1 00:00:11,440 --> 00:00:14,040 Speaker 1: Welcome back to another episode of Cutting the Distance. Today, 2 00:00:14,080 --> 00:00:17,120 Speaker 1: we are at Loophold did a little factory tour. We're 3 00:00:17,160 --> 00:00:19,560 Speaker 1: here with Bruce the CEO of Loophold, Tim Lester, the 4 00:00:19,640 --> 00:00:22,440 Speaker 1: VP of product in Marketing, my good buddy Dirk Durham, 5 00:00:23,000 --> 00:00:26,439 Speaker 1: and we're gonna talk about some new product launches, what's 6 00:00:26,480 --> 00:00:28,400 Speaker 1: in the future for Loophold, kind of what your guys' 7 00:00:28,520 --> 00:00:31,280 Speaker 1: focus is, and some stuff for everybody to get excited 8 00:00:31,280 --> 00:00:34,320 Speaker 1: about to hit the market. So, yeah, I got to 9 00:00:34,400 --> 00:00:38,280 Speaker 1: hunt with Bruce this year, a little trip to Utah. 10 00:00:38,400 --> 00:00:40,479 Speaker 1: Good buddy, Luke Combs and Bruce and we had a 11 00:00:40,479 --> 00:00:44,760 Speaker 1: great time. Everybody killed killed good bowls. And yeah, did 12 00:00:44,760 --> 00:00:46,000 Speaker 1: you get to use any of the new stuff on 13 00:00:46,000 --> 00:00:47,640 Speaker 1: that hunt? Were you testing it before I had it? 14 00:00:47,960 --> 00:00:51,640 Speaker 2: I had a version of the b X six, So 15 00:00:51,960 --> 00:00:54,920 Speaker 2: it's it's incredible, And you know you gotta first of all, 16 00:00:55,160 --> 00:00:56,680 Speaker 2: before we start, I just want to say thanks for 17 00:00:56,680 --> 00:00:59,320 Speaker 2: your partnership and what you guys have done, because you know, 18 00:00:59,400 --> 00:01:01,520 Speaker 2: it's been a long term and it's been a great 19 00:01:01,520 --> 00:01:04,240 Speaker 2: partnership and watched you really build the company and all 20 00:01:04,240 --> 00:01:06,200 Speaker 2: the things that you've done. So congrats on that. 21 00:01:06,440 --> 00:01:09,360 Speaker 1: Yeah, And likewise, like thanks for believing in us and 22 00:01:09,600 --> 00:01:11,520 Speaker 1: allowing us a chance to help you guys out. So 23 00:01:11,560 --> 00:01:13,600 Speaker 1: it's been it's been awesome. And it's like, you know, 24 00:01:13,760 --> 00:01:17,160 Speaker 1: in my backyard, close to home and really enjoyed everything 25 00:01:17,160 --> 00:01:20,679 Speaker 1: we used. And a little backstory like growing up, you know, 26 00:01:20,840 --> 00:01:22,759 Speaker 1: like I'm not gonna lie, there were some other scopes 27 00:01:22,800 --> 00:01:25,040 Speaker 1: on the cheap rifles, but when you know, Grandpa and 28 00:01:25,160 --> 00:01:27,480 Speaker 1: Dad all got loopholds on them back in the day, 29 00:01:27,840 --> 00:01:29,480 Speaker 1: and it was like that right of pass. It's like, 30 00:01:29,520 --> 00:01:31,560 Speaker 1: once you're good enough hunter, you'll buy your own VX, 31 00:01:31,600 --> 00:01:34,280 Speaker 1: you know, the old school VX twos and threes and 32 00:01:34,319 --> 00:01:36,119 Speaker 1: so like to be able to work with you guys 33 00:01:36,160 --> 00:01:38,399 Speaker 1: like not to kick it too far back, is like, wow, 34 00:01:38,440 --> 00:01:40,160 Speaker 1: we're here and get a chance to work with you 35 00:01:40,160 --> 00:01:41,760 Speaker 1: guys in the industry, and it's been awesome. 36 00:01:41,840 --> 00:01:42,560 Speaker 2: Yeah, well it's been. 37 00:01:42,600 --> 00:01:43,440 Speaker 3: It's been the same for us. 38 00:01:43,440 --> 00:01:46,119 Speaker 2: It's cool when you get you know, I talk about 39 00:01:46,120 --> 00:01:49,240 Speaker 2: our pro team a lot that we just have we 40 00:01:49,280 --> 00:01:51,160 Speaker 2: don't you know, it's not like we recruit or anything. 41 00:01:51,200 --> 00:01:52,680 Speaker 2: It's just we end up with people that are kind 42 00:01:52,680 --> 00:01:54,440 Speaker 2: of like us. You know, we're all kind of like 43 00:01:54,480 --> 00:01:56,920 Speaker 2: minded and passionate about the outdoors and the stuff we 44 00:01:56,920 --> 00:01:59,040 Speaker 2: do and it just works out and this is one 45 00:01:59,080 --> 00:01:59,880 Speaker 2: of the best partnerships. 46 00:02:00,200 --> 00:02:03,200 Speaker 1: Yeah. But so yeah, that that utahunt was great. Luke 47 00:02:03,240 --> 00:02:04,880 Speaker 1: got his first bowl ever and I think all three 48 00:02:04,880 --> 00:02:06,920 Speaker 1: of us ended up killing very quality bowls and it 49 00:02:06,960 --> 00:02:08,560 Speaker 1: was just it was a good a good week together 50 00:02:08,680 --> 00:02:11,480 Speaker 1: and uh and had a blast. And then Tim it 51 00:02:11,480 --> 00:02:14,920 Speaker 1: sounds like he's the luckiest tag drawer in the in 52 00:02:14,960 --> 00:02:16,160 Speaker 1: the company. 53 00:02:16,320 --> 00:02:18,280 Speaker 3: I've been on a good streak. I think I've used 54 00:02:18,320 --> 00:02:21,320 Speaker 3: up the entire lifetime before before three years ago and 55 00:02:21,440 --> 00:02:22,400 Speaker 3: from here going forward. 56 00:02:22,480 --> 00:02:23,840 Speaker 1: He knows why everyone's pissed at it. 57 00:02:24,360 --> 00:02:26,799 Speaker 3: He drank draw again. That's incredible. 58 00:02:27,000 --> 00:02:29,440 Speaker 1: Yeah, big orange sheep tags, ELK tags. 59 00:02:29,520 --> 00:02:31,320 Speaker 2: Yeah, the think about Tim when he draws, he actually 60 00:02:31,320 --> 00:02:33,000 Speaker 2: makes it happen too, So that's the good thing. 61 00:02:34,800 --> 00:02:36,840 Speaker 1: Yeah. So we've already kind of touched on that b 62 00:02:37,040 --> 00:02:39,120 Speaker 1: X six. Let's uh, let's get right into it, Like, 63 00:02:39,440 --> 00:02:41,080 Speaker 1: what's the why on the b X six. You know, 64 00:02:41,080 --> 00:02:43,400 Speaker 1: how long has it been in development? What kicked off 65 00:02:43,440 --> 00:02:46,239 Speaker 1: the idea? I know, I hunted what was it twenty nineteen, Dirk. 66 00:02:46,280 --> 00:02:49,200 Speaker 1: We hunted with Michael when he was testing the optical 67 00:02:49,600 --> 00:02:51,400 Speaker 1: side of what I think ended up being the b 68 00:02:51,560 --> 00:02:53,680 Speaker 1: X six. So it's been in development for a long time. 69 00:02:53,680 --> 00:02:55,760 Speaker 1: But give us a little history of that b XX development. 70 00:02:55,800 --> 00:02:58,200 Speaker 1: What's the why why it needed to be in that 71 00:02:58,240 --> 00:02:59,280 Speaker 1: loophole product line. 72 00:03:00,240 --> 00:03:05,040 Speaker 3: Yeah, so, I mean the why is we needed hands 73 00:03:05,040 --> 00:03:08,080 Speaker 3: down the best range finding binocultar on the market period. 74 00:03:08,160 --> 00:03:11,240 Speaker 3: And really, what you're trying to do there is accomplish 75 00:03:11,520 --> 00:03:15,600 Speaker 3: a binocultar your primary glassing optic that is unaffected by 76 00:03:15,639 --> 00:03:18,200 Speaker 3: having that rangefinder in it, and that's really hard to do, 77 00:03:18,360 --> 00:03:20,240 Speaker 3: and so we weren't going to release it until we 78 00:03:20,360 --> 00:03:22,760 Speaker 3: got that right and nailed it and got it perfect 79 00:03:23,520 --> 00:03:27,800 Speaker 3: and candidly, the display technology wasn't there so you know, 80 00:03:27,840 --> 00:03:30,960 Speaker 3: until recently, so you would have some degradation on those 81 00:03:30,960 --> 00:03:33,120 Speaker 3: optics and you're trying to reflect an image back to 82 00:03:33,160 --> 00:03:35,640 Speaker 3: your eye and that creates a color shift. And if 83 00:03:35,680 --> 00:03:37,840 Speaker 3: you're going to sit there in glass all day, and 84 00:03:37,880 --> 00:03:40,800 Speaker 3: for this to be a professional quality piece of gear, 85 00:03:41,280 --> 00:03:42,720 Speaker 3: you need to be able to glass all day, ten 86 00:03:42,720 --> 00:03:45,640 Speaker 3: to fourteen hours a day. And so that's the why. 87 00:03:45,840 --> 00:03:47,920 Speaker 3: The why is there are users that need that that 88 00:03:48,040 --> 00:03:50,000 Speaker 3: have that use case they're going to sit in glass 89 00:03:50,040 --> 00:03:52,400 Speaker 3: all day on the hunting side. On the shooting side, 90 00:03:52,440 --> 00:03:54,720 Speaker 3: you look at things like an NL hunter match or 91 00:03:54,720 --> 00:03:59,800 Speaker 3: something where the matches are timed, they're difficult, they're highly competitive, 92 00:04:00,120 --> 00:04:02,200 Speaker 3: targets are hidden, ye, now you need to be able 93 00:04:02,200 --> 00:04:06,240 Speaker 3: to find that target, range it, get full ballistics engage 94 00:04:06,280 --> 00:04:09,280 Speaker 3: without missing all of that on the clock, and move forward. 95 00:04:09,280 --> 00:04:11,720 Speaker 3: And so both of those are really pro level user 96 00:04:11,880 --> 00:04:13,680 Speaker 3: requirements and we set this up for both. 97 00:04:13,840 --> 00:04:16,719 Speaker 1: Yeah, and I know, like my my function in the 98 00:04:16,760 --> 00:04:20,800 Speaker 1: woods like binocular spot it switched to my rangefinder, go 99 00:04:20,880 --> 00:04:23,760 Speaker 1: to my ballistic app like that was so awesome. On 100 00:04:23,760 --> 00:04:25,960 Speaker 1: the Two Hunts site, you know my Montana antelope for 101 00:04:26,000 --> 00:04:28,400 Speaker 1: both my antelope and then my wife and son had 102 00:04:29,120 --> 00:04:32,160 Speaker 1: deer tags. And then to use that in New Mexico, 103 00:04:32,320 --> 00:04:34,520 Speaker 1: like it was so nice, just one click of the button, 104 00:04:34,600 --> 00:04:37,080 Speaker 1: like no go into my phone now, going to the rangefinders, 105 00:04:37,160 --> 00:04:39,120 Speaker 1: doing the calculation and then being able to trust in 106 00:04:39,160 --> 00:04:43,600 Speaker 1: that solution was awesome. So when you guys go to 107 00:04:43,640 --> 00:04:45,640 Speaker 1: develop it, like was there a top priority or was 108 00:04:45,680 --> 00:04:50,040 Speaker 1: like there multiple like glass quality range finding shooter solution 109 00:04:50,400 --> 00:04:52,479 Speaker 1: like or did all those boxes did you checked on 110 00:04:52,520 --> 00:04:52,800 Speaker 1: this one? 111 00:04:52,839 --> 00:04:56,240 Speaker 3: Did you look at my notes in order that you 112 00:04:56,320 --> 00:04:58,720 Speaker 3: kind of nailed that right, So optics needed to be 113 00:04:58,760 --> 00:05:02,039 Speaker 3: first and and so, and we've accomplished that. And you 114 00:05:02,120 --> 00:05:05,800 Speaker 3: do that through great displays and managing that light all 115 00:05:05,800 --> 00:05:09,200 Speaker 3: the way through. That had to be step one. Then 116 00:05:09,320 --> 00:05:12,200 Speaker 3: best ranging, so we needed to be lightning, fast, seamless, 117 00:05:12,320 --> 00:05:15,600 Speaker 3: all those things, and then ultimately getting ballistics, whether it's 118 00:05:15,600 --> 00:05:18,799 Speaker 3: for rifles, for long range shooters, for hunters, for bows, 119 00:05:20,040 --> 00:05:24,080 Speaker 3: again seamless and easy on board, and then adding in 120 00:05:24,360 --> 00:05:26,200 Speaker 3: pinning of course, being able to use this as a 121 00:05:26,200 --> 00:05:29,920 Speaker 3: wavefinder as well, So drop a waypoint exactly where you're 122 00:05:29,960 --> 00:05:33,720 Speaker 3: looking that really brings everything together, where this is a 123 00:05:34,640 --> 00:05:36,600 Speaker 3: this is something that really up levels your capability. 