1 00:00:15,920 --> 00:00:20,439 Speaker 1: Lute force. If it doesn't work, you're just not using enough. 2 00:00:21,120 --> 00:00:26,440 Speaker 1: You're listening to Software Radio, Special Operations, Military Nails. I'm 3 00:00:26,560 --> 00:00:29,560 Speaker 1: straight talk with the guys in the community. 4 00:00:35,920 --> 00:00:38,479 Speaker 2: Hey, what's going on? This is RAD, your host for 5 00:00:38,600 --> 00:00:42,120 Speaker 2: Software Radio, and I have an awesome guest today. I 6 00:00:42,159 --> 00:00:44,960 Speaker 2: have been asked so many times Rat, how do I 7 00:00:45,000 --> 00:00:48,239 Speaker 2: write a book RAD? How do I submit RAD? What 8 00:00:48,320 --> 00:00:50,840 Speaker 2: if I have an idea and I can't bring it 9 00:00:50,880 --> 00:00:52,919 Speaker 2: to the fingertips to write it out or type it out, 10 00:00:52,920 --> 00:00:55,360 Speaker 2: but I've been through it, how do I get that 11 00:00:55,480 --> 00:00:58,000 Speaker 2: out there? Right? Well, my guest before I introduce you 12 00:00:58,040 --> 00:01:00,920 Speaker 2: to him, knows all about that. However, I got to 13 00:01:00,960 --> 00:01:03,440 Speaker 2: remind you to check out our merch store. Right it's 14 00:01:03,560 --> 00:01:05,720 Speaker 2: just an anthem that I have. Check out the merch 15 00:01:05,760 --> 00:01:08,920 Speaker 2: store soft rep dot com forward slash merch, the branded goods, 16 00:01:08,920 --> 00:01:10,720 Speaker 2: the branded items. You guys are tagging us all over 17 00:01:10,720 --> 00:01:12,720 Speaker 2: the internet on it. So thank you so much for that. 18 00:01:13,160 --> 00:01:15,399 Speaker 2: It's a lot of love right there, right back at you. Okay. 19 00:01:15,720 --> 00:01:19,319 Speaker 2: And then also our book club, so soft rep dot 20 00:01:19,360 --> 00:01:22,680 Speaker 2: Com Forward slash book hyphen Club is where you can 21 00:01:22,800 --> 00:01:25,760 Speaker 2: get into the books that we have picked out for 22 00:01:25,800 --> 00:01:27,959 Speaker 2: you that we think that you would like from all 23 00:01:28,000 --> 00:01:30,000 Speaker 2: the soft Rep team here at the House of soft 24 00:01:30,040 --> 00:01:32,720 Speaker 2: rep dot com. I also like to give a shout 25 00:01:32,720 --> 00:01:36,560 Speaker 2: out to my producer Anton who works so hard behind 26 00:01:36,560 --> 00:01:40,039 Speaker 2: the scenes, and Martin and Brandon Webb who allow me 27 00:01:40,080 --> 00:01:43,560 Speaker 2: this opportunity to come on board and host these awesome guests. 28 00:01:43,880 --> 00:01:46,120 Speaker 2: And I tease you a little bit. I said, I 29 00:01:46,120 --> 00:01:47,800 Speaker 2: got a guy on that knows a little bit about 30 00:01:47,800 --> 00:01:49,960 Speaker 2: writing a book or two, an author. He also knows 31 00:01:50,000 --> 00:01:52,920 Speaker 2: a little bit about serving in our military, Randal Surles. 32 00:01:52,960 --> 00:01:53,920 Speaker 2: How did I say your last name? 33 00:01:54,000 --> 00:01:56,880 Speaker 3: I say that right, It's Searles, and most people call 34 00:01:56,920 --> 00:01:57,400 Speaker 3: me Randy. 35 00:01:58,160 --> 00:02:04,720 Speaker 2: Randy Searles, former Sergeant Major, seventh Group. Huh yeah. Oh 36 00:02:04,800 --> 00:02:07,760 Speaker 2: so no small little task. Also, we have a mutual 37 00:02:07,840 --> 00:02:11,720 Speaker 2: friend who hooked us up, Jim Johnson, former Colonel eighty 38 00:02:11,760 --> 00:02:15,400 Speaker 2: second Airborne. He's like, rad, get Randy on your show. 39 00:02:15,520 --> 00:02:19,840 Speaker 2: I want to hear it. And I was like, no problem, sir, salute. 40 00:02:21,120 --> 00:02:25,440 Speaker 3: Yeah. Jim heard me on another podcast, not to talk 41 00:02:25,560 --> 00:02:29,799 Speaker 3: up your competition, but Military Mentors podcast. I was on 42 00:02:29,840 --> 00:02:33,680 Speaker 3: that one and he hit me up on my emails 43 00:02:34,080 --> 00:02:37,160 Speaker 3: and said, hey, my father's writing a memoir. His father 44 00:02:37,280 --> 00:02:40,679 Speaker 3: was a three star general, same name, Jim Johnson, and 45 00:02:41,720 --> 00:02:43,560 Speaker 3: he's like, can you help me out? And so we 46 00:02:43,960 --> 00:02:45,920 Speaker 3: had a couple of sessions we worked through it. To 47 00:02:45,960 --> 00:02:48,200 Speaker 3: tell you the truth, they did a pretty good job 48 00:02:48,320 --> 00:02:51,080 Speaker 3: without my help, and they had worked on it for 49 00:02:51,120 --> 00:02:54,799 Speaker 3: a long time. And I helped them with kind of 50 00:02:54,800 --> 00:02:57,679 Speaker 3: the self publishing part of it more than anything. Give 51 00:02:57,720 --> 00:03:00,639 Speaker 3: them their kudos. And so it took us about a 52 00:03:00,720 --> 00:03:03,360 Speaker 3: year and a half to get it all done and published, 53 00:03:04,440 --> 00:03:08,680 Speaker 3: and unfortunately, sadly, his father passed away like a week 54 00:03:08,720 --> 00:03:12,400 Speaker 3: after was published. He you know, he got it out there. 55 00:03:12,880 --> 00:03:15,840 Speaker 3: That's what he wanted to do. He was very emotional 56 00:03:15,880 --> 00:03:18,240 Speaker 3: when he did his first book, Shine signing at the 57 00:03:18,280 --> 00:03:21,720 Speaker 3: Airborne a second Airborne Museum, and then he passed away 58 00:03:21,760 --> 00:03:24,680 Speaker 3: like a week later. But we got that, We got 59 00:03:24,720 --> 00:03:25,359 Speaker 3: the book out. 60 00:03:25,200 --> 00:03:28,839 Speaker 2: There, and the book is called static Line, An Airborne 61 00:03:29,200 --> 00:03:33,720 Speaker 2: Infantryman's Career by Lieutenant General retired James H. Johnson Junior. 62 00:03:34,200 --> 00:03:37,400 Speaker 2: You know, he wrote me a nice email personally. I 63 00:03:37,440 --> 00:03:39,720 Speaker 2: got one from his dad, lieutenant general, and he's like, 64 00:03:39,840 --> 00:03:42,360 Speaker 2: rad I love your show. I love how you're doing it. 65 00:03:43,000 --> 00:03:44,320 Speaker 2: You know, I look forward to it. I have a 66 00:03:44,320 --> 00:03:47,080 Speaker 2: book coming out. And we were corresponding back and forth. 67 00:03:47,120 --> 00:03:49,360 Speaker 2: And when Jim hit me up, I was like, am 68 00:03:49,400 --> 00:03:51,880 Speaker 2: I talking to the same gym? Because there's two Jim Johnson's. 69 00:03:51,880 --> 00:03:54,400 Speaker 2: You know, I'm like, wait, Lieutenant general, but you guys 70 00:03:54,400 --> 00:03:57,200 Speaker 2: are both like officers and both over like the eighty 71 00:03:57,240 --> 00:04:00,240 Speaker 2: second Airborne and just a legacy in his own right. 72 00:04:00,320 --> 00:04:02,840 Speaker 2: So shout out to Jim, who's going to probably be 73 00:04:02,920 --> 00:04:05,840 Speaker 2: listening to this, and you know, drop them in an 74 00:04:05,880 --> 00:04:08,520 Speaker 2: email and sliding into our dms. Go ahead and slide 75 00:04:08,560 --> 00:04:11,480 Speaker 2: into our DMS anytime, Colonel, no problem, all right, It's 76 00:04:11,640 --> 00:04:14,680 Speaker 2: just like that right here at Soft Rep. We reach 77 00:04:14,720 --> 00:04:17,159 Speaker 2: out to everybody. I just want anybody to feel like 78 00:04:17,200 --> 00:04:20,120 Speaker 2: they can reach out and say hi, and you seem 79 00:04:20,160 --> 00:04:24,000 Speaker 2: to be that same vibe. Randy. Now you just mentioned 80 00:04:24,000 --> 00:04:26,800 Speaker 2: that you were the sergeant major for seventh Group, so 81 00:04:26,920 --> 00:04:32,120 Speaker 2: you're Infantry Airborne Special Forces. My father was former nineteenth 82 00:04:32,240 --> 00:04:35,520 Speaker 2: Special Forces. That's his flag and beret over my shoulder there, 83 00:04:36,480 --> 00:04:38,000 Speaker 2: you know. So I just want to say I love you, 84 00:04:38,279 --> 00:04:41,680 Speaker 2: all right, and so thank you for everything, son of 85 00:04:41,680 --> 00:04:45,239 Speaker 2: the SF. Right here, I loved my dad told me Aaron. 86 00:04:46,279 --> 00:04:48,360 Speaker 2: He's like, you know, I'm sorry that I exposed you 87 00:04:48,400 --> 00:04:50,600 Speaker 2: at such a young age to all this stuff. And 88 00:04:50,640 --> 00:04:52,440 Speaker 2: I was like, why, Dad, I love it, and he's like, 89 00:04:52,520 --> 00:04:56,159 Speaker 2: that's why. And that was prior to him passing, But 90 00:04:56,520 --> 00:04:59,320 Speaker 2: he was joking. I do a lot of war games 91 00:04:59,320 --> 00:05:01,320 Speaker 2: here in Utah. In fact, that's a big thing I do, 92 00:05:01,480 --> 00:05:04,520 Speaker 2: is uh force commander or going out and taking a 93 00:05:04,520 --> 00:05:06,320 Speaker 2: bunch of guys in the desert or gals and we 94 00:05:06,360 --> 00:05:08,640 Speaker 2: just hunt each other. And that's where he was coming 95 00:05:08,640 --> 00:05:10,680 Speaker 2: off with that whole like, jeez, what are you doing 96 00:05:10,720 --> 00:05:13,159 Speaker 2: out here? You know, it's like what you wanted me 97 00:05:13,240 --> 00:05:18,960 Speaker 2: to do, Yoda. So I look at usf guys as 98 00:05:19,000 --> 00:05:21,560 Speaker 2: a Yoda. So I really appreciate all you do out there. 99 00:05:21,640 --> 00:05:26,839 Speaker 2: And uh boy, now you've transitioned from being a sergeant 100 00:05:26,839 --> 00:05:29,200 Speaker 2: major in a in a team, an A team probably 101 00:05:29,200 --> 00:05:31,800 Speaker 2: eighteen B team, all these different teams. What was your 102 00:05:32,120 --> 00:05:34,960 Speaker 2: what was the most memorable thing that you can think 103 00:05:35,000 --> 00:05:37,200 Speaker 2: of right now from your thirty years so. 104 00:05:37,520 --> 00:05:39,560 Speaker 3: Well, I mean, I don't want to talk too long 105 00:05:39,600 --> 00:05:40,840 Speaker 3: in this because we've got a lot of stuff to 106 00:05:40,880 --> 00:05:44,520 Speaker 3: talk about, but sure. The thing about Jim Jones also was. 107 00:05:45,480 --> 00:05:49,680 Speaker 2: Johnson Jim Johnson. No, it's okay, I'll drink the kool 108 00:05:49,720 --> 00:05:50,480 Speaker 2: aid no problem. 109 00:05:50,640 --> 00:05:53,480 Speaker 3: Okay, I was we're going we get we got into 110 00:05:53,600 --> 00:05:56,920 Speaker 3: first name bases real quick. So I was asking a lot. 111 00:05:56,960 --> 00:05:59,400 Speaker 3: But think about me and Jim Johnson. Is I was 112 00:05:59,440 --> 00:06:01,720 Speaker 3: in upper just because I was there. I got in 113 00:06:01,720 --> 00:06:03,920 Speaker 3: in the late eighties and I jumped in with the 114 00:06:04,000 --> 00:06:07,000 Speaker 3: Ranger Battalion and his dad was there. Uh. You know, 115 00:06:07,040 --> 00:06:09,960 Speaker 3: his dad was in Vietnam. It was in a desert storm, 116 00:06:10,040 --> 00:06:13,279 Speaker 3: Desert shield and he was in Uh he was in 117 00:06:13,320 --> 00:06:15,440 Speaker 3: the A second two when the when they jumped to 118 00:06:15,480 --> 00:06:18,599 Speaker 3: the Panama and operation just cause. So so when you 119 00:06:18,920 --> 00:06:21,200 Speaker 3: back to your question, though, I was serving as an 120 00:06:21,240 --> 00:06:26,960 Speaker 3: eight promotable in the embassy in Columbia for three years. Uh, 121 00:06:26,960 --> 00:06:28,880 Speaker 3: and I and I got I actually made sergeant major 122 00:06:28,880 --> 00:06:32,400 Speaker 3: there and uh the we had three hostage We had 123 00:06:32,400 --> 00:06:36,880 Speaker 3: three hostages, uh, civilian hostages that of the FARC that 124 00:06:36,880 --> 00:06:40,040 Speaker 3: that were there forever for over a thousand days and 125 00:06:40,279 --> 00:06:42,440 Speaker 3: they got rescued while I was there. And that was 126 00:06:42,640 --> 00:06:45,120 Speaker 3: you know, I didn't have a significant part of that. 127 00:06:45,200 --> 00:06:47,160 Speaker 3: I wasn't like on the ground like pold security when 128 00:06:47,160 --> 00:06:49,320 Speaker 3: they're getting pulled out of helicopter or anything like that. 129 00:06:49,560 --> 00:06:51,600 Speaker 3: But I was making all I was helping out with 130 00:06:51,640 --> 00:06:54,960 Speaker 3: all the cont condition continuency plans and getting them back 131 00:06:54,960 --> 00:06:56,440 Speaker 3: to the States and things like that, and it was 132 00:06:56,520 --> 00:06:57,960 Speaker 3: that was super rewarding. 133 00:06:58,600 --> 00:07:01,720 Speaker 2: Uh that Yeah, that's a feel good moment for extracting 134 00:07:02,440 --> 00:07:07,719 Speaker 2: the US hostages. Now the fark that is the the 135 00:07:07,839 --> 00:07:10,240 Speaker 2: organization down in South America, Is that what you're talking about? 136 00:07:10,600 --> 00:07:15,400 Speaker 3: Yes, the communists, well the gorillas in Yeah, yeah, that 137 00:07:15,440 --> 00:07:16,680 Speaker 3: we're fighting the regime. 138 00:07:17,840 --> 00:07:20,880 Speaker 2: Did you also cross paths with Colonel Nightingale. 139 00:07:21,200 --> 00:07:21,600 Speaker 3: I did not. 140 00:07:22,480 --> 00:07:24,120 Speaker 2: He did not. He was down there all the time. 141 00:07:24,320 --> 00:07:26,240 Speaker 2: I just interviewed him as a matter of fact, another 142 00:07:26,600 --> 00:07:29,120 Speaker 2: you know, uh friend of Gym's there, and I thought, well, 143 00:07:29,120 --> 00:07:32,920 Speaker 2: maybe you guys might have crossed paths as well. But dang, dang, dude. 144 00:07:32,960 --> 00:07:35,920 Speaker 2: So what about jumping out of an airplane? You ever 145 00:07:35,920 --> 00:07:38,000 Speaker 2: had any scary situations where you were like, okay, I 146 00:07:38,080 --> 00:07:40,720 Speaker 2: pulled through that, I bicycle kicked or I so. 147 00:07:42,560 --> 00:07:45,400 Speaker 3: I hit a flagpole jumping into Panama, I broke my leg. 148 00:07:46,400 --> 00:07:48,040 Speaker 3: I was one of the last guys out of the plane. 149 00:07:48,080 --> 00:07:50,520 Speaker 3: I ended up crawling a couple of miles to get help, 150 00:07:51,040 --> 00:07:53,800 Speaker 3: you know, while the battle was going on, right, So 151 00:07:53,880 --> 00:07:56,680 Speaker 3: that was that that kind of sucked but that was 152 00:07:56,800 --> 00:07:59,640 Speaker 3: that was the most significant. When my last three jumps 153 00:08:00,040 --> 00:08:01,560 Speaker 3: I was on. I don't know if you're familiar, they 154 00:08:01,600 --> 00:08:03,600 Speaker 3: have the four jump roll, Like if you can't jump 155 00:08:03,640 --> 00:08:06,360 Speaker 3: every three months, then you could jump forward it, you know, 156 00:08:06,480 --> 00:08:09,040 Speaker 3: four times at one and one day or two days 157 00:08:09,120 --> 00:08:11,520 Speaker 3: or something and catch up so you don't lose pay. 158 00:08:12,160 --> 00:08:15,440 Speaker 3: And so when I left seventh group and I was 159 00:08:15,480 --> 00:08:17,000 Speaker 3: going to a un I was going to Italy to 160 00:08:17,040 --> 00:08:20,080 Speaker 3: work in Africa Army Africa, and they were I was 161 00:08:20,200 --> 00:08:22,720 Speaker 3: going to be in jump status anymore and I had 162 00:08:22,720 --> 00:08:24,160 Speaker 3: to catch up or I would have had to pay 163 00:08:24,200 --> 00:08:28,760 Speaker 3: back whatever eight months. Hey yeah, And so I times 164 00:08:28,800 --> 00:08:31,880 Speaker 3: that day and I had it was just a mess, 165 00:08:31,920 --> 00:08:34,240 Speaker 3: like the first time I ever had to pull my reserve, 166 00:08:34,920 --> 00:08:37,160 Speaker 3: you know, just all kinds of stuff was going on. 167 00:08:37,200 --> 00:08:39,280 Speaker 3: But I didn't get hurt. So the only time I 168 00:08:39,280 --> 00:08:41,160 Speaker 3: got hurt was that one time in Panama when it 169 00:08:41,200 --> 00:08:43,680 Speaker 3: went and counted right and uh. And I never really 170 00:08:43,720 --> 00:08:47,640 Speaker 3: lost my butt on uh in rangor school on a 171 00:08:47,800 --> 00:08:49,840 Speaker 3: rock or so and I had to limp around with 172 00:08:49,920 --> 00:08:51,040 Speaker 3: a bruised ass. 173 00:08:52,600 --> 00:08:55,600 Speaker 2: Bruised no I feel you, you know, jeezus. So my 174 00:08:56,120 --> 00:08:59,559 Speaker 2: nineteen eighties is that like going after Noriega. Is that 175 00:08:59,559 --> 00:09:00,120 Speaker 2: when you went to the. 176 00:09:00,120 --> 00:09:04,559 Speaker 3: Animal December eighty ninetee. 