1 00:00:00,440 --> 00:00:02,840 Speaker 1: Cannabis Talk one oh one is the world's number one 2 00:00:02,840 --> 00:00:07,800 Speaker 1: source for everything cannabis with Blue and Joe Grande. Hello 3 00:00:07,800 --> 00:00:09,719 Speaker 1: and welcome to Cannabis Talk one oh one, the world's 4 00:00:09,800 --> 00:00:12,160 Speaker 1: number one source for everything cannabis. My day is Blue. 5 00:00:12,160 --> 00:00:14,760 Speaker 1: Alongside of it is Mr Joe Grande, and you're announcing 6 00:00:14,880 --> 00:00:17,680 Speaker 1: into the best and greatest cannabis show on the planet. 7 00:00:17,880 --> 00:00:19,720 Speaker 1: Yes you are, and thank you guys all for listening 8 00:00:19,720 --> 00:00:22,000 Speaker 1: to our podcast, Cannabis Talk one on one. Check out 9 00:00:22,000 --> 00:00:24,600 Speaker 1: the website Cannabis Talk one on one dot com, as 10 00:00:24,640 --> 00:00:26,599 Speaker 1: we are the world's number one source for everything cannabis 11 00:00:26,640 --> 00:00:28,560 Speaker 1: with so many great articles and blogs on the site. 12 00:00:28,800 --> 00:00:32,960 Speaker 1: Call us up anytime nineteen eighty and check out the 13 00:00:32,960 --> 00:00:35,760 Speaker 1: i G pages at Cannabis Talk one oh one. Blue 14 00:00:35,800 --> 00:00:38,080 Speaker 1: is at the number one. Christopher Wright hellout and I 15 00:00:38,120 --> 00:00:40,559 Speaker 1: am at Joe Grande fifty two. And to remind you 16 00:00:40,560 --> 00:00:43,360 Speaker 1: about advanced nutrients to have a complete growing system for 17 00:00:43,400 --> 00:00:47,000 Speaker 1: cannabis that optimizes all phases and cycles to bring your 18 00:00:47,040 --> 00:00:50,800 Speaker 1: crops to their true genetic potential. Discover more advanced nutrients 19 00:00:50,920 --> 00:00:56,480 Speaker 1: dot com on today's show, very very nice. Yes a 20 00:00:56,600 --> 00:00:59,840 Speaker 1: lawyer do oh another one we have lawyers everywhere, every 21 00:01:00,360 --> 00:01:09,399 Speaker 1: like another one like Kurt Chetti, iran a Run a run. 22 00:01:10,080 --> 00:01:13,800 Speaker 1: That's such a cool name. Thank you. What is that 23 00:01:13,880 --> 00:01:18,320 Speaker 1: aroun Coti? What's the backgrounds? It's Indian Indian. I didn't 24 00:01:18,319 --> 00:01:19,880 Speaker 1: know exactly. That's why I was like, I'm wondering. I'm 25 00:01:19,880 --> 00:01:23,479 Speaker 1: looking at you two when it Indiene Cochetti. I can't 26 00:01:23,480 --> 00:01:26,679 Speaker 1: wait to Just the nast name too gets me hungry. 27 00:01:27,000 --> 00:01:30,360 Speaker 1: You know, I think of a contagy board. But Aaron 28 00:01:30,480 --> 00:01:33,720 Speaker 1: is the founder and CEO and general council of Patel 29 00:01:33,840 --> 00:01:37,639 Speaker 1: Fast Inc. And assume me pedal I have this Pedal 30 00:01:37,680 --> 00:01:42,560 Speaker 1: Fast Inc. And founder of Corchetti Law, which is your 31 00:01:42,560 --> 00:01:46,040 Speaker 1: own law firm, which is nice. Now. Pedal Fast is 32 00:01:46,080 --> 00:01:50,720 Speaker 1: the first of its kind route through market platform for 33 00:01:50,760 --> 00:01:55,240 Speaker 1: the cannabis industry. Pedal Fels helps cannabis brands achieve rapid 34 00:01:55,280 --> 00:01:59,000 Speaker 1: growth with its go to market acceleration program. And you 35 00:01:59,040 --> 00:02:04,000 Speaker 1: guys started hearing Alifornia correct and throughout its full spectrum 36 00:02:04,000 --> 00:02:07,320 Speaker 1: of agency services available to brands nationally, which is great. 37 00:02:07,320 --> 00:02:08,880 Speaker 1: So if you're sitting here listening to this point or 38 00:02:08,919 --> 00:02:10,680 Speaker 1: you're out about yes, you can still look them up 39 00:02:10,720 --> 00:02:14,680 Speaker 1: and call them notably cannabis brands already engaged in the 40 00:02:14,720 --> 00:02:20,680 Speaker 1: pedal Fast platform, including Space, Coyote, Emerald, Sky, Bloom Brands 41 00:02:20,720 --> 00:02:24,799 Speaker 1: and YadA YadA Legion of Bloom, Humo and Life Now. 42 00:02:24,840 --> 00:02:29,079 Speaker 1: The company, through its incubator program Pilot by pedal Fast, 43 00:02:29,200 --> 00:02:34,320 Speaker 1: also provides new and recently launched brands with direct access 44 00:02:34,680 --> 00:02:38,760 Speaker 1: to leading retailers and opportunities to gain firsthand market analysts, 45 00:02:39,280 --> 00:02:43,240 Speaker 1: while also offering select retailers the opportunity to see the 46 00:02:43,280 --> 00:02:46,919 Speaker 1: future brands before they actually formally hit the markets. Pedal 47 00:02:47,000 --> 00:02:50,440 Speaker 1: Fast is taking its business model and expanding it into 48 00:02:50,520 --> 00:02:53,440 Speaker 1: newer competitive markets. Here to give us a little bit 49 00:02:53,480 --> 00:02:56,840 Speaker 1: about the inside of how pedal Fast works is Attorney 50 00:02:56,840 --> 00:02:59,880 Speaker 1: in chief Operating officer. Please give it up you guy 51 00:03:00,160 --> 00:03:05,560 Speaker 1: for our room in the building to okay, I mean 52 00:03:05,720 --> 00:03:08,119 Speaker 1: I gave a little bit of this talk about this room. 53 00:03:08,240 --> 00:03:10,760 Speaker 1: What is this exactly? Because this is a lot of 54 00:03:10,800 --> 00:03:12,959 Speaker 1: big words and a lot of big things you guys 55 00:03:13,000 --> 00:03:15,440 Speaker 1: are doing, so break it down to us and key 56 00:03:15,520 --> 00:03:17,839 Speaker 1: terms of what you do for people. For sure. First off, 57 00:03:18,080 --> 00:03:20,119 Speaker 1: very excited to be here with you guys. Thank I've 58 00:03:20,160 --> 00:03:22,799 Speaker 1: been watching and listening, and then just great to be 59 00:03:22,880 --> 00:03:25,120 Speaker 1: with you know, along the same company with some of 60 00:03:25,160 --> 00:03:27,600 Speaker 1: your other guests. I appreciate it. I think you know 61 00:03:27,639 --> 00:03:30,359 Speaker 1: it is core. You know you read through a long 62 00:03:30,400 --> 00:03:33,800 Speaker 1: description there. But we are, uh, a company that helps 63 00:03:33,840 --> 00:03:36,640 Speaker 1: brands go to market. Um, we just celebrated our two 64 00:03:36,680 --> 00:03:39,960 Speaker 1: year anniversary and kind of going through that process, we 65 00:03:40,360 --> 00:03:42,720 Speaker 1: sat down with our team and wanted to flesh out 66 00:03:42,760 --> 00:03:46,440 Speaker 1: what our mission and vision was for the upcoming year. So, 67 00:03:46,520 --> 00:03:48,000 Speaker 1: but you don't mind, I'm gonna share that with you 68 00:03:48,080 --> 00:03:49,480 Speaker 1: and then we can get into what kind of what 69 00:03:49,520 --> 00:03:51,880 Speaker 1: we do. But you know, our mission is to drive 70 00:03:51,960 --> 00:03:55,520 Speaker 1: the connection between people and the joys of cannabis. And 71 00:03:55,560 --> 00:03:58,360 Speaker 1: how do we do that through our vision making cannabis 72 00:03:58,440 --> 00:04:03,600 Speaker 1: brands better through practices, best people, and best partnerships. So 73 00:04:03,640 --> 00:04:07,000 Speaker 1: what does that mean? We're basically helping new and established 74 00:04:07,000 --> 00:04:10,920 Speaker 1: cannabis brands, uh, you know, worth their go to market strategy, 75 00:04:11,120 --> 00:04:13,200 Speaker 1: how do they sell into retail, how do they get 76 00:04:13,280 --> 00:04:16,279 Speaker 1: into stores, how do they increase their sales velocity? And 77 00:04:16,320 --> 00:04:19,640 Speaker 1: alongside with that is having marketing services that go with that. 78 00:04:20,160 --> 00:04:22,960 Speaker 1: So we have an eighteen person salesperson team in the 79 00:04:23,000 --> 00:04:26,239 Speaker 1: state of California. Currently, I'd like to say it's a 80 00:04:26,279 --> 00:04:30,840 Speaker 1: female lead. Actually actually our company about women, which in 81 00:04:30,920 --> 00:04:33,400 Speaker 1: today's day and age is is a good thing I think. 82 00:04:33,839 --> 00:04:37,080 Speaker 1: And uh, those sales people are working with our our 83 00:04:37,120 --> 00:04:40,680 Speaker 1: brand partners to you know, work with retailers, established retailer 84 00:04:40,760 --> 00:04:45,560 Speaker 1: connections and help drive sales into those retail locations. That's 85 00:04:45,560 --> 00:04:50,560 Speaker 1: supported by about fifteen person field and trade marketing team. 86 00:04:50,600 --> 00:04:52,440 Speaker 1: And what this is that you know, you guys know 87 00:04:52,480 --> 00:04:55,160 Speaker 1: about the marketing restrictions out there and how hard it 88 00:04:55,200 --> 00:04:57,760 Speaker 1: is to do advertising. We find that boots on the 89 00:04:57,760 --> 00:05:01,000 Speaker 1: ground and having in store activation, doing p A d s, 90 00:05:01,200 --> 00:05:04,400 Speaker 1: but gender demos is a real tangible way that we 91 00:05:04,440 --> 00:05:07,880 Speaker 1: can help brand sales. So our fifteen person team is 92 00:05:07,920 --> 00:05:12,520 Speaker 1: helping manage about eight brand ambassadors throughout the state of California. 93 00:05:12,600 --> 00:05:15,960 Speaker 1: And you know, we did over five hundred brand activations 94 00:05:16,040 --> 00:05:18,400 Speaker 1: last month and we looked at increase that, you know 95 00:05:18,440 --> 00:05:21,360 Speaker 1: over the upcoming months. So I have a hundred brand 96 00:05:21,360 --> 00:05:24,320 Speaker 1: activations last month, you guys did, yeah, across our across 97 00:05:24,360 --> 00:05:27,479 Speaker 1: our brand portfolio. So we're looking for you know, new 98 00:05:27,560 --> 00:05:29,600 Speaker 1: brands that want to come through our program. I think 99 00:05:29,640 --> 00:05:32,200 Speaker 1: you mentioned that we have this pilot program. This is 100 00:05:32,240 --> 00:05:35,760 Speaker 1: for new typically pre revenue brands or brands that are 101 00:05:35,760 --> 00:05:38,440 Speaker 1: maybe introducing a new form factor and they want to 102 00:05:38,480 --> 00:05:40,839 Speaker 1: test things out. I don't know how many people, you know, 103 00:05:40,880 --> 00:05:42,800 Speaker 1: a couple of years ago, before we started the company, 104 00:05:42,839 --> 00:05:44,840 Speaker 1: they'd come to me and say, I just spent two 105 00:05:44,839 --> 00:05:47,760 Speaker 1: million dollars on inventory. I've got all of this product 106 00:05:47,800 --> 00:05:50,880 Speaker 1: sitting in my warehouse. Help me sell this. We like 107 00:05:51,000 --> 00:05:52,520 Speaker 1: to think that if we can get to the brand 108 00:05:52,520 --> 00:05:54,880 Speaker 1: before they made all those decisions, that we can help 109 00:05:54,960 --> 00:05:58,240 Speaker 1: them more efficiently and more effectively figure out how to 110 00:05:58,279 --> 00:06:01,360 Speaker 1: bring a product to market. So through our pilot program, 111 00:06:01,400 --> 00:06:05,040 Speaker 1: we're typically introducing founders and brands to about eighty to 112 