1
00:00:05,080 --> 00:00:07,960
Speaker 1: Welcome to the show. I am Rashan McDonald, the host

2
00:00:07,960 --> 00:00:11,680
Speaker 1: of Money Making Conversations Masterclass, where we encourage.

3
00:00:11,280 --> 00:00:14,120
Speaker 2: People to stop reading other people's success stories and.

4
00:00:14,120 --> 00:00:17,200
Speaker 1: Start planning their own. Listen up as.

5
00:00:17,040 --> 00:00:20,760
Speaker 2: I interview entrepreneurs from around the country, talk to celebrities

6
00:00:20,880 --> 00:00:23,560
Speaker 2: and ask them how they are running their companies, and

7
00:00:23,640 --> 00:00:26,159
Speaker 2: speak with dog profits who are making a difference in

8
00:00:26,239 --> 00:00:29,360
Speaker 2: their local communities. Now, sit back and listen as we

9
00:00:29,480 --> 00:00:34,400
Speaker 2: unlock the secrets to their success on Money Making Conversations Masterclass.

10
00:00:35,479 --> 00:00:38,280
Speaker 1: Hi, I'm Rashan McDonald, a host of weekly Money Making

11
00:00:38,320 --> 00:00:42,360
Speaker 1: Conversations Masterclass show. The interviews and information that this show

12
00:00:42,400 --> 00:00:45,320
Speaker 1: provides are for everyone. It's time to stop reading other

13
00:00:45,320 --> 00:00:48,440
Speaker 1: people's success stories and start living your own. If you

14
00:00:48,440 --> 00:00:50,560
Speaker 1: want to be a guest on my show, please visit

15
00:00:50,600 --> 00:00:54,640
Speaker 1: our website, Moneymakingconversations dot com and click the be a

16
00:00:54,720 --> 00:00:58,360
Speaker 1: Guest button. My guest is the Queen of air Friars

17
00:00:58,640 --> 00:01:01,319
Speaker 1: and a mother of eight kids. He started using air

18
00:01:01,360 --> 00:01:03,640
Speaker 1: Friars because she wanted to prove they can do more

19
00:01:03,680 --> 00:01:06,959
Speaker 1: than just reheat frozen foods and left those so. She

20
00:01:07,120 --> 00:01:10,600
Speaker 1: documented the journey on YouTube. Now with over seven hundred

21
00:01:10,600 --> 00:01:14,119
Speaker 1: and thirty five thousand followers across social media. She can

22
00:01:14,200 --> 00:01:17,039
Speaker 1: do no wrong with an air frier. Please work in

23
00:01:17,040 --> 00:01:19,600
Speaker 1: the Money Making Conversations master class. I'm gonna call it

24
00:01:19,680 --> 00:01:21,480
Speaker 1: my friend, Kathy Yoda.

25
00:01:21,560 --> 00:01:24,200
Speaker 3: How you doing, Kathy, I'm so good, so happy to

26
00:01:24,240 --> 00:01:24,640
Speaker 3: be here.

27
00:01:25,360 --> 00:01:28,080
Speaker 1: Air Friars. Now, I will tell you this. Let's gotta

28
00:01:28,120 --> 00:01:31,160
Speaker 1: be a confession. I bought my wife and I fry.

29
00:01:31,560 --> 00:01:34,560
Speaker 1: I have an air fr at work. I've never used it.

30
00:01:35,080 --> 00:01:38,280
Speaker 1: Why at my knucklehead, Kathy, I.

31
00:01:38,240 --> 00:01:40,800
Speaker 3: Don't know, but you need me in your life.

32
00:01:41,000 --> 00:01:42,640
Speaker 1: Okay, good, let's get started. That's why I brought you

33
00:01:42,640 --> 00:01:44,320
Speaker 1: on the show because two things I want to talk about.

34
00:01:44,440 --> 00:01:46,120
Speaker 1: I want to talk about the air friars and I

35
00:01:46,120 --> 00:01:49,320
Speaker 1: also want to talk about branding and using social media

36
00:01:49,400 --> 00:01:51,960
Speaker 1: and how he was able to grow your brand through

37
00:01:52,000 --> 00:01:56,840
Speaker 1: this and it has changed your life on public speaking opportunities,

38
00:01:57,120 --> 00:02:00,680
Speaker 1: branding opportunities, and also gain yourself some fun Andrew Lincolm.

39
00:02:00,880 --> 00:02:03,400
Speaker 1: But let's start with the air fryer. What exactly is

40
00:02:03,440 --> 00:02:04,280
Speaker 1: an air fryer.

41
00:02:05,000 --> 00:02:09,200
Speaker 3: It's just a mini conviction or sorry, mini convection oven.

42
00:02:10,080 --> 00:02:13,200
Speaker 3: So it's just your oven with the fan and some heat.

43
00:02:13,480 --> 00:02:17,720
Speaker 3: And since it's in a small chamber you like pretty

44
00:02:17,760 --> 00:02:20,680
Speaker 3: much can skip the preheat process, so you've already saved

45
00:02:20,720 --> 00:02:24,320
Speaker 3: ten fifteen minutes. And then it cooks food faster because

46
00:02:24,360 --> 00:02:27,120
Speaker 3: the hot air is just circulating around. So it's just

47
00:02:27,160 --> 00:02:28,359
Speaker 3: a huge timesaver for me.

48
00:02:28,919 --> 00:02:32,400
Speaker 1: Okay, cool, Now, cause I mentioned eight kids, can I

49
00:02:32,440 --> 00:02:34,760
Speaker 1: ask the age range of your kids? Got come from

50
00:02:34,760 --> 00:02:37,720
Speaker 1: a big family, six sisters, two brothers, so I was

51
00:02:37,760 --> 00:02:41,000
Speaker 1: born into a family. Now you're raising eight kids. Talk

52
00:02:41,040 --> 00:02:42,079
Speaker 1: to us about that, right.

53
00:02:42,160 --> 00:02:47,160
Speaker 3: Well, my oldest is almost twenty nine, yep, if I'm

54
00:02:47,200 --> 00:02:51,960
Speaker 3: getting old. My youngest is ten, so yeah, I in

55
00:02:52,000 --> 00:02:55,720
Speaker 3: his graduation my oldest in his graduation pictures, I was

56
00:02:55,800 --> 00:02:59,240
Speaker 3: a massive that ready to give birth to my last baby.

57
00:02:59,800 --> 00:03:03,200
Speaker 3: So yeah, I got ten sorry, eight kids and ten

58
00:03:03,240 --> 00:03:08,760
Speaker 3: year eight kids in eighteen years. There we go, and

59
00:03:09,000 --> 00:03:11,240
Speaker 3: just three teenagers at home now, well, my ten year

60
00:03:11,280 --> 00:03:15,440
Speaker 3: old and two other teenagers at home, so life has

61
00:03:15,520 --> 00:03:16,520
Speaker 3: calmed down a little bit.

62
00:03:16,919 --> 00:03:20,840
Speaker 1: Good? Not good? Well, let's talk about this a fry now?

63
00:03:22,080 --> 00:03:25,840
Speaker 1: Can I cook anything or bake anything? Because I'm really

64
00:03:25,840 --> 00:03:28,639
Speaker 1: confused when I asked these questions. I look at it,

65
00:03:28,639 --> 00:03:31,680
Speaker 1: it looks normal. I've heard all the good things about

66
00:03:31,720 --> 00:03:34,560
Speaker 1: an air fire will be healthier. You don't have to

67
00:03:34,639 --> 00:03:38,080
Speaker 1: use grease, But just walk me through the airf our

68
00:03:38,240 --> 00:03:41,440
Speaker 1: history if you can, and why you use it so much.

