WEBVTT - Jefas in Business 0:00:03.640 --> 0:00:05.560 I put my thoughts together and I was like, I 0:00:05.600 --> 0:00:08.280 want to create a brand that's going to create a 0:00:08.280 --> 0:00:13.119 feeling of empowerment. The whole point of having Spanglish to 0:00:13.240 --> 0:00:18.200 me was just to show that it's okay be your 0:00:18.239 --> 0:00:21.880 loudest hypewoman, because at the end of the day, nobody's 0:00:21.920 --> 0:00:24.119 going to have your back the way that you have 0:00:24.280 --> 0:00:32.440 your back. Hello everyone, and welcome to another episode of 0:00:32.520 --> 0:00:35.879 cheek Ease and Chill. I'm your host, cheek Ease. I 0:00:35.920 --> 0:00:39.920 hope you're all doing great on this lovely cyber Monday. 0:00:39.920 --> 0:00:41.640 Thank you so much for hanging out with me. I 0:00:41.680 --> 0:00:43.559 hope you were able to catch up with friends and 0:00:43.600 --> 0:00:48.000 family over the long holiday weekend. Alright, guys, enough small talk, 0:00:48.479 --> 0:00:53.960 let's get into the episode of Chicks and Chill. Today's 0:00:54.000 --> 0:00:57.800 episode is all about latinas in business. For those of 0:00:57.800 --> 0:00:59.880 you who don't know, I'm also a business owner. I 0:01:00.120 --> 0:01:04.520 have Beflawless Cosmetics. I have be Flawless Skin, which is skincare, 0:01:04.600 --> 0:01:07.759 and in reality, I started because I love skincare since 0:01:07.800 --> 0:01:09.319 I was sixteen years old and it just kind of 0:01:09.360 --> 0:01:11.920 brought me into the cosmetic world. I love both. My 0:01:11.959 --> 0:01:15.480 whole thing is just not only to make women look 0:01:15.520 --> 0:01:18.720 beautiful but also to feel beautiful, all from like the 0:01:18.840 --> 0:01:21.600 name to the names of the products everything. So I'm 0:01:21.640 --> 0:01:25.160 just really excited about today's episodes because I have um 0:01:25.200 --> 0:01:27.680 someone very special here and I want to introduce her. 0:01:28.040 --> 0:01:31.800 She's also a Latina. She's a businesswoman. Her name is 0:01:31.959 --> 0:01:35.200 Rachel go Miss and her business is one of my favorites. 0:01:35.240 --> 0:01:37.440 You guys, I love it. Viva La Anita. And if 0:01:37.480 --> 0:01:40.119 you guys do not know about La, I'm gonna put 0:01:40.120 --> 0:01:45.959 you up on game today. So Rachel, say hello to everyone. Hi. Everyone, 0:01:46.560 --> 0:01:51.520 so happy to be here. Yes, honestly, UM, I'm excited. 0:01:51.560 --> 0:01:53.880 I'm excited because I'm gonna be real with you. Everyone 0:01:53.920 --> 0:01:57.000 knows this is a space to say space to speak 0:01:57.080 --> 0:02:00.400 your mind, to say anything and everything. And I have 0:02:00.480 --> 0:02:04.040 been a follower for a couple of years now. UM, 0:02:04.240 --> 0:02:06.800 I did not know exactly who was behind the brand. 0:02:07.480 --> 0:02:10.600 UM I started following We're now friends girl on Instagram 0:02:10.639 --> 0:02:12.840 and who was Um? I was working. I was working 0:02:12.840 --> 0:02:15.919 on your Instagram earlier. And I have to say that 0:02:16.840 --> 0:02:21.120 I love your insightful mind. Every post is for something, 0:02:21.200 --> 0:02:25.160 It has a reason to help to inspire and I'm 0:02:25.200 --> 0:02:27.040 all about that. And I love that you use your 0:02:27.040 --> 0:02:29.880 space for that, So I just wanted to say that, UM. 0:02:29.919 --> 0:02:32.120 But we'll get more into the business aspect of it, 0:02:32.160 --> 0:02:33.560 but I did want to tell you that and also 0:02:33.639 --> 0:02:36.720 ask you, how are you doing, how do you feel today? 0:02:37.200 --> 0:02:40.240 Thank you so much for that. UM, I'm feeling good. Today. 