1 00:00:04,240 --> 00:00:06,480 Speaker 1: Hey, and welcome to the short Stuff. I'm Josh, and 2 00:00:06,519 --> 00:00:09,480 Speaker 1: there's Chuck and Jerry's here. We're just traveling along this 3 00:00:09,640 --> 00:00:13,240 Speaker 1: highway called life. Luckily, once in a while there's a 4 00:00:13,240 --> 00:00:16,319 Speaker 1: big blue sign that says, there's a frishes this way. 5 00:00:17,040 --> 00:00:20,360 Speaker 2: I want to ride it all night long. Now I 6 00:00:20,400 --> 00:00:20,680 Speaker 2: have that. 7 00:00:20,640 --> 00:00:24,040 Speaker 1: Song in myn I'm very sorry about that. Who was 8 00:00:24,040 --> 00:00:26,799 Speaker 1: that Mark Oh, I don't know. I think that was 9 00:00:26,800 --> 00:00:29,080 Speaker 1: his only hit. I'm going to look though while you talk. 10 00:00:29,400 --> 00:00:32,000 Speaker 2: All right, well, you put this together with our friends 11 00:00:32,000 --> 00:00:36,280 Speaker 2: from How Stuff Works and Nathan Chandler about these blue 12 00:00:36,360 --> 00:00:40,120 Speaker 2: highway exit signs. Off, Mike, I'll go ahead and say it. 13 00:00:40,159 --> 00:00:42,080 Speaker 2: You thought you said this one, you thought might have 14 00:00:42,120 --> 00:00:44,760 Speaker 2: been kind of boring. But I think it's interesting because 15 00:00:44,800 --> 00:00:47,760 Speaker 2: you see in the United States, we'll explain for our 16 00:00:48,040 --> 00:00:51,320 Speaker 2: international friends. When you're driving down the highway in the US, 17 00:00:51,360 --> 00:00:53,519 Speaker 2: and they probably have these in other countries, I imagine, 18 00:00:53,840 --> 00:00:57,160 Speaker 2: and you approach a highway exit, you will have these 19 00:00:57,160 --> 00:01:00,280 Speaker 2: blue signs that the first one will say like, you know, 20 00:01:01,120 --> 00:01:04,040 Speaker 2: gas and food this way, or maybe gas, food and 21 00:01:04,120 --> 00:01:06,520 Speaker 2: lodging if you're really lucky, and then as you get 22 00:01:06,520 --> 00:01:10,440 Speaker 2: closer it will say Burger King on this exit, and 23 00:01:10,440 --> 00:01:13,000 Speaker 2: you get all excited, and then they'll say waffle house 24 00:01:13,200 --> 00:01:15,800 Speaker 2: and two of them even you get even more excited, 25 00:01:16,080 --> 00:01:19,399 Speaker 2: and a BP gas station and a motel six and 26 00:01:19,440 --> 00:01:24,280 Speaker 2: so you know specific brands of companies, food companies and 27 00:01:24,360 --> 00:01:28,520 Speaker 2: hotel companies and gasoline petrol companies, and you'll know whether 28 00:01:28,600 --> 00:01:30,080 Speaker 2: or not you want to stop there or not, depending 29 00:01:30,080 --> 00:01:31,319 Speaker 2: on what you want to eat or what kind of 30 00:01:31,319 --> 00:01:32,760 Speaker 2: gas you want to get or where you want to stay. 31 00:01:32,920 --> 00:01:35,440 Speaker 1: Yeah, and the whole thing's really standardized, so it's like 32 00:01:35,480 --> 00:01:39,200 Speaker 1: that company's logo, but it's within a certain size little 33 00:01:39,240 --> 00:01:43,400 Speaker 1: rectangle on a larger, certain sized rectangle. I think the 34 00:01:43,400 --> 00:01:46,520 Speaker 1: things are like nineteen feet wide and ten feet tall. 35 00:01:46,680 --> 00:01:50,320 Speaker 2: Way bigger than I thought that's the average size. That's crazy. 