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Speaker 1: And I think it's important that when we go through

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Speaker 1: struggles in life that you never know what doors are

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Speaker 1: going to open after those struggles.

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Speaker 2: Welcome back to She Pivots, the podcast where we talk

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Speaker 2: with women who have dared to pivot out of one

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Speaker 2: career and into something new and explore how their personal

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Speaker 2: lives impacted these decisions. I'm your host, Emily Tish Sussman.

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Speaker 2: Last year, I wrote a piece in Marie Cleric titled

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Speaker 2: Let's make Sensitive the new Strong. It was inspired by

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Speaker 2: my son, who was five but has the soul of

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Speaker 2: an eighty year old man. He is quiet and empathetic

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Speaker 2: and deeply sensitive. And I didn't see any representation in

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Speaker 2: the media actually celebrating that. I only ever saw books

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Speaker 2: and shows where the character overcame being sensitive. It's something

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Speaker 2: I still feel like true. So when I heard about

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Speaker 2: Laura's company, Snapology, I was immediately drawn to it. Her

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Speaker 2: story stuck with me because she was inspired to create

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Speaker 2: a company after her son had little interest in like

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Speaker 2: the usual after school activities like football or soccer. Snapology

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Speaker 2: is now a hugely successful program that focuses on steam education.

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Speaker 2: What started off as a side hustle now has one

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Speaker 2: hundred and seventy franchise locations across the United States. And

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Speaker 2: although I love Laura's vision to create more after school

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Speaker 2: options for kids, I have to be honest that Laura's

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Speaker 2: interview was actually a complete and happy accident. We get

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Speaker 2: a lot of pitches, especially from communications or PR people,

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Speaker 2: into our inbox of founders. Basically, we get like a

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Speaker 2: lot of pitches of founders, and when we're looking at

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Speaker 2: how we put this season together, the most important piece

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Speaker 2: for me is that we have diversity from every aspect,

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Speaker 2: like from industry, from background. But the actual most important

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Speaker 2: piece for me is that there is diversity in what

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Speaker 2: I call like the intervening life event, like the personal

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Speaker 2: reason that changed someone's perspective. So for that reason, when

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Speaker 2: we get a lot of pitches of a lot of founders,

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Speaker 2: sometimes it ends up feeling like we get pitched the

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Speaker 2: same story over and over. So as I was looking

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Speaker 2: through our inbox of pitches, I was actually trying to

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Speaker 2: filter out the founders. When I said yes to Laura Coe,

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Speaker 2: our guest today, I actually confused her with a different

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Speaker 2: Laura that we had been pitched. So we booked it,

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Speaker 2: we went through it. When I started looking at our prep,

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Speaker 2: I thought, wait a second, I didn't realize that I

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Speaker 2: had pitched another founder, and I wasn't sure we were

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Speaker 2: going to end up airing this episode. I thought, you know,

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Speaker 2: she seems nice, we'll do the interview. I wasn't sure

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Speaker 2: we're going to end up airing it. But once we

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Speaker 2: actually had the conversation, her perspective was so interesting and different,

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Speaker 2: and in particular, what I loved that she came back

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Speaker 2: to is that we often talk about how we're afraid

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Speaker 2: of jumping into something new, and so staying the same

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Speaker 2: is what's safe. But Laura actually really challenges that when

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Speaker 2: staying the same was the least safe option for her

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Speaker 2: and she was forced to try something new. So I'm

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Speaker 2: excited to get into Laura.

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Speaker 1: My name is Laura co and I am the brand president, CEO,

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Speaker 1: and founder of Snapology.

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Speaker 2: Did you always see yourself as starting a business, being

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Speaker 2: an entrepreneur.

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Speaker 1: Well, you know, it's interesting my parents owned a business.

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Speaker 1: They started a business in my teenage years, so I

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Speaker 1: think that's where I kind of started to maybe think

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Speaker 1: that might be something I wanted to do. But I

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Speaker 1: took a very traditional route, went to college, had a

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Speaker 1: nice career, as an actuary. Always kind of in the

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Speaker 1: back of my head, I think I wanted to do that,

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Speaker 1: but I don't know, does anybody really know that's what

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Speaker 1: they're going to do. Maybe they do, but for me,

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Speaker 1: I don't know if it was accidental or things just

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Speaker 1: kind of fell into place.

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Speaker 2: Being good at math and numbers took her down a

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Speaker 2: mathematics path, studied accounting in college, and went on to

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Speaker 2: become an actuary.

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Speaker 1: In kind of, Once an actuary, always an actuary.

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Speaker 2: And if you're wondering what an actuary does right now,

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Speaker 2: so is I.

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Speaker 1: Actuaries are basically mathematicians, statisticians. We have an expertise in

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Speaker 1: data analysis, statistics, finance, and those types of things. So

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Speaker 1: we're basically what we're doing is we're taking information that

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Speaker 1: happened in the past, kind of taking a look at it,

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Speaker 1: analyzing it, looking at what's going on in the present,

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Speaker 1: and then projecting it to the future. So it's a

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Speaker 1: lot of data, a lot of numbers, a lot of analysis.

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Speaker 1: For me, it was really kind of cool because it

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Speaker 1: wasn't just sort of looking in the rear view mirror.

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Speaker 1: It was actually taking that information and projecting it forward.

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Speaker 1: So I'm a healthcare actuary. So we are the loved

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Speaker 1: people who set premium rates at health insurance companies. So

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Speaker 1: when your premium rates are high, it's likely an actuary

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Speaker 1: that set that amount. And my specific expertise is actually

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Speaker 1: in prescription drugs, so looking at some of those high

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Speaker 1: cost drugs that come out, looking at you know, rare

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Speaker 1: diseases and things like that, and trying to figure out

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Speaker 1: how much does the insurance company have to charge today

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Speaker 1: to make sure that we can we can cover all

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Speaker 1: of your expenses in the next year.

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Speaker 2: Did you feel satisfied as a healthcare actuary.

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Speaker 1: I did enjoy being an actuary, to be honest with you.

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Speaker 1: I still dabble in it here and there, and so

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Speaker 1: I will never kind of get rid of that curiosity

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Speaker 1: piece and that intellectual stimulation that kind of comes along

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Speaker 1: with being an actuary. I want that challenge. I want that,

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Speaker 1: you know, sort of predicting the future, kind of looking ahead,

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Speaker 1: and in everything I do, I'm always looking behind me,

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Speaker 1: trying to figure out what happened, what went well didn't,

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Speaker 1: trying to figure out what we can do in the

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Speaker 1: future to make it better.

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Speaker 2: Using her keen math skills, Laura decided to take a

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Speaker 2: leap in her mid twenties and follow the path of

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Speaker 2: her entrepreneurial family. She carefully calculated and decided to make

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Speaker 2: her move an in home senior care franchise.

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Speaker 1: When I did the research and saw that we had

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Speaker 1: this huge population in Pittsburgh, I thought, well, I need

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Speaker 1: to do something with seniors. So I didn't have a

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Speaker 1: lot of capital at my fingertips, and I didn't have

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Speaker 1: a whole lot of credit yet either, right, you know,

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Speaker 1: just a typical twenty five twenty six year old at

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Speaker 1: the time, And so I chose a business that had

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Speaker 1: a low entry to get in and that I thought

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Speaker 1: would do well, that I thought would would make money.

