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Speaker 1: Hey, Hey, being a fam. Welcome to Brown Ambition. This

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Speaker 1: wasn't the show that I envisioned for this week. In fact,

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Speaker 1: it's not at all the show that I envisioned for

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Speaker 1: this week. But it's so much better. Everything in life

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Speaker 1: that's meant to be will be. And I am so

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Speaker 1: excited to be joined at the Brown Table today with

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Speaker 1: my girl, Denise Torres.

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Speaker 2: Be a fam.

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Speaker 1: I know y'all are not new to this. You are

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Speaker 1: true to this, you know. Denise is the host of

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Speaker 1: the Jokaida Dinato podcast. She's also the powerhouse author of

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Speaker 1: the personal finance book Financially Lit, which if you're watching

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Speaker 1: on YouTube, I don't know. Janie has everything. Everything she's

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Speaker 1: done is advertised right now. We have awards, we have books,

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Speaker 1: the accolades. I love it. I am in. I'm honestly

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Speaker 1: inspired to get my own background together. But honestly, Janiese

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Speaker 1: is a new mama, so she knows. I am just

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Speaker 1: happy to have my own damn space right now. I've

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Speaker 1: been fighting for some I've been fighting for a door

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Speaker 1: in this house for way too long. And be a famo.

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Speaker 1: If you're hearing Jenese's name for the first time, where

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Speaker 1: have you been I'm not sure, but let me just

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Speaker 1: give you a little bit of background. Jenny's, like I said,

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Speaker 1: as the creator of the award winning Yo Kioto Dineto podcast,

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Speaker 1: where she's helped thousands of listeners transform their money mindset

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Speaker 1: and build wealth, especially in the Latina and multicultural communities.

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Speaker 1: Also Happy a Sparic heritage month.

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Speaker 2: So Happy that.

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Speaker 1: Financially Lit is a modern guide for leveling up your

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Speaker 1: finances and breaking generational barriers. And it's going to be

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Speaker 1: released an Espanol. Is that right?

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Speaker 3: Yes, it is available in Espanol as of twenty twenty five,

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Speaker 3: and it's called jo kio din netto easy to find.

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Speaker 1: Oh that's so excited.

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Speaker 2: Oh that's so exciting. Okay.

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Speaker 1: So Genese's journey has been an incredible one. She was

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Speaker 1: an engineer making six figures. She got burnt out, she

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Speaker 1: left that life, became a full time entrepreneur, founded the

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Speaker 1: six figure blog Delish Delights, and now also helps you

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Speaker 1: turn your side hustles into six figure businesses. She's passionate

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Speaker 1: about making financial independence accessible to everyone. And I'm always

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Speaker 1: happy to have you here, Janie. It's really nice to

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Speaker 1: see you again. Man.

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Speaker 2: I'm so excited to be here.

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Speaker 1: You know, I called you man that came out of nowhere.

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Speaker 3: A very millennial thing to know is that bro dude,

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Speaker 3: my five year old broh, don't understand. I don't even

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Speaker 3: know what they're going to be saying by the time

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Speaker 3: my daughter is age to be having these weird conversations

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Speaker 3: because I don't even understand half of what's on TikTok

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Speaker 3: at this point.

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Speaker 1: Well, right now, she's just a little squishy squish. How's

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Speaker 1: it been.

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Speaker 3: It's been amazing, And I feel like motherhood is one

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Speaker 3: of these experiences in life where it's very much like

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Speaker 3: the Men in Black, like erase your brain, blank slate,

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Speaker 3: don't remember my life before it. It is good for that, right,

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Speaker 3: I just literally can't imagine my life before.

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Speaker 2: I don't even remember what it was like.

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Speaker 3: But it has been an incredible journey, and yeah, I

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Speaker 3: mean that's what we're doing all this for, right.

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Speaker 1: Yeah, well, I mean yeah, I mean a little bit different.

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Speaker 1: I launched my I had a baby first, and then

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Speaker 1: I became well then I went sort of like left corporate,

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Speaker 1: and sometimes I'm like, damn, these beginning building years, I

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Speaker 1: you know, would have been nice to just be able

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Speaker 1: to put my whole brain twenty four to seven energy

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Speaker 1: into it. It's very different once you have kids, like

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Speaker 1: I genuinely I don't have all the same hours in

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Speaker 1: the day as someone without kids, is how I feel.

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Speaker 1: Have you felt a shift and like your approach to

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Speaker 1: your business before and after?

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Speaker 3: Yeah, I feel like a switch was flipped in my

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Speaker 3: brain very quickly, and it was much easier to say

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Speaker 3: no to things that felt like they were going to

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Speaker 3: deplete me, that felt like they weren't worth my time,

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Speaker 3: as far as like leaving my daughter right as somebody

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Speaker 3: who does speaking engagements and like I have to be

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Speaker 3: on the road. Sometimes I'm much more discerning about where

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Speaker 3: my time goes and where my energy goes because I

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Speaker 3: feel like it's just so much more valuable now that

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Speaker 3: I have a little mini at home that needs mom.

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Speaker 3: So I definitely think motherhood has made me way more

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Speaker 3: intentional with my time, and it is also forced me

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Speaker 3: to have way stronger boundaries than I ever had before. Okay,

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Speaker 3: I think like it's very easy for me to like

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Speaker 3: put my needs aside, but I don't compromise at all

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Speaker 3: when it comes to making sure that like she has

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Speaker 3: the environment she needs, she has the support she needs

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Speaker 3: all that stuff. Mama Bear is definitely in full activation mode.

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Speaker 1: Okay, we're talking like personal boundaries with people, family.

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Speaker 2: All of it.

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Speaker 3: You know. I think as an eldest daughter Latina household,

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Speaker 3: we're very much like people pleasers oftentimes. We are very

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Speaker 3: much like parentified daughters oftentimes. And I speak to a

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Speaker 3: lot of eldest daughters who tell me the same thing

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Speaker 3: that when they became moms, they became much more fierce

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Speaker 3: advocates for themselves in ways that maybe they weren't doing

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Speaker 3: in the past, because now there's just a shift in

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Speaker 3: your priorities and just like what you're willing to allow

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Speaker 3: and all this stuff. So I definitely think I've been

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Speaker 3: going through that transformation as well.

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Speaker 1: That's such a beautiful thing to witness. I have a

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Speaker 1: sister in law who's going through a very similar journey.

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Speaker 1: We share a mother in law, so we both know

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Speaker 1: this druggle. But the first thing that happens when you

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Speaker 1: move from people pleasing to setting those boundaries and really

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Speaker 1: staying true to you know, what you're willing to deal

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Speaker 1: with and what you're not and protecting protecting yourself and

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Speaker 1: your daughter in this case, is you start to you know,

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Speaker 1: piss people off. So it's just a natural byproduct. You

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Speaker 1: tell people now they can't cross it, and if they've

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Speaker 1: crossed it before, they get a little frustrated by it.

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Speaker 1: So how's that been?

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Speaker 3: Yeah, you know, I used to get really in my

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Speaker 3: feelings when people were pissed off at me, and now

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Speaker 3: I'm just kind of like, well, I don't even have

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Speaker 3: the energy to entertain your emotions. Like we're all adults

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Speaker 3: at this point, and I'm responsible for my household, for

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Speaker 3: my emotions, and really nobody else is, right, So, uh,

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Speaker 3: it's it's just been much easier for me to kind

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Speaker 3: of stand on firm ground and know that, like every

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Speaker 3: decision that I make is rooted in prioritizing what is

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Speaker 3: important to me, my household, my family, and like the

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Speaker 3: people that get it get it, and the ones that don't,

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Speaker 3: I'm really not trying to worry about convincing them at

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Speaker 3: this point.

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Speaker 2: You know.

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Speaker 3: It's I think there's something about motherhood that just makes

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Speaker 3: you realize how important your time and energy is. It's

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Speaker 3: a freaking currency, and I'm just not going to waste

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Speaker 3: it on anything that is not worth my life.

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Speaker 2: You know.

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Speaker 1: Yeah, the one thing that I realized, you know, and

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Speaker 1: I know I said earlier, like as far as entrepreneurship

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Speaker 1: and like running a business for me, it has been

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Speaker 1: so challenging because like trying to do so much and

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Speaker 1: being in that really like deep building phase. I have

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Speaker 1: struggled to find enough hours in the day to do

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Speaker 1: everything that I want to do business wise. Uh. But

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Speaker 1: at the same time, I have no idea how I

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Speaker 1: could have that nine to five like corporate lifestyle and have,

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Speaker 1: you know, the family that I have and be there

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Speaker 1: the way that I want to show up as a mom.

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Speaker 1: And I'm just so grateful that even though it's not

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Speaker 1: you know, give myself credit, Like even though it's not perfect,

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Speaker 1: and like it's maybe not what I all these different

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Speaker 1: milestones aren't reached and we all have goals we want

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Speaker 1: to strive for. But I am like the lifestyle ten

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Speaker 1: out of ten to be there to get my son

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Speaker 1: off the bus, you know, and at the same time

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Speaker 1: be able to yeah, contribute financially. It's just something that

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Speaker 1: I can't envision. How was this ever going to work.

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Speaker 2: I don't know what it's like in Florida, but it's

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Speaker 2: hard of hell up here. I have that exact same

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Speaker 2: thought all the time.

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Speaker 3: And I think one of the reasons why I had

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Speaker 3: such a mental block around motherhood for the longest time

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Speaker 3: was because I did not see how a corporate career,

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Speaker 3: especially in my field as an engineer like I was

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Speaker 3: in a very male dominated space, so there wasn't even

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Speaker 3: like the desire to accommodate women. Oftentimes it was kind

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Speaker 3: of just like, well you figure it out, right, and

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Speaker 3: there was I think there was a very valid reason

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Speaker 3: why there oftentimes I was the only woman in the

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Speaker 3: room because they just didn't want to quote unquote entertain

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Speaker 3: our issues, right, So it just did not feel compatible

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Speaker 3: for me. And it really wasn't until I became a

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Speaker 3: full time entrepreneur that my eyes even began to be

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Speaker 3: open to like the possibility of fitting motherhood into my life.

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Speaker 3: And I think it sucks, you know, because how often

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Speaker 3: are people making this life altering decision or the choice

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Speaker 3: not to do it just because of the finances or

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Speaker 3: the lack of flexibility in their career. I really think,

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Speaker 3: you know, our corporate environment are so behind the times

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Speaker 3: when you talk to folks from other countries around maternity

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Speaker 3: leave and flexible work, and just like government subsidies to

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Speaker 3: help with childcare, Like America is so pro birth, but

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Speaker 3: we are so anti family and it's just very frustrating.

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Speaker 3: And I think that's one of the reasons why it's like,

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Speaker 3: you know, the math has never mathed here in this country.

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Speaker 3: But god do we love telling people go have some okay,

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Speaker 3: But do we give a damn about these babies once

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Speaker 3: they're on planet Earth? Absolutely not okay, And it's frustrating

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Speaker 3: as hell. And I think that's one of my main drivers,

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Speaker 3: especially now in this new phase as as an entrepreneur

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Speaker 3: that focuses on people diversifying their income and just really

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Speaker 3: pursuing financial freedom. It's more than just about the money.

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Speaker 3: It really is about taking back your time and like

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Speaker 3: creating space in your life that allows you to focus

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Speaker 3: on the things that matter, and for.

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Speaker 2: Most of us, that is our families. Right.

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Speaker 3: I just don't think that it's fair that we have

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Speaker 3: to often choose, you know, how much time we get

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Speaker 3: to spend with our kids just to get a freaking paycheck.

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Speaker 3: There's there's other options out there, and I want people

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Speaker 3: to know that.

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Speaker 1: I couldn't agree more Now as having has post motherhood,

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Speaker 1: have you shifted like I don't? I have I know,

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Speaker 1: I think we're similar. We have like I've had Mandy

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Speaker 1: Moneymaker's course, we have the podcast, I'm working on my book.

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Speaker 1: I'm trying to get that baby out into the world.

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Speaker 1: It's coming, It's in breach. I might need a see

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Speaker 1: section to get it out of me.

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Speaker 2: What you gotta do?

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Speaker 1: Lord, it's so hard, but so many different things going on,

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Speaker 1: and I and certain and what I've liked is that

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Speaker 1: I can sort of like push and pull the different

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Speaker 1: levers depending on you know, what's happening with me. But

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Speaker 1: so pre having your daughter and then post have you

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Speaker 1: been shifting, like what parts of the business you're really

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Speaker 1: focusing on and can you talk a little bit about that?

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Speaker 2: Yeah? Absolutely.

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Speaker 3: I think one of the main things that I used

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Speaker 3: to be guilty of before was just saying yes to everything,

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Speaker 3: And now it's just like, is the paycheck giving If

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Speaker 3: it's not, like, I'm not even gonna entertain conversations, right.

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Speaker 3: And Also, I think I did a lot of back

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Speaker 3: end work even in preparation for like my book launch

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Speaker 3: a couple of years ago, that has helped me continue

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Speaker 3: the momentum in my business in a way that I

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Speaker 3: haven't had to make compromises around like income and just

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Speaker 3: like my capacity, because a lot of what I think

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Speaker 3: stalls entrepreneurs as they're in that build phase is like

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Speaker 3: not building processes and not building multiple revenue streams that

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Speaker 3: you can kind of turn.

