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Speaker 1: What's up?

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Speaker 2: This is a people shark hair Damon John with another

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Speaker 2: motivation moment brought to you by that moment with Damon John,

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Speaker 2: a production of The Black Effect Podcast Network and iHeartRadio.

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Speaker 2: All Right, check out this fact a coin to Forbes,

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Speaker 2: companies with a diverse workforce are thirty five percent more

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Speaker 2: likely to experience greater financial returns than there are other

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Speaker 2: counterparts that.

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Speaker 1: Don't have a diverse workforce.

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Speaker 2: Now, what is diverse, Well, it could be age, gender, sex, color,

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Speaker 2: and of course ways of thinking.

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Speaker 1: Right now, why is that good?

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Speaker 2: Well, if you're in the same room with the same

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Speaker 2: people that grew up the same way and think the

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Speaker 2: same how.

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Speaker 1: Are you going to get innovation?

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Speaker 2: You may come across one problem that exists, but maybe

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Speaker 2: that problem, with a little adjustment, may exist and have

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Speaker 2: another effect to another.

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Speaker 1: Proud Let me give you an example.

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Speaker 2: If you want to baggy clothes because you wanted to breakdance,

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Speaker 2: but you realize that in our market that I was

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Speaker 2: selling to, that the clothes also need to be of quality.

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Speaker 2: But certain people said, well, these are breakdances, theyre going

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Speaker 2: to ruin the clothes, right, No, actually, they need them

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Speaker 2: to be more quality.

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Speaker 1: In the clothes.

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Speaker 2: Why because it's an investment, So they have it two

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Speaker 2: different thought processes and you're only going to get that

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Speaker 2: from the breakdances being the room with the manufacturers. Also,

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Speaker 2: your customer knows that you're not just trying to sell

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Speaker 2: to them and you are doing this blanket marketing.

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Speaker 1: Again, let me give you my version of that.

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Speaker 2: When people started to sell hip hop clothes and try

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Speaker 2: to come into my market, they thought all the people

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Speaker 2: were the same type of hip hop dressers. No ONYX

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Speaker 2: would wear army clothes, run DMC would wear leather jackets,

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Speaker 2: and then you had the backpack wrappers. There were whole

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Speaker 2: different ways of people who were dressing in the same market.

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Speaker 2: And also, when people know that your team supports and

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Speaker 2: values their market, they want to support you more because

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Speaker 2: they feel that you look like the people you serve. So,

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Speaker 2: whether you're a business owner or an employee, seek out

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Speaker 2: diverse teams and make sure you're giving your unique perspective

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Speaker 2: in all projects that you work on, and make sure

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Speaker 2: that you do that this week and in the future.

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Speaker 2: Tune in every single Monday and Tuesday for a new

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Speaker 2: episode of That Moment with Damon John, Brought to you

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Speaker 2: by the Black Epect Podcast Network.

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Speaker 1: Check it out wherever you get your podcasts.