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Speaker 1: It was completely against all of the advice that I

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Speaker 1: give everybody now and even give my own children. To

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Speaker 1: be honest with you, I don't necessarily have a passion

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Speaker 1: for that business, which is another reason why it wasn't

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Speaker 1: a great fit, because I didn't have that drive, that

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Speaker 1: desire to get up in the middle of the I

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Speaker 1: didn't I wasn't doing the business for the right reason.

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Speaker 1: Do what you love right, Do something you're passionate about.

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Speaker 1: If you do something you're passionate about, then you'll want

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Speaker 1: to work at it, you'll do well. You know, all

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Speaker 1: the things sort of come along with it when you

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Speaker 1: do something that you love well.

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Speaker 2: Building her first business, she worked full time as an actuary,

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Speaker 2: a field that has been historically male dominated, especially at

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Speaker 2: that time.

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Speaker 1: When I first started as an actuary, back in the

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Speaker 1: early nineties, the women actuaries, women mathematicians. We were kind

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Speaker 1: of a rare breed. I grew up with a brother

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Speaker 1: who was less than a year older than me. We were,

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Speaker 1: you know, best friends, and you know, I always kind

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Speaker 1: of hung out with the boys. I was honestly a

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Speaker 1: little bit of a tomboy and myself, I was into

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Speaker 1: sports and so being around guys, being around men boys,

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Speaker 1: you know, never like I never even looked at it

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Speaker 1: that way. I never really thought about it. And I

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Speaker 1: was in a well respected profession. And I understand the

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Speaker 1: plight of some women sort of being held back because

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Speaker 1: they're a woman. I was very fortunate that early on

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Speaker 1: in my career I never really experienced that. So I

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Speaker 1: was the only woman a lot of times. But I

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Speaker 1: don't feel like, at least in the profession I was in,

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Speaker 1: that that really ever held me from being able to

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Speaker 1: do the things that I want to do.

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Speaker 2: What was that transition like to parenthood for you, Because

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Speaker 2: one of the challenges of being in really male dominated

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Speaker 2: fields is there's a less of an understanding about the

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Speaker 2: physical toll that it can take, the amount of leave

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Speaker 2: that you might actually need, and the fact that you

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Speaker 2: can actually do both your job and parent. So what

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Speaker 2: was that like for you?

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Speaker 1: Yeah, I mean that is a real phenomenon, right, There

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Speaker 1: is a real and I honestly experienced that to some

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Speaker 1: extent still today. In the beginning, I kind of hid

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Speaker 1: some of that stuff from the people I worked with. Right,

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Speaker 1: A lot of the men didn't have the same struggles.

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Speaker 1: They weren't trying to, you know, make sure they were

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Speaker 1: home at a certain time to get their kid off

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Speaker 1: the bus, or they weren't. They weren't kind of experiencing

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Speaker 1: the same struggles that I had. And so I made

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Speaker 1: a lot of excuses when I was younger, and I

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Speaker 1: had a lot of doctor's appointments for myself that really

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Speaker 1: weren't for myself and those types of things. And it's

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Speaker 1: not really that I was embarrassed about it. It was

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Speaker 1: just that I didn't really feel like explaining it. I

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Speaker 1: didn't become a parent until I was in my early thirties,

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Speaker 1: So I had a good ten years of the working

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Speaker 1: world before I had my first child, which I think

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Speaker 1: was a benefit because I was able to kind of

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Speaker 1: prove myself before I needed to have that flexible schedule.

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Speaker 1: But yeah, I mean it's tough for working moms. It

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Speaker 1: really is. You know. I was talking with somebody about

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Speaker 1: it the other day and kind of thinking about, like,

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Speaker 1: I think it's really hard for people who either don't

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Speaker 1: have children or aren't the primary caregiver to the children

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Speaker 1: to understand it. I mean, I'm basically working at least

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Speaker 1: two full time jobs every day, right, I've got my

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Speaker 1: job at Snapology, but then you go home and you've

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Speaker 1: got another whole full time job. Right, it's making time

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Speaker 1: in your data. And I think I've done a load

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Speaker 1: of laundry every day for twenty years now, right, I mean,

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Speaker 1: it's how do you fit that in? It's like mixed

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Speaker 1: in with pouring a cup of coffee. I'm switching a

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Speaker 1: load of laundry and doing different things, and so it

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Speaker 1: is a struggle, but I think that it's a great struggle.

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Speaker 1: I wouldn't trade motherhood for anything in this world, and

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Speaker 1: so you find a way to balance it, you find

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Speaker 1: a way to make it work, because the reality is,

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Speaker 1: I'm not working a shorter day. I'm just working a

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Speaker 1: very different day, right I mean, I'd get up, get

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Speaker 1: my kids to school, then i'd work a regular day.

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Speaker 1: Sometimes I'd even be doing emails before i even woke

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Speaker 1: my kids up for school. Right then I'm waking my

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Speaker 1: kids up, getting them ready, then I'm getting back to work.

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Speaker 1: Then I'm getting them taking a little break to get

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Speaker 1: them off the bus and get them a snack, and

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Speaker 1: then I'm going back to work again, right where everybody

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Speaker 1: else is probably done at that point. I'm still working

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Speaker 1: like these different shifts and juggling when I'm working and

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Speaker 1: when I'm doing stuff for the kids, and then I

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Speaker 1: put them to bed, and then I'm going to be

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Speaker 1: going back and checking my email again and doing stuff.

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Speaker 1: So it's a different lifestyle. I think that I didn't

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Speaker 1: really explain to people before at hand, but i think

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Speaker 1: people get it a little bit more now. But I'm

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Speaker 1: not afraid to say it because I've proven myself. They

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Speaker 1: know I'm working hard, but I'm not working the same

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Speaker 1: schedule that a lot of the men that are working

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Speaker 1: side by side with me are and that's okay.

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Speaker 2: Yeah, I find that pre wake up that time is

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Speaker 2: actually my most productive in many ways, like the clutter

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Speaker 2: of the day hasn't gotten to me. That's when I

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Speaker 2: find I can actually be more productive most of the time.

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Speaker 1: Yeah, I'm not sure that we're the poster children for wellness,

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Speaker 1: but I think we're definitely not in and alone. I

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Speaker 1: do envy. I've got a couple of coworkers that I

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Speaker 1: really respect that they get up and they walk right,

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Speaker 1: they clear their head and they walk and they start

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Speaker 1: their day. And I think to myself, man that I

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Speaker 1: would love to be able to do that, but I

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Speaker 1: just it's just not going to happen. So yeah, I

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Speaker 1: mean what works works and I've been successful with it.

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Speaker 1: I probably need a little more of those wellness have its,

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Speaker 1: But I don't know old dog new tricks. I'm not

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Speaker 1: sure it's in the cards for me.

