200
<v Bea Dixon>I was living on, and I was remembering remembering all

0:25:15.240 --> 0:25:18.440
<v Bea Dixon>those humans with vaginas that I was talking to. I mean,

0:25:18.520 --> 0:25:23.280
<v Bea Dixon>these forums had thousands of women on them. It was wild.

0:25:23.720 --> 0:25:27.639
<v Bea Dixon>So it was more so remembering those things and knowing

0:25:27.760 --> 0:25:28.959
<v Bea Dixon>that there was a white space.

0:25:30.000 --> 0:25:32.760
<v ETS>So how did you start? How did you get the

0:25:33.800 --> 0:25:36.280
<v ETS>capital to have the supplies? How did you start selling?

0:25:36.320 --> 0:25:36.399
<v Speaker 3>It?

0:25:36.400 --> 0:25:38.840
<v ETS>Sounds like you probably knew where to find the market.

0:25:39.160 --> 0:25:41.600
<v Bea Dixon>For a year and a half, we didn't do anything right.

0:25:41.640 --> 0:25:44.480
<v Bea Dixon>I had went to my brother's side to help because

0:25:44.520 --> 0:25:47.640
<v Bea Dixon>I didn't know anything about business. Not for real, He's

0:25:47.680 --> 0:25:51.320
<v Bea Dixon>so smart, he knew I mean he went to business school, right.

0:25:51.359 --> 0:25:53.920
<v Bea Dixon>He went to schoolbyas CPA, you know, and so he

0:25:53.960 --> 0:25:56.399
<v Bea Dixon>was a person who had the business savvy that I knew.

0:25:56.880 --> 0:26:00.320
<v Bea Dixon>He didn't know about CpG business consumer package goods, right,

0:26:00.680 --> 0:26:03.119
<v Bea Dixon>And I went to him and I was like, you know,

0:26:03.240 --> 0:26:05.800
<v Bea Dixon>I need help with this thing. But I can't just

0:26:05.880 --> 0:26:07.879
<v Bea Dixon>put this out into the world. I have to, like,

0:26:08.400 --> 0:26:12.000
<v Bea Dixon>it wouldn't be responsible to just like that day, figure

0:26:12.000 --> 0:26:13.520
<v Bea Dixon>out that this had worked for me and then take

0:26:13.560 --> 0:26:16.760
<v Bea Dixon>that same exact formula and start selling that. Like, you

0:26:16.800 --> 0:26:18.720
<v Bea Dixon>can't do that. You have to test it. You have

0:26:18.800 --> 0:26:21.199
<v Bea Dixon>to make sure that it's the right because it's not

0:26:21.280 --> 0:26:24.240
<v Bea Dixon>like my grandmother was able to tell me use a

0:26:24.280 --> 0:26:26.399
<v Bea Dixon>cup of this, she used a teaspoon of that. It

0:26:26.480 --> 0:26:28.800
<v Bea Dixon>was like, here's the ingredients. You're going to know how

0:26:28.800 --> 0:26:31.120
<v Bea Dixon>to figure it out. Figure it out because she knew

0:26:31.200 --> 0:26:34.440
<v Bea Dixon>I had worked in ivy rooms. As a pharmacy technician,

0:26:34.520 --> 0:26:38.800
<v Bea Dixon>you have to know maths, right. There's different problems that

0:26:39.000 --> 0:26:43.720
<v Bea Dixon>you I mean, anytime you're batching a medicine or whatever,

0:26:44.000 --> 0:26:46.840
<v Bea Dixon>you have to know what's the dose of a milligram

0:26:47.040 --> 0:26:49.159
<v Bea Dixon>whatever the milligrams is that you need to pull out

0:26:49.200 --> 0:26:50.920
<v Bea Dixon>of that vial so that you can put it into

0:26:50.920 --> 0:26:53.679
<v Bea Dixon>that iv bag, right, and then you do that, You

0:26:53.720 --> 0:26:56.400
<v Bea Dixon>put it in the syringe, You put the ivy bag,

0:26:56.440 --> 0:26:58.560
<v Bea Dixon>and you put it in front of a pharmacist. They

0:26:58.640 --> 0:27:01.120
<v Bea Dixon>check your math, they do everything, and they sign off,

0:27:01.160 --> 0:27:03.119
<v Bea Dixon>and then you put it in the bag. So she

0:27:03.240 --> 0:27:05.320
<v Bea Dixon>knew that I knew how to do that. She knew

0:27:05.320 --> 0:27:07.880
<v Bea Dixon>I knew how to compound skincare because I had done that,

0:27:08.240 --> 0:27:10.280
<v Bea Dixon>you know. But I also knew that it would have

0:27:10.280 --> 0:27:13.639
<v Bea Dixon>been irresponsible to just go out into the world with

0:27:13.720 --> 0:27:17.120
<v Bea Dixon>a formula that I had only tried on myself. And

0:27:17.200 --> 0:27:19.679
<v Bea Dixon>so I went to side and I was like, I

0:27:19.720 --> 0:27:22.600
<v Bea Dixon>need help. And he was like, since I have my

0:27:22.640 --> 0:27:25.359
<v Bea Dixon>own business, I'm an accountant, I'm not a I don't

0:27:25.400 --> 0:27:28.000
<v Bea Dixon>know anything about vaginas except what I know about vagina's

0:27:28.040 --> 0:27:31.399
<v Bea Dixon>like and I was like, I get it, but I

0:27:31.440 --> 0:27:34.760
<v Bea Dixon>need help, Please help me. And so he did. You know,

0:27:35.280 --> 0:27:37.520
<v Bea Dixon>he was there. He helped me in all the ways

0:27:37.560 --> 0:27:39.639
<v Bea Dixon>that I needed help. So he gave me like this

0:27:39.720 --> 0:27:41.119
<v Bea Dixon>five hundred dollars credit card.

0:27:41.480 --> 0:27:41.679
<v ETS>You know.

0:27:41.720 --> 0:27:45.040
<v Bea Dixon>Eventually he became my co founder, right. I think then

0:27:45.280 --> 0:27:47.159
<v Bea Dixon>I knew in my mind that he was my co founder,

0:27:47.200 --> 0:27:49.280
<v Bea Dixon>but he wasn't thinking about it like that. He gave

0:27:49.280 --> 0:27:51.359
<v Bea Dixon>me this credit card they had five hundred dollar ballance

0:27:51.359 --> 0:27:53.040
<v Bea Dixon>on it, and so that's what I used. I would

0:27:53.119 --> 0:27:57.040
<v Bea Dixon>buy products to make the product, and then I would

0:27:57.200 --> 0:27:59.720
<v Bea Dixon>make different type of versions and that I would just

0:27:59.760 --> 0:28:02.919
<v Bea Dixon>give away. And then we did that for like a

0:28:02.960 --> 0:28:05.520
<v Bea Dixon>year and a half and then somebody was like, hey,

0:28:05.600 --> 0:28:08.560
<v Bea Dixon>you should launch this at the Brown Brother's hairshell. And

0:28:08.600 --> 0:28:10.439
<v Bea Dixon>I didn't know about the Brown Brother's Hair show. That

0:28:10.520 --> 0:28:12.840
<v Bea Dixon>was my first time ever hearing about it. And I

0:28:12.880 --> 0:28:16.439
<v Bea Dixon>went to side again and I was like, hey, I

0:28:16.480 --> 0:28:18.959
<v Bea Dixon>really want to do this thing. He was like, we

0:28:18.960 --> 0:28:21.359
<v Bea Dixon>don't have the money to do that thing, Like this

0:28:21.440 --> 0:28:23.760
<v Bea Dixon>little five hundred I'm giving you every month, like that's

