1
00:00:00,400 --> 00:00:04,280
Speaker 1: You just realized your business needed to hire someone yesterday.

2
00:00:04,800 --> 00:00:09,520
Speaker 1: How can you find amazing candidates fast? Easy? Just use Indeed.

3
00:00:09,960 --> 00:00:12,680
Speaker 1: Stop struggling to get your job posts seen on other

4
00:00:12,760 --> 00:00:16,439
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to

5
00:00:16,480 --> 00:00:19,000
Speaker 1: the top of the page for your relevant candidates, so

6
00:00:19,120 --> 00:00:22,119
Speaker 1: you can reach the people you want faster. According to

7
00:00:22,160 --> 00:00:26,120
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty

8
00:00:26,120 --> 00:00:30,040
Speaker 1: five percent more applications than non sponsored jobs. Don't wait

9
00:00:30,080 --> 00:00:33,519
Speaker 1: any longer. Speed up your hiring right now with Indeed,

10
00:00:33,960 --> 00:00:36,200
Speaker 1: and listeners of this show will get a seventy five

11
00:00:36,280 --> 00:00:39,440
Speaker 1: dollars sponsored job credit to get your jobs more visibility

12
00:00:39,600 --> 00:00:45,320
Speaker 1: at indeed dot com slash pod Katz thirteen. Just go

13
00:00:45,360 --> 00:00:50,160
Speaker 1: to Indeed dot com slash pod katz thirteen right now

14
00:00:50,479 --> 00:00:53,040
Speaker 1: and support our show by saying you heard about Indeed

15
00:00:53,080 --> 00:00:57,400
Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is

16
00:00:57,440 --> 00:00:58,040
Speaker 1: all you need.

17
00:00:59,560 --> 00:01:02,120
Speaker 2: All right, guys, welcome back, earn you a Lisha. We

18
00:01:02,200 --> 00:01:05,600
Speaker 2: got a very special episode today. Yeah, these are my

19
00:01:05,640 --> 00:01:07,840
Speaker 2: favorite episodes me. You know, me and Troy we grew

20
00:01:07,959 --> 00:01:10,840
Speaker 2: up on music before anything, so anytime we get to

21
00:01:10,880 --> 00:01:14,200
Speaker 2: hear backstories on music, entertainment and the whole industry, like

22
00:01:14,680 --> 00:01:16,839
Speaker 2: it's always special for us man.

23
00:01:18,520 --> 00:01:18,880
Speaker 3: To tell you.

24
00:01:19,120 --> 00:01:21,400
Speaker 2: He was just telling Chris got the shout out to Chris,

25
00:01:21,440 --> 00:01:23,480
Speaker 2: shout out to Kenny Burns, shout to all the guys

26
00:01:23,480 --> 00:01:26,640
Speaker 2: that that came on and was giving us hilarious stories

27
00:01:26,680 --> 00:01:31,839
Speaker 2: and all that, but also also informational absolutely education. Yeah sure,

28
00:01:31,959 --> 00:01:34,480
Speaker 2: so yes, I say that to say, we have none

29
00:01:34,560 --> 00:01:40,080
Speaker 2: other than the legendary Nick Stormy. Thank you, yeah, one force.

30
00:01:39,480 --> 00:01:43,839
Speaker 2: And so if you don't know Nick, Nick is a

31
00:01:43,959 --> 00:01:47,680
Speaker 2: very interesting guy. He kind of the brain behind the

32
00:01:47,720 --> 00:01:49,520
Speaker 2: blow up of Sorak, is that safe to say?

33
00:01:49,840 --> 00:01:50,520
Speaker 3: Safe to say that?

34
00:01:53,240 --> 00:01:56,120
Speaker 2: Former national brand ambassador for Sarak. So he's a wizard

35
00:01:56,200 --> 00:01:59,080
Speaker 2: in the spirits industry and he got his start in

36
00:01:59,120 --> 00:02:02,160
Speaker 2: the music industry. So we on E Y L we

37
00:02:02,240 --> 00:02:06,080
Speaker 2: cover every aspect of business, and the spirits industry is

38
00:02:06,120 --> 00:02:10,040
Speaker 2: a billion dollars billion dollar industry and it's something that

39
00:02:10,080 --> 00:02:12,080
Speaker 2: we haven't coverage yet. And you have twenty years of

40
00:02:12,120 --> 00:02:15,079
Speaker 2: experience from working with him now, they from working with

41
00:02:15,440 --> 00:02:18,600
Speaker 2: rock from all over, so we thought she was the

42
00:02:18,639 --> 00:02:20,600
Speaker 2: perfect guest to bring on. So first and foremost, thank

43
00:02:20,639 --> 00:02:21,480
Speaker 2: you thank you for coming.

44
00:02:21,400 --> 00:02:23,240
Speaker 3: No, no, thank you for having me. He's the first

45
00:02:23,280 --> 00:02:24,040
Speaker 3: guest who brought his.

46
00:02:24,000 --> 00:02:29,200
Speaker 2: Own one, you know, and had a long day, and.

47
00:02:29,120 --> 00:02:31,720
Speaker 3: I was like, you know what, I don't know if

48
00:02:31,720 --> 00:02:34,680
Speaker 3: I can drink on the thing. I know, drink Champs,

49
00:02:34,720 --> 00:02:37,840
Speaker 3: you can drink, but I had to bring my own wine.

50
00:02:38,000 --> 00:02:41,200
Speaker 3: Just you know, the smoothing the night. I mean, it's

51
00:02:41,240 --> 00:02:42,440
Speaker 3: fitish's the spirits industry.

52
00:02:42,600 --> 00:02:45,160
Speaker 2: Yeah, my man Wall Street Trapper shot out to him.

53
00:02:45,160 --> 00:02:46,000
Speaker 2: He was like, you know, the one thing I like

54
00:02:46,000 --> 00:02:48,639
Speaker 2: about your podcast is you got just the guests just

55
00:02:48,680 --> 00:02:51,640
Speaker 2: comings they are. There's no dress code, there's no rules.

56
00:02:52,040 --> 00:02:53,880
Speaker 3: Comings you off okay, because you know I had a

57
00:02:53,919 --> 00:02:57,800
Speaker 3: button down on the Yeah I did. And Jay was like, now, Nick,

58
00:02:57,919 --> 00:03:00,960
Speaker 3: go just I was like, shout out to Jeff Tweety

59
00:03:00,960 --> 00:03:02,639
Speaker 3: because he's gonna have some Sean John on on the

60
00:03:02,720 --> 00:03:03,119
Speaker 3: on the shot.

61
00:03:03,280 --> 00:03:08,720
Speaker 2: Okay, yeah my favor Yes, shot shout to my man

62
00:03:08,840 --> 00:03:13,520
Speaker 2: j crew Love. Yes, Lesure in his own right, thank

63
00:03:13,600 --> 00:03:16,120
Speaker 2: you for putting this together. We appreciate you. So all right, Nick,

64
00:03:16,240 --> 00:03:17,799
Speaker 2: So can we get your backstory? So you started in

65
00:03:17,880 --> 00:03:20,959
Speaker 2: the music industry. Yeah, right, and that's when people was

66
00:03:20,960 --> 00:03:22,680
Speaker 2: actually making real money in music, right.

67
00:03:22,720 --> 00:03:25,480
Speaker 3: Whoa like real money? This is CDs? Yeah, this was

68
00:03:25,600 --> 00:03:29,639
Speaker 3: CD time, you know, like I interned at Sony and

69
00:03:30,560 --> 00:03:33,480
Speaker 3: it was passing out CDs at night, like at all

70
00:03:33,600 --> 00:03:35,200
Speaker 3: clubs that was popping at that time, Like.

71
00:03:36,040 --> 00:03:38,400
Speaker 2: You name, it was so all right you started as

72
00:03:38,440 --> 00:03:38,880
Speaker 2: an intern.

73
00:03:39,360 --> 00:03:42,160
Speaker 3: As an intern at Sony, I think I got my

74
00:03:42,240 --> 00:03:43,960
Speaker 3: real I want to say this, I got my real

75
00:03:44,520 --> 00:03:47,920
Speaker 3: movement in the music business to learn the music business

76
00:03:48,520 --> 00:03:51,119
Speaker 3: more importantly with a gentleman by the name of Dave Hall.

77
00:03:51,640 --> 00:03:55,840
Speaker 3: Because when Dave got me, he not only just had

78
00:03:55,920 --> 00:03:58,520
Speaker 3: me as like you know, like I was Dave's assistant,

79
00:03:58,680 --> 00:04:02,400
Speaker 3: but slash general man of his studio. And that was

80
00:04:02,920 --> 00:04:05,320
Speaker 3: that entitled a lot because Dave at the time, I mean,

81
00:04:05,400 --> 00:04:07,680
Speaker 3: mind you that day's discography was crazy. So you know

82
00:04:07,760 --> 00:04:10,280
Speaker 3: he did all of Mary like biggest first hits on

83
00:04:10,440 --> 00:04:12,600
Speaker 3: on her first one, right, So he did all of

84
00:04:12,640 --> 00:04:17,200
Speaker 3: those tracks and then he was like really his biggest

85
00:04:17,279 --> 00:04:21,920
Speaker 3: next movement was like from Brownstone, Mariah Carey, dream Lover,

86
00:04:22,400 --> 00:04:30,000
Speaker 3: did Fantasy Madonna, you know, Horace Brown intro Now I'm

87
00:04:30,040 --> 00:04:33,720
Speaker 3: Bringing you Back, Yes, you know, and you know, so

88
00:04:33,880 --> 00:04:36,760
Speaker 3: crazy Dave and Eddie f like even think of the

89
00:04:36,800 --> 00:04:42,440
Speaker 3: Living Color, like the song that yeah. Yeah, So Eddie

90
00:04:42,960 --> 00:04:45,560
Speaker 3: and them had the Intouchables and the Untouchables had the

91
00:04:45,640 --> 00:04:47,760
Speaker 3: producers that was under him, you know, because back then

92
00:04:47,920 --> 00:04:49,440
Speaker 3: my guys had like the you know, like you know

93
00:04:49,520 --> 00:04:53,720
Speaker 3: how bad Boy and so yeah, so Dave was a

94
00:04:53,760 --> 00:04:56,160
Speaker 3: part of the Intouchables with Eddie f and them. But

95
00:04:56,279 --> 00:04:58,880
Speaker 3: Dave really gave me like the full movement of like

96
00:04:59,360 --> 00:05:04,280
Speaker 3: knowing exactly studio time, knowing exactly on sampling, like that

97
00:05:04,400 --> 00:05:06,040
Speaker 3: was one of my jobs too. It was like when

98
00:05:06,080 --> 00:05:07,920
Speaker 3: he sampled the record, you had to get it and

99
00:05:08,000 --> 00:05:09,840
Speaker 3: then see what sample it was and then send it

100
00:05:09,960 --> 00:05:12,400
Speaker 3: off and see exactly how much it costs. That was

101
00:05:12,440 --> 00:05:14,280
Speaker 3: like a really big part of the business back then.

102
00:05:14,720 --> 00:05:16,320
Speaker 3: That was like honestly, I used to think it was

103
00:05:16,360 --> 00:05:18,320
Speaker 3: a fun part of my job. So that was when

104
00:05:18,360 --> 00:05:19,960
Speaker 3: you were entering it. Yeah, no, no, that's when I

105
00:05:20,080 --> 00:05:20,560
Speaker 3: got a job.

106
00:05:21,279 --> 00:05:23,000
Speaker 2: I was like a job, go with your title.

107
00:05:23,839 --> 00:05:24,120
Speaker 4: I was.

108
00:05:24,240 --> 00:05:27,920
Speaker 3: Actually Dave had talked to me as general manager of DMH.

109
00:05:28,400 --> 00:05:30,880
Speaker 3: So DMH was like Dave Michael Hall, like that was

110
00:05:30,960 --> 00:05:33,760
Speaker 3: his whole production company, you know, and and that was

111
00:05:33,880 --> 00:05:36,320
Speaker 3: like a thing of that and it felt good because see,

112
00:05:36,360 --> 00:05:38,680
Speaker 3: David was for my vernon. I was because it was

113
00:05:38,720 --> 00:05:42,040
Speaker 3: like that whole now, So yeah, so it was like

114
00:05:42,160 --> 00:05:43,920
Speaker 3: it was a good time, not only a good time

115
00:05:43,960 --> 00:05:45,400
Speaker 3: with him, but just a good time of being in

116
00:05:45,480 --> 00:05:46,360
Speaker 3: the business at the time.

117
00:05:46,880 --> 00:05:50,040
Speaker 2: So all right, so the music business, you kind of

118
00:05:50,120 --> 00:05:52,640
Speaker 2: scaled that up right at that point in time. At

119
00:05:52,680 --> 00:05:54,480
Speaker 2: some point you was working with nas.

120
00:05:55,080 --> 00:05:57,760
Speaker 3: No, actually no, I was working I was working for

121
00:05:57,800 --> 00:06:01,320
Speaker 3: a lot of the records like. So then it was

122
00:06:01,720 --> 00:06:03,839
Speaker 3: that's how when I got into the business. I took

123
00:06:03,920 --> 00:06:06,279
Speaker 3: like some of my musical background, and I always wanted

124
00:06:06,279 --> 00:06:08,120
Speaker 3: to be a promoter because like even in college, I

125
00:06:08,200 --> 00:06:11,599
Speaker 3: was like doing promotions right right, I was like doing

126
00:06:11,680 --> 00:06:15,240
Speaker 3: my little like at Sneaky Pete's, right to doing little

127
00:06:15,279 --> 00:06:19,120
Speaker 3: parties up there. And then I took I took some

128
00:06:19,200 --> 00:06:20,880
Speaker 3: of that knowledge and I went to I met a

129
00:06:20,960 --> 00:06:23,279
Speaker 3: gentleman by the name of John Vasquez over at Justin's.

130
00:06:23,640 --> 00:06:27,040
Speaker 3: And John was the one who was like, Nick, you

131
00:06:27,120 --> 00:06:29,400
Speaker 3: know what, I got a Tuesday night open, how about

132
00:06:29,400 --> 00:06:31,120
Speaker 3: you put something together. I was like, bat, let's do

133
00:06:31,160 --> 00:06:33,400
Speaker 3: it like a little industry Tuesdays. So what I was

134
00:06:33,440 --> 00:06:36,480
Speaker 3: doing was taking the little snippets of the albums that

135
00:06:36,640 --> 00:06:39,280
Speaker 3: was coming out on Sony and Colombia. So I would

136
00:06:39,279 --> 00:06:42,240
Speaker 3: take those albums bring them to Justine like on Monday

137
00:06:42,279 --> 00:06:47,760
Speaker 3: and start promoting like your industry Tuesdays and be like yo, yeah,

138
00:06:47,920 --> 00:06:51,080
Speaker 3: sneak peaking of Lauren Hill's album Tuesday Night at Justin's

139
00:06:51,320 --> 00:06:54,120
Speaker 3: Like Lauryn Hill's gonna be there, No but the snippets,

140
00:06:55,560 --> 00:06:57,559
Speaker 3: So I would I would do that. So any artists

141
00:06:57,560 --> 00:07:05,040
Speaker 3: on Columbia, So anything on Columbia, Fuji's Cypress Hill. I

142
00:07:05,160 --> 00:07:08,400
Speaker 3: mean the list goes on Riah, but the list goes

143
00:07:08,440 --> 00:07:10,200
Speaker 3: on any but anything out of not only Columbia. But

144
00:07:10,240 --> 00:07:12,640
Speaker 3: I was Sony as well. I was taking Epic was

145
00:07:12,720 --> 00:07:14,680
Speaker 3: big too, so I was taking anything from there as well.

146
00:07:14,760 --> 00:07:16,520
Speaker 2: So the promoter, so pretty much promoter.

147
00:07:16,800 --> 00:07:17,400
Speaker 3: I was a promoter.

148
00:07:17,600 --> 00:07:20,200
Speaker 2: So promoters always was curious about this. They get how

149
00:07:20,240 --> 00:07:21,840
Speaker 2: did they get paid? They get pieces of the bar.

150
00:07:22,360 --> 00:07:26,640
Speaker 3: Yeah yeah, Well see back then you had a scalable

151
00:07:26,720 --> 00:07:30,680
Speaker 3: rate of the bar, right like today, everybody's promoter today,

152
00:07:33,440 --> 00:07:36,200
Speaker 3: you know what I'm saying, Like Jesus, but but back

153
00:07:36,280 --> 00:07:37,880
Speaker 3: then it was like you could, you could, you could

154
00:07:37,960 --> 00:07:41,000
Speaker 3: just take. But back then the door was like a

155
00:07:41,080 --> 00:07:43,440
Speaker 3: big thing, right because that's when people had to pay

156
00:07:43,520 --> 00:07:47,080
Speaker 3: to get in the party. Right, those are the good days.

157
00:07:47,120 --> 00:07:48,760
Speaker 3: Let me just stop there. Okay, those were the good

158
00:07:48,760 --> 00:07:51,160
Speaker 3: old days, like pay for to get in the party,

159
00:07:51,680 --> 00:07:54,640
Speaker 3: go to the bar, buy a drink and dance your

160
00:07:54,680 --> 00:07:57,200
Speaker 3: ass off. Go back to the bar, get some water,

161
00:07:57,520 --> 00:07:58,840
Speaker 3: and go back on the Hans floor.

162
00:07:59,080 --> 00:07:59,960
Speaker 2: Those are those days about.

163
00:08:00,280 --> 00:08:02,840
Speaker 3: And come on, that was that? I mean, yeah, that

164
00:08:03,040 --> 00:08:05,160
Speaker 3: but that was vi P. That's when you when you

165
00:08:05,280 --> 00:08:08,280
Speaker 3: was VIP back then, you mean something oh god like that.

166
00:08:08,480 --> 00:08:13,160
Speaker 3: But beyond that velvet rope that was really really Now

167
00:08:13,240 --> 00:08:15,280
Speaker 3: anybody's in the velvet rope. My man Joe from the

168
00:08:15,320 --> 00:08:19,600
Speaker 3: block is on the velvet rope. But no, but but yeah,

169
00:08:19,640 --> 00:08:22,800
Speaker 3: so I think, but promoters get paid on bar sales.

170
00:08:23,200 --> 00:08:24,920
Speaker 3: So but back then when I was getting I mean,

171
00:08:25,000 --> 00:08:26,960
Speaker 3: how I was getting paid was just bringing a good

172
00:08:27,040 --> 00:08:28,560
Speaker 3: night to the venue. So they were just doing like

173
00:08:28,600 --> 00:08:31,040
Speaker 3: a flat ray like you do this, that's good that

174
00:08:31,120 --> 00:08:32,960
Speaker 3: this is what you're gonna get probably like make three

175
00:08:33,040 --> 00:08:35,280
Speaker 3: hundred four hundred bucks. I was good though, Like that

176
00:08:35,440 --> 00:08:36,920
Speaker 3: was like a good night for me. It was cool

177
00:08:36,960 --> 00:08:38,679
Speaker 3: and then and didn't really put the pressure on you

178
00:08:38,800 --> 00:08:41,760
Speaker 3: with you know, like bar guarantee, like everybody like a

179
00:08:41,840 --> 00:08:44,240
Speaker 3: bar guarantee, Like somebody give you a venue for a

180
00:08:44,280 --> 00:08:46,839
Speaker 3: bar guarantee of three thousand and four thousand dollars. You

181
00:08:46,960 --> 00:08:48,439
Speaker 3: better hope that you make that guarantee.

182
00:08:48,520 --> 00:08:50,040
Speaker 2: You that bar.

183
00:08:49,960 --> 00:08:52,280
Speaker 3: Guarantee is like, okay, I'm gonna give you I'm gonna

184
00:08:52,320 --> 00:08:54,960
Speaker 3: give you justice on a Monday night. Your bar guarantee

185
00:08:55,040 --> 00:08:57,839
Speaker 3: is four grand. That means my bar gotta make four grand.

186
00:08:58,360 --> 00:09:00,520
Speaker 3: Now you going there, and you better do your promotion.