00:06:05,160 --> 00:06:08,160 Speaker 1: ninety retailers in our network in California, where they get 113 00:06:08,240 --> 00:06:10,560 Speaker 1: to sit down one on one with the retailer, with 114 00:06:10,600 --> 00:06:13,240 Speaker 1: the person that makes the buying decision at the retail 115 00:06:13,279 --> 00:06:15,880 Speaker 1: location and hear it straight from the horse's mouth, like 116 00:06:16,000 --> 00:06:18,640 Speaker 1: I might think that, you know, the new cannabis popcorn 117 00:06:18,720 --> 00:06:20,920 Speaker 1: is the best things and slice bread, But why don't 118 00:06:20,920 --> 00:06:23,559 Speaker 1: we ask the people that are actually making the buying 119 00:06:23,600 --> 00:06:26,400 Speaker 1: decisions what they think about that? And so through though 120 00:06:26,680 --> 00:06:29,040 Speaker 1: that three month program, we gather a lot of feedback, 121 00:06:29,440 --> 00:06:31,159 Speaker 1: and you know, we try to get to the brand 122 00:06:31,160 --> 00:06:33,240 Speaker 1: and tell them like LEAs are the learnings. Maybe your 123 00:06:33,240 --> 00:06:35,640 Speaker 1: price points a little bit too high, maybe the packaging 124 00:06:35,680 --> 00:06:38,320 Speaker 1: needs to change. But hopefully then when they are ready 125 00:06:38,320 --> 00:06:41,040 Speaker 1: to launch into our core program, they can hit the 126 00:06:41,040 --> 00:06:43,360 Speaker 1: ground running with some good feedback that they've learned from 127 00:06:43,400 --> 00:06:46,520 Speaker 1: the market. The last piece I think that differentiates us 128 00:06:46,560 --> 00:06:49,480 Speaker 1: from other selling organizations is that we have a very 129 00:06:49,520 --> 00:06:53,279 Speaker 1: experienced brand management group. These are folks that have been 130 00:06:53,400 --> 00:06:56,960 Speaker 1: in typically wine and spirits or CpG industry for five 131 00:06:57,040 --> 00:06:59,799 Speaker 1: ten plus years and we marry that with their five 132 00:07:00,080 --> 00:07:02,960 Speaker 1: US years of cannabis experience. So these people are typically 133 00:07:03,000 --> 00:07:05,400 Speaker 1: our highest paid people. They know what you know, to 134 00:07:05,560 --> 00:07:08,240 Speaker 1: look for when they're setting these go to market strategies. 135 00:07:08,680 --> 00:07:10,840 Speaker 1: So when you know, sign up with Pedal Fast, you're 136 00:07:10,880 --> 00:07:13,000 Speaker 1: getting kind of the brand management, you're getting the sales, 137 00:07:13,200 --> 00:07:15,880 Speaker 1: and you're getting the field and trade marketing, which we think, 138 00:07:16,160 --> 00:07:18,720 Speaker 1: you know, with a brand that then has uh, you know, 139 00:07:18,760 --> 00:07:21,160 Speaker 1: a marketing budget that it can spent, and we take 140 00:07:21,200 --> 00:07:23,120 Speaker 1: care of kind of those building blocks and kind of 141 00:07:23,120 --> 00:07:25,920 Speaker 1: core tackling and blocking that that is going to lead 142 00:07:26,000 --> 00:07:27,880 Speaker 1: you know, a brand to more success in the future. 143 00:07:28,800 --> 00:07:30,840 Speaker 1: Roun you got this down right now, I mean at 144 00:07:30,880 --> 00:07:33,160 Speaker 1: least it sounds great so far. And how you have 145 00:07:33,400 --> 00:07:36,720 Speaker 1: fifteen ladies you said, our nineteen women in that department 146 00:07:36,800 --> 00:07:40,760 Speaker 1: that are helping. No, we've got eighteen sales, but the 147 00:07:40,840 --> 00:07:45,640 Speaker 1: four sales leaders are all women. You know, I I 148 00:07:45,680 --> 00:07:48,160 Speaker 1: like this, I mean so so essentially, you know, you're 149 00:07:48,200 --> 00:07:50,760 Speaker 1: you're also working as an incubator right now to help 150 00:07:50,800 --> 00:07:52,600 Speaker 1: the new brands, right how are you picking up your 151 00:07:52,640 --> 00:07:55,440 Speaker 1: leads from them? You know, we get leads every day. 152 00:07:55,480 --> 00:07:57,440 Speaker 1: I mean, you know, it's just in Hall of Flowers 153 00:07:57,560 --> 00:07:59,640 Speaker 1: a week ago we saw a lot of new exciting 154 00:07:59,680 --> 00:08:01,960 Speaker 1: brand there that we started to start, you know, having 155 00:08:02,000 --> 00:08:05,200 Speaker 1: discussions with UM. People always come through our website. I think, 156 00:08:05,200 --> 00:08:07,840 Speaker 1: you know, word of mouth is obviously the strongest form 157 00:08:07,920 --> 00:08:11,440 Speaker 1: of marketing UM. We launched the program about eighteen months ago, 158 00:08:12,040 --> 00:08:13,920 Speaker 1: and you know, we've had success with some of the 159 00:08:13,960 --> 00:08:17,920 Speaker 1: brands that we've now graduated to our Accelerator program. Brand 160 00:08:17,960 --> 00:08:20,640 Speaker 1: for example, called Slimmy's. They have a kind of a 161 00:08:20,880 --> 00:08:24,200 Speaker 1: kind of a cigarette style looking pre roll that recently 162 00:08:24,240 --> 00:08:27,560 Speaker 1: graduated into our Core Pro program. We have another edible 163 00:08:27,600 --> 00:08:31,040 Speaker 1: brand called Antia Loha that does kind of fun tropical 164 00:08:31,120 --> 00:08:34,600 Speaker 1: type flavored gummies that we just launched into our core program. 165 00:08:34,679 --> 00:08:36,880 Speaker 1: So we're learning and I think it, you know, helps 166 00:08:36,960 --> 00:08:40,760 Speaker 1: establish our retailer connections even deeper because a lot of 167 00:08:40,760 --> 00:08:43,240 Speaker 1: these retailers they don't know what the new products are, 168 00:08:43,360 --> 00:08:44,920 Speaker 1: or you know, they get hit up, you know, a 169 00:08:45,000 --> 00:08:47,280 Speaker 1: hundred times a day to take you know, this new product, 170 00:08:47,280 --> 00:08:49,600 Speaker 1: that new product. We like to think that we're being 171 00:08:49,640 --> 00:08:52,720 Speaker 1: able to you know, provide this information and organized way 172 00:08:53,000 --> 00:08:55,720 Speaker 1: so that retailer can actually have some choices and decisions 173 00:08:55,760 --> 00:08:58,280 Speaker 1: about kind of what the new and the future looks like. 174 00:08:58,320 --> 00:09:01,160 Speaker 1: It's like you're a distributor almost we are, so a 175 00:09:01,200 --> 00:09:04,160 Speaker 1: lot of you know, uh, Pedal Fast was basically born 176 00:09:04,200 --> 00:09:08,760 Speaker 1: out of my partner, Jason Vogotsky's kind of past experiences 177 00:09:08,840 --> 00:09:11,560 Speaker 1: in the food and beverage space as well as the 178 00:09:11,840 --> 00:09:14,120 Speaker 1: wine and spirit space. So the way that we look 179 00:09:14,200 --> 00:09:16,920 Speaker 1: at our business is kind of a hybrid between wine 180 00:09:16,920 --> 00:09:19,559 Speaker 1: and spirits and food and beverage. We work with a 181 00:09:19,640 --> 00:09:22,960 Speaker 1: distributor here in California, Navis, which is with the largest 182 00:09:23,520 --> 00:09:26,400 Speaker 1: distributor in the state. UM they typically do more of 183 00:09:26,400 --> 00:09:29,400 Speaker 1: the warehousing and logistics, and then we're more of the 184 00:09:29,400 --> 00:09:31,840 Speaker 1: front of the house activity like sales and marketing. So 185 00:09:31,880 --> 00:09:34,240 Speaker 1: in food and beverage, this is a very similar model. 186 00:09:34,280 --> 00:09:36,680 Speaker 1: You've got un F, I, r K HE that are 187 00:09:36,760 --> 00:09:39,240 Speaker 1: kind of the logistics providers, and then you've got other 188 00:09:39,280 --> 00:09:44,280 Speaker 1: companies like see a Fortune Advantage sales that basically helped 189 00:09:44,440 --> 00:09:47,880 Speaker 1: you know, sell into whole foods and big retailers. So 190 00:09:47,880 --> 00:09:50,600 Speaker 1: if you had the new granilla bar, you'd likely work 191 00:09:50,720 --> 00:09:52,920 Speaker 1: use one of those logistics partners to get your product 192 00:09:52,960 --> 00:09:55,120 Speaker 1: from point A to point B, and then you'd use 193 00:09:55,160 --> 00:09:57,800 Speaker 1: one of those brokers to get you into a whole 194 00:09:57,880 --> 00:10:00,679 Speaker 1: foods or a grocery store where using that kind of 195 00:10:00,760 --> 00:10:04,040 Speaker 1: same model where Navis again is our logistics partner, and 196 00:10:04,080 --> 00:10:06,000 Speaker 1: then we're providing kind of the front of the house 197 00:10:06,480 --> 00:10:08,160 Speaker 1: the other thing from the wine. But the way that 198 00:10:08,200 --> 00:10:11,280 Speaker 1: we manage our team is basically a kind of wine 199 00:10:11,280 --> 00:10:13,440 Speaker 1: and spirits one on one. So if you think of 200 00:10:13,480 --> 00:10:16,439 Speaker 1: a you know, a Southern Glazer or a Breakthrough Beverage 201 00:10:16,720 --> 00:10:18,760 Speaker 1: or an R and DC, those are the you know, 202 00:10:18,840 --> 00:10:22,760 Speaker 1: three largest alcohol distributors out there. They typically do both 203 00:10:22,800 --> 00:10:25,880 Speaker 1: the distribution and the sales and marketing function. I could 204 00:10:25,880 --> 00:10:28,160 Speaker 1: see a world in the future when you know, we 205 00:10:28,200 --> 00:10:30,120 Speaker 1: can start banking in the space and you can get 206 00:10:30,120 --> 00:10:33,360 Speaker 1: credit facilities and you can you know, basically buy and 207 00:10:33,400 --> 00:10:36,000 Speaker 1: sell inventory. I think, you know, that model could be 208 00:10:36,040 --> 00:10:38,719 Speaker 1: more attractive in the future, but right now, I think 209 00:10:38,720 --> 00:10:40,959 Speaker 1: we feel pretty good about where we are in terms of, 210 00:10:41,160 --> 00:10:44,480 Speaker 1: you know, kind of having separate company but still accomplishing 211 00:10:44,559 --> 00:10:46,880 Speaker 1: you know, kind of the goals of distribution. And I 212 00:10:46,920 --> 00:10:48,360 Speaker 1: love what you're doing. Let's take a break, and I 213 00:10:48,360 --> 00:10:50,160 Speaker 1: want to come back, and I want you to walk 214 00:10:50,240 --> 00:10:53,520 Speaker 1: me through because you said different things as you mentioned 215 00:10:53,960 --> 00:10:57,800 Speaker 1: this pilot program and different elevations. I want you to 216 00:10:57,800 --> 00:11:00,160 Speaker 1: walk me through and how it comes Blue as a 217 00:11:00,240 --> 00:11:03,160 Speaker 1: client's right, so I want to get my Blue Cannabis 218 00:11:03,240 --> 00:11:06,320 Speaker 1: brand on there and get me to those different levels 219 00:11:06,440 --> 00:11:08,720 Speaker 1: my words exactly. It's Cannabis Talk one on one. Will 220 00:11:08,720 --> 00:11:10,680 Speaker 1: be right back after this break, We'll be right back 221 00:11:10,800 --> 00:11:21,760 Speaker 1: with Cannabi's Talk one oh one. Welcome back to Cannabis 222 00:11:21,760 --> 00:11:25,280 Speaker 1: Talk one oh one. Turn your typical and as something special, folks. 