177 00:09:04,440 --> 00:09:07,360 Speaker 2: That's right. And uh, and let's see my friend mad 178 00:09:07,400 --> 00:09:10,679 Speaker 2: Max Mullen went in. He's former Ranger Hall of Fame guy. 179 00:09:10,760 --> 00:09:12,880 Speaker 2: He went in there, and you guys, yeah, I'm just 180 00:09:12,880 --> 00:09:14,320 Speaker 2: talking to a whole bunch of you guys. You know, 181 00:09:14,400 --> 00:09:16,480 Speaker 2: it's like, holy cow, but you broke your leg on 182 00:09:16,520 --> 00:09:17,240 Speaker 2: a flagpole. 183 00:09:17,440 --> 00:09:20,720 Speaker 3: Yeah, yeah, my shoe got caught on the flagpole. Actually 184 00:09:20,800 --> 00:09:23,400 Speaker 3: would kind of maybe fall a little harder, but yeah, 185 00:09:23,480 --> 00:09:23,960 Speaker 3: it sucked. 186 00:09:25,000 --> 00:09:29,839 Speaker 2: Holy cow. Okay, so you've gone through that, You've been 187 00:09:29,880 --> 00:09:32,880 Speaker 2: all over the world. You're like, okay, it's time for 188 00:09:32,920 --> 00:09:35,360 Speaker 2: me to start transitioning out. You've made it to the top. 189 00:09:35,440 --> 00:09:37,720 Speaker 2: You're sergeant major, right, You're just not sergeant major of 190 00:09:37,800 --> 00:09:39,600 Speaker 2: like the Army. Right, there's like a little bit more 191 00:09:39,679 --> 00:09:42,280 Speaker 2: up there, but sergeant major, command sergeant major. But still 192 00:09:42,480 --> 00:09:45,640 Speaker 2: you're at the top. You're just going there. And now 193 00:09:45,880 --> 00:09:47,840 Speaker 2: where you at the top of today? What are you 194 00:09:47,920 --> 00:09:50,920 Speaker 2: doing and how did that transition happen? Yeah? 195 00:09:50,960 --> 00:09:55,800 Speaker 3: So you know where whenever you're in group in special Forces, 196 00:09:55,800 --> 00:10:00,920 Speaker 3: you're traveling a lot, and especially before phones and tablets, 197 00:10:00,960 --> 00:10:05,359 Speaker 3: you know you brought a bucket of DVDs or before that, vhs, 198 00:10:05,800 --> 00:10:08,280 Speaker 3: and I always showed a box of books because they've 199 00:10:08,320 --> 00:10:10,839 Speaker 3: gone for six or eight months. I said, Okay, I'm 200 00:10:10,840 --> 00:10:12,960 Speaker 3: gonna read some professional do in the books and my 201 00:10:13,200 --> 00:10:17,120 Speaker 3: some fun books, fantasy, science, picture, military, thriller, some business 202 00:10:17,160 --> 00:10:19,559 Speaker 3: books and these are this is my goal. And I 203 00:10:19,640 --> 00:10:21,360 Speaker 3: go to Barnes and Nobles a couple of weeks before 204 00:10:21,400 --> 00:10:23,320 Speaker 3: and buy a bunch before you get them on kindle. 205 00:10:23,400 --> 00:10:25,920 Speaker 3: Right now, everything's on my kindle, and I just love 206 00:10:25,960 --> 00:10:28,319 Speaker 3: to read, right, And so I knew I needed to agree. 207 00:10:28,320 --> 00:10:30,200 Speaker 3: Before I got out. I got a history degree like 208 00:10:30,240 --> 00:10:33,400 Speaker 3: fifteen years in and then I tried to get a 209 00:10:33,480 --> 00:10:36,559 Speaker 3: master's in international relations. I finished about halfway. I was like, 210 00:10:36,559 --> 00:10:38,240 Speaker 3: what am we gonna do with this? And I tried 211 00:10:38,240 --> 00:10:39,720 Speaker 3: to get an MBA and I said, what am I 212 00:10:39,720 --> 00:10:41,439 Speaker 3: gonna do this? I don't really want to do that, 213 00:10:42,040 --> 00:10:46,040 Speaker 3: and so then I found a creative writing master's program. 214 00:10:46,440 --> 00:10:49,640 Speaker 3: So that's what I did, and I got my masters 215 00:10:49,679 --> 00:10:53,280 Speaker 3: a couple of years before I got out. And that's 216 00:10:53,280 --> 00:10:54,200 Speaker 3: what I thought I was gonna do. 217 00:10:54,200 --> 00:10:54,400 Speaker 2: Write. 218 00:10:54,400 --> 00:10:57,360 Speaker 3: I thought I was gonna write books. What happened was 219 00:10:58,600 --> 00:11:03,199 Speaker 3: I got divorced. I hiked across Spain during during my 220 00:11:03,320 --> 00:11:08,599 Speaker 3: terminal leave and I met my current wife. And I 221 00:11:10,400 --> 00:11:13,000 Speaker 3: also got an email while I was walking hiking across 222 00:11:13,040 --> 00:11:16,439 Speaker 3: Spain on my phone and said, hey, we're looking to 223 00:11:16,480 --> 00:11:19,440 Speaker 3: train people how to be editors in our story grid 224 00:11:19,520 --> 00:11:21,960 Speaker 3: system is what I what I ended up training under. 225 00:11:22,440 --> 00:11:24,280 Speaker 3: And I said, well that probably helps me, right, this 226 00:11:24,400 --> 00:11:27,640 Speaker 3: sounds like a thing I should do, and it's all 227 00:11:27,720 --> 00:11:30,480 Speaker 3: coming together, and I signed up and I went there 228 00:11:30,520 --> 00:11:33,600 Speaker 3: on my terminal leaves. As I got back and I 229 00:11:33,640 --> 00:11:36,760 Speaker 3: got certified as this editor, which you know, kind of 230 00:11:37,160 --> 00:11:39,600 Speaker 3: helped me with my MFA. Creative writing kind of merged together, 231 00:11:40,280 --> 00:11:42,440 Speaker 3: and I started editing books as we went into COVID, 232 00:11:42,559 --> 00:11:44,840 Speaker 3: which was when everyone started writing books because they didn't 233 00:11:44,880 --> 00:11:45,719 Speaker 3: leave their house. 234 00:11:46,120 --> 00:11:49,800 Speaker 2: Right opportune time, right strike while it's hot. 235 00:11:49,880 --> 00:11:53,319 Speaker 3: Yep. So I did that for a while. I started 236 00:11:53,360 --> 00:11:57,199 Speaker 3: reconnecting with my military buddy Scott Man. I helped him. 237 00:11:57,320 --> 00:11:58,839 Speaker 3: We were working on a book together. 238 00:11:58,679 --> 00:12:01,800 Speaker 2: With Operation Pineapple Express, Right is that what we're talking about? 239 00:12:03,280 --> 00:12:04,880 Speaker 2: Oh yeah, right above your head yep. 240 00:12:05,040 --> 00:12:07,800 Speaker 3: So so we were working a different book first though 241 00:12:07,840 --> 00:12:10,800 Speaker 3: for like a year. In fact, the rem that the 242 00:12:10,840 --> 00:12:12,800 Speaker 3: rem that that book changed a couple of times, but 243 00:12:12,960 --> 00:12:16,040 Speaker 3: his next books is coming out later this year. Uh. 244 00:12:17,120 --> 00:12:18,959 Speaker 3: I think it's called I think at The final title 245 00:12:19,040 --> 00:12:23,920 Speaker 3: is no One's Coming to Save You, a book about 246 00:12:24,120 --> 00:12:26,640 Speaker 3: how green bereays get shipped done or something like that. 247 00:12:27,520 --> 00:12:30,360 Speaker 2: Self rescue baby, Yeah, what's coming to save us? 248 00:12:30,880 --> 00:12:32,920 Speaker 3: So we worked on that for a while and then 249 00:12:32,960 --> 00:12:38,560 Speaker 3: Operation Pinpal Express, the Afghan evacuation happened. He was part 250 00:12:38,600 --> 00:12:40,800 Speaker 3: of the He started Operation Pipal Express to get this 251 00:12:40,840 --> 00:12:42,960 Speaker 3: guy in a zomba out of Afghanistan who was a 252 00:12:43,000 --> 00:12:46,120 Speaker 3: soft afghanis soft guy who went through the American Green 253 00:12:46,120 --> 00:12:51,080 Speaker 3: Break course. And then he rowed more fat into helping 254 00:12:51,320 --> 00:12:53,040 Speaker 3: get a bunch of other bunch of others. I don't 255 00:12:53,080 --> 00:12:55,000 Speaker 3: know the final numbers, you know, a couple of hundred 256 00:12:55,480 --> 00:12:59,400 Speaker 3: out through the Gate Abby Gate and till it blew up, obviously. 257 00:12:59,840 --> 00:13:02,800 Speaker 3: And then about a month later he got a book 258 00:13:02,800 --> 00:13:06,200 Speaker 3: deal from Simon and Schuster and he said, hey, I 259 00:13:06,240 --> 00:13:08,680 Speaker 3: want you. I need your help. And I said, sure, 260 00:13:08,679 --> 00:13:09,760 Speaker 3: what do you mean to do? It's like I need 261 00:13:09,800 --> 00:13:12,400 Speaker 3: to do star major stuff. I need you to organize 262 00:13:12,440 --> 00:13:17,760 Speaker 3: and accountability and write and edit and do everything all 263 00:13:17,800 --> 00:13:18,880 Speaker 3: the coordinations and stuff. 264 00:13:19,080 --> 00:13:23,000 Speaker 2: Do everything sergeant major stuff. Do everything he's got. 265 00:13:23,120 --> 00:13:25,240 Speaker 3: He's got a business, he's got a run, he had 266 00:13:25,240 --> 00:13:28,040 Speaker 3: a partner. I love it, and so he couldn't spend 267 00:13:28,200 --> 00:13:30,480 Speaker 3: all his time on it, and he did take time 268 00:13:30,520 --> 00:13:32,920 Speaker 3: off to do it, but I was helping him tweak it, 269 00:13:33,280 --> 00:13:35,720 Speaker 3: you know, along the way. And we got some we 270 00:13:35,800 --> 00:13:38,760 Speaker 3: got some bad deadlines. When you sign a contract to 271 00:13:39,160 --> 00:13:42,600 Speaker 3: you know, with these publishing companies, usually you're like, this 272 00:13:42,640 --> 00:13:44,240 Speaker 3: is what I'm going to turn into you and they're 273 00:13:44,280 --> 00:13:45,920 Speaker 3: like great, And if they give you an advance of 274 00:13:46,040 --> 00:13:47,920 Speaker 3: like we'll pay you one third upfront, we'll pay you 275 00:13:48,000 --> 00:13:49,640 Speaker 3: one third when you give us the first draft, and 276 00:13:49,640 --> 00:13:51,559 Speaker 3: we'll pay you one third when is published or something 277 00:13:51,600 --> 00:13:54,760 Speaker 3: like that. Every contract's different. And we got down to 278 00:13:54,800 --> 00:13:56,720 Speaker 3: the wire where it was like thirty days before it's 279 00:13:56,720 --> 00:14:00,440 Speaker 3: tuo and we're only halfway finished. Because I that is 280 00:14:00,440 --> 00:14:02,800 Speaker 3: our major, and I was like, hey, Accountability, do five 281 00:14:02,880 --> 00:14:05,080 Speaker 3: chapters this week, and he'd give me two and I'm like, 282 00:14:05,080 --> 00:14:07,960 Speaker 3: hey man, we're following behind. And then finally he's like, hey, 283 00:14:07,960 --> 00:14:09,839 Speaker 3: we have to ask for an extension. I was like, 284 00:14:09,880 --> 00:14:11,839 Speaker 3: I don't know a thing about that. That's your that's 285 00:14:11,880 --> 00:14:15,079 Speaker 3: your deal, and when when they asked for an extension. 286 00:14:15,280 --> 00:14:17,839 Speaker 3: The guy was like, we can do that, but here's 287 00:14:17,840 --> 00:14:20,160 Speaker 3: how it goes. You know, we were gonna get it 288 00:14:20,440 --> 00:14:22,800 Speaker 3: March thirtieth, and then we were gonna look at it 289 00:14:22,840 --> 00:14:24,520 Speaker 3: and give it back to you to do reviews, and 290 00:14:24,560 --> 00:14:26,240 Speaker 3: then you were gonna get we were going to have 291 00:14:26,520 --> 00:14:28,840 Speaker 3: a third draft, and by then we were gonna have 292 00:14:28,880 --> 00:14:30,720 Speaker 3: the cover and we're gonna have format it, we're gonna 293 00:14:30,720 --> 00:14:32,520 Speaker 3: have the marketing team go, and then we're going to 294 00:14:32,640 --> 00:14:36,120 Speaker 3: launch on August fifteenth. If we give an extension, all 295 00:14:36,240 --> 00:14:39,160 Speaker 3: those dates are screwed up, and we already have books 296 00:14:39,400 --> 00:14:41,440 Speaker 3: that are going to do stuff after years that we 297 00:14:41,520 --> 00:14:44,280 Speaker 3: planned and we can't move those. So now your book 298 00:14:44,280 --> 00:14:46,360 Speaker 3: gets moved to the end. We won't get published till December. 299 00:14:46,520 --> 00:14:49,040 Speaker 3: So we'll get published in August when in the the 300 00:14:49,440 --> 00:14:54,440 Speaker 3: annually the the annual day, the you know, the a 301 00:14:54,520 --> 00:14:56,760 Speaker 3: year after the day of the evacuation, which is when 302 00:14:56,760 --> 00:14:59,000 Speaker 3: of the best marketings for it. And so we're going 303 00:14:59,040 --> 00:15:01,560 Speaker 3: to miss that big day and you're not going to 304 00:15:01,640 --> 00:15:04,680 Speaker 3: get your the rest of your bonuses because you missed 305 00:15:04,720 --> 00:15:08,440 Speaker 3: your deadline. And so he hung up, and Scott's like, hey, 306 00:15:08,480 --> 00:15:11,280 Speaker 3: let's uh let's go. And so we knocked the rest 307 00:15:11,280 --> 00:15:13,840 Speaker 3: of the half books like they turned in the day before, 308 00:15:13,920 --> 00:15:16,240 Speaker 3: I think, and uh, and it was a mess. 309 00:15:18,320 --> 00:15:23,040 Speaker 2: Look at the power of motivation, right Like here we 310 00:15:23,080 --> 00:15:26,120 Speaker 2: are kind of slugging along trying to get things done. 311 00:15:26,240 --> 00:15:28,440 Speaker 2: All of a sudden, here's the fire under your ass 312 00:15:28,720 --> 00:15:30,240 Speaker 2: and you're like, I got to get this done. And 313 00:15:30,280 --> 00:15:32,360 Speaker 2: what do you want? What what happened? You guys got 314 00:15:32,360 --> 00:15:36,320 Speaker 2: it done right? So it could have got done, could 315 00:15:36,360 --> 00:15:38,520 Speaker 2: have got three days, three three a week, four a week, 316 00:15:38,560 --> 00:15:40,280 Speaker 2: but all of a sudden at the last. Some people 317 00:15:40,320 --> 00:15:43,200 Speaker 2: work better when it's like right at test time. Let's 318 00:15:43,200 --> 00:15:46,160 Speaker 2: talk about my daughter for a second graduation high school. 319 00:15:46,280 --> 00:15:49,040 Speaker 2: She's kicking butt, she's graduating early, but all of a sudden, 320 00:15:49,040 --> 00:15:50,720 Speaker 2: she's like, I'm doing so good. I'm gonna slow down 321 00:15:50,760 --> 00:15:52,680 Speaker 2: a little bit and maybe like do some things during 322 00:15:52,720 --> 00:15:54,840 Speaker 2: school which I should go to school. And then all 323 00:15:54,840 --> 00:15:56,360 Speaker 2: of a sudden, like, oh, hey, you're down a quarter 324 00:15:56,400 --> 00:15:58,840 Speaker 2: of a credit and it's like, what are you doing? 325 00:15:58,880 --> 00:16:01,320 Speaker 2: And she's sitting there doing package it's and like essays 326 00:16:01,320 --> 00:16:04,960 Speaker 2: and submissions and counselor cons It's like, what are you doing? 327 00:16:05,360 --> 00:16:06,920 Speaker 2: You know? I feel it? I feel it. It's just 328 00:16:06,920 --> 00:16:09,680 Speaker 2: like deadlines, deadlines, deadlines, and those of us that are 329 00:16:09,760 --> 00:16:13,640 Speaker 2: not good at deadlines, Boy, make sure you're signing the 330 00:16:13,680 --> 00:16:15,720 Speaker 2: contract that works for you if you can't handle the 331 00:16:15,760 --> 00:16:17,200 Speaker 2: deadline that's about to be presented. 332 00:16:17,280 --> 00:16:19,000 Speaker 3: That's the moral I tell That's why I tell everybody. 333 00:16:19,040 --> 00:16:21,720 Speaker 3: They're like, hey, can you help me get a book deal? 334 00:16:21,760 --> 00:16:23,120 Speaker 3: And I'm like, you're the only one that can to 335 00:16:23,160 --> 00:16:24,960 Speaker 3: help yourself get a book. Go. I can help you 336 00:16:25,000 --> 00:16:28,160 Speaker 3: write copy, to get an agent, to apply to a 337 00:16:28,200 --> 00:16:30,840 Speaker 3: publishing company. I can help you do that, But your 338 00:16:30,840 --> 00:16:33,800 Speaker 3: book stands on its own, your concept stands on its own, 339 00:16:34,120 --> 00:16:35,760 Speaker 3: and then when you get to them to the deal, 340 00:16:36,320 --> 00:16:38,720 Speaker 3: you need to figure out if that's really something you like. 341 00:16:38,960 --> 00:16:42,440 Speaker 3: I didn't retire like that last month. Well, for the 342 00:16:42,480 --> 00:16:44,920 Speaker 3: first two months I was still working fifty hour weeks. 343 00:16:44,960 --> 00:16:46,320 Speaker 3: I was like one, am I back in the army. 344 00:16:46,520 --> 00:16:49,480 Speaker 3: But that last month I must have been working eighty 345 00:16:49,520 --> 00:16:51,440 Speaker 3: hour weeks or something that felt like it anymore. I 346 00:16:51,560 --> 00:16:53,240 Speaker 3: was working my butt off to get it done. 347 00:16:54,760 --> 00:16:58,360 Speaker 2: Wow. And so what about you? What about a book 348 00:16:58,400 --> 00:17:00,440 Speaker 2: just straight from you? From you? You know, I know 349 00:17:00,480 --> 00:17:03,000 Speaker 2: you're reading and editing and copying, and you have a 350 00:17:03,040 --> 00:17:05,080 Speaker 2: partner that helps you do that stuff. But what about you? 351 00:17:05,119 --> 00:17:07,320 Speaker 2: Do you have something specific that we could talk about? 