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Speaker 1: Welcome to another episode of Strictly Business, the podcast in

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Speaker 1: which we talked with some of the brightest minds working

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Speaker 1: in media today. I'm Variety co editor in chief Andrew Wallenstein.

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Speaker 1: There's been no shortage of turbulence at Facebook given the

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Speaker 1: myriad issue the company faces. But to meet those challenges

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Speaker 1: head on, CEO Mark Zuckerberg has turned to Fiji Simo,

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Speaker 1: who was charged with charting the course for a very

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Speaker 1: different future for the app. We recorded this interview, her

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Speaker 1: first since taking the job from the stage at Variety

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Speaker 1: Silicon Valley would event on April. Let's start with the

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Speaker 1: elephant in the room. Frankly, I mean, you're coming into

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Speaker 1: a leadership role at Facebook at a time of, let's

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Speaker 1: be honest, incredible turbulence as the company deals with some

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Speaker 1: pretty major issues including data privacy, hate speech, misinformation. Is

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Speaker 1: this job one for you now? I can't imagine that

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Speaker 1: there's anything but dealing with all these issues in your

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Speaker 1: new capacity, so as you can't imagine this is priority

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Speaker 1: number one, folk sure, and nothing else that we want

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Speaker 1: to do, like providing more value for people who use

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Speaker 1: the service, is going to matter until we solve all

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Speaker 1: of these issues. So It's definitely not the only thing

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Speaker 1: I'm doing, but it's folk sure as the number one priority. UM.

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Speaker 1: The thing that's important to understand, though, is that we

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Speaker 1: have already made a lot of progress in how we've

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Speaker 1: transformed the company to address these issues. So well, we

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Speaker 1: were fundamentally not the same company we were a year ago,

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Speaker 1: because first, we've hired a lot more people to tackle

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Speaker 1: these issues, and that's important not only in terms of skill,

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Speaker 1: but also in terms of the expertise that these people bring.

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Speaker 1: And we've also transformed a lot of the processes by

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Speaker 1: which we build products. So, you know, I've been at

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Speaker 1: Facebook a years and what I'm seeing in the special

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Speaker 1: in the last year is a lot more rigor in

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Speaker 1: anticipating the bad and really getting with a little bit

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Speaker 1: of you know, overall optimisms that that we used to

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Speaker 1: have when we build products. And so now if you

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Speaker 1: look at something like these big issues like elections integrity,

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Speaker 1: if you look at what happened in twenty sixteen, we

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Speaker 1: were very prepped for traditional types of home you know,

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Speaker 1: like scams and spam and like um account hackings, like

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Speaker 1: these kinds of things. We weren't prepped at all for

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Speaker 1: new types of arms like you know, um uh nation

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Speaker 1: States meddling with with elections, and no one was, honestly,

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Speaker 1: and so right now, when you compare that with what

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Speaker 1: we did in with the election, it was a completely

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Speaker 1: different process. We partnered upfront with law enforcement. We had

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Speaker 1: specialists inside the team's, inside war rooms, really anticipating all

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Speaker 1: the ways in which the adversaries, who were very sophisticated,

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Speaker 1: could attack our systems. And so while I really won't

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Speaker 1: see that he's you know done and we figured it

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Speaker 1: out because he's going to be a year long fight,

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Speaker 1: we have fundamentally really changed the company to be much

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Speaker 1: more prepelled for these kinds of things. When you say

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Speaker 1: your long fight, you do you mean? Do you mean

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Speaker 1: that literally like you're gonna be able to solve everything

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Speaker 1: or you're a long story? He doesn't. Just wanted to

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Speaker 1: clarify that, I mean, because as Mark Zuckerberg has talked about,

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Speaker 1: it seems like there's a pretty fundamental pivot going on

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Speaker 1: in terms of reorienting away from what he called the

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Speaker 1: town square into more of a private approach, more focused

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Speaker 1: on you know, data encryption, messaging. That's not the world

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Speaker 1: you came up when in Facebook you've been instrumental in

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Speaker 1: driving some great growth across video and advertising, and so