124 00:05:36,680 --> 00:05:39,400 Speaker 1: Yeah, yeah, that's what I thought, like the one solution 125 00:05:39,640 --> 00:05:44,320 Speaker 1: for great glass ranging, ballistic solution pinning, Like it's all 126 00:05:44,360 --> 00:05:46,120 Speaker 1: in one now, Like there's no need to carry the 127 00:05:46,480 --> 00:05:48,719 Speaker 1: you know, a separate rangefinder that did in the past. 128 00:05:49,279 --> 00:05:52,240 Speaker 1: You know it was it checked all those boxes for 129 00:05:52,279 --> 00:05:54,120 Speaker 1: me as a hunter. You know, glass quality, I can 130 00:05:54,120 --> 00:05:56,880 Speaker 1: sit behind it all day, no I fatigue, clear edge 131 00:05:56,880 --> 00:06:00,440 Speaker 1: to edge, ballistic solutions I could trust. Now. It took 132 00:06:00,440 --> 00:06:02,960 Speaker 1: me a little bit to build the trust. You know, 133 00:06:03,600 --> 00:06:06,440 Speaker 1: I wasn't applied ballistics guy I've used Hornity's app before 134 00:06:06,600 --> 00:06:10,560 Speaker 1: kind of applied ballistics. But once I, you know, entered 135 00:06:10,560 --> 00:06:14,039 Speaker 1: all the data into the app, I was super confident that, 136 00:06:14,279 --> 00:06:16,360 Speaker 1: all right, that bowls at three hundred and fifty dial 137 00:06:16,440 --> 00:06:18,600 Speaker 1: my muzzleloader, you know, I had. I had a ballistic 138 00:06:18,640 --> 00:06:21,520 Speaker 1: solution for my forty five outcast. I had a bullistic 139 00:06:21,600 --> 00:06:24,560 Speaker 1: solution for my three hundred PIRC and not only on 140 00:06:24,680 --> 00:06:29,120 Speaker 1: paper and then also in the field, like trust at 141 00:06:29,200 --> 00:06:31,640 Speaker 1: least through those two weapons that like this is act 142 00:06:31,720 --> 00:06:35,440 Speaker 1: you know, accurate, you know, no longer you know, uploading 143 00:06:35,680 --> 00:06:37,440 Speaker 1: environmental from my phone, you know, have to hit the 144 00:06:37,440 --> 00:06:39,640 Speaker 1: button so that it it takes a barometer, like it's 145 00:06:39,640 --> 00:06:40,920 Speaker 1: all in the binocay. The only thing you have to 146 00:06:40,920 --> 00:06:43,200 Speaker 1: figure out is win with some you know X. That's 147 00:06:43,200 --> 00:06:44,960 Speaker 1: the only thing that doesn't calculate for you is like 148 00:06:45,000 --> 00:06:47,880 Speaker 1: what's your wind hold going to be while you're out there? 149 00:06:47,920 --> 00:06:49,679 Speaker 3: And it was, yeah, just doesn't know the wind speed. 150 00:06:49,800 --> 00:06:52,080 Speaker 3: You kind of have to tell it that, yeah, yeah, yeah. 151 00:06:52,200 --> 00:06:54,880 Speaker 3: From from a nice easy CDs type solution to a 152 00:06:54,920 --> 00:06:58,960 Speaker 3: long range, precision full onboard four degrees of freedom, right, 153 00:06:58,960 --> 00:07:03,160 Speaker 3: the Hornity fod off, which is the best ballistics calculator 154 00:07:03,200 --> 00:07:06,480 Speaker 3: out there. It's set up for different what we would 155 00:07:06,480 --> 00:07:08,919 Speaker 3: call use cases, or you look at personas and how 156 00:07:08,960 --> 00:07:10,679 Speaker 3: people would use that. If I'm going to be hunting 157 00:07:10,720 --> 00:07:12,440 Speaker 3: and I'm going to take my shots four hundred, five 158 00:07:12,520 --> 00:07:14,960 Speaker 3: hundred and six hundred yards and under, I need something quick, 159 00:07:15,080 --> 00:07:17,160 Speaker 3: Just give me the yardage compensate for that, and I'm 160 00:07:17,160 --> 00:07:19,320 Speaker 3: going to use my CDs style. If you're trying to 161 00:07:19,320 --> 00:07:22,640 Speaker 3: stretch it farther and where the barometric pressure and altitude 162 00:07:22,640 --> 00:07:26,120 Speaker 3: and temperature and all those conditions start mattering even half 163 00:07:26,160 --> 00:07:28,720 Speaker 3: hour from one half hour to the next, that's where 164 00:07:28,760 --> 00:07:31,960 Speaker 3: the onboard sensors come on and they're calculating that for 165 00:07:32,080 --> 00:07:34,480 Speaker 3: you as you're going through, making sure that it's tried 166 00:07:34,480 --> 00:07:37,840 Speaker 3: and trude for that exact rifle or muzzleoder or whatever. 167 00:07:37,840 --> 00:07:41,160 Speaker 3: It is down to archery when you look at archery, 168 00:07:41,400 --> 00:07:45,040 Speaker 3: even when you can add those sensors into the the 169 00:07:45,040 --> 00:07:47,720 Speaker 3: bino now we know. Let's just say that you zeroed 170 00:07:47,760 --> 00:07:49,760 Speaker 3: here and set up your site tape here at two 171 00:07:49,840 --> 00:07:52,680 Speaker 3: hundred feet above sea level. Normally you go back out 172 00:07:52,680 --> 00:07:54,440 Speaker 3: to Utah on your at eight thousand and it's warmer 173 00:07:54,520 --> 00:07:56,800 Speaker 3: or whatever it is, your sit tape is not going 174 00:07:56,840 --> 00:07:59,800 Speaker 3: to be right on because you zeroed in forty degrees 175 00:08:00,120 --> 00:08:02,880 Speaker 3: sea level and now you're at you know, eighty five 176 00:08:02,960 --> 00:08:05,840 Speaker 3: hundred feet and it's ninety degrees. That arrow is going 177 00:08:05,880 --> 00:08:07,840 Speaker 3: to travel different. You're getting different energy, you're getting in 178 00:08:07,880 --> 00:08:10,960 Speaker 3: dumb This will account for that. Those onboard sensors say 179 00:08:10,960 --> 00:08:14,120 Speaker 3: you zeroed here, now you're here, I'm going to readjust 180 00:08:14,280 --> 00:08:15,800 Speaker 3: that distance to match your site. 181 00:08:15,840 --> 00:08:16,120 Speaker 4: Take it. 182 00:08:16,800 --> 00:08:18,640 Speaker 3: There's a lot of thought that went into this and 183 00:08:18,720 --> 00:08:21,520 Speaker 3: burying it in the background. So just work, Just work. 184 00:08:21,560 --> 00:08:22,880 Speaker 3: When I need you to work, I want to be 185 00:08:22,880 --> 00:08:24,040 Speaker 3: fumbling over how to get there. 186 00:08:24,160 --> 00:08:26,120 Speaker 1: Yeah, that's my biggest frustration. You know, I live at 187 00:08:26,160 --> 00:08:28,920 Speaker 1: three hundred feet sea level. Right. You go to Colorado 188 00:08:29,000 --> 00:08:30,880 Speaker 1: and you get out, you're like, I'm high. You typically 189 00:08:30,960 --> 00:08:33,360 Speaker 1: high at higher elevation, and then you go to Kansas 190 00:08:33,360 --> 00:08:34,839 Speaker 1: and like, what the heck's going on now? And so 191 00:08:34,880 --> 00:08:36,760 Speaker 1: it would be nice to just like let the range 192 00:08:36,760 --> 00:08:39,800 Speaker 1: finder calculated in and make those adjustments, you know, and 193 00:08:39,840 --> 00:08:42,840 Speaker 1: out to range will be nice. So you know this, 194 00:08:43,640 --> 00:08:47,000 Speaker 1: it sounds like it was a long, a long process, 195 00:08:47,000 --> 00:08:49,080 Speaker 1: but it's because you guys wanted to get this right, Like, 196 00:08:49,120 --> 00:08:52,360 Speaker 1: were there challenges, you know, glass quality. Was there challenges 197 00:08:52,360 --> 00:08:52,560 Speaker 1: in there? 198 00:08:52,840 --> 00:08:55,160 Speaker 2: I'm sure there were lots of I mean, if you 199 00:08:55,240 --> 00:08:57,520 Speaker 2: knew how many times that Tim and I have I 200 00:08:57,520 --> 00:09:00,120 Speaker 2: have heard when are you coming out with your and 201 00:09:00,160 --> 00:09:02,400 Speaker 2: find a binocular over the last ten years. 202 00:09:03,760 --> 00:09:06,160 Speaker 1: I would be fifty, when are we going to get 203 00:09:06,160 --> 00:09:07,080 Speaker 1: this thing online? 204 00:09:07,160 --> 00:09:09,240 Speaker 2: And you can put about three zeros behind that for 205 00:09:09,559 --> 00:09:13,120 Speaker 2: all the people, you know, it's been I think for us, 206 00:09:13,280 --> 00:09:16,720 Speaker 2: this one was one of the hardest projects we worked 207 00:09:16,760 --> 00:09:19,640 Speaker 2: on because of the fact that what we required to 208 00:09:19,679 --> 00:09:22,720 Speaker 2: do optically and we weren't willing to settle. We always 209 00:09:22,720 --> 00:09:27,520 Speaker 2: have one hoop to go through, which is the ruggedness 210 00:09:27,520 --> 00:09:29,840 Speaker 2: that people expect out of a loophole. That's just part 211 00:09:29,880 --> 00:09:32,280 Speaker 2: of the deal. I mean, I know with some competitors, 212 00:09:32,280 --> 00:09:34,319 Speaker 2: they don't expect that, so they just well, I'll just 213 00:09:34,320 --> 00:09:36,240 Speaker 2: get another one or whatever. But with us, it's like, 214 00:09:36,280 --> 00:09:38,439 Speaker 2: we guarantee these things and we're going to make sure 215 00:09:38,440 --> 00:09:41,920 Speaker 2: that they work and they perform, not just replace. And 216 00:09:41,960 --> 00:09:45,200 Speaker 2: so the process of going through and I think this 217 00:09:45,280 --> 00:09:47,480 Speaker 2: is unique thing for us, particularly as an American company, 218 00:09:47,559 --> 00:09:50,280 Speaker 2: is you know, an optical design team that we use 219 00:09:50,360 --> 00:09:52,200 Speaker 2: that our team to go through and make sure this 220 00:09:52,200 --> 00:09:52,640 Speaker 2: thing is. 221 00:09:52,720 --> 00:09:55,600 Speaker 3: Next level from an optical standpoint, and then. 222 00:09:55,520 --> 00:10:00,720 Speaker 2: We have an internal you know, electrical that works on 223 00:10:00,720 --> 00:10:02,840 Speaker 2: all of our electro optics and dealing with that piece 224 00:10:02,880 --> 00:10:04,120 Speaker 2: of it and how we do with that, and then 225 00:10:04,160 --> 00:10:06,760 Speaker 2: going to our design engineers and this this whole process 226 00:10:06,800 --> 00:10:12,000 Speaker 2: of working through and making this thing happen literally through 227 00:10:12,040 --> 00:10:16,040 Speaker 2: manufacturing has really just been a huge, huge lift, and 228 00:10:16,080 --> 00:10:18,480 Speaker 2: it's taken a long time. The good news is when 229 00:10:18,480 --> 00:10:19,920 Speaker 2: you're a company like ours and you've been around one 230 00:10:19,960 --> 00:10:22,880 Speaker 2: hundred and eighteen years, you have some patients, right. I 231 00:10:22,880 --> 00:10:25,520 Speaker 2: don't always have patience, Tim can tell you that, but 232 00:10:26,080 --> 00:10:30,520 Speaker 2: but sometimes it takes this to get there. And I 233 00:10:30,920 --> 00:10:34,480 Speaker 2: am so proud of our team, Tim and his team 234 00:10:34,520 --> 00:10:37,160 Speaker 2: and what they've been able to get across the line here, 235 00:10:37,160 --> 00:10:39,880 Speaker 2: because this thing is stunning, you know, in terms of 236 00:10:39,880 --> 00:10:40,839 Speaker 2: what it can actually do. 237 00:10:40,960 --> 00:10:42,800 Speaker 1: So I want to give kudos. We got to do 238 00:10:42,800 --> 00:10:45,400 Speaker 1: a factory too a little bit ago, and the engineering 239 00:10:45,400 --> 00:10:48,760 Speaker 1: team was the funniest, the nicest, the smartest. The engineers 240 00:10:48,760 --> 00:10:49,120 Speaker 1: are just great. 241 00:10:49,160 --> 00:10:50,120 Speaker 2: Don't never say that again. 242 00:10:50,240 --> 00:10:53,040 Speaker 1: Engineers are just Dirk even a lot of times, that's 243 00:10:53,280 --> 00:10:53,640 Speaker 1: how nice. 244 00:10:53,960 --> 00:10:55,040 Speaker 3: I think we're a little biased. 245 00:10:55,240 --> 00:10:57,840 Speaker 1: Oh I'm that's what it is. 246 00:10:58,280 --> 00:10:59,760 Speaker 3: I mean, I mean those guys were great. 247 00:11:01,120 --> 00:11:03,520 Speaker 1: Yeah, those guys, that group of engineers. 248 00:11:03,640 --> 00:11:05,560 Speaker 3: The rest of the engineers, you know, another engineer I 249 00:11:05,600 --> 00:11:06,160 Speaker 3: know may not be. 250 00:11:07,760 --> 00:11:10,280 Speaker 1: Those. I got to try to give like us engineers 251 00:11:11,200 --> 00:11:14,400 Speaker 1: a little step up when I can. So we talked 252 00:11:14,440 --> 00:11:17,200 Speaker 1: about clarity a little bit. Is one of the main checklists, 253 00:11:17,280 --> 00:11:21,200 Speaker 1: like without mentioning competitors, Like we all know that there's 254 00:11:21,200 --> 00:11:23,240 Speaker 1: some high end glass out there, Like how do you 255 00:11:23,240 --> 00:11:25,800 Speaker 1: guys stack up? Like what was the goal there? Like 256 00:11:26,360 --> 00:11:29,600 Speaker 1: you know things that I look at, you know, chromatic 257 00:11:29,640 --> 00:11:32,440 Speaker 1: aberration at the edges like edge to edge, clarity like color, 258 00:11:32,800 --> 00:11:34,959 Speaker 1: you know, how does the color pop? Like can you 259 00:11:35,040 --> 00:11:36,280 Speaker 1: give us a little bit on like what you guys 260 00:11:36,320 --> 00:11:38,040 Speaker 1: were after? And then where you kind of stack up 261 00:11:38,480 --> 00:11:40,840 Speaker 1: and you're you know, I've been able to look behind 262 00:11:41,440 --> 00:11:43,760 Speaker 1: you know, Swirrel, I'm just gonna mention like swirl but 263 00:11:44,040 --> 00:11:48,200 Speaker 1: you know eel ranges, swarws BTX, my camera guy carries 264 00:11:48,200 --> 00:11:50,079 Speaker 1: a COWI spotter, so like I just I just love 265 00:11:50,120 --> 00:11:52,000 Speaker 1: to compare so that when I recommend the BX six, 266 00:11:52,040 --> 00:11:54,560 Speaker 1: like I can fully put my name behind it. You know, 267 00:11:54,600 --> 00:11:56,320 Speaker 1: those are just some optic companies that I think people 268 00:11:56,400 --> 00:11:58,559 Speaker 1: agree like they do make good glass, Like where does 269 00:11:58,600 --> 00:12:01,800 Speaker 1: the b X six kind of stack up in glass comparison? 