36 00:01:50,440 --> 00:01:52,080 Speaker 1: Well, they need to make it big enough so that 37 00:01:52,120 --> 00:01:54,360 Speaker 1: you can see that while you're driving by really high 38 00:01:54,400 --> 00:01:56,120 Speaker 1: speeds and say, oh, there's a burden king. 39 00:01:56,280 --> 00:01:58,640 Speaker 2: They don't look that big though from the highway. I 40 00:01:58,640 --> 00:01:59,400 Speaker 2: guess that's the point. 41 00:01:59,440 --> 00:02:02,000 Speaker 1: By the way, Chuck, I think we're in trouble with 42 00:02:02,080 --> 00:02:05,440 Speaker 1: Canada again, because of course the guy who sings Life 43 00:02:05,480 --> 00:02:09,520 Speaker 1: as a Highway was as a Canadian singer named Tom Cochrane, 44 00:02:10,280 --> 00:02:12,800 Speaker 1: and I'm sure he's another national treasure that we've just 45 00:02:12,840 --> 00:02:14,600 Speaker 1: defended one hit. 46 00:02:14,720 --> 00:02:15,720 Speaker 2: What are you talking about? 47 00:02:18,440 --> 00:02:21,640 Speaker 1: Okay, sorry Canada, but let's get back to it, Chuck. 48 00:02:21,520 --> 00:02:23,480 Speaker 2: Man, What do I have against I love Rush? I 49 00:02:23,480 --> 00:02:25,280 Speaker 2: mean sure you know. 50 00:02:29,200 --> 00:02:30,079 Speaker 1: Name the song. 51 00:02:32,400 --> 00:02:33,160 Speaker 2: Spirit of Radio. 52 00:02:33,320 --> 00:02:35,760 Speaker 1: Yes, you didn't even need to name it when you 53 00:02:35,840 --> 00:02:37,359 Speaker 1: came up with like the next chord. 54 00:02:38,440 --> 00:02:41,120 Speaker 2: I saw a brief snippet that my buddy sent me 55 00:02:41,120 --> 00:02:43,360 Speaker 2: the other day of a sound check them doing that 56 00:02:43,400 --> 00:02:45,080 Speaker 2: in a sound check in the seventies, and it was 57 00:02:45,160 --> 00:02:46,280 Speaker 2: just awesome. 58 00:02:46,360 --> 00:02:47,880 Speaker 1: Did you see the Rush documentary? 59 00:02:48,200 --> 00:02:49,280 Speaker 2: Oh? Yeah, so good. 60 00:02:49,680 --> 00:02:51,280 Speaker 1: I had no idea. I mean I knew that they 61 00:02:51,280 --> 00:02:55,080 Speaker 1: were like incredibly technically proficient prog rock musicians, but I 62 00:02:55,080 --> 00:02:59,240 Speaker 1: didn't realize that like they would not they like a 63 00:02:59,360 --> 00:03:02,720 Speaker 1: recording where they didn't play their twenty minute song perfect 64 00:03:02,840 --> 00:03:05,960 Speaker 1: note for note. It just got recorded over. It was 65 00:03:06,000 --> 00:03:09,720 Speaker 1: like a bad take, Like I can't imagine just the 66 00:03:09,760 --> 00:03:10,720 Speaker 1: stress of that. 67 00:03:11,160 --> 00:03:13,800 Speaker 2: Yeah, they're a great story too, because they there's never 68 00:03:13,840 --> 00:03:16,799 Speaker 2: any backstabbing and bad drug things that were just like, yeah, 69 00:03:17,480 --> 00:03:19,280 Speaker 2: three of us will just get along and make music 70 00:03:19,320 --> 00:03:22,840 Speaker 2: and have great fans. Yep, all right, Canadians, are we 71 00:03:22,880 --> 00:03:28,040 Speaker 2: okay now? All right? So back to these signs. They 72 00:03:28,080 --> 00:03:30,359 Speaker 2: are a form of advertising, which is something I never 73 00:03:30,440 --> 00:03:33,480 Speaker 2: knew because I always kind of wonder, like, they don't 74 00:03:33,520 --> 00:03:36,360 Speaker 2: show all the things on that exit, So how do 75 00:03:36,360 --> 00:03:38,520 Speaker 2: they figure this out? And they figure it out because 76 00:03:38,560 --> 00:03:40,920 Speaker 2: companies pay quite a bit of money to be placed 77 00:03:40,960 --> 00:03:41,560 Speaker 2: on these signs. 