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Speaker 1: Welcome to Strictly Business Varieties weekly podcast featuring conversations with

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Speaker 1: industry leaders about the business of media and entertainment. This

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Speaker 1: is Variety Deputy music editor jem Aslog and this week's

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Speaker 1: installment is a conversation with a name that people in

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Speaker 1: the music industry have been hearing for more than thirty years.

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Speaker 1: Kevin Lyles. He was a top executive at def Jam

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Speaker 1: Records and Warner Music. He managed Mariah Carey, D'Angelo and

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Speaker 1: Trey Songs, and he was even a recording artist who

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Speaker 1: had one of his songs covered by Milly Vanilli of

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Speaker 1: all people, on their multi multi platinum debut l But

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Speaker 1: he got his biggest look in January when the company

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Speaker 1: he co founded, three hundred Entertainment, was required by Warner

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Speaker 1: Music Group for a reported four hundred million dollars. That company,

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Speaker 1: which releases music by such hip hop and R and

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Speaker 1: B stars as Megan, the Stallion, Young Thug, and Gunna,

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Speaker 1: is now part of Warner Music Group, and so is Lyles,

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Speaker 1: who not only remains CEO of three hundred, but he's

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Speaker 1: also CEO of Electro Music Group, a free standing label

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Speaker 1: within Warner and As if the deal weren't a big

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Speaker 1: enough flex just days after it was announced one of

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Speaker 1: three hundreds artists gonna beat out the weekend in a

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Speaker 1: photo finish for the number one spot on the Billboard

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Speaker 1: Albums chart. That's a huge look for a company that

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Speaker 1: until a few days earlier was independent. Sweetening the deal

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Speaker 1: even more, Mary J. Blige, who signed with three hundred

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Speaker 1: last year, not only is releasing a new album on

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Speaker 1: Friday called Good Morning Gorgeous, she's appearing with Dr dre Eminem,

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Speaker 1: Kendrick Lamar, and Snoop Dogg at the Super Bowl halftime show,

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Speaker 1: which is the biggest stage, in the biggest audience in

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Speaker 1: the entire world for a musician. So how did Kevin

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Speaker 1: Lyles get here? Good old fashioned hustle really. Originally from Baltimore,

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Speaker 1: he attended Morgan State University on an engineering scholarship from

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Speaker 1: NASA the US NASA, and at the same time was

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Speaker 1: working as an artist with the DJ group Newmark and

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Speaker 1: interning at Deaf Jack Because, he says in the podcast,

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Speaker 1: the experience of having his song covered by a multi

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Speaker 1: platinum artist, even a controversial one like Milli Vanilly, made

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Speaker 1: him realize the potential of the music business, and so

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Speaker 1: did Deaf Jam, which at the time was part of

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Speaker 1: a mini empire including Rush Management which handled run dmc ll,

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Speaker 1: cool J and others, as well as the Fat Farm

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Speaker 1: clothing one. So he focused on Deaf Jam and over

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Speaker 1: the course of the nineties rose from intern to President

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Speaker 1: of The Lady. And while he was there he made

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Speaker 1: some of the strongest connections of his career with three

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Speaker 1: hundred co founder le Or Cohen, with artists like l

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Speaker 1: L and Mary J and maybe most notably with Julie Greenwald,

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Speaker 1: who is now co chairman of Atlantic Records and is

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Speaker 1: now again his colleague a Warner Music. Kevin Lyles has

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Speaker 1: come a long way be as well. Here in the

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Speaker 1: next twenty minutes or so, he feels like he's just

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Speaker 1: getting started. So without further ado, after the break, you'll

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Speaker 1: be hearing from him and me on Strictly Business. And

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Speaker 1: we're back with strictly business. I am gonna start off

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Speaker 1: talking about the big news, which is, you know, the

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Speaker 1: the the big three hundred Warner deal, you know, reportedly

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Speaker 1: four hundred million dollar deal that sees three hundred and

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Speaker 1: you becoming a part of of Warner Music again. Big picture,

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Speaker 1: what does this mean for three hundred. What does this

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Speaker 1: mean for Warner? What does it mean for you? As

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Speaker 1: much as you can say, because I know it's early.

