1 00:00:02,520 --> 00:00:04,210 Speaker 1: Bloomberg Audio Studios. 2 00:00:04,690 --> 00:00:07,040 Speaker 2: Podcasts. Radio. News. 3 00:00:09,180 --> 00:00:13,920 Speaker 3: This is a breaking news update from Bloomberg. Instant reaction 4 00:00:14,160 --> 00:00:18,419 Speaker 3: and analysis from our 3,000 journalists and analysts around the world. 5 00:00:19,550 --> 00:00:22,450 Speaker 1: Apple just crossed the Bloomberg terminal, so let's get to it, folks. 6 00:00:22,870 --> 00:00:23,850 Speaker 1: Fourth quarter revenue, $ 114. 7 00:00:23,750 --> 00:00:23,989 Speaker 3: 48 billion. 8 00:00:24,090 --> 00:00:25,450 Speaker 1: That is a beat, folks. 9 00:00:25,450 --> 00:00:25,550 Speaker 2: $ 113. 10 00:00:25,450 --> 00:00:27,650 Speaker 1: 47 billion was the street estimate. Fourth quarter EPS, $ 2. 11 00:00:27,550 --> 00:00:27,889 Speaker 2: 10 a share. 12 00:00:27,910 --> 00:00:30,840 Speaker 1: That's a dime better than what the street was expecting. 13 00:00:36,860 --> 00:00:42,460 Speaker 1: Greater China revenue, a bit of a disappointment again. $ 17. 54 14 00:00:41,420 --> 00:00:44,810 Speaker 1: billion versus the street estimate of $ 18. 75 billion. We've seen 15 00:00:45,370 --> 00:00:47,310 Speaker 1: certainly some good and bad quarters when it comes to 16 00:00:47,350 --> 00:00:49,850 Speaker 1: China for Apple. Fourth quarter revenue, as we said. 17 00:00:50,090 --> 00:00:50,510 Speaker 4: A beat. 18 00:00:50,650 --> 00:00:53,370 Speaker 3: Okay, so let's go through it from a beat or 19 00:00:53,510 --> 00:00:56,380 Speaker 3: miss perspective. Fourth quarter iPhone revenue, a beat at $ 57. 58 billion. 20 00:00:56,520 --> 00:01:03,640 Speaker 3: Fourth quarter revenue, a beat at $ 114. 4 billion. billion. Fourth quarter, 21 00:01:03,720 --> 00:01:08,770 Speaker 3: greater China revenue coming in below estimates. Once again, $ 17. 54 billion. 22 00:01:08,810 --> 00:01:11,069 Speaker 3: The estimate was for $ 18. 23 00:01:10,970 --> 00:01:11,290 Speaker 4: 75 billion. 24 00:01:11,330 --> 00:01:16,440 Speaker 3: Wearables was a miss. iPad revenue was a miss. Total 25 00:01:16,560 --> 00:01:21,350 Speaker 3: operating expenses came in in line with estimates. at $ 19. 19 billion. 26 00:01:21,410 --> 00:01:25,170 Speaker 3: Fourth quarter services revenue coming in, we can say that 27 00:01:25,250 --> 00:01:28,440 Speaker 3: met estimates, $ 31. 57 billion. The estimate was for $ 31. 58. I'm 28 00:01:28,480 --> 00:01:31,380 Speaker 3: going to give that one to Apple. That's a meat 29 00:01:31,440 --> 00:01:34,880 Speaker 3: of expectations. Mac revenue came in above estimates. America's revenue 30 00:01:35,300 --> 00:01:38,110 Speaker 3: came in just above estimates. Fourth quarter products revenue coming 31 00:01:38,150 --> 00:01:42,330 Speaker 3: above estimates at $ 82. 9 billion. So fourth quarter greater China 32 00:01:42,370 --> 00:01:44,770 Speaker 3: revenue missing at $ 17. 54 billion. But fourth quarter iPhone revenue 33 00:01:47,280 --> 00:01:51,030 Speaker 3: A beat there, $ 57. 58 billion. And fourth quarter Apple revenue, 34 00:01:51,030 --> 00:01:54,670 Speaker 3: $ 114. 48 billion. A beat on the overall top line, Carol. 35 00:01:55,050 --> 00:01:56,950 Speaker 3: And also a beat on the bottom line. Like you said, 36 00:01:57,090 --> 00:02:00,090 Speaker 3: earnings per share, $ 2. 37 00:01:58,810 --> 00:01:59,450 Speaker 2: 10. 38 00:01:59,450 --> 00:02:01,120 Speaker 3: Estimate was for $ 2. 39 00:02:00,880 --> 00:02:03,440 Speaker 1: Mark Gurman on the live blog saying Apple just beat 40 00:02:03,540 --> 00:02:05,720 Speaker 1: estimates coming in at $ 114. 5 billion led by sales of 41 00:02:05,820 --> 00:02:10,970 Speaker 1: the iPhone 18 Pro. an iPhone 18 Pro Max. The 42 00:02:11,190 --> 00:02:14,470 Speaker 1: iPhone was a beat overall, but big misses in greater 43 00:02:14,530 --> 00:02:17,930 Speaker 1: China and on the iPad. Anurag Rana, you're looking through 44 00:02:17,950 --> 00:02:19,570 Speaker 1: these numbers as well. Come on in. 45 00:02:19,690 --> 00:02:21,570 Speaker 4: Yeah, the China thing is a very interesting one and 46 00:02:21,610 --> 00:02:23,850 Speaker 4: we'll find out why that's the case. The one number 47 00:02:23,889 --> 00:02:26,310 Speaker 4: that hasn't been discussed and I'm looking for it is 48 00:02:26,770 --> 00:02:29,280 Speaker 4: the gross margins because I was surprised that they beat 49 00:02:29,410 --> 00:02:31,780 Speaker 4: on the bottom line. I just want to understand how 50 00:02:31,820 --> 00:02:35,580 Speaker 4: that happened because we were expecting some kind of compression 51 00:02:35,639 --> 00:02:40,840 Speaker 4: in the gross margins because of higher memory costs. But 52 00:02:41,000 --> 00:02:43,760 Speaker 4: iPhone revenue, which is extremely important to us, that was 53 00:02:43,820 --> 00:02:46,040 Speaker 4: above estimate. So that's probably what's holding up the stock 54 00:02:46,100 --> 00:02:48,400 Speaker 4: right now. But I think the biggest thing for us 55 00:02:48,520 --> 00:02:50,980 Speaker 4: is what kind of guidance do they give going forward? 