1 00:00:00,320 --> 00:00:04,760 Speaker 1: From UFOs to psychic powers and government conspiracies. History is 2 00:00:04,840 --> 00:00:09,160 Speaker 1: riddled with unexplained events. You can turn back now or 3 00:00:09,280 --> 00:00:24,640 Speaker 1: learn the stuff they don't want you to know. Hello, 4 00:00:24,680 --> 00:00:26,880 Speaker 1: and welcome back to the show. My name is Matt 5 00:00:27,160 --> 00:00:30,880 Speaker 1: Randmamma ding Dong. Yeah, my name's no. They call me Ben. 6 00:00:31,000 --> 00:00:33,600 Speaker 1: You are you and you're the most important part of 7 00:00:33,640 --> 00:00:36,279 Speaker 1: this show. Thanks for dropping by two stuff that they 8 00:00:36,320 --> 00:00:38,640 Speaker 1: don't want you to know. It's really good to see you. 9 00:00:39,360 --> 00:00:41,199 Speaker 1: I'm really sorry about that, randol Emma day. I was 10 00:00:41,240 --> 00:00:44,400 Speaker 1: just trying something new. I was good. I was talking. 11 00:00:44,800 --> 00:00:47,760 Speaker 1: I was talking to to him or her that is listening. 12 00:00:48,760 --> 00:00:51,120 Speaker 1: Come on, oh my bad to all of them, wait, 13 00:00:51,120 --> 00:00:53,920 Speaker 1: look at me and making it all about me. You've 14 00:00:53,920 --> 00:00:56,440 Speaker 1: got a song in your heart. My friends, hut it out. 15 00:00:57,520 --> 00:01:02,080 Speaker 1: We are we are asked. We contain multitudes, according to 16 00:01:02,120 --> 00:01:05,720 Speaker 1: Walt Whitman, and we're not any of us a single 17 00:01:06,040 --> 00:01:10,160 Speaker 1: solitary thing. But due to the nature of today's episode, 18 00:01:10,360 --> 00:01:13,080 Speaker 1: we do want to establish at the beginning that we 19 00:01:13,160 --> 00:01:17,160 Speaker 1: are not doctors. This is true. No, m d here 20 00:01:17,280 --> 00:01:21,640 Speaker 1: at least know any I'm not a physician's assistant, not 21 00:01:21,760 --> 00:01:25,000 Speaker 1: in our end. Uh yeah, well I guess we should 22 00:01:25,040 --> 00:01:30,399 Speaker 1: amend that because your KNOWL is a music doctor. I'm 23 00:01:30,400 --> 00:01:33,479 Speaker 1: a doctor of funk. Yeah, and that's not even true, 24 00:01:33,560 --> 00:01:36,839 Speaker 1: and that's a MAT's a love doctor, doctor of love. Well, 25 00:01:36,840 --> 00:01:41,400 Speaker 1: you know we're gonna leave it there, man, But seriously, 26 00:01:41,480 --> 00:01:45,160 Speaker 1: this is not medical advice. This is, however, a pretty 27 00:01:45,160 --> 00:01:50,040 Speaker 1: scary story, and it starts off so sweetly. Today we're 28 00:01:50,040 --> 00:01:52,640 Speaker 1: talking about sugar. We're gonna tell it to you completely. 29 00:01:54,840 --> 00:01:58,720 Speaker 1: So maybe we could talk about some of our personal experiences. 30 00:01:58,760 --> 00:02:02,840 Speaker 1: Are you guys fans of eats sweet things? I used 31 00:02:02,840 --> 00:02:06,200 Speaker 1: to be much more so, but in my cantankerous old age, 32 00:02:06,360 --> 00:02:10,040 Speaker 1: I feel like I have sort of soured to the sweet. 33 00:02:10,240 --> 00:02:12,760 Speaker 1: I'm much more of a savory guy. Back before my 34 00:02:12,800 --> 00:02:16,040 Speaker 1: house stuff works days, mountain dew was my lifeblood with 35 00:02:16,120 --> 00:02:19,959 Speaker 1: the monster days after that, right, uh yeah, monster without sugar. Though, 36 00:02:20,080 --> 00:02:22,840 Speaker 1: I've never been a sugary energy drink person, but the 37 00:02:22,960 --> 00:02:26,959 Speaker 1: mountain dew, my god, I don't. I don't particularly eat 38 00:02:27,040 --> 00:02:28,880 Speaker 1: sweet things. I used to love soda. That was the 39 00:02:28,880 --> 00:02:33,800 Speaker 1: one exception, and the I'm sure my dentist is grateful 40 00:02:33,840 --> 00:02:36,440 Speaker 1: for that. But the the one thing that I always 41 00:02:36,480 --> 00:02:40,799 Speaker 1: found weird in social situations is if someone offers you 42 00:02:41,120 --> 00:02:43,960 Speaker 1: a piece of cake because it's somebody else's birthday, you're 43 00:02:44,040 --> 00:02:47,240 Speaker 1: kind of obligated to at least take a piece. And 44 00:02:47,800 --> 00:02:49,880 Speaker 1: that would be the only time to have his sweet 45 00:02:49,919 --> 00:02:53,200 Speaker 1: because people were with the soft rules of society obligating 46 00:02:53,240 --> 00:02:54,680 Speaker 1: me to do it. You know, I just said all 47 00:02:54,720 --> 00:02:56,400 Speaker 1: that stuff, and last night I was at a farmer's 48 00:02:56,480 --> 00:03:00,480 Speaker 1: market and bought a big old piece of Jeremy sue. Yeah. 49 00:03:00,560 --> 00:03:02,640 Speaker 1: That's mostly coffee, though, see every once in a while, 50 00:03:04,240 --> 00:03:08,000 Speaker 1: mostly coffee. You gotta reward yourself, I feel. I feel 51 00:03:08,000 --> 00:03:11,560 Speaker 1: that every once in a while. Yeah. And so we 52 00:03:11,800 --> 00:03:15,400 Speaker 1: all in the United States and abroad, we all continually 53 00:03:15,480 --> 00:03:18,480 Speaker 1: run into sweet things, right, and the basis of those 54 00:03:18,480 --> 00:03:22,720 Speaker 1: sweet things most of the time is sugar. But what 55 00:03:22,960 --> 00:03:27,200 Speaker 1: is sugar? Why? It's a simple carbohydrate, Ben, It's responsible 56 00:03:27,240 --> 00:03:29,760 Speaker 1: for that sweet taste in all those foods that you 57 00:03:29,919 --> 00:03:33,760 Speaker 1: daily beloved. Why is it called a carbohydrate, Matt, Well, simple, 58 00:03:34,160 --> 00:03:40,480 Speaker 1: it's because it's got a carbon, hydrogen, and oxygen. Well, 59 00:03:40,520 --> 00:03:43,240 Speaker 1: it's like it's like in terms of calories. So one 60 00:03:43,320 --> 00:03:46,800 Speaker 1: teaspoon of white sugar has about sixteen calories, about four 61 00:03:46,880 --> 00:03:50,040 Speaker 1: per gram, and it gives you that quick boom, that snap, 62 00:03:51,280 --> 00:03:53,960 Speaker 1: that snap crack, that rama Lama ding dog, that Ramo 63 00:03:54,040 --> 00:03:59,040 Speaker 1: Lama ding dogs. It worked. Uh. It gives you that 64 00:03:59,160 --> 00:04:01,640 Speaker 1: quick dose of inner g so your body can process 65 00:04:01,720 --> 00:04:05,680 Speaker 1: in your body process it faster than complex carbohydrates or proteins. 66 00:04:06,200 --> 00:04:10,000 Speaker 1: But friends and neighbors be aware if you eat too 67 00:04:10,080 --> 00:04:12,880 Speaker 1: much sugar, the excess energy may be stored as fat. 68 00:04:13,480 --> 00:04:17,440 Speaker 1: Remember that part because it's very important later. But sugar 69 00:04:17,520 --> 00:04:21,920 Speaker 1: isn't just a sweetener, right, It's also a super useful preservative. So, 70 00:04:22,080 --> 00:04:26,560 Speaker 1: for example, sugar helps to hinder the growth of bacteria 71 00:04:26,760 --> 00:04:29,680 Speaker 1: in jam um. It can also be used as a 72 00:04:29,800 --> 00:04:33,599 Speaker 1: bulking agent or an additive to food that gives certain 73 00:04:33,680 --> 00:04:37,479 Speaker 1: kinds of textures um, and sometimes even it's added to 74 00:04:37,560 --> 00:04:42,320 Speaker 1: accelerate fermentation or to change the boiling or freezing point 75 00:04:42,440 --> 00:04:46,880 Speaker 1: of a particular dish. You want to talk about fermentation. Uh, 76 00:04:47,040 --> 00:04:50,080 Speaker 1: we gotta get into beer really fast. I had no 77 00:04:50,120 --> 00:04:52,960 Speaker 1: idea how much sugar was in beer. Oh yeah, yeah, 78 00:04:53,120 --> 00:04:55,279 Speaker 1: until i I've really got into I p A s 79 00:04:55,279 --> 00:04:58,200 Speaker 1: for a little bit there. And there was a list 80 00:04:58,240 --> 00:05:01,240 Speaker 1: that came out in I think twenty three team maybe 81 00:05:01,680 --> 00:05:06,200 Speaker 1: that was looking at specifically the big Foot Sierra Nevada beer, 82 00:05:06,560 --> 00:05:09,200 Speaker 1: which was one of my favorites. And the thing, it 83 00:05:09,320 --> 00:05:11,960 Speaker 1: was like eating a slice of cake every every beer 84 00:05:12,000 --> 00:05:17,080 Speaker 1: you had. That's true. Even the beer that is advertised 85 00:05:17,080 --> 00:05:20,039 Speaker 1: as light will have a higher high have a level 86 00:05:20,120 --> 00:05:22,840 Speaker 1: of sugar involved. That might surprise people, because that's how 87 00:05:22,839 --> 00:05:27,000 Speaker 1: you make it right, right fermentation. So when we hear 88 00:05:27,000 --> 00:05:32,720 Speaker 1: the word sugar, most of us probably think of table sugar. 89 00:05:32,800 --> 00:05:36,880 Speaker 1: You know that white stuff. Yeah, yeah, the crystalline, insanely 90 00:05:36,920 --> 00:05:39,640 Speaker 1: sweet thing we buy a grocery stores. But the truth 91 00:05:39,680 --> 00:05:42,400 Speaker 1: is there are multiple kinds of sugars. We have a 92 00:05:42,440 --> 00:05:45,880 Speaker 1: couple of examples here too. Fruittoast. The stuff is found 93 00:05:45,960 --> 00:05:47,960 Speaker 1: in all kinds of fruits. You can find it in 94 00:05:48,040 --> 00:05:52,239 Speaker 1: honey as well. My personal favorite galactose because it sounds 95 00:05:52,279 --> 00:05:55,359 Speaker 1: like it comes from space, and that's actually found in 96 00:05:56,000 --> 00:05:59,640 Speaker 1: milk and also dairy products. And then there's good old glucoast, 97 00:05:59,680 --> 00:06:03,120 Speaker 1: which find it honey, fruits and vegetables. It is a 98 00:06:03,160 --> 00:06:06,480 Speaker 1: good friend of fructose, that old glucose. You also got 99 00:06:06,520 --> 00:06:10,240 Speaker 1: lactose again coming from milks. You can also find or 100 00:06:10,279 --> 00:06:13,360 Speaker 1: you can also make this from glucose and galactose, which 101 00:06:13,400 --> 00:06:18,440 Speaker 1: is fun. Then you have maltose or maltos found in 102 00:06:18,520 --> 00:06:22,400 Speaker 1: barley malt sucrose, which is made up of glucose and 103 00:06:22,440 --> 00:06:26,919 Speaker 1: fructos and found in plants, and the last, but not least, 104 00:06:26,960 --> 00:06:31,000 Speaker 1: the absolute best, zilos found in wood or straw. Why 105 00:06:31,000 --> 00:06:34,800 Speaker 1: do you like that one? Because it's zilos. It's not 106 00:06:34,880 --> 00:06:37,040 Speaker 1: like a transformer or something. Yeah, why are you a 107 00:06:37,120 --> 00:06:45,320 Speaker 1: zilos supremacist? Now? Yes? Besides, besides beets and sugarcane, sugar 108 00:06:45,360 --> 00:06:47,760 Speaker 1: can also be derived from honey and a lot of 109 00:06:47,760 --> 00:06:50,840 Speaker 1: fruits like dates or coconuts, uh, and tree SAPs can 110 00:06:50,880 --> 00:06:54,680 Speaker 1: also be sources of sugar. And this table sugar stuff, 111 00:06:54,880 --> 00:06:58,240 Speaker 1: let's just call it grocery stores sugar. Uh, it's it's 112 00:06:58,279 --> 00:07:01,080 Speaker 1: called sucrose, and it comes from sugar beets or sugar cane, 113 00:07:01,279 --> 00:07:04,320 Speaker 1: and sucros appears and all these other plants too, along 114 00:07:04,360 --> 00:07:06,240 Speaker 1: with some of the other people you heard from our 115 00:07:06,279 --> 00:07:09,440 Speaker 1: greatest hits just a second ago. Glucose and fructos, and 116 00:07:09,520 --> 00:07:12,960 Speaker 1: it's actually in every plant since sugar and oxygen or 117 00:07:12,960 --> 00:07:18,080 Speaker 1: products of photosynthesis. But unlike sugar beets and sugarcane, a 118 00:07:18,160 --> 00:07:21,960 Speaker 1: lot of other plants don't produce sucros in a large 119 00:07:22,040 --> 00:07:25,320 Speaker 1: enough quantity to harvest, so it's more like a trace. 