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Speaker 1: Now you know the good thing about it, Uh, Man,

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Speaker 1: you have to think about the process. So first, uh

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Speaker 1: you talk about Warner was in Atlantic was out distributed

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Speaker 1: even though we're independent, we were getting distributed to them

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Speaker 1: because we help build the company back when we went

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Speaker 1: over to know four. Uh really for three hundred, Um,

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Speaker 1: it's really no different other than now. Instead of family

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Speaker 1: business is bigger family business, it's more resources, it's more opportunities,

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Speaker 1: it's more people. Um. Instead of having seventy five people,

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Speaker 1: eighty people, it's down five five thousand people around the

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Speaker 1: world understanding our missioned to be independent but not alone,

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Speaker 1: a missioned to to be independent and have freedom, but

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Speaker 1: haven't be capitalized to do anything that we want to

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Speaker 1: do globally. And then I think for Warner, Uh, it's

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Speaker 1: welcoming of prodical son back home. Uh, it's welcoming a

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Speaker 1: reunion of Julie and I who we grew up fully

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Speaker 1: our whole lives. It's given me the opportunity to work

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Speaker 1: with probably eighty five percent of the people who I knew. Uh,

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Speaker 1: from UH when I left, and most importantly, I think

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Speaker 1: for them uh it's uh. They now have one of

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Speaker 1: the most cultural relevant um internet born streaming born labels

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Speaker 1: UH under their wing and I planned UH. In their words,

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Speaker 1: they want to they want me to effect they want

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Speaker 1: a music group without independent uh mindset virus UH and

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Speaker 1: actually do a partner with them around the world and

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Speaker 1: do great things. So I think it's a win win

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Speaker 1: for everybody. UM. I told my staff that, UM, I've

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Speaker 1: taught you guys everything about independence. Taught you how to

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Speaker 1: rob people, to pay pall to uh pressure teeth one

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Speaker 1: time a day and not use a lot of two phases.

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Speaker 1: We don't have enough, I taught them, right, I have

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Speaker 1: all the snacks in the world, but we have some

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Speaker 1: good snacks. UM. So I told them everything about independence.

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Speaker 1: Now I want to teach them about the entrepreneurs. Three

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Speaker 1: hundred isn't changing that much. But you are now chair

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Speaker 1: and CEO of Electra, which is look at that smile,

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Speaker 1: which is a bit you know, which is basically a

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Speaker 1: free standing major label. So are you going to run

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Speaker 1: You're running two separate businesses essentially, right, It's it's it's

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Speaker 1: one business for two separate brands, one business, your three hundred,

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Speaker 1: UH have it's brand, and I'll make some more announcements

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Speaker 1: about leadership there, and then Electra, Mike Easterland and Grating

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Speaker 1: the doll people I've worked with before. Mike we having relationship,

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Speaker 1: he was at me at all and deft gam with

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Speaker 1: and then a bunch of the people there were Atlantic

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Speaker 1: and former WARN employees that I worked with before. So

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Speaker 1: where some people feel like it's a new thing, I

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Speaker 1: just feel like, Uh, it's as a family union and

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Speaker 1: we're gonna define by jamas of music, defined by personnel,

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Speaker 1: how we're gonna go out and provide the best independent

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Speaker 1: mindset service amongst lecture and its labels and alongst three

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Speaker 1: hundred and its labs. It still feels like it's a

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Speaker 1: good time to ask because this is a strictly business podcast. Uh,

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Speaker 1: if you have any advice about multitasking for Jim, you

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Speaker 1: know what COVID has told us to do is to you,

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Speaker 1: in order to get through this, you have to multitask.