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Speaker 2: May Yeah, maybe we're not going to work it in

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Speaker 2: just yet. But I love this point that you made

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Speaker 2: about how you had proven yourself in your career and

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Speaker 2: then you were able to take whether it was flexibility

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Speaker 2: or some chances. I really felt like I didn't start

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Speaker 2: having kids until even later until my mid thirties, and

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Speaker 2: I felt like I had earned it, and I felt

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Speaker 2: like I still was able to get the respect of

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Speaker 2: my colleagues even if I was showing up to the

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Speaker 2: office at different hours or in a different way, because

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Speaker 2: they knew what I was capable of and I had

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Speaker 2: banked all that time before me.

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Speaker 1: Yeah, I think that's absolutely true, right. That's what gives

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Speaker 1: you the confidence to be able to have a flexible

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Speaker 1: schedule is you're not worried. But even when you leave

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Speaker 1: to do something, you feel almost guilty, right because you're

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Speaker 1: leaving everybody behind and they're working so hard, and you're

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Speaker 1: leaving to do something, and you're wondering, Okay, do they understand?

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Speaker 1: You know, are they going to think less of me

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Speaker 1: because I'm leaving to do this kind of thing. I

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Speaker 1: feel bad for young mothers, right because they maybe haven't

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Speaker 1: banked that time, but they're yet still so productive. I'm

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Speaker 1: hopeful that society is changing a little bit, that we

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Speaker 1: maybe understand that a little bit more. So.

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Speaker 2: You working as an actuary, had two kids sounds like

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Speaker 2: pretty close together.

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Speaker 1: I did. Yeah, my boys are seventeen months apart, but

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Speaker 1: it wasn't really until after I had the children I

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Speaker 1: was married, had children that I had sold that other business,

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Speaker 1: realized that it just wasn't a good fit for my lifestyle.

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Speaker 1: I just didn't have the support that I needed to

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Speaker 1: be able to do that type of business. And then

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Speaker 1: in my early thirties, actually bought a different franchise that

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Speaker 1: my husband at the then time that he ran, and

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Speaker 1: really watching him kind of start this business and kind

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Speaker 1: of help him from the side made me realize, I

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Speaker 1: really want a business of my own. I really want

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Speaker 1: to do this on my own, do it full time.

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Speaker 1: So at this point I had sold the first franchise,

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Speaker 1: the Senior Citizen franchise I'd sold that. My husband was

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Speaker 1: running the cleaning business and doing his thing. I helped

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Speaker 1: him on the back end with pricing and financials and

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Speaker 1: some of the more technical things and a little behind

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Speaker 1: the scenes. At the time, my husband and I were

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Speaker 1: going through a divorce, so I was kind of itching

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Speaker 1: to do my own thing.

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Speaker 2: With the divorce and being a new mom of two

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Speaker 2: kids under five, she needed to adjust.

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Speaker 1: I needed more flexibility in my life. I wanted to

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Speaker 1: be there for my kids right I wanted to be

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Speaker 1: able to take them to activities my youngest was starting kindergarten,

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Speaker 1: and I wanted to be able to go to the

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Speaker 1: book fair, and I wanted to be able to do

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Speaker 1: some of those daytime things that moms do. Also kind

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Speaker 1: of needed to have a job that didn't require me

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Speaker 1: to travel. You want to find a motivated woman, Tell

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Speaker 1: her she might lose custody of her kids if she

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Speaker 1: doesn't change what she's doing in terms of travel, in

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Speaker 1: terms of her job, and so as I was sort

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Speaker 1: of all of that stuff happening at once, I needed

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Speaker 1: more flexibility. I needed not to be traveling. I needed

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Speaker 1: to kind of change my job, my role. I needed

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Speaker 1: to support these kids, now going through a divorce. Now

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Speaker 1: I was going to be a single mom. I needed

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Speaker 1: to be able to financially support these kids. How was

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Speaker 1: I going to do all that? That's really how Snapology

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Speaker 1: was born.

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Speaker 3: Kids, it's not just about building towers these days, thought Legos.

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Speaker 3: You can build some truly amazing things. So now your

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Speaker 3: kids can to learn how with the help of Snapology.

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Speaker 3: That's a traveling program that uses legos to teach science

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Speaker 3: and technology and engineering and arts and math.

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Speaker 4: Us.

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Speaker 2: But beyond the flexibility that she found in the work,

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Speaker 2: Laura finally found something that she was passionate about and

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Speaker 2: that was personal to her.

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Speaker 1: My older son, Sebastian is just a really really neat kid,

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Speaker 1: but just not interested in traditional activities for boys. He

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Speaker 1: just wasn't interested in sports, and I was having trouble

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Speaker 1: finding something that was kind of in his wheelhouse. Both

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Speaker 1: of my boys very academically inclined, and I needed something

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Speaker 1: to get them socialized. So I realized that the thing

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Speaker 1: that was going to bring me that flexibility was owning

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Speaker 1: my own business, and the thing that was going to

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Speaker 1: give my kids what they needed was owning a business

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Speaker 1: that was for my kids, right. So took the idea

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Speaker 1: of the Lego bricks and doing different things with legos,

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Speaker 1: did a ton of research on what was going on

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Speaker 1: around the country and found Lego Robotics. That was really

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Speaker 1: what what made me start it, and I went to

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Speaker 1: my sister, she lived four doors down. I walked down

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Speaker 1: the street and said, hey, you know, I really want

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Speaker 1: to do this. I need to do this for my kids.

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Speaker 1: What do you think about this Lego idea. We could

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Speaker 1: do birthday parties, we could have robotics, we could have

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Speaker 1: summer camps and stuff, you know. Would you want to

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Speaker 1: do it with me? And she was all in. She

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Speaker 1: didn't have kids at the time. She does now, but

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Speaker 1: she didn't have kids at the time, and she was like,

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Speaker 1: that's great.

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Speaker 2: Did it feel very risky or it felt natural?

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Speaker 1: It was risky for sure, and it felt risky. I'm

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Speaker 1: very blessed to have. I mean, first off, my career

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Speaker 1: as an actuary is fairly lucrative, right, so I'd saved

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Speaker 1: a little bit of money. I had a little bit

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Speaker 1: of comfort and a little bit of a buffer there.

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Speaker 1: I went to my sister, to be honest with you,

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Speaker 1: because I needed that support. And not only that emotional support. Right,

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Speaker 1: I'm moving into, you know, single motherhood. I'm investing a

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Speaker 1: lot of my own money. To have her support on

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Speaker 1: the back end, both emotionally and financially, gave me that

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Speaker 1: little bit of extra comfort, right. But it was a risk.

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Speaker 1: It was a pretty big risk. I put it all

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Speaker 1: on the line, and you take all of your four

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Speaker 1: oh one k or you take all of your investments,

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Speaker 1: and you go all in with it. I think sometimes

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Speaker 1: the greater risk in what you're doing is by not

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Speaker 1: doing it. What happens if you don't do it? Didn't

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Speaker 1: have to choose being an entrepreneur. Didn't have to choose

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Speaker 1: setting out my own business. I had to stop traveling.

