WEBVTT - Short Stuff: Blue Highway Signs

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<v Speaker 1>Hey, and welcome to the short Stuff. I'm Josh, and

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<v Speaker 1>there's Chuck and Jerry's here. We're just traveling along this

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<v Speaker 1>highway called life. Luckily, once in a while there's a

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<v Speaker 1>big blue sign that says, there's a frishes this way.

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<v Speaker 2>I want to ride it all night long. Now I

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<v Speaker 2>have that.

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<v Speaker 1>Song in myn I'm very sorry about that. Who was

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<v Speaker 1>that Mark Oh, I don't know. I think that was

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<v Speaker 1>his only hit. I'm going to look though while you talk.

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<v Speaker 2>All right, well, you put this together with our friends

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<v Speaker 2>from How Stuff Works and Nathan Chandler about these blue

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<v Speaker 2>highway exit signs. Off, Mike, I'll go ahead and say it.

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<v Speaker 2>You thought you said this one, you thought might have

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<v Speaker 2>been kind of boring. But I think it's interesting because

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<v Speaker 2>you see in the United States, we'll explain for our

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<v Speaker 2>international friends. When you're driving down the highway in the US,

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<v Speaker 2>and they probably have these in other countries, I imagine,

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<v Speaker 2>and you approach a highway exit, you will have these

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<v Speaker 2>blue signs that the first one will say like, you know,

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<v Speaker 2>gas and food this way, or maybe gas, food and

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<v Speaker 2>lodging if you're really lucky, and then as you get

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<v Speaker 2>closer it will say Burger King on this exit, and

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<v Speaker 2>you get all excited, and then they'll say waffle house

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<v Speaker 2>and two of them even you get even more excited,

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<v Speaker 2>and a BP gas station and a motel six and

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<v Speaker 2>so you know specific brands of companies, food companies and

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<v Speaker 2>hotel companies and gasoline petrol companies, and you'll know whether

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<v Speaker 2>or not you want to stop there or not, depending

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<v Speaker 2>on what you want to eat or what kind of

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<v Speaker 2>gas you want to get or where you want to stay.

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<v Speaker 1>Yeah, and the whole thing's really standardized, so it's like

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<v Speaker 1>that company's logo, but it's within a certain size little

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<v Speaker 1>rectangle on a larger, certain sized rectangle. I think the

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<v Speaker 1>things are like nineteen feet wide and ten feet tall.

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<v Speaker 2>Way bigger than I thought that's the average size. That's crazy.

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<v Speaker 1>Well, they need to make it big enough so that

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<v Speaker 1>you can see that while you're driving by really high

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<v Speaker 1>speeds and say, oh, there's a burden king.

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<v Speaker 2>They don't look that big though from the highway. I

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<v Speaker 2>guess that's the point.

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<v Speaker 1>By the way, Chuck, I think we're in trouble with

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<v Speaker 1>Canada again, because of course the guy who sings Life

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<v Speaker 1>as a Highway was as a Canadian singer named Tom Cochrane,

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<v Speaker 1>and I'm sure he's another national treasure that we've just

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<v Speaker 1>defended one hit.

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<v Speaker 2>What are you talking about?

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<v Speaker 1>Okay, sorry Canada, but let's get back to it, Chuck.

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<v Speaker 2>Man, What do I have against I love Rush? I

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<v Speaker 2>mean sure you know.

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<v Speaker 1>Name the song.

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<v Speaker 2>Spirit of Radio.

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<v Speaker 1>Yes, you didn't even need to name it when you

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<v Speaker 1>came up with like the next chord.

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<v Speaker 2>I saw a brief snippet that my buddy sent me

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<v Speaker 2>the other day of a sound check them doing that

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<v Speaker 2>in a sound check in the seventies, and it was

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<v Speaker 2>just awesome.

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<v Speaker 1>Did you see the Rush documentary?

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<v Speaker 2>Oh? Yeah, so good.

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<v Speaker 1>I had no idea. I mean I knew that they

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<v Speaker 1>were like incredibly technically proficient prog rock musicians, but I

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<v Speaker 1>didn't realize that like they would not they like a

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<v Speaker 1>recording where they didn't play their twenty minute song perfect

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<v Speaker 1>note for note. It just got recorded over. It was

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<v Speaker 1>like a bad take, Like I can't imagine just the

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<v Speaker 1>stress of that.

