WEBVTT -  AMD's Chip Deal With OpenAI Triggers Explosive Rally

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. Bloomberg Tech is alive

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<v Speaker 1>from coast to coast with Caroline Hide in New York

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<v Speaker 1>and Eva Low in sentences.

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<v Speaker 2>Go this is Bloomberg Tech coming up. AMD signs a

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<v Speaker 2>historic deal with open Ai to roll out AI infrastructure,

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<v Speaker 2>a packed the chipmakers said could generate tens of billions

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<v Speaker 2>in dollars of new revenue.

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<v Speaker 3>Plus.

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<v Speaker 4>We speak with the White House AI and Crypto Zar

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<v Speaker 4>David Sachs about relations between the US and China in

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<v Speaker 4>the context of the AI race.

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<v Speaker 2>And metas cmo joins us to discuss how AI is

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<v Speaker 2>changing the advertising landscape what that means for small businesses.

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<v Speaker 4>Here and now we turn our attention to the broader markets.

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<v Speaker 3>Bitcoin at a record high. Then, now's that one.

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<v Speaker 4>Hundred at a record high. We're up six tenths of

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<v Speaker 4>a percent, the moon music around AIAI infrastructure, and the

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<v Speaker 4>frenzy therein ed it continues. I'm looking at the socks

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<v Speaker 4>up three point five percent, a new record high for

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<v Speaker 4>the index that tracks the semiconductor industry.

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<v Speaker 3>But what is leading a game? Of course, you know

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<v Speaker 3>it's one key name.

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<v Speaker 4>We look at AMD at one point hitting a record

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<v Speaker 4>high We are up the most on this stock in

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<v Speaker 4>nine years, twenty eight percent surge. At one point it

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<v Speaker 4>was thirty seven percent higher. All as we hear that

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<v Speaker 4>tens of billions are going to be added in terms

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<v Speaker 4>of revenue because the open ai infrastructure pat a sign

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<v Speaker 4>of real confidence in Lisa SU's AI accelerator and build

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<v Speaker 4>out ed. We've got such an interesting conversation coming out

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<v Speaker 4>about this new deal.

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<v Speaker 2>Welcome to Bloomberg radio and TV audiences around the world.

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<v Speaker 2>AMD has signed a definitive agreement with open Ai to

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<v Speaker 2>deploy six gigawatts of amdgpus. AMD says it will equate

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<v Speaker 2>to tens of billions of dollars in revenue. Open Ai

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<v Speaker 2>will get up to one hundred and sixty million AMD

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<v Speaker 2>shares in tranches and set against both operational and financial milestone.

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<v Speaker 2>The focus is inference. Let's bring in a m D

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<v Speaker 2>CEO Lisa Too and open Ai president Greg Brockman, both

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<v Speaker 2>of whom join us on set here at Bloomberg Tech

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<v Speaker 2>in San Francisco.

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<v Speaker 5>Good morning, Good morning, It's great to see you here.

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<v Speaker 2>Let's frame the opportunity. Lisa, you know that the market

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<v Speaker 2>reaction is very clear, but for a m D and

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<v Speaker 2>the AI industry at large. What do you think this represents.

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<v Speaker 6>Well, look, this is a huge milestone for a m D.

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<v Speaker 6>You know, we are so thrilled with the partnership with

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<v Speaker 6>the open Ai team, and it's also you know a

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<v Speaker 6>huge moment for the AI industry because you know, when

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<v Speaker 6>you get to the right down to it, you need

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<v Speaker 6>more AI compute. I mean, that's where we are today.

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<v Speaker 6>Compute is a foundation for all of the intelligence we

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<v Speaker 6>can get from AI. And you know, we are a

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<v Speaker 6>compute provider. We have spent years on our roadmap, We've

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<v Speaker 6>spent years working with open Ai and the team, and

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<v Speaker 6>you know, together now we're embarking on you know, a

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<v Speaker 6>massive build out of six gigawatts of AI compute, and

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<v Speaker 6>it's it's a big deal for us, for our shareholders,

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<v Speaker 6>for our teams, and for you know, the partnership and

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<v Speaker 6>the overall AI ecosystem.

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<v Speaker 2>Greg I say that the top the focus is inference.

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<v Speaker 2>I think that's really important to be specific about what

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<v Speaker 2>you will do with this capacity. So so literally explain

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<v Speaker 2>that part. And I'm conscious that you know, in the

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<v Speaker 2>first instance, the first target is one gigawatt and then

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<v Speaker 2>eventually six gigawatts, but what will you use it for?

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<v Speaker 7>Well, I think that the world continues to underestimate the

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<v Speaker 7>amount of demand for AI compute. Right that we've seen

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<v Speaker 7>this explosion of demand with things like chat GBT. You know,

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<v Speaker 7>we're at eight hundred million weekly active users. Now this

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<v Speaker 7>product didn't even exist three years ago, and we're in

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<v Speaker 7>a position where we cannot launch futures, we cannot launch

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<v Speaker 7>new products simply because of lack of computational power. And

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<v Speaker 7>we see these models continuing to get exponentially better, and

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<v Speaker 7>I think we're just heading to a world where so

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<v Speaker 7>much of the economy is going to be lifted up

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<v Speaker 7>and driven by progress and AI. And so we're very

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<v Speaker 7>much heading to a world by default that I think

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<v Speaker 7>looks like a compute desert, right that there's just not

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<v Speaker 7>enough compute to go around, and so we're trying to

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<v Speaker 7>build as much as possible, as quickly as possible. So

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<v Speaker 7>we're starting with one gigawatt simply because you got to

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<v Speaker 7>start somewhere. But honestly, we're building as fast as we

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<v Speaker 7>possibly can and trying to bring as much computational power

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<v Speaker 7>to bear for the economy and for the world.

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<v Speaker 4>Lisa, this is such a big commitment to Instinct in

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<v Speaker 4>particular as a customer. Does it make open ai the

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<v Speaker 4>largest for that particular product.

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<v Speaker 6>Well, this is certainly the largest deployment that we have

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<v Speaker 6>announced by far. I mean, you know, six gigawatts of compute.

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<v Speaker 6>As Greg said, we're going to start with the first

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<v Speaker 6>gigawatt in the second half of twenty twenty six on

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<v Speaker 6>our new next generation m I four to fifty chip.

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<v Speaker 6>I think the thing to understand is, you know, these

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<v Speaker 6>types of partnerships actually take you know, years to really

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<v Speaker 6>get comfortable with the idea that we're going to you know,

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<v Speaker 6>go all in together. And this isn't all in partnership

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<v Speaker 6>in terms of building out you know, the AI compute

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<v Speaker 6>that open ai needs for everything that they're offering to

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<v Speaker 6>the world. So yes, it's a huge deal, and it

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<v Speaker 6>also says a lot about you know, how much needs

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<v Speaker 6>to come together for you know, this entire ecosystem to operate.

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<v Speaker 6>So you know, we are setting up you know, certainly

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<v Speaker 6>there's a lot of engineering work, but our teams are

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<v Speaker 6>working together on hardware, software, We're ensuring the supply chain,

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<v Speaker 6>all of those elements are set up and ready to

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<v Speaker 6>deliver on this massive commitment.

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<v Speaker 4>Greg, talk us through a little bit about the players

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<v Speaker 4>that you need to also lean on. This has been

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<v Speaker 4>years in the making, as you say, with AMD, but

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<v Speaker 4>what other cloud providers were involved. How are you thinking

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<v Speaker 4>about this working with an Oracle all others out there.

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<v Speaker 7>Yeah, we really think of this as an industry wide effort,

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<v Speaker 7>and in general, we think that compute is something that

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<v Speaker 7>does require the entire supply chain to really wake up

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<v Speaker 7>and to really to start building much more than people

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<v Speaker 7>we're planning on. I think this starts from energy to

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<v Speaker 7>try to get far more power to be built on.

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<v Speaker 7>Things like nuclear I think are going to be very

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<v Speaker 7>important to come online. The cloud providers are an important

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<v Speaker 7>part of this as well. So we're going to be

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<v Speaker 7>deploying AMD in our own data centers. We'll be deploying

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<v Speaker 7>them together with cloud providers. You know, we have a

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<v Speaker 7>deal with Oracle, lots of other cloud providers out there.

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<v Speaker 7>You can really see that we're very much in the

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<v Speaker 7>We just want compute as much compute as possible. We

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<v Speaker 7>think this is important for the economy, We think this

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<v Speaker 7>is important for the nation, we think this is important

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<v Speaker 7>for humanity, and so really we're working with everyone in

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<v Speaker 7>this whole industry in order to get as much compute

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<v Speaker 7>power online as quickly as we can.

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<v Speaker 2>Lisa, I'm sorry specifics where is this data center going

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<v Speaker 2>to be? Is it one single site? Is it orical

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<v Speaker 2>that we'll partner with you on this?

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<v Speaker 6>Well, actually, what this really is is an announcement of

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<v Speaker 6>what you know, A m D and open a are

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<v Speaker 6>going to do together. You know, open ai has a

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<v Speaker 6>lot of partners in terms of you know, where they deploy.

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<v Speaker 6>I imagine a lot of it will be in cloud

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<v Speaker 6>service providers. It's really up to you know open Ai

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<v Speaker 6>and Greg and Sam and the team. But the way

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<v Speaker 6>to think about it is, for this you know, amount

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<v Speaker 6>of compute, it's going to have to be in a

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<v Speaker 6>lot of different places.

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<v Speaker 5>It's a massive amount, multiple locations.

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<v Speaker 6>Multiple locations, I would imagine, you know, multiple providers to

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<v Speaker 6>really get this online as fast as possible.

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<v Speaker 2>Greg, there is a lot of focus on where open

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<v Speaker 2>ai is going to get the money from to fund

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<v Speaker 2>all of this. Sam Altman's big picture commitment is well documented,

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<v Speaker 2>right and the numbers to his mind are in the trillions.

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<v Speaker 2>But have you specifically thought about debt financing for this

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<v Speaker 2>relationship with AMD? Have you thought about doing a specific

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<v Speaker 2>equity raise. You are very committed across multiple projects.

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<v Speaker 8>Yeah.

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<v Speaker 7>Look, the way that I would the way that I

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<v Speaker 7>would look at this is that AI revenue is growing

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<v Speaker 7>faster than I think almost any product in history, and

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<v Speaker 7>that ultimately, at the end of the day, the reason

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<v Speaker 7>this compute power is so important, it's so worthwhile for

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<v Speaker 7>everyone to build, is because the revenue ultimately will be there.

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<v Speaker 5>Now.

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<v Speaker 7>As a company that is trying to move as fast

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<v Speaker 7>as we can, we look at everything, right, we look

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<v Speaker 7>at equity debt, we look at trying to find creative

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<v Speaker 7>ways of financing all of this. That's been actually a

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<v Speaker 7>huge focus of us for the past couple of years,

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<v Speaker 7>thinking about how can we possibly build the amount of

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<v Speaker 7>compute that is required in order to really transform this

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<v Speaker 7>whole economy into an aipowered economy. And so I think

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<v Speaker 7>you'll see lots of creative ideas, but fundamentally, I think

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<v Speaker 7>at the end of the day, it is because we believe.

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<v Speaker 2>Sorry to jump in an interrupt and carriage, just forgive

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<v Speaker 2>me on this one. The condition of AMD issuing the

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<v Speaker 2>stock to open AI requires you to spend money basically

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<v Speaker 2>because you have to deliver that gig awad of capacity. First, Lisa,

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<v Speaker 2>I have to ask you if you have assurances that

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<v Speaker 2>open ai.