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Speaker 2: On and off just based on what you have going on.

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Speaker 3: So for me, I think I've always been really good

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Speaker 3: at assessing pretty much like on a quarterly basis, like

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Speaker 3: what's my capacity and what are we going to try

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Speaker 3: to accomplish? And then I mean, I don't want to

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Speaker 3: diminish the fact that I do have help, right, So

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Speaker 3: I have a part time nanny who comes to my

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Speaker 3: home three days a week for four hours a day

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Speaker 3: and just gives me space, right, so like podcast recording

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Speaker 3: and being able to work out or like go get.

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Speaker 2: My nails done.

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Speaker 3: It's it's nice to have some time to go and

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Speaker 3: be human because being in caretaker mode twenty five eight

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Speaker 3: is going to drain anybody, and especially someone who is

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Speaker 3: running a whole ass business and then trying to manage

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Speaker 3: a whole family.

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Speaker 2: It's a lot.

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Speaker 3: So I want to like take the stigma too out

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Speaker 3: of getting support because sometimes you just don't have your

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Speaker 3: family around, or maybe you don't want your family around

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Speaker 3: right who you think would be default caretakers. And it

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Speaker 3: is absolutely one hundred percent okay to buy your support system,

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Speaker 3: especially if that's going to be the difference between you

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Speaker 3: accomplishing what you need for your family and for your

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Speaker 3: business versus just being burnt out and not really doing

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Speaker 3: anything productive.

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Speaker 1: H Yeah, big one. I mean, if there's a stigma

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Speaker 1: around it, we need to blow it up, Like are

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Speaker 1: we done with this yet? Can we just normalize it?

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Speaker 1: Heavy on the you know, if you don't have family

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Speaker 1: around too, because I'm definitely between the pandemic and being

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Speaker 1: thousands of miles from my immediate family, you know, here

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Speaker 1: in New York. Yeah, I don't recommend trying to do

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Speaker 1: the whole mommy thing by yourself. I was forced to

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Speaker 1: the first time, and by the time number two came,

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Speaker 1: my remy roo he just turned to in May and

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Speaker 1: I was like, Okay, cool, we're getting, you know, at

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Speaker 1: least some support. I don't do well. I don't know

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Speaker 1: if this is you, but I really don't do well

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Speaker 1: being just mom all day.

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Speaker 2: I lose my mind very quickly.

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Speaker 1: Absolutely hate it.

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Speaker 2: I hate it more.

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Speaker 3: Women need to be honest about that, right, because I

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Speaker 3: think saying it out loud. It's like you're afraid to

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Speaker 3: be judged and like thought of as like, oh my god,

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Speaker 3: you must not love your child or you must not

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Speaker 3: be a good mom.

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Speaker 2: And it's like, no, y'all.

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Speaker 3: If anybody who's a caretaker full time, like even for adults, right,

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Speaker 3: there's a lot of people who have to take care

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Speaker 3: of elders who are sickly, who are going through all

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Speaker 3: kinds of medical conditions, and it is just as fucking taxing,

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Speaker 3: if not more. Okay, And I think there is like

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Speaker 3: this martyrdom syndrome that a lot of us get instilled with,

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Speaker 3: especially as women and especially as women of color. We

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Speaker 3: are taught from a very young age that our main

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Speaker 3: role is to serve our families. And so when you

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Speaker 3: try to push back against that and just make some

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Speaker 3: space for you to actually pour into yourself, there's a

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Speaker 3: lot of inner guilt that many people feel. And there's

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Speaker 3: a lot of like fear around the perception, like the

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Speaker 3: stigma of saying I need help, I can't do this alone.

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Speaker 3: And I saw my own mom and other women in

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Speaker 3: my family just like hang their hat on the depleted, exhausted,

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Speaker 3: exhausted mom as if like they're giving an award.

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Speaker 2: Out for this stuff.

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Speaker 3: I'm just not interested in any of that. You know,

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Speaker 3: I am very much a cycle breaker in my family

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Speaker 3: in many different ways. And this is also what I

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Speaker 3: intend to teach my daughter too, that like you cannot

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Speaker 3: pour from an empty cup. Nobody is handing out awards

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Speaker 3: for most exhausted women of the year. You know, I'm

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Speaker 3: not interested in that prize. And I think more of

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Speaker 3: us just need to keep it real, like you have

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Speaker 3: full permission to have multifaceted identity outside of mom, and

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Speaker 3: sometimes you just need a break from that shit. You

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Speaker 3: can love your kids and still need a break from them.

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Speaker 1: Yeah, name, and it only gets tougher, I think, honestly,

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Speaker 1: I look back on those newborn because baby girls. She's

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Speaker 1: not even a year yet.

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Speaker 2: Right now, she's around nine months right now.

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Speaker 1: Yeah, oh girl, you're just in that like sunshine and yeah,

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Speaker 1: every baby. Yeah, just it's great. All her shit's not

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Speaker 1: everywhere yet, she's not taking up rooms and room like

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Speaker 1: I'm hurting it all in. I feel like I'm in

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Speaker 1: one of those like Game of Throne shows where the

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Speaker 1: throne is our living room and I am constantly fighting

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Speaker 1: for my tear I'm like, how is it a playroom again?

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Speaker 1: I thought we were done with the playroom and I'll

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Speaker 1: clean it all out and clear it out, and then

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Speaker 1: they'll just move it piece by piece and baby baby

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Speaker 1: toy and kid furniture and hot wheel structure. My god,

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Speaker 1: it just changes it. It will at ebbs and flows,

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Speaker 1: and then that's what they're real. I think the challenges

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Speaker 1: is like how do you maintain yourself and.

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Speaker 3: Your true and also like for those who are in

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Speaker 3: partnered relationships, I think it's also very important to communicate

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Speaker 3: your needs right. Like I think there's a lot of

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Speaker 3: stigma too around just like you know, having dad like

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Speaker 3: pull his own weight, as if like he's not an

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Speaker 3: equal parent, Like my husband is a stay at home dad.

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Speaker 3: And god, you should see the look that I got

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Speaker 3: from family when people were like, what do you mean

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Speaker 3: he's gonna stay home? I'm like, nobody asked that of moms,

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Speaker 3: Like stay at home mom is such a normal thing.

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Speaker 3: But like god forbid, we flip the script, you know,

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Speaker 3: and like mom's the bread winner. There's just still so

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Speaker 3: much progress we need to make us a society, and

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Speaker 3: like what is quote unquote acceptable, Like anything's acceptable if

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Speaker 3: it works in your frickin' house, point blank period. And

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Speaker 3: I think we need to do a lot less explaining

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Speaker 3: to people about the decisions that we make that work

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Speaker 3: for our families.

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Speaker 1: Hey, ba, fam we got to take a quick break,

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Speaker 1: pay some bills, and we'll be right back. Oh hell

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Speaker 1: yeah yeah. I mean, thanks for sharing that. I think

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Speaker 1: it's great to have different examples of different family dynamics

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Speaker 1: and what has worked not and like just no judgment,

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Speaker 1: Like I can write you that story and feel I'm

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Speaker 1: like creep. I mean, it's an example. That's it's nice

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Speaker 1: to have a case study for how a modern family

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Speaker 1: is making it work, especially a modern family with a woman,

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Speaker 1: you know, with a with multiple you know, online businesses

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Speaker 1: going and makes perfect freaking sense to me. I wish

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Speaker 1: my husband would just like leave his a little government

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Speaker 1: job and stay home. But he's like, but I carry

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Speaker 1: the insurance. I'm like, we can get that.

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Speaker 3: I know.

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Speaker 1: Oh, and it's great, and you know, it seems like

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Speaker 1: y'all have such a great partnership. Okay, but I want

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Speaker 1: to like present day, you know, when it comes to

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Speaker 1: I'm a bit I'm a bit challenged now by the

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Speaker 1: relationship to social media and like having to show up

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Speaker 1: online a lot, you know, I especially it just it

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Speaker 1: doesn't it feels like every week of news is always

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Speaker 1: so challenging and there's so much out there, and I

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Speaker 1: I something about being a mom. It just made me

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Speaker 1: hyper empathic, like hyper I feel everything so deeply, which

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Speaker 1: I think is a great thing, but also it's very

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Speaker 1: Sometimes it's like debilitating. I'm not even that. I'm like,

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Speaker 1: I I finally took IG off my phone. Actually this morning,

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Speaker 1: like in the wee hours three am. I got online

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Speaker 1: and I saw, you know, bodies of children in Gaza

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Speaker 1: on my IG feed, and you know, there's news about

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Speaker 1: these two young men who were found hanging and no

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Speaker 1: further details have been released. But it's like, you know,

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Speaker 1: in Mississippi and everywhere you turn is like this, and

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Speaker 1: then school shootings and like all the things. And sometimes

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Speaker 1: just to get through the day, I'm like, I feel

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Speaker 1: like I'm hanging on to the kids like almost like

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Speaker 1: a little life raft. And at the same time, I'm like,

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Speaker 1: how am I.

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Speaker 2: What are we doing? What am I doing?

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Speaker 1: How is any of this mattering? And I don't even

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Speaker 1: know if there's a question there. It's just like a

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Speaker 1: Sometimes that's how it can feel like the feelings are

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Speaker 1: so big that in those are the days I'm most

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Speaker 1: grateful where I can just be like click pause, turn

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Speaker 1: everything off. I don't have to show up anywhere, can

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Speaker 1: sort of take this space and get back on some

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Speaker 1: firm you know, some firm ground are you have you

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Speaker 1: have you realized or felt anything similar sincepeaking of that.

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Speaker 3: Yeah, you know, honestly, I feel like I was one

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Speaker 3: of these very like stereotypically former, like child free by

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Speaker 3: choice people who would just like side eye kids when

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Speaker 3: they were like loud and shit, you.

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Speaker 2: Know, I'd be like, control your kid.

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Speaker 3: You know, I was very judgmental about of parents in general.

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Speaker 3: And I feel like this has made me realize like, oh,

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Speaker 3: I was a total ahole, like for all intents and

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Speaker 3: purposes because I just didn't get it right. And I

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Speaker 3: think that just speaks to the greater lack of empathy

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Speaker 3: that there exists in the world, Like many of us

401
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Speaker 3: need to just get way better at putting ourselves in

402
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Speaker 3: other people's shoes. So it's been transformational in that perspective.

403
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Speaker 3: I think there's like something that gets activated in you

404
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Speaker 3: where you see all of the world's children as your

405
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Speaker 3: children and so when you see the constant bombardment of

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Speaker 3: children in Gaza, or just like the overall violence in

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Speaker 3: the world, it can just make you feel very quickly

408
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Speaker 3: like what is the point, you know, Like are we

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Speaker 3: living through the apocalypse? Was it a mistake to have

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Speaker 3: my child and bring them into this world? Like? There's

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Speaker 3: a lot of existential crap that comes up for people,

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Speaker 3: And I think one of the things we need to realize,

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Speaker 3: especially about social media, is that they make money by

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Speaker 3: keeping you hooked, and negativity sells, okay, Like we see

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Speaker 3: it on the news. People tune in to see the chaos, right,

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Speaker 3: they want to know, like, what's the latest thing that's

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Speaker 3: burning down. I don't think any of that is accidental.

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Speaker 3: I think it's all by design. It's meant to keep

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Speaker 3: you trapped in a fear loop.

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Speaker 2: Right.

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Speaker 3: That doom scrolling is a real thing. I think we

422
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Speaker 3: just need to get way better at feeling what is

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Speaker 3: coming up when we are interacting with social media platforms

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Speaker 3: and throwing the phone across the room quite literally, when

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Speaker 3: it gets to the point where it's just like what

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Speaker 3: is this actually doing for me? What is this doing

427
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Speaker 3: for my nervous system? What is this doing for my

428
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Speaker 3: mental health. I, as someone who makes a living off

429
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Speaker 3: of social media, have to very very carefully curate like

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Speaker 3: why am I on this platform? Am I doing more

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Speaker 3: consuming than actual creating. I'm constantly having that conversation with myself,

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Speaker 3: and I think it's just important that even with all

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Speaker 3: the stuff going on in the world, if you are

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Speaker 3: a person who is dependent on social media in any

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Speaker 3: type of way for like financial you know, reasons you

436
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Speaker 3: make money doing it x y z uh, you just

437
00:21:31,280 --> 00:21:34,240
Speaker 3: have to get real firm boundaries around what you're doing

438
00:21:34,240 --> 00:21:36,639
Speaker 3: on there. I love the fact that, like you can

439
00:21:36,680 --> 00:21:39,000
Speaker 3: put time limits right and Instagram will literally tell you

440
00:21:39,080 --> 00:21:40,280
Speaker 3: is it time to take a break?

441
00:21:41,240 --> 00:21:43,840
Speaker 1: IVI on the am I doing more consuming than creating?

442
00:21:44,160 --> 00:21:46,199
Speaker 2: Because scrolling?

443
00:21:46,359 --> 00:21:49,560
Speaker 1: As you know I took and it's IG in particular,

444
00:21:49,640 --> 00:21:51,280
Speaker 1: TikTok algorithm knows what I like.