69
00:03:42,680 --> 00:03:44,960
Speaker 3: You know, I'm honestly not even sure about the whole

70
00:03:45,200 --> 00:03:48,200
Speaker 3: historical context of the airfire. I believe it's been around

71
00:03:48,240 --> 00:03:52,480
Speaker 3: for quite some time, but for me, I started using

72
00:03:52,520 --> 00:03:55,160
Speaker 3: it about five years ago. It was kind of becoming,

73
00:03:56,120 --> 00:03:58,640
Speaker 3: you know, a little bit more prominent, and you're hearing

74
00:03:58,680 --> 00:04:00,520
Speaker 3: about it. You're like, what in the heck is that?

75
00:04:01,080 --> 00:04:04,720
Speaker 3: So I finally bought one, and it sat in the

76
00:04:04,760 --> 00:04:08,120
Speaker 3: pantry in the box for a long time. And then

77
00:04:08,160 --> 00:04:10,560
Speaker 3: we had people coming over for dinner and I was like,

78
00:04:10,600 --> 00:04:14,000
Speaker 3: we're going to make burgers and fries. So I was like, okay,

79
00:04:14,040 --> 00:04:17,120
Speaker 3: here we go, made myself some fries. They took forever

80
00:04:17,480 --> 00:04:20,360
Speaker 3: because I did it all wrong. Anyway. It was an

81
00:04:20,400 --> 00:04:25,360
Speaker 3: embarrassing evening and I was like, that thing's stupid. I'm

82
00:04:25,400 --> 00:04:30,280
Speaker 3: not using anymore. And again it just sat forever until

83
00:04:31,000 --> 00:04:34,080
Speaker 3: about twenty early twenty twenty. I was like, you know,

84
00:04:34,160 --> 00:04:36,840
Speaker 3: this was right before COVID happened. I was like, you

85
00:04:36,880 --> 00:04:39,039
Speaker 3: know what, there's gotta be more to that, and so

86
00:04:39,120 --> 00:04:41,320
Speaker 3: I pulled it out, and I just started figuring things

87
00:04:41,360 --> 00:04:43,640
Speaker 3: out some of my favorite things to make in it.

88
00:04:43,680 --> 00:04:46,400
Speaker 3: So really the rule is if you can grill it,

89
00:04:46,839 --> 00:04:51,080
Speaker 3: if you can bake it. Not all things that you

90
00:04:51,160 --> 00:04:54,200
Speaker 3: deep fry will work perfectly in it. So like a

91
00:04:54,240 --> 00:04:57,160
Speaker 3: funnel cake, you're not going to make in the air

92
00:04:57,240 --> 00:05:02,400
Speaker 3: fire right any wet better, but otherwise you can air

93
00:05:02,440 --> 00:05:04,520
Speaker 3: fry it. So some of my favorite things are like

94
00:05:04,600 --> 00:05:07,120
Speaker 3: salmon before you.

95
00:05:06,960 --> 00:05:09,000
Speaker 1: In the conversation, because you said you pulled it out

96
00:05:09,040 --> 00:05:11,880
Speaker 1: the first time and it was a disaster. Now when

97
00:05:11,920 --> 00:05:14,239
Speaker 1: you look back on it, what did you do wrong

98
00:05:14,320 --> 00:05:16,240
Speaker 1: when you used it the first time? So I can

99
00:05:16,279 --> 00:05:17,239
Speaker 1: avoid that mistake.

100
00:05:18,720 --> 00:05:22,839
Speaker 3: I didn't take too much time to read directions, and

101
00:05:24,480 --> 00:05:26,640
Speaker 3: I'm usually just like, oh, let's jump in and figure

102
00:05:26,640 --> 00:05:30,840
Speaker 3: it out. I also cooked way too many fries in

103
00:05:30,920 --> 00:05:34,520
Speaker 3: the air fire that I had, and that particular airfier

104
00:05:34,640 --> 00:05:38,359
Speaker 3: that I had wasn't a great airfier. I use a

105
00:05:38,360 --> 00:05:42,640
Speaker 3: different one now, so you know, it's kind of a domination.

106
00:05:42,400 --> 00:05:44,720
Speaker 1: All air fris. Let me get out to my audience first,

107
00:05:44,760 --> 00:05:49,520
Speaker 1: all air fris are not created equal. No, no, okay,

108
00:05:49,640 --> 00:05:51,080
Speaker 1: can I ask what brain you're using?

109
00:05:52,279 --> 00:05:55,760
Speaker 3: I have probably about three different brands that I use

110
00:05:55,839 --> 00:06:01,279
Speaker 3: right now. Kasori is one. There's another called a Typher.

111
00:06:03,080 --> 00:06:05,560
Speaker 3: It's like a dome. It's a basket airfire, but it's

112
00:06:05,600 --> 00:06:10,320
Speaker 3: really wide, like has a fifteen by fifteen basket, more shallow.

113
00:06:10,800 --> 00:06:15,360
Speaker 3: And then I've recently started using the mightia of Inn

114
00:06:15,480 --> 00:06:16,440
Speaker 3: style airfryer.

115
00:06:17,600 --> 00:06:21,240
Speaker 1: Okay, now, so you use them, you say you have three,

116
00:06:21,360 --> 00:06:23,080
Speaker 1: so you use them for different purposes?

117
00:06:23,680 --> 00:06:28,320
Speaker 3: Yeah, I mean I've owned over twenty of them just

118
00:06:28,360 --> 00:06:33,640
Speaker 3: for my channel reviewing and testing airfriers, so I currently

119
00:06:33,720 --> 00:06:38,280
Speaker 3: have I think five in my pantry. So I can't

120
00:06:38,279 --> 00:06:39,800
Speaker 3: even think of what the other brands are that I

121
00:06:39,839 --> 00:06:44,039
Speaker 3: have in my pantry. But it's usually you know, what

122
00:06:44,120 --> 00:06:47,360
Speaker 3: I'm filming, and then that just airfier will just sit

123
00:06:47,400 --> 00:06:50,560
Speaker 3: out on my counter for a while. Cool, So I

124
00:06:50,560 --> 00:06:53,120
Speaker 3: couldn't say there's one that I love over all the others.

125
00:06:53,480 --> 00:06:58,560
Speaker 1: Okay, My listeners are who are anxious to learn about

126
00:06:58,600 --> 00:07:01,400
Speaker 1: air fires, just like I am. Talk to about employees

127
00:07:01,440 --> 00:07:03,120
Speaker 1: and one of them he uses it all the time.

128
00:07:03,160 --> 00:07:05,400
Speaker 1: He said he has an air fr then he bought

129
00:07:05,400 --> 00:07:07,840
Speaker 1: another air fire. He hated it, so he went back

130
00:07:07,880 --> 00:07:10,640
Speaker 1: to his original air fire. And just like you were saying,

131
00:07:10,760 --> 00:07:13,760
Speaker 1: all air friers are not created equal. Do your research,

132
00:07:13,920 --> 00:07:17,720
Speaker 1: read the reviews. I assume when you're looking at airfriers

133
00:07:17,760 --> 00:07:20,400
Speaker 1: that you want to purchase, okay, as a starter kit

134
00:07:20,640 --> 00:07:24,200
Speaker 1: to get introduced me into the airfrying game. Use about

135
00:07:24,200 --> 00:07:27,520
Speaker 1: to start mentioning some of your favorites that you use

136
00:07:27,760 --> 00:07:30,280
Speaker 1: in cooking with an air fry talk to us.