120 00:07:25,800 --> 00:07:29,200 Speaker 1: So the sugar we're going to discuss today is mostly 121 00:07:29,240 --> 00:07:32,000 Speaker 1: going to be derived from those sugar beets and that 122 00:07:32,080 --> 00:07:34,600 Speaker 1: sugar cane, which is probably the one you may have 123 00:07:34,640 --> 00:07:37,480 Speaker 1: heard of the most. That's when I think of sugar, 124 00:07:37,520 --> 00:07:40,480 Speaker 1: I think of sugar cane. Um, And I'm not really 125 00:07:40,520 --> 00:07:42,680 Speaker 1: sure why. I don't know what pop culture reference taught 126 00:07:42,680 --> 00:07:44,640 Speaker 1: me about sugar cane as a kid. Well, there's a 127 00:07:44,760 --> 00:07:48,920 Speaker 1: sonic youth song called sugar cane. Maybe lack of sugar cane. 128 00:07:49,800 --> 00:07:54,240 Speaker 1: I'm standing in the rain, very nice, so so thank 129 00:07:54,280 --> 00:07:58,640 Speaker 1: you know. Um. So, these sugar beets are grown throughout 130 00:07:58,880 --> 00:08:01,400 Speaker 1: the world, in Europe, Asia, the Middle East, parts of 131 00:08:01,400 --> 00:08:05,000 Speaker 1: North Africa, and South America. Than sugarcane, on the other hand, 132 00:08:05,520 --> 00:08:08,560 Speaker 1: you need a tropical climate, you need semi tropical climates, 133 00:08:08,640 --> 00:08:11,520 Speaker 1: something that's nice and warm and wet, and it's grown 134 00:08:11,560 --> 00:08:15,320 Speaker 1: in the southern United States, South America, Africa, South Asia, 135 00:08:15,360 --> 00:08:18,760 Speaker 1: and also the South Pacific. Hold on, hold on, okay, 136 00:08:18,880 --> 00:08:21,080 Speaker 1: let's stop this train for one second. We would be 137 00:08:21,160 --> 00:08:24,960 Speaker 1: remiss if we didn't mention something that I know you're 138 00:08:25,120 --> 00:08:30,920 Speaker 1: thinking about already. Ladies, and gentlemen. High fructose corn syrup HFCs, 139 00:08:31,520 --> 00:08:35,640 Speaker 1: as its name applies. This stuff comes from corn spoiler, 140 00:08:36,080 --> 00:08:40,079 Speaker 1: not sugarcane or beats. Was creating the nineteen sixties and 141 00:08:40,120 --> 00:08:44,200 Speaker 1: it's an additive now found in so many processed foods, 142 00:08:44,240 --> 00:08:47,800 Speaker 1: including a boatload of sodas. It's become popular for food 143 00:08:47,840 --> 00:08:51,240 Speaker 1: manufacturers because it's cheaper than the table sugar. It's also 144 00:08:51,320 --> 00:08:55,720 Speaker 1: pretty controversial because people believe it contributes to obesity and 145 00:08:55,720 --> 00:09:00,120 Speaker 1: that the body treats this mix of this specific of 146 00:09:00,120 --> 00:09:04,880 Speaker 1: fructose mix differently. So yeah, yeah, and you'll hear are 147 00:09:05,000 --> 00:09:07,280 Speaker 1: all kinds of stuff about it. If you go to 148 00:09:07,840 --> 00:09:11,120 Speaker 1: the sugar lobby, they're going to tell you that it's 149 00:09:11,200 --> 00:09:16,320 Speaker 1: essentially glucose with a little more fructose than regular corn syrup. Yeah. 150 00:09:16,480 --> 00:09:21,760 Speaker 1: I think the mixes like fifty five uh fructose to 151 00:09:23,520 --> 00:09:26,520 Speaker 1: glucose something like that, and then regular corn syrups almost 152 00:09:26,520 --> 00:09:30,080 Speaker 1: all glucose. Right, Yeah, it's not when they say, hi, 153 00:09:30,200 --> 00:09:34,360 Speaker 1: they just need more than half exactly. So we have 154 00:09:34,440 --> 00:09:37,679 Speaker 1: all we have this wealth of sugars, its wealth of 155 00:09:37,720 --> 00:09:41,400 Speaker 1: sweet opportunities. How much do we eat in the US? 156 00:09:41,440 --> 00:09:44,400 Speaker 1: Funny you should ask that I have a stat right, 157 00:09:44,400 --> 00:09:47,640 Speaker 1: here in front of me. The per capita consumption of 158 00:09:47,720 --> 00:09:52,280 Speaker 1: refined sugar in the United States of America has swung 159 00:09:52,400 --> 00:09:57,040 Speaker 1: between twenty seven and forty six kilograms sixty and a 160 00:09:57,160 --> 00:10:01,040 Speaker 1: hundred and one pounds, respectively in the last forty years. 161 00:10:01,760 --> 00:10:06,680 Speaker 1: According to data from the United States, and eight, people 162 00:10:07,200 --> 00:10:13,200 Speaker 1: were consuming over sixty pounds of added sugar per year. 163 00:10:13,559 --> 00:10:16,360 Speaker 1: And this does not include fruit juices, which as we know, 164 00:10:16,760 --> 00:10:20,760 Speaker 1: contains its own. Yeah, and today the US is the 165 00:10:20,840 --> 00:10:24,920 Speaker 1: number one sugar consumer. And these recent statistics, just to 166 00:10:24,960 --> 00:10:27,720 Speaker 1: give a sense of perspective over time, indicate that the 167 00:10:27,760 --> 00:10:30,720 Speaker 1: average person consumes about a hundred and twenty six point 168 00:10:30,760 --> 00:10:34,800 Speaker 1: four grams daily. Uh. This can fluctuate over time, and 169 00:10:34,800 --> 00:10:37,640 Speaker 1: we should probably make a note about the danger of averages. 170 00:10:38,360 --> 00:10:41,319 Speaker 1: This country is huge. It's we're talking about a population 171 00:10:41,520 --> 00:10:47,960 Speaker 1: of almost three hundred and twenty million people, uh, three 172 00:10:48,400 --> 00:10:54,040 Speaker 1: eighteen point nine as. But when we have a sample 173 00:10:54,120 --> 00:10:57,880 Speaker 1: size that large, what that means is depend on the 174 00:10:57,880 --> 00:11:00,760 Speaker 1: methodology of this average. That means it could be someone 175 00:11:00,840 --> 00:11:05,280 Speaker 1: who just somehow eats a negligible amount of sugar all year, 176 00:11:05,559 --> 00:11:09,360 Speaker 1: and maybe someone who eats six times the daily dosage 177 00:11:09,520 --> 00:11:12,280 Speaker 1: every single day. You know, yeah, because if if we 178 00:11:12,360 --> 00:11:15,120 Speaker 1: look at the caloric intake of a hundred and twenty 179 00:11:15,160 --> 00:11:18,680 Speaker 1: six point four grams of sugar, it's roughly five hundred 180 00:11:18,679 --> 00:11:20,880 Speaker 1: and five. I mean, this is gonna be a little off. 181 00:11:20,920 --> 00:11:24,800 Speaker 1: Let's say over five hundred calories per day of just sugar. 182 00:11:25,360 --> 00:11:28,719 Speaker 1: It's crazy, man. And you can find some great statistics 183 00:11:28,840 --> 00:11:32,440 Speaker 1: on sugar consumption in the US as well as sugar 184 00:11:32,520 --> 00:11:35,480 Speaker 1: consumption in the rest of the world. So if we 185 00:11:35,520 --> 00:11:37,880 Speaker 1: take that other number, a hundred and twenty six point 186 00:11:37,880 --> 00:11:41,360 Speaker 1: four grams per day in the United States, the next 187 00:11:41,440 --> 00:11:44,000 Speaker 1: runner up would be Germany with a hundred and two 188 00:11:44,080 --> 00:11:47,560 Speaker 1: point nine grams, so still still pretty high up there. 189 00:11:48,000 --> 00:11:52,520 Speaker 1: And then if we go down to the bottom, uh, 190 00:11:52,600 --> 00:11:55,640 Speaker 1: in India, for instance, people will have only five point 191 00:11:55,640 --> 00:11:59,200 Speaker 1: one grams of sugar per day. So there's a lot 192 00:11:59,240 --> 00:12:05,199 Speaker 1: of variants here across across the world. But when you 193 00:12:05,280 --> 00:12:08,640 Speaker 1: get closer, closer to the twist here, how much should 194 00:12:08,720 --> 00:12:14,360 Speaker 1: we eat? Great question? Well, the World Health Organization has 195 00:12:14,400 --> 00:12:18,240 Speaker 1: some opinions. Uh. They recommend that you have less than 196 00:12:18,280 --> 00:12:21,240 Speaker 1: ten percent of your total energy intake from free sugars. 197 00:12:21,400 --> 00:12:25,120 Speaker 1: It's the equivalent to about fifty grams around twelve level 198 00:12:25,280 --> 00:12:28,520 Speaker 1: teaspoons for a person of healthy body weight consuming about 199 00:12:28,600 --> 00:12:32,360 Speaker 1: two thousand calories a day, but ideally it should be 200 00:12:32,440 --> 00:12:36,719 Speaker 1: less than five and you have additional health benefits. This 201 00:12:36,840 --> 00:12:39,360 Speaker 1: is tricky because a lot of stuff that you don't 202 00:12:39,400 --> 00:12:41,800 Speaker 1: think would have a lot of sugar in it is 203 00:12:41,880 --> 00:12:51,840 Speaker 1: just inundated with this. And fifty grams yes a day. Yes, 204 00:12:53,320 --> 00:12:57,400 Speaker 1: that's like a pile. That's like a massive mountain of sugar. 