78 00:03:42,000 --> 00:03:45,040 Speaker 1: Yeah. I think Tennessee breaks in about eight million dollars 79 00:03:45,080 --> 00:03:47,960 Speaker 1: a year. Virginia gets six million dollars. It's a lot, 80 00:03:48,040 --> 00:03:50,840 Speaker 1: but you know, I think in the larger budget it's 81 00:03:50,840 --> 00:03:52,480 Speaker 1: a bit of a drop in the bucket. But I 82 00:03:52,520 --> 00:03:58,200 Speaker 1: think most of these these states just specifically earmark that 83 00:03:58,400 --> 00:04:01,320 Speaker 1: money for this program, so it's like a self sustaining 84 00:04:01,360 --> 00:04:04,720 Speaker 1: program rather than being like, we need to cover this 85 00:04:05,160 --> 00:04:07,560 Speaker 1: budget cut over here with some of that sweet road 86 00:04:07,600 --> 00:04:08,240 Speaker 1: sign money. 87 00:04:08,440 --> 00:04:11,640 Speaker 2: Yeah. I think Iowa was one of the few states 88 00:04:11,640 --> 00:04:13,040 Speaker 2: that were it's still state run there, right. 89 00:04:13,560 --> 00:04:16,640 Speaker 1: Yeah, there are some contractors that they I think twenty 90 00:04:16,680 --> 00:04:20,359 Speaker 1: states say here have have added contractor handle all this 91 00:04:20,480 --> 00:04:22,480 Speaker 1: for us and just give us like eighty percent of 92 00:04:23,040 --> 00:04:27,400 Speaker 1: the gross. But yeah, Iowa handles it themselves or itself. 93 00:04:28,120 --> 00:04:31,400 Speaker 1: And according to information specialists for the Iowa Department of 94 00:04:31,400 --> 00:04:36,000 Speaker 1: Transportation Tracy Bramble. They have not raised their rates on 95 00:04:36,080 --> 00:04:37,880 Speaker 1: these signs since nineteen ninety six. 96 00:04:38,360 --> 00:04:41,000 Speaker 2: Yeah, that's what you get when the state's doing things right. 97 00:04:41,240 --> 00:04:45,320 Speaker 1: Yeah, I guess I'll bet, I'll bet like New Hampshire 98 00:04:45,400 --> 00:04:46,360 Speaker 1: just choked on it. 99 00:04:47,080 --> 00:04:51,760 Speaker 2: Yeah, they had a big price hike, right, sure, Well 100 00:04:51,760 --> 00:04:55,640 Speaker 2: that's what can happen. Apparently when you're dealing with independent contractors, 101 00:04:55,640 --> 00:04:58,760 Speaker 2: they'll just they'll hike up the big the price overnight 102 00:04:59,200 --> 00:05:01,880 Speaker 2: and all of a sudden, you know, Burger King's going, what. 103 00:05:03,360 --> 00:05:07,240 Speaker 1: Right? The King himself is like, I'm not okay with this. 104 00:05:07,600 --> 00:05:09,479 Speaker 1: As a matter of fact, it did actually happen in 105 00:05:09,520 --> 00:05:13,320 Speaker 1: New Hampshire. Funny enough, they went from I guess, year 106 00:05:13,400 --> 00:05:16,479 Speaker 1: over year five hundred to eighteen hundred's a lot, which 107 00:05:16,560 --> 00:05:19,520 Speaker 1: let me do a little public math. It's like, I 108 00:05:19,520 --> 00:05:23,400 Speaker 1: think three hundred and eighty percent increase or seventeen million 109 00:05:23,440 --> 00:05:26,440 Speaker 1: percent increase. It's one of the two, yeah, somewhere between there. 