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<v Speaker 5>Is good for it.

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<v Speaker 6>Well, let me be clear. I mean, this deal is

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<v Speaker 6>a win for AMD, it's a win for open Ai,

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<v Speaker 6>and it's a win for our shareholders. And that's kind

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<v Speaker 6>of the way we put this together. I have full

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<v Speaker 6>confidence in open Ai, Sam, Greg Sarah. I mean, this

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<v Speaker 6>is a massive opportunity for us right now, right here.

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<v Speaker 6>It's about who has the most compute and how fast

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<v Speaker 6>can we get it online? And we're committing to doing

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<v Speaker 6>this together. And the fact is as open ai ad

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<v Speaker 6>buys chips, that's great for AMD. Our revenue goes up,

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<v Speaker 6>our earnings go up. You know, we expect that it

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<v Speaker 6>will also be very very accretive to our shareholders from

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<v Speaker 6>day one. And as we do that, you know, we're

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<v Speaker 6>very happy to have open Ai as a deep partner

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<v Speaker 6>and we win together. So it's like a virtuous positive

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<v Speaker 6>cycle in how we build out. You know, this big

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<v Speaker 6>vision for having all this compute out there, right.

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<v Speaker 4>And yet we still question, as you were just talking about, Greg,

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<v Speaker 4>some of the other supply chain elements.

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<v Speaker 3>You're talking about the need for nuclear for power.

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<v Speaker 4>What's really interesting is we are you feeling confident enough

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<v Speaker 4>about the rest of the compute the supply chain is there,

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<v Speaker 4>is this going to be US manufactured? From your perspective,

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<v Speaker 4>were you looking and also building out internationally with AMD.

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<v Speaker 7>Yeah, we've been looking at really all options our preference

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<v Speaker 7>and really the core thing that we try to do

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<v Speaker 7>is build as much as possible in the US. And

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<v Speaker 7>you can see the commitments that we've made over the

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<v Speaker 7>past year, you know, five hundred billion dollars of investment

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<v Speaker 7>in the US, and that's not stopping. We're continuing to build.

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<v Speaker 7>Think the international that there it is also going to

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<v Speaker 7>be important for the world to have compute. I think

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<v Speaker 7>that computer is going to become this like national security

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<v Speaker 7>strategic resource, and every country is going to need computational

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<v Speaker 7>power and so that we are really not limiting our

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<v Speaker 7>sort of sites in terms of where to build, but

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<v Speaker 7>we do think it is important that the US leads

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<v Speaker 7>in this technology, leads in computational power, and we're expanding

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<v Speaker 7>the supply chain. But you can see that we've really

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<v Speaker 7>been working with partners across the globe in order to

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<v Speaker 7>actually meet the demand that we expect to becoming and

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<v Speaker 7>upcoming years.

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<v Speaker 4>LISTA the manufacturing of these chips. Will do you look

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<v Speaker 4>to Intel at all for it?

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<v Speaker 6>Do you think in the future, Well, as you know,

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<v Speaker 6>the supply chain is something that we work on, you know,

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<v Speaker 6>very very meticulously. I think we have a very strong

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<v Speaker 6>supply chain. We're certainly deeply partnered with you know, TSMC

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<v Speaker 6>across the supply chain. You know, just to that earlier question,

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<v Speaker 6>we're absolutely prioritizing building in the United States because I

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<v Speaker 6>think that's super important. This is the US AI stack.

0:11:00.080 --> 0:11:01.360
<v Speaker 6>We want to have as much of it in the

0:11:01.440 --> 0:11:04.160
<v Speaker 6>US as possible. And you know, we continue to really

0:11:04.160 --> 0:11:06.040
<v Speaker 6>look at, you know, how do we ensure that there

0:11:06.080 --> 0:11:07.600
<v Speaker 6>will be a strong supply chain, you know.

0:11:07.600 --> 0:11:08.160
<v Speaker 9>Going forward.

0:11:08.440 --> 0:11:11.920
<v Speaker 2>Greg Sam posted on x that this deal with AMD

0:11:12.080 --> 0:11:15.320
<v Speaker 2>is incremental to what's already being done with Nvidia, but

0:11:15.679 --> 0:11:17.200
<v Speaker 2>as least enough. So I spent quite a lot of

0:11:17.200 --> 0:11:19.959
<v Speaker 2>time looking at the MII family and the newer generations

0:11:19.960 --> 0:11:23.199
<v Speaker 2>of products to come. Is there a very clear specific

0:11:23.280 --> 0:11:27.960
<v Speaker 2>benefit to using a MD technology for inference relative to

0:11:28.200 --> 0:11:31.000
<v Speaker 2>the capabilities of Nvidia, or do you just see it

0:11:31.080 --> 0:11:34.360
<v Speaker 2>broadly as some sort of diversifying factor.

0:11:34.760 --> 0:11:36.440
<v Speaker 7>Well, I would look at it this way, that there's

0:11:36.480 --> 0:11:39.600
<v Speaker 7>a huge fixed cost to getting AI models running on

0:11:39.640 --> 0:11:42.920
<v Speaker 7>any platform, and so that when we look at what's

0:11:42.960 --> 0:11:45.760
<v Speaker 7>out there, that actually getting AI training to work is

0:11:46.160 --> 0:11:48.680
<v Speaker 7>a huge, huge amount of lift. That's something we've really

0:11:48.720 --> 0:11:51.200
<v Speaker 7>only done the work for in VideA, but for inference

0:11:51.240 --> 0:11:55.199
<v Speaker 7>that that's something that's much more that there's an easier

0:11:55.360 --> 0:11:57.600
<v Speaker 7>barrier to entry there. And one thing we found is

0:11:57.640 --> 0:12:00.320
<v Speaker 7>that I think that the work that Lisai team have

0:12:00.360 --> 0:12:02.640
<v Speaker 7>been doing on the m I four fifty series, it's

0:12:02.679 --> 0:12:04.480
<v Speaker 7>looking like it's going to be a really incredible chip.

0:12:04.720 --> 0:12:07.040
<v Speaker 7>I think that that there's the way that these things

0:12:07.040 --> 0:12:10.360
<v Speaker 7>work is there's niches for different balances of memory and

0:12:10.960 --> 0:12:14.480
<v Speaker 7>computational power, and so as we have a diversity of workload,

0:12:14.520 --> 0:12:17.280
<v Speaker 7>we're finding that having a diversity of chips also really

0:12:17.320 --> 0:12:18.600
<v Speaker 7>accelerates what we're able to do.

0:12:18.920 --> 0:12:20.800
<v Speaker 2>Lisa, at the beginning of this conversation, I said they

0:12:20.800 --> 0:12:24.160
<v Speaker 2>were both operational and financial milestones to be met, and

0:12:24.400 --> 0:12:26.520
<v Speaker 2>Greg explained, you've got to start somewhere. So in the

0:12:26.520 --> 0:12:29.600
<v Speaker 2>first instance, one giga what, but would you just sort

0:12:29.600 --> 0:12:31.800
<v Speaker 2>of draw out the pathway to that first giga what?

0:12:32.720 --> 0:12:35.560
<v Speaker 2>You know, it seems like you're prepared to move quickly here.

0:12:35.720 --> 0:12:38.320
<v Speaker 6>Yeah, absolutely, and maybe if I can just build on

0:12:38.440 --> 0:12:41.439
<v Speaker 6>some things that Greg said. I think he's absolutely right.

0:12:41.520 --> 0:12:44.080
<v Speaker 6>You know, we're a believer in there's a diversity of

0:12:44.080 --> 0:12:46.880
<v Speaker 6>workloads and there will be a diversity of workloads across

0:12:47.240 --> 0:12:51.559
<v Speaker 6>you know, customers, models, use cases, and from that standpoint,

0:12:52.000 --> 0:12:54.240
<v Speaker 6>you know, we feel really good about how we're positioned.

0:12:54.280 --> 0:12:57.319
<v Speaker 6>You know, we we love the work here because you know, Frankly,

0:12:57.840 --> 0:13:00.400
<v Speaker 6>you know, open Ai is the ultimate power user of

0:13:00.400 --> 0:13:03.440
<v Speaker 6>our chips and and test us in very good ways.

0:13:03.880 --> 0:13:06.800
<v Speaker 6>So I think that's that's what gives us confidence that

0:13:06.880 --> 0:13:08.800
<v Speaker 6>you know, the technology is there. And then to your

0:13:08.880 --> 0:13:12.600
<v Speaker 6>point about milestones, yes, I mean this is clearly a

0:13:12.679 --> 0:13:16.480
<v Speaker 6>case where we are tied to each other. The first

0:13:16.520 --> 0:13:19.560
<v Speaker 6>gigawatt of deployment is super important. We're going to start that,

0:13:20.160 --> 0:13:22.080
<v Speaker 6>you know, second half of next year, and we're going

0:13:22.160 --> 0:13:25.360
<v Speaker 6>to build on from there. And it really is not

0:13:25.600 --> 0:13:29.480
<v Speaker 6>just the technology, but your commercial milestones, adoption milestones, and

0:13:29.880 --> 0:13:32.600
<v Speaker 6>just how we proliferate the capability going forward. But I'm

0:13:32.640 --> 0:13:34.840
<v Speaker 6>looking forward to building this as fast as possible. You know,

0:13:34.840 --> 0:13:38.479
<v Speaker 6>we're already working with a number of cloud service providers

0:13:38.679 --> 0:13:41.400
<v Speaker 6>who are also very active on our technology, and I

0:13:41.400 --> 0:13:44.280
<v Speaker 6>think this is a great catalyst to get the industry

0:13:44.360 --> 0:13:45.200
<v Speaker 6>to build faster.

0:13:46.160 --> 0:13:49.160
<v Speaker 4>Tied to each other is such an interesting ton of phrase,

0:13:49.240 --> 0:13:54.000
<v Speaker 4>and Greg, you are seeing more AI users and chip

0:13:54.400 --> 0:13:57.400
<v Speaker 4>makers and designers becoming more financially tied to each other.

0:13:57.880 --> 0:13:59.160
<v Speaker 3>Is this going to continue?

0:13:59.360 --> 0:14:01.320
<v Speaker 4>Is this the staf forward for how you see this

0:14:01.360 --> 0:14:02.400
<v Speaker 4>financing going forward?

0:14:03.360 --> 0:14:06.920
<v Speaker 7>Well, I really see the world transitioning to this AI

0:14:07.000 --> 0:14:09.719
<v Speaker 7>powered economy. And the interesting thing is within open AI

0:14:10.040 --> 0:14:13.719
<v Speaker 7>that we've really seen what it's like when your progress

0:14:14.040 --> 0:14:17.000
<v Speaker 7>is limited and accelerated as two sides of the coin

0:14:17.880 --> 0:14:20.720
<v Speaker 7>by computational power. Like teams within open Ai, that their

0:14:20.800 --> 0:14:23.560
<v Speaker 7>ability to deliver really is tied to the amount of

0:14:23.560 --> 0:14:25.520
<v Speaker 7>compute that they get. And I think we're heading to

0:14:25.560 --> 0:14:28.240
<v Speaker 7>a world where that is how the whole economy will function.

