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Speaker 1: Hey, it's David Popotopolis, the host of elon Inkom Bloomberg Podcasts.

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Speaker 1: I want to tell you about the gripping new season

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Speaker 1: of Prognosis called Misconception. Misconception follows Bloomberg Health reporter Kristen B.

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Speaker 1: Brown on her own intimate journey as she uncovers the

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Speaker 1: business of fertility. Along the way, she finds a profit

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Speaker 1: driven field of medicine that thrives on doing messages of

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Speaker 1: hope and fear as people gamble at all for a

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Speaker 1: chance at a baby. Listen to the new season of

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Speaker 1: Prognosis Misconception, available now. Follow Prognosis on Apple Podcasts, Spotify,

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Speaker 1: or wherever you listen to your podcasts.

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Speaker 2: A few years ago, I started really freaking out. I

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Speaker 2: was in my mid thirties. The time on my biological

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Speaker 2: clock was quickly running out, so I set off to

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Speaker 2: figure out whether I should freeze my eggs. But along

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Speaker 2: the way I found more, a lot more.

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Speaker 3: Most people have no idea what happens in the lab

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Speaker 3: of a fertility clinic.

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Speaker 2: The industry was built as a niche or high net

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Speaker 2: worth individuals. I called it like the cults have never

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Speaker 2: give up. I'm Bloomberg Health reporter Kristen V. Brown. My

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Speaker 2: new series, Misconception, journeys to the core of an industry

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Speaker 2: where some of the most intimate, emotional, and trying moments

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Speaker 2: in life collide with business. A world where the costs

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Speaker 2: are high, but the odds are sometimes low. Where miracles

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Speaker 2: happen but soda mistakes. It's all oh slightly terrifying. Yeah.

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Speaker 2: Misconception is available now. Subscribe to Prognosis on Apple Podcasts, Spotify,

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Speaker 2: or wherever you listen to your favorite podcasts.