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Speaker 1: Affordable housing is going to continue to be smaller and

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Speaker 1: smaller as far as inventory and offerings. You know, there's

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Speaker 1: a lot of people sitting on the sidelines of ownership

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Speaker 1: waiting for the interest rates of nineteen eighty nine to resurface.

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Speaker 2: It's gone.

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Speaker 1: It's gone, y'all.

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Speaker 3: And if it comes back, I need you all to

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Speaker 3: understand how bad of a situation we're probably going to

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Speaker 3: be in for it to come back.

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Speaker 1: Correct, And if it comes back, it's not You're going

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Speaker 1: to have so many corporate infrastructures that'll be able to

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Speaker 1: take advantage of that way before the average individual.

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Speaker 2: Kid.

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Speaker 3: Hey, everybody, welcome to another episode of Button Nomics. I'm

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Speaker 3: your host, Brandon Butler, founder CEO of Butter ETL.

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Speaker 2: And today I got.

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Speaker 3: Somebody special in the building, somebody I've known for a

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Speaker 3: long time, somebody who's been doing to work in these

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Speaker 3: streets and she's put so many people on around this

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Speaker 3: amazing city of Atlanta.

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Speaker 2: The one the.

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Speaker 3: Only miss Missus, Nicole Garner Scott and Nicole, how are

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Speaker 3: you doing today?

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Speaker 1: Good? I'm good. It's so good to be here and

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Speaker 1: it's beginning to see you in this in this environment,

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Speaker 1: I feel like we always knew this was next level

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Speaker 1: for you, but it's really good to see it.

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Speaker 2: Look, no, Cole, look we go back, man.

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Speaker 3: Look, I remember we were recording podcasts, I know, a

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Speaker 3: long time ago.

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Speaker 2: It was at your old spot, Like this is this

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Speaker 2: is a full circle moment, right, it is?

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Speaker 1: It is, it is, and it I think it's just

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Speaker 1: a testament to continuous growth. I think we used to

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Speaker 1: all laugh, Brandon, in our world was always ahead of

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Speaker 1: the trends, like far ahead of the trends. And I

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Speaker 1: remember you used to sit down and talk with us

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Speaker 1: and be like, this is next, this is what's coming.

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Speaker 1: And I just blindly would be like, all right, Brandon,

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Speaker 1: let's do it. I'm not sure if I always understood

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Speaker 1: the infrastructure behind it, our dynamics, but I knew you

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Speaker 1: were so vested in forward thinking that you couldn't help

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Speaker 1: but to know, Brandon, to know to get on board

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Speaker 1: with that. So so here you are doing the thing.

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Speaker 2: I appreciate it, you know.

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Speaker 3: Look, it's it's good to be ahead of the trend.

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Speaker 3: Sometimes I thought I was a little bit too far

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Speaker 3: on the trends. Yeah, yet caught up.

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Speaker 2: Yeah we know it all right now? Yeah? Cool? Well, cool, look, look, Nicall,

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Speaker 2: I'm so glad you pulled up.

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Speaker 3: You know, one of the things I love to do

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Speaker 3: uh on here on Better Nomics is I love to

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Speaker 3: introduce everybody for those that don't know.

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Speaker 2: But I do something a little bit different sometimes.

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Speaker 3: So what I did is I asked chet gpt Oh

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Speaker 3: to write a bio about you. So do you want

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Speaker 3: to hear what the bio said?

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Speaker 1: I need to go back and do that myself.

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Speaker 3: Doctor the Cole Garner Scott'm sorry I left the doctor

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Speaker 3: out in the first time.

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Speaker 2: Let me tell you what the bio says.

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Speaker 3: Doctor Nicole Garner Scott is an Atlanta based financial strategists,

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Speaker 3: serial entrepreneur, speaker, and author. She's best known for holistic

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Speaker 3: approach to wealth building, helping high achieving professionals and cultural

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Speaker 3: creators build financial security and generational wealth through tactical moves.

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Speaker 3: She OWDs agrees from Georgia State in the NBA and

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Speaker 3: Digital Entrepreneurship, and even has been awarded an honorary degree.

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Speaker 3: She's founded multiple ventures, from the Garner Circle to account

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Speaker 3: financial services, and even initiatives like the one hundred Female

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Speaker 3: Entrepreneurs and the pink Lemonades, and a nonprofit focused on

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Speaker 3: entrepreneurship in young girls in her private Wealth advisor role,

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Speaker 3: and the Cole works at executives, entrepreneurs, and creatives to

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Speaker 3: turn income into lasting wealth. She's recognized by Wall Street

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Speaker 3: Journal as a Top Woman Advisor and it's active and

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Speaker 3: culturally responsive financial education, specifically for underrepresented communities. The Cole

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Speaker 3: often speaks on closing the racial wealth gap, tactical financial planning,

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Speaker 3: and practical strategies tailored for people without traditional employment. She's

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Speaker 3: appeared on podcasts like Sold Money in Atlanta Business Radio

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Speaker 3: when she delivered talks, including Ted Talks that challenge a

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Speaker 3: notion of being broke while lacking solid financial infrastructure. In short,

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Speaker 3: she blends Atlanta rooted cultural insights with financial expertise, helping

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Speaker 3: people not just build wealth, but understand how to use

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Speaker 3: it wisely.

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Speaker 2: In twenty twenty five and beyond.

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Speaker 1: Well, thank you Chatty. I call Chatty chat Chatty. That's

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Speaker 1: my nickname. Yes, well, I need to go back and

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Speaker 1: do that though, but yeah, thank you.

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Speaker 3: I always ask people so that that's what Chad said,

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Speaker 3: Was it on? Was it all that?

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Speaker 1: No, it didn't miss anything. Some of the some of

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Speaker 1: the philanthropic things have updated since then, but outside of that,

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Speaker 1: it gave you the whole picture.

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Speaker 3: Scary sometimes and we check and find out again, that's

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Speaker 3: all I typed in was who was ducking? The kind

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Speaker 3: of gives you all that, right, I can put myself

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Speaker 3: in here one of these days, Yeah.

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Speaker 2: You have to.

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Speaker 1: I think we forget to do the things for ourselves.

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Speaker 3: So let me ask you the cole like look when

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Speaker 3: you when you think about Atlanta and you know the

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Speaker 3: people's produced creatively, Like, what do you think has made

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Speaker 3: Atlanta this this cultural incubator? Is that you even kind

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Speaker 3: of call it like the black economic hub of the country.

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Speaker 1: I think it is. Uh, It's a lot of things

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Speaker 1: that have converged to bring it together in that fold.

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Speaker 1: It's the level of talent that's here that probably domin

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Speaker 1: dominates concentration wise more than you can find in a

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Speaker 1: lot of other markets. It's what I call this natural

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Speaker 1: way or this this level of magic of collaboration that

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Speaker 1: you'll see here more than you see in other markets.

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Speaker 1: Being an Atlanta native, I got to put that out there.

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Speaker 1: I'm Alana native. Being an Atlanta native, and I've lived

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Speaker 1: in multiple places at this point, I've never seen a

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Speaker 1: level of people wanting to work with each other in

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Speaker 1: so many different ways. Now there's still dynamics to the city,

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Speaker 1: you know, like that's just that comes with when you

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Speaker 1: have a degree between have have not those who are gatekeepers,

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Speaker 1: et cetera. But overall, I feel like the energy is

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Speaker 1: very collaborative here. I think that you have a lot

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Speaker 1: of corporations that have put their headquarters here, so you

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Speaker 1: have a level of executives from a diversity standpoint that

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Speaker 1: you won't see in a lot of other markets. And

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Speaker 1: for a while, you have people who were able to

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Speaker 1: partake in the cost of living that was still until COVID,

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Speaker 1: but it's you know until like pandemic price that shot

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Speaker 1: everything up. But prior to then, you have a lot

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Speaker 1: of people who made a lot of good real estate

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Speaker 1: moves here that have positioned them very well, very much

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Speaker 1: early in life. I think even while we were growing up,

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Speaker 1: it wasn't it wasn't far fetched to meet someone in

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Speaker 1: their twenties that was a homeowner, Whereas if you were

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Speaker 1: in California, Miami, New York, you wouldn't see home ownership

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Speaker 1: happen until maybe thirty five forty for a lot of individuals,

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Speaker 1: just because of the pure dynamics of the city. So

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Speaker 1: I think you have a lot of those different pieces.

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Speaker 2: Yeah.

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Speaker 3: Absolutely, Now you know you've kind of seen it on

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Speaker 3: both sides obviously, like from an entrepreneurship standpoint, you know,

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Speaker 3: now you're in the whole financial advisor space, and even

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Speaker 3: you know, you kind of think back to, you know,

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Speaker 3: your time at the Gardner Circle, which again like you

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Speaker 3: sprout out a lot of the folks that are doing stuff.

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Speaker 2: Now we had Daniel.

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Speaker 3: Dickey on here, you know, oh yes, showing you all

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Speaker 3: the love in the world for all the opportunities and

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Speaker 3: doors you kind of opened up for people like him.

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Speaker 3: Like what do you think that Atlanta and even I'd

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Speaker 3: just say kind of culture largest miss from like turning

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Speaker 3: culture into capital.

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Speaker 1: I think that the city of Atlanta, and that probably

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Speaker 1: even plays a role in why I had such a

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Speaker 1: career pivot, is that we really started to romanticize the

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Speaker 1: optics of the city and the aesthetics of the city.

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Speaker 1: So you can move around in the city of Atlanta

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Speaker 1: very easily. It's not as culturally blocked as maybe other cities. Right, Like,

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Speaker 1: if I want to get to Brandon, I can figure

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Speaker 1: out through six degrees how to get to Brandon, whereas

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Speaker 1: in New York I might get to Brandon and brand

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Speaker 1: it will still be like, what is the purpose of

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Speaker 1: you getting to be right? So the Atlanta version of

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Speaker 1: Brandon is accessible in some form or fashion. I mean,

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Speaker 1: still you're at a place where you're not gonna allow

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Speaker 1: a lot of people to waste your time. But if

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Speaker 1: it's a liable reason for communication, you'll cross paths at

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Speaker 1: some point. I think in the city of Atlanta, there

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Speaker 1: became because it's been a bit easier. There was not

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Speaker 1: a lot of infrastructure behind a lot of that. So

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Speaker 1: you have a lot of individuals who were operating optically

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Speaker 1: and creating these paradoxes of what felt like wealth, but

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Speaker 1: it was very surface level. And then I think a

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Speaker 1: lot of people too, because wealth is still new in

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Speaker 1: many of our communities. Many of us are first generation.

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Speaker 1: There's this part of the puzzle where a lot of

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Speaker 1: people think that wealth is static. It's this number I was.

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Speaker 1: You know, there's many people who were saying they were

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Speaker 1: trying to get to a million or this six figure amount.

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Speaker 1: But as quickly as it came without any infrastructure or

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Speaker 1: any pieces that were in place. Deeper with the puzzle,

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Speaker 1: it goes right back out. A city like Atlanta can

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Speaker 1: consume you very quickly if you don't have that true

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Speaker 1: foundational piece so you can. I mean, just listening to

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Speaker 1: a lot of the podcasts and everything, it's people who

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Speaker 1: four years ago were at their financial peak and they're

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Speaker 1: being very transparent now and they're quickly coming back out

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Speaker 1: of that, you know, and being very honest about that.

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Speaker 1: And I know you're seeing a lot of just clips

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Speaker 1: and everything else, but it it can a city like Atlanta,

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Speaker 1: when you walk out the door, you can immediately spend

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Speaker 1: a million dollars. It feels like you're not careful.

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Speaker 2: So m hm, no, it feels like it real quick.