0:14:28.480 --> 0:14:31.040
<v Speaker 7>And we're starting to see it right that people having

0:14:31.080 --> 0:14:33.600
<v Speaker 7>access to better AI tools. If you're a coder, you're

0:14:33.640 --> 0:14:36.040
<v Speaker 7>able to do far more if you have access to

0:14:37.120 --> 0:14:39.080
<v Speaker 7>better AI models. And we're heading to a world where

0:14:39.080 --> 0:14:41.560
<v Speaker 7>if you can have ten times as much AI power

0:14:41.600 --> 0:14:44.600
<v Speaker 7>behind you, you will probably be ten times more productive.

0:14:44.880 --> 0:14:46.360
<v Speaker 7>And so I think that we're moving to a world

0:14:46.360 --> 0:14:48.680
<v Speaker 7>where the whole industry is waking up to the fact

0:14:48.720 --> 0:14:51.560
<v Speaker 7>that we have just not planned. We have not planned

0:14:51.560 --> 0:14:55.080
<v Speaker 7>for this moment where this explosion in AI demand is happening.

0:14:55.240 --> 0:14:57.440
<v Speaker 7>So it's happening all the way from the power to

0:14:57.520 --> 0:14:59.920
<v Speaker 7>the silicon, and I think this whole industry has to

0:15:00.040 --> 0:15:02.920
<v Speaker 7>to find a way to actually rise to meet the occasion.

0:15:03.480 --> 0:15:06.280
<v Speaker 2>Lisa, you have given us a look into the future

0:15:06.320 --> 0:15:09.320
<v Speaker 2>before about how you see the total addressable market the

0:15:09.400 --> 0:15:13.320
<v Speaker 2>industry now that the ink is dry with open AI

0:15:13.440 --> 0:15:17.800
<v Speaker 2>and Greg, are you rethinking either your bigger picture analysis

0:15:18.280 --> 0:15:21.240
<v Speaker 2>of the market for AI accelerators and GPUs or do

0:15:21.320 --> 0:15:24.400
<v Speaker 2>you see AMD now having an improved position in that

0:15:24.440 --> 0:15:27.280
<v Speaker 2>market relative of course to your friends at Nvidia.

0:15:27.800 --> 0:15:30.880
<v Speaker 6>Well, again, I think, and I've told you before, I

0:15:30.920 --> 0:15:33.960
<v Speaker 6>believe that this is a huge market. You know, we

0:15:34.080 --> 0:15:38.640
<v Speaker 6>have size just the AI accelerator TAM being you know,

0:15:38.720 --> 0:15:41.360
<v Speaker 6>over five hundred billion dollars in TAM over the next

0:15:41.640 --> 0:15:44.040
<v Speaker 6>few years. I think some might say, you know, maybe

0:15:44.080 --> 0:15:47.240
<v Speaker 6>I was a little conservative in that TAM analysis, but

0:15:47.320 --> 0:15:49.840
<v Speaker 6>the way to think about it is there's so much

0:15:49.880 --> 0:15:52.080
<v Speaker 6>need from compute. I mean, you just heard it from Greg,

0:15:52.240 --> 0:15:55.120
<v Speaker 6>so you know this is a huge pie and you're

0:15:55.120 --> 0:15:57.520
<v Speaker 6>going to see the need for you know, more players

0:15:57.560 --> 0:16:00.920
<v Speaker 6>coming into it, and you know, from my standpoint, this

0:16:01.000 --> 0:16:04.320
<v Speaker 6>is a big validation of our technology and our capability.

0:16:04.800 --> 0:16:07.000
<v Speaker 6>You know, as much as we love the work with OpenAI,

0:16:07.080 --> 0:16:09.400
<v Speaker 6>we're working with a lot of other customers as well.

0:16:09.440 --> 0:16:11.440
<v Speaker 6>There's a lot of excitement in the industry around m

0:16:11.480 --> 0:16:13.280
<v Speaker 6>I four fifty, so we're ready for it.

0:16:14.040 --> 0:16:17.880
<v Speaker 4>MDCO Lisa Sou Open Ai President Greg Brockman, it's been

0:16:17.920 --> 0:16:19.000
<v Speaker 4>a joy having you on the show.

0:16:19.160 --> 0:16:20.280
<v Speaker 3>Thank you both very much.

0:16:21.280 --> 0:16:24.080
<v Speaker 4>Thank you, and coming up more on AMD and its

0:16:24.200 --> 0:16:26.200
<v Speaker 4>impact on the broader tech markets. We've got a key

0:16:26.200 --> 0:16:28.480
<v Speaker 4>investor for you, Tony one of t row Price.

0:16:28.800 --> 0:16:29.680
<v Speaker 3>This is really metech.

0:16:36.480 --> 0:16:39.800
<v Speaker 4>Let's stay on that AMD open Ai story, it's impact

0:16:39.800 --> 0:16:42.320
<v Speaker 4>of the broader tech markets. Tony Huang t row Price,

0:16:42.400 --> 0:16:44.240
<v Speaker 4>Science and Technology from Portfolio Manager.

0:16:44.400 --> 0:16:46.360
<v Speaker 3>You have exposure to AMD.

0:16:46.600 --> 0:16:48.880
<v Speaker 4>It's added more than seventeen billion dollars in market cap

0:16:48.920 --> 0:16:49.760
<v Speaker 4>on one day alone.

0:16:49.760 --> 0:16:50.800
<v Speaker 3>What does this deal signal?

0:16:52.200 --> 0:16:55.080
<v Speaker 10>Yeah, Well, I think it's a really exciting deal here

0:16:55.120 --> 0:16:59.960
<v Speaker 10>for AMD and validates their roadmap and their silica and software's.

0:17:00.560 --> 0:17:03.240
<v Speaker 10>I think it gives them a really big lead customer

0:17:03.520 --> 0:17:06.639
<v Speaker 10>to really scale and I think that this will probably

0:17:06.680 --> 0:17:10.960
<v Speaker 10>attract other customers to their roadmap and continue to build

0:17:10.960 --> 0:17:11.400
<v Speaker 10>out ROCK.

0:17:11.800 --> 0:17:13.639
<v Speaker 8>And I've always had this like thesis.

0:17:13.280 --> 0:17:17.280
<v Speaker 10>That the TAM is really big and if companies can

0:17:17.359 --> 0:17:21.159
<v Speaker 10>deliver on that compute, that there's there's a lot of

0:17:21.400 --> 0:17:24.639
<v Speaker 10>companies that can win in the overall compute. TAM so

0:17:24.880 --> 0:17:28.160
<v Speaker 10>overall very exciting, and you know, I think it's got

0:17:28.200 --> 0:17:30.879
<v Speaker 10>a good setup for the next few years for the

0:17:30.880 --> 0:17:31.720
<v Speaker 10>company's runway.

0:17:31.840 --> 0:17:33.720
<v Speaker 4>I mean, Lisa Sue just telling us that maybe she's

0:17:33.760 --> 0:17:36.000
<v Speaker 4>being conservative when she puts the AI accelerate to TAM

0:17:36.040 --> 0:17:37.160
<v Speaker 4>at five hundred billion dollars.

0:17:37.240 --> 0:17:38.400
<v Speaker 3>Tony, I'm interested.

0:17:38.080 --> 0:17:40.920
<v Speaker 4>Though, at opening eye telling us Greg saying that we're

0:17:40.920 --> 0:17:42.720
<v Speaker 4>looking at all kinds of way of financing this.

0:17:43.800 --> 0:17:45.280
<v Speaker 3>How are you feeling.

0:17:45.160 --> 0:17:50.840
<v Speaker 4>About this knitting together of purchases and creators, designers of chips.

0:17:52.440 --> 0:17:54.440
<v Speaker 10>Yeah, well, I think that taking your step back over

0:17:54.480 --> 0:17:58.200
<v Speaker 10>the last kind of ten years, everybody's underestimated this TAM.

0:17:58.560 --> 0:17:59.480
<v Speaker 8>And I think what's.

0:17:59.280 --> 0:18:02.360
<v Speaker 10>Exciting about AI is that there are a lot of

0:18:02.440 --> 0:18:05.800
<v Speaker 10>productivity use cases here and we're starting to see AI

0:18:05.920 --> 0:18:08.800
<v Speaker 10>agents really form. And then I think physical AI, so

0:18:09.040 --> 0:18:11.280
<v Speaker 10>I think as long as like the n use cases

0:18:11.359 --> 0:18:13.880
<v Speaker 10>are delivering a lot of value, and there's promise there.

0:18:13.920 --> 0:18:16.280
<v Speaker 10>I think that's what matters in terms of the ROI,

0:18:16.320 --> 0:18:18.400
<v Speaker 10>and I think a lot of these kind of contracts,

0:18:18.400 --> 0:18:21.240
<v Speaker 10>I mean they are backstop by really blue chip companies

0:18:21.280 --> 0:18:22.680
<v Speaker 10>like Mirosov or Oracle.

0:18:23.600 --> 0:18:25.760
<v Speaker 8>So in terms of you know, how I'm feeling.

0:18:25.520 --> 0:18:28.320
<v Speaker 10>About the financing, I think it's it continues to be

0:18:28.359 --> 0:18:30.480
<v Speaker 10>probably a good attractive way to do as long as

0:18:30.520 --> 0:18:32.080
<v Speaker 10>the use cases are intact.

0:18:32.760 --> 0:18:36.120
<v Speaker 2>Tony, the mechanics of the deal are the open AI

0:18:36.359 --> 0:18:38.600
<v Speaker 2>has the right to buy up to one hundred and

0:18:38.680 --> 0:18:42.399
<v Speaker 2>sixty million shares of AMD at a penny apiece, but

0:18:42.480 --> 0:18:46.840
<v Speaker 2>that right contingent on the operational and financial milestones that

0:18:46.840 --> 0:18:51.080
<v Speaker 2>we discussed. It is not circular financing, it's something different.

0:18:51.560 --> 0:18:55.200
<v Speaker 2>But how comfortable are you with that mechanism.

0:18:55.320 --> 0:18:57.320
<v Speaker 8>Well, I think it could make a lot of sense, right.

0:18:57.840 --> 0:19:00.639
<v Speaker 10>I mean it puts the two companies of in co

0:19:00.840 --> 0:19:05.440
<v Speaker 10>development and partnership, and I think there's shared economics and

0:19:05.440 --> 0:19:07.719
<v Speaker 10>it's a win win for both companies. I think some

0:19:07.800 --> 0:19:10.040
<v Speaker 10>of the prices the warrants are stricted at a pretty

0:19:11.600 --> 0:19:14.159
<v Speaker 10>you know high price on the AMB stock price, So

0:19:14.200 --> 0:19:17.080
<v Speaker 10>I think it's good for both sides and if they win,

0:19:17.119 --> 0:19:17.879
<v Speaker 10>they win together.

0:19:18.040 --> 0:19:20.200
<v Speaker 8>So to me, I think it can make sense.

0:19:21.720 --> 0:19:26.840
<v Speaker 2>Does this alter AMD's position in the AI accelerator market

0:19:26.840 --> 0:19:30.320
<v Speaker 2>in other words, they're closing the gap a little within video?

0:19:31.880 --> 0:19:32.440
<v Speaker 8>Yeah, well, I.

0:19:32.359 --> 0:19:35.920
<v Speaker 10>Think that both companies are doing really well and they're

0:19:35.920 --> 0:19:37.840
<v Speaker 10>doing things a little bit differently.