0:28:23.800 --> 0:28:26.040
<v Bea Dixon>a lot of money, because it is, but like we

0:28:26.080 --> 0:28:27.600
<v Bea Dixon>don't have the cash. And I got on my hands

0:28:27.640 --> 0:28:30.840
<v Bea Dixon>and knees literally and I was like, Simon, please, I

0:28:30.960 --> 0:28:34.399
<v Bea Dixon>really feel like this is a thing. And he was

0:28:34.440 --> 0:28:37.880
<v Bea Dixon>like okay. And I think these were the moments where

0:28:37.920 --> 0:28:41.000
<v Bea Dixon>things were really they were real. But this is when

0:28:41.080 --> 0:28:44.400
<v Bea Dixon>things were becoming really real because he went found like

0:28:44.440 --> 0:28:47.840
<v Bea Dixon>twenty thousand dollars. He pulled it together with some of

0:28:47.840 --> 0:28:50.920
<v Bea Dixon>his money and one of our friends' money, and that's

0:28:50.920 --> 0:28:55.680
<v Bea Dixon>how we bought bottles, caps, labels, the shrink wrap. We

0:28:55.680 --> 0:28:59.320
<v Bea Dixon>were using hair dryers. It was wild, you know, ingredients

0:28:59.320 --> 0:29:01.240
<v Bea Dixon>and we made it as simily line and we like

0:29:01.400 --> 0:29:04.080
<v Bea Dixon>made all these we made like six hundred bottles. We

0:29:04.160 --> 0:29:06.160
<v Bea Dixon>had to get banners and you know, just all the

0:29:06.160 --> 0:29:09.000
<v Bea Dixon>things you need to go to a trade show. And

0:29:09.120 --> 0:29:11.360
<v Bea Dixon>I told him, I was like, if this doesn't work,

0:29:12.000 --> 0:29:15.000
<v Bea Dixon>I will never bother you about this again. I will

0:29:15.080 --> 0:29:18.080
<v Bea Dixon>never say anything. I will never come toy like I promise.

0:29:18.760 --> 0:29:21.600
<v Bea Dixon>But at worked. We sold six hundred bottles in a

0:29:21.600 --> 0:29:25.440
<v Bea Dixon>weekend that we made ourselves with our hands, in our

0:29:25.480 --> 0:29:28.040
<v Bea Dixon>friend's hands, and that was really the beginning.

0:29:30.800 --> 0:29:34.360
<v ETS>Getting the validation she needed from the trade show. Be

0:29:34.640 --> 0:29:37.360
<v ETS>leaned in and did everything she could to grow the

0:29:37.400 --> 0:29:42.120
<v ETS>Honeypot company. But it wasn't always easy. She was still

0:29:42.160 --> 0:29:45.440
<v ETS>working full time as a buyer for whole Foods, and

0:29:45.520 --> 0:29:48.760
<v ETS>not to mention, she was actually married at this time,

0:29:49.360 --> 0:29:51.760
<v ETS>and unfortunately not happily.

0:29:54.120 --> 0:29:57.200
<v Bea Dixon>I was just grinding. I had to survive, I had

0:29:57.200 --> 0:30:00.840
<v Bea Dixon>to eat, I had to pay bills. Was starttarting, you know,

0:30:01.200 --> 0:30:05.520
<v Bea Dixon>with starting Honeypot, and you know, and I didn't even

0:30:05.600 --> 0:30:08.960
<v Bea Dixon>know what that meant, with starting honeypot man. I wasn't

0:30:09.200 --> 0:30:13.440
<v Bea Dixon>thinking necessarily about what it could be. I just knew

0:30:13.440 --> 0:30:16.000
<v Bea Dixon>that it could be something beautiful, and at that moment,

0:30:16.200 --> 0:30:19.960
<v Bea Dixon>I just wanted other people to be able to experience

0:30:20.040 --> 0:30:22.840
<v Bea Dixon>the healing that I was able to experience for myself.

0:30:23.120 --> 0:30:23.360
<v ETS>You know.

0:30:24.200 --> 0:30:27.080
<v Bea Dixon>So you know, so like it was a hard time.

0:30:27.480 --> 0:30:31.200
<v Bea Dixon>You know, I was in a interesting marriage. I was.

0:30:31.880 --> 0:30:37.920
<v Bea Dixon>I wasn't happy with myself. I was very overweight, you know,

0:30:38.240 --> 0:30:41.680
<v Bea Dixon>I was. I just wasn't in a great place. What's

0:30:41.720 --> 0:30:44.480
<v Bea Dixon>the point of being successful if you're not happy? That

0:30:44.560 --> 0:30:48.840
<v Bea Dixon>shit is stupid? Like why am I killing myself to

0:30:48.920 --> 0:30:54.440
<v Bea Dixon>be successful? And I'm not happy inside my body? I'm

0:30:54.480 --> 0:30:58.600
<v Bea Dixon>not happy inside my mind. I'm not happy inside this marriage.

0:30:58.680 --> 0:31:01.040
<v Bea Dixon>I'm not you know what I mean, Like those two

0:31:01.200 --> 0:31:04.320
<v Bea Dixon>don't go together for me. This is all for me.

0:31:04.600 --> 0:31:07.880
<v Bea Dixon>I don't mean this for anybody that's listening to this.

0:31:08.440 --> 0:31:08.680
<v Bea Dixon>You know.

0:31:08.760 --> 0:31:12.680
<v Bea Dixon>This is just my story, my woes, my feelings. So

0:31:12.720 --> 0:31:14.880
<v Bea Dixon>I don't want anybody to hear this and take offense

0:31:14.880 --> 0:31:17.400
<v Bea Dixon>to what I just said. But that's how I felt

0:31:17.480 --> 0:31:21.440
<v Bea Dixon>as it related to myself, and so I needed to

0:31:21.480 --> 0:31:26.160
<v Bea Dixon>get it together because I remember me and my mom.

0:31:26.680 --> 0:31:30.120
<v Bea Dixon>I was going to the doctor to figure out if

0:31:30.160 --> 0:31:33.200
<v Bea Dixon>I could get pregnant or not. And the doctor found

0:31:33.200 --> 0:31:35.960
<v Bea Dixon>some issues with my thyroid, and my mom was like,

0:31:36.040 --> 0:31:38.560
<v Bea Dixon>we don't have thyroid problems in our family, Like, girl,

0:31:38.600 --> 0:31:41.240
<v Bea Dixon>what are you talking about? And it's an old wives

0:31:41.280 --> 0:31:43.760
<v Bea Dixon>tale that if you have thyroid issues, that you're lying

0:31:43.840 --> 0:31:47.640
<v Bea Dixon>about something. And so what was the thing that I

0:31:47.720 --> 0:31:52.760
<v Bea Dixon>was lying about? That I was tremendously, tremendously unhappy in

0:31:52.840 --> 0:31:56.120
<v Bea Dixon>my marriage. It was not serving me. It just wasn't good.

0:31:56.600 --> 0:31:59.040
<v Bea Dixon>It just it wasn't good. But I was afraid to leave.