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Speaker 1: I was going to lose custody of my kids, or

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Speaker 1: there was at least a fear that I was going

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Speaker 1: to lose custody of my kids if I didn't change

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Speaker 1: what I was doing. So I had to change something,

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Speaker 1: and the fear of that if I didn't change anything

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Speaker 1: was not a scenario that I even would ever want

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Speaker 1: to consider, and so the fear of not doing it, honestly,

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Speaker 1: was a huge driver in what I did, and still

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Speaker 1: to this day, I make a lot of decisions out

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Speaker 1: of what happens if I don't do this. I think

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Speaker 1: it's something that's overlooked a lot sometimes is everybody's like, oh,

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Speaker 1: you took this big, you did this, you did all

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Speaker 1: these things, which yeah, was a huge risk, but the

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Speaker 1: risk of not doing it in some cases is actually

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Speaker 1: greater than the risk of actually doing it.

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Speaker 2: Another piece that you jumped into was moving into a

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Speaker 2: business and financial relationship with your sister, which I think

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Speaker 2: is also a risk. How did that play out for you?

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Speaker 1: Yeah, you know, it's funny. We still laugh about it

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Speaker 1: to this day when we first started the business. The

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Speaker 1: huge story for Snapology was that two sisters and I'm

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Speaker 1: going to obviously exaggerate this could actually like each other

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Speaker 1: enough to go into business together. I mean it's not

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Speaker 1: the way it was pitched, but two women going into

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Speaker 1: business together. I think the story that were women obviously

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Speaker 1: is important, right because we're women in stem field. My

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Speaker 1: sister's a pharmacist, so she has very much a science background,

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Speaker 1: And for us, it wasn't hard. We're a very close family.

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Speaker 1: My brother and my sister are my best friends. My

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Speaker 1: brother was actually involved in the business as well for

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Speaker 1: a long period of time, and I loved every day

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Speaker 1: being able to work with my brother and my sister.

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Speaker 1: But the reason that works, and I think this happens

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Speaker 1: too with unrelated partners, is you have to stay in

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Speaker 1: your lane. So my sister, Lisa and I we knew

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Speaker 1: our lanes, right. We're very very different people, which is

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Speaker 1: why I think we're able to get along so well.

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Speaker 1: I'm the finance, I'm operations, you know, kind of boots

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Speaker 1: on the ground getting stuff done. She's more of sort

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Speaker 1: of the strategy and marketing and sales, and she's our

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Speaker 1: safety officer. So what's important to me, was never important

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Speaker 1: to her in it, and so she would yield. And

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Speaker 1: when we would get to an area where I knew

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Speaker 1: Lisa was more educated, or more experienced, or more passionate about,

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Speaker 1: I would yield to her decision. But yeah, Lisa and

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Speaker 1: I have never had any problems working together. But I've

401
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Speaker 1: heard a lot of horror stories about families working together,

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Speaker 1: and I'm just thankful that that's never happened to us.

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Speaker 2: So how did you start? What was the first Stepology?

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Speaker 1: So the first Stepology was in Pittsburgh, and so the

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Speaker 1: very first event was a summer camp. It was kind

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Speaker 1: of like a friends and family thing. So my good

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Speaker 1: friend growing up, my best friend in high school, was

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Speaker 1: actually a school teacher. So I called her up and said, Hey, Nindy,

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Speaker 1: will you write a some curriculum, Like, here's what we're

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Speaker 1: trying to do. We're going to use lego bricks. We

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Speaker 1: want to teach a little bit of engineering. We want

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Speaker 1: to use the lego bricks for this and that. Can

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Speaker 1: you write us up something? And so we started with

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Speaker 1: two programs that she wrote, started with just a group

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Speaker 1: of friends, and it expanded really quick. It clearly wasn't

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Speaker 1: the only mother who was looking for this kind of thing.

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Speaker 1: I mean, we had probably that first summer, we probably

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Speaker 1: had forty sixty kids come through a couple of different camps,

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Speaker 1: just really piloting it and testing it.

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Speaker 2: They wrapped their pilot program in August and just a

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Speaker 2: month later opened up publicly in September, just in time

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Speaker 2: for an after school program.

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Speaker 1: So we moved quick. We knew we were onto something.

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Speaker 1: Our first legit program where we went out to the

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Speaker 1: public was in a recreation center that was phenomenal as well.

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Speaker 1: I mean, we opened up enrollment, we were waitlisted within hours,

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Speaker 1: So our first legit program was actually in a local

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Speaker 1: rec center here in Pittsburgh. We move fast, I mean,

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Speaker 1: and we still do. With stepology. I think that's the

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Speaker 1: secret to a lot of business's success is that being

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Speaker 1: able to build the plane as it's in the air, right,

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Speaker 1: or build the plane as it's flying. It's you don't

433
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Speaker 1: have to button it up. You just have that idea

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Speaker 1: and go for it and then fine tune it as

435
00:21:36,440 --> 00:21:38,840
Speaker 1: you go along. But if you're waiting for it to

436
00:21:38,880 --> 00:21:41,359
Speaker 1: be perfect, if I waited for that curriculum to be perfect,

437
00:21:41,400 --> 00:21:44,679
Speaker 1: if I waited for the marketing to be perfect, or

438
00:21:44,720 --> 00:21:47,440
Speaker 1: to have that a location that was maybe a little safer.

439
00:21:47,720 --> 00:21:49,840
Speaker 1: If I had waited for all of those things, right,

440
00:21:50,160 --> 00:21:52,640
Speaker 1: I might get passed up by somebody, or it might

441
00:21:52,720 --> 00:21:56,080
Speaker 1: cost too much money, or you just sometimes I think,

442
00:21:56,160 --> 00:21:57,679
Speaker 1: just have to kind of bite the bullet and just

443
00:21:57,720 --> 00:21:58,320
Speaker 1: go for it.

444
00:21:59,160 --> 00:22:03,280
Speaker 2: With the experience of building two other franchise systems, one

445
00:22:03,359 --> 00:22:06,480
Speaker 2: in her twenties and one with her husband, it would

446
00:22:06,480 --> 00:22:09,919
Speaker 2: be natural to assume that Laura created Snapology as a

447
00:22:09,960 --> 00:22:11,280
Speaker 2: franchise from the start.

448
00:22:12,200 --> 00:22:15,760
Speaker 1: We actually didn't decide on franchising initially. So I had

449
00:22:15,800 --> 00:22:18,399
Speaker 1: mentioned that my parents opened up a business when I

450
00:22:18,440 --> 00:22:22,720
Speaker 1: was a teenager. That business was actually under a licensing concept.

451
00:22:23,160 --> 00:22:26,720
Speaker 1: So licensing is what I knew, and so when Lisa

452
00:22:26,720 --> 00:22:29,040
Speaker 1: and I first kind of started it, we thought, well,

453
00:22:28,840 --> 00:22:32,959
Speaker 1: we'll just license the curriculum, we'll license the name, and

454
00:22:33,040 --> 00:22:35,800
Speaker 1: we'll approach it that way. And so for two years,

455
00:22:35,800 --> 00:22:38,959
Speaker 1: so basically we opened the business we started, and then

456
00:22:39,119 --> 00:22:42,159
Speaker 1: we'd always kind of had dreams of multiple locations or

457
00:22:42,240 --> 00:22:46,320
Speaker 1: dreams of expanding it, and never quite where we ended up.