0:02:40.400 --> 0:02:47.000 Is actually my birthday? Shut it happenethday? Oh my god. Look, 0:02:47.120 --> 0:02:49.400 this is just this goes to confirm what I was 0:02:49.440 --> 0:02:53.200 feeling about her. What a selfless woman to say, like, 0:02:53.360 --> 0:02:54.920 you know what, it's my birthday. I should take it off, 0:02:54.919 --> 0:02:56.800 I should do whatever. But she's on a podcast with me, 0:02:56.840 --> 0:02:59.160 you guys on her birthday. Oh my god, thank you, 0:02:59.240 --> 0:03:03.639 Mama ones happy, thank you. No, honestly, I was like, 0:03:03.880 --> 0:03:06.200 it's my birthday. It's cool, Like this is one of 0:03:06.200 --> 0:03:08.560 the greatest gifts to be able to just share space 0:03:08.600 --> 0:03:11.600 with you. So I'm honored and happy to be here. 0:03:12.080 --> 0:03:15.040 Thank you so much. Honestly, I have to tell you, 0:03:15.639 --> 0:03:20.200 as a fellow business woman, as a Latina, as UM, 0:03:20.240 --> 0:03:22.800 a woman that does my best to empower other women 0:03:22.880 --> 0:03:24.440 and just the world in any way that I can. 0:03:24.520 --> 0:03:27.639 I want to say that I admire you, that I'm 0:03:27.680 --> 0:03:30.520 proud of you, UM, and I want everyone to get 0:03:30.560 --> 0:03:32.680 to know you today. I want everyone to know because 0:03:32.720 --> 0:03:34.639 I feel that you can be an inspiration to many 0:03:34.720 --> 0:03:37.960 Latinas out there. And I don't know, I just I'm 0:03:38.000 --> 0:03:40.080 really excited about this. I'm excited about this. So I 0:03:40.120 --> 0:03:41.720 want to tell you I am your fan, girl, I 0:03:41.760 --> 0:03:44.680 am your fan as a woman. I love your your business, 0:03:44.680 --> 0:03:47.400 I love all your stuff. I just honestly, I'm not lying. 0:03:47.400 --> 0:03:50.240 You can go check. I bought like a few things 0:03:50.320 --> 0:03:51.920 right now on the website because I hadn't been on 0:03:51.960 --> 0:03:54.480 there for a minute, and I was like, oh my god, 0:03:54.520 --> 0:03:56.560 oh my god, so many cute things. A bucket hads 0:03:57.000 --> 0:03:58.800 like just everything. I even bought some mugs. Let me 0:03:58.800 --> 0:04:00.480 show you. Let me read to you you guys real quick. 0:04:00.480 --> 0:04:03.040 Some of her mugs. I love them too early for 0:04:03.120 --> 0:04:06.000 bed has absolutely okay, So I was like, yes, I 0:04:06.040 --> 0:04:07.400 need that. When I had that one, you had sent 0:04:07.480 --> 0:04:09.400 that one to me a while ago. But I bought 0:04:09.400 --> 0:04:12.680 a clear one Cansata, but I got I got shipped 0:04:12.680 --> 0:04:15.800 to do is another one allergic to pen the has? 0:04:15.800 --> 0:04:19.839 Who is not allergic to beIN the has? Dude? I 0:04:19.880 --> 0:04:24.120 love it, Thank you, thank you, So if you don't mind, 0:04:24.240 --> 0:04:27.359 I want to kind of get into your business and 0:04:27.400 --> 0:04:29.680 how it started. I would like to know how old 0:04:29.680 --> 0:04:33.480 you were when you when you started. Yeah, okay, so 0:04:33.880 --> 0:04:38.839 I started Viva la in. I want to say the 0:04:38.960 --> 0:04:43.039 idea came to my head right like in two thousand 0:04:43.120 --> 0:04:47.680 and ten. Um at that time, I was like gosh, 0:04:47.720 --> 0:04:51.920 and like my mid twenties and I was working retail, okay, 0:04:52.040 --> 0:04:56.120 I I was a manager in you know, retail fashion, 0:04:57.080 --> 0:05:02.040 and I just felt like the Latina community was only 0:05:02.080 --> 0:05:08.400 represented and presented in one way. And me as a Latina, right, 0:05:08.560 --> 0:05:11.720 I was born here, my parents were born here, but 0:05:11.839 --> 0:05:16.640 my grandmother migrated here from Durango, Mexico. Um I was 0:05:16.800 --> 0:05:23.640 raised very traditional, right, very very rooted in my grandma's 0:05:23.640 --> 0:05:27.120 traditions that you know, she really wanted to implement in 0:05:27.120 --> 0:05:32.719 the house. And I just felt like, I don't am 0:05:32.760 --> 0:05:37.880 I like, am I Latina enough? I don't look that way, 0:05:38.040 --> 0:05:41.239 I don't speak that way, Like I'm not a part 0:05:41.360 --> 0:05:45.679 of that culture. And that was like the one thing 0:05:46.080 --> 0:05:49.760 that I felt like was being presented, you know, for 0:05:49.839 --> 0:05:55.840 the Latina community. And working in retail, I would see 0:05:56.000 --> 0:05:58.480 my customers come into the stores that I was managing, 0:05:58.560 --> 0:06:03.520 and I'm like, okay, eighty percent of my clientele is 0:06:03.560 --> 0:06:06.320 the young Latina girl. I used to work at wet Seal. Okay, 0:06:06.320 --> 0:06:08.640 I don't know if you're under wet Seal of I 0:06:10.000 --> 0:06:12.280 used to work at wet Seal. I love that store. 