0:32:00.040 --> 0:32:03.680
<v Bea Dixon>And I remember my mom telling me. She basically was like,

0:32:03.720 --> 0:32:06.680
<v Bea Dixon>but she gonna die, Like what are you doing? Like

0:32:07.280 --> 0:32:10.480
<v Bea Dixon>we could drive home right now and we could get

0:32:10.520 --> 0:32:13.160
<v Bea Dixon>into a car accident and die, And would you be

0:32:13.360 --> 0:32:16.520
<v Bea Dixon>happy with your life if me and you were to

0:32:16.560 --> 0:32:20.680
<v Bea Dixon>die right now? And nobody had ever put that shit

0:32:20.840 --> 0:32:25.520
<v Bea Dixon>so eloquently to me before. Nobody had ever said that

0:32:25.560 --> 0:32:30.960
<v Bea Dixon>to me before. I had never even thought about enjoying

0:32:31.120 --> 0:32:34.120
<v Bea Dixon>every moment of my life. You hear about people say that,

0:32:34.200 --> 0:32:37.640
<v Bea Dixon>but like when you're not in a good place, you know,

0:32:37.880 --> 0:32:40.480
<v Bea Dixon>those kinds of sayings just kind of roll off your back.

0:32:40.920 --> 0:32:43.080
<v Bea Dixon>But the way that my mother put it to me.

0:32:43.360 --> 0:32:48.960
<v Bea Dixon>It just contextualized everything. It was like I just woke up.

0:32:49.040 --> 0:32:51.960
<v Bea Dixon>It was like I was asleep and she poured some

0:32:52.040 --> 0:32:54.840
<v Bea Dixon>water on me, and I woke up, and I think,

0:32:55.360 --> 0:32:58.600
<v Bea Dixon>you know, within weeks I had told my then husband

0:32:58.600 --> 0:33:01.959
<v Bea Dixon>that I couldn't do this any more. I just I

0:33:02.080 --> 0:33:05.160
<v Bea Dixon>kind of did a one eighty in my life. I

0:33:05.280 --> 0:33:08.920
<v Bea Dixon>just started getting it together because I just couldn't do

0:33:09.040 --> 0:33:13.160
<v Bea Dixon>it anymore. I just I couldn't do it anymore. But yeah,

0:33:13.200 --> 0:33:17.440
<v Bea Dixon>so business came first because it had to come first,

0:33:17.920 --> 0:33:21.160
<v Bea Dixon>because the opportunities had presented themselves.

0:33:22.320 --> 0:33:27.000
<v ETS>And soon Bee's biggest opportunity landed on her doorstep, from

0:33:27.080 --> 0:33:31.160
<v ETS>none other than the Silver Bullet for any product Target,

0:33:32.360 --> 0:33:35.160
<v ETS>I want to kind of build out. How did the

0:33:35.240 --> 0:33:37.400
<v ETS>deal with Target change things?

0:33:38.040 --> 0:33:41.800
<v Bea Dixon>Oh, like night and day, it was wild. You have

0:33:41.880 --> 0:33:44.680
<v Bea Dixon>to realize, before we got into Target, all we made

0:33:44.800 --> 0:33:49.080
<v Bea Dixon>was washes, and then we worked with companies that sold

0:33:49.280 --> 0:33:52.840
<v Bea Dixon>wash and sold pads and sold you know, and sold

0:33:52.880 --> 0:33:54.640
<v Bea Dixon>baby care part We were just selling all kinds of

0:33:54.680 --> 0:33:58.000
<v Bea Dixon>stuff on our website. And so when Target reached out,

0:33:58.440 --> 0:34:01.760
<v Bea Dixon>we knew because we have been doing like just trying

0:34:01.800 --> 0:34:04.040
<v Bea Dixon>to test a bunch of theories and test a bunch

0:34:04.120 --> 0:34:07.160
<v Bea Dixon>of products and see what was gonna work. We knew

0:34:07.200 --> 0:34:09.560
<v Bea Dixon>by this time what was gonna work because we had

0:34:09.640 --> 0:34:12.319
<v Bea Dixon>like eight x our website, because that was really the

0:34:12.360 --> 0:34:15.600
<v Bea Dixon>only place we were doing business. We were in retailers,

0:34:15.640 --> 0:34:18.960
<v Bea Dixon>but it wasn't you know, we were technically in whole foods,

0:34:19.400 --> 0:34:21.360
<v Bea Dixon>but we were only in one store of whole foods.

0:34:21.360 --> 0:34:24.640
<v Bea Dixon>We were in a bunch of like small shops, you know,

0:34:24.800 --> 0:34:27.719
<v Bea Dixon>co ops, natural food markets. Why were we in those

0:34:27.719 --> 0:34:30.279
<v Bea Dixon>places because I was a broker at the time and

0:34:30.320 --> 0:34:34.600
<v Bea Dixon>I was servicing those places. And so when Target reached out,

0:34:35.440 --> 0:34:40.160
<v Bea Dixon>we were able to get some prototypes made because we

0:34:40.239 --> 0:34:43.000
<v Bea Dixon>knew by this moment that we needed to be more

0:34:43.040 --> 0:34:45.759
<v Bea Dixon>than just a wash business. We actually needed to be

0:34:46.000 --> 0:34:49.879
<v Bea Dixon>a vagina business. And so that's what we set out

0:34:49.920 --> 0:34:54.440
<v Bea Dixon>to do, and we hired a branding agency. We essentially

0:34:54.480 --> 0:34:57.799
<v Bea Dixon>like went to a place that does like prototype for packaging,

0:34:58.440 --> 0:35:02.400
<v Bea Dixon>and we proto typed a brand that was washing wipes

0:35:02.440 --> 0:35:06.120
<v Bea Dixon>and pads. The other thing to know, Emily, is that

0:35:06.120 --> 0:35:09.680
<v Bea Dixon>that had never happened before, No brand had ever crossed

0:35:09.680 --> 0:35:14.160
<v Bea Dixon>the aisle before. And so we ended up getting eleven

0:35:14.239 --> 0:35:17.640
<v Bea Dixon>hundred doors of Target with our washes and our wipes,

0:35:18.120 --> 0:35:20.879
<v Bea Dixon>and then within six months we were able to get

0:35:20.920 --> 0:35:24.760
<v Bea Dixon>our minstrel our herbal menstrual pads in into like fifty stores.

0:35:25.760 --> 0:35:29.640
<v Bea Dixon>It changed everything one because we had to go out

0:35:29.680 --> 0:35:33.120
<v Bea Dixon>and raise a lot of money, which the amount we raised,

0:35:33.360 --> 0:35:35.040
<v Bea Dixon>If you asked me, was that a lot of money? Now,

0:35:35.080 --> 0:35:37.200
<v Bea Dixon>I would tell you no, But at that time it

0:35:37.239 --> 0:35:39.880
<v Bea Dixon>felt like a fortune because I had never even seen

0:35:39.960 --> 0:35:43.920
<v Bea Dixon>that amount of money. And so the changes were we

0:35:43.960 --> 0:35:48.160
<v Bea Dixon>had to raise money. Target came out of nowhere. Gratefully.

0:35:48.800 --> 0:35:51.440
<v Bea Dixon>Our buyer had went to get her hair done and

0:35:51.520 --> 0:35:54.400
<v Bea Dixon>her hairdresser was because because the other thing that we

0:35:54.440 --> 0:35:57.600
<v Bea Dixon>did too is we used we used hair shows as

0:35:57.640 --> 0:36:01.280
<v Bea Dixon>a way to market our products. Makes sense, right because

0:36:01.280 --> 0:36:05.279
<v Bea Dixon>there's nothing but humans with vagina's walking around and so

0:36:05.960 --> 0:36:09.120
<v Bea Dixon>because of that, she heard about us through her hairdresser

0:36:09.560 --> 0:36:11.480
<v Bea Dixon>and that's how she reached out. She went to our

0:36:11.520 --> 0:36:14.040
<v Bea Dixon>website and she reached out on our support email. It

0:36:14.160 --> 0:36:18.400
<v Bea Dixon>was it was crazy and so yeah, like that, but

0:36:18.480 --> 0:36:22.360
<v Bea Dixon>it changed everything. We went from making the washes in

0:36:22.400 --> 0:36:27.480
<v Bea Dixon>our kitchen to working with the manufacturer, which meant that

0:36:27.560 --> 0:36:31.200
<v Bea Dixon>we had to we were running a whole different operational

0:36:31.560 --> 0:36:34.920
<v Bea Dixon>type of system and business because I mean all we

0:36:34.960 --> 0:36:38.000
<v Bea Dixon>made was washes. We didn't understand how to work with

0:36:38.040 --> 0:36:41.279
<v Bea Dixon>a manufacturer. We had to raise money. We had never

0:36:41.320 --> 0:36:44.000
<v Bea Dixon>worked with a branding agency, not one that was gonna

0:36:44.480 --> 0:36:46.200
<v Bea Dixon>take it to the next level, you know what I mean.