56 00:02:51,020 --> 00:02:53,600 Speaker 4: Because there are a couple of things that are happening. One, 57 00:02:54,040 --> 00:02:56,940 Speaker 4: remember that the base phone is not updated right now. 58 00:02:57,300 --> 00:02:59,679 Speaker 4: That's going to happen in the subsequent quarter. So there's 59 00:02:59,700 --> 00:03:03,040 Speaker 4: going to be shipments that got moved from the December 60 00:03:03,080 --> 00:03:06,579 Speaker 4: quarter into the March and the June quarter. So that's 61 00:03:06,600 --> 00:03:09,040 Speaker 4: going to be things that are going to be important. 62 00:03:09,380 --> 00:03:11,290 Speaker 4: And the second is, you know, what's happening with Duo, 63 00:03:11,680 --> 00:03:14,260 Speaker 4: all the screen issues and whether they can take care 64 00:03:14,280 --> 00:03:16,920 Speaker 4: of the strong demand of Duo in this particular quarter. 65 00:03:16,940 --> 00:03:18,359 Speaker 3: Do you think they can take care of the strong 66 00:03:18,400 --> 00:03:19,160 Speaker 3: demand in this quarter? 67 00:03:19,180 --> 00:03:22,720 Speaker 4: You know, it's tough to say because, you know, everybody 68 00:03:22,780 --> 00:03:25,380 Speaker 4: came up with their own estimates of starting the year at, 69 00:03:25,400 --> 00:03:28,260 Speaker 4: let's say, 10, 12 million units. But frankly speaking, the 70 00:03:28,280 --> 00:03:31,160 Speaker 4: reception that I have seen, even with the folks that 71 00:03:31,260 --> 00:03:33,460 Speaker 4: I have talked to, has been extremely strong. And that, 72 00:03:33,520 --> 00:03:36,330 Speaker 4: I think, is partially true to their expectations. lease plan. 73 00:03:36,650 --> 00:03:38,440 Speaker 4: And if that's the case, we think they're going to 74 00:03:38,460 --> 00:03:41,280 Speaker 4: be about 15 million units this year. And sometimes it's 75 00:03:41,290 --> 00:03:44,260 Speaker 4: not easy to come up with those units in that 76 00:03:44,380 --> 00:03:45,240 Speaker 4: short period of time. 77 00:03:45,380 --> 00:03:47,560 Speaker 3: Especially if you have people going to the Genius Bar saying, hey, 78 00:03:47,640 --> 00:03:49,860 Speaker 3: this is cracked. I need a new one. I'm just kidding. 79 00:03:49,880 --> 00:03:51,860 Speaker 3: I'm just kidding. But we will, like you said, we 80 00:03:52,100 --> 00:03:55,700 Speaker 3: should get some, there will likely be some questions about 81 00:03:55,760 --> 00:03:59,680 Speaker 3: the cracked issue. Hey, services revenue, as Carol mentioned, came 82 00:03:59,720 --> 00:04:03,480 Speaker 3: in almost exactly as expected. That's a bright spot on 83 00:04:03,520 --> 00:04:04,300 Speaker 3: a rock for you, I bet. 84 00:04:05,320 --> 00:04:07,500 Speaker 4: You know, but it was somewhere in the, you know, 85 00:04:07,520 --> 00:04:10,400 Speaker 4: around the 10% mark. So the question really is what 86 00:04:10,460 --> 00:04:13,220 Speaker 4: kind of guidance they give. Because now, initially what used 87 00:04:13,240 --> 00:04:15,950 Speaker 4: to happen was guidance was very predictable when it came 88 00:04:15,990 --> 00:04:18,450 Speaker 4: to the services business. But I think it has been 89 00:04:18,490 --> 00:04:21,030 Speaker 4: slowing down for the past two quarters. And if they 90 00:04:21,050 --> 00:04:23,610 Speaker 4: give a guidance right around 10%, I think that's fair. 91 00:04:23,990 --> 00:04:25,550 Speaker 4: But if they go out and say, well, we're going to, 92 00:04:25,790 --> 00:04:27,420 Speaker 4: you know, go down, the growth rate is going to 93 00:04:27,450 --> 00:04:30,479 Speaker 4: go down even more for the services business, that's not good. 94 00:04:30,850 --> 00:04:33,650 Speaker 4: So I think a lot hinges on guidance this time 95 00:04:33,830 --> 00:04:34,970 Speaker 4: than in the prior quarters. 96 00:04:35,350 --> 00:04:38,390 Speaker 1: Yeah, we know that December quarter, right, is just such 97 00:04:38,430 --> 00:04:41,640 Speaker 1: an important one in terms of what it means for 98 00:04:41,760 --> 00:04:44,440 Speaker 1: their top line. Let's just rehash. We're talking with Anurag 99 00:04:44,480 --> 00:04:47,080 Speaker 1: Rana of our Bloomberg Intelligence team. We are talking Apple 100 00:04:47,500 --> 00:04:50,740 Speaker 1: already out with its earnings stock down about nine-tenths of 101 00:04:50,779 --> 00:04:53,919 Speaker 1: a percentage point. Here's some of the highlights. Fourth quarter revenue, 102 00:04:53,980 --> 00:04:54,740 Speaker 1: that was a beat, $ 114. 103 00:04:54,640 --> 00:04:54,820 Speaker 2: 48 billion. 104 00:04:57,020 --> 00:05:02,170 Speaker 1: Street estimate was $ 113. 