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<v Speaker 2>Yeah, they're a great story too, because they there's never

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<v Speaker 2>any backstabbing and bad drug things that were just like, yeah,

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<v Speaker 2>three of us will just get along and make music

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<v Speaker 2>and have great fans. Yep, all right, Canadians, are we

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<v Speaker 2>okay now? All right? So back to these signs. They

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<v Speaker 2>are a form of advertising, which is something I never

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<v Speaker 2>knew because I always kind of wonder, like, they don't

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<v Speaker 2>show all the things on that exit, So how do

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<v Speaker 2>they figure this out? And they figure it out because

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<v Speaker 2>companies pay quite a bit of money to be placed

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<v Speaker 2>on these signs.

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<v Speaker 1>Yeah. I think Tennessee breaks in about eight million dollars

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<v Speaker 1>a year. Virginia gets six million dollars. It's a lot,

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<v Speaker 1>but you know, I think in the larger budget it's

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<v Speaker 1>a bit of a drop in the bucket. But I

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<v Speaker 1>think most of these these states just specifically earmark that

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<v Speaker 1>money for this program, so it's like a self sustaining

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<v Speaker 1>program rather than being like, we need to cover this

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<v Speaker 1>budget cut over here with some of that sweet road

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<v Speaker 1>sign money.

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<v Speaker 2>Yeah. I think Iowa was one of the few states

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<v Speaker 2>that were it's still state run there, right.

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<v Speaker 1>Yeah, there are some contractors that they I think twenty

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<v Speaker 1>states say here have have added contractor handle all this

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<v Speaker 1>for us and just give us like eighty percent of

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<v Speaker 1>the gross. But yeah, Iowa handles it themselves or itself.

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<v Speaker 1>And according to information specialists for the Iowa Department of

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<v Speaker 1>Transportation Tracy Bramble. They have not raised their rates on

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<v Speaker 1>these signs since nineteen ninety six.

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<v Speaker 2>Yeah, that's what you get when the state's doing things right.

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<v Speaker 1>Yeah, I guess I'll bet, I'll bet like New Hampshire

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<v Speaker 1>just choked on it.

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<v Speaker 2>Yeah, they had a big price hike, right, sure, Well

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<v Speaker 2>that's what can happen. Apparently when you're dealing with independent contractors,

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<v Speaker 2>they'll just they'll hike up the big the price overnight

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<v Speaker 2>and all of a sudden, you know, Burger King's going, what.

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<v Speaker 1>Right? The King himself is like, I'm not okay with this.

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<v Speaker 1>As a matter of fact, it did actually happen in

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<v Speaker 1>New Hampshire. Funny enough, they went from I guess, year

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<v Speaker 1>over year five hundred to eighteen hundred's a lot, which

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<v Speaker 1>let me do a little public math. It's like, I

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<v Speaker 1>think three hundred and eighty percent increase or seventeen million

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<v Speaker 1>percent increase. It's one of the two, yeah, somewhere between there.

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<v Speaker 2>Well, before we take a break, we will just say

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<v Speaker 2>that those signs I mentioned earlier come in in triplicate.

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<v Speaker 2>Not in triplicate, they come in threes, which is to

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<v Speaker 2>say that first one that you see, which I mentioned,

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<v Speaker 2>which just says what is available like gas or food

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<v Speaker 2>or lodging or all three or any combination. Those are

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<v Speaker 2>called the main line. And then when you get a

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<v Speaker 2>little bit closer to that exit ramp, that's when you're

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<v Speaker 2>gonna see the specific you know, brand or the chain

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<v Speaker 2>or whatever. And then I guess is the trailblazer the one?

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<v Speaker 2>Is it at the end of the exit ramp.

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<v Speaker 1>That's the ramp one.

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<v Speaker 2>Oh, like it's actually on the ramp that says like

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<v Speaker 2>left or right.

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<v Speaker 1>The mainline one, the main line one is the first

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<v Speaker 1>one you see, but it still has all the logos.

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<v Speaker 1>The ramp one is that the end of the ramp

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<v Speaker 1>saying turn this way or not.