445
00:21:51,520 --> 00:21:52,200
Speaker 2: It's giving.

446
00:21:52,880 --> 00:21:55,440
Speaker 1: You know, it's giving tends to be like more positive news,

447
00:21:55,440 --> 00:21:58,600
Speaker 1: but something I mean, IG just really felt so violent,

448
00:21:58,760 --> 00:22:01,240
Speaker 1: like to be a sol like that. It was twenty

449
00:22:01,280 --> 00:22:03,080
Speaker 1: minutes before I was picking up my son from the

450
00:22:03,080 --> 00:22:05,920
Speaker 1: bus stop and I was like, okay, so now I'm

451
00:22:06,000 --> 00:22:10,399
Speaker 1: like gotta you know, undo whatever you know, mental like

452
00:22:10,520 --> 00:22:13,680
Speaker 1: damage this has done in emotional damage and push through it.

453
00:22:13,760 --> 00:22:16,119
Speaker 1: But at the same time, we do have to we

454
00:22:16,200 --> 00:22:18,919
Speaker 1: have to create and I think you know, you're one

455
00:22:18,960 --> 00:22:22,280
Speaker 1: of the people online who the content you're creating is useful,

456
00:22:22,280 --> 00:22:26,840
Speaker 1: it's purposeful, it's inspiring, and put myself in that category two.

457
00:22:26,920 --> 00:22:30,119
Speaker 1: And absolutely you're right if we if we get that

458
00:22:30,160 --> 00:22:32,080
Speaker 1: fear loop, if we let it get to us, then

459
00:22:32,720 --> 00:22:35,359
Speaker 1: we're not actually standing in our purpose and reaching the

460
00:22:35,400 --> 00:22:36,480
Speaker 1: women that we want to reach.

461
00:22:36,640 --> 00:22:41,080
Speaker 3: Right now, that's it, you know, I feel like now

462
00:22:41,119 --> 00:22:45,520
Speaker 3: more than ever, it's important to be really intentional about

463
00:22:45,600 --> 00:22:48,400
Speaker 3: your use of social media because there's a huge lack

464
00:22:48,440 --> 00:22:50,800
Speaker 3: of consent as to all the things that you were

465
00:22:50,800 --> 00:22:52,600
Speaker 3: going to be bombarded with. It's almost like just by

466
00:22:52,640 --> 00:22:56,159
Speaker 3: opening the app, you were consenting to being shown horrific

467
00:22:56,240 --> 00:22:59,720
Speaker 3: things that in a normal world before this existed, you

468
00:22:59,760 --> 00:23:02,040
Speaker 3: could a lot more intentional about what your brain is

469
00:23:02,080 --> 00:23:04,360
Speaker 3: exposed to. And I think it's very dangerous, but it's

470
00:23:04,400 --> 00:23:09,000
Speaker 3: also a really good reminder of how we as parents

471
00:23:09,040 --> 00:23:12,000
Speaker 3: also need to be super vigilant about what our kids

472
00:23:12,040 --> 00:23:14,000
Speaker 3: are being exposed to, because you think about, like what

473
00:23:14,000 --> 00:23:17,520
Speaker 3: you're seeing as an adult, if your kid has access

474
00:23:17,560 --> 00:23:20,240
Speaker 3: to the Internet, like you don't even know the half

475
00:23:20,280 --> 00:23:23,159
Speaker 3: of what's going on. Okay, So I'm going to need

476
00:23:23,240 --> 00:23:25,960
Speaker 3: y'all to just get really intentional about making sure that

477
00:23:26,040 --> 00:23:28,359
Speaker 3: your kids are also not being subjected to things that

478
00:23:28,720 --> 00:23:32,920
Speaker 3: are just way beyond their capacity to understand. Because shit

479
00:23:33,040 --> 00:23:34,800
Speaker 3: can feel very very scary.

480
00:23:35,680 --> 00:23:38,119
Speaker 1: I know, all right, Well let's not. I feel my

481
00:23:38,400 --> 00:23:41,440
Speaker 1: like my little anxiety heart just kind of going, yeah,

482
00:23:41,680 --> 00:23:43,880
Speaker 1: anything to do. It's just it's just so real and raw,

483
00:23:43,880 --> 00:23:45,239
Speaker 1: and it's just what I'm going through right now. But

484
00:23:45,720 --> 00:23:47,640
Speaker 1: I want to bring it back to you in this business,

485
00:23:47,640 --> 00:23:51,040
Speaker 1: my friend, so Delichi to lights still going strong. This

486
00:23:51,200 --> 00:23:54,600
Speaker 1: was your original, baby, right, your original, like I'm going

487
00:23:54,680 --> 00:23:56,000
Speaker 1: to take this is when you were doing this while

488
00:23:56,000 --> 00:23:58,560
Speaker 1: you were an engineer. Yes, you start the food blog.

489
00:23:58,920 --> 00:24:01,280
Speaker 1: I feel like you you for a time, you were

490
00:24:01,320 --> 00:24:03,159
Speaker 1: like putting, you were investing even more to it, you

491
00:24:03,160 --> 00:24:06,000
Speaker 1: were doing new photography and all that. So how how

492
00:24:06,000 --> 00:24:07,840
Speaker 1: many years has it been around now? And how has

493
00:24:07,920 --> 00:24:11,320
Speaker 1: the approached the business side of it shifted over that time?

494
00:24:11,720 --> 00:24:11,960
Speaker 2: Yeah?

495
00:24:12,000 --> 00:24:15,240
Speaker 3: So I have been a content creator now for twelve years,

496
00:24:15,280 --> 00:24:18,639
Speaker 3: which sounds crazy because when I was first launching the blog,

497
00:24:18,680 --> 00:24:21,200
Speaker 3: I did not even know that like content.

498
00:24:21,119 --> 00:24:22,560
Speaker 2: Could be a career, right.

499
00:24:22,680 --> 00:24:25,040
Speaker 3: So it's one of these things where Wow, the Internet

500
00:24:25,119 --> 00:24:27,400
Speaker 3: is wild and what it's been able to do for

501
00:24:27,560 --> 00:24:29,520
Speaker 3: just like creating jobs that didn't exist before.

502
00:24:30,560 --> 00:24:33,520
Speaker 2: So as far as you know what.

503
00:24:33,560 --> 00:24:37,919
Speaker 3: The blog has been doing, it has been it's been growing,

504
00:24:38,040 --> 00:24:39,560
Speaker 3: especially since the pandemic.

505
00:24:39,680 --> 00:24:41,040
Speaker 2: So I am in the food space.

506
00:24:41,520 --> 00:24:43,960
Speaker 3: So if we think back to what happened in twenty twenty,

507
00:24:44,119 --> 00:24:46,520
Speaker 3: everybody was locked in their house, there was nothing to

508
00:24:46,560 --> 00:24:49,800
Speaker 3: do but eat, and so as a resince Loardo, my

509
00:24:50,160 --> 00:24:53,320
Speaker 3: website blew up, so to the point where, for the

510
00:24:53,320 --> 00:24:56,040
Speaker 3: first time ever, it made a six figures in AD

511
00:24:56,080 --> 00:24:58,600
Speaker 3: revenue because there was just so many people that were

512
00:24:58,640 --> 00:25:01,560
Speaker 3: on the internet, you know, making all kind stuff. And

513
00:25:01,600 --> 00:25:04,920
Speaker 3: ever since then it has continued to replicate that level

514
00:25:04,960 --> 00:25:08,399
Speaker 3: of success. So I have been able to make over

515
00:25:08,400 --> 00:25:11,120
Speaker 3: one hundred thousand dollars a year in AD revenue from

516
00:25:11,200 --> 00:25:16,600
Speaker 3: my website. And it's been amazing because, like I mentioned,

517
00:25:16,640 --> 00:25:19,240
Speaker 3: when I first started this, it was a straight up hobby.

518
00:25:19,280 --> 00:25:22,120
Speaker 3: I had no plans to monetize. I had no intention

519
00:25:22,320 --> 00:25:24,920
Speaker 3: to make any money. It was just a creative outlet

520
00:25:24,960 --> 00:25:29,760
Speaker 3: to get something other than my engineering career, to be

521
00:25:29,880 --> 00:25:32,160
Speaker 3: like part of what defined me as a person, because

522
00:25:32,160 --> 00:25:34,280
Speaker 3: I felt like up until that point, I had just

523
00:25:34,320 --> 00:25:36,840
Speaker 3: been very much in the let me just check things

524
00:25:36,840 --> 00:25:38,639
Speaker 3: off of the list of life that you're supposed to

525
00:25:38,680 --> 00:25:41,119
Speaker 3: do as a good, responsible adult. You got to graduate

526
00:25:41,119 --> 00:25:43,200
Speaker 3: from college, you got to go get the job, get

527
00:25:43,200 --> 00:25:45,560
Speaker 3: a master's degree, work your way up the corporate ladder.

528
00:25:45,880 --> 00:25:49,560
Speaker 3: And as I continue to achieve success on paper, I

529
00:25:49,640 --> 00:25:52,679
Speaker 3: just felt more and more unaligned, And so I think

530
00:25:52,760 --> 00:25:56,120
Speaker 3: the blog was very much like an existential cry for

531
00:25:56,160 --> 00:26:00,440
Speaker 3: help to reclaiming some time for myself and get back

532
00:26:00,480 --> 00:26:04,680
Speaker 3: into creative mode, which now has become like the entire

533
00:26:04,800 --> 00:26:06,560
Speaker 3: thing that I do. I just I get to create

534
00:26:06,560 --> 00:26:09,320
Speaker 3: for a living, which is nuts at this point?

535
00:26:09,359 --> 00:26:09,520
Speaker 1: Is it?

536
00:26:09,600 --> 00:26:09,960
Speaker 2: Sort of?

537
00:26:10,320 --> 00:26:12,199
Speaker 1: Because I mean I was in content marketing for a

538
00:26:12,240 --> 00:26:14,080
Speaker 1: long time, and there's a lot of maintenance. Once you

539
00:26:14,119 --> 00:26:16,159
Speaker 1: have like a big, vast library of content, there's a

540
00:26:16,160 --> 00:26:18,320
Speaker 1: lot of maintenance that goes into it. But how much

541
00:26:18,359 --> 00:26:21,440
Speaker 1: of your time are you spending creating new content or

542
00:26:21,480 --> 00:26:23,680
Speaker 1: maintaining what's there? Is it very much like passive now?

543
00:26:23,960 --> 00:26:25,160
Speaker 2: It's very passive. Now.

544
00:26:25,240 --> 00:26:29,359
Speaker 3: I have only created fourteen new blog posts since twenty

545
00:26:29,400 --> 00:26:32,639
Speaker 3: twenty one, So we're talking about four years and I

546
00:26:32,720 --> 00:26:35,080
Speaker 3: haven't blogged it all in twenty twenty five, and my

547
00:26:35,160 --> 00:26:39,320
Speaker 3: website is just continuing to turn out revenue all thanks

548
00:26:39,320 --> 00:26:42,679
Speaker 3: to being like super SEO optimized and in demand content.

549
00:26:42,800 --> 00:26:46,240
Speaker 3: So my food recipes are primarily Puerto Rican, so a

550
00:26:46,240 --> 00:26:48,919
Speaker 3: lot of folks who either are Puerto Rican or have

551
00:26:48,960 --> 00:26:51,600
Speaker 3: been to Puerto Rico and they want to replicate the recipes.

552
00:26:51,680 --> 00:26:54,480
Speaker 3: So I definitely have to say, like, I found a

553
00:26:54,600 --> 00:26:58,160
Speaker 3: niche that was in demand and that was being underserved,

554
00:26:58,359 --> 00:27:01,680
Speaker 3: And I think that is the key to taking your

555
00:27:01,680 --> 00:27:04,400
Speaker 3: blog from just a hobby into an actual business. It's

556
00:27:04,440 --> 00:27:07,359
Speaker 3: really being able to hone in on where's that area

557
00:27:07,520 --> 00:27:11,239
Speaker 3: of expertise that I have that can also meet an

558
00:27:11,320 --> 00:27:11,880
Speaker 3: unmet need.

559
00:27:12,920 --> 00:27:16,920
Speaker 1: So then let's talk about the course and the community

560
00:27:16,920 --> 00:27:21,080
Speaker 1: that you have built too, because you have been teaching

561
00:27:21,119 --> 00:27:23,200
Speaker 1: how to blog and how to turn a blog into

562
00:27:23,240 --> 00:27:26,679
Speaker 1: a lucrative side hustle for years. Now, tell me about

563
00:27:26,920 --> 00:27:28,800
Speaker 1: what's going on there, And like, I know that you're

564
00:27:28,960 --> 00:27:31,239
Speaker 1: taking on new students right now, but what exactly all

565
00:27:31,280 --> 00:27:32,760
Speaker 1: do you cover in this course?