47 billion. iPhone revenue, you know this, folks. 105 00:05:02,410 --> 00:05:06,610 Speaker 1: So important to this company. $ 57. 58 billion. Street estimate was 106 00:05:06,650 --> 00:05:10,229 Speaker 1: a little bit below that at $ 56. 49 billion. Fourth quarter, 107 00:05:10,270 --> 00:05:13,480 Speaker 1: greater China revenue. A bit of a struggle there for 108 00:05:13,500 --> 00:05:18,820 Speaker 1: the company. Still $ 17. 54 billion. Street estimate was $ 18. 75 billion. 109 00:05:19,200 --> 00:05:22,460 Speaker 1: And again, the stock right now down about 1.1% here 110 00:05:22,480 --> 00:05:24,670 Speaker 1: in the aftermarket. It has had quite a run, though. 111 00:05:25,110 --> 00:05:27,610 Speaker 1: Since late June, we've talked about this, adding about a 112 00:05:27,650 --> 00:05:31,370 Speaker 1: trillion dollar in market cap. So as Anurag, you said, 113 00:05:31,950 --> 00:05:33,710 Speaker 1: what we get in terms of a guidance. 114 00:05:34,680 --> 00:05:37,640 Speaker 3: I think China is such a big question here. I mean, 115 00:05:37,720 --> 00:05:40,380 Speaker 3: when was the last time we were sitting here being 116 00:05:40,400 --> 00:05:42,479 Speaker 3: like Apple beat on China? 117 00:05:43,120 --> 00:05:46,810 Speaker 1: Well, what is the longer term story here, Anurag, with China? 118 00:05:46,820 --> 00:05:48,110 Speaker 3: I think it was like one time in the last 119 00:05:48,150 --> 00:05:49,070 Speaker 3: few quarters, truly. 120 00:05:49,110 --> 00:05:51,270 Speaker 1: They always talk about what an important market this is 121 00:05:51,310 --> 00:05:53,430 Speaker 1: for this company, but there's increasing competition. 122 00:05:54,600 --> 00:05:56,580 Speaker 4: Yeah, but if you think of China, I mean, the 123 00:05:56,680 --> 00:05:59,620 Speaker 4: last two quarters, they grew like 28%, 22%. I mean, 124 00:05:59,940 --> 00:06:02,340 Speaker 4: it's a very big number in China. We are now, 125 00:06:02,820 --> 00:06:04,560 Speaker 4: you could say, after one quarter, we're going to get 126 00:06:04,600 --> 00:06:07,420 Speaker 4: into a point of very tough comparison of growth in China. 127 00:06:07,900 --> 00:06:09,979 Speaker 4: You know, from my side, China is one of the 128 00:06:10,020 --> 00:06:13,300 Speaker 4: most important stories for Apple. In terms of unit shipments, 129 00:06:13,540 --> 00:06:15,740 Speaker 4: this is an area where they can sell more products 130 00:06:16,060 --> 00:06:17,880 Speaker 4: than any other geography right now. 131 00:06:18,600 --> 00:06:18,700 Speaker 2: U.S. 132 00:06:18,760 --> 00:06:21,800 Speaker 4: Is a saturated market in terms of unit growth. China, 133 00:06:21,820 --> 00:06:24,680 Speaker 4: they have a good market share. But it's still an 134 00:06:24,770 --> 00:06:27,660 Speaker 4: area where they can gain more market share down the road. 135 00:06:28,080 --> 00:06:30,800 Speaker 4: India is another area, but I think the per capita 136 00:06:31,020 --> 00:06:33,460 Speaker 4: income in India is a lot lower than it is 137 00:06:33,520 --> 00:06:36,120 Speaker 4: in China. So in India, it's only the middle class. 138 00:06:36,180 --> 00:06:39,780 Speaker 4: And when that goes up, that's really the big story there. 139 00:06:40,100 --> 00:06:41,919 Speaker 4: So China for me is one of the more important. 140 00:06:42,160 --> 00:06:44,960 Speaker 3: What's their entry into India? I mean, for so many years, 141 00:06:45,000 --> 00:06:48,400 Speaker 3: we talked about a cheaper iPhone being that entry into 142 00:06:48,520 --> 00:06:52,210 Speaker 3: different emerging markets. But is it that newish laptop that's 143 00:06:52,230 --> 00:06:53,090 Speaker 3: just a few hundred bucks? 144 00:06:54,430 --> 00:06:56,070 Speaker 4: No, it is the phone. I mean, to be very honest, 145 00:06:56,110 --> 00:06:58,990 Speaker 4: the product is always the phone. Let me be very, 146 00:06:59,170 --> 00:07:02,810 Speaker 4: very candid about it. It's a very expensive phone. Yeah, 147 00:07:02,830 --> 00:07:04,910 Speaker 4: but the thing is, like, the base model is there. 148 00:07:04,950 --> 00:07:09,330 Speaker 4: You have refurbished models. You know, India is becoming a 149 00:07:09,350 --> 00:07:11,430 Speaker 4: lot more affluent when it comes to the middle class. 150 00:07:11,570 --> 00:07:14,490 Speaker 4: And Apple is an aspirational brand over there. And that's 151 00:07:14,530 --> 00:07:16,630 Speaker 4: the discussion there. We have a lot. I mean, they 152 00:07:16,670 --> 00:07:18,810 Speaker 4: have opened so many stores in the last few years. So, 153 00:07:18,810 --> 00:07:22,250 Speaker 4: you know, India is becoming an extremely important part of 154 00:07:22,270 --> 00:07:26,030 Speaker 4: the pie. But again, the overall contribution to Apple is 155 00:07:26,050 --> 00:07:28,650 Speaker 4: still very small. And I think, you know, over the 156 00:07:28,690 --> 00:07:31,490 Speaker 4: next 10 years, yes. But in the near three years, 157 00:07:31,810 --> 00:07:34,080 Speaker 4: I think China remains the most important growth driver. 