187
00:09:00,760 --> 00:09:03,520
Speaker 3: Now your bar come up short at three grand, you

188
00:09:03,600 --> 00:09:06,720
Speaker 3: got cover. You better cover that thousand. Yeah, and now

189
00:09:06,760 --> 00:09:08,959
Speaker 3: you got to cover that thousand for that four even

190
00:09:09,000 --> 00:09:10,839
Speaker 3: to guarantee, are you just taking a percentage of it

191
00:09:10,960 --> 00:09:13,440
Speaker 3: or you getting the whole thing? The whole thing. Yeah.

192
00:09:13,640 --> 00:09:16,439
Speaker 3: So it's just like that's but even now we have

193
00:09:16,520 --> 00:09:19,400
Speaker 3: a scalable right now, so now people are doing like,

194
00:09:19,559 --> 00:09:22,520
Speaker 3: all right, let's just say your bar guarantee was three thousand, right,

195
00:09:23,120 --> 00:09:25,240
Speaker 3: but now I'm gonna make the three thousand. But if

196
00:09:25,280 --> 00:09:28,120
Speaker 3: my ball makes four. So it's like if you if

197
00:09:28,160 --> 00:09:30,040
Speaker 3: your ball makes four thousand, you're supposed to get ten

198
00:09:30,080 --> 00:09:32,280
Speaker 3: percent your ball makes a See that's sometimes they do

199
00:09:32,400 --> 00:09:35,000
Speaker 3: this so they you can go between three thousand and five,

200
00:09:35,120 --> 00:09:37,520
Speaker 3: you're gonna get fifteen percent of the bar. You do

201
00:09:37,800 --> 00:09:40,800
Speaker 3: five to ten, you're gonna get twenty percent of the bar.

202
00:09:41,000 --> 00:09:43,079
Speaker 3: That's why, like everybody, that's why, of course you push

203
00:09:43,160 --> 00:09:44,719
Speaker 3: ball service so much, because you want your ball to

204
00:09:44,800 --> 00:09:47,120
Speaker 3: really ring numbers as a promoter so that you can

205
00:09:47,160 --> 00:09:48,719
Speaker 3: get paid out a lot more at the end of

206
00:09:48,760 --> 00:09:49,000
Speaker 3: the night.

207
00:09:49,120 --> 00:09:50,760
Speaker 2: So let me ask you this as far as if

208
00:09:50,800 --> 00:09:53,079
Speaker 2: you get ten thousand, Like once you reach that ten thousand,

209
00:09:53,160 --> 00:09:55,319
Speaker 2: do you get twenty percent of everything or just a

210
00:09:55,360 --> 00:09:59,080
Speaker 2: ten thousand twenty percent of five to ten? Like it's

211
00:09:59,320 --> 00:09:59,840
Speaker 2: you said it's ten.

212
00:10:00,120 --> 00:10:06,040
Speaker 3: Well, see most places, that's that's that's that's different place. Yeah,

213
00:10:06,040 --> 00:10:08,080
Speaker 3: it's different from everybody else, you know what I'm saying,

214
00:10:08,080 --> 00:10:09,959
Speaker 3: Like most places will do that off the ten or

215
00:10:10,000 --> 00:10:12,319
Speaker 3: most places will be doing off the twenty. So you know,

216
00:10:12,880 --> 00:10:14,400
Speaker 3: it depends on their account.

217
00:10:14,600 --> 00:10:17,360
Speaker 2: Okay, okay, all right, So then it's from there, all right,

218
00:10:17,520 --> 00:10:19,000
Speaker 2: So you got it. And then you say you got

219
00:10:19,040 --> 00:10:20,000
Speaker 2: the Monday Night football.

220
00:10:20,480 --> 00:10:24,280
Speaker 3: I had Monday Night Football popping. I had Industry Tuesdays popping,

221
00:10:25,120 --> 00:10:28,240
Speaker 3: and and I just I just wanted to be with it.

222
00:10:28,360 --> 00:10:30,400
Speaker 3: Like that's when like New York was like New York,

223
00:10:31,280 --> 00:10:32,760
Speaker 3: and it was like it was like a really good

224
00:10:32,800 --> 00:10:35,280
Speaker 3: scene and you and then and you just really wanted

225
00:10:35,280 --> 00:10:37,120
Speaker 3: to be a promoter at that time because it just

226
00:10:37,280 --> 00:10:38,880
Speaker 3: I mean there was a lot of promoters at the time.

227
00:10:39,120 --> 00:10:41,719
Speaker 3: I mean I think the biggest promotion company at the

228
00:10:41,760 --> 00:10:43,160
Speaker 3: time that you wanted to be a part of, but

229
00:10:43,200 --> 00:10:45,520
Speaker 3: they already had their crew was Black Diamonds. That was

230
00:10:45,600 --> 00:10:48,599
Speaker 3: like Derrick Carley, like from aj Callaway, like all of

231
00:10:48,679 --> 00:10:50,160
Speaker 3: them they had is like this grew and then and

232
00:10:50,240 --> 00:10:52,880
Speaker 3: it was like like they did really good events, but

233
00:10:53,000 --> 00:10:56,199
Speaker 3: it was really for like us. It was like African American,

234
00:10:56,880 --> 00:11:04,200
Speaker 3: you know, with jobs like like you know what I'm saying,

235
00:11:04,280 --> 00:11:07,040
Speaker 3: Like I remember this place, Derek Wild laugh if you

236
00:11:07,080 --> 00:11:10,400
Speaker 3: ever hear this, because a place called all bet on Tuesday.

237
00:11:11,160 --> 00:11:13,680
Speaker 3: All the women in there that were all women with jobs,

238
00:11:14,360 --> 00:11:18,120
Speaker 3: all guys. But you know it's funny. You couldn't even

239
00:11:18,160 --> 00:11:20,959
Speaker 3: come in there with sneakers. That's how crazy it was.

240
00:11:21,080 --> 00:11:23,240
Speaker 3: Like you had to have your shoe game on the people.

241
00:11:23,280 --> 00:11:27,880
Speaker 2: People forget about the like I remember that era where

242
00:11:27,880 --> 00:11:30,760
Speaker 2: you had to actually dress up hard bottoms and all that.

243
00:11:31,000 --> 00:11:32,679
Speaker 3: I had to have a college shirt. It was like

244
00:11:33,480 --> 00:11:36,480
Speaker 3: button down and some shoes and then if you didn't

245
00:11:36,520 --> 00:11:38,400
Speaker 3: have a shoe, like I remember one time he said

246
00:11:38,400 --> 00:11:41,040
Speaker 3: if you didn't have a shoe. You had to have

247
00:11:41,720 --> 00:11:43,880
Speaker 3: a sneaker. You know those sneakers like they almost look

248
00:11:43,920 --> 00:11:46,040
Speaker 3: like the shoot, like a Bally's something like that. You

249
00:11:46,160 --> 00:11:49,559
Speaker 3: were good with that, like the right on the prod yes.

250
00:11:53,880 --> 00:11:57,079
Speaker 2: Favor all right. So so so you became a big

251
00:11:57,200 --> 00:11:59,240
Speaker 2: name in the city from promoting parties.

252
00:11:59,480 --> 00:12:04,280
Speaker 3: Small name, but small name, but making big relationships. Yeah,

253
00:12:04,400 --> 00:12:06,480
Speaker 3: relationships was very a bit a bigger key.

254
00:12:07,080 --> 00:12:09,080
Speaker 2: So what's the next thing. Because you're a renaissance man,

255
00:12:09,080 --> 00:12:10,400
Speaker 2: you do a lot of different things. So you you

256
00:12:10,840 --> 00:12:12,520
Speaker 2: build a name for yourself in a party, then do

257
00:12:12,600 --> 00:12:15,040
Speaker 2: you go to the spirits industry after that or this?

258
00:12:15,240 --> 00:12:19,480
Speaker 3: Yeah? Well right then and there I met a me

259
00:12:19,559 --> 00:12:23,040
Speaker 3: and a partner of mine Ebone Brown. She was actually

260
00:12:24,080 --> 00:12:26,520
Speaker 3: a partner of mine that he was doing some summer

261
00:12:26,760 --> 00:12:31,120
Speaker 3: parties together and one of the she ended up meeting

262
00:12:31,160 --> 00:12:34,199
Speaker 3: a guy that wanted to meet me, and I ended

263
00:12:34,280 --> 00:12:36,600
Speaker 3: up meeting both of them, two gentlemen by the name

264
00:12:36,640 --> 00:12:39,560
Speaker 3: of Raphael and Solomon. And I met them at her

265
00:12:40,280 --> 00:12:43,560
Speaker 3: at a coffee shop on forty ninth Street and ninth Avenue.

266
00:12:44,440 --> 00:12:45,959
Speaker 3: And I didn't even know what the meeting was about.

267
00:12:46,280 --> 00:12:48,920
Speaker 3: She was just like Nick, meet these two gentlemen. I

268
00:12:48,960 --> 00:12:51,440
Speaker 3: think they want to sponsor our next party, but they

269
00:12:51,520 --> 00:12:55,360
Speaker 3: have this liquor brand. I was like, okay, cool, this

270
00:12:55,559 --> 00:12:57,199
Speaker 3: is me. This is the mean, this is this is

271
00:12:57,280 --> 00:12:58,199
Speaker 3: the pulp fiction me.

272
00:12:59,480 --> 00:12:59,920
Speaker 2: This is the mean.

273
00:13:00,200 --> 00:13:02,600
Speaker 3: When you have like the good brother which was Solomon

274
00:13:02,640 --> 00:13:06,600
Speaker 3: and the bad brother Raphael, and he was talking about

275
00:13:06,679 --> 00:13:08,839
Speaker 3: what they had and this that, and they had a

276
00:13:08,920 --> 00:13:11,599
Speaker 3: briefcase on the table. So every time he would say, so,

277
00:13:13,840 --> 00:13:16,800
Speaker 3: do you think you can get this product to puff Daddy?

278
00:13:17,520 --> 00:13:21,600
Speaker 3: And I'll be like, well, I promoted at his restaurant,

279
00:13:21,679 --> 00:13:23,920
Speaker 3: so maybe. So the brother will be like, oh, yeah,

280
00:13:24,000 --> 00:13:25,440
Speaker 3: so we want to show you, and as soon as

281
00:13:25,480 --> 00:13:28,079
Speaker 3: he lifts up the briefcase, his brother will slam it

282
00:13:28,120 --> 00:13:28,560
Speaker 3: down boom.

283
00:13:29,840 --> 00:13:30,199
Speaker 2: Not yet.

284
00:13:31,240 --> 00:13:33,439
Speaker 3: Do you think you can get this product into the

285
00:13:33,520 --> 00:13:39,400
Speaker 3: hands of the African Americans consumers? Yeah? I think I can.

286
00:13:40,000 --> 00:13:41,839
Speaker 3: You want to open up that suitcase and let me see. No,

287
00:13:41,920 --> 00:13:44,880
Speaker 3: not yet. And it was like a really funny meaning,

288
00:13:44,960 --> 00:13:47,400
Speaker 3: but it was like, okay, let me step back. So

289
00:13:48,320 --> 00:13:51,439
Speaker 3: I got the product in my hand and I didn't

290
00:13:51,520 --> 00:13:54,079
Speaker 3: know anything about liquor. I knew how to drink it,

291
00:13:55,120 --> 00:13:57,839
Speaker 3: but that was it. But then he took it and

292
00:13:57,920 --> 00:14:01,480
Speaker 3: then the funny story is, uh, I got a call

293
00:14:01,600 --> 00:14:03,720
Speaker 3: that week from a friend that was doing a party

294
00:14:05,200 --> 00:14:09,120
Speaker 3: at a mansion and he asked me, He said, Nick,

295
00:14:09,760 --> 00:14:12,199
Speaker 3: do you have any you know, anybody I can get

296
00:14:12,200 --> 00:14:14,079
Speaker 3: some liquor from. And I was like, you know what,

297
00:14:14,600 --> 00:14:17,800
Speaker 3: I got six cases that I could actually give you.

298
00:14:18,120 --> 00:14:21,520
Speaker 3: It's a good story. And he gave me the six cases,

299
00:14:21,520 --> 00:14:23,520
Speaker 3: and I brought it up to Bedford, New York and

300
00:14:23,960 --> 00:14:27,760
Speaker 3: was a mansion party and had everybody there from music

301
00:14:27,840 --> 00:14:33,600
Speaker 3: execs on down to the whole industry, from fashion, sports,

302
00:14:34,920 --> 00:14:37,640
Speaker 3: a lot of I would say, stylists. It just was

303
00:14:38,720 --> 00:14:42,040
Speaker 3: everybody that you can imagine. And I brought it down there.

304
00:14:42,800 --> 00:14:44,880
Speaker 3: We were having a good time, and I remember the

305
00:14:44,920 --> 00:14:48,080
Speaker 3: creative the catering lady came to me within inside the party,

306
00:14:48,200 --> 00:14:51,080
Speaker 3: mid into the party and said that I'm a need

307
00:14:51,160 --> 00:14:56,120
Speaker 3: more product of that blue stuff that you had. I

308
00:14:56,240 --> 00:14:57,920
Speaker 3: was like, what is it? I mean you couldn't have

309
00:14:57,920 --> 00:15:01,440
Speaker 3: because wait a minute, I gave you six cases, six

310
00:15:01,560 --> 00:15:04,240
Speaker 3: in the case six times? How many how many in

311
00:15:04,360 --> 00:15:08,040
Speaker 3: the case six cases? It's six in the case, six cases.

312
00:15:08,080 --> 00:15:10,720
Speaker 3: That's thirty six. No way in the world that someone

313
00:15:10,760 --> 00:15:13,560
Speaker 3: went through half that product already and the party is

314
00:15:13,680 --> 00:15:15,800
Speaker 3: just like two hours in. So she's like, no, you

315
00:15:15,920 --> 00:15:17,960
Speaker 3: need to come with me. So I came to her

316
00:15:18,000 --> 00:15:20,120
Speaker 3: and it was like a beautiful deck but over deck,

317
00:15:20,160 --> 00:15:22,520
Speaker 3: overlooking the deck was the pool and like the area,

318
00:15:23,000 --> 00:15:25,600
Speaker 3: and there was two bars set up. And as I

319
00:15:25,640 --> 00:15:28,000
Speaker 3: looked over, you know, and she was trying to show

320
00:15:28,040 --> 00:15:30,680
Speaker 3: me what the bar was doing, I noticed that everybody

321
00:15:30,880 --> 00:15:36,200
Speaker 3: in their clear cup. Everything was blue. But I'm not

322
00:15:36,320 --> 00:15:39,800
Speaker 3: talking but I'm talking about like this everybody. I'm not everybody.

323
00:15:39,840 --> 00:15:44,320
Speaker 3: I'm trying about male, female, Latino, white, black unit like

324
00:15:44,520 --> 00:15:47,120
Speaker 3: everybody and just enjoying it and having a good time.

325
00:15:47,160 --> 00:15:48,600
Speaker 3: And I remember walking up to one of the guys

326
00:15:48,640 --> 00:15:50,280
Speaker 3: and I said to him, I said what you drinking

327
00:15:50,320 --> 00:15:52,320
Speaker 3: and he was like I don't know, man, but this this,

328
00:15:52,680 --> 00:15:55,160
Speaker 3: this is good. I think it's like some alis a

329
00:15:56,040 --> 00:15:59,320
Speaker 3: And I was like, oh okay. But then I went

330
00:15:59,360 --> 00:16:01,920
Speaker 3: around and asked girls. Everybody was like yo, listen, yo,

331
00:16:02,000 --> 00:16:05,840
Speaker 3: this is fire. So I was like, oh okay. So

332
00:16:05,920 --> 00:16:07,280
Speaker 3: I went to the car and never said nothing in

333
00:16:07,360 --> 00:16:09,360
Speaker 3: that car. I remember calling around Phael and I was say, hey,

334
00:16:10,280 --> 00:16:13,080
Speaker 3: I need to see you monday. So yeah, ever I

335
00:16:13,120 --> 00:16:14,920
Speaker 3: feel was like back. So I met him on Monday.

336
00:16:15,440 --> 00:16:17,760
Speaker 3: I told him that I'm in. I said, I'm gonna

337
00:16:17,760 --> 00:16:20,120
Speaker 3: give this to go and and and let's go and

338
00:16:20,400 --> 00:16:22,480
Speaker 3: and and and I don't want to stop with this.

339
00:16:22,640 --> 00:16:26,760
Speaker 3: And he said, listen, I just sold my condo. I'm

340
00:16:26,800 --> 00:16:30,040
Speaker 3: living with my parents. Now I took the money. I'm

341
00:16:30,040 --> 00:16:33,240
Speaker 3: gonna put it into this brand and and then we're

342
00:16:33,240 --> 00:16:34,840
Speaker 3: gonna write, don't I don't have money to pay you

343
00:16:36,080 --> 00:16:42,000
Speaker 3: very key, but if you believe in it, that there'll

344
00:16:42,040 --> 00:16:44,480
Speaker 3: be money to come. And I said, all right, well,

345
00:16:44,600 --> 00:16:47,840
Speaker 3: I'm gonna need a couple of dollars just to move around.

346
00:16:47,920 --> 00:16:50,040
Speaker 3: He said, no, I got that, but I know you

347
00:16:50,080 --> 00:16:51,920
Speaker 3: don't have money for a salary. But you know what

348
00:16:52,800 --> 00:16:56,880
Speaker 3: I'm in. So I took we took on the brand

349
00:16:57,520 --> 00:17:00,760
Speaker 3: and it was called Hypnotic. It's very right. So it's

350
00:17:00,760 --> 00:17:03,600
Speaker 3: called Hypnoteak. So for the first three months, I sat

351
00:17:03,640 --> 00:17:07,080
Speaker 3: in the car and drove with him around the city

352
00:17:07,600 --> 00:17:12,119
Speaker 3: for three months with hypnoteak. For three months, guys, and

353
00:17:12,240 --> 00:17:15,000
Speaker 3: went around for every club, every bar, every restaurant, you

354
00:17:15,160 --> 00:17:22,679
Speaker 3: name it. And we sold nothing. Ninety days ninety days

355
00:17:23,080 --> 00:17:27,000
Speaker 3: of nothing, and I mean we couldn't sell anything. And

356
00:17:28,280 --> 00:17:32,320
Speaker 3: one night we were about the FDR drive because he

357
00:17:32,359 --> 00:17:33,800
Speaker 3: was getting ready to go back home to the Queen's

358
00:17:35,000 --> 00:17:38,680
Speaker 3: and I had a paper with me and I was

359
00:17:38,720 --> 00:17:41,880
Speaker 3: writing down. You know, he was listening to Gypsy Kings

360
00:17:42,080 --> 00:17:45,760
Speaker 3: and the music was melolic. He's he's feeling himself. He's like, man,

361
00:17:45,800 --> 00:17:47,600
Speaker 3: I don't know if I could do this anymore like

362
00:17:47,720 --> 00:17:50,240
Speaker 3: and he's, you know, he's like feeling down and depressed

363
00:17:50,240 --> 00:17:52,800
Speaker 3: because you know, he's we've been rocking and rolling and

364
00:17:52,880 --> 00:17:56,320
Speaker 3: we just don't know what's going on. And he said, uh,

365
00:17:56,880 --> 00:17:59,200
Speaker 3: I was writing down something. I said, you know, is

366
00:17:59,280 --> 00:18:01,560
Speaker 3: it possible if we could just change the H to

367
00:18:01,720 --> 00:18:03,879
Speaker 3: the Maybe we could put an I in front of

368
00:18:03,920 --> 00:18:06,560
Speaker 3: the P, or maybe we could put a Y, and

369
00:18:06,640 --> 00:18:08,760
Speaker 3: maybe we could change the que to a K. Maybe

370
00:18:08,920 --> 00:18:13,920
Speaker 3: like try like a hypnotic. He was like, no, he can't.

371
00:18:13,960 --> 00:18:20,160
Speaker 3: But he paused. He said, you wait a minute. Barrows

372
00:18:20,280 --> 00:18:23,280
Speaker 3: is called sparrows, but he ain't spelt like, wait a minute.