205 00:12:57,480 --> 00:13:01,000 Speaker 1: If you think about it visually, yeah, it is, But 206 00:13:01,120 --> 00:13:04,840 Speaker 1: then you think about how much we're actually eating. Six 207 00:13:05,120 --> 00:13:09,640 Speaker 1: is the average grahams. I mean, that's it's insane, probably 208 00:13:09,720 --> 00:13:12,560 Speaker 1: largely because if it's maybe it's preservative qualities. So like 209 00:13:12,600 --> 00:13:15,199 Speaker 1: if you like microwave meals, for example, it's got sugar 210 00:13:15,200 --> 00:13:17,520 Speaker 1: in it because and you wouldn't think that my lasagna 211 00:13:17,559 --> 00:13:19,280 Speaker 1: would have sugar in it, but it's in there because 212 00:13:19,280 --> 00:13:22,280 Speaker 1: it's helping to preserve the frozen food. Well. Yeah, and 213 00:13:22,280 --> 00:13:24,920 Speaker 1: and specifically the who was talking about free sugars here, 214 00:13:25,080 --> 00:13:27,520 Speaker 1: that phrase free sugars is very important. We're not talking 215 00:13:27,520 --> 00:13:29,600 Speaker 1: about fruits, We're not talking at anything that has naturally 216 00:13:29,600 --> 00:13:33,360 Speaker 1: occurring sugars. Um it's sugars that's added in a production 217 00:13:33,640 --> 00:13:37,319 Speaker 1: right right, added the food or drinks by the manufacturer 218 00:13:37,960 --> 00:13:41,679 Speaker 1: or the cook, or even the consumer, because you know, 219 00:13:42,679 --> 00:13:44,480 Speaker 1: to each their own when it comes to eating habits, 220 00:13:44,480 --> 00:13:46,280 Speaker 1: a lot of people will just pour sugar and stuff. 221 00:13:46,320 --> 00:13:48,760 Speaker 1: I'm sure you gotta take that coffee, black man. It's 222 00:13:48,800 --> 00:13:52,200 Speaker 1: the only way. Yes. According to the American Heart Association, 223 00:13:52,240 --> 00:13:55,360 Speaker 1: a maximumount of added sugars you should eat per day 224 00:13:55,679 --> 00:13:58,559 Speaker 1: are for men, a d and fifty calories per day. 225 00:13:58,600 --> 00:14:02,679 Speaker 1: That's thirty seven point five grams or nine teaspoons. Okay, 226 00:14:02,880 --> 00:14:05,040 Speaker 1: not too bad. For women, it's a hundred calories per 227 00:14:05,120 --> 00:14:09,559 Speaker 1: day or five grams six teaspoons. We've been talking about 228 00:14:09,559 --> 00:14:12,360 Speaker 1: a lot of numbers here, so let's put all these 229 00:14:12,400 --> 00:14:14,840 Speaker 1: numbers into perspective. And all I love that you pointed 230 00:14:14,840 --> 00:14:17,240 Speaker 1: out that is a pile if you imagine it visually. 231 00:14:17,720 --> 00:14:22,200 Speaker 1: So one twelve ounce can of coke Coca Cola, for instance, 232 00:14:22,400 --> 00:14:25,880 Speaker 1: contains a hundred and forty calories from sugar. A regular 233 00:14:26,320 --> 00:14:29,600 Speaker 1: Snickers bar, regular size contains a hundred and twenty calories 234 00:14:29,600 --> 00:14:35,640 Speaker 1: from sugar. God, so one soda a day if you're 235 00:14:35,800 --> 00:14:39,880 Speaker 1: a dude, according to the American Heart Association, already put 236 00:14:39,960 --> 00:14:44,640 Speaker 1: you like close to your limit. That's so upsetting to me. 237 00:14:45,000 --> 00:14:47,360 Speaker 1: I think, you know what. I think. That's why after 238 00:14:47,400 --> 00:14:51,200 Speaker 1: working here, I stopped drinking sugary sodas. Yeah, that was 239 00:14:51,240 --> 00:14:53,520 Speaker 1: a big deal for me. Um. I just switched to 240 00:14:54,240 --> 00:14:58,440 Speaker 1: uh soda water like Lacroix or sam Pella Greena or whatever, 241 00:14:58,880 --> 00:15:04,000 Speaker 1: and um satisfied my craving for the bubbles. I really 242 00:15:04,000 --> 00:15:06,960 Speaker 1: like the bubbles. I find it very refreshing. But I 243 00:15:07,480 --> 00:15:10,560 Speaker 1: just literally don't drink soda ever. Maybe I rarely go 244 00:15:10,640 --> 00:15:12,640 Speaker 1: to a fast food restaurant. I might get a coke 245 00:15:13,320 --> 00:15:17,000 Speaker 1: with my fries and mom burger, but I mean maybe 246 00:15:17,800 --> 00:15:20,880 Speaker 1: twice a month. Yeah, I also used to drink it 247 00:15:20,960 --> 00:15:24,920 Speaker 1: quite frequently. But I'm I'm glad that I'm I had 248 00:15:24,920 --> 00:15:28,240 Speaker 1: an amicable breakup with soda. We're still friends, you know, 249 00:15:28,880 --> 00:15:31,120 Speaker 1: we might might hang out once a month or something, 250 00:15:31,200 --> 00:15:34,960 Speaker 1: but we're not gonna live together anymore. Yeah, I've got 251 00:15:34,960 --> 00:15:39,920 Speaker 1: a really bad relationship with aspart team. Now all the 252 00:15:39,920 --> 00:15:45,320 Speaker 1: other the weird one. What is it's uh zylatl zilatol. Yes, though, 253 00:15:45,480 --> 00:15:49,720 Speaker 1: and this is without even touching on artificial sweeteners. We 254 00:15:49,720 --> 00:15:52,440 Speaker 1: want to give you these numbers just from these various 255 00:15:52,440 --> 00:15:55,200 Speaker 1: types of sugar, not even counting artificial sweeteners. And I'm 256 00:15:55,200 --> 00:15:58,240 Speaker 1: glad you're pointed that out, Matt, because we want to 257 00:15:58,280 --> 00:16:01,720 Speaker 1: paint the picture of just how popular this substance is, 258 00:16:02,200 --> 00:16:07,040 Speaker 1: how um, how much it permeates the the food market, 259 00:16:07,520 --> 00:16:09,920 Speaker 1: especially in the US, but in other places as well. 260 00:16:09,920 --> 00:16:12,080 Speaker 1: How do we get to the place that we are currently, 261 00:16:12,960 --> 00:16:15,760 Speaker 1: So glad you asked, and we're going to talk about 262 00:16:15,800 --> 00:16:26,400 Speaker 1: that right after a quick word from our sponsor. Once 263 00:16:26,520 --> 00:16:30,800 Speaker 1: upon a time, more than five thousand years ago, Polynesians 264 00:16:30,920 --> 00:16:34,800 Speaker 1: used sugarcane as a sweetener, and the substance eventually made 265 00:16:34,800 --> 00:16:38,520 Speaker 1: it to India, and from India it spread westward, aided 266 00:16:38,560 --> 00:16:42,320 Speaker 1: by pillaging and trade that came with the conquest of 267 00:16:42,760 --> 00:16:46,880 Speaker 1: Darius the Persian Emperor and Alexander the Great, who overthrew 268 00:16:46,960 --> 00:16:49,840 Speaker 1: the Persian Empire and who, by the way, died when 269 00:16:49,840 --> 00:16:54,040 Speaker 1: he was only thirty two. So let's fast forward to Fote. 270 00:16:54,880 --> 00:16:59,080 Speaker 1: Crystal Bald Cologne, otherwise known street named Christopher Columbus, brought 271 00:16:59,080 --> 00:17:02,480 Speaker 1: sugarcane to the Caribbean and it was a perfect environment 272 00:17:02,560 --> 00:17:05,159 Speaker 1: for growing this crop. The ferral ground led to the 273 00:17:05,200 --> 00:17:08,800 Speaker 1: development of a massive sugarcane industry in what they called 274 00:17:08,960 --> 00:17:13,320 Speaker 1: the New World. Over the next few centuries, plantations sprouted 275 00:17:13,400 --> 00:17:17,680 Speaker 1: up throughout the Caribbean, the West Indies, and South America, 276 00:17:18,200 --> 00:17:22,159 Speaker 1: and they were fueling sugar. They were also fuelling the 277 00:17:22,240 --> 00:17:28,160 Speaker 1: slave trade. These two trades were inextricably intertwined. During these years, 278 00:17:28,200 --> 00:17:32,119 Speaker 1: sugar finally became cheap enough to be accessible to most Europeans, 279 00:17:32,160 --> 00:17:35,119 Speaker 1: and until then it had been considered a luxury. And 280 00:17:35,160 --> 00:17:40,040 Speaker 1: do you know what they called it? White gold? For real, 281 00:17:40,119 --> 00:17:42,520 Speaker 1: they called it white gold. That's what the British colonists 282 00:17:42,520 --> 00:17:45,000 Speaker 1: called it. And it was the engine of the slave 283 00:17:45,040 --> 00:17:48,880 Speaker 1: trade and brought millions of millions of people from Africa 284 00:17:48,960 --> 00:17:52,320 Speaker 1: to the America's beginning in the early sixteenth century. Like 285 00:17:52,440 --> 00:17:55,600 Speaker 1: think like fifteen oh five. And this means that the 286 00:17:55,720 --> 00:17:58,880 Speaker 1: history of every nation in the Caribbean, much of South America, 287 00:17:58,920 --> 00:18:01,639 Speaker 1: and parts of the southern United States have been forever 288 00:18:01,680 --> 00:18:06,640 Speaker 1: shaped by sugarcane plantations that were started as cash crops 289 00:18:06,720 --> 00:18:10,480 Speaker 1: by European superpowers. Now it's crazy to think about how 290 00:18:10,520 --> 00:18:14,400 Speaker 1: much money was generated here for the owners of these 291 00:18:14,440 --> 00:18:18,280 Speaker 1: companies that were producing it, the the different farm owners. 292 00:18:19,160 --> 00:18:21,440 Speaker 1: There's a lot of money going around, and that profit 293 00:18:21,840 --> 00:18:25,119 Speaker 1: was so significant that it may have even actually helped 294 00:18:25,240 --> 00:18:29,000 Speaker 1: America achieve independence from Great Britain because it allowed money 295 00:18:29,040 --> 00:18:31,520 Speaker 1: to buy the stuff that's required to start a war. 296 00:18:32,720 --> 00:18:36,760 Speaker 1: You know, I have in my head this this idea 297 00:18:36,880 --> 00:18:38,760 Speaker 1: that if if there was a way to do it 298 00:18:38,840 --> 00:18:42,919 Speaker 1: without just atrocious chattel slavery, it would be kind of 299 00:18:42,920 --> 00:18:47,280 Speaker 1: cool to have your profession as sugar tycoon. You know 300 00:18:47,840 --> 00:18:51,520 Speaker 1: those exist, don't they? They do? They do in the 301 00:18:51,560 --> 00:18:56,240 Speaker 1: present day. What's the what's the massive company. There's there's 302 00:18:56,240 --> 00:19:00,160 Speaker 1: a huge company against crazy subsidies in the US. It's 303 00:19:00,160 --> 00:19:03,080 Speaker 1: the one that's in all the stores, the grocery store 304 00:19:03,119 --> 00:19:07,680 Speaker 1: sugar that we always talk about. Is it Dixie, Dixie Dixie. 