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Speaker 3: I mean, yeah, like I think, you know, if you've

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Speaker 3: you know, one thing I always kind of tell people too,

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Speaker 3: especially when you deal with like brands and companies and entrepreneurship,

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Speaker 3: Like you know, it's always interesting when especially folks on

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Speaker 3: the corporate side away, I would always kind of say,

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Speaker 3: you know a lot of y'all think about this money

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Speaker 3: like it's your money. Yeah, you know, so if you're

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Speaker 3: managing a budget, you know, if you haven't been in

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Speaker 3: a position to where you've bought a house before, you've

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Speaker 3: bought a car before, right to like to you ten

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Speaker 3: thousand dollars twenty one hundred thousands, a lot of money.

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Speaker 3: But you don't really realize these companies throwing money around

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Speaker 3: left and right, right, So I think what happens, to

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Speaker 3: your point, is you put people like that who might

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Speaker 3: not necessarily have that personal experience with money, and they

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Speaker 3: start getting it, and they got to get it's just

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Speaker 3: as easy it was to get it, it's hard to

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Speaker 3: lose it.

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Speaker 2: And like, let's be honest, like.

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Speaker 3: Money, to your point, was flowing, you know, a couple

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Speaker 3: of years ago, real estate was cheap, you know, and

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Speaker 3: all again the pandemic happened, everything started shooting up inflation,

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Speaker 3: and now there's definitely like a squeeze, you know what

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Speaker 3: I mean. Like even with some of these brands, even

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Speaker 3: from like an activation standpoint, like it's always funny to

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Speaker 3: me and people are like, oh, I want to do

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Speaker 3: this event and I want to get a sponsor. It's like, well,

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Speaker 3: these sponsors ain't just throwing money around because they notting

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Speaker 3: us to do to nomore, right, Like it's a whole

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Speaker 3: different ballgame, right.

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Speaker 1: Right, right, The rules are different. I mean, we just

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Speaker 1: saw that recently with Essence Fest. We've seen that with

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Speaker 1: just a lot of large events that the sponsorship dollars

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Speaker 1: are not there like how they used to be, so

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Speaker 1: you have to get very creative. But that's also why

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Speaker 1: I would say during like during these times, because it's

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Speaker 1: just a lot of volatility, people are surround themselves in

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Speaker 1: fear things are not how they've known them to be.

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Speaker 1: I mean, both of us I have seen our fair

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Speaker 1: share of economic cycles at this point right, I'm not

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Speaker 1: aging us, but we've been here. We've been here through

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Speaker 1: two thousand and eight twenty eleven. We've seen some things,

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Speaker 1: We've lived some life. At this point, you have newer

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Speaker 1: generations where this is their first time experiencing some of

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Speaker 1: these things. What happens is you cannot base your financial

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Speaker 1: trajectory on the good times. And that is what most

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Speaker 1: people do. You know, it's when everything is perfectly aligned

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Speaker 1: across the board. They're making a lot of moves based

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Speaker 1: on that, but that won't hold you when things change,

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Speaker 1: and things will always change. Even if you are doing

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Speaker 1: amazing now, there's going to be times in the future

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Speaker 1: where your industry, your assets, whatever that might be, are

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Speaker 1: going to have a low point and that's just how

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Speaker 1: all of this works. So understanding and getting yourself around

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Speaker 1: those people that understand the dips help just helps so

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Speaker 1: much more.

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Speaker 3: I Mean, I like everything is cyclical, and like I said,

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Speaker 3: this is a you know, the smart money knows like

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Speaker 3: times like this is kind of when money is made. Yeah,

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Speaker 3: at the same time, you know, like Warren Buffett always says, right,

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Speaker 3: it's like, what is it when people are.

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Speaker 2: Fearful be greedy? When people are greedy be fearful?

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Speaker 3: And I'm thinking, like, right now, there's definitely I mean,

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Speaker 3: there's a whole you know, the economic fear calendar or

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Speaker 3: whatever you kind of call it, that whole meter they use,

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Speaker 3: and like, these are the moments where you know, especially

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Speaker 3: the folks who have the wealth, they're like, Okay, they're

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Speaker 3: seeing the opportunities and kind of jumping in because they're

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Speaker 3: not necessarily worried about the interest rates and stuff like

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Speaker 3: That're like, Okay, when this stuff comes back around, we're

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Speaker 3: going to refinance, keep it moving. But it's those folks

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Speaker 3: on the other side of it that hadn't kind of

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Speaker 3: had that breakthrough yet where things a little bit harder

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Speaker 3: from them, like from your perspective, because again, you work with,

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Speaker 3: you know, celebrities, corporations, entrepreneurs, Like, what are some of

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Speaker 3: the patterns that you see and the people that are

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Speaker 3: getting it right right now in today's economic climate.

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Speaker 1: Some of the patterns that I see as those individuals

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Speaker 1: or those businesses treat themselves like institutions. Those are the

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Speaker 1: ones who are thinking in decades. They're not things in days,

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Speaker 1: They're not thinking in immediacy. Those are the ones who

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Speaker 1: are very much understanding the laws that are put in

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Speaker 1: place right so, I know everyone, I mean right now,

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Speaker 1: you have the big beautiful bill, you have a lot

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Speaker 1: of things that are floating through the internet, But how

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Speaker 1: many people are taking the time to really understand what

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Speaker 1: does that mean to you and your household? Not the

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Speaker 1: big headline pieces, not the big clickbait pieces per se,

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Speaker 1: but what specifically does that mean to you and your household?

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Speaker 1: What part of this is affecting you? And how are

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Speaker 1: you how are you preparing for that? Also, I see

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Speaker 1: that some of the people who are getting it right,

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Speaker 1: they're very much attuned to not relying on the world

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Speaker 1: to fix it, not relying on DC to fix it,

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Speaker 1: not relying on politicians or outside They're figuring out how

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Speaker 1: do we build this infrastructure in our home and our

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Speaker 1: household that's independent no matter what is transpiring out there

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Speaker 1: in the world. So those become very big pieces because

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Speaker 1: if you start to understand the game that you're playing,

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Speaker 1: then you can be prepared no matter how the game goes.

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Speaker 1: You don't want to just be prepared and expect the

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Speaker 1: world to do what's right for you. The only person

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Speaker 1: who's going to do what's right for you is you

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Speaker 1: in your household and your family. So how do you

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Speaker 1: build an infrastructure to insulate you during that?

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Speaker 2: No, you make you make a really good point.

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Speaker 3: I think again when you talk about people in the headlines,

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Speaker 3: like yeah, look, whatever you think about the current administration,

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Speaker 3: they're in place right now. And you know, again this

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Speaker 3: is you know, like when I had John O'Brien came on,

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Speaker 3: he said, he said a great He's like, look, it

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Speaker 3: ain't about red or blue, it's about green. And so

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Speaker 3: if you take that part of even for a second,

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Speaker 3: like I saw interesting piece of content together that it

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Speaker 3: was talking about, like, look that bill has passed and

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Speaker 3: sure like the news is going to have certain headlines

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Speaker 3: and if you if you simply let those headlines create

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Speaker 3: your perspective on it without actually.

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Speaker 2: Reading it in the day.

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Speaker 3: I'm gonna be honest with you, right, Like these folks

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Speaker 3: up here, one thing I know they don't mess around

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Speaker 3: about is they money. So at the end of the day,

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Speaker 3: whether or not you like the current administration or how

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Speaker 3: you feel about it, if you actually take a step

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Speaker 3: back and say, okay, well, what's actually in the bill?

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Speaker 3: And that was the whole piece of the content, right,

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Speaker 3: It was like it was specifically speaking to you know,

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Speaker 3: black entrepreneurs and black Americans saying.

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Speaker 2: Look y'all, the bill has passed.

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Speaker 3: So based on this bill, you need to go start

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Speaker 3: this kind of company, correct, You need to go form

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Speaker 3: this kind of corporation if you want to take advantage

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Speaker 3: because at that point, it doesn't matter what you look

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Speaker 3: like as much as taking advantage of it.

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Speaker 2: Right.

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Speaker 3: So I love the idea, like you're saying that you

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Speaker 3: actually need to go out here and not just rely

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Speaker 3: on the headlines, but actually inform yourself and get the

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Speaker 3: you know, the more context about what's happening right there.

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Speaker 1: Much so and then also too, a lot of that

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Speaker 1: is emotional bait for you to pull you out of

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Speaker 1: focus and to make you distracted but then depending how

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Speaker 1: old you are, unless you're eighty five ninety ninety five,

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Speaker 1: there's going to be a few more administrations you don't like, Yeah, likes,

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Speaker 1: you know, like, it's not going to be this is

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Speaker 1: one and done. There's been precedents said that you can

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Speaker 1: expect to see some more things. So instead of sitting

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Speaker 1: on the sideline, how do you dive into that? How

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Speaker 1: do you figure out what do I specifically need to

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Speaker 1: do to advance myself and my family and my bloodline

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Speaker 1: through these times?

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Speaker 3: Absolutely, let's get into what I'm gonna ask you the coole,

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Speaker 3: how do I make a million dollars?

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Speaker 1: So I would say this, I would I think that

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Speaker 1: a lot of people feel like they can earn their

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Speaker 1: way to whatever that number is in their mind. So

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Speaker 1: we'll use a million as that. Depending upon what you

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Speaker 1: have going on, it could be very hard to earn

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Speaker 1: your way to a million, right Like, if you're hourly,

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Speaker 1: if what's coming in and what's going out are pretty

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Speaker 1: much even across the board, it could be very hard

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Speaker 1: to earn to a million. If you feel like it's

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Speaker 1: very easy to earn to a million, then it's very

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Speaker 1: hard to keep a million because if it's very easy

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Speaker 1: for you. Then taxation is sitting right there on your

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Speaker 1: shoulder as well, right, and so as every million you're getting,

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Speaker 1: you're like, oh my gosh, this amount is going right

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Speaker 1: back out. So I would say, right now, in regards

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Speaker 1: to that million, it becomes how am I placing all

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Speaker 1: of the pieces of the puzzle together to make it

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Speaker 1: make sense? How am I leveraging my dollars? Right? I

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Speaker 1: don't think we do enough with the leveraging of dollars

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Speaker 1: as a community. It's like, we bring the dollar in

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Speaker 1: and we think it can only serve and I talk

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Speaker 1: my hand. Sorry, we bring the dollar in, we think

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Speaker 1: it only has one purpose, and that is to spend.

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Speaker 1: But if you really understand capital, then every dollar has

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Speaker 1: multiple points that it can serve you. It could either

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Speaker 1: grow for you. It could outpace inflation for you. It

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Speaker 1: can be tax efficient for you. It can help you

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Speaker 1: lend so that you're not having to rely all on

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Speaker 1: one pot of money. It can grow for you. There's

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Speaker 1: so many different things as far as the leveraging of dollars.

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Speaker 1: So when we're thinking about getting to that million dollar point,

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Speaker 1: how are you giving all these dollars an assignment that

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Speaker 1: it can work for you in that type of way,

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Speaker 1: you can aggregate that dollar. Also, I think that our parents' generations,

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Speaker 1: our parents parents generations, older generations, it was all about

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Speaker 1: wealth accumulation. For them. It was keep tucking this money away,

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Speaker 1: keep tucking this money away. But you had some things

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Speaker 1: there that weren't vying for your dollar every day. Now

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Speaker 1: we're in a space where you pretty much don't own anything, right,

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Speaker 1: Like remember we had CDs, Like once you saved up

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Speaker 1: your money and you got the CD, then it was

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Speaker 1: your ownership. Everything is in a subscription model now, et cetera.

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Speaker 1: So you're going to have a lot of things vying

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Speaker 1: for your dollars. How do you supersede that? And that's

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Speaker 1: going to be how you make calculated moves at this point.

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Speaker 1: What are your investment structures, What is your diversity in

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Speaker 1: your investments? How are you thinking long term? Just to

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Speaker 1: give an example, a lot of individuals, if they're on

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Speaker 1: the corporate side, they're thinking, let me just stuff all

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Speaker 1: my dollars into maybe a four oh one k. But

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Speaker 1: at some point the tax reaper is going to come

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Speaker 1: for that. So where else did you place your dollars

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Speaker 1: for this million dollar pot? That's allowing you to retain

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Speaker 1: that because you don't want the million, and then you

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Speaker 1: get to sixty and it all comes right back out

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Speaker 1: in like tax distributions and things of that nature. So

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Speaker 1: so to answer your question, basically, getting to that million

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Speaker 1: is understanding all the different parts of the dollar to

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Speaker 1: get to that million.