373
00:18:24,000 --> 00:18:26,640
Speaker 3: You know what liquor store you got tomorrow? I said,

374
00:18:26,680 --> 00:18:28,480
Speaker 3: I got a store in Harlem, And he said, you

375
00:18:28,520 --> 00:18:31,520
Speaker 3: know what, try it. I don't just try it, just

376
00:18:31,760 --> 00:18:34,560
Speaker 3: just see what happens. So the next day I go

377
00:18:34,720 --> 00:18:38,480
Speaker 3: up to a store in Harlem and uh. Guy comes

378
00:18:38,520 --> 00:18:41,680
Speaker 3: in and had to model with me and a minute

379
00:18:42,200 --> 00:18:43,920
Speaker 3: the girl said, excuse me, would you like to try

380
00:18:44,040 --> 00:18:47,920
Speaker 3: some hypnotic? And the guy turned around and said, oh,

381
00:18:48,960 --> 00:18:52,600
Speaker 3: I'll try something. He tried it, He's like this is cool.

382
00:18:52,680 --> 00:18:54,359
Speaker 3: I came to buy something else. She was like, oh,

383
00:18:54,480 --> 00:18:57,680
Speaker 3: no problem. Next guy came in, young black guy. She

384
00:18:57,840 --> 00:18:59,600
Speaker 3: was like, would you like to try some hypnotic? He

385
00:18:59,680 --> 00:19:04,480
Speaker 3: was like gnadic? Oh man, what's that like? Alise? She

386
00:19:04,600 --> 00:19:05,639
Speaker 3: was like, oh no, it's different.

387
00:19:05,720 --> 00:19:05,879
Speaker 2: You know.

388
00:19:05,960 --> 00:19:08,600
Speaker 3: It's made with fine grapes. It's Kangniac with a little

389
00:19:08,640 --> 00:19:09,160
Speaker 3: touch of vodka.

390
00:19:09,240 --> 00:19:09,359
Speaker 1: You know.

391
00:19:09,440 --> 00:19:11,560
Speaker 3: She did a little spiro. She gave it to him.

392
00:19:12,119 --> 00:19:13,920
Speaker 3: He was like, Yo, this is this is good.

393
00:19:14,480 --> 00:19:15,360
Speaker 2: How do you like the name?

394
00:19:16,119 --> 00:19:20,160
Speaker 3: And I looked at him and like the name? Yeah.

395
00:19:20,440 --> 00:19:24,680
Speaker 3: So I walked back called Raphael. I said, Raphael, the

396
00:19:24,760 --> 00:19:29,399
Speaker 3: brand's called Hypnotic period and he was like, Yo, how

397
00:19:29,440 --> 00:19:31,520
Speaker 3: many boles you saw? I said, man, I just sold one,

398
00:19:33,160 --> 00:19:35,800
Speaker 3: but yo, I'm gonna rock with this. So yeah, so

399
00:19:35,920 --> 00:19:38,560
Speaker 3: we rocked and we changed your name and we went

400
00:19:38,640 --> 00:19:43,040
Speaker 3: with Hypnotic. And that's not the good part yet, guys,

401
00:19:43,080 --> 00:19:46,920
Speaker 3: because I still only sold three bottles that day and

402
00:19:47,040 --> 00:19:51,679
Speaker 3: about a fifth month. It's a good story right here,

403
00:19:51,920 --> 00:19:56,080
Speaker 3: I'm and I hope you'll understand this. It's like when

404
00:19:56,119 --> 00:19:58,040
Speaker 3: you take a risk in life and you and you

405
00:19:58,400 --> 00:20:01,240
Speaker 3: take a leap. You got understand that leap and you

406
00:20:01,320 --> 00:20:05,879
Speaker 3: got to stick with it. Because five months and I

407
00:20:06,040 --> 00:20:09,640
Speaker 3: was probably like two months behind on my rent car

408
00:20:09,760 --> 00:20:13,840
Speaker 3: insurance is probably three months lapsed. I'm still working on

409
00:20:13,960 --> 00:20:16,159
Speaker 3: my dream. I'm still going out every day, and I

410
00:20:16,240 --> 00:20:19,439
Speaker 3: can't sell anything. And I was gonna give it all

411
00:20:19,520 --> 00:20:22,879
Speaker 3: up on that. I was like, you know what, guys,

412
00:20:23,600 --> 00:20:26,240
Speaker 3: I don't think I can do it anymore. And I

413
00:20:26,320 --> 00:20:29,720
Speaker 3: had a long talk with my child's mom at the time,

414
00:20:29,840 --> 00:20:32,840
Speaker 3: and I just had to figured out I was probably

415
00:20:32,880 --> 00:20:34,560
Speaker 3: just gonna go back with my degree and just you know,

416
00:20:34,760 --> 00:20:37,639
Speaker 3: and go out and get a job, you know. And

417
00:20:38,119 --> 00:20:40,200
Speaker 3: I was sitting at home. It was late. You know,

418
00:20:40,320 --> 00:20:42,280
Speaker 3: when you when it's home at late, you put that

419
00:20:42,359 --> 00:20:47,000
Speaker 3: bottle of wine out. You just start watching movies and

420
00:20:47,119 --> 00:20:49,200
Speaker 3: you know your brain is going all over the place,

421
00:20:49,280 --> 00:20:51,200
Speaker 3: like you know, because you broke and you're just trying

422
00:20:51,240 --> 00:20:58,040
Speaker 3: to figure it out. And movie came on, Sure Shank Redemption,

423
00:20:58,640 --> 00:21:03,320
Speaker 3: Classic Classic classical Life, and I was watching it and

424
00:21:04,000 --> 00:21:07,159
Speaker 3: the minute Morgan Freeman said it's either I'm gonna go

425
00:21:07,240 --> 00:21:10,160
Speaker 3: and do one or two things. I'm gonna get busy living,

426
00:21:10,840 --> 00:21:14,480
Speaker 3: I'm gonna get busy dying. And that right there sparked me.

427
00:21:15,080 --> 00:21:20,720
Speaker 3: I was like, oh man, I'm going to get busy living.

428
00:21:22,600 --> 00:21:23,000
Speaker 1: That was it.

429
00:21:24,040 --> 00:21:26,520
Speaker 3: And I got up that morning and I thought like

430
00:21:26,560 --> 00:21:29,440
Speaker 3: I was fifty percent of not giving up yet but

431
00:21:29,600 --> 00:21:31,840
Speaker 3: going in that morning, I got in my car because

432
00:21:31,880 --> 00:21:33,920
Speaker 3: in hallowed me at the movie Your Car, Ultimate Side

433
00:21:33,920 --> 00:21:35,760
Speaker 3: of the Parking or Early in the morning, Jay Crew

434
00:21:35,800 --> 00:21:39,280
Speaker 3: love you, you know oh so well about that early

435
00:21:39,400 --> 00:21:47,320
Speaker 3: morning and now yeah he got money now. But but

436
00:21:48,400 --> 00:21:52,000
Speaker 3: then I got up and yo, guys, Fellas I turned

437
00:21:52,080 --> 00:21:54,920
Speaker 3: on the radio BLS, I was getting ready to move

438
00:21:55,000 --> 00:21:58,960
Speaker 3: my car and Michael Jackson and the Jackson five, I've

439
00:21:59,000 --> 00:22:02,320
Speaker 3: never heard this record for my life, had a record

440
00:22:02,400 --> 00:22:07,680
Speaker 3: call We're almost there and when the horns start with

441
00:22:07,800 --> 00:22:09,879
Speaker 3: the music, and then when the music starts with it,

442
00:22:10,760 --> 00:22:13,240
Speaker 3: it just I didn't know what it was. It touched me,

443
00:22:14,760 --> 00:22:18,000
Speaker 3: and Michael says the first lines of it says, it's like,

444
00:22:19,240 --> 00:22:23,879
Speaker 3: no matter how hard times may seem, don't give up

445
00:22:23,920 --> 00:22:28,560
Speaker 3: on your plan, don't give about your dream. Yo. Yo, Yo.

446
00:22:28,640 --> 00:22:32,080
Speaker 3: He's talking to me yo, and then yo, it's like

447
00:22:32,200 --> 00:22:35,000
Speaker 3: and he's talking about yo. We're almost there. And I

448
00:22:35,240 --> 00:22:38,760
Speaker 3: was like, oh, man, and I remember that I found parking,

449
00:22:39,080 --> 00:22:42,040
Speaker 3: put my outfit on. I went to the store and

450
00:22:42,200 --> 00:22:44,760
Speaker 3: the guy said, you know what, I don't know anything

451
00:22:44,800 --> 00:22:47,600
Speaker 3: about you right now, but I got my bag with me.

452
00:22:47,720 --> 00:22:50,760
Speaker 3: He said, but the glow that you got, I'll buy

453
00:22:50,800 --> 00:22:54,440
Speaker 3: a case. I said, serious, because I usually hear nose

454
00:22:54,520 --> 00:22:56,399
Speaker 3: like I used to walk in. Excuse me, sir, you

455
00:22:56,520 --> 00:23:00,600
Speaker 3: have a chance. I want to show no, ma'am, I

456
00:23:00,720 --> 00:23:02,200
Speaker 3: just want to tell you something on ma'am, you look

457
00:23:02,200 --> 00:23:04,440
Speaker 3: good today, thank you. But ma'am, you want to know

458
00:23:05,359 --> 00:23:07,440
Speaker 3: I've been hearing that so many times. I got a

459
00:23:07,480 --> 00:23:09,720
Speaker 3: black book that I always laugh about, but I always

460
00:23:09,760 --> 00:23:13,920
Speaker 3: show my friends. And I had forty one nose until

461
00:23:13,960 --> 00:23:17,000
Speaker 3: I had I spelled like Jackie Robinson, right number forty two.

462
00:23:17,119 --> 00:23:20,760
Speaker 3: But on the forty second one, I felt like that

463
00:23:21,000 --> 00:23:23,760
Speaker 3: was the one that was the key, and that lady,

464
00:23:23,840 --> 00:23:25,320
Speaker 3: I mean. The guy in the store was like, yeah,

465
00:23:25,320 --> 00:23:28,520
Speaker 3: but listen, I'm gonna take this case. But if I

466
00:23:28,560 --> 00:23:31,520
Speaker 3: don't sell us over the weekend, you're gonna have to

467
00:23:31,560 --> 00:23:33,200
Speaker 3: come back in here on Monday and buy it back.

468
00:23:34,440 --> 00:23:37,840
Speaker 3: And I was like, damn, all right, how much this

469
00:23:37,920 --> 00:23:40,320
Speaker 3: case is going for? Oh back? I think we were

470
00:23:40,320 --> 00:23:44,520
Speaker 3: probably at like one twenty two five, Like we weren't

471
00:23:44,560 --> 00:23:47,720
Speaker 3: that expensive because they're talking about like a seventeen eighteen

472
00:23:47,800 --> 00:23:52,040
Speaker 3: Alabado Times about that. Yeah, about that, that's what we're

473
00:23:52,080 --> 00:23:56,359
Speaker 3: selling at. So we went yeah. So I got the

474
00:23:56,480 --> 00:23:59,399
Speaker 3: case and he said, listen, you're gonna have to come

475
00:23:59,480 --> 00:24:04,119
Speaker 3: back here on Thursday. No, he said Friday and do

476
00:24:04,240 --> 00:24:07,360
Speaker 3: it tasting. So I was like, okay, you know when

477
00:24:07,359 --> 00:24:09,480
Speaker 3: you're happy because I sold the case. So I'm just happy.

478
00:24:09,520 --> 00:24:12,000
Speaker 3: I'm just running out, like, yo, thank you a liquor

479
00:24:12,000 --> 00:24:14,840
Speaker 3: store tasting got you Friday back. I slammed the door

480
00:24:15,160 --> 00:24:18,520
Speaker 3: about going to the car, and I said, what the

481
00:24:18,600 --> 00:24:23,480
Speaker 3: hell is it tasting? The tasting that he kind of

482
00:24:23,560 --> 00:24:26,320
Speaker 3: wanted was different the ones that I was doing was

483
00:24:26,400 --> 00:24:29,120
Speaker 3: just regular. He wanted something a little bit more uplifting.

484
00:24:30,000 --> 00:24:32,639
Speaker 3: So I was like, man, you know what, I know

485
00:24:32,720 --> 00:24:34,000
Speaker 3: how to take this to the next level. So I

486
00:24:34,080 --> 00:24:35,480
Speaker 3: went and got my I was like, ya, I'm gonna

487
00:24:35,480 --> 00:24:36,720
Speaker 3: spend a couple of dollars. I had to buy a

488
00:24:36,800 --> 00:24:40,600
Speaker 3: beautiful table, beautiful cloth. I even bought some flowers from

489
00:24:40,640 --> 00:24:43,440
Speaker 3: the guy at at at the count at the corner.

490
00:24:43,800 --> 00:24:46,200
Speaker 3: And so that Friday when I decorated my area, I

491
00:24:46,320 --> 00:24:49,360
Speaker 3: made it feel so appealing, you know. And I even

492
00:24:49,480 --> 00:24:51,560
Speaker 3: had like mic and ikes. I remember bought like like

493
00:24:51,680 --> 00:24:53,600
Speaker 3: light blue mic and nikes, like the spread of them

494
00:24:53,680 --> 00:24:56,000
Speaker 3: like in a candy jar. This when the customer came

495
00:24:56,040 --> 00:24:57,520
Speaker 3: in the he just felt like a different vibe.

496
00:24:57,560 --> 00:24:59,720
Speaker 2: So what is tasting? It tastes like a hosting tasting

497
00:24:59,840 --> 00:25:00,800
Speaker 2: is like, yeah, so you have a you.

498
00:25:00,840 --> 00:25:03,800
Speaker 3: Have a table, you have a model, and you do

499
00:25:03,880 --> 00:25:06,320
Speaker 3: it for two hours inside the liquor stores. So someone

500
00:25:06,400 --> 00:25:08,159
Speaker 3: comes in and you're going to offer them a sample

501
00:25:08,200 --> 00:25:09,480
Speaker 3: of it, and you just pull them that one out

502
00:25:10,160 --> 00:25:10,520
Speaker 3: you said it.

503
00:25:10,560 --> 00:25:12,680
Speaker 4: I was thinking like when I go into SAMs, like

504
00:25:12,760 --> 00:25:14,399
Speaker 4: the people like they asked you for like, yo, you

505
00:25:14,400 --> 00:25:14,879
Speaker 4: want to sample?

506
00:25:14,920 --> 00:25:17,920
Speaker 3: You want to sample? Yeah. The presentation wasn't like yours

507
00:25:17,960 --> 00:25:20,720
Speaker 3: obviously yeah, yeah, but nowadays they stepped it up. I

508
00:25:20,840 --> 00:25:23,480
Speaker 3: was just sitting, like Stuart Lennard said this, they were

509
00:25:23,520 --> 00:25:26,560
Speaker 3: sampling some meat and had like a whole barbecue going on.

510
00:25:26,760 --> 00:25:30,600
Speaker 3: I was like, what these tastes have changed? I take

511
00:25:30,680 --> 00:25:33,680
Speaker 3: that uh what's that bacon? I take it. I'm just kidding,

512
00:25:33,760 --> 00:25:35,560
Speaker 3: but no, but yeah, no, so that's what the tasting

513
00:25:35,640 --> 00:25:39,639
Speaker 3: really is. So I did that and uh so, But

514
00:25:39,760 --> 00:25:41,720
Speaker 3: the thing is, guys, this is this is this is

515
00:25:41,840 --> 00:25:45,760
Speaker 3: marketing one on one. How do you get a case

516
00:25:45,800 --> 00:25:49,440
Speaker 3: that is sold in the liquor store in Harlem? And

517
00:25:49,560 --> 00:25:51,720
Speaker 3: he says to me, if I don't move these six bottles,

518
00:25:51,760 --> 00:25:54,520
Speaker 3: I gotta buy it back out of there. What do

519
00:25:54,600 --> 00:25:54,760
Speaker 3: you do?

520
00:25:55,960 --> 00:25:56,720
Speaker 2: Well, you know what you do?

521
00:25:57,760 --> 00:26:01,880
Speaker 3: You call your cousins, go six, said So I called

522
00:26:01,920 --> 00:26:04,159
Speaker 3: my cousin that was a kind of big time at

523
00:26:04,200 --> 00:26:09,240
Speaker 3: the time at one of the projects in Harlem, and

524
00:26:09,400 --> 00:26:11,520
Speaker 3: I told him, I asked him, Yeah, I said, I

525
00:26:11,560 --> 00:26:14,080
Speaker 3: need a favor. And I went to him on Thursday

526
00:26:14,200 --> 00:26:16,440
Speaker 3: and he could not wait to do this favor. He

527
00:26:16,680 --> 00:26:19,680
Speaker 3: thought that this was like a mission, impossible thing because

528
00:26:19,720 --> 00:26:21,200
Speaker 3: I told him what I wanted you to do is

529
00:26:21,520 --> 00:26:25,440
Speaker 3: I need you to bring in six friends every half

530
00:26:25,560 --> 00:26:28,840
Speaker 3: hour to this store and buy this bottom And he

531
00:26:29,560 --> 00:26:31,159
Speaker 3: just thought like this. He's never had a job, so

532
00:26:31,280 --> 00:26:32,639
Speaker 3: this was like a job for him. So he was

533
00:26:32,680 --> 00:26:35,320
Speaker 3: so happy. He's like, bet I got this. So king

534
00:26:35,400 --> 00:26:39,120
Speaker 3: five o'clock that day at five point fifteen. One guy

535
00:26:39,240 --> 00:26:46,720
Speaker 3: walks in and Buza balla hypnotic walks out, only looked

536
00:26:46,760 --> 00:26:51,399
Speaker 3: at me the thing and goes yeah. Twenty minutes late, no,

537
00:26:51,560 --> 00:26:54,880
Speaker 3: fifteen minutes later, two girls walk in, Hey, what's up? Oh,

538
00:26:54,920 --> 00:26:57,840
Speaker 3: we come here to get Aliza and the girl like

539
00:26:57,880 --> 00:27:01,960
Speaker 3: they doing the whole show. Whole show, all right, and

540
00:27:02,080 --> 00:27:04,840
Speaker 3: I know they're from the block. That's the funny part,

541
00:27:05,400 --> 00:27:08,600
Speaker 3: not Damn Brendan and tay Shall. Yeah, come on now,

542
00:27:08,880 --> 00:27:11,080
Speaker 3: but they're doing a whole skit. And all of a

543
00:27:11,080 --> 00:27:13,400
Speaker 3: sudden it takes in and saying, oh this is good,

544
00:27:13,480 --> 00:27:17,640
Speaker 3: what all girl? We gonna buy this. They buy two bottles.

545
00:27:18,680 --> 00:27:21,960
Speaker 3: Now I got three more to sell. I'm like, oh please.

546
00:27:22,000 --> 00:27:24,720
Speaker 3: So now about a third bottle manager comes over to me.

547
00:27:24,880 --> 00:27:28,560
Speaker 3: Yo owner said, you know, I'm actually a let me

548
00:27:28,600 --> 00:27:32,359
Speaker 3: buy another case. I said, hold on, I don't know.

549
00:27:33,520 --> 00:27:35,080
Speaker 3: He said no, no, no, no, For some reason, I

550
00:27:35,280 --> 00:27:38,240
Speaker 3: feel this. I was like, oh yeah, I feel it too,

551
00:27:38,800 --> 00:27:41,760
Speaker 3: So I get him another case. So the all of

552
00:27:41,800 --> 00:27:46,119
Speaker 3: the story was my cousin had operation shut down. He

553
00:27:46,280 --> 00:27:49,840
Speaker 3: not only sent six, but he sat like twelve people

554
00:27:49,880 --> 00:27:51,840
Speaker 3: were coming in that store buying a bottle, walking out

555
00:27:51,880 --> 00:27:53,560
Speaker 3: buy the bottle. But the crazy part about it was

556
00:27:54,080 --> 00:27:56,040
Speaker 3: it was a good summer, like it was a good

557
00:27:56,080 --> 00:27:59,320
Speaker 3: Friday night. So they were going back to the block drinking,

558
00:27:59,400 --> 00:28:02,320
Speaker 3: having a good But now everybody was coming back. My

559
00:28:02,400 --> 00:28:05,560
Speaker 3: promotion was only two hours. I got a call. I

560
00:28:05,680 --> 00:28:09,080
Speaker 3: left him with three cases, which was eighteen bottles. He

561
00:28:09,240 --> 00:28:12,280
Speaker 3: went through eighteen that night around nine thirty, and now

562
00:28:12,359 --> 00:28:16,320
Speaker 3: he called me and said, I need five cases by

563
00:28:16,359 --> 00:28:21,800
Speaker 3: tomorrow morning. Again, I was like, I got three now,

564
00:28:21,920 --> 00:28:24,080
Speaker 3: but I'll be back in the morning. The crazy part

565
00:28:24,240 --> 00:28:26,119
Speaker 3: is not only did I sell out in that store,

566
00:28:27,040 --> 00:28:29,280
Speaker 3: he said, yo, I called my brother who has a

567
00:28:29,359 --> 00:28:32,760
Speaker 3: store on one hundred and forty fifth Street up on Broadway.