137
00:07:30,840 --> 00:07:32,680
Speaker 3: Yeah, So, I mean I do have a video on

138
00:07:32,720 --> 00:07:36,200
Speaker 3: my channel where I talk about the different things to

139
00:07:36,280 --> 00:07:39,840
Speaker 3: look for, Like I teach people focus more on instead

140
00:07:39,880 --> 00:07:43,480
Speaker 3: of you know, someone say it's two courts, six courts,

141
00:07:43,600 --> 00:07:48,000
Speaker 3: twenty courts, look at the horizontal cooking space, and then

142
00:07:48,120 --> 00:07:52,880
Speaker 3: you want to have some good wattage. So usually generally

143
00:07:53,000 --> 00:07:56,880
Speaker 3: I go for six courts about seventeen hundred watts. That way,

144
00:07:56,920 --> 00:07:59,560
Speaker 3: it's going to just cook efficiently. There's some that are

145
00:07:59,640 --> 00:08:02,680
Speaker 3: large that have lower wattage and they take forever and

146
00:08:02,720 --> 00:08:04,880
Speaker 3: you don't get good results, so you want to avoid those.

147
00:08:05,760 --> 00:08:08,720
Speaker 1: Okay. So you're saying that the amount of wattage will

148
00:08:08,760 --> 00:08:12,600
Speaker 1: impact your cooking as well. Well. I keep getting back

149
00:08:12,600 --> 00:08:15,520
Speaker 1: from you and I'm just being obvious that don't be

150
00:08:15,640 --> 00:08:18,520
Speaker 1: cheap on your air fryer. Could it can wind up

151
00:08:18,640 --> 00:08:19,200
Speaker 1: hurting you.

152
00:08:19,800 --> 00:08:22,760
Speaker 3: Right, yeah, And the biggest mistake people make is buying

153
00:08:22,800 --> 00:08:26,560
Speaker 3: one too small. Like I've had so many comments on

154
00:08:26,600 --> 00:08:29,080
Speaker 3: my videos or like oh I bought a four court

155
00:08:29,240 --> 00:08:33,280
Speaker 3: or a five court or two court, and I had

156
00:08:33,320 --> 00:08:36,480
Speaker 3: to upgrade immediately because it wasn't there wasn't enough room.

157
00:08:36,880 --> 00:08:40,320
Speaker 1: Okay, I'm going in. What is the recommended size that

158
00:08:40,360 --> 00:08:43,080
Speaker 1: I should go and get? Just a guy? Who I

159
00:08:43,240 --> 00:08:46,360
Speaker 1: like to cook in my regular oven? Okay, I you

160
00:08:46,400 --> 00:08:50,080
Speaker 1: know I do, of course fries. Of course? Can I

161
00:08:50,120 --> 00:08:51,160
Speaker 1: bake in an air fryer?

162
00:08:51,720 --> 00:08:55,599
Speaker 3: H yeah, yeah, I love like lava cakes and the

163
00:08:55,679 --> 00:09:01,199
Speaker 3: air fire, little pastries, rolls. Yeah, you can do so

164
00:09:01,280 --> 00:09:02,600
Speaker 3: many things in the air fiyer.

165
00:09:03,120 --> 00:09:05,199
Speaker 1: Okay, So what's the recommended side that you would say

166
00:09:05,240 --> 00:09:06,560
Speaker 1: for Okay, I would go.

167
00:09:07,600 --> 00:09:10,119
Speaker 3: I would go six court, seventeen hundred watts.

168
00:09:10,400 --> 00:09:13,679
Speaker 1: Six court seventeen hundred watchs is to recommend the size

169
00:09:13,760 --> 00:09:16,240
Speaker 1: from the Queen of air friers. If you want to

170
00:09:16,280 --> 00:09:18,000
Speaker 1: go out there and get your very first air fry

171
00:09:18,080 --> 00:09:19,679
Speaker 1: that you won't look around and go I got to

172
00:09:19,760 --> 00:09:23,360
Speaker 1: upgrade immediately because buying too small can make you come

173
00:09:23,400 --> 00:09:24,599
Speaker 1: back and want to upgrade.

174
00:09:24,800 --> 00:09:25,920
Speaker 3: Now you're wasting money.

175
00:09:26,280 --> 00:09:30,000
Speaker 1: Now what made you think? What gave you the idea

176
00:09:30,160 --> 00:09:34,559
Speaker 1: to start videotaping yourself and uploading this to YouTube?

177
00:09:35,960 --> 00:09:38,960
Speaker 3: You know it was? It actually started with a conversation

178
00:09:39,120 --> 00:09:42,960
Speaker 3: I had at a business conference in twenty nineteen. So

179
00:09:43,000 --> 00:09:45,959
Speaker 3: I've had a blog since two thousand and eight. I

180
00:09:46,800 --> 00:09:49,360
Speaker 3: had a money saving blog. We posted recipes on it.

181
00:09:49,960 --> 00:09:52,280
Speaker 3: And so I was at a conference and I was

182
00:09:52,280 --> 00:09:54,640
Speaker 3: talking to another blogger and she's like, you know what,

183
00:09:55,360 --> 00:09:57,160
Speaker 3: You've got to get on YouTube. You've got a lot

184
00:09:57,160 --> 00:10:00,640
Speaker 3: of recipes. She was doing YouTube and just crushing it,

185
00:10:01,080 --> 00:10:03,880
Speaker 3: and so I was like, Okay, it's always good to

186
00:10:03,920 --> 00:10:07,679
Speaker 3: have another revenue stream, right, And I was like, can

187
00:10:07,720 --> 00:10:09,760
Speaker 3: you coach me? So I hired her to coach me,

188
00:10:10,240 --> 00:10:12,400
Speaker 3: which was the smartest thing I did because it really

189
00:10:12,440 --> 00:10:17,800
Speaker 3: fast checked my effort my time. So I started uploading

190
00:10:18,040 --> 00:10:20,160
Speaker 3: different types of you coached you?

191
00:10:20,200 --> 00:10:21,560
Speaker 1: What do you mean when you say coached you? What

192
00:10:21,600 --> 00:10:23,719
Speaker 1: does she do when you coach me? Because now it's

193
00:10:23,800 --> 00:10:26,520
Speaker 1: kind of like training people who want to get into

194
00:10:26,600 --> 00:10:31,200
Speaker 1: YouTube marketing self marketing. You say she coached you, talk

195
00:10:31,240 --> 00:10:32,400
Speaker 1: to us about that. Yep.

196
00:10:32,480 --> 00:10:34,720
Speaker 3: So she just hopped on the phone with me and

197
00:10:34,800 --> 00:10:37,480
Speaker 3: just helped me figure out the strategy and just said,

198
00:10:37,559 --> 00:10:39,480
Speaker 3: here's what we're gonna do. We got recipes, but we're

199
00:10:39,480 --> 00:10:41,360
Speaker 3: not just going to do any recipe. We're going to

200
00:10:41,400 --> 00:10:48,520
Speaker 3: start with instant pot recipes, Airfrier slow cooker, freezer mills,

201
00:10:48,559 --> 00:10:53,160
Speaker 3: and copycat. So I had my four to six buckets

202
00:10:53,200 --> 00:10:56,320
Speaker 3: is what we call them, and I just alternated between

203
00:10:56,480 --> 00:11:00,520
Speaker 3: creating content in those different topic areas, and then after

204
00:11:00,520 --> 00:11:03,720
Speaker 3: a few months, the only things that were really starting

205
00:11:03,760 --> 00:11:08,480
Speaker 3: to get used were the Airfier recipes. Okay, So after

206
00:11:09,200 --> 00:11:11,920
Speaker 3: doing that, I think it was maybe five or six months,

207
00:11:11,960 --> 00:11:15,880
Speaker 3: I just dialed and went all in on Airfrier content.