223 00:11:25,280 --> 00:11:27,320 Speaker 1: When it comes to infuse products, the flavor you take 224 00:11:27,360 --> 00:11:29,880 Speaker 1: should be just as enjoyable as the feeling you experience. 225 00:11:29,920 --> 00:11:32,360 Speaker 1: And you know what I'm talking about. Lorente Oils l 226 00:11:32,440 --> 00:11:34,960 Speaker 1: O R A N N O I l S dot 227 00:11:34,960 --> 00:11:37,640 Speaker 1: Com now we're sitting here with a run a run 228 00:11:37,800 --> 00:11:40,480 Speaker 1: I just asked you, as you so eloquently speak, man, 229 00:11:40,600 --> 00:11:42,920 Speaker 1: I've follow him along with you everything, which is awesome. 230 00:11:44,320 --> 00:11:48,880 Speaker 1: Walk me through Blue my company, Blue is Blues Cannabis. 231 00:11:49,559 --> 00:11:52,760 Speaker 1: How do we company? What's our onboarding process? You know, 232 00:11:52,880 --> 00:11:54,320 Speaker 1: to something like this to get me to the shelves? 233 00:11:54,360 --> 00:11:56,439 Speaker 1: You got the foreign factor yet? Are you still open 234 00:11:56,440 --> 00:11:59,199 Speaker 1: to anything? I'm open for anything. So just you can 235 00:11:59,240 --> 00:12:01,040 Speaker 1: just come in saying that they're going I want to 236 00:12:01,480 --> 00:12:03,360 Speaker 1: So I think you know, like I said mentioned before, 237 00:12:03,400 --> 00:12:05,319 Speaker 1: you're asking about how the kind of brands reach us. 238 00:12:05,360 --> 00:12:07,520 Speaker 1: Obviously the website is a good, you know, place to 239 00:12:07,559 --> 00:12:10,840 Speaker 1: start with. What is the website so www dot pedal 240 00:12:10,880 --> 00:12:14,040 Speaker 1: fest dot com. Check that out. If you want more 241 00:12:14,040 --> 00:12:16,560 Speaker 1: information on any of the programs I mentioned, but so 242 00:12:16,600 --> 00:12:19,200 Speaker 1: Blues Cannabis send an email to us. It goes to 243 00:12:19,720 --> 00:12:23,520 Speaker 1: our department for New Brands, um that pilot program. We 244 00:12:23,559 --> 00:12:25,640 Speaker 1: would then kick things off. I am a lawyer, so 245 00:12:25,679 --> 00:12:27,920 Speaker 1: we'd have to send you an NDA to start things off, 246 00:12:28,000 --> 00:12:30,079 Speaker 1: and then once that signed, that's when we kind of 247 00:12:30,120 --> 00:12:34,440 Speaker 1: go into the more formal due diligence process. So our team, 248 00:12:34,760 --> 00:12:38,600 Speaker 1: uh David Nava Stephanie straw On my team would likely 249 00:12:38,640 --> 00:12:40,839 Speaker 1: reach out to you. We'd have an intro call to 250 00:12:40,960 --> 00:12:42,679 Speaker 1: understand kind of what what do you want to do, 251 00:12:42,880 --> 00:12:45,480 Speaker 1: what's your message, what are the products that you're trying 252 00:12:45,520 --> 00:12:47,920 Speaker 1: to sell, and then you know, depending on where you 253 00:12:47,960 --> 00:12:49,599 Speaker 1: are in the life cycle. Some of the brands, you know, 254 00:12:49,640 --> 00:12:53,439 Speaker 1: they've already started selling into channels, uh summer, it's it's 255 00:12:53,520 --> 00:12:56,520 Speaker 1: new and they need help to create assets. So we 256 00:12:56,559 --> 00:12:58,559 Speaker 1: can do that, you know, depending on kind of where 257 00:12:58,600 --> 00:13:00,960 Speaker 1: you are in in the for Let's just say you 258 00:13:01,000 --> 00:13:02,960 Speaker 1: had nothing and you just came with us. You got 259 00:13:03,040 --> 00:13:05,640 Speaker 1: a name and an idea. So with our kind of 260 00:13:05,679 --> 00:13:11,520 Speaker 1: team of money people and money is very helpful. That's 261 00:13:11,600 --> 00:13:14,520 Speaker 1: very key, which I don't think should be like, you know, 262 00:13:14,600 --> 00:13:16,240 Speaker 1: like we shouldn't laugh about. I think a lot of 263 00:13:16,240 --> 00:13:18,280 Speaker 1: people come into the space and this thing, uh yeah, 264 00:13:18,320 --> 00:13:20,560 Speaker 1: this is cannabis. I like cannabis. I want to start 265 00:13:20,640 --> 00:13:23,240 Speaker 1: my new brand, but without realizing kind of how much 266 00:13:23,240 --> 00:13:26,120 Speaker 1: it really takes to put together a brand, put together 267 00:13:26,480 --> 00:13:29,920 Speaker 1: cannabis and business. Don't forget there's business and business. The 268 00:13:29,960 --> 00:13:34,560 Speaker 1: business is the most important part. So you know, we 269 00:13:34,600 --> 00:13:37,200 Speaker 1: would have that conversation, we'd start downloading all of the 270 00:13:37,240 --> 00:13:40,320 Speaker 1: information and then we would look at our schedule and see, 271 00:13:40,559 --> 00:13:43,600 Speaker 1: typically we have a couple of sessions per month, uh, 272 00:13:43,679 --> 00:13:47,120 Speaker 1: and usually it's a three month program. So depending again 273 00:13:47,160 --> 00:13:49,559 Speaker 1: on where you are in the in in your process, 274 00:13:49,960 --> 00:13:52,000 Speaker 1: we would set up a meeting with the retailer and 275 00:13:52,000 --> 00:13:54,480 Speaker 1: if you had packaging, if you had products, we could 276 00:13:54,520 --> 00:13:57,040 Speaker 1: sit down with them and start introducing that retailer to 277 00:13:57,120 --> 00:14:00,280 Speaker 1: whatever that kind of skews product line would be. At 278 00:14:00,280 --> 00:14:01,960 Speaker 1: the end of that meeting, like I said, we would 279 00:14:02,000 --> 00:14:05,080 Speaker 1: take that feedback back to our team and we kind 280 00:14:05,080 --> 00:14:07,400 Speaker 1: of start playing with it to try to figure out, Okay, 281 00:14:07,440 --> 00:14:09,680 Speaker 1: does this work. What are retailers really saying, does this 282 00:14:09,760 --> 00:14:12,240 Speaker 1: price point work? Should we change the packaging? And then 283 00:14:12,280 --> 00:14:14,680 Speaker 1: we would be working with your team to kind of 284 00:14:14,720 --> 00:14:17,200 Speaker 1: work along that. So, you know a couple of examples, 285 00:14:17,200 --> 00:14:19,600 Speaker 1: we've had some brands where uh, they thought, you know, 286 00:14:19,640 --> 00:14:22,560 Speaker 1: their packaging was great. They went out to fifty or 287 00:14:22,560 --> 00:14:26,400 Speaker 1: so retailers and the common refrain was love the product, 288 00:14:26,560 --> 00:14:30,120 Speaker 1: love the price point, but shade the packaging. So now 289 00:14:30,200 --> 00:14:31,960 Speaker 1: that's that's great. We kind of you know, we went 290 00:14:32,000 --> 00:14:34,880 Speaker 1: two months to the process. We got that feedback rather 291 00:14:34,920 --> 00:14:38,080 Speaker 1: than spending five dollars or a million dollars on the packaging. 292 00:14:38,320 --> 00:14:40,880 Speaker 1: Let's go back to the drawing board, maybe fix some things, 293 00:14:41,280 --> 00:14:43,560 Speaker 1: and then do another kind of limited run and then 294 00:14:43,720 --> 00:14:46,640 Speaker 1: test it out again for another month or two. And usually, 295 00:14:46,720 --> 00:14:48,120 Speaker 1: you know, at the end of the program, we might 296 00:14:48,160 --> 00:14:50,600 Speaker 1: extend it out another month, another you know, two months. 297 00:14:50,840 --> 00:14:53,240 Speaker 1: But I think brands really get the sense of is 298 00:14:53,280 --> 00:14:55,560 Speaker 1: there something here? Do I want to put more money 299 00:14:55,560 --> 00:14:57,760 Speaker 1: and resources into this? Do I want to go back 300 00:14:57,760 --> 00:15:00,600 Speaker 1: to the drawing board to figure out what the best path? 301 00:15:00,760 --> 00:15:03,880 Speaker 1: Maybe or great, you know, fifty retailers just put in 302 00:15:03,880 --> 00:15:07,280 Speaker 1: initial orders. Let's let's hit the gas. Let's go, let's 303 00:15:07,280 --> 00:15:09,640 Speaker 1: start figuring out. We'll work with our new team then 304 00:15:09,720 --> 00:15:12,640 Speaker 1: kind of the brand management team to then figure out 305 00:15:12,680 --> 00:15:14,120 Speaker 1: what do we do in terms of like the real 306 00:15:14,160 --> 00:15:16,440 Speaker 1: go to market strategy. And that's how you get to 307 00:15:16,480 --> 00:15:20,280 Speaker 1: the different tiers and levels and bounced through the whole program. 308 00:15:20,520 --> 00:15:22,480 Speaker 1: That's right, that's right? And and and do they get 309 00:15:22,520 --> 00:15:27,000 Speaker 1: a certificate when they complete the program? Definitely know. But 310 00:15:27,040 --> 00:15:28,560 Speaker 1: a lot of people, you know, we we get a 311 00:15:28,600 --> 00:15:30,240 Speaker 1: lot of folks that want to come to us and 312 00:15:30,280 --> 00:15:32,520 Speaker 1: say I need sales help and I need marketing help. 313 00:15:32,560 --> 00:15:35,760 Speaker 1: And we're always saying, we understand that everyone needs that, 314 00:15:35,800 --> 00:15:38,720 Speaker 1: but let's take a step back and let's not necessarily 315 00:15:38,760 --> 00:15:40,600 Speaker 1: be in a rush. Let's you know, everyone's kind of 316 00:15:40,640 --> 00:15:42,760 Speaker 1: always been a rush, and I think that everyone thinks 317 00:15:42,760 --> 00:15:45,840 Speaker 1: there's this first mover advantage. But I do think if 318 00:15:45,880 --> 00:15:49,120 Speaker 1: you're patient and you have a good value proposition around 319 00:15:49,120 --> 00:15:52,280 Speaker 1: price and quality, you're gonna have a lot more success 320 00:15:52,280 --> 00:15:53,800 Speaker 1: if we take things one step at a time. The 321 00:15:53,880 --> 00:15:58,400 Speaker 1: turtle one, the race. Yes, maybe when somebody comes to 322 00:15:58,400 --> 00:16:01,440 Speaker 1: your company because they go want pedal fast and I 323 00:16:01,480 --> 00:16:05,480 Speaker 1: want to go to market and accelerated program here in California. 324 00:16:07,080 --> 00:16:09,400 Speaker 1: I wanted fast, to make it real fast exactly. So 325 00:16:09,480 --> 00:16:11,840 Speaker 1: it's almost like you know, you you want pedal fast, 326 00:16:11,880 --> 00:16:14,000 Speaker 1: we'll go to the website. But it's it's it's a 327 00:16:14,120 --> 00:16:16,400 Speaker 1: slow run. It's not the pedal. No. And I respect 328 00:16:16,480 --> 00:16:18,720 Speaker 1: that there are there are brands out there that that 329 00:16:18,720 --> 00:16:21,600 Speaker 1: are may may be ready to run, and we're talking 330 00:16:21,600 --> 00:16:24,680 Speaker 1: about that. Yeah, but themes that aren't ready, you're not ready, well, 331 00:16:25,040 --> 00:16:27,040 Speaker 1: I think I think we can. I'd like to help 332 00:16:27,080 --> 00:16:29,920 Speaker 1: them right like we have you know, over whatever fifty 333 00:16:30,000 --> 00:16:33,160 Speaker 1: sixty years of experience in cannabis, and and wine and 334 00:16:33,200 --> 00:16:37,040 Speaker 1: spirits and CpG across our leadership team, I'm hoping, you know, 335 00:16:37,120 --> 00:16:38,840 Speaker 1: if that we can be able to help you out 336 00:16:38,840 --> 00:16:41,240 Speaker 1: and figure out like what might be a viable strategy. 