568
00:28:33,680 --> 00:28:38,160
Speaker 3: He wants five cases as well on Saturday. So now

569
00:28:38,280 --> 00:28:41,360
Speaker 3: I did go there. We had to drop off uptown

570
00:28:41,440 --> 00:28:43,000
Speaker 3: and then I had to call my other cousin. I'm

571
00:28:43,000 --> 00:28:45,520
Speaker 3: gonna blow him up in Saint Nick Projects because he's

572
00:28:45,600 --> 00:28:48,480
Speaker 3: closer to that niquor store and do the same operation

573
00:28:48,840 --> 00:28:51,040
Speaker 3: and blow up that store. And the crazy part is

574
00:28:51,200 --> 00:28:53,760
Speaker 3: like by the end of the weekend, we were fifteen

575
00:28:53,840 --> 00:28:56,600
Speaker 3: cases in and all of a sudden, the buzz started

576
00:28:56,680 --> 00:29:00,200
Speaker 3: like hitting around the Projects. And now was the like

577
00:29:00,320 --> 00:29:02,080
Speaker 3: that we just started. That was like the start of it,

578
00:29:02,480 --> 00:29:04,880
Speaker 3: you know what I mean, it's just visually appeasing. Man,

579
00:29:05,320 --> 00:29:07,080
Speaker 3: when you first see that blue liquor, it was like

580
00:29:08,040 --> 00:29:09,600
Speaker 3: for us, when I first saw it, I was like,

581
00:29:09,680 --> 00:29:12,280
Speaker 3: damn they drinking kool aid? What did they really drink it?

582
00:29:12,280 --> 00:29:13,640
Speaker 4: Because like when we see it, it's like, yo, that

583
00:29:13,720 --> 00:29:15,800
Speaker 4: looks like the fruit punch plate or the raspberrying.

584
00:29:16,880 --> 00:29:19,280
Speaker 2: And it was like so but all right, so now

585
00:29:19,360 --> 00:29:23,280
Speaker 2: you okay, so but we're really skyrocketed. The whole thing

586
00:29:24,280 --> 00:29:29,320
Speaker 2: was a placement fab tablished, right, that's what really.

587
00:29:30,160 --> 00:29:32,320
Speaker 3: So after the fifteen are you calling Raphael like, yo,

588
00:29:32,400 --> 00:29:37,560
Speaker 3: we got this? After yeah, we got this. We got this.

589
00:29:39,320 --> 00:29:43,320
Speaker 3: Then we started knowing that we noticed that the name

590
00:29:43,480 --> 00:29:48,120
Speaker 3: change was very key, and then we just started working

591
00:29:48,240 --> 00:29:51,800
Speaker 3: really hard, right and then now was the beginning of

592
00:29:51,840 --> 00:29:54,360
Speaker 3: the summer. And then I got my first big break

593
00:29:55,160 --> 00:29:57,320
Speaker 3: in November. Before we get to that one, which was

594
00:29:57,360 --> 00:29:59,200
Speaker 3: about to say, I want to bring you a little

595
00:29:59,200 --> 00:30:02,840
Speaker 3: bit closer, just one. This is a good story. I

596
00:30:02,920 --> 00:30:08,800
Speaker 3: got many stories. Get ready, we uh, I get a

597
00:30:09,240 --> 00:30:11,880
Speaker 3: By the end of the summer, I got a few accounts,

598
00:30:11,920 --> 00:30:15,800
Speaker 3: but not that many. We're about to go to Labor Day,

599
00:30:15,800 --> 00:30:18,760
Speaker 3: weekend and my partner John at the time for promotions.

600
00:30:18,840 --> 00:30:21,880
Speaker 3: He was like, Nick, I got some good news. I'm

601
00:30:21,960 --> 00:30:25,920
Speaker 3: doing Puff Daddy's Party, White Party, Hampton's. That was the

602
00:30:26,040 --> 00:30:30,160
Speaker 3: remember the Hamptons scene. Yeah, doing that Labor Day weekend.

603
00:30:31,440 --> 00:30:33,400
Speaker 3: Good way to put your brand out there. I need

604
00:30:33,480 --> 00:30:36,320
Speaker 3: about you know, six cases eight k I'm like whatever

605
00:30:36,360 --> 00:30:39,080
Speaker 3: you need, John, I'm there. We went out to the Hamptons.

606
00:30:40,000 --> 00:30:42,760
Speaker 3: Party was hot, blew it up. John had made a

607
00:30:42,840 --> 00:30:47,280
Speaker 3: concoction he called it the Biggie Hypnotized, So he had

608
00:30:47,360 --> 00:30:51,200
Speaker 3: like the hypnotic, a Malibu and a pineapple and man,

609
00:30:51,280 --> 00:30:53,880
Speaker 3: that joint was off the chain and everybody was like

610
00:30:54,040 --> 00:30:56,800
Speaker 3: rocking to it and had a little menu placement. At

611
00:30:56,840 --> 00:30:59,680
Speaker 3: the end of the night, John said, yo, were gonna

612
00:31:00,120 --> 00:31:03,560
Speaker 3: gonna do We decided to take it in and we're

613
00:31:03,560 --> 00:31:08,560
Speaker 3: gonna do the release the following Tuesday of that week.

614
00:31:09,000 --> 00:31:13,320
Speaker 3: I was like, bet, I'm at Justin's finally perfect. Can't wait.

615
00:31:13,920 --> 00:31:17,840
Speaker 3: Justice Restaurant. Yeah. Justice was Puffed Addy's Restaurant, twenty first

616
00:31:17,840 --> 00:31:21,920
Speaker 3: Street between fifth and six. That's right, and it was

617
00:31:22,080 --> 00:31:23,440
Speaker 3: it was one of the It was it was the

618
00:31:23,680 --> 00:31:26,360
Speaker 3: who's who of who in New York was always at Justice,

619
00:31:27,080 --> 00:31:30,440
Speaker 3: you know, so I was like, you know, I was happy.

620
00:31:30,520 --> 00:31:34,880
Speaker 3: Everything was good. Let's let's rock. Monday comes and Monday

621
00:31:34,920 --> 00:31:37,760
Speaker 3: I can't wait. I'm doing everything I possibly can. I'm

622
00:31:37,760 --> 00:31:41,840
Speaker 3: getting like flyers done, I'm getting everything ready. So my

623
00:31:41,960 --> 00:31:44,520
Speaker 3: man works like all the way down by Wall Street

624
00:31:44,560 --> 00:31:47,760
Speaker 3: and he's you know, he's gonna make my menu cards

625
00:31:47,800 --> 00:31:49,160
Speaker 3: because I ain't even have no money. Like we didn't

626
00:31:49,160 --> 00:31:52,080
Speaker 3: even have money for Staples. Okay, there was no like, yo,

627
00:31:52,560 --> 00:31:54,920
Speaker 3: go to Kinko's. I had to go to a friend

628
00:31:54,960 --> 00:31:57,240
Speaker 3: with a copy of machine okay that we had that

629
00:31:57,400 --> 00:31:59,080
Speaker 3: type of money, So we had to go. I had

630
00:31:59,120 --> 00:32:00,760
Speaker 3: to go there. I had to. About eight o'clock in

631
00:32:00,760 --> 00:32:04,120
Speaker 3: the morning, Ed Lover was on the radio at Hot

632
00:32:04,200 --> 00:32:08,200
Speaker 3: ninety seven and I begged at Lover to, you know,

633
00:32:08,360 --> 00:32:09,840
Speaker 3: like to come to the party. He's like, nick, I

634
00:32:09,920 --> 00:32:12,560
Speaker 3: got you. So I got up at morning seven o'clock,

635
00:32:13,000 --> 00:32:16,200
Speaker 3: got downtown at eight o'clock Wall Street. Mind, you got

636
00:32:16,280 --> 00:32:19,520
Speaker 3: to Hot ninety seven around like eight thirty, walked out

637
00:32:19,520 --> 00:32:23,040
Speaker 3: of the building. Everybody's happy. It's a good day, sun

638
00:32:23,200 --> 00:32:27,800
Speaker 3: is out, beautiful day, gonna launch my brand. This is

639
00:32:27,880 --> 00:32:31,480
Speaker 3: like my turning point in my life. It's that following Tuesday,

640
00:32:32,000 --> 00:32:35,360
Speaker 3: two thousand and one, eight forty six in the morning,

641
00:32:37,560 --> 00:32:44,880
Speaker 3: Tower one is hit on my day, on my day,

642
00:32:45,040 --> 00:32:48,000
Speaker 3: this is this is this hit can happen any other day.

643
00:32:48,480 --> 00:32:51,920
Speaker 3: Actually I didn't want to have it never Oh my god,

644
00:32:52,000 --> 00:32:56,120
Speaker 3: but damn on this like nine eleven, he's supposed to

645
00:32:56,160 --> 00:33:00,760
Speaker 3: launch hip now on nine to eleven, adjustice and whose party?

646
00:33:01,360 --> 00:33:03,280
Speaker 3: Whose record release that we were going to listen to

647
00:33:04,680 --> 00:33:11,880
Speaker 3: Fabulous Boo fabulous drop at the same year, So we're

648
00:33:11,920 --> 00:33:14,240
Speaker 3: gonna listen to the albums, like hey, that was like

649
00:33:14,400 --> 00:33:18,360
Speaker 3: an important thing. Of course that never happened. And then

650
00:33:18,920 --> 00:33:21,600
Speaker 3: so then we had to really sit back and we

651
00:33:21,720 --> 00:33:24,280
Speaker 3: had to wait, and then we waited, and then I

652
00:33:24,320 --> 00:33:26,120
Speaker 3: had to figure out another launch day for New York

653
00:33:26,160 --> 00:33:29,840
Speaker 3: as New York was down, and I chose November one.

654
00:33:32,120 --> 00:33:32,560
Speaker 2: That year.

655
00:33:33,240 --> 00:33:36,320
Speaker 3: Michael Jordan was coming back to Madison Square Garden and

656
00:33:36,440 --> 00:33:39,080
Speaker 3: then he was playing with the Wizards and he was

657
00:33:39,120 --> 00:33:41,400
Speaker 3: coming back to New York and just as it was

658
00:33:41,480 --> 00:33:43,520
Speaker 3: like actually it was on a Tuesday, and we started

659
00:33:43,640 --> 00:33:46,640
Speaker 3: that night and we did a promotion at Justin's Lost

660
00:33:46,720 --> 00:33:49,200
Speaker 3: It that night. But the biggest thing was the biggest

661
00:33:49,240 --> 00:33:51,920
Speaker 3: club in New York on Tuesday night was Club Cheetah.

662
00:33:53,400 --> 00:33:58,880
Speaker 3: So Club Cheetah was the after party. That's it. We

663
00:33:58,960 --> 00:34:02,400
Speaker 3: did the after party Club Cheetah, and I remember going

664
00:34:02,440 --> 00:34:04,000
Speaker 3: in with the manager and the manager and I believe

665
00:34:04,040 --> 00:34:05,800
Speaker 3: in me, and he's like, I'll take six bottles, but

666
00:34:05,840 --> 00:34:08,840
Speaker 3: I doubt it's gonna sell and lo and behold, like

667
00:34:08,920 --> 00:34:12,800
Speaker 3: we killed it that night, and here came a rapper

668
00:34:13,120 --> 00:34:19,280
Speaker 3: named Fabulous Brooklyn. He bought two bottles, but Treell Spreewell

669
00:34:19,360 --> 00:34:23,120
Speaker 3: bought two bottles. Yeah, Clarence Weatherspoon. On the next they

670
00:34:23,160 --> 00:34:25,160
Speaker 3: bought another bottle, like, yo, we sold out to the

671
00:34:25,239 --> 00:34:27,960
Speaker 3: manager was like, yo, I need another case, but I

672
00:34:28,000 --> 00:34:30,040
Speaker 3: didn't have another case at that time. I was like,

673
00:34:30,120 --> 00:34:33,120
Speaker 3: I gotta come back, you know tomorrow. He was like, man,

674
00:34:33,200 --> 00:34:35,560
Speaker 3: I wasn't sold out. But it was a good feeling.

675
00:34:35,840 --> 00:34:38,680
Speaker 3: But then I ended up getting to meet fab which

676
00:34:38,760 --> 00:34:41,879
Speaker 3: was even better, you know what I'm saying. So then

677
00:34:41,920 --> 00:34:45,040
Speaker 3: I then so that was like a really like good

678
00:34:45,080 --> 00:34:47,920
Speaker 3: start of the movement going into next year, because going

679
00:34:47,960 --> 00:34:51,160
Speaker 3: into next year, we started to like really like start

680
00:34:51,239 --> 00:34:54,920
Speaker 3: like a real grassroots marketing plan, hitting as many bars

681
00:34:54,960 --> 00:34:57,080
Speaker 3: and clubs and restaurants we could, was getting a name

682
00:34:57,160 --> 00:34:59,879
Speaker 3: for ourselves. We still was growing a little bit. Then

683
00:35:00,120 --> 00:35:04,040
Speaker 3: came spring of that year of O two, and I

684
00:35:04,200 --> 00:35:06,440
Speaker 3: was able to put a little bit of my budget

685
00:35:06,480 --> 00:35:13,200
Speaker 3: together two do a video with Fab. Trade it All,

686
00:35:13,360 --> 00:35:17,200
Speaker 3: Trade it all, and trade it all. Guys, when I

687
00:35:17,360 --> 00:35:20,200
Speaker 3: tell you, when I tell you, Jagged Puff Daddy Jagget

688
00:35:20,239 --> 00:35:24,360
Speaker 3: as Barber SOPs soundtrack, Ice Cubes first movie, you know,

689
00:35:24,600 --> 00:35:30,399
Speaker 3: like whoa to do that? And then to come back home?

690
00:35:32,239 --> 00:35:35,200
Speaker 3: And mind you, we didn't even have a distributor in

691
00:35:35,280 --> 00:35:35,879
Speaker 3: New York yet.

692
00:35:36,120 --> 00:35:37,880
Speaker 2: So how did you? All right, you put the you

693
00:35:37,960 --> 00:35:40,040
Speaker 2: put the product place, when you put the bottle in

694
00:35:40,200 --> 00:35:43,560
Speaker 2: the video, this legendary whole situation. How much did you

695
00:35:43,640 --> 00:35:44,759
Speaker 2: have to pay Fab for that?

696
00:35:47,719 --> 00:35:50,800
Speaker 3: I wish I could just pleate the fifth ones, But

697
00:35:50,920 --> 00:35:55,800
Speaker 3: I'm gonna be honest with you. Guys. You you you

698
00:35:56,600 --> 00:35:58,320
Speaker 3: probably will be like you wouldn't believe it.

699
00:35:58,760 --> 00:35:59,680
Speaker 2: I mean, I mean, I don't know.

700
00:35:59,760 --> 00:36:01,040
Speaker 3: I mean I could probably tell. I mean it was

701
00:36:01,200 --> 00:36:03,120
Speaker 3: years ago, I mean whatever, Like, all right, so we

702
00:36:03,200 --> 00:36:06,120
Speaker 3: paid under ten grand, how about that? Under ten under

703
00:36:06,160 --> 00:36:10,360
Speaker 3: ten right for a video of that magnitude under ten thousand?

704
00:36:10,960 --> 00:36:15,960
Speaker 3: All right, something for him, something for they manager. Hey,

705
00:36:16,280 --> 00:36:16,719
Speaker 3: we're good.

706
00:36:16,880 --> 00:36:17,439
Speaker 2: The whole team.

707
00:36:17,640 --> 00:36:21,080
Speaker 3: Hey, let's just you know, give me one second. But

708
00:36:21,320 --> 00:36:23,239
Speaker 3: he gave me that one second. You know, they gave

709
00:36:23,320 --> 00:36:25,040
Speaker 3: me the whole, the whole thing.

710
00:36:25,160 --> 00:36:27,400
Speaker 2: Yeah, and to the point.

711
00:36:27,239 --> 00:36:30,200
Speaker 3: Where first commercial. Yeah, and to the point where we

712
00:36:30,360 --> 00:36:33,600
Speaker 3: got remember by telling you, like we started, we still

713
00:36:33,680 --> 00:36:36,600
Speaker 3: was rocking. We only had an import license and we

714
00:36:36,719 --> 00:36:39,400
Speaker 3: was working out of a place out of Long Island.

715
00:36:40,080 --> 00:36:44,160
Speaker 3: We didn't have no distributor. And when that video hit, Yeah,

716
00:36:44,840 --> 00:36:49,280
Speaker 3: I'm imagine being in a small office with three people.

717
00:36:50,080 --> 00:36:53,600
Speaker 4: And this episode is brought to you by P and

718
00:36:53,680 --> 00:36:56,719
Speaker 4: C Bank. A lot of people think podcasts about work

719
00:36:56,800 --> 00:37:00,719
Speaker 4: are boring, and sure, they definitely can be. The understanding

720
00:37:00,760 --> 00:37:03,720
Speaker 4: of professionals. Routine shows us how they achieve their success,

721
00:37:03,840 --> 00:37:06,040
Speaker 4: little by little, day after day.

722
00:37:07,080 --> 00:37:08,719
Speaker 3: It's like banking with P and C Bank.

723
00:37:09,200 --> 00:37:12,000
Speaker 4: It might seem boring to save, plan and make calculated

724
00:37:12,040 --> 00:37:15,120
Speaker 4: decisions with your bank, but keeping your money boring is

725
00:37:15,160 --> 00:37:18,440
Speaker 4: what helps you live or more happily fulfilled life. P

726
00:37:18,600 --> 00:37:23,400
Speaker 4: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

727
00:37:23,480 --> 00:37:26,080
Speaker 4: Boring since eighteen sixty five is a service mark of

728
00:37:26,160 --> 00:37:29,359
Speaker 4: the PNC Financial Service Group, Inc. P and C Bank

729
00:37:29,800 --> 00:37:32,480
Speaker 4: National Association member fdic.

730
00:37:35,120 --> 00:37:35,759
Speaker 3: Erness What's up.

731
00:37:35,880 --> 00:37:38,279
Speaker 4: You ever walk into a small business and everything just

732
00:37:38,520 --> 00:37:41,640
Speaker 4: works like the checkout is fast, their seats are digital,

733
00:37:42,200 --> 00:37:45,160
Speaker 4: tipping is a breeze, and you're out the door before

734
00:37:45,200 --> 00:37:49,320
Speaker 4: the line even builds. Odds are they're using Square. We

735
00:37:49,520 --> 00:37:52,000
Speaker 4: love supporting businesses that run on Square because it just

736
00:37:52,080 --> 00:37:55,279
Speaker 4: feels seamless. Whether it's a local coffee shop, a vendor

737
00:37:55,360 --> 00:37:57,600
Speaker 4: at a pop up market, or even one of our

738
00:37:57,680 --> 00:38:01,280
Speaker 4: merch partners, Square makes it easy for them to take payments,

739
00:38:01,560 --> 00:38:05,239
Speaker 4: manage inventory, and run their business with confidence, all from

740
00:38:05,400 --> 00:38:08,719
Speaker 4: one simple system. If you're a business owner or even

741
00:38:08,880 --> 00:38:12,359
Speaker 4: just thinking about launching something soon, Square is hands down

742
00:38:12,440 --> 00:38:15,359
Speaker 4: one of the best tools out there to help you start, run,

743
00:38:15,680 --> 00:38:19,000
Speaker 4: and grow. It's not just about payments, it's about giving

744
00:38:19,040 --> 00:38:21,680
Speaker 4: you time back so you can focus on what matters

745
00:38:21,760 --> 00:38:24,960
Speaker 4: most ready. To see how Square can transform your business,

746
00:38:25,280 --> 00:38:29,879
Speaker 4: visit Square dot com backslash go backslash eyl to learn

747
00:38:29,960 --> 00:38:35,120
Speaker 4: more that Square dot com backslash, go backslash eyl. Don't wait,

748
00:38:35,440 --> 00:38:38,200
Speaker 4: don't hesitate. Let's Square handle the back end so you

749
00:38:38,280 --> 00:38:39,880
Speaker 4: can keep pushing your vision forward.