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Speaker 1: I'm wondering, like, how does that all come together. How

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Speaker 1: does pivoting not impact the monetization engines that you've put

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Speaker 1: in place. So the things that's important to understand is

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Speaker 1: in one market stock about it is that both the

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Speaker 1: town square and the living room are important, and we

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Speaker 1: have both within the Facebook family. But what we've seen

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Speaker 1: over the last couple of years is that the living

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Speaker 1: room use cases are growing incredibly fast. And what we

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Speaker 1: mean by living room, just to be clear, is all

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Speaker 1: of these very private ways of sharing. And so it's

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Speaker 1: really important for us to make sure that the since

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Speaker 1: of mission is really allowing you to share in all

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Speaker 1: the ways that you want to make sure that you

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Speaker 1: have all the possible ways that are adapted to how

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Speaker 1: you want to share in the future. And the Facebook

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Speaker 1: up has a big role to play there because first,

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Speaker 1: like when you have such a vibrant town square, it

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Speaker 1: can be a good jumping off point for private one

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Speaker 1: on one communication, and we see that all the time

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Speaker 1: with video, where we share like you shall videos publicly

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Speaker 1: as a page, but then people find them and start

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Speaker 1: watch parties with just their five friends or just we

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Speaker 1: share them on messenger, and so there's a big role

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Speaker 1: to play there. And in addition, there's also another role

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Speaker 1: to play with groups which are really taking off on

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Speaker 1: Facebook and allowing for more private species, including on things

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Speaker 1: that you wouldn't even share with your friends, Like we

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Speaker 1: see a lot of groups around else conditions and very

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Speaker 1: very private things. And so that's also something that I'm

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Speaker 1: going to be investing a lot on because that is

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Speaker 1: part of this trend towards the living room. But both

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Speaker 1: cases are really important. So in part of your year's

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Speaker 1: long fight, I'm curious when are we going to see

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Speaker 1: a new Facebook experience and and how different would the

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Speaker 1: experience be when when all is said and done, because

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Speaker 1: I think there's people wondering about even the most basic

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Speaker 1: parts of the experience, the news feed being for instance.

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Speaker 1: The central piece of this is everything under uh does everything?

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Speaker 1: Is there potential for change everywhere so that we're always

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Speaker 1: changing and evolving the products and we always react to

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Speaker 1: what our community tells us. Let's say want so like

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Speaker 1: a lot of changes on the table. What I can

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Speaker 1: tell you though, is that for the Facebook apps, the

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Speaker 1: thing where will you focused on is making sure that

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Speaker 1: you can share in all the ways you want. So

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Speaker 1: stories is a very was a very big change for us,

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Speaker 1: Like it occupies the top of new feed, and that's

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Speaker 1: something we continue to invest heavily on groups I just mentioned.

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Speaker 1: That's also something you're going to see take on a

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Speaker 1: much bigger space inside yapp because we think that everywhere

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Speaker 1: that are friends, that should also be groups. Uh. And

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Speaker 1: so that's something that that you're going to see being

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Speaker 1: more prominent. And then the other thing is that once

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Speaker 1: you have a full network of everyone you know and

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Speaker 1: everyone you will shelled your interests on Facebook, we can

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Speaker 1: build a lot of really interesting services on top of that.

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Speaker 1: We've seen Marketplace, we've seen watched very recently dating uh

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Speaker 1: and so what we want to do is really give

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Speaker 1: people access to these new ways of finding value for them.

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Speaker 1: So it's not just a news feed and your passively

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Speaker 1: consuming information, but new fee can you're jumping off point

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Speaker 1: to these new services or even with our new tub

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Speaker 1: system you know at the at the top of the app,

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Speaker 1: or you can navigate to different experiences. We are introducing

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Speaker 1: you to more services and more always for you to

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Speaker 1: find value out of this full network. So talk about

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Speaker 1: what it's like now leading Facebook. I mean, obviously we're

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Speaker 1: in no small role before, but you know, there were

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Speaker 1: some pretty major executive departures in terms of the people