305 00:19:08,000 --> 00:19:12,160 Speaker 1: There's gotta be a tycoon at the end of that tunnel. Yeah, 306 00:19:12,160 --> 00:19:16,119 Speaker 1: it's Dixie Sugar. There's I'm sure there are other has 307 00:19:16,160 --> 00:19:21,119 Speaker 1: been they're out there. Yeah, the big bag. Yeah, you know, 308 00:19:21,680 --> 00:19:23,200 Speaker 1: look for the look for it in the big bag. 309 00:19:23,720 --> 00:19:28,480 Speaker 1: Dixie sugar is the old blood Preshatol sugar. That look 310 00:19:28,560 --> 00:19:30,840 Speaker 1: for it in the giant bag. For it in the 311 00:19:30,920 --> 00:19:36,159 Speaker 1: giant bag. From seventeen fifteen, there were near constant wars 312 00:19:36,200 --> 00:19:40,119 Speaker 1: consuming much of Europe. British naval blockades forced Europe to 313 00:19:40,160 --> 00:19:44,119 Speaker 1: look for an alternative to cane sugar. The eventual solution 314 00:19:44,160 --> 00:19:47,560 Speaker 1: they found was the sugar beat, and since this period, 315 00:19:47,600 --> 00:19:51,040 Speaker 1: Europe has gotten much of its sugar from beats. So 316 00:19:51,119 --> 00:19:53,719 Speaker 1: let's look at it today. Despite the evidence that too 317 00:19:53,760 --> 00:19:57,400 Speaker 1: much sugar can have damaging and dilatorious effects, it remains 318 00:19:57,440 --> 00:20:01,440 Speaker 1: immensely popular around the globe. We are literally, on a 319 00:20:01,480 --> 00:20:06,119 Speaker 1: primal level, wired to love this stuff. Uh, you know, 320 00:20:06,240 --> 00:20:10,800 Speaker 1: our ancestors or even things you came before us. Uh. 321 00:20:10,960 --> 00:20:17,560 Speaker 1: You naturally associate uh, sweet sensation or taste with something 322 00:20:17,600 --> 00:20:20,600 Speaker 1: being safe to eat. Yeah. Yeah, if it's bitter, you 323 00:20:20,640 --> 00:20:22,880 Speaker 1: don't want to eat it. If it's sweet, that means 324 00:20:22,920 --> 00:20:25,360 Speaker 1: the bugs are probably attracted to it and they eat 325 00:20:25,400 --> 00:20:27,320 Speaker 1: it right that it isn't that kind of how it 326 00:20:27,359 --> 00:20:33,160 Speaker 1: went exactly. So here's some examples of the bad things 327 00:20:33,200 --> 00:20:37,120 Speaker 1: that can happen related to sugar intake. First, let's start 328 00:20:37,119 --> 00:20:41,240 Speaker 1: with diabetes. As twenty nine point one million people or 329 00:20:41,320 --> 00:20:44,200 Speaker 1: nine point three percent of the US population of diabetes 330 00:20:44,600 --> 00:20:49,399 Speaker 1: and that's diagnosed undiagnosed would say eight point one million people, 331 00:20:50,320 --> 00:20:52,720 Speaker 1: and about a third of the people who have diabetes 332 00:20:52,760 --> 00:20:58,040 Speaker 1: are undiagnosed obesity. This is a stereotype that comes into 333 00:20:58,119 --> 00:21:01,560 Speaker 1: play with the us UH, which if you're not, if 334 00:21:01,600 --> 00:21:04,240 Speaker 1: you haven't ever visited here, I promise you it's it's 335 00:21:04,240 --> 00:21:06,920 Speaker 1: a pretty cool place. You'll you'll have fun. It's great. 336 00:21:07,080 --> 00:21:10,480 Speaker 1: Not all the stereotypes are true. More than two thirds, 337 00:21:10,560 --> 00:21:13,840 Speaker 1: or sixty eight point eight percent of adults are considered 338 00:21:14,400 --> 00:21:18,720 Speaker 1: by the government to be qualified as either overweight or obese. 339 00:21:19,160 --> 00:21:22,800 Speaker 1: Um more than one third, thirty five point seven percent 340 00:21:22,920 --> 00:21:26,560 Speaker 1: of adults are considered to be obese. And then you 341 00:21:26,600 --> 00:21:29,320 Speaker 1: can see you can see the stats here. One of 342 00:21:29,320 --> 00:21:35,679 Speaker 1: the biggest killers of any American, regardless of genetic history, 343 00:21:35,960 --> 00:21:39,439 Speaker 1: creed age, etcetera, is heart disease. It is the leading 344 00:21:39,480 --> 00:21:42,280 Speaker 1: cause of death for both men and women in this country, 345 00:21:43,320 --> 00:21:47,160 Speaker 1: about one in every four deaths, and it's the most 346 00:21:47,200 --> 00:21:51,320 Speaker 1: common type of heart diseases coronary heart disease c h 347 00:21:51,560 --> 00:21:54,360 Speaker 1: d UH. In two thousand fourteen, it killed about three 348 00:21:54,680 --> 00:21:59,160 Speaker 1: d sixty five thousand people in this country. Someone has 349 00:21:59,160 --> 00:22:03,720 Speaker 1: a heart attack every forty two seconds, and each minute 350 00:22:03,800 --> 00:22:06,800 Speaker 1: someone dies from a heart disease related events. And of 351 00:22:06,840 --> 00:22:11,880 Speaker 1: course cavities curse you soda geez. So this is this 352 00:22:12,000 --> 00:22:16,239 Speaker 1: is bad. Sugar is bad, Sugar is is leading to 353 00:22:16,280 --> 00:22:19,600 Speaker 1: this stuff. Sugar definitely plays a role. It would be 354 00:22:19,640 --> 00:22:24,160 Speaker 1: irresponsible for us to put everything at the feet of sure, 355 00:22:24,440 --> 00:22:27,119 Speaker 1: but it definitely, it definitely plays role. And now our 356 00:22:27,200 --> 00:22:30,200 Speaker 1: question is just how bad is this stuff? And how 357 00:22:30,240 --> 00:22:33,520 Speaker 1: did we start eating so much of it? Can I 358 00:22:33,560 --> 00:22:39,639 Speaker 1: say it? Ben? Can I? Here's where it gets you 359 00:22:39,680 --> 00:22:43,440 Speaker 1: do it? You do it. That's where it gets crazy. 360 00:22:43,480 --> 00:22:47,199 Speaker 1: In September of three, doctors released a paper in the 361 00:22:47,280 --> 00:22:51,040 Speaker 1: Journal of the American Medical Association, or, since we're fans 362 00:22:51,080 --> 00:23:00,359 Speaker 1: of acronyms, jamma jambo, so yes so jamma this This 363 00:23:00,440 --> 00:23:04,720 Speaker 1: paper was called Sugar Industry and Coronary Heart Disease Research 364 00:23:04,960 --> 00:23:10,119 Speaker 1: colon a historical analysis of internal industry documents, and this 365 00:23:10,160 --> 00:23:13,560 Speaker 1: paper revealed frightening evidence of a cover up. Not a 366 00:23:13,600 --> 00:23:18,480 Speaker 1: conspiracy theory, oh, friends and neighbors know, a real life conspiracy. 367 00:23:18,600 --> 00:23:25,119 Speaker 1: Finally got one right. Here's what happened. So there was 368 00:23:25,200 --> 00:23:31,199 Speaker 1: evidence that sugar had had a role to play in 369 00:23:31,280 --> 00:23:35,639 Speaker 1: c HD coronary heart disease. We know it now, but 370 00:23:35,760 --> 00:23:39,199 Speaker 1: other people knew it back in the nineteen fifties. The 371 00:23:39,240 --> 00:23:42,520 Speaker 1: industry and the people that they were paying to research, 372 00:23:42,640 --> 00:23:45,480 Speaker 1: knew it, and things were not looking so good for 373 00:23:45,480 --> 00:23:48,399 Speaker 1: the sugar manufacturers. The science showed that what they were 374 00:23:48,440 --> 00:23:50,919 Speaker 1: selling and the way they were selling it was potentially 375 00:23:51,000 --> 00:23:55,879 Speaker 1: very dangerous. So they took action. They came clean and 376 00:23:55,960 --> 00:23:58,560 Speaker 1: told the public that they would be responsible, and they 377 00:23:58,600 --> 00:24:01,399 Speaker 1: would they would work with the f d A to 378 00:24:01,920 --> 00:24:08,160 Speaker 1: restrict unreasonable amounts of sugar. I'm kidding. Instead, they they 379 00:24:08,160 --> 00:24:10,879 Speaker 1: had a trade organization that was called get this, the 380 00:24:10,920 --> 00:24:15,280 Speaker 1: Sugar Research Foundation. Sounds legit? Yeah. What did they do? Well? 381 00:24:15,280 --> 00:24:18,200 Speaker 1: They they went ahead and paid a group of three 382 00:24:18,240 --> 00:24:22,280 Speaker 1: Harvard scientists the equivalent of about fifty thousand dollars in 383 00:24:22,359 --> 00:24:26,760 Speaker 1: today's dollars, which is not a bad salary to publish 384 00:24:26,800 --> 00:24:30,480 Speaker 1: a review of research on sugar in nineteen sixty seven 385 00:24:30,800 --> 00:24:33,680 Speaker 1: looking at sugar, fat and heart disease. How do these 386 00:24:33,720 --> 00:24:36,720 Speaker 1: all go together? And what are the causes? What are 387 00:24:36,720 --> 00:24:40,520 Speaker 1: the what types of cholesterol are affected? Right? And we 388 00:24:40,560 --> 00:24:45,639 Speaker 1: can also we should explain uh review of research is 389 00:24:46,320 --> 00:24:50,000 Speaker 1: sort of an anthology kind of thing. They collect different 390 00:24:50,040 --> 00:24:53,800 Speaker 1: papers that have been written on a subject or a 391 00:24:53,880 --> 00:24:57,600 Speaker 1: group of subjects or theme. The studies used in this 392 00:24:57,680 --> 00:25:02,040 Speaker 1: review of research were hand picked by the Sugar Research Foundation, 393 00:25:02,840 --> 00:25:06,879 Speaker 1: and they also, through their influence, had an article published 394 00:25:06,960 --> 00:25:11,359 Speaker 1: in the prestigious New England Journal of Medicine. They sponsored 395 00:25:11,359 --> 00:25:15,960 Speaker 1: this article. It was a literature review that singled out 396 00:25:15,960 --> 00:25:20,800 Speaker 1: fat and cholesterol as the causes of c H d uh, 397 00:25:20,840 --> 00:25:26,520 Speaker 1: And they also downplayed evidence that sucros consumption was playing role. 398 00:25:26,720 --> 00:25:28,720 Speaker 1: They were They were like, ah, you gotta watch out, 399 00:25:28,800 --> 00:25:31,760 Speaker 1: it was fats. And they did not disclose that they 400 00:25:32,119 --> 00:25:34,320 Speaker 1: sponsored this. Yeah, that's one of the big things. They 401 00:25:34,359 --> 00:25:38,600 Speaker 1: also set the objective, so they pretty much told the 402 00:25:38,680 --> 00:25:41,639 Speaker 1: researchers what they were going to find, you know what 403 00:25:41,680 --> 00:25:45,359 Speaker 1: I mean? And they yeah, And they got drafts that 404 00:25:45,440 --> 00:25:49,040 Speaker 1: they worked over and had editorial influence on, and the 405 00:25:49,160 --> 00:25:54,640 Speaker 1: whole thing happened undercover. Essentially, what they end up producing 406 00:25:54,640 --> 00:25:57,199 Speaker 1: was somewhere between a hit piece and an advertisement in 407 00:25:57,240 --> 00:26:00,920 Speaker 1: an insiduous way. So then just a clarify, is this 408 00:26:01,600 --> 00:26:05,120 Speaker 1: something along the lines of a lobby spot on? Well, 409 00:26:05,200 --> 00:26:08,080 Speaker 1: that's uh, that's a great it's a great point. So 410 00:26:08,280 --> 00:26:14,320 Speaker 1: let's say that the three of us are sugar tycoons. Yes, 411 00:26:14,480 --> 00:26:17,000 Speaker 1: perfect just took a different path in life, and now 412 00:26:17,040 --> 00:26:19,320 Speaker 1: here we are instead of smoking cigars, we all suck 413 00:26:19,359 --> 00:26:22,520 Speaker 1: on lollipops. Yep, yep, right, we all have very bright 414 00:26:22,560 --> 00:26:25,960 Speaker 1: colored suits. I think I would go for a Willy 415 00:26:26,000 --> 00:26:30,760 Speaker 1: Wonka vibe the original movie adaptation, not the not the 416 00:26:30,760 --> 00:26:33,879 Speaker 1: new one. I'm going full penguin. You're going full penguin. 