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Speaker 3: Yeah, absolutely no. When did that really kind of start

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Speaker 3: to click for you? Because again, like you were again,

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Speaker 3: you were running the Garner circle and you were in

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Speaker 3: the pr space and then you all of a sudden

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Speaker 3: kind of started when all of a sudden started making

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Speaker 3: this transition, Like what was the moment in which you

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Speaker 3: really start deciding, you know what, I'm really going to

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Speaker 3: kind of focus more on the financial opportunities and you know,

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Speaker 3: do more education about myself but also.

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Speaker 2: From my community.

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Speaker 1: So I would say when I got to college is

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Speaker 1: when I got introduced to what I call like financial mentors,

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Speaker 1: people that helped me really understand the language and the

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Speaker 1: tool usage of money. I had a roommate in college

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Speaker 1: that just being around her her family was very generational,

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Speaker 1: and the things in the conversations they would have just

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Speaker 1: sparked so much interest in me. I was like, we

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Speaker 1: are not talking about this. Your family wants you to

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Speaker 1: go see the wealth manager. Who is that? Like, I'm

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Speaker 1: asking my family who's our wealth manager? Like, and they're like,

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Speaker 1: you know what, Nicole, who are you around? And so

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Speaker 1: it made me take a deep dive into that. I

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Speaker 1: when I was operating more in the PR and marketing space,

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Speaker 1: I was always running my own company, and so with

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Speaker 1: that I had to learn very quickly the understanding of

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Speaker 1: cash flow. I had to learn very quickly, taxes, tax structure,

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Speaker 1: how this would a few years after I started my company,

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Speaker 1: I got married, how this impacted my household. It was

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Speaker 1: just a lot of different things I was learning in

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Speaker 1: real time. But what I started to notice is a

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Speaker 1: lot of my clients they would come to it was

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Speaker 1: this time, it's not anymore. I don't see it anymore.

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Speaker 1: But do you remember there was a while where it

436
00:21:55,600 --> 00:21:57,960
Speaker 1: was like quit your job. If you're going to really

437
00:21:58,000 --> 00:22:00,720
Speaker 1: be an entrepreneur, you need to aband and in everything,

438
00:22:00,840 --> 00:22:03,760
Speaker 1: burn all the ships. Don't forget about a plan, Like

439
00:22:03,800 --> 00:22:06,200
Speaker 1: if you really want this bad, go do it. Who's

440
00:22:06,280 --> 00:22:09,840
Speaker 1: the worst advice ever? You know? Like even now when

441
00:22:09,880 --> 00:22:11,320
Speaker 1: I hear people and they're like, I really want to

442
00:22:11,400 --> 00:22:14,320
Speaker 1: quit my job, I'm like, ah, like, let's think this

443
00:22:14,440 --> 00:22:18,040
Speaker 1: through here. There's some things, you know, you're you're considering

444
00:22:18,119 --> 00:22:20,440
Speaker 1: having a baby in the next two years, you want

445
00:22:20,480 --> 00:22:23,360
Speaker 1: to be able to use those benefits for fertility planning,

446
00:22:23,440 --> 00:22:25,520
Speaker 1: or you want to have you know, some other pieces.

447
00:22:25,520 --> 00:22:28,639
Speaker 1: There's real life things. It's not so much fairy tale.

448
00:22:29,000 --> 00:22:31,760
Speaker 1: But there was a time at the height of like

449
00:22:31,920 --> 00:22:35,760
Speaker 1: entrepreneurship in Atlanta was very, very tailish, and so I

450
00:22:35,840 --> 00:22:40,920
Speaker 1: was sitting down mapping out marketing infrastructures and people would

451
00:22:41,000 --> 00:22:44,399
Speaker 1: have they would have leveraged their homes, they would have

452
00:22:44,480 --> 00:22:48,000
Speaker 1: over leveraged themselves in the business. They've used up their

453
00:22:48,160 --> 00:22:50,960
Speaker 1: entire for on one case, trying to make that transition

454
00:22:51,080 --> 00:22:55,040
Speaker 1: into entrepreneurship. I was just seeing so much and I

455
00:22:55,080 --> 00:22:59,639
Speaker 1: was like, who is advising this, Like, we're I'm pr

456
00:22:59,720 --> 00:23:02,399
Speaker 1: market it's not going to save you. This is way

457
00:23:02,480 --> 00:23:07,560
Speaker 1: deeper here as far as what's going on. And I

458
00:23:07,600 --> 00:23:09,439
Speaker 1: started to realize it wasn't a lot of people I

459
00:23:09,440 --> 00:23:12,440
Speaker 1: could send them to right that could really hear them

460
00:23:12,840 --> 00:23:17,879
Speaker 1: and understand the cultural nuances right, Like, there's something to

461
00:23:17,920 --> 00:23:22,439
Speaker 1: be said, like entrepreneurship to you may be how you

462
00:23:22,480 --> 00:23:26,080
Speaker 1: feel like you're saving your family, So you are putting up,

463
00:23:26,119 --> 00:23:31,080
Speaker 1: you're taking risks that are way outside of suitability to

464
00:23:31,160 --> 00:23:34,199
Speaker 1: do such because you have this emotional charge. Then if

465
00:23:34,200 --> 00:23:37,399
Speaker 1: I'm sending you to an advisor and they're judging you,

466
00:23:37,440 --> 00:23:41,359
Speaker 1: they're like, Brandon, this was dumb. Why did you do this?

467
00:23:41,600 --> 00:23:44,600
Speaker 1: What calculations were in place? So then you leave that

468
00:23:44,640 --> 00:23:48,679
Speaker 1: meeting feeling depleted and depressed, and then you're like, you

469
00:23:48,720 --> 00:23:50,840
Speaker 1: know what, I don't even want to deal with financial

470
00:23:50,840 --> 00:23:55,600
Speaker 1: people anymore because they're making me feel like like I'm

471
00:23:56,000 --> 00:23:58,879
Speaker 1: below or ignorant or whatnot. And so I'm just going

472
00:23:58,960 --> 00:24:01,240
Speaker 1: to continue living in my own silo and try to

473
00:24:01,240 --> 00:24:03,840
Speaker 1: figure this out, which that doesn't work, you know for

474
00:24:03,960 --> 00:24:06,960
Speaker 1: many people either, yea. So it was during that time

475
00:24:07,000 --> 00:24:09,480
Speaker 1: that I was like, well, who can they speak to

476
00:24:09,920 --> 00:24:14,040
Speaker 1: at a higher level? And then also too, it was

477
00:24:14,200 --> 00:24:17,920
Speaker 1: just it was this versioning part of Atlanta too, that

478
00:24:19,160 --> 00:24:22,480
Speaker 1: they were getting a lot of wealth, but they had

479
00:24:22,560 --> 00:24:25,080
Speaker 1: no one to speak to as well, right, Like, there's

480
00:24:25,560 --> 00:24:29,800
Speaker 1: many people, especially you know, just clients over time where

481
00:24:29,800 --> 00:24:32,440
Speaker 1: they would say, you know what, Nicole, You're the only

482
00:24:32,440 --> 00:24:35,399
Speaker 1: person I can talk to about this, because outside of you,

483
00:24:35,600 --> 00:24:38,439
Speaker 1: it sounds like bragging to other people or it sounds

484
00:24:38,560 --> 00:24:43,920
Speaker 1: like this is you know, this is They're like they're like, oh,

485
00:24:43,960 --> 00:24:46,080
Speaker 1: we wish you had your problems, right like once you

486
00:24:46,160 --> 00:24:49,560
Speaker 1: pay seven figures in taxes if no one else around

487
00:24:49,600 --> 00:24:52,560
Speaker 1: you has ever experienced that, They're like, I wish that

488
00:24:52,560 --> 00:24:55,040
Speaker 1: that was my problem. You're like, well, I wish it wasn't,

489
00:24:55,080 --> 00:24:57,760
Speaker 1: So how do I figure this out? So yeah, it

490
00:24:57,840 --> 00:24:59,800
Speaker 1: was just you know, a lot of those different pieces,

491
00:25:00,080 --> 00:25:03,800
Speaker 1: and I just became very very passionate in that world.

492
00:25:04,280 --> 00:25:08,239
Speaker 1: I was already doing it behind the scenes. And then

493
00:25:08,280 --> 00:25:10,960
Speaker 1: also I felt like too for a moment, I was

494
00:25:11,080 --> 00:25:18,439
Speaker 1: helping to proactively create some of the falsity narrative, you know,

495
00:25:18,760 --> 00:25:21,000
Speaker 1: Like it was I was like, great, we'll do all

496
00:25:21,000 --> 00:25:24,000
Speaker 1: these big, amazing things, but I was like, this is

497
00:25:24,040 --> 00:25:27,080
Speaker 1: not serving them for the long run. So it's just

498
00:25:27,119 --> 00:25:29,399
Speaker 1: me tapping more into what I felt like I'm my

499
00:25:29,520 --> 00:25:32,120
Speaker 1: calling was what I'm supposed to be doing more of

500
00:25:32,560 --> 00:25:33,399
Speaker 1: during this journey.

501
00:25:34,280 --> 00:25:36,720
Speaker 3: Yeah, absolutely, you know, yeah, to your point, it's interesting, right, Like,

502
00:25:36,760 --> 00:25:40,399
Speaker 3: I think there was definitely this idea of extreme entrepreneurship

503
00:25:40,520 --> 00:25:42,280
Speaker 3: that kind of get sold to a lot of people

504
00:25:42,359 --> 00:25:44,760
Speaker 3: like you. But what I've noticed is because I listened

505
00:25:44,760 --> 00:25:46,480
Speaker 3: to a lot of podcasts, listen a lot of folks talk.

506
00:25:46,640 --> 00:25:49,439
Speaker 3: The people that say that are usually already rich. Yes, there,

507
00:25:49,480 --> 00:25:51,280
Speaker 3: already well off, right.

508
00:25:51,280 --> 00:25:52,560
Speaker 2: Yea, So it's easy.

509
00:25:53,160 --> 00:25:55,159
Speaker 3: And again they're in different industries or they might have

510
00:25:55,560 --> 00:25:57,040
Speaker 3: you know, for a lot of them too, they might

511
00:25:57,040 --> 00:26:00,359
Speaker 3: have made their money before a lot of these economic

512
00:26:00,440 --> 00:26:02,560
Speaker 3: things have changed, right, So it's again like if they

513
00:26:02,600 --> 00:26:05,280
Speaker 3: were buying, you know, if they bought all the houses

514
00:26:05,280 --> 00:26:07,360
Speaker 3: on Edgewood when they were all twenty thousand dollars, it's

515
00:26:07,359 --> 00:26:08,560
Speaker 3: easy to sit back and like, oh, yeah, you need

516
00:26:08,560 --> 00:26:11,080
Speaker 3: to quit do this. But the world has changed. And

517
00:26:11,119 --> 00:26:12,680
Speaker 3: so I always kind of tell people like, be careful.

518
00:26:12,720 --> 00:26:14,199
Speaker 3: Are you're taking the advice from too right?

519
00:26:14,440 --> 00:26:17,200
Speaker 2: Right? Because rich people tend to give like rich advice,

520
00:26:18,800 --> 00:26:19,360
Speaker 2: you know what I mean.

521
00:26:19,520 --> 00:26:22,480
Speaker 1: And that's and that's across the board, not even in finances.