270 00:12:01,840 --> 00:12:04,520 Speaker 1: Because in my opinion it was very very well done, 271 00:12:04,559 --> 00:12:08,199 Speaker 1: like I have no complaints, edge clarity, like bright crystal 272 00:12:08,200 --> 00:12:10,800 Speaker 1: clear light transmission, like all of the things you know 273 00:12:10,840 --> 00:12:14,120 Speaker 1: that I need, Like where, what was your goal? And 274 00:12:14,120 --> 00:12:15,040 Speaker 1: how does that stack up? 275 00:12:15,160 --> 00:12:17,160 Speaker 3: It's really easy on this one. That's that's part of 276 00:12:17,200 --> 00:12:19,640 Speaker 3: why it took so long and why with if you 277 00:12:19,679 --> 00:12:21,480 Speaker 3: look at Bruce and I butting heads over the last 278 00:12:21,679 --> 00:12:23,840 Speaker 3: decade on this, it was so I could answer this 279 00:12:23,920 --> 00:12:25,880 Speaker 3: question and I could do it with my own personal 280 00:12:25,960 --> 00:12:28,920 Speaker 3: brand behind it, because that means a lot to me. Yes, 281 00:12:28,960 --> 00:12:30,599 Speaker 3: the company, everything, but I needed to be able to 282 00:12:30,640 --> 00:12:32,600 Speaker 3: say I already know the answer that it's the best 283 00:12:32,920 --> 00:12:36,720 Speaker 3: period I've gone through. I wouldn't be comfortable saying that 284 00:12:36,760 --> 00:12:40,080 Speaker 3: if it wasn't. But part of my previous background, just 285 00:12:40,080 --> 00:12:41,960 Speaker 3: to give you a little insight on that, I guided 286 00:12:42,000 --> 00:12:46,320 Speaker 3: hunters for years in Wyoming, lots of glassing, but part 287 00:12:46,320 --> 00:12:48,800 Speaker 3: of that was in the summer and we were literally 288 00:12:48,840 --> 00:12:50,840 Speaker 3: on the glass because we were guiding preye dog hunters 289 00:12:50,880 --> 00:12:52,560 Speaker 3: and you need to see trace on every single shot 290 00:12:52,559 --> 00:12:55,000 Speaker 3: because the wind changes in every single shot. You need 291 00:12:55,000 --> 00:12:58,440 Speaker 3: to be ranging for every single shot. I would be 292 00:12:58,480 --> 00:13:01,640 Speaker 3: on glass twelve to fifteen hours a day, almost two 293 00:13:01,720 --> 00:13:04,080 Speaker 3: hundred days a year, Like there were times that it 294 00:13:04,080 --> 00:13:05,880 Speaker 3: was one hundred and eighty hundred and ninety days a year. 295 00:13:06,240 --> 00:13:10,640 Speaker 3: So I am confident when I look through a pair 296 00:13:10,679 --> 00:13:13,120 Speaker 3: of binoculars that I know what I'm looking at. I've 297 00:13:13,160 --> 00:13:15,720 Speaker 3: used all of them. I've used all of them for weeks, months, 298 00:13:15,800 --> 00:13:18,880 Speaker 3: years on end because I didn't always work here and 299 00:13:19,360 --> 00:13:21,959 Speaker 3: these are there, and that was the job one was 300 00:13:22,080 --> 00:13:24,319 Speaker 3: being able to answer that question. It's the best, and 301 00:13:25,040 --> 00:13:27,000 Speaker 3: they are. Yeah, I know, it up against any laser 302 00:13:27,080 --> 00:13:28,600 Speaker 3: range finding my know ever. 303 00:13:28,640 --> 00:13:31,199 Speaker 1: Yeah, I know, you know as much as I hate 304 00:13:31,200 --> 00:13:33,720 Speaker 1: getting on rockslide at times, Like there was a post, 305 00:13:33,760 --> 00:13:36,600 Speaker 1: you know, from your Guys' Shot Show introduction about that 306 00:13:36,679 --> 00:13:38,440 Speaker 1: you know, and it's it's like where does it stack up? 307 00:13:38,440 --> 00:13:40,680 Speaker 1: And I'm like, man, I don't. I don't own you know, 308 00:13:40,800 --> 00:13:43,120 Speaker 1: those other products, but like I get to look through 309 00:13:43,160 --> 00:13:45,640 Speaker 1: them back and forth, and like from my perspective, like 310 00:13:45,679 --> 00:13:48,760 Speaker 1: there's nothing missing, Like everything seems to be there and 311 00:13:48,880 --> 00:13:51,680 Speaker 1: as good or better than everything I've ever looked through, 312 00:13:51,720 --> 00:13:54,600 Speaker 1: and so like that's that's my testament to like I 313 00:13:54,920 --> 00:13:56,640 Speaker 1: got to look at you know, through my set and 314 00:13:56,880 --> 00:13:59,720 Speaker 1: can't you guys had some limited sets to and yeah, 315 00:13:59,720 --> 00:14:01,720 Speaker 1: and then I really like one of the things is 316 00:14:01,720 --> 00:14:03,439 Speaker 1: like how fine the focus seems to be. Like I 317 00:14:03,440 --> 00:14:05,640 Speaker 1: don't know if that was built in like finer threads, 318 00:14:06,000 --> 00:14:07,880 Speaker 1: but like my focus is like you can really get 319 00:14:08,000 --> 00:14:10,040 Speaker 1: dialed in for like extended I relief, like you get 320 00:14:10,080 --> 00:14:12,320 Speaker 1: it close and I can glass it long. But this 321 00:14:12,440 --> 00:14:15,000 Speaker 1: like seems to be really really fine tuned and it 322 00:14:15,040 --> 00:14:17,840 Speaker 1: almost just helps like for long term glassing. You when 323 00:14:17,840 --> 00:14:20,040 Speaker 1: you're trying to pick up and brush country or you're 324 00:14:20,080 --> 00:14:22,200 Speaker 1: behind them for ten hours a day meal you're hunting. 325 00:14:22,200 --> 00:14:25,160 Speaker 3: It matters, right, and so so all those little details 326 00:14:25,200 --> 00:14:27,960 Speaker 3: come together. And focus wheel one hundred percent was one 327 00:14:27,960 --> 00:14:29,680 Speaker 3: of the things on the list. So I think we've 328 00:14:29,720 --> 00:14:31,800 Speaker 3: all felt that, especially with a spotting scale, it's easier 329 00:14:31,800 --> 00:14:33,840 Speaker 3: to kind of kind of see it there. As you 330 00:14:33,880 --> 00:14:36,560 Speaker 3: glass farther and farther, the amount of motion that you 331 00:14:36,680 --> 00:14:39,800 Speaker 3: need on that focus wheel gets less and less and less. 332 00:14:39,920 --> 00:14:41,880 Speaker 3: It also becomes more and more critical to have it 333 00:14:42,040 --> 00:14:45,560 Speaker 3: actually perfectly focused when you're looking two miles or whatever. 334 00:14:46,080 --> 00:14:48,080 Speaker 3: And so yeah, we need to go through and say 335 00:14:48,800 --> 00:14:51,080 Speaker 3: are we a hunting company or a birding company? And 336 00:14:51,120 --> 00:14:52,560 Speaker 3: so what you end up with is we're going to 337 00:14:52,640 --> 00:14:55,920 Speaker 3: make this move really fast so that if I can 338 00:14:56,000 --> 00:14:58,680 Speaker 3: focus on that wall and look at a butterfly, right, 339 00:14:58,720 --> 00:15:00,960 Speaker 3: it's different use cases. If I want to focus on 340 00:15:01,000 --> 00:15:02,680 Speaker 3: that wall or a bird that's at twenty yards to 341 00:15:02,720 --> 00:15:05,880 Speaker 3: look for a little feather, that makes it a different species. 342 00:15:06,000 --> 00:15:08,800 Speaker 3: I want that focus to go fast. If I'm a 343 00:15:08,840 --> 00:15:10,760 Speaker 3: hunter who's going to be looking long distance and I 344 00:15:10,800 --> 00:15:13,920 Speaker 3: need perfect focus at distance, I want it to go slow. 345 00:15:14,520 --> 00:15:17,400 Speaker 3: And so those types of things really matter. And knowing 346 00:15:17,440 --> 00:15:20,920 Speaker 3: who you're building this for, which is hunters, affects that. 347 00:15:21,280 --> 00:15:24,280 Speaker 3: And so the design intent is from top to bottom 348 00:15:24,440 --> 00:15:25,840 Speaker 3: was made four hunters. 349 00:15:26,160 --> 00:15:28,400 Speaker 1: And then you guys elected to We've talked about ford 350 00:15:28,400 --> 00:15:31,720 Speaker 1: Off a little bit, but you guys also we kind 351 00:15:31,720 --> 00:15:35,080 Speaker 1: of preluded into that, like the persist and cut archery solutions, 352 00:15:35,120 --> 00:15:37,160 Speaker 1: and talk about how you guys landed on that, and 353 00:15:37,160 --> 00:15:39,440 Speaker 1: then I think there's a story and I don't know 354 00:15:39,440 --> 00:15:41,400 Speaker 1: if we want to talk about yardage where Pedro used 355 00:15:41,400 --> 00:15:44,800 Speaker 1: it overseas to like get a very good calculation where 356 00:15:44,800 --> 00:15:46,440 Speaker 1: if he wouldn't have I believe he would have been 357 00:15:46,840 --> 00:15:48,560 Speaker 1: fifteen twenty yards off. I don't know if we want 358 00:15:48,560 --> 00:15:50,480 Speaker 1: to get into ranges or expose that, but I that 359 00:15:50,560 --> 00:15:52,200 Speaker 1: was one of the stories we heard, and if that 360 00:15:52,280 --> 00:15:54,280 Speaker 1: needs to be cut, let me know. But let's talk 361 00:15:54,320 --> 00:15:56,400 Speaker 1: about presision cut archery. Like that's one of the features 362 00:15:56,400 --> 00:15:58,840 Speaker 1: I haven't been able to use, and because I haven't 363 00:15:58,840 --> 00:16:00,720 Speaker 1: had the need for it, but like you know why 364 00:16:00,840 --> 00:16:03,120 Speaker 1: we use that and what it does for the shooter 365 00:16:03,200 --> 00:16:05,440 Speaker 1: and then being able to trust in that solution. 366 00:16:06,080 --> 00:16:10,240 Speaker 3: Yeah. So in terms of the details for pedro story, 367 00:16:10,240 --> 00:16:11,760 Speaker 3: I think that's his story to share it, Yeah, and 368 00:16:11,840 --> 00:16:13,880 Speaker 3: so we'll let him do that. But I can tell 369 00:16:13,920 --> 00:16:17,520 Speaker 3: you that without that system, that hunt doesn't come together. 370 00:16:17,960 --> 00:16:20,880 Speaker 3: And that's a really expensive arrow. It needs to hit 371 00:16:20,960 --> 00:16:23,520 Speaker 3: meet right in the vitals, right, I mean, that is 372 00:16:23,560 --> 00:16:26,720 Speaker 3: a very expensive arrow. We've all been there and it 373 00:16:26,760 --> 00:16:30,120 Speaker 3: went well. So the need with precision cut artery is 374 00:16:30,160 --> 00:16:34,360 Speaker 3: as our gear, whether it's long range shooting or with 375 00:16:34,560 --> 00:16:37,960 Speaker 3: rifles or with bows, arrows, other stuff. The gear is 376 00:16:38,000 --> 00:16:40,440 Speaker 3: getting so much better that out there at the distance 377 00:16:41,480 --> 00:16:47,080 Speaker 3: where very small changes in temperature, pressure, angle make huge differences. 378 00:16:47,160 --> 00:16:49,280 Speaker 3: Right thirty yards if you're off by half a yard, 379 00:16:49,320 --> 00:16:51,800 Speaker 3: It doesn't matter if you're at one hundred and eighty yards, 380 00:16:51,840 --> 00:16:53,920 Speaker 3: being off by half a yard is a complete miss, right, 381 00:16:54,000 --> 00:16:56,840 Speaker 3: or so those details start to matter, and that's we're 382 00:16:56,840 --> 00:16:59,520 Speaker 3: always pushing that and trying to get the most accurate 383 00:16:59,560 --> 00:17:03,560 Speaker 3: solution again for hunters. And so what precision cut archy 384 00:17:03,560 --> 00:17:05,359 Speaker 3: brings to this is one that what we would call 385 00:17:05,480 --> 00:17:07,840 Speaker 3: the zero location or zero range and when you get 386 00:17:07,840 --> 00:17:10,520 Speaker 3: in and zero it, what were those conditions and then 387 00:17:10,560 --> 00:17:12,560 Speaker 3: where are you now? And how do I compare those two? 388 00:17:13,400 --> 00:17:18,160 Speaker 3: But you would look at really high angle archery shooting 389 00:17:18,600 --> 00:17:21,320 Speaker 3: and people would start making their own cut charts on 390 00:17:21,359 --> 00:17:24,240 Speaker 3: top of it. Right, even once angle and other things 391 00:17:24,280 --> 00:17:27,000 Speaker 3: were accounted for, Hey, if it was really steep and 392 00:17:27,040 --> 00:17:29,040 Speaker 3: we're pushing longer and longer shots, which you see at 393 00:17:29,160 --> 00:17:34,480 Speaker 3: toil archery challenges for example, people were Okay, why is 394 00:17:34,480 --> 00:17:36,440 Speaker 3: there the small little turkey target at one hundred yards? 395 00:17:36,440 --> 00:17:38,000 Speaker 3: And not like why was there only one target at 396 00:17:38,000 --> 00:17:38,760 Speaker 3: one hundred yards? 