750
00:38:42,600 --> 00:38:46,440
Speaker 1: You just realized your business needed to hire someone yesterday

751
00:38:47,000 --> 00:38:51,640
Speaker 1: how can you find amazing candidates fast? Easy? Just use Indeed.

752
00:38:52,120 --> 00:38:54,839
Speaker 1: Stop struggling to get your job post seen on other

753
00:38:54,960 --> 00:38:58,600
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to

754
00:38:58,680 --> 00:39:01,160
Speaker 1: the top of the page for your relevant candidates, so

755
00:39:01,280 --> 00:39:04,239
Speaker 1: you can reach the people you want faster. According to

756
00:39:04,360 --> 00:39:08,280
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty

757
00:39:08,320 --> 00:39:12,200
Speaker 1: five percent more applications than non sponsored jobs. Don't wait

758
00:39:12,239 --> 00:39:15,680
Speaker 1: any longer, speed up your hiring right now with Indeed,

759
00:39:16,120 --> 00:39:18,359
Speaker 1: and listeners of this show will get a seventy five

760
00:39:18,440 --> 00:39:21,560
Speaker 1: dollars sponsored job credit to get your jobs more visibility

761
00:39:21,800 --> 00:39:27,440
Speaker 1: at indeed dot com slash pod katz thirteen. Just go

762
00:39:27,560 --> 00:39:32,200
Speaker 1: to Indeed dot com slash pod katz thirteen right now

763
00:39:32,640 --> 00:39:35,160
Speaker 1: and support our show by saying you heard about Indeed

764
00:39:35,280 --> 00:39:39,520
Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is

765
00:39:39,640 --> 00:39:40,160
Speaker 1: all you need.

766
00:39:41,080 --> 00:39:44,600
Speaker 3: In the guys art, which is probably like seventy years old,

767
00:39:44,760 --> 00:39:51,200
Speaker 3: is answering the phone and she's like, hello, okay, hold on,

768
00:39:53,680 --> 00:40:01,720
Speaker 3: we have Delaware on the phone, Georgia.

769
00:40:02,480 --> 00:40:02,680
Speaker 2: Hello.

770
00:40:03,760 --> 00:40:08,920
Speaker 3: Not what that video did was not only for clubs

771
00:40:08,960 --> 00:40:14,600
Speaker 3: and restaurants. The distributors in cities were calling, so.

772
00:40:14,680 --> 00:40:17,000
Speaker 2: How quick everybody saw right? So they saw the blue

773
00:40:17,040 --> 00:40:19,080
Speaker 2: looker in the video. Nobody really knew what it was,

774
00:40:19,160 --> 00:40:22,200
Speaker 2: but it was just the whole vibe. And then how

775
00:40:22,360 --> 00:40:26,960
Speaker 2: quick did that turn into people just asking it?

776
00:40:27,520 --> 00:40:30,600
Speaker 3: Yeah it was. It seemed like it was wildfire overnight.

777
00:40:30,920 --> 00:40:33,400
Speaker 3: It seemed like it was overnight because we signed on

778
00:40:33,520 --> 00:40:37,320
Speaker 3: with a distributor who jumped on it like asap. We

779
00:40:37,440 --> 00:40:39,920
Speaker 3: signed on with them like within a week, and then

780
00:40:39,960 --> 00:40:41,960
Speaker 3: they had a sales force of like fifty to sixty.

781
00:40:42,120 --> 00:40:44,040
Speaker 3: So we were able to like start flooding the gates

782
00:40:44,280 --> 00:40:47,680
Speaker 3: in New York, not only in not only in clubs,

783
00:40:48,080 --> 00:40:51,400
Speaker 3: but the most important thing was the stores. Stores were

784
00:40:51,800 --> 00:40:54,200
Speaker 3: more than anything, and they were taking twenty kse drops.

785
00:40:54,440 --> 00:40:56,279
Speaker 3: They were taking ten case drops because people were looking

786
00:40:56,280 --> 00:40:58,480
Speaker 3: at videos and going into the store and being like, Yo,

787
00:40:58,600 --> 00:41:00,799
Speaker 3: I need that bottle, that blue bottle what I don't

788
00:41:00,840 --> 00:41:03,200
Speaker 3: even know what it was, that blue bottle that was

789
00:41:03,200 --> 00:41:03,640
Speaker 3: in the video.

790
00:41:03,920 --> 00:41:08,239
Speaker 2: So you did the influence to marketing before influencer marketing was.

791
00:41:09,760 --> 00:41:12,600
Speaker 3: Before there was product placement, especially in oh.

792
00:41:12,520 --> 00:41:15,879
Speaker 2: Yeah, well and influence marketing that's real big now social media,

793
00:41:15,920 --> 00:41:19,160
Speaker 2: but influences, but I mean, rap video has always been

794
00:41:19,200 --> 00:41:20,919
Speaker 2: a product placement.

795
00:41:21,080 --> 00:41:22,759
Speaker 3: Has always been a product placement. But it was like

796
00:41:22,920 --> 00:41:25,200
Speaker 3: nobody was really like on top of it to be like, yo,

797
00:41:25,320 --> 00:41:27,680
Speaker 3: this is what I want because that's what like everybody

798
00:41:27,800 --> 00:41:29,279
Speaker 3: was like putting a brand in it, but they were

799
00:41:29,360 --> 00:41:32,000
Speaker 3: using it. Nobody was really getting paid. That was a

800
00:41:32,080 --> 00:41:33,560
Speaker 3: good thing too. They were just using I mean, they

801
00:41:33,600 --> 00:41:36,160
Speaker 3: was putting Crystal Is probably in all the videos probably

802
00:41:36,239 --> 00:41:38,640
Speaker 3: before that, you know, that was like the number one,

803
00:41:38,800 --> 00:41:41,800
Speaker 3: like hey Crystal, you know, until you know that was

804
00:41:41,800 --> 00:41:45,680
Speaker 3: a status symbol, right, you know, But I tell you

805
00:41:45,719 --> 00:41:47,719
Speaker 3: the video that put me on status symbol when we

806
00:41:47,840 --> 00:41:50,439
Speaker 3: had to work a deal deal out was making sure

807
00:41:50,480 --> 00:41:52,440
Speaker 3: that it was like you know, when you really want

808
00:41:52,480 --> 00:41:54,160
Speaker 3: to work with the artists, but you really want to

809
00:41:54,160 --> 00:41:56,480
Speaker 3: put it up and make sure that it was like prominent.

810
00:41:57,000 --> 00:41:59,080
Speaker 3: Was when I got I did a video with Billy

811
00:41:59,080 --> 00:42:06,480
Speaker 3: Woodruff in Miami Short Club Who sixty Bottles on the Wall? Director? Yes?

812
00:42:06,960 --> 00:42:11,879
Speaker 3: Who exactly? I men do the song I did. I'd

813
00:42:11,960 --> 00:42:13,759
Speaker 3: rather do the song and say the name. At this point,

814
00:42:13,840 --> 00:42:15,759
Speaker 3: like is everybody going to back? Why can't no bash me?

815
00:42:15,800 --> 00:42:17,320
Speaker 3: I don't want he was hot. I don't give a

816
00:42:17,400 --> 00:42:24,240
Speaker 3: damn R Kelly Oh yeah yeah, yeah, yeah, yeah yeah, ignition.

817
00:42:26,560 --> 00:42:33,839
Speaker 3: I'm ya, sixty bottles, damn sixty bottles on the wall.

818
00:42:33,960 --> 00:42:35,560
Speaker 2: So so how how? How? All right?

819
00:42:35,680 --> 00:42:36,480
Speaker 3: So what was it?

820
00:42:36,600 --> 00:42:38,800
Speaker 2: What was the numbers that y'all was selling before the

821
00:42:38,880 --> 00:42:40,759
Speaker 2: fab and what was the numbers like a year later?

822
00:42:40,880 --> 00:42:44,160
Speaker 3: Like how did we I mean, we probably were selling

823
00:42:44,200 --> 00:42:47,400
Speaker 3: maybe be like five hundred cases. Maybe we maybe we

824
00:42:47,480 --> 00:42:50,640
Speaker 3: were close like six hundred k total total until the

825
00:42:50,719 --> 00:42:52,719
Speaker 3: video comes out. Video came out, we was up to

826
00:42:52,800 --> 00:42:55,560
Speaker 3: five thousand, five thousand cases. I saw I read someone

827
00:42:55,600 --> 00:42:58,160
Speaker 3: that the price point changed to like you the bottles, yeah,

828
00:42:58,160 --> 00:43:00,560
Speaker 3: because at one point it was that sixteen ninety nine.

829
00:43:00,680 --> 00:43:03,719
Speaker 3: And then when you get with a distributor, so I

830
00:43:03,880 --> 00:43:06,799
Speaker 3: keep hering distributed. Can you just elaborate on the role

831
00:43:06,880 --> 00:43:09,560
Speaker 3: of a distributor. They're they're the real salesforce when you

832
00:43:09,600 --> 00:43:12,800
Speaker 3: don't have a sales team. They're the salesforce. They're the

833
00:43:12,880 --> 00:43:16,000
Speaker 3: ones with the backing, you know, they have they have

834
00:43:16,120 --> 00:43:20,839
Speaker 3: a they have what you call a real salesforce team.

835
00:43:21,800 --> 00:43:25,080
Speaker 3: And then they have what you call a pamphlet of

836
00:43:25,560 --> 00:43:28,120
Speaker 3: everything else that I'm going to sell with your product,

837
00:43:29,719 --> 00:43:32,320
Speaker 3: a portfolio, right, so they have a portfolio of things.

838
00:43:32,920 --> 00:43:37,720
Speaker 3: And at that time the distributor we went to probably

839
00:43:37,760 --> 00:43:40,200
Speaker 3: only had like two or three. I think we had.

840
00:43:40,239 --> 00:43:43,399
Speaker 3: They had patrol, which was rising back then. Back the year,

841
00:43:43,400 --> 00:43:47,040
Speaker 3: they had patron, which is like a key, and then

842
00:43:47,120 --> 00:43:50,759
Speaker 3: they had like I think they're like piers you had.

843
00:43:50,880 --> 00:43:52,680
Speaker 3: They had like a Champagne and then they had like

844
00:43:52,800 --> 00:43:56,239
Speaker 3: something else. I think they had like a I think

845
00:43:56,239 --> 00:43:58,239
Speaker 3: they had a cognact, but nothing like really big. But

846
00:43:58,840 --> 00:44:01,040
Speaker 3: it was a small distributor. Actually, it's funny because it's

847
00:44:01,080 --> 00:44:03,400
Speaker 3: up here. It's up in Prochester. Yeah, they were called

848
00:44:03,440 --> 00:44:04,000
Speaker 3: Eber Brothers.

849
00:44:04,200 --> 00:44:07,040
Speaker 2: So five thousand, that's for the year or five Yeah,

850
00:44:07,120 --> 00:44:09,360
Speaker 2: for the year, So you were from five hundred to

851
00:44:09,440 --> 00:44:11,960
Speaker 2: five thousand, five thousand, it's like a thousand percent increase

852
00:44:12,000 --> 00:44:12,360
Speaker 2: something like that.

853
00:44:12,520 --> 00:44:14,960
Speaker 3: Yeah, but the thing was down. But the thing, well,

854
00:44:15,000 --> 00:44:17,440
Speaker 3: I'm just talking about New York. We got opened up

855
00:44:17,960 --> 00:44:21,520
Speaker 3: in five states. That's the real big key thing. Like

856
00:44:21,600 --> 00:44:23,520
Speaker 3: now we had to now we had to move a container,

857
00:44:24,400 --> 00:44:28,000
Speaker 3: which a container you know holes that's coming from France

858
00:44:28,080 --> 00:44:30,600
Speaker 3: all the way over here, you know, by water. So

859
00:44:30,680 --> 00:44:32,360
Speaker 3: we was figuring out like, yo, you gotta get that

860
00:44:32,400 --> 00:44:35,839
Speaker 3: ship excuse my language over here quickly. But of course

861
00:44:35,840 --> 00:44:38,920
Speaker 3: it's gonna still take time because it's by freight. But

862
00:44:39,000 --> 00:44:41,640
Speaker 3: we're looking at places that was taking in containers. So

863
00:44:41,760 --> 00:44:43,880
Speaker 3: a state was calling in like y'all need a container.

864
00:44:44,040 --> 00:44:45,799
Speaker 2: So you wasn't making a liqu in America. The liquor

865
00:44:45,800 --> 00:44:48,160
Speaker 2: wasn't made in America, was made in France.

866
00:44:48,440 --> 00:44:51,480
Speaker 3: What's that? What's that process like from getting it? Obviously

867
00:44:51,560 --> 00:44:54,120
Speaker 3: for me, it's a lot. It's a process that when

868
00:44:54,160 --> 00:44:55,759
Speaker 3: people always say, yo, you need to come up with

869
00:44:55,800 --> 00:44:58,680
Speaker 3: your own liquor. You needed you need to do your research,

870
00:44:58,880 --> 00:45:00,919
Speaker 3: you need to really go back over and really see

871
00:45:01,000 --> 00:45:03,560
Speaker 3: exactly a lot of the there's a lot of there's

872
00:45:03,719 --> 00:45:07,400
Speaker 3: so much movement inside of getting a product done in

873
00:45:07,520 --> 00:45:09,839
Speaker 3: France and bringing it over from France to the US.

874
00:45:10,480 --> 00:45:12,839
Speaker 3: And there's so many like laws and there's there's things

875
00:45:12,880 --> 00:45:15,360
Speaker 3: that you've got to tackle, and there's red tape, and

876
00:45:15,840 --> 00:45:16,120
Speaker 3: there's a.

877
00:45:16,120 --> 00:45:17,440
Speaker 2: Lot it can't be made in America.

878
00:45:17,840 --> 00:45:21,960
Speaker 3: Oh yeah, yeah, there's oh yeah, well now now of today,

879
00:45:22,480 --> 00:45:25,279
Speaker 3: I mean you can see there's distilleries and there's things

880
00:45:25,360 --> 00:45:28,040
Speaker 3: that's popping up all all around the country now, which.

881
00:45:27,920 --> 00:45:29,520
Speaker 2: Is like, you know, great, So I have to peak

882
00:45:29,600 --> 00:45:31,839
Speaker 2: how how big was Hypnotic like at its peak?

883
00:45:31,960 --> 00:45:37,200
Speaker 3: What was the oh million cases easily a year. Yeah,

884
00:45:37,400 --> 00:45:41,600
Speaker 3: because we did in the stretch that I was in

885
00:45:41,680 --> 00:45:45,000
Speaker 3: there in three years, we did a million cases.

886
00:45:46,360 --> 00:45:47,600
Speaker 2: How much money? How much money is that?

887
00:45:47,800 --> 00:45:53,520
Speaker 3: Like in the millions, in the double millions, Like, yeah,

888
00:45:53,800 --> 00:45:56,880
Speaker 3: in a double millions, you could. You could sometimes everybody

889
00:45:56,880 --> 00:45:58,799
Speaker 3: always says that you can. You can do the numbers right,

890
00:45:58,880 --> 00:46:03,000
Speaker 3: so you can times either times, but the case would be,

891
00:46:03,840 --> 00:46:05,480
Speaker 3: you know, whatever the case is. So let's just say

892
00:46:05,520 --> 00:46:09,040
Speaker 3: a case was a one thirty right times that by

893
00:46:09,080 --> 00:46:12,080
Speaker 3: a main cases do it that way. But that ain't

894
00:46:12,120 --> 00:46:16,000
Speaker 3: the like, that's not overall. There's so many other cuts

895
00:46:16,040 --> 00:46:17,879
Speaker 3: that you have to do. But it's a lot of money.

896
00:46:18,080 --> 00:46:21,399
Speaker 3: So it's Raphael and his brother, then it's you. Yeah,

897
00:46:21,560 --> 00:46:24,840
Speaker 3: it's Raphael. Solomon really wasn't a part of it. He

898
00:46:25,000 --> 00:46:26,520
Speaker 3: just was like helping out in the beginning. But it

899
00:46:26,560 --> 00:46:29,040
Speaker 3: really was just Raphael and me, and it was a

900
00:46:29,560 --> 00:46:31,719
Speaker 3: gentleman by the name of Jim Goldstein who had an

901
00:46:31,800 --> 00:46:35,360
Speaker 3: importer's license that really helped us with the importance of

902
00:46:35,440 --> 00:46:37,280
Speaker 3: everything outside of it in Long Island.

903
00:46:37,640 --> 00:46:39,640
Speaker 5: So you got up to at the peak, you said

904
00:46:39,640 --> 00:46:43,879
Speaker 5: a million no, no, So up to the peak when

905
00:46:43,920 --> 00:46:45,520
Speaker 5: we we sold in two thousand and.

906
00:46:45,520 --> 00:46:47,719
Speaker 2: Three, the company.

907
00:46:47,760 --> 00:46:49,960
Speaker 3: We sold the company. Yeah, okay, we sold the company

908
00:46:49,960 --> 00:46:53,520
Speaker 3: in two heaven hell out of Kentucky.

909
00:46:53,640 --> 00:46:54,799
Speaker 2: That's a that's a liquor company.

910
00:46:54,880 --> 00:46:57,279
Speaker 3: Yeah so that Yeah, so they're they're they're like they're

911
00:46:57,360 --> 00:47:01,160
Speaker 3: like the fourth biggest family and bourbon in the country.

912
00:47:01,880 --> 00:47:03,840
Speaker 3: There we Yeah, so they're the biggest one is like

913
00:47:03,960 --> 00:47:06,319
Speaker 3: you know, Evan Williams, like they're like huge, how much

914
00:47:06,320 --> 00:47:12,279
Speaker 3: you for sixty million? I know, right, well it was

915
00:47:12,320 --> 00:47:15,680
Speaker 3: your cut. I had a lot, you know, I always

916
00:47:15,680 --> 00:47:20,080
Speaker 3: tell everybody's things that I got. I got broke off

917
00:47:20,520 --> 00:47:23,640
Speaker 3: pretty nice. Wasn't as nice as everybody were like, oh

918
00:47:23,680 --> 00:47:25,880
Speaker 3: my god, you should have got no, because at that

919
00:47:26,040 --> 00:47:31,360
Speaker 3: time I took I took a point. Not disappointed, but

920
00:47:31,400 --> 00:47:34,520
Speaker 3: I took a couple of points, but really wasn't adapted

921
00:47:34,600 --> 00:47:37,279
Speaker 3: to the knowledge of that I have today, Like you know,

922
00:47:37,560 --> 00:47:41,759
Speaker 3: you know, yeah, like just learning, just learn, like you know,

923
00:47:41,960 --> 00:47:44,879
Speaker 3: just like any like producer, like yeah, you know, I'll

924
00:47:44,920 --> 00:47:48,200
Speaker 3: give up half of my whatever on this track and

925
00:47:48,239 --> 00:47:50,640
Speaker 3: the track becomes so great and you're like, oh, I

926
00:47:50,680 --> 00:47:52,719
Speaker 3: didn't know, but you know, you you live and you learn.

927
00:47:52,920 --> 00:47:54,480
Speaker 3: But it was, like I always say this, it was

928
00:47:54,800 --> 00:47:56,879
Speaker 3: it was good enough for me to at least say,

929
00:47:57,440 --> 00:47:59,719
Speaker 3: I bought my mom and dad the condo that they

930
00:47:59,840 --> 00:48:02,880
Speaker 3: kind don't want it for a long time. And I

931
00:48:03,000 --> 00:48:05,320
Speaker 3: wasn't a ballplayer, and I wasn't a rapper, and I

932
00:48:05,400 --> 00:48:09,680
Speaker 3: didn't sell drugs, okay, so hey, I accomplished a lot.