337 00:16:41,480 --> 00:16:43,880 Speaker 1: And I think I think you know, ultimately, you know, 338 00:16:44,440 --> 00:16:47,120 Speaker 1: you guys going to their stores and doing pop ups. 339 00:16:47,360 --> 00:16:50,200 Speaker 1: You know that that's that's an amazing thing in itself 340 00:16:50,240 --> 00:16:52,600 Speaker 1: because a lot of these guys that send their their 341 00:16:52,600 --> 00:16:55,400 Speaker 1: reps out, they the reps are maybe not quite as 342 00:16:55,480 --> 00:16:57,920 Speaker 1: clean cut, they don't look the right image, they don't 343 00:16:58,000 --> 00:16:59,960 Speaker 1: understand them. If you guys are doing them every day 344 00:17:00,000 --> 00:17:02,360 Speaker 1: and twice on Tuesday, you know what to expect. You've 345 00:17:02,360 --> 00:17:04,560 Speaker 1: already seen this. That's you're probably one of your your 346 00:17:04,560 --> 00:17:07,360 Speaker 1: biggest you know sales. But but again, what we say 347 00:17:07,359 --> 00:17:09,160 Speaker 1: one thing about that, I mean, the coolest thing is that, 348 00:17:09,240 --> 00:17:11,919 Speaker 1: you know, our team is spread out all across California 349 00:17:11,960 --> 00:17:14,080 Speaker 1: and we are moving into other states. But if you 350 00:17:14,119 --> 00:17:16,119 Speaker 1: look at our salesperson or you look at our field 351 00:17:16,160 --> 00:17:18,960 Speaker 1: marketing people in those regions, I really feel like they 352 00:17:19,040 --> 00:17:22,240 Speaker 1: kind of they show that identity of that they're mirroring. 353 00:17:22,760 --> 00:17:24,720 Speaker 1: Because you know that though, and that's what I'm saying 354 00:17:24,880 --> 00:17:27,840 Speaker 1: is because you're in so many markets. You've done that research, 355 00:17:28,119 --> 00:17:30,600 Speaker 1: Versus the guy that doesn't know where he's going and 356 00:17:30,640 --> 00:17:32,520 Speaker 1: he's coming from this company and he's just trying to 357 00:17:32,560 --> 00:17:35,080 Speaker 1: focus on his brand and he shows up and they 358 00:17:35,080 --> 00:17:36,919 Speaker 1: don't know what market they're walking into. You know, if 359 00:17:36,960 --> 00:17:39,840 Speaker 1: you go into northern California, you're definitely looking at a 360 00:17:40,040 --> 00:17:43,160 Speaker 1: different market than you are in Southern California. It's different. Yeah. 361 00:17:43,200 --> 00:17:45,000 Speaker 1: We always say like if you have a surf brand, 362 00:17:45,119 --> 00:17:48,679 Speaker 1: then you know, Inland Empire and Modesto might not be 363 00:17:48,720 --> 00:17:55,440 Speaker 1: your carreat account. Yeah I want. Yeah, it's so funny 364 00:17:55,480 --> 00:17:58,000 Speaker 1: when you think about concepts like that, because you're right, 365 00:17:58,040 --> 00:17:59,879 Speaker 1: some people think, no, but I'm a surfer and I'm 366 00:18:00,200 --> 00:18:02,120 Speaker 1: gout there. But you know, there might be the big 367 00:18:02,119 --> 00:18:04,320 Speaker 1: inland serve crowd. But yeah, but it's like you have 368 00:18:04,400 --> 00:18:06,320 Speaker 1: to find a way to speak to that audience. Maybe 369 00:18:06,400 --> 00:18:11,840 Speaker 1: you might want to go you know, in the back. Yeah. Okay, 370 00:18:11,840 --> 00:18:14,040 Speaker 1: So so what does this cost look like for for 371 00:18:14,080 --> 00:18:15,880 Speaker 1: the for the client? I mean, you know, and I'm 372 00:18:15,920 --> 00:18:17,720 Speaker 1: sure you have all kinds of different scales. We give 373 00:18:17,800 --> 00:18:20,160 Speaker 1: like A B and C. Right, So someone that comes in, 374 00:18:20,400 --> 00:18:22,320 Speaker 1: they're just starting they want to kind of roll this 375 00:18:22,359 --> 00:18:24,920 Speaker 1: out and then what would you know they received for that? 376 00:18:25,040 --> 00:18:27,119 Speaker 1: You know, give me a little Yeah. So typically our 377 00:18:27,200 --> 00:18:30,720 Speaker 1: pilot program is fifteen thousand dollars a month, and then 378 00:18:30,880 --> 00:18:34,480 Speaker 1: if you are in our core program, it's typically five 379 00:18:34,520 --> 00:18:37,720 Speaker 1: percent of sales or fifteen thousand dollars a month, whichever 380 00:18:37,840 --> 00:18:40,119 Speaker 1: is greater. So people are always asking us, you know, 381 00:18:40,160 --> 00:18:42,920 Speaker 1: if you're a smaller brand, how can I afford kind 382 00:18:42,920 --> 00:18:45,840 Speaker 1: of that that? You know that fifteen thousand dollars? We 383 00:18:45,880 --> 00:18:48,639 Speaker 1: always say, I mean, you know, we've got seventy people 384 00:18:49,000 --> 00:18:51,560 Speaker 1: in the field working on your behalf. I think if 385 00:18:51,600 --> 00:18:54,840 Speaker 1: you tried to do that yourself, uh, you might be 386 00:18:54,880 --> 00:18:56,159 Speaker 1: able to do it cheaper, but I don't know if 387 00:18:56,160 --> 00:18:58,119 Speaker 1: you're gonna be able to do it effectively. I mean, 388 00:18:58,200 --> 00:19:00,439 Speaker 1: fifteen thousand dollars if you kind of cut it, probably 389 00:19:00,440 --> 00:19:03,040 Speaker 1: two or three sales people, full time sales people, and 390 00:19:03,080 --> 00:19:04,760 Speaker 1: if you want to pedal fast, I mean, this is 391 00:19:04,800 --> 00:19:07,440 Speaker 1: what we gotta do. Yeah, yeah, when you're gonna get 392 00:19:07,480 --> 00:19:09,359 Speaker 1: the kind of the width and the breath that, I 393 00:19:09,400 --> 00:19:12,000 Speaker 1: think it's going to be harder to do on your own. 394 00:19:12,080 --> 00:19:13,600 Speaker 1: And then you know the other thing I'd say for 395 00:19:13,840 --> 00:19:16,199 Speaker 1: some of the more established bigger brands. You know, if 396 00:19:16,240 --> 00:19:19,040 Speaker 1: you're already into two D two fifty stores and you're 397 00:19:19,080 --> 00:19:21,720 Speaker 1: doing it yourself, god bless you. But once you start 398 00:19:21,720 --> 00:19:25,720 Speaker 1: trying to go into three D four hundred, five hundred stores, 399 00:19:26,119 --> 00:19:28,920 Speaker 1: that becomes really challenging to do that all by yourself. 400 00:19:29,320 --> 00:19:31,320 Speaker 1: And we think that we provide kind of a good 401 00:19:31,359 --> 00:19:33,960 Speaker 1: third party resource to be able to handle a lot 402 00:19:34,000 --> 00:19:36,080 Speaker 1: of that stuff. I mean, we're not talking about it, 403 00:19:36,119 --> 00:19:37,800 Speaker 1: but like you know, one of our thesis is that 404 00:19:38,160 --> 00:19:40,919 Speaker 1: vertical integration is going to break down. I mean, how 405 00:19:40,960 --> 00:19:42,840 Speaker 1: it's it's hard enough to be able to be the 406 00:19:42,840 --> 00:19:45,200 Speaker 1: best manufacturer, how are you going to be the best distributor. 407 00:19:45,320 --> 00:19:46,960 Speaker 1: How are you going to be the best retailer. How 408 00:19:46,960 --> 00:19:48,880 Speaker 1: are you gonna be the best sales and market It's 409 00:19:48,920 --> 00:19:51,760 Speaker 1: great for a moment pop, but it's not great for 410 00:19:51,800 --> 00:19:53,840 Speaker 1: the mass. I mean, you know, when when Kirkland decides 411 00:19:53,880 --> 00:19:56,600 Speaker 1: to roll in right and and they will, you know 412 00:19:56,800 --> 00:19:59,520 Speaker 1: they're gonna accept it into let's say all cost goals, 413 00:19:59,640 --> 00:20:02,320 Speaker 1: just we're all tobacco goes. If I want to buy tobacco, 414 00:20:02,640 --> 00:20:05,040 Speaker 1: I'm more likely going to go to Costco because they 415 00:20:05,080 --> 00:20:08,760 Speaker 1: have the cheapest prices and it's always there and they 416 00:20:08,800 --> 00:20:12,040 Speaker 1: know how to distribute it nationally, you know, and internationally 417 00:20:12,040 --> 00:20:14,320 Speaker 1: for that matter. But you know, we're we're looking at 418 00:20:14,520 --> 00:20:16,600 Speaker 1: you know, do you feel like your model is going 419 00:20:16,680 --> 00:20:20,040 Speaker 1: to be still sustainable when when someone like that rolls on, Yeah, 420 00:20:20,040 --> 00:20:22,560 Speaker 1: because that's what they're doing that in those industries, like 421 00:20:22,560 --> 00:20:25,400 Speaker 1: in the wine and spirit space, we just get absorbed 422 00:20:25,400 --> 00:20:27,400 Speaker 1: and rolled up. Yeah, I mean I think, I mean 423 00:20:27,480 --> 00:20:29,320 Speaker 1: that's a lot of the way that we run our 424 00:20:29,320 --> 00:20:32,359 Speaker 1: systems and our technology and the way that we slice 425 00:20:32,359 --> 00:20:35,160 Speaker 1: and dice data is again right from kind of wine 426 00:20:35,160 --> 00:20:37,680 Speaker 1: and spirits and freedom and beverages, and so I think 427 00:20:37,800 --> 00:20:40,520 Speaker 1: they actually would be very familiar with the model and 428 00:20:40,560 --> 00:20:43,239 Speaker 1: when they look, I think the one thing that we 429 00:20:43,280 --> 00:20:45,240 Speaker 1: would have that they wouldn't have is kind of that 430 00:20:45,320 --> 00:20:48,639 Speaker 1: wealth of cannabis knowledge and experience. I don't think anyone 431 00:20:48,720 --> 00:20:50,919 Speaker 1: just coming in from those industries would be able to 432 00:20:50,960 --> 00:20:54,120 Speaker 1: be very successful without. You know, a lot of companies 433 00:20:54,160 --> 00:20:55,760 Speaker 1: ask us to do it for them to you know 434 00:20:55,800 --> 00:20:57,639 Speaker 1: what I mean. It's like everybody wants this, you know, 435 00:20:57,720 --> 00:20:59,639 Speaker 1: and it's like, you know, how do you roll it 436 00:20:59,640 --> 00:21:02,400 Speaker 1: into five stores or how do I get And it's 437 00:21:02,440 --> 00:21:04,720 Speaker 1: just like you know, we we actually kind of know, 438 00:21:05,080 --> 00:21:07,239 Speaker 1: you know, but it's it's more difficult to to do 439 00:21:07,280 --> 00:21:09,199 Speaker 1: it than to say it, right. I mean, you know, 440 00:21:09,440 --> 00:21:13,160 Speaker 1: to roll into stores that you don't already have with Navis. 441 00:21:13,200 --> 00:21:15,399 Speaker 1: You guys partnering with NABS, you probably have you know, 442 00:21:15,440 --> 00:21:20,840 Speaker 1: five stores that you have access to every account. Yeah huge, 443 00:21:21,000 --> 00:21:25,960 Speaker 1: Navis touches every account now that you have that though, Um, 444 00:21:26,040 --> 00:21:28,640 Speaker 1: so they come into you do you work through through 445 00:21:28,680 --> 00:21:31,840 Speaker 1: those leads to get them into stores? Right, So you're 446 00:21:31,840 --> 00:21:34,760 Speaker 1: actually booting them into the store. So you show up 447 00:21:34,800 --> 00:21:36,880 Speaker 1: and you show the new product, you have the relationship, 448 00:21:36,960 --> 00:21:39,080 Speaker 1: you build the relationship, and you go, hey, guys, make 449 00:21:39,119 --> 00:21:41,800 Speaker 1: it simple for the operator right to to say hey, 450 00:21:41,840 --> 00:21:44,040 Speaker 1: instead of them knocking on the door asking someone they 451 00:21:44,040 --> 00:21:46,640 Speaker 1: don't know. You guys already have the relationship just rolling 452 00:21:46,680 --> 00:21:48,879 Speaker 1: into the stores. How successful are you with that for 453 00:21:48,880 --> 00:21:51,040 Speaker 1: for these guys. I think it's been very successful. And 454 00:21:51,080 --> 00:21:53,080 Speaker 1: I think you know, a lot of the retailers, you know, 455 00:21:53,080 --> 00:21:55,520 Speaker 1: people are always like, you know, they're the worst people. 