397 00:17:38,880 --> 00:17:39,040 Speaker 2: Right? 398 00:17:39,440 --> 00:17:42,080 Speaker 3: It needs to be on and it needs to be 399 00:17:42,680 --> 00:17:45,000 Speaker 3: able to travel with you. Look at what you do. 400 00:17:44,880 --> 00:17:47,520 Speaker 3: You don't just hunt here. You're all over the place, 401 00:17:47,520 --> 00:17:49,520 Speaker 3: and you're busy and you don't have time to cut, 402 00:17:49,800 --> 00:17:51,240 Speaker 3: you know, set a new sight tape, do all the 403 00:17:51,240 --> 00:17:53,119 Speaker 3: other stuff. So when we go and look at that, 404 00:17:53,440 --> 00:17:56,680 Speaker 3: really the big driving motivational factor was steep angle at 405 00:17:56,760 --> 00:17:59,959 Speaker 3: long distances in a different set of environmentals than use 406 00:18:00,080 --> 00:18:02,520 Speaker 3: year old. That is a mountain to climb and try 407 00:18:02,560 --> 00:18:04,080 Speaker 3: to tackle it. And that's the type of thing we 408 00:18:04,160 --> 00:18:06,639 Speaker 3: thrive on. All these engineers that you met and that 409 00:18:06,680 --> 00:18:10,840 Speaker 3: you saw, that is the home court advantage. They all hunt, 410 00:18:10,840 --> 00:18:13,680 Speaker 3: they all shoot, they're out doing this stuff. They live 411 00:18:13,720 --> 00:18:15,399 Speaker 3: it all day. So we're not trying to explain to 412 00:18:15,440 --> 00:18:17,200 Speaker 3: them what the problem is. There are already three steps 413 00:18:17,240 --> 00:18:19,960 Speaker 3: ahead of us saying, do you know what happens to 414 00:18:20,000 --> 00:18:22,760 Speaker 3: the wax on your string? The impact that has to 415 00:18:22,880 --> 00:18:25,560 Speaker 3: velocity at twelve thousand feet and like let's add that 416 00:18:25,600 --> 00:18:28,639 Speaker 3: into the right. Like those things matter, and when you 417 00:18:28,680 --> 00:18:30,119 Speaker 3: live it all day every day, it comes through. And 418 00:18:30,160 --> 00:18:32,760 Speaker 3: so we're just we need it for us, Right, That's 419 00:18:32,800 --> 00:18:34,600 Speaker 3: the biggest thing is what would we what do we need? 420 00:18:34,640 --> 00:18:37,000 Speaker 1: What we Yeah? Yeah, what does every hunter want in 421 00:18:37,040 --> 00:18:39,160 Speaker 1: this product? It makes it easy if you ask those 422 00:18:39,200 --> 00:18:50,000 Speaker 1: questions what you need to put into it? Yeah, And 423 00:18:50,040 --> 00:18:52,199 Speaker 1: then we talked a little bit about environmental sensors. So 424 00:18:52,520 --> 00:18:54,840 Speaker 1: walk us through like what the binoculars will do versus 425 00:18:54,840 --> 00:18:57,240 Speaker 1: what you have to do externally to get your solution. 426 00:18:57,800 --> 00:18:59,880 Speaker 3: Yeah, so there are sensors on board for tempical what's 427 00:19:00,119 --> 00:19:03,760 Speaker 3: sensor that kind of does all of this, but pressure, humidity, temperature, 428 00:19:04,280 --> 00:19:06,879 Speaker 3: and those are the big ones as you're going through. Right, temperature, 429 00:19:06,960 --> 00:19:09,720 Speaker 3: for example, if you leave the binyl laying in the sun, 430 00:19:09,880 --> 00:19:13,240 Speaker 3: or if we're hiking hard uphill, you need that to 431 00:19:13,320 --> 00:19:16,320 Speaker 3: change quickly, and so I don't want it to be 432 00:19:16,400 --> 00:19:19,560 Speaker 3: body temperature when it's time to take that shot. So 433 00:19:20,000 --> 00:19:23,159 Speaker 3: how do you keep something completely waterproof, drop proof, freeze proof, 434 00:19:23,400 --> 00:19:25,600 Speaker 3: all of those things and then still give a chamber 435 00:19:25,680 --> 00:19:27,760 Speaker 3: in there that allows access to these sensors. That was 436 00:19:27,760 --> 00:19:29,840 Speaker 3: a bit of a challenge and one of the things 437 00:19:29,840 --> 00:19:32,280 Speaker 3: that we absolutely had to get right. We did, and 438 00:19:32,320 --> 00:19:35,440 Speaker 3: with all of that on board, the amount of time 439 00:19:35,480 --> 00:19:38,480 Speaker 3: it takes you to bring it out range do everything 440 00:19:38,680 --> 00:19:41,199 Speaker 3: that you would need to do. There's day animals, it 441 00:19:41,240 --> 00:19:45,000 Speaker 3: will be it will have recalibrated and so it'll be 442 00:19:45,040 --> 00:19:48,880 Speaker 3: the actual outside air temperature, not your binylight temperature. Right. 443 00:19:50,160 --> 00:19:52,679 Speaker 3: If there's any doubt to that, you can very quickly 444 00:19:52,720 --> 00:19:55,320 Speaker 3: with the app. You can get in there and say, look, 445 00:19:55,359 --> 00:19:57,320 Speaker 3: I'm a sweaty guy, right, yeah, yeah, it is what 446 00:19:57,359 --> 00:19:59,040 Speaker 3: it is. And you can say I want you to 447 00:19:59,119 --> 00:20:02,680 Speaker 3: use the most current local weather station. Off of the app. 448 00:20:02,720 --> 00:20:06,880 Speaker 3: We can there's ways to set this up to your preference. 449 00:20:07,080 --> 00:20:10,160 Speaker 3: All of it very simple. Again, in the background, it's 450 00:20:10,160 --> 00:20:13,399 Speaker 3: set up for the most effective way for most people, 451 00:20:13,640 --> 00:20:15,600 Speaker 3: and then you can go in and tune it. Having 452 00:20:15,600 --> 00:20:18,040 Speaker 3: those sensors on board are massive so that you're not like, oh, 453 00:20:18,080 --> 00:20:21,040 Speaker 3: wait a minute, warmed up, Now I need to readjust 454 00:20:21,480 --> 00:20:24,560 Speaker 3: now it cooled down. Okay, Now there's a there's a 455 00:20:24,600 --> 00:20:26,840 Speaker 3: cold front coming in, or there's a pressure system coming in. 456 00:20:26,880 --> 00:20:29,960 Speaker 3: It's just all live, real time on board. So you 457 00:20:30,000 --> 00:20:32,560 Speaker 3: just essentially say the wind is coming from here at 458 00:20:32,560 --> 00:20:34,720 Speaker 3: this speed, this and I'm going to shoot. We just 459 00:20:34,720 --> 00:20:36,320 Speaker 3: want you to focus on punching that tag. 460 00:20:36,600 --> 00:20:39,200 Speaker 1: My old solution was like, try to pick an average elevation, 461 00:20:39,520 --> 00:20:42,199 Speaker 1: an average temperature, you think, an average humidity, and then 462 00:20:42,240 --> 00:20:44,000 Speaker 1: hope that when you run into an animal and things 463 00:20:44,000 --> 00:20:45,200 Speaker 1: get in the heat of the moment, you don't have 464 00:20:45,280 --> 00:20:48,359 Speaker 1: to change or it doesn't you know, we're you know 465 00:20:48,440 --> 00:20:52,640 Speaker 1: this year carrying it like you know, got my puffy 466 00:20:52,680 --> 00:20:54,239 Speaker 1: on over it, trying to keep it warm. But then 467 00:20:54,240 --> 00:20:56,000 Speaker 1: I'm like, you know, so I was able to just 468 00:20:56,080 --> 00:20:57,360 Speaker 1: go in and use it over I like, I don't 469 00:20:57,400 --> 00:20:59,240 Speaker 1: know if this is in the transition like quickly going 470 00:20:59,280 --> 00:21:02,480 Speaker 1: from seventy to thirty two. I know it's frozen outside. 471 00:21:02,520 --> 00:21:05,560 Speaker 1: Override thirty two and you used to override that temperature 472 00:21:05,560 --> 00:21:06,960 Speaker 1: because I didn't you know, it's not that I didn't 473 00:21:06,960 --> 00:21:08,919 Speaker 1: trust it, but I don't know how quickly that's like 474 00:21:09,520 --> 00:21:11,560 Speaker 1: ramping back down to thirty two. So it's like easy 475 00:21:11,640 --> 00:21:13,840 Speaker 1: confident for me that all right, at least grab the 476 00:21:13,840 --> 00:21:16,600 Speaker 1: elevation and the barometric pressure temperature. I don't know, let's 477 00:21:16,600 --> 00:21:19,720 Speaker 1: override it. Gives me a solution, and you know, quick 478 00:21:19,800 --> 00:21:21,480 Speaker 1: quick changes, and that's that's all of the things. Like 479 00:21:21,480 --> 00:21:23,919 Speaker 1: all right, if I'm I do truck hunt, you know, 480 00:21:23,960 --> 00:21:26,000 Speaker 1: you jump out of the truck at seventy five because 481 00:21:26,000 --> 00:21:28,199 Speaker 1: you're freezing, Like how quick is this? You know? And 482 00:21:28,280 --> 00:21:31,680 Speaker 1: there's a buck off throat on public like just a quick. 483 00:21:31,480 --> 00:21:33,879 Speaker 3: Over it's a matter of seconds ye for that. But 484 00:21:34,480 --> 00:21:36,520 Speaker 3: so we know because we can plug in and watch, right, 485 00:21:36,520 --> 00:21:38,040 Speaker 3: so I can watch that or I can breathe on it. 486 00:21:38,600 --> 00:21:40,639 Speaker 3: Watch the humidity go up, watch the temperature go up. 487 00:21:40,680 --> 00:21:44,080 Speaker 3: So we we know the times on all of those. Realistically, 488 00:21:44,119 --> 00:21:47,480 Speaker 3: if you're not baking the housing on the dashboard or 489 00:21:47,480 --> 00:21:49,720 Speaker 3: you know whatever, so that you've got the metal housing, 490 00:21:49,800 --> 00:21:52,840 Speaker 3: which is that whole chassis is heated up, then any 491 00:21:52,880 --> 00:21:55,400 Speaker 3: airflow through there should be good. And so one quick 492 00:21:55,400 --> 00:21:56,480 Speaker 3: thing you could do is take it out of that 493 00:21:56,760 --> 00:21:59,439 Speaker 3: harness and just wave it twice because it's measuring the 494 00:21:59,480 --> 00:22:01,760 Speaker 3: air that's in there. So you do it, I mean 495 00:22:01,840 --> 00:22:04,760 Speaker 3: just a couple and then go. It's a matter of seconds, 496 00:22:04,840 --> 00:22:08,080 Speaker 3: so generally you won't be set up and ready sooner 497 00:22:08,160 --> 00:22:08,639 Speaker 3: than it will be. 498 00:22:08,840 --> 00:22:13,400 Speaker 1: Yeah. And then within that the top left corner has 499 00:22:13,400 --> 00:22:15,399 Speaker 1: an arrow indicator, right, so I love being able to 500 00:22:15,440 --> 00:22:17,639 Speaker 1: like preset my wind if I'm hunting a direction or no, 501 00:22:17,840 --> 00:22:18,879 Speaker 1: like for the day, Like, all right, we got like 502 00:22:18,920 --> 00:22:20,800 Speaker 1: a seven degree win entered in and then that gives 503 00:22:20,840 --> 00:22:22,920 Speaker 1: me when you range right, that will give you your 504 00:22:22,920 --> 00:22:25,159 Speaker 1: hold on wind based on the wind direction. So that 505 00:22:25,280 --> 00:22:27,960 Speaker 1: was like another huge thing where yeah, it might not 506 00:22:28,000 --> 00:22:30,400 Speaker 1: be perfect, but it gives me a pretty good, very 507 00:22:30,440 --> 00:22:32,520 Speaker 1: quick solution that all right, if the wind is still 508 00:22:32,520 --> 00:22:34,080 Speaker 1: at my right and at seven miles an hour, then 509 00:22:34,080 --> 00:22:37,520 Speaker 1: this needs to be my wind hold. And that was 510 00:22:37,600 --> 00:22:38,960 Speaker 1: huge for me because now we don't got to go 511 00:22:38,960 --> 00:22:40,840 Speaker 1: in and like you know, drag the wheel around, do 512 00:22:40,880 --> 00:22:43,960 Speaker 1: any of this. Like, it's a much quicker solution. So 513 00:22:44,000 --> 00:22:45,560 Speaker 1: it was nice to have that built into the upper 514 00:22:45,640 --> 00:22:48,600 Speaker 1: left display that we had you know, wind in this 515 00:22:48,680 --> 00:22:50,600 Speaker 1: direction and this would be your hold based on that wind. 516 00:22:50,840 --> 00:22:53,080 Speaker 3: Yeah. Yeah, and there's there's one step for so one 517 00:22:53,119 --> 00:22:56,479 Speaker 3: of the beautiful things about getting the hardware right and 518 00:22:56,520 --> 00:23:00,200 Speaker 3: planning for future revs on this, which is not easy 519 00:23:00,240 --> 00:23:02,200 Speaker 3: to do all the time. But what do we need 520 00:23:02,240 --> 00:23:04,000 Speaker 3: to what do we need to account for in the future, 521 00:23:04,200 --> 00:23:07,200 Speaker 3: and so some things that are coming that will even 522 00:23:07,400 --> 00:23:10,440 Speaker 3: make that easier is essentially which way is the wind going? 