0:19:38.400 --> 0:19:39.800
<v Speaker 8>But I think that you're.

0:19:39.640 --> 0:19:42.560
<v Speaker 10>Alluding to kind of the market narrative of AMB was

0:19:42.640 --> 0:19:45.679
<v Speaker 10>kind of in between kind of in video on the

0:19:45.720 --> 0:19:49.200
<v Speaker 10>GPU side and then Broadcom on the custom side, and

0:19:49.280 --> 0:19:51.439
<v Speaker 10>I think this can help lift the narrative to go

0:19:51.520 --> 0:19:55.639
<v Speaker 10>from like a second place GPU player to a co developed.

0:19:55.320 --> 0:19:58.960
<v Speaker 8>Partner of open Ai on the AI compute side.

0:19:59.000 --> 0:20:02.440
<v Speaker 10>So I think it positions them well, gives them credibility scale,

0:20:03.400 --> 0:20:06.879
<v Speaker 10>an additional kind of kind of co development R and

0:20:06.960 --> 0:20:10.280
<v Speaker 10>D to improve their roadmaps. So to me, it definitely

0:20:10.359 --> 0:20:13.199
<v Speaker 10>is a big positive. And I don't think it's a

0:20:13.320 --> 0:20:15.800
<v Speaker 10>zero sum game. I mean, I think it just further

0:20:15.960 --> 0:20:18.679
<v Speaker 10>signifies the demand for AI computing. It's good for the

0:20:18.680 --> 0:20:22.040
<v Speaker 10>country to build this much capacity because I do think

0:20:22.200 --> 0:20:24.360
<v Speaker 10>the and payoffs are immense.

0:20:24.800 --> 0:20:27.240
<v Speaker 4>I mean, Tony, we're a new record high for the

0:20:27.320 --> 0:20:29.320
<v Speaker 4>NASA that one hundred. At one point, MD was at

0:20:29.320 --> 0:20:31.680
<v Speaker 4>a record high. The valuations kind of a higher. When

0:20:31.680 --> 0:20:34.040
<v Speaker 4>I'm looking at your holdings top holding, Apple, Alphabet and

0:20:34.080 --> 0:20:37.480
<v Speaker 4>Video Meta, do feel confident that these are going to

0:20:37.480 --> 0:20:42.000
<v Speaker 4>continue to gain in value with this AI story.

0:20:42.359 --> 0:20:45.440
<v Speaker 10>I think there's a good long term story behind all

0:20:45.480 --> 0:20:48.080
<v Speaker 10>our holdings, and I think a lot of them are

0:20:48.160 --> 0:20:52.320
<v Speaker 10>beneficiars of AI. They're strong companies that are are great

0:20:52.359 --> 0:20:55.879
<v Speaker 10>platforms and as a result, I think that you know,

0:20:55.960 --> 0:20:59.040
<v Speaker 10>we are entering this inflection in AI driving a ton

0:20:59.080 --> 0:21:03.119
<v Speaker 10>of productivity. You think about you know, output being productivity

0:21:03.160 --> 0:21:05.480
<v Speaker 10>and labor. I think pun game is going up and

0:21:05.680 --> 0:21:09.200
<v Speaker 10>labor is going to be relatively uncapped, I think as

0:21:09.440 --> 0:21:12.800
<v Speaker 10>a limiting factors. So to me, I think it's exciting.

0:21:12.880 --> 0:21:15.080
<v Speaker 10>It's never been a better time to be a tech investor.

0:21:15.119 --> 0:21:18.520
<v Speaker 10>I think there's just so much change in dynamism, So

0:21:18.520 --> 0:21:20.240
<v Speaker 10>I'm excited for the multi.

0:21:20.040 --> 0:21:23.920
<v Speaker 2>Year here, Tony, if your humor me please, My colin

0:21:24.000 --> 0:21:26.360
<v Speaker 2>today was about all of the debt deals that are

0:21:26.440 --> 0:21:31.080
<v Speaker 2>underpinning the AI infrastructure build out that we're seeing. You know,

0:21:31.359 --> 0:21:33.800
<v Speaker 2>everyone seems to have a different comfort level with that

0:21:33.880 --> 0:21:36.679
<v Speaker 2>as well. How sanguine are you about the role of

0:21:36.720 --> 0:21:38.520
<v Speaker 2>debt in what we're seeing?

0:21:39.960 --> 0:21:42.080
<v Speaker 10>Yeah, I think that you know, the key signal here

0:21:42.200 --> 0:21:46.119
<v Speaker 10>is you know, what what is this AI capacity, this

0:21:46.200 --> 0:21:47.880
<v Speaker 10>AI infrastructed capacity.

0:21:47.520 --> 0:21:49.560
<v Speaker 8>Worth, and what's the useful life?

0:21:49.640 --> 0:21:52.560
<v Speaker 10>I think a few years ago we're debating is the

0:21:52.640 --> 0:21:55.679
<v Speaker 10>useful life for a GPU data center three or four years?

0:21:55.880 --> 0:21:58.600
<v Speaker 10>And I think that was just too short. You look

0:21:58.640 --> 0:22:00.960
<v Speaker 10>at a lot of the GP use you know from

0:22:01.000 --> 0:22:04.000
<v Speaker 10>seven eight years ago. They're still being fully utilized because

0:22:04.040 --> 0:22:06.919
<v Speaker 10>the AI workloads continue to evolve. And then when you

0:22:06.960 --> 0:22:09.840
<v Speaker 10>fully appreciate these assets, like they're at a price.

0:22:09.640 --> 0:22:13.280
<v Speaker 8>Point that could make sense for other lms be running

0:22:13.280 --> 0:22:13.600
<v Speaker 8>on them.

0:22:13.600 --> 0:22:16.000
<v Speaker 10>And so I think that you know, the useful life

0:22:16.000 --> 0:22:19.200
<v Speaker 10>of these gps are definitely more than four or five years.

0:22:19.680 --> 0:22:23.720
<v Speaker 10>And you know, there's just more and more use cases.

0:22:23.840 --> 0:22:30.040
<v Speaker 10>You think about robotics, like you know, diagnostics, simulation, there's

0:22:30.080 --> 0:22:32.280
<v Speaker 10>just a ton more than we thought there were three

0:22:32.359 --> 0:22:34.080
<v Speaker 10>years ago. And I think that's what We'll keep the

0:22:34.200 --> 0:22:37.040
<v Speaker 10>utilization high of these data sounds as long as that

0:22:37.240 --> 0:22:39.560
<v Speaker 10>you know continues, I think it makes a lot of sense.

0:22:39.760 --> 0:22:42.040
<v Speaker 3>Totally a good pivot another part of your portfolio.

0:22:42.200 --> 0:22:44.560
<v Speaker 4>Verizon change at the top, hands verse bag, handing over

0:22:44.600 --> 0:22:46.480
<v Speaker 4>the rainsidantialman, how'd you feel about it.

0:22:48.840 --> 0:22:50.880
<v Speaker 8>You can you come again now that question.

0:22:51.119 --> 0:22:54.120
<v Speaker 4>With Verizon, we are seeing executive changes at the top

0:22:54.160 --> 0:22:55.200
<v Speaker 4>on certain companies.

0:22:55.600 --> 0:22:57.080
<v Speaker 3>How do you feel, for example of.

0:22:57.160 --> 0:23:00.600
<v Speaker 4>Verizon seeing hands verse bag changing over the rain today.

0:23:01.760 --> 0:23:04.480
<v Speaker 10>Yeah, actually we don't own verses, so I probably that's

0:23:04.480 --> 0:23:05.840
<v Speaker 10>a little bit outside of my wheelhouse.

0:23:05.840 --> 0:23:06.680
<v Speaker 8>To carment.

0:23:09.640 --> 0:23:11.919
<v Speaker 2>Tony Wong with tro Price, we're trying to get you

0:23:11.960 --> 0:23:13.760
<v Speaker 2>on all the news of the day, but we really

0:23:13.800 --> 0:23:16.320
<v Speaker 2>appreciate the insight into the AMD open aideal.

0:23:16.400 --> 0:23:17.560
<v Speaker 5>Thank you very much, Carrot.

0:23:17.840 --> 0:23:19.080
<v Speaker 3>Time now for talking tech.

0:23:19.160 --> 0:23:22.439
<v Speaker 4>First up, Apple ed is facing an investigation in France

0:23:22.640 --> 0:23:25.800
<v Speaker 4>over the storing of voice recordings made by its Sirie assistant.

0:23:26.080 --> 0:23:29.360
<v Speaker 4>Probe is related to claims that subcontractors and had access

0:23:29.400 --> 0:23:33.440
<v Speaker 4>to sensitive recordings. The iphonemaker says it uses Syrian interactions

0:23:33.440 --> 0:23:37.040
<v Speaker 4>to improve services and only stores them in users opt in.

0:23:37.359 --> 0:23:39.040
<v Speaker 3>Apple declined to comment on the investigation.

0:23:39.160 --> 0:23:41.399
<v Speaker 4>Plus Fox con reported sales growth of eleven percent in

0:23:41.440 --> 0:23:44.840
<v Speaker 4>the third quarter and projective further sales growth this quarter.

0:23:45.240 --> 0:23:47.840
<v Speaker 3>The gains by and video partner officially named Honhai.

0:23:47.680 --> 0:23:50.639
<v Speaker 4>Signals that demand for AI chips and servers remains strong,

0:23:51.240 --> 0:23:55.160
<v Speaker 4>and Tesla shares jumped after the company posted cryptic videos

0:23:55.240 --> 0:23:58.640
<v Speaker 4>teasing a possible product. Unveil Saysa's last addition to its

0:23:58.640 --> 0:24:01.000
<v Speaker 4>product lineup was a cyber truck two years ago.

0:24:01.359 --> 0:24:05.440
<v Speaker 3>Executives have said, an affordable model. Why it's on the works.

0:24:10.560 --> 0:24:12.359
<v Speaker 3>Welcome back to Blue med Tech. We check in on

0:24:12.440 --> 0:24:13.040
<v Speaker 3>these markets.

0:24:13.320 --> 0:24:17.159
<v Speaker 4>New record highs October apparently has been coined, certainly for

0:24:17.240 --> 0:24:19.000
<v Speaker 4>looking at the crypto world, Bitcoin one hundred and twenty

0:24:19.400 --> 0:24:21.600
<v Speaker 4>two hundred and thirty up two percent. We had a

0:24:21.680 --> 0:24:24.120
<v Speaker 4>risk on rally throughout the weekend. That risk on rally

0:24:24.119 --> 0:24:25.959
<v Speaker 4>continues into money with the NAZ that one hundred and

0:24:25.960 --> 0:24:26.960
<v Speaker 4>seven ten seven percent.

0:24:27.200 --> 0:24:28.080
<v Speaker 3>And you know why.

0:24:28.400 --> 0:24:30.159
<v Speaker 4>There is a key player at the moment that is

0:24:30.200 --> 0:24:31.960
<v Speaker 4>helping us push up and to the right. It is

0:24:32.040 --> 0:24:34.119
<v Speaker 4>AMD up twenty six percent at one point, hitting a

0:24:34.119 --> 0:24:37.800
<v Speaker 4>record high, up the most in nine years. Extraordinary new

0:24:37.840 --> 0:24:41.080
<v Speaker 4>deal soaring after of course, it's doing this deal with

0:24:41.119 --> 0:24:44.399
<v Speaker 4>open Ai for AI infrastructure that can generate tens of

0:24:44.480 --> 0:24:46.920
<v Speaker 4>billions of dollars in new revenue.