456 00:21:55,600 --> 00:21:57,400 Speaker 1: They're doing this and doing that. But I just think 457 00:21:57,400 --> 00:21:59,760 Speaker 1: they're bandwidth taps. So if we can make it easier 458 00:21:59,800 --> 00:22:03,159 Speaker 1: for them to make buying decisions and give them selection 459 00:22:03,480 --> 00:22:06,000 Speaker 1: I think at the end of the day, the consumer wins, 460 00:22:06,200 --> 00:22:08,280 Speaker 1: you know, so are you know a lot of brands too, 461 00:22:08,600 --> 00:22:10,560 Speaker 1: they want to kind of be on their own and 462 00:22:10,600 --> 00:22:13,960 Speaker 1: sell themselves. But I think with our portfolio approach, we 463 00:22:14,080 --> 00:22:16,800 Speaker 1: have something for everyone. And you know, I hope that 464 00:22:16,840 --> 00:22:19,960 Speaker 1: we continue to build a more robust portfolio as we 465 00:22:20,000 --> 00:22:22,800 Speaker 1: continue to grow and get bigger, so that hopefully we 466 00:22:22,880 --> 00:22:25,919 Speaker 1: become that one stop shop, you know, retailer X says, 467 00:22:25,960 --> 00:22:28,800 Speaker 1: I want the new cannabis popcorn. Let me call Pedal 468 00:22:28,880 --> 00:22:31,240 Speaker 1: fast and see. You know, the couple of brands that 469 00:22:31,280 --> 00:22:33,720 Speaker 1: they're talking to. I know that they've been vetted. I 470 00:22:33,760 --> 00:22:35,160 Speaker 1: know that they're going to be ready for the big 471 00:22:35,200 --> 00:22:37,679 Speaker 1: time when when we let them in. And then you know, 472 00:22:38,160 --> 00:22:40,760 Speaker 1: just because you get into the store, that's not the work, 473 00:22:40,760 --> 00:22:45,439 Speaker 1: doesn't stop their market surface that reach that's right when 474 00:22:45,480 --> 00:22:47,119 Speaker 1: it starts, which I think a lot of people, you know, 475 00:22:47,200 --> 00:22:49,040 Speaker 1: they have a party when they get into the account. 476 00:22:49,520 --> 00:22:51,320 Speaker 1: Let's talk about you know, if you're still in the 477 00:22:51,359 --> 00:22:53,440 Speaker 1: account in six months or in a year, and I 478 00:22:53,560 --> 00:22:55,840 Speaker 1: think we can kind of help people have that staying power. 479 00:22:56,160 --> 00:22:58,600 Speaker 1: How well the account is doing that is true? Are 480 00:22:58,640 --> 00:23:01,639 Speaker 1: you managing their their actually metrics. I mean, are you 481 00:23:01,720 --> 00:23:04,520 Speaker 1: managing their actual account or you just yes. So we 482 00:23:04,800 --> 00:23:07,960 Speaker 1: are working with Navis. We basically have a portal into Navis. 483 00:23:08,040 --> 00:23:11,399 Speaker 1: So our salespeople will typically put in all the orders 484 00:23:11,760 --> 00:23:15,040 Speaker 1: into into the naviscy. Partnering up with these companies, damn 485 00:23:15,040 --> 00:23:18,200 Speaker 1: near yeah right, yeah, yeah, yeah, but only a small 486 00:23:18,280 --> 00:23:20,360 Speaker 1: percentage of each company five percent of the company said, 487 00:23:20,800 --> 00:23:22,720 Speaker 1: I think at a percentage of the sales, five percent 488 00:23:22,800 --> 00:23:27,359 Speaker 1: of the growth perpetuity for life. Uh you typically we 489 00:23:27,400 --> 00:23:30,440 Speaker 1: have like two year contracts that renew um. But yeah, 490 00:23:30,480 --> 00:23:32,320 Speaker 1: I mean, you know, like we'll we'll sit down every 491 00:23:32,400 --> 00:23:35,080 Speaker 1: quarter with our brands. We go through a very rigorous 492 00:23:35,160 --> 00:23:39,640 Speaker 1: kind of quarterly plan process, quarterly planning process, and that's 493 00:23:39,920 --> 00:23:42,080 Speaker 1: you know, what new distribution targets we want to do, 494 00:23:42,160 --> 00:23:44,360 Speaker 1: What revenue targets do we want to hit? What new 495 00:23:44,400 --> 00:23:46,639 Speaker 1: form factors are coming out? A lot of people are 496 00:23:46,640 --> 00:23:49,360 Speaker 1: sitting on old inventory. How do we liquidate that inventory. 497 00:23:49,400 --> 00:23:52,120 Speaker 1: Let's come up with programming and strategies to be able 498 00:23:52,200 --> 00:23:53,919 Speaker 1: to do that. Yeah, you got to, yeah, I mean 499 00:23:53,960 --> 00:23:56,000 Speaker 1: people are throwing the weight you know back. How did 500 00:23:56,040 --> 00:24:00,560 Speaker 1: you guys come up with the name pedal fast? Honestly, 501 00:24:00,720 --> 00:24:05,399 Speaker 1: we we Uh, Jason and Gina, my other partner, and Jason, 502 00:24:05,880 --> 00:24:08,760 Speaker 1: we were pretty agnostic on what the name was. Our 503 00:24:08,840 --> 00:24:13,480 Speaker 1: first name was going to be Falcon, and Foster decided 504 00:24:13,520 --> 00:24:16,400 Speaker 1: against that luckily. I think it's definitely a lawyer name. 505 00:24:19,680 --> 00:24:21,240 Speaker 1: I mean, you already have your other law firm, but 506 00:24:21,840 --> 00:24:24,680 Speaker 1: a ruin why would you let them do that? But 507 00:24:24,720 --> 00:24:26,960 Speaker 1: I thought pedal fast was obviously you got the fast, 508 00:24:27,000 --> 00:24:29,880 Speaker 1: that's you know, we're moving quickly, and the pedal it's 509 00:24:29,960 --> 00:24:32,800 Speaker 1: based an allusion to the flower pedal. Yeah, so I 510 00:24:32,880 --> 00:24:34,520 Speaker 1: think it's worked out pretty good for it. What a 511 00:24:34,560 --> 00:24:36,399 Speaker 1: great name. I think it's awesome too. I mean it 512 00:24:36,480 --> 00:24:39,040 Speaker 1: has so many ways you can look at it. You're 513 00:24:39,040 --> 00:24:41,639 Speaker 1: at the pedal, pedal, the metal going fast. I mean, 514 00:24:42,240 --> 00:24:44,280 Speaker 1: it's just there's so many puns there and it's such 515 00:24:44,280 --> 00:24:45,880 Speaker 1: a good company. What you guys are doing. We're gonna 516 00:24:45,880 --> 00:24:47,280 Speaker 1: dive back in it. We're gonna take a break where 517 00:24:47,320 --> 00:24:49,400 Speaker 1: to come back, ask you a few more questions about 518 00:24:49,400 --> 00:24:51,479 Speaker 1: the company, and jump into the high five. It's Cannabis 519 00:24:51,480 --> 00:24:53,200 Speaker 1: Talk one oh one. We'll be right back after that. 520 00:24:53,320 --> 00:24:56,199 Speaker 1: Let's go, are you right then? He Cannabis Talk one 521 00:24:56,240 --> 00:25:06,840 Speaker 1: oh one. Welcome back to cannabis talk one oh one, 522 00:25:07,280 --> 00:25:10,439 Speaker 1: let's talk about popcornes. You guys, the first paper cone 523 00:25:10,520 --> 00:25:14,119 Speaker 1: infused with real fruit tirpeens. Get your popcornes today and 524 00:25:14,280 --> 00:25:18,400 Speaker 1: enjoy it. Just pop it actually got feel it, pop 525 00:25:18,560 --> 00:25:20,480 Speaker 1: it and smoke it. You guys. Check them out of 526 00:25:20,520 --> 00:25:24,800 Speaker 1: popcorn Mom or on Instagram Popcornes USA, or just grab 527 00:25:25,000 --> 00:25:27,600 Speaker 1: one at a smoke shop near you. It's fill it, 528 00:25:28,200 --> 00:25:33,760 Speaker 1: pop it, light it, smoke it, Poe light smoky, fill it, 529 00:25:34,160 --> 00:25:38,720 Speaker 1: pop it, light it smoke Yeah, pop it light smoking 530 00:25:40,440 --> 00:25:43,240 Speaker 1: guys for everyone here. That helps us all out, you guys. 531 00:25:43,359 --> 00:25:49,840 Speaker 1: Daniel cal Christian A Christian s, Danny p Funk, Connor R, Jessica, 532 00:25:50,119 --> 00:25:57,320 Speaker 1: s Cash, Cam, Isaiah Dallas, of course, good old Eric, Jack, Sarah, Jasmine, Maddie, Alexa, 533 00:25:57,800 --> 00:26:02,720 Speaker 1: Jessica p Pianchi, Solar Are Wilson, Ali Cousin, Ray Goldie, 534 00:26:02,800 --> 00:26:06,840 Speaker 1: my brother, Pitt, Mark Harnes, Erica, Jennifer, Chris, Frankino and Elvis. 535 00:26:07,080 --> 00:26:12,280 Speaker 1: Thank you so much around here. Everything you're describing with 536 00:26:12,400 --> 00:26:14,560 Speaker 1: your company and what you guys do is so awesome. 537 00:26:14,680 --> 00:26:16,720 Speaker 1: Hearing how you guys came up at the company name 538 00:26:16,760 --> 00:26:18,960 Speaker 1: and you're giving your props to your other employees that 539 00:26:19,040 --> 00:26:21,920 Speaker 1: held up with it. I love that as well. Where 540 00:26:21,920 --> 00:26:24,000 Speaker 1: do you come from? And who are you? A round? 541 00:26:24,240 --> 00:26:26,920 Speaker 1: I know you're a lawyer, and I know your background. 542 00:26:27,000 --> 00:26:29,240 Speaker 1: You said you're Indian descent. Because of your name, I 543 00:26:29,359 --> 00:26:32,119 Speaker 1: was so curious, where are you from and who are you? 544 00:26:32,119 --> 00:26:34,919 Speaker 1: A little bit sure? I grew up in St. Louis, Missouri, 545 00:26:35,560 --> 00:26:41,399 Speaker 1: so I guess St. Louis Cardinals fan. Unfortunately they know uh. 546 00:26:41,520 --> 00:26:44,880 Speaker 1: And then I went to Harvard for college, and then 547 00:26:44,960 --> 00:26:47,399 Speaker 1: I moved back to St. Louis, thinking that I was 548 00:26:47,440 --> 00:26:50,639 Speaker 1: gonna live there forever. Went to law school at Washington 549 00:26:50,720 --> 00:26:55,240 Speaker 1: University School Law, and from there I moved to Chicago, 550 00:26:55,400 --> 00:26:58,679 Speaker 1: where I worked at one of the leading corporate bankruptcy 551 00:26:58,840 --> 00:27:03,160 Speaker 1: restructuring firms during the Great Recession, Kirkland Ellis from about 552 00:27:03,160 --> 00:27:08,399 Speaker 1: two thousand eight. Yeah, that's when I was more wearing 553 00:27:08,720 --> 00:27:11,359 Speaker 1: a suit and tie, running around going to courthouses and 554 00:27:11,560 --> 00:27:15,119 Speaker 1: trying to help companies, uh, stave off their creditors. But 555 00:27:15,240 --> 00:27:18,400 Speaker 1: that experience actually like got me to understand just more 556 00:27:18,440 --> 00:27:21,119 Speaker 1: about kind of business. A lot of lawyers are, you know, 557 00:27:21,240 --> 00:27:24,520 Speaker 1: kind of more paper pushers and you know, working on documents. 558 00:27:24,800 --> 00:27:26,560 Speaker 1: I really like to kind of roll up my sleeve 559 00:27:26,640 --> 00:27:29,520 Speaker 1: and work with the you know, the management leadership teams 560 00:27:29,560 --> 00:27:32,119 Speaker 1: at the companies that we were helping, and just understanding 561 00:27:32,160 --> 00:27:34,360 Speaker 1: how companies are put together and how they fall back, 562 00:27:34,520 --> 00:27:37,080 Speaker 1: fall apart, and how they can be put back together again. 