158 00:07:34,420 --> 00:07:38,560 Speaker 1: What's your top question to the C-suite when it comes 159 00:07:38,580 --> 00:07:39,020 Speaker 1: to Apple? 160 00:07:40,020 --> 00:07:41,780 Speaker 4: Gross margins. You know, tell me how are you going 161 00:07:41,800 --> 00:07:44,620 Speaker 4: to maintain gross margins over the next I would say 162 00:07:44,680 --> 00:07:48,330 Speaker 4: three to four quarters with memory prices up going so high. 163 00:07:48,710 --> 00:07:50,550 Speaker 4: And then what are you doing with your supply chain 164 00:07:50,570 --> 00:07:53,110 Speaker 4: to ensure that people have and get the phones that 165 00:07:53,150 --> 00:07:55,630 Speaker 4: they need in the right amount of time? 166 00:07:55,940 --> 00:07:58,480 Speaker 1: All right, so appreciate it. Anurag Rana, thank you so much, 167 00:07:58,540 --> 00:08:00,870 Speaker 1: of course, of our Bloomberg Intelligence team, and we'll be 168 00:08:00,880 --> 00:08:03,080 Speaker 1: looking for all of his research on it. Now we've 169 00:08:03,110 --> 00:08:05,070 Speaker 1: got to go to our own Mark Gurman, of course, 170 00:08:05,110 --> 00:08:09,790 Speaker 1: who knows the insides and outsides of, I feel like, Apple. 171 00:08:09,850 --> 00:08:12,590 Speaker 1: He is Bloomberg News Managing Editor for Global Consumer Tech, 172 00:08:12,890 --> 00:08:15,770 Speaker 1: joining us from the LA Bureau. Mark, we keep reading 173 00:08:15,910 --> 00:08:17,470 Speaker 1: everything you've got on the blog. 174 00:08:17,570 --> 00:08:19,290 Speaker 3: I don't know how he's doing it. He's live blogging. 175 00:08:19,330 --> 00:08:20,750 Speaker 3: He's on TV. He's on radio. 176 00:08:20,910 --> 00:08:21,970 Speaker 1: It's his digital twin. 177 00:08:21,990 --> 00:08:22,650 Speaker 3: He's doing it all. 178 00:08:22,690 --> 00:08:23,870 Speaker 1: Maybe it's his digital twin. 179 00:08:23,910 --> 00:08:25,530 Speaker 3: No, that's really Mark Gurman, I think. 180 00:08:25,750 --> 00:08:27,130 Speaker 1: Where should we go? Where should we start when it 181 00:08:27,170 --> 00:08:28,350 Speaker 1: comes to the Apple story right now? 182 00:08:28,950 --> 00:08:32,910 Speaker 2: Well, let me give the backdrop. No regular iPhone 18. 183 00:08:32,910 --> 00:08:36,120 Speaker 2: The iPhone 18 Pro is the most minor year-over-year upgrade 184 00:08:36,130 --> 00:08:38,959 Speaker 2: we've seen in a long time. Nobody can find an 185 00:08:39,030 --> 00:08:43,880 Speaker 2: iPhone Duo. No iPhone Air 2. All the major fall products, 186 00:08:44,059 --> 00:08:47,040 Speaker 2: the MacBook Pro with Touch, the Home View, the HomePod Mini, 187 00:08:47,080 --> 00:08:50,359 Speaker 2: the Apple TV, the OLED iPad, none of them launched 188 00:08:50,420 --> 00:08:54,920 Speaker 2: until the holiday quarter. Yet they still beat And they 189 00:08:54,950 --> 00:08:58,770 Speaker 2: beat because of the iPhone 18 Pro. Likely also from 190 00:08:58,830 --> 00:09:01,570 Speaker 2: continued demand for the iPhone 17 Pro Max and all 191 00:09:01,590 --> 00:09:05,449 Speaker 2: the carrier deals you saw earlier in the quarter. So 192 00:09:05,510 --> 00:09:08,030 Speaker 2: this is a phenomenal report for Apple. The big news, 193 00:09:08,110 --> 00:09:10,630 Speaker 2: which I think will be less phenomenal, is the guidance 194 00:09:10,650 --> 00:09:13,530 Speaker 2: for the December quarter. Given the backdrop of everything I explained, 195 00:09:13,670 --> 00:09:15,429 Speaker 2: it all comes down to how the iPhone Duo is 196 00:09:15,470 --> 00:09:20,010 Speaker 2: going to perform. And so far, the iPhone Duo supply 197 00:09:20,230 --> 00:09:24,520 Speaker 2: is very difficult to understand. New pre-orders didn't come, aren't 198 00:09:24,540 --> 00:09:27,160 Speaker 2: launching until the end of January for many buyers. You 199 00:09:27,179 --> 00:09:29,079 Speaker 2: can't get them at retail stores right now unless you're 200 00:09:29,140 --> 00:09:31,989 Speaker 2: an AI bot. So I'll be interested to see the 201 00:09:32,030 --> 00:09:33,929 Speaker 2: commentary there and what the numbers actually turn out to be. 202 00:09:34,290 --> 00:09:37,250 Speaker 2: The other piece here is Greater China and services, both 203 00:09:37,670 --> 00:09:39,800 Speaker 2: either a big fall or a strong deceleration. 204 00:09:40,480 --> 00:09:42,819 Speaker 3: Okay, so yeah, a big miss when it comes to China. 