0:06:12.680 --> 0:06:14.760 We were like the most popping store in the mall. 0:06:15.160 --> 0:06:18.080 And I understand that because the mall that I worked 0:06:18.120 --> 0:06:21.960 at I worked at the Northridge Fashion Center and I 0:06:22.040 --> 0:06:25.080 know that that mall, right is like it was a 0:06:25.120 --> 0:06:27.800 main mall for the San Fernando Valley. So I understood 0:06:27.800 --> 0:06:33.960 why my clientele was almost eighty to ninetent Latina. But 0:06:34.080 --> 0:06:38.479 I was like, discorporate not understand that that is our clientele, 0:06:38.640 --> 0:06:45.200 Like why aren't these girls being represented in marketing? Why 0:06:45.440 --> 0:06:51.440 isn't there strategies that speak to our community? And I 0:06:51.520 --> 0:06:54.799 just saw that there was an issue. Okay, kept it pushing. 0:06:54.920 --> 0:06:56.760 I'm like, little hole me is not going to be 0:06:56.760 --> 0:07:00.320 able to change the world, change the store, sure of 0:07:00.360 --> 0:07:03.160 this company. So I switched companies and I started to 0:07:03.200 --> 0:07:05.760 work for Tillies. I don't know if you're familiar with Chilis. 0:07:07.440 --> 0:07:11.120 So Tilly has taught me a lot. They housed all 0:07:11.160 --> 0:07:14.000 these surf and skate brands and That's when I learned 0:07:14.440 --> 0:07:20.000 the power of creating community for your brands through storytelling, 0:07:20.640 --> 0:07:28.360 through um creating like a like minded community, through your products, 0:07:28.360 --> 0:07:32.920 through your campaigns, through you know, everything that you would 0:07:33.280 --> 0:07:38.840 pretty much implement into a brand. Yes, I saw the 0:07:38.880 --> 0:07:42.960 community that they were building, and I was like, Okay, 0:07:43.000 --> 0:07:46.920 there has to be something for the Latina community. And 0:07:46.960 --> 0:07:51.640 I don't want to contribute to only catering to one 0:07:51.720 --> 0:07:56.480 type of Latina or one type of stereotype. So I 0:07:56.600 --> 0:07:58.520 put my thoughts together and I was like, I want 0:07:58.560 --> 0:08:01.400 to create a brand that's going to create a feeling 0:08:01.400 --> 0:08:07.880 of empowerment. Um, We're gonna embrace our spanglish. We're going 0:08:07.920 --> 0:08:12.760 to embrace our spanguish. We're going to communicate with each 0:08:12.800 --> 0:08:18.480 other just like home girls kicking it, just like girls 0:08:18.480 --> 0:08:22.360 giving each other advice. Taking everything that I've learned from 0:08:22.360 --> 0:08:26.240 my childhood and my upbringing and implementing it to the 0:08:26.280 --> 0:08:32.440 storytelling of my brand. Why do you like to highlight spanglish? 0:08:33.840 --> 0:08:38.120 The importance of spanglish in our products and just across 0:08:38.320 --> 0:08:43.720 all aspects of our brand? Was too approve a point 0:08:44.040 --> 0:08:51.360 that it's okay to be authentically your Latino self. Right, Um, 0:08:51.559 --> 0:08:56.360 I grew up in a home where Spanish was the 0:08:56.440 --> 0:09:01.160 dominant language. But my grandfather, he was born in el 0:09:01.240 --> 0:09:06.680 pass of the house and when he married my grandma, 0:09:07.440 --> 0:09:10.800 you know, he he knew because my my grandfather was 0:09:10.840 --> 0:09:16.240 my grandmother's second marriage, and he knew that she wanted 0:09:16.280 --> 0:09:20.640 to she was on her path to citizenship, right, so 0:09:21.000 --> 0:09:24.439 he would tell her, yeah, if you're gonna want to 0:09:24.440 --> 0:09:27.080 become a citizen, you have to learn how to speak 0:09:27.320 --> 0:09:31.520 some English, right. And also for her protection because she 0:09:31.600 --> 0:09:36.360 was cleaning houses for families that only spoke English. He 0:09:36.480 --> 0:09:38.440 wanted her to know the language that she would be 0:09:38.440 --> 0:09:42.600 safe because sometimes my grandmother was alone in these houses. 