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<v Speaker 2>So what's the trailblazer?

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<v Speaker 1>It is an actual individual sign where after you turn

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<v Speaker 1>right off of the ramp and like your fishes is

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<v Speaker 1>you know another right at that corner where you and right,

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<v Speaker 1>that's the trailblazer sign.

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<v Speaker 2>Yeah, I've ever seen those.

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<v Speaker 1>Yeah, they're kind of rare.

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<v Speaker 2>All right, So basically generally it's the main line and

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<v Speaker 2>then the ramp.

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<v Speaker 1>Right, That's what I That's how I take it.

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<v Speaker 2>All right, Well, we'll settle on that. Then we'll take

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<v Speaker 2>a break and we'll talk more about this right after this. Well,

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<v Speaker 2>now we're on the road driving in your truck.

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<v Speaker 1>Want to learn a thing.

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<v Speaker 2>Or two from Josh camp Tuck.

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<v Speaker 1>It's stuff you should know, all right, So, Chuck, it's

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<v Speaker 1>actually really discriminating who can be on or what kind

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<v Speaker 1>of business can be on these signs. As a matter

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<v Speaker 1>of fact, it seems unconstitutional to some degree.

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<v Speaker 2>Well, yeah, I mean if you're a movie theater you

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<v Speaker 2>can't be on them, which is interesting.

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<v Speaker 1>Or an adult entertainment place.

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<v Speaker 2>Yeah, yeah, or if you're a church they allow things

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<v Speaker 2>like well, I mean generally it's like gas stations, hotels,

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<v Speaker 2>and fast food chains, but you will see things. Now

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<v Speaker 2>I believe that years later they said you could put

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<v Speaker 2>like tourist attractions on there. So if it's like agritourism

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<v Speaker 2>or there's like a winery or a museum or a

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<v Speaker 2>zoo or something like that, huh, those can be on there. Now.

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<v Speaker 1>I'm sure there's a church out there, like, No, seriously,

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<v Speaker 1>you should come to our services. There's so much fun.

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<v Speaker 1>It's basically an attraction.

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<v Speaker 2>Yeah, pretty much. They prioritize the green, but there has

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<v Speaker 2>to be a certain distance between, like the signs from

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<v Speaker 2>each other, and signs from the exit. I think it's

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<v Speaker 2>eight hundred feet apart from each other. So if it's

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<v Speaker 2>an exit where you can't get them eight hundred feet

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<v Speaker 2>apart because it can't be close to the green signs

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<v Speaker 2>that say, you know, like actual highway miles and stuff

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<v Speaker 2>like that, and exits, those take priority, so they will

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<v Speaker 2>jump the blue signs in those cases.

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<v Speaker 1>Yeah, you're sol Yeah. And speaking of distances, Chuck, they

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<v Speaker 1>actually prioritize businesses that are closer to the highways than others.

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<v Speaker 2>Yeah.

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<v Speaker 1>I think Florida, if you're within three miles of the exit,

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<v Speaker 1>you're given priority, and if you're beyond six miles from

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<v Speaker 1>the exit, don't even try. Florida says just keep walking.

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<v Speaker 2>Yeah, and I think I don't think it's exactly the

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<v Speaker 2>same in every state, but I think most states have

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<v Speaker 2>that requirement. But it can be further away for a tourism.

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<v Speaker 1>Site, yes, but there are some other typical requirements you know,

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<v Speaker 1>a very state by state, but generally, if you want

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<v Speaker 1>to advertise on one of these logo signs, you need

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<v Speaker 1>to have public restrooms that are available. You need to

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<v Speaker 1>have drinking water, even if it's just a fountain, or

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<v Speaker 1>a dude with a bucket. You need to be open

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<v Speaker 1>during regular business hours, and the more you're open, say

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<v Speaker 1>twenty four hours or seven days a week, you're going

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<v Speaker 1>to be prioritized. So if you want to advertise your

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<v Speaker 1>after party members only vampire Live Action role playing club, right,

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<v Speaker 1>probably going to get turned down.

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<v Speaker 2>Yeah, unless you are in a pretty rural area that

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<v Speaker 2>has space on the sign, because sometimes they have space,

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<v Speaker 2>and these private companies will try it, or I guess

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<v Speaker 2>sometimes in the case of a state run operation, they

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<v Speaker 2>will sort of hustle to try and get stuff on there.