522
00:26:22,560 --> 00:26:25,840
Speaker 1: Who you get your business advice from? Right? If they're

523
00:26:25,880 --> 00:26:29,320
Speaker 1: telling you, hey, I worked, do you you? I mean,

524
00:26:29,359 --> 00:26:30,919
Speaker 1: we've grew up in this brand. And there was a

525
00:26:30,960 --> 00:26:34,840
Speaker 1: time too where it was like overwork yourself, you know,

526
00:26:35,160 --> 00:26:37,760
Speaker 1: you should be working sun up to sundown, sleep when

527
00:26:37,760 --> 00:26:41,200
Speaker 1: you die. It was all these type of very toxic

528
00:26:41,800 --> 00:26:44,680
Speaker 1: mental things that we were given. But it's very different

529
00:26:45,320 --> 00:26:49,119
Speaker 1: when you are a family man, when you are a mother,

530
00:26:49,320 --> 00:26:52,720
Speaker 1: when you have children, when you have there's advice that's

531
00:26:52,760 --> 00:26:56,119
Speaker 1: being given to you with people who's their life on

532
00:26:56,200 --> 00:26:58,160
Speaker 1: the inside is not how you would want your life

533
00:26:58,160 --> 00:27:01,400
Speaker 1: to look, right, and you're taking that advice and they're

534
00:27:01,480 --> 00:27:04,960
Speaker 1: getting on. It's funny because I'm doing this podcast, but

535
00:27:05,000 --> 00:27:07,240
Speaker 1: I said, I'll never do like a marriage podcast or

536
00:27:07,280 --> 00:27:09,360
Speaker 1: any of those things. I don't think you can give

537
00:27:09,400 --> 00:27:13,720
Speaker 1: that type of advice blanket right right, Like what I

538
00:27:13,720 --> 00:27:15,639
Speaker 1: would be like, what's going on in your household? And

539
00:27:15,680 --> 00:27:18,000
Speaker 1: you guys got to figure that out for you because

540
00:27:18,000 --> 00:27:20,199
Speaker 1: it's gonna be someone that says, you know what, you

541
00:27:20,240 --> 00:27:24,600
Speaker 1: should quit your job and serve your husband. That might

542
00:27:24,680 --> 00:27:27,080
Speaker 1: work for them. They might could work on one income.

543
00:27:27,920 --> 00:27:30,480
Speaker 1: That could be their thing, but that might not flow

544
00:27:30,560 --> 00:27:33,399
Speaker 1: over to you because that is not your The nuances

545
00:27:33,440 --> 00:27:36,440
Speaker 1: that are occurring in your household, how you were raised,

546
00:27:36,760 --> 00:27:40,640
Speaker 1: how you look at finances, et cetera. So even outside

547
00:27:40,640 --> 00:27:44,720
Speaker 1: of the financial advice, just overall, be more discerning who

548
00:27:44,720 --> 00:27:57,960
Speaker 1: you take your information from.

549
00:27:58,080 --> 00:28:00,280
Speaker 3: Look, I'm gonna say something that's gonna probably fiss people

550
00:28:00,359 --> 00:28:02,320
Speaker 3: off right now, But like every time I hear this

551
00:28:02,359 --> 00:28:06,040
Speaker 3: whole fifty to fifty conversation, Like, that's what annoys me

552
00:28:06,080 --> 00:28:08,040
Speaker 3: about it, right is because again it's it's a one

553
00:28:08,119 --> 00:28:13,960
Speaker 3: size fits all conversation. Yeah, and I fully understand that,

554
00:28:14,480 --> 00:28:17,400
Speaker 3: you know, you know, to have kids is a full

555
00:28:17,400 --> 00:28:20,080
Speaker 3: time job. You know. I have a friend of mine

556
00:28:20,080 --> 00:28:22,160
Speaker 3: called them domestic engineers, you know what I mean. It's like, look,

557
00:28:22,640 --> 00:28:25,000
Speaker 3: there's real work associated with that, but the reality is

558
00:28:25,040 --> 00:28:28,560
Speaker 3: too for a lot of people, Like and I saw

559
00:28:28,560 --> 00:28:30,399
Speaker 3: something again, it was interesting because it was kind of

560
00:28:30,400 --> 00:28:33,159
Speaker 3: talking about how a lot of those ideas, if you

561
00:28:33,240 --> 00:28:36,280
Speaker 3: really break it down, come from we're talking about black

562
00:28:36,280 --> 00:28:41,160
Speaker 3: folks right now, come from white culture that has generational wealth.

563
00:28:42,080 --> 00:28:45,560
Speaker 3: So you're trying to apply that concept to a lot

564
00:28:45,600 --> 00:28:48,400
Speaker 3: of people, especially in the back and the black community,

565
00:28:48,840 --> 00:28:51,040
Speaker 3: that are just now getting money, that are just now

566
00:28:51,120 --> 00:28:54,080
Speaker 3: getting jobs because you heard it from somebody else. But

567
00:28:54,080 --> 00:28:56,560
Speaker 3: the reality is they family had money on money on money.

568
00:28:56,560 --> 00:28:58,480
Speaker 3: Their reality is when they grandma died, they didn't have

569
00:28:58,480 --> 00:29:00,720
Speaker 3: to do a GoFundMe correct, you know what I'm saying.

570
00:29:00,720 --> 00:29:02,920
Speaker 3: And so you know, it's like, and I have another

571
00:29:02,960 --> 00:29:05,320
Speaker 3: friend of mine who he is he is very wealthy.

572
00:29:05,320 --> 00:29:06,960
Speaker 2: He has made a lot of money. But he'll tell

573
00:29:06,960 --> 00:29:07,360
Speaker 2: you straight up.

574
00:29:07,360 --> 00:29:11,800
Speaker 3: He's like, look, man, in the beginning, me and my wife,

575
00:29:11,800 --> 00:29:14,440
Speaker 3: we were fifty to fifty because that's what we had

576
00:29:14,480 --> 00:29:17,640
Speaker 3: to do to build something. And he said, once I

577
00:29:17,680 --> 00:29:20,280
Speaker 3: got to the point to which she didn't have to work.

578
00:29:20,360 --> 00:29:21,880
Speaker 3: But this whole idea of like you just got to

579
00:29:21,920 --> 00:29:24,160
Speaker 3: go in and just I gotta have this much like

580
00:29:24,200 --> 00:29:25,960
Speaker 3: it's it's it's a one size fits all.

581
00:29:26,240 --> 00:29:29,880
Speaker 1: Just to remove a lot of the ideology and also

582
00:29:29,960 --> 00:29:31,600
Speaker 1: look at the root of the a lot of the

583
00:29:31,680 --> 00:29:36,360
Speaker 1: ideology and figure out once again what works in your home.

584
00:29:36,680 --> 00:29:40,200
Speaker 1: That's really all it boils down to. I think everyone

585
00:29:40,240 --> 00:29:43,880
Speaker 1: wants to to group think and group share when these

586
00:29:43,920 --> 00:29:48,200
Speaker 1: are more individualistic plans that need to be mapped out.

587
00:29:48,280 --> 00:29:51,520
Speaker 1: Even I don't know if you watch AHGTV you might,

588
00:29:51,800 --> 00:29:54,400
Speaker 1: but if you watch ash TV right and you see

589
00:29:55,720 --> 00:29:57,760
Speaker 1: it's the one show that we all watch where it's

590
00:29:57,840 --> 00:30:01,000
Speaker 1: like this young couple is picked and we're going to

591
00:30:01,080 --> 00:30:02,880
Speaker 1: redo their house, and what type of house are you

592
00:30:02,920 --> 00:30:05,560
Speaker 1: looking for? And it'll say the husband is like a

593
00:30:05,600 --> 00:30:07,920
Speaker 1: teacher and the mom is like a stay at home wife,

594
00:30:08,080 --> 00:30:09,680
Speaker 1: and it's like, what's your budget for the house? And

595
00:30:09,720 --> 00:30:14,880
Speaker 1: they're like seven point two million, and you're thinking, like, teachers,

596
00:30:14,920 --> 00:30:18,680
Speaker 1: stay home, how is the budget seven point two million?

597
00:30:18,800 --> 00:30:21,440
Speaker 1: But you don't understand it. It might be a trust.

598
00:30:21,640 --> 00:30:27,320
Speaker 1: You know that there might have been insurance beneficiaries that

599
00:30:27,320 --> 00:30:30,760
Speaker 1: that are partaking in this. There might have been a

600
00:30:30,800 --> 00:30:34,600
Speaker 1: great amount of inheritance that was left for one of them.

601
00:30:34,960 --> 00:30:37,160
Speaker 1: They might have other real estate that was passing on

602
00:30:37,280 --> 00:30:39,400
Speaker 1: to them. It was so many other things that allows

603
00:30:39,880 --> 00:30:43,280
Speaker 1: that seven point two million dollar budget to be there.

604
00:30:43,720 --> 00:30:46,800
Speaker 1: But then you have the world looking at them and

605
00:30:46,840 --> 00:30:49,440
Speaker 1: being like, Okay, well I'm a teacher, my wife is

606
00:30:49,480 --> 00:30:51,959
Speaker 1: a stay at home so this should be around how

607
00:30:52,040 --> 00:30:53,360
Speaker 1: much house we should go for.

608
00:30:53,960 --> 00:30:55,920
Speaker 2: No, yeah, they're doing that for TV.

609
00:30:56,160 --> 00:30:58,560
Speaker 3: Like look, I had a friend of mine that was

610
00:30:58,600 --> 00:31:00,920
Speaker 3: on one of those reality shows. It was like, you know,

611
00:31:01,000 --> 00:31:03,040
Speaker 3: the one of the ones where they have to they

612
00:31:03,080 --> 00:31:05,239
Speaker 3: get to like view a couple of different houses and

613
00:31:05,320 --> 00:31:07,600
Speaker 3: move in or something like that. And he told me,

614
00:31:07,600 --> 00:31:09,360
Speaker 3: he said, Brandon, look, let me tell you what really happened.

615
00:31:09,880 --> 00:31:11,960
Speaker 3: He said, bro, we were already living in that house

616
00:31:12,640 --> 00:31:14,920
Speaker 3: for six months. And he said, we finally got on

617
00:31:14,960 --> 00:31:18,600
Speaker 3: the TV show. They came to our house, they moved

618
00:31:18,760 --> 00:31:21,960
Speaker 3: all of our stuff out the house. We went and

619
00:31:22,000 --> 00:31:24,840
Speaker 3: stayed in a hotel for like a week. They staged

620
00:31:24,920 --> 00:31:27,360
Speaker 3: the house that we were living in, and then we

621
00:31:27,400 --> 00:31:29,840
Speaker 3: went and looked at that house and two other ones,

622
00:31:29,880 --> 00:31:33,080
Speaker 3: and we walked into our own house and were like, hmmm,

623
00:31:33,320 --> 00:31:33,960
Speaker 3: I like this.

624
00:31:34,520 --> 00:31:36,200
Speaker 2: I like that, you know what. And when they made

625
00:31:36,240 --> 00:31:37,120
Speaker 2: the decisions.

626
00:31:36,720 --> 00:31:38,680
Speaker 3: It was like, we're gonna pick this house, right, he said,

627
00:31:38,720 --> 00:31:39,920
Speaker 3: it was the house he was already living in.

628
00:31:39,960 --> 00:31:42,120
Speaker 1: The should have threw off the producers and picked another house.

629
00:31:42,240 --> 00:31:42,440
Speaker 2: You know.

630
00:31:43,680 --> 00:31:45,440
Speaker 3: That's what I'm saying, right to your point, Like, there's

631
00:31:45,480 --> 00:31:47,440
Speaker 3: so much like people don't understand. They see these things,

632
00:31:47,520 --> 00:31:49,280
Speaker 3: they take it that surface level. To your point, man,

633
00:31:49,360 --> 00:31:53,480
Speaker 3: like you're dealing with people that just have different you know, specifics.

634
00:31:53,480 --> 00:31:55,720
Speaker 3: And you know we we both have shot him out.