0:09:43.160 --> 0:09:45.640 So he was like, I just want you to understand 0:09:45.720 --> 0:09:48.000 what people are saying around you so that nobody takes 0:09:48.040 --> 0:09:51.360 advantage of you and that you feel good. So we 0:09:51.480 --> 0:09:53.640 had this rule in my house where it was like 0:09:53.920 --> 0:10:00.800 nobody could speak Spanish because grandma has to learn English. 0:10:01.080 --> 0:10:04.600 So my grandma picked up on the language when she 0:10:04.679 --> 0:10:07.360 was working with the families she was working with, so 0:10:08.320 --> 0:10:12.199 we wouldn't speak Spanish. But it became a habit and 0:10:12.200 --> 0:10:15.160 and this rule honestly started I believe when I was 0:10:15.200 --> 0:10:17.640 like three or four years old, from what my thea 0:10:17.760 --> 0:10:20.880 told me. So this is when I was developing, right, 0:10:20.960 --> 0:10:23.160 I was. I was starting to speak and starting to 0:10:23.240 --> 0:10:26.800 have conversations. So there were times where I would hear 0:10:26.840 --> 0:10:29.360 like my theist talking to my grandma and maybe my 0:10:29.400 --> 0:10:32.640 grandpa talking to my grandma, and they were talking in 0:10:33.280 --> 0:10:35.600 full on English, but they would have to throw in 0:10:35.679 --> 0:10:38.800 those Spanish words, and vice versa. Would be talking full 0:10:38.800 --> 0:10:41.080 Spanish and they throw in those English words, and it 0:10:41.200 --> 0:10:45.080 just became a language in my house. And it wasn't 0:10:45.200 --> 0:10:53.240 until I became older, maybe when I left high school, 0:10:53.280 --> 0:10:56.120 because in high school, I mean I went to a 0:10:56.200 --> 0:10:59.960 pretty like Lapino dominated school. I went to Stillmore High 0:11:00.200 --> 0:11:03.360 So I feel like, yeah, I feel like a lot 0:11:03.440 --> 0:11:06.960 of the kids they're like also kind of understood the 0:11:07.000 --> 0:11:10.440 whole Spanglish thing we had going on. But um, it 0:11:10.600 --> 0:11:14.320 wasn't until I got into a space, a professional space 0:11:14.520 --> 0:11:17.359 where when it was required for me to talk Spanish, 0:11:17.440 --> 0:11:20.760 when I would speak Spanglish, it was frowned upon and 0:11:20.840 --> 0:11:24.480 I was like yeah, and I was like, but this 0:11:24.559 --> 0:11:27.440 is me, this is who I am. I've never been 0:11:27.480 --> 0:11:30.160 told that this was wrong. This was a language that 0:11:30.240 --> 0:11:33.280 my grandparents spoke, that my parents spoke like my theist, 0:11:33.440 --> 0:11:38.800 my cousin's like, I'm confused. So it took, you know, 0:11:38.840 --> 0:11:40.640 it was it was an insecurity that I had for 0:11:40.679 --> 0:11:44.239 a very long time where I would not speak Spanish 0:11:44.320 --> 0:11:47.120 at all because I was so scared of it, because 0:11:47.400 --> 0:11:50.000 I was so scared of the opinion or what people 0:11:50.040 --> 0:11:52.760 were going to think of me. And you know, I 0:11:52.800 --> 0:11:55.800 did grow up with Selena music, and I did grow 0:11:55.880 --> 0:11:59.840 up with you know that that being the Selena thing. 