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Speaker 1: And I really realize that even more because I got

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Speaker 1: to spend more time with my family. I got to

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Speaker 1: see uh do more PTA meetings, more homework, zooms, more opportunity,

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Speaker 1: and so I became a better multi task at home.

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Speaker 1: But when you talk about being in indextious in an

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Speaker 1: industry that's evolving every day, uh, you're even gonna evolve

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Speaker 1: or you're gonna die or you become a stink. And

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Speaker 1: one of the things that I've been provided my whole

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Speaker 1: life from theft FAM. You wanna an now is that

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Speaker 1: flexibility and opportunity to evolve. So I would say, Uh,

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Speaker 1: don't put yourself in a situation that you feel that

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Speaker 1: your tool box is full of tools. You know, at

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Speaker 1: fifty three, I still want to learn, I want to listen,

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Speaker 1: I want to leave, and I want to do good

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Speaker 1: in the world. And these are and I started listening

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Speaker 1: to none because as soon as I say, I don't

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Speaker 1: even know it, no nothing, I have to step down

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Speaker 1: because I'm learning every day. Um, it would seem that

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Speaker 1: managing as many artists as you did, as many demanding

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Speaker 1: artists as you did at one time, that would have

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Speaker 1: helped with the multitasking a lot, because there could be

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Speaker 1: things popping with three or four of them all at once, right,

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Speaker 1: How how did you manage that? Did you just like

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Speaker 1: sort of knock them down in order of level of crisis,

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Speaker 1: you know, Jim when when you think about it, Uh,

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Speaker 1: let's go back to deaf jam at def jam I

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Speaker 1: had a Rockefella, murdering, rough Riders, deaf to himself, fat

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Speaker 1: farm baby, fat death, humpy damn. Definitely. I mean, you've

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Speaker 1: got a list of things. So multitasking is in my DNA. Multitasking, uh,

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Speaker 1: and private prioritizing is in my DNA. Just days after

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Speaker 1: the Warner deal is announced, Gonna not only has a

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Speaker 1: number one album, he beat out the Weekend Okay, no

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Speaker 1: disk to the Weekend because it was a very close match,

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Speaker 1: very whatever the week Yes, but that's huge, especially for

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Speaker 1: a company that was until just days before independent. And

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Speaker 1: you know, did you guys do anything special to set

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Speaker 1: up this record because it was really a very even race?

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Speaker 1: Am I remembering right that they were both both albums

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Speaker 1: were announced that week and then they were just off. Yeah,

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Speaker 1: I think. I think. One of the things you do

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Speaker 1: have to remember we dropped Gunnas single in September. One

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Speaker 1: of the things you have to remember. We were thinking

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Speaker 1: that we would have all the content and all the

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Speaker 1: pieces in play by a certain time. We were thinking that, uh,

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Speaker 1: we call audibles throughout the movement and we were thinking that, hey,

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Speaker 1: we'll drop some album uh, and then we didn't have

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Speaker 1: everything that we wanted, and we said, well, let's push

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Speaker 1: it to next year, but let's come in in uh

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Speaker 1: late February March uh. And then you know, a Gunna

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Speaker 1: and I spoke and and every wonderful management team of

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Speaker 1: that and said, hey, why don't why don't we start

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Speaker 1: the New York Why why don't why don't we uh

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Speaker 1: show people who we are what we are while we

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Speaker 1: are And we weren't. We didn't know who else would

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Speaker 1: be on that date or anything like this. We just

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Speaker 1: felt like what what what? What a way to start

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Speaker 1: off to New year? And I spoke to Gunna and

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Speaker 1: I said, yo, um, this means because everybody's going on holiday.

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Speaker 1: We made this decision when everybody was done, and you

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Speaker 1: know what I mean, So there's nobody to talk to

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Speaker 1: with dsp s, there nobody to talk to a radio

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Speaker 1: and if nobody to talk to you. So you know,

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Speaker 1: for us the staff work, I didntly uh through it

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Speaker 1: um war a music group again make sure that we

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Speaker 1: could do what we wanted to do and everybody was set.