352 00:17:07,320 --> 00:17:07,800 Speaker 2: A book? 353 00:17:08,359 --> 00:17:11,399 Speaker 3: So I got a couple of things. Let's let's talk. 354 00:17:11,640 --> 00:17:14,359 Speaker 3: I do have a book that I'm working on, but 355 00:17:15,760 --> 00:17:17,760 Speaker 3: I don't have a book out yet. I've been I've 356 00:17:17,760 --> 00:17:21,639 Speaker 3: probably been doing this stuff for I mean as my 357 00:17:21,720 --> 00:17:24,520 Speaker 3: full job after I got out, probably six or seven 358 00:17:24,600 --> 00:17:27,400 Speaker 3: years now. Before that, after I got my master's, I 359 00:17:27,440 --> 00:17:29,080 Speaker 3: was doing some stuff on the side while I was 360 00:17:29,080 --> 00:17:33,000 Speaker 3: still in the military. But so I've been ghost writing. 361 00:17:33,560 --> 00:17:35,600 Speaker 3: I got the fact I'm working on four books right 362 00:17:35,640 --> 00:17:39,280 Speaker 3: now that I'm ghostwriting. I do book coaching, which is 363 00:17:39,320 --> 00:17:41,840 Speaker 3: like someone comes to me with a concept and I'm like, 364 00:17:41,920 --> 00:17:43,440 Speaker 3: and they say, how do I how do I make 365 00:17:43,440 --> 00:17:46,360 Speaker 3: a how do I make a plan this out? How 366 00:17:46,359 --> 00:17:48,240 Speaker 3: do I make an outline? How do I make this 367 00:17:48,280 --> 00:17:53,080 Speaker 3: a compelling story? Where do I start? I also take 368 00:17:53,359 --> 00:17:57,800 Speaker 3: full managecripts. I finished my third draft. My mom read 369 00:17:57,840 --> 00:18:00,760 Speaker 3: it and then she said she loved it. I want 370 00:18:00,800 --> 00:18:02,720 Speaker 3: to get a professional look at it, and so they'll 371 00:18:02,720 --> 00:18:04,359 Speaker 3: send me that and I'll and I'll look at it 372 00:18:04,400 --> 00:18:07,199 Speaker 3: and I'll take their I usually send thirty five pages 373 00:18:07,240 --> 00:18:10,359 Speaker 3: back and say look, man, this is this is great. 374 00:18:10,960 --> 00:18:14,720 Speaker 3: This could be better. The whole character arc could be 375 00:18:14,800 --> 00:18:16,960 Speaker 3: changed a little bit to tweak a little bit and 376 00:18:17,080 --> 00:18:19,159 Speaker 3: be a lot better. And here's some suggestions on how 377 00:18:19,200 --> 00:18:21,920 Speaker 3: to do that. So those are the three things I 378 00:18:22,280 --> 00:18:24,520 Speaker 3: mainly do. Probably about fifty percent of the people I 379 00:18:24,560 --> 00:18:28,840 Speaker 3: work with our military ex military veteran of some sort. 380 00:18:29,359 --> 00:18:32,400 Speaker 3: I just wrote a memoir for a Vietnam vet who 381 00:18:32,880 --> 00:18:37,200 Speaker 3: flew sky raiders in Vietnam, you know, help helping a 382 00:18:37,200 --> 00:18:39,040 Speaker 3: lot of the Green berets down there. It was a 383 00:18:39,119 --> 00:18:41,959 Speaker 3: really great experience. The guys like eighty five or something. 384 00:18:42,520 --> 00:18:45,320 Speaker 3: And he after he got out, he started a billion 385 00:18:45,320 --> 00:18:48,720 Speaker 3: dollar gas station business and a bunch of other things, 386 00:18:49,240 --> 00:18:51,680 Speaker 3: and he just wanted a memoir written about his life. 387 00:18:51,720 --> 00:18:53,240 Speaker 3: And we worked on it for about a year and 388 00:18:53,240 --> 00:18:55,080 Speaker 3: a half. It just it should It should come out 389 00:18:55,119 --> 00:19:01,840 Speaker 3: of Amazon like next year. It's it's it's called uh 390 00:19:01,880 --> 00:19:02,640 Speaker 3: I got it right here. 391 00:19:04,160 --> 00:19:05,320 Speaker 2: Yeah, let's let's pitch it. 392 00:19:05,720 --> 00:19:09,639 Speaker 3: Yeah, called life in the fast Lane. He was also 393 00:19:09,880 --> 00:19:13,960 Speaker 3: he also he also raced commercially complaint planes in the 394 00:19:14,080 --> 00:19:17,880 Speaker 3: Nevada and he blew his hand off, not in moar, 395 00:19:18,400 --> 00:19:20,760 Speaker 3: he blew his hand offs messing with his plane and 396 00:19:20,840 --> 00:19:23,720 Speaker 3: something defected and he blew his hand off and he 397 00:19:24,560 --> 00:19:28,080 Speaker 3: had his big toes put up where his fingers are. 398 00:19:29,160 --> 00:19:33,880 Speaker 3: And while he was healing, he was still that year, 399 00:19:34,040 --> 00:19:36,960 Speaker 3: he still wanted to race, and so he had to 400 00:19:36,960 --> 00:19:38,719 Speaker 3: get some guys, had to come down and check them 401 00:19:38,720 --> 00:19:41,600 Speaker 3: out so make sure he went the safety violation. And 402 00:19:41,800 --> 00:19:44,320 Speaker 3: they got in the back seat and he's he's flying 403 00:19:44,359 --> 00:19:46,960 Speaker 3: and they're like, well, I mean you're okay to do this. 404 00:19:47,040 --> 00:19:50,120 Speaker 3: He's like yeah, yeah, yeah, he's flying basically with one hand, 405 00:19:50,119 --> 00:19:52,040 Speaker 3: like he's got the throttle and he's got the thing, 406 00:19:52,320 --> 00:19:56,159 Speaker 3: and it's like, you know, he's and they're like this safe, 407 00:19:56,280 --> 00:20:00,000 Speaker 3: like shut up, and then they they land. He's like, 408 00:20:00,160 --> 00:20:03,359 Speaker 3: that was amazing. I've never seen anything like that in 409 00:20:03,359 --> 00:20:05,439 Speaker 3: my life. And they're like, but I don't know if 410 00:20:05,480 --> 00:20:09,640 Speaker 3: I can like as goodwill and good Will sign off 411 00:20:09,680 --> 00:20:12,080 Speaker 3: on you as being safe. He's like, did I did 412 00:20:12,119 --> 00:20:14,159 Speaker 3: I meet all your checklists? He's like, well, yeah, but 413 00:20:14,240 --> 00:20:18,000 Speaker 3: you only have one hand. He's like, did a metric checklist? 414 00:20:18,080 --> 00:20:20,240 Speaker 3: You know you don't want to be sue you'd be 415 00:20:20,400 --> 00:20:23,360 Speaker 3: checking yes. And then he flew and he didn't win. 416 00:20:23,560 --> 00:20:25,400 Speaker 3: He didn't win that year. I think he came fifth 417 00:20:25,480 --> 00:20:29,320 Speaker 3: or sixth and his in his cracket. But but he 418 00:20:29,359 --> 00:20:31,119 Speaker 3: went on to fly later on, after I got the 419 00:20:31,119 --> 00:20:34,120 Speaker 3: operation and everything, he went on to fly. He's still flying, well, 420 00:20:34,600 --> 00:20:37,560 Speaker 3: he's still flying, but he flies with people now because 421 00:20:38,040 --> 00:20:39,920 Speaker 3: after you turn over eighty five, I think they won't 422 00:20:40,000 --> 00:20:42,680 Speaker 3: let you fly by yourself anymore for obvious reasons. 423 00:20:43,600 --> 00:20:45,760 Speaker 2: Sounds like a movie, dude, Dude. 424 00:20:45,560 --> 00:20:47,440 Speaker 3: I told him we needed to write, we needed to 425 00:20:47,960 --> 00:20:49,840 Speaker 3: figure out how to make this into a movie. We're 426 00:20:49,840 --> 00:20:52,320 Speaker 3: thinking of, well, I'll talk to me about it again. 427 00:20:53,040 --> 00:20:55,520 Speaker 2: But it reminds me of the World's Fastest Indian, which 428 00:20:55,560 --> 00:20:57,959 Speaker 2: I was in, which is about an older guy that 429 00:20:58,000 --> 00:20:59,919 Speaker 2: goes out to the Utah Salt Flats and racist his 430 00:21:00,040 --> 00:21:03,440 Speaker 2: Indian motorcycle and breaks the land speed record. But he's like, oh, 431 00:21:03,640 --> 00:21:05,600 Speaker 2: where are these tires? From the safety guy, He's like, 432 00:21:05,600 --> 00:21:07,800 Speaker 2: I carved him with my knife. He's like, what is this? 433 00:21:08,040 --> 00:21:10,320 Speaker 2: Is this a cork? He's like, yeah, from a brandy bottle. 434 00:21:10,320 --> 00:21:12,040 Speaker 2: It's in his gas tank. He's like, what the hell 435 00:21:12,080 --> 00:21:13,840 Speaker 2: are we gonna let you race? And he wound up 436 00:21:13,840 --> 00:21:16,160 Speaker 2: breaking the land speed record, right, And what a great 437 00:21:16,160 --> 00:21:18,000 Speaker 2: movie to be a part of. I was really happy 438 00:21:18,000 --> 00:21:20,960 Speaker 2: to be just the feature. I was a featured extra 439 00:21:21,200 --> 00:21:23,840 Speaker 2: as an official who said driver safety meeting in two 440 00:21:23,840 --> 00:21:26,000 Speaker 2: minutes in the background, and so you know, and then 441 00:21:26,119 --> 00:21:28,240 Speaker 2: when they're doing the whole checkup, you know, I have 442 00:21:28,280 --> 00:21:31,320 Speaker 2: a clipboard and I got my pencil and no hair right, 443 00:21:31,640 --> 00:21:33,920 Speaker 2: nothing at all. I look like babyface rat and I'm 444 00:21:33,920 --> 00:21:35,800 Speaker 2: like just marking down. When he's like, is this a 445 00:21:35,800 --> 00:21:38,240 Speaker 2: brandy bottle? He's like, what are these? Did you cut 446 00:21:38,280 --> 00:21:40,840 Speaker 2: these with your tires? So we filmed that for seven 447 00:21:40,880 --> 00:21:42,479 Speaker 2: days out on the salt Flats. I gotta work with 448 00:21:42,480 --> 00:21:46,800 Speaker 2: Tony Sir Anthony Hopkins, really great guy. He's like, he's like, 449 00:21:46,840 --> 00:21:49,120 Speaker 2: what's your name? I said, it's Aaron. He's like, say 450 00:21:49,160 --> 00:21:51,000 Speaker 2: it one more time to me. I won't forget it. 451 00:21:51,040 --> 00:21:53,720 Speaker 2: It's like, it's Aaron. He's like, I'm Tony. So the 452 00:21:53,760 --> 00:21:56,199 Speaker 2: whole time we're sitting there, what's up right? And then 453 00:21:56,240 --> 00:21:58,240 Speaker 2: the scene happens and one of the actors in the 454 00:21:58,280 --> 00:22:01,359 Speaker 2: scene kept forgetting his lines. Dude just kept forgetting it 455 00:22:01,400 --> 00:22:04,080 Speaker 2: and blowing it off and laughing about it, and Tony's like, 456 00:22:04,080 --> 00:22:06,600 Speaker 2: what's your motivation? He asked the actor, what's your motivation? 457 00:22:06,680 --> 00:22:09,240 Speaker 2: In the scene, right now. He's like, listen, I got 458 00:22:09,320 --> 00:22:11,520 Speaker 2: the part, I got the script. I flew here, I'm 459 00:22:11,520 --> 00:22:13,240 Speaker 2: gonna fly home and there's gonna be a paycheck in 460 00:22:13,280 --> 00:22:16,040 Speaker 2: my mailbox. That's what he told Tony. And Tony looks 461 00:22:16,040 --> 00:22:18,680 Speaker 2: at me and he goes it was Aaron right. It's 462 00:22:18,680 --> 00:22:21,959 Speaker 2: like Tony right, It's like, bro, give me the dialogue. 463 00:22:22,000 --> 00:22:25,359 Speaker 2: Like Tony puts everything into his you know, he's like, 464 00:22:25,359 --> 00:22:27,280 Speaker 2: what are you doing in the scene to me, dude, 465 00:22:27,440 --> 00:22:31,919 Speaker 2: do you know I have an Academy award Now that 466 00:22:32,040 --> 00:22:35,120 Speaker 2: reminds me of of your eighty five year old one 467 00:22:35,160 --> 00:22:37,800 Speaker 2: handed pilot friend, you know, like air pirates are something 468 00:22:37,880 --> 00:22:39,359 Speaker 2: I don't know. That's awesome. 469 00:22:39,400 --> 00:22:42,159 Speaker 3: He's awesome, and he just like flew to Africa. He's 470 00:22:42,200 --> 00:22:46,240 Speaker 3: still flying around with his family's playing this stuff. But yeah, 471 00:22:46,240 --> 00:22:48,440 Speaker 3: so fifty percent of the guys I work with their military, 472 00:22:48,920 --> 00:22:50,159 Speaker 3: you know, they come to me all the time. Like, 473 00:22:50,640 --> 00:22:53,399 Speaker 3: I just finished another one. It was what it was. 474 00:22:53,480 --> 00:22:55,000 Speaker 3: It just came out. That was the name of the book. 475 00:22:55,160 --> 00:22:57,880 Speaker 3: Was what it was by Dan Pace. Daniel Pace, and 476 00:22:58,000 --> 00:22:59,800 Speaker 3: uh it was it was about his time in a 477 00:22:59,840 --> 00:23:01,760 Speaker 3: round and he was a Green Beret too, but before 478 00:23:01,800 --> 00:23:04,399 Speaker 3: he was a Green Beray. He was he was in 479 00:23:04,480 --> 00:23:07,080 Speaker 3: the cab unit and they went to Iraq and he 480 00:23:07,280 --> 00:23:10,200 Speaker 3: he just wanted to tell a story because he didn't 481 00:23:10,240 --> 00:23:12,200 Speaker 3: feel like the stories that were coming out were telling 482 00:23:12,240 --> 00:23:14,360 Speaker 3: the story that he lived. So he wanted to tell 483 00:23:14,400 --> 00:23:17,800 Speaker 3: his story about uh, you know, working working in through 484 00:23:18,040 --> 00:23:22,800 Speaker 3: through with and UH the the uh the Iraqi you know, 485 00:23:23,080 --> 00:23:25,520 Speaker 3: UH leadership and a village that he was working with 486 00:23:25,680 --> 00:23:28,000 Speaker 3: or in a city that he was working in. So 487 00:23:28,240 --> 00:23:30,120 Speaker 3: that's so we worked through that. But the big thing 488 00:23:30,160 --> 00:23:33,439 Speaker 3: with that is, right, it's all about your verbiage, the 489 00:23:33,520 --> 00:23:36,040 Speaker 3: vocabulary you're using. Are you how are you going to 490 00:23:36,119 --> 00:23:38,879 Speaker 3: present that to people who aren't military, who aren't going 491 00:23:38,880 --> 00:23:41,280 Speaker 3: to understand what you're talking about. And then it's also 492 00:23:41,320 --> 00:23:45,840 Speaker 3: writing really compelling scenes, like starting your scene with something 493 00:23:45,880 --> 00:23:48,760 Speaker 3: that the first sentence of every scene of every chapter 494 00:23:49,440 --> 00:23:52,080 Speaker 3: captures the hooks the audience with a bunch of questions 495 00:23:52,119 --> 00:23:56,639 Speaker 3: to where I went, like today was today was hell? Okay, 496 00:23:56,680 --> 00:23:58,680 Speaker 3: that's a great start, Right, that's a good sentence, like 497 00:23:58,720 --> 00:24:00,720 Speaker 3: why is it help? Where the hell is he? Who 498 00:24:00,800 --> 00:24:02,800 Speaker 3: is this guy? You know you're asking all these questions. 499 00:24:02,840 --> 00:24:05,280 Speaker 3: The more questions you can get the reader to ask, 500 00:24:05,960 --> 00:24:07,760 Speaker 3: that he's going to read the chapter, he's going to 501 00:24:07,800 --> 00:24:09,760 Speaker 3: figure it out, right, and then if you end the 502 00:24:09,840 --> 00:24:12,280 Speaker 3: chapter with another hook, he's like, but that wasn't my 503 00:24:12,320 --> 00:24:15,080 Speaker 3: worst day, or you know, just as an example, oh yeah, 504 00:24:15,119 --> 00:24:16,840 Speaker 3: well what what what worse? 505 00:24:17,119 --> 00:24:18,000 Speaker 2: What could be worse for that? 506 00:24:18,760 --> 00:24:20,679 Speaker 3: The idea is you hook them so that it becomes 507 00:24:20,680 --> 00:24:22,520 Speaker 3: that one and you're sitting in your bed and you're reading. 508 00:24:22,520 --> 00:24:23,840 Speaker 3: It's like, I'm just gonna read another chapter. It's like, 509 00:24:23,880 --> 00:24:26,400 Speaker 3: oh shit, what worse could happen? It's like and then 510 00:24:26,440 --> 00:24:28,359 Speaker 3: you know, then you get another hook and you're like, ohit, 511 00:24:28,359 --> 00:24:30,639 Speaker 3: I gotta read this chapter first, you know. And that's 512 00:24:30,680 --> 00:24:33,840 Speaker 3: the idea. So a good example of this is there's 513 00:24:33,880 --> 00:24:37,960 Speaker 3: an article, overally old article about Anne Rice Interview with 514 00:24:38,000 --> 00:24:41,480 Speaker 3: a Vampire. All those horror books, right, and uh, she 515 00:24:41,560 --> 00:24:43,720 Speaker 3: wrote Interview with Vampire and she couldn't get anyone to 516 00:24:43,720 --> 00:24:46,280 Speaker 3: buy the damn thing. And everyone's like it's not compelling, 517 00:24:46,359 --> 00:24:48,280 Speaker 3: is enough? It's not exciting, and she's like, I'm tired 518 00:24:48,320 --> 00:24:51,639 Speaker 3: of these these these responses. I'm going to write a 519 00:24:51,640 --> 00:24:55,399 Speaker 3: hook on every damn page and when they turn the page, 520 00:24:55,440 --> 00:24:59,400 Speaker 3: they can't stop but read the whole page before they I. 521 00:24:59,359 --> 00:25:01,640 Speaker 2: Just wrote, here, hook them every single page. 522 00:25:01,680 --> 00:25:03,119 Speaker 3: I'm gonna do it for every single page. So she 523 00:25:03,200 --> 00:25:05,640 Speaker 3: wrote it, and then she got accepted, right, and they 524 00:25:05,680 --> 00:25:09,119 Speaker 3: made it hardback and it sold like hotcakes. And then 525 00:25:09,160 --> 00:25:11,439 Speaker 3: when the paperback verst usually the paperback takes a year 526 00:25:11,480 --> 00:25:13,600 Speaker 3: or so to come out, right, so the paperback comes 527 00:25:13,640 --> 00:25:15,959 Speaker 3: this before digital books. Right now, digital books is all 528 00:25:15,960 --> 00:25:18,480 Speaker 3: screwed up. But if you do it for the chapter 529 00:25:18,520 --> 00:25:20,199 Speaker 3: to see, at least you're in the right direction. But 530 00:25:20,800 --> 00:25:24,040 Speaker 3: her case, when it came out in paperback, the formatting 531 00:25:24,160 --> 00:25:26,600 Speaker 3: was not the same as a hardback, so the hooks 532 00:25:26,640 --> 00:25:29,280 Speaker 3: weren't at the top of every page anymore, and that 533 00:25:29,359 --> 00:25:32,439 Speaker 3: paperbacks weren't selling very well. And the publishers were like, 534 00:25:32,840 --> 00:25:35,160 Speaker 3: I don't know what happened. She's like, I'll see what happened. 