566
00:27:33,240 --> 00:27:35,840
Speaker 3: Yeah, so I when I was first starting out as

567
00:27:35,840 --> 00:27:38,399
Speaker 3: a blogger, there was no blog coaches, right, this is

568
00:27:38,480 --> 00:27:40,880
Speaker 3: like over a decade ago, blogging was still very much

569
00:27:40,920 --> 00:27:45,320
Speaker 3: like a new industry for many people, and I had

570
00:27:45,359 --> 00:27:48,080
Speaker 3: to kind of learn by the school of hard knocks,

571
00:27:48,080 --> 00:27:50,600
Speaker 3: so making a lot of mistakes, not understanding like how

572
00:27:50,600 --> 00:27:52,879
Speaker 3: to actually create content for a blog, et cetera. And

573
00:27:52,920 --> 00:27:55,240
Speaker 3: so when I was thinking about the course, first of all,

574
00:27:55,280 --> 00:27:57,080
Speaker 3: this was something that I never even intended to teach

575
00:27:57,080 --> 00:28:00,000
Speaker 3: because I was convinced that like, nobody cared about learning this, right,

576
00:28:00,160 --> 00:28:02,320
Speaker 3: I was just like, who cares about blogging?

577
00:28:02,960 --> 00:28:04,399
Speaker 2: But then I kept getting.

578
00:28:04,720 --> 00:28:07,719
Speaker 1: Twelve years ago blogging wasn't like new new, it had

579
00:28:07,760 --> 00:28:10,560
Speaker 1: been like it kind of felt like then blogging moved

580
00:28:10,560 --> 00:28:13,200
Speaker 1: to like now content created like on social media became

581
00:28:13,240 --> 00:28:15,800
Speaker 1: the thing. But I love the idea of like that

582
00:28:15,880 --> 00:28:17,520
Speaker 1: old school I mean, not in old school, but like

583
00:28:17,600 --> 00:28:19,119
Speaker 1: owning your own platform.

584
00:28:19,440 --> 00:28:20,960
Speaker 2: Yeah, and nothing.

585
00:28:20,840 --> 00:28:25,000
Speaker 1: An insta, not a TikTok, but like Jenny's touris dot

586
00:28:25,040 --> 00:28:27,160
Speaker 1: com or sorry delig delights dot com or maybe money

587
00:28:27,200 --> 00:28:29,800
Speaker 1: dot com and making that a thing because no one

588
00:28:29,800 --> 00:28:31,560
Speaker 1: can really take that from you. Yeah.

589
00:28:31,600 --> 00:28:33,160
Speaker 2: I think that's the mistake that a lot.

590
00:28:33,080 --> 00:28:35,959
Speaker 3: Of people in social media have had to come to

591
00:28:36,000 --> 00:28:38,280
Speaker 3: the realization of, right, because there's a lot of creators

592
00:28:38,320 --> 00:28:41,600
Speaker 3: who have created their entire platforms on these rented spaces,

593
00:28:41,640 --> 00:28:45,040
Speaker 3: if you will, and then they end up getting blocked,

594
00:28:45,080 --> 00:28:49,040
Speaker 3: they end up getting demonetized, they end up getting inactivated

595
00:28:49,120 --> 00:28:51,280
Speaker 3: right reported as whatever.

596
00:28:51,760 --> 00:28:54,920
Speaker 2: So it's it's it's come full circle.

597
00:28:55,000 --> 00:28:57,320
Speaker 3: I see a lot of content creators who are now

598
00:28:57,360 --> 00:29:00,200
Speaker 3: coming to the realization that like, oh, if I you

599
00:29:00,240 --> 00:29:02,720
Speaker 3: want my business to be sustainable, I need to own

600
00:29:02,760 --> 00:29:04,800
Speaker 3: my platform. I need to own my audience. I can

601
00:29:05,040 --> 00:29:07,800
Speaker 3: use social media as a funnel to get people to

602
00:29:07,920 --> 00:29:12,880
Speaker 3: my actual website. But like, relying on these algorithms, relying

603
00:29:12,920 --> 00:29:16,040
Speaker 3: on these fricking platforms for your business to be sustainable

604
00:29:16,360 --> 00:29:20,120
Speaker 3: is like building a whole ass business, you know, house

605
00:29:20,120 --> 00:29:23,120
Speaker 3: of cards, reference if you will. It's just one false

606
00:29:23,640 --> 00:29:27,320
Speaker 3: move and you're done. And unfortunately, I've seen a lot

607
00:29:27,360 --> 00:29:31,040
Speaker 3: of creators have to build their followings from scratch again,

608
00:29:31,080 --> 00:29:32,280
Speaker 3: you know, and it's like, how do you get back

609
00:29:32,320 --> 00:29:34,239
Speaker 3: in touch with the people if you don't have an

610
00:29:34,240 --> 00:29:36,000
Speaker 3: email list, if you don't have a domain that they

611
00:29:36,000 --> 00:29:39,520
Speaker 3: can go to. It's very frustrating for me because I

612
00:29:39,640 --> 00:29:42,800
Speaker 3: see folks also like wasting a lot of income generating

613
00:29:42,840 --> 00:29:46,360
Speaker 3: potential where let's say, for example, you're a food blogger

614
00:29:46,520 --> 00:29:49,000
Speaker 3: or you're a food creator, and you've built your entire

615
00:29:49,080 --> 00:29:52,480
Speaker 3: platform on Instagram. Where can people go to actually get

616
00:29:52,520 --> 00:29:55,160
Speaker 3: the recipes? They have to go and read your Instagram captions.

617
00:29:55,280 --> 00:29:57,080
Speaker 3: How are they going to search for a recipe? Like

618
00:29:57,200 --> 00:30:02,040
Speaker 3: Instagram is notoriously horrendous to search for anything. So like,

619
00:30:02,080 --> 00:30:03,960
Speaker 3: you're creating a piece of content that, if you're lucky,

620
00:30:04,000 --> 00:30:05,719
Speaker 3: people are going to see for like forty eight hours

621
00:30:05,880 --> 00:30:08,160
Speaker 3: and never again. And if they want to go back

622
00:30:08,240 --> 00:30:11,160
Speaker 3: to that, they don't have anywhere any way to do

623
00:30:11,200 --> 00:30:11,680
Speaker 3: that easily.

624
00:30:11,800 --> 00:30:14,600
Speaker 1: It following this one great British bakeoff baker and she'd

625
00:30:14,600 --> 00:30:17,640
Speaker 1: put the recipe in the cap like as a comment,

626
00:30:18,160 --> 00:30:20,360
Speaker 1: and it would get like buried, and he'd be like, god,

627
00:30:20,400 --> 00:30:23,120
Speaker 1: damn it, Ruby, I want to take recipe. But like

628
00:30:23,200 --> 00:30:24,440
Speaker 1: this is so annoying.

629
00:30:25,000 --> 00:30:26,000
Speaker 2: It is so annoying.

630
00:30:26,120 --> 00:30:28,040
Speaker 3: And so you know, when you have a link to

631
00:30:28,120 --> 00:30:30,440
Speaker 3: your actual website in your link in bio, you are

632
00:30:30,520 --> 00:30:33,520
Speaker 3: taking that audience off of social media. You're potentially getting

633
00:30:33,520 --> 00:30:36,240
Speaker 3: them on your newsletter, your email list, You're able to

634
00:30:36,280 --> 00:30:38,200
Speaker 3: get in touch with them, and most importantly, you're able

635
00:30:38,200 --> 00:30:40,200
Speaker 3: to get their eyeballs on content that then you can

636
00:30:40,240 --> 00:30:43,640
Speaker 3: monetize with ad revenue, with affiliate links, you can push

637
00:30:43,680 --> 00:30:46,280
Speaker 3: them towards like programs or workshops or courses or whatever

638
00:30:46,280 --> 00:30:48,080
Speaker 3: it is that you're doing. So I think it's just

639
00:30:48,240 --> 00:30:52,040
Speaker 3: such an important part of a creator ecosystem to build

640
00:30:52,080 --> 00:30:55,880
Speaker 3: everything around your own platform that you have built, and that,

641
00:30:55,960 --> 00:30:58,800
Speaker 3: for me, is why blogging is still so important and

642
00:30:58,920 --> 00:31:00,440
Speaker 3: relevant even in twenty two twenty five.

643
00:31:01,480 --> 00:31:04,040
Speaker 1: So talk me into well, I think I'm a good

644
00:31:04,080 --> 00:31:07,160
Speaker 1: example of like you know, it's been way too long

645
00:31:07,240 --> 00:31:11,640
Speaker 1: to not have monetized Brown Ambition. I don't want to

646
00:31:11,680 --> 00:31:14,920
Speaker 1: talk about it, but as you guys know, who's you

647
00:31:14,920 --> 00:31:17,479
Speaker 1: know if you're listening. And then Janise, like Tiffany, I

648
00:31:17,920 --> 00:31:20,040
Speaker 1: left the show at the end of last year, which

649
00:31:20,080 --> 00:31:22,400
Speaker 1: means I am full you know, I have full ownership

650
00:31:22,400 --> 00:31:26,440
Speaker 1: of Brown Ambition, all the IP and the you know,

651
00:31:26,480 --> 00:31:28,720
Speaker 1: the website and all of that. And I think what

652
00:31:28,800 --> 00:31:30,480
Speaker 1: was holding me back in the past is it was

653
00:31:30,560 --> 00:31:33,680
Speaker 1: never because I was in a partnership right and we

654
00:31:33,680 --> 00:31:37,560
Speaker 1: were both we both had our own individual, fully independent projects.

655
00:31:37,600 --> 00:31:39,880
Speaker 1: We were working on my career and then my business

656
00:31:39,880 --> 00:31:42,520
Speaker 1: and her business the whole time. But now that it's

657
00:31:42,520 --> 00:31:45,760
Speaker 1: fully mine, I can really do whatever I want as

658
00:31:45,760 --> 00:31:48,480
Speaker 1: far as Brown Ambition Podcast is concerned, but dot com

659
00:31:48,560 --> 00:31:52,080
Speaker 1: is concerned, and I'm working on redesigning it, and the

660
00:31:52,160 --> 00:31:56,479
Speaker 1: new iteration is very content focused, and so I'm going

661
00:31:56,520 --> 00:31:59,040
Speaker 1: to steal your advice since I tricked you into coming

662
00:31:59,080 --> 00:32:02,600
Speaker 1: here to give me free advice. By the way, you

663
00:32:02,680 --> 00:32:04,520
Speaker 1: go to your get at the podcast dot com and

664
00:32:04,560 --> 00:32:07,160
Speaker 1: sign up for her. What is it? What's the jump

665
00:32:07,200 --> 00:32:08,720
Speaker 1: start your blog boot camp? Right?

666
00:32:08,760 --> 00:32:09,160
Speaker 2: Correct?

667
00:32:09,280 --> 00:32:13,480
Speaker 1: Yes, So with Grannemission Podcast dot Com, I'm reimagining it

668
00:32:13,520 --> 00:32:16,400
Speaker 1: as a very content focused, you know, personal finance and

669
00:32:16,480 --> 00:32:21,280
Speaker 1: career tips website. And I have this huge volume of

670
00:32:22,720 --> 00:32:27,760
Speaker 1: you know content, eight hundred something episodes countless, just countless

671
00:32:27,760 --> 00:32:30,040
Speaker 1: stuff that hasn't been written down and turned into blog

672
00:32:30,040 --> 00:32:33,680
Speaker 1: post form, but has to be where do I start?

673
00:32:34,280 --> 00:32:36,200
Speaker 1: Like I have? Where do I begin?

674
00:32:37,240 --> 00:32:39,560
Speaker 3: I think you need to hire somebody first and foremost

675
00:32:39,640 --> 00:32:42,800
Speaker 3: to do this, like what okay?

676
00:32:42,960 --> 00:32:44,360
Speaker 2: So there's a couple of different things.

677
00:32:45,280 --> 00:32:48,320
Speaker 3: If you do not have transcripts of your show, like

678
00:32:48,400 --> 00:32:51,920
Speaker 3: that's the baseline start with, right okay, So those transcripts

679
00:32:52,000 --> 00:32:55,360
Speaker 3: can be plugged into AI and turned into different pieces

680
00:32:55,400 --> 00:32:57,960
Speaker 3: of content, so that can be turned into blog posts

681
00:32:58,000 --> 00:33:00,680
Speaker 3: where you're breaking down the topic that you talked about

682
00:33:00,720 --> 00:33:03,479
Speaker 3: on the show, you can turn them into potentially social

683
00:33:03,520 --> 00:33:09,520
Speaker 3: media content, you know, carousels, clips, et cetera. So I

684
00:33:09,520 --> 00:33:15,080
Speaker 3: think it's important to not to like squeeze the juice

685
00:33:15,200 --> 00:33:17,840
Speaker 3: right out of everything that you're doing. From a content perspective,

686
00:33:18,120 --> 00:33:22,960
Speaker 3: podcasts are great ways are are great to repurpose as

687
00:33:22,960 --> 00:33:25,480
Speaker 3: blog posts. So one of the things that I do

688
00:33:25,640 --> 00:33:28,920
Speaker 3: on Joke or the Netto podcast, we have a podcast

689
00:33:28,960 --> 00:33:32,640
Speaker 3: section where you can check out, you know, individual episodes

690
00:33:32,720 --> 00:33:34,480
Speaker 3: kind of what the topics are and whatnot. But we

691
00:33:34,520 --> 00:33:37,360
Speaker 3: also have a separate blog area where we talk about

692
00:33:37,400 --> 00:33:40,280
Speaker 3: you know, personal finance, entrepreneurship, investing in all those things.