110 00:05:28,720 --> 00:05:30,440 Speaker 2: Well, before we take a break, we will just say 111 00:05:30,480 --> 00:05:34,839 Speaker 2: that those signs I mentioned earlier come in in triplicate. 112 00:05:35,160 --> 00:05:38,880 Speaker 2: Not in triplicate, they come in threes, which is to 113 00:05:38,920 --> 00:05:40,839 Speaker 2: say that first one that you see, which I mentioned, 114 00:05:40,880 --> 00:05:44,359 Speaker 2: which just says what is available like gas or food 115 00:05:44,440 --> 00:05:47,400 Speaker 2: or lodging or all three or any combination. Those are 116 00:05:47,440 --> 00:05:49,720 Speaker 2: called the main line. And then when you get a 117 00:05:49,720 --> 00:05:52,360 Speaker 2: little bit closer to that exit ramp, that's when you're 118 00:05:52,360 --> 00:05:56,200 Speaker 2: gonna see the specific you know, brand or the chain 119 00:05:56,320 --> 00:05:59,640 Speaker 2: or whatever. And then I guess is the trailblazer the one? 120 00:06:00,600 --> 00:06:02,159 Speaker 2: Is it at the end of the exit ramp. 121 00:06:02,279 --> 00:06:03,200 Speaker 1: That's the ramp one. 122 00:06:04,400 --> 00:06:06,320 Speaker 2: Oh, like it's actually on the ramp that says like 123 00:06:06,360 --> 00:06:07,000 Speaker 2: left or right. 124 00:06:07,160 --> 00:06:09,400 Speaker 1: The mainline one, the main line one is the first 125 00:06:09,400 --> 00:06:11,520 Speaker 1: one you see, but it still has all the logos. 126 00:06:11,560 --> 00:06:13,080 Speaker 1: The ramp one is that the end of the ramp 127 00:06:13,080 --> 00:06:14,280 Speaker 1: saying turn this way or not. 128 00:06:14,839 --> 00:06:15,919 Speaker 2: So what's the trailblazer? 129 00:06:16,160 --> 00:06:18,800 Speaker 1: It is an actual individual sign where after you turn 130 00:06:18,880 --> 00:06:21,440 Speaker 1: right off of the ramp and like your fishes is 131 00:06:22,240 --> 00:06:25,840 Speaker 1: you know another right at that corner where you and right, 132 00:06:25,920 --> 00:06:27,200 Speaker 1: that's the trailblazer sign. 133 00:06:27,320 --> 00:06:28,800 Speaker 2: Yeah, I've ever seen those. 134 00:06:28,880 --> 00:06:29,880 Speaker 1: Yeah, they're kind of rare. 135 00:06:30,160 --> 00:06:32,839 Speaker 2: All right, So basically generally it's the main line and 136 00:06:32,839 --> 00:06:33,640 Speaker 2: then the ramp. 137 00:06:33,440 --> 00:06:36,080 Speaker 1: Right, That's what I That's how I take it. 138 00:06:36,520 --> 00:06:38,800 Speaker 2: All right, Well, we'll settle on that. Then we'll take 139 00:06:38,800 --> 00:06:42,840 Speaker 2: a break and we'll talk more about this right after this. Well, 140 00:06:42,920 --> 00:06:46,320 Speaker 2: now we're on the road driving in your truck. 141 00:06:46,560 --> 00:06:47,919 Speaker 1: Want to learn a thing. 