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<v Speaker 2>You know, they'll try and sell the spot, like, hey,

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<v Speaker 2>I got a spot for sale.

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<v Speaker 1>Can you imagine cold calling for that? I don't understand

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<v Speaker 1>what you're trying to sell.

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<v Speaker 2>Me, Like this is a job, Yes it is, sir, Thank.

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<v Speaker 1>You, Please stop making it worse.

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<v Speaker 2>As far as money goes, that obviously varies from state

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<v Speaker 2>to state and how stuff works. In this article, they

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<v Speaker 2>used Nebraska for an example, twelve hundred bucks per sign,

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<v Speaker 2>so double that if you want both exits in both directions.

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<v Speaker 2>New Jersey's about twice that, so you know, close to

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<v Speaker 2>five grand in New Jersey. If you want to mark

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<v Speaker 2>your your gas station each way.

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<v Speaker 1>But there's there's something to be said about that. Yes,

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<v Speaker 1>you know, five grand a year is a significant amount

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<v Speaker 1>of money for a small business, but if you look

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<v Speaker 1>at it in terms of its marketing budget, yeah, sure,

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<v Speaker 1>it probably pays for itself very very quickly. And that's

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<v Speaker 1>one of the things about these signs is they are

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<v Speaker 1>They were a compromise that came out of an act

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<v Speaker 1>that Lyndon Johnson signed at the behest of his wife, Ladybird,

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<v Speaker 1>called the Highway Beautification Act in October of nineteen sixty five,

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<v Speaker 1>and it basically said, billboards are getting out of hand.

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<v Speaker 1>We need to really limit them. And businesses said, well,

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<v Speaker 1>wait a minute, we need something. We're gonna all go

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<v Speaker 1>under if we can't advertise on the highway. That's like

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<v Speaker 1>our life blood. So the compromise that they came up

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<v Speaker 1>with were these standardized government signs that allow you to

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<v Speaker 1>put your logo on in a certain square, within a

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<v Speaker 1>certain distance, and make sure you have that bucket of

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<v Speaker 1>water that that guy's handing.

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<v Speaker 2>Yeah it's pretty great. I mean, billboards can be fun.

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<v Speaker 2>I enjoy a fun billboard, but I could also see

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<v Speaker 2>being in the car with Lady Bird Johnson back in

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<v Speaker 2>the early sixties and being like, these things are everywhere

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<v Speaker 2>and it's starting to look junkie. Some states outlawed them

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<v Speaker 2>all together. I think Vermont, may and Hawaiian Alaska you

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<v Speaker 2>can't even have billboards very nice, which is pretty cool.

0:11:52.960 --> 0:11:54.600
<v Speaker 2>What I see a lot is when I go to

0:11:54.640 --> 0:11:57.120
<v Speaker 2>the camp and stuff, and if you're traveling around rural

0:11:57.360 --> 0:11:59.640
<v Speaker 2>at least in the southeast, they may have these everywhere.

0:11:59.679 --> 0:12:02.560
<v Speaker 2>But if you're just on off road back roads in

0:12:02.640 --> 0:12:04.520
<v Speaker 2>the rural areas of Georgia and you come to a

0:12:04.600 --> 0:12:08.599
<v Speaker 2>t stop, people, because that's just the side of the

0:12:08.679 --> 0:12:12.000
<v Speaker 2>road basically, and right in front of you at the

0:12:12.040 --> 0:12:13.800
<v Speaker 2>back of the road that makes the top of the

0:12:13.840 --> 0:12:18.160
<v Speaker 2>tee that will be thirty or forty just homemade signs

0:12:18.320 --> 0:12:21.439
<v Speaker 2>of the pressure washer guy or the tree removal guy,

0:12:22.320 --> 0:12:25.320
<v Speaker 2>the house painter or the electrician, any sort of home

0:12:25.360 --> 0:12:29.439
<v Speaker 2>service and they're just everywhere. Yeah, and it's kind of helpful,

0:12:29.480 --> 0:12:31.000
<v Speaker 2>but it looks really junky.

0:12:31.240 --> 0:12:34.080
<v Speaker 1>Yeah, Lady Bird Johnson would hate that.