417 00:26:33,920 --> 00:26:37,080 Speaker 1: Where are you going to? No? I DoLS love us, 418 00:26:37,080 --> 00:26:42,720 Speaker 1: wear my cities, swear cities. You're the everyday tech, every 419 00:26:42,760 --> 00:26:46,840 Speaker 1: day sugar tech. Perfect. Well, the three of us say, well, 420 00:26:46,880 --> 00:26:49,600 Speaker 1: we need some we we will have power in numbers 421 00:26:49,840 --> 00:26:54,440 Speaker 1: and we will join uh. We will join our finances 422 00:26:54,480 --> 00:26:59,399 Speaker 1: to fund a trade organization that will represent us. And 423 00:27:00,000 --> 00:27:04,879 Speaker 1: this trade organization can do lobbying on our behalf with legislatures, 424 00:27:04,960 --> 00:27:08,040 Speaker 1: you know, like here are if we want favorable tax 425 00:27:08,080 --> 00:27:12,760 Speaker 1: breaks in a district, if we want uh some consideration 426 00:27:13,080 --> 00:27:17,480 Speaker 1: or uh special prices on loans for building infrastructure. It's 427 00:27:17,480 --> 00:27:21,360 Speaker 1: not necessarily a bad thing, but as potential to be very, 428 00:27:21,480 --> 00:27:25,439 Speaker 1: very damaging. But how does a a group such as 429 00:27:25,480 --> 00:27:28,680 Speaker 1: ours get in such cahoots with what's supposed to be 430 00:27:28,800 --> 00:27:35,840 Speaker 1: an independent review like the the Jama money money. Yes, 431 00:27:36,400 --> 00:27:39,760 Speaker 1: throw money at it. Because this goes back to some 432 00:27:39,800 --> 00:27:42,480 Speaker 1: of the stuff we discussed with Edward Bernese What Bernese 433 00:27:42,480 --> 00:27:46,400 Speaker 1: did that was so brilliant was he realized that if 434 00:27:46,480 --> 00:27:51,840 Speaker 1: people thought they were getting unbiased medical advice, then they 435 00:27:51,880 --> 00:27:54,440 Speaker 1: would be more likely to follow it than they would 436 00:27:54,480 --> 00:27:59,960 Speaker 1: the instructions of of a transparent ad Right, it's insidious, 437 00:28:00,200 --> 00:28:04,280 Speaker 1: it's a bait and switch, and it worked really well, 438 00:28:04,520 --> 00:28:09,639 Speaker 1: arguably works today. So the sugar industry kept going. They 439 00:28:09,640 --> 00:28:11,600 Speaker 1: didn't just do this one paper. They didn't do just 440 00:28:11,720 --> 00:28:14,879 Speaker 1: this one area. They sponsored a research program in the 441 00:28:14,920 --> 00:28:19,800 Speaker 1: sixties and into the seventies that continually cast doubt about 442 00:28:19,880 --> 00:28:23,960 Speaker 1: the hazards of sucros like, oh, sugars, I mean, okay, 443 00:28:24,040 --> 00:28:27,760 Speaker 1: don't eat too much sugar. But guys, really that's the 444 00:28:27,880 --> 00:28:31,520 Speaker 1: dangerous one here, that's the problem here. Yeah, the sugar 445 00:28:31,600 --> 00:28:35,639 Speaker 1: industry I'm reading from uh that link bend the sugar 446 00:28:35,640 --> 00:28:39,200 Speaker 1: industry and coronary heart disease research paper. Uh. The industry 447 00:28:39,240 --> 00:28:42,440 Speaker 1: would spend six thousand dollars at the time, which is 448 00:28:42,480 --> 00:28:46,960 Speaker 1: now five point three million dollars to teach people, quote 449 00:28:47,920 --> 00:28:50,520 Speaker 1: who had never had a course in biochemistry, that sugar 450 00:28:50,600 --> 00:28:54,080 Speaker 1: is what keeps every human being alive with energy to 451 00:28:54,200 --> 00:28:57,800 Speaker 1: face our daily problems. It just sounds so happy, but 452 00:28:58,320 --> 00:29:01,960 Speaker 1: pepena step with sugar. And and ultimately what they're doing 453 00:29:02,320 --> 00:29:05,800 Speaker 1: is they're they're fighting for market share, right, And when 454 00:29:05,880 --> 00:29:08,280 Speaker 1: you think about market share, I'm going to use the 455 00:29:08,360 --> 00:29:12,120 Speaker 1: video game example right now. Consoles there would be the Xbox, 456 00:29:12,200 --> 00:29:16,680 Speaker 1: the PlayStation, the what the Nintendo Switch, Yeah, the Nintendo Switch, 457 00:29:17,160 --> 00:29:20,840 Speaker 1: and a bunch of other ones console non console games 458 00:29:20,840 --> 00:29:24,080 Speaker 1: like on a PC or something or mac. But each 459 00:29:24,120 --> 00:29:26,479 Speaker 1: of those has a certain percent of the market share. Right. Well, 460 00:29:26,960 --> 00:29:30,520 Speaker 1: in this case, for these sugar industry people, their market 461 00:29:30,560 --> 00:29:33,680 Speaker 1: share is what people put in their bodies as food, right, 462 00:29:33,800 --> 00:29:38,200 Speaker 1: and the entirety of food. And so by reducing or 463 00:29:38,240 --> 00:29:41,320 Speaker 1: making you afraid of fat, they're going to increase overall 464 00:29:41,440 --> 00:29:44,240 Speaker 1: the market share of the food overall, which is crazy 465 00:29:44,280 --> 00:29:47,080 Speaker 1: to think about. And this is not this is not 466 00:29:47,160 --> 00:29:52,000 Speaker 1: to say that consuming excessive amounts of fat is good 467 00:29:52,040 --> 00:29:55,680 Speaker 1: for you, not necessarily. Let's also not forget the old 468 00:29:55,720 --> 00:30:00,840 Speaker 1: food pyramid, which the tippy tip tip top contains ats, oils, 469 00:30:00,880 --> 00:30:04,040 Speaker 1: and confectionery or that's what they're calling it now, which 470 00:30:04,160 --> 00:30:08,520 Speaker 1: would be sugar. So if they're in a battle with 471 00:30:09,400 --> 00:30:12,520 Speaker 1: the minds of the public in terms of like, well, 472 00:30:12,560 --> 00:30:15,479 Speaker 1: I can only have a little of of fats or sugar. 473 00:30:16,160 --> 00:30:18,800 Speaker 1: Which one do I perceive as being better or worse 474 00:30:18,840 --> 00:30:20,680 Speaker 1: for me? Which one am I going to choose? So 475 00:30:20,760 --> 00:30:24,120 Speaker 1: that's it's like a it's a psychological battle wherein these 476 00:30:24,160 --> 00:30:28,880 Speaker 1: sugar folks are hoping that you will choose sugar because 477 00:30:29,000 --> 00:30:32,440 Speaker 1: it's perceived to be less harmful, and fat sort of 478 00:30:32,480 --> 00:30:34,680 Speaker 1: gets the gets thrown to the bus. And then as 479 00:30:34,720 --> 00:30:38,320 Speaker 1: we know over time, if fats been determined to be 480 00:30:38,400 --> 00:30:40,960 Speaker 1: there are good fats and there are facts that are 481 00:30:41,040 --> 00:30:43,440 Speaker 1: good to have as part of your diet um and 482 00:30:43,480 --> 00:30:47,640 Speaker 1: then you know, I think it becomes out on top, yes, 483 00:30:48,760 --> 00:30:51,640 Speaker 1: will said, and in great point bringing in the food pyramid, 484 00:30:51,640 --> 00:30:53,560 Speaker 1: which could be it's a podcast all its so, And 485 00:30:53,800 --> 00:31:00,120 Speaker 1: I think when we get to that, uh, where are we? 486 00:31:00,120 --> 00:31:04,560 Speaker 1: We're telling you the story of something that actually happened, 487 00:31:05,160 --> 00:31:08,720 Speaker 1: like no ifs ands or butts, no allegations, no rumors. 488 00:31:09,040 --> 00:31:13,960 Speaker 1: People planned in in a sweet, smoky back room two 489 00:31:14,320 --> 00:31:18,640 Speaker 1: beguile and mislead the u S public and they did 490 00:31:18,680 --> 00:31:24,600 Speaker 1: so successfully. So where does this leave us down? We'll 491 00:31:24,600 --> 00:31:35,000 Speaker 1: tell you after a word from our sponsor. First off, 492 00:31:35,400 --> 00:31:38,280 Speaker 1: you might be wondering, hey, Matt ha been he know 493 00:31:39,120 --> 00:31:44,840 Speaker 1: what happened to the the SRF, the s RF, Well, 494 00:31:44,960 --> 00:31:48,880 Speaker 1: it hit the fan, ben it hit uh, it hit 495 00:31:48,920 --> 00:31:51,800 Speaker 1: the name fan. Because that trade group is still around 496 00:31:51,880 --> 00:31:56,080 Speaker 1: today under a different name. It's called the Sugar Association. 497 00:31:56,360 --> 00:31:59,480 Speaker 1: They have a fancy website. If you're interested, go check 498 00:31:59,520 --> 00:32:03,640 Speaker 1: it out. Um, there's lots of information in there. Yeah, 499 00:32:03,720 --> 00:32:05,400 Speaker 1: you checked it out. I did to spend a little 500 00:32:05,400 --> 00:32:08,160 Speaker 1: too much time on there today and I wanted a donut. 501 00:32:10,560 --> 00:32:13,440 Speaker 1: And here's the other thing. It's bigger than sugar. And 502 00:32:13,480 --> 00:32:18,000 Speaker 1: it's bigger than a single historical incident, right, And I'm 503 00:32:18,040 --> 00:32:24,440 Speaker 1: not casting any aspersion on the current Sugar Association because 504 00:32:24,640 --> 00:32:27,480 Speaker 1: we don't I don't have, you know, evidence to do that. 505 00:32:27,520 --> 00:32:29,520 Speaker 1: And I'm sure that the same people who are working 506 00:32:29,520 --> 00:32:31,880 Speaker 1: there in the sixties, I'm gonna go ahead and say 507 00:32:31,920 --> 00:32:36,480 Speaker 1: that they're not working there now in probably correct, probably correct. 508 00:32:36,560 --> 00:32:38,680 Speaker 1: I feel safe with that one. But why is it 509 00:32:38,680 --> 00:32:41,360 Speaker 1: bigger than sugar. It's bigger than sugar because private food 510 00:32:41,400 --> 00:32:47,080 Speaker 1: manufacturers continue to influence nutrition guidelines today, and it's happening now, 511 00:32:47,280 --> 00:32:50,640 Speaker 1: perhaps more than you think. So be very careful when 512 00:32:50,640 --> 00:32:53,920 Speaker 1: you hear those new alarmist pieces about what's good or 513 00:32:54,000 --> 00:32:56,040 Speaker 1: what's bad for you. We've joked about it before. It 514 00:32:56,040 --> 00:32:59,360 Speaker 1: seems like every week, every month there's some sort of 515 00:32:59,400 --> 00:33:04,480 Speaker 1: cycle of coffee'll make you live longer and be smarter 516 00:33:04,600 --> 00:33:08,280 Speaker 1: when you're elderly, or coffee will kill you somehow, right, 517 00:33:08,760 --> 00:33:12,720 Speaker 1: I like the ones about tequila, all right, we'll just 518 00:33:12,800 --> 00:33:14,840 Speaker 1: leave that one there. No, Apparently, like you know, you 519 00:33:14,640 --> 00:33:16,640 Speaker 1: can see studies about saying like a glass of wine 520 00:33:17,000 --> 00:33:18,760 Speaker 1: is good for your heart, or like now they're saying 521 00:33:18,920 --> 00:33:21,400 Speaker 1: tequila is good for you. I hadn't heard this one. 522 00:33:22,800 --> 00:33:25,440 Speaker 1: I'm gonna have to go buy a bottle. I guess, yeah, 523 00:33:25,520 --> 00:33:29,520 Speaker 1: for your health, very health conscious. Yeah, And then it 524 00:33:29,640 --> 00:33:36,720 Speaker 1: can apply also to sodas, right, beverage manufacturers, it can 525 00:33:36,800 --> 00:33:42,000 Speaker 1: apply to um pork manufacturers. It's it's kind of tough 526 00:33:42,080 --> 00:33:45,240 Speaker 1: to see to to figure out if food where this 527 00:33:45,280 --> 00:33:50,400 Speaker 1: would not apply. You know, yeah, I cannot find one. 528 00:33:50,640 --> 00:33:52,440 Speaker 1: And just thinking about all the different kinds of berries. 