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Speaker 1: that were there before Chris Cox, Will cat Card this

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Speaker 1: is now your show talk about how operationally things may

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Speaker 1: have changed now that it sounds like you've got pretty

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Speaker 1: different strategic priorities. So I think a lot a lot

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Speaker 1: of what I talked about is a continuity to a

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Speaker 1: lot of the things that were in the works for

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Speaker 1: for many months. Mark has talked about his vision towards

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Speaker 1: more more private messaging recently. Uh, and you really wanted

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Speaker 1: to open up the dialogue early so that we would

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Speaker 1: be able to work with we sell parties to really

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Speaker 1: develop that vision together. But a lot of these concepts

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Speaker 1: I've been in the works for a long time, and

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Speaker 1: so a lot of what I think about is actually

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Speaker 1: coming from more of an entertainment background, working on video

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Speaker 1: and games. Is really how we can make this stand

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Speaker 1: square even more vibrant. And I think entertainment as a

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Speaker 1: huge role to play that. I think, Um, yeah, I mean,

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Speaker 1: like you know, you don't depend on all of your

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Speaker 1: video and gaming roots that fast, uh, And so you know,

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Speaker 1: I think the things that's really magical about Facebook is

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Speaker 1: that you can have these moments where everybody comes together

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Speaker 1: around something that's happening in the world. And I think

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Speaker 1: entertainment is uniquely positioned to do that in a way

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Speaker 1: that is positive, lightweight, fun. Uh. And we saw it

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Speaker 1: recently with Red Table Talk and Sir Jordan Wood's episode

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Speaker 1: where she explained all the drama with the Kardashians. Well,

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Speaker 1: that created a lot of us on our platforms, lots

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Speaker 1: of reshares, people talking about it, both publicly and privately. Um.

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Speaker 1: And so this is a kind of thing that entertainment

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Speaker 1: can really offer to the platform, and the things that

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Speaker 1: I've always said when I was leading video and games,

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Speaker 1: we fundamentally have a different approach to entertainment and most

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Speaker 1: players because we are a social network. So for us,

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Speaker 1: it's not about passive consumption for hours on your Friday night.

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Speaker 1: It's much more like, what are these content with these

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Speaker 1: types of contents that are going to trigger conversations and

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Speaker 1: be at the center of discussions amongst the community. And

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Speaker 1: now that I'm in this new role, I see that

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Speaker 1: as even more critical because that's really at the center

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Speaker 1: of making these sound square, vibrant, but I still want

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Speaker 1: to hear more about what operationally is different. What if

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Speaker 1: I spoke to employees that work under you would say

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Speaker 1: is different now versus say that Chris Cox era that

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Speaker 1: that you're doing, because I think you're not facing just

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Speaker 1: a consumer issue right now. I think even within Facebook,

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Speaker 1: people want to hear that they're working for a product

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Speaker 1: that is on the end and is going to restore

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Speaker 1: Facebook to its stature for sure. So a lot if

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Speaker 1: you're talking about all of the all of the issues

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Speaker 1: that we touched on at the beginning, a lot of

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Speaker 1: that is like I started before I was save, and

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Speaker 1: I really don't want to take credit for all the

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Speaker 1: work that has happened. I am putting a lot more

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Speaker 1: emphasis on that as as I take on this new role, because,

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Speaker 1: like I said, you know, everything else I've talked about,

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Speaker 1: which sounds really fun and awesome in terms of giving

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Speaker 1: people more value, just won't matter if we don't fix

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Speaker 1: this so operationally, you know, I'm spending a lot of

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Speaker 1: time with all the teams in charge of all of

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Speaker 1: these different types of issues, whether it's election integrity, all

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Speaker 1: of our content UH problems, all of like privacy and

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Speaker 1: UM and really setting the tone that this is what

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Speaker 1: we need to address first, but also not losing sight

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Speaker 1: of all the goods that Facebook does. And you know,

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Speaker 1: the reason I'm so excited about this role is because

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Speaker 1: I've seen firsthand that like Facebook creates so much good

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Speaker 1: in the world, so much of it that we take