205 00:09:42,840 --> 00:09:44,920 Speaker 3: We'll get to that in just a minute. First, though, 206 00:09:44,940 --> 00:09:46,640 Speaker 3: I want you to help us with the math. When 207 00:09:46,679 --> 00:09:49,540 Speaker 3: we do get that guidance about halfway through the call, 208 00:09:49,580 --> 00:09:51,870 Speaker 3: as you remind everybody on the live blog, Mark, that 209 00:09:51,880 --> 00:09:55,309 Speaker 3: we're going to get, how do we know the share 210 00:09:55,370 --> 00:09:58,050 Speaker 3: of Duo in there based on the number that we get? 211 00:09:58,070 --> 00:10:01,000 Speaker 2: Oh, we have no idea. And they're not going to 212 00:10:01,040 --> 00:10:04,800 Speaker 2: tell us. So it's going to be difficult to discern. 213 00:10:04,960 --> 00:10:07,559 Speaker 3: But a bigger number will... It's a $ 2, 000 phone. So 214 00:10:07,580 --> 00:10:08,280 Speaker 3: a bigger number. 215 00:10:08,300 --> 00:10:11,579 Speaker 2: Yeah, a bigger number will mean that there's quite a 216 00:10:11,640 --> 00:10:15,569 Speaker 2: big uptake for the iPhone Duo. But they don't register revenue, 217 00:10:15,620 --> 00:10:17,770 Speaker 2: or at least they traditionally have not registered revenue until 218 00:10:17,790 --> 00:10:20,710 Speaker 2: the consumer actually receives the device. An order being placed 219 00:10:20,790 --> 00:10:22,620 Speaker 2: doesn't mean we're going to add that to the numbers. 220 00:10:22,890 --> 00:10:24,800 Speaker 2: It has to be the person has received the phone, 221 00:10:24,820 --> 00:10:28,040 Speaker 2: has kept the phone, etc. The good news for Apple 222 00:10:28,100 --> 00:10:30,160 Speaker 2: could be that we're going to see a very strong 223 00:10:30,360 --> 00:10:33,360 Speaker 2: tailwind because of the supply chain shortages and give them 224 00:10:33,540 --> 00:10:37,400 Speaker 2: positive numbers into Q2, Q3, Q4 of next year, given 225 00:10:37,440 --> 00:10:39,200 Speaker 2: how hard this phone is going to be to get 226 00:10:39,260 --> 00:10:40,470 Speaker 2: for quite a while now. 227 00:10:40,830 --> 00:10:44,370 Speaker 1: Will that ultimately hurt them? You know, it's great to 228 00:10:44,390 --> 00:10:46,449 Speaker 1: have pent up demand, right? It makes for a great story, 229 00:10:46,530 --> 00:10:47,190 Speaker 1: great headlines. 230 00:10:47,210 --> 00:10:49,350 Speaker 2: I don't think it'll hurt them. I think what Apple 231 00:10:49,410 --> 00:10:52,380 Speaker 2: is trying to do anyways, especially under Ternus, is create 232 00:10:52,420 --> 00:10:55,740 Speaker 2: more consistent revenue across the year. For a long time, 233 00:10:55,940 --> 00:10:59,140 Speaker 2: Apple has pushed everything into the very back part of 234 00:10:59,200 --> 00:11:03,020 Speaker 2: the year and now spreading things across, whether that was 235 00:11:03,040 --> 00:11:05,640 Speaker 2: the intention or not for the duo, is them hitting 236 00:11:05,700 --> 00:11:06,920 Speaker 2: a goal they've had for quite some time. 237 00:11:07,800 --> 00:11:10,860 Speaker 3: Um, Mark, I, I'm, I'm wondering about the, I mean, 238 00:11:10,880 --> 00:11:13,020 Speaker 3: like a week ago, one of the most read stories 239 00:11:13,059 --> 00:11:15,660 Speaker 3: in the terminal sitting here was the story you were 240 00:11:15,710 --> 00:11:19,610 Speaker 3: writing about, um, the crack screens on the duo. Has 241 00:11:19,650 --> 00:11:22,450 Speaker 3: that issue gone away? Do we expect it to be 242 00:11:22,490 --> 00:11:25,370 Speaker 3: addressed at all? I imagine an analyst will, or two 243 00:11:25,410 --> 00:11:26,230 Speaker 3: will ask about this. 244 00:11:27,429 --> 00:11:30,459 Speaker 2: We've seen a dramatic slowdown in people reporting the cracks. 245 00:11:30,520 --> 00:11:33,719 Speaker 2: The cracks were reported from the first units that were 246 00:11:33,780 --> 00:11:37,820 Speaker 2: sold and There does not appear to be any consistency 247 00:11:37,900 --> 00:11:40,400 Speaker 2: on which units are impacted, whether that's a color, whether 248 00:11:40,440 --> 00:11:42,800 Speaker 2: that's if you bought it online or in the retail store, 249 00:11:43,120 --> 00:11:46,179 Speaker 2: whether it was manufactured in China or India or what 250 00:11:46,200 --> 00:11:48,850 Speaker 2: have you. I'm sure they'll get a question about it, 251 00:11:48,960 --> 00:11:51,080 Speaker 2: but it is completely died down, which tells me this 252 00:11:51,120 --> 00:11:54,349 Speaker 2: was an early batch defect. It was a real issue. 253 00:11:54,640 --> 00:11:57,309 Speaker 2: There were some influencers online trying to gaslight people into 254 00:11:57,350 --> 00:11:59,699 Speaker 2: believing this was not an issue. But the fact of 255 00:11:59,720 --> 00:12:02,520 Speaker 2: the matter is, for a small percentage of iPhone Duo buyers, 256 00:12:02,880 --> 00:12:06,589 Speaker 2: you open the phone the right way and it cracked. 257 00:12:07,670 --> 00:12:10,689 Speaker 2: And that's a real problem. But it clearly was an 258 00:12:10,750 --> 00:12:11,490 Speaker 2: isolated problem. 