0:36:46.320 --> 0:36:51.439
<v Bea Dixon>Like we were going into wipes and paths, which those

0:36:51.480 --> 0:36:55.400
<v Bea Dixon>are two separate types of businesses. Washes and wipes are cosmetics.

0:36:55.440 --> 0:37:00.400
<v Bea Dixon>Paths are our medical device. Like so many things change,

0:37:00.600 --> 0:37:02.600
<v Bea Dixon>but it's good. Change is good.

0:37:04.480 --> 0:37:08.240
<v ETS>The honey Pot company began to grow and grow, making

0:37:08.320 --> 0:37:12.040
<v ETS>bees dreams of both helping other women experience the same

0:37:12.120 --> 0:37:16.080
<v ETS>healing she experienced and to make money in her sleep

0:37:16.360 --> 0:37:21.319
<v ETS>a reality. After the break, Bee talks candidly about how

0:37:21.360 --> 0:37:25.920
<v ETS>she strategically grew her company and how she strategically sold

0:37:25.960 --> 0:37:42.480
<v ETS>her company. More soon, you built this incredible business and

0:37:42.520 --> 0:37:44.680
<v ETS>then you started looking to sell.

0:37:45.719 --> 0:37:48.719
<v Bea Dixon>Yeah, I mean the moment we took venture capital money

0:37:48.760 --> 0:37:51.120
<v Bea Dixon>is when we knew we would have to see Listen,

0:37:51.680 --> 0:37:55.040
<v Bea Dixon>in the beginning, the type of investors you have are

0:37:55.080 --> 0:37:58.359
<v Bea Dixon>typically probably going to be friends and families, angels. They

0:37:58.400 --> 0:38:00.800
<v Bea Dixon>call it friends and family, but that doesn't mean that

0:38:00.840 --> 0:38:03.680
<v Bea Dixon>they're your friend or your family. It's just like around

0:38:03.760 --> 0:38:07.080
<v Bea Dixon>that's like just private people investing in your business. Then

0:38:07.120 --> 0:38:11.160
<v Bea Dixon>your business grows. Now you need money that has some

0:38:11.239 --> 0:38:14.520
<v Bea Dixon>intelligence behind it. You don't just need money, you need

0:38:15.280 --> 0:38:18.799
<v Bea Dixon>know how. And so you go to a venture capitalist

0:38:18.840 --> 0:38:22.279
<v Bea Dixon>that specializes in consumer package goods. Then you need to

0:38:22.280 --> 0:38:26.120
<v Bea Dixon>go back out into the market again and raise more money.

0:38:26.560 --> 0:38:29.239
<v Bea Dixon>This time you're probably going with like private equity, which

0:38:29.280 --> 0:38:35.000
<v Bea Dixon>is like even stronger know how because you're probably when

0:38:35.000 --> 0:38:38.319
<v Bea Dixon>you're looking for growth money. You know, that doesn't mean

0:38:38.320 --> 0:38:42.360
<v Bea Dixon>that private equity can't typically invest with growth, but growth

0:38:42.400 --> 0:38:46.239
<v Bea Dixon>money typically can look like venture capital money because they

0:38:46.239 --> 0:38:49.480
<v Bea Dixon>can typically get an earlier. Private equity money is more

0:38:49.600 --> 0:38:52.000
<v Bea Dixon>like you're like, you know, you've done about ten million

0:38:52.040 --> 0:38:55.360
<v Bea Dixon>dollars in sales and you're ready for that next phase.

0:38:56.600 --> 0:39:01.399
<v Bea Dixon>Now you're looking at getting from ten to one hundred, right,

0:39:01.800 --> 0:39:05.920
<v Bea Dixon>And so you know, those types of investors can't just invest.

0:39:06.520 --> 0:39:09.440
<v Bea Dixon>They have to invest, and then they have to know

0:39:09.480 --> 0:39:12.640
<v Bea Dixon>how to help you. Because what your business is when

0:39:12.680 --> 0:39:15.919
<v Bea Dixon>it's at ten is different from a business that's even

0:39:15.960 --> 0:39:19.400
<v Bea Dixon>at twenty or fifty. It definitely looks night and day

0:39:19.480 --> 0:39:23.440
<v Bea Dixon>than one hundred million dollar business. And so also though

0:39:23.680 --> 0:39:27.440
<v Bea Dixon>when you get in business, and like I said, and

0:39:27.480 --> 0:39:31.160
<v Bea Dixon>when you take venture VC money or you take PE money.

0:39:31.680 --> 0:39:36.239
<v Bea Dixon>They typically have investors that invest in their portfolios. They're

0:39:36.239 --> 0:39:39.400
<v Bea Dixon>called LPs, but they have to give their LPs a

0:39:39.440 --> 0:39:42.480
<v Bea Dixon>return on their money. They're not like an angel that

0:39:42.520 --> 0:39:45.000
<v Bea Dixon>can be around. That may be a person who saved

0:39:45.040 --> 0:39:47.279
<v Bea Dixon>their money their whole life, or they've been able to

0:39:47.320 --> 0:39:49.880
<v Bea Dixon>be successful in business, but you know, and they just

0:39:49.920 --> 0:39:52.719
<v Bea Dixon>want to put their money to work. No, these are

0:39:52.760 --> 0:39:58.279
<v Bea Dixon>like licensed investors and they come with rules. So that's

0:39:58.320 --> 0:40:01.600
<v Bea Dixon>why the type of PE money that we took, they

0:40:01.640 --> 0:40:04.480
<v Bea Dixon>can't even invest. They can't even look in your direction

0:40:05.320 --> 0:40:09.040
<v Bea Dixon>unless you've done ten million dollars in sales, unless you've

0:40:09.200 --> 0:40:12.480
<v Bea Dixon>got there's just there's levels to it, there's rules to it,

0:40:12.680 --> 0:40:14.680
<v Bea Dixon>and you have to be able to scratch off most

0:40:14.680 --> 0:40:17.240
<v Bea Dixon>of those boxes. They may be able to look past

0:40:17.280 --> 0:40:19.680
<v Bea Dixon>a couple of rules, but they're looking past it because

0:40:20.080 --> 0:40:23.840
<v Bea Dixon>they know that you're probably going to be reaching whatever

0:40:23.880 --> 0:40:27.759
<v Bea Dixon>the numbers are, whatever the rules are of engagement, right

0:40:27.840 --> 0:40:31.320
<v Bea Dixon>and so, but because of that, because of them being

0:40:32.239 --> 0:40:35.960
<v Bea Dixon>accredited and licensed and all the things, their fund has

0:40:36.000 --> 0:40:39.759
<v Bea Dixon>to turn over within four years or five years. And

0:40:39.800 --> 0:40:43.360
<v Bea Dixon>so if you're going to take that kind of money,

0:40:43.480 --> 0:40:47.400
<v Bea Dixon>then that means that you are signing up to either

0:40:47.520 --> 0:40:50.640
<v Bea Dixon>sell or ipo and that that's just the way that

0:40:50.680 --> 0:40:53.200
<v Bea Dixon>it goes because they have to see a return.