693
00:33:40,520 --> 00:33:45,240
Speaker 3: So what I think happens oftentimes for podcasters is they

694
00:33:45,320 --> 00:33:51,360
Speaker 3: don't necessarily realize like how the two things interact with

695
00:33:51,400 --> 00:33:55,680
Speaker 3: each other. And I think that most podcasts can benefit

696
00:33:55,800 --> 00:33:59,320
Speaker 3: from having a blog to accompany them because it makes

697
00:33:59,320 --> 00:34:02,680
Speaker 3: you way more Like when you think about just searching

698
00:34:02,720 --> 00:34:06,120
Speaker 3: for a show on Apple Podcasts or Spotify, you're going

699
00:34:06,200 --> 00:34:10,800
Speaker 3: to get exponentially more discoverability when you're also on Google

700
00:34:11,200 --> 00:34:14,640
Speaker 3: and you're SEO optimized and you like have your transcripts

701
00:34:14,640 --> 00:34:19,280
Speaker 3: because your transcripts essentially serve as like information that Google

702
00:34:19,360 --> 00:34:21,880
Speaker 3: can then search when somebody's looking up a topic, and

703
00:34:21,960 --> 00:34:24,800
Speaker 3: your blog posts that's you know, part of your podcast

704
00:34:25,040 --> 00:34:27,400
Speaker 3: website can be the thing that like gets people to

705
00:34:27,960 --> 00:34:32,760
Speaker 3: find you. So I think it's important to strategically attack

706
00:34:32,800 --> 00:34:34,920
Speaker 3: what you have going on. You have a ton of content.

707
00:34:35,200 --> 00:34:39,520
Speaker 3: I would hire somebody to do maybe like you know,

708
00:34:39,600 --> 00:34:43,960
Speaker 3: some back end downloading of your content, kind of organize

709
00:34:43,960 --> 00:34:47,799
Speaker 3: it into different potential topics, some content pillars, and then

710
00:34:48,160 --> 00:34:52,040
Speaker 3: use those episodes as inspiration for different blog post topics

711
00:34:52,040 --> 00:34:54,640
Speaker 3: that your readers would be interested in checking out. And

712
00:34:54,920 --> 00:34:57,520
Speaker 3: also doing like some keyword research to make sure that

713
00:34:57,600 --> 00:35:00,520
Speaker 3: you're creating content that is in demand versus just like

714
00:35:00,840 --> 00:35:02,959
Speaker 3: posting for the sake of posting, because I think that's

715
00:35:03,000 --> 00:35:04,560
Speaker 3: another mistake that a lot of people make. It's like,

716
00:35:04,560 --> 00:35:06,279
Speaker 3: does anybody care about this topic? Let me go and

717
00:35:06,320 --> 00:35:08,680
Speaker 3: do some like Google trends analysis and see like what

718
00:35:08,719 --> 00:35:09,560
Speaker 3: are people searching for?

719
00:35:10,239 --> 00:35:15,879
Speaker 1: And you cover SEO in your course right, Absolutely, it's

720
00:35:16,160 --> 00:35:19,040
Speaker 1: It's it's even more embarrassing because I was an organic

721
00:35:19,080 --> 00:35:22,160
Speaker 1: content marketing senior director for five years. Jenny's I know

722
00:35:22,200 --> 00:35:24,640
Speaker 1: all that shit, and I was doing it for other websites,

723
00:35:24,760 --> 00:35:25,359
Speaker 1: just not my own.

724
00:35:26,000 --> 00:35:28,120
Speaker 3: You know, you're not the first person who has a

725
00:35:28,160 --> 00:35:30,120
Speaker 3: marketing background who has told this to me. Like I've

726
00:35:30,160 --> 00:35:33,279
Speaker 3: had plenty of students who are professional marketers who have

727
00:35:33,400 --> 00:35:35,719
Speaker 3: come into the course and have said, I don't know

728
00:35:35,760 --> 00:35:37,680
Speaker 3: why the hell I wasn't doing this for my own business.

729
00:35:37,680 --> 00:35:40,480
Speaker 3: Like literally, people hire me to do this, but there's

730
00:35:40,520 --> 00:35:42,719
Speaker 3: like this mental block when it comes to applying the

731
00:35:42,719 --> 00:35:45,960
Speaker 3: skills that you have to your own business because typically,

732
00:35:46,040 --> 00:35:49,000
Speaker 3: especially if you're a solopreneur, like it's you. So that's

733
00:35:49,040 --> 00:35:51,960
Speaker 3: why I say, you know, in cases like this where

734
00:35:52,000 --> 00:35:55,000
Speaker 3: there's a heavy lift, there is something to be said

735
00:35:55,080 --> 00:35:58,120
Speaker 3: about just like hiring even part time help for like

736
00:35:58,120 --> 00:36:00,880
Speaker 3: a project based thing so that you can get this

737
00:36:00,920 --> 00:36:03,160
Speaker 3: stuff off the ground and you don't become the limiting

738
00:36:03,440 --> 00:36:06,200
Speaker 3: factor in you know, taking your business to the next level.

739
00:36:06,800 --> 00:36:11,960
Speaker 1: Totally a limiting factor for sure. I am and I

740
00:36:11,960 --> 00:36:13,880
Speaker 1: think we had the same web designer. I'm working with

741
00:36:13,960 --> 00:36:18,360
Speaker 1: Shirley again on my Numission podcast. But then I'm like, damn,

742
00:36:18,480 --> 00:36:20,560
Speaker 1: I hired another solopreneur. We're both struggling.

743
00:36:20,719 --> 00:36:24,040
Speaker 2: I'm like, surely, come on, we do this and.

744
00:36:24,480 --> 00:36:26,439
Speaker 1: Mothers so I'm like, uh, we gotta high, we gotta

745
00:36:26,480 --> 00:36:28,320
Speaker 1: hire us, but also we gotta we gotta get this

746
00:36:28,360 --> 00:36:32,279
Speaker 1: shit done. Yeah. Well, I'm excited about the potential for it.

747
00:36:32,360 --> 00:36:35,120
Speaker 1: You know, I love a passive income stream, and you

748
00:36:35,160 --> 00:36:37,319
Speaker 1: know what it is. I think, you know, it's all

749
00:36:37,320 --> 00:36:39,560
Speaker 1: the things all at once. You're never going to do anything.

750
00:36:39,600 --> 00:36:42,040
Speaker 1: So while I'm not investing in this area of my business,

751
00:36:42,040 --> 00:36:44,480
Speaker 1: I've been investing in others. But it's like, you know,

752
00:36:44,560 --> 00:36:48,600
Speaker 1: it's high damn time now. However, I have been talking

753
00:36:48,640 --> 00:36:52,160
Speaker 1: to you know, cause I was a senior content director

754
00:36:52,160 --> 00:36:54,800
Speaker 1: at lending Tree and we rebran content for eight different

755
00:36:54,800 --> 00:36:58,399
Speaker 1: personal finance sits underneath the lending Tree umbrella. And I've

756
00:36:58,400 --> 00:37:01,480
Speaker 1: recently had some conversations with peers of mine who have

757
00:37:01,520 --> 00:37:04,279
Speaker 1: stayed in that space, and I'm asking them how they

758
00:37:04,320 --> 00:37:08,640
Speaker 1: have incorporated AI into their content strategy. And what I've

759
00:37:08,680 --> 00:37:12,040
Speaker 1: heard from one of our biggest competitors, one of their

760
00:37:12,080 --> 00:37:16,120
Speaker 1: their editors, is that now on Google, when you certain

761
00:37:16,120 --> 00:37:17,799
Speaker 1: you've seen this, when you search something on Google, now

762
00:37:17,840 --> 00:37:21,040
Speaker 1: you get that AI search result first, yeah, which is

763
00:37:21,120 --> 00:37:24,319
Speaker 1: then answering the question for the reader, and they're not

764
00:37:24,440 --> 00:37:29,200
Speaker 1: as often clicking through to websites. Have you noticed that

765
00:37:29,280 --> 00:37:32,399
Speaker 1: as well? And is that how is that impacting if

766
00:37:32,400 --> 00:37:35,120
Speaker 1: it is at all the blog the people's blogs so

767
00:37:35,160 --> 00:37:37,520
Speaker 1: you're working with, or even your own blog, has it

768
00:37:37,600 --> 00:37:38,840
Speaker 1: had a diverse impact.

769
00:37:39,120 --> 00:37:43,359
Speaker 3: It's funny because I feel like, obviously some niches are

770
00:37:43,360 --> 00:37:46,480
Speaker 3: affected more than others. And in the case of like

771
00:37:46,520 --> 00:37:48,560
Speaker 3: the food world, you're not going to get like a

772
00:37:48,640 --> 00:37:53,240
Speaker 3: recipe in an AI summary, right, So when we're thinking

773
00:37:53,280 --> 00:37:55,080
Speaker 3: about you, have you seen it?

774
00:37:55,080 --> 00:37:58,520
Speaker 2: Though? You see a lot of basics and whatnot.

775
00:37:58,560 --> 00:38:00,160
Speaker 3: Right, You can even go and CHATTYBT and be like,

776
00:38:00,239 --> 00:38:02,640
Speaker 3: give me a recipe for this, But oftentimes it's going

777
00:38:02,680 --> 00:38:04,600
Speaker 3: to be just like a mishmash of a bunch of

778
00:38:04,600 --> 00:38:07,239
Speaker 3: stuff that it tossed together, and it doesn't necessarily have

779
00:38:07,360 --> 00:38:10,400
Speaker 3: like the original intent, especially if we're talking about like

780
00:38:10,400 --> 00:38:13,840
Speaker 3: a cultural recipe. I'm sorry, AI TRAGBT and got the

781
00:38:13,920 --> 00:38:17,200
Speaker 3: sas song to be like making herosconandulas in an authentic way. Okay,

782
00:38:17,400 --> 00:38:20,279
Speaker 3: it's still trying to figure out what the hell Sofrito is.

783
00:38:20,600 --> 00:38:24,840
Speaker 3: So I think one of the things of them your members,

784
00:38:25,320 --> 00:38:26,040
Speaker 3: that's what it is.

785
00:38:26,480 --> 00:38:26,800
Speaker 2: Right.

786
00:38:28,520 --> 00:38:30,800
Speaker 3: One of the things that I like to remind folks

787
00:38:30,920 --> 00:38:35,840
Speaker 3: is that you know, AI is great at putting words together. Okay,

788
00:38:35,920 --> 00:38:38,320
Speaker 3: it can churn out words, but it does not build authority,

789
00:38:38,560 --> 00:38:42,160
Speaker 3: It cannot build trust, and it cannot build a personal brand.

790
00:38:42,560 --> 00:38:45,319
Speaker 3: So when it comes to blogs that are going to

791
00:38:45,400 --> 00:38:47,359
Speaker 3: thrive and that are thriving right now, they are going

792
00:38:47,400 --> 00:38:50,160
Speaker 3: to be based on lived experience. They're going to be

793
00:38:50,200 --> 00:38:53,640
Speaker 3: based on a very niche expertise and your unique voice.

794
00:38:53,680 --> 00:38:56,959
Speaker 3: These are all things that AI cannot replicate, right And

795
00:38:57,200 --> 00:38:59,200
Speaker 3: what I think is important for people to know is

796
00:38:59,200 --> 00:39:02,440
Speaker 3: that search engine are cracking down on like low quality

797
00:39:02,480 --> 00:39:05,760
Speaker 3: AI content because what was happening is that people are like, Okay,

798
00:39:05,760 --> 00:39:07,239
Speaker 3: well I'm just going to launch a blog and put

799
00:39:07,239 --> 00:39:09,239
Speaker 3: a bunch of like AI written articles and I'm going

800
00:39:09,280 --> 00:39:10,960
Speaker 3: to go and make a bunch of money. And that

801
00:39:11,120 --> 00:39:14,759
Speaker 3: is not what's happening. It's actually the complete opposite. Search

802
00:39:14,800 --> 00:39:18,120
Speaker 3: engines are cracking down and they're actually rewarding like organic,

803
00:39:18,400 --> 00:39:23,360
Speaker 3: helpful experience based writing and penalizing generic AI written content.

804
00:39:23,480 --> 00:39:26,520
Speaker 3: So that is not the way to go. And I think,

805
00:39:26,600 --> 00:39:30,040
Speaker 3: especially as AI continues to flood the Internet with you know,

806
00:39:30,120 --> 00:39:33,520
Speaker 3: generic bs, human blogs are going to stand out more

807
00:39:33,520 --> 00:39:36,799
Speaker 3: because people are going to be craving like real insights,

808
00:39:36,960 --> 00:39:40,040
Speaker 3: case studies, like personal stories. It's almost going to be

809
00:39:40,120 --> 00:39:42,600
Speaker 3: like the more rare thing and the more valuable things.

810
00:39:42,640 --> 00:39:45,919
Speaker 3: So I'm one hundred percent like betting on human lead

811
00:39:45,960 --> 00:39:50,560
Speaker 3: blogs being long term winners, because I'm hearing even stuff

812
00:39:50,560 --> 00:39:53,240
Speaker 3: in other arenas where you know, they're talking about launching

813
00:39:53,280 --> 00:39:56,960
Speaker 3: like a bunch of AI podcasts, and I'm just like, like,

814
00:39:57,000 --> 00:39:59,480
Speaker 3: who wants to listen to that? Who wants to listen

815
00:39:59,520 --> 00:40:04,320
Speaker 3: to like robotic non existent creators talking about like.