0:12:00.040 --> 0:12:01.960 But then I was like, yeah, but it's not the 0:12:02.040 --> 0:12:06.200 Selina's being, Like there's a whole community of people who 0:12:06.280 --> 0:12:10.640 speaks English and who have those struggles of not knowing like, okay, 0:12:10.720 --> 0:12:14.360 am i supposed to be just one Mexican, But I'm 0:12:14.400 --> 0:12:18.280 also like I was born here, I'm American. Like. So 0:12:18.480 --> 0:12:22.840 the whole point of having Spanglish to me was just 0:12:23.000 --> 0:12:27.240 to show that it's okay. There is no right or 0:12:27.320 --> 0:12:31.120 wrong way for you to show up in spaces as 0:12:31.120 --> 0:12:33.840 a Latina, because I think that if we don't understand 0:12:34.040 --> 0:12:40.400 by now that Latinas are all different, we all come 0:12:40.400 --> 0:12:43.200 from different walks of life, we all see the world differently, 0:12:43.559 --> 0:12:47.679 We're not just one thing, then we need to read 0:12:48.480 --> 0:12:52.480 redirect our thoughts. So for me, just having Spanglish in 0:12:52.480 --> 0:12:56.400 the brand is a way to show to present myself 0:12:56.440 --> 0:12:59.080 to the world as who I am and this is 0:12:59.200 --> 0:13:02.960 you know, the creator Viva la Bonita, and just also 0:13:03.040 --> 0:13:05.920 another way to just show a part of the Latina community. 0:13:06.320 --> 0:13:10.480 Who knew that, like you know, was gonna turn into 0:13:10.480 --> 0:13:13.600 this online community space where I was gonna bring together 0:13:13.679 --> 0:13:16.920 women who were like, yeah, you know what, I don't 0:13:16.920 --> 0:13:19.120 look like the girl sitting next to me, but she's 0:13:19.160 --> 0:13:21.720 my fellow Latina. But we think the same, we have 0:13:21.880 --> 0:13:25.120 the same outlook on life, and we created a brand 0:13:25.160 --> 0:13:32.320 that honestly encourages women to accept who they are um 0:13:32.360 --> 0:13:35.280 first and then it's like, yes, I am me, but 0:13:35.360 --> 0:13:37.760 I am also I'm Latina, but this is what I 0:13:37.800 --> 0:13:39.640 want to do with my life. This is how I 0:13:39.679 --> 0:13:41.680 feel today, and this is how you see the future 0:13:42.280 --> 0:13:44.520 and I see that. I see that, and that's one 0:13:44.520 --> 0:13:46.120 of the things that I love the most because I 0:13:46.160 --> 0:13:49.760 can relate because I'm also Mexican American. I consider myself 0:13:49.840 --> 0:13:54.520 being like you you know, from the percent of Mehicana 0:13:55.320 --> 0:13:57.400 of Medicana, Like it's just it is what it is. 0:13:57.440 --> 0:14:00.000 I love the Spanglish in the brand Um, I love 0:14:00.040 --> 0:14:02.680 of your mission statement. Well this is what I read 0:14:02.840 --> 0:14:06.319 right on the website, A lifestyle and apparel brand inspired 0:14:06.360 --> 0:14:10.440 by them who are Fearless. I need to tell you. 0:14:10.480 --> 0:14:13.000 I was like, dude, I love that. I think you've 0:14:13.040 --> 0:14:16.800 done an amazing job. And um, I want to congratulate 0:14:16.800 --> 0:14:19.800 you for that, because dude, you guys they have over 0:14:19.920 --> 0:14:24.640 three thousand followers on Instagram. Now, did you come from 0:14:24.680 --> 0:14:31.840 a family, Rachel of entrepreneurs or business owners? Uh? No, No, Um. 0:14:31.960 --> 0:14:36.200 I did come from a family though, of big dreamers. 0:14:36.400 --> 0:14:41.480 And you know, I get asked the question a few 0:14:41.520 --> 0:14:43.440 times where it's like, oh, are you the first person 0:14:44.000 --> 0:14:46.560 in your family to dream big and make it happen? 0:14:46.840 --> 0:14:50.480 And I'm like, well, no, I think within my family, 0:14:50.600 --> 0:14:53.440 the first person who had a big dream and made 0:14:53.440 --> 0:14:56.640 it happen for herself was my grandma. Um. You know, 0:14:56.880 --> 0:15:01.320 she took a risk, she migrated vert to the US 0:15:01.360 --> 0:15:06.640 because like many of many of us, she was seeking 0:15:06.720 --> 0:15:11.680 the American dream. And my grandma had big dreams, not 0:15:11.720 --> 0:15:14.080 only for herself, but I think for her family and 0:15:14.200 --> 0:15:17.240 for her what could be right her? What could be 0:15:17.480 --> 0:15:21.640 was such