0:40:54.440 --> 0:40:57.160
<v ETS>Was that a hard reality for you when you came

0:40:57.200 --> 0:41:00.279
<v ETS>to that realization or you've torn them accept up by

0:41:00.320 --> 0:41:01.600
<v ETS>that point, No.

0:41:01.640 --> 0:41:04.040
<v Bea Dixon>It wasn't. It wasn't a hard reality for me at all,

0:41:04.160 --> 0:41:07.160
<v Bea Dixon>because I know that that's typically the way that you're

0:41:07.160 --> 0:41:11.400
<v Bea Dixon>going to find your wealth. You can get wealthy founding

0:41:11.440 --> 0:41:16.160
<v Bea Dixon>a company and holding it forever. It just takes time

0:41:16.920 --> 0:41:19.400
<v Bea Dixon>and it can be a risk because anything can happen.

0:41:20.360 --> 0:41:22.680
<v Bea Dixon>You know. It's hard to get to wealth and be

0:41:22.800 --> 0:41:25.640
<v Bea Dixon>a small business. And a small business is anything under

0:41:25.719 --> 0:41:29.320
<v Bea Dixon>ninety million dollars. That's what the SBA considers to be

0:41:29.440 --> 0:41:33.000
<v Bea Dixon>a small business. And then when you're in the medium

0:41:33.040 --> 0:41:35.439
<v Bea Dixon>sized business, that's a really hard place to be because

0:41:35.480 --> 0:41:38.319
<v Bea Dixon>now you're not the newest thing on the block, you know,

0:41:38.440 --> 0:41:40.920
<v Bea Dixon>so now you're trying to get from like your one

0:41:41.000 --> 0:41:44.520
<v Bea Dixon>hundred plus to a billion or half a billion. These

0:41:44.520 --> 0:41:47.080
<v Bea Dixon>are really hard numbers to hit. These are hard things

0:41:47.120 --> 0:41:51.000
<v Bea Dixon>to do, you know, and the business is just different

0:41:51.120 --> 0:41:54.840
<v Bea Dixon>every time you're hitting these different milestones, and so you

0:41:54.960 --> 0:42:00.080
<v Bea Dixon>really have to know how to continue to scale and

0:42:00.280 --> 0:42:02.880
<v Bea Dixon>that's what conglomerates are there for. I mean, you know,

0:42:03.000 --> 0:42:07.480
<v Bea Dixon>conglomerates aren't specializing in innovation. The way that they innovate

0:42:07.600 --> 0:42:11.000
<v Bea Dixon>is they acquire businesses. That's just the way that it's

0:42:11.040 --> 0:42:14.840
<v Bea Dixon>always been. So it's not hard for me because honey

0:42:14.840 --> 0:42:18.080
<v Bea Dixon>pot is my life's work. I'm not reaching for a

0:42:18.120 --> 0:42:23.680
<v Bea Dixon>success only for money. And you have a business so

0:42:23.760 --> 0:42:26.520
<v Bea Dixon>that you can make money, so that you can so

0:42:26.640 --> 0:42:30.360
<v Bea Dixon>that you can create wealth for you and your family.

0:42:30.840 --> 0:42:33.200
<v Bea Dixon>I mean that, let's call the spade what it is.

0:42:34.000 --> 0:42:36.000
<v Bea Dixon>And I don't want to be a slave to this

0:42:36.600 --> 0:42:39.359
<v Bea Dixon>for the rest of my life, and you don't have

0:42:39.480 --> 0:42:44.319
<v Bea Dixon>to be. But it's hard work doing this work. And

0:42:44.360 --> 0:42:47.080
<v Bea Dixon>if you do it the way that me and my

0:42:47.200 --> 0:42:51.200
<v Bea Dixon>team do it, we give this everything everything. I give

0:42:51.239 --> 0:42:54.040
<v Bea Dixon>this everything that I have. You know, I've given it

0:42:54.239 --> 0:42:58.319
<v Bea Dixon>everything that I have and you know, and so it

0:42:58.440 --> 0:43:02.359
<v Bea Dixon>has to pay me back, it has to it has

0:43:02.440 --> 0:43:05.640
<v Bea Dixon>to make me whole, and you know that. And that's

0:43:05.680 --> 0:43:07.640
<v Bea Dixon>the way that it is. So no, it doesn't. It

0:43:07.680 --> 0:43:10.279
<v Bea Dixon>doesn't freak me out, it doesn't scare me because I

0:43:10.360 --> 0:43:13.600
<v Bea Dixon>understand the rules of engagement, you know, and I know

0:43:14.120 --> 0:43:16.640
<v Bea Dixon>that the reason why you go into business is to

0:43:16.640 --> 0:43:19.160
<v Bea Dixon>create wealth for yourself, and that's what I'm doing it for,

0:43:19.920 --> 0:43:23.520
<v Bea Dixon>and to serve humanity, like it's it's not only that, right,

0:43:23.640 --> 0:43:26.040
<v Bea Dixon>But yeah, how did.

0:43:25.880 --> 0:43:28.840
<v ETS>You learn these rules of the road. It seems like

0:43:28.840 --> 0:43:32.560
<v ETS>something you can't but you can't intuitively know. I didn't

0:43:32.560 --> 0:43:35.440
<v ETS>intuitively know. I had no idea.

0:43:35.560 --> 0:43:37.239
<v Bea Dixon>I didn't even know this is a thing like I.

0:43:37.320 --> 0:43:39.719
<v Bea Dixon>You know, I remember the first time we did a

0:43:39.760 --> 0:43:43.080
<v Bea Dixon>pitch like, I was so nervous. I had no idea.

0:43:43.160 --> 0:43:46.560
<v Bea Dixon>I had never asked anybody for real money before. I

0:43:46.600 --> 0:43:50.760
<v Bea Dixon>never even conceived of you know, I thought real money

0:43:50.800 --> 0:43:52.839
<v Bea Dixon>was a million dollars. I remember I wrote a check

0:43:52.880 --> 0:43:55.239
<v Bea Dixon>for myself for a million dollars and I and I

0:43:55.360 --> 0:43:59.200
<v Bea Dixon>posted it. I put it on my ceiling. I thought

0:43:59.239 --> 0:44:01.399
<v Bea Dixon>at one moment, because you know, all I had ever

0:44:01.480 --> 0:44:03.839
<v Bea Dixon>made when I worked in the workforce was like, what

0:44:03.960 --> 0:44:06.879
<v Bea Dixon>fifty sixty thousand dollars a year, which isn't a lot

0:44:06.880 --> 0:44:09.640
<v Bea Dixon>of money. But I thought I was doing okay for

0:44:09.800 --> 0:44:12.279
<v Bea Dixon>me making a lot of money. Man, I was making

0:44:12.280 --> 0:44:14.560
<v Bea Dixon>one hundred and fifty thousand. Until you get to make

0:44:14.560 --> 0:44:16.279
<v Bea Dixon>one hundred and fifty thousand a year and then you

0:44:16.320 --> 0:44:19.719
<v Bea Dixon>realize that actually isn't as much money as you think

0:44:19.760 --> 0:44:22.400
<v Bea Dixon>it is. Then you make your million dollars and you

0:44:22.480 --> 0:44:25.640
<v Bea Dixon>realize that actually isn't as much money as you think

0:44:25.680 --> 0:44:28.600
<v Bea Dixon>it is. Because the more you make, the more your

0:44:28.640 --> 0:44:32.040
<v Bea Dixon>lifestyle increases. And if you're a person who's like me,

0:44:32.680 --> 0:44:35.440
<v Bea Dixon>who's a giver, I'm not just taking care of me.