933
00:48:10,760 --> 00:48:14,520
Speaker 2: The fact where Fabulous sees you, now, does he ever

934
00:48:14,560 --> 00:48:16,239
Speaker 2: feel a way that he got paid less than ten

935
00:48:16,280 --> 00:48:18,600
Speaker 2: thousand dollars a company?

936
00:48:18,680 --> 00:48:22,640
Speaker 3: No, fab is like, oh, I mean, fab is like been.

937
00:48:22,920 --> 00:48:25,160
Speaker 3: I mean, he's been my friend for god knows how

938
00:48:25,200 --> 00:48:27,360
Speaker 3: many years, Like he's been the biggest support of me,

939
00:48:28,000 --> 00:48:30,600
Speaker 3: not only from Hypnotic. But remember we went on to Sorak,

940
00:48:30,640 --> 00:48:32,759
Speaker 3: and we're gonna get that.

941
00:48:33,719 --> 00:48:35,840
Speaker 4: That's what makes it legendary, is right, Like if you

942
00:48:35,920 --> 00:48:37,840
Speaker 4: can do something once, great, if you do it twice,

943
00:48:37,880 --> 00:48:39,440
Speaker 4: that legend it is, right.

944
00:48:39,520 --> 00:48:42,759
Speaker 3: So yeah, so you've done that twice twice.

945
00:48:42,680 --> 00:48:45,040
Speaker 2: With Rak, So can we talk about Sarak?

946
00:48:46,440 --> 00:48:49,040
Speaker 3: So we finished with Hypnotics because that was I mean,

947
00:48:49,400 --> 00:48:51,319
Speaker 3: and I didn't even get to tell my incredible Haalk story.

948
00:48:51,360 --> 00:48:55,680
Speaker 4: But we're doing because a legendary drink because it has

949
00:48:55,800 --> 00:48:59,400
Speaker 4: two classics in the black culture, Hennessy Hypnotic.

950
00:48:59,600 --> 00:49:02,480
Speaker 3: Yes, yeah, it changes the color of the drink. It

951
00:49:02,600 --> 00:49:05,360
Speaker 3: changed the color and and and how I did it.

952
00:49:05,480 --> 00:49:12,640
Speaker 3: Guys like it, Oh the homework. Can I check these notes? Yes,

953
00:49:13,320 --> 00:49:16,239
Speaker 3: But I'm gonna tell you the true story. I did

954
00:49:16,280 --> 00:49:19,680
Speaker 3: the marketing of it. Well, I said I created it,

955
00:49:19,800 --> 00:49:21,840
Speaker 3: like when I when I was in double XL magazine

956
00:49:21,920 --> 00:49:23,960
Speaker 3: when they wrote me up and talked about how I

957
00:49:24,160 --> 00:49:28,759
Speaker 3: blew this drink up. It was really somebody, Anahonymus, that

958
00:49:28,920 --> 00:49:33,360
Speaker 3: was in Brooklyn. Okay, no true story. Kid walked in.

959
00:49:34,600 --> 00:49:39,000
Speaker 3: He told my model sampling girl that said, nah, baby,

960
00:49:39,080 --> 00:49:40,960
Speaker 3: we know how to do this. So he grabbed a

961
00:49:41,000 --> 00:49:44,640
Speaker 3: Hennessy bottle and then he grabbed a hypnotic bottle. He

962
00:49:44,760 --> 00:49:49,240
Speaker 3: brought it to the table and he poured the hypnotic first,

963
00:49:49,840 --> 00:49:52,080
Speaker 3: and he pulled the Hennessy after it. And I was

964
00:49:52,120 --> 00:49:54,400
Speaker 3: sitting behind these boxes because I didn't want to, like,

965
00:49:54,520 --> 00:49:56,000
Speaker 3: you know, because you know, I'm just doing some like

966
00:49:56,080 --> 00:49:58,880
Speaker 3: store reports and like just seeing who's coming in, and

967
00:49:58,920 --> 00:50:02,000
Speaker 3: I'm working with the girl, and I didn't notice that

968
00:50:04,960 --> 00:50:09,560
Speaker 3: both of them stood together. But he put his finger

969
00:50:10,520 --> 00:50:14,040
Speaker 3: in the drink and made it turn around and made

970
00:50:14,080 --> 00:50:16,840
Speaker 3: it turn green. But the crazy part about it is

971
00:50:16,920 --> 00:50:20,760
Speaker 3: that after he did it, he was like so amped

972
00:50:20,800 --> 00:50:24,680
Speaker 3: about it. He called it the money shot, and he's

973
00:50:24,719 --> 00:50:26,480
Speaker 3: about to walk away. And he went back to the

974
00:50:26,520 --> 00:50:30,120
Speaker 3: girl and he said, yo, Ma, can I get your number?

975
00:50:30,880 --> 00:50:32,680
Speaker 3: And she's like, no, you know, I can't do that.

976
00:50:32,840 --> 00:50:34,840
Speaker 3: And he's like, all right, no problem. You know it.

977
00:50:35,000 --> 00:50:38,120
Speaker 3: Sometimes it turns, you know, the Green sometimes makes me

978
00:50:38,200 --> 00:50:40,520
Speaker 3: feel confident, just like make me feel like the Hulk.

979
00:50:42,400 --> 00:50:43,120
Speaker 2: And I was like.

980
00:50:44,640 --> 00:50:48,879
Speaker 3: The Hulk. Green liked the Hawk. So I wrote it down.

981
00:50:49,200 --> 00:50:52,279
Speaker 3: Green liked the Hawk. I sat with it for an hour.

982
00:50:53,239 --> 00:50:55,719
Speaker 3: Called my friend Mark in La. I said, Mark, you

983
00:50:55,800 --> 00:50:59,160
Speaker 3: always talk about Tupac because Alise is my that's my

984
00:50:59,600 --> 00:51:04,759
Speaker 3: arching assist. And I'm like, I can't beat Alixe and

985
00:51:05,000 --> 00:51:08,640
Speaker 3: I'm trying to And Mark, what's that song? He said, Yo, Nick,

986
00:51:09,360 --> 00:51:12,239
Speaker 3: it's a thug passion record. He says, passed me at

987
00:51:12,239 --> 00:51:17,040
Speaker 3: Alex and at Hennessy. I was like, you know what, Mark,

988
00:51:17,520 --> 00:51:20,040
Speaker 3: I'm gonna do the Hulk. He said what I said,

989
00:51:20,760 --> 00:51:23,799
Speaker 3: he is, if you put Hennessy in hypnotics, it turns Green.

990
00:51:24,200 --> 00:51:27,760
Speaker 3: I'm gonna do the Hulk. So he was like, oh okay.

991
00:51:28,440 --> 00:51:31,480
Speaker 3: So I went back told Raphael my plan. He thought

992
00:51:31,520 --> 00:51:33,799
Speaker 3: it was ludicrous. He thought you were spending the money

993
00:51:33,920 --> 00:51:37,560
Speaker 3: on marketing money for so I'm stupid, right, what are

994
00:51:37,560 --> 00:51:40,360
Speaker 3: you doing? I was like, Raphael, just trust me on this.

995
00:51:40,920 --> 00:51:43,560
Speaker 3: I went to Aberkadava on twenty first Street. I ranted

996
00:51:43,640 --> 00:51:47,279
Speaker 3: the incredible home costume. I'm about to put somebody's name

997
00:51:47,320 --> 00:51:52,080
Speaker 3: on blast. I had to call my cousin, Raheem just

998
00:51:52,239 --> 00:51:58,000
Speaker 3: came home from doing college time, you know what I mean.

999
00:51:58,960 --> 00:52:02,000
Speaker 3: And Raheen came home big as a house. And Raheen

1000
00:52:02,160 --> 00:52:05,239
Speaker 3: was looking for a job. And I said, Raheen, meet

1001
00:52:05,280 --> 00:52:09,880
Speaker 3: me here at a place called Baba Loo's and I

1002
00:52:10,000 --> 00:52:12,120
Speaker 3: need you to meet me here. He couldn't wait. He

1003
00:52:12,280 --> 00:52:15,320
Speaker 3: dressed all in black, he got his outfit ready and

1004
00:52:15,640 --> 00:52:17,759
Speaker 3: he met me there and he was like, what do

1005
00:52:17,840 --> 00:52:20,360
Speaker 3: I gotta do? And I was like, what you gotta

1006
00:52:20,400 --> 00:52:22,920
Speaker 3: do is wear this costule. He was like, yoah, I'm

1007
00:52:22,960 --> 00:52:25,480
Speaker 3: not wearing this castle. I was like, nigga, you gonna

1008
00:52:25,480 --> 00:52:27,799
Speaker 3: wear his castle. He was like, I was like, listen,

1009
00:52:27,840 --> 00:52:29,640
Speaker 3: you want this two hundred bucks. That's what we're paying

1010
00:52:29,680 --> 00:52:31,360
Speaker 3: for the promotions. You want this two hundred He's like,

1011
00:52:31,480 --> 00:52:34,040
Speaker 3: I you know, I'll wear it, but that's it. The

1012
00:52:34,120 --> 00:52:36,400
Speaker 3: funny part of the story is that I had him

1013
00:52:36,480 --> 00:52:38,920
Speaker 3: dressing in an incredible Holt costume and walk around with

1014
00:52:39,080 --> 00:52:42,239
Speaker 3: a Hennessy bottle and Hipnolic bottle for all night. The

1015
00:52:42,360 --> 00:52:44,560
Speaker 3: manager told me that I was only going to sell

1016
00:52:44,680 --> 00:52:47,120
Speaker 3: at least ten drinks, was not going to come close

1017
00:52:47,160 --> 00:52:50,399
Speaker 3: to the thug passion. I ended up selling forty five

1018
00:52:50,520 --> 00:52:53,440
Speaker 3: drinks that night. The manager told me, if I could

1019
00:52:53,440 --> 00:52:55,759
Speaker 3: bring this incredible Hult guy in here for the next

1020
00:52:55,800 --> 00:52:59,719
Speaker 3: four fridays, he'll take in ten cases a week. And

1021
00:53:00,000 --> 00:53:02,759
Speaker 3: that's what we did. I blitzed out New York from

1022
00:53:03,120 --> 00:53:06,080
Speaker 3: Justin's Baba Loo's all the way to Jimmy's Brons Cafe

1023
00:53:07,600 --> 00:53:10,680
Speaker 3: on an incredible Hul costume for three and a half

1024
00:53:10,760 --> 00:53:14,319
Speaker 3: months until I embedded it inside of New York. That's

1025
00:53:14,360 --> 00:53:16,040
Speaker 3: how an incredible Hulk was really made.

1026
00:53:16,120 --> 00:53:17,680
Speaker 4: If you've ever been to a party in New York

1027
00:53:17,719 --> 00:53:20,200
Speaker 4: City in the two thousands, and that drink was in

1028
00:53:20,560 --> 00:53:25,600
Speaker 4: the environment, that changed the entire envire, changed the entire.

1029
00:53:26,040 --> 00:53:29,160
Speaker 2: All right, So we're gonna talk about the rack situation.

1030
00:53:29,440 --> 00:53:31,359
Speaker 2: So I remember the first time I saw Sarak did

1031
00:53:31,440 --> 00:53:33,960
Speaker 2: he had like a New Year's Eve commercial and He's like,

1032
00:53:34,320 --> 00:53:37,000
Speaker 2: what ad tuxedo want's drinking. So I'm like, what the rock?

1033
00:53:37,080 --> 00:53:39,919
Speaker 2: I never heard of Sack before? And then fly.

1034
00:53:41,880 --> 00:53:42,399
Speaker 3: Let's Fly.

1035
00:53:44,160 --> 00:53:46,759
Speaker 2: Six months later he's on a jets with man. It

1036
00:53:46,800 --> 00:53:47,600
Speaker 2: has like a tightal way.

1037
00:53:47,840 --> 00:53:51,560
Speaker 3: So all right, up until that point, we were drinking

1038
00:53:51,600 --> 00:53:52,080
Speaker 3: Greg Goose.

1039
00:53:52,360 --> 00:53:55,840
Speaker 2: Greg Goose was the champion of the champion, Champion, and

1040
00:53:55,960 --> 00:53:59,600
Speaker 2: that Goose was a champion, and Rack changed the whole dynamic.

1041
00:53:59,680 --> 00:54:03,600
Speaker 3: So sitting with the reason, yes, yes, yes, so all right, yes,

1042
00:54:03,800 --> 00:54:04,520
Speaker 3: what is what is?

1043
00:54:05,600 --> 00:54:08,799
Speaker 2: Yes? What's the deal with? Well?

1044
00:54:08,880 --> 00:54:11,480
Speaker 3: I mean it actually is crazy because it started at

1045
00:54:12,520 --> 00:54:17,960
Speaker 3: It started when I went to a party at a

1046
00:54:18,040 --> 00:54:21,960
Speaker 3: mansion on like sixty second Street and it was actually

1047
00:54:21,960 --> 00:54:25,800
Speaker 3: a release for Unforgivable the Colone. Yeah, I forget what

1048
00:54:25,840 --> 00:54:30,200
Speaker 3: it was the release and I went there and I'm

1049
00:54:30,280 --> 00:54:33,360
Speaker 3: walking down and as I'm walking down the block, I

1050
00:54:33,480 --> 00:54:38,800
Speaker 3: hear this two women screaming like not Nick next Storm.

1051
00:54:40,320 --> 00:54:43,000
Speaker 3: Look over and I know one of the ladies because

1052
00:54:44,320 --> 00:54:48,520
Speaker 3: I knew her from another company, and she'll tell a

1053
00:54:48,560 --> 00:54:50,800
Speaker 3: story better than me and Erica Pittman, who's like a

1054
00:54:50,880 --> 00:54:54,160
Speaker 3: powerhouse in the business. She'll tell her like I was

1055
00:54:54,320 --> 00:54:56,480
Speaker 3: running down in to Lettos and I jumped over the

1056
00:54:56,600 --> 00:54:59,239
Speaker 3: car just to get some but yeah. So she jumped

1057
00:54:59,280 --> 00:55:02,600
Speaker 3: over and the XT there was an Erica and d Sims,

1058
00:55:03,560 --> 00:55:09,120
Speaker 3: both powerhouse women up today, that's right, and she they

1059
00:55:09,200 --> 00:55:11,160
Speaker 3: both said, hey, Nick, we need you to come and

1060
00:55:11,280 --> 00:55:14,880
Speaker 3: meet with meet with Sean. And I was like, okay,

1061
00:55:15,000 --> 00:55:16,719
Speaker 3: I didn't know anything what was going on. He was like,

1062
00:55:16,920 --> 00:55:18,520
Speaker 3: we're going to give you a call this week. We

1063
00:55:18,640 --> 00:55:20,919
Speaker 3: need we've been we've been looking for you, were trying

1064
00:55:20,960 --> 00:55:23,520
Speaker 3: to find you. We got to find you today. But yeah,

1065
00:55:23,560 --> 00:55:25,160
Speaker 3: we need to come and sit with him. I was like,

1066
00:55:25,200 --> 00:55:28,680
Speaker 3: all right, just let me know. And uh. The next

1067
00:55:28,800 --> 00:55:31,000
Speaker 3: day I got a call from a woman by the

1068
00:55:31,080 --> 00:55:33,640
Speaker 3: name of Jackie Lee who was at Diagio at the time,

1069
00:55:33,920 --> 00:55:38,120
Speaker 3: very powerful black woman, African American woman. Sorry, and uh

1070
00:55:38,960 --> 00:55:42,600
Speaker 3: she was, uh, you know, she was like, Nick, there's

1071
00:55:42,640 --> 00:55:45,680
Speaker 3: some things happening up at Diagio, but you're going to

1072
00:55:45,719 --> 00:55:47,640
Speaker 3: get a call, so just be prepared for it. And

1073
00:55:47,760 --> 00:55:52,319
Speaker 3: I was like, okay, cool. So, anyway, is a company

1074
00:55:52,360 --> 00:55:57,920
Speaker 3: that owns the Rock right exactly. Yeah, And they own LVMH,

1075
00:55:58,080 --> 00:56:01,600
Speaker 3: which is Hennessy m Mowatt and and everything from Johnny

1076
00:56:01,640 --> 00:56:04,000
Speaker 3: Walker on down from Crown Ray, you know, all the

1077
00:56:04,040 --> 00:56:10,080
Speaker 3: way across the board. So there. So I ended up

1078
00:56:10,120 --> 00:56:13,200
Speaker 3: getting a call and to come meet with mister Koombs.

1079
00:56:13,719 --> 00:56:16,520
Speaker 3: So my first day I'm like, oh, okay, I don't mind,

1080
00:56:16,680 --> 00:56:19,360
Speaker 3: but I have no idea what it really is entailed.

1081
00:56:20,920 --> 00:56:23,240
Speaker 3: But when I get there, I get to the office

1082
00:56:23,760 --> 00:56:26,560
Speaker 3: and he's like, yo, what's up. I was like, Hey,

1083
00:56:26,640 --> 00:56:29,759
Speaker 3: what's going on? I sit on the couch now mind you.

1084
00:56:29,800 --> 00:56:32,000
Speaker 3: At this time, this is like Puff Daddy.

1085
00:56:32,600 --> 00:56:33,440
Speaker 2: Did you know him before that?

1086
00:56:33,840 --> 00:56:37,960
Speaker 3: Seven? Yeah, well, not knew him like chilling, but I

1087
00:56:38,080 --> 00:56:40,319
Speaker 3: knew him like I would do like I was doing

1088
00:56:40,440 --> 00:56:42,920
Speaker 3: like a lot of events, and a guy by the

1089
00:56:43,000 --> 00:56:45,520
Speaker 3: name of Jeff Sanchez at the time worked for Puff

1090
00:56:46,000 --> 00:56:49,200
Speaker 3: and he was plugging me wherever Puff was at. But

1091
00:56:49,360 --> 00:56:52,640
Speaker 3: because Puff was like a hypnotic, so wherever Puff was at,

1092
00:56:52,880 --> 00:56:54,440
Speaker 3: I was like, all right, I got your cases over here.

1093
00:56:54,440 --> 00:56:56,400
Speaker 3: I got your cases over here, Like what do you need?

1094
00:56:57,440 --> 00:57:01,200
Speaker 3: So Puff is funniest thing is like, and he was like, yo,

1095
00:57:01,280 --> 00:57:03,680
Speaker 3: I just want to know one thing before this whole meeting.

1096
00:57:03,800 --> 00:57:08,080
Speaker 3: I was like yo. He was like, how'd you do it?

1097
00:57:09,640 --> 00:57:13,759
Speaker 3: A million dollar question? So I was like how how

1098
00:57:13,880 --> 00:57:17,000
Speaker 3: I did what? He was like, No, how'd you do it?

1099
00:57:17,040 --> 00:57:25,000
Speaker 3: How'd you how'd you get hypnotic everywhere? I was like, oh, well,

1100
00:57:26,360 --> 00:57:29,320
Speaker 3: and then you you you go into a trance because

1101
00:57:30,160 --> 00:57:32,040
Speaker 3: he's looking at you with those you know, like how

1102
00:57:32,120 --> 00:57:33,520
Speaker 3: he looks at you on the floor when he goes

1103
00:57:33,560 --> 00:57:37,080
Speaker 3: like this we've heard some story, right, like, and you

1104
00:57:37,280 --> 00:57:39,280
Speaker 3: just get so and then mind you, he's got the

1105
00:57:39,320 --> 00:57:43,200
Speaker 3: Biggie poster behind him Grammy's I mean his office. You've

1106
00:57:43,200 --> 00:57:45,240
Speaker 3: ever been a puff's office. His office is a maculate

1107
00:57:45,400 --> 00:57:48,600
Speaker 3: like it's like every picture from Quincy Jones on down

1108
00:57:48,680 --> 00:57:52,480
Speaker 3: to the President's And so you already and like you

1109
00:57:52,600 --> 00:57:54,960
Speaker 3: better like figure it out, right, But then you got

1110
00:57:55,000 --> 00:57:59,560
Speaker 3: like your dad and like, you know, like nothing, you know,

1111
00:58:00,200 --> 00:58:02,480
Speaker 3: the good cop, angel, you know, the devil, like you

1112
00:58:02,520 --> 00:58:04,160
Speaker 3: don't know what to do. And then I said, you

1113
00:58:04,240 --> 00:58:06,360
Speaker 3: know what, I did a little bit of this, and

1114
00:58:06,440 --> 00:58:08,400
Speaker 3: I did a little bit of that, and I was

1115
00:58:08,440 --> 00:58:10,360
Speaker 3: like and he was like, oh, good answer. I was like,

1116
00:58:10,760 --> 00:58:14,040
Speaker 3: you know, I did some videos. I did some you know,

1117
00:58:14,280 --> 00:58:17,000
Speaker 3: street marketing. I try to keep it really. He was like, Okay,

1118
00:58:17,040 --> 00:58:18,720
Speaker 3: I'll see what you're saying. And he's like, listen, you

1119
00:58:18,800 --> 00:58:20,880
Speaker 3: ever heard us a rock? I was like, oh, yeah,

1120
00:58:20,880 --> 00:58:22,600
Speaker 3: I've heard it. We were about to do this. He

1121
00:58:22,680 --> 00:58:24,480
Speaker 3: told me a little bit a he broke everything down.