0:24:47.160 --> 0:24:47.200
<v Speaker 5>Ed.

0:24:47.280 --> 0:24:49.640
<v Speaker 4>We had a great conversation with Lisa Su and Greg

0:24:49.680 --> 0:24:51.920
<v Speaker 4>Brockman a moment ago. Another great conversation coming up.

0:24:52.680 --> 0:24:54.359
<v Speaker 5>Yeah, really looking forward to this one.

0:24:54.680 --> 0:24:57.200
<v Speaker 2>Joining us now as the White House, AI and cryptos

0:24:57.240 --> 0:24:59.880
<v Speaker 2>are David Sachs. He's also the co founder and partner

0:25:00.119 --> 0:25:03.080
<v Speaker 2>of Craft Ventures all of course as well. David, there

0:25:03.119 --> 0:25:04.640
<v Speaker 2>is something that I wanted to talk to you about

0:25:04.680 --> 0:25:06.159
<v Speaker 2>for a long time, and we will get to it,

0:25:06.240 --> 0:25:09.439
<v Speaker 2>the debate around should the United States or should the

0:25:09.520 --> 0:25:12.960
<v Speaker 2>United States not export some form of AI chip to China,

0:25:13.160 --> 0:25:15.200
<v Speaker 2>And we will get to it. But I'm sure you

0:25:15.280 --> 0:25:18.600
<v Speaker 2>can appreciate, you know, the AMD and Open AI agreement

0:25:18.760 --> 0:25:21.480
<v Speaker 2>is very interesting, and so as a place to start,

0:25:21.600 --> 0:25:24.960
<v Speaker 2>could I just ask your sort of interpretation of what

0:25:25.040 --> 0:25:28.080
<v Speaker 2>it signals when you have a US chip maker like

0:25:28.119 --> 0:25:31.880
<v Speaker 2>AMD after Nvidia, and one of the frontier model shops

0:25:32.160 --> 0:25:35.600
<v Speaker 2>like open Ai working so closely together on infrastructure.

0:25:37.119 --> 0:25:38.680
<v Speaker 11>Well, and I think the main thing here is this,

0:25:38.720 --> 0:25:41.000
<v Speaker 11>there's an AI boom going on and the market is

0:25:41.040 --> 0:25:44.000
<v Speaker 11>highly competitive. We have a number of leading model companies,

0:25:44.000 --> 0:25:45.840
<v Speaker 11>we have a number of leading chip companies, and they're

0:25:45.840 --> 0:25:48.359
<v Speaker 11>all competing with each other and they're all booming. And

0:25:48.680 --> 0:25:52.320
<v Speaker 11>what we see here is that this AI boom just

0:25:52.400 --> 0:25:56.240
<v Speaker 11>keeps going and going and keeps driving businesses to new highs.

0:25:56.640 --> 0:25:59.640
<v Speaker 11>And this is all a result of President Trump's pro innovation,

0:26:00.359 --> 0:26:04.240
<v Speaker 11>pro export, pro AI policy. We saw this help drive

0:26:04.760 --> 0:26:07.119
<v Speaker 11>us GDP to three point eight percent growth rate in

0:26:07.240 --> 0:26:10.200
<v Speaker 11>the second quarter. So I think this seems this boom

0:26:10.200 --> 0:26:11.680
<v Speaker 11>just seems like you going to keep going and going,

0:26:11.960 --> 0:26:13.040
<v Speaker 11>and we just heard I think it's.

0:26:12.920 --> 0:26:15.560
<v Speaker 4>Just justson One was the latest on a podcast shouting

0:26:15.560 --> 0:26:17.520
<v Speaker 4>you out, shouting out those that are in the team

0:26:17.520 --> 0:26:19.439
<v Speaker 4>at the White House at the moment guiding when it

0:26:19.440 --> 0:26:22.080
<v Speaker 4>comes to technology, David. But I'm interested as to whether you,

0:26:22.080 --> 0:26:26.280
<v Speaker 4>as an investor, have great comfort in these relationships being built,

0:26:26.359 --> 0:26:30.280
<v Speaker 4>financial relationships between chip designers and the chip users.

0:26:32.400 --> 0:26:33.720
<v Speaker 11>Well, I think it's up to them. You know, I

0:26:33.720 --> 0:26:37.360
<v Speaker 11>don't really take sides in these deals. We want all

0:26:37.400 --> 0:26:40.240
<v Speaker 11>of our American air companies to be successful, and they're

0:26:40.280 --> 0:26:42.600
<v Speaker 11>all competing with each other and cooperating with each other.

0:26:42.680 --> 0:26:45.680
<v Speaker 11>I guess it's called coopetition, and that's a great thing

0:26:45.680 --> 0:26:48.840
<v Speaker 11>to see. We just want, you know, putting my AI

0:26:48.880 --> 0:26:52.359
<v Speaker 11>hat on, we just want these markets to be competitive,

0:26:52.359 --> 0:26:54.280
<v Speaker 11>and we want American companies to be successful, and that's

0:26:54.280 --> 0:26:55.160
<v Speaker 11>what's happening right now.

0:26:56.440 --> 0:27:00.359
<v Speaker 4>I'm looking therefore at the future rollout, the buildouting that

0:27:00.400 --> 0:27:03.400
<v Speaker 4>gives you pause in terms of actually the infrastructure needs

0:27:03.400 --> 0:27:03.960
<v Speaker 4>here at the moment.

0:27:04.040 --> 0:27:08.040
<v Speaker 11>David, Well, anytime you're working in the world of atoms,

0:27:08.240 --> 0:27:10.800
<v Speaker 11>it's going to be more complicated than when you're working

0:27:11.000 --> 0:27:13.359
<v Speaker 11>in the world of bits, and so it's very important

0:27:13.400 --> 0:27:15.720
<v Speaker 11>for us to scale up the amount of power that's

0:27:15.760 --> 0:27:18.919
<v Speaker 11>available to AI companies. And you're seeing that thanks to

0:27:19.000 --> 0:27:24.240
<v Speaker 11>President Trump's policies that are pro energy. The President back

0:27:24.280 --> 0:27:26.320
<v Speaker 11>the idea of drill baby drill going back many years.

0:27:26.359 --> 0:27:28.359
<v Speaker 11>I think he was very far sighted in this regard.

0:27:28.400 --> 0:27:31.120
<v Speaker 11>He understood that energy is a basis for everything. It's

0:27:31.119 --> 0:27:34.679
<v Speaker 11>certainly the basis for this AI boom. And we're in

0:27:34.720 --> 0:27:37.800
<v Speaker 11>the process of allowing a lot more power generation in

0:27:37.840 --> 0:27:41.199
<v Speaker 11>the US. President Trump is allowing so called behind the

0:27:41.200 --> 0:27:44.040
<v Speaker 11>meter power generation. In other words, these AI companies can

0:27:44.240 --> 0:27:46.720
<v Speaker 11>stand up their own power generation. We need to squeeze

0:27:46.760 --> 0:27:50.399
<v Speaker 11>more out of the grid, and we're enabling new oil

0:27:50.400 --> 0:27:53.720
<v Speaker 11>and gas and nuclear so all the above. So I

0:27:53.760 --> 0:27:57.080
<v Speaker 11>think that energy is the main thing, and President Trump

0:27:57.080 --> 0:27:57.639
<v Speaker 11>is supporting that.

0:27:58.760 --> 0:27:59.080
<v Speaker 5>David.

0:27:59.119 --> 0:28:02.080
<v Speaker 2>Final question on on AMD and open AI. Did the

0:28:02.119 --> 0:28:05.439
<v Speaker 2>parties consult the White House about moving forward with this

0:28:05.560 --> 0:28:07.760
<v Speaker 2>arrangement and their plan to work together?

0:28:09.240 --> 0:28:09.600
<v Speaker 8>No?

0:28:09.600 --> 0:28:11.800
<v Speaker 11>No, I mean not with me. And I wouldn't expect

0:28:11.840 --> 0:28:14.400
<v Speaker 11>them to. We just don't get involved in the deal

0:28:14.400 --> 0:28:18.000
<v Speaker 11>making between private companies. Again, We're here to create a

0:28:18.040 --> 0:28:21.280
<v Speaker 11>policy environment that is supportive for all of RII companies.

0:28:22.200 --> 0:28:22.840
<v Speaker 5>I appreciate that.

0:28:22.880 --> 0:28:24.720
<v Speaker 2>Okay, So, David, I asked you to come on the

0:28:24.720 --> 0:28:27.760
<v Speaker 2>program because we spoke at the end of last week

0:28:27.840 --> 0:28:30.359
<v Speaker 2>for a story that was done out of DC on

0:28:30.680 --> 0:28:33.960
<v Speaker 2>the idea of well, what is a China Hawk? But

0:28:34.160 --> 0:28:39.880
<v Speaker 2>also within that broad description, should the United States or

0:28:39.920 --> 0:28:45.200
<v Speaker 2>should the United States not export deprecated AI chips to China.

0:28:45.600 --> 0:28:48.120
<v Speaker 2>You've been very generous with your time, but I just

0:28:48.200 --> 0:28:51.480
<v Speaker 2>invite you again for our Bloomberg Tech audience. Explain how

0:28:51.520 --> 0:28:54.440
<v Speaker 2>you view yourself in this debate and what you think

0:28:54.520 --> 0:28:56.760
<v Speaker 2>is strategically most important for this country.

0:28:58.000 --> 0:29:00.320
<v Speaker 11>Well, first of all, I would say that I consider

0:29:00.400 --> 0:29:02.600
<v Speaker 11>myself to be a China Hawk. I want the US

0:29:02.680 --> 0:29:06.800
<v Speaker 11>to win this AI race. We understand that China is

0:29:06.840 --> 0:29:10.360
<v Speaker 11>our main competition globally in this AI race, and we

0:29:10.400 --> 0:29:13.280
<v Speaker 11>want to do everything we can to win. And President

0:29:13.280 --> 0:29:16.600
<v Speaker 11>Trump and his AI speech on July twenty third laid

0:29:16.600 --> 0:29:18.360
<v Speaker 11>out some of the tempoles of that strategy. We need

0:29:18.360 --> 0:29:20.560
<v Speaker 11>to be pro innovation, We need to be pro infrastructure

0:29:20.560 --> 0:29:23.040
<v Speaker 11>and pro energy, and we need to be pro exports

0:29:23.040 --> 0:29:26.440
<v Speaker 11>so that the American technology stack dominates the world. So

0:29:26.560 --> 0:29:29.120
<v Speaker 11>this is all in the service of the United States

0:29:29.160 --> 0:29:32.440
<v Speaker 11>winning this AI race. We understand that it's going to

0:29:32.480 --> 0:29:36.560
<v Speaker 11>have major economic and national security ratifications, and we're in

0:29:36.600 --> 0:29:37.120
<v Speaker 11>it to win it.

0:29:38.360 --> 0:29:40.120
<v Speaker 2>There is a lot of focus on the direct to

0:29:40.240 --> 0:29:42.600
<v Speaker 2>China part. But the other way that some look at

0:29:42.600 --> 0:29:45.600
<v Speaker 2>it is there is a marketplace outside of America and

0:29:45.640 --> 0:29:49.240
<v Speaker 2>outside of China, the Middle East being an example. What's

0:29:49.320 --> 0:29:52.200
<v Speaker 2>your position on that and whether the United States wants

0:29:52.240 --> 0:29:55.560
<v Speaker 2>to kind of leave the world open to China to

0:29:55.600 --> 0:29:56.800
<v Speaker 2>sell its own technology.