816
00:40:05,680 --> 00:40:06,160
Speaker 2: Whatever?

817
00:40:07,680 --> 00:40:09,960
Speaker 3: There is something to be said about human connection and

818
00:40:10,000 --> 00:40:12,239
Speaker 3: the same way that people listen to podcasts because they

819
00:40:12,320 --> 00:40:15,200
Speaker 3: want that human connection. I think it's the exact same

820
00:40:15,200 --> 00:40:15,920
Speaker 3: thing with blogs.

821
00:40:17,600 --> 00:40:19,880
Speaker 1: Hey ba fam, we got to take a quick break,

822
00:40:20,000 --> 00:40:24,480
Speaker 1: pay some bills and we'll be right back. I mean,

823
00:40:24,480 --> 00:40:26,359
Speaker 1: maybe I'll get away with it. In the beginning, there

824
00:40:26,400 --> 00:40:28,640
Speaker 1: was that I remember Student Loan. There was some student

825
00:40:28,680 --> 00:40:31,320
Speaker 1: loan website. Was it so far? They had like a

826
00:40:31,400 --> 00:40:34,400
Speaker 1: chatbot called drew Cloud that was an AI thing and

827
00:40:34,440 --> 00:40:37,000
Speaker 1: it was giving interviews to the media, and media hadn't

828
00:40:37,000 --> 00:40:40,320
Speaker 1: figured out that it was just a pod.

829
00:40:40,960 --> 00:40:41,640
Speaker 3: I hate it here.

830
00:40:41,840 --> 00:40:44,480
Speaker 1: That's because there's lazy journalists who just email questions. They

831
00:40:44,480 --> 00:40:48,399
Speaker 1: don't get on the phone anymore anyway. No, I tend

832
00:40:48,440 --> 00:40:50,720
Speaker 1: to agree. I mean, I have no choice but to agree.

833
00:40:50,760 --> 00:40:53,520
Speaker 1: My whole career kind of depends on people liking a

834
00:40:53,600 --> 00:40:54,280
Speaker 1: human touch.

835
00:40:55,120 --> 00:40:55,359
Speaker 2: Yeah.

836
00:40:55,440 --> 00:41:00,120
Speaker 1: I have been pleasantly surprised to hear that AI. Like,

837
00:41:00,120 --> 00:41:02,360
Speaker 1: for example, my content team at lending Tree, it's not

838
00:41:02,400 --> 00:41:05,400
Speaker 1: as big as it was because there has been, like mean,

839
00:41:05,480 --> 00:41:08,240
Speaker 1: the pandemic and everything that has been a challenging environment.

840
00:41:08,640 --> 00:41:11,279
Speaker 1: But they have not replaced everyone's jobs with AI yet.

841
00:41:11,760 --> 00:41:14,719
Speaker 1: And I think at the very least we'll need you'll

842
00:41:14,719 --> 00:41:17,440
Speaker 1: need a really smart editor or someone who has expert

843
00:41:17,480 --> 00:41:19,920
Speaker 1: knowledge of the subject matter to at least be vetting.

844
00:41:20,640 --> 00:41:25,600
Speaker 1: Like I absolutely use AI with brown ambition, whether whether

845
00:41:25,680 --> 00:41:29,000
Speaker 1: it's you know, coming up with yeah, social media captions

846
00:41:29,040 --> 00:41:32,720
Speaker 1: and shorter like LinkedIn posts, things like that newsletter copy.

847
00:41:33,160 --> 00:41:36,600
Speaker 1: But at the same time, I wouldn't trust it one

848
00:41:36,640 --> 00:41:39,440
Speaker 1: hundred percent, and I'll say I wouldn't feel I wouldn't

849
00:41:39,440 --> 00:41:42,759
Speaker 1: feel like authentic myself. Yeah, you gonna be a fan

850
00:41:42,840 --> 00:41:45,960
Speaker 1: through a bot like I just it doesn't make me

851
00:41:46,000 --> 00:41:47,920
Speaker 1: feel good about it. I don't want to find an

852
00:41:47,920 --> 00:41:50,399
Speaker 1: easy way to make money without just seems I don't

853
00:41:50,440 --> 00:41:52,480
Speaker 1: want to cheat in that way that seems scammy.

854
00:41:53,120 --> 00:41:55,560
Speaker 3: No, I totally agree, And you know, people are have

855
00:41:55,640 --> 00:41:58,560
Speaker 3: also caught on to the all the stuff that people

856
00:41:58,560 --> 00:42:00,880
Speaker 3: are using, right, so it's very easy spot like AI

857
00:42:00,960 --> 00:42:04,640
Speaker 3: generated content. Now folks are used to interacting with things

858
00:42:04,640 --> 00:42:07,360
Speaker 3: like many chat and the dms, so it's important to

859
00:42:08,040 --> 00:42:10,799
Speaker 3: like use it to your benefit, but also like not

860
00:42:10,960 --> 00:42:14,160
Speaker 3: let it take out the entire essence of it what

861
00:42:14,239 --> 00:42:16,720
Speaker 3: makes your brand or your business or your you know whatever.

862
00:42:17,120 --> 00:42:21,640
Speaker 3: So I think we have to remind ourselves that robots

863
00:42:21,640 --> 00:42:25,040
Speaker 3: are not capable of creative thinking, they're not capable of empathy,

864
00:42:25,080 --> 00:42:29,640
Speaker 3: they're not capable of like emotions, and so human facing

865
00:42:29,840 --> 00:42:33,440
Speaker 3: content creators that's going to be the winning ticket for me.

866
00:42:34,520 --> 00:42:39,640
Speaker 1: Yay for humans. So what level of experience do you

867
00:42:39,680 --> 00:42:42,600
Speaker 1: need to have to start a blog today? Like? Are

868
00:42:42,760 --> 00:42:45,319
Speaker 1: you know? That seems like such a at least I know,

869
00:42:45,400 --> 00:42:47,680
Speaker 1: I have this big mountain of content through the podcast

870
00:42:47,719 --> 00:42:49,640
Speaker 1: that I can start with. I'm not starting from scratch,

871
00:42:49,680 --> 00:42:52,279
Speaker 1: but yeah, it would feel overwhelming to think I want

872
00:42:52,320 --> 00:42:54,400
Speaker 1: to start a blog about money today and just like

873
00:42:54,440 --> 00:42:58,560
Speaker 1: starting from nowhere? So how much level of experience do

874
00:42:58,600 --> 00:43:01,279
Speaker 1: people need before they can like start blog you know, I.

875
00:43:01,200 --> 00:43:03,640
Speaker 3: Think there's this perception that like you have to have

876
00:43:03,680 --> 00:43:06,040
Speaker 3: a tech background or you have to have like coding

877
00:43:06,120 --> 00:43:10,160
Speaker 3: experience to start a website. I am actually very jealous

878
00:43:10,200 --> 00:43:13,439
Speaker 3: of people who are starting blogs in twenty twenty five

879
00:43:13,480 --> 00:43:15,880
Speaker 3: because they do have access to all these tools that

880
00:43:16,239 --> 00:43:18,040
Speaker 3: we do not have, you know, when I'm thinking about

881
00:43:18,080 --> 00:43:21,719
Speaker 3: just like how something like jatchbt can help you brainstorm

882
00:43:21,760 --> 00:43:24,279
Speaker 3: and outline drafts and speed up your writing process and

883
00:43:24,440 --> 00:43:28,359
Speaker 3: edit and like repurpose content and optimize for SEO like

884
00:43:28,880 --> 00:43:31,479
Speaker 3: what you used to have to hire an entire team

885
00:43:31,520 --> 00:43:34,080
Speaker 3: of people to do all these things. And now it's

886
00:43:34,120 --> 00:43:36,400
Speaker 3: like you go and talk to this little thing and like,

887
00:43:36,560 --> 00:43:39,239
Speaker 3: you know, seventeen seconds later you have a freaking blog post.

888
00:43:39,320 --> 00:43:41,200
Speaker 3: Then you can customize and add your own voice to it.

889
00:43:41,520 --> 00:43:46,560
Speaker 3: So from a like resource perspective, it is easier than ever.

890
00:43:47,120 --> 00:43:50,000
Speaker 3: What is important is for folks to understand that like

891
00:43:50,080 --> 00:43:53,640
Speaker 3: those lifestyle blogs and like personal diaries of the past,

892
00:43:53,719 --> 00:43:55,719
Speaker 3: like nobody cares about that, that is not what you

893
00:43:55,760 --> 00:43:57,719
Speaker 3: need to be focusing on in twenty twenty five. If

894
00:43:57,760 --> 00:43:59,640
Speaker 3: you want to have a successful blog, you need to

895
00:43:59,640 --> 00:44:03,640
Speaker 3: be helped people solve problems. Okay, helpful content.

896
00:44:03,440 --> 00:44:05,720
Speaker 2: Is what is being rewarded on Google.

897
00:44:06,040 --> 00:44:10,120
Speaker 3: They've had several algorithm updates that are focusing on actual

898
00:44:10,320 --> 00:44:14,560
Speaker 3: helpful content that is based on facts, not like pseudoscience

899
00:44:14,760 --> 00:44:17,160
Speaker 3: and like all this information that is out here in

900
00:44:17,200 --> 00:44:17,600
Speaker 3: the world.

901
00:44:18,360 --> 00:44:19,040
Speaker 2: You're going to be.

902
00:44:19,000 --> 00:44:22,640
Speaker 3: Rewarded if you're focusing on helping people solve specific problems.

903
00:44:22,960 --> 00:44:26,799
Speaker 3: So if you can identify, like what your secret sauce is,

904
00:44:26,840 --> 00:44:28,920
Speaker 3: what is your expertise, what can you help people with,

905
00:44:29,600 --> 00:44:32,320
Speaker 3: It's very easy to start a blog. You need a domain,

906
00:44:32,800 --> 00:44:36,400
Speaker 3: you need a rudimentary website that you can get like

907
00:44:36,480 --> 00:44:41,000
Speaker 3: one click setup with most major hosts, and you need

908
00:44:41,040 --> 00:44:44,000
Speaker 3: to just start having a content plan and looking at

909
00:44:44,040 --> 00:44:47,479
Speaker 3: your data, looking at your analytics, seeing what's lands, seeing

910
00:44:47,560 --> 00:44:50,400
Speaker 3: what you need to create more of getting good at writing.

911
00:44:50,680 --> 00:44:52,760
Speaker 3: You know, like there's so many people who have limiting

912
00:44:52,800 --> 00:44:56,160
Speaker 3: beliefs around I'm not a good writer, Like AI eliminates

913
00:44:56,160 --> 00:44:57,719
Speaker 3: a lot of the crap that you.

914
00:44:57,719 --> 00:44:58,920
Speaker 2: Are reading today.

915
00:44:59,040 --> 00:44:59,880
Speaker 1: Are people reading?

916
00:45:00,520 --> 00:45:00,959
Speaker 2: I mean.

917
00:45:04,239 --> 00:45:08,280
Speaker 3: Read seventy seven percent of Internet users read blogs, Okay,

918
00:45:08,640 --> 00:45:10,759
Speaker 3: And think about the billions of people that use the

919
00:45:10,760 --> 00:45:13,080
Speaker 3: Internet every day, and I think people don't actually realize

920
00:45:13,080 --> 00:45:15,799
Speaker 3: like how often they're actually interacting with a blog, like

921
00:45:16,040 --> 00:45:18,200
Speaker 3: every major news website.

922
00:45:17,880 --> 00:45:20,360
Speaker 2: Is a blog basically a blog. You're right, right, because.

923
00:45:20,320 --> 00:45:23,360
Speaker 3: They're all chronologically ordered from newest to oldest. That is

924
00:45:23,400 --> 00:45:26,640
Speaker 3: literally what defines a blog. So if you're looking at

925
00:45:26,719 --> 00:45:29,520
Speaker 3: you know, nerd wallet or whatever, other websites like, those

926
00:45:29,640 --> 00:45:33,360
Speaker 3: are all blogs. And oftentimes we don't even realize that

927
00:45:33,360 --> 00:45:37,759
Speaker 3: we're interacting with a blog because it's just so mainstream that,

928
00:45:38,880 --> 00:45:41,200
Speaker 3: you know, people they don't even think twice about it.

929
00:45:41,239 --> 00:45:42,919
Speaker 3: But chances are you've read a blog in the past

930
00:45:42,920 --> 00:45:44,560
Speaker 3: forty eight hours, if you've done any kind of.

931
00:45:44,520 --> 00:45:46,120
Speaker 1: Google search, Well I know I do, but I don't

932
00:45:46,120 --> 00:45:47,719
Speaker 1: know I'd be looking at them like these other people.

933
00:45:47,760 --> 00:45:49,920
Speaker 1: I'm like, does anybody read anymore beyond just like the

934
00:45:49,960 --> 00:45:52,760
Speaker 1: tweet that led them to the just gave a headline.

935
00:45:52,800 --> 00:45:54,040
Speaker 2: But you're right, you're right.