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Speaker 1: for granted sometimes, but it's always so heartwarming to have

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Speaker 1: people telling me, like we've met my wife. I put

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Speaker 1: my wife on Facebook. I found a group that's so

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Speaker 1: meaningful and provided me with support, and so I don't

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Speaker 1: I also don't want to lose sight of that and

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Speaker 1: making sure that we continue to make that better. And

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Speaker 1: when you came into the role, that was part of

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Speaker 1: a broader reorganization with Mark Zuckerberg getting direct reports at Instagram,

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Speaker 1: a new also at What'sapp Messenger. How is the sort

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Speaker 1: of coordinated effort going on, because I assume it's not

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Speaker 1: as simple as you're sitting in your silo waving everyone

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Speaker 1: in the distance. Definitely not. So the good news is

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Speaker 1: that if you look at all of the heads of

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Speaker 1: the app Instagram, Facebook, WhatsApp Messenger, we've all worked together

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Speaker 1: for a very long time. So world call scout runs

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Speaker 1: What's Up. I've worked for him for years. I've worked

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Speaker 1: with that ms Seri for many, many years, and so

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Speaker 1: we've sort of grown up together in the organization and

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Speaker 1: I've already used to really working together. So obviously Mark

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Speaker 1: helps a lot with making this coordination happens, but it's

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Speaker 1: also very natural for us to spend a lot of

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Speaker 1: time together to figure out where we want to take

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Speaker 1: the company. And a lot of the issues that we

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Speaker 1: talked about really cut costs. They're not specific to one

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Speaker 1: specific platform, and so really when we talk about these issues,

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Speaker 1: we talk about them as like Facebook Inc. And making

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Speaker 1: sure that we can really address them acrost the bar.

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Speaker 1: And that's actually a very big advantage to be able

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Speaker 1: to look at these adversarial actors and look at all

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Speaker 1: of these problems and really make sure that we're addressing

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Speaker 1: them holistically across all of our fops. Let's move on

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Speaker 1: to Facebook Watch product you've been instrumental in the development of.

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Speaker 1: It's been two years now. I kind of want to

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Speaker 1: ask you the same question I asked Jim land Zone

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Speaker 1: from CBS, who was sitting out here about an hour ago.

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Speaker 1: You guys are in a very crowded, very consolidated streaming

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Speaker 1: category with tons of programmers out there spending a lot

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Speaker 1: of money, and frankly, I think there's been some criticism

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Speaker 1: that Facebook Watch is certainly leaps and bounds in terms

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Speaker 1: of where video was, say a year or two ago

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Speaker 1: on Facebook. But I can't make a comparison to say

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Speaker 1: YouTuber Netflix. So what is Facebook Watch now? Give us

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Speaker 1: a sense of how it's evolved and where it's going. Yeah, absolutely,

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Speaker 1: so it's really taken off recently. We we really start

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Speaker 1: that we had seventy five million people a day uh

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Speaker 1: spending time on Facebook on Facebook Watch at least one

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Speaker 1: minute and on average twenty minutes, uh and four million

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Speaker 1: people months. That has increased since and we are really

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Speaker 1: seeing people love going to the product and spend more

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Speaker 1: time there. The things that's really special about our approach

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Speaker 1: is that it's really not about you know, um, focusing

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Speaker 1: just on the content or focusing really just on on

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Speaker 1: competing with all of the players that you mentioned. It's

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Speaker 1: really about taking an approach that is in line with

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Speaker 1: what the rest of the app is about, which is

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Speaker 1: social connections. So that's why you see us invest heavily

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Speaker 1: in products like watch Party, which is also really taking off,

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Speaker 1: because fundamentally these types of products are the root of

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Speaker 1: what makes us special. It's about connecting with others and

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Speaker 1: connecting with the community as well. We see a lot

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Speaker 1: of groups attached to specific shows like Red Table Talk, um,

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Speaker 1: and we see this fan community is really light up

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Speaker 1: when when the content is available at the same place

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Speaker 1: as a conversation about the content. Uh, And so I

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Speaker 1: think that's what makes us really special. It's still earlier,