208
00:11:16,360 --> 00:11:19,959
Speaker 1: So I would say this then like I have a TikTok,

209
00:11:20,400 --> 00:11:25,200
Speaker 1: and one of my staffs started telling me, you know what, Sean,

210
00:11:25,360 --> 00:11:28,720
Speaker 1: people always commenting about how you dress when you cook,

211
00:11:29,840 --> 00:11:34,560
Speaker 1: so comments, Reading comments is important because it led you

212
00:11:34,600 --> 00:11:38,600
Speaker 1: to understand that people are really engaged when it comes

213
00:11:38,640 --> 00:11:41,520
Speaker 1: to the air fire and it turned your attention. So

214
00:11:42,360 --> 00:11:44,720
Speaker 1: comments can help you lead you in the right direction

215
00:11:44,800 --> 00:11:45,560
Speaker 1: of your branding.

216
00:11:45,600 --> 00:11:49,559
Speaker 3: Correct, Absolutely, Yeah, just listening to the viewer right and

217
00:11:50,000 --> 00:11:52,200
Speaker 3: having that it's a two way connection. They come into

218
00:11:52,240 --> 00:11:55,840
Speaker 3: my home, they see my family, they see my mistakes,

219
00:11:56,760 --> 00:12:00,040
Speaker 3: and then on my end, I read their comment and

220
00:12:00,240 --> 00:12:03,240
Speaker 3: I'll respond, I'll make a video because of a comment,

221
00:12:03,600 --> 00:12:08,640
Speaker 3: right right, and just it's a great source of inspiration

222
00:12:08,840 --> 00:12:09,440
Speaker 3: and connection.

223
00:12:09,880 --> 00:12:13,040
Speaker 4: Please don't go anywhere. We'll be right back with more

224
00:12:13,120 --> 00:12:23,160
Speaker 4: Money Making Conversations Masterclass. Welcome back to the Money Making

225
00:12:23,200 --> 00:12:27,240
Speaker 4: Conversations Masterclass hosted by Rashaan McDonald cool.

226
00:12:27,320 --> 00:12:30,120
Speaker 1: I'm speaking to Kathy Yoda. She is the queen of

227
00:12:30,200 --> 00:12:33,960
Speaker 1: air friars and also because of the air frier usage

228
00:12:34,040 --> 00:12:38,240
Speaker 1: that she documented, social media blew up. Now where are

229
00:12:38,320 --> 00:12:42,160
Speaker 1: you your largest following? What platform is your largest following?

230
00:12:42,520 --> 00:12:43,880
Speaker 3: It is YouTube for sure?

231
00:12:44,280 --> 00:12:47,000
Speaker 1: YouTube for sure. Can I just ask you? Do you

232
00:12:47,040 --> 00:12:51,120
Speaker 1: generate revenue on YouTube with your platform?

233
00:12:51,720 --> 00:12:55,600
Speaker 3: Yes? Yep. I can tell you more about that if

234
00:12:55,600 --> 00:12:59,800
Speaker 3: you want, Yes I do. Okay, all right, So YouTube

235
00:12:59,880 --> 00:13:02,679
Speaker 3: is the long game. You're not gonna make money right

236
00:13:02,679 --> 00:13:08,680
Speaker 3: at the beginning, I after uploading for about six five

237
00:13:08,720 --> 00:13:11,240
Speaker 3: six months, I made my first check, which was a

238
00:13:11,320 --> 00:13:17,680
Speaker 3: dollar thirty six. I was like, oh, that's a lot

239
00:13:17,679 --> 00:13:20,400
Speaker 3: of work. It has a lot of work for a

240
00:13:20,440 --> 00:13:24,200
Speaker 3: dollar thirty six. Then the next month I made it

241
00:13:24,280 --> 00:13:27,120
Speaker 3: was right around one hundred and forty six dollars. Okay,

242
00:13:27,160 --> 00:13:30,679
Speaker 3: So I was like, okay, okay, and then the next

243
00:13:30,760 --> 00:13:34,199
Speaker 3: month I made right around three hundred dollars.

244
00:13:34,559 --> 00:13:34,959
Speaker 1: Okay.

245
00:13:35,880 --> 00:13:39,440
Speaker 3: But I have a business partner and he was like, hey, Kathy,

246
00:13:39,520 --> 00:13:42,240
Speaker 3: you are spending a lot of time on this. At

247
00:13:42,240 --> 00:13:45,240
Speaker 3: what point are we gonna, you know, see some money,

248
00:13:45,559 --> 00:13:47,400
Speaker 3: you know, to make it worth your time. So we

249
00:13:47,480 --> 00:13:51,280
Speaker 3: set a goal if by I think at that point

250
00:13:51,280 --> 00:13:53,400
Speaker 3: in time, we had like about six months. If I

251
00:13:53,480 --> 00:13:57,240
Speaker 3: wasn't making four thousand dollars a month on YouTube, then

252
00:13:57,280 --> 00:14:00,720
Speaker 3: I was gonna stop spending time there. So I had

253
00:14:00,760 --> 00:14:04,080
Speaker 3: this six more month window, and I was like, I

254
00:14:04,400 --> 00:14:08,199
Speaker 3: believe I'm filling a gap. There's not enough good content,

255
00:14:09,160 --> 00:14:11,840
Speaker 3: and I want to be patient with the process. So

256
00:14:11,880 --> 00:14:15,520
Speaker 3: he was like, okay, let's do it. And then December

257
00:14:15,559 --> 00:14:21,000
Speaker 3: twenty twenty happened. I started that month with I can't

258
00:14:21,040 --> 00:14:24,280
Speaker 3: remember how many subscribers I had. I got a picture somewhere,

259
00:14:24,680 --> 00:14:27,000
Speaker 3: but I started the month with maybe it was two

260
00:14:27,000 --> 00:14:31,720
Speaker 3: thousand subscribers or twenty five hundred, and the week of Christmas,

261
00:14:31,760 --> 00:14:35,560
Speaker 3: my channel absolutely exploded and I ended the month with

262
00:14:36,800 --> 00:14:40,440
Speaker 3: I think it was ten thousand subscribers. And then fast

263
00:14:40,480 --> 00:14:44,360
Speaker 3: forward to March twenty twenty one, so three months later

264
00:14:44,440 --> 00:14:46,240
Speaker 3: I hit one hundred thousand subscribers.

265
00:14:46,440 --> 00:14:46,840
Speaker 1: Wow.

266
00:14:47,440 --> 00:14:51,760
Speaker 3: And at that point in time, I was making eight

267
00:14:51,840 --> 00:14:54,560
Speaker 3: or nine thousand dollars a month on YouTube.

268
00:14:54,960 --> 00:14:56,720
Speaker 1: So making how much a month?

269
00:14:56,880 --> 00:15:00,000
Speaker 3: Eight to nine thousand dollars in AdSense revenue?

270
00:15:00,320 --> 00:15:02,840
Speaker 1: Eight to nine thousand dollars a month? So would you

271
00:15:02,840 --> 00:15:05,520
Speaker 1: your partner say then he was.

272
00:15:05,520 --> 00:15:07,520
Speaker 3: Like, okay, yeah, so.

273
00:15:09,640 --> 00:15:12,920
Speaker 1: Yeah, So now I became a business. Now when it

274
00:15:12,960 --> 00:15:15,520
Speaker 1: becomes a business, is it fun still? Because you kind

275
00:15:15,520 --> 00:15:19,640
Speaker 1: of like started this out as a fun journey. Now

276
00:15:20,320 --> 00:15:24,600
Speaker 1: you see, revenue is the goal that increase the subscribers

277
00:15:24,720 --> 00:15:27,440
Speaker 1: or generate more revenue. What's the goal then?