0:44:36.040 --> 0:44:39.600
<v Bea Dixon>And so I don't know, Like I think, you just

0:44:39.719 --> 0:44:43.000
<v Bea Dixon>learn as you go. You just flow through it. I

0:44:43.000 --> 0:44:45.320
<v Bea Dixon>had no idea how to do most of these things,

0:44:45.440 --> 0:44:47.680
<v Bea Dixon>you know, but I have my brother, had my team,

0:44:48.360 --> 0:44:52.320
<v Bea Dixon>I had investors, and you just learn. You just thumb

0:44:52.360 --> 0:44:52.719
<v Bea Dixon>through it.

0:44:53.719 --> 0:44:56.520
<v ETS>Something I really admired was about how honest you are

0:44:56.680 --> 0:44:58.400
<v ETS>about your commitment to building wealth.

0:44:58.920 --> 0:44:59.160
<v Bea Dixon>Yeah.

0:44:59.640 --> 0:45:02.360
<v ETS>Sometimes I think about, like for women, that we often

0:45:02.440 --> 0:45:06.880
<v ETS>feel required to build something meaningful and making the profit

0:45:07.040 --> 0:45:09.279
<v ETS>and like success is that kind of secondary to it?

0:45:10.000 --> 0:45:11.840
<v Bea Dixon>So now they go hand in hand.

0:45:12.520 --> 0:45:14.279
<v ETS>Yeah, tell me more about Like you know, you speak

0:45:14.280 --> 0:45:15.840
<v ETS>candidly about the attention to make money.

0:45:16.719 --> 0:45:20.480
<v Bea Dixon>One of the indicators that you're doing well is money.

0:45:20.560 --> 0:45:25.080
<v Bea Dixon>It's finance. We get into business to do what when

0:45:25.120 --> 0:45:26.799
<v Bea Dixon>we go to work every day? What do we go

0:45:26.840 --> 0:45:30.879
<v Bea Dixon>to work for to make money? Any company that is

0:45:30.920 --> 0:45:37.200
<v Bea Dixon>that is experiencing success or not experiencing success. It takes

0:45:37.239 --> 0:45:40.279
<v Bea Dixon>a lot to run that business, especially if it's a

0:45:40.320 --> 0:45:44.799
<v Bea Dixon>business that came from nothing, which every single business in

0:45:44.880 --> 0:45:48.799
<v Bea Dixon>the world at some point did come from nothing, right,

0:45:49.640 --> 0:45:53.880
<v Bea Dixon>And so if you're going to sacrifice your time, your money,

0:45:54.680 --> 0:45:59.760
<v Bea Dixon>sometimes your health, your nervous system, your brain, your relationships,

0:46:00.480 --> 0:46:04.240
<v Bea Dixon>time away from your family, it should be in service

0:46:04.320 --> 0:46:09.520
<v Bea Dixon>of you being in a position for that thing to

0:46:09.640 --> 0:46:13.520
<v Bea Dixon>make you wealthy. Like that, there's nothing wrong with that.

0:46:13.800 --> 0:46:16.759
<v Bea Dixon>Like I believe that what we should do should be

0:46:16.920 --> 0:46:21.880
<v Bea Dixon>changing the world, and at the same time, the humans

0:46:21.920 --> 0:46:24.560
<v Bea Dixon>that are building it should be able to experience a

0:46:24.680 --> 0:46:29.720
<v Bea Dixon>level of financial freedom. That doesn't mean that every single

0:46:29.800 --> 0:46:33.919
<v Bea Dixon>human that's working on it is going to become a millionaire,

0:46:34.320 --> 0:46:38.359
<v Bea Dixon>but hopefully they become one hundred thousandaires. That's why every

0:46:38.440 --> 0:46:42.680
<v Bea Dixon>human at our company holds equity because that's very important

0:46:42.680 --> 0:46:45.520
<v Bea Dixon>to us. If you work on this thing, you should

0:46:45.560 --> 0:46:49.239
<v Bea Dixon>share in the benefit of this thing. And we do

0:46:49.400 --> 0:46:52.279
<v Bea Dixon>what we do to make money. We are a for

0:46:52.400 --> 0:46:56.680
<v Bea Dixon>profit business. You can't be broke and be trying to

0:46:56.760 --> 0:47:01.239
<v Bea Dixon>do and build one of the you know, greatest companies

0:47:01.320 --> 0:47:05.239
<v Bea Dixon>in personal care. If that is your goal, which that

0:47:05.719 --> 0:47:08.640
<v Bea Dixon>is our goal. That is my goal. I want honey

0:47:08.719 --> 0:47:10.680
<v Bea Dixon>pots to be here for the next hundred years, two

0:47:10.760 --> 0:47:13.319
<v Bea Dixon>hundred years, as long as it can be, so that

0:47:13.440 --> 0:47:17.080
<v Bea Dixon>even when I'm long gone, it's always here in service

0:47:17.160 --> 0:47:20.719
<v Bea Dixon>of the humans of humans with vaginas. Right. But in

0:47:20.800 --> 0:47:23.040
<v Bea Dixon>order for us to do that, we have to be

0:47:23.120 --> 0:47:26.640
<v Bea Dixon>financially successful. You can't have one without the other.

0:47:27.800 --> 0:47:30.480
<v ETS>And can we talk about how you found the right

0:47:30.520 --> 0:47:34.360
<v ETS>partner to sell to? Like what those factors were? I

0:47:34.360 --> 0:47:37.040
<v ETS>had read that you had rejected offers that were hired.

0:47:37.680 --> 0:47:41.640
<v Bea Dixon>Yeah, yeah, so what were the factors there? Didn't want

0:47:41.680 --> 0:47:45.040
<v Bea Dixon>to sell our soul? Yeah, didn't want to sell our soul.

0:47:45.200 --> 0:47:48.719
<v Bea Dixon>I you know, while personally I can only speak for

0:47:48.800 --> 0:47:51.680
<v Bea Dixon>my two shoes, you ask my partners, they'd probably tell

0:47:51.680 --> 0:47:54.759
<v Bea Dixon>you a different thing. Because there's a big part of me,

0:47:54.920 --> 0:47:56.680
<v Bea Dixon>like part of me knows that I have to do

0:47:57.040 --> 0:47:59.480
<v Bea Dixon>the part of doing this work has to be for

0:47:59.520 --> 0:48:02.080
<v Bea Dixon>the finding is right, Like we have to be successful

0:48:02.120 --> 0:48:04.279
<v Bea Dixon>because the revolution has to be financed. Shout out to

0:48:04.320 --> 0:48:06.920
<v Bea Dixon>Emmitt Dennis who says that all the time, right, you

0:48:07.000 --> 0:48:11.160
<v Bea Dixon>can't be successful and not be making bread. You just can't,

0:48:11.480 --> 0:48:14.680
<v Bea Dixon>because that's how you continue to have success. But that's

0:48:14.719 --> 0:48:17.960
<v Bea Dixon>a small part of why I do what I do personally.

0:48:18.200 --> 0:48:21.080
<v Bea Dixon>The biggest part is that we are here to be

0:48:21.160 --> 0:48:23.239
<v Bea Dixon>the change in the world that we live in. Being

0:48:23.280 --> 0:48:25.560
<v Bea Dixon>that we make products for people's bodies, we have to

0:48:25.560 --> 0:48:27.799
<v Bea Dixon>be responsible with how we do that. We have to

0:48:27.800 --> 0:48:30.360
<v Bea Dixon>do that with love, with care. We have to treat

0:48:30.400 --> 0:48:34.759
<v Bea Dixon>each other well within Honeypot so that that reflects out

0:48:34.800 --> 0:48:38.160
<v Bea Dixon>into the world. I just believe that when it comes

0:48:38.239 --> 0:48:41.880
<v Bea Dixon>to finding a partner, it cannot just be for the money.