635
00:31:55,720 --> 00:31:57,800
Speaker 3: We both have a good mutual friend, my boy Mo's

636
00:31:58,160 --> 00:32:00,920
Speaker 3: mutual friend. One thing Mods said to me that I

637
00:32:01,040 --> 00:32:02,960
Speaker 3: always remember. He said, Bro, when you think about it,

638
00:32:02,960 --> 00:32:06,200
Speaker 3: you got to remember, as a as a as a people,

639
00:32:06,320 --> 00:32:09,040
Speaker 3: we're not that far from segregation.

640
00:32:09,240 --> 00:32:12,600
Speaker 2: Of course, we're still my mom still grew up drinking

641
00:32:12,600 --> 00:32:13,959
Speaker 2: at a white omen Yeah fountain.

642
00:32:14,080 --> 00:32:15,880
Speaker 3: Yeah, So you think about it, He's like, we're not

643
00:32:15,920 --> 00:32:18,040
Speaker 3: that far from these things even happening, we're like, again

644
00:32:18,080 --> 00:32:20,800
Speaker 3: like the first generation, but again you're you're you're you're

645
00:32:20,840 --> 00:32:25,240
Speaker 3: comparing yourself to again another person or another couple, another

646
00:32:25,280 --> 00:32:27,960
Speaker 3: situation has for generations, and.

647
00:32:27,960 --> 00:32:31,200
Speaker 1: Think about think about how deeply layered that is. So

648
00:32:31,280 --> 00:32:35,200
Speaker 1: let's say that you meet with your financial team and

649
00:32:35,240 --> 00:32:37,400
Speaker 1: you're like, I need to think about this. Is this

650
00:32:37,520 --> 00:32:40,320
Speaker 1: making sense? And you go back to your parents to

651
00:32:40,400 --> 00:32:42,880
Speaker 1: get their advice. Their advice is based off of the

652
00:32:42,920 --> 00:32:46,040
Speaker 1: limited amount of information that they were able to receive.

653
00:32:46,600 --> 00:32:49,200
Speaker 1: So they're going to be like, no, don't do it

654
00:32:49,400 --> 00:32:52,600
Speaker 1: because it's fear, I've never heard of that before, et cetera.

655
00:32:53,040 --> 00:32:55,720
Speaker 1: So you're listening to their advice. You're then from there

656
00:32:55,760 --> 00:32:59,560
Speaker 1: you go to your friends who have limited advice as well,

657
00:32:59,800 --> 00:33:02,720
Speaker 1: right Like they come from the same spaces, same places,

658
00:33:03,040 --> 00:33:05,600
Speaker 1: and they're like, no, don't do it. So you're going

659
00:33:05,640 --> 00:33:07,600
Speaker 1: back into the scenario like, you know what, I'm not

660
00:33:07,600 --> 00:33:10,440
Speaker 1: going to do this now because I don't feel comfortable,

661
00:33:10,480 --> 00:33:14,560
Speaker 1: et cetera. But how would you where else would you

662
00:33:14,640 --> 00:33:18,720
Speaker 1: get that infrastructure to say this is sound, this is

663
00:33:18,720 --> 00:33:21,400
Speaker 1: a good decision, et cetera. So for many of us,

664
00:33:21,440 --> 00:33:24,880
Speaker 1: we have to hire out so many people to guide

665
00:33:24,920 --> 00:33:28,640
Speaker 1: us through these different spaces, whereas many of our counterparts

666
00:33:28,680 --> 00:33:32,080
Speaker 1: can go back to the kitchen table and get a

667
00:33:32,120 --> 00:33:36,200
Speaker 1: lot of that upper level advice. So yeah, we're not

668
00:33:36,280 --> 00:33:38,960
Speaker 1: far removed from that. We're not far removed from women

669
00:33:39,080 --> 00:33:41,440
Speaker 1: having to be married to open up a bank account,

670
00:33:41,560 --> 00:33:44,880
Speaker 1: to purchase a house, to you know, there's a lot

671
00:33:44,920 --> 00:33:47,560
Speaker 1: of different things that are happening in real time for

672
00:33:47,720 --> 00:33:52,040
Speaker 1: many of us. And then also take into account how

673
00:33:52,120 --> 00:33:59,120
Speaker 1: much information is free flowing, right, So you have AI, right,

674
00:33:59,160 --> 00:34:00,920
Speaker 1: so many of us are now out going and trying

675
00:34:00,960 --> 00:34:04,320
Speaker 1: to figure out our financial plans through AI, which some

676
00:34:04,400 --> 00:34:06,760
Speaker 1: of it is good, right, like you'll be able to

677
00:34:06,760 --> 00:34:12,319
Speaker 1: get that for skeleton, But then there becomes nuances to

678
00:34:13,280 --> 00:34:17,160
Speaker 1: what's really transpiring that it's not wired to put together

679
00:34:17,239 --> 00:34:19,360
Speaker 1: for you in that realm as of yet. So you

680
00:34:19,440 --> 00:34:22,480
Speaker 1: got to remember the different tools and how they play

681
00:34:22,520 --> 00:34:22,839
Speaker 1: a wrong.

682
00:34:23,080 --> 00:34:24,719
Speaker 2: Yeah, I mean again, it's.

683
00:34:24,680 --> 00:34:26,759
Speaker 3: You know, I have another buddy of mine, and again

684
00:34:26,800 --> 00:34:29,200
Speaker 3: he's a white guy, and he's cool, and he started

685
00:34:29,200 --> 00:34:30,760
Speaker 3: a business, but he told me he was like Brandon.

686
00:34:30,760 --> 00:34:32,440
Speaker 3: The reason why I was able to start this business

687
00:34:32,920 --> 00:34:35,880
Speaker 3: is his uncle died and left him a million dollars

688
00:34:36,560 --> 00:34:38,480
Speaker 3: and again, like you see it and you're like you're like, man,

689
00:34:38,560 --> 00:34:41,600
Speaker 3: let me ask how many of y'all have had I'm

690
00:34:41,640 --> 00:34:44,080
Speaker 3: just saying how many black folks have really had I'm

691
00:34:44,080 --> 00:34:47,279
Speaker 3: trying to frank parent that has passed away and had

692
00:34:47,280 --> 00:34:49,319
Speaker 3: a trust in place. So again, like and the other

693
00:34:49,360 --> 00:34:52,000
Speaker 3: part that a lot of times I don't think people

694
00:34:52,040 --> 00:34:54,160
Speaker 3: realize is a lot of times by the time we

695
00:34:54,280 --> 00:34:58,400
Speaker 3: get the information, it's played out, it's already been so

696
00:34:58,600 --> 00:35:00,840
Speaker 3: like it's already not only some people already know it,

697
00:35:00,840 --> 00:35:03,080
Speaker 3: but like that game doesn't even kind of work, you know,

698
00:35:03,200 --> 00:35:04,839
Speaker 3: like the kind of example I would even give, and

699
00:35:04,880 --> 00:35:06,920
Speaker 3: not even just talking about finances right now, but like

700
00:35:07,560 --> 00:35:09,040
Speaker 3: right now, it's like when you see a lot of

701
00:35:09,080 --> 00:35:11,279
Speaker 3: people talking about something trying to like sell you on something,

702
00:35:11,280 --> 00:35:12,919
Speaker 3: I always kind of take a step back and say,

703
00:35:13,280 --> 00:35:15,799
Speaker 3: if they were really making that much money, would they

704
00:35:15,840 --> 00:35:17,880
Speaker 3: really be like, hold on, I'm gonna go teach you

705
00:35:17,920 --> 00:35:19,440
Speaker 3: how to make the same thing. Like I always tell

706
00:35:19,440 --> 00:35:21,120
Speaker 3: people the number one way to make money online is

707
00:35:21,160 --> 00:35:22,640
Speaker 3: by telling people how to make money online.

708
00:35:23,239 --> 00:35:25,360
Speaker 2: Let's be honest. So, like there's a whole.

709
00:35:25,200 --> 00:35:27,439
Speaker 3: Thing going on right now about like YouTube automation because

710
00:35:27,440 --> 00:35:30,200
Speaker 3: like everybody thinks making money is easy, and so everybody's like,

711
00:35:30,239 --> 00:35:32,480
Speaker 3: you know, you can go take AI and you can

712
00:35:32,680 --> 00:35:36,400
Speaker 3: generate these YouTube channels. They're faceless, and YouTube came in

713
00:35:36,440 --> 00:35:39,360
Speaker 3: and shut that down quick. But literally, for the last

714
00:35:39,480 --> 00:35:42,440
Speaker 3: three or four months, all you've seen people talk about

715
00:35:42,760 --> 00:35:45,520
Speaker 3: is automation and it's easy, and all of a sudden,

716
00:35:45,520 --> 00:35:47,200
Speaker 3: this whole change came in. So again you got to

717
00:35:47,239 --> 00:35:49,160
Speaker 3: ask yourself. It's like, if all these people are if

718
00:35:49,160 --> 00:35:51,560
Speaker 3: all these people are making all this money, like they

719
00:35:51,640 --> 00:35:54,319
Speaker 3: knew this change was coming, and that's where they're like, Okay,

720
00:35:54,360 --> 00:35:56,520
Speaker 3: how can I still you know, profit off of this

721
00:35:57,000 --> 00:35:58,360
Speaker 3: and put it on you. Now of a sudden you

722
00:35:58,440 --> 00:36:02,040
Speaker 3: at homes and they're trying to make these fakes.

723
00:36:00,800 --> 00:36:03,560
Speaker 2: And now YouTube's like nope, caid quick, don't even work.

724
00:36:03,600 --> 00:36:05,680
Speaker 1: They canceled that quick too. I was like, whoa they

725
00:36:05,719 --> 00:36:08,680
Speaker 1: were paying attention. I wish they should because it's a

726
00:36:08,760 --> 00:36:12,320
Speaker 1: level of authenticity you don't want to lose in that space,

727
00:36:12,400 --> 00:36:15,919
Speaker 1: which is the poor crux of that space. I think

728
00:36:16,000 --> 00:36:19,760
Speaker 1: also too, when it comes to being in a city

729
00:36:19,840 --> 00:36:22,960
Speaker 1: of a lot of distractions, any major market, it's going

730
00:36:23,000 --> 00:36:25,480
Speaker 1: to be a city of large distractions. I tell people,

731
00:36:25,480 --> 00:36:28,520
Speaker 1: if you land at the airport, on your way out

732
00:36:28,520 --> 00:36:30,719
Speaker 1: of the airport, you want to see enough billboards that

733
00:36:30,800 --> 00:36:33,200
Speaker 1: tell you where to put your money. Yeah, right, it's

734
00:36:33,200 --> 00:36:37,280
Speaker 1: gonna be. You can buy this neighborhood for five dollars down,

735
00:36:37,360 --> 00:36:40,040
Speaker 1: You can such and such, and you can get into

736
00:36:40,080 --> 00:36:42,960
Speaker 1: this space and investment here. And as soon as you

737
00:36:43,000 --> 00:36:45,120
Speaker 1: stop at the gas station, somebody's gonna see you and

738
00:36:45,160 --> 00:36:47,000
Speaker 1: be like, hey man, have you heard about this investment?

739
00:36:47,080 --> 00:36:49,799
Speaker 1: Like it's just that's just any major market, you're going

740
00:36:49,880 --> 00:36:53,160
Speaker 1: to see a lot of that transpire. It is on

741
00:36:53,520 --> 00:36:59,400
Speaker 1: you to figure out how to decipher a lot of that,

742
00:36:59,640 --> 00:37:02,280
Speaker 1: but then also to figure out what really is your endgame,

743
00:37:02,880 --> 00:37:05,160
Speaker 1: because if you're very clear on your endgame, a lot

744
00:37:05,160 --> 00:37:08,319
Speaker 1: of these distractions won't take you off. Right. You got

745
00:37:08,520 --> 00:37:10,720
Speaker 1: at some point you gotta do the un sexy stuff,

746
00:37:10,920 --> 00:37:13,040
Speaker 1: Like even when you were asking, like how do you

747
00:37:13,040 --> 00:37:15,840
Speaker 1: get to a million? At some point you still gotta

748
00:37:15,880 --> 00:37:18,480
Speaker 1: do all the boring stuff that no one wants to

749
00:37:18,520 --> 00:37:21,960
Speaker 1: talk about, right cause that foundationally keeps you on place.