563 00:27:37,200 --> 00:27:39,480 Speaker 1: So that's kind of where I started to have more 564 00:27:39,520 --> 00:27:43,000 Speaker 1: of that entrepreneurial fire, and I just couldn't find like 565 00:27:43,119 --> 00:27:46,320 Speaker 1: where that was in the industry. Uh started getting active 566 00:27:46,359 --> 00:27:50,560 Speaker 1: around two thousand fifteen, two thousand sixteen when Proposition sixty 567 00:27:50,640 --> 00:27:55,040 Speaker 1: four was you know, coming out and getting past Yeah, 568 00:27:55,119 --> 00:27:57,240 Speaker 1: and then you know, having the law degree, I just 569 00:27:57,320 --> 00:28:00,720 Speaker 1: started working with folks that were coming out of the illicit, 570 00:28:01,040 --> 00:28:04,760 Speaker 1: black gray market and helping them get into the regulated market. Um. 571 00:28:05,000 --> 00:28:07,560 Speaker 1: Fast forward a couple of years later. You know, I've 572 00:28:07,600 --> 00:28:10,480 Speaker 1: been disappointed that kind of California, in the city of 573 00:28:10,680 --> 00:28:14,840 Speaker 1: l A have not been issuing more licenses. But you know, 574 00:28:15,000 --> 00:28:17,880 Speaker 1: my my original plan was to hopefully get some licenses 575 00:28:17,920 --> 00:28:21,600 Speaker 1: in l A and build a business around that. But unfortunately, 576 00:28:21,680 --> 00:28:23,920 Speaker 1: you know, we are where we are and the city 577 00:28:24,040 --> 00:28:28,240 Speaker 1: is still kind of mired, mired in that process. What 578 00:28:28,920 --> 00:28:30,719 Speaker 1: would you want to get? You want? Like, well, it's 579 00:28:30,760 --> 00:28:34,160 Speaker 1: funny now, you know, I think and now you're like, yeah, 580 00:28:36,320 --> 00:28:38,560 Speaker 1: I know exactly. I was like, it's like I wanted one, 581 00:28:38,720 --> 00:28:43,160 Speaker 1: and then now I've dodged a bullet. Intuitously that that happened, 582 00:28:43,480 --> 00:28:45,640 Speaker 1: and that led me to a company called cush COO 583 00:28:45,760 --> 00:28:48,000 Speaker 1: Holdings that's now Green Lane, which is one of the 584 00:28:48,080 --> 00:28:51,240 Speaker 1: larger ancillary providers in the space. So right here in 585 00:28:51,280 --> 00:28:55,600 Speaker 1: guarding growth. Yeah, they you know, did packaging vay hardware? Did? 586 00:28:55,640 --> 00:28:58,840 Speaker 1: They get rolled up and went hub merged with a 587 00:28:58,920 --> 00:29:01,920 Speaker 1: company called green Lane and based out of Florida. So 588 00:29:02,080 --> 00:29:03,960 Speaker 1: interesting though I always wanted to be on the flower 589 00:29:04,040 --> 00:29:06,920 Speaker 1: touching side, but that experience was great because you know, 590 00:29:07,000 --> 00:29:10,360 Speaker 1: we were selling packaging and by hardware too, folks all 591 00:29:10,360 --> 00:29:14,320 Speaker 1: across the country, across the world canopy growth, you know, 592 00:29:14,520 --> 00:29:18,800 Speaker 1: Moxie here, you know, g T I truly so that actually, 593 00:29:18,880 --> 00:29:20,600 Speaker 1: you know, my partner and I was joke, but that 594 00:29:20,680 --> 00:29:22,320 Speaker 1: was a great way to meet a lot of folks 595 00:29:22,360 --> 00:29:24,920 Speaker 1: in the industry. And so when it came time, you know, 596 00:29:25,000 --> 00:29:27,360 Speaker 1: I that was this not where my my passion was 597 00:29:28,200 --> 00:29:30,760 Speaker 1: A partner and I talked and we both left and 598 00:29:31,320 --> 00:29:34,000 Speaker 1: started a pedal fast kind of in the midst of 599 00:29:34,080 --> 00:29:38,320 Speaker 1: covid uh in August and we were able to to 600 00:29:38,440 --> 00:29:41,000 Speaker 1: raise a little bit of money. Uh. You know, Jason 601 00:29:41,080 --> 00:29:44,239 Speaker 1: had some former investors that, uh, you know, we're very 602 00:29:44,280 --> 00:29:47,200 Speaker 1: supportive of of what he'd been doing. And I really 603 00:29:47,280 --> 00:29:48,920 Speaker 1: liked the idea. I thought we were a little bit 604 00:29:48,960 --> 00:29:51,280 Speaker 1: early because I just didn't know where brands were yet. 605 00:29:51,760 --> 00:29:53,880 Speaker 1: But you're starting to see, like over the last you know, 606 00:29:54,040 --> 00:29:56,920 Speaker 1: year two years, brands are really like starting to you know, 607 00:29:57,480 --> 00:30:01,520 Speaker 1: become stronger, become profitable. I mean they're you know, Stizzy, Jeter. 608 00:30:01,760 --> 00:30:04,200 Speaker 1: You see some of these kind of unicorn brands out 609 00:30:04,240 --> 00:30:07,960 Speaker 1: there that a couple of years ago, and once you 610 00:30:08,080 --> 00:30:11,600 Speaker 1: become multi state operators are doing pretty damn good. Yes, yes, 611 00:30:11,800 --> 00:30:15,280 Speaker 1: and that's our goal, Like we want to create national brands. 612 00:30:15,720 --> 00:30:20,760 Speaker 1: So we are expanding into Massachusetts, Arizona, and Michigan as 613 00:30:20,800 --> 00:30:23,600 Speaker 1: we speak, and we're working with a couple of companies, 614 00:30:23,760 --> 00:30:25,960 Speaker 1: Can being one of them that is in some of 615 00:30:26,040 --> 00:30:31,000 Speaker 1: those states all the big celebrities are. Yeah, exactly. So 616 00:30:31,120 --> 00:30:33,120 Speaker 1: the idea is, if you know, we have all of 617 00:30:33,160 --> 00:30:35,760 Speaker 1: our systems are uniform and whatever state that we're in, 618 00:30:36,240 --> 00:30:38,800 Speaker 1: if you are a Can or a Stizzy or Jeter 619 00:30:39,080 --> 00:30:40,560 Speaker 1: or one of these brands and you want to be 620 00:30:40,560 --> 00:30:43,840 Speaker 1: able to manage your sales from one central location. Will 621 00:30:43,880 --> 00:30:46,160 Speaker 1: give you a dashboard. You'll get plugged into our team 622 00:30:46,480 --> 00:30:48,440 Speaker 1: and you'll be able to see everything kind of in 623 00:30:48,520 --> 00:30:51,719 Speaker 1: the same information so that you can make better, hopefully 624 00:30:51,800 --> 00:30:55,600 Speaker 1: wiser decisions as you continue to scale your operations. Right, 625 00:30:56,280 --> 00:30:58,440 Speaker 1: do you have exclusive sales for for these guys too? 626 00:30:58,520 --> 00:31:00,920 Speaker 1: I mean most of them are. Yeah, we bigly. You know. 627 00:31:01,400 --> 00:31:03,440 Speaker 1: The way that we work is the brand's team is 628 00:31:03,520 --> 00:31:06,280 Speaker 1: our team and vice versa. We don't want to create 629 00:31:06,360 --> 00:31:09,800 Speaker 1: competition between the in house brand team and our team. 630 00:31:10,160 --> 00:31:13,360 Speaker 1: So if they've got them yeah, yeah, exactly, if they've 631 00:31:13,400 --> 00:31:15,560 Speaker 1: got leads and maybe we can close those leads. If 632 00:31:15,600 --> 00:31:17,920 Speaker 1: we've got leads that they can close, and hopefully it 633 00:31:18,000 --> 00:31:21,400 Speaker 1: kind of together and what what what do you what 634 00:31:21,480 --> 00:31:23,080 Speaker 1: else do you guys provide for them as far as 635 00:31:23,120 --> 00:31:25,160 Speaker 1: marketing goes? I mean, obviously you guys are doing the 636 00:31:25,520 --> 00:31:27,479 Speaker 1: P A, D S or whatever in the stores, um, 637 00:31:27,600 --> 00:31:29,440 Speaker 1: but I mean what else do you guys offer is 638 00:31:29,520 --> 00:31:31,560 Speaker 1: far as marketing, We do, like you know, a lot 639 00:31:31,600 --> 00:31:34,920 Speaker 1: of the kind of curation, asset collection. Um. We do 640 00:31:35,040 --> 00:31:37,200 Speaker 1: have sister agencies that we work with that can help 641 00:31:37,240 --> 00:31:38,880 Speaker 1: you with more of what I'll call like the pure 642 00:31:38,960 --> 00:31:42,160 Speaker 1: agency services. So you were talking about Blues brand if 643 00:31:42,200 --> 00:31:44,040 Speaker 1: you wanted to come up with what the logo look 644 00:31:44,120 --> 00:31:46,720 Speaker 1: like and how the branding looks, like we can you know, 645 00:31:46,880 --> 00:31:49,080 Speaker 1: refer to your people in our network that we trust, 646 00:31:49,640 --> 00:31:50,960 Speaker 1: um and you know, but I mean, how do you 647 00:31:51,000 --> 00:31:52,640 Speaker 1: get it out to the masses? Right? Like I mean 648 00:31:52,760 --> 00:31:55,360 Speaker 1: right now, right you're listening, You've got cannabis talk one 649 00:31:55,400 --> 00:31:59,560 Speaker 1: on one. You know, we we we should Yeah, yeah, 650 00:31:59,600 --> 00:32:02,120 Speaker 1: you can cater to a ship ton of people, right, 651 00:32:02,320 --> 00:32:05,360 Speaker 1: you know, I mean throw random numbers out, but yeah, 652 00:32:05,480 --> 00:32:08,080 Speaker 1: we've got we've got you know, a massive adoption from 653 00:32:08,120 --> 00:32:10,080 Speaker 1: the industry, right, And then how do you get that 654 00:32:10,400 --> 00:32:13,440 Speaker 1: company adopted? Because getting into the stores is one thing, 655 00:32:13,800 --> 00:32:15,920 Speaker 1: but getting people to trigger and buy it as a 656 00:32:15,960 --> 00:32:18,080 Speaker 1: whole another thing, you know, And I think that's like 657 00:32:18,360 --> 00:32:20,800 Speaker 1: you know, and then you have to have you know, 658 00:32:20,920 --> 00:32:24,239 Speaker 1: those arms that are actually you know, doing carrying that weight? Right, 659 00:32:24,280 --> 00:32:26,760 Speaker 1: how do you get you know, um, you know, like, 660 00:32:26,920 --> 00:32:28,720 Speaker 1: are you guys going all the trade shows? Are you 661 00:32:28,800 --> 00:32:31,840 Speaker 1: guys throwing events? Are you guys you know, um, you know, 662 00:32:32,120 --> 00:32:35,520 Speaker 1: actively bringing your guests to to shows and and and 663 00:32:35,680 --> 00:32:39,040 Speaker 1: getting them national or are they just regional and how 664 00:32:39,160 --> 00:32:42,520 Speaker 1: is that we do all of those things, but you know, 665 00:32:42,600 --> 00:32:44,880 Speaker 1: at its core were a B two B business, so 666 00:32:45,080 --> 00:32:48,280 Speaker 1: we are you know, the retailer is our customer. Getting 667 00:32:48,320 --> 00:32:50,240 Speaker 1: you in the shop is the biggest and that might 668 00:32:50,280 --> 00:32:53,560 Speaker 1: be the hardest. Yeah, it's a great place to get Yeah, 669 00:32:53,960 --> 00:32:56,800 Speaker 1: driving traffic and then making sure there's that customer engagement 670 00:32:56,840 --> 00:32:59,040 Speaker 1: while you're in the store. But that said, a lot 671 00:32:59,120 --> 00:33:01,479 Speaker 1: of like the activity that you're talking about, we can 672 00:33:01,560 --> 00:33:03,560 Speaker 1: help and guide you in terms of what the programming 673 00:33:03,600 --> 00:33:06,720 Speaker 1: and strategy, but the marketing, those types of marketing you know, 674 00:33:06,840 --> 00:33:09,000 Speaker 1: budgets and things like