a big dream of hers, and and she 0:15:21.760 --> 0:15:26.600 worked really hard to to really make her her dream 0:15:26.720 --> 0:15:32.680 life of here in America happened, and it took sacrifice, 0:15:32.880 --> 0:15:37.280 it took loss. My Grandma's been through so much, but 0:15:37.360 --> 0:15:41.440 when you meet her, you're just like, You're so like, 0:15:41.520 --> 0:15:46.000 how are you standing still? How are you so resilient 0:15:46.040 --> 0:15:48.640 and still have this positive outlook on life? And I 0:15:48.680 --> 0:15:52.920 think that, you know, seeing her and really just paying 0:15:52.920 --> 0:15:56.400 attention to her has really made me the person that 0:15:56.440 --> 0:16:00.000 I had today. Now that we're talking about your grand 0:16:00.480 --> 0:16:03.160 One of your shirts it says mind of a queen, 0:16:03.240 --> 0:16:06.360 heart of a warrior, reminded me of her, of your grandma. 0:16:06.440 --> 0:16:09.520 I'm like, I that's yes, Is that my right kind 0:16:09.520 --> 0:16:13.200 of or yeah for sure? Yeah. I mean a lot 0:16:13.240 --> 0:16:18.640 of my collections are beings that I would hear growing 0:16:18.720 --> 0:16:24.400 up and their takeaways from conversations that I've had with 0:16:24.440 --> 0:16:29.000 my grandma. Um. You know, and my mom passed away 0:16:29.200 --> 0:16:33.960 when I was eleven years old, and my grandma took 0:16:33.960 --> 0:16:39.520 me under her wing instantly, like so just to see 0:16:39.560 --> 0:16:44.680 how in a moment of her losing her daughter, and 0:16:45.640 --> 0:16:49.800 she never skipped a beat. Um, and I know that 0:16:49.840 --> 0:16:52.280 she she dealt with her grief in her own way. 0:16:52.480 --> 0:16:58.800 But to see my grandma not grieve for years because 0:16:58.840 --> 0:17:04.359 she put us first. Was something that I'm just like, dude, 0:17:04.400 --> 0:17:10.199 you're not human, You're like an angel. Like yes, like 0:17:10.840 --> 0:17:17.600 I don't understand how like what you're magic is, but 0:17:17.680 --> 0:17:24.919 it's it's something that's so inspiring. And yeah, the brand 0:17:25.040 --> 0:17:28.680 is takeaways from all these conversations and just all these 0:17:28.680 --> 0:17:33.280 observations that I have of my grandma. I honestly and 0:17:33.320 --> 0:17:36.080 I could feel it everything, even all your Instagram posts, 0:17:37.400 --> 0:17:40.879 it's all inspirational. For instance, you are too bombed to 0:17:40.920 --> 0:17:43.120 be doubting yourself. I mean there's so much you guys 0:17:43.119 --> 0:17:45.760 that I just can go on and on. I love 0:17:45.880 --> 0:17:49.000 every single piece. There is a reason behind it, and 0:17:49.200 --> 0:17:52.680 I truly believe in that, and not just bringing out 0:17:53.640 --> 0:17:56.199 things or or promoting things just to promote them to 0:17:56.240 --> 0:17:58.680 make money. Like I'm a huge firm believer in that. 0:17:58.720 --> 0:18:02.040 It's like I have to and a behind it, and 0:18:02.080 --> 0:18:04.959 there has to be a why and an inspiration behind it. 0:18:05.000 --> 0:18:07.600 And I can tell you guys right now, is just 0:18:07.680 --> 0:18:10.240 that um their Instagram, you guys, you guys have to 0:18:10.240 --> 0:18:13.159 follow them and even if you're gonna love the clothes, 0:18:13.240 --> 0:18:15.760 but just to feel inspired and say, okay, it's it's 0:18:15.880 --> 0:18:19.520 it's Monday. I need some motivation. Go to You're gonna 0:18:19.520 --> 0:18:22.240 be about motivated girls for real. I also wanted to 0:18:22.280 --> 0:18:24.600 ask you because I see you're a mother your mother. 0:18:24.760 --> 0:18:28.320 Are you a wife as well? Yes? Okay, so how 0:18:28.320 --> 0:18:30.359 do you how do you juggle that? How do you 0:18:30.400 --> 0:18:34.200 find the balance between your home life and your business. 