523 00:23:10,480 --> 00:23:13,000 Speaker 3: So I've got you know, as a hunter, yes, we 524 00:23:13,040 --> 00:23:15,000 Speaker 3: get used to turning our face into the wind. We 525 00:23:15,119 --> 00:23:17,719 Speaker 3: kind of feel that, but as an archer, you know 526 00:23:17,760 --> 00:23:20,159 Speaker 3: you're checking with wind check like which way is it 527 00:23:20,400 --> 00:23:23,760 Speaker 3: actually going? You'll be able to just point down, hit 528 00:23:23,840 --> 00:23:26,400 Speaker 3: that wind check down. You know the wind is going 529 00:23:26,440 --> 00:23:29,960 Speaker 3: that way, it's marked in there, it's done. That rangefinder 530 00:23:30,080 --> 00:23:33,520 Speaker 3: knows that, and now wherever you point, it's accounting for 531 00:23:33,600 --> 00:23:35,040 Speaker 3: that wind at that speed at that so. 532 00:23:35,119 --> 00:23:37,040 Speaker 1: It based on that you can mark us. It knows 533 00:23:37,040 --> 00:23:38,880 Speaker 1: what direction the way locks it in. 534 00:23:38,880 --> 00:23:40,320 Speaker 3: And then and then so you're not needing to even 535 00:23:40,320 --> 00:23:41,960 Speaker 3: do what you were doing. It'll just lock that in. 536 00:23:42,000 --> 00:23:44,680 Speaker 1: It's awesome. Yeah, and that's one of the beautiful everythings 537 00:23:44,720 --> 00:23:47,280 Speaker 1: about the firmware updates and the way that this technology 538 00:23:47,359 --> 00:23:49,800 Speaker 1: was built with the app that future updates. You know, 539 00:23:49,800 --> 00:23:51,520 Speaker 1: as long as the firm as long as it allows 540 00:23:51,520 --> 00:23:52,920 Speaker 1: the hardware allows, like you got to be able to 541 00:23:52,920 --> 00:23:57,200 Speaker 1: make updates and this will be like a continuous updates. 542 00:23:57,280 --> 00:23:59,360 Speaker 3: Push those out right, and that's coming real soon. 543 00:23:59,480 --> 00:24:02,840 Speaker 1: That's awesome. Let's get into pinning because the RX five 544 00:24:02,880 --> 00:24:05,760 Speaker 1: thousand was kind of where you guys released that technology 545 00:24:05,800 --> 00:24:07,880 Speaker 1: and now it's made its way into the b X. Derek, 546 00:24:07,960 --> 00:24:10,680 Speaker 1: you want to take the pinning questions here, they're awful silent. 547 00:24:11,359 --> 00:24:13,680 Speaker 1: I'm gonna hand this over. People want to the people 548 00:24:13,720 --> 00:24:17,440 Speaker 1: want to hear your following along the whole time. 549 00:24:18,560 --> 00:24:21,119 Speaker 3: I just thought you'd talk the people. 550 00:24:21,160 --> 00:24:23,680 Speaker 1: The people want. I want you talking about lunch. 551 00:24:24,600 --> 00:24:25,199 Speaker 3: It was really good. 552 00:24:27,920 --> 00:24:29,800 Speaker 1: That's why I'm I've seen you. I'm trying to wake 553 00:24:29,840 --> 00:24:30,119 Speaker 1: you up. 554 00:24:32,119 --> 00:24:36,400 Speaker 4: So the pinning on the GPS walk us through why 555 00:24:36,440 --> 00:24:39,720 Speaker 4: that's such a big deal in real real world situations. 556 00:24:40,400 --> 00:24:43,760 Speaker 3: So the the idea of pinning is that when when 557 00:24:43,800 --> 00:24:47,199 Speaker 3: I'm looking at something through my handheld rangefinder or in 558 00:24:47,200 --> 00:24:49,400 Speaker 3: this case through the through the bino, I can mark 559 00:24:49,480 --> 00:24:52,720 Speaker 3: that exact location on my map, right, and so that's 560 00:24:52,720 --> 00:24:55,040 Speaker 3: good for spot and stock. That's good for are those 561 00:24:55,040 --> 00:24:57,920 Speaker 3: elk on public or private? What is that fence line? 562 00:24:58,040 --> 00:24:58,159 Speaker 1: Like? 563 00:24:58,480 --> 00:25:00,199 Speaker 3: If I can if I know that, I you can 564 00:25:00,200 --> 00:25:02,040 Speaker 3: go boop and drop a pin on exactly what I'm 565 00:25:02,040 --> 00:25:03,639 Speaker 3: looking at and then look at it on a map 566 00:25:04,040 --> 00:25:05,760 Speaker 3: and it's in the exact same spot. I can do 567 00:25:05,840 --> 00:25:07,600 Speaker 3: a lot of things with that in the elk or here, 568 00:25:08,040 --> 00:25:09,160 Speaker 3: How far away is that rock? 569 00:25:09,160 --> 00:25:09,320 Speaker 1: Oh? 570 00:25:09,320 --> 00:25:10,800 Speaker 3: Those are that far apart. If I can get to 571 00:25:10,840 --> 00:25:13,080 Speaker 3: that rock, then my SHOT's going to be forty yards, 572 00:25:13,160 --> 00:25:16,520 Speaker 3: you know whatever. It is very handy for spot in 573 00:25:16,560 --> 00:25:18,879 Speaker 3: stock on deer right, you're up in the morning, you 574 00:25:18,920 --> 00:25:20,840 Speaker 3: get up high, you find one, you put it to bed, 575 00:25:21,440 --> 00:25:24,359 Speaker 3: pin it, and then you've got all day, hopefully to 576 00:25:24,440 --> 00:25:26,920 Speaker 3: go get into position and not set up one hundred 577 00:25:26,960 --> 00:25:29,880 Speaker 3: yards downwind of the wrong tree or the wrong rock 578 00:25:30,000 --> 00:25:33,360 Speaker 3: or the wrong whatever. It is right. So the idea 579 00:25:33,400 --> 00:25:36,879 Speaker 3: of pinning is very beneficial, but really only if you 580 00:25:36,880 --> 00:25:39,440 Speaker 3: get it right. So you know, if you're unting white 581 00:25:39,440 --> 00:25:41,159 Speaker 3: tail and you take a shot and it goes right 582 00:25:41,200 --> 00:25:42,840 Speaker 3: across the green field and that was the last place 583 00:25:42,880 --> 00:25:44,960 Speaker 3: you saw it, you can pin that. You now it's 584 00:25:44,960 --> 00:25:47,199 Speaker 3: going to be dark very very soon. You know, you 585 00:25:47,240 --> 00:25:49,040 Speaker 3: can walk to that pin and look for blood, right, 586 00:25:49,240 --> 00:25:52,720 Speaker 3: those types of things, But it has to be accurate 587 00:25:52,840 --> 00:25:55,640 Speaker 3: when you do that. It can't be in that general direction. 588 00:25:56,600 --> 00:25:59,000 Speaker 3: That works great if you're in the Alps or the 589 00:25:59,080 --> 00:26:01,320 Speaker 3: Rockies or somethinghere it's very very vertical and it's going 590 00:26:01,359 --> 00:26:03,280 Speaker 3: to hit some but if there's any flatness to that, 591 00:26:03,600 --> 00:26:05,199 Speaker 3: if you're off by a little bit, you can be 592 00:26:05,240 --> 00:26:07,520 Speaker 3: in the wrong zip code. So when we get to 593 00:26:07,560 --> 00:26:10,679 Speaker 3: the GPS component and magnetism, that's why we need to 594 00:26:10,680 --> 00:26:13,760 Speaker 3: be we're less than two degrees on that accuracy, generally 595 00:26:13,760 --> 00:26:16,440 Speaker 3: about half of that. Some of the other solutions are 596 00:26:16,440 --> 00:26:18,720 Speaker 3: ten degrees plus. So now if you look at what 597 00:26:18,760 --> 00:26:21,920 Speaker 3: that means in real time with us, if you look 598 00:26:21,920 --> 00:26:23,960 Speaker 3: at something a thousand yards away and drop the pin, 599 00:26:24,760 --> 00:26:27,680 Speaker 3: you will be less than twenty five yards left to 600 00:26:27,760 --> 00:26:30,440 Speaker 3: right total distance away from that you can just walk 601 00:26:30,520 --> 00:26:33,199 Speaker 3: right to that pin twenty five yards per thousand and 602 00:26:33,240 --> 00:26:35,280 Speaker 3: you're going to be right there. That's worst case scenario, 603 00:26:35,960 --> 00:26:39,400 Speaker 3: and that comes from the process of getting everything calibrated appropriately. 604 00:26:40,720 --> 00:26:43,439 Speaker 3: One thing I would mention on this is there are 605 00:26:43,520 --> 00:26:48,159 Speaker 3: hidden gotches. So binocular arnises with magnets are pinning out 606 00:26:48,200 --> 00:26:51,640 Speaker 3: of a truck guilty, we would do that. You look 607 00:26:51,680 --> 00:26:55,400 Speaker 3: at stuff if you're surrounded by a Ferris metal, a magnet, 608 00:26:55,920 --> 00:26:59,080 Speaker 3: a magnetic walk enclosure. There's a lot of coenclosures that 609 00:26:59,119 --> 00:27:01,800 Speaker 3: are magnetic. You just want to be careful with having that. 610 00:27:01,800 --> 00:27:03,959 Speaker 3: They just want to get that Ferris metal away from it. 611 00:27:05,040 --> 00:27:09,400 Speaker 3: But that is a really big advantage when you're that accurate. 612 00:27:09,440 --> 00:27:12,200 Speaker 3: You know, you figure you're within ten twelve yards in 613 00:27:12,240 --> 00:27:15,000 Speaker 3: any direction per thousand, so you're out there well over 614 00:27:15,040 --> 00:27:17,000 Speaker 3: a mile and you're with an archery range of it 615 00:27:17,600 --> 00:27:21,560 Speaker 3: every time perfectly. That is a huge advantage and can 616 00:27:21,600 --> 00:27:24,240 Speaker 3: be used more as a wayfinding tool than anything else. 617 00:27:24,280 --> 00:27:26,600 Speaker 3: And so a lot of work went into getting that 618 00:27:26,720 --> 00:27:30,160 Speaker 3: exactly right, not just hey, you're on it's that way 619 00:27:30,200 --> 00:27:32,120 Speaker 3: and then just here, look on your map and pick 620 00:27:32,160 --> 00:27:35,040 Speaker 3: a spot. Oh yeah, that's right about there. We've all 621 00:27:35,040 --> 00:27:36,960 Speaker 3: been doing that. Anyway, I need to hit the button 622 00:27:37,000 --> 00:27:38,199 Speaker 3: into exactly where it was. 623 00:27:38,320 --> 00:27:41,600 Speaker 1: Yeah, I got a few stories cused your hunting with 624 00:27:41,680 --> 00:27:45,640 Speaker 1: meat Eater, one of your competitors, like he was invited 625 00:27:45,680 --> 00:27:48,280 Speaker 1: on the hunt and I was testing the pinning and 626 00:27:48,600 --> 00:27:51,000 Speaker 1: the RX five thousand, and he shot accused here, And 627 00:27:51,119 --> 00:27:53,200 Speaker 1: anybody's been cused you hunt knows that sometimes you shoot 628 00:27:53,240 --> 00:27:54,639 Speaker 1: him in a pile of brush like they were going 629 00:27:54,680 --> 00:27:56,560 Speaker 1: to bed. We found him, shot him, and there was 630 00:27:56,560 --> 00:27:59,439 Speaker 1: a lot of arguments over where the deer had died. Well, 631 00:27:59,480 --> 00:28:01,920 Speaker 1: I didn't tell everybody that I had pinned the deer 632 00:28:01,960 --> 00:28:04,320 Speaker 1: before we walked around the canyon. So I let these 633 00:28:04,320 --> 00:28:06,359 Speaker 1: other two guys that I was with just go on, 634 00:28:06,480 --> 00:28:07,760 Speaker 1: all right, where do you guys think the deer? I 635 00:28:07,800 --> 00:28:09,560 Speaker 1: got to look like the superhero because I went and 636 00:28:09,560 --> 00:28:11,080 Speaker 1: stood by the deer and let them walk around for 637 00:28:11,080 --> 00:28:13,680 Speaker 1: fifteen minutes and then said, hey, guys, it's over here, 638 00:28:13,720 --> 00:28:16,159 Speaker 1: so like you know, in a brush area that all 639 00:28:16,160 --> 00:28:18,120 Speaker 1: looks the same same time with my meal deer this year, 640 00:28:19,280 --> 00:28:21,280 Speaker 1: I used the RX five thousand pinned it because you 641 00:28:21,280 --> 00:28:23,000 Speaker 1: were just going to burn and once you got over 642 00:28:23,000 --> 00:28:25,639 Speaker 1: to that side, it's the same slope, same burn forever. 