750
00:37:22,080 --> 00:37:25,319
Speaker 1: You still gotta have savings. Everyone loves I feel like

751
00:37:25,360 --> 00:37:28,680
Speaker 1: post pandemic people love burning out savings at this time,

752
00:37:30,400 --> 00:37:34,120
Speaker 1: yolo spending the last dollar. This opportunity might never come

753
00:37:34,160 --> 00:37:39,479
Speaker 1: across again. It will, it will, All these things will.

754
00:37:39,560 --> 00:37:42,280
Speaker 1: And if you put yourself so far on the edge,

755
00:37:42,480 --> 00:37:44,480
Speaker 1: you're going to fall off the edge. So you got

756
00:37:44,480 --> 00:37:46,759
Speaker 1: to do all the boring things. When you do all

757
00:37:46,760 --> 00:37:48,799
Speaker 1: the boring things, you put yourself in a position where

758
00:37:48,840 --> 00:37:51,120
Speaker 1: you could take some of those other risks. You can

759
00:37:51,160 --> 00:37:56,080
Speaker 1: be more permission oriented when your foundation is good. But

760
00:37:56,680 --> 00:38:01,160
Speaker 1: it you just gotta know what you're trying to do

761
00:38:01,800 --> 00:38:02,880
Speaker 1: as the bottom line.

762
00:38:02,640 --> 00:38:03,240
Speaker 2: And stay focused.

763
00:38:03,280 --> 00:38:04,600
Speaker 3: Like I said, even even my buddy who I was

764
00:38:04,600 --> 00:38:06,719
Speaker 3: talking about before, that's you know, is wealthy. He'll be

765
00:38:06,760 --> 00:38:09,319
Speaker 3: the first one to tell you if the way that

766
00:38:09,360 --> 00:38:11,240
Speaker 3: he built his the way that he got his initial

767
00:38:11,400 --> 00:38:14,800
Speaker 3: investment money to start building his empire cutting grass and

768
00:38:14,840 --> 00:38:16,960
Speaker 3: cutting hair, he will be the first person to tell

769
00:38:17,000 --> 00:38:18,200
Speaker 3: He was like, man, if you don't know what else

770
00:38:18,200 --> 00:38:20,480
Speaker 3: to do, bro, go get you a lawnmower and they'll

771
00:38:20,520 --> 00:38:22,120
Speaker 3: get you some clippers, and go out there and get

772
00:38:22,160 --> 00:38:24,840
Speaker 3: the work. It's not always be needed, and go grind

773
00:38:24,880 --> 00:38:28,520
Speaker 3: it out and you know, save you up twenty thirty grand.

774
00:38:28,640 --> 00:38:30,520
Speaker 3: And then he'll be the first person to tell you

775
00:38:30,560 --> 00:38:32,160
Speaker 3: that's how I did it. And he's in a whole

776
00:38:32,200 --> 00:38:34,040
Speaker 3: different situation now, but he'll be the first person to

777
00:38:34,040 --> 00:38:35,400
Speaker 3: tell you, like, yo, like, if you don't know what

778
00:38:35,400 --> 00:38:36,759
Speaker 3: else to do, I'm tell you these two things that

779
00:38:36,760 --> 00:38:38,319
Speaker 3: will happen because people are gonna need it. And so,

780
00:38:38,880 --> 00:38:41,120
Speaker 3: you know what I kind of wonder is there's you know,

781
00:38:41,160 --> 00:38:44,080
Speaker 3: Atlanta's a very entrepreneurial city, right, and so for the

782
00:38:44,080 --> 00:38:46,839
Speaker 3: people out there that don't have W two's like, how do.

783
00:38:46,760 --> 00:38:47,200
Speaker 2: You what do you?

784
00:38:47,320 --> 00:38:49,520
Speaker 3: What should these creative entrepreneurs that are on that ten

785
00:38:49,600 --> 00:38:51,440
Speaker 3: ninety nine like, what should they start doing and start building?

786
00:38:51,480 --> 00:38:54,879
Speaker 1: Well, definitely, I want to take it back to them.

787
00:38:54,960 --> 00:38:57,480
Speaker 1: Needed to think of themselves as an institution as well. Right,

788
00:38:57,560 --> 00:39:00,279
Speaker 1: So when you are on the W two space, you

789
00:39:00,800 --> 00:39:03,920
Speaker 1: luckily have someone else that's concerned about your future and

790
00:39:03,960 --> 00:39:08,280
Speaker 1: about your risk. Right. So, once you start working somewhere,

791
00:39:08,360 --> 00:39:11,320
Speaker 1: you're getting benefits, you have a four to one K setup,

792
00:39:11,400 --> 00:39:14,239
Speaker 1: so your retirement structure is in place. That doesn't mean

793
00:39:14,280 --> 00:39:15,960
Speaker 1: you'll do all the things that you need to do,

794
00:39:16,120 --> 00:39:21,200
Speaker 1: but there's someone that's offering that to you. When you say,

795
00:39:21,239 --> 00:39:24,239
Speaker 1: you know what, I'm gonna pull out of this and

796
00:39:24,280 --> 00:39:26,919
Speaker 1: I'm going more into the gig economy or I'm gonna

797
00:39:26,920 --> 00:39:30,200
Speaker 1: be more on just the freelance space or whatnot. You

798
00:39:30,200 --> 00:39:35,160
Speaker 1: are one hundred percent responsible for you. If you don't

799
00:39:35,160 --> 00:39:39,000
Speaker 1: think about retirement, it won't just happen. There's no one

800
00:39:39,120 --> 00:39:42,520
Speaker 1: who magically gets to sixty and life gets figured out.

801
00:39:42,760 --> 00:39:45,400
Speaker 1: That's when you really wake up and you're like, what

802
00:39:45,480 --> 00:39:51,920
Speaker 1: the heck? What did I do here? When you are

803
00:39:52,160 --> 00:39:55,719
Speaker 1: completely responsible for you, that's when you need to look

804
00:39:55,760 --> 00:39:58,520
Speaker 1: at the money that's coming in really is not yours.

805
00:39:58,880 --> 00:40:02,680
Speaker 1: It's your future version of you. All of that money

806
00:40:02,680 --> 00:40:05,520
Speaker 1: belongs to the fifty sixty seventy year old version because

807
00:40:05,520 --> 00:40:07,960
Speaker 1: there's no infrastructure that's going to kick in at that

808
00:40:08,040 --> 00:40:12,400
Speaker 1: point for you. So getting your retirement pieces understanding if

809
00:40:12,440 --> 00:40:14,600
Speaker 1: you need a solo four one K or a step

810
00:40:14,680 --> 00:40:18,400
Speaker 1: ira or what that might be. Understanding your investments. You

811
00:40:18,440 --> 00:40:21,680
Speaker 1: can't you can't rely on cash like that. You can't

812
00:40:21,719 --> 00:40:24,799
Speaker 1: do the and many of us have some level of

813
00:40:24,840 --> 00:40:27,120
Speaker 1: fear right like you like to have your cash where

814
00:40:27,120 --> 00:40:29,000
Speaker 1: you can see you. It's so many people I meet

815
00:40:29,360 --> 00:40:31,359
Speaker 1: from in a ten ninety nine space and they have

816
00:40:31,440 --> 00:40:34,560
Speaker 1: this crazy amount of cash just sitting in there, checking

817
00:40:34,640 --> 00:40:38,719
Speaker 1: account and I'm like, it's going to erode. It will

818
00:40:38,760 --> 00:40:42,480
Speaker 1: erode over time, and there's no infrastructure anywhere to back

819
00:40:42,520 --> 00:40:45,960
Speaker 1: that up for you. So, so yeah, treating yourself like

820
00:40:45,960 --> 00:40:50,000
Speaker 1: an institution even more, and knowing that those dollars coming

821
00:40:50,000 --> 00:40:53,319
Speaker 1: in really don't belong to you. They belong to the

822
00:40:53,440 --> 00:40:54,960
Speaker 1: seventy eighty year old version of.

823
00:40:54,920 --> 00:40:56,720
Speaker 2: Yourself, the future, the future version.

824
00:41:08,560 --> 00:41:10,120
Speaker 3: You know. One of things that you said this, you know,

825
00:41:10,200 --> 00:41:11,440
Speaker 3: you said this a couple of years ago on your

826
00:41:11,480 --> 00:41:13,480
Speaker 3: Ted talk could Always Love is if you're gonna be

827
00:41:13,480 --> 00:41:16,480
Speaker 3: broken Atlanta, you better have money. I'm telling you that

828
00:41:16,480 --> 00:41:18,640
Speaker 3: that's a less the bar right there. We put that

829
00:41:18,680 --> 00:41:20,560
Speaker 3: bar on butter ETL. I ain't even gonna lie. That's

830
00:41:20,640 --> 00:41:23,400
Speaker 3: that's been the post we've been on Butter Like, where'd

831
00:41:23,400 --> 00:41:24,120
Speaker 3: that line come from?

832
00:41:24,400 --> 00:41:25,879
Speaker 1: You know what? I love it? That was before AI

833
00:41:26,040 --> 00:41:33,319
Speaker 1: so I made that, Yes, any anything prior to that?

834
00:41:33,480 --> 00:41:35,400
Speaker 1: The cole did you know that was? That was a

835
00:41:35,440 --> 00:41:39,000
Speaker 1: bar off off the top of the head. But no,

836
00:41:39,239 --> 00:41:45,520
Speaker 1: I was so through just I've worked with a lot

837
00:41:45,560 --> 00:41:48,440
Speaker 1: of people, but even for a while when we used

838
00:41:48,440 --> 00:41:50,799
Speaker 1: to do the podcast, I owned a coworking space on

839
00:41:51,040 --> 00:41:53,960
Speaker 1: Auburn Avenue, and so I was in the thick of

840
00:41:54,000 --> 00:41:57,280
Speaker 1: the city, and because of that, people would just stop

841
00:41:57,320 --> 00:42:00,480
Speaker 1: by all the time. It was I just has so

842
00:42:00,560 --> 00:42:03,799
Speaker 1: much touch, so many touch points with people, probably more

843
00:42:03,840 --> 00:42:07,360
Speaker 1: than the average. It's like I was stationed in Hartsville

844
00:42:07,440 --> 00:42:10,239
Speaker 1: Airport right Like, it's just the amount of people where

845
00:42:10,239 --> 00:42:12,880
Speaker 1: I'm hearing their stories, where I'm seeing things, et cetera.

846
00:42:13,600 --> 00:42:16,800
Speaker 1: And for a while, you had so many people moving

847
00:42:16,840 --> 00:42:20,719
Speaker 1: to Atlanta, relocating to Atlanta with this falsehood dream that

848
00:42:20,800 --> 00:42:23,920
Speaker 1: you could come to the city with nothing in your pockets,

849
00:42:23,880 --> 00:42:29,800
Speaker 1: sat run into Jermaine Duprie at DP gas station and

850
00:42:29,920 --> 00:42:32,520
Speaker 1: he's going to blow you up or whatever that might be.