529 00:33:52,960 --> 00:33:55,120 Speaker 1: They are great for you, but they do have a 530 00:33:55,160 --> 00:33:58,480 Speaker 1: lot of naturally occurring sugar, right, which is fine, And 531 00:33:59,760 --> 00:34:05,160 Speaker 1: that's is that ultimately the best the best process to 532 00:34:05,200 --> 00:34:08,200 Speaker 1: take is if you hear, oh uh, like, what's a 533 00:34:08,280 --> 00:34:12,880 Speaker 1: random vegetable m M artichoke. Oh, it turns out that 534 00:34:13,360 --> 00:34:18,720 Speaker 1: artichokes give you these vast superior powers of hearing or whatever. 535 00:34:19,120 --> 00:34:24,520 Speaker 1: Sweet right, or if you hear something that's that's very bad, 536 00:34:24,560 --> 00:34:29,359 Speaker 1: Like is all cancer related to consuming cheese? It's Those 537 00:34:29,400 --> 00:34:32,520 Speaker 1: are both pretty unrealistic, cartoonish headlines. But the point is 538 00:34:33,239 --> 00:34:36,760 Speaker 1: your best processes, that is, to take that and before 539 00:34:36,880 --> 00:34:40,719 Speaker 1: you share it around with people, before you start going 540 00:34:41,320 --> 00:34:43,600 Speaker 1: to throw out all your cheesets or by all the 541 00:34:43,680 --> 00:34:47,759 Speaker 1: artichokes in your town, figure out who wrote it. Do 542 00:34:47,840 --> 00:34:51,160 Speaker 1: that old fakes. Turns out that thing I said about 543 00:34:51,160 --> 00:34:55,360 Speaker 1: tequila not not true, not true? Really yeah, snope says 544 00:34:55,440 --> 00:35:02,080 Speaker 1: mostly faults. Wait wait, so partially true. Also artichoke is 545 00:35:02,080 --> 00:35:09,520 Speaker 1: a flowers. Oh boy, well that just makes the headline 546 00:35:09,600 --> 00:35:16,080 Speaker 1: even more cartoonish. So the answers you find might surprise you. 547 00:35:16,200 --> 00:35:20,080 Speaker 1: There might be a situation where you see a very strange, 548 00:35:20,160 --> 00:35:24,680 Speaker 1: sort of anonymous sounding block name blas a name where 549 00:35:24,719 --> 00:35:28,440 Speaker 1: we go, oh, all right, well this was according you know, 550 00:35:28,680 --> 00:35:33,800 Speaker 1: this is according to the the Committee for the Committee 551 00:35:33,840 --> 00:35:37,719 Speaker 1: for Accuracy in Grain Related Health. And then you do 552 00:35:37,840 --> 00:35:40,320 Speaker 1: some searching on them and you go, oh, they're owned 553 00:35:40,440 --> 00:35:44,120 Speaker 1: by uh, you know, as some rival to cheese. It's right, 554 00:35:44,680 --> 00:35:48,400 Speaker 1: they're owned by like Horrible Red and Backer. But the 555 00:35:49,719 --> 00:35:52,480 Speaker 1: the point here is that this stuff, the stuff can 556 00:35:52,640 --> 00:35:59,719 Speaker 1: have the appearance of unbiased quantitative data, and it's not 557 00:36:00,560 --> 00:36:02,960 Speaker 1: always true. I have to ask you, guys, what do 558 00:36:03,000 --> 00:36:06,560 Speaker 1: you think about the state of I guess, the state 559 00:36:06,640 --> 00:36:09,440 Speaker 1: of mass produced food here in the US. That's what 560 00:36:09,560 --> 00:36:12,680 Speaker 1: I wanted to talk about. I feel like we're at 561 00:36:12,800 --> 00:36:15,920 Speaker 1: this weird point in history in this country where we 562 00:36:16,040 --> 00:36:19,799 Speaker 1: are pushing back towards manufactured foods. Not that we're not 563 00:36:19,840 --> 00:36:23,399 Speaker 1: purchasing them anymore or consuming them. We are pushing back 564 00:36:23,440 --> 00:36:26,040 Speaker 1: with the organic movement and trying to move away from 565 00:36:26,080 --> 00:36:30,560 Speaker 1: this kind of stuff. But it's unfortunately, it feels like 566 00:36:30,600 --> 00:36:33,560 Speaker 1: to me, at least, something that can't truly come to 567 00:36:33,600 --> 00:36:36,279 Speaker 1: fruition because we have so many humans that we need 568 00:36:36,320 --> 00:36:38,880 Speaker 1: to feed, so many animals we need to feed to 569 00:36:38,960 --> 00:36:42,080 Speaker 1: feed the humans, and we're going to have to continue 570 00:36:42,080 --> 00:36:45,600 Speaker 1: to process this stuff. And sugar is a pretty ideal 571 00:36:45,719 --> 00:36:48,640 Speaker 1: source of calories. I mean, it really is. If you 572 00:36:48,760 --> 00:36:52,400 Speaker 1: just need to get calories and energy to move and function, 573 00:36:53,560 --> 00:36:55,719 Speaker 1: then it seems like it's a no brainer that we 574 00:36:55,760 --> 00:36:59,320 Speaker 1: need sugar and we should keep eating it and talking 575 00:36:59,320 --> 00:37:02,399 Speaker 1: about this makes me wonder how many times we've said 576 00:37:02,400 --> 00:37:05,520 Speaker 1: the word sugar in this episode And does anybody else 577 00:37:05,560 --> 00:37:15,840 Speaker 1: have a craving now that we've spent this long examining this, Uh, sugar, sugar, sugar, honey, honey, 578 00:37:16,480 --> 00:37:18,960 Speaker 1: I'm done. I thought that was good. How it was 579 00:37:19,040 --> 00:37:20,760 Speaker 1: How did the riff go that we were doing earlier? 580 00:37:21,239 --> 00:37:31,279 Speaker 1: Baby boom boom boom. Sure, fantastic, guys. Uh. The the 581 00:37:31,320 --> 00:37:34,480 Speaker 1: point here, of course, is is not to vilify sugar, 582 00:37:34,760 --> 00:37:38,279 Speaker 1: and yes, what these people did in the sixties and seventies, 583 00:37:38,440 --> 00:37:42,680 Speaker 1: for this particular instance, we're in the wrong. Uh. The 584 00:37:42,960 --> 00:37:46,239 Speaker 1: point is just to just to do our best to 585 00:37:46,560 --> 00:37:48,719 Speaker 1: be aware of this stuff, and it can be challenging. 586 00:37:48,800 --> 00:37:50,879 Speaker 1: You know, we live in a place where a lot 587 00:37:50,920 --> 00:37:53,760 Speaker 1: of very large companies have bought up a bunch of things. 588 00:37:53,840 --> 00:37:59,520 Speaker 1: You know, you might be surprised how many seemingly different 589 00:37:59,560 --> 00:38:02,759 Speaker 1: products sen your local grocery store are ultimately owned by 590 00:38:02,960 --> 00:38:08,520 Speaker 1: one corporation. Right, even products that seem to compete. This 591 00:38:08,640 --> 00:38:13,200 Speaker 1: amount of influence and power can be leveraged in unexpected 592 00:38:13,280 --> 00:38:17,879 Speaker 1: and surprising ways. I think I'm going to Uh, I might, 593 00:38:18,760 --> 00:38:20,960 Speaker 1: I don't know, I might drink a soda. Don't do it, 594 00:38:21,680 --> 00:38:24,120 Speaker 1: You're right. What what you what you can do right 595 00:38:24,120 --> 00:38:27,960 Speaker 1: now is go to sugar dot org and look at 596 00:38:27,960 --> 00:38:30,680 Speaker 1: the member companies and you can find yourself a whole 597 00:38:30,719 --> 00:38:35,759 Speaker 1: list here of sugar tycoons. We've got Domino Sugar, which 598 00:38:35,880 --> 00:38:40,280 Speaker 1: is now I guess the American Sugar Refining Incorporated. There's 599 00:38:40,320 --> 00:38:44,440 Speaker 1: Amalgamated Sugar Company. Is Imperial Sugar on that? Imperial Sugar 600 00:38:44,520 --> 00:38:48,040 Speaker 1: is most definitely on here. Remember that insane fire at 601 00:38:48,080 --> 00:38:53,319 Speaker 1: the Imperial Sugar Refinery and Savannah that UM sent a 602 00:38:53,360 --> 00:38:56,279 Speaker 1: bunch of people to burn unit like it was a 603 00:38:56,280 --> 00:39:00,239 Speaker 1: whole disaster sugar dust, and it created all kinds of 604 00:39:00,320 --> 00:39:05,720 Speaker 1: new interest and regulations about sugar manufacturing because apparently sugar 605 00:39:05,840 --> 00:39:10,560 Speaker 1: dust is incredibly flammable and it can collect on eaves 606 00:39:10,640 --> 00:39:14,160 Speaker 1: and beams in the building and there it's combustible. So 607 00:39:14,600 --> 00:39:18,160 Speaker 1: one little poof and it can, you know, be all 608 00:39:18,200 --> 00:39:21,760 Speaker 1: over UM. So this is two eight. I was working 609 00:39:21,800 --> 00:39:24,479 Speaker 1: for Georgia Public Radio at the time, and the most 610 00:39:24,480 --> 00:39:28,680 Speaker 1: advanced burned unit in the area was in Augusta, UM, 611 00:39:28,719 --> 00:39:31,280 Speaker 1: where I was based, and so we covered that story 612 00:39:31,280 --> 00:39:35,479 Speaker 1: pretty extensively. It was it was a big, huge, huge deal. Man. 613 00:39:36,320 --> 00:39:38,720 Speaker 1: I mean, I'm sorry, I'm just looking at it online. 614 00:39:38,840 --> 00:39:41,520 Speaker 1: UM check it out. It's called the two thousand eight 615 00:39:41,560 --> 00:39:46,440 Speaker 1: Georgia Sugar Refinery Explosion. And this concludes our episode, but 616 00:39:46,640 --> 00:39:49,840 Speaker 1: of course not our show. We hope that you enjoyed 617 00:39:49,920 --> 00:39:53,200 Speaker 1: what we explored today. We also hope that if you 618 00:39:53,719 --> 00:39:56,920 Speaker 1: want to learn more about sugar, you avail yourself of 619 00:39:56,920 --> 00:40:01,239 Speaker 1: our parent website, how Stuff Works, which has a pretty 620 00:40:01,400 --> 00:40:06,200 Speaker 1: pretty solid article on how sugar works. There's also stuff 621 00:40:06,200 --> 00:40:09,080 Speaker 1: in there about how fruit toast corn syrup works. But 622 00:40:09,560 --> 00:40:12,120 Speaker 1: there's a whole branching set of articles you can get to. 623 00:40:12,560 --> 00:40:16,000 Speaker 1: You are invited officially, ladies and gentlemen, to fall down 624 00:40:16,000 --> 00:40:18,759 Speaker 1: a sugar rabbit hole with us, as well as to 625 00:40:18,800 --> 00:40:21,880 Speaker 1: the other podcast our sister and brother podcasts that exist 626 00:40:22,000 --> 00:40:25,239 Speaker 1: here at how Stuff Works. And I also like to 627 00:40:25,239 --> 00:40:28,760 Speaker 1: take this opportunity to plug a new podcast that friend 628 00:40:28,760 --> 00:40:31,560 Speaker 1: of the show, Lauren Vogelbaum has been on talking about 629 00:40:31,600 --> 00:40:35,080 Speaker 1: diamonds um is on now called food Stuff that just 630 00:40:35,320 --> 00:40:38,560 Speaker 1: launched today that the day that we're recording this Wednesday, 631 00:40:39,040 --> 00:40:43,040 Speaker 1: March the first. Uh. Their first episode is about champagne 632 00:40:43,040 --> 00:40:47,000 Speaker 1: and sparkling wine and uh, it's pretty cool stuff. Yes, 633 00:40:47,600 --> 00:40:50,560 Speaker 1: check it out. They'll also have some videos coming out. 634 00:40:50,600 --> 00:40:53,360 Speaker 1: And you know what, that Diamond episode holds up, It 635 00:40:53,400 --> 00:40:56,280 Speaker 1: really does. It holds up in a frightening and terrifying 636 00:40:57,160 --> 00:40:59,000 Speaker 1: And I just have to quickly mention that Annie is 637 00:40:59,040 --> 00:41:01,720 Speaker 1: also on this pretty sir, Annie, who worked on stuff 638 00:41:01,760 --> 00:41:05,359 Speaker 1: Mom never told you for its entirety, She's now on 639 00:41:05,440 --> 00:41:09,719 Speaker 1: this show behind the mic. Yeah, like me, making the 640 00:41:09,840 --> 00:41:15,000 Speaker 1: jump from producer to performer. Yes, but she's a paid 641 00:41:15,040 --> 00:41:17,640 Speaker 1: actor already, so she's gonna be awesome. And we think 642 00:41:17,680 --> 00:41:20,120 Speaker 1: that if you like our show, you will love this one. 643 00:41:20,160 --> 00:41:22,840 Speaker 1: So check us out. Check it out food Stuff. You 644 00:41:22,840 --> 00:41:25,880 Speaker 1: can find it wherever you find our podcast, and let 645 00:41:26,000 --> 00:41:28,040 Speaker 1: us know what you think. They're also pretty cool people. 