259 00:12:11,910 --> 00:12:13,449 Speaker 1: Mark, one of the things I jumped out ahead of 260 00:12:13,470 --> 00:12:15,950 Speaker 1: the earnings, as Tim and I were reading through the blog, 261 00:12:16,490 --> 00:12:18,849 Speaker 1: your comments about how this is going to be the 262 00:12:18,890 --> 00:12:22,150 Speaker 1: first for Apple with new CEO John Ternes in charge and, 263 00:12:22,429 --> 00:12:25,170 Speaker 1: you know, what we might hear from him on the call. 264 00:12:25,230 --> 00:12:27,430 Speaker 1: He's a product guy. So I'm just curious what you're 265 00:12:27,460 --> 00:12:28,500 Speaker 1: going to be listening out for. 266 00:12:29,140 --> 00:12:33,650 Speaker 2: Yeah, he gets all this credit for being a product person, 267 00:12:33,710 --> 00:12:34,969 Speaker 2: but at the end of the day, Apple is a 268 00:12:35,030 --> 00:12:38,890 Speaker 2: product company and nothing has changed here. All the initiatives 269 00:12:38,950 --> 00:12:41,890 Speaker 2: that you see introduced over the past several weeks, these 270 00:12:41,929 --> 00:12:43,650 Speaker 2: were all in the works for half a decade under 271 00:12:43,690 --> 00:12:47,540 Speaker 2: Tim Cook. Obviously, Ternus was extremely deep in the thick 272 00:12:47,559 --> 00:12:50,840 Speaker 2: of things, but the reality is that nothing is changing 273 00:12:50,880 --> 00:12:52,800 Speaker 2: a ton at Apple anymore. Because of this, at least 274 00:12:52,820 --> 00:12:54,800 Speaker 2: for now, I have reported, though, he wants the company 275 00:12:54,820 --> 00:12:57,140 Speaker 2: to run faster, wants to run leaner. There have been 276 00:12:57,160 --> 00:12:59,020 Speaker 2: a lot of under the radar layoffs and less under 277 00:12:59,040 --> 00:13:01,689 Speaker 2: the radar layoffs at Apple. There's been cost cutting and 278 00:13:01,710 --> 00:13:04,010 Speaker 2: I expect more cost cutting to happen. And so the 279 00:13:04,030 --> 00:13:06,910 Speaker 2: guidance definitely is going to be the most interesting part here. 280 00:13:07,330 --> 00:13:09,489 Speaker 2: Why are they looking at all these layoffs? Why are 281 00:13:09,510 --> 00:13:11,449 Speaker 2: they looking at the cost cutting? What does that mean 282 00:13:11,490 --> 00:13:13,240 Speaker 2: for revenue and what they're expecting there? 283 00:13:13,500 --> 00:13:16,069 Speaker 3: Hey, Mark, let's go to the AI story here. Apple's 284 00:13:16,130 --> 00:13:20,070 Speaker 3: up roughly 25%. What AI story? Okay, so, well, that's 285 00:13:20,110 --> 00:13:23,750 Speaker 3: the point. So Apple's up roughly 25%. It's best performing 286 00:13:24,110 --> 00:13:27,550 Speaker 3: Mag 7 going into today's print, beating by far Microsoft 287 00:13:27,570 --> 00:13:32,199 Speaker 3: down up 10%. So not only is it beating the 288 00:13:32,580 --> 00:13:35,340 Speaker 3: greater index, but it's like the only one that's beating 289 00:13:35,360 --> 00:13:40,420 Speaker 3: the greater index, right? So... Apple has been punished in 290 00:13:40,460 --> 00:13:43,949 Speaker 3: the past and criticized for not having an AI strategy. 291 00:13:44,000 --> 00:13:46,390 Speaker 3: But what that means is it does have a free 292 00:13:46,410 --> 00:13:50,470 Speaker 3: cash flow position that is enviable if you are spending 293 00:13:50,510 --> 00:13:51,929 Speaker 3: a lot of your cash right now, like some of 294 00:13:51,950 --> 00:13:57,090 Speaker 3: these hyperscalers are. Am I looking at this incorrectly? 295 00:13:58,090 --> 00:14:00,390 Speaker 2: No, I think you're looking at the most optimistic view here. 296 00:14:00,600 --> 00:14:02,800 Speaker 2: But at the same time, we've seen zero evidence from 297 00:14:02,860 --> 00:14:05,420 Speaker 2: Apple that they're going to be able to successfully take 298 00:14:05,460 --> 00:14:09,150 Speaker 2: advantage of that cash holding and trade that in for 299 00:14:09,170 --> 00:14:13,630 Speaker 2: a strong AI strategy. I've been using OpenAI ChatGPT. over 300 00:14:13,670 --> 00:14:17,250 Speaker 2: the weekend. I have completely immersed myself in it. Apple 301 00:14:17,270 --> 00:14:19,780 Speaker 2: has nothing close. It's a game changer. It's literally like 302 00:14:19,820 --> 00:14:21,920 Speaker 2: an all-day assistant that's like a human that you can have. 303 00:14:21,940 --> 00:14:24,240 Speaker 3: This is the agent. This is their answer to Muse? 304 00:14:24,680 --> 00:14:29,920 Speaker 2: This is their agent, yes. Answer to Claude, answer to Muse. 305 00:14:30,320 --> 00:14:33,840 Speaker 2: It's been pretty terrific. And Siri AI is operating nowhere close. 