936
00:45:54,120 --> 00:45:57,920
Speaker 1: We can't be so cynical. Now, monetizing a blog, I

937
00:45:58,040 --> 00:46:02,680
Speaker 1: understand the ad sense of it all. That's kind of technical.

938
00:46:02,719 --> 00:46:04,439
Speaker 1: I'm sure you go into that in your course, right

939
00:46:05,840 --> 00:46:08,120
Speaker 1: lodule and monetizing for sure, How do you make it

940
00:46:08,120 --> 00:46:10,040
Speaker 1: so that you're not becoming one of those blogs that

941
00:46:10,080 --> 00:46:11,680
Speaker 1: I hate to go on to where it's just like

942
00:46:11,760 --> 00:46:14,120
Speaker 1: pop up and that, and you can't scroll past here

943
00:46:14,160 --> 00:46:16,120
Speaker 1: without something popping up in your face. I want to

944
00:46:16,120 --> 00:46:18,520
Speaker 1: make money in a passive way, but is that the

945
00:46:18,560 --> 00:46:19,319
Speaker 1: way to do it?

946
00:46:19,880 --> 00:46:22,040
Speaker 3: Like that is a great question, And you know, I

947
00:46:22,040 --> 00:46:25,480
Speaker 3: think it's very similar to the conversation around like podcast ads, right,

948
00:46:25,560 --> 00:46:28,640
Speaker 3: like when is too much too much? One thing that

949
00:46:28,680 --> 00:46:32,000
Speaker 3: I think is important for everybody listening. If you are

950
00:46:32,080 --> 00:46:35,280
Speaker 3: interacting with content on the Internet and you're not paying

951
00:46:35,320 --> 00:46:39,600
Speaker 3: for it, your eyeballs are what you're exchanging for, you know,

952
00:46:39,800 --> 00:46:41,840
Speaker 3: the fact that you were getting free access to this content,

953
00:46:41,960 --> 00:46:44,560
Speaker 3: or your ears if you're listening to this show, right, So,

954
00:46:44,840 --> 00:46:47,920
Speaker 3: I think it's just important that creators need to make

955
00:46:47,960 --> 00:46:50,640
Speaker 3: their businesses sustainable. So they're either going to charge you

956
00:46:50,840 --> 00:46:54,719
Speaker 3: a subscription to be able to access their content. You're

957
00:46:54,719 --> 00:46:56,800
Speaker 3: going to be behind a paywall, or you're going to

958
00:46:56,880 --> 00:47:00,319
Speaker 3: have to listen to ads or read ads or see

959
00:47:00,320 --> 00:47:02,080
Speaker 3: ads in order for you to get access to this

960
00:47:02,120 --> 00:47:04,600
Speaker 3: information for free. So I say that on behalf of

961
00:47:04,600 --> 00:47:07,840
Speaker 3: all the content creators, like you can't be worried about

962
00:47:07,880 --> 00:47:12,680
Speaker 3: people that get irritated about your content because look, most

963
00:47:12,719 --> 00:47:14,600
Speaker 3: of us are paying over one hundred dollars a month

964
00:47:14,640 --> 00:47:18,239
Speaker 3: for streaming service YouTube, TV, Hula, whatever, and we're still

965
00:47:18,239 --> 00:47:19,440
Speaker 3: being subjected to ads.

966
00:47:19,680 --> 00:47:21,320
Speaker 2: So at least your creators.

967
00:47:20,880 --> 00:47:23,640
Speaker 3: Aren't charging you money for you know, what they're doing.

968
00:47:24,000 --> 00:47:27,760
Speaker 3: That being said, I think it's responsible as a creator

969
00:47:27,800 --> 00:47:31,959
Speaker 3: for you to make sure that your user experience is optimized.

970
00:47:32,040 --> 00:47:34,520
Speaker 3: And so what I do with my own ad provider

971
00:47:34,719 --> 00:47:37,240
Speaker 3: is I will opt out of specific types of ads,

972
00:47:37,239 --> 00:47:40,080
Speaker 3: Like we're not going to be advertising any politics, any religion,

973
00:47:40,160 --> 00:47:45,600
Speaker 3: any alcohol, drugs like weight loss, any kind of toxic contest. No,

974
00:47:45,840 --> 00:47:49,160
Speaker 3: we're not having any of these. Opting out Okay, they

975
00:47:49,239 --> 00:47:52,080
Speaker 3: let you opt out of specific categories gambling, et cetera.

976
00:47:52,840 --> 00:47:54,320
Speaker 3: So I make sure to opt out of anything that

977
00:47:54,360 --> 00:47:57,800
Speaker 3: doesn't personally align with me. And then also your ad volume,

978
00:47:57,880 --> 00:47:59,799
Speaker 3: so the types of ads that you have, how many

979
00:47:59,840 --> 00:48:02,680
Speaker 3: you have per page, all of that stuff can be optimized.

980
00:48:02,800 --> 00:48:05,400
Speaker 3: So I think it's it's a delicate balance that you

981
00:48:05,440 --> 00:48:09,120
Speaker 3: have to achieve. You can also optimize out of specific

982
00:48:09,160 --> 00:48:11,240
Speaker 3: types of ads. So the one that you were mentioning

983
00:48:11,320 --> 00:48:13,640
Speaker 3: is called an interstitial ad, which it takes over the

984
00:48:13,760 --> 00:48:15,799
Speaker 3: entire screen and then you have to like scroll past it,

985
00:48:15,920 --> 00:48:18,200
Speaker 3: or there's like an X like I opt out of

986
00:48:18,239 --> 00:48:21,280
Speaker 3: those things. They're big money makers because you're like forced

987
00:48:21,320 --> 00:48:23,920
Speaker 3: to interact with them, But for me, I hate them

988
00:48:23,960 --> 00:48:26,040
Speaker 3: as a user, so I'm not going to subject my

989
00:48:26,080 --> 00:48:27,280
Speaker 3: audience to them as a creator.

990
00:48:28,120 --> 00:48:30,799
Speaker 1: Well, it's also important for your your search ranking, right,

991
00:48:30,840 --> 00:48:32,799
Speaker 1: it is how people interact with your page, and if

992
00:48:32,800 --> 00:48:35,279
Speaker 1: they're getting so annoyed that they click off of it,

993
00:48:35,320 --> 00:48:38,520
Speaker 1: Google's going to like vote down your website. Yeah, absolutely

994
00:48:39,120 --> 00:48:42,799
Speaker 1: push it down. So it's it's a delicate balance. So

995
00:48:42,880 --> 00:48:45,160
Speaker 1: you you work with an ad manager, are you also

996
00:48:45,480 --> 00:48:48,640
Speaker 1: you know, so someone like us, we have a podcast,

997
00:48:48,680 --> 00:48:51,360
Speaker 1: we have advertisers advertising on the show. Are you also

998
00:48:51,440 --> 00:48:55,040
Speaker 1: working in like custom content you know, as that become appealing,

999
00:48:55,120 --> 00:48:57,760
Speaker 1: Like will you work with one of your advertisers and say,

1000
00:48:58,200 --> 00:49:00,319
Speaker 1: you know, we could also do an activation like on

1001
00:49:00,719 --> 00:49:03,319
Speaker 1: Deligi to lights and we'll do a series around this

1002
00:49:03,440 --> 00:49:07,360
Speaker 1: topic and it can be sponsored by you know X company.

1003
00:49:08,000 --> 00:49:08,239
Speaker 2: Yeah.

1004
00:49:08,239 --> 00:49:10,359
Speaker 3: So I've worked with a lot of different brands in

1005
00:49:10,400 --> 00:49:13,719
Speaker 3: the food space. So oftentimes it's like a company that

1006
00:49:13,760 --> 00:49:16,120
Speaker 3: has a specific ingredient that they want me to incorporate

1007
00:49:16,239 --> 00:49:19,960
Speaker 3: organically into a recipe. I've worked with like appliance companies, right,

1008
00:49:20,080 --> 00:49:24,080
Speaker 3: like a crock Pot for example, or even just like

1009
00:49:24,160 --> 00:49:27,520
Speaker 3: specific stores like you know, Publics or whatnot. So there's

1010
00:49:27,520 --> 00:49:30,440
Speaker 3: a lot of different ways that you can create organic

1011
00:49:30,560 --> 00:49:34,839
Speaker 3: brand partnerships that weave in to the content that you're

1012
00:49:34,880 --> 00:49:38,560
Speaker 3: making and don't feel like very much like placed advertisement.

1013
00:49:38,680 --> 00:49:41,520
Speaker 3: So I will work with brands who maybe have like

1014
00:49:41,560 --> 00:49:46,360
Speaker 3: a Latin theme, right, or I will incorporate an ingredient

1015
00:49:46,440 --> 00:49:49,520
Speaker 3: into a traditional Latin recipe. So I think it's just

1016
00:49:49,600 --> 00:49:53,000
Speaker 3: about getting creative so that your sponsored content is also

1017
00:49:53,680 --> 00:49:56,000
Speaker 3: in line with your niche and it doesn't feel like

1018
00:49:56,040 --> 00:49:57,520
Speaker 3: something out of left field.

1019
00:49:59,000 --> 00:49:59,360
Speaker 2: Yeah.

1020
00:49:59,520 --> 00:50:01,200
Speaker 1: No, let's that makes sense. And I think it's just

1021
00:50:01,360 --> 00:50:04,200
Speaker 1: you're more likely to get the brand deals when everything

1022
00:50:04,239 --> 00:50:06,600
Speaker 1: is in alignment. Yeah, and you're really sticking to your

1023
00:50:06,680 --> 00:50:08,120
Speaker 1: niche and not questioning it.

1024
00:50:08,640 --> 00:50:10,279
Speaker 2: Yeah, and you know, let me.

1025
00:50:10,280 --> 00:50:12,520
Speaker 3: I want to mention one more thing about brand partnerships too,

1026
00:50:12,560 --> 00:50:15,680
Speaker 3: because oftentimes people think of that as like something that

1027
00:50:15,719 --> 00:50:18,440
Speaker 3: you do strictly with social media, but brands actually pay

1028
00:50:18,480 --> 00:50:22,719
Speaker 3: a premium for content creators who also have like blogs, podcasts,

1029
00:50:22,880 --> 00:50:26,200
Speaker 3: YouTube channels because they understand the value of long form content,

1030
00:50:26,640 --> 00:50:29,120
Speaker 3: you know, with a social media post, like I said,

1031
00:50:29,120 --> 00:50:31,280
Speaker 3: you're lucky if you get forty eight hours of traction

1032
00:50:31,360 --> 00:50:34,560
Speaker 3: with this stuff, Whereas when you're creating long form content

1033
00:50:34,600 --> 00:50:37,680
Speaker 3: that can potentially send traffic back to this brand and

1034
00:50:37,800 --> 00:50:41,000
Speaker 3: lead to sales for months, if not years, like you

1035
00:50:41,040 --> 00:50:43,480
Speaker 3: can charge a lot more for that type of content

1036
00:50:43,640 --> 00:50:47,040
Speaker 3: versus something as fickle as a social media post I know.

1037
00:50:47,600 --> 00:50:50,279
Speaker 1: And brands, if you have money to spend, please brandibision

1038
00:50:50,320 --> 00:50:53,440
Speaker 1: podcast dot com and Yokhitto di Naro podcast dot com.

1039
00:50:53,520 --> 00:50:57,360
Speaker 3: Okay, because life is lifing these bills and needs to

1040
00:50:57,360 --> 00:50:57,680
Speaker 3: get paid.

1041
00:50:57,719 --> 00:50:58,960
Speaker 2: Honey, let's get the brand deals.

1042
00:50:59,000 --> 00:51:02,200
Speaker 1: Yeah, the brands have not been as hot twenty twenty five.

1043
00:51:02,200 --> 00:51:04,560
Speaker 1: I was like, it smells like money. Has not smelled

1044
00:51:04,560 --> 00:51:05,359
Speaker 1: like money.

1045
00:51:05,480 --> 00:51:07,200
Speaker 2: It's so true. I have noticed that too.

1046
00:51:07,400 --> 00:51:11,000
Speaker 3: I think unfortunately, there's obviously a lot of like economic

1047
00:51:11,040 --> 00:51:13,360
Speaker 3: pressure and marketing is one of the first things to

1048
00:51:13,440 --> 00:51:15,440
Speaker 3: go when it comes to the budgets for a lot

1049
00:51:15,440 --> 00:51:19,360
Speaker 3: of these organizations, But the ones that are are doubling

1050
00:51:19,440 --> 00:51:22,799
Speaker 3: down on creators, like understand just the value that we

1051
00:51:22,880 --> 00:51:26,160
Speaker 3: provide and also the loyalty and the trust that we've

1052
00:51:26,160 --> 00:51:30,040
Speaker 3: built with our communities is next level. You know, It's

1053
00:51:30,080 --> 00:51:33,759
Speaker 3: not something that any major corporation can tap into. The

1054
00:51:33,760 --> 00:51:36,080
Speaker 3: same way that we do, especially when you have like

1055
00:51:36,160 --> 00:51:39,319
Speaker 3: such intimate relationships with your followers. So the brands that

1056
00:51:39,360 --> 00:51:40,160
Speaker 3: get it get it.