535 00:25:35,200 --> 00:25:37,760 Speaker 3: You screwed up my books because I wrote a hook 536 00:25:37,800 --> 00:25:40,040 Speaker 3: on every page, and now there's not a hook on 537 00:25:40,080 --> 00:25:43,560 Speaker 3: every page because then now it's the formatting is all weird. 538 00:25:43,760 --> 00:25:48,040 Speaker 3: So they released these large paperback versions so that there's 539 00:25:48,080 --> 00:25:51,040 Speaker 3: a hook on every page again, and she sold a 540 00:25:51,080 --> 00:25:54,080 Speaker 3: lot more books. So I don't know if that's urban legend, 541 00:25:54,240 --> 00:25:56,080 Speaker 3: but it's a really good story and it makes sense, 542 00:25:56,400 --> 00:25:57,800 Speaker 3: so I tell it whenever I can. 543 00:26:00,119 --> 00:26:02,040 Speaker 2: I talked to so many folks who write books and 544 00:26:02,440 --> 00:26:04,600 Speaker 2: you know, and these publishers who asked me to get 545 00:26:04,640 --> 00:26:06,639 Speaker 2: their authors on all the time. And one of them 546 00:26:06,680 --> 00:26:08,000 Speaker 2: is like, hey, rad, let us know if you ever 547 00:26:08,040 --> 00:26:10,520 Speaker 2: think about it. And I was like, well, who hasn't 548 00:26:10,520 --> 00:26:12,800 Speaker 2: thought about it, you know? Or I don't know, I 549 00:26:12,840 --> 00:26:15,280 Speaker 2: have thought about it. Coming from a movie acting background, 550 00:26:15,280 --> 00:26:17,879 Speaker 2: you know, it's like I'd rather write almost a movie, 551 00:26:18,280 --> 00:26:20,679 Speaker 2: you know, about things or something like that. It's but 552 00:26:20,720 --> 00:26:23,159 Speaker 2: there's always the book to movie like Rambo, you know, 553 00:26:23,520 --> 00:26:24,520 Speaker 2: hello first Blood. 554 00:26:24,880 --> 00:26:27,080 Speaker 3: But a good story is a good story right when 555 00:26:27,359 --> 00:26:30,879 Speaker 3: I teach. When I teach, so I'm part of the 556 00:26:30,880 --> 00:26:35,320 Speaker 3: skiel Bridge program, which is you know, transitioning that, you know, 557 00:26:35,520 --> 00:26:39,000 Speaker 3: transitioning military any service when they get out, if their 558 00:26:39,040 --> 00:26:41,399 Speaker 3: chance of command lets them, they can spend two to 559 00:26:41,480 --> 00:26:43,960 Speaker 3: four months with me and they don't have to work 560 00:26:43,960 --> 00:26:45,360 Speaker 3: at all. They don't show up for work at all. 561 00:26:45,480 --> 00:26:47,760 Speaker 3: They get paid their normal pay and they just we 562 00:26:47,800 --> 00:26:50,040 Speaker 3: work online and we meet once a week and we 563 00:26:50,119 --> 00:26:52,880 Speaker 3: talk about if they want to be a writer. I'll 564 00:26:52,880 --> 00:26:55,440 Speaker 3: read their stuff. I'll read a chapter, we'll talk analyze 565 00:26:55,480 --> 00:26:57,399 Speaker 3: their chapters and stuff like that. If they want to 566 00:26:57,400 --> 00:26:59,359 Speaker 3: be an editor like I am, I'll say this is 567 00:26:59,440 --> 00:27:01,879 Speaker 3: this was my It's not everyone's path. This is my path. 568 00:27:02,280 --> 00:27:05,280 Speaker 3: I will you know, it'll be my intern. I'll teach 569 00:27:05,320 --> 00:27:08,359 Speaker 3: you what I know. We'll do some clients together, and 570 00:27:08,400 --> 00:27:09,919 Speaker 3: then you go on your way. If I have to 571 00:27:09,920 --> 00:27:12,320 Speaker 3: find your own clients, that's the hardest part, and then 572 00:27:12,680 --> 00:27:14,800 Speaker 3: you can maybe make some money at least hip hocket 573 00:27:14,840 --> 00:27:17,000 Speaker 3: money if nothing else, or make a career like I do. 574 00:27:17,119 --> 00:27:20,280 Speaker 3: Either way, but I tell that, I tell them all. 575 00:27:20,640 --> 00:27:24,280 Speaker 3: I'm like, hey, you got you gotta you know, take 576 00:27:24,280 --> 00:27:26,160 Speaker 3: this like a job. You got to cheat like a job. 577 00:27:26,440 --> 00:27:28,800 Speaker 3: You got to figure out you know, your clients, you 578 00:27:28,840 --> 00:27:30,960 Speaker 3: got to figure out your finances, and then you got 579 00:27:31,000 --> 00:27:34,080 Speaker 3: to do the work. And obviously there's some balance in there. 580 00:27:34,440 --> 00:27:37,240 Speaker 3: And it's just like but also when you write books, 581 00:27:37,640 --> 00:27:40,680 Speaker 3: it's the same thing nowadays because there's so many books 582 00:27:40,720 --> 00:27:44,760 Speaker 3: out there. So there was this court case. You may 583 00:27:44,880 --> 00:27:47,520 Speaker 3: not be familiar with it. I think it was twenty twenty. 584 00:27:48,280 --> 00:27:50,600 Speaker 3: Penguin was trying to buy Simon Schuster. I think is 585 00:27:50,640 --> 00:27:53,520 Speaker 3: what happened. A friend of mine just send me this substack. 586 00:27:53,600 --> 00:27:57,080 Speaker 3: But I have the article that I read, and basically 587 00:27:57,480 --> 00:28:00,000 Speaker 3: the court, the court was like, is this a monopoly 588 00:28:00,119 --> 00:28:02,480 Speaker 3: if Penguin buys it? And because Penguin's a big one 589 00:28:02,480 --> 00:28:04,440 Speaker 3: time issues is a big one if one buys the other, 590 00:28:04,680 --> 00:28:06,960 Speaker 3: or do now have the big four publishers instead of 591 00:28:07,080 --> 00:28:09,399 Speaker 3: the big five? And is this a monopoly? It was 592 00:28:09,440 --> 00:28:11,040 Speaker 3: like a one point two billion dollar deal at a 593 00:28:11,080 --> 00:28:13,040 Speaker 3: time or something like that. And so they had a 594 00:28:13,040 --> 00:28:16,679 Speaker 3: big They brought all the evidence in and all it 595 00:28:16,760 --> 00:28:20,600 Speaker 3: was all available to the public, like what's selling, who's buying? 596 00:28:20,680 --> 00:28:20,880 Speaker 2: What? 597 00:28:21,320 --> 00:28:22,879 Speaker 3: How many books are people selling? 598 00:28:23,359 --> 00:28:23,639 Speaker 2: Right? 599 00:28:24,119 --> 00:28:26,560 Speaker 3: And what they found was like ninety percent of the 600 00:28:26,600 --> 00:28:30,560 Speaker 3: books out there don't sell more than two thousand copies. Okay, 601 00:28:30,800 --> 00:28:34,320 Speaker 3: so if you make five bucks a copy, then you 602 00:28:34,359 --> 00:28:38,000 Speaker 3: made ten thousand dollars. If you ate ten thousand dollars 603 00:28:38,040 --> 00:28:41,240 Speaker 3: and you paid me to edit your book, you probably 604 00:28:41,240 --> 00:28:43,320 Speaker 3: paid me two thousand and three thousand dollars, depending on 605 00:28:43,360 --> 00:28:44,920 Speaker 3: how many times you want me to edit it. If 606 00:28:44,920 --> 00:28:47,640 Speaker 3: you paid a copy editor, you paid ninety three thousand dollars. 607 00:28:47,640 --> 00:28:50,360 Speaker 3: If you got some book art, you know you got it, 608 00:28:50,360 --> 00:28:52,280 Speaker 3: paid three or four hundred dollars for that. If you 609 00:28:52,320 --> 00:28:54,000 Speaker 3: got some of the format, your book you paid, and 610 00:28:54,040 --> 00:28:55,880 Speaker 3: then all that goes up, and then was the ten 611 00:28:55,960 --> 00:28:59,920 Speaker 3: dollars you made fifty bucks you made fifteen hundred bucks. Right, 612 00:29:00,240 --> 00:29:03,200 Speaker 3: So there's a lot of exceptions which is taxed. Yep, 613 00:29:03,560 --> 00:29:06,000 Speaker 3: there's a lot of exceptions obviously. I mean Tim Kennedy 614 00:29:06,080 --> 00:29:10,560 Speaker 3: Scars and Stripes, pretty well written book about Tim Kennedy, 615 00:29:10,640 --> 00:29:13,000 Speaker 3: had a big following. That's the thing right now. Right 616 00:29:13,400 --> 00:29:15,080 Speaker 3: writers like I'm going to write a gret book, people 617 00:29:15,080 --> 00:29:16,320 Speaker 3: are gonna red it. They're gonna love having to make 618 00:29:16,320 --> 00:29:19,160 Speaker 3: a lot of money. You almost have to be in 619 00:29:19,240 --> 00:29:23,320 Speaker 3: social media nowadays. You almost I mean you have to 620 00:29:23,440 --> 00:29:26,800 Speaker 3: kind of bring a following with you to the publisher 621 00:29:26,880 --> 00:29:27,880 Speaker 3: if you want to do that. If you want to 622 00:29:27,920 --> 00:29:30,360 Speaker 3: self publish, you can do it that way too. But 623 00:29:31,120 --> 00:29:33,360 Speaker 3: you know that if you look at if you think 624 00:29:33,400 --> 00:29:36,680 Speaker 3: about what publishers are doing for your marketing, they have 625 00:29:36,720 --> 00:29:40,440 Speaker 3: a small marketing unit. They're going to push your book 626 00:29:40,520 --> 00:29:42,280 Speaker 3: for that first month because that's when you're gonna get 627 00:29:42,280 --> 00:29:44,760 Speaker 3: most your sales. Push that book for the first month, 628 00:29:44,760 --> 00:29:46,120 Speaker 3: But then they got to move on to the next 629 00:29:46,120 --> 00:29:49,000 Speaker 3: book or the next book, right, and so there they're 630 00:29:49,240 --> 00:29:52,000 Speaker 3: after that first month, you're kind of it you're going 631 00:29:52,080 --> 00:29:54,040 Speaker 3: to be going on podcasts, you're going to be doing 632 00:29:54,040 --> 00:29:56,160 Speaker 3: book signings. But it's all your money. You're gonna fly 633 00:29:56,200 --> 00:29:58,520 Speaker 3: there and get a hotel and book sign You're gonna 634 00:29:58,720 --> 00:30:01,080 Speaker 3: call the podcast. You're going to call rad and go, hey, man, 635 00:30:01,120 --> 00:30:03,360 Speaker 3: can I write a book? And that's the way you're 636 00:30:03,360 --> 00:30:05,720 Speaker 3: going to do it. If if you if you don't 637 00:30:05,760 --> 00:30:08,160 Speaker 3: go with a publisher. So publishers take like eighty five 638 00:30:08,200 --> 00:30:11,320 Speaker 3: percent of your profit. Right, I don't know if everyone 639 00:30:11,320 --> 00:30:13,520 Speaker 3: knows that, but that's a lot, right. But they're going 640 00:30:13,600 --> 00:30:16,960 Speaker 3: to do the editing, they're going to do the the art, 641 00:30:17,040 --> 00:30:18,840 Speaker 3: they're going to do the title. They're also going to 642 00:30:18,920 --> 00:30:22,000 Speaker 3: take final say on the title and the cover art 643 00:30:22,040 --> 00:30:25,880 Speaker 3: and stuff like that. They're also going to and then, uh, 644 00:30:26,160 --> 00:30:29,040 Speaker 3: they got to do a timeout. You's frozen, I think, yeah, 645 00:30:29,040 --> 00:30:29,440 Speaker 3: there you are. 646 00:30:29,520 --> 00:30:32,560 Speaker 2: Oh no I'm still here. No, I'm just listening. Yes, 647 00:30:32,600 --> 00:30:34,920 Speaker 2: I'm still listening. No, no time out. I'm just like 648 00:30:35,720 --> 00:30:38,400 Speaker 2: I am right, I am your student right now, so 649 00:30:38,480 --> 00:30:39,120 Speaker 2: as my listener. 650 00:30:39,280 --> 00:30:42,800 Speaker 3: So you know, so where was I Man, damn it. 651 00:30:43,320 --> 00:30:44,960 Speaker 2: No, no, no, no, there's no time now. So what 652 00:30:45,000 --> 00:30:47,400 Speaker 2: you're saying is that eighty five percent of profit. 653 00:30:47,560 --> 00:30:51,000 Speaker 3: So the publishing a publisher you've got usually you have 654 00:30:51,080 --> 00:30:52,800 Speaker 3: to have an agent. It's a good idea to have 655 00:30:52,840 --> 00:30:55,240 Speaker 3: an agent. It's just going to take fifteen percent of 656 00:30:55,280 --> 00:30:59,160 Speaker 3: your profit all right around, you know, depending on the contract. 657 00:30:59,160 --> 00:31:02,320 Speaker 3: But that's average. Then if they find a publisher, the 658 00:31:02,320 --> 00:31:05,520 Speaker 3: Big five, the Big four, now whatever, they're going to 659 00:31:05,560 --> 00:31:07,880 Speaker 3: take eighty five percent of your profit, and your agent 660 00:31:07,960 --> 00:31:10,640 Speaker 3: is going to get fifteen percent of that fifteen percent. 661 00:31:11,000 --> 00:31:15,920 Speaker 3: So now you're getting like whatever, thirteen percent, and the 662 00:31:17,080 --> 00:31:20,240 Speaker 3: publishing company is going to work on your cover for you, 663 00:31:20,400 --> 00:31:22,640 Speaker 3: work on a little bit of a marketing thing going on. 664 00:31:22,680 --> 00:31:24,800 Speaker 3: They're going to do the formatting, and they're going to 665 00:31:24,880 --> 00:31:28,360 Speaker 3: get it into all the different you know, the hardbacks, 666 00:31:28,400 --> 00:31:32,000 Speaker 3: soft back, you know, and paper or ebook and stuff 667 00:31:32,040 --> 00:31:33,080 Speaker 3: like that. They're going to do a lot of that 668 00:31:33,080 --> 00:31:35,720 Speaker 3: stuff for you. But their marketing is just a small 669 00:31:35,720 --> 00:31:38,440 Speaker 3: window and it's you and you can bring whatever you 670 00:31:38,440 --> 00:31:40,080 Speaker 3: bring the table. They're going to use that. They're like, 671 00:31:40,160 --> 00:31:42,680 Speaker 3: thanks God, you brought all this to table. You'll read 672 00:31:42,720 --> 00:31:46,040 Speaker 3: about people that they paid one point five million dollars 673 00:31:46,040 --> 00:31:48,800 Speaker 3: to Colleen Hoover for her book, probably more than that, 674 00:31:48,840 --> 00:31:51,720 Speaker 3: because Colleen Hoover is the most probably the best selling 675 00:31:51,800 --> 00:31:55,760 Speaker 3: romance author ever. She last year, she had like five 676 00:31:55,760 --> 00:31:57,600 Speaker 3: books on the best seller list for like a year. 677 00:31:58,080 --> 00:32:00,760 Speaker 3: She's like raking in the dough, right, but she brings. 678 00:32:00,800 --> 00:32:03,520 Speaker 3: She is the TikTok queen, that's what they call her. 679 00:32:03,920 --> 00:32:07,120 Speaker 3: And she she started as a self published author. She's 680 00:32:07,160 --> 00:32:11,760 Speaker 3: selling TikTok and and so when she goes to the 681 00:32:11,840 --> 00:32:14,760 Speaker 3: table her she does her own marketing. I mean they 682 00:32:14,840 --> 00:32:17,240 Speaker 3: spend a little bit. They paid her whatever, a couple 683 00:32:17,280 --> 00:32:19,600 Speaker 3: million dollars for the book, and then they spend like 684 00:32:19,640 --> 00:32:22,000 Speaker 3: maybe twenty thousand dollars for some marketing or whatever. But 685 00:32:22,080 --> 00:32:24,560 Speaker 3: she's a TikTok. She's got all these followers and she's 686 00:32:24,600 --> 00:32:27,360 Speaker 3: selling the book, and they're just helping her with all 687 00:32:27,400 --> 00:32:29,280 Speaker 3: the other stuff because she can't be bothered with it. 688 00:32:29,360 --> 00:32:30,960 Speaker 3: And she probably gets a lot better than in eighty 689 00:32:31,040 --> 00:32:32,640 Speaker 3: five because they know they're going to make millions of 690 00:32:32,680 --> 00:32:34,520 Speaker 3: dollars from her. So they're like, how about you guys 691 00:32:34,560 --> 00:32:36,320 Speaker 3: take twenty. I don't know what the deal is, right, 692 00:32:36,360 --> 00:32:38,080 Speaker 3: I don't have no idea what these big guys go. 693 00:32:38,400 --> 00:32:41,200 Speaker 3: But if they've got guaranteed millions of dollars selling their books, 694 00:32:41,600 --> 00:32:43,800 Speaker 3: you know, I'll take twenty percent of that, So I'm 695 00:32:43,840 --> 00:32:44,720 Speaker 3: sure they went too. 696 00:32:44,640 --> 00:32:47,480 Speaker 2: Right, right, right, seriously, But then when you start thinking 697 00:32:47,520 --> 00:32:49,240 Speaker 2: about twenty percent, you're like, let me think about that 698 00:32:49,280 --> 00:32:51,920 Speaker 2: for a second. Let's go with fifty percent, right. You know, 699 00:32:51,960 --> 00:32:54,520 Speaker 2: It's like, if you're that person and you're busting out 700 00:32:54,520 --> 00:32:57,880 Speaker 2: and hustling and they've got top five spots in the 701 00:32:57,920 --> 00:33:00,680 Speaker 2: top ten categories of the best seller of New York 702 00:33:00,760 --> 00:33:02,440 Speaker 2: Times and she's going out. 703 00:33:02,760 --> 00:33:05,200 Speaker 3: We'll take twenty percent to twenty million any day, right. 