0:29:58.400 --> 0:30:01.960
<v Speaker 11>Well, there was of you in the previous administration that

0:30:02.000 --> 0:30:05.480
<v Speaker 11>we shouldn't sell chips to many countries, including the resource

0:30:05.640 --> 0:30:07.880
<v Speaker 11>rich Gulf States, and I think that was a major

0:30:07.920 --> 0:30:10.800
<v Speaker 11>mistake because every time you tell a country that they

0:30:10.840 --> 0:30:14.240
<v Speaker 11>can't buy the American tech stack, what's their action going

0:30:14.280 --> 0:30:16.440
<v Speaker 11>to be? They're going to turn to China and adopt

0:30:16.480 --> 0:30:20.040
<v Speaker 11>the Chinese tech stack. I have a very simple metric

0:30:20.200 --> 0:30:24.800
<v Speaker 11>for measuring weatherwoiting the AI race, which is global market share.

0:30:25.120 --> 0:30:27.120
<v Speaker 11>If we look around the world and say five years

0:30:27.120 --> 0:30:30.280
<v Speaker 11>and we see that the American technology stacks has say

0:30:30.320 --> 0:30:33.080
<v Speaker 11>eighty percent market share, that means that we won. But

0:30:33.160 --> 0:30:34.920
<v Speaker 11>if we look around the world in five years and

0:30:34.960 --> 0:30:37.320
<v Speaker 11>we see that the Chinese technology stack and I'm talking

0:30:37.320 --> 0:30:40.720
<v Speaker 11>about Huawei chips and Deepseak models for example, has a

0:30:40.720 --> 0:30:43.880
<v Speaker 11>eighty percent market share, then obviously we lost. By the way,

0:30:43.880 --> 0:30:45.680
<v Speaker 11>that's what happened in five g We don't want to

0:30:45.720 --> 0:30:49.040
<v Speaker 11>repeat of that. So again, the strategy here should be

0:30:49.040 --> 0:30:51.160
<v Speaker 11>for the US to dominate the world and have the

0:30:51.200 --> 0:30:54.400
<v Speaker 11>greatest market share. And I think this is pretty obvious

0:30:54.440 --> 0:30:56.720
<v Speaker 11>to everyone in Silicon Valley because we understand that the

0:30:56.720 --> 0:30:59.720
<v Speaker 11>way to win technology races is to have the biggest

0:30:59.720 --> 0:31:02.640
<v Speaker 11>eco system. If you're a technology platform, you want to

0:31:02.640 --> 0:31:04.880
<v Speaker 11>have the most developers using your API. If you're an

0:31:04.920 --> 0:31:07.320
<v Speaker 11>app store, you want to have the most apps in

0:31:07.360 --> 0:31:09.680
<v Speaker 11>your app store. In a similar way, we want as

0:31:09.680 --> 0:31:14.760
<v Speaker 11>many users on the American technology stack as possible. And

0:31:14.040 --> 0:31:18.880
<v Speaker 11>I find it hard to understand why the previous administration

0:31:19.520 --> 0:31:23.760
<v Speaker 11>would exclude these rich countries from participating on our tech stack.

0:31:24.160 --> 0:31:27.240
<v Speaker 11>It certainly didn't help us in the race with China.

0:31:27.360 --> 0:31:31.000
<v Speaker 11>If anything, President Trump's policy boxes out China from the

0:31:31.040 --> 0:31:35.440
<v Speaker 11>Middle East, whereas the previous administration's policy forced these countries

0:31:35.480 --> 0:31:36.520
<v Speaker 11>into China's arms.

0:31:37.200 --> 0:31:42.360
<v Speaker 4>You've reworked, therefore the diffusion ideals set by the previous administration.

0:31:42.920 --> 0:31:46.080
<v Speaker 3>But when you're allowing only less.

0:31:45.840 --> 0:31:48.360
<v Speaker 4>Powerful chips, I mean, I think the President even called

0:31:48.360 --> 0:31:51.880
<v Speaker 4>them obsolete versions of in Video's chips into China. Does

0:31:51.880 --> 0:31:54.560
<v Speaker 4>that mean that ship of innovation in China's already sailed

0:31:54.600 --> 0:31:56.720
<v Speaker 4>because they need to have the most sophisticated and they're

0:31:56.720 --> 0:31:57.760
<v Speaker 4>going to have to build it themselves.

0:31:59.400 --> 0:32:02.480
<v Speaker 11>Well, but when you're talking about what we export to China,

0:32:02.520 --> 0:32:05.640
<v Speaker 11>that's obviously going to be a very complicated question, and

0:32:05.200 --> 0:32:08.880
<v Speaker 11>there's arguments on both sides. I think there's a pretty

0:32:08.880 --> 0:32:12.000
<v Speaker 11>strong argument for not selling China our latest and greatest

0:32:12.040 --> 0:32:15.600
<v Speaker 11>chips because that would be too beneficial for them. However,

0:32:15.680 --> 0:32:17.840
<v Speaker 11>if you don't sell them anything, then, like you're saying,

0:32:18.080 --> 0:32:23.080
<v Speaker 11>that will accelerate their desire to be independent of the

0:32:23.120 --> 0:32:25.400
<v Speaker 11>American stack. And so I do think there is a

0:32:25.440 --> 0:32:29.640
<v Speaker 11>compelling argument for selling them a let's call it deprecated

0:32:29.680 --> 0:32:33.440
<v Speaker 11>American chip or a less great American chip. And by

0:32:33.480 --> 0:32:35.760
<v Speaker 11>the way, this is why the Biden administration approved the

0:32:35.920 --> 0:32:41.000
<v Speaker 11>H twenty in unlimited quantities for export to China. Now,

0:32:41.000 --> 0:32:43.040
<v Speaker 11>when President Trump came in, he said that those H

0:32:43.080 --> 0:32:46.000
<v Speaker 11>twenty sales have to be licensed and they're subject to

0:32:46.040 --> 0:32:49.880
<v Speaker 11>a fifteen percent surcharge, And nonetheless, all the people who

0:32:49.880 --> 0:32:53.160
<v Speaker 11>approved the Biden policy started attacking President Trump. I think

0:32:53.160 --> 0:32:55.440
<v Speaker 11>this is a classic case of no one had a

0:32:55.440 --> 0:32:57.880
<v Speaker 11>problem with it until President Trump agreed to do it.

0:32:59.400 --> 0:33:02.920
<v Speaker 2>David Jensen Woe went on Brad Gersner's podcast, and there

0:33:02.960 --> 0:33:05.240
<v Speaker 2>was a reaction to what he said. You would point

0:33:05.240 --> 0:33:08.040
<v Speaker 2>out you are an official of the government. Jensen is

0:33:08.040 --> 0:33:10.880
<v Speaker 2>a private citizen and CEO. But at the root of

0:33:10.880 --> 0:33:12.760
<v Speaker 2>what he was saying was also the idea of talent.

0:33:13.160 --> 0:33:17.360
<v Speaker 2>Many talented computer scientists and engineers come from China. I

0:33:17.400 --> 0:33:19.640
<v Speaker 2>think that was the point he was making. But the

0:33:19.680 --> 0:33:23.880
<v Speaker 2>personnel part of this story, where do you stand on that?

0:33:25.920 --> 0:33:28.080
<v Speaker 11>Well, it's true that something like half the world's AI

0:33:28.120 --> 0:33:30.960
<v Speaker 11>researchers are from China, and so I do think that

0:33:31.000 --> 0:33:34.520
<v Speaker 11>we have to somehow be open to working with this

0:33:34.600 --> 0:33:37.280
<v Speaker 11>talent or allowing this talent to use the American chip

0:33:37.360 --> 0:33:40.280
<v Speaker 11>stack to some degree. So it's a complicated question always

0:33:40.280 --> 0:33:42.760
<v Speaker 11>of what you allow China to do. But I think

0:33:42.840 --> 0:33:46.360
<v Speaker 11>Jensen was making a point there about again the talent pipeline,

0:33:46.360 --> 0:33:49.440
<v Speaker 11>and we have to be open to it to some degree. Again,

0:33:49.440 --> 0:33:51.200
<v Speaker 11>I could serder myself to be a China Hawk. But

0:33:51.240 --> 0:33:54.600
<v Speaker 11>I wasn't triggered by what Jensen said because I watched

0:33:54.640 --> 0:33:57.800
<v Speaker 11>the entire two hour podcast, not just the thirty second clip,

0:33:57.800 --> 0:34:00.880
<v Speaker 11>and I understood what he was trying to say in context,

0:34:00.960 --> 0:34:03.880
<v Speaker 11>and it is a nuanced question. And look, let me

0:34:03.920 --> 0:34:06.320
<v Speaker 11>just say to all these people who are criticizing Jensen,

0:34:07.040 --> 0:34:08.919
<v Speaker 11>what have you done to help us win the AI race?

0:34:09.000 --> 0:34:11.480
<v Speaker 11>I can't think of a more strategic asset in the

0:34:11.520 --> 0:34:15.040
<v Speaker 11>I race than in Nvidia and Jensen himself, who for

0:34:15.080 --> 0:34:18.760
<v Speaker 11>thirty years have been working on these GPUs and Jensen

0:34:19.040 --> 0:34:22.480
<v Speaker 11>is a source of huge American advantage in this AI race.

0:34:22.480 --> 0:34:24.000
<v Speaker 11>So let's trow them a little bit of grace here.

0:34:24.640 --> 0:34:27.800
<v Speaker 4>Context is everything. We appreciate you talking about the complicated

0:34:27.800 --> 0:34:30.800
<v Speaker 4>as well. White House, AI and Cryptois are David Sachs great.

0:34:30.640 --> 0:34:31.480
<v Speaker 3>To have you with us.

0:34:32.000 --> 0:34:34.880
<v Speaker 4>Now coming up met his chief marketing officer, Alex Schultz,

0:34:34.880 --> 0:34:38.120
<v Speaker 4>discusses how AI is changing the advertising landscape. Joins us

0:34:38.160 --> 0:34:47.640
<v Speaker 4>next as a Bluebertet. A new book is out click here,

0:34:48.000 --> 0:34:51.040
<v Speaker 4>The Art and Science of digital marketing and advertising. It's

0:34:51.040 --> 0:34:53.960
<v Speaker 4>by Alex Schultz, and he says that AI is going

0:34:53.960 --> 0:34:57.480
<v Speaker 4>to be a game changing for advertisers if used correctly.

0:34:57.600 --> 0:34:59.600
<v Speaker 4>Schultz the chief marketing officer, of course a meta there's

0:34:59.600 --> 0:35:02.719
<v Speaker 4>a thing all too about direct advertising and directing it.

0:35:02.840 --> 0:35:06.000
<v Speaker 4>You also understand entirely the analytics and the raw data

0:35:06.040 --> 0:35:06.560
<v Speaker 4>pine all of this.

0:35:06.600 --> 0:35:07.640
<v Speaker 3>Alex, welcome to the show.