142 00:06:47,839 --> 00:06:50,159 Speaker 2: Or two from Josh camp Tuck. 143 00:06:50,440 --> 00:07:11,000 Speaker 1: It's stuff you should know, all right, So, Chuck, it's 144 00:07:11,040 --> 00:07:15,680 Speaker 1: actually really discriminating who can be on or what kind 145 00:07:15,720 --> 00:07:17,760 Speaker 1: of business can be on these signs. As a matter 146 00:07:17,760 --> 00:07:20,360 Speaker 1: of fact, it seems unconstitutional to some degree. 147 00:07:21,280 --> 00:07:25,360 Speaker 2: Well, yeah, I mean if you're a movie theater you 148 00:07:25,400 --> 00:07:27,200 Speaker 2: can't be on them, which is interesting. 149 00:07:26,960 --> 00:07:29,280 Speaker 1: Or an adult entertainment place. 150 00:07:29,040 --> 00:07:32,880 Speaker 2: Yeah, yeah, or if you're a church they allow things 151 00:07:32,920 --> 00:07:35,840 Speaker 2: like well, I mean generally it's like gas stations, hotels, 152 00:07:35,880 --> 00:07:39,600 Speaker 2: and fast food chains, but you will see things. Now 153 00:07:39,640 --> 00:07:42,480 Speaker 2: I believe that years later they said you could put 154 00:07:42,480 --> 00:07:46,920 Speaker 2: like tourist attractions on there. So if it's like agritourism 155 00:07:47,120 --> 00:07:49,080 Speaker 2: or there's like a winery or a museum or a 156 00:07:49,160 --> 00:07:52,080 Speaker 2: zoo or something like that, huh, those can be on there. Now. 157 00:07:52,480 --> 00:07:54,720 Speaker 1: I'm sure there's a church out there, like, No, seriously, 158 00:07:54,760 --> 00:07:57,000 Speaker 1: you should come to our services. There's so much fun. 159 00:07:57,040 --> 00:07:58,240 Speaker 1: It's basically an attraction. 160 00:07:58,680 --> 00:08:05,200 Speaker 2: Yeah, pretty much. They prioritize the green, but there has 161 00:08:05,240 --> 00:08:07,560 Speaker 2: to be a certain distance between, like the signs from 162 00:08:07,600 --> 00:08:10,440 Speaker 2: each other, and signs from the exit. I think it's 163 00:08:10,480 --> 00:08:14,520 Speaker 2: eight hundred feet apart from each other. So if it's 164 00:08:14,560 --> 00:08:16,640 Speaker 2: an exit where you can't get them eight hundred feet 165 00:08:16,640 --> 00:08:19,080 Speaker 2: apart because it can't be close to the green signs 166 00:08:19,080 --> 00:08:21,800 Speaker 2: that say, you know, like actual highway miles and stuff 167 00:08:21,840 --> 00:08:25,400 Speaker 2: like that, and exits, those take priority, so they will 168 00:08:25,520 --> 00:08:27,240 Speaker 2: jump the blue signs in those cases. 169 00:08:27,320 --> 00:08:32,320 Speaker 1: Yeah, you're sol Yeah. And speaking of distances, Chuck, they 170 00:08:32,360 --> 00:08:35,840 Speaker 1: actually prioritize businesses that are closer to the highways than others. 171 00:08:36,240 --> 00:08:36,560 Speaker 2: Yeah. 172 00:08:36,720 --> 00:08:40,120 Speaker 1: I think Florida, if you're within three miles of the exit, 173 00:08:40,280 --> 00:08:43,920 Speaker 1: you're given priority, and if you're beyond six miles from 174 00:08:43,960 --> 00:08:47,600 Speaker 1: the exit, don't even try. Florida says just keep walking. 175 00:08:48,120 --> 00:08:50,000 Speaker 2: Yeah, and I think I don't think it's exactly the 176 00:08:50,040 --> 00:08:52,640 Speaker 2: same in every state, but I think most states have 177 00:08:52,760 --> 00:08:58,120 Speaker 2: that requirement. But it can be further away for a tourism. 