704 00:33:05,480 --> 00:33:08,000 Speaker 2: So any day? Yeah? I mean seriously, right. 705 00:33:07,920 --> 00:33:11,120 Speaker 3: Yeah, But the thing going back to ninety percent of 706 00:33:11,160 --> 00:33:13,880 Speaker 3: the books sell like two thousand, not you know, only 707 00:33:13,960 --> 00:33:17,280 Speaker 3: two thousand in the life of their book. Now I 708 00:33:17,360 --> 00:33:22,880 Speaker 3: think that, I mean, I'm pretty sure that represents published 709 00:33:22,880 --> 00:33:27,560 Speaker 3: books by publishers, not self published books. Right, So if 710 00:33:27,560 --> 00:33:29,600 Speaker 3: you look at self published books, there's there's this thing 711 00:33:29,640 --> 00:33:33,040 Speaker 3: called twenty Books to fifty k. It's a Facebook group. Awesome, 712 00:33:33,480 --> 00:33:36,080 Speaker 3: very generous with knowledge. Everyone in there wants to just 713 00:33:36,120 --> 00:33:39,920 Speaker 3: help everyone else get better, be better as authors and 714 00:33:40,800 --> 00:33:43,720 Speaker 3: do their books. I can't remember the man who started it. 715 00:33:44,120 --> 00:33:49,800 Speaker 3: He sold it since its inception, but he it started 716 00:33:49,840 --> 00:33:53,959 Speaker 3: only like seven or eight years ago. Started small basically 717 00:33:54,080 --> 00:33:56,080 Speaker 3: using all these forums for writers. Hey, how do you 718 00:33:56,080 --> 00:33:58,240 Speaker 3: write better? Blah blah blah. He's like, hey, let's talk 719 00:33:58,240 --> 00:34:00,840 Speaker 3: about find it. How do we mark books better? Is like, 720 00:34:01,200 --> 00:34:03,720 Speaker 3: you're not an artist, you know, write your book. They'll come. 721 00:34:04,080 --> 00:34:06,520 Speaker 3: And he's like, I don't think that's true. I think 722 00:34:06,520 --> 00:34:09,120 Speaker 3: if we market it, they'll definitely come. And they're like, 723 00:34:09,200 --> 00:34:12,120 Speaker 3: and they kind of I'm probably making light of the 724 00:34:12,120 --> 00:34:14,280 Speaker 3: whole thing. But basically, the way I understand the situation 725 00:34:14,400 --> 00:34:17,160 Speaker 3: is they're like, you know, you're not an artist. You know, 726 00:34:17,320 --> 00:34:18,840 Speaker 3: we don't want to talk about the marketing. So he 727 00:34:18,880 --> 00:34:21,040 Speaker 3: made his own group, twenty Books to fifty K. The 728 00:34:21,080 --> 00:34:22,920 Speaker 3: reason it was called twenty Books to fifty k was 729 00:34:22,960 --> 00:34:26,960 Speaker 3: the idea is you sell twenty books, you market it correctly, 730 00:34:27,000 --> 00:34:29,239 Speaker 3: so you're selling eight or ten books, you know a 731 00:34:29,320 --> 00:34:32,720 Speaker 3: day from each of the twenty, you'll make about fifty 732 00:34:32,800 --> 00:34:36,640 Speaker 3: k a year, which is a Liverpool wage eight years ago. Right, 733 00:34:36,719 --> 00:34:39,279 Speaker 3: So now it should be twenty books to eighty k 734 00:34:39,400 --> 00:34:44,000 Speaker 3: or something. But books sell for more too, right. So 735 00:34:44,960 --> 00:34:48,400 Speaker 3: that was the concept and he started, you know, everyone 736 00:34:48,440 --> 00:34:50,400 Speaker 3: started joining. He's got I don't know how many people. 737 00:34:50,440 --> 00:34:52,040 Speaker 3: How many people are on his Facebook group now, but 738 00:34:52,080 --> 00:34:56,319 Speaker 3: he has these big vague one week Vegas seminars with 739 00:34:56,440 --> 00:34:59,319 Speaker 3: you know, all the publishers are coming and everyone trying 740 00:34:59,360 --> 00:35:03,480 Speaker 3: to help the the self published people get self published 741 00:35:03,480 --> 00:35:07,560 Speaker 3: with various different new gizmos and apps and and uh 742 00:35:08,239 --> 00:35:10,239 Speaker 3: platforms and things like that, and that they had one 743 00:35:10,320 --> 00:35:12,760 Speaker 3: here in Sevilla where I live. I live in Sevia, 744 00:35:12,800 --> 00:35:15,120 Speaker 3: Spain right now, and they had one here in Spain 745 00:35:16,760 --> 00:35:18,040 Speaker 3: like a couple of months ago, and I went to 746 00:35:18,080 --> 00:35:22,200 Speaker 3: that one too. But but you know, that is so 747 00:35:22,400 --> 00:35:25,920 Speaker 3: even if you're if you're so, if you're published traditionally, 748 00:35:27,080 --> 00:35:30,960 Speaker 3: you're you're giving you know, eighty five eighty seven percent 749 00:35:30,960 --> 00:35:33,680 Speaker 3: of your stuff away to your agent, your publisher, if 750 00:35:33,680 --> 00:35:37,080 Speaker 3: you're if you're publishing yourself publishing and you're doing it, 751 00:35:37,320 --> 00:35:39,200 Speaker 3: you know, even if you're not doing successfully, if you're 752 00:35:39,200 --> 00:35:42,600 Speaker 3: doing it, you're making Like so, Amazon's going to take 753 00:35:43,040 --> 00:35:46,400 Speaker 3: thirty percent of your ebook, They're going to take forty 754 00:35:46,440 --> 00:35:49,600 Speaker 3: percent of your paperback. They're going to take forty or 755 00:35:49,640 --> 00:35:53,880 Speaker 3: fifty percent of your audible book. And that doesn't count 756 00:35:54,080 --> 00:35:55,840 Speaker 3: include all the money you put into it with the 757 00:35:55,960 --> 00:35:58,600 Speaker 3: editors and that artist for your cover and things like that. 758 00:36:00,360 --> 00:36:03,319 Speaker 3: Now there's something that So that was the way three 759 00:36:03,400 --> 00:36:05,040 Speaker 3: or four years ago. That was that was what you 760 00:36:05,040 --> 00:36:08,600 Speaker 3: self published. You're still giving away thirty forty percent, but 761 00:36:08,640 --> 00:36:10,719 Speaker 3: that's twice as much as you were making from them. 762 00:36:10,760 --> 00:36:13,000 Speaker 3: So if you've got your own following and you're building 763 00:36:13,040 --> 00:36:16,040 Speaker 3: it because you've got social media and TikTok and Instagram 764 00:36:16,080 --> 00:36:18,640 Speaker 3: and your web page, and you get a newsletter out 765 00:36:18,680 --> 00:36:21,160 Speaker 3: which has got your you know, your name list and 766 00:36:21,160 --> 00:36:24,080 Speaker 3: all that stuff, and you start building this slowly over 767 00:36:24,200 --> 00:36:26,279 Speaker 3: four or five years, getting your twenty books out there 768 00:36:26,480 --> 00:36:28,640 Speaker 3: and building this list of people who enjoy your work, 769 00:36:29,200 --> 00:36:32,520 Speaker 3: then then you can ideally make a wage, a livable 770 00:36:32,600 --> 00:36:35,520 Speaker 3: wage as an author. And some people are making hundreds 771 00:36:35,560 --> 00:36:39,160 Speaker 3: of thousands of dollars as they never published through traditional 772 00:36:39,160 --> 00:36:41,920 Speaker 3: publishing because they make so much more money doing it themselves, 773 00:36:42,200 --> 00:36:45,200 Speaker 3: and they've built their own little author empire. Romance, you know, 774 00:36:45,520 --> 00:36:49,160 Speaker 3: there's one, this one lady has books based on Plin 775 00:36:49,200 --> 00:36:56,799 Speaker 3: Eastwood movies with cyborgs and they're romances and she's making 776 00:36:56,800 --> 00:36:59,279 Speaker 3: a lot of money doing that. And then there's one 777 00:36:59,320 --> 00:37:02,800 Speaker 3: that has romances with different aliens and each book starts 778 00:37:02,800 --> 00:37:06,000 Speaker 3: with a different letter, and that's her deal. And she's 779 00:37:06,040 --> 00:37:08,719 Speaker 3: written twenty six of them or whatever, so you know, 780 00:37:08,880 --> 00:37:11,960 Speaker 3: there are these things out there that people are doing. 781 00:37:11,960 --> 00:37:14,319 Speaker 3: And then the Jack Reacher guy. You know, he was 782 00:37:14,360 --> 00:37:16,160 Speaker 3: a lawyer and he wanted to be a writer and 783 00:37:16,200 --> 00:37:18,000 Speaker 3: he wrote The Jack Reacher and it's a pretty good 784 00:37:18,000 --> 00:37:20,440 Speaker 3: book series and gets kind of repetitive in my opinion 785 00:37:20,520 --> 00:37:22,680 Speaker 3: after a while. But you know, they got a TV series, 786 00:37:22,719 --> 00:37:24,960 Speaker 3: they got movies with Tom Cruise in it. It did 787 00:37:25,000 --> 00:37:30,440 Speaker 3: really well, even though even though rad he's an English 788 00:37:30,480 --> 00:37:34,400 Speaker 3: author and he really kind of messed up the character 789 00:37:34,440 --> 00:37:36,960 Speaker 3: in my opinion, but no one seems to mind. Military 790 00:37:37,000 --> 00:37:39,279 Speaker 3: people read it kind of upset, you know that he 791 00:37:39,360 --> 00:37:42,040 Speaker 3: is who he is. But but I remember reading an 792 00:37:42,120 --> 00:37:45,440 Speaker 3: article he's like, yeah, so I made him. You know, 793 00:37:45,560 --> 00:37:48,839 Speaker 3: I made an MP because MP's have to arrest Green 794 00:37:48,880 --> 00:37:51,319 Speaker 3: Berets and Delta Force and Rangers and seals, so they 795 00:37:51,360 --> 00:37:52,879 Speaker 3: have to be batter than them. They have to be 796 00:37:53,000 --> 00:37:55,560 Speaker 3: stronger and better shots, and they have to be able 797 00:37:55,560 --> 00:37:57,520 Speaker 3: to take them. And I was like, what the hell 798 00:37:57,600 --> 00:38:02,400 Speaker 3: is he talking about? So take us because they get 799 00:38:02,480 --> 00:38:03,560 Speaker 3: us when we're drunk and there's like. 800 00:38:03,520 --> 00:38:06,400 Speaker 2: Five of them, but and they handcuff you. 801 00:38:07,239 --> 00:38:09,640 Speaker 3: Jack Creature was like a sniper you know, he won 802 00:38:09,680 --> 00:38:13,160 Speaker 3: a sniper competition and the army and and he and 803 00:38:13,280 --> 00:38:16,160 Speaker 3: he's also he's also like six foot eight or whatever. 804 00:38:16,200 --> 00:38:18,920 Speaker 3: He is two and fifty pounds. Yeah, yeah, he's just huge. 805 00:38:19,040 --> 00:38:22,920 Speaker 3: But but yeah, and then I saw another article where 806 00:38:22,960 --> 00:38:25,560 Speaker 3: he said, also, the reason he travels around and buys 807 00:38:25,680 --> 00:38:27,680 Speaker 3: new clothes every three days is because he was an officer. 808 00:38:27,719 --> 00:38:30,440 Speaker 3: So the enlisted guys washed his clothes and shined his boots, 809 00:38:30,480 --> 00:38:32,200 Speaker 3: so he didn't do any of that stuff. So he 810 00:38:32,280 --> 00:38:34,399 Speaker 3: just got used to it. So when he started traveling around, 811 00:38:34,400 --> 00:38:36,880 Speaker 3: that's why he bought new clothes everywhere he went. I 812 00:38:36,920 --> 00:38:41,640 Speaker 3: was like, because Army. 813 00:38:40,840 --> 00:38:43,280 Speaker 2: His personal purchasing. You know, he's got to buy that 814 00:38:43,280 --> 00:38:45,200 Speaker 2: that body armor that they won't issue him. 815 00:38:45,680 --> 00:38:47,919 Speaker 3: And he did traditional publishing in Britain, and I don't 816 00:38:47,960 --> 00:38:51,160 Speaker 3: know what the cut there is, but it's pretty similar, 817 00:38:51,160 --> 00:38:54,680 Speaker 3: I imagine. But so so self publishing is kind of 818 00:38:54,680 --> 00:38:57,360 Speaker 3: and now the big thing. So five years ago was 819 00:38:57,400 --> 00:39:02,080 Speaker 3: like selling Amazon, and now it's sell wide, sell on 820 00:39:02,239 --> 00:39:04,440 Speaker 3: Ingram Spark, so you can get your books. You know, 821 00:39:05,040 --> 00:39:07,640 Speaker 3: who speaks English? I mean, I think who's the biggest 822 00:39:07,680 --> 00:39:08,840 Speaker 3: country that speaks English? 823 00:39:10,600 --> 00:39:11,360 Speaker 2: The US? 824 00:39:11,520 --> 00:39:11,920 Speaker 3: India? 825 00:39:12,960 --> 00:39:18,560 Speaker 2: Oh wait, what the biggest country, like my population population. Yeah, oh, okay, okay, 826 00:39:18,800 --> 00:39:21,600 Speaker 2: I'll just thinking battle. Yeah, I know, I know. 827 00:39:21,680 --> 00:39:27,720 Speaker 3: Sorry, I apologize for badly phrasing that you got. Seventy 828 00:39:27,760 --> 00:39:29,560 Speaker 3: percent of the books in the world are read in English, 829 00:39:29,840 --> 00:39:32,480 Speaker 3: and that's just because we produce more English books than 830 00:39:32,480 --> 00:39:36,640 Speaker 3: anything else. But India is the largest population that speaks 831 00:39:36,680 --> 00:39:39,280 Speaker 3: and reads English. In fact, I just got a client 832 00:39:39,320 --> 00:39:42,520 Speaker 3: the other day. She's working on a cookbook, a travel 833 00:39:42,560 --> 00:39:45,719 Speaker 3: cook healthy cookbook. She's from India. She wanted to know 834 00:39:45,760 --> 00:39:49,279 Speaker 3: how she could get a get her readers from from 835 00:39:49,280 --> 00:39:52,040 Speaker 3: America and how she could publish there. But but and 836 00:39:52,040 --> 00:39:54,320 Speaker 3: then you got Britain and got Australia and New Zealand, 837 00:39:54,360 --> 00:39:56,680 Speaker 3: So how do you get your books there? They can't. 838 00:39:57,160 --> 00:40:00,520 Speaker 3: There is some Amazon there, but there's also different like 839 00:40:00,640 --> 00:40:03,040 Speaker 3: Kindle type things and all these different countries and they're 840 00:40:03,080 --> 00:40:05,840 Speaker 3: not always Kindle, And like seventy percent of the books 841 00:40:05,840 --> 00:40:07,640 Speaker 3: the United States are read off Amazon, but that's not 842 00:40:07,640 --> 00:40:11,480 Speaker 3: true every other country. And also ingram Spark will help 843 00:40:11,520 --> 00:40:15,080 Speaker 3: you get your books into bookstores in those other countries, 844 00:40:15,480 --> 00:40:17,960 Speaker 3: so you can get them into like a British bookstore 845 00:40:18,000 --> 00:40:21,400 Speaker 3: or an Australian bookstore. And then you got draft to digital, 846 00:40:21,400 --> 00:40:24,480 Speaker 3: which will help you get your epub books across you know, 847 00:40:24,560 --> 00:40:29,120 Speaker 3: across the different countries and also into libraries where libraries 848 00:40:29,160 --> 00:40:33,280 Speaker 3: will buy your books. So you go wider than just Amazon. 849 00:40:33,400 --> 00:40:34,960 Speaker 3: You think a little bit outside the box. 850 00:40:35,800 --> 00:40:37,719 Speaker 2: And then the next we have book clubs here on 851 00:40:37,719 --> 00:40:40,000 Speaker 2: our own site. You know that we're trying to expand 852 00:40:40,000 --> 00:40:43,600 Speaker 2: people's libraries. You know, so software has a book club. Yeah, 853 00:40:43,680 --> 00:40:45,480 Speaker 2: books can follow it. I mean, it's just really like 854 00:40:45,480 --> 00:40:47,600 Speaker 2: you said, it's a broad you're trying just to like 855 00:40:47,680 --> 00:40:48,800 Speaker 2: splatter it yep. 856 00:40:49,440 --> 00:40:52,040 Speaker 3: Yep, and you just want to make it available wherever 857 00:40:52,080 --> 00:40:54,439 Speaker 3: people would might make interested in. Journey is a bit 858 00:40:54,560 --> 00:40:57,880 Speaker 3: like getting it translated. Like hey, you got an ebook, 859 00:40:58,000 --> 00:41:00,720 Speaker 3: you got you got a hardback, and you got an audible. 