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Speaker 1: I mean, work two years in so, like you said,

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Speaker 1: we're in a very competitive market, but we're fundamentally taking

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Speaker 1: a very different approach to the rest of the players

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Speaker 1: in this space. You've taken some interesting steps in terms

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Speaker 1: of bringing some sort of licensed content from TV from

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Speaker 1: you know, fifteen twenty years ago. Yes, that's really cool

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Speaker 1: and I'm curious how did that go? And how come

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Speaker 1: we're not seeing you guys take like, I know you're

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Speaker 1: doing some scripted but nowadays it's like if you're not

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Speaker 1: spending ten million an episode, it's like are you even there?

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Speaker 1: So again it goes back to what are we trying

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Speaker 1: to optimize for, you know, uh, of us sort of

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Speaker 1: like the ideal type of content is the episode of

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Speaker 1: Red Table Talk with Jodan Woods. It's like It's something

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Speaker 1: that everybody was talking about in fan groups across like

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Speaker 1: Kardashian groups like j I think it's miss groups like

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Speaker 1: you could see like these conversations light up, and so

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Speaker 1: that's really what we're focused on. Scripted content can do

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Speaker 1: that sometimes, but it's pretty damn expensive, like you said, uh,

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Speaker 1: and so we're very careful when we go into scripted

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Speaker 1: to really focus on things that do drive that conversation.

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Speaker 1: We did Sorry for your us with the best all send,

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Speaker 1: we did secret lize, and we did see us. This

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Speaker 1: community is being really really excited about this content. But

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Speaker 1: what we're really trying to do is not just rely

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Speaker 1: on our funded content, but applies that across the rest

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Speaker 1: of our ecosystems so that any type of content can

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Speaker 1: benefit from these tools and have a conversation emerge around

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Speaker 1: this content. Speaking of conversations, I can imagine conversations with

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Speaker 1: marketers have evolved. You're going into the upfront season and

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Speaker 1: are you singing a different song in terms of what

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Speaker 1: monetization is going to look like in terms of how

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Speaker 1: advertising plays and all this. Yes. So the fact that

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Speaker 1: we have a lot more video of viewing on Facebook

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Speaker 1: and that it's also in longer videos has enabled us

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Speaker 1: to really kick starts the instream business. And one of

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Speaker 1: the things that we've done recently and announced in February

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Speaker 1: is announced for Showcase suite of products, which is really

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Speaker 1: meant for TV and digital bios to buy in the

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Speaker 1: way that they are used to with, you know, reserve

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Speaker 1: buying in specific categories, et cetera. Uh, and even all

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Speaker 1: the way to sponsorships. And that's the way to really

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Speaker 1: involve the conversation with different types of bios to really

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Speaker 1: make them understand what our platform can do to make

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Speaker 1: them more comfortable with our content as well. Uh, and

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Speaker 1: we're seeing really good feedback so far. Let's talk about

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Speaker 1: another element of Facebook video strategy, Live, which again some

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Speaker 1: some degree of controversy. I think it's kind of overshadowed

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Speaker 1: whatever growth you've gotten their last month. The New Zealand

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Speaker 1: massacre put a spotlight on a subject that affects other

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Speaker 1: platforms as well. But how to properly identify objectionable content

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Speaker 1: as quickly as possible. You know, Mark Zuckerberg has talked

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Speaker 1: about this improving I assume you're involved in this. What

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Speaker 1: what can we what can you tell us that will

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Speaker 1: give some comfort that this is something Facebook is going

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Speaker 1: to be able to sort of really take control of. Yes, So,

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Speaker 1: especially in light of the crisis massacre, we we know

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Speaker 1: that we need to do more to protect people on

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Speaker 1: life and while looking at which to do that in

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Speaker 1: terms of restricting access to large for people who have

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Speaker 1: violations in the past. So that's something we're actively looking at. Uh.

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Speaker 1: The issue when we do things like that is that

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Speaker 1: you have to balance, like trying to prevent that type

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Speaker 1: of home, we're also not limiting some really good use cases.