178 00:08:57,720 --> 00:09:03,120 Speaker 1: Site, yes, but there are some other typical requirements you know, 179 00:09:03,160 --> 00:09:07,079 Speaker 1: a very state by state, but generally, if you want 180 00:09:07,320 --> 00:09:11,079 Speaker 1: to advertise on one of these logo signs, you need 181 00:09:11,160 --> 00:09:13,720 Speaker 1: to have public restrooms that are available. You need to 182 00:09:13,760 --> 00:09:16,520 Speaker 1: have drinking water, even if it's just a fountain, or 183 00:09:16,559 --> 00:09:20,400 Speaker 1: a dude with a bucket. You need to be open 184 00:09:20,559 --> 00:09:24,760 Speaker 1: during regular business hours, and the more you're open, say 185 00:09:24,800 --> 00:09:27,040 Speaker 1: twenty four hours or seven days a week, you're going 186 00:09:27,120 --> 00:09:30,720 Speaker 1: to be prioritized. So if you want to advertise your 187 00:09:30,760 --> 00:09:35,240 Speaker 1: after party members only vampire Live Action role playing club, right, 188 00:09:35,640 --> 00:09:37,240 Speaker 1: probably going to get turned down. 189 00:09:37,520 --> 00:09:40,679 Speaker 2: Yeah, unless you are in a pretty rural area that 190 00:09:41,360 --> 00:09:44,240 Speaker 2: has space on the sign, because sometimes they have space, 191 00:09:44,840 --> 00:09:47,320 Speaker 2: and these private companies will try it, or I guess 192 00:09:47,320 --> 00:09:50,839 Speaker 2: sometimes in the case of a state run operation, they 193 00:09:50,920 --> 00:09:54,520 Speaker 2: will sort of hustle to try and get stuff on there. 194 00:09:55,520 --> 00:09:57,160 Speaker 2: You know, they'll try and sell the spot, like, hey, 195 00:09:57,160 --> 00:09:58,120 Speaker 2: I got a spot for sale. 196 00:09:58,160 --> 00:10:04,920 Speaker 1: Can you imagine cold calling for that? I don't understand 197 00:10:04,920 --> 00:10:05,880 Speaker 1: what you're trying to sell. 198 00:10:05,840 --> 00:10:08,920 Speaker 2: Me, Like this is a job, Yes it is, sir, Thank. 199 00:10:08,760 --> 00:10:10,520 Speaker 1: You, Please stop making it worse. 200 00:10:11,400 --> 00:10:14,400 Speaker 2: As far as money goes, that obviously varies from state 201 00:10:14,440 --> 00:10:18,040 Speaker 2: to state and how stuff works. In this article, they 202 00:10:18,120 --> 00:10:22,440 Speaker 2: used Nebraska for an example, twelve hundred bucks per sign, 203 00:10:22,720 --> 00:10:25,800 Speaker 2: so double that if you want both exits in both directions. 204 00:10:26,440 --> 00:10:29,640 Speaker 2: New Jersey's about twice that, so you know, close to 205 00:10:29,720 --> 00:10:32,040 Speaker 2: five grand in New Jersey. If you want to mark 206 00:10:32,120 --> 00:10:34,160 Speaker 2: your your gas station each way. 207 00:10:34,720 --> 00:10:37,199 Speaker 1: But there's there's something to be said about that. Yes, 208 00:10:37,800 --> 00:10:40,960 Speaker 1: you know, five grand a year is a significant amount 209 00:10:40,960 --> 00:10:43,000 Speaker 1: of money for a small business, but if you look 210 00:10:43,040 --> 00:10:46,240 Speaker 1: at it in terms of its marketing budget, yeah, sure, 211 00:10:46,480 --> 00:10:49,440 Speaker 1: it probably pays for itself very very quickly. And that's 212 00:10:49,440 --> 00:10:52,000 Speaker 1: one of the things about these signs is they are 213 