860 00:41:00,800 --> 00:41:03,239 Speaker 3: There's some people that only listen to books nowadays. There's 861 00:41:03,239 --> 00:41:04,919 Speaker 3: some people that only read on their kindle. So that's 862 00:41:04,920 --> 00:41:06,879 Speaker 3: three types of that's three books. If you wrote one book, 863 00:41:06,880 --> 00:41:09,279 Speaker 3: he wrote three books translated into Germany, which is the 864 00:41:09,320 --> 00:41:12,600 Speaker 3: next biggest language that's got readers now. And you got 865 00:41:12,640 --> 00:41:14,359 Speaker 3: four books, and you got three of those. You got 866 00:41:14,360 --> 00:41:17,840 Speaker 3: the hardback, epub and audible in German, and you paid. 867 00:41:17,680 --> 00:41:21,640 Speaker 2: For different cover books. Yeah. Yeah, my buddy Brandon that 868 00:41:21,719 --> 00:41:24,680 Speaker 2: runs software author same thing. You know, he's gone down 869 00:41:24,760 --> 00:41:28,120 Speaker 2: that social media has that it's always pushing out, you know, 870 00:41:28,200 --> 00:41:30,359 Speaker 2: his Steel Fear, Cold Fear books, his novels, his new 871 00:41:30,400 --> 00:41:32,879 Speaker 2: one coming out, Blind Fear. He's always pushing those out there. 872 00:41:33,160 --> 00:41:37,600 Speaker 2: He's also in Spain living there like you you know, 873 00:41:37,840 --> 00:41:42,359 Speaker 2: and he is hustling. Dude, He's putting it out there. 874 00:41:42,360 --> 00:41:44,400 Speaker 2: You know, He's like, check out the books and I 875 00:41:44,560 --> 00:41:46,560 Speaker 2: was blessed fortunate. I don't know how you want to 876 00:41:46,560 --> 00:41:49,080 Speaker 2: put it. To do the audit, to be the character. 877 00:41:49,160 --> 00:41:51,680 Speaker 2: I'm the voice of all of his books, and so 878 00:41:51,760 --> 00:41:54,640 Speaker 2: of Chief Finn, this navy seal that goes all around 879 00:41:54,640 --> 00:41:57,640 Speaker 2: the world and gets into all these different circumstances and 880 00:41:57,719 --> 00:42:00,000 Speaker 2: so that he gets out of or gets into whatever. 881 00:42:00,280 --> 00:42:02,520 Speaker 2: It's like, you know, that is another book. And there's 882 00:42:02,600 --> 00:42:05,800 Speaker 2: audible out there, right, and so some people, I mean, dude, 883 00:42:06,160 --> 00:42:08,120 Speaker 2: what if you can't, like, what if you're blind and 884 00:42:08,200 --> 00:42:10,000 Speaker 2: you want to listen to the book. That's another reach 885 00:42:10,040 --> 00:42:12,840 Speaker 2: to that whole market of people who would like to listen, 886 00:42:13,000 --> 00:42:14,080 Speaker 2: you know, to your book. 887 00:42:16,080 --> 00:42:18,359 Speaker 3: It's growing every day, but like forty percent of people 888 00:42:18,400 --> 00:42:21,080 Speaker 3: are listening, are listening to their books now more than anything. 889 00:42:21,680 --> 00:42:24,040 Speaker 3: And then the on top of that, we got the 890 00:42:24,080 --> 00:42:27,680 Speaker 3: next step, which is you the author, distribute your books, 891 00:42:28,120 --> 00:42:32,719 Speaker 3: so you make the you get the audible version, the 892 00:42:33,480 --> 00:42:37,040 Speaker 3: audio version, the audible audio. You get it done either 893 00:42:37,040 --> 00:42:38,560 Speaker 3: you hire someone to do it for you, or you 894 00:42:38,600 --> 00:42:40,480 Speaker 3: do it yourself and you put it on your web 895 00:42:40,480 --> 00:42:42,919 Speaker 3: page so they can just download it onto their phone 896 00:42:43,000 --> 00:42:46,319 Speaker 3: or device and you get all the profit. No one 897 00:42:46,320 --> 00:42:48,480 Speaker 3: else you just you can just do it there. You 898 00:42:48,480 --> 00:42:51,520 Speaker 3: can shopify on your website. You sell it and then 899 00:42:51,719 --> 00:42:53,640 Speaker 3: they download it, and you're making the whole profit. You're 900 00:42:53,640 --> 00:42:56,200 Speaker 3: not selling, you're not giving sixty percent to anyone. And 901 00:42:56,239 --> 00:42:58,520 Speaker 3: then you also can do the e book same way 902 00:42:58,680 --> 00:43:01,960 Speaker 3: they can do the ebooks book funnel. They'll take ten percent, 903 00:43:02,040 --> 00:43:04,120 Speaker 3: but they manage it all so they can distribute it. 904 00:43:04,160 --> 00:43:07,640 Speaker 3: Like if you want Apple book or Kindle or Barnes 905 00:43:07,680 --> 00:43:09,799 Speaker 3: and Noble, whatever the Bots and Noble book is, you 906 00:43:09,800 --> 00:43:11,560 Speaker 3: can distribute it that way and they'll have all the 907 00:43:11,600 --> 00:43:14,400 Speaker 3: formats for you. And then so they'll they'll manage all 908 00:43:14,400 --> 00:43:16,359 Speaker 3: that and also manage the purchases and you just pay 909 00:43:16,400 --> 00:43:18,720 Speaker 3: ten percent, so now you're getting ninety percent of your profit. 910 00:43:19,560 --> 00:43:21,960 Speaker 3: And then the same thing with Now they got this 911 00:43:22,000 --> 00:43:24,160 Speaker 3: thing called book Fault and it's only in the US 912 00:43:24,200 --> 00:43:28,160 Speaker 3: and the UK right now, but book fault will basically 913 00:43:28,239 --> 00:43:31,080 Speaker 3: print on demand your books and they do really good, 914 00:43:31,200 --> 00:43:34,440 Speaker 3: you know, just like Amazon, good quality books, good quality 915 00:43:34,440 --> 00:43:36,680 Speaker 3: cover everything. You give them all the stuff, print on 916 00:43:36,760 --> 00:43:39,399 Speaker 3: demand your books, send it wherever, and they take ten 917 00:43:39,400 --> 00:43:41,759 Speaker 3: percent of your profit. And they do they manage all 918 00:43:41,800 --> 00:43:44,280 Speaker 3: that just like Amazon would, but they don't take thirty percent. 919 00:43:44,320 --> 00:43:48,200 Speaker 3: They take ten percent. So now this goes to say 920 00:43:48,200 --> 00:43:50,960 Speaker 3: that you can't not put it on Amazon because seventy 921 00:43:51,000 --> 00:43:53,360 Speaker 3: percent of the people are buying their stuff from Amazon. 922 00:43:53,680 --> 00:43:55,799 Speaker 3: But you make it available on Amazon, but you sell 923 00:43:55,840 --> 00:44:00,560 Speaker 3: it in other places and you direct everyone to your website. 924 00:44:01,400 --> 00:44:03,840 Speaker 3: You and you explain to them, like I'm an author. 925 00:44:04,640 --> 00:44:06,920 Speaker 3: If you buy it on Amazon, which is fine, it's 926 00:44:06,960 --> 00:44:10,200 Speaker 3: available on Amazon, I lose twenty percent of my profits. 927 00:44:10,680 --> 00:44:13,520 Speaker 3: You know, if you would don't mind waiting a couple 928 00:44:13,480 --> 00:44:15,279 Speaker 3: of days for it, or if you want to buy 929 00:44:15,280 --> 00:44:18,719 Speaker 3: my ebook on my audio here, my audiobook here, I'll 930 00:44:18,719 --> 00:44:20,359 Speaker 3: make more of the profit, which will give me more 931 00:44:20,440 --> 00:44:22,680 Speaker 3: money to you know, invest in time to make more 932 00:44:22,719 --> 00:44:24,560 Speaker 3: books for you and so you kind of try to 933 00:44:24,600 --> 00:44:26,319 Speaker 3: explain that in the back of your book and on 934 00:44:26,360 --> 00:44:28,480 Speaker 3: your website, and you direct all your social media to 935 00:44:28,880 --> 00:44:32,040 Speaker 3: your webpite so you're you're doing direct distribution to your. 936 00:44:31,960 --> 00:44:35,960 Speaker 2: Readers, right, And that makes total sense because you're going 937 00:44:36,040 --> 00:44:38,000 Speaker 2: to make the majority of the money. But you still 938 00:44:38,040 --> 00:44:40,400 Speaker 2: need to be kind of splattered out there with you know, 939 00:44:40,440 --> 00:44:42,320 Speaker 2: the Amazon and the Barns and Nobles, and if you 940 00:44:42,360 --> 00:44:44,680 Speaker 2: can get on those sites to upload your stuff, just 941 00:44:44,760 --> 00:44:47,279 Speaker 2: know they have that fee, but also know that you're 942 00:44:47,320 --> 00:44:50,399 Speaker 2: also getting kind of a machine to help market you. 943 00:44:51,440 --> 00:44:53,440 Speaker 2: And whether or not they buy on Amazon or they 944 00:44:53,440 --> 00:44:55,120 Speaker 2: get directed back to your shop, it's okay to be 945 00:44:55,160 --> 00:44:56,920 Speaker 2: on there. I guess what I'm trying to say is 946 00:44:57,000 --> 00:44:59,319 Speaker 2: it's best to be a little bit of everywhere, you know, 947 00:45:00,080 --> 00:45:01,960 Speaker 2: just to get your name out there, but hopefully redirects 948 00:45:01,960 --> 00:45:04,040 Speaker 2: them back to their site or come buy it from 949 00:45:04,160 --> 00:45:07,879 Speaker 2: you know, rad at Rad's website or software dot com 950 00:45:07,880 --> 00:45:11,360 Speaker 2: if you will. You know, and Brandon does that. Actually 951 00:45:11,400 --> 00:45:13,760 Speaker 2: he says you can come buy his book at his website, 952 00:45:13,760 --> 00:45:15,920 Speaker 2: you can get his audible at his website, or you 953 00:45:15,920 --> 00:45:18,760 Speaker 2: can get them on the regular people have memberships to Audible, 954 00:45:19,000 --> 00:45:21,040 Speaker 2: so he's obviously going to be on there because they 955 00:45:21,040 --> 00:45:22,000 Speaker 2: already have a membership. 956 00:45:23,640 --> 00:45:26,319 Speaker 3: Yep, absolutely, no, I mean just this, but these are 957 00:45:26,320 --> 00:45:28,920 Speaker 3: all take time away from writing, right, So a lot 958 00:45:28,920 --> 00:45:30,160 Speaker 3: of book and a lot of authors like I don't 959 00:45:30,280 --> 00:45:32,040 Speaker 3: be involving that stuff. I was like, all right, you 960 00:45:32,080 --> 00:45:34,040 Speaker 3: don't have to be involved that stuff. But here you go. 961 00:45:35,840 --> 00:45:40,080 Speaker 3: Publishers are not guaranteed publishers. Some people, as you know, 962 00:45:40,120 --> 00:45:42,920 Speaker 3: you can read all the famous authors Stephen King and 963 00:45:43,400 --> 00:45:45,560 Speaker 3: and JK. Rowling. You know how long did it take 964 00:45:45,600 --> 00:45:48,200 Speaker 3: them to find their first publisher, even their first agents. 965 00:45:48,239 --> 00:45:51,840 Speaker 3: Sometimes they're you know, sending stuff out query letters. Sometimes 966 00:45:51,880 --> 00:45:54,000 Speaker 3: they get them back, sometimes they don't get anything back, 967 00:45:54,200 --> 00:45:56,919 Speaker 3: and they're just trying to find someone to represent them 968 00:45:56,960 --> 00:46:00,520 Speaker 3: to go to a publisher, and they it just takes 969 00:46:00,520 --> 00:46:02,680 Speaker 3: that much time when you could have your book out 970 00:46:02,680 --> 00:46:06,280 Speaker 3: there in a month and be making money. And really 971 00:46:06,480 --> 00:46:08,319 Speaker 3: the marketing's kind of come for you. Most of the 972 00:46:08,320 --> 00:46:10,359 Speaker 3: marketing is going to come for you anyway, So it's 973 00:46:10,400 --> 00:46:12,479 Speaker 3: just the other way. Like, now here's the difference though, 974 00:46:12,760 --> 00:46:15,040 Speaker 3: If you go to a publisher, got a better chance 975 00:46:15,040 --> 00:46:17,000 Speaker 3: to getting a bookstore, got a better chance of being 976 00:46:17,000 --> 00:46:20,200 Speaker 3: in the airport. I don't know how many people are 977 00:46:20,200 --> 00:46:22,400 Speaker 3: going to bookstores and airports to buy their books nowadays. 978 00:46:23,120 --> 00:46:26,840 Speaker 3: I buy almost all my books on Kindle nowadays. But 979 00:46:26,880 --> 00:46:28,960 Speaker 3: the thing is that that's a that's something like if 980 00:46:29,000 --> 00:46:31,520 Speaker 3: that was your dream, So you walk in Barnes and 981 00:46:31,520 --> 00:46:34,879 Speaker 3: Noble and say, there's my book, and that walk into 982 00:46:34,880 --> 00:46:37,640 Speaker 3: what an airport like I remember Scott Man taking me 983 00:46:37,680 --> 00:46:39,799 Speaker 3: a taking a picture when he walked by his book 984 00:46:39,800 --> 00:46:42,239 Speaker 3: in an airport. He's like, that's my book. If that's 985 00:46:42,280 --> 00:46:44,319 Speaker 3: something you really want to do, you need to go 986 00:46:44,480 --> 00:46:48,520 Speaker 3: towards the publishing route because it's hard. Now it's getting easier. 987 00:46:48,760 --> 00:46:50,919 Speaker 3: Like there's a Barnes and Noble section. It's like, hey, 988 00:46:51,000 --> 00:46:54,120 Speaker 3: top rated TikTok books self published and they got the 989 00:46:54,120 --> 00:46:54,640 Speaker 3: books there. 990 00:46:54,760 --> 00:46:55,719 Speaker 2: It's crazy. 991 00:46:55,760 --> 00:46:57,799 Speaker 3: But there's only a section of that, and then the 992 00:46:57,800 --> 00:47:00,879 Speaker 3: rest of the book is normally published books. So that's 993 00:47:00,920 --> 00:47:05,440 Speaker 3: definitely something that will affect whether you actually think if 994 00:47:05,440 --> 00:47:06,960 Speaker 3: people are going in a bookstore, whether they're going to 995 00:47:06,960 --> 00:47:08,520 Speaker 3: find your book or not. And that's why you have 996 00:47:08,520 --> 00:47:10,200 Speaker 3: to use social media to make them aware of it. 997 00:47:11,239 --> 00:47:13,440 Speaker 2: And that's where you see these authors, these high profile 998 00:47:13,520 --> 00:47:15,920 Speaker 2: names that I'm following that I'm in the world with 999 00:47:15,960 --> 00:47:18,040 Speaker 2: and they're signing books at the airport and like, hey, 1000 00:47:18,320 --> 00:47:21,879 Speaker 2: check it out my latest book, you know, Sunset Night, 1001 00:47:22,320 --> 00:47:24,600 Speaker 2: signed by me right here, the author. I've got three 1002 00:47:24,600 --> 00:47:26,560 Speaker 2: of them at this airport, so if you come by 1003 00:47:26,600 --> 00:47:29,120 Speaker 2: the terminal, make sure you buy them. And his social 1004 00:47:29,160 --> 00:47:32,240 Speaker 2: media is showing I've got three books at this airport 1005 00:47:32,320 --> 00:47:35,360 Speaker 2: that are signed by me, and so people will hope. 1006 00:47:35,360 --> 00:47:38,400 Speaker 2: Probably the person I'm thinking of. He's very popular in 1007 00:47:38,760 --> 00:47:41,279 Speaker 2: the culture of writing books right now, especially he's got 1008 00:47:41,320 --> 00:47:45,319 Speaker 2: TV series going on and everything. But you know, he 1009 00:47:45,360 --> 00:47:47,600 Speaker 2: sees his poster in the airport, takes a picture of it. 1010 00:47:47,760 --> 00:47:50,680 Speaker 2: Look it, I'm in the airport, you know, or whatever 1011 00:47:50,719 --> 00:47:53,799 Speaker 2: the case is. You know, he's just driving sales. He's 1012 00:47:53,840 --> 00:47:57,480 Speaker 2: still driving you to the book by going there and 1013 00:47:57,520 --> 00:48:00,000 Speaker 2: signing it. You're still going into the airport bookstore now 1014 00:48:00,080 --> 00:48:02,520 Speaker 2: and buying that or the Barnes and Noble. A friend 1015 00:48:02,520 --> 00:48:06,160 Speaker 2: of mine wrote a book called Border Wars. He's a 1016 00:48:06,160 --> 00:48:09,640 Speaker 2: former boor Star agent and he's doing that. He's at 1017 00:48:09,680 --> 00:48:12,040 Speaker 2: Barns Noble. He's like, check it out, signing it. Rocko 1018 00:48:12,280 --> 00:48:15,359 Speaker 2: Vincent Vargas, come get my book at Barnes and Noble 1019 00:48:15,400 --> 00:48:17,680 Speaker 2: and go get his book, by the way, Borderline or 1020 00:48:17,719 --> 00:48:20,719 Speaker 2: border Wars at Barnes and Noble. Vincent Vargas go get that. 1021 00:48:20,719 --> 00:48:22,719 Speaker 2: I'm gonna give him a simple plug right now, since 1022 00:48:22,719 --> 00:48:28,320 Speaker 2: we're talking about authors. Yeah, but you know, yeah, you 1023 00:48:28,400 --> 00:48:31,600 Speaker 2: got to kind of be everywhere and dynamic and outside 1024 00:48:31,600 --> 00:48:34,000 Speaker 2: the box thinking. You know, you do need all these 1025 00:48:34,040 --> 00:48:36,520 Speaker 2: social media platforms going, and you do need to be 1026 00:48:36,560 --> 00:48:39,640 Speaker 2: engaging with your followers, and you need to reply and 1027 00:48:39,680 --> 00:48:42,399 Speaker 2: say hey, thanks, or even a little heart liking their 1028 00:48:42,440 --> 00:48:46,880 Speaker 2: comment goes so far to the people following you like, 1029 00:48:46,880 --> 00:48:48,759 Speaker 2: oh my gosh, you just paid attention to me out 1030 00:48:48,800 --> 00:48:50,840 Speaker 2: of all these other people. Well, you made a comment. 