646 00:41:28,080 --> 00:41:29,920 Speaker 1: If you have an idea for an episode they should 647 00:41:29,920 --> 00:41:32,879 Speaker 1: cover in the future right in let him know. There's 648 00:41:32,880 --> 00:41:35,040 Speaker 1: a lot of weird food stuff out there. There is 649 00:41:35,480 --> 00:41:39,839 Speaker 1: uh And speaking of listener mail, I think it's time 650 00:41:39,880 --> 00:41:45,560 Speaker 1: for shut at Conners. Our first shout out comes from 651 00:41:45,640 --> 00:41:48,120 Speaker 1: Lorenzo from Sweden. He says, Hey, I'm listening to your 652 00:41:48,160 --> 00:41:51,400 Speaker 1: podcast while I work. So here's a story that they 653 00:41:51,440 --> 00:41:54,360 Speaker 1: don't want you to know. And it's alchemy related the 654 00:41:54,440 --> 00:41:59,480 Speaker 1: anatomical machines of San serv San Servo Chapel. Never heard 655 00:41:59,480 --> 00:42:03,160 Speaker 1: of this. These things exist and are exhibited in Naples, Italy. 656 00:42:03,719 --> 00:42:08,680 Speaker 1: If you visit this chapel in the underground chamber they're located. Uh. 657 00:42:08,719 --> 00:42:11,960 Speaker 1: Probably the most famous anatomical machines. Either these are not 658 00:42:12,080 --> 00:42:15,520 Speaker 1: early robots or something similar. They are skeletons of a 659 00:42:15,600 --> 00:42:19,480 Speaker 1: man and woman in an upright position. The artery and 660 00:42:19,600 --> 00:42:23,120 Speaker 1: vein systems are almost in perfect condition. Just want to 661 00:42:23,160 --> 00:42:26,120 Speaker 1: really quick This sounds like what's the human exhibit? The 662 00:42:26,200 --> 00:42:29,319 Speaker 1: human bodies? Bodies bodies. Yeah, that's what I'm already seeing 663 00:42:29,320 --> 00:42:32,680 Speaker 1: in my head. Um, these machines were made by the 664 00:42:32,760 --> 00:42:38,440 Speaker 1: doctor Giuseppe Salermo of Palermo under the direction of this 665 00:42:38,480 --> 00:42:40,560 Speaker 1: other guy. With the discovery of deeds and notes, it's 666 00:42:40,560 --> 00:42:44,040 Speaker 1: possible that these things were created in seventeen sixty three 667 00:42:44,160 --> 00:42:47,000 Speaker 1: or sixty four. That is a long time ago. What 668 00:42:47,120 --> 00:42:49,799 Speaker 1: makes it even more interesting interesting is that until now 669 00:42:49,840 --> 00:42:53,799 Speaker 1: scientists have no idea which procedures or materials were used 670 00:42:53,840 --> 00:42:57,560 Speaker 1: to make these things. Um to obtain such an exceptional 671 00:42:57,600 --> 00:43:00,799 Speaker 1: preservation of the circulatory system, and he's left a place 672 00:43:00,800 --> 00:43:04,000 Speaker 1: where we can go and learn more about it. That's yeah, 673 00:43:05,480 --> 00:43:08,000 Speaker 1: I'm gonna go check that out as soon. I'm gonna 674 00:43:08,040 --> 00:43:10,240 Speaker 1: go check that out. And I already feel the rabbit 675 00:43:10,239 --> 00:43:14,080 Speaker 1: hole opening. Their mystery is a foot, and thank you 676 00:43:14,120 --> 00:43:16,279 Speaker 1: for right in and learn. Our next shout out, this 677 00:43:16,320 --> 00:43:19,400 Speaker 1: one is a This one's a little bit long, but 678 00:43:19,600 --> 00:43:22,200 Speaker 1: I'm so I'm gonna read selected parts of it if 679 00:43:22,239 --> 00:43:26,279 Speaker 1: that's cool. Our second shout out today is a little 680 00:43:26,320 --> 00:43:29,000 Speaker 1: bit longer. I'm going to read just some excerpts of it. 681 00:43:29,200 --> 00:43:33,839 Speaker 1: From night Bringer two thousand. Night Bringer two thousand says, 682 00:43:33,920 --> 00:43:36,560 Speaker 1: I just finished listening to your did the US abandoned 683 00:43:36,560 --> 00:43:39,120 Speaker 1: soldiers in Vietnam War episode and reminded me of a 684 00:43:39,160 --> 00:43:41,120 Speaker 1: story I heard from a friend of the family that 685 00:43:41,239 --> 00:43:44,080 Speaker 1: was in Vietnam. Prompted me to write in was the 686 00:43:44,080 --> 00:43:47,040 Speaker 1: part where you discussed the possibility that perhaps some soldiers 687 00:43:47,040 --> 00:43:50,360 Speaker 1: were left behind because release or return home could implicate 688 00:43:50,400 --> 00:43:53,680 Speaker 1: the US being involved in war crimes. To me, this 689 00:43:53,719 --> 00:43:56,560 Speaker 1: seems plausible for some individuals who didn't return home based 690 00:43:56,600 --> 00:43:58,600 Speaker 1: on the story I'm about to share. And he says 691 00:43:58,640 --> 00:44:02,200 Speaker 1: he granted, it's only here safe for him, but he 692 00:44:02,239 --> 00:44:06,240 Speaker 1: believes that this person was telling the truth, and here's 693 00:44:06,280 --> 00:44:09,400 Speaker 1: the story. At one point during his service in Vietnam, 694 00:44:09,440 --> 00:44:11,280 Speaker 1: as they were pushing inland, they were in a valley. 695 00:44:11,520 --> 00:44:13,840 Speaker 1: At the top of the inland side of the valley 696 00:44:13,920 --> 00:44:16,280 Speaker 1: was a village that they were tasked with securing. Because 697 00:44:16,320 --> 00:44:19,759 Speaker 1: the dense jungle terrain and the defending Vietnamese had an 698 00:44:19,760 --> 00:44:22,560 Speaker 1: elevation advantage their unit, the U. S unit, was having 699 00:44:22,560 --> 00:44:25,400 Speaker 1: a lot of difficulty even progressing towards the village, let 700 00:44:25,440 --> 00:44:28,120 Speaker 1: alone securing it. They tried for several days but were 701 00:44:28,160 --> 00:44:30,799 Speaker 1: unable to gain any ground, and finally the officer in 702 00:44:30,880 --> 00:44:33,520 Speaker 1: charge conceded that they weren't going to secure the village 703 00:44:33,560 --> 00:44:36,400 Speaker 1: without additional help. He made a call to his superiors 704 00:44:36,400 --> 00:44:39,600 Speaker 1: informing him of the situation. Was told assistance would be 705 00:44:39,640 --> 00:44:41,439 Speaker 1: sent and that they would need to hold the ground 706 00:44:41,520 --> 00:44:43,920 Speaker 1: for a couple more days. After a few days, they 707 00:44:43,920 --> 00:44:45,920 Speaker 1: get word that helicopters are coming and they need to 708 00:44:45,960 --> 00:44:49,440 Speaker 1: secure landing zone. When the helicopters arrived, only a small 709 00:44:49,480 --> 00:44:54,040 Speaker 1: squad of six to eight soldiers get out. His friend 710 00:44:54,080 --> 00:44:56,799 Speaker 1: doesn't know if these are Navy Seals, Delta Force Force 711 00:44:56,880 --> 00:45:00,200 Speaker 1: Recon or some other special forces unit. He's a whose 712 00:45:00,239 --> 00:45:02,600 Speaker 1: they might have even been mercenaries, but they were definitely 713 00:45:02,640 --> 00:45:05,640 Speaker 1: not regular infantry. They weren't wearing fatigues, they didn't have 714 00:45:05,760 --> 00:45:09,160 Speaker 1: name tags, they did not identify nor introduce themselves. They 715 00:45:09,200 --> 00:45:13,400 Speaker 1: only talked briefly to the highest ranking officer in the area. 716 00:45:14,040 --> 00:45:18,040 Speaker 1: So they're talking about you know, the soldiers were understandably 717 00:45:18,120 --> 00:45:20,399 Speaker 1: upset because they thought, how are these six to eight 718 00:45:20,400 --> 00:45:22,719 Speaker 1: guys going to help us? And then one of the 719 00:45:22,800 --> 00:45:27,520 Speaker 1: Special Forces guys overhears the overhears the folks arguing about it, 720 00:45:27,920 --> 00:45:31,200 Speaker 1: and he walks over and interjects with a comment along 721 00:45:31,239 --> 00:45:33,960 Speaker 1: the lines of you guys have been here what two weeks, 722 00:45:33,960 --> 00:45:36,120 Speaker 1: and you couldn't take this hill. So they have to 723 00:45:36,160 --> 00:45:38,600 Speaker 1: fly our asses out there to cover you and do 724 00:45:38,680 --> 00:45:41,040 Speaker 1: your job. We're going to take this hill and one 725 00:45:41,160 --> 00:45:43,759 Speaker 1: night and then you guys are going to feel real 726 00:45:43,960 --> 00:45:47,799 Speaker 1: extra stupid, and he walks away. Fast forward. Once it 727 00:45:47,840 --> 00:45:50,440 Speaker 1: starts getting dark, these Special Forces guys are packing it 728 00:45:50,480 --> 00:45:52,640 Speaker 1: in to go, he says. Once it's start, they all 729 00:45:52,680 --> 00:45:56,680 Speaker 1: disappear into the jungle and what becomes an otherwise uneventful night. 730 00:45:57,040 --> 00:45:59,799 Speaker 1: The next morning is daylight's dawning. They come walking down 731 00:45:59,840 --> 00:46:02,719 Speaker 1: the hill into camp. They tell the first group of infantrymen, 732 00:46:03,280 --> 00:46:06,120 Speaker 1: the village is yours now. These guys were pretty confused 733 00:46:06,120 --> 00:46:08,200 Speaker 1: because they hadn't heard a single shot the night before. 