643 00:28:26,040 --> 00:28:27,639 Speaker 1: One thing I do like to add to the pinning 644 00:28:27,720 --> 00:28:31,280 Speaker 1: is take a picture with my with my phone. I pinned, 645 00:28:31,320 --> 00:28:33,040 Speaker 1: but I also took a picture, and then it helps 646 00:28:33,080 --> 00:28:34,920 Speaker 1: like oh there was a log here and a broken 647 00:28:34,960 --> 00:28:37,280 Speaker 1: off and then between the pinning, and that at least 648 00:28:37,320 --> 00:28:39,120 Speaker 1: gets you, like you said, within the twenty five yards, 649 00:28:39,160 --> 00:28:40,880 Speaker 1: and now I've got a picture that says this is 650 00:28:40,920 --> 00:28:43,360 Speaker 1: where the deer, you know, was shot. And then I 651 00:28:43,440 --> 00:28:46,680 Speaker 1: use those in combination. And then this year in Montana, 652 00:28:46,720 --> 00:28:50,480 Speaker 1: my boys buck within ten yards of a BLM line 653 00:28:50,920 --> 00:28:54,560 Speaker 1: private versus public. You know, that was one where I 654 00:28:54,600 --> 00:28:57,120 Speaker 1: had to throw my I have an FAHF with magnet, 655 00:28:57,160 --> 00:28:58,800 Speaker 1: had to throw it because it was given, you know, 656 00:28:59,120 --> 00:29:01,280 Speaker 1: it was messing with my reading, got rid of it, 657 00:29:01,320 --> 00:29:03,920 Speaker 1: finally separated the binos, pinned it and said, yeah, the 658 00:29:03,920 --> 00:29:07,160 Speaker 1: deer is five yards on public according to this and 659 00:29:07,320 --> 00:29:09,320 Speaker 1: is walking into public. Let's go, versus if it would 660 00:29:09,320 --> 00:29:11,000 Speaker 1: have been further into private, we had to wait. And 661 00:29:11,040 --> 00:29:15,280 Speaker 1: so you know, good good uses for it for recovery, 662 00:29:15,600 --> 00:29:18,040 Speaker 1: for figuring out where you're at on on X, and 663 00:29:18,080 --> 00:29:21,880 Speaker 1: then we also use it for when we're rifle wanting, 664 00:29:22,040 --> 00:29:24,760 Speaker 1: like our approach like pinned to here, like because sometimes 665 00:29:24,800 --> 00:29:26,840 Speaker 1: you get down in these canyons, like I don't I 666 00:29:26,880 --> 00:29:28,920 Speaker 1: want to be on this ring. And if I missed 667 00:29:28,920 --> 00:29:30,520 Speaker 1: this ridge because I'm down on the bottom, like is 668 00:29:30,560 --> 00:29:32,680 Speaker 1: that the right ridge? Like, oh, well, on X says 669 00:29:32,720 --> 00:29:34,240 Speaker 1: I need to be on you know, now says I 670 00:29:34,240 --> 00:29:35,920 Speaker 1: need to be on this rail. So we use it 671 00:29:35,960 --> 00:29:39,160 Speaker 1: a lot for our pursuit to either shooting locations or 672 00:29:39,160 --> 00:29:41,719 Speaker 1: to re engage in animal or whatever. So we use it, 673 00:29:42,440 --> 00:29:43,560 Speaker 1: and that quite a bit as well. 674 00:29:43,640 --> 00:29:47,000 Speaker 2: When we were developing this, we it wasn't done yet, 675 00:29:47,040 --> 00:29:48,320 Speaker 2: and I went on a hunt and I was in 676 00:29:49,000 --> 00:29:53,280 Speaker 2: Utah hunting right on the Utah Woming border and literally 677 00:29:53,800 --> 00:29:55,880 Speaker 2: in the snow, and it was cold, it was miserable, 678 00:29:56,080 --> 00:29:57,959 Speaker 2: it was wet, you know, it was it was one 679 00:29:58,000 --> 00:30:01,720 Speaker 2: of those days and I we couldn't tell whether the 680 00:30:01,760 --> 00:30:05,320 Speaker 2: buck was actually in Wyoming or was actually you know, 681 00:30:05,560 --> 00:30:09,600 Speaker 2: in Utah. And so we sat there for hours, hours, 682 00:30:09,720 --> 00:30:13,200 Speaker 2: you know, until finally I had to estimate. But I 683 00:30:13,240 --> 00:30:15,160 Speaker 2: had I had to let him come back, you know. 684 00:30:15,200 --> 00:30:17,440 Speaker 2: So the hunt lasted a lot longer, which was okay, 685 00:30:17,520 --> 00:30:20,000 Speaker 2: except the conditions were pretty rough. But I was at 686 00:30:20,000 --> 00:30:22,000 Speaker 2: that point I was like sold. I remember calling Tim, 687 00:30:22,080 --> 00:30:24,760 Speaker 2: I wish I had I wish I had the you know, 688 00:30:24,800 --> 00:30:27,520 Speaker 2: the new pinning technology with me right now, because it 689 00:30:27,520 --> 00:30:28,320 Speaker 2: would have helped a ton. 690 00:30:28,440 --> 00:30:30,240 Speaker 1: Yeah, you could have shot him four hours ahead of time. 691 00:30:30,480 --> 00:30:32,520 Speaker 2: Yeah, I would have been a lot more confident because 692 00:30:32,560 --> 00:30:35,200 Speaker 2: there's not one None of us want that mossete. Yeah, 693 00:30:35,600 --> 00:30:38,360 Speaker 2: you know, and you can't afford to take that chance. 694 00:30:38,400 --> 00:30:40,640 Speaker 2: So luckily he came back toward me, which I knew 695 00:30:40,760 --> 00:30:42,640 Speaker 2: was going to be in the right spot, but he 696 00:30:42,680 --> 00:30:44,640 Speaker 2: could have easily gone the other way. So there's just 697 00:30:44,640 --> 00:30:46,320 Speaker 2: so many uses for it. And you know, it's the 698 00:30:46,320 --> 00:30:48,680 Speaker 2: other thing it's cool, is just like we're talking to 699 00:30:48,720 --> 00:30:51,960 Speaker 2: like fishing guides and you know, other people in law 700 00:30:52,000 --> 00:30:54,480 Speaker 2: enforcement and stuff and things that have the application for 701 00:30:54,560 --> 00:30:56,280 Speaker 2: this kind of thing to use. I think what we're 702 00:30:56,320 --> 00:30:58,440 Speaker 2: going to find with the b X six and the 703 00:30:58,480 --> 00:31:00,680 Speaker 2: pinning and all of this, people are going to use 704 00:31:00,680 --> 00:31:03,160 Speaker 2: it for a bunch of different things because you know, 705 00:31:03,800 --> 00:31:05,680 Speaker 2: you know, here in the Northwest, you're salmon fishing, and 706 00:31:05,680 --> 00:31:07,600 Speaker 2: these guys are killing it right over here. It's like 707 00:31:07,640 --> 00:31:10,720 Speaker 2: I might see a pin of that I want to 708 00:31:10,760 --> 00:31:10,960 Speaker 2: go to. 709 00:31:11,120 --> 00:31:13,720 Speaker 3: Yeah, So there's a lot of good uses. 710 00:31:13,440 --> 00:31:15,560 Speaker 2: For it that are that are out there now. 711 00:31:15,600 --> 00:31:18,600 Speaker 4: In case our listeners don't know, we talked about pinning. 712 00:31:19,640 --> 00:31:22,240 Speaker 4: Jason didn't mention on X how does the penning work? 713 00:31:22,440 --> 00:31:25,520 Speaker 4: How does it it? It blittooth to your phone and 714 00:31:25,560 --> 00:31:27,040 Speaker 4: then makes a mark on your on X. 715 00:31:27,080 --> 00:31:30,760 Speaker 3: Correct. Yes, So we can pin to several different mapping softwares. 716 00:31:30,840 --> 00:31:33,000 Speaker 3: On X is the probably you know, hands down the 717 00:31:33,000 --> 00:31:35,760 Speaker 3: most popular of those. But you can pin to Apple Maps, 718 00:31:35,840 --> 00:31:39,120 Speaker 3: can pin to do your cast, there's several hunt stand 719 00:31:40,000 --> 00:31:42,640 Speaker 3: But the idea is there's a loophole control app and 720 00:31:42,760 --> 00:31:44,760 Speaker 3: it's named that for a reason. We're not trying to 721 00:31:44,800 --> 00:31:47,960 Speaker 3: push anything other than you can control your products with it. 722 00:31:47,960 --> 00:31:49,800 Speaker 3: You can control the RX five. That was really easy 723 00:31:49,840 --> 00:31:52,320 Speaker 3: to use, and so that that was the That was 724 00:31:52,360 --> 00:31:54,960 Speaker 3: the mandate, right was when you when you nobody wants 725 00:31:54,960 --> 00:31:57,400 Speaker 3: another app, let's just let's just call it what it is. 726 00:31:57,480 --> 00:32:00,080 Speaker 3: Nobody wants that extra app. But if you're trying to 727 00:32:00,120 --> 00:32:03,280 Speaker 3: figure something like a BX six range to you as 728 00:32:03,280 --> 00:32:05,520 Speaker 3: a hunter or you as a rifle hunter, you as 729 00:32:05,520 --> 00:32:08,480 Speaker 3: a bow hunter, and me as an NRL hunter, competition 730 00:32:09,360 --> 00:32:11,600 Speaker 3: set up. Trying to do that with a couple buttons 731 00:32:11,720 --> 00:32:13,480 Speaker 3: is going to be painful, so being able to just 732 00:32:13,560 --> 00:32:17,560 Speaker 3: quickly go through intuitively pootpoot, boot, poop, done, put it away, 733 00:32:17,640 --> 00:32:20,560 Speaker 3: be done with It doesn't change until later. The control 734 00:32:20,560 --> 00:32:22,720 Speaker 3: app part of that is for pinning, So what you 735 00:32:22,720 --> 00:32:24,760 Speaker 3: would be doing is every time I arrange, I'm not 736 00:32:24,840 --> 00:32:27,400 Speaker 3: just dropping pins all over my map. I can go 737 00:32:27,480 --> 00:32:29,800 Speaker 3: back and say, hey, I want that last one. But 738 00:32:29,880 --> 00:32:32,480 Speaker 3: most likely what it is is, Okay, we're in a spot, 739 00:32:32,560 --> 00:32:34,240 Speaker 3: there's a bowl that I want to take a shot at, 740 00:32:34,320 --> 00:32:35,880 Speaker 3: or they just went over that hill and I want 741 00:32:35,880 --> 00:32:38,880 Speaker 3: to fall in behind him, whatever the he just bedded down. 742 00:32:39,280 --> 00:32:40,880 Speaker 3: I want to pin. The next time I push this, 743 00:32:40,920 --> 00:32:43,200 Speaker 3: I want to pin that. So you just pin the 744 00:32:43,240 --> 00:32:46,400 Speaker 3: next one. You range it and it throws. It goes 745 00:32:46,520 --> 00:32:48,720 Speaker 3: directly to your mapping. So we'll go with on X. 746 00:32:49,080 --> 00:32:51,880 Speaker 3: On X opens automatically it drops a pin on that 747 00:32:51,960 --> 00:32:55,120 Speaker 3: exact location. So if my laser was a string, wherever 748 00:32:55,160 --> 00:32:57,520 Speaker 3: the end of that string was, it drops a pin 749 00:32:57,640 --> 00:33:00,960 Speaker 3: right there. It has a loophold logo icon on it, 750 00:33:01,000 --> 00:33:03,240 Speaker 3: so it will stand out. It's a different color, different 751 00:33:03,520 --> 00:33:05,960 Speaker 3: everything than the other ones. But then you can edit 752 00:33:06,000 --> 00:33:07,720 Speaker 3: it do all the same things. You want to take 753 00:33:07,720 --> 00:33:09,520 Speaker 3: that picture and embedded in there like you're used to 754 00:33:09,960 --> 00:33:13,160 Speaker 3: turn it red, green, blue, an x, you know, a 755 00:33:13,160 --> 00:33:16,520 Speaker 3: buck symbol, a bowl symbol, whatever. But initially it starts 756 00:33:16,520 --> 00:33:18,040 Speaker 3: out as a loophol symbol, so you can find it 757 00:33:18,120 --> 00:33:20,400 Speaker 3: right away, but you're not going to just spam it 758 00:33:20,440 --> 00:33:23,120 Speaker 3: all over your map. Every time you range you tell it, hey, 759 00:33:23,120 --> 00:33:25,280 Speaker 3: I want to know where that is, and then and 760 00:33:25,280 --> 00:33:27,000 Speaker 3: then it'll drop right on there. 761 00:33:28,240 --> 00:33:31,120 Speaker 1: So what was the display like brightness? Why did we 762 00:33:31,200 --> 00:33:33,280 Speaker 1: choose it low light? You know, fast paced tons? Like 763 00:33:33,400 --> 00:33:35,080 Speaker 1: what does the display look like? Can you kind of 764 00:33:35,360 --> 00:33:37,680 Speaker 1: without getting into too much detail, like what information do 765 00:33:37,800 --> 00:33:39,920 Speaker 1: we given? How do we confirm that everything's right? And 766 00:33:39,960 --> 00:33:42,200 Speaker 1: then you know kind of what lives in that display? 767 00:33:42,480 --> 00:33:45,200 Speaker 3: Yeah, so this is a display that we developed called 768 00:33:45,240 --> 00:33:48,920 Speaker 3: an acuview display. Again, optics were job one, right, and 769 00:33:49,000 --> 00:33:51,920 Speaker 3: so the display is the reason that a lot of 770 00:33:52,200 --> 00:33:56,200 Speaker 3: range finding optics may have some degradation to the optical performance. 771 00:33:56,600 --> 00:33:58,920 Speaker 3: So what we've done is we've chosen a red color 772 00:33:58,960 --> 00:34:01,040 Speaker 3: that's relaxing to the eye. That's what people are used to, 773 00:34:01,880 --> 00:34:04,440 Speaker 3: and that There's two ways to do display as in 774 00:34:04,480 --> 00:34:07,000 Speaker 3: a range finder. One is you look through it and 775 00:34:07,080 --> 00:34:09,040 Speaker 3: that cuts out a ton of light. The other is 776 00:34:09,080 --> 00:34:11,560 Speaker 3: to project it up in there, so think heads up 777 00:34:11,560 --> 00:34:13,319 Speaker 3: display on when you're driving in your car, you can 778 00:34:13,360 --> 00:34:16,160 Speaker 3: see the spedometer reflected off your windshield. That is the 779 00:34:16,200 --> 00:34:18,080 Speaker 3: more popular way of doing it because it doesn't cut 780 00:34:18,120 --> 00:34:21,800 Speaker 3: down on light transmission. What it does do is whatever 781 00:34:22,000 --> 00:34:25,920 Speaker 3: color we want that display to be, in this case red, 782 00:34:26,640 --> 00:34:29,120 Speaker 3: you need to reflect that off of the lens. So 783 00:34:29,239 --> 00:34:31,160 Speaker 3: just like it reflects off your windshield. You know, if 784 00:34:31,160 --> 00:34:33,560 Speaker 3: you're driving and your spentometer is shining up like this, 785 00:34:33,680 --> 00:34:36,440 Speaker 3: it bounces off comes back to your eye. Same things happening. 