0:18:35.680 --> 0:18:39.200 It's a struggle, I will tell you. Um it took 0:18:39.200 --> 0:18:43.800 a lot of discipline on on my end, because you know, 0:18:43.800 --> 0:18:49.040 when you have a business, and you you run a business, 0:18:49.080 --> 0:18:51.960 it's something that you created from nothing. It's going to 0:18:52.119 --> 0:18:57.919 consume your life. And as big as we may seem 0:18:57.960 --> 0:19:00.359 on the internet to some people, we are still a 0:19:00.400 --> 0:19:04.320 small business. So I still wear a ton of hats. 0:19:04.359 --> 0:19:08.520 We are a staff of seven, and within that seven 0:19:09.600 --> 0:19:12.720 it's my friends and my family. I hired my family first, 0:19:12.800 --> 0:19:15.040 and then I was like, all right, which friend wants 0:19:15.080 --> 0:19:20.600 to quit their job? But so you know, we're a 0:19:20.640 --> 0:19:23.600 small but mighty business. So when you run a small 0:19:23.600 --> 0:19:27.439 business like that, you wear all of the hats. I 0:19:27.480 --> 0:19:31.080 feel like you know me and my husband because my 0:19:31.160 --> 0:19:33.239 husband is a co founder of the brand. When I 0:19:33.320 --> 0:19:37.720 first brought to him the idea of he was like, 0:19:37.760 --> 0:19:40.040 all right, like, we're going to have to figure out 0:19:40.080 --> 0:19:43.679 a way to really stand out and and do what 0:19:43.800 --> 0:19:45.840 not a lot of people are doing. And that was 0:19:46.400 --> 0:19:50.439 the power of visual storytelling. And he shoots his career. 0:19:50.480 --> 0:19:53.520 He has his own company, He shoots music videos, he 0:19:53.680 --> 0:19:57.560 creates amazing content. So he was like, I'm gonna help you, 0:19:57.960 --> 0:20:03.760 like I want to really take your brand from zero 0:20:04.000 --> 0:20:06.880 to like a million. So I was like, okay, so 0:20:07.400 --> 0:20:12.520 us working together, right, We also now we're in a 0:20:12.560 --> 0:20:15.439 relationship at the time and now we're building a brand together. 0:20:16.040 --> 0:20:20.560 So it definitely I when I look back on my life, 0:20:20.600 --> 0:20:23.720 I'm like, Okay, at a point in my life consumed 0:20:23.840 --> 0:20:30.639 my seven and it started to become really hard on 0:20:30.720 --> 0:20:35.119 my mental health to where I was like, why do 0:20:35.160 --> 0:20:38.639 I feel like I'm not enjoying this anymore? And it 0:20:38.720 --> 0:20:43.960 was because I was experiencing burnout. So when I realized 0:20:44.040 --> 0:20:48.119 that when when a person experienced burnout, it's not because 0:20:48.640 --> 0:20:52.240 they're not made for this or you know, you don't 0:20:52.240 --> 0:20:54.040 know what you're doing. It's like no, it's your body 0:20:54.080 --> 0:20:58.680 literally telling you, like a bitch, stop, like stop, take 0:20:58.720 --> 0:21:03.000 a second, like the flowers. You know, it could be present, right, 0:21:03.080 --> 0:21:08.320 So learning the art of being present really helped me 0:21:08.600 --> 0:21:14.000 balance my mom, wife, work life. I had to have 0:21:14.080 --> 0:21:16.960 a conversation with not only myself but my team, because 0:21:17.000 --> 0:21:20.120 my team was so used to texting me out whatever time. 0:21:20.320 --> 0:21:23.439 Right again, it's my family. We all love the brand. 0:21:23.520 --> 0:21:25.880 They love the brand, probably even more than I do. 0:21:26.200 --> 0:21:29.280 So they're like, no, I'm down to work, like if 0:21:29.280 --> 0:21:31.679 they have ideas coming in at ten o'clock, like my 0:21:31.760 --> 0:21:34.760 sister's texting me, Hey, what do you think about this? 0:21:34.840 --> 0:21:37.720 So I really had to sit down and be like, listen, guys, 0:21:38.040 --> 0:21:44.320 we're only working from nine am to four pm because 0:21:44.960 --> 0:21:49.000 we need to take care of ourselves. Everything else can wait. 0:21:49.560 --> 0:21:52.399 And I learned, and I think like a lot of 0:21:52.480 --> 0:21:56.240 us in learned, that's so much of what we were 0:21:56.280 --> 0:22:00.760 doing to just chase a dollar didn't even matter