851
00:42:32,640 --> 00:42:34,960
Speaker 1: It was just a lot of that, and I remember

852
00:42:35,080 --> 00:42:37,160
Speaker 1: just telling people like that. I was like, before you

853
00:42:37,200 --> 00:42:39,799
Speaker 1: moved to Atlanta, you need to have your money together. Yeah, like,

854
00:42:39,960 --> 00:42:42,000
Speaker 1: before you come to Atlanta, you need to have your money together,

855
00:42:42,080 --> 00:42:46,239
Speaker 1: before you graduate from high school, before you graduate from

856
00:42:46,320 --> 00:42:48,799
Speaker 1: Morehouse or Spelman or whatever that might be. You have

857
00:42:48,960 --> 00:42:51,840
Speaker 1: got to have your money together. If you don't, this

858
00:42:52,040 --> 00:42:55,840
Speaker 1: city will eat you alive. And so I always was

859
00:42:55,880 --> 00:42:58,160
Speaker 1: saying that to people. And then when it came time

860
00:42:58,200 --> 00:43:00,799
Speaker 1: to do the Ted Talk, and because it was an

861
00:43:00,800 --> 00:43:03,640
Speaker 1: Atlanta focused taed talk. I was like, I would be

862
00:43:03,719 --> 00:43:08,400
Speaker 1: remiss if I did not take this real data point

863
00:43:08,400 --> 00:43:11,320
Speaker 1: that I feel so strongly about and not talk about

864
00:43:11,360 --> 00:43:15,120
Speaker 1: it in full totality. So the name of my taed

865
00:43:15,200 --> 00:43:18,520
Speaker 1: talk was if you are going to be broken in Atlanta,

866
00:43:18,560 --> 00:43:21,560
Speaker 1: you better have money. I talked through a lot of

867
00:43:21,600 --> 00:43:24,000
Speaker 1: pieces on how expensive it is to be broken a

868
00:43:24,040 --> 00:43:28,520
Speaker 1: city like this, Like, once you understand what the poverty

869
00:43:28,560 --> 00:43:31,759
Speaker 1: line is in Atlanta, once you get below it, it

870
00:43:31,880 --> 00:43:36,680
Speaker 1: takes everything, every cell in your body to ever get

871
00:43:36,719 --> 00:43:41,839
Speaker 1: above that. Again, it is basically like the statement where

872
00:43:41,840 --> 00:43:43,560
Speaker 1: people are saying, you want to make sure you do

873
00:43:43,600 --> 00:43:46,040
Speaker 1: everything not to get in jail, because once you're in jail,

874
00:43:46,719 --> 00:43:49,839
Speaker 1: it's almost impossible to get back out of that. It's

875
00:43:49,880 --> 00:43:52,120
Speaker 1: the same with the poverty line in Atlanta, like, once

876
00:43:52,120 --> 00:43:55,719
Speaker 1: you get below it, it's costing you so much just

877
00:43:55,760 --> 00:44:00,080
Speaker 1: to fight to live every day. And so understanding how

878
00:44:00,120 --> 00:44:04,759
Speaker 1: expensive poverty is also too. I think during that time,

879
00:44:04,840 --> 00:44:08,360
Speaker 1: we had the largest amount of and I have to

880
00:44:08,360 --> 00:44:11,040
Speaker 1: go back and check statistics, but it was the largest

881
00:44:11,040 --> 00:44:14,879
Speaker 1: amount of women living out of their cars but still

882
00:44:14,920 --> 00:44:18,920
Speaker 1: working in corporate America. So it was yeah, so it

883
00:44:18,960 --> 00:44:21,960
Speaker 1: was it was a convergence during this time where it

884
00:44:22,040 --> 00:44:27,120
Speaker 1: was so many working professional homeless or unhoused in the city,

885
00:44:27,719 --> 00:44:29,600
Speaker 1: and so it was just you know, I was just

886
00:44:29,640 --> 00:44:34,040
Speaker 1: bringing light to how well we make it look here,

887
00:44:34,360 --> 00:44:37,840
Speaker 1: you know, like Atlanta, you would not know that someone

888
00:44:37,920 --> 00:44:42,120
Speaker 1: is unhoused right in the office right with you. But

889
00:44:42,200 --> 00:44:45,719
Speaker 1: it was so common and it just wasn't enough people

890
00:44:45,760 --> 00:44:47,000
Speaker 1: speaking speaking to that.

891
00:44:47,000 --> 00:44:49,400
Speaker 3: So let me let me because you said something, I

892
00:44:49,440 --> 00:44:50,759
Speaker 3: just want to I want you to unpack what you

893
00:44:50,800 --> 00:44:54,680
Speaker 3: just said for a second. It's how how how expensive

894
00:44:54,680 --> 00:44:57,480
Speaker 3: it is to be broke, Like just to unpack that,

895
00:44:57,840 --> 00:44:59,960
Speaker 3: I know what people just for the people that are listening, Yeah,

896
00:45:00,120 --> 00:45:01,160
Speaker 3: give more context.

897
00:45:01,280 --> 00:45:04,319
Speaker 1: Yeah yeah, so and especially you're going to see that

898
00:45:04,440 --> 00:45:08,240
Speaker 1: now too, because there's there's changes to medicaid, there's changes

899
00:45:08,280 --> 00:45:11,480
Speaker 1: to SNAP benefits, there's changes to a lot of different

900
00:45:11,480 --> 00:45:17,000
Speaker 1: things that you're going to see happen very fastly, uh

901
00:45:17,600 --> 00:45:22,439
Speaker 1: and aggressively. But in regards to that, when you are

902
00:45:23,160 --> 00:45:24,880
Speaker 1: what was the movie, what's the movie that just came

903
00:45:24,920 --> 00:45:26,040
Speaker 1: out with Saraji.

904
00:45:27,400 --> 00:45:29,440
Speaker 2: Snap wasn't Snapped or something like that.

905
00:45:29,760 --> 00:45:34,400
Speaker 1: Uh, it definitely starts with I saw it, I know,

906
00:45:34,480 --> 00:45:36,160
Speaker 1: and I'm like, why did it just leave my mind.

907
00:45:37,120 --> 00:45:40,200
Speaker 1: It's shaw Uh. It'll come back to me in a second.

908
00:45:40,480 --> 00:45:44,040
Speaker 1: But if you if anyone happened to see that straw.

909
00:45:44,440 --> 00:45:44,760
Speaker 2: Okay.

910
00:45:45,120 --> 00:45:49,080
Speaker 1: The reason that it resonated emotionally with so many people

911
00:45:49,239 --> 00:45:53,440
Speaker 1: is because once things start spiraling, then the catch up

912
00:45:53,560 --> 00:45:57,000
Speaker 1: becomes just so unreal to do. And so in a

913
00:45:57,040 --> 00:46:01,080
Speaker 1: city like Atlanta, because it is there are so many

914
00:46:01,120 --> 00:46:04,360
Speaker 1: moving parts to it. If you find yourself in a

915
00:46:04,400 --> 00:46:08,319
Speaker 1: space where you have to come downtown for anything, you're

916
00:46:08,320 --> 00:46:11,279
Speaker 1: gonna have to pay the park. If you say, let

917
00:46:11,320 --> 00:46:13,799
Speaker 1: me just see if I can slip by this one

918
00:46:13,920 --> 00:46:17,160
Speaker 1: time and not pay the part, you will be you

919
00:46:17,200 --> 00:46:19,799
Speaker 1: will welcome yourself to the land of the boot the

920
00:46:19,840 --> 00:46:23,759
Speaker 1: boot man. The Bootman costs a certain amount of money.

921
00:46:23,760 --> 00:46:25,640
Speaker 1: If you didn't have the money to park, you didn't

922
00:46:25,640 --> 00:46:27,880
Speaker 1: have the money for the boot Man. You're like, Okay,

923
00:46:27,960 --> 00:46:29,520
Speaker 1: I can't deal with this right now. I'll get back

924
00:46:29,520 --> 00:46:31,359
Speaker 1: to it in a few days. You come back. Your

925
00:46:31,360 --> 00:46:34,360
Speaker 1: car has been told. Once your car has been told,

926
00:46:34,560 --> 00:46:36,680
Speaker 1: it costs you a certain amount of money each day

927
00:46:36,680 --> 00:46:39,520
Speaker 1: that is sitting in the toe place. So then you're like,

928
00:46:40,040 --> 00:46:42,440
Speaker 1: I didn't have the five dollars to park, how am

929
00:46:42,480 --> 00:46:45,160
Speaker 1: I going to get the additional dollars to get it

930
00:46:45,160 --> 00:46:47,520
Speaker 1: out of the toe, and it just continues to send

931
00:46:47,520 --> 00:46:49,800
Speaker 1: you on this cycle and this cycle and this cycle.

932
00:46:50,640 --> 00:46:56,000
Speaker 1: So understanding how expensive poverty can be in this city.

933
00:46:56,360 --> 00:46:58,600
Speaker 1: And then also too, I don't even want us to

934
00:46:58,640 --> 00:47:02,880
Speaker 1: think about already in the traditional sense of just un housed.

935
00:47:03,800 --> 00:47:06,719
Speaker 1: If we remember, like during the pandemic, when it was

936
00:47:06,840 --> 00:47:10,319
Speaker 1: all the food the food pick up places that open

937
00:47:10,400 --> 00:47:13,880
Speaker 1: around Atlanta. I had you know, friends that are that

938
00:47:14,000 --> 00:47:18,160
Speaker 1: oversee those different things they sit on infrastructure of the city.

939
00:47:18,520 --> 00:47:21,680
Speaker 1: How many like porsches and benzes and everything else you

940
00:47:21,680 --> 00:47:24,799
Speaker 1: saw drive up into the into the food pick up

941
00:47:24,840 --> 00:47:28,440
Speaker 1: spaces is because even though these people were making great income,

942
00:47:29,080 --> 00:47:31,680
Speaker 1: they were still very much checked to check. Yeah, right,

943
00:47:31,800 --> 00:47:35,320
Speaker 1: and Atlanta can That's what I talked about the optics

944
00:47:35,360 --> 00:47:38,399
Speaker 1: of the city. You being the best penthouse, you can

945
00:47:38,680 --> 00:47:41,799
Speaker 1: be in the best condos, your children go to the

946
00:47:41,800 --> 00:47:45,520
Speaker 1: best private schools. But let you miss one paycheck and

947
00:47:45,560 --> 00:47:47,680
Speaker 1: that's completely out the window. Again.

948
00:47:47,840 --> 00:47:51,080
Speaker 3: So yeah, absolutely, Now one thing you've said too is

949
00:47:51,120 --> 00:47:53,480
Speaker 3: like that in Atlanta and just in general, right, like

950
00:47:53,520 --> 00:47:55,960
Speaker 3: capital really needs to be you know, really held as

951
00:47:55,960 --> 00:47:58,640
Speaker 3: close as passionately as the culture. But you know when

952
00:47:58,640 --> 00:48:00,000
Speaker 3: you think about that, like, what are some of the

953
00:48:00,160 --> 00:48:02,160
Speaker 3: trends over the next three or five years that people

954
00:48:02,200 --> 00:48:03,560
Speaker 3: need to start preparing themselves for.

955
00:48:04,440 --> 00:48:08,360
Speaker 1: I think to have an understanding of liquidity and the

956
00:48:08,400 --> 00:48:12,239
Speaker 1: power of liquidity. So you even brought up earlier in

957
00:48:12,280 --> 00:48:16,839
Speaker 1: our conversation how during these types of times, people will

958
00:48:16,880 --> 00:48:20,320
Speaker 1: be able to deploy their money and strategic ways and

959
00:48:20,760 --> 00:48:24,240
Speaker 1: build a lot of wealth. Right, it's because your money

960
00:48:24,280 --> 00:48:27,200
Speaker 1: is not locked up in all these different things. And

961
00:48:27,239 --> 00:48:30,239
Speaker 1: so what happens now what I see a lot of

962
00:48:30,239 --> 00:48:34,759
Speaker 1: individuals do is their money is spread up, spread out

963
00:48:34,840 --> 00:48:37,799
Speaker 1: in all these different areas where it's very heavily locked out.

964
00:48:37,920 --> 00:48:42,560
Speaker 1: There's no liquidity to that. You can yeah, yeah, like you.

965
00:48:42,760 --> 00:48:44,879
Speaker 1: I mean, if I was to see your net worth, yes,

966
00:48:45,320 --> 00:48:48,919
Speaker 1: it looks beautiful on paper, but you cannot access those

967
00:48:48,960 --> 00:48:52,160
Speaker 1: dollars in an efficient way. You can't leverage those dollars.