0:12:34.880 --> 0:12:36.680
<v Speaker 2>But I've called those numbers. It is kind of helpful.

0:12:37.160 --> 0:12:39.000
<v Speaker 1>Oh well, then the system works.

0:12:39.040 --> 0:12:41.680
<v Speaker 2>I mean, it definitely works. It's just they're so they're

0:12:41.760 --> 0:12:43.679
<v Speaker 2>just done by people. So they're just like, here's one,

0:12:43.720 --> 0:12:44.960
<v Speaker 2>here's one, here's one, here's one.

0:12:45.040 --> 0:12:46.520
<v Speaker 1>I can't remember what I saw it on. It might

0:12:46.559 --> 0:12:49.400
<v Speaker 1>have been sixty Minutes or News Hour or something like that.

0:12:49.440 --> 0:12:52.360
<v Speaker 1>But there's a dude, a graphic designer in New York

0:12:52.400 --> 0:12:55.800
<v Speaker 1>who just goes around and takes those signs and remakes

0:12:55.840 --> 0:12:58.800
<v Speaker 1>them with like applies graphic design principles and just gives

0:12:58.840 --> 0:12:59.680
<v Speaker 1>them to the business.

0:13:00.200 --> 0:13:02.800
<v Speaker 2>Like, here's a good one that things are spelled directly

0:13:02.840 --> 0:13:04.120
<v Speaker 2>and it looks visually interesting.

0:13:04.200 --> 0:13:06.720
<v Speaker 1>Yeah, and there's a picture of the pie that you're saying.

0:13:06.840 --> 0:13:09.360
<v Speaker 1>You know that you were advertising in blue marker before.

0:13:09.640 --> 0:13:10.520
<v Speaker 2>Oh, that's pretty cool.

0:13:10.559 --> 0:13:12.880
<v Speaker 1>Yeah, I like that. I got a little piece of

0:13:12.880 --> 0:13:16.040
<v Speaker 1>trivia courtesy of our friends ninety nine percent invisible. If

0:13:16.040 --> 0:13:16.800
<v Speaker 1>you want to end on.

0:13:16.800 --> 0:13:19.280
<v Speaker 2>It, oh I miss Roman, let's hear it.

0:13:19.840 --> 0:13:23.160
<v Speaker 1>So if you are driving and you see these logo signs,

0:13:23.200 --> 0:13:26.080
<v Speaker 1>the big blue signs, they are going to come up

0:13:26.120 --> 0:13:28.560
<v Speaker 1>in a certain order every single time. Are you ready

0:13:28.559 --> 0:13:31.560
<v Speaker 1>for that order? If anyone never asks you, they appear

0:13:31.760 --> 0:13:37.199
<v Speaker 1>in this order camping, lodging, food, and then gas.

0:13:37.480 --> 0:13:37.760
<v Speaker 2>Wow.

0:13:39.840 --> 0:13:42.360
<v Speaker 1>Yeah great, I guess wow is the appropriate response to that.

0:13:42.679 --> 0:13:44.840
<v Speaker 2>No, I love that, and that's a reminder for me

0:13:44.880 --> 0:13:46.920
<v Speaker 2>to get in touch with Roman and say Hi. It's

0:13:46.960 --> 0:13:47.439
<v Speaker 2>been too long.

0:13:47.480 --> 0:13:50.079
<v Speaker 1>Tell him I said hi too. He never gave me

0:13:50.120 --> 0:13:50.600
<v Speaker 1>his email.

0:13:50.880 --> 0:13:51.880
<v Speaker 2>The great Roman Mars.

0:13:53.280 --> 0:13:56.160
<v Speaker 1>Well, Chuck just praised Roman Mars, So of course short

0:13:56.160 --> 0:13:56.880
<v Speaker 1>Stuff is out.

0:14:00.640 --> 0:14:03.520
<v Speaker 2>Stuff you Should Know is a production of iHeartRadio. For

0:14:03.600 --> 0:14:07.800
<v Speaker 2>more podcasts myheart Radio, visit the iHeartRadio app, Apple Podcasts,

0:14:07.920 --> 0:14:09.760
<v Speaker 2>or wherever you listen to your favorite shows.