anymore 0:22:01.280 --> 0:22:05.160 because it literally stopped overnight. And I feel like I 0:22:05.160 --> 0:22:10.280 was in this mindset around when I was like, no, 0:22:10.560 --> 0:22:13.760 from nine to four, I work after four o'clock. I'm 0:22:13.800 --> 0:22:18.080 no longer accessible. And it was something really hard for 0:22:18.119 --> 0:22:23.600 me to I think say out loud, because I've always 0:22:23.680 --> 0:22:28.320 been a people pleaser, like I've always been like no, no, no, 0:22:28.400 --> 0:22:31.439 I got you, I got you, don't worry like I 0:22:31.560 --> 0:22:34.120 put everybody else before me, and it was just something 0:22:34.160 --> 0:22:37.120 that I have been doing since I can remember. So 0:22:37.200 --> 0:22:40.840 for me to have this mindset where I was like, 0:22:41.560 --> 0:22:45.280 please do not contact me after four at four o'clock PM, 0:22:45.320 --> 0:22:48.240 I felt like people were going to be like, Okay, 0:22:48.280 --> 0:22:51.360 who do you want to I don't want to disappoint 0:22:51.640 --> 0:22:53.760 I don't want to. In my head, I thought I 0:22:53.800 --> 0:22:58.200 was going to offend my team, but no. It became 0:22:58.240 --> 0:23:04.640 a practice that we all do and it's so essential. 0:23:04.680 --> 0:23:07.360 Our mental health got better. You know. We learned how 0:23:07.359 --> 0:23:10.280 to appreciate our time so that when we clock in 0:23:10.320 --> 0:23:13.080 the next day, we're actually looking forward to the next 0:23:13.119 --> 0:23:17.320 day because we've had time to chill out, do whatever 0:23:17.359 --> 0:23:19.439 we wanted to do. You know. I hang out with 0:23:19.480 --> 0:23:21.639 my obviously, hang out with my son, take him to 0:23:21.640 --> 0:23:25.280 soccer practice. I'm just in a in a position where 0:23:25.760 --> 0:23:28.560 my son inspires me to be the greatest person that 0:23:28.640 --> 0:23:33.760 I can be. My family they're freaking amazing, and just 0:23:33.840 --> 0:23:37.880 spending time with them and having conversations with them honestly 0:23:37.920 --> 0:23:42.119 just feels me for for the next day. So UM, 0:23:42.119 --> 0:23:48.200 setting boundaries UM is honestly how I balance this wife 0:23:48.320 --> 0:23:52.360 mom life here's what I want you guys to get 0:23:52.359 --> 0:23:55.800 from this guy's she was working at you know, she 0:23:56.240 --> 0:23:59.360 was working retail. And when you want to start a business, 0:23:59.440 --> 0:24:01.360 it's like, what is missing on the market? What am 0:24:01.440 --> 0:24:08.280 I not getting? What am I what is? And that's 0:24:08.280 --> 0:24:10.840 where Nassa. You know you you plant this this seed 0:24:10.880 --> 0:24:13.240 and that's exactly what you did. And I feel like 0:24:13.240 --> 0:24:15.159 so many people are afraid you have to take that 0:24:15.200 --> 0:24:17.520 leap of faith. And right now that we're talking about 0:24:17.520 --> 0:24:21.800 time management, thank you so much Rachel for being vulnerable 0:24:21.920 --> 0:24:23.600 and sharing that with us, because a lot of people 0:24:23.720 --> 0:24:25.320 just say, oh no, it's bim boom boom boo my work, 0:24:25.359 --> 0:24:28.520 I work, But no, it is so important. And that's 0:24:28.520 --> 0:24:31.280 something that I have also implemented the past couple of 0:24:31.359 --> 0:24:34.280 years that it's I have to shut off. I need 0:24:34.320 --> 0:24:37.560 some time off. I will work my butt off until 0:24:37.640 --> 0:24:40.359 freaking the last day of November. I need December and 0:24:40.440 --> 0:24:44.600 January off where I could just do Lucas because if not, 0:24:45.200 --> 0:24:46.840 I'm gonna lose. Like you said, you were losing the 0:24:46.880 --> 0:24:49.560 passion of your brand and then you burn out. When 0:24:49.560 --> 0:24:52.959 you appreciate your team, your team works even more for 0:24:53.000 --> 0:24:55.120 you and they don't lose that love for the brand. 0:24:55.160 --> 0:24:57.760