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Speaker 1: But this is what could have been done without Gonna

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Speaker 1: and his his flexibility and opportunity to call audible um

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Speaker 1: and and make it happen. So I tell people I

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Speaker 1: never thought um uh. It wasn't about kicking off the year.

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Speaker 1: To me, it was about what's the best time to

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Speaker 1: have his album come to his fans. And fortunately for us,

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Speaker 1: it was January uh six and seventh, meeen and and

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Speaker 1: it happened in the rest of system. Want to shift

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Speaker 1: gears and talk about your career and your background and

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Speaker 1: going all the way back. Born in Baltimore, you went

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Speaker 1: to Morgan State on a NASA scholarship. I don't think

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Speaker 1: I knew that. A lot of people don't know. I

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Speaker 1: joke around when I got out of high school. I

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Speaker 1: was so afraid of life because it was the first

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Speaker 1: time that I said, oh I got I get to

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Speaker 1: make my own schedule. It wasn't a gentleman nine o'clock

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Speaker 1: or scientists this day. You had to make your own schedule.

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Speaker 1: And so I didn't know what that meant. And I

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Speaker 1: also didn't know what was in the necessity of other

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Speaker 1: than quote unquote people. UM raised in kids to actually

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Speaker 1: be employees, but I always to be an entrepreneur. So

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Speaker 1: I wanted to figure out what was the best way.

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Speaker 1: And my goddess said, Kevin, what you want to do?

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Speaker 1: I said, I want to make a lot of money.

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Speaker 1: I want to go change the world. I said, you

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Speaker 1: can't do that being normal, you know, I mean, I said,

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Speaker 1: I said, Well, what's the biggest opportunity for me? They

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Speaker 1: said engineering? And I had the credentials to be an engineer,

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Speaker 1: great in math, great in theory. Knew exactly, UM had

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Speaker 1: an excitement around electrical engineering, and that's all I had

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Speaker 1: a scholarship for me. And so I graduated on that

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Speaker 1: June fourteen, and I was in school June twenty six

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Speaker 1: to start, uh, the engineering program. You were already on

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Speaker 1: that kind of schedule. Were you doing music at the

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Speaker 1: same time. Yeah, I was actually own my own record company.

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Speaker 1: I was in a group called New Marks, and you know,

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Speaker 1: after the whole million MILLI thing, UM, we were still

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Speaker 1: doing music, but it was more so a hobby. And

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Speaker 1: at that particular time, because I started attorney in the

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Speaker 1: Deft Jaim also, so these are all the things that

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Speaker 1: UH came into fruition that that helped make me prepared

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Speaker 1: for the opportunities that would come to me. Lady in life.

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Speaker 1: It's funny because I mean, I'm looking at this and

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Speaker 1: I sort of looked at it as a linear path.

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Speaker 1: It was just like, well, wait, he was an artist

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Speaker 1: and then he went to earn intern and deft Jam.

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Speaker 1: But all this stuff is happening at the same time, right, Yeah,

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Speaker 1: all of it was happening at the same time. I

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Speaker 1: remember I was interning uh AT, I was interning at

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Speaker 1: def JAM, I was in school. I was on tour

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Speaker 1: with Rob Bas and the verg and Open It Up

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Speaker 1: for l O cou J and Salt and Pepper and

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Speaker 1: RUNNYMC and Will Smith, the Fresh Prince and all these things.

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Speaker 1: And I remember getting the call. And I was working

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Speaker 1: as a manager at World CONNECTRAS Travel, which was a

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Speaker 1: travel agency, uh for condominiums, and I was assistant manager

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Speaker 1: at like nineteen or something like this. I've got a

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Speaker 1: hold of us and um it taught me so many things.

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Speaker 1: And I got a call and that internship turned into

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Speaker 1: a job opportunity. And it was all in preparation. And

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Speaker 1: a lot of people don't look at their life like

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Speaker 1: the next moment is in preparation for the next moment.