00:10:52,720 --> 00:10:55,440 Speaker 1: They were a compromise that came out of an act 214 00:10:55,559 --> 00:10:59,240 Speaker 1: that Lyndon Johnson signed at the behest of his wife, Ladybird, 215 00:11:00,360 --> 00:11:03,880 Speaker 1: called the Highway Beautification Act in October of nineteen sixty five, 216 00:11:04,200 --> 00:11:07,000 Speaker 1: and it basically said, billboards are getting out of hand. 217 00:11:07,320 --> 00:11:10,840 Speaker 1: We need to really limit them. And businesses said, well, 218 00:11:10,840 --> 00:11:13,200 Speaker 1: wait a minute, we need something. We're gonna all go 219 00:11:13,280 --> 00:11:15,920 Speaker 1: under if we can't advertise on the highway. That's like 220 00:11:16,000 --> 00:11:19,040 Speaker 1: our life blood. So the compromise that they came up 221 00:11:19,040 --> 00:11:21,840 Speaker 1: with were these standardized government signs that allow you to 222 00:11:21,840 --> 00:11:24,360 Speaker 1: put your logo on in a certain square, within a 223 00:11:24,400 --> 00:11:27,679 Speaker 1: certain distance, and make sure you have that bucket of 224 00:11:27,800 --> 00:11:29,079 Speaker 1: water that that guy's handing. 225 00:11:29,160 --> 00:11:32,079 Speaker 2: Yeah it's pretty great. I mean, billboards can be fun. 226 00:11:32,520 --> 00:11:36,559 Speaker 2: I enjoy a fun billboard, but I could also see 227 00:11:37,760 --> 00:11:39,640 Speaker 2: being in the car with Lady Bird Johnson back in 228 00:11:39,679 --> 00:11:41,840 Speaker 2: the early sixties and being like, these things are everywhere 229 00:11:41,840 --> 00:11:45,520 Speaker 2: and it's starting to look junkie. Some states outlawed them 230 00:11:45,559 --> 00:11:48,240 Speaker 2: all together. I think Vermont, may and Hawaiian Alaska you 231 00:11:48,240 --> 00:11:51,280 Speaker 2: can't even have billboards very nice, which is pretty cool. 232 00:11:52,960 --> 00:11:54,600 Speaker 2: What I see a lot is when I go to 233 00:11:54,640 --> 00:11:57,120 Speaker 2: the camp and stuff, and if you're traveling around rural 234 00:11:57,360 --> 00:11:59,640 Speaker 2: at least in the southeast, they may have these everywhere. 235 00:11:59,679 --> 00:12:02,560 Speaker 2: But if you're just on off road back roads in 236 00:12:02,640 --> 00:12:04,520 Speaker 2: the rural areas of Georgia and you come to a 237 00:12:04,600 --> 00:12:08,599 Speaker 2: t stop, people, because that's just the side of the 238 00:12:08,679 --> 00:12:12,000 Speaker 2: road basically, and right in front of you at the 239 00:12:12,040 --> 00:12:13,800 Speaker 2: back of the road that makes the top of the 240 00:12:13,840 --> 00:12:18,160 Speaker 2: tee that will be thirty or forty just homemade signs 241 00:12:18,320 --> 00:12:21,439 Speaker 2: of the pressure washer guy or the tree removal guy, 242 00:12:22,320 --> 00:12:25,320 Speaker 2: the house painter or the electrician, any sort of home 243 00:12:25,360 --> 00:12:29,439 Speaker 2: service and they're just everywhere. Yeah, and it's kind of helpful, 244 00:12:29,480 --> 00:12:31,000 Speaker 2: but it looks really junky. 245 00:12:31,240 --> 00:12:34,080 Speaker 1: Yeah, Lady Bird Johnson would hate that. 246 00:12:34,880 --> 00:12:36,680 Speaker 2: But I've called those numbers. It is kind of helpful. 