0:35:07.960 --> 0:35:10.920
<v Speaker 4>I'm so interested in how you have seen the unfolding

0:35:11.040 --> 0:35:14.080
<v Speaker 4>over the last decade or two. Incremental growth is something

0:35:14.120 --> 0:35:17.080
<v Speaker 4>that you talk about so much, having direct impact with

0:35:17.480 --> 0:35:19.879
<v Speaker 4>direct targeted ads in many ways, but then you've got

0:35:19.880 --> 0:35:22.400
<v Speaker 4>to think of how a company has got long term vision,

0:35:22.440 --> 0:35:24.600
<v Speaker 4>a north star, as you put it. How are company

0:35:24.680 --> 0:35:26.239
<v Speaker 4>small and large managing to balance.

0:35:26.000 --> 0:35:26.560
<v Speaker 7>This right now?

0:35:26.760 --> 0:35:28.200
<v Speaker 12>Yeah, thank you for having me. This is awesome to

0:35:28.239 --> 0:35:30.560
<v Speaker 12>be here. I mean, look, incremental growth is about being

0:35:30.600 --> 0:35:33.440
<v Speaker 12>incremental to what would have happened without you doing your actions.

0:35:33.480 --> 0:35:35.640
<v Speaker 12>You need to be incremental to what would have happened.

0:35:35.719 --> 0:35:37.280
<v Speaker 12>You need to see what the lift is of your work.

0:35:37.520 --> 0:35:40.319
<v Speaker 12>That fits totally with thinking long term and what is

0:35:40.320 --> 0:35:42.640
<v Speaker 12>your north star? What is the goal you want to achieve?

0:35:43.200 --> 0:35:45.759
<v Speaker 12>That is absolutely a question of like I have a goal.

0:35:45.920 --> 0:35:47.799
<v Speaker 12>How do I incrementally lift that goal?

0:35:48.719 --> 0:35:51.480
<v Speaker 4>Your north star was writing this book. I laid in

0:35:51.520 --> 0:35:53.200
<v Speaker 4>many ways as well as the day to day in

0:35:53.239 --> 0:35:56.400
<v Speaker 4>which you're understanding the analytics underneath what's happening in terms

0:35:56.400 --> 0:35:58.200
<v Speaker 4>of marketing for meta and.

0:35:58.040 --> 0:36:01.000
<v Speaker 3>The growth story. Why how did you put this out here?

0:36:01.280 --> 0:36:01.440
<v Speaker 8>Yeah?

0:36:01.719 --> 0:36:03.200
<v Speaker 12>Well, I mean my north staff of the book is

0:36:03.239 --> 0:36:05.560
<v Speaker 12>to be useful, Like I want small businesses and large

0:36:05.560 --> 0:36:07.719
<v Speaker 12>businesses to be able to actually be better at using the

0:36:07.760 --> 0:36:10.800
<v Speaker 12>tools like you go back Ogilvie on advertising nineteen eighty

0:36:10.800 --> 0:36:14.440
<v Speaker 12>five Bible, Absolutely incredible book, but there are new channels

0:36:14.480 --> 0:36:17.239
<v Speaker 12>that have evolved since then. Digital marketing is seventy five

0:36:17.239 --> 0:36:20.040
<v Speaker 12>percent of the global advertising industry. There's no book for that.

0:36:20.120 --> 0:36:21.640
<v Speaker 12>I kept being asked for a book for that, so

0:36:21.680 --> 0:36:23.920
<v Speaker 12>I wanted to produce a useful book to help people

0:36:23.920 --> 0:36:24.480
<v Speaker 12>be good at that.

0:36:26.200 --> 0:36:26.600
<v Speaker 5>Alex.

0:36:26.680 --> 0:36:29.279
<v Speaker 2>In the back part of the book on AI and

0:36:29.320 --> 0:36:31.959
<v Speaker 2>its impact on marketing, you talk about an audience of one,

0:36:32.640 --> 0:36:35.359
<v Speaker 2>the idea that the AI can make the ad so

0:36:35.560 --> 0:36:37.120
<v Speaker 2>targeted to the individual.

0:36:37.680 --> 0:36:38.759
<v Speaker 5>What are the risks with that?

0:36:39.000 --> 0:36:41.800
<v Speaker 2>You're clearly needing a lot of data about that person

0:36:42.320 --> 0:36:44.760
<v Speaker 2>to make that audience of one relevant ad.

0:36:45.400 --> 0:36:48.040
<v Speaker 12>Yeah, I mean, from my perspective, there are clear Now

0:36:48.120 --> 0:36:50.160
<v Speaker 12>we've reached the point where there are clear laws out there.

0:36:50.320 --> 0:36:53.160
<v Speaker 12>There are clear platform policies out there about purpose use,

0:36:53.239 --> 0:36:55.239
<v Speaker 12>limitation of data, and so it's very clear what you

0:36:55.239 --> 0:36:58.360
<v Speaker 12>can use the data for. And people like personalized ads,

0:36:58.520 --> 0:37:01.960
<v Speaker 12>so people have control. You can get young people really

0:37:02.000 --> 0:37:05.040
<v Speaker 12>understand how to manage their algorithm, and they love the

0:37:05.080 --> 0:37:07.480
<v Speaker 12>personalized ads that they get where there's something relevant that's

0:37:07.480 --> 0:37:09.800
<v Speaker 12>actually useful for them. So I think the balance is

0:37:09.840 --> 0:37:11.560
<v Speaker 12>actually in a way better place than it was, say

0:37:11.600 --> 0:37:14.080
<v Speaker 12>ten years ago, in terms of people's understanding of these things.

0:37:14.239 --> 0:37:16.239
<v Speaker 12>So I think the risks are much much lower, and

0:37:16.280 --> 0:37:18.680
<v Speaker 12>I think the biggest risk is not taking advantage of it.

0:37:18.760 --> 0:37:20.440
<v Speaker 12>You look where Europe is, You look at how they

0:37:20.440 --> 0:37:23.400
<v Speaker 12>regret the current regulations, You look at the draggy report.

0:37:23.640 --> 0:37:26.840
<v Speaker 12>They are regretting the lack of growth they have versus

0:37:26.840 --> 0:37:28.400
<v Speaker 12>the growth the US has, and I think one big

0:37:28.480 --> 0:37:30.600
<v Speaker 12>part of that is they've hurt advertising.

0:37:32.200 --> 0:37:35.120
<v Speaker 2>The big picture with meta has been that all of

0:37:35.120 --> 0:37:37.360
<v Speaker 2>the work in AI has paid off for like the

0:37:37.360 --> 0:37:39.879
<v Speaker 2>bread and butter core business. Can you give us any

0:37:39.880 --> 0:37:43.640
<v Speaker 2>sort of insight into how much more valuable an AI

0:37:43.840 --> 0:37:46.960
<v Speaker 2>powered ad is what the conversion on it is relative

0:37:47.000 --> 0:37:50.920
<v Speaker 2>to traditional advertising, how it drives growth on the top line.

0:37:51.120 --> 0:37:53.320
<v Speaker 12>Yeah, I mean you can step back completely. Our business

0:37:53.320 --> 0:37:57.200
<v Speaker 12>has been completely transformed by AI. When TikTok came along,

0:37:57.440 --> 0:38:00.279
<v Speaker 12>like five years ago, everything that you were looking out

0:38:00.320 --> 0:38:03.399
<v Speaker 12>on Facebook and Instagram was connected content. You joined, you'd liked,

0:38:03.400 --> 0:38:06.880
<v Speaker 12>you'd friended, you'd followed. Today, the majority of Instagram and

0:38:07.000 --> 0:38:10.360
<v Speaker 12>Facebook are unconnected content. And you can see in our

0:38:10.440 --> 0:38:14.000
<v Speaker 12>earnings results what the impact of AI allowing you to

0:38:14.080 --> 0:38:17.840
<v Speaker 12>rank content based on semantic understanding of content and semantic

0:38:17.920 --> 0:38:21.640
<v Speaker 12>understanding of the individual does for engagement. And then you

0:38:21.680 --> 0:38:23.520
<v Speaker 12>see it too on the ads in terms of the

0:38:23.520 --> 0:38:26.520
<v Speaker 12>revenue that's coming through and the results were providing for advertisers.

0:38:26.520 --> 0:38:29.840
<v Speaker 12>So it's very high double digit percentage uplifts if you

0:38:29.920 --> 0:38:33.680
<v Speaker 12>adopt things like advantage plus shopping campaigns, make sure you

0:38:33.680 --> 0:38:36.279
<v Speaker 12>feed the data through with cappy and do the basics right,

0:38:36.320 --> 0:38:39.279
<v Speaker 12>which I describe in this book, both with meta but

0:38:39.320 --> 0:38:41.120
<v Speaker 12>also using anyone else's tools.

0:38:41.760 --> 0:38:45.680
<v Speaker 4>What about human creativity at this moment, Yeah, one of

0:38:45.680 --> 0:38:48.600
<v Speaker 4>my struggles is creativity is always about pixels and look,

0:38:48.640 --> 0:38:50.280
<v Speaker 4>I love my creative seemed they're incredible.

0:38:50.280 --> 0:38:52.560
<v Speaker 12>We closed Fifth Avenue. We had Lewis Hamilton do donuts

0:38:52.560 --> 0:38:55.160
<v Speaker 12>on Fifth Avenue. It was amazing. Things were great and

0:38:55.239 --> 0:38:57.960
<v Speaker 12>it really really worked. But there's a ton of creativity

0:38:58.000 --> 0:39:00.279
<v Speaker 12>with data. There's a ton of creativity with target. There's

0:39:00.280 --> 0:39:03.719
<v Speaker 12>a ton of creativity with conversion rate optimization and flow optimization.

0:39:04.000 --> 0:39:06.160
<v Speaker 12>And what I get at in this book is creativity

0:39:06.239 --> 0:39:09.200
<v Speaker 12>in the factors where it isn't David Ogilvy saying stick

0:39:09.239 --> 0:39:11.600
<v Speaker 12>a car to a billboard with super glue to sell superglue.

0:39:11.760 --> 0:39:14.160
<v Speaker 12>It's creativity and how you use data to give people

0:39:14.239 --> 0:39:18.320
<v Speaker 12>amazing personalized experiences and high conversion rate flows.

0:39:19.719 --> 0:39:22.960
<v Speaker 2>Alex Schultz, chief marketing officer for Meta, thank you very

0:39:23.080 --> 0:39:25.920
<v Speaker 2>much and tune in to Bloomberg's screen Time on Thursday

0:39:26.239 --> 0:39:28.680
<v Speaker 2>for a deep dive on the creator economy with the

0:39:28.719 --> 0:39:31.560
<v Speaker 2>head of Meta's Instagram Adam Missi.

0:39:31.640 --> 0:39:32.960
<v Speaker 5>That's what we're really looking forward to.

0:39:33.120 --> 0:39:34.640
<v Speaker 2>Okay, coming up, we're going to get back to the

0:39:34.680 --> 0:39:37.440
<v Speaker 2>deal between AMD and open Ai and what that means

0:39:37.680 --> 0:39:41.399
<v Speaker 2>for concerns around circular financing, the build out of AI infrastructure,

0:39:41.719 --> 0:39:42.479
<v Speaker 2>and everything else.

0:39:42.640 --> 0:39:43.560
<v Speaker 5>This is Bloomberg Tech.

0:39:54.480 --> 0:39:56.040
<v Speaker 4>We'm going to get back to open AI and am

0:39:56.360 --> 0:39:57.880
<v Speaker 4>the deal pushing broader.