1122
00:58:24,560 --> 00:58:26,960
Speaker 3: He was very animated. He was like getting up. I

1123
00:58:27,080 --> 00:58:28,960
Speaker 3: was like, ooh, I feel the energy. I feel a vibe.

1124
00:58:29,200 --> 00:58:30,880
Speaker 3: And he's like, Yo, you just got Yo. I'm telling

1125
00:58:30,920 --> 00:58:32,520
Speaker 3: you you got to get on this train. Like, Yo,

1126
00:58:32,560 --> 00:58:34,680
Speaker 3: you got some good ideas. Yo, you got to bring

1127
00:58:34,760 --> 00:58:37,160
Speaker 3: him over here. Let's let's rock and roll. Talk to deer.

1128
00:58:38,280 --> 00:58:40,640
Speaker 3: I was like, all right, cool. So like the next

1129
00:58:40,680 --> 00:58:43,720
Speaker 3: week I spoke the deer and then was like, Yo,

1130
00:58:44,200 --> 00:58:47,520
Speaker 3: bring you on. I was like, you know what, perfect timing.

1131
00:58:48,120 --> 00:58:51,720
Speaker 3: I'm ready to go. And I went on board. And

1132
00:58:53,000 --> 00:58:56,280
Speaker 3: two thousand and eight was like the real official, like

1133
00:58:56,320 --> 00:59:00,280
Speaker 3: we're gonna make this thing happen, and uh yeah, and

1134
00:59:00,400 --> 00:59:04,120
Speaker 3: I got on and I put some programs together. These

1135
00:59:04,160 --> 00:59:09,120
Speaker 3: are very key programs in anything that we've done. The

1136
00:59:09,240 --> 00:59:12,800
Speaker 3: number one key program was the Ambassador program. And the

1137
00:59:12,920 --> 00:59:15,840
Speaker 3: key about Ambassador is what I did with Hypnotic and

1138
00:59:16,800 --> 00:59:20,080
Speaker 3: I never wanted one company for us to give the

1139
00:59:20,160 --> 00:59:22,920
Speaker 3: marketing budget to one company and have them run the promotions.

1140
00:59:22,960 --> 00:59:25,040
Speaker 3: I mean there's companies out there now like Team and

1141
00:59:25,080 --> 00:59:27,960
Speaker 3: these other companies that like they just do the promotions

1142
00:59:28,000 --> 00:59:31,920
Speaker 3: for the company. But there's nobody that's living and breathing

1143
00:59:32,280 --> 00:59:35,080
Speaker 3: the brand. And when we were at Hypnotic, they were

1144
00:59:35,120 --> 00:59:37,400
Speaker 3: going to give our money to like one promotional company

1145
00:59:37,480 --> 00:59:39,240
Speaker 3: and then I would fly in and be with them.

1146
00:59:40,000 --> 00:59:42,160
Speaker 3: But I was like, I want somebody that lives and

1147
00:59:42,200 --> 00:59:44,960
Speaker 3: breathes the brand every day. I want someone who knows

1148
00:59:45,040 --> 00:59:48,960
Speaker 3: that Fab is doing a party of tonight, Meek Mills birthdays, tomorrow,

1149
00:59:50,040 --> 00:59:52,600
Speaker 3: the Nike releases at the Nike store. Like, I need

1150
00:59:52,760 --> 00:59:56,800
Speaker 3: that person that's in the market every day, breathing, living

1151
00:59:56,840 --> 00:59:59,040
Speaker 3: the brand. And that right there is what a real

1152
00:59:59,120 --> 01:00:02,080
Speaker 3: ambassador is about. Now. I did that with Hypnotic, and

1153
01:00:02,200 --> 01:00:03,960
Speaker 3: I was like, well, I'm gonna do it with We're

1154
01:00:03,960 --> 01:00:06,080
Speaker 3: gonna take that same blueprint and we're gonna bring it

1155
01:00:06,120 --> 01:00:08,000
Speaker 3: over here. We're gonna do it over here. And that

1156
01:00:08,160 --> 01:00:11,120
Speaker 3: was very key to the brand success. Not only that.

1157
01:00:11,280 --> 01:00:16,760
Speaker 3: One second part was doing a DJ program DJ program.

1158
01:00:16,840 --> 01:00:19,560
Speaker 3: I had Hypnotic, but I only had three DJs. You know,

1159
01:00:19,680 --> 01:00:25,640
Speaker 3: I had like S and S Clue of Big Tigger, right, yeah,

1160
01:00:25,960 --> 01:00:28,240
Speaker 3: he was saying, yeah, I had Big Tiger, I had

1161
01:00:28,280 --> 01:00:30,840
Speaker 3: Clue Tigger and Clue Tay. I was the first person

1162
01:00:30,960 --> 01:00:33,280
Speaker 3: we went to Hawaii together because we was doing like

1163
01:00:33,400 --> 01:00:36,920
Speaker 3: Hypnotic at the Naval base, baby, you know. But and

1164
01:00:36,960 --> 01:00:39,160
Speaker 3: then I had Camello and Puerto Rico when he first

1165
01:00:39,280 --> 01:00:42,920
Speaker 3: was coming up. But when we got over to Siraq,

1166
01:00:43,280 --> 01:00:45,320
Speaker 3: you know, Sean Press shout out to Sean Press. He

1167
01:00:46,080 --> 01:00:47,560
Speaker 3: was able to really because he had like a lot

1168
01:00:47,600 --> 01:00:49,720
Speaker 3: of DJs for the musical side of so he was

1169
01:00:49,800 --> 01:00:52,920
Speaker 3: able to put the program together to able to do

1170
01:00:53,040 --> 01:00:55,360
Speaker 3: it on the Sirox side. And that's when we had

1171
01:00:55,440 --> 01:00:58,840
Speaker 3: kind of like actually created the Sarraq Boys and the

1172
01:00:59,000 --> 01:01:02,160
Speaker 3: Iraq Boy's name. I will always still tell you it

1173
01:01:02,280 --> 01:01:05,000
Speaker 3: was a puff Daddy thing. But I think that I

1174
01:01:05,120 --> 01:01:07,120
Speaker 3: have to give just a little bit of credit to

1175
01:01:07,200 --> 01:01:12,400
Speaker 3: Terrence J for some odd reason, because yeah, man, because

1176
01:01:12,640 --> 01:01:14,080
Speaker 3: it was one he was on one on six and

1177
01:01:14,160 --> 01:01:15,920
Speaker 3: Park he was the young boy. He was rocking. And

1178
01:01:16,000 --> 01:01:18,360
Speaker 3: we was actually at the forty forty getting ready to

1179
01:01:18,360 --> 01:01:21,080
Speaker 3: do the Rock Boys video, and I was putting product

1180
01:01:21,120 --> 01:01:24,400
Speaker 3: placement in there and Puff Nas Jay and everybody was

1181
01:01:24,440 --> 01:01:26,720
Speaker 3: getting ready up in their rooms and this and that,

1182
01:01:26,840 --> 01:01:29,560
Speaker 3: and I was getting something for the guys, and I

1183
01:01:29,600 --> 01:01:32,320
Speaker 3: remember Terrence J walking in and he was like, yo,

1184
01:01:32,480 --> 01:01:34,760
Speaker 3: we're here, and you know, he slapped with father puff

1185
01:01:34,800 --> 01:01:36,440
Speaker 3: and this and that. He's like, yo, you know, you

1186
01:01:36,520 --> 01:01:38,640
Speaker 3: know we here man, you know rock boys is here, Yo,

1187
01:01:38,720 --> 01:01:39,560
Speaker 3: Nick we Sirocki.

1188
01:01:39,600 --> 01:01:40,160
Speaker 2: Oh oh come on.

1189
01:01:40,360 --> 01:01:42,200
Speaker 3: I remember I was giving him the bottle just to

1190
01:01:42,280 --> 01:01:43,800
Speaker 3: joke around and her It's like, you know it was

1191
01:01:43,840 --> 01:01:51,200
Speaker 3: a rock boys. Oh good, Yeah, that nigga. Puff was like, nah, Nigga,

1192
01:01:51,200 --> 01:01:53,120
Speaker 3: we all sir, rock boys and Puffa was like, na,

1193
01:01:53,240 --> 01:01:55,680
Speaker 3: we rock boys and we just was rocking with it.

1194
01:01:55,880 --> 01:01:58,400
Speaker 3: And then the next week, I mean that next week

1195
01:01:58,440 --> 01:01:59,840
Speaker 3: we had to come up with a name for the DJ,

1196
01:02:00,840 --> 01:02:05,520
Speaker 3: and beholds like yo, rock boys and there it was.

1197
01:02:05,640 --> 01:02:08,680
Speaker 2: So why did you choose the DJ? That's interesting? Why'd

1198
01:02:08,720 --> 01:02:11,400
Speaker 2: you choose the DJs? Because DJ's kind of get left

1199
01:02:11,480 --> 01:02:12,200
Speaker 2: looked over a lot.

1200
01:02:12,400 --> 01:02:14,280
Speaker 3: Yeah, because the DJ is very important.

1201
01:02:14,080 --> 01:02:14,640
Speaker 2: Very important.

1202
01:02:15,200 --> 01:02:18,360
Speaker 3: They went from breaking records and now listen. So I

1203
01:02:18,400 --> 01:02:22,440
Speaker 3: always say this, I utilized my bartenders as DJs when

1204
01:02:22,440 --> 01:02:24,160
Speaker 3: I was really was trying to break a brand at

1205
01:02:24,200 --> 01:02:28,120
Speaker 3: the bar. The bartender is going to tell you what

1206
01:02:28,320 --> 01:02:31,720
Speaker 3: to drink. Sometimes he will change you, sometimes he will

1207
01:02:31,760 --> 01:02:36,640
Speaker 3: influence you. Bartender is very important inside of the business

1208
01:02:36,680 --> 01:02:41,080
Speaker 3: of the bar. The DJ to me was very important

1209
01:02:41,720 --> 01:02:45,760
Speaker 3: at that time for the people to know what we

1210
01:02:45,840 --> 01:02:49,440
Speaker 3: were drinking tonight, what were listening to, what we dancing to,

1211
01:02:49,760 --> 01:02:52,400
Speaker 3: what we're rocking tonight. If you ain't got that rock

1212
01:02:52,480 --> 01:02:54,440
Speaker 3: in your part, if you ain't got that with that's

1213
01:02:54,440 --> 01:02:57,600
Speaker 3: the rock bart with rock boys. And it just kept

1214
01:02:57,680 --> 01:03:01,080
Speaker 3: going on. I mean, when you got people like Flex

1215
01:03:01,280 --> 01:03:08,440
Speaker 3: and Clue and Enough and Camillo Pro Style self just

1216
01:03:08,520 --> 01:03:11,800
Speaker 3: in New York Cologne, you're looking at almost five six

1217
01:03:11,960 --> 01:03:15,480
Speaker 3: nights of none stop in your ear in your face promotions.

1218
01:03:16,320 --> 01:03:18,200
Speaker 3: Then you go across the country up in Chicago and

1219
01:03:18,280 --> 01:03:21,080
Speaker 3: you got Ferris Ll. I mean, I l a fairly

1220
01:03:21,160 --> 01:03:25,400
Speaker 3: fell Atlanta drama like like we like, you know, like

1221
01:03:25,560 --> 01:03:28,760
Speaker 3: DC Quicksilver. We had them all the way across the board.

1222
01:03:29,320 --> 01:03:32,160
Speaker 3: And when whether whatever city you was at, it was

1223
01:03:32,200 --> 01:03:34,440
Speaker 3: like a stamp. We had a stamp on the Serac

1224
01:03:34,480 --> 01:03:37,160
Speaker 3: boys across the country. And then and then, and that's why,

1225
01:03:37,320 --> 01:03:40,160
Speaker 3: that's why when you said me earlier, was everybody in

1226
01:03:40,200 --> 01:03:42,600
Speaker 3: a rock boy. I mean, if a guy was in

1227
01:03:42,680 --> 01:03:45,920
Speaker 3: the club and he probably five six bars of hey, he's.

1228
01:03:46,520 --> 01:03:48,520
Speaker 2: Then people started calling themselves rock boys.

1229
01:03:49,080 --> 01:03:49,400
Speaker 3: They were.

1230
01:03:51,560 --> 01:03:56,200
Speaker 5: It's no promotion, they just yeah. Some of them became

1231
01:03:56,320 --> 01:03:58,720
Speaker 5: bad because we had to call from local market.

1232
01:03:58,840 --> 01:04:00,880
Speaker 3: Like one of us, a rock boy showed up and

1233
01:04:01,240 --> 01:04:03,640
Speaker 3: took two bottles and said he was a sack boy.

1234
01:04:04,240 --> 01:04:12,760
Speaker 3: There was nowhere and bridge for Connecticut. That wasn't me.

1235
01:04:13,200 --> 01:04:13,720
Speaker 3: We got DJ.

1236
01:04:15,400 --> 01:04:18,360
Speaker 2: So you said something that was interesting with the hypnotic

1237
01:04:18,480 --> 01:04:20,520
Speaker 2: that I just realized because I see, like even with

1238
01:04:20,640 --> 01:04:22,480
Speaker 2: fifty cent with his thing, that he's going to like

1239
01:04:22,560 --> 01:04:26,560
Speaker 2: different states. So when you roll out a liquor, it's

1240
01:04:26,680 --> 01:04:29,040
Speaker 2: like it's not it doesn't just go nationally like it

1241
01:04:29,120 --> 01:04:31,440
Speaker 2: has to go like different markets, like one market at

1242
01:04:31,480 --> 01:04:31,760
Speaker 2: a time.

1243
01:04:32,200 --> 01:04:33,920
Speaker 3: No, it can go nationally once you go with a

1244
01:04:34,320 --> 01:04:37,880
Speaker 3: national distributor, it'll go nationally once you go to it.

1245
01:04:37,960 --> 01:04:42,040
Speaker 3: Like so Diago of course has distributors all across the country.

1246
01:04:42,080 --> 01:04:44,840
Speaker 3: Once you know, when you were with Diago, it's it's

1247
01:04:44,920 --> 01:04:48,160
Speaker 3: flooded across all fifty states, you know, like that's how

1248
01:04:48,200 --> 01:04:50,320
Speaker 3: it is. You know, whether you were Southern Wind of

1249
01:04:50,400 --> 01:04:52,880
Speaker 3: Spirits or whether you were Empire or what you know

1250
01:04:53,360 --> 01:04:57,000
Speaker 3: with Young's market in l A like each each n

1251
01:04:57,080 --> 01:05:00,520
Speaker 3: DC down in DC, like each state has its own distributor.

1252
01:05:00,960 --> 01:05:04,120
Speaker 3: So once if I was to bring a brand tomorrow,

1253
01:05:04,160 --> 01:05:08,240
Speaker 3: and it's called evolution and Diadre got this new brand

1254
01:05:08,280 --> 01:05:10,880
Speaker 3: called Evolution. We're not going to do one state at

1255
01:05:10,920 --> 01:05:12,800
Speaker 3: the time. It's going to be actually be flooded out

1256
01:05:12,800 --> 01:05:14,160
Speaker 3: all all the way across the board. That's why you

1257
01:05:14,240 --> 01:05:16,080
Speaker 3: got to come up with a national plan, and you

1258
01:05:16,160 --> 01:05:18,800
Speaker 3: got to come up with a national marketing plan to

1259
01:05:18,920 --> 01:05:21,600
Speaker 3: make sure that you'll be able to, you know, move

1260
01:05:21,640 --> 01:05:25,040
Speaker 3: the product inside the states. So the first part right

1261
01:05:25,160 --> 01:05:28,120
Speaker 3: in eight when the rock takes off, that the plan

1262
01:05:28,360 --> 01:05:31,080
Speaker 3: was like we have the guy, right puff is the guy? Yeah?

1263
01:05:32,480 --> 01:05:34,720
Speaker 3: In my mind I'm thinking, like this guy is James Bond.

1264
01:05:35,160 --> 01:05:36,960
Speaker 3: Was that the vision? Like I seen him he was

1265
01:05:37,000 --> 01:05:41,400
Speaker 3: on jet skis, He's jumping out a helicopter. Yeah he was. Yeah,

1266
01:05:41,440 --> 01:05:46,360
Speaker 3: he he knew how to It's one thing about him

1267
01:05:46,440 --> 01:05:48,320
Speaker 3: is in being around him and working when I'm like

1268
01:05:48,360 --> 01:05:53,040
Speaker 3: you're you're very you're very on your toes. But he

1269
01:05:53,320 --> 01:05:55,280
Speaker 3: he always has a vision that you'll be like wow,

1270
01:05:55,480 --> 01:05:58,680
Speaker 3: like I can see what you're saying, like you know,

1271
01:05:58,880 --> 01:06:02,120
Speaker 3: like it's just it's it was really a really incredible

1272
01:06:02,160 --> 01:06:04,120
Speaker 3: time to be around a man like that. To be

1273
01:06:04,200 --> 01:06:06,880
Speaker 3: honest with you, like he motivated, He motivates you from

1274
01:06:06,920 --> 01:06:07,600
Speaker 3: every aspect.

1275
01:06:07,960 --> 01:06:08,080
Speaker 2: Right.

1276
01:06:09,360 --> 01:06:12,120
Speaker 3: But the plan was we wanted just to celebrate life

1277
01:06:13,040 --> 01:06:15,200
Speaker 3: and we wanted to have a celebration moment about it,

1278
01:06:15,640 --> 01:06:18,560
Speaker 3: and we wanted to be about life, about the celebratory

1279
01:06:18,680 --> 01:06:21,440
Speaker 3: side of it, Like no matter whether you know, if

1280
01:06:21,480 --> 01:06:23,560
Speaker 3: you if you lost your job, we're gonna celebrate because

1281
01:06:23,560 --> 01:06:25,560
Speaker 3: you don't get a new one. When you got a job,

1282
01:06:25,600 --> 01:06:27,400
Speaker 3: we're gonna celebrate because you got a job. Like it

1283
01:06:27,520 --> 01:06:30,200
Speaker 3: was just we're just trying to find bright moments within everybody.

1284
01:06:30,240 --> 01:06:32,320
Speaker 3: And even when it was just like a circle like

1285
01:06:32,360 --> 01:06:34,360
Speaker 3: we had did a campaign like circle, Like a step

1286
01:06:34,440 --> 01:06:36,720
Speaker 3: into the circle was like a step into the circle

1287
01:06:36,760 --> 01:06:39,800
Speaker 3: of friends and friendship and love and love your friends

1288
01:06:39,880 --> 01:06:42,080
Speaker 3: and hang out with your family more and and just

1289
01:06:42,280 --> 01:06:44,160
Speaker 3: you just try to figure out a lot of things

1290
01:06:44,200 --> 01:06:46,479
Speaker 3: that we wanted to come up with. But the most

1291
01:06:46,600 --> 01:06:50,040
Speaker 3: part about of it was mostly thing about it was

1292
01:06:50,040 --> 01:06:54,520
Speaker 3: about being celebrated and to celebrate life. And that that's

1293
01:06:54,600 --> 01:06:57,840
Speaker 3: what the main thing about the whole branding about Sarraq was.