306 00:14:34,920 --> 00:14:38,640 Speaker 1: What about Siri, the Siri AI chatbot? Have you played 307 00:14:38,660 --> 00:14:39,640 Speaker 1: with it? Do you like it? 308 00:14:39,680 --> 00:14:44,840 Speaker 2: Is it, yeah. Siri AI is fantastic for 90% of 309 00:14:44,960 --> 00:14:47,800 Speaker 2: use cases. You ask it questions, it uses that Gemini 310 00:14:47,820 --> 00:14:49,500 Speaker 2: model to get you the answers. You need to get 311 00:14:49,540 --> 00:14:51,450 Speaker 2: something done on your phone, it can get something done 312 00:14:51,490 --> 00:14:53,800 Speaker 2: on your phone. But in terms of replicating a real 313 00:14:53,850 --> 00:14:56,890 Speaker 2: world assistant, it's not that. It's basically what the original 314 00:14:56,950 --> 00:14:59,990 Speaker 2: vision of Siri was 15 years ago, but finally executed correctly. 315 00:15:00,370 --> 00:15:03,450 Speaker 2: That's an amazing thing. It means that the core AI 316 00:15:03,970 --> 00:15:07,070 Speaker 2: product that Apple has finally works and That means they 317 00:15:07,090 --> 00:15:09,510 Speaker 2: have an excellent foundation. Now they have to actually build 318 00:15:09,550 --> 00:15:11,930 Speaker 2: something on top of it. Services. 319 00:15:12,210 --> 00:15:16,550 Speaker 1: This has always been an important revenue generator, and it 320 00:15:16,570 --> 00:15:20,890 Speaker 1: looks like it's slowing. How problematic is that, or what's 321 00:15:20,910 --> 00:15:24,460 Speaker 1: the question to ask of John Ternes and the C-suite 322 00:15:24,600 --> 00:15:25,120 Speaker 1: about that? 323 00:15:25,240 --> 00:15:27,580 Speaker 2: Well, the question is why, and one of the answers 324 00:15:27,640 --> 00:15:30,240 Speaker 2: is because Google searches are down because of AI, and 325 00:15:30,300 --> 00:15:33,140 Speaker 2: a big chunk of the revenue Apple gets from services 326 00:15:33,260 --> 00:15:35,640 Speaker 2: is a revenue share from Google search done in Safari. 327 00:15:36,020 --> 00:15:38,230 Speaker 2: And as people move to the Gemini app, as people 328 00:15:38,280 --> 00:15:40,890 Speaker 2: move towards the ChatGPT app or the Cloud app or 329 00:15:40,910 --> 00:15:43,950 Speaker 2: the Muse app, or even Siri AI to get things 330 00:15:44,010 --> 00:15:45,690 Speaker 2: done that they normally would do in a search engine, 331 00:15:46,030 --> 00:15:48,750 Speaker 2: that services revenue is going to come down. What Apple 332 00:15:48,770 --> 00:15:50,330 Speaker 2: needs to do is figure out a way to make 333 00:15:50,390 --> 00:15:53,490 Speaker 2: up for that revenue loss by monetizing search on its platforms, 334 00:15:53,550 --> 00:15:56,770 Speaker 2: or shall I say AI search on its platforms, because 335 00:15:56,790 --> 00:15:57,470 Speaker 2: they're not doing that. 336 00:15:58,370 --> 00:16:01,070 Speaker 3: We're speaking with Mark Gurman. He's Bloomberg News Managing Editor 337 00:16:01,090 --> 00:16:05,390 Speaker 3: for Global Consumer Tech. We're in the midst of Apple's numbers. 338 00:16:05,790 --> 00:16:08,660 Speaker 3: That call does start in just about 14 minutes. Mark's 339 00:16:08,700 --> 00:16:09,860 Speaker 3: going to go to that in a few minutes. We 340 00:16:09,880 --> 00:16:11,460 Speaker 3: do have a few more minutes with Mark, but to 341 00:16:11,480 --> 00:16:13,060 Speaker 3: catch everybody up, if you are just joining us, the 342 00:16:13,100 --> 00:16:15,350 Speaker 3: company reported revenue gains of 12% to $ 114. 5 billion. That 343 00:16:15,370 --> 00:16:19,920 Speaker 3: was a beat on the top line. China sales, though, 344 00:16:20,000 --> 00:16:24,760 Speaker 3: fell short of analysts' estimates. iPhone revenue climbed 17% to 345 00:16:24,760 --> 00:16:27,980 Speaker 3: $ 57. 6 billion. The shares in the after hours, they're flat 346 00:16:28,040 --> 00:16:31,780 Speaker 3: right now. They fell, they moved higher, and now they're flat. 347 00:16:31,980 --> 00:16:34,560 Speaker 1: Yeah, stock is really flat. So, Mark, you know, we've 348 00:16:34,600 --> 00:16:38,070 Speaker 1: always had high expectations for, like, what's next from Apple. 349 00:16:38,550 --> 00:16:40,390 Speaker 1: Where do they go next from here? 350 00:16:42,050 --> 00:16:43,850 Speaker 2: Well, next year is going to be an extremely strong 351 00:16:43,890 --> 00:16:46,730 Speaker 2: year in terms of AI wearables. So where they're excelling 352 00:16:46,750 --> 00:16:50,250 Speaker 2: is AI hardware. Smart glasses are going to be there. 353 00:16:50,290 --> 00:16:54,190 Speaker 2: The AirPods with cameras, those have been off delayed. We're 354 00:16:54,210 --> 00:16:56,710 Speaker 2: going to see those. The touchscreen MacBook Pro goes on 355 00:16:56,750 --> 00:17:00,390 Speaker 2: sale Friday. I'm excited for that as lack of revolutionary 356 00:17:00,430 --> 00:17:03,010 Speaker 2: as it is. The home view goes on sale in 357 00:17:03,030 --> 00:17:05,230 Speaker 2: a couple of weeks. I'm excited for that. So there's 358 00:17:05,290 --> 00:17:09,000 Speaker 2: a chock full product pipeline here. The big question is 2028, 2029, 359 00:17:09,000 --> 00:17:13,710 Speaker 2: 2030 and beyond. Things like robotics, things like augmented reality glasses. 