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Speaker 1: And I hear every day our Live is used by

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Speaker 1: minority is to make sure that's like it will limit

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Speaker 1: policy brutality. They go live whenever they get pulled out

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Speaker 1: by a coup. We have seen cases in Kerala during

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Speaker 1: the flood where a man went live because he couldn't

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Speaker 1: reach any like any support system, uh, and he got

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Speaker 1: rescued thanks to being on Facebook Life. And these are

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Speaker 1: just regular people going live every days. These are not celebrities.

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Speaker 1: And so if we limit access to these types of people, uh,

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Speaker 1: that would actually cause someone so UM, I know that

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Speaker 1: sometimes you know, it's easy to say, well, we should

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Speaker 1: just do like the most drastic thing ever, but in

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Speaker 1: reality All of these decisions are incredibly nuanced because these

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Speaker 1: products are used mostly for good and sometimes for bad,

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Speaker 1: and we have to be incredibly careful where we draw

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Speaker 1: was aligned so that we limit most of the bad

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Speaker 1: but don't get rid of the good. But are you

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Speaker 1: drawing a line? And one's asking for the most drassed solution.

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Speaker 1: They want to just get a sense that Facebook is

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Speaker 1: evolving here and can do better, Absolutely volving and absolutely

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Speaker 1: can do better. Um. You know, one of the things

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Speaker 1: that is uh that where we've made a lot of

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Speaker 1: progresses artificial intelligence to detect a lot of these things,

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Speaker 1: uh proactively in the case of something like the Crisis massacre.

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Speaker 1: It's incredibly hard for artificial intelligence to detect something like

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Speaker 1: that for obvious reasons. You know, artificial intelligence needs thousands

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Speaker 1: of videos to detect the pattern, and thank god, we

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Speaker 1: do not have thousands of these types of videos. And

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Speaker 1: so while we're making progress, these issues are incredibly hard

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Speaker 1: and the solutions are not obvious. So what we do

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Speaker 1: in these cases is that we're very thoughtful. We partner

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Speaker 1: with external parties to make sure that whatever we're gonna

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Speaker 1: do is not gonna hurt any part of the ecosystems

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Speaker 1: that is actually worth preserving. But this is constantly evolving.

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Speaker 1: So to your question, absolutely, we can do better, and

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Speaker 1: in fact, you see that in the evolution of our policies.

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Speaker 1: There's plenty of times where we change our policies, you know,

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Speaker 1: on a very regular basis because we realized are not

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Speaker 1: appropriate for the types of threats that we face anymore.

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Speaker 1: You know. A good example of that is the hate

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Speaker 1: speech policy. A couple of years ago, hate speech towards

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Speaker 1: refugee wasn't like a massive saying, so we didn't have

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Speaker 1: that as a specific category. We had, like, you know,

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Speaker 1: typical racism and things like that, but not not that,

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Speaker 1: And when we saw that it became a thing, we

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Speaker 1: had to change our policies to evolve. And that's something

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Speaker 1: we do in partnerships with local communities, will understand better

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Speaker 1: of what's going on on the ground. But it's something

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Speaker 1: we constantly evolve. But that's kind of a recurring theme

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Speaker 1: in this conversation in terms of Facebook's responsiveness to new crises.

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Speaker 1: You are now leading this app are you building into

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Speaker 1: Facebook's culture the ability to evolve faster than you used to?

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Speaker 1: Because I think there's no arguing the fact that this

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Speaker 1: was not this was a weakness of Facebook as a company.

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Speaker 1: I agree, Um, I think I think it's not just

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Speaker 1: like react faster, but it's also be proactive. I think

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Speaker 1: the problem has been that we have been reactive in

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Speaker 1: the last few years to a lot of these uh

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Speaker 1: these things being brought to our attention. And now I

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Speaker 1: think the biggest change in the culture that we're making

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Speaker 1: is actually when we build product before launching them, consulting

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Speaker 1: with experts, consulting both internally and externally. It's really understand

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Speaker 1: how the products can get misused. And you're right that

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Speaker 1: it's absolutely a drastic change, but I think it's going

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Speaker 1: to help us actually deliver a much better product for people.