1057
00:51:41,120 --> 00:51:45,680
Speaker 1: Yeah, and we love you and Reneficient podcast dot com.

1058
00:51:45,760 --> 00:51:49,120
Speaker 1: You okidat to Narrow podcast dot com if you want

1059
00:51:49,120 --> 00:51:53,480
Speaker 1: to contact us with those opportunities. Yeah, I think so.

1060
00:51:53,520 --> 00:51:56,359
Speaker 1: When you're talking about, you know, starting a blog, does

1061
00:51:56,400 --> 00:51:59,319
Speaker 1: it it's not just about monetizing the content on it.

1062
00:51:59,320 --> 00:52:02,120
Speaker 1: It's like having all the pieces of your business sort

1063
00:52:02,120 --> 00:52:04,560
Speaker 1: of like feeding into one another. Can we talk about

1064
00:52:04,560 --> 00:52:07,120
Speaker 1: that a little bit? So we're also are you also

1065
00:52:07,800 --> 00:52:13,080
Speaker 1: going over you know, a lead magnet and maybe a newsletter? Yeah,

1066
00:52:13,120 --> 00:52:17,239
Speaker 1: maybe having a product that you yourself. So for example, you

1067
00:52:17,280 --> 00:52:20,960
Speaker 1: have your courses and other digital services, and I have

1068
00:52:21,040 --> 00:52:25,279
Speaker 1: Mandy money Makers and my VIP coaching program. Those are

1069
00:52:25,320 --> 00:52:28,160
Speaker 1: like my you know, so through my blog, I'm also

1070
00:52:28,200 --> 00:52:32,720
Speaker 1: promoting those products that help to drive revenue. It's almost

1071
00:52:32,760 --> 00:52:35,640
Speaker 1: like creating a platform that I can advertise on. But

1072
00:52:35,760 --> 00:52:38,560
Speaker 1: do you recommend like not starting with all the things

1073
00:52:39,000 --> 00:52:42,640
Speaker 1: and just starting with the platform itself, like the blog first.

1074
00:52:43,120 --> 00:52:46,799
Speaker 3: Well, I think that it's nice to plan from like

1075
00:52:46,840 --> 00:52:49,400
Speaker 3: a long term perspective on what the overall goal is

1076
00:52:49,440 --> 00:52:51,560
Speaker 3: of the website, right, Like if you're gonna plan to

1077
00:52:51,640 --> 00:52:56,240
Speaker 3: sell courses, like doing research into where are these courses

1078
00:52:56,280 --> 00:52:58,359
Speaker 3: gonna live, Like how are you going to market them?

1079
00:52:58,560 --> 00:53:00,960
Speaker 3: Building out your sales page, having a link tree, like

1080
00:53:01,000 --> 00:53:04,760
Speaker 3: all of these things can be part of the planning process,

1081
00:53:05,000 --> 00:53:08,359
Speaker 3: but I think the most important thing is like without traffic, right,

1082
00:53:08,920 --> 00:53:11,520
Speaker 3: nobody's gonna make any money if nobody's going to your website,

1083
00:53:11,520 --> 00:53:14,800
Speaker 3: So shamelessly plugging the fact that you have this website

1084
00:53:14,960 --> 00:53:16,879
Speaker 3: is number one. Like there's no such thing as over

1085
00:53:16,960 --> 00:53:21,239
Speaker 3: marketing yourself. And yeah, I think blogs are a great

1086
00:53:21,280 --> 00:53:25,399
Speaker 3: way for you to show your thought leadership, showcase your expertise,

1087
00:53:25,560 --> 00:53:28,600
Speaker 3: like get people to start to know you, what you value,

1088
00:53:28,640 --> 00:53:31,720
Speaker 3: what your mission is, what your expertise is, all that stuff.

1089
00:53:31,920 --> 00:53:34,440
Speaker 3: It's literally like a living resume, if you will, of

1090
00:53:34,520 --> 00:53:37,120
Speaker 3: everything that you know, of everything that you can.

1091
00:53:37,000 --> 00:53:37,600
Speaker 1: Help people with.

1092
00:53:38,040 --> 00:53:40,759
Speaker 3: And it's a great way to like introduce people to

1093
00:53:40,800 --> 00:53:45,040
Speaker 3: your ecosystem for free in exchange for you know, an

1094
00:53:45,120 --> 00:53:48,040
Speaker 3: email perhaps and then you can get them into like

1095
00:53:48,080 --> 00:53:51,520
Speaker 3: a nurture sequence that you're then introducing them to courses

1096
00:53:51,680 --> 00:53:53,680
Speaker 3: or workshops or whatever it is that you have going on.

1097
00:53:55,120 --> 00:53:58,080
Speaker 3: Just from like a sustainability perspective. Like I mentioned before,

1098
00:53:58,600 --> 00:54:02,200
Speaker 3: your blog needs to be the hub, the center of

1099
00:54:02,360 --> 00:54:06,440
Speaker 3: your digital universe because it's the only thing that you

1100
00:54:06,520 --> 00:54:09,759
Speaker 3: actually own. And fun fact, a lot of people don't

1101
00:54:09,760 --> 00:54:14,000
Speaker 3: know this, but when your website has built up traffic

1102
00:54:14,120 --> 00:54:17,440
Speaker 3: and has been monetized, you can actually sell it just

1103
00:54:17,719 --> 00:54:21,360
Speaker 3: like a piece of real estate. Okay, I've gotten my

1104
00:54:21,440 --> 00:54:26,480
Speaker 3: website evaluated recently and it's worth about five hundred thousand

1105
00:54:26,480 --> 00:54:29,440
Speaker 3: dollars if I wanted to sell it today delicial lights.

1106
00:54:29,640 --> 00:54:35,319
Speaker 4: Yes, congratulations, not nuts, Like I could literally drop this

1107
00:54:35,400 --> 00:54:38,160
Speaker 4: website on a marketing form, like a sales form for

1108
00:54:38,480 --> 00:54:40,640
Speaker 4: people who want to buy domains, and like, go and

1109
00:54:40,680 --> 00:54:40,960
Speaker 4: buy a.

1110
00:54:40,960 --> 00:54:44,280
Speaker 3: Whole ass house with this digital real estate that I've built.

1111
00:54:44,360 --> 00:54:46,880
Speaker 3: So I think it's just so important to understand, like

1112
00:54:47,560 --> 00:54:49,759
Speaker 3: why you need to own your platform, because if you're

1113
00:54:49,760 --> 00:54:53,200
Speaker 3: building your website on like you know, Wix or Squarespace

1114
00:54:53,280 --> 00:54:55,839
Speaker 3: or medium or sub stack, like all of these are

1115
00:54:56,440 --> 00:54:59,200
Speaker 3: easy to start up, but you don't own them. It's

1116
00:54:59,200 --> 00:55:01,880
Speaker 3: rented space. And so I just like to remind folks,

1117
00:55:01,920 --> 00:55:04,480
Speaker 3: like you got to own it to really be able

1118
00:55:04,520 --> 00:55:07,680
Speaker 3: to maximize the earning potential that you have what.

1119
00:55:07,600 --> 00:55:09,680
Speaker 1: Do you mean by like wis I don't have my

1120
00:55:09,840 --> 00:55:11,800
Speaker 1: site on Wix, but those are not what do you

1121
00:55:11,880 --> 00:55:12,839
Speaker 1: mean You're not owning it.

1122
00:55:13,320 --> 00:55:16,960
Speaker 3: So essentially, if you wanted to move your website from

1123
00:55:17,000 --> 00:55:19,799
Speaker 3: Wix to like another host, you're not going to be

1124
00:55:19,840 --> 00:55:24,279
Speaker 3: able to retain the custom code because Wix is a

1125
00:55:24,320 --> 00:55:27,200
Speaker 3: website that you know, like the code only works there,

1126
00:55:27,560 --> 00:55:29,920
Speaker 3: So if you try to move it to another, like

1127
00:55:29,960 --> 00:55:35,200
Speaker 3: a self hosted platform, you're going to lose the user experience.

1128
00:55:35,239 --> 00:55:37,680
Speaker 3: You're gonna basically have to like readesign your website somewhere else.

1129
00:55:37,960 --> 00:55:38,560
Speaker 2: And if you're.

1130
00:55:38,520 --> 00:55:43,120
Speaker 3: Using these free websites where it's like you know, Manny

1131
00:55:43,160 --> 00:55:47,600
Speaker 3: Moneymakers dot wix dot com, you don't even own that URL.

1132
00:55:48,000 --> 00:55:51,279
Speaker 3: So if you wanted to keep your traffic, to keep

1133
00:55:51,320 --> 00:55:54,520
Speaker 3: your domain ranking, to keep your SEO, you're not gonna

1134
00:55:54,520 --> 00:55:57,760
Speaker 3: be able to do that. So it's like, don't don't

1135
00:55:57,840 --> 00:56:00,960
Speaker 3: rent space, and don't build this platform and don't have

1136
00:56:01,040 --> 00:56:03,760
Speaker 3: all of your expertise somewhere where you can't even transfer

1137
00:56:03,800 --> 00:56:05,960
Speaker 3: it over if you wanted to without losing all of

1138
00:56:05,960 --> 00:56:06,560
Speaker 3: what you've built.

1139
00:56:07,480 --> 00:56:11,880
Speaker 1: It's an important important point to make. Deni's I've just

1140
00:56:12,000 --> 00:56:15,200
Speaker 1: loved having you on girl, I wish. Yeah, I'm just

1141
00:56:15,200 --> 00:56:16,880
Speaker 1: gonna be grateful the time that we had together and

1142
00:56:16,880 --> 00:56:18,480
Speaker 1: not be like I wish I could see more of you.

1143
00:56:19,080 --> 00:56:22,680
Speaker 1: But you're such a battie. Thank you for sharing again, y'all. Please,

1144
00:56:22,920 --> 00:56:25,120
Speaker 1: I'll put all your links in the show notes. And

1145
00:56:25,200 --> 00:56:27,240
Speaker 1: how long do they have to sign up for your

1146
00:56:27,680 --> 00:56:29,320
Speaker 1: blog boot camp?

1147
00:56:29,719 --> 00:56:32,960
Speaker 3: So the blog book camp is open until midnight on Monday,

1148
00:56:32,960 --> 00:56:34,960
Speaker 3: September twenty second, So if you want to find out

1149
00:56:35,000 --> 00:56:38,560
Speaker 3: more about that, head over to my Instagram at Jocato

1150
00:56:38,640 --> 00:56:41,000
Speaker 3: Dando podcast link in bio.

1151
00:56:41,600 --> 00:56:45,000
Speaker 1: All the stuff, all the things are via fam. This

1152
00:56:45,080 --> 00:56:48,040
Speaker 1: is perfect timing, then serendipitous that I reached out to

1153
00:56:48,040 --> 00:56:51,680
Speaker 1: here a little of this launch. Happy to support Deennise.

1154
00:56:51,680 --> 00:56:53,760
Speaker 1: Thank you so much for joining me and for sharing

1155
00:56:53,800 --> 00:56:56,359
Speaker 1: your light. I love in the new background. Say hi

1156
00:56:56,520 --> 00:56:59,160
Speaker 1: baby so much baby, such a good baby. We'll have

1157
00:56:59,200 --> 00:57:03,839
Speaker 1: you there to take care. Thank you so much. All right,

1158
00:57:03,840 --> 00:57:06,080
Speaker 1: ba Fam, Until next time, check the show notes for

1159
00:57:06,120 --> 00:57:08,400
Speaker 1: all the links. I'll see you Friday for Baqa and

1160
00:57:08,440 --> 00:57:14,279
Speaker 1: Sunday for Washday Woosa. Bye okay va fam, thank you

1161
00:57:14,320 --> 00:57:16,720
Speaker 1: so much for listening to this week's show. I want

1162
00:57:16,760 --> 00:57:21,400
Speaker 1: to shout out to our production team, Courtney, our editor, Carla,

1163
00:57:21,440 --> 00:57:25,439
Speaker 1: our fearless leader for idea to launch productions. I want

1164
00:57:25,440 --> 00:57:29,720
Speaker 1: to shout out my assistant Lauda Escalante and Cameron McNair

1165
00:57:30,120 --> 00:57:32,400
Speaker 1: for helping me put the show together. It is not

1166
00:57:32,800 --> 00:57:36,200
Speaker 1: a one person project, as much as I have tried

1167
00:57:36,240 --> 00:57:39,760
Speaker 1: to make it so these past ten years. I need help, y'all,

1168
00:57:40,160 --> 00:57:42,400
Speaker 1: and thank goodness I've been able to put this team

1169
00:57:42,480 --> 00:57:45,320
Speaker 1: around me to support me on this journey and to

1170
00:57:45,400 --> 00:57:48,480
Speaker 1: y'all bea fam. I love you so so so so much.

1171
00:57:49,120 --> 00:57:51,640
Speaker 1: Please rate, review, subscribe, make sure your sign up to

1172
00:57:51,680 --> 00:57:55,280
Speaker 1: the newsletter to get all the latest updates on upcoming episodes,

1173
00:57:55,360 --> 00:58:00,520
Speaker 1: our tenth year anniversary celebrations to come and next time.

1174
00:58:00,880 --> 00:58:03,120
Speaker 1: Talk to you soon be a bye.