278
00:15:28,120 --> 00:15:31,480
Speaker 3: So for me, the long term goal became not to

279
00:15:31,600 --> 00:15:36,440
Speaker 3: just rely on YouTube ad sense. My audience started asking

280
00:15:36,480 --> 00:15:39,200
Speaker 3: for a cookbook, and I was like, eh, I don't

281
00:15:39,200 --> 00:15:42,920
Speaker 3: know how to do that. So I let me back

282
00:15:43,000 --> 00:15:45,480
Speaker 3: up a little bit. I was doing you know, Google

283
00:15:45,560 --> 00:15:49,000
Speaker 3: ad sense is the YouTube ad revenue. And then I

284
00:15:49,040 --> 00:15:52,400
Speaker 3: am an Amazon affiliate and so naturally people are like, well,

285
00:15:52,440 --> 00:15:57,360
Speaker 3: what airfier are you using? What accessories are you using?

286
00:15:57,480 --> 00:16:00,400
Speaker 3: And so I would use my Amazon affiliate links in

287
00:16:00,440 --> 00:16:02,360
Speaker 3: my description, and so I was earning money that way

288
00:16:02,360 --> 00:16:05,400
Speaker 3: as well. And then my people were saying, please, we

289
00:16:05,440 --> 00:16:09,000
Speaker 3: want a cookbook, and I was giving them the entire

290
00:16:09,080 --> 00:16:12,960
Speaker 3: recipe on the video. I was writing the entire recipe out.

291
00:16:13,080 --> 00:16:16,080
Speaker 3: I was giving everything away. Yet they still wanted to

292
00:16:16,080 --> 00:16:20,440
Speaker 3: buy cookbook from me. So I was like, okay, all

293
00:16:20,640 --> 00:16:22,920
Speaker 3: I put an e book together. It's like, I can

294
00:16:22,960 --> 00:16:25,320
Speaker 3: do an e book. That's easy. So I did that.

295
00:16:25,360 --> 00:16:27,360
Speaker 3: We launched that in May twenty twenty one.

296
00:16:28,000 --> 00:16:30,520
Speaker 1: Okay, cool, right there, you did an e book what

297
00:16:30,680 --> 00:16:33,720
Speaker 1: type of recipes for your air fryer? And it is

298
00:16:33,800 --> 00:16:36,560
Speaker 1: still available. We're in your first e book.

299
00:16:37,920 --> 00:16:39,960
Speaker 3: We don't sell that one anymore. But it was just

300
00:16:40,000 --> 00:16:46,600
Speaker 3: a variety, man, I don't remember chicken, pork, salmon, some

301
00:16:46,680 --> 00:16:50,560
Speaker 3: side dishes. And then I had a little separate dessert

302
00:16:50,640 --> 00:16:52,920
Speaker 3: ebook that I sold that they could add on to

303
00:16:52,960 --> 00:16:53,600
Speaker 3: their organs.

304
00:16:53,400 --> 00:16:54,960
Speaker 1: And they bought it, and they bought it and they

305
00:16:55,000 --> 00:16:55,320
Speaker 1: bought it.

306
00:16:55,400 --> 00:16:58,400
Speaker 3: Yeah, that first weekend, I think we made fifteen thousand

307
00:16:58,440 --> 00:17:02,800
Speaker 3: dollars from ebook sales. I was selling them for fourteen

308
00:17:02,840 --> 00:17:03,360
Speaker 3: ninety five.

309
00:17:05,640 --> 00:17:09,359
Speaker 1: Okay, okay, now crazy, so use just a money machine

310
00:17:09,440 --> 00:17:12,560
Speaker 1: right now? You know, nine thousand dollars a month on

311
00:17:12,680 --> 00:17:16,040
Speaker 1: your YouTube. You do an ebook because when you say ebook,

312
00:17:16,080 --> 00:17:18,400
Speaker 1: you know, it's more like a pamphlet. Let's gonna be real.

313
00:17:18,480 --> 00:17:21,680
Speaker 3: It wasn't really, Yeah, it was fifty recipes.

314
00:17:21,480 --> 00:17:23,919
Speaker 1: Right, fifty there's a pamphlet. There's a pamphlet, and you

315
00:17:24,040 --> 00:17:26,600
Speaker 1: was selling that for I love the way you do it.

316
00:17:26,600 --> 00:17:29,679
Speaker 1: It's really fifteen dollars, but it's fourteen ninety nine, so

317
00:17:29,720 --> 00:17:32,560
Speaker 1: that all they hear is fourteen. That's good marketing. That's

318
00:17:32,640 --> 00:17:36,439
Speaker 1: good marketing. And you roughly made like fifteen thousand dollars

319
00:17:36,480 --> 00:17:40,440
Speaker 1: so our first joab. Yeah, so we take a deep breath, right,

320
00:17:41,359 --> 00:17:45,560
Speaker 1: you see there is money potential in your brand, Katy Yoda.

321
00:17:46,000 --> 00:17:47,399
Speaker 1: How do you go from there?

322
00:17:48,600 --> 00:17:50,879
Speaker 3: Well, so from there, a lot of my audience is

323
00:17:50,960 --> 00:17:53,520
Speaker 3: older and they don't enjoy it.

324
00:17:53,640 --> 00:17:55,720
Speaker 1: Just told the what do you mean over forty five

325
00:17:55,760 --> 00:17:58,160
Speaker 1: plus fifty five plus sixty five plus?

326
00:17:58,400 --> 00:18:02,400
Speaker 3: Okay cool, and they were like that's really nice and all,

327
00:18:02,400 --> 00:18:05,560
Speaker 3: but we want an actual cookbook. And again I'm like what,

328
00:18:06,040 --> 00:18:10,360
Speaker 3: I don't know how to do that. And so that was,

329
00:18:10,680 --> 00:18:14,840
Speaker 3: you know, summer of twenty twenty one. So finally I

330
00:18:15,040 --> 00:18:20,840
Speaker 3: just grinded and anyway, December, like it was two days

331
00:18:20,840 --> 00:18:25,359
Speaker 3: before Christmas, we finally had cookbooks ready to sell and

332
00:18:25,400 --> 00:18:27,399
Speaker 3: they weren't going to get their time for Christmas. But

333
00:18:27,440 --> 00:18:31,400
Speaker 3: we thought, we'll place an order of five hundred and

334
00:18:31,480 --> 00:18:34,439
Speaker 3: we'll just see how long that lasts. And that was

335
00:18:34,480 --> 00:18:39,320
Speaker 3: God in the first weekend. Like my partner thought, he

336
00:18:39,400 --> 00:18:41,639
Speaker 3: was blown away again. He's like, there's no way we

337
00:18:41,640 --> 00:18:44,959
Speaker 3: can sell cookbook. But we did so.

338
00:18:45,760 --> 00:18:48,840
Speaker 1: And if what was the price of that first official cookbook?

339
00:18:49,040 --> 00:18:52,520
Speaker 3: That was I think we sold them for twenty four

340
00:18:52,680 --> 00:18:56,359
Speaker 3: ninety five plus shipping, So about with shipping about thirty

341
00:18:56,400 --> 00:18:57,359
Speaker 3: two dollars.

342
00:18:57,040 --> 00:19:00,199
Speaker 1: Twenty four ninety five, which is really twenty five. But

343
00:19:00,640 --> 00:19:06,280
Speaker 1: marketing they only hear twenty four. I love it, you know.