that usually should be you know, 675 00:33:09,120 --> 00:33:13,400 Speaker 1: coming from the Brandy brand, their story the best, and 676 00:33:13,840 --> 00:33:16,080 Speaker 1: all of our things should be complementary to kind of 677 00:33:16,160 --> 00:33:18,720 Speaker 1: those marketing efforts that the brand is doing and to 678 00:33:18,800 --> 00:33:20,600 Speaker 1: help them do that and execute them and help them 679 00:33:20,640 --> 00:33:22,680 Speaker 1: get that branding messaging out because you can do that 680 00:33:22,840 --> 00:33:24,680 Speaker 1: in the store as well, no matter what it is, 681 00:33:24,720 --> 00:33:26,760 Speaker 1: if they're an athlete, if there whatever it is that's 682 00:33:26,840 --> 00:33:29,440 Speaker 1: backing up their branding making it look like what it 683 00:33:29,480 --> 00:33:31,280 Speaker 1: should be like. I don't know how many times I've 684 00:33:31,320 --> 00:33:35,040 Speaker 1: seen where their brand will do some huge, you know, 685 00:33:35,200 --> 00:33:38,320 Speaker 1: big budget marketing push, but then they never told the 686 00:33:38,360 --> 00:33:42,120 Speaker 1: salespeople the product is out of stock at the stores 687 00:33:42,720 --> 00:33:45,040 Speaker 1: and they're not in the stores. Wasted all this money 688 00:33:45,160 --> 00:33:47,760 Speaker 1: on on these marketing initiatives, where if we could have 689 00:33:47,840 --> 00:33:51,320 Speaker 1: done that more in a coordinative fashion. Word to the 690 00:33:52,040 --> 00:33:55,400 Speaker 1: Major League Baseball playoff series of the whatever brand, it's like, oh, 691 00:33:55,440 --> 00:33:57,560 Speaker 1: we don't even kill anybody. Yeah, well, I think I 692 00:33:57,640 --> 00:34:00,400 Speaker 1: think that. You know, it's funny you say that, because, 693 00:34:00,520 --> 00:34:02,800 Speaker 1: you know, we we watch a lot of people, you know, 694 00:34:02,880 --> 00:34:05,240 Speaker 1: go to market, right and and we get to see 695 00:34:05,360 --> 00:34:07,720 Speaker 1: that a lot of the new guys, the big guys, 696 00:34:07,800 --> 00:34:11,759 Speaker 1: the small guys, the you know, the lobbyist, the the 697 00:34:12,120 --> 00:34:14,839 Speaker 1: you know, the police officers, the doctors, everything, We get 698 00:34:14,880 --> 00:34:18,440 Speaker 1: to see them all. And it's interesting to me that 699 00:34:18,640 --> 00:34:20,640 Speaker 1: like some of these guys when they come in, they 700 00:34:20,680 --> 00:34:23,319 Speaker 1: have this like huge idea of you know, how fast 701 00:34:23,400 --> 00:34:25,320 Speaker 1: and how much money they're gonna make in this industry, 702 00:34:25,680 --> 00:34:28,120 Speaker 1: and they don't really realize the uphill battle that they're 703 00:34:28,200 --> 00:34:30,880 Speaker 1: they're going against, and then you know, realize that they 704 00:34:30,920 --> 00:34:33,080 Speaker 1: don't have the contact. Then they don't realize that even 705 00:34:33,120 --> 00:34:35,359 Speaker 1: though they have the contacts, that their product doesn't even 706 00:34:35,520 --> 00:34:39,200 Speaker 1: you know, differentiate from anybody else's product. In fact, sometimes 707 00:34:39,239 --> 00:34:41,640 Speaker 1: it doesn't even have the different oils. So you know, 708 00:34:41,680 --> 00:34:43,680 Speaker 1: they're getting them all from the same place and they're 709 00:34:43,680 --> 00:34:45,439 Speaker 1: just putting them in the same hardware and the same 710 00:34:45,840 --> 00:34:47,279 Speaker 1: you know, and and and it's just like why are 711 00:34:47,320 --> 00:34:49,800 Speaker 1: they gonna buy you? And then how are you actually 712 00:34:49,800 --> 00:34:51,720 Speaker 1: gonna get it out to those people and hyper focus 713 00:34:51,840 --> 00:34:54,080 Speaker 1: on that market that you're in, you know, because I mean, 714 00:34:54,360 --> 00:34:56,440 Speaker 1: like it's the simple ast saying, like, you know, if 715 00:34:56,480 --> 00:34:58,320 Speaker 1: you're an attorney in your area and you want to 716 00:34:58,400 --> 00:35:01,919 Speaker 1: hyper focus in the city of Glendale, You're you're gonna 717 00:35:01,960 --> 00:35:03,960 Speaker 1: get bus stops, you're gonna go to the stores, you're 718 00:35:03,960 --> 00:35:06,200 Speaker 1: gonna get some advertising in the stores. You're gonna, you know, 719 00:35:06,280 --> 00:35:10,880 Speaker 1: hyper focus on all those little spots. And even with that, 720 00:35:11,040 --> 00:35:13,439 Speaker 1: they don't know how to capture it. You know. That's 721 00:35:13,440 --> 00:35:15,799 Speaker 1: what's scary. It's like, I watch these guys go out 722 00:35:15,920 --> 00:35:19,080 Speaker 1: and and we could put them in front of all 723 00:35:19,160 --> 00:35:20,640 Speaker 1: the water. They just don't know how to drink it. 724 00:35:21,040 --> 00:35:22,759 Speaker 1: And then there's the guys that do, and those are 725 00:35:22,800 --> 00:35:25,359 Speaker 1: the great ones, right, But it's when we usually tell 726 00:35:25,400 --> 00:35:27,319 Speaker 1: those people like, well, we'll talk to you in three 727 00:35:27,360 --> 00:35:29,320 Speaker 1: months or we'll talk to you in six months. Sure, like, 728 00:35:29,480 --> 00:35:32,680 Speaker 1: go out and fight to fight, go for it comes 729 00:35:32,719 --> 00:35:35,279 Speaker 1: good to learn. And then when you're ready and and 730 00:35:35,480 --> 00:35:37,480 Speaker 1: you know, you want to have a more serious conversation 731 00:35:37,520 --> 00:35:41,440 Speaker 1: about kind of what. Well, let's be honest, a lot 732 00:35:41,480 --> 00:35:43,080 Speaker 1: of them don't have the budget to do that, right, 733 00:35:43,239 --> 00:35:45,680 Speaker 1: I mean, you know we we know like for us, um, 734 00:35:46,080 --> 00:35:48,040 Speaker 1: you know, we know the guys that do have that, 735 00:35:48,160 --> 00:35:50,200 Speaker 1: that don't have the budget. In fact, you know, and 736 00:35:50,280 --> 00:35:52,600 Speaker 1: this isn't I'm in a word this trying to word 737 00:35:52,640 --> 00:35:55,440 Speaker 1: this properly. You know, the smaller guy that wants to 738 00:35:55,480 --> 00:35:57,440 Speaker 1: come in, let's say for an X amount of dollars, 739 00:35:57,520 --> 00:35:59,640 Speaker 1: we'll just say that that wants to work with us, 740 00:36:00,080 --> 00:36:02,400 Speaker 1: only will turn them down. And it's not that we 741 00:36:02,480 --> 00:36:05,440 Speaker 1: don't want to work with them, it's that we're doing 742 00:36:05,480 --> 00:36:08,279 Speaker 1: them just justice if they do not if they don't 743 00:36:08,320 --> 00:36:11,560 Speaker 1: capture anything. So we and we know that because they 744 00:36:11,600 --> 00:36:13,400 Speaker 1: have this, they don't have the X, Y and Z 745 00:36:13,960 --> 00:36:16,279 Speaker 1: dollar amount that they don't actually have the budget to 746 00:36:16,440 --> 00:36:18,960 Speaker 1: get in front of those eyes, in front of those people. 747 00:36:19,360 --> 00:36:21,520 Speaker 1: So guess what, they're not gonna to capture even if 748 00:36:21,520 --> 00:36:23,359 Speaker 1: we gave it to him. So I can push all 749 00:36:23,480 --> 00:36:27,359 Speaker 1: the people to whatever store wherever we're going and get 750 00:36:27,400 --> 00:36:31,440 Speaker 1: them to try and purchase your product. But if you're 751 00:36:31,480 --> 00:36:33,120 Speaker 1: not gonna be able to capture it, you know. And 752 00:36:33,160 --> 00:36:36,360 Speaker 1: that's why I think we've found the benefit of that 753 00:36:36,640 --> 00:36:38,880 Speaker 1: pilot program. And again you get to see all of 754 00:36:38,920 --> 00:36:41,720 Speaker 1: those things for what we think is a little bit lower, 755 00:36:41,960 --> 00:36:45,160 Speaker 1: you know, monetary. Right now, I think it's great room 756 00:36:45,239 --> 00:36:47,719 Speaker 1: pedal fast dot com. If you're a brand out there, 757 00:36:47,800 --> 00:36:49,640 Speaker 1: you want come out that, go check them out. The 758 00:36:49,719 --> 00:36:52,160 Speaker 1: man has experienced. You heard where you came from. If 759 00:36:52,200 --> 00:36:54,279 Speaker 1: you missed the big word, it was called Harvard. That's 760 00:36:54,280 --> 00:36:59,160 Speaker 1: where he went to that harbor or harbor where you 761 00:36:59,280 --> 00:37:02,120 Speaker 1: used to live at dog. He went a Harvard. That's 762 00:37:03,239 --> 00:37:07,520 Speaker 1: in the Harvard Harvard. We don't all have Harvard graduates. 763 00:37:08,880 --> 00:37:11,400 Speaker 1: That's my point, you guys, is a real deal. A 764 00:37:11,560 --> 00:37:20,000 Speaker 1: room kirchity kirchetty, excuse me. And I'm impressed brother doing intelligence. 765 00:37:20,080 --> 00:37:22,400 Speaker 1: People to go check this out if you're a Brandon 766 00:37:22,480 --> 00:37:24,719 Speaker 1: looking for that, because you seem like an honest, great 767 00:37:24,800 --> 00:37:27,520 Speaker 1: man with the integrity, and I like the structure and 768 00:37:27,560 --> 00:37:29,840 Speaker 1: how you're doing it. It sounds fantastic, makes sense. It 769 00:37:29,920 --> 00:37:35,040 Speaker 1: does they know what they're doing. The High five. It 770 00:37:35,200 --> 00:37:37,759 Speaker 1: makes sense to me, like I would just scan over it, 771 00:37:37,840 --> 00:37:39,439 Speaker 1: you know what I mean? You know it makes sense. 772 00:37:39,480 --> 00:37:41,520 Speaker 1: I love what you're doing. I think the community and 773 00:37:41,600 --> 00:37:44,760 Speaker 1: industry needs it because what you're bringing into this industry 774 00:37:44,880 --> 00:37:47,320 Speaker 1: is what you've pointed out. You're bringing in the professionalism 775 00:37:47,360 --> 00:37:49,200 Speaker 1: from the Spirit world, you guys in the Spirit is 776 00:37:49,200 --> 00:37:52,359 Speaker 1: the alcohol world that gets your big big brother Jack 777 00:37:52,440 --> 00:37:56,520 Speaker 1: Daniels on that topant and food and everywhere, and it's everywhere. 778 00:37:56,640 --> 00:37:59,279 Speaker 1: So it's it's not only liquor stores restaurants, it's not. 779 00:37:59,560 --> 00:38:02,040 Speaker 1: It's that same mentality to get this brand at the 780 00:38:02,120 --> 00:38:05,040 Speaker 1: dispensary and everywhere else, to get those same big liquor 781 00:38:05,040 --> 00:38:08,520 Speaker 1: stores just like you see Hennessy tequila whatever, the same 782 00:38:08,600 --> 00:38:11,080 Speaker 1: kind of con they're the links between the space. Yeah, 783 00:38:11,120 --> 00:38:14,600 Speaker 1: and they're bringing profession. That's a very important place to 784 00:38:14,640 --> 00:38:16,560 Speaker 1: be it is that mean? He says, it's now time 785 00:38:16,600 --> 00:38:18,200 Speaker 1: for the High five like we'd like to have with 786 00:38:18,280 --> 00:38:20,560 Speaker 1: all our guests that come on the show. Ruined. Question 787 00:38:20,640 --> 00:38:22,120 Speaker 1: number one of the high five, how old are you 788 00:38:22,160 --> 00:38:24,160 Speaker 1: the first time you smoke to cannabis? And where did 789 00:38:24,200 --> 00:38:26,960 Speaker 1: you get it from? I need to check with my lawyer. 