0:48:42.800 --> 0:48:46.840
<v Bea Dixon>And that's not just partnership as far as like going

0:48:46.880 --> 0:48:50.879
<v Bea Dixon>into acquisition. That's even just with investors. When you are

0:48:50.920 --> 0:48:54.680
<v Bea Dixon>shopping for investors, there's periods of time where you most

0:48:54.680 --> 0:48:58.400
<v Bea Dixon>of the time for us, you know, it was like

0:48:58.480 --> 0:49:02.839
<v Bea Dixon>desperate situations. Desperate situations can make you do shit that's

0:49:02.880 --> 0:49:06.880
<v Bea Dixon>not very smart. Where you sign on investors or people

0:49:06.920 --> 0:49:09.560
<v Bea Dixon>who aren't really great for you. Hopefully you can be

0:49:09.560 --> 0:49:12.040
<v Bea Dixon>in a position to get those people out. But once

0:49:12.080 --> 0:49:12.799
<v Bea Dixon>you do.

0:49:12.800 --> 0:49:16.440
<v Bea Dixon>Business with somebody, y'all go together, right because they're not

0:49:16.480 --> 0:49:20.480
<v Bea Dixon>going anywhere. They're on your cap table. And being that

0:49:20.960 --> 0:49:25.319
<v Bea Dixon>this acquisition wasn't a full acquisition, it was a majority acquisition.

0:49:26.200 --> 0:49:31.040
<v Bea Dixon>Whoever we partnered with they were going to own majority

0:49:31.080 --> 0:49:34.520
<v Bea Dixon>of the business, so they had to be doing that

0:49:34.840 --> 0:49:38.480
<v Bea Dixon>with our best interest at heart. Our best interest at

0:49:38.520 --> 0:49:42.840
<v Bea Dixon>heart is the community that works within honey Pot and

0:49:42.880 --> 0:49:46.040
<v Bea Dixon>the community that we serve in the world. We have

0:49:46.120 --> 0:49:48.400
<v Bea Dixon>to be in service of those two things.

0:49:49.120 --> 0:49:52.239
<v ETS>What is one thing that you look back on now

0:49:52.280 --> 0:49:54.359
<v ETS>and at the time you saw it as a real

0:49:54.440 --> 0:49:57.320
<v ETS>low point, and now you see it as having really

0:49:58.080 --> 0:49:59.800
<v ETS>positioned you to where you are now.

0:50:00.920 --> 0:50:06.960
<v Bea Dixon>I think the first time we were raising money, I

0:50:07.080 --> 0:50:09.440
<v Bea Dixon>was again I can only speak for my two shoes.

0:50:10.120 --> 0:50:13.680
<v Bea Dixon>I was working a job. I was a broker, which

0:50:13.719 --> 0:50:16.080
<v Bea Dixon>meant that I liked so I sold food for a

0:50:16.160 --> 0:50:21.719
<v Bea Dixon>living to retailers, food and products. I was living on

0:50:21.760 --> 0:50:25.160
<v Bea Dixon>the road, probably three to four weeks out of the month.

0:50:25.840 --> 0:50:28.520
<v Bea Dixon>We had a business. I mean we were making six figures.

0:50:28.520 --> 0:50:31.080
<v Bea Dixon>It wasn't like a massive business, but we had a business.

0:50:31.520 --> 0:50:34.480
<v Bea Dixon>We were making the product, we were shipping it out.

0:50:34.600 --> 0:50:38.239
<v Bea Dixon>We had no fulfillment. So I was working, we were

0:50:38.280 --> 0:50:41.760
<v Bea Dixon>making product, we were shipping product, we were raising money,

0:50:42.160 --> 0:50:44.720
<v Bea Dixon>and we were raising that money literally to pay bills

0:50:44.719 --> 0:50:49.279
<v Bea Dixon>because we had gotten into target. It was wild. I

0:50:49.400 --> 0:50:54.719
<v Bea Dixon>was so unhappy. My mental health was not great, and

0:50:54.760 --> 0:50:57.880
<v Bea Dixon>when you mix that with the exhaustion of just what

0:50:58.040 --> 0:51:01.600
<v Bea Dixon>my life was. I wasn't in a relationship that was

0:51:01.640 --> 0:51:05.240
<v Bea Dixon>serving me at all. If anything, it was taken away

0:51:05.239 --> 0:51:10.280
<v Bea Dixon>from me. It just was a really really, really really

0:51:10.400 --> 0:51:15.440
<v Bea Dixon>low time. And I don't necessarily know, I don't know

0:51:15.480 --> 0:51:18.880
<v Bea Dixon>that my answer is precisely what you asked me. But

0:51:19.800 --> 0:51:23.120
<v Bea Dixon>being able to be that low was really good for

0:51:23.280 --> 0:51:29.040
<v Bea Dixon>me because I knew what bottom was, you know, And

0:51:29.560 --> 0:51:32.360
<v Bea Dixon>I believe when you know what bottom is, you know

0:51:32.640 --> 0:51:37.560
<v Bea Dixon>there's only what's only what's left, it's up. And I

0:51:37.680 --> 0:51:39.960
<v Bea Dixon>at that time, obviously I didn't understand that because I

0:51:40.000 --> 0:51:44.000
<v Bea Dixon>was at bottom. But I'm so grateful for that moment

0:51:44.040 --> 0:51:47.440
<v Bea Dixon>because when I finally got to the place where I

0:51:47.520 --> 0:51:51.239
<v Bea Dixon>realized the relationship that I was in was hell, and

0:51:51.280 --> 0:51:54.880
<v Bea Dixon>I got the courage to end it, and that was

0:51:54.920 --> 0:51:59.120
<v Bea Dixon>the beginning of our scale point. That was where we

0:51:59.120 --> 0:52:01.799
<v Bea Dixon>were on our way to scale at that moment. And

0:52:01.840 --> 0:52:03.839
<v Bea Dixon>normally when you're on the way to scale, that's when

0:52:03.840 --> 0:52:07.439
<v Bea Dixon>shit is real tough, especially if you're a company that's

0:52:07.480 --> 0:52:14.279
<v Bea Dixon>doing it bootstrapping. But you know, that moment was necessary.

0:52:14.280 --> 0:52:17.480
<v Bea Dixon>I mean, I will never forget that moment in my life.

0:52:18.600 --> 0:52:22.239
<v ETS>So I think our version of success changes for ourselves

0:52:22.280 --> 0:52:25.760
<v ETS>at different points in our lives. What is your version

0:52:25.880 --> 0:52:28.880
<v ETS>of success for yourself right now? Like, what does success look.

0:52:28.760 --> 0:52:36.560
<v Bea Dixon>Like right now? That's relative, you know, and personally, my

0:52:36.760 --> 0:52:40.600
<v Bea Dixon>version of success is being able to be present. Is

0:52:40.680 --> 0:52:44.359
<v Bea Dixon>being able to have a calm nervous system. Is being

0:52:44.360 --> 0:52:48.080
<v Bea Dixon>able to be physically fit and work out five days

0:52:48.080 --> 0:52:50.680
<v Bea Dixon>a week if I wanted to. Is being able to

0:52:50.719 --> 0:52:54.680
<v Bea Dixon>eat really well. It's being really happy in my relationship,

0:52:55.840 --> 0:53:00.720
<v Bea Dixon>first to myself, been to my partner. Is being able

0:53:00.719 --> 0:53:03.480
<v Bea Dixon>to be in beautiful relationship with my friends and family.