344
00:19:06,280 --> 00:19:08,639
Speaker 1: I like about you, Catholic. You know you take that

345
00:19:08,800 --> 00:19:13,239
Speaker 1: homespun approach, but you're smart as a whip when it

346
00:19:13,240 --> 00:19:19,240
Speaker 1: comes to marketing techniques. Okay, because those little things are

347
00:19:19,320 --> 00:19:22,960
Speaker 1: like people go to Harvard Business School to learn, you know,

348
00:19:23,320 --> 00:19:27,760
Speaker 1: how do you market things and sell your price but

349
00:19:27,840 --> 00:19:31,280
Speaker 1: still make people they believe they get in a discount,

350
00:19:31,480 --> 00:19:34,240
Speaker 1: and that Nickel discount means a lot. If you sell

351
00:19:34,240 --> 00:19:36,040
Speaker 1: it for twenty five, all they say is twenty five,

352
00:19:36,560 --> 00:19:40,159
Speaker 1: that's too much. Twenty four. They never hear that ninety

353
00:19:40,200 --> 00:19:44,639
Speaker 1: five right now, at this point, you're on my show,

354
00:19:44,880 --> 00:19:46,639
Speaker 1: and you're my show because you have seven hundred over

355
00:19:46,720 --> 00:19:49,400
Speaker 1: seven hundred and thirty five thousand follows. What is your

356
00:19:49,920 --> 00:19:51,840
Speaker 1: YouTube subscriber number at right now?

357
00:19:52,400 --> 00:19:55,560
Speaker 3: It's I don't know for sure, it's right around seven

358
00:19:55,600 --> 00:20:01,200
Speaker 3: hundred and thirty. I mean, we didn't start Instagram account

359
00:20:01,800 --> 00:20:04,720
Speaker 3: until lasts well it's super and twenty. It's like summer

360
00:20:04,720 --> 00:20:06,120
Speaker 3: of twenty twenty three.

361
00:20:06,640 --> 00:20:09,280
Speaker 1: So I'm just how much content do you deliver it

362
00:20:09,359 --> 00:20:10,920
Speaker 1: a week than a month.

363
00:20:11,440 --> 00:20:14,520
Speaker 3: I started with two videos a week and now I

364
00:20:14,640 --> 00:20:18,240
Speaker 3: just have one upload a week, and then I've got

365
00:20:18,240 --> 00:20:19,920
Speaker 3: shorts going on twice a week.

366
00:20:20,000 --> 00:20:22,600
Speaker 1: So there's when you stay a video. How long is

367
00:20:22,640 --> 00:20:23,080
Speaker 1: that video?

368
00:20:23,720 --> 00:20:28,840
Speaker 3: They will be anywhere usually twelve roughly twelve to fifteen minutes,

369
00:20:28,880 --> 00:20:32,719
Speaker 3: but sometimes I have hour long ones and other times

370
00:20:32,760 --> 00:20:33,680
Speaker 3: like seven minute ones.

371
00:20:33,720 --> 00:20:37,159
Speaker 1: But because content means a lot in YouTube, that's how

372
00:20:37,200 --> 00:20:39,639
Speaker 1: you really get paid. Yes, can you talk to my

373
00:20:39,720 --> 00:20:42,919
Speaker 1: audience about that? You know, the amount of content, the

374
00:20:43,000 --> 00:20:45,480
Speaker 1: length of the content when you're trying to, like you said,

375
00:20:45,480 --> 00:20:47,840
Speaker 1: it's a long game, but how do you really start

376
00:20:47,880 --> 00:20:51,520
Speaker 1: generating revenue, especially when you slow down like you've slowed.

377
00:20:51,240 --> 00:20:57,439
Speaker 3: Down now, right, Honestly in the beginning. The more you

378
00:20:57,440 --> 00:21:00,800
Speaker 3: can create is going to do two things. It's going

379
00:21:00,840 --> 00:21:04,280
Speaker 3: to help you. Number one, become a better creator, because

380
00:21:04,359 --> 00:21:06,560
Speaker 3: you're going to see how terrible your videos are. You

381
00:21:06,600 --> 00:21:09,480
Speaker 3: could go watch my first video, and I've got my

382
00:21:09,600 --> 00:21:12,600
Speaker 3: head cut off a lot of the times I'm looking

383
00:21:12,760 --> 00:21:16,639
Speaker 3: over here instead of at the camera. It's a terrible video.

384
00:21:18,080 --> 00:21:24,240
Speaker 3: But I just started doing two a week just to

385
00:21:24,280 --> 00:21:27,920
Speaker 3: figure it out and figure out pacing and what was Well,

386
00:21:28,040 --> 00:21:31,080
Speaker 3: nobody was watching anyway, actually, so I was like, I

387
00:21:31,080 --> 00:21:33,719
Speaker 3: couldn't figure out what was resonating because no one was watching.

388
00:21:33,760 --> 00:21:36,600
Speaker 3: But I was learning how to do it. And then

389
00:21:36,840 --> 00:21:40,160
Speaker 3: I think the first video that started to take off

390
00:21:40,280 --> 00:21:43,760
Speaker 3: was I did some air fire donuts. The cool thing

391
00:21:43,880 --> 00:21:47,520
Speaker 3: is is because I had this back library of you

392
00:21:47,560 --> 00:21:51,159
Speaker 3: know what I now consider terrible videos. When somebody watched

393
00:21:51,200 --> 00:21:54,600
Speaker 3: my donut video, they're like, oh, what else does she have?

394
00:21:55,200 --> 00:21:59,239
Speaker 3: I had my other videos there that prior to that,

395
00:21:59,280 --> 00:22:03,639
Speaker 3: nobody was watching. So you just have to commit and

396
00:22:03,800 --> 00:22:09,560
Speaker 3: start recording and start publishing some crappy videos.

397
00:22:09,359 --> 00:22:12,240
Speaker 1: You know, just start show this now, because that's the

398
00:22:12,240 --> 00:22:14,639
Speaker 1: beauty of YouTube. You don't have to be polished. You

399
00:22:14,680 --> 00:22:17,159
Speaker 1: don't have to have the lighting ride, you don't have

400
00:22:17,160 --> 00:22:19,800
Speaker 1: to have to have low thirds and things like that.

401
00:22:20,200 --> 00:22:23,040
Speaker 1: What is a just talking about audience? Who never heard

402
00:22:23,040 --> 00:22:26,480
Speaker 1: of Kathy Yolder, the queen of a Friars? What is

403
00:22:26,520 --> 00:22:31,120
Speaker 1: the classic video that you produce? What are you trying

404
00:22:31,160 --> 00:22:33,320
Speaker 1: to message you? Do you have an opening? Do you

405
00:22:33,359 --> 00:22:35,800
Speaker 1: have a closing? Do you add music to it? Do

406
00:22:35,880 --> 00:22:38,199
Speaker 1: you add little thirds? Do you add the recipe? What

407
00:22:38,560 --> 00:22:39,600
Speaker 1: is your brand?

408
00:22:40,200 --> 00:22:42,840
Speaker 3: Well, it's morphed a little bit. I used to have

409
00:22:42,960 --> 00:22:46,760
Speaker 3: music going and I no longer do because I kept

410
00:22:46,760 --> 00:22:49,719
Speaker 3: getting comments that it was annoying, and I was like, actually,

411
00:22:49,760 --> 00:22:52,440
Speaker 3: you know what it is, So I don't do music anymore.