790 00:38:28,280 --> 00:38:33,840 Speaker 1: Hold on a second, hold on thinking. Honestly, it was 791 00:38:33,840 --> 00:38:37,560 Speaker 1: about fourteen years old and a couple of friends of 792 00:38:37,680 --> 00:38:42,399 Speaker 1: mine that I'm still best friends with today we had 793 00:38:42,760 --> 00:38:48,040 Speaker 1: an Apple. Not sure what the product was. I think 794 00:38:48,080 --> 00:38:55,560 Speaker 1: it was we Yeah, yeah, awesome. You know, this guy 795 00:38:55,680 --> 00:38:57,719 Speaker 1: reminds me. I haven't said it, but my buddy Nick. 796 00:38:58,360 --> 00:39:01,040 Speaker 1: Really they're almost identically. His name is Nick Cat, but 797 00:39:01,560 --> 00:39:04,600 Speaker 1: we call him Nick. You know, you guys look almost identical. 798 00:39:04,960 --> 00:39:07,919 Speaker 1: He's a little younger, you know, a little younger looking 799 00:39:07,960 --> 00:39:10,400 Speaker 1: because he's like, you know, but this guy, I almost 800 00:39:10,440 --> 00:39:12,480 Speaker 1: feel like I've known him for like ten Funny when 801 00:39:12,480 --> 00:39:14,120 Speaker 1: I come up to where you have this, I feel 802 00:39:14,160 --> 00:39:16,400 Speaker 1: like I know you too, just a warm personal It's 803 00:39:16,440 --> 00:39:18,839 Speaker 1: so funny you say that. It's good buddy. Question number 804 00:39:18,840 --> 00:39:20,719 Speaker 1: two of the High five. What is your favorite way 805 00:39:20,800 --> 00:39:23,920 Speaker 1: to use or smoke cannabis? To Apple? I'm still old school, 806 00:39:24,080 --> 00:39:26,359 Speaker 1: like to roll up my own joints. Yeah, I thought, 807 00:39:26,760 --> 00:39:35,960 Speaker 1: I'm still old school. Happens and then I can eat 808 00:39:36,000 --> 00:39:40,480 Speaker 1: it afterwards, get high Forbidden Fruit my new cannabis expressory brand. Yes, 809 00:39:40,880 --> 00:39:43,439 Speaker 1: right from the Apple, So just a nice little paper. 810 00:39:43,560 --> 00:39:45,800 Speaker 1: Question number three of the High Five what's the craziest 811 00:39:45,840 --> 00:39:50,680 Speaker 1: place you ever used or smoked cannabis? Again, I've traveled 812 00:39:50,719 --> 00:39:52,560 Speaker 1: around a lot, so I'll leave it at that. Yeah, 813 00:39:52,640 --> 00:39:58,080 Speaker 1: travel with and I'm sure you travel with. Comment question 814 00:39:58,160 --> 00:39:59,840 Speaker 1: number four of the high five. What is your go 815 00:40:00,080 --> 00:40:03,640 Speaker 1: two munchy after you get high? I'm still like the 816 00:40:03,719 --> 00:40:08,440 Speaker 1: old like pizza's usually like this. What kind pepper running? 817 00:40:09,840 --> 00:40:12,239 Speaker 1: Thin crush, big crush your Michigan you've been out there? 818 00:40:12,360 --> 00:40:15,560 Speaker 1: It depends. Yeah, that Detroit pizza pretty good, right, but 819 00:40:16,120 --> 00:40:20,480 Speaker 1: I like a thin crust. Okay, do you destroyed destroy 820 00:40:21,000 --> 00:40:25,839 Speaker 1: Detroit style pizza with the fort or do you just Yeah? 821 00:40:26,520 --> 00:40:29,280 Speaker 1: Have you ever been to St. Louis. There's a restaurant 822 00:40:29,320 --> 00:40:33,480 Speaker 1: called Emos and they specialize in thin crust pizza. You 823 00:40:33,680 --> 00:40:37,839 Speaker 1: really only like to think Louis really good? Ye, thin 824 00:40:37,880 --> 00:40:41,160 Speaker 1: crush is the way to go. Double double cut, double 825 00:40:41,200 --> 00:40:45,400 Speaker 1: credit is what you taught me on double cut All 826 00:40:45,480 --> 00:40:47,680 Speaker 1: my pizza makes it Liase, I've never done that until 827 00:40:47,719 --> 00:40:49,719 Speaker 1: I met you. Yeah, the first one to teach me that. 828 00:40:50,120 --> 00:40:52,920 Speaker 1: And I feel borderline embarrassed because well no, because I 829 00:40:53,000 --> 00:40:54,759 Speaker 1: was always a big guy, so you know, being the 830 00:40:54,760 --> 00:40:56,800 Speaker 1: big guy, I never wanted it. It sounds like it 831 00:40:56,840 --> 00:41:00,319 Speaker 1: would make it easy. Just double cuts. It's so much 832 00:41:00,360 --> 00:41:05,080 Speaker 1: easier now that I'm older. You will cut you you 833 00:41:05,160 --> 00:41:06,879 Speaker 1: had three slices, You've only ate one and a half 834 00:41:06,920 --> 00:41:08,759 Speaker 1: slices and you feel like you ate three slices And 835 00:41:08,840 --> 00:41:10,360 Speaker 1: he kicked back. You know, that's why you were never 836 00:41:10,400 --> 00:41:13,800 Speaker 1: three pounds Like I was rushing number five on the 837 00:41:13,920 --> 00:41:17,560 Speaker 1: high five roon. If you could smoke cannabis with anyone, 838 00:41:19,560 --> 00:41:24,759 Speaker 1: who would it be? And why? My father actually just 839 00:41:24,880 --> 00:41:27,680 Speaker 1: passed away about about a month ago and a half ago, 840 00:41:27,840 --> 00:41:31,600 Speaker 1: So yeah, but it was you know, I got like 841 00:41:31,719 --> 00:41:33,920 Speaker 1: he was seventy four years old, but he was one 842 00:41:33,960 --> 00:41:36,960 Speaker 1: of our earliest investors in Pedal Fast and for to 843 00:41:37,040 --> 00:41:39,680 Speaker 1: see like an Indian immigrant that came over here in 844 00:41:39,719 --> 00:41:43,040 Speaker 1: the seventies that obviously knew all about the stigma and 845 00:41:43,160 --> 00:41:47,320 Speaker 1: cannabis too fast forward to two and him cutting a 846 00:41:47,440 --> 00:41:50,200 Speaker 1: check into his son's company meant a lot to me. 847 00:41:50,280 --> 00:41:52,760 Speaker 1: I never got to smoke with him, but I would 848 00:41:52,840 --> 00:41:55,880 Speaker 1: have to say him and I know he respected Mahatma 849 00:41:55,920 --> 00:41:57,920 Speaker 1: Gandhi a lot. Maybe he could come along to for 850 00:41:58,040 --> 00:42:00,680 Speaker 1: the Did your dad ever smoke? He did? Not? Yeah, 851 00:42:00,960 --> 00:42:02,520 Speaker 1: that's why how did he passed? If you don't mind 852 00:42:02,520 --> 00:42:06,600 Speaker 1: me asking. Uh, it was some complications from some cancer 853 00:42:06,840 --> 00:42:11,000 Speaker 1: and my dad, daddy cancer as well. Yeah I did. Yeah, 854 00:42:11,640 --> 00:42:14,200 Speaker 1: I'm sorry for both. My parents are deceased as well, 855 00:42:14,280 --> 00:42:16,560 Speaker 1: but diabetes complications from mine. So you know, I'm a 856 00:42:16,719 --> 00:42:20,640 Speaker 1: parent list or fan myself, knowing what it feels like, brother. 857 00:42:20,719 --> 00:42:22,360 Speaker 1: And for it to be so recent and for you 858 00:42:22,440 --> 00:42:26,239 Speaker 1: to choose your father who invested in your company, like 859 00:42:26,400 --> 00:42:29,120 Speaker 1: you said like that, it's just such a big and 860 00:42:29,200 --> 00:42:31,120 Speaker 1: that's a great man that he did that to even 861 00:42:31,200 --> 00:42:34,440 Speaker 1: have that type of investment capital to do that. What 862 00:42:34,520 --> 00:42:36,240 Speaker 1: did he do for a little He was a doctor, 863 00:42:37,239 --> 00:42:41,320 Speaker 1: God blessing coming up, coming over here from India, becoming 864 00:42:41,360 --> 00:42:45,800 Speaker 1: a doctor, raising a son that went to Harvard. Congratulations 865 00:42:45,840 --> 00:42:48,680 Speaker 1: to your parents. Give his parents around it God's sake. 866 00:42:49,960 --> 00:42:51,960 Speaker 1: That's a blessing night there. And I'm sorry for your 867 00:42:52,040 --> 00:42:54,560 Speaker 1: lost brother. You have to know, yeah, you know I 868 00:42:54,680 --> 00:42:56,600 Speaker 1: I and I know kind of how you feel, because 869 00:42:56,600 --> 00:42:58,120 Speaker 1: you know, my my answer is always my dad. I 870 00:42:58,160 --> 00:42:59,920 Speaker 1: wish I could smoke with him. My dad taught me 871 00:43:00,000 --> 00:43:01,560 Speaker 1: how to smoke gad. I mean, he smoked it as 872 00:43:01,600 --> 00:43:03,600 Speaker 1: his whole life. You know, I wasn't a doctor, but 873 00:43:05,960 --> 00:43:07,839 Speaker 1: but he did. He was a doctor on the street, 874 00:43:07,920 --> 00:43:10,360 Speaker 1: you know, and you not only that, is a veteran 875 00:43:10,440 --> 00:43:13,200 Speaker 1: and you know, a postal service and a union worker. 876 00:43:13,320 --> 00:43:17,719 Speaker 1: But you know, um, and I I thoroughly understand that 877 00:43:17,840 --> 00:43:19,920 Speaker 1: because you know, I wish my father was able to 878 00:43:20,080 --> 00:43:23,120 Speaker 1: see what you know, I've evolved into as well. You know, 879 00:43:23,360 --> 00:43:26,239 Speaker 1: you know, because you're I see big things happening for 880 00:43:26,320 --> 00:43:29,960 Speaker 1: your company, and you know it's the way that I 881 00:43:30,040 --> 00:43:33,000 Speaker 1: see you being able to pay him back your kids. Yeah, 882 00:43:33,080 --> 00:43:35,400 Speaker 1: when you do, you know, you could pay it forward 883 00:43:35,600 --> 00:43:38,240 Speaker 1: with your children and and be their first early investors 884 00:43:38,280 --> 00:43:40,799 Speaker 1: when they're ready, you know, because you know, my dad 885 00:43:40,880 --> 00:43:43,719 Speaker 1: was an investor in my company as well. Kennets talking 886 00:43:43,719 --> 00:43:46,640 Speaker 1: on and one, not financially but mentally. You know, he 887 00:43:46,760 --> 00:43:49,200 Speaker 1: pushed and pushed and pushed me. Was always my biggest fan. 888 00:43:49,320 --> 00:43:51,719 Speaker 1: So I could you know, understand and relate with you 889 00:43:51,880 --> 00:43:55,120 Speaker 1: very well. So that's awesome. Anything we missed the roon 890 00:43:55,200 --> 00:43:57,000 Speaker 1: that you'd like to mention about your company before we 891 00:43:57,080 --> 00:43:58,680 Speaker 1: let you get out of here, because everything you're doing 892 00:43:58,760 --> 00:44:01,080 Speaker 1: seems on points. If you want to get your brand 893 00:44:01,160 --> 00:44:03,920 Speaker 1: out there, getting to a store, this is definitely a 894 00:44:04,000 --> 00:44:05,799 Speaker 1: company that you want to look into and see if 895 00:44:05,840 --> 00:44:07,960 Speaker 1: it makes sense for you, because pedal fast dot com 896 00:44:08,480 --> 00:44:10,680 Speaker 1: is a site to reckon with anything else we miss, No, 897 00:44:10,800 --> 00:44:13,319 Speaker 1: I really appreciate the time, guys. Yeah, well there it is. Guys. 898 00:44:13,360 --> 00:44:15,600 Speaker 1: It's Cannabis Talk one on one. And remember this. If 899 00:44:15,640 --> 00:44:18,560 Speaker 1: no one else loves you, we do. Thank you for 900 00:44:18,680 --> 00:44:20,680 Speaker 1: missing the Cannabis Talk one on one on the I 901 00:44:20,840 --> 00:44:24,799 Speaker 1: Heart Radio app, Apple podcast or wherever you get your podcasts.