968
00:48:52,560 --> 00:48:55,799
Speaker 1: So all this time is passing you by. Right. It's

969
00:48:55,840 --> 00:48:58,080
Speaker 1: like someone telling you, oh, I have like a million

970
00:48:58,120 --> 00:49:02,000
Speaker 1: dollars in equity, but you can't. You can't move, like

971
00:49:02,280 --> 00:49:06,279
Speaker 1: you're locked into that property. So it's great. Or you're

972
00:49:06,320 --> 00:49:10,160
Speaker 1: telling me like you just signed this beautiful tech job,

973
00:49:10,239 --> 00:49:13,239
Speaker 1: and you have all these RSUs as a part of

974
00:49:13,239 --> 00:49:18,080
Speaker 1: your compensation deal, but you haven't thought through how best

975
00:49:18,160 --> 00:49:22,799
Speaker 1: to amplify that or to utilize it. It sounds good.

976
00:49:23,239 --> 00:49:25,640
Speaker 1: It's one of the things that when you're talking to

977
00:49:25,680 --> 00:49:28,360
Speaker 1: people and you're like, yeah, I mean I have a

978
00:49:28,400 --> 00:49:31,440
Speaker 1: million dollars in equity on my property, but you haven't

979
00:49:31,520 --> 00:49:35,400
Speaker 1: actualized it or realized it right, and it's not working

980
00:49:35,560 --> 00:49:38,160
Speaker 1: for you and your best interest. So I say, in

981
00:49:38,160 --> 00:49:41,920
Speaker 1: the next three to five years, understanding efficient liquidity is

982
00:49:41,920 --> 00:49:43,960
Speaker 1: going to be very, very key. That's a lot of

983
00:49:44,000 --> 00:49:46,759
Speaker 1: things that I help my clients with. I think that

984
00:49:47,680 --> 00:49:51,840
Speaker 1: affordable housing is going to continue to be smaller and

985
00:49:51,920 --> 00:49:55,799
Speaker 1: smaller as far as inventory and offerings, and people need

986
00:49:55,840 --> 00:49:58,440
Speaker 1: to understand that. You know, there's a lot of people

987
00:49:59,040 --> 00:50:03,080
Speaker 1: sitting on the side lines of ownership waiting for the

988
00:50:04,160 --> 00:50:07,759
Speaker 1: interest rates of nineteen eighty nine to resurface.

989
00:50:08,680 --> 00:50:09,840
Speaker 2: It's gone.

990
00:50:10,239 --> 00:50:11,320
Speaker 1: It's gone, y'all.

991
00:50:11,840 --> 00:50:13,840
Speaker 3: If it comes back, I need you all to understand

992
00:50:13,880 --> 00:50:16,120
Speaker 3: how bad of a situation we're probably going to be

993
00:50:16,280 --> 00:50:17,280
Speaker 3: in for it to come back.

994
00:50:17,360 --> 00:50:21,719
Speaker 1: Correct, and if it comes back, it's going to get

995
00:50:22,440 --> 00:50:26,360
Speaker 1: You're going to have so many corporate infrastructures that'll be

996
00:50:26,400 --> 00:50:29,240
Speaker 1: able to take advantage of that way before the average

997
00:50:29,239 --> 00:50:33,920
Speaker 1: individual can. So even understanding we're not even playing the

998
00:50:33,960 --> 00:50:39,200
Speaker 1: same game that you were. Then, so understanding affordable housing,

999
00:50:39,480 --> 00:50:48,200
Speaker 1: understanding liquidity, also understanding I would say, if you didn't

1000
00:50:48,280 --> 00:50:54,360
Speaker 1: understand taxation before understanding the purpose of needing people around

1001
00:50:54,400 --> 00:50:59,600
Speaker 1: you that do. Because if you felt like you've suffered

1002
00:50:59,600 --> 00:51:04,600
Speaker 1: a lot of tax burden in your life, you're probably

1003
00:51:04,600 --> 00:51:07,920
Speaker 1: not in the top one percent or even twenty percent

1004
00:51:08,040 --> 00:51:09,680
Speaker 1: that are going to benefit from a lot of the

1005
00:51:09,760 --> 00:51:13,360
Speaker 1: laws that are changing. Everyone under that is going to

1006
00:51:13,400 --> 00:51:17,360
Speaker 1: be impacted. So you understanding what are the tools that

1007
00:51:17,400 --> 00:51:19,799
Speaker 1: can help you be most efficient during that time. It's

1008
00:51:19,800 --> 00:51:20,359
Speaker 1: gonna be very.

1009
00:51:20,360 --> 00:51:23,640
Speaker 3: Key to absolutely, absolutely, Look, this is a great conversation.

1010
00:51:23,640 --> 00:51:25,759
Speaker 3: We're ready to wrap this thing up. Let me ask you, man,

1011
00:51:25,760 --> 00:51:28,320
Speaker 3: if there's somebody that's listening and they're kind of feeling stuck,

1012
00:51:28,360 --> 00:51:31,000
Speaker 3: they're in that in between space, they're all here hustling,

1013
00:51:31,640 --> 00:51:34,719
Speaker 3: you know, Like, what's one decision they can make, like

1014
00:51:34,840 --> 00:51:37,200
Speaker 3: right now this week, that like help them just start

1015
00:51:37,239 --> 00:51:39,040
Speaker 3: moving in a better situation financially.

1016
00:51:40,719 --> 00:51:45,279
Speaker 1: One decision I would say, relationship capital is going to

1017
00:51:45,320 --> 00:51:48,279
Speaker 1: be is going to be the ultimate mover more than

1018
00:51:48,320 --> 00:51:53,000
Speaker 1: ever before. I think that who you are around, who

1019
00:51:53,040 --> 00:51:56,400
Speaker 1: you know, is going to move you faster per se,

1020
00:51:56,920 --> 00:52:02,520
Speaker 1: especially with this with the technology rush. You know, that's

1021
00:52:02,880 --> 00:52:06,080
Speaker 1: the soft skill side is what's going to be completely forgotten.

1022
00:52:06,280 --> 00:52:11,440
Speaker 1: And I feel like when it comes to if you're like,

1023
00:52:11,520 --> 00:52:15,440
Speaker 1: I need money now, it's not going to really be

1024
00:52:15,560 --> 00:52:18,160
Speaker 1: chatch BT to tell you to create an ebook and

1025
00:52:18,200 --> 00:52:19,640
Speaker 1: you put it out there and you try to sell

1026
00:52:19,680 --> 00:52:21,759
Speaker 1: it for forty nine and everyone's like, what is this?

1027
00:52:22,360 --> 00:52:25,160
Speaker 1: You created this on chat GPC. People love exposing you

1028
00:52:25,239 --> 00:52:28,120
Speaker 1: now too. It's going to be that person that you

1029
00:52:28,239 --> 00:52:30,520
Speaker 1: know that's like, you know what, I do need some

1030
00:52:30,600 --> 00:52:33,560
Speaker 1: extra hours on this project I'm working with, Come do that.

1031
00:52:34,120 --> 00:52:38,200
Speaker 1: I really believe tapping more into personal person, person to

1032
00:52:38,239 --> 00:52:41,800
Speaker 1: person dynamics is going to be very key during this time.

1033
00:52:42,160 --> 00:52:45,600
Speaker 1: And then also too, when you are at your brink,

1034
00:52:45,960 --> 00:52:48,560
Speaker 1: that's not the time to throw it all into some

1035
00:52:48,680 --> 00:52:54,359
Speaker 1: untrusted hustle. That's when when you're your most vulnerable, that's

1036
00:52:54,400 --> 00:52:56,680
Speaker 1: when predators can feel that the most, and that's when

1037
00:52:56,719 --> 00:52:59,839
Speaker 1: they'll come after you with the best idea ever when

1038
00:52:59,840 --> 00:53:01,520
Speaker 1: you are at your most desperate.

1039
00:53:01,840 --> 00:53:05,040
Speaker 3: Yeah, absolutely, absolutely cold. Look, this has been a great conversation.

1040
00:53:05,680 --> 00:53:07,799
Speaker 3: You dropped a lot of gems. We appreciate you pulling

1041
00:53:07,880 --> 00:53:10,040
Speaker 3: up before you get out of here. If people want

1042
00:53:10,080 --> 00:53:11,080
Speaker 3: to work with you, they want to.

1043
00:53:11,040 --> 00:53:11,719
Speaker 2: Find out more.

1044
00:53:11,800 --> 00:53:13,359
Speaker 3: They want to you know, they want to figure out

1045
00:53:13,360 --> 00:53:15,120
Speaker 3: how they can get in the right direction. They don't

1046
00:53:15,120 --> 00:53:16,560
Speaker 3: want to be broken Atlanta, and they want to have

1047
00:53:16,560 --> 00:53:18,840
Speaker 3: some money. How can they get in contact? Would you

1048
00:53:18,840 --> 00:53:19,279
Speaker 3: like give them.

1049
00:53:19,200 --> 00:53:19,680
Speaker 2: All the things?

1050
00:53:19,760 --> 00:53:22,600
Speaker 1: Yeah? Yeah. On Instagram is doctor Garner Scott d R

1051
00:53:22,760 --> 00:53:25,840
Speaker 1: G A R N E. R. Scott. A lot of

1052
00:53:25,840 --> 00:53:29,120
Speaker 1: my financial information is on LinkedIn, so let's Nicole Garnerscott

1053
00:53:29,160 --> 00:53:34,160
Speaker 1: on LinkedIn website is the Money Plan i NC dot com.

1054
00:53:34,520 --> 00:53:39,200
Speaker 1: And I'm pretty accessible in regards to very serious people. Yes,

1055
00:53:41,160 --> 00:53:43,560
Speaker 1: so yes, But thank you so much, Brandy for having me.

1056
00:53:43,640 --> 00:53:46,120
Speaker 3: This is excellent, absolutely man, Nicole, thank you so much

1057
00:53:46,160 --> 00:53:48,400
Speaker 3: for coming up again. This is a long time making.

1058
00:53:49,040 --> 00:53:51,120
Speaker 3: You've been somebody I've known for a long time. It's

1059
00:53:51,160 --> 00:53:53,160
Speaker 3: been doing these things and I love all the stuff

1060
00:53:53,200 --> 00:53:54,640
Speaker 3: you have going on and can't wait to see what

1061
00:53:54,680 --> 00:53:55,279
Speaker 3: happens next.

1062
00:53:55,320 --> 00:53:56,120
Speaker 2: And thank you.

1063
00:53:56,120 --> 00:53:57,800
Speaker 3: You know what that said, We out, y'all, that's the

1064
00:53:57,840 --> 00:54:01,760
Speaker 3: pod you've been listening to and im your host Brandon Butler,

1065
00:54:01,840 --> 00:54:04,680
Speaker 3: Got comments, feedback, Want to be on the show. Send

1066
00:54:04,760 --> 00:54:07,680
Speaker 3: us an email today at Hello at butternomics dot com.

1067
00:54:07,840 --> 00:54:08,600
Speaker 2: Butter Nomics is.

1068
00:54:08,560 --> 00:54:12,600
Speaker 3: Produced in Atlanta, Georgia at iHeartMedia Byksey Pegram, with marketing

1069
00:54:12,600 --> 00:54:13,720
Speaker 3: support from Queen and Nikki.

1070
00:54:14,120 --> 00:54:15,560
Speaker 2: Music provided by mister Hanky.

1071
00:54:15,880 --> 00:54:18,160
Speaker 3: If you haven't already, hit that subscribe button and never

1072
00:54:18,200 --> 00:54:20,279
Speaker 3: missed an episode, and be sure to follow us on

1073
00:54:20,320 --> 00:54:23,680
Speaker 3: all our social platforms at butter dot atl Listen to

1074
00:54:23,680 --> 00:54:26,760
Speaker 3: betteron Nomics on the iHeartRadio app, Apple Podcasts, or wherever

1075
00:54:26,800 --> 00:54:27,960
Speaker 3: you get your podcasts