0:53:04.320 --> 0:53:06.840
<v Bea Dixon>Also to be in beautiful relationship with the humans that

0:53:06.880 --> 0:53:11.440
<v Bea Dixon>I work with, because they're my friends too. I think professionally,

0:53:12.200 --> 0:53:16.560
<v Bea Dixon>it's being able to have a beautiful flow state with

0:53:16.680 --> 0:53:19.920
<v Bea Dixon>my team where we are just moving and flowing and

0:53:20.000 --> 0:53:25.840
<v Bea Dixon>growing and executing and working together, and really being able

0:53:25.880 --> 0:53:30.040
<v Bea Dixon>to intentionally connect to the humans that we're serving and

0:53:30.120 --> 0:53:37.520
<v Bea Dixon>intentionally make them beautiful products, intentionally continue to make the

0:53:37.560 --> 0:53:41.480
<v Bea Dixon>things that we already make better. I don't say this

0:53:41.560 --> 0:53:43.840
<v Bea Dixon>with ego, but I believe the honeypot was a gift

0:53:43.840 --> 0:53:46.640
<v Bea Dixon>to the world is a gift to the world. I

0:53:46.680 --> 0:53:49.719
<v Bea Dixon>believe the work that we do is very sacred, it's

0:53:49.840 --> 0:53:55.520
<v Bea Dixon>very spiritual, it's very tapped in, and especially because we

0:53:55.719 --> 0:53:57.640
<v Bea Dixon>really do the shit that we do, Like it's like

0:53:58.120 --> 0:54:01.080
<v Bea Dixon>we don't say the things that we do to make

0:54:01.120 --> 0:54:03.520
<v Bea Dixon>it seem like it's deeper than what it is. Like

0:54:04.239 --> 0:54:07.520
<v Bea Dixon>we really do believe the things that we do. We

0:54:07.560 --> 0:54:09.040
<v Bea Dixon>really believe in them.

0:54:09.360 --> 0:54:09.600
<v Bea Dixon>You know.

0:54:09.680 --> 0:54:12.040
<v Bea Dixon>We put a lot of effort and intention and love

0:54:12.160 --> 0:54:16.640
<v Bea Dixon>and really beautiful energy into this work, into these products,

0:54:16.760 --> 0:54:20.560
<v Bea Dixon>into how just the whole curation of the thing. It's

0:54:20.600 --> 0:54:23.760
<v Bea Dixon>just not a thing that we take lightly. And part

0:54:23.800 --> 0:54:27.520
<v Bea Dixon>of why we don't take it so lightly is because

0:54:28.360 --> 0:54:32.360
<v Bea Dixon>it was a gift from my ancestors. It's really beautiful

0:54:32.400 --> 0:54:35.680
<v Bea Dixon>work that we get to do at Honeypot, and you know,

0:54:35.719 --> 0:54:38.839
<v Bea Dixon>and I just have a lot of respect for that.

0:54:39.000 --> 0:54:42.040
<v Bea Dixon>I have a lot of respect for the humans that

0:54:42.160 --> 0:54:45.480
<v Bea Dixon>choose to use our products and put them on their

0:54:45.520 --> 0:54:48.520
<v Bea Dixon>body and in their vagina and on their vagina and

0:54:48.680 --> 0:54:51.880
<v Bea Dixon>wash with our things. And it just means so much.

0:54:52.600 --> 0:54:55.120
<v Bea Dixon>I mean, this part of the body is how we

0:54:55.160 --> 0:54:58.960
<v Bea Dixon>are all here. When you think about that, shit is wild.

0:55:00.120 --> 0:55:04.200
<v Bea Dixon>So it just deserves, you know, the beautiful things. We're

0:55:04.200 --> 0:55:06.960
<v Bea Dixon>not only in vaginal care anymore. We've gone into personal

0:55:07.000 --> 0:55:09.960
<v Bea Dixon>care with body watches, and you'll see some more body

0:55:10.000 --> 0:55:14.319
<v Bea Dixon>products coming out through Amazon and online in the coming year.

0:55:14.440 --> 0:55:17.600
<v Bea Dixon>But like, we really are doing some really dope stuff

0:55:18.120 --> 0:55:21.200
<v Bea Dixon>and we get to do that, and I'm just grateful

0:55:21.760 --> 0:55:24.439
<v Bea Dixon>for that to be able to get to do these

0:55:24.480 --> 0:55:27.920
<v Bea Dixon>things and to be successful and to be profitable, and

0:55:27.960 --> 0:55:31.760
<v Bea Dixon>to like, there's so many companies that are not getting

0:55:31.800 --> 0:55:36.560
<v Bea Dixon>to do those things, and I just want my guides,

0:55:36.680 --> 0:55:40.600
<v Bea Dixon>my ancestors, my customers, you, the people that listen to

0:55:40.640 --> 0:55:43.759
<v Bea Dixon>this show that maybe never even tried our products or

0:55:43.800 --> 0:55:46.600
<v Bea Dixon>heard about them. I just want you to know how

0:55:46.680 --> 0:55:50.000
<v Bea Dixon>grateful I am to be able to do this work.

0:55:50.560 --> 0:55:53.319
<v Bea Dixon>It is a gift, and thank you so much for

0:55:53.440 --> 0:55:57.919
<v Bea Dixon>having me that that's also a gift. So I'm very grateful.

0:55:58.360 --> 0:56:01.319
<v ETS>Thank you. You've heard so with us. Thank you so much.

0:56:01.360 --> 0:56:13.960
<v ETS>It's so great to talk to you. B is still

0:56:14.000 --> 0:56:17.640
<v ETS>working to expand her brand to empower women through wellness

0:56:17.680 --> 0:56:22.000
<v ETS>and entrepreneurship. Be and her team continue to push boundaries

0:56:22.080 --> 0:56:25.719
<v ETS>and redefine what's possible for women's health. If you want

0:56:25.760 --> 0:56:28.320
<v ETS>to keep up with all the incredible things Be is doing,

0:56:28.680 --> 0:56:32.000
<v ETS>you can follow her on Instagram at i amb Dixon

0:56:32.560 --> 0:56:35.759
<v ETS>and check out the Honeypot Company at the Honeypot Co.

0:56:36.600 --> 0:56:40.600
<v ETS>Talk to you next time. Thanks for listening to this

0:56:40.719 --> 0:56:43.960
<v ETS>episode of she Pivots. I hope you enjoyed it, and

0:56:44.000 --> 0:56:46.399
<v ETS>if you did, leave us a rating and tell your

0:56:46.400 --> 0:56:50.160
<v ETS>friends about us. To learn more about our guests, follow

0:56:50.239 --> 0:56:53.879
<v ETS>us on Instagram at she pivots the Podcast, or sign

0:56:54.000 --> 0:56:56.800
<v ETS>up for our newsletter, where you can get exclusive behind

0:56:56.800 --> 0:56:59.880
<v ETS>the scenes content on our website at she pivots the

0:57:00.080 --> 0:57:07.080
<v ETS>podcast dot com. Special thanks to the she pivots team,

0:57:07.239 --> 0:57:11.880
<v ETS>Executive producer Emily eda Velosik, Associate producer and social media

0:57:11.920 --> 0:57:17.160
<v ETS>connoisseur Hannah Cousins, Research director Christine Dickinson, Events and logistics

0:57:17.160 --> 0:57:21.400
<v ETS>coordinator Madeline Snovak, and audio editor and mixer Nina pollock.

0:57:22.320 --> 0:57:24.560
<v Bea Dixon>I endorse She Pivots.