458
00:22:46,440 --> 00:22:48,720
Speaker 1: I mean, that was beyond our wildest dreams, where we've

459
00:22:48,800 --> 00:22:51,120
Speaker 1: kind of ended up with this, and you just kind

460
00:22:51,119 --> 00:22:52,879
Speaker 1: of take it and just keep running with it. But

461
00:22:52,920 --> 00:22:56,200
Speaker 1: we started to have people we actually took the idea

462
00:22:56,320 --> 00:22:58,520
Speaker 1: we were in the rec center. We actually got a

463
00:22:58,560 --> 00:23:01,400
Speaker 1: physical space, so we got what we call a discovery center.

464
00:23:01,480 --> 00:23:04,080
Speaker 1: Is very small, it's about nineteen hundred square feet. People

465
00:23:04,200 --> 00:23:06,919
Speaker 1: started coming to us from out of town, and we

466
00:23:06,960 --> 00:23:08,959
Speaker 1: started to have people saying, Hey, this is cool. Can

467
00:23:09,000 --> 00:23:12,080
Speaker 1: we take it back to Texas or wherever they were at?

468
00:23:12,440 --> 00:23:15,520
Speaker 1: And so we were like, okay, yeah, So we started

469
00:23:15,520 --> 00:23:19,199
Speaker 1: cataloging everything we were doing to try this licensing model,

470
00:23:19,560 --> 00:23:22,840
Speaker 1: and we grew for two years. Under the licensing model,

471
00:23:22,840 --> 00:23:26,080
Speaker 1: we grew to maybe about a dozen locations, so, you know,

472
00:23:26,400 --> 00:23:29,680
Speaker 1: twenty fifteen, so we're five years in business. Then we

473
00:23:29,720 --> 00:23:33,120
Speaker 1: moved to a franchise. I got smart, I got educated.

474
00:23:33,160 --> 00:23:36,920
Speaker 1: Actually met a franchise attorney who really kind of explained

475
00:23:36,960 --> 00:23:38,560
Speaker 1: to me. He's like, I don't understand why you're not.

476
00:23:38,600 --> 00:23:41,919
Speaker 1: Franchising is a great concept. You know, you have access

477
00:23:41,920 --> 00:23:44,760
Speaker 1: to all these different tools and resources and people and network.

478
00:23:44,800 --> 00:23:46,720
Speaker 1: And I was like, yeah, I don't want to do that.

479
00:23:47,160 --> 00:23:50,800
Speaker 1: Seems complicated. But he stuck with us, and he convinced

480
00:23:50,800 --> 00:23:53,080
Speaker 1: Lisa and I took him about three months of convincing

481
00:23:53,200 --> 00:23:55,440
Speaker 1: us to move to a franchise system. It's the best

482
00:23:55,440 --> 00:23:58,000
Speaker 1: decision we ever made, and it just opened up so

483
00:23:58,119 --> 00:23:58,840
Speaker 1: many doors.

484
00:24:00,000 --> 00:24:03,280
Speaker 2: They're wondering exactly what a franchise is. It's when they

485
00:24:03,280 --> 00:24:06,520
Speaker 2: are individual owners of each location who pay a fee

486
00:24:06,560 --> 00:24:10,280
Speaker 2: to the parent company to use the business model, trademarks,

487
00:24:10,320 --> 00:24:13,440
Speaker 2: and proprietary knowledge. Think McDonald's or Subway.

488
00:24:14,200 --> 00:24:17,159
Speaker 1: They call the franchising model like a three legged stool.

489
00:24:17,560 --> 00:24:21,080
Speaker 1: My understanding of the difference is, are you dictating what

490
00:24:21,160 --> 00:24:23,480
Speaker 1: somebody's doing on a day to day basis? Right? Are

491
00:24:23,520 --> 00:24:27,160
Speaker 1: they following like a very specific system. Are you dictating

492
00:24:27,200 --> 00:24:29,439
Speaker 1: how they do things? When they do things? And it

493
00:24:29,520 --> 00:24:32,199
Speaker 1: was kind of a gray area for a stapology. Like

494
00:24:32,240 --> 00:24:35,600
Speaker 1: in the beginning, we're like, eh, here's the curriculum, here's

495
00:24:35,600 --> 00:24:38,399
Speaker 1: our name, just go out and have fun. And it

496
00:24:38,480 --> 00:24:41,919
Speaker 1: was very loosey goosey. It was very much a licensing

497
00:24:42,000 --> 00:24:44,359
Speaker 1: type thing. But then as we started to go through

498
00:24:44,359 --> 00:24:46,919
Speaker 1: time and we started to realize, you know what, not

499
00:24:47,040 --> 00:24:49,320
Speaker 1: everybody knows how to do this on their own. Like

500
00:24:49,320 --> 00:24:51,679
Speaker 1: we were having some people who were struggling and we're like, no,

501
00:24:52,359 --> 00:24:54,520
Speaker 1: this is the way you should approach schools. This is

502
00:24:54,560 --> 00:24:56,440
Speaker 1: how you do things. We want you to teach the

503
00:24:56,480 --> 00:24:59,199
Speaker 1: curriculum in a certain way. We've designed it to have

504
00:24:59,280 --> 00:25:02,560
Speaker 1: these like elements in it. You can't just give up one.

505
00:25:03,240 --> 00:25:06,840
Speaker 2: So you started a growing and successful business based on

506
00:25:07,119 --> 00:25:11,360
Speaker 2: in person meetings right when COVID hit, What was that impact?

507
00:25:12,240 --> 00:25:15,520
Speaker 1: Yeah? That was interesting, right, because what we're doing with

508
00:25:15,560 --> 00:25:18,800
Speaker 1: stapology is stem or steam education, and the whole idea

509
00:25:18,880 --> 00:25:22,520
Speaker 1: of it is children are in person, interacting side by side,

510
00:25:22,560 --> 00:25:25,120
Speaker 1: and they're learning those social skills. Right. I mean we've

511
00:25:25,160 --> 00:25:28,200
Speaker 1: been teaching those academic elements for years, right, the engineering,

512
00:25:28,280 --> 00:25:31,199
Speaker 1: the science, those are just academic elements. What makes it

513
00:25:31,320 --> 00:25:34,880
Speaker 1: true stem and steam learning And what's really I think

514
00:25:34,880 --> 00:25:39,080
Speaker 1: sometimes sets apart stapology is that social emotional learning part

515
00:25:39,119 --> 00:25:43,760
Speaker 1: of it. That those social skills, those soft skills, those teamwork, collaboration,

516
00:25:44,000 --> 00:25:46,840
Speaker 1: problem solving and so to have kids working side by

517
00:25:46,880 --> 00:25:50,200
Speaker 1: side is the crux of our model. And so when

518
00:25:50,520 --> 00:25:54,119
Speaker 1: schools started closing, when the world kind of started to

519
00:25:54,160 --> 00:25:58,600
Speaker 1: shut down, we were like, oh, no freaking you stay

520
00:25:58,640 --> 00:25:59,080
Speaker 1: at home.