1031 00:48:51,040 --> 00:48:53,719 Speaker 2: So maybe you make a promise to yourself that if 1032 00:48:53,760 --> 00:48:55,759 Speaker 2: someone makes a comment on a post, you'll like it. 1033 00:48:56,239 --> 00:48:57,799 Speaker 2: Or you know, you don't have to comment, you just 1034 00:48:57,920 --> 00:48:59,960 Speaker 2: like it. Just go in and be active with your 1035 00:49:00,040 --> 00:49:02,120 Speaker 2: social media so you keep your following. So if you 1036 00:49:02,120 --> 00:49:04,000 Speaker 2: do write your book, you can just point them right 1037 00:49:04,040 --> 00:49:06,160 Speaker 2: to your book and they'll share your book, and then 1038 00:49:06,160 --> 00:49:08,480 Speaker 2: they'll share your book, and it's the whole domino effect 1039 00:49:08,480 --> 00:49:12,600 Speaker 2: of sharing in social media. It's getting that fyp hashtag 1040 00:49:12,800 --> 00:49:15,439 Speaker 2: four year page, you know, popping up. It's like oh, 1041 00:49:15,719 --> 00:49:18,000 Speaker 2: someone hit me up rad You just keep popping up 1042 00:49:18,040 --> 00:49:19,799 Speaker 2: on my TikTok all the time, and I'm like, well, 1043 00:49:19,840 --> 00:49:22,120 Speaker 2: you must like forty six year old bearded men. 1044 00:49:26,560 --> 00:49:31,200 Speaker 3: You know, It's just it's hard to be just like 1045 00:49:31,239 --> 00:49:33,440 Speaker 3: you said. Like I said earlier, writers just want to 1046 00:49:33,440 --> 00:49:37,080 Speaker 3: be writers, and they don't. Some of them, like especially 1047 00:49:37,080 --> 00:49:38,839 Speaker 3: the older ones, are like, I don't want to deal 1048 00:49:38,840 --> 00:49:42,200 Speaker 3: with the social media stuff. And in fact, there's one 1049 00:49:42,200 --> 00:49:45,920 Speaker 3: of the the Colleen Hoover what I was talking about. 1050 00:49:46,320 --> 00:49:49,839 Speaker 3: She's made millions millions with their books. Like she's hat. 1051 00:49:50,000 --> 00:49:53,040 Speaker 3: She wrote two books a year for the last ten 1052 00:49:53,120 --> 00:49:56,839 Speaker 3: years or something like that, and they're all multi million bestsellers. 1053 00:49:57,480 --> 00:49:59,239 Speaker 3: She hasn't written a book in almost two years. She 1054 00:49:59,280 --> 00:50:02,240 Speaker 3: lives on a ranch, Texas, and they did an interview 1055 00:50:02,239 --> 00:50:07,360 Speaker 3: with her and she's like, sometimes I feel bad because 1056 00:50:07,360 --> 00:50:09,880 Speaker 3: I have all these people that love my books, and 1057 00:50:09,960 --> 00:50:13,680 Speaker 3: I feel like I'm letting them down. However, in the 1058 00:50:13,760 --> 00:50:17,720 Speaker 3: last couple of years, the social media, the the evil 1059 00:50:17,800 --> 00:50:21,920 Speaker 3: social media, it just it just hurts you. It just hammers. Yet, 1060 00:50:21,960 --> 00:50:23,720 Speaker 3: you know, you write a book, you're proud of the book, 1061 00:50:23,719 --> 00:50:27,759 Speaker 3: You spend time, energy, your your your soul in this 1062 00:50:27,880 --> 00:50:30,800 Speaker 3: book and you have and I know, I have probably 1063 00:50:30,800 --> 00:50:32,560 Speaker 3: more people that love this book than don't. But then 1064 00:50:32,600 --> 00:50:35,920 Speaker 3: there's those just those people that come on and just 1065 00:50:36,080 --> 00:50:38,719 Speaker 3: jab you and jab you, and it hurts and I 1066 00:50:38,760 --> 00:50:40,080 Speaker 3: don't even want to I don't want to deal with that. 1067 00:50:40,120 --> 00:50:42,040 Speaker 3: I don't want my kids to deal with it, you know. 1068 00:50:42,640 --> 00:50:46,759 Speaker 3: And so it's it's a tough balance, you know, for her, 1069 00:50:46,800 --> 00:50:50,320 Speaker 3: it was a PTSD moment. But every writer's got to 1070 00:50:50,440 --> 00:50:52,400 Speaker 3: have this balance. And you don't have to be on 1071 00:50:52,480 --> 00:50:54,960 Speaker 3: every freaking social media. You know, maybe you master one, 1072 00:50:55,080 --> 00:50:57,640 Speaker 3: you know, Instagram or kickback or whatever you're going to master, right, 1073 00:50:58,040 --> 00:51:00,880 Speaker 3: but you just got to you got to have a 1074 00:51:00,920 --> 00:51:03,200 Speaker 3: little bit of tough skin because you're definitely going to 1075 00:51:03,280 --> 00:51:07,279 Speaker 3: have people that just don't don't appreciate what you're doing, 1076 00:51:07,400 --> 00:51:09,239 Speaker 3: or just don't like one thing you did in there 1077 00:51:09,480 --> 00:51:12,920 Speaker 3: that's you know, is a taboo thing and things like that. 1078 00:51:13,680 --> 00:51:21,759 Speaker 3: The biggest problem I see is that they shoot. I 1079 00:51:21,800 --> 00:51:23,120 Speaker 3: forgot I was gonna say, but you were going to 1080 00:51:23,160 --> 00:51:24,080 Speaker 3: say something I saw it. 1081 00:51:24,560 --> 00:51:26,040 Speaker 2: No, no, no, what I was I was just thinking, 1082 00:51:26,120 --> 00:51:28,759 Speaker 2: you know, I was agreeing with you mentally that you know, 1083 00:51:28,920 --> 00:51:30,680 Speaker 2: if if people are going to be out there and 1084 00:51:30,680 --> 00:51:34,560 Speaker 2: they're just focusing on their lane, if it's Instagram or 1085 00:51:34,560 --> 00:51:36,319 Speaker 2: if it's TikTok, and I was just like agreeing, like, 1086 00:51:36,360 --> 00:51:38,359 Speaker 2: you know, yeah, there are people who do really well 1087 00:51:38,400 --> 00:51:40,400 Speaker 2: in just one medium, and they can and they have 1088 00:51:40,560 --> 00:51:43,720 Speaker 2: like one hundred two hundred, three hundred thousand followers fifty 1089 00:51:43,760 --> 00:51:47,839 Speaker 2: thousand followers on that one avenue, and it's it's doing great, right. 1090 00:51:47,880 --> 00:51:50,120 Speaker 2: I was just thinking about it. Sometimes people tell you, 1091 00:51:50,120 --> 00:51:52,439 Speaker 2: don't put all your eggs in one basket, and I'm like, well, 1092 00:51:52,520 --> 00:51:54,560 Speaker 2: I kind of do put all my eggs in one basket. 1093 00:51:54,560 --> 00:51:56,880 Speaker 2: I just set up clay Wars around it and Overwatch 1094 00:51:56,920 --> 00:51:59,200 Speaker 2: around that, and then I got snipers up in here 1095 00:51:59,320 --> 00:52:00,600 Speaker 2: and they're all watching the basket. 1096 00:52:01,239 --> 00:52:05,120 Speaker 3: Yeah. The you know, that's that's the thing about going wide, right, 1097 00:52:05,160 --> 00:52:06,920 Speaker 3: when you go to ingram Spark and you get your 1098 00:52:06,920 --> 00:52:10,239 Speaker 3: book everywhere else and your your inga Spark also put 1099 00:52:10,239 --> 00:52:12,520 Speaker 3: it on Apple Books for you and Barnes and Noble 1100 00:52:12,800 --> 00:52:15,279 Speaker 3: dot Com and all these other avenues where people are 1101 00:52:15,280 --> 00:52:17,319 Speaker 3: reading like ten or fifteen percent people just reading on 1102 00:52:17,360 --> 00:52:21,000 Speaker 3: Apple Books, you know, and not reading on Kindle. The 1103 00:52:21,120 --> 00:52:25,880 Speaker 3: problem with Amazon is there's been authors who've had problems 1104 00:52:26,000 --> 00:52:28,919 Speaker 3: where someone stole their book and said it was my book. 1105 00:52:28,920 --> 00:52:31,400 Speaker 3: It's my book. Key copied my book. And then you 1106 00:52:31,480 --> 00:52:33,920 Speaker 3: have to prove to Amazon that you wrote a book, 1107 00:52:34,360 --> 00:52:36,719 Speaker 3: especially if you're an independent author. You know, you didn't 1108 00:52:36,760 --> 00:52:40,439 Speaker 3: go through a publisher, right, And that takes months year 1109 00:52:40,600 --> 00:52:43,680 Speaker 3: Sometimes it's taking years, you know, and your book's not 1110 00:52:43,760 --> 00:52:46,640 Speaker 3: making any money while it's doing that, and so you 1111 00:52:46,800 --> 00:52:49,520 Speaker 3: have to move that book somewhere. If if it wasn't 1112 00:52:49,560 --> 00:52:52,560 Speaker 3: anywhere else, no one's reading it, if it's just on kid, 1113 00:52:52,680 --> 00:52:56,360 Speaker 3: if you just go Kindle, right, And the other the 1114 00:52:56,400 --> 00:52:58,120 Speaker 3: other thing is the article I said you have to keep. 1115 00:52:58,120 --> 00:52:59,640 Speaker 3: You're familiar with Kindle Unlimited. 1116 00:53:00,880 --> 00:53:03,000 Speaker 2: Yeah, it's where you can just get everything on it. 1117 00:53:03,080 --> 00:53:05,960 Speaker 3: Right, Well, it's not everything, but certain people authors can 1118 00:53:06,080 --> 00:53:08,080 Speaker 3: choose to put it on Kindle Unlimited. They get paid 1119 00:53:08,120 --> 00:53:10,839 Speaker 3: by the number of pages you read, and so usually 1120 00:53:10,880 --> 00:53:13,239 Speaker 3: it's less than what if you if you sold it 1121 00:53:13,280 --> 00:53:15,320 Speaker 3: for ten bucks, you probably get a lot less money. 1122 00:53:15,800 --> 00:53:20,640 Speaker 3: But but the thing is, the book publishers don't normally 1123 00:53:20,680 --> 00:53:25,840 Speaker 3: put their published books on Kindle Unlimited. They'll they because 1124 00:53:25,880 --> 00:53:30,160 Speaker 3: if they did that, then basically Amazon would become Netflix 1125 00:53:30,239 --> 00:53:32,919 Speaker 3: for books and you'd pay one fee and you'd read 1126 00:53:32,960 --> 00:53:34,480 Speaker 3: everything and everyone. 1127 00:53:34,200 --> 00:53:35,560 Speaker 2: Would get a lot less money. 1128 00:53:36,480 --> 00:53:40,759 Speaker 3: So they like keeping that away from from Amazon because 1129 00:53:40,800 --> 00:53:42,040 Speaker 3: then that would give them too much power. 1130 00:53:43,160 --> 00:53:45,680 Speaker 2: So okay, let's say this. Let's okay, look, okay, if 1131 00:53:45,680 --> 00:53:47,480 Speaker 2: you are someone who's written a book and you're like, 1132 00:53:47,600 --> 00:53:49,080 Speaker 2: just I got to get it out there, you know, 1133 00:53:49,120 --> 00:53:52,239 Speaker 2: no one's picking me up. I've talked to authors who 1134 00:53:52,280 --> 00:53:53,920 Speaker 2: took like two to four years to get someone to 1135 00:53:53,960 --> 00:53:56,520 Speaker 2: finally like take a look at their manuscripts that they 1136 00:53:56,520 --> 00:54:00,520 Speaker 2: were sending out to people, right if they get rejected, rejected, rejected, rejected, 1137 00:54:00,680 --> 00:54:03,239 Speaker 2: Finally someone took them, read it, said we'll take it. 1138 00:54:03,480 --> 00:54:06,720 Speaker 2: You know, that's kind of a hard thing. But somebody 1139 00:54:06,880 --> 00:54:09,719 Speaker 2: has access to uploading it to you know, their own 1140 00:54:09,760 --> 00:54:13,799 Speaker 2: website or their own Amazon account and get it listed. A. 1141 00:54:14,280 --> 00:54:17,239 Speaker 2: Do you need a UPC code for Amazon if you're 1142 00:54:17,239 --> 00:54:18,880 Speaker 2: having your own book? Is that how you have to 1143 00:54:19,000 --> 00:54:20,680 Speaker 2: upload it with a UPC because it has to have 1144 00:54:20,719 --> 00:54:24,200 Speaker 2: a barcode? And then b does a publicist or a 1145 00:54:24,200 --> 00:54:26,960 Speaker 2: publisher want to see you already uploading your book without 1146 00:54:26,960 --> 00:54:29,239 Speaker 2: them involved? Would they rather upload the book and do 1147 00:54:29,280 --> 00:54:31,040 Speaker 2: all of that first? So I guess my question is 1148 00:54:31,440 --> 00:54:34,200 Speaker 2: if you're an independent artist author and you're writing your 1149 00:54:34,200 --> 00:54:36,200 Speaker 2: own book. Do you take the risk to throw it 1150 00:54:36,200 --> 00:54:38,359 Speaker 2: out there and promote it yourself or do you take 1151 00:54:38,400 --> 00:54:41,080 Speaker 2: the risk to sit on it and try to hatch 1152 00:54:41,080 --> 00:54:42,759 Speaker 2: it to a publicist and a publisher. 1153 00:54:43,760 --> 00:54:47,560 Speaker 3: So you're coming in a little broken. But what I 1154 00:54:47,840 --> 00:54:50,080 Speaker 3: what I understood is like, what are the dangers of 1155 00:54:50,120 --> 00:54:52,920 Speaker 3: you publishing by yourself? Kind of things? And you need 1156 00:54:52,960 --> 00:54:57,719 Speaker 3: an ISBN number. You can purchase ISBN numbers online. You 1157 00:54:57,760 --> 00:55:01,520 Speaker 3: can just search for ISPN. You can buy for I 1158 00:55:01,560 --> 00:55:03,840 Speaker 3: don't know. They're not too cheap, but they're not too expensive, 1159 00:55:03,880 --> 00:55:05,279 Speaker 3: and you can buy them in packets too. If you 1160 00:55:05,280 --> 00:55:06,920 Speaker 3: find out you're gonna buy ten books, you buy ten 1161 00:55:06,960 --> 00:55:09,440 Speaker 3: at a time and get a discount. There's one company 1162 00:55:09,440 --> 00:55:12,080 Speaker 3: that sells them. It's very shady in my opinion, but 1163 00:55:13,960 --> 00:55:15,680 Speaker 3: they sell these i SPNs, and you have to buy 1164 00:55:15,760 --> 00:55:18,960 Speaker 3: a different i SPN for your printed books, your ebooks, 1165 00:55:19,000 --> 00:55:24,160 Speaker 3: and your UH and your audiobooks and also UH if 1166 00:55:24,200 --> 00:55:27,200 Speaker 3: you print on Amazon, Amazon will give you an Amazon 1167 00:55:27,239 --> 00:55:29,960 Speaker 3: can is BN number that that that'll supposed to be 1168 00:55:30,120 --> 00:55:33,759 Speaker 3: that'll that will represent it. You can also register a 1169 00:55:33,840 --> 00:55:36,759 Speaker 3: copyright if you want. I don't know how many people 1170 00:55:36,760 --> 00:55:39,520 Speaker 3: are doing that. I don't. I don't know. I don't 1171 00:55:39,560 --> 00:55:41,360 Speaker 3: know a whole lot about the copyright thing. So I 1172 00:55:41,360 --> 00:55:43,279 Speaker 3: don't want to tell any bad information here. But you 1173 00:55:43,280 --> 00:55:45,560 Speaker 3: can get all that information. You can register the copy 1174 00:55:45,760 --> 00:55:48,120 Speaker 3: the copyright. I have authors do that. You can do 1175 00:55:48,160 --> 00:55:50,080 Speaker 3: it by email, I think, and you have to wait 1176 00:55:50,080 --> 00:55:54,520 Speaker 3: a couple of weeks. The you know, the thing about 1177 00:55:54,600 --> 00:55:58,279 Speaker 3: the books is it's not necessarily that you won't ever 1178 00:55:58,320 --> 00:56:00,200 Speaker 3: be able to prove that the books yours. It's one 1179 00:56:00,239 --> 00:56:02,640 Speaker 3: says they said that you stole their book and stuff 1180 00:56:02,640 --> 00:56:07,400 Speaker 3: like that. It's whether Amazon has the personnel to dedicate 1181 00:56:07,600 --> 00:56:10,799 Speaker 3: time to your problem, because they have a lot of 1182 00:56:10,800 --> 00:56:14,040 Speaker 3: these and they also have other problems. So you're in, 1183 00:56:14,280 --> 00:56:17,640 Speaker 3: You're next in line. You're like in the VA telephone roster. 