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Speaker 1: So I go from uh, I have an artist first

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Speaker 1: mentality GYM because I was an artist person. I have

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Speaker 1: a UH engineer mentality because I've engineered my way through

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Speaker 1: life being a kid coming out of Baltimore, being able

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Speaker 1: to engineer end up UH at death year. UH had

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Speaker 1: the opportunity to go from intern to president because the

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Speaker 1: people who were my bosses at that time, Leon Russell,

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Speaker 1: We're not afraid of somebody coming in because they were

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Speaker 1: listening to learn. Were you in high school or something?

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Speaker 1: When Millie Vanilla covered your song? Yeah, I was trying

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Speaker 1: to remember. I think I was the senior, okay or junior.

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Speaker 1: I did my very when I was probably a junior

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Speaker 1: or a sophomore. Uh. I probably wrote it. Then it

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Speaker 1: came out made six, which was I was a senior,

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Speaker 1: and then they remade it in eight. Now did that

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Speaker 1: just happen or did the publisher pitch the song or something?

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Speaker 1: Do you know how it happened. I didn't know what

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Speaker 1: publishing was back when. I didn't know UH Royalty Squaring.

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Speaker 1: Back then. All I knew is I was a big

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Speaker 1: deal in the minute Land as an artist, and somebody

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Speaker 1: wanted me to make an album, and I said, I'll

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Speaker 1: do the album for ten thousand dollars and oh shit,

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Speaker 1: I wrote a record that sold a hundred thousand copies

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Speaker 1: for me, but so eight two million copies a million

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Speaker 1: to million. So it was at that point in time

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Speaker 1: I said, nah, I don't want to be in the

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Speaker 1: music business. I want to be in the business of music.

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Speaker 1: So I went to figure it out. Was that a

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Speaker 1: big Did that make you a lot of money in

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Speaker 1: a short period of time? And then I assume it

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Speaker 1: fell right off after their Grammy Debacco. Right to this day,

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Speaker 1: thirty years later, I still get checks in it. So

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Speaker 1: so you you know, I can't when you sew e

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Speaker 1: t miny copies and when a song and you're you're celebrating, UM,

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Speaker 1: one thing you can't take away from it. It It was

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Speaker 1: a great song. There were many things that that happened

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Speaker 1: around it. UM, very very tragic story, uh, but also

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Speaker 1: a trumph store a triumphant story, because I don't think

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Speaker 1: if that happened to me, Um, I will be sitting

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Speaker 1: here talking to you today because it really changed my

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Speaker 1: mindset and what benine the business and music, how quickly

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Speaker 1: it can all change. How listen, how one day you

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Speaker 1: could think one thing and the next thing, or somebody's

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Speaker 1: like MTV performing your song. Um, so you must have

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Speaker 1: been the wealthiest intern of Death Jam. I'm not. I'm

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Speaker 1: not gonna say I was the wealthiest intern at Death Game.

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Speaker 1: But money, money wasn't a problem. That's okay. Money ain't

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Speaker 1: the thing is. Someone once said, Quill be back with

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Speaker 1: strictly business. And we're back with strictly business. Let's talk

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Speaker 1: about your years managing because a lot of the the

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Speaker 1: artists you manage are now what you would call easy artists,

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Speaker 1: necessarily Mariah Carey, d' angelo. You know, not exactly a

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Speaker 1: day at the beach managing those people. What did you

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Speaker 1: learn from managing them? And what was what was it

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Speaker 1: like managing Mariah Carey? How many years was it? I

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Speaker 1: think that was the only three years. I don't know

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Speaker 1: how long it really was, but it was. It was

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Speaker 1: the Angelo and Mariah. They were friends calling a friend.