521
00:25:59,160 --> 00:26:01,560
Speaker 2: That is the order to night from four state governors.

522
00:26:01,760 --> 00:26:04,720
Speaker 2: As the coronavirus pandemic spreads new you talk about the

523
00:26:04,760 --> 00:26:09,600
Speaker 2: coronavirus crisis is changing so fast that these maps can't

524
00:26:09,720 --> 00:26:12,800
Speaker 2: keep up. The Great Shutdown of twenty twenty is underway.

525
00:26:13,440 --> 00:26:18,400
Speaker 2: Positive cases and resulting classroom closures in quarantines have spiked

526
00:26:18,400 --> 00:26:19,880
Speaker 2: in public schools, has.

527
00:26:19,720 --> 00:26:22,520
Speaker 4: Younger kids and younger kids. Has caused one summer camp

528
00:26:22,560 --> 00:26:24,680
Speaker 4: company to close all its camps for the next two

529
00:26:24,720 --> 00:26:27,840
Speaker 4: weeks starting Monday. Kay, when you Lucy Cale shows us

530
00:26:27,880 --> 00:26:30,760
Speaker 4: how one summer camp had its last day for a while.

531
00:26:32,480 --> 00:26:35,120
Speaker 1: That was everything that we were was was the in

532
00:26:35,160 --> 00:26:39,199
Speaker 1: person learning. But again, I've got a great team that

533
00:26:39,320 --> 00:26:42,480
Speaker 1: works with me at Snapology, and we all kind of

534
00:26:42,480 --> 00:26:46,520
Speaker 1: pulled together. Our curriculum director at the time took sixty

535
00:26:46,560 --> 00:26:49,439
Speaker 1: hours of our curriculum and said, okay, we can do

536
00:26:49,600 --> 00:26:52,640
Speaker 1: these online. And what we can do online. What's happening

537
00:26:52,640 --> 00:26:55,240
Speaker 1: to children now? And if you remember in the beginning,

538
00:26:55,280 --> 00:26:58,600
Speaker 1: it was tough on kids. Right. They literally one day

539
00:26:58,640 --> 00:27:01,840
Speaker 1: were in school playing with all of their friends, and

540
00:27:01,920 --> 00:27:05,520
Speaker 1: the next day they were locked at home with their parents. Right.

541
00:27:05,600 --> 00:27:07,760
Speaker 1: I mean, good for them if they had siblings to

542
00:27:07,760 --> 00:27:09,600
Speaker 1: play with, but if they were an only child, they

543
00:27:09,600 --> 00:27:12,080
Speaker 1: were locked at home with adults and there was no

544
00:27:12,160 --> 00:27:14,480
Speaker 1: way for them to see or talk to their friends,

545
00:27:14,880 --> 00:27:16,600
Speaker 1: and it was hard. It was hard on the kids,

546
00:27:16,600 --> 00:27:19,359
Speaker 1: it was hard on the adults. And so my curriculum

547
00:27:19,359 --> 00:27:22,919
Speaker 1: director really pretty quickly, and also our operations director has

548
00:27:22,960 --> 00:27:26,239
Speaker 1: a behavioral health background, we pretty quickly learned that what

549
00:27:26,280 --> 00:27:28,920
Speaker 1: the kids were going to be lacking was that social element.

550
00:27:29,280 --> 00:27:33,080
Speaker 1: So if we could get them online interacting with each other,

551
00:27:33,520 --> 00:27:35,679
Speaker 1: even just seeing each other was a big deal in

552
00:27:35,720 --> 00:27:38,840
Speaker 1: the beginning, but if we could get them online interacting

553
00:27:38,880 --> 00:27:42,080
Speaker 1: with each other, then we could at least be doing

554
00:27:42,680 --> 00:27:45,840
Speaker 1: the core elements of what snapology is meant to do.

555
00:27:45,920 --> 00:27:48,560
Speaker 1: And that's the kids are having fun, they're getting a

556
00:27:48,600 --> 00:27:51,959
Speaker 1: social component to it, and they're getting some academics in it. Right,

557
00:27:52,000 --> 00:27:54,480
Speaker 1: So we still use lego bricks, We did some really

558
00:27:54,480 --> 00:27:57,800
Speaker 1: cool online digital escape games to help them kind of

559
00:27:57,880 --> 00:28:00,720
Speaker 1: use their brains, and so we had all of the elements.

560
00:28:00,760 --> 00:28:04,160
Speaker 1: We just focused much more heavily on that social component

561
00:28:04,200 --> 00:28:06,360
Speaker 1: and it was it was amazing for kids. I mean,

562
00:28:06,800 --> 00:28:09,640
Speaker 1: just even the first time they were able to get online.

563
00:28:09,680 --> 00:28:13,240
Speaker 1: Probably I think we had the sixty programs done before

564
00:28:13,280 --> 00:28:16,800
Speaker 1: the first school even closed, and our online program started

565
00:28:16,800 --> 00:28:19,840
Speaker 1: like March fourteenth, so just probably a week after they

566
00:28:19,840 --> 00:28:21,520
Speaker 1: were kind of or a week or two after they

567
00:28:21,520 --> 00:28:24,119
Speaker 1: were at home, and so they were able to just

568
00:28:24,160 --> 00:28:26,119
Speaker 1: their eyes lighting up when they got to see their

569
00:28:26,119 --> 00:28:28,080
Speaker 1: buddies online. Was just amazing.

570
00:28:29,359 --> 00:28:31,480
Speaker 2: What do your sons think about this, that they were

571
00:28:31,520 --> 00:28:34,480
Speaker 2: the inspiration for it, that your business has built as

572
00:28:34,520 --> 00:28:35,600
Speaker 2: big as it has.

573
00:28:36,400 --> 00:28:39,600
Speaker 1: My oldest now, Sebastian, that I started the business really for.

574
00:28:40,160 --> 00:28:43,080
Speaker 1: He's a sophomore in college, and he's kind of getting

575
00:28:43,080 --> 00:28:46,160
Speaker 1: to the point where he's old enough to understand that

576
00:28:46,280 --> 00:28:48,920
Speaker 1: he was a little challenging as a child, and that

577
00:28:49,160 --> 00:28:51,800
Speaker 1: you know, he understands snapology and why we did what

578
00:28:51,840 --> 00:28:54,800
Speaker 1: we did, and he understands the benefits and the things

579
00:28:54,800 --> 00:28:56,800
Speaker 1: that it brought to him. So I don't think they

580
00:28:56,920 --> 00:28:59,080
Speaker 1: understood so much when they were younger. I think they

581
00:28:59,160 --> 00:29:02,239
Speaker 1: just kind of got drug everywhere with me, and they

582
00:29:02,360 --> 00:29:05,160
Speaker 1: enjoyed playing with legos and doing different things. But now

583
00:29:05,160 --> 00:29:06,880
Speaker 1: that they're a little bit older, I think they get

584
00:29:06,880 --> 00:29:09,920
Speaker 1: the business aspects of it, and they understand it and

585
00:29:09,960 --> 00:29:13,200
Speaker 1: the motivation. And now he's in school for entrepreneurship. He

586
00:29:13,240 --> 00:29:16,320
Speaker 1: wants to own his own business, right, so he sees

587
00:29:16,360 --> 00:29:18,880
Speaker 1: the benefits of it and really has learned a lot

588
00:29:19,000 --> 00:29:21,600
Speaker 1: from it. It's been neat to watch my kids kind

589
00:29:21,600 --> 00:29:23,320
Speaker 1: of go through it and see what they pick up,

590
00:29:23,440 --> 00:29:26,440
Speaker 1: not only just in kind of my career and kind

591
00:29:26,480 --> 00:29:28,840
Speaker 1: of what's going on, but even just from being in

592
00:29:28,880 --> 00:29:31,840
Speaker 1: the snapology program. So it's been a really fun experience

593
00:29:31,880 --> 00:29:33,600
Speaker 1: to watch them learn and grow through it.