1184 00:56:17,840 --> 00:56:20,600 Speaker 3: You're going to call you to finish, right, So so 1185 00:56:20,760 --> 00:56:22,520 Speaker 3: I mean, I don't want talk about about VA, but 1186 00:56:22,600 --> 00:56:27,480 Speaker 3: sometimes VA takes a long time. So so basically you 1187 00:56:27,480 --> 00:56:31,400 Speaker 3: you're just in communication by email a lot of times 1188 00:56:31,400 --> 00:56:34,000 Speaker 3: with somebody saying what's going on? What can I do? 1189 00:56:34,239 --> 00:56:38,200 Speaker 3: What do you need? And not nothing's progressing. And I 1190 00:56:38,239 --> 00:56:42,080 Speaker 3: haven't had this experience with any of my authors yet, fortunately, 1191 00:56:42,360 --> 00:56:45,400 Speaker 3: but I've read about them in different Facebook groups and 1192 00:56:45,440 --> 00:56:48,160 Speaker 3: it's twenty books to fifty k Facebook group and some 1193 00:56:48,200 --> 00:56:50,400 Speaker 3: other things. So I know it's out there. I just 1194 00:56:50,440 --> 00:56:53,279 Speaker 3: don't know how prevailing is it is, and and i've 1195 00:56:53,320 --> 00:56:56,239 Speaker 3: but it's been it's been like the lesson learned by 1196 00:56:56,239 --> 00:57:00,200 Speaker 3: everyone was don't just have everything here. Now. The problem 1197 00:57:00,239 --> 00:57:02,799 Speaker 3: is your ebook if it's on Kindle Limited, can't be 1198 00:57:02,920 --> 00:57:06,960 Speaker 3: anywhere else, but you you're written books, your paperback and 1199 00:57:07,040 --> 00:57:10,280 Speaker 3: heartback can and then as long as you're in Kindle Limited, 1200 00:57:10,320 --> 00:57:12,880 Speaker 3: you can't have an ebook anywhere else. That's part of 1201 00:57:12,880 --> 00:57:14,360 Speaker 3: the contract you sign with them, and you have to 1202 00:57:14,400 --> 00:57:17,120 Speaker 3: do a minimum of ninety days, so you just have 1203 00:57:17,160 --> 00:57:18,040 Speaker 3: to keep that in mind. 1204 00:57:19,680 --> 00:57:21,919 Speaker 2: No, those are the little hurdles that are out there 1205 00:57:21,960 --> 00:57:25,240 Speaker 2: that you can provide if people reach out to you. 1206 00:57:25,680 --> 00:57:33,200 Speaker 2: And your website is military editor dot com. Correct, Yeah, 1207 00:57:33,240 --> 00:57:35,680 Speaker 2: and you're you're here for people to be reached out to. 1208 00:57:35,800 --> 00:57:37,560 Speaker 2: This is what you want. You want folks to hit 1209 00:57:37,600 --> 00:57:40,400 Speaker 2: you up and get involved and engage you in conversation 1210 00:57:40,560 --> 00:57:42,760 Speaker 2: and talk to you about you know, their ideas or 1211 00:57:42,800 --> 00:57:44,960 Speaker 2: their book and like you said, you'll look at it. 1212 00:57:45,720 --> 00:57:47,840 Speaker 2: You know, you'll give them your best and you like 1213 00:57:47,880 --> 00:57:50,240 Speaker 2: working with veterans. Like you said, fifty percent of the 1214 00:57:50,240 --> 00:57:51,960 Speaker 2: people you work with are kind of veterans. 1215 00:57:51,720 --> 00:57:55,120 Speaker 3: Right, So so yeah, Military editor dot com is my 1216 00:57:55,360 --> 00:57:58,760 Speaker 3: is my web page. I basically I also give like 1217 00:57:59,600 --> 00:58:01,600 Speaker 3: especially to veterans. You know, if you write me like 1218 00:58:01,680 --> 00:58:03,840 Speaker 3: has don't know where to go next, I got a 1219 00:58:03,840 --> 00:58:07,480 Speaker 3: great idea. It's hard. I mean, the most important thing 1220 00:58:07,480 --> 00:58:09,840 Speaker 3: I can tell you is write a first draft. And 1221 00:58:10,280 --> 00:58:17,120 Speaker 3: I know it's old advice, but as an editor, until 1222 00:58:17,120 --> 00:58:20,520 Speaker 3: I see your first draft, I can't help you fix it. 1223 00:58:21,800 --> 00:58:25,520 Speaker 3: As a book coach, if you haven't written anything, if 1224 00:58:25,560 --> 00:58:27,440 Speaker 3: you're in half of it, you need to finish it 1225 00:58:27,720 --> 00:58:31,440 Speaker 3: because and we'll change it. Just accept that it'll be changed. 1226 00:58:31,520 --> 00:58:33,720 Speaker 3: But at least you've got it finished and we can 1227 00:58:33,880 --> 00:58:35,720 Speaker 3: move stuff around and add things to it, and we 1228 00:58:35,760 --> 00:58:38,120 Speaker 3: know what we need. If you got an idea, I 1229 00:58:38,160 --> 00:58:40,800 Speaker 3: can help you outline it, and I can walk you 1230 00:58:40,840 --> 00:58:42,880 Speaker 3: through writing each chapter if you want. And then some 1231 00:58:42,960 --> 00:58:45,400 Speaker 3: people like that. Some people want the accountability. They show 1232 00:58:45,480 --> 00:58:47,320 Speaker 3: up every week they write a chapter. I look at 1233 00:58:47,320 --> 00:58:49,360 Speaker 3: the chapter, I got some notes, we have a conversation 1234 00:58:49,400 --> 00:58:51,040 Speaker 3: about it, and we move on to the next chapter. 1235 00:58:51,840 --> 00:58:54,440 Speaker 3: It's not for people that don't have a lot of 1236 00:58:54,440 --> 00:58:58,280 Speaker 3: money though. People. If people are paying me a lot 1237 00:58:58,280 --> 00:58:59,920 Speaker 3: of money to meet with me and give me the 1238 00:59:00,200 --> 00:59:03,000 Speaker 3: chapters every week, that's that's someone that's either a really 1239 00:59:03,000 --> 00:59:05,760 Speaker 3: good friend or a really expensive book coach. 1240 00:59:07,120 --> 00:59:09,280 Speaker 2: And I would tell you, I want to ask this question. 1241 00:59:09,360 --> 00:59:13,120 Speaker 2: What if I was just more of a softer person 1242 00:59:13,160 --> 00:59:15,160 Speaker 2: and I wanted to write maybe a picture book with 1243 00:59:15,200 --> 00:59:17,880 Speaker 2: a few words on it for like a children's series, 1244 00:59:17,920 --> 00:59:21,000 Speaker 2: you know, just like you know, see Sam, And is 1245 00:59:21,000 --> 00:59:23,320 Speaker 2: that something that you would also say, Hey, this seems 1246 00:59:23,360 --> 00:59:25,720 Speaker 2: like a good idea. It's got twelve pages, but it's 1247 00:59:25,840 --> 00:59:32,720 Speaker 2: right to the point of how to go potty. 1248 00:59:29,920 --> 00:59:33,320 Speaker 3: So you're coming in and out, so children's. 1249 00:59:32,920 --> 00:59:34,720 Speaker 2: Oh am, I coming in and out? Am? I is 1250 00:59:34,760 --> 00:59:36,760 Speaker 2: this better? Right now? Do you got me right now? Yeah? 1251 00:59:36,840 --> 00:59:38,760 Speaker 2: I guess what I'm talking about is if somebody wants 1252 00:59:38,760 --> 00:59:40,840 Speaker 2: to write a children's book, like with just like twelve 1253 00:59:40,880 --> 00:59:43,600 Speaker 2: or fifteen pages, is that something that you'll help look 1254 00:59:43,640 --> 00:59:46,360 Speaker 2: at as well, not so intense like a you know, 1255 00:59:46,480 --> 00:59:47,400 Speaker 2: Jack Carr novel. 1256 00:59:48,760 --> 00:59:51,080 Speaker 3: Yeah, so I'm not I don't specialize in that. There's 1257 00:59:51,080 --> 00:59:53,080 Speaker 3: people that specialize in children's books, and I think there's 1258 00:59:53,120 --> 00:59:55,480 Speaker 3: a there's an art to that that I am have 1259 00:59:55,640 --> 00:59:59,840 Speaker 3: never been, have never searched, searched for or learned or 1260 01:00:00,760 --> 01:00:03,680 Speaker 3: so I would not, but I have peers that do that. 1261 01:00:03,800 --> 01:00:06,080 Speaker 3: So if someone came to me with that, I listened 1262 01:00:06,080 --> 01:00:08,000 Speaker 3: to what they have to say, and then I'd recommend 1263 01:00:08,000 --> 01:00:11,840 Speaker 3: it one of my peers. And also, I mean, I'll 1264 01:00:11,880 --> 01:00:16,440 Speaker 3: just start with that. Uh you know, I'll listen. I'll 1265 01:00:16,480 --> 01:00:18,640 Speaker 3: listen to anyone for thirty minutes. You know, you can 1266 01:00:18,680 --> 01:00:21,360 Speaker 3: sign up on my web page right in there what 1267 01:00:21,480 --> 01:00:24,160 Speaker 3: your deal is, and then I'll send you, like maybe 1268 01:00:24,200 --> 01:00:26,400 Speaker 3: a questionnaire. We'll get on for thirty minutes and I'm like, 1269 01:00:26,440 --> 01:00:27,880 Speaker 3: all right, this is what this is what I think 1270 01:00:27,920 --> 01:00:30,120 Speaker 3: you should do or you know, and and if you 1271 01:00:30,200 --> 01:00:32,240 Speaker 3: if you don't want to work with me, if you 1272 01:00:32,280 --> 01:00:34,080 Speaker 3: want to work with a woman, I have peers that 1273 01:00:34,120 --> 01:00:35,880 Speaker 3: are a woman. If you want to work with a 1274 01:00:35,920 --> 01:00:38,680 Speaker 3: non military person, because you don't want that, because I 1275 01:00:38,680 --> 01:00:41,560 Speaker 3: give military flavored everything. That's why I work with both evets. 1276 01:00:41,800 --> 01:00:43,640 Speaker 3: But I work with a lot of civilians as well. 1277 01:00:43,920 --> 01:00:48,480 Speaker 3: Uh and uh so so that that's that's fine. If 1278 01:00:48,480 --> 01:00:51,880 Speaker 3: you're a guy a girl getting out of the military, 1279 01:00:52,000 --> 01:00:55,840 Speaker 3: I'm working with four interns right now, with the skill 1280 01:00:55,880 --> 01:00:59,640 Speaker 3: Bridge program. Just go to go to your soldier for 1281 01:00:59,680 --> 01:01:01,960 Speaker 3: life horses, say hey, I want to get in the 1282 01:01:01,960 --> 01:01:05,040 Speaker 3: skill Bridge and I'm on the skill Bridge list. As 1283 01:01:05,840 --> 01:01:08,720 Speaker 3: my company is called the Story Ninja. And so you 1284 01:01:08,800 --> 01:01:11,360 Speaker 3: find this, you'll find me. There's the Story Ninja and 1285 01:01:11,400 --> 01:01:14,280 Speaker 3: you can write me. That's right, and you can write 1286 01:01:14,280 --> 01:01:19,960 Speaker 3: me and I'll shop your story up and then you know, 1287 01:01:20,000 --> 01:01:22,440 Speaker 3: we can start in an internship, whether it's a writer 1288 01:01:22,640 --> 01:01:24,320 Speaker 3: or if you want to be an editor, like if 1289 01:01:24,440 --> 01:01:26,400 Speaker 3: you like, if you did twenty years in the army 1290 01:01:26,440 --> 01:01:28,600 Speaker 3: like I did, I did thirty two, and you said, 1291 01:01:28,600 --> 01:01:30,080 Speaker 3: I don't want to work for the man anymore. I 1292 01:01:30,080 --> 01:01:32,280 Speaker 3: work for myself. How do I start an editing business? 1293 01:01:32,360 --> 01:01:35,240 Speaker 3: I will show you my journey and share with you 1294 01:01:35,280 --> 01:01:37,440 Speaker 3: everything I know. And I still have guys that I mentored, 1295 01:01:37,960 --> 01:01:39,840 Speaker 3: Guys and gals I mentored two or three years ago 1296 01:01:39,960 --> 01:01:42,600 Speaker 3: that still hit me up. They did the three months 1297 01:01:42,600 --> 01:01:43,920 Speaker 3: with me, and they still go, hey, I just got 1298 01:01:43,960 --> 01:01:46,360 Speaker 3: this client. This is my problem. What do I do? 1299 01:01:46,440 --> 01:01:47,880 Speaker 3: And then we'll get on a call and I'll talk 1300 01:01:47,960 --> 01:01:50,600 Speaker 3: through it. But I have no problem doing that with 1301 01:01:50,600 --> 01:01:51,360 Speaker 3: any of those guys. 1302 01:01:52,800 --> 01:01:55,320 Speaker 2: I think this is one of my best conversations I've 1303 01:01:55,360 --> 01:01:58,400 Speaker 2: had in a very very very long time, and right 1304 01:01:58,440 --> 01:02:00,360 Speaker 2: to the point of how to write. I get hit 1305 01:02:00,440 --> 01:02:02,440 Speaker 2: up all the time. And I'm so glad you brought 1306 01:02:02,800 --> 01:02:05,360 Speaker 2: this skill and this mindset to the show today. And 1307 01:02:05,640 --> 01:02:08,240 Speaker 2: I'm thankful for Jim introducing me to you as well 1308 01:02:08,640 --> 01:02:11,080 Speaker 2: so that we could have this conversation. And I want 1309 01:02:11,080 --> 01:02:13,000 Speaker 2: to thank you for taking your time over in Spain, 1310 01:02:13,080 --> 01:02:14,440 Speaker 2: which I don't even know what time it is there 1311 01:02:14,520 --> 01:02:17,320 Speaker 2: right now. It's probably seven hours ahead or something along 1312 01:02:17,360 --> 01:02:20,640 Speaker 2: those lines, and so thank you from the future or 1313 01:02:20,680 --> 01:02:23,120 Speaker 2: from the past. I'm the past, right, you're the future. 1314 01:02:26,680 --> 01:02:29,000 Speaker 3: No, but you know it was. It was. Yeah. I'm 1315 01:02:29,040 --> 01:02:32,280 Speaker 3: glad Jim hooked us up because I want to. I've 1316 01:02:32,320 --> 01:02:34,040 Speaker 3: always tried to figure out how I'm going to talk 1317 01:02:34,080 --> 01:02:37,040 Speaker 3: to Vets and get him to join my internship. Even 1318 01:02:37,080 --> 01:02:39,400 Speaker 3: if you're not getting out and you just like whatever 1319 01:02:39,440 --> 01:02:42,480 Speaker 3: you're doing right now is not cutting it, and you 1320 01:02:42,520 --> 01:02:44,040 Speaker 3: want and you think you want to be a writer, 1321 01:02:44,440 --> 01:02:46,640 Speaker 3: give me a you know, give me a shout and 1322 01:02:46,800 --> 01:02:48,880 Speaker 3: I'll talk to you about it. If you want to 1323 01:02:48,920 --> 01:02:50,600 Speaker 3: be an editor and you want to learn. I've helped 1324 01:02:50,760 --> 01:02:54,040 Speaker 3: other guys, mostly yesf guys that I know they're like, 1325 01:02:54,080 --> 01:02:55,640 Speaker 3: what are you doing. I don't want to do this 1326 01:02:55,680 --> 01:02:57,360 Speaker 3: contract and stuff anymore. I want to be away from 1327 01:02:57,360 --> 01:02:59,400 Speaker 3: my family. It's like, well, I work from home. I 1328 01:02:59,480 --> 01:03:01,360 Speaker 3: work as much a little as I want. If I 1329 01:03:01,360 --> 01:03:02,720 Speaker 3: want to go on, you know, if I want to 1330 01:03:02,760 --> 01:03:05,360 Speaker 3: go drive to Greece for two months, then I'll I'll 1331 01:03:05,640 --> 01:03:07,640 Speaker 3: work up to that point, take two months off, and 1332 01:03:07,760 --> 01:03:09,760 Speaker 3: or maybe I'll work in Greece if my wife will. 1333 01:03:09,640 --> 01:03:13,240 Speaker 2: Let me, right right, she'll let you. She will bring 1334 01:03:13,280 --> 01:03:15,560 Speaker 2: the laptop. It's okay. Wi Fi is everywhere now, that's 1335 01:03:15,600 --> 01:03:17,200 Speaker 2: a beautiful thing almost everywhere. 1336 01:03:18,680 --> 01:03:22,080 Speaker 3: That's right. Yeah, so so, and you know, I have 1337 01:03:22,080 --> 01:03:24,080 Speaker 3: no idea sharing I mean, I have no problem sharing 1338 01:03:24,080 --> 01:03:26,360 Speaker 3: all my knowledge. I just want there's more than enough 1339 01:03:26,360 --> 01:03:29,040 Speaker 3: people out there who want to write a book that 1340 01:03:29,200 --> 01:03:31,560 Speaker 3: if I train another editor, I'm not taking business away 1341 01:03:31,560 --> 01:03:33,720 Speaker 3: from myself. I never felt like that. Never feel like 1342 01:03:33,720 --> 01:03:36,080 Speaker 3: that in the army either, Like, hey, if I do 1343 01:03:36,600 --> 01:03:38,160 Speaker 3: I'm trying, I'm trying to do better than this. I 1344 01:03:38,200 --> 01:03:40,280 Speaker 3: can get promoted. I never felt like that in the military. 1345 01:03:40,720 --> 01:03:43,400 Speaker 3: And and so I didn't want to feel like that 1346 01:03:43,440 --> 01:03:47,080 Speaker 3: when I got out. And uh, and also if you 1347 01:03:47,080 --> 01:03:51,640 Speaker 3: you know, there's more than enough people out there who 1348 01:03:51,480 --> 01:03:53,480 Speaker 3: want to be writers and just want to write better, 1349 01:03:54,040 --> 01:03:55,120 Speaker 3: then I'll give them a hand. 1350 01:03:56,720 --> 01:03:58,840 Speaker 2: I love that. And I'm gonna give you a plug 1351 01:03:58,880 --> 01:04:05,080 Speaker 2: again for military dot com and your last name. I'm 1352 01:04:05,120 --> 01:04:15,280 Speaker 2: gonna say it right, Randy Searles, correct, right here, right here. 1353 01:04:15,560 --> 01:04:19,640 Speaker 2: You have been a great uh brightness in my life 1354 01:04:19,680 --> 01:04:20,960 Speaker 2: and I just want to thank you for that. I 1355 01:04:20,960 --> 01:04:23,400 Speaker 2: want to thank you for being s F and being 1356 01:04:23,440 --> 01:04:26,320 Speaker 2: of that cloth. I want to thank you for reaching 1357 01:04:26,360 --> 01:04:29,840 Speaker 2: out and helping other people who may not realize they 1358 01:04:29,880 --> 01:04:31,560 Speaker 2: want the help and you're there to help them as 1359 01:04:31,560 --> 01:04:35,240 Speaker 2: a coach and as the editor and bro. I'm really, 1360 01:04:35,280 --> 01:04:37,920 Speaker 2: I'm really so thankful to have had this interview. So 1361 01:04:37,960 --> 01:04:40,160 Speaker 2: thank you very much. And I guess I'm gonna wind 1362 01:04:40,160 --> 01:04:43,960 Speaker 2: down the show now, so listen soft rep dot com 1363 01:04:44,000 --> 01:04:47,000 Speaker 2: soft Rep Radio. We have a merch store. We have 1364 01:04:47,080 --> 01:04:49,959 Speaker 2: a book club, and it's soft rep dot com Forward 1365 01:04:50,000 --> 01:04:53,960 Speaker 2: slash book hyphen Club. One more shout out to Jim Johnson. 1366 01:04:54,640 --> 01:04:56,520 Speaker 2: You know where you're at, you know who you are, sir. 1367 01:04:56,800 --> 01:04:59,480 Speaker 2: Thank you for the hookups and I look forward to 1368 01:04:59,520 --> 01:05:02,040 Speaker 2: your feedback on this episode when it comes out. With 1369 01:05:02,160 --> 01:05:04,880 Speaker 2: that said, on behalf of Randy. I want to say 1370 01:05:05,000 --> 01:05:06,800 Speaker 2: peace from all of us here at Soft Revenue. 1371 01:05:13,120 --> 01:05:15,560 Speaker 1: You've been listening to self red Radio