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Speaker 1: They were friends, Uh that knew I'd got into the

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Speaker 1: business and they were at certain points and they wanted

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Speaker 1: a different insight. Uh. They wanted um uh, not someone

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Speaker 1: to get a commission, but someone who cared. They wanted

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Speaker 1: someone who understood their where they were in their life

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Speaker 1: and someone that was experienced enough to navigate the things

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Speaker 1: that were going on. And so I in the by

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Speaker 1: the way, I know the title was manager, uh, but uh,

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Speaker 1: I really never felt like I managed them. I felt

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Speaker 1: like I advised them. I felt like they were a

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Speaker 1: greatness and they still a greatness and some of the

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Speaker 1: National trustice UH that that we will hope to preserve

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Speaker 1: as we continue to do to grow. But it was

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Speaker 1: berg remarkable because one day, uh, you're talking about touring,

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Speaker 1: the next day you're talking about scoring movies. The next

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Speaker 1: day you're talking about the um the Christmas song called

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Speaker 1: Christmas Songs, and the next thing you're talking about doing

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Speaker 1: a residency. And then oh, you're talking about well, you know,

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Speaker 1: I think that um um where after fifteen years we're

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Speaker 1: ready to put out a new album. So it's a

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Speaker 1: mixed match of everything. And again still at that point

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Speaker 1: in time, UH, they might have thought that I was

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Speaker 1: helping them, but they were really helping me understand UM

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Speaker 1: from iconic level, what was the value proposition, uh CEO

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Speaker 1: needed to bring it to them. And then my younger

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Speaker 1: artists at that whether it was Trey or Big Sean

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Speaker 1: or uh Nellie or any of those guys that came up.

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Speaker 1: Jeezy figure on the list of of of artists. It

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Speaker 1: was just the opportunity to be big brother, Uh, to

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Speaker 1: be UM in their life like maybe their their parents,

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Speaker 1: their dad wasn't in their life. Uh. And so it

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Speaker 1: really was a great opportunity for me. And that's why

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Speaker 1: I always adopted that it was family business. So um

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Speaker 1: and then you have to think, Um, I still managed today.

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Speaker 1: The things that I did is as a manager of

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Speaker 1: the things that there is as an artist, or the

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Speaker 1: things that I do as the CEO. UM. This is

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Speaker 1: why I think people are attracted to our company because

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Speaker 1: I didn't raise people to be record company people. I

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Speaker 1: read raised him to be human beings that offered the

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Speaker 1: value proposition every day they showed up the work. Well,

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Speaker 1: I want to ask you more about managing three hundred

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Speaker 1: in just a minute, but I do have to ask you,

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Speaker 1: how did you get D'Angelo to give up that album? Okay,

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Speaker 1: two or three years earlier, Quest Love had said it's

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Speaker 1: nine percent done, and two or three more years went

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Speaker 1: by while he continued to finesse it. How did you

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Speaker 1: convince him that it was done and he should let

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Speaker 1: it out. It was a miracle. Uh, But listen, it's

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Speaker 1: still a miracle today because we still don't know how

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Speaker 1: it happened, but but we know what what happened was. Um,

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Speaker 1: if it was up to him, the album would never

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Speaker 1: be ready because he's a he's his mindset and the

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Speaker 1: way he looks at it, Um, this is his at

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Speaker 1: this point of his at that point in his life.

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Speaker 1: It was a culmination of things and it was his story.

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Speaker 1: He doesn't he doesn't make music for everybody. It makes

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Speaker 1: it for a way is in his life. And so uh,

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Speaker 1: there were a lot of things that he was going

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Speaker 1: through and every time he thought he was done, something

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Speaker 1: else would happen that inspired something else to happen. Or

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Speaker 1: sound he would he would actually hear a hole to

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Speaker 1: her whole song down because he heard a new sound

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Speaker 1: or something else that uh, a new vocal arrangement that

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Speaker 1: that came to him overnight. You know, do prayer and

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Speaker 1: if you think about what was you know what was

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Speaker 1: happening around the world, and he called it the Black Messiah,

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Speaker 1: and how uh it was really before his time because uh,

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Speaker 1: these profits that have come up, uh and the things

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Speaker 1: that have happened in uh for social justice and you know,