412
00:22:52,680 --> 00:22:57,280
Speaker 3: But I don't. I what I found is just getting

413
00:22:57,400 --> 00:23:02,639
Speaker 3: right to the subject matter instead of like, don't have

414
00:23:02,680 --> 00:23:05,040
Speaker 3: a video that has what they call a bumper that

415
00:23:05,440 --> 00:23:08,440
Speaker 3: is the one little segment that shows who you are

416
00:23:08,880 --> 00:23:11,359
Speaker 3: every single time, Like, people don't want to see that.

417
00:23:11,359 --> 00:23:13,840
Speaker 3: They want to know. They saw your thumbnail, they saw

418
00:23:13,880 --> 00:23:15,560
Speaker 3: your title. They want to see what you're going to

419
00:23:15,600 --> 00:23:19,040
Speaker 3: tell them. And in this world right they need to

420
00:23:19,080 --> 00:23:20,919
Speaker 3: see it within the first three seconds. They need to

421
00:23:20,920 --> 00:23:23,520
Speaker 3: know that you're going to deliver on that promise of

422
00:23:23,560 --> 00:23:24,480
Speaker 3: the thumbnail title.

423
00:23:25,520 --> 00:23:30,320
Speaker 1: Not Kathy, you say you have an hour video. Now

424
00:23:30,440 --> 00:23:32,800
Speaker 1: people actually watch you for an entire hour.

425
00:23:33,200 --> 00:23:38,000
Speaker 3: It's so annoying. No, no, nobody else. But the average

426
00:23:38,119 --> 00:23:41,320
Speaker 3: view duration on my hour long videos is a lot

427
00:23:41,400 --> 00:23:46,760
Speaker 3: longer than the average view duration of a twelve minute video.

428
00:23:47,240 --> 00:23:50,000
Speaker 3: So because I make that, I only do those about

429
00:23:50,040 --> 00:23:53,120
Speaker 3: once every quarter, and they're usually just I mean, they're

430
00:23:53,119 --> 00:23:56,959
Speaker 3: actually easy to produce because I pull out old recipes

431
00:23:57,000 --> 00:24:00,640
Speaker 3: and make a compilation video with a certain theme. So

432
00:24:00,680 --> 00:24:03,800
Speaker 3: the last one I did was I think it was

433
00:24:03,840 --> 00:24:09,200
Speaker 3: like thirty fifteen minute recipes and it's an hour long. Well,

434
00:24:09,280 --> 00:24:12,600
Speaker 3: YouTube makes more money when people watch that video, so

435
00:24:12,760 --> 00:24:16,240
Speaker 3: that's the one that gets new a lot of new subscribers,

436
00:24:16,280 --> 00:24:19,679
Speaker 3: a lot of new viewers. They push that out. So

437
00:24:20,480 --> 00:24:23,200
Speaker 3: if I make a great three minute video, no one

438
00:24:23,280 --> 00:24:25,159
Speaker 3: sees it because.

439
00:24:24,840 --> 00:24:28,520
Speaker 1: Wow, what digital marketing tips can you give? My audience?

440
00:24:28,520 --> 00:24:33,080
Speaker 1: As we talk about brand selling creating the brand, I

441
00:24:33,200 --> 00:24:35,760
Speaker 1: love the fact that you were just a regular person

442
00:24:36,760 --> 00:24:42,240
Speaker 1: that fell into the YouTube world. Saw revenue, but actually

443
00:24:42,440 --> 00:24:46,080
Speaker 1: you're the business partner was kind of like pushy though pushy,

444
00:24:46,600 --> 00:24:51,120
Speaker 1: you know, and he can he saw the talent in you,

445
00:24:51,800 --> 00:24:56,560
Speaker 1: and he saw the opportunity of generating revenue, but still

446
00:24:56,640 --> 00:24:59,520
Speaker 1: it was up to you to do the job. Talk

447
00:24:59,520 --> 00:25:02,400
Speaker 1: about digital marketing well at the very.

448
00:25:02,280 --> 00:25:04,919
Speaker 3: Core, and I think a lot of people are like this.

449
00:25:06,000 --> 00:25:08,600
Speaker 3: I just like to help people. And so when that

450
00:25:08,640 --> 00:25:13,280
Speaker 3: becomes your sole purpose of serving a person rather than

451
00:25:13,880 --> 00:25:16,919
Speaker 3: serving the algorithm necessarily, I mean, you still have to

452
00:25:16,920 --> 00:25:19,640
Speaker 3: be strategic, but at the end of the day, it's

453
00:25:19,680 --> 00:25:23,120
Speaker 3: about who is at home feeling overwhelmed with their air

454
00:25:23,119 --> 00:25:27,919
Speaker 3: fryer and serving them and talking to them and being authentic.

455
00:25:28,080 --> 00:25:30,360
Speaker 3: I think that's what has been the difference is that

456
00:25:30,560 --> 00:25:35,160
Speaker 3: if I make mistakes, I will show them. My kids

457
00:25:35,200 --> 00:25:38,919
Speaker 3: will come in and taste recipes. And there are some

458
00:25:39,119 --> 00:25:42,560
Speaker 3: kids I think they're ruthless. I've got my ten year old.

459
00:25:43,080 --> 00:25:45,480
Speaker 3: Sometimes we have video of her spitting food out in

460
00:25:45,480 --> 00:25:48,720
Speaker 3: the trash. You know, She's just like, this is terrible.

461
00:25:49,680 --> 00:25:53,920
Speaker 3: So just not being afraid to be real and capturing

462
00:25:53,920 --> 00:25:57,240
Speaker 3: that and sharing it, and so it's created this connection

463
00:25:58,320 --> 00:26:01,520
Speaker 3: where they trust me and I'm not going to ever

464
00:26:01,680 --> 00:26:06,600
Speaker 3: present something to them just you know, I get offers

465
00:26:06,640 --> 00:26:09,760
Speaker 3: for sponsored you know, a sponsored machine, and I'm like, well,

466
00:26:09,760 --> 00:26:12,480
Speaker 3: I've got to test it. Out first, and I'm like,

467
00:26:12,840 --> 00:26:14,800
Speaker 3: this is a terrible machine, and I'm going this is

468
00:26:14,840 --> 00:26:19,200
Speaker 3: what I will be saying. And you usually the sponsor

469
00:26:19,320 --> 00:26:22,720
Speaker 3: changes their mind when I give them my honest review,

470
00:26:23,640 --> 00:26:26,000
Speaker 3: and so that doesn't publish. But I will only share

471
00:26:26,440 --> 00:26:30,560
Speaker 3: what I can authentically stand behind.

472
00:26:30,720 --> 00:26:33,399
Speaker 1: So we have said you don't follow the money, follow

473
00:26:33,440 --> 00:26:36,480
Speaker 1: your brand. Grow your brand. You grow your brand and

474
00:26:36,520 --> 00:26:39,880
Speaker 1: people start realizing that there's no honesty tied to it,

475
00:26:40,040 --> 00:26:42,560
Speaker 1: that it's going to go away, right, And that's what

476
00:26:42,600 --> 00:26:46,840
Speaker 1: you meant when you said authenticity. Yes, yes, okay, cool? Well, Kathy,

477
00:26:46,920 --> 00:26:49,680
Speaker 1: what's the future of being the queen of app frres?

478
00:26:49,720 --> 00:26:50,119
Speaker 1: What are you going for?

479
00:26:50,240 --> 00:26:50,280
Speaker 2: Me?

480
00:26:50,440 --> 00:26:50,520
Speaker 3: Am?