786 00:34:36,480 --> 00:34:38,800 Speaker 3: That little display is sitting down here and it's bouncing 787 00:34:38,840 --> 00:34:41,040 Speaker 3: off and back to your eye. Well, all the light 788 00:34:41,080 --> 00:34:44,520 Speaker 3: that's coming in through the front of that channel that 789 00:34:44,640 --> 00:34:46,919 Speaker 3: is that same wavelength is going to bounce back off 790 00:34:47,040 --> 00:34:49,399 Speaker 3: and go the other way. So we managed it down 791 00:34:49,440 --> 00:34:52,000 Speaker 3: to we only want to do one very narrow band 792 00:34:52,040 --> 00:34:54,400 Speaker 3: of wavelengths that are that exact color. So now you 793 00:34:54,440 --> 00:34:56,480 Speaker 3: need to have a really good display that's only going 794 00:34:56,520 --> 00:34:58,719 Speaker 3: to be that color because we don't want to cut 795 00:34:58,760 --> 00:35:01,160 Speaker 3: out reds that gives you a blue worldview when you 796 00:35:01,160 --> 00:35:02,520 Speaker 3: look through it. I think we've seen that with red 797 00:35:02,600 --> 00:35:04,759 Speaker 3: dot optics or cheaper range finders. You look through them 798 00:35:04,800 --> 00:35:08,280 Speaker 3: and everything's blue. It's blue because they're trying to reflect 799 00:35:08,400 --> 00:35:13,719 Speaker 3: red and use very little battery. Well, with less expensive displays, 800 00:35:13,760 --> 00:35:16,479 Speaker 3: you get a broader band of red. This display maybe 801 00:35:16,480 --> 00:35:18,719 Speaker 3: this color. That one's that color. So now I need 802 00:35:18,760 --> 00:35:21,600 Speaker 3: to block out all of these. This whole chunk of 803 00:35:21,640 --> 00:35:24,440 Speaker 3: red has to go away. With a really good display, 804 00:35:24,480 --> 00:35:26,160 Speaker 3: you say, they're all going to be right here, and 805 00:35:26,200 --> 00:35:29,160 Speaker 3: I'm only cutting that one little narrow band of wavelengths out. 806 00:35:29,640 --> 00:35:32,040 Speaker 3: Why that matters. If you look on a color wheel, 807 00:35:32,440 --> 00:35:35,920 Speaker 3: red is on one side, blue is directly opposite. Guard 808 00:35:35,960 --> 00:35:38,799 Speaker 3: hairs and animals are red. Like when you start looking 809 00:35:38,800 --> 00:35:40,680 Speaker 3: at it, there's a lot of red in gritters. We 810 00:35:40,760 --> 00:35:43,520 Speaker 3: don't want to cut that all out, and so that's 811 00:35:43,600 --> 00:35:46,680 Speaker 3: the display technology. Honestly was one of the biggest limitters 812 00:35:46,760 --> 00:35:49,719 Speaker 3: on getting this to market because it would degrade the optics. 813 00:35:49,920 --> 00:35:52,520 Speaker 3: And we finally got to a place where you cannot 814 00:35:52,560 --> 00:35:54,680 Speaker 3: degrade the optics and get the right battery life and 815 00:35:54,760 --> 00:35:57,680 Speaker 3: have full pixel display, not just the segments. I think 816 00:35:57,680 --> 00:35:59,960 Speaker 3: we've all got our complaints about the ones that are segmented. 817 00:36:00,640 --> 00:36:03,160 Speaker 3: What does that say? This is like a TV display, 818 00:36:03,400 --> 00:36:05,799 Speaker 3: So it'll give you full instructions when you're looking through it, 819 00:36:05,960 --> 00:36:08,000 Speaker 3: very fine aiming points for your radical so you know 820 00:36:08,000 --> 00:36:11,120 Speaker 3: exactly where you're hitting. All of those things were The 821 00:36:11,160 --> 00:36:12,759 Speaker 3: display was the kind of the missing lynch pin. 822 00:36:13,040 --> 00:36:15,759 Speaker 1: Gotcha? And you mentioned better your life. I haven't used 823 00:36:15,760 --> 00:36:18,760 Speaker 1: mine enough to get there, like do you guys haven't anticipated. 824 00:36:18,120 --> 00:36:21,040 Speaker 3: Like years years, year, years and years? 825 00:36:21,040 --> 00:36:24,520 Speaker 1: Gotcha? And and that pop up display or projection display, 826 00:36:24,560 --> 00:36:27,080 Speaker 1: if I remember right, it's only in the right eye. Correct, 827 00:36:27,080 --> 00:36:28,879 Speaker 1: it's in that right eye of that, but it tricks 828 00:36:28,920 --> 00:36:30,319 Speaker 1: your brain while you're looking through it that it's in 829 00:36:30,360 --> 00:36:33,880 Speaker 1: both but it's really on that right eye. And you know, 830 00:36:33,960 --> 00:36:37,080 Speaker 1: alignment is a little bit important, right if you get 831 00:36:37,120 --> 00:36:39,000 Speaker 1: out of whack too far, you're glass and weird at 832 00:36:39,040 --> 00:36:41,400 Speaker 1: a weird angle. So like alignment, you know, is is 833 00:36:41,400 --> 00:36:44,799 Speaker 1: a little bit important, but it's it's pretty forgiving, you know, left, right, 834 00:36:44,880 --> 00:36:46,680 Speaker 1: up and down. But there were times where I could 835 00:36:46,719 --> 00:36:49,319 Speaker 1: like skew the display, but it was my fault holding it. 836 00:36:49,360 --> 00:36:53,000 Speaker 3: But oh if you were, yeah, you got to be. 837 00:36:52,920 --> 00:36:55,800 Speaker 1: Pretty aligned with the biniacular, but it wasn't I noticed, 838 00:36:55,800 --> 00:36:57,440 Speaker 1: like you could get it to skew off. But for 839 00:36:57,440 --> 00:37:00,160 Speaker 1: the most part, it was super bright and and you 840 00:37:00,200 --> 00:37:02,759 Speaker 1: guys had multiple brightness levels. Whether it was early in 841 00:37:02,760 --> 00:37:04,359 Speaker 1: the morning, maybe you didn't want to be blinded if 842 00:37:04,400 --> 00:37:06,520 Speaker 1: you're trying to make a shot early and real quick 843 00:37:06,600 --> 00:37:09,279 Speaker 1: changes to you know, even on the binocular, like the 844 00:37:09,560 --> 00:37:12,440 Speaker 1: menu is really intuitive, like hey man, I'm getting blinded. 845 00:37:12,520 --> 00:37:14,000 Speaker 1: Let's let's crank this down a little bit, and the 846 00:37:14,000 --> 00:37:15,080 Speaker 1: in the middle of the day you have to crank 847 00:37:15,120 --> 00:37:17,000 Speaker 1: it back up. But yeah, so we've. 848 00:37:16,680 --> 00:37:19,759 Speaker 3: Got a full kind of kind of five button just 849 00:37:19,880 --> 00:37:21,799 Speaker 3: so you can you're not just using two buttons to 850 00:37:21,800 --> 00:37:23,680 Speaker 3: get through the menu. So you can go down through 851 00:37:23,719 --> 00:37:25,920 Speaker 3: the menu, you can go over, you get full textual 852 00:37:26,920 --> 00:37:28,880 Speaker 3: explanations if you need it. And the reason that's on 853 00:37:28,960 --> 00:37:31,160 Speaker 3: there is in case something happens to your phone, right, 854 00:37:31,239 --> 00:37:33,279 Speaker 3: so full backup, I don't want I don't have the app, 855 00:37:33,280 --> 00:37:35,040 Speaker 3: don't want to use the app, broke my phone, phone died, 856 00:37:35,080 --> 00:37:38,560 Speaker 3: whatever it was. You have full access to everything. But 857 00:37:38,640 --> 00:37:41,640 Speaker 3: that eyebox sensitivity is something that is a kind of 858 00:37:41,640 --> 00:37:44,000 Speaker 3: a trademark hallmark but probably a better way of saying 859 00:37:44,040 --> 00:37:46,719 Speaker 3: that for us, you want those clear optics. But whether 860 00:37:46,800 --> 00:37:50,239 Speaker 3: it's a rifle scope, a binocular spotting scope, it needs 861 00:37:50,280 --> 00:37:51,799 Speaker 3: to work for you, and you need to be in 862 00:37:51,880 --> 00:37:54,799 Speaker 3: awkward positions, right, So forgiving eyebox is something that you 863 00:37:54,800 --> 00:37:57,319 Speaker 3: can design into an optic, into a good optic, and 864 00:37:57,360 --> 00:37:58,359 Speaker 3: we have done that before. 865 00:37:58,400 --> 00:38:00,440 Speaker 1: I forget about it. One of the features I really 866 00:38:00,480 --> 00:38:02,880 Speaker 1: like and it it seems like something that's maybe so simple, 867 00:38:02,880 --> 00:38:04,360 Speaker 1: but you guys got it right on this were the 868 00:38:04,360 --> 00:38:07,240 Speaker 1: I cups, Like the little bit of an angled rubber 869 00:38:07,360 --> 00:38:09,360 Speaker 1: like that was one of my like when the BX 870 00:38:09,400 --> 00:38:11,960 Speaker 1: five originally came out, and like me personally, like, man, 871 00:38:12,000 --> 00:38:15,000 Speaker 1: they're pretty square, they're pretty hard. Where this this b 872 00:38:15,200 --> 00:38:16,719 Speaker 1: X six has got the I don't even know what 873 00:38:16,719 --> 00:38:18,839 Speaker 1: you guys call it, like angled rubber, but man, it's 874 00:38:18,880 --> 00:38:22,360 Speaker 1: just comfortable once again, comfort all day sitting behind binos, 875 00:38:22,680 --> 00:38:25,239 Speaker 1: Like these things are just comfortable and soft. I didn't 876 00:38:25,280 --> 00:38:27,080 Speaker 1: even I think it came with a couple extra sets. 877 00:38:27,080 --> 00:38:28,360 Speaker 1: I don't know if that's going to be in the production. 878 00:38:28,480 --> 00:38:30,160 Speaker 1: I'm like, no, that heck was that whatever? You guys 879 00:38:30,200 --> 00:38:32,279 Speaker 1: sent stock on them. We're money and I just went 880 00:38:32,320 --> 00:38:32,600 Speaker 1: with them. 881 00:38:32,600 --> 00:38:34,959 Speaker 2: Now you can definitely find I cups there. They're gonna 882 00:38:35,320 --> 00:38:38,280 Speaker 2: fit you because we're all different, right, yeah, comfortable. 883 00:38:37,840 --> 00:38:38,560 Speaker 3: With different things. 884 00:38:38,560 --> 00:38:39,920 Speaker 2: It's it's a huge feature. 885 00:38:40,120 --> 00:38:42,200 Speaker 3: We're doing a lot of more monoculars. 886 00:38:41,760 --> 00:38:46,080 Speaker 1: Now, very very comfortable. So this is a you know, 887 00:38:46,120 --> 00:38:48,080 Speaker 1: it doesn't have the gold ring on it per se, 888 00:38:48,160 --> 00:38:50,399 Speaker 1: but like, what is the warranty on this BX six 889 00:38:50,480 --> 00:38:52,960 Speaker 1: going to be? Like, uh, what is you know, the 890 00:38:53,000 --> 00:38:55,080 Speaker 1: loop world warranty behind a product like this with both 891 00:38:55,200 --> 00:38:56,440 Speaker 1: range finding and optics. 892 00:38:56,640 --> 00:39:00,399 Speaker 3: Yeah, so lifetime warranty on the optical components, five year 893 00:39:00,400 --> 00:39:04,640 Speaker 3: electronics warranty on the electronics, and that is generally a 894 00:39:04,640 --> 00:39:07,400 Speaker 3: function of how long are those available, So we always 895 00:39:07,400 --> 00:39:09,480 Speaker 3: will strive to take care if we've got that component 896 00:39:09,480 --> 00:39:12,560 Speaker 3: and it still is available, we're going to take care 897 00:39:12,600 --> 00:39:14,479 Speaker 3: of that consumer. We do all the service right here. 898 00:39:15,280 --> 00:39:18,480 Speaker 3: So that is a massive advantage over needing to send 899 00:39:18,480 --> 00:39:20,600 Speaker 3: them to a different continent waiting months and months to 900 00:39:20,600 --> 00:39:22,759 Speaker 3: get them back, because it is a tool. It's a 901 00:39:22,760 --> 00:39:26,000 Speaker 3: tool that we need to be successful. When I guided, 902 00:39:26,080 --> 00:39:29,280 Speaker 3: I had backups for guides, right, and so if somebody's 903 00:39:29,360 --> 00:39:31,040 Speaker 3: optic went down, I had to send them another one 904 00:39:31,040 --> 00:39:32,800 Speaker 3: while I waited eight months to get that one back. 905 00:39:32,840 --> 00:39:35,799 Speaker 3: And you can't go without a truck, right, So you 906 00:39:35,840 --> 00:39:39,320 Speaker 3: can't go without your binos and So that's a lifetime 907 00:39:39,320 --> 00:39:42,359 Speaker 3: on the optics, five year on the electronics, and that's 908 00:39:42,400 --> 00:39:44,200 Speaker 3: mostly related to can we get the sensor we need 909 00:39:44,239 --> 00:39:46,799 Speaker 3: because we'll do all the service right here, normal turn 910 00:39:46,840 --> 00:39:47,239 Speaker 3: around time. 911 00:39:47,280 --> 00:39:59,040 Speaker 1: That's awesome. So at the end of is there anything 912 00:39:59,040 --> 00:40:00,799 Speaker 1: else we want to talk about the or anything we 913 00:40:00,800 --> 00:40:04,000 Speaker 1: didn't cover? I'm stoked because as a guy that hunts, 914 00:40:04,080 --> 00:40:06,839 Speaker 1: you know, out west long glassing, like I love, as 915 00:40:06,920 --> 00:40:08,880 Speaker 1: much as I love elk hunting, it's not necessarily as 916 00:40:08,880 --> 00:40:12,080 Speaker 1: glass intensive like sitting behind the glass meal deer hunting, 917 00:40:12,400 --> 00:40:14,759 Speaker 1: you know, antalope punting and looking at stuff like I 918 00:40:14,840 --> 00:40:18,160 Speaker 1: love that and and in my opinion, like these binoculars 919 00:40:18,200 --> 00:40:20,040 Speaker 1: are there, like as good as I'd ever want, glass 920 00:40:20,080 --> 00:40:22,360 Speaker 1: quality everything I want in the Blitz soclutions. But there'snything 921 00:40:22,440 --> 00:40:24,640 Speaker 1: we didn't talk about that people need to know about 922 00:40:24,680 --> 00:40:27,520 Speaker 1: the b X six. Anything we left off the table, 923 00:40:28,520 --> 00:40:29,200 Speaker 1: I don't think so. 924 00:40:29,400 --> 00:40:31,839 Speaker 2: I think you guys covered it pretty thoroughly. I mean 925 00:40:31,880 --> 00:40:35,640 Speaker 2: I think that you know it's we we take new 926 00:40:35,680 --> 00:40:39,040 Speaker 2: products seriously, and this is literally worked for years on this. 927 00:40:39,040 --> 00:40:41,200 Speaker 2: This isn't this isn't something that we bought off the 928 00:40:41,239 --> 00:40:43,400 Speaker 2: shelf or we tried to do. This is the years 929 00:40:43,400 --> 00:40:46,719 Speaker 2: in the making with a really talented design team based 930 00:40:46,800 --> 00:40:49,560 Speaker 2: right here in Beaverton, Oregon. You know, so it's a 931 00:40:49,760 --> 00:40:52,360 Speaker 2: it's definitely a more than just a new product for us. 932 00:40:52,440 --> 00:40:53,759 Speaker 2: This one is a little bit of the labor I 933 00:40:53,800 --> 00:40:55,880 Speaker 2: love because I know how much, how much kind of 934 00:40:55,920 --> 00:40:57,560 Speaker 2: pain and that we went through to get this to 935 00:40:57,600 --> 00:40:59,520 Speaker 2: where we wanted it. So we're we're really proud. 