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Speaker 1: these are things the angel were talking about when we

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Speaker 1: dropped the Black messiahy so it was the precursor to

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Speaker 1: what was happening. So I think it was just a

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Speaker 1: perfect storm and the perfect opportunity for us to see

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Speaker 1: what the world was going to be the lens of

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Speaker 1: the angel. We spoke, um pretty early on in the pandemic,

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Speaker 1: and you had done a lot of things to look

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Speaker 1: out for your staff. You know, there was the free

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Speaker 1: mental health care and a lot of other things. Can

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Speaker 1: you talk about that and the kind of philosophy behind it,

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Speaker 1: Because you know, you said all that about artists, it

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Speaker 1: almost sounds like you could be talking about your company

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Speaker 1: as well. Um. You know, I believe we all are

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Speaker 1: in our own way. We all are one of ones.

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Speaker 1: We all have different things, the prints we all especially.

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Speaker 1: And one of the biggest problems that I had with

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Speaker 1: the industry, uh when I left, was that we started

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Speaker 1: to uh um treat everything to say, you know, and

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Speaker 1: it became a more commodity business and oh you can

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Speaker 1: put this kind of artist out or get another one

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Speaker 1: like this and put this up. And um, I never

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Speaker 1: wanted people to be numbers. I never wanted artists to

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Speaker 1: be numbers. I never wanted to operate out of a commission,

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Speaker 1: and I wanted to humanize the business. I got back

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Speaker 1: into recorded music side to humanize the business. I thought

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Speaker 1: about the father or the mother, or the son or

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Speaker 1: the daughter, and I took it personal with the decisions

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Speaker 1: that I made to be the first office to close

401
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Speaker 1: UH in New York because of the pandemic. My staff

402
00:23:16,359 --> 00:23:19,840
Speaker 1: thought I was crazy to do it, and I've taken

403
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Speaker 1: this steps to be probably one of the last people

404
00:23:22,160 --> 00:23:26,439
Speaker 1: to go back in because on my watch, I didn't

405
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Speaker 1: want to have to go to somebody's house, UH, somebody's

406
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Speaker 1: funeral or UH or tell somebody's parents that because I

407
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Speaker 1: had to get on the subway to come to work.

408
00:23:39,760 --> 00:23:42,360
Speaker 1: The blah blah blah got In fact, I didn't want

409
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Speaker 1: to do that. So I chose UH to treat them

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Speaker 1: like I want to treat myself. And I had got

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Speaker 1: two young daughters that lived with me and they have

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Speaker 1: to be in school. So I I by the way,

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Speaker 1: I have thought about myself. It's a father and what

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Speaker 1: it meant to my my family, and I can't take

415
00:23:57,920 --> 00:24:01,000
Speaker 1: back um um the thought of that, you know, meant

416
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Speaker 1: what mental health UH issues people were having and we

417
00:24:04,400 --> 00:24:08,200
Speaker 1: haven't seen the worst of it. Yeah, because post pandemic.

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Speaker 1: We don't know what it is. It's too early. Talk

419
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Speaker 1: quick about the Mary J. Blige deal. How did you

420
00:24:13,320 --> 00:24:15,840
Speaker 1: come together? Did you work with her a death champ?

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Speaker 1: She was at Universal, but I'm not sure where she

422
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Speaker 1: was at the time because she was she was at

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Speaker 1: univer But I go back to Mary Uh, from when

424
00:24:23,640 --> 00:24:28,160
Speaker 1: she was on Uptown again, I'm three decades in the vidiness.

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Speaker 1: I go back to Mary and Uh. We did a

426
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Speaker 1: very special record back in the day called you All

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Speaker 1: I Need with her and Met the Man. Met the

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Speaker 1: Man was signed to death dam and Mary was designed

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Speaker 1: to a bad boy up the Uptown and whatever it

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Speaker 1: was at that particular time. But Mary and our friends

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00:24:42,760 --> 00:24:46,080
Speaker 1: Mary and Uh, this is not her signing too a label.