734 00:46:08,400 --> 00:46:11,640 Speaker 1: The Special Ops guys go report to the commanding officer. Uh. 735 00:46:11,680 --> 00:46:14,000 Speaker 1: The commanding officer tells them to pack up and proceed 736 00:46:14,040 --> 00:46:16,840 Speaker 1: to the village. They're expected and resistance, so they're easing 737 00:46:16,840 --> 00:46:19,400 Speaker 1: their way up to the hill carefully. No resistance to 738 00:46:19,440 --> 00:46:22,120 Speaker 1: the village once they got there was silent. It appeared empty, 739 00:46:22,760 --> 00:46:24,839 Speaker 1: he said. A lot of guys were confused, wondering if 740 00:46:24,840 --> 00:46:27,120 Speaker 1: the villagers had just happened to choose to abandon the 741 00:46:27,200 --> 00:46:30,480 Speaker 1: village that previous evening. As they started sweeping the village, 742 00:46:30,520 --> 00:46:32,840 Speaker 1: they were checking huts, and they found the village was 743 00:46:32,880 --> 00:46:35,600 Speaker 1: not empty or abandoned at all, he said. As they 744 00:46:35,600 --> 00:46:38,360 Speaker 1: went from hut to hut, they found the villagers, the 745 00:46:38,480 --> 00:46:42,840 Speaker 1: entire village, men, women, and children all dead. It appeared 746 00:46:42,840 --> 00:46:45,400 Speaker 1: that most, if not all, died from knife wounds, with 747 00:46:45,480 --> 00:46:48,040 Speaker 1: a lot of them having slashed throats, and many of 748 00:46:48,040 --> 00:46:51,000 Speaker 1: them still in their beds. He doesn't know exactly what 749 00:46:51,040 --> 00:46:53,279 Speaker 1: happened that night, but the thought and talk amongst the 750 00:46:53,280 --> 00:46:56,319 Speaker 1: regular infantrymen is that the Special Forces guys must have 751 00:46:56,320 --> 00:46:58,360 Speaker 1: silently killed the guards and then went from hut to 752 00:46:58,440 --> 00:47:01,319 Speaker 1: hut and killed the villagers while they were sleeping. He 753 00:47:01,320 --> 00:47:03,320 Speaker 1: said there were many of dozens of people in the village, 754 00:47:03,360 --> 00:47:05,680 Speaker 1: all of them dead after single night and not a 755 00:47:05,719 --> 00:47:08,200 Speaker 1: shot heard. He said, this is the most disturbing thing 756 00:47:08,239 --> 00:47:12,760 Speaker 1: he's ever seen, and then he'll never forget it. So wow. 757 00:47:13,920 --> 00:47:16,879 Speaker 1: So this is talking about a war crime, and this 758 00:47:16,960 --> 00:47:20,280 Speaker 1: is why, according to night Bringer two thousand, he believes 759 00:47:20,280 --> 00:47:25,600 Speaker 1: it's completely plausible that some people would have been left 760 00:47:25,640 --> 00:47:29,759 Speaker 1: behind if they were compromised in the execution of an 761 00:47:29,800 --> 00:47:34,360 Speaker 1: operation like this. This is scary, scary stuff. Thank you 762 00:47:34,440 --> 00:47:36,960 Speaker 1: for writing to a s Nightbringer and folks say, I 763 00:47:37,040 --> 00:47:39,640 Speaker 1: know that one was a little bit longer than normal, 764 00:47:39,760 --> 00:47:42,200 Speaker 1: but try to edit it a little for time, and 765 00:47:42,880 --> 00:47:48,239 Speaker 1: we think it's an important story. So pretty grizzly, I'll 766 00:47:48,239 --> 00:47:51,080 Speaker 1: say that. And on a to end, on a slightly 767 00:47:51,160 --> 00:47:54,240 Speaker 1: less gruesome note, we have a shout out from Stephen 768 00:47:54,480 --> 00:47:58,560 Speaker 1: or Stefan from Melbourne, Australia. He says, Hi, guys, a 769 00:47:58,640 --> 00:48:00,840 Speaker 1: massive fan of the show, absolutely love it. Request a 770 00:48:00,880 --> 00:48:05,880 Speaker 1: shout out to my girlfriend Chris Chrystalla. Chrystalla, what do 771 00:48:05,880 --> 00:48:09,560 Speaker 1: you think Chrystalla, we hope we got it right. Stephen 772 00:48:09,719 --> 00:48:13,200 Speaker 1: or Stefan shout out, gosh, we're really butchering this one. 773 00:48:13,480 --> 00:48:15,360 Speaker 1: Um I would love to hear more episodes on the 774 00:48:15,360 --> 00:48:19,400 Speaker 1: following topics UFOs and aliens check w W two Nazi 775 00:48:19,440 --> 00:48:22,000 Speaker 1: conspiracies would love to do that, such as the Nazi 776 00:48:22,160 --> 00:48:25,080 Speaker 1: bell ship. Are you aware of that one? Then? Oh? Yes, 777 00:48:25,719 --> 00:48:28,360 Speaker 1: this is the idea of this. This is the idea 778 00:48:28,480 --> 00:48:33,880 Speaker 1: that the Nazi Party discovered uh an energy that essentially 779 00:48:34,680 --> 00:48:38,080 Speaker 1: changed the rules of gravity, and that it was a 780 00:48:38,120 --> 00:48:41,120 Speaker 1: bell shaped object that was either used to produce this 781 00:48:41,520 --> 00:48:45,399 Speaker 1: or was itself the vehicle Nazi Bell. Interesting. And then 782 00:48:45,400 --> 00:48:47,720 Speaker 1: finally one that we've been talking about a lot lately, 783 00:48:47,760 --> 00:48:52,399 Speaker 1: ghosts and paranormal activity. Um I would say chances are 784 00:48:52,440 --> 00:48:55,520 Speaker 1: good to get something on every single one of those 785 00:48:55,560 --> 00:48:58,200 Speaker 1: at some point this year. Yeah, we haven't done a 786 00:48:58,200 --> 00:49:01,560 Speaker 1: full Nazi bell when we did magic, No, we didn't. 787 00:49:01,920 --> 00:49:04,520 Speaker 1: We haven't done audio podcasts on any of this stuff. 788 00:49:04,560 --> 00:49:07,640 Speaker 1: We haven't have we here, we're gonna go back through. 789 00:49:07,680 --> 00:49:09,400 Speaker 1: We're gonna do all this stuff. You're gonna love it. 790 00:49:09,480 --> 00:49:15,880 Speaker 1: Stefan and Chrystala shout out Crystala, Stephen Stefun, thank you 791 00:49:15,960 --> 00:49:19,320 Speaker 1: so much for writing in with those excellent topic recommendations 792 00:49:19,719 --> 00:49:21,920 Speaker 1: and I can't believe that we forgot to do those. 793 00:49:22,360 --> 00:49:29,040 Speaker 1: It's great and this concludes. Gosh, how cool is it 794 00:49:29,080 --> 00:49:32,360 Speaker 1: that there are people in Melbourne listening to us? It 795 00:49:32,440 --> 00:49:34,719 Speaker 1: pretty cool. Thank you. We appreciate your time. I'd love 796 00:49:34,800 --> 00:49:37,520 Speaker 1: to go visit there sometime. Absolutely, So if you want 797 00:49:37,560 --> 00:49:40,160 Speaker 1: to write to us, you have anything to share, a comment, 798 00:49:40,600 --> 00:49:43,400 Speaker 1: an opinion about something, or a story you'd like to 799 00:49:43,400 --> 00:49:46,959 Speaker 1: weave that maybe we'll say on the show, or something 800 00:49:47,000 --> 00:49:50,399 Speaker 1: your fellow listeners need to know. Then you can find 801 00:49:50,480 --> 00:49:53,040 Speaker 1: us on Facebook. You can find us on Twitter. You 802 00:49:53,040 --> 00:49:55,759 Speaker 1: can find us on Instagram where Conspiracy Stuff at the 803 00:49:55,760 --> 00:49:59,120 Speaker 1: first two, Conspiracy Stuff Show at the third one, and 804 00:49:59,280 --> 00:50:01,959 Speaker 1: you can check out every single audio episode that Noel, 805 00:50:02,000 --> 00:50:05,640 Speaker 1: Matt and I have ever done on our website Deep 806 00:50:05,680 --> 00:50:08,759 Speaker 1: Breath stuff. They don't want you to know dot com Boom, 807 00:50:08,800 --> 00:50:11,799 Speaker 1: you got it, hey, and this is you know. We're 808 00:50:11,800 --> 00:50:15,080 Speaker 1: gonna keep doing this until we get to April. But 809 00:50:15,239 --> 00:50:18,239 Speaker 1: guess what we are will be performing live in New 810 00:50:18,320 --> 00:50:21,799 Speaker 1: York City on April eight this year. It is so 811 00:50:21,840 --> 00:50:24,160 Speaker 1: hard not to just yell, New York City. I know 812 00:50:24,920 --> 00:50:29,280 Speaker 1: it's a Saturday, it's an early show. It's at one pm, 813 00:50:29,400 --> 00:50:31,960 Speaker 1: and it's in Brooklyn at the Bell House. Is in 814 00:50:32,000 --> 00:50:34,800 Speaker 1: the name of the bar and venue, not related to 815 00:50:34,840 --> 00:50:38,440 Speaker 1: the Nazi Bell that's correct. If you go to NYC 816 00:50:38,680 --> 00:50:41,799 Speaker 1: podfest dot com right now, you can get tickets. They're 817 00:50:41,840 --> 00:50:45,279 Speaker 1: only twelve dollars. If you show up in Brooklyn like 818 00:50:45,320 --> 00:50:48,280 Speaker 1: that day, it'll be fifteen dollars. So I'd say purchase, 819 00:50:48,480 --> 00:50:51,640 Speaker 1: purchase them in advance. And uh, it's also selling out 820 00:50:51,680 --> 00:50:54,719 Speaker 1: according to the promoter. But maybe that's just smoke. I 821 00:50:54,719 --> 00:50:57,400 Speaker 1: don't know. I hope we can get in. Do you 822 00:50:57,400 --> 00:50:58,880 Speaker 1: think we might not be able to get into our 823 00:50:58,880 --> 00:51:00,919 Speaker 1: own shows? That would be a to obummer. That would 824 00:51:00,920 --> 00:51:04,680 Speaker 1: be hilarious. By the way, that show is with Majority Report, 825 00:51:04,760 --> 00:51:08,399 Speaker 1: which is another podcast and radio show. And who's who's 826 00:51:08,400 --> 00:51:10,759 Speaker 1: gonna be with here? Oh? Just a little person by 827 00:51:10,800 --> 00:51:14,520 Speaker 1: the name of Janine Garofalo from Wet Hot American Summer 828 00:51:16,200 --> 00:51:19,759 Speaker 1: Hey Man. Yeah, as you know, stand up comedy and 829 00:51:19,880 --> 00:51:24,080 Speaker 1: was in a Mystery Man Mystery along with Tom Waits. 830 00:51:24,239 --> 00:51:27,000 Speaker 1: I had a massive crush on Janine in the nineties. 831 00:51:27,360 --> 00:51:30,560 Speaker 1: Sames um we gotta keep it cool though. Guys. Okay, yeah, 832 00:51:30,560 --> 00:51:36,759 Speaker 1: everybody play cool, don't embarrass me. Yes, you can see us. Uh. 833 00:51:37,360 --> 00:51:39,719 Speaker 1: We have so many questions out ending Will you meet 834 00:51:39,760 --> 00:51:42,480 Speaker 1: the guys in New York? Will we be able to 835 00:51:44,120 --> 00:51:49,360 Speaker 1: behave and not turn into fanboys around childhood crushes? Will 836 00:51:49,480 --> 00:51:53,680 Speaker 1: we be back next week? Spoiler alert? The answer is yes. 837 00:51:54,239 --> 00:51:57,600 Speaker 1: See and in the meantime, if you want to contact us, 838 00:51:57,640 --> 00:52:01,120 Speaker 1: but you don't play the social meet your rigamarole game, 839 00:52:02,680 --> 00:52:05,759 Speaker 1: then you can email us directly. We are conspiracy at 840 00:52:05,760 --> 00:52:25,520 Speaker 1: how stuff works dot com.