1294
01:06:58,800 --> 01:07:01,440
Speaker 3: So how quick did the rock from WHOA I can

1295
01:07:01,480 --> 01:07:03,560
Speaker 3: tell you those numbers, they went quick. They went from

1296
01:07:03,640 --> 01:07:05,240
Speaker 3: like I mean, this was a brand that was out

1297
01:07:05,600 --> 01:07:07,960
Speaker 3: for five years between two thousand and two and two

1298
01:07:08,000 --> 01:07:12,960
Speaker 3: thousand and seven until you know, mister Combs basically took

1299
01:07:13,040 --> 01:07:17,680
Speaker 3: it over. Sixty thousand, sixty thousand case brand up for

1300
01:07:17,800 --> 01:07:22,080
Speaker 3: five years. Two when we got it, I think we

1301
01:07:22,320 --> 01:07:24,760
Speaker 3: I mean, we doubled the numbers in one year. So

1302
01:07:24,880 --> 01:07:27,080
Speaker 3: we did like we did from sixty to like one

1303
01:07:27,200 --> 01:07:30,600
Speaker 3: seventy in one year, and then yeah, one year, and

1304
01:07:30,640 --> 01:07:32,880
Speaker 3: then in two thousand and nine we really killed it

1305
01:07:32,960 --> 01:07:34,480
Speaker 3: because we came out with the flavors and the first

1306
01:07:34,520 --> 01:07:37,240
Speaker 3: flavors we came out was with Coconut and Red Verry.

1307
01:07:38,200 --> 01:07:41,200
Speaker 3: So two thousand and nine we really took the movement

1308
01:07:42,200 --> 01:07:44,960
Speaker 3: crazy because one, it was a good time because we

1309
01:07:45,080 --> 01:07:47,439
Speaker 3: was coming out with a Last Train of Paris, which

1310
01:07:47,520 --> 01:07:49,720
Speaker 3: was an album, and he was coming out with album.

1311
01:07:49,760 --> 01:07:53,080
Speaker 3: Good album, like very underrated. Yeah wow, yeah, good album.

1312
01:07:53,720 --> 01:07:55,160
Speaker 3: But we was like we was coming out with the

1313
01:07:55,240 --> 01:07:58,640
Speaker 3: album and we was doing album release in certain markets,

1314
01:07:58,720 --> 01:08:00,680
Speaker 3: and we were releasing the brand at the time, so

1315
01:08:01,240 --> 01:08:03,800
Speaker 3: it was very key. Timing is is very key in

1316
01:08:03,840 --> 01:08:05,720
Speaker 3: a lot of things. So we were coming out with

1317
01:08:05,800 --> 01:08:08,920
Speaker 3: the album and branding the brand and coming out with

1318
01:08:09,000 --> 01:08:12,520
Speaker 3: the Coconuts, the rock and the red Berry in certain states,

1319
01:08:13,360 --> 01:08:14,760
Speaker 3: it just everything was moving.

1320
01:08:15,920 --> 01:08:17,840
Speaker 4: Yeah, So the first three years, I think I read

1321
01:08:18,040 --> 01:08:21,880
Speaker 4: a million cases. Yeah, first three you with a million.

1322
01:08:23,960 --> 01:08:27,120
Speaker 3: Again? Did it again, so being a part of it.

1323
01:08:27,200 --> 01:08:30,920
Speaker 2: But so you do that and then so what's your

1324
01:08:31,000 --> 01:08:33,439
Speaker 2: vision now as far as like I know, you said,

1325
01:08:33,479 --> 01:08:38,000
Speaker 2: now you do your consultant. So yeah, you did it once,

1326
01:08:38,080 --> 01:08:41,120
Speaker 2: you did it twice. Like where do you see yourself

1327
01:08:41,160 --> 01:08:43,160
Speaker 2: in the in the in the spirits industry moving forward?

1328
01:08:43,439 --> 01:08:49,160
Speaker 3: I think I could do it again. I could do

1329
01:08:49,160 --> 01:08:52,720
Speaker 3: it again. But I think now is I'm at a

1330
01:08:52,760 --> 01:08:55,080
Speaker 3: point in my life where I can look back and

1331
01:08:55,160 --> 01:08:57,680
Speaker 3: reflect and and and be happy. And one of the

1332
01:08:57,760 --> 01:09:02,960
Speaker 3: things I can I can really be happy about is

1333
01:09:03,000 --> 01:09:05,680
Speaker 3: I had got a phone call the other day from

1334
01:09:05,720 --> 01:09:10,000
Speaker 3: a young lady that really gave, like really told me

1335
01:09:10,120 --> 01:09:14,799
Speaker 3: about working up under me. You know what she learned

1336
01:09:15,360 --> 01:09:18,000
Speaker 3: where she's at today would have never been there because

1337
01:09:18,040 --> 01:09:21,519
Speaker 3: of me. And then I look back at about eleven

1338
01:09:21,600 --> 01:09:24,599
Speaker 3: or twelve people right now withinside the business and inside

1339
01:09:24,640 --> 01:09:28,800
Speaker 3: the liquor industry right now with jobs that look back

1340
01:09:28,840 --> 01:09:31,720
Speaker 3: and say, I came up undernixt door. And if you

1341
01:09:31,840 --> 01:09:35,439
Speaker 3: can't point someone in a direction, and I always feel

1342
01:09:35,479 --> 01:09:38,679
Speaker 3: like you really look good when you can really point

1343
01:09:38,760 --> 01:09:41,519
Speaker 3: somebody to make money, Like I always feel like that, right,

1344
01:09:41,640 --> 01:09:44,439
Speaker 3: Like I feel good to know that I put certain

1345
01:09:44,479 --> 01:09:47,160
Speaker 3: people in good positions to really make some money and

1346
01:09:47,240 --> 01:09:49,880
Speaker 3: feed their families. You know. In my job now, I

1347
01:09:49,920 --> 01:09:55,680
Speaker 3: think is really educating the youth and understanding about hard work, dedication,

1348
01:09:55,880 --> 01:09:59,160
Speaker 3: and most importantly, it's like getting a lot of more youth,

1349
01:09:59,560 --> 01:10:02,280
Speaker 3: I mean more of us. I'm sorry with being Latin

1350
01:10:02,320 --> 01:10:06,960
Speaker 3: American and African American, as I said, my mother's Puerto Rican,

1351
01:10:07,000 --> 01:10:09,680
Speaker 3: in my father's book African American. So I'm both, I'm

1352
01:10:09,720 --> 01:10:13,240
Speaker 3: best of both for us, how I say, yeah, But

1353
01:10:13,320 --> 01:10:16,880
Speaker 3: I would say as educating them on the business of

1354
01:10:16,960 --> 01:10:19,040
Speaker 3: the wine and spirits business. You know, I had stayed

1355
01:10:19,040 --> 01:10:22,360
Speaker 3: it before. I've been in the game twenty years, making

1356
01:10:22,400 --> 01:10:24,960
Speaker 3: six figures for twenty years. There's so many good jobs

1357
01:10:25,000 --> 01:10:28,200
Speaker 3: withinside the wine and spirits business that people don't know about,

1358
01:10:28,520 --> 01:10:32,240
Speaker 3: whether it's marketing, whether it's advertising, whether it's public relations,

1359
01:10:32,600 --> 01:10:35,320
Speaker 3: whether it's salespeople, you know, Like you know, a girl

1360
01:10:35,400 --> 01:10:36,720
Speaker 3: told me the other day, and this is a good

1361
01:10:36,760 --> 01:10:41,800
Speaker 3: one too. She was a bartender at a strip club

1362
01:10:42,840 --> 01:10:49,120
Speaker 3: and I'm sorry, a gentleman's a gentleman's club. And she

1363
01:10:49,360 --> 01:10:52,519
Speaker 3: was really good at sales and she would say to me,

1364
01:10:52,680 --> 01:10:54,479
Speaker 3: you know, I wish I could blow this night life.

1365
01:10:54,520 --> 01:10:56,320
Speaker 3: One day and I said, you know what you are,

1366
01:10:57,360 --> 01:11:00,080
Speaker 3: and when you're really serious, you let me know. And

1367
01:11:00,320 --> 01:11:03,960
Speaker 3: I think a week later she was very serious. She

1368
01:11:04,120 --> 01:11:07,280
Speaker 3: asked me for advice. She put a blue suit on

1369
01:11:07,439 --> 01:11:10,800
Speaker 3: with her shirt. I told her what to wear. I

1370
01:11:10,920 --> 01:11:13,280
Speaker 3: told her what to say. She went for a job

1371
01:11:13,680 --> 01:11:17,040
Speaker 3: at a distributor, at a sales position. She got it.

1372
01:11:17,560 --> 01:11:20,880
Speaker 3: The reason why I'm telling the story is last two

1373
01:11:20,920 --> 01:11:23,040
Speaker 3: weeks ago she said, I wanted your address because I

1374
01:11:23,040 --> 01:11:25,920
Speaker 3: wanted to send you a gift. Because for a year

1375
01:11:25,960 --> 01:11:29,840
Speaker 3: and a half she's been doing really well. But this year,

1376
01:11:29,920 --> 01:11:33,280
Speaker 3: in twenty nineteen, she made Sales Girl of the Year.

1377
01:11:35,240 --> 01:11:38,120
Speaker 3: She changed her life from the night life of what

1378
01:11:38,240 --> 01:11:41,880
Speaker 3: she really didn't want to do and really became a saleswoman.

1379
01:11:41,960 --> 01:11:44,439
Speaker 3: And it's so happy and proud. But that made me

1380
01:11:44,560 --> 01:11:46,880
Speaker 3: feel proud because she was able to change your whole

1381
01:11:46,920 --> 01:11:49,400
Speaker 3: lifestyle and really, like you know, and she had a

1382
01:11:49,520 --> 01:11:52,280
Speaker 3: daughter and she's doing really well, and that's like a

1383
01:11:52,800 --> 01:11:55,280
Speaker 3: like that right there, you could change one person's life.

1384
01:11:55,320 --> 01:11:57,639
Speaker 3: Sometimes when I speak in front of kids, and if

1385
01:11:57,640 --> 01:12:00,439
Speaker 3: two kids come up to me, after it kick king

1386
01:12:00,520 --> 01:12:02,639
Speaker 3: to the other day and said, you really get paid

1387
01:12:02,680 --> 01:12:08,519
Speaker 3: the party, like yeah, but not but but you know,

1388
01:12:08,720 --> 01:12:13,000
Speaker 3: and but I always feel like, you know that that's

1389
01:12:13,080 --> 01:12:15,760
Speaker 3: my mission now because I'm no good without giving the

1390
01:12:15,800 --> 01:12:18,640
Speaker 3: knowledge that that what I was doing. One there it

1391
01:12:18,760 --> 01:12:20,559
Speaker 3: is and that's so that's where I'm in my life.

1392
01:12:20,560 --> 01:12:24,120
Speaker 3: I want to consult with from brands on down to

1393
01:12:24,600 --> 01:12:26,880
Speaker 3: the younger generation and and I want to and I

1394
01:12:26,960 --> 01:12:29,120
Speaker 3: want to speak. I want to do public speaking with

1395
01:12:29,320 --> 01:12:31,840
Speaker 3: inside of schools and and trying to educate them on

1396
01:12:32,000 --> 01:12:34,760
Speaker 3: jobs withinside the business. So how would they find those jobs?

1397
01:12:34,840 --> 01:12:37,160
Speaker 4: Right to the young lady, that's incredible that she did that,

1398
01:12:37,320 --> 01:12:39,920
Speaker 4: but she knew, yeah, she knew me. So how would

1399
01:12:40,160 --> 01:12:41,640
Speaker 4: the average person say, you know what I want to

1400
01:12:41,680 --> 01:12:42,599
Speaker 4: get in the spirits industry?

1401
01:12:43,920 --> 01:12:45,840
Speaker 3: You know, I'm looking lately and then a lot of

1402
01:12:45,840 --> 01:12:47,280
Speaker 3: people have been hitting me up. But it's it's a

1403
01:12:47,320 --> 01:12:48,640
Speaker 3: lot of people, like a lot of a lot of

1404
01:12:48,720 --> 01:12:51,000
Speaker 3: jobs like online now, like you know, you can go

1405
01:12:51,080 --> 01:12:54,519
Speaker 3: on d Augio's website, you can go on put over

1406
01:12:54,600 --> 01:12:59,560
Speaker 3: Cards website, which is another big look a brand. But

1407
01:12:59,680 --> 01:13:02,920
Speaker 3: you can on these websites and honestly, do you do

1408
01:13:03,040 --> 01:13:06,240
Speaker 3: your knowledge like a friend of mine went at liquor store,

1409
01:13:06,880 --> 01:13:10,960
Speaker 3: went in the back of a bottle, found where the

1410
01:13:11,040 --> 01:13:14,920
Speaker 3: bottle was being imported from, and wrote the company up

1411
01:13:14,960 --> 01:13:18,639
Speaker 3: in Connecticut and found the website to it and then

1412
01:13:18,760 --> 01:13:21,360
Speaker 3: found the hr person to it. Like people are really

1413
01:13:21,680 --> 01:13:23,760
Speaker 3: like knowing how to do that. They're hungry enough to

1414
01:13:23,800 --> 01:13:25,760
Speaker 3: do the work now, which is good and it's funny.

1415
01:13:25,920 --> 01:13:27,640
Speaker 3: I'm really only telling the story because he got the

1416
01:13:27,760 --> 01:13:31,320
Speaker 3: job's crazy, but yeah he got and there he's working

1417
01:13:31,360 --> 01:13:34,320
Speaker 3: in Connecticut right now. But but yeah, so that's that's

1418
01:13:34,439 --> 01:13:35,320
Speaker 3: that's where I'm at now.

1419
01:13:35,760 --> 01:13:36,200
Speaker 2: That's dope.

1420
01:13:36,280 --> 01:13:36,439
Speaker 3: Man.

1421
01:13:36,479 --> 01:13:38,920
Speaker 2: Well, thank you for joining us, man, I appreciate it.

1422
01:13:39,080 --> 01:13:41,880
Speaker 2: How can it? How can the people contact you? Can

1423
01:13:41,920 --> 01:13:42,560
Speaker 2: they contact you?

1424
01:13:42,760 --> 01:13:43,200
Speaker 4: Or yeah?

1425
01:13:43,240 --> 01:13:49,479
Speaker 3: Yeah, contact social Yeah, you can DM me. Listen, I

1426
01:13:49,600 --> 01:13:54,439
Speaker 3: answered everybody. My email is nixt Storm twenty nine at gmail.

1427
01:13:54,800 --> 01:13:57,880
Speaker 3: Can email me. But my I G is I am

1428
01:13:58,200 --> 01:14:01,760
Speaker 3: next Storm meaning content me or my manager. His name

1429
01:14:01,840 --> 01:14:07,679
Speaker 3: is ja Cool. His instagram I don't know. His instagram

1430
01:14:07,840 --> 01:14:11,320
Speaker 3: is Jake Cool Love. Yeah, d M him. He'll get me,

1431
01:14:11,439 --> 01:14:14,040
Speaker 3: you know, at any speaking engagements, you know whatever. You know,

1432
01:14:14,240 --> 01:14:17,439
Speaker 3: my manager's right there side to the town of Greenberg. Yeah,

1433
01:14:17,760 --> 01:14:23,479
Speaker 3: lovelands on for a little bit. We call him Stephen

1434
01:14:23,560 --> 01:14:23,800
Speaker 3: a j.

1435
01:14:26,640 --> 01:14:29,120
Speaker 2: That's a good one. That's actually a good one. That's

1436
01:14:29,160 --> 01:14:31,200
Speaker 2: a good one. Troy House housekeeping item.

1437
01:14:31,280 --> 01:14:31,479
Speaker 3: Yeah.

1438
01:14:31,520 --> 01:14:33,680
Speaker 4: Man, shout out to everybody on patreon dot com. We

1439
01:14:33,800 --> 01:14:35,880
Speaker 4: have hit one hundred on it. We had a goal

1440
01:14:35,960 --> 01:14:38,800
Speaker 4: to hit one hundred people and that's our proudc pay program.

1441
01:14:38,920 --> 01:14:40,639
Speaker 4: We hit one hundred. We got something special for those

1442
01:14:40,960 --> 01:14:42,720
Speaker 4: those people. Like we said on the site, we're gonna

1443
01:14:42,720 --> 01:14:45,280
Speaker 4: do something real special till five or six. Y'all also

1444
01:14:45,360 --> 01:14:47,519
Speaker 4: be on the lookout for that and keep supporting.

1445
01:14:47,560 --> 01:14:47,680
Speaker 1: Man.

1446
01:14:47,720 --> 01:14:48,519
Speaker 3: We have five tiers.

1447
01:14:48,680 --> 01:14:51,360
Speaker 4: We're actually gonna do some remodeling on our Patreon. We're

1448
01:14:51,360 --> 01:14:53,880
Speaker 4: gonna change some things up. But keep supporting that and

1449
01:14:54,080 --> 01:14:57,200
Speaker 4: everybody that's supporting the Merchre dot com. It is hoodie

1450
01:14:57,200 --> 01:14:58,840
Speaker 4: season here in New York, so it might be hoodie

1451
01:14:58,840 --> 01:15:01,720
Speaker 4: season on the East Coast. So our sweatshows are up there.

1452
01:15:02,080 --> 01:15:04,880
Speaker 4: We have their assets overliability Sweatshare. We're also going to

1453
01:15:04,920 --> 01:15:07,320
Speaker 4: have a hustle for your last name, and we're gonna

1454
01:15:07,320 --> 01:15:08,160
Speaker 4: have some new merge coming.

1455
01:15:08,240 --> 01:15:09,599
Speaker 3: Man. Shout out to all our.

1456
01:15:09,520 --> 01:15:11,479
Speaker 4: Earners, that is, you know, the people that follow an

1457
01:15:11,560 --> 01:15:16,640
Speaker 4: Allsia and support craziest community. And if you'll see you

1458
01:15:16,800 --> 01:15:20,000
Speaker 4: shall see Nick after this episode is what the earners

1459
01:15:20,000 --> 01:15:20,800
Speaker 4: are all about them.

1460
01:15:21,479 --> 01:15:23,639
Speaker 3: They are allsion of supporters.

1461
01:15:23,920 --> 01:15:26,000
Speaker 2: Shout out to them, Yeah, shout out to them for

1462
01:15:26,080 --> 01:15:29,160
Speaker 2: showing patreons the community. And that's it. Ah, see you

1463
01:15:29,240 --> 01:15:29,920
Speaker 2: guys next week.

1464
01:15:30,040 --> 01:15:35,040
Speaker 1: Peace, Peace, You just realized your business needed to hire

1465
01:15:35,120 --> 01:15:40,719
Speaker 1: someone yesterday. How can you find amazing candidates fast? Easy?

1466
01:15:41,240 --> 01:15:44,599
Speaker 1: Just use Indeed. Stop struggling to get your job posts

1467
01:15:44,600 --> 01:15:48,320
Speaker 1: seen on other job sites. With Indeed sponsored jobs, your

1468
01:15:48,400 --> 01:15:50,320
Speaker 1: post jumps to the top of the page for your

1469
01:15:50,400 --> 01:15:53,679
Speaker 1: relevant candidates, so you can reach the people you want faster.

1470
01:15:54,240 --> 01:15:58,000
Speaker 1: According to Indeed data, sponsored jobs posted directly on Indeed

1471
01:15:58,200 --> 01:16:01,920
Speaker 1: have forty five percent more applications than non sponsored jobs.

1472
01:16:02,320 --> 01:16:05,400
Speaker 1: Don't wait any longer, speed up your hiring right now

1473
01:16:05,600 --> 01:16:08,200
Speaker 1: with Indeed, and listeners of this show will get a

1474
01:16:08,280 --> 01:16:11,200
Speaker 1: seventy five dollars sponsored job credit to get your jobs

1475
01:16:11,280 --> 01:16:16,000
Speaker 1: more visibility at indeed dot com slash po d kat

1476
01:16:16,200 --> 01:16:20,080
Speaker 1: Z thirteen. Just go to Indeed dot com slash pod

1477
01:16:20,560 --> 01:16:24,400
Speaker 1: kat z thirteen right now and support our show by

1478
01:16:24,479 --> 01:16:27,360
Speaker 1: saying you heard about Indeed on this podcast. Terms and

1479
01:16:27,400 --> 01:16:30,680
Speaker 1: conditions apply. Hiring indeed, is all you need