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Speaker 1: All Right. One last subject I want to touch on

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Speaker 1: is Facebook's relations with publishers. You know, for instance, Mark

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Speaker 1: Zuckerberg very recently, i think, floated the idea that there

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Speaker 1: could be a separate tab where there would be uh,

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Speaker 1: perhaps the curation of news partners who would actually get

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Speaker 1: paid to be there. I mean when you look across

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Speaker 1: you know, video and live and and everything. I think

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Speaker 1: there has been this sort of push pull, you know,

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Speaker 1: forward failure relationship with publishers that I don't think has

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Speaker 1: really endured Facebook, and you've been in the middle of

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Speaker 1: those conversations. So say something here that's going to give

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Speaker 1: publishers an idea of what e g. C MOS or

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Speaker 1: secret recipe is to get a harmonious, mutually beneficial relationship

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Speaker 1: going not to put me on the spot. So you know,

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Speaker 1: the thing that's really important to understand is that news

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Speaker 1: is critical to us, not just because we want to

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Speaker 1: have a good relationship with publishers, but because when you

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Speaker 1: ask people who come to Facebook, why did you open

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Speaker 1: the up? A large number of them say that they

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Speaker 1: opened the up to consume you. So in terms of

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Speaker 1: trying to figure out a model, we are on both

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Speaker 1: sides very committed to trying to to selve this need.

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Speaker 1: Uh Now, to your point, like, there's been a lot

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Speaker 1: of ups and down in this relationship, in big part

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Speaker 1: because we we do really focus on the needs of

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Speaker 1: consumers and like especially in the last year, we really

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Speaker 1: focused on meaningful social interactions between between people and and

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Speaker 1: that's also always creates some tension with published. However, we

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Speaker 1: are really invested in building a better relationship and since

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Speaker 1: I gave up a new STAB is a way to

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Speaker 1: figure out like, is there a space we can create

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Speaker 1: where we can really work with publishers to set more

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Speaker 1: of the rules that would create an environment where UM

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Speaker 1: publishers and Facebook have incentives that are more aligned. And

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Speaker 1: I'm really excited about that. And there's also more that

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Speaker 1: we can do. You know, we are very invested in

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Speaker 1: local news because we think it's very critical and and

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Speaker 1: in fact, a lot of people on Facebook tell us

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Speaker 1: they want to see more local news, and so we're

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Speaker 1: investing in an accelerator to help a lot of local

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Speaker 1: news publishers develop subscription models, which we think are going

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Speaker 1: to be really critical, and also in general developing new

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Speaker 1: models for journalism. And uh, if Facebook and help with that,

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Speaker 1: because you know, you can't undo the Internet, so a

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Speaker 1: lot of things have changed. But if Facebook can be

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Speaker 1: part of the solution and really help publishers with figuring

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Speaker 1: out how to adapt and offer them some tools from mantization,

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Speaker 1: I think will be in a better place. And there's

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Speaker 1: no doubts that we need to do some walk do.

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Speaker 1: So is that news tab thing that that's definitely happening.

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Speaker 1: We're very early. We we think it has promised, but

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Speaker 1: we are really just taking a step back and trying

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Speaker 1: to talk to pomers to figure out how to build

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Speaker 1: it the right way if it makes sense um and

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Speaker 1: so that that's going to be a very collaborative experience

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Speaker 1: and something that we really haven't done before. So we

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Speaker 1: don't want to commit to early, but that's something we'll

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Speaker 1: definitely exploring. Well, Fiji, it sounds like you've got a

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Speaker 1: lot on your plane. We'll let you get back to work.

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Speaker 1: There's a lot to be done that sounds This has

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Speaker 1: been another episode of Strictly Business. Tune in next week

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Speaker 1: for another helping a scintillating conversation with media movers and shakers,

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Speaker 1: and please make sure you subscribe to the podcast to

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Speaker 1: hear future episodes. Also leave a review in Apple Podcast

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Speaker 1: let us know how we're doing