594
00:29:34,440 --> 00:29:36,200
Speaker 2: You know, that is something that I think about a

595
00:29:36,200 --> 00:29:39,040
Speaker 2: fair amount. My son, my oldest, he's six now. Last

596
00:29:39,120 --> 00:29:41,760
Speaker 2: year I wrote an article in Marie Claire called Let's

597
00:29:41,760 --> 00:29:45,080
Speaker 2: make Sensitive the New Strong because my son is incredibly

598
00:29:45,120 --> 00:29:48,440
Speaker 2: sensitive and I didn't feel like I had good parenting

599
00:29:48,520 --> 00:29:52,440
Speaker 2: tools to help him see his sensitivity as a positive

600
00:29:52,840 --> 00:29:54,680
Speaker 2: and not as something he had to overcome, Like I

601
00:29:54,680 --> 00:29:58,000
Speaker 2: felt like all the picture books about kids and sensitivity

602
00:29:58,000 --> 00:30:01,080
Speaker 2: were about how to overcome the sensitivity. But really I

603
00:30:01,120 --> 00:30:03,040
Speaker 2: want him to be proud of the fact that he

604
00:30:03,640 --> 00:30:06,920
Speaker 2: is sensitive and the flip side empathetic. I wrote the

605
00:30:07,000 --> 00:30:09,200
Speaker 2: article because I felt like there must be other people

606
00:30:09,200 --> 00:30:11,760
Speaker 2: struggling with this too, and it ended up becoming an

607
00:30:11,800 --> 00:30:15,360
Speaker 2: incredibly well performing article, So either it did resonate or

608
00:30:15,480 --> 00:30:18,440
Speaker 2: they or people were reading it, you know, for interest factor.

609
00:30:18,760 --> 00:30:20,520
Speaker 2: But I think about that, you know, how much do

610
00:30:20,600 --> 00:30:24,400
Speaker 2: I put out there about him? He gets so embarrassed

611
00:30:24,400 --> 00:30:26,880
Speaker 2: about extra attention, Like when I drop him off at

612
00:30:26,880 --> 00:30:28,720
Speaker 2: school in the morning, he makes me turn the music

613
00:30:28,800 --> 00:30:31,400
Speaker 2: down so that the teachers can't hear what music we're

614
00:30:31,400 --> 00:30:34,280
Speaker 2: listening to because he gets so embarrassed. He's going to

615
00:30:34,440 --> 00:30:36,720
Speaker 2: probably hate this interview one day once he can hear it.

616
00:30:36,880 --> 00:30:38,600
Speaker 2: You know, how much do I put out there? So

617
00:30:38,720 --> 00:30:39,680
Speaker 2: how do you balance that?

618
00:30:40,600 --> 00:30:43,200
Speaker 1: You're right? I mean, kids that are sensitive are exactly

619
00:30:43,200 --> 00:30:45,160
Speaker 1: the kids that we're talking about with your son and

620
00:30:45,320 --> 00:30:48,120
Speaker 1: my son, and they need to understand that that isn't

621
00:30:48,200 --> 00:30:51,920
Speaker 1: a weakness necessarily. And as we're going out and we're

622
00:30:51,960 --> 00:30:55,720
Speaker 1: talking about it, I think Sebastian in someday you're son too.

623
00:30:55,800 --> 00:30:58,920
Speaker 1: I mean, Sebastian understands that I did this business for

624
00:30:59,040 --> 00:31:02,200
Speaker 1: him to help him to celebrate his strengths. Right, he

625
00:31:02,280 --> 00:31:04,280
Speaker 1: wasn't good at football, you know, or he wasn't the

626
00:31:04,360 --> 00:31:07,320
Speaker 1: star baseball player. You know. He had fun dabbling in

627
00:31:07,400 --> 00:31:10,560
Speaker 1: those things, but just wasn't his thing, right, What his

628
00:31:10,640 --> 00:31:13,640
Speaker 1: thing was was he's a good friend. He's a really

629
00:31:13,720 --> 00:31:18,880
Speaker 1: good friend. He's really smart, really engineering in klined, academically gifted,

630
00:31:18,920 --> 00:31:21,400
Speaker 1: he's got a great sense of humor. Those are the

631
00:31:21,400 --> 00:31:23,200
Speaker 1: things that I want to celebrate with him, and I

632
00:31:23,240 --> 00:31:25,960
Speaker 1: want him to know that the reason that I'm talking

633
00:31:25,960 --> 00:31:29,400
Speaker 1: about this stuff, the reason that I started snapology, was

634
00:31:29,640 --> 00:31:32,600
Speaker 1: so that more kids like him that don't fit in

635
00:31:33,200 --> 00:31:35,680
Speaker 1: where people think they should fit in, that we can

636
00:31:35,720 --> 00:31:37,320
Speaker 1: celebrate their differences.

637
00:31:37,760 --> 00:31:41,000
Speaker 2: But he does have that anxiety, and figuring out how

638
00:31:41,040 --> 00:31:44,080
Speaker 2: to parent him when he is actually so different from

639
00:31:44,120 --> 00:31:47,160
Speaker 2: me has been I think one of the most formative

640
00:31:47,240 --> 00:31:48,880
Speaker 2: challenges of this point in my life.

641
00:31:49,600 --> 00:31:52,000
Speaker 1: One of the things that we really talk about with kids,

642
00:31:52,000 --> 00:31:54,440
Speaker 1: and one of the reasons why we set up our

643
00:31:54,440 --> 00:31:57,400
Speaker 1: stapology programs the way we do is because we want

644
00:31:57,480 --> 00:32:00,600
Speaker 1: kids to fail. We want them to learn, learn to fail,

645
00:32:00,800 --> 00:32:04,720
Speaker 1: fail gracefully, fail forward right, learn from your mistakes. We

646
00:32:04,800 --> 00:32:07,680
Speaker 1: want it to be okay, because it's not really failing,

647
00:32:07,720 --> 00:32:10,719
Speaker 1: it's just trying, right. I mean, when he reads a

648
00:32:10,760 --> 00:32:13,920
Speaker 1: word wrong on a page, he's not failing. He tried

649
00:32:13,920 --> 00:32:16,600
Speaker 1: it and it didn't go so well, So okay, try

650
00:32:16,600 --> 00:32:19,120
Speaker 1: it a different way. Maybe maybe that'll be the way

651
00:32:19,120 --> 00:32:22,880
Speaker 1: that everybody else reads that word right. So everybody makes mistakes,

652
00:32:22,920 --> 00:32:25,920
Speaker 1: everybody fails, or whatever word you want to use for it.