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00:24:46,119 --> 00:24:49,600
Speaker 1: Mary has her own labor, Mrs me empowering a young

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Speaker 1: woman to have the opportunity to finally express her thoughts

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00:24:53,640 --> 00:24:55,720
Speaker 1: and her way, not to do whatever people wanted to do,

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00:24:55,920 --> 00:24:59,160
Speaker 1: but to do her things. So my label with her

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00:24:59,760 --> 00:25:04,120
Speaker 1: uh and opportunity with her is um more so UM.

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00:25:04,359 --> 00:25:07,119
Speaker 1: I would say, if you had the opportunity to and cloud,

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00:25:07,160 --> 00:25:09,880
Speaker 1: that's best, whether it was Very Man Alone or the Franklin.

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00:25:10,000 --> 00:25:12,679
Speaker 1: If you know you might not assign them, but to

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00:25:12,720 --> 00:25:15,600
Speaker 1: have the opportunity to work with a one of none.

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00:25:16,280 --> 00:25:18,520
Speaker 1: Mary's are one of none. There's that there never be

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00:25:18,560 --> 00:25:21,320
Speaker 1: another marrying the horn. So to have friends, to be

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00:25:21,359 --> 00:25:24,040
Speaker 1: able to come together, uh, to yell at each other

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00:25:24,200 --> 00:25:27,639
Speaker 1: and say hey, let's put something out. And then God

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00:25:27,840 --> 00:25:32,000
Speaker 1: reminds her of who what she really meant to do.

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00:25:32,119 --> 00:25:34,639
Speaker 1: She she's telling you, I've been through the hell that

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00:25:34,720 --> 00:25:37,400
Speaker 1: you've been through. Wake up every day and tell yourself

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00:25:37,440 --> 00:25:40,639
Speaker 1: good morning, gorgeous. To look in the mirror and say

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00:25:40,760 --> 00:25:43,879
Speaker 1: good morning, gorgeous. What is that saying to that? That's

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00:25:43,720 --> 00:25:46,840
Speaker 1: a that's it's gonna be something that changes people's lives.

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00:25:47,119 --> 00:25:49,320
Speaker 1: Those of us will been shut down and shut in

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00:25:49,400 --> 00:25:52,200
Speaker 1: and shut out and told that we're we're too fat

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00:25:52,960 --> 00:25:57,280
Speaker 1: or too ugly. You know, good morning gorgeous. So to

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Speaker 1: that's my next campaign. That's the next that's next, the

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00:26:01,880 --> 00:26:04,240
Speaker 1: next bout route about the thing that I want to

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00:26:04,280 --> 00:26:07,399
Speaker 1: push that we all should be looking in the mirror

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00:26:07,440 --> 00:26:10,000
Speaker 1: and saying good more to guers and fathers should be

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00:26:10,040 --> 00:26:12,919
Speaker 1: sading good morning, going to send their doors. How about this,

459
00:26:12,960 --> 00:26:15,000
Speaker 1: wake up and tell your wife good morning, gorgeous. So

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00:26:15,080 --> 00:26:17,640
Speaker 1: this is a moment of time and then they say,

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00:26:17,680 --> 00:26:19,960
Speaker 1: oh shit, you know we're gonna perform have a poem

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00:26:20,000 --> 00:26:21,600
Speaker 1: half time at the Super Bowl. I can't make this

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00:26:21,600 --> 00:26:25,879
Speaker 1: ship up chi, you know, right place, right time. But

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Speaker 1: working with friends and and and who am I um

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Speaker 1: to not provide opportunities for some of the greatest icons

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Speaker 1: in the world. I got more announcement. You've been listening

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00:26:42,359 --> 00:26:46,440
Speaker 1: to Strictly Business Varieties, weekly podcasts featuring conversations with industry

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00:26:46,520 --> 00:26:50,080
Speaker 1: leaders about the business of media and entertainment. Thanks for listening.