360 00:17:13,770 --> 00:17:16,630 Speaker 2: Are they going to take another swing? at autonomy? Those 361 00:17:16,650 --> 00:17:18,619 Speaker 2: are the big questions for the company's future and certainly 362 00:17:18,640 --> 00:17:20,760 Speaker 2: things that you will not hear from John Ternus today. 363 00:17:21,000 --> 00:17:21,300 Speaker 2: All right. 364 00:17:21,320 --> 00:17:23,500 Speaker 1: So we're all in on the elections, as you can imagine. 365 00:17:23,740 --> 00:17:27,000 Speaker 1: How does that, you know, Tim Cook has been a master, right, 366 00:17:27,080 --> 00:17:31,940 Speaker 1: in terms of really overseeing things with Washington and. 367 00:17:31,900 --> 00:17:33,260 Speaker 3: Just kind of- With Beijing, too. 368 00:17:33,520 --> 00:17:37,780 Speaker 1: Navigating all of it pretty well, to say the least. 369 00:17:37,840 --> 00:17:41,359 Speaker 1: But how does the midterm outcome, you know, kind of 370 00:17:41,840 --> 00:17:42,689 Speaker 1: impact this company. 371 00:17:42,790 --> 00:17:45,810 Speaker 2: If at all? Yeah, it's a fascinating question. I've been 372 00:17:45,850 --> 00:17:48,270 Speaker 2: asked this the last several weeks. I think there's going 373 00:17:48,330 --> 00:17:51,090 Speaker 2: to be no impact. You know, the big political thing 374 00:17:51,109 --> 00:17:54,450 Speaker 2: when it came to Apple, you know, with the Republicans 375 00:17:54,490 --> 00:17:57,460 Speaker 2: in charge has been tariffs. No matter who wins, I 376 00:17:57,500 --> 00:18:00,480 Speaker 2: don't see that changing. I don't think there's going to 377 00:18:00,520 --> 00:18:03,060 Speaker 2: be anything dramatic or even less than dramatic when it 378 00:18:03,100 --> 00:18:05,980 Speaker 2: comes to whether it's the Democrats or the Republicans in 379 00:18:06,000 --> 00:18:06,939 Speaker 2: the lead after these midterms. 380 00:18:07,510 --> 00:18:10,660 Speaker 1: What's your favorite Apple product right now? Me? 381 00:18:10,680 --> 00:18:12,129 Speaker 2: Oh, I'm using the iPhone Duo. 382 00:18:12,190 --> 00:18:13,170 Speaker 3: I think it's incredible. 383 00:18:13,230 --> 00:18:13,950 Speaker 1: And are you loving it? 384 00:18:13,950 --> 00:18:15,730 Speaker 2: And I feel bad for people who want yes, and 385 00:18:15,750 --> 00:18:17,570 Speaker 2: I feel bad for people who want it and aren't 386 00:18:17,590 --> 00:18:19,030 Speaker 2: able to get their hands on it because it's a 387 00:18:19,070 --> 00:18:23,109 Speaker 2: game-changing experience. And I think you really should give it 388 00:18:23,150 --> 00:18:24,590 Speaker 2: a shot. I mean, I've seen some people buy it 389 00:18:24,630 --> 00:18:26,909 Speaker 2: and return it. But give it the two weeks, and 390 00:18:26,930 --> 00:18:28,530 Speaker 2: I think you'll get used to it. The inner screen 391 00:18:28,710 --> 00:18:32,300 Speaker 2: is simply incredible. It's changed my workflow completely. You can 392 00:18:32,520 --> 00:18:34,660 Speaker 2: use a lot of what you would use a laptop 393 00:18:34,700 --> 00:18:37,119 Speaker 2: or an iPad for on this thing. So I encourage 394 00:18:37,160 --> 00:18:39,740 Speaker 2: anyone who has the means or the desire to give 395 00:18:39,760 --> 00:18:40,060 Speaker 2: it a shot. 396 00:18:40,310 --> 00:18:41,050 Speaker 3: Or the patience. 397 00:18:42,550 --> 00:18:45,510 Speaker 2: Or the patience to wait in line for it. People 398 00:18:45,830 --> 00:18:48,550 Speaker 2: are trying to buy them through the Apple Store app, 399 00:18:49,109 --> 00:18:52,690 Speaker 2: and the AI bots are taking these things very quickly, 400 00:18:52,690 --> 00:18:56,230 Speaker 2: 30 seconds, 60 seconds, 15 seconds, and it's hard for 401 00:18:56,250 --> 00:18:57,290 Speaker 2: consumers to get their hands on it. 402 00:18:57,450 --> 00:18:59,170 Speaker 3: We have to wrap with you in 10 seconds, Mark, 403 00:18:59,230 --> 00:19:02,030 Speaker 3: but when do you think it won't be an issue 404 00:19:02,210 --> 00:19:03,949 Speaker 3: where somebody can just go and get one if they 405 00:19:03,990 --> 00:19:04,310 Speaker 3: want one? 406 00:19:05,410 --> 00:19:06,730 Speaker 2: February, March. Okay. 407 00:19:07,850 --> 00:19:08,710 Speaker 3: Mark your calendar, Carol. 408 00:19:08,920 --> 00:19:10,280 Speaker 1: Well, so just have a little patience. 409 00:19:10,300 --> 00:19:13,000 Speaker 3: Got to update this iPhone 13 Pro that I have. 410 00:19:13,140 --> 00:19:17,770 Speaker 1: Yeah, you do kind of. I would. Mark Gurman, thank you. 411 00:19:17,790 --> 00:19:20,139 Speaker 1: We know it's busy time for you. We really appreciate it. 412 00:19:20,150 --> 00:19:23,670 Speaker 1: Mark Gurman, he's Bloomberg News Managing Editor for Global Consumer Tech, 413 00:19:23,690 --> 00:19:25,430 Speaker 1: joining us out there from the LA Bureau.