481
00:26:50,560 --> 00:26:52,600
Speaker 1: I gonna turn on TV and see you on the

482
00:26:52,600 --> 00:26:54,679
Speaker 1: Food Network or you may have already been on the

483
00:26:54,680 --> 00:26:57,240
Speaker 1: Food Work. You're gonna be a judge. You're gonna be

484
00:26:57,359 --> 00:27:00,879
Speaker 1: like you know, Gordon, to be tearing down kitchens that

485
00:27:01,040 --> 00:27:03,760
Speaker 1: have bad food fry air fryers. What are you going

486
00:27:03,840 --> 00:27:06,000
Speaker 1: to because you're too nice? Now, you're too nice to

487
00:27:06,000 --> 00:27:08,320
Speaker 1: become an angry lady? What are you going to be, Kathy?

488
00:27:08,440 --> 00:27:10,879
Speaker 3: Yeah? Not definitely, not an angry lady. I am just

489
00:27:11,160 --> 00:27:14,200
Speaker 3: the mom at home who loves to create and serve

490
00:27:14,960 --> 00:27:18,560
Speaker 3: and you're probably a better cook than I am, honestly.

491
00:27:19,480 --> 00:27:22,560
Speaker 3: But what we're doing on my brand and Powered Cooks

492
00:27:23,240 --> 00:27:27,520
Speaker 3: is I'm creating more products that serve my audience. So

493
00:27:27,560 --> 00:27:31,000
Speaker 3: I have a separate brand called Pineapepper dot Co. That's

494
00:27:31,040 --> 00:27:34,920
Speaker 3: where all of our products are living. And then Empowered

495
00:27:34,960 --> 00:27:39,359
Speaker 3: Cooks is where I educate. So just just growing the

496
00:27:39,440 --> 00:27:42,959
Speaker 3: audience and helping helping people out.

497
00:27:43,240 --> 00:27:44,800
Speaker 1: Well, you know, the interesting thing about it is we

498
00:27:44,840 --> 00:27:48,600
Speaker 1: close out this interview, I find it how it's so amazing.

499
00:27:48,720 --> 00:27:51,680
Speaker 1: You know, you're in Idaho and you're talking to people

500
00:27:51,720 --> 00:27:56,760
Speaker 1: throughout the United States, around this world, you know, and wow,

501
00:27:56,880 --> 00:27:59,679
Speaker 1: does that does that kind of like put you it

502
00:27:59,760 --> 00:28:03,720
Speaker 1: all of the what you are accomplishing? You know, mom

503
00:28:03,760 --> 00:28:07,840
Speaker 1: of eight who one day just started documenting and realized

504
00:28:07,880 --> 00:28:11,840
Speaker 1: you're getting you know, comments from Canada, comics, from Australia,

505
00:28:11,960 --> 00:28:15,719
Speaker 1: comics from England, Brazil, because I know they're coming from

506
00:28:15,800 --> 00:28:19,560
Speaker 1: you all over the world. And just put that in

507
00:28:19,560 --> 00:28:23,280
Speaker 1: perspective to my audience. As we close out this interview, Kathy, well,

508
00:28:23,320 --> 00:28:23,520
Speaker 1: you know.

509
00:28:23,600 --> 00:28:27,439
Speaker 3: It's it's powerful and sometimes I work really hard on

510
00:28:27,440 --> 00:28:30,040
Speaker 3: the video and then it just doesn't land well for

511
00:28:30,080 --> 00:28:32,960
Speaker 3: whatever reason, I'm like, oh, but then I forget you

512
00:28:33,000 --> 00:28:35,560
Speaker 3: know what, there's still like ten thousand people that watch that.

513
00:28:36,320 --> 00:28:37,960
Speaker 3: If I was in a room with ten thousand people,

514
00:28:38,040 --> 00:28:42,160
Speaker 3: that's still a lot of impact. And then I'll get

515
00:28:42,200 --> 00:28:45,960
Speaker 3: these comments from that just leave me to tears. But

516
00:28:46,080 --> 00:28:50,280
Speaker 3: usually it's men who've lost their wife. They're widowers and

517
00:28:50,360 --> 00:28:53,560
Speaker 3: have never cooked a day in their life, and they

518
00:28:53,560 --> 00:28:56,600
Speaker 3: got themselves an air fire and started watching my channel

519
00:28:56,720 --> 00:29:00,520
Speaker 3: and they know how to feed themselves. And comment from

520
00:29:00,520 --> 00:29:02,640
Speaker 3: one man just talked about my wife would be so

521
00:29:02,680 --> 00:29:05,480
Speaker 3: proud of me right now. Thank you so much, and

522
00:29:05,640 --> 00:29:08,479
Speaker 3: like like at the end of the day, sure it's

523
00:29:08,560 --> 00:29:11,360
Speaker 3: great to have money. Sure it's great when the video

524
00:29:11,480 --> 00:29:17,120
Speaker 3: goes fantastic, but really what matters is that person who

525
00:29:17,200 --> 00:29:22,280
Speaker 3: was feeling helpless and frustrated now feels empowered and that's like,

526
00:29:22,320 --> 00:29:24,000
Speaker 3: that's what gives me the real juice.

527
00:29:24,520 --> 00:29:28,440
Speaker 1: Wow, I can tell by your face in your eyes.

528
00:29:28,520 --> 00:29:31,160
Speaker 1: As an honest response, Kathy Yoda, thank you for coming

529
00:29:31,160 --> 00:29:36,120
Speaker 1: on Money Making Conversations master Class and teaching exposing us

530
00:29:36,200 --> 00:29:38,720
Speaker 1: about your experience with the I Fier, but more importantly

531
00:29:39,040 --> 00:29:42,920
Speaker 1: tell us the tricks of the trade of YouTube digital marketing.

532
00:29:43,280 --> 00:29:46,440
Speaker 1: And being consistent and putting a timeline. I think that's

533
00:29:46,440 --> 00:29:49,040
Speaker 1: important if you're going to do this, put a timeline

534
00:29:49,080 --> 00:29:51,520
Speaker 1: on what you're trying to accomplish and try to reach

535
00:29:51,520 --> 00:29:54,600
Speaker 1: those goals. If you're reaching those goals, then you're doing

536
00:29:54,640 --> 00:29:57,520
Speaker 1: something that is unreachable and you should try a new

537
00:29:57,520 --> 00:30:00,160
Speaker 1: technique and put a different plan together. Thank you, gain Cat.

538
00:30:00,200 --> 00:30:03,160
Speaker 1: If you're coming on Money Making Conversations Masterclass, I really

539
00:30:03,160 --> 00:30:05,120
Speaker 1: appreciate it. And let me tell you this, I will

540
00:30:05,200 --> 00:30:06,000
Speaker 1: use that air fire.

541
00:30:06,080 --> 00:30:08,760
Speaker 3: Okay, awesome, I'll send you a cookbook.

542
00:30:09,240 --> 00:30:12,520
Speaker 1: This has been another edition of Money Making Conversations Masterclass

543
00:30:12,560 --> 00:30:15,720
Speaker 1: posted by me Rushawn McDonald. Thank you to our guests

544
00:30:15,720 --> 00:30:19,160
Speaker 1: on the show today and thank you listening to audience now.

545
00:30:19,160 --> 00:30:21,160
Speaker 1: If you want to listen to any episode I want

546
00:30:21,160 --> 00:30:25,120
Speaker 1: to be a guest on the show, visit Moneymakingconversations dot com.

547
00:30:25,160 --> 00:30:28,800
Speaker 1: Our social media handle is money Making Conversation. Join us

548
00:30:28,800 --> 00:30:31,360
Speaker 1: next week and remember to always leave with your gifts.

549
00:30:31,720 --> 00:30:32,280
Speaker 1: Keep winning.