247 00:12:37,160 --> 00:12:39,000 Speaker 1: Oh well, then the system works. 248 00:12:39,040 --> 00:12:41,680 Speaker 2: I mean, it definitely works. It's just they're so they're 249 00:12:41,760 --> 00:12:43,679 Speaker 2: just done by people. So they're just like, here's one, 250 00:12:43,720 --> 00:12:44,960 Speaker 2: here's one, here's one, here's one. 251 00:12:45,040 --> 00:12:46,520 Speaker 1: I can't remember what I saw it on. It might 252 00:12:46,559 --> 00:12:49,400 Speaker 1: have been sixty Minutes or News Hour or something like that. 253 00:12:49,440 --> 00:12:52,360 Speaker 1: But there's a dude, a graphic designer in New York 254 00:12:52,400 --> 00:12:55,800 Speaker 1: who just goes around and takes those signs and remakes 255 00:12:55,840 --> 00:12:58,800 Speaker 1: them with like applies graphic design principles and just gives 256 00:12:58,840 --> 00:12:59,680 Speaker 1: them to the business. 257 00:13:00,200 --> 00:13:02,800 Speaker 2: Like, here's a good one that things are spelled directly 258 00:13:02,840 --> 00:13:04,120 Speaker 2: and it looks visually interesting. 259 00:13:04,200 --> 00:13:06,720 Speaker 1: Yeah, and there's a picture of the pie that you're saying. 260 00:13:06,840 --> 00:13:09,360 Speaker 1: You know that you were advertising in blue marker before. 261 00:13:09,640 --> 00:13:10,520 Speaker 2: Oh, that's pretty cool. 262 00:13:10,559 --> 00:13:12,880 Speaker 1: Yeah, I like that. I got a little piece of 263 00:13:12,880 --> 00:13:16,040 Speaker 1: trivia courtesy of our friends ninety nine percent invisible. If 264 00:13:16,040 --> 00:13:16,800 Speaker 1: you want to end on. 265 00:13:16,800 --> 00:13:19,280 Speaker 2: It, oh I miss Roman, let's hear it. 266 00:13:19,840 --> 00:13:23,160 Speaker 1: So if you are driving and you see these logo signs, 267 00:13:23,200 --> 00:13:26,080 Speaker 1: the big blue signs, they are going to come up 268 00:13:26,120 --> 00:13:28,560 Speaker 1: in a certain order every single time. Are you ready 269 00:13:28,559 --> 00:13:31,560 Speaker 1: for that order? If anyone never asks you, they appear 270 00:13:31,760 --> 00:13:37,199 Speaker 1: in this order camping, lodging, food, and then gas. 271 00:13:37,480 --> 00:13:37,760 Speaker 2: Wow. 272 00:13:39,840 --> 00:13:42,360 Speaker 1: Yeah great, I guess wow is the appropriate response to that. 273 00:13:42,679 --> 00:13:44,840 Speaker 2: No, I love that, and that's a reminder for me 274 00:13:44,880 --> 00:13:46,920 Speaker 2: to get in touch with Roman and say Hi. It's 275 00:13:46,960 --> 00:13:47,439 Speaker 2: been too long. 276 00:13:47,480 --> 00:13:50,079 Speaker 1: Tell him I said hi too. He never gave me 277 00:13:50,120 --> 00:13:50,600 Speaker 1: his email. 278 00:13:50,880 --> 00:13:51,880 Speaker 2: The great Roman Mars. 279 00:13:53,280 --> 00:13:56,160 Speaker 1: Well, Chuck just praised Roman Mars, So of course short 280 00:13:56,160 --> 00:13:56,880 Speaker 1: Stuff is out. 281 00:14:00,640 --> 00:14:03,520 Speaker 2: Stuff you Should Know is a production of iHeartRadio. For 282 00:14:03,600 --> 00:14:07,800 Speaker 2: more podcasts myheart Radio, visit the iHeartRadio app, Apple Podcasts, 283 00:14:07,920 --> 00:14:09,760 Speaker 2: or wherever you listen to your favorite shows.