0:39:57.640 --> 0:40:00.000
<v Speaker 3>Markets high, certainly pushing it AMD high.

0:40:00.120 --> 0:40:04.440
<v Speaker 4>Joining Usskaya is with US Swiss quote senior market analyst IBEC.

0:40:05.000 --> 0:40:09.920
<v Speaker 4>These ongoing deals between chip designers and ultimately those that

0:40:09.960 --> 0:40:11.160
<v Speaker 4>are perching the GPUs.

0:40:11.320 --> 0:40:12.040
<v Speaker 3>What do you make of it?

0:40:13.480 --> 0:40:16.879
<v Speaker 9>Well, actually, it's very amazing, especially for those who are

0:40:17.000 --> 0:40:20.160
<v Speaker 9>questioning the circular nature of the business and the deals

0:40:20.160 --> 0:40:22.759
<v Speaker 9>that are being announced right now but infinite when. And

0:40:22.760 --> 0:40:25.320
<v Speaker 9>we'll look at the MD and open Ai deal today.

0:40:25.400 --> 0:40:29.080
<v Speaker 9>While open Ai is outstriking deals with data centers and

0:40:29.200 --> 0:40:31.880
<v Speaker 9>chip makers from inside the US and outside of the

0:40:31.960 --> 0:40:34.239
<v Speaker 9>US in order to stay ahead of the game and

0:40:34.360 --> 0:40:37.920
<v Speaker 9>make sure that they are not constrained by capacity constraints.

0:40:37.920 --> 0:40:40.839
<v Speaker 9>So that basically means that this company today is more

0:40:40.840 --> 0:40:44.560
<v Speaker 9>worried about not having enough supply for the huge demand

0:40:44.560 --> 0:40:47.880
<v Speaker 9>than the contrary. And that's outright positive for the aiballs and.

0:40:47.920 --> 0:40:49.680
<v Speaker 13>The sentiment here and for AMD.

0:40:49.800 --> 0:40:51.799
<v Speaker 9>There is nothing else to say that the jackpot their

0:40:51.880 --> 0:40:53.320
<v Speaker 9>moment looks like it has come.

0:40:53.640 --> 0:40:56.440
<v Speaker 4>Yeah, certainly biggest move in nine years Epech. What's interesting

0:40:56.480 --> 0:40:58.319
<v Speaker 4>is in video did sync pulled back a little bit

0:40:58.960 --> 0:41:01.000
<v Speaker 4>after it had risen higher on the hopes that on

0:41:01.040 --> 0:41:02.680
<v Speaker 4>hire and the server demand was clearly there.

0:41:02.680 --> 0:41:04.319
<v Speaker 3>But then we question market share.

0:41:04.360 --> 0:41:06.120
<v Speaker 4>I mean, is there anything that gives you any anxiety

0:41:06.160 --> 0:41:07.240
<v Speaker 4>about videos dominance?

0:41:08.080 --> 0:41:11.239
<v Speaker 9>No, absolutely not, and that's due to the context. As

0:41:11.239 --> 0:41:14.279
<v Speaker 9>you always say, context is everything. The sequence on which

0:41:14.280 --> 0:41:18.000
<v Speaker 9>we are receiving the information has been very insightful in

0:41:18.080 --> 0:41:21.120
<v Speaker 9>what's coming. Actually, NVDA announced last week that they would

0:41:21.120 --> 0:41:23.920
<v Speaker 9>be investing up to one hundred billion US dollars in

0:41:24.040 --> 0:41:26.640
<v Speaker 9>open Ai. That is announcing today that they will be

0:41:26.719 --> 0:41:29.319
<v Speaker 9>taking a ten percent's sake in AMD. So there is

0:41:29.320 --> 0:41:32.920
<v Speaker 9>a circularity there that suggests that m viderships are not

0:41:32.960 --> 0:41:35.799
<v Speaker 9>going to replace in the context of this open Ai deal,

0:41:35.880 --> 0:41:39.560
<v Speaker 9>but rather complemented now beyond the still this could give

0:41:39.640 --> 0:41:42.880
<v Speaker 9>some leverage to AMD, but it looks like the companies

0:41:42.920 --> 0:41:45.680
<v Speaker 9>are considering today that the AIPI is big enough to

0:41:45.680 --> 0:41:47.280
<v Speaker 9>feed everyone grandly.

0:41:48.800 --> 0:41:51.480
<v Speaker 5>Epek for public market investors.

0:41:52.600 --> 0:41:56.520
<v Speaker 2>Is open Ai the private company becoming some kind of

0:41:56.600 --> 0:41:59.560
<v Speaker 2>macro level factor that they have to model in.

0:42:01.200 --> 0:42:03.799
<v Speaker 9>Well, absolutely, I mean they are so huge now, they

0:42:03.800 --> 0:42:06.080
<v Speaker 9>are the biggest startup in the world.

0:42:06.120 --> 0:42:07.640
<v Speaker 13>They are worth five hundred.

0:42:07.360 --> 0:42:09.920
<v Speaker 9>Billion US dollars and d do you have these huge

0:42:09.960 --> 0:42:14.080
<v Speaker 9>deals with publicly traded companies, and those are the market

0:42:14.360 --> 0:42:19.000
<v Speaker 9>moving deals of market moving stocks. We are talking about NVIDIAs,

0:42:19.080 --> 0:42:22.719
<v Speaker 9>we are talking about AMD So definitely, open ai is

0:42:23.160 --> 0:42:26.759
<v Speaker 9>pretty much the center of this AI revolution. It has

0:42:26.880 --> 0:42:30.000
<v Speaker 9>been the well the starting point, and it is gaining

0:42:30.040 --> 0:42:34.600
<v Speaker 9>importance every single day, and with each deal that they announced,

0:42:34.640 --> 0:42:37.920
<v Speaker 9>they are actually securing their position at the center of

0:42:37.960 --> 0:42:38.439
<v Speaker 9>this game.

0:42:39.360 --> 0:42:41.759
<v Speaker 2>Should we be asking more questions about how open ai

0:42:41.840 --> 0:42:43.200
<v Speaker 2>is going to pay for all of this, then.

0:42:44.719 --> 0:42:47.839
<v Speaker 9>Well yes, I mean some automol recently say that they

0:42:47.880 --> 0:42:51.400
<v Speaker 9>will be looking at some funding possibilities that he didn't

0:42:51.400 --> 0:42:52.520
<v Speaker 9>give details about.

0:42:52.840 --> 0:42:55.680
<v Speaker 13>But one of the questions here is.

0:42:55.600 --> 0:43:00.160
<v Speaker 9>That ai is actually a very capital intensive place, so

0:43:00.200 --> 0:43:04.480
<v Speaker 9>this company needs funding now. Nvidia coming to the rescue

0:43:04.719 --> 0:43:08.360
<v Speaker 9>could open the way for other companies also looking to

0:43:08.400 --> 0:43:11.000
<v Speaker 9>help open ai and take a sake in this company

0:43:11.000 --> 0:43:13.719
<v Speaker 9>that has not yet gone public. So I think that

0:43:13.840 --> 0:43:16.560
<v Speaker 9>open Ai, if anything, is not going to really having

0:43:16.640 --> 0:43:19.080
<v Speaker 9>any funding problems at the stage of the game because

0:43:19.120 --> 0:43:23.080
<v Speaker 9>they are dominating the AI business right now, and even

0:43:23.120 --> 0:43:26.560
<v Speaker 9>though it was it's it's a private company, it does

0:43:26.680 --> 0:43:28.879
<v Speaker 9>have all the fundings that it needs. I think from

0:43:28.920 --> 0:43:33.319
<v Speaker 9>private and public investors are just eager to take take

0:43:33.440 --> 0:43:36.080
<v Speaker 9>part of this company actually because.

0:43:35.840 --> 0:43:38.560
<v Speaker 3>The growth story is so clear in terms of revenue.

0:43:38.600 --> 0:43:41.680
<v Speaker 4>But when you compare thirteen billion dollars in revenue per

0:43:41.760 --> 0:43:43.799
<v Speaker 4>year and then you're thinking the trillions and dollars it

0:43:43.840 --> 0:43:46.680
<v Speaker 4>has to spend. What gives you comfort that that revenue

0:43:46.760 --> 0:43:50.560
<v Speaker 4>will match the amount that ultimately needs to be financed on.

0:43:50.520 --> 0:43:54.960
<v Speaker 9>It, Well, it's it's definitely the reach that they have.

0:43:55.560 --> 0:43:58.840
<v Speaker 9>We have seen over the past three years other companies

0:43:58.920 --> 0:44:02.920
<v Speaker 9>like Meta or a Chinese company's aside, but many companies

0:44:03.000 --> 0:44:07.720
<v Speaker 9>right now perplexity met her. We have x for example,

0:44:07.760 --> 0:44:10.480
<v Speaker 9>wet Grog and other models that are trying to compete

0:44:10.560 --> 0:44:13.960
<v Speaker 9>open Ai, and so far they have not been successful

0:44:14.040 --> 0:44:17.240
<v Speaker 9>in meeting the level of enthusiasm.

0:44:16.640 --> 0:44:19.759
<v Speaker 13>That open Ai had so far. So open Ai is

0:44:19.800 --> 0:44:20.680
<v Speaker 13>actually surfing.

0:44:20.880 --> 0:44:23.040
<v Speaker 9>It has been to first to come in and it

0:44:23.160 --> 0:44:25.920
<v Speaker 9>still has this popularity and this leverage of being the

0:44:25.960 --> 0:44:28.920
<v Speaker 9>first comer. So I think that they do have a

0:44:29.120 --> 0:44:32.520
<v Speaker 9>very good leverage in expanding their business and making more

0:44:32.600 --> 0:44:33.680
<v Speaker 9>revenue in the future.

0:44:33.719 --> 0:44:35.399
<v Speaker 13>They just need to play the game right.

0:44:35.640 --> 0:44:37.960
<v Speaker 9>They just need to find the right partners and that's

0:44:38.040 --> 0:44:39.760
<v Speaker 9>exactly what they are doing right now.

0:44:41.000 --> 0:44:43.520
<v Speaker 2>Eupe Oscar Deskaya Swiss. Quite great to have you back

0:44:43.560 --> 0:44:45.960
<v Speaker 2>on the program. Appreciate it a lot more a program

0:44:45.960 --> 0:44:49.680
<v Speaker 2>it was that does it for this edition of Bloomberg Tech, Caro,

0:44:50.320 --> 0:44:53.080
<v Speaker 2>tune in later today we have more news due to

0:44:53.080 --> 0:44:54.640
<v Speaker 2>come from Open AI. We're going to speak with the

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<v Speaker 2>CEO Brad Lightcap on the sidelines of Open AIS.

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<v Speaker 5>Develop a day.

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<v Speaker 4>Gosh a lot going, can't stop, won't stop, ed you

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<v Speaker 4>know it for us, we so appreciate it. Meanwhile, check

0:45:04.719 --> 0:45:06.439
<v Speaker 4>out our podcast why don't you There are so many

0:45:06.440 --> 0:45:09.000
<v Speaker 4>conversations you've got to dial back in. Get into Lisa Sue,

0:45:09.080 --> 0:45:12.000
<v Speaker 4>get into Greg Brotman, get into David Sachs and of

0:45:12.000 --> 0:45:13.400
<v Speaker 4>course Alex Schultz.

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<v Speaker 3>Of Meta as well all online. This is a Bloomberg

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<v Speaker 3>Tech