653
00:32:26,280 --> 00:32:28,560
Speaker 1: But that's just a part of life.

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00:32:28,840 --> 00:32:31,480
Speaker 2: Something that we ask all of our guests that I'm

655
00:32:31,480 --> 00:32:34,040
Speaker 2: really curious to hear what your answer is to this,

656
00:32:34,280 --> 00:32:38,000
Speaker 2: That what is something that at the time you thought

657
00:32:38,160 --> 00:32:41,440
Speaker 2: was a negative and now in retrospect do you see

658
00:32:41,480 --> 00:32:43,480
Speaker 2: that it really was a positive and your.

659
00:32:43,360 --> 00:32:48,840
Speaker 1: Trajectory gosh, I mean, probably the biggest challenges we had

660
00:32:49,120 --> 00:32:51,120
Speaker 1: was it kind of goes back to the legal group

661
00:32:51,120 --> 00:32:54,080
Speaker 1: and how I met the lawyer. I was using a

662
00:32:54,120 --> 00:32:56,960
Speaker 1: full service firm here in Pittsburgh, and I was using

663
00:32:56,960 --> 00:32:59,560
Speaker 1: them for all kinds of legal work for the business,

664
00:32:59,600 --> 00:33:02,240
Speaker 1: for person and all, and I had a situation where

665
00:33:02,280 --> 00:33:05,440
Speaker 1: I had to stop using them, and it was devastating

666
00:33:05,440 --> 00:33:07,360
Speaker 1: because we had all of our contracts with them, we

667
00:33:07,400 --> 00:33:09,320
Speaker 1: had everything with them. It was going to cost us

668
00:33:09,360 --> 00:33:12,160
Speaker 1: a ton of money to move over to a new firm,

669
00:33:12,200 --> 00:33:15,240
Speaker 1: and it was pretty abrupt and quite frankly, there were

670
00:33:15,280 --> 00:33:18,080
Speaker 1: some things going on in my personal life that were

671
00:33:18,120 --> 00:33:20,440
Speaker 1: really kind of challenging at the time, and it was tough.

672
00:33:20,920 --> 00:33:23,080
Speaker 1: But changing legal firms was the best thing that ever

673
00:33:23,160 --> 00:33:25,560
Speaker 1: happened to me. It introduced me to franchising. It took

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00:33:25,600 --> 00:33:27,920
Speaker 1: Snapology to new heights, and where we ended up with it,

675
00:33:27,960 --> 00:33:31,240
Speaker 1: we would have never been where we are today if

676
00:33:31,360 --> 00:33:35,040
Speaker 1: that misfortune with the other legal group hadn't happened, And

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00:33:35,280 --> 00:33:37,600
Speaker 1: I would say that, you know, most people who have

678
00:33:37,760 --> 00:33:44,000
Speaker 1: experienced success, that success is kind of paved with those situations, right,

679
00:33:44,040 --> 00:33:47,560
Speaker 1: A struggle that moved you in a different direction. COVID actually,

680
00:33:47,600 --> 00:33:49,480
Speaker 1: in some ways was actually good for us. It gave

681
00:33:49,560 --> 00:33:54,920
Speaker 1: us a chance to really demonstrate how important socially Snapology

682
00:33:54,960 --> 00:33:59,520
Speaker 1: programs are to the public. COVID really heightened that social

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00:33:59,560 --> 00:34:02,400
Speaker 1: component of it. And I think it's important that when

684
00:34:02,400 --> 00:34:05,200
Speaker 1: we go through struggles in life that you never know

685
00:34:05,280 --> 00:34:08,120
Speaker 1: what doors are going to open after those struggles. And

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00:34:08,440 --> 00:34:12,120
Speaker 1: that's what entrepreneurship is about, as my grandma always said,

687
00:34:12,239 --> 00:34:15,640
Speaker 1: the taking lemons and making lemonade.

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00:34:16,280 --> 00:34:18,520
Speaker 2: Thank you so much, Laura, it's great to have you on.

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00:34:19,160 --> 00:34:20,160
Speaker 1: Yeah, absolutely, thank you.

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00:34:26,400 --> 00:34:30,520
Speaker 2: Last year, Snapology sold to Unleashed Brands, another pivot for

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00:34:30,640 --> 00:34:34,760
Speaker 2: Laura as she continued to work on Snapology. The company

692
00:34:34,840 --> 00:34:38,360
Speaker 2: continues to grow and was the number one ranked Children's

693
00:34:38,400 --> 00:34:43,360
Speaker 2: and Richmond franchise in entrepreneurs Franchise five hundred for the

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00:34:43,440 --> 00:34:48,520
Speaker 2: past two consecutive years. Laura remains passionate about educating and

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00:34:48,560 --> 00:34:52,600
Speaker 2: socializing our future generations. Although her two boys are a

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00:34:52,600 --> 00:34:56,120
Speaker 2: bit older now, she is still proud of what Snapology

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00:34:56,120 --> 00:35:00,399
Speaker 2: has accomplished and how it's impacted their lives. For more

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00:35:00,440 --> 00:35:04,320
Speaker 2: about Laura and Snapology, you can visit them at snapology

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00:35:04,360 --> 00:35:08,440
Speaker 2: dot com. Thank you for listening to this episode of

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00:35:08,480 --> 00:35:11,799
Speaker 2: she Pivots, where I talk with women about how their

701
00:35:11,840 --> 00:35:16,600
Speaker 2: experiences and significant personal events led to their pivot and

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00:35:16,680 --> 00:35:21,640
Speaker 2: eventually their success. To learn more about our guests, follow

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00:35:21,719 --> 00:35:25,880
Speaker 2: us on Instagram at she pivots the podcast. Leave a

704
00:35:26,000 --> 00:35:28,959
Speaker 2: rating and comment if you enjoyed this episode to help

705
00:35:29,000 --> 00:35:32,400
Speaker 2: others learn about it. A special thank you to our

706
00:35:32,440 --> 00:35:35,680
Speaker 2: partner Marie Clair and the team that made this episode possible.

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00:35:36,400 --> 00:35:42,600
Speaker 2: Talk to you next week. She Pivots is hosted by

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00:35:42,680 --> 00:35:47,239
Speaker 2: me Emily Tish Sussman, produced by Emily eda Veloshik, with

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00:35:47,440 --> 00:35:51,080
Speaker 2: sound editing and mixing from Nina Pollock, and research and

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00:35:51,120 --> 00:35:53,760
Speaker 2: planning from Christine Dickinson and Hannah Cousins.

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00:35:55,560 --> 00:36:03,120
Speaker 1: I endorse she Pivots