936 00:41:00,239 --> 00:41:00,880 Speaker 3: That's awesome. 937 00:41:02,680 --> 00:41:06,239 Speaker 4: Here's some grumblings about a VX Forgen two. Yeah, what's 938 00:41:06,239 --> 00:41:06,800 Speaker 4: that all about? 939 00:41:07,280 --> 00:41:07,480 Speaker 1: You know? 940 00:41:07,520 --> 00:41:10,520 Speaker 2: I mean one of the things that you know, every 941 00:41:10,640 --> 00:41:13,400 Speaker 2: rifle scope, in fact, any optic that you put and 942 00:41:13,440 --> 00:41:15,880 Speaker 2: mount on and you're going to actually use to you know, 943 00:41:16,000 --> 00:41:19,160 Speaker 2: make something happen, is anything we sell has made in 944 00:41:19,160 --> 00:41:21,200 Speaker 2: this factory here in Beaverton, and what you guys saw. 945 00:41:21,280 --> 00:41:22,799 Speaker 2: So we've we're really proud. 946 00:41:22,560 --> 00:41:23,359 Speaker 3: Of what we do here. 947 00:41:24,760 --> 00:41:28,120 Speaker 2: And you know, the gold ring line of rifle scopes. 948 00:41:28,440 --> 00:41:29,959 Speaker 2: We think, you know, when you start with the VX 949 00:41:30,000 --> 00:41:32,080 Speaker 2: six is the absolute best hunting scope in the market, 950 00:41:32,080 --> 00:41:33,759 Speaker 2: and I think a lot of people agree with that 951 00:41:33,800 --> 00:41:36,520 Speaker 2: when we look at the numbers and kind of data 952 00:41:36,560 --> 00:41:38,000 Speaker 2: out there of how many people own those. 953 00:41:38,080 --> 00:41:40,160 Speaker 3: But but you know, as you go down. 954 00:41:40,239 --> 00:41:42,560 Speaker 2: We also want to make sure that you know, we're 955 00:41:42,640 --> 00:41:46,040 Speaker 2: building you know, incredible premium optics at every kind of 956 00:41:46,040 --> 00:41:47,960 Speaker 2: price point, all the way down through to the beginning 957 00:41:48,000 --> 00:41:50,160 Speaker 2: to our freedom. And we saw, you know, where our 958 00:41:50,200 --> 00:41:52,239 Speaker 2: line is when you go V six VX five, and 959 00:41:52,280 --> 00:41:56,040 Speaker 2: then there was a honestly a space there that we 960 00:41:56,080 --> 00:41:57,719 Speaker 2: wanted to be able to make sure that we you know, 961 00:41:57,800 --> 00:42:01,600 Speaker 2: kind of right under one thousand dollars had another great 962 00:42:01,680 --> 00:42:06,600 Speaker 2: performance scope. And so the engineering and product team really 963 00:42:06,600 --> 00:42:09,320 Speaker 2: map that out. And it's a hard task, man, because 964 00:42:09,840 --> 00:42:11,359 Speaker 2: you know, you're trying to go, you know, you're kind 965 00:42:11,360 --> 00:42:13,319 Speaker 2: of here's your VX five and it's really good, it's 966 00:42:13,320 --> 00:42:15,520 Speaker 2: done very well for us in the market, and then 967 00:42:15,520 --> 00:42:18,120 Speaker 2: how do we kind of make this this spot work 968 00:42:18,200 --> 00:42:20,200 Speaker 2: and make sense. And I think the team really did 969 00:42:20,200 --> 00:42:24,360 Speaker 2: a great job of developing another optic that is incredible 970 00:42:24,360 --> 00:42:26,560 Speaker 2: optic quality, it's going to work great in low light, 971 00:42:27,080 --> 00:42:30,040 Speaker 2: and it's it's you know, gonna be the best value 972 00:42:30,600 --> 00:42:32,560 Speaker 2: I think out there. If you get a VX four 973 00:42:32,719 --> 00:42:34,600 Speaker 2: and you're doing it right under a thousand bucks there, 974 00:42:34,680 --> 00:42:38,000 Speaker 2: right at that point, you're getting a world class optic 975 00:42:38,360 --> 00:42:40,799 Speaker 2: at under one thousand dollars. And so it's I think 976 00:42:40,800 --> 00:42:42,319 Speaker 2: it's going to be a huge home run for us. 977 00:42:43,239 --> 00:42:45,279 Speaker 2: So we're we're it's out there, we're making them right now, 978 00:42:45,320 --> 00:42:47,680 Speaker 2: and we're getting them out there, and we'll be full 979 00:42:47,719 --> 00:42:50,160 Speaker 2: production here before you know, in the next couple of 980 00:42:50,200 --> 00:42:52,640 Speaker 2: weeks really, So it's it's exciting. 981 00:42:53,719 --> 00:42:55,680 Speaker 4: One thing that really impressed me. And I don't know, 982 00:42:56,320 --> 00:42:58,839 Speaker 4: I know not all scope manufacturers do this. You guys 983 00:42:58,880 --> 00:43:01,040 Speaker 4: have your heat test. You had one hundred and fifty 984 00:43:01,040 --> 00:43:04,600 Speaker 4: degrees for how long? It's quite a lot. 985 00:43:04,719 --> 00:43:07,120 Speaker 3: Yeah, yeah, Well you have to remember that a lot 986 00:43:07,120 --> 00:43:09,640 Speaker 3: of our product ends up going overseas and sitting in 987 00:43:09,680 --> 00:43:12,480 Speaker 3: storage connects before it goes to war, right, and so 988 00:43:13,200 --> 00:43:20,040 Speaker 3: those tests are derived from operational requirements from mill standards. 989 00:43:20,120 --> 00:43:21,680 Speaker 3: You look at the normal eight ten h eight ten 990 00:43:22,280 --> 00:43:25,399 Speaker 3: testing and it's a hybrid of all that. So you'll 991 00:43:25,960 --> 00:43:28,680 Speaker 3: the storage temperatures, the operational temperatures. When you're looking at 992 00:43:28,719 --> 00:43:31,120 Speaker 3: operational temperature and needs to do that definitely, right, and 993 00:43:31,160 --> 00:43:33,759 Speaker 3: so storage temperatures are going to be even higher and 994 00:43:33,880 --> 00:43:36,839 Speaker 3: going to be longer. But those operational temperatures you think 995 00:43:36,840 --> 00:43:39,279 Speaker 3: it's a black or a brown optic in the sun 996 00:43:39,520 --> 00:43:43,759 Speaker 3: in the desert, they get hundreds of degrees well, and 997 00:43:43,880 --> 00:43:45,840 Speaker 3: that sun is beaten on them. So we need to 998 00:43:45,840 --> 00:43:47,160 Speaker 3: test for all of that, and then it needs to 999 00:43:47,160 --> 00:43:49,719 Speaker 3: be able to come out of a you know, an 1000 00:43:49,760 --> 00:43:52,400 Speaker 3: airplane at thirty thousand feet and then open in a 1001 00:43:52,440 --> 00:43:56,080 Speaker 3: tropical environment after just a minute or so. There's a 1002 00:43:56,080 --> 00:43:57,640 Speaker 3: lot of testing that goes on here, and it actually 1003 00:43:57,640 --> 00:44:00,400 Speaker 3: cross pollinates. Four wheelers are really tough one and stuff, 1004 00:44:00,440 --> 00:44:02,799 Speaker 3: and so swimming out of a you know, a torpedo tube. 1005 00:44:03,680 --> 00:44:05,799 Speaker 2: It's a great point. I mean that that's the thing 1006 00:44:05,800 --> 00:44:07,920 Speaker 2: that I don't think a lot of people realize is 1007 00:44:08,440 --> 00:44:11,080 Speaker 2: because of the fact that we've been determined to make 1008 00:44:11,080 --> 00:44:14,960 Speaker 2: every single rifle scope here that if you're literally what 1009 00:44:15,000 --> 00:44:17,880 Speaker 2: we sell to the most elite units in the world 1010 00:44:18,480 --> 00:44:22,480 Speaker 2: and what they use. We do the same test on 1011 00:44:22,800 --> 00:44:25,280 Speaker 2: everything in our hunting lines, starting with the VX Freedom. 1012 00:44:25,640 --> 00:44:27,680 Speaker 2: But like this VX four we're talking about, which is 1013 00:44:27,840 --> 00:44:29,440 Speaker 2: like I said, it's gonna be a great value just 1014 00:44:29,560 --> 00:44:32,719 Speaker 2: under a thousand dollars, incredible performance. It goes through the 1015 00:44:32,719 --> 00:44:35,960 Speaker 2: same rigor that we put on something that you know 1016 00:44:36,320 --> 00:44:38,879 Speaker 2: a unit's going to have that is you know, out 1017 00:44:38,920 --> 00:44:39,919 Speaker 2: there kind of every day. 1018 00:44:40,160 --> 00:44:43,680 Speaker 4: Yeah, that's what blew me away because they were testing 1019 00:44:43,719 --> 00:44:48,359 Speaker 4: some of the Freedom scopes, the same type of mill 1020 00:44:48,440 --> 00:44:53,400 Speaker 4: Spec type testing the Mark five's take and it's like, 1021 00:44:53,560 --> 00:44:54,400 Speaker 4: it's amazing to me. 1022 00:44:55,200 --> 00:44:56,440 Speaker 3: I don't think everybody does that. 1023 00:44:56,719 --> 00:44:58,560 Speaker 2: I don't know if they do or not. My guess 1024 00:44:58,600 --> 00:45:00,920 Speaker 2: is they probably don't when we test the product and 1025 00:45:00,960 --> 00:45:04,520 Speaker 2: look at which we do. But we do, and that's 1026 00:45:04,560 --> 00:45:06,280 Speaker 2: part of what you get when you buy a loople. 1027 00:45:06,680 --> 00:45:10,239 Speaker 1: Yeah, I did want to offer Dirk services. You guys 1028 00:45:10,280 --> 00:45:12,239 Speaker 1: have that big recoil tester down there, but Dirk is 1029 00:45:12,280 --> 00:45:14,920 Speaker 1: more than willing to shoot the five pound fifty b 1030 00:45:15,040 --> 00:45:19,919 Speaker 1: MG to test all your scopes thousands of times. That guy, yeah, 1031 00:45:19,920 --> 00:45:22,040 Speaker 1: he's that. He's that tough that he'll test a five 1032 00:45:22,040 --> 00:45:24,560 Speaker 1: pounds fifty with all of your guys scopes if you 1033 00:45:24,600 --> 00:45:25,960 Speaker 1: want to add that to your testing regin. 1034 00:45:26,400 --> 00:45:28,600 Speaker 2: I remember we had a he's no longer here, but 1035 00:45:28,640 --> 00:45:30,440 Speaker 2: we had a When I first got here, I was 1036 00:45:30,440 --> 00:45:32,160 Speaker 2: talking to one of the guys that ran that machine 1037 00:45:32,200 --> 00:45:35,080 Speaker 2: down there, and I'm like like, so, like, what what 1038 00:45:35,200 --> 00:45:37,920 Speaker 2: is that? Like like that kind of recall and he 1039 00:45:37,960 --> 00:45:42,120 Speaker 2: goes knock you out and you're out cold. So we're 1040 00:45:42,120 --> 00:45:43,000 Speaker 2: not gonna let Dirk te. 1041 00:45:44,440 --> 00:45:46,640 Speaker 1: Fun. I would I will sign the all sign all 1042 00:45:46,680 --> 00:45:50,560 Speaker 1: the waivers you yeah, I'll sign him for him. That 1043 00:45:50,680 --> 00:45:53,439 Speaker 1: will take on the liability. Just a just a video 1044 00:45:53,440 --> 00:45:53,919 Speaker 1: of that fame. 1045 00:45:55,280 --> 00:45:56,720 Speaker 3: It has to be one round. 1046 00:45:56,560 --> 00:45:59,400 Speaker 1: Yeah at a five pound, Yeah, it would be. But 1047 00:45:59,480 --> 00:46:01,799 Speaker 1: I do I don't know. Are you guys accepting any 1048 00:46:01,920 --> 00:46:04,200 Speaker 1: job offerings for that? Like just shooting in a tunnel 1049 00:46:04,560 --> 00:46:06,600 Speaker 1: and doing that like that seemed like the coolest job 1050 00:46:06,640 --> 00:46:08,040 Speaker 1: on the face, it's pretty cool, you know. 1051 00:46:08,120 --> 00:46:10,719 Speaker 2: You got to really hand it to the to the 1052 00:46:10,760 --> 00:46:14,560 Speaker 2: Louppold and Stephens family for finding this location. So when 1053 00:46:14,560 --> 00:46:16,520 Speaker 2: they bought this property, I think it was sixty eight, 1054 00:46:16,680 --> 00:46:18,520 Speaker 2: it was farm land out here, you know, and Nike 1055 00:46:18,600 --> 00:46:20,600 Speaker 2: didn't wasn't over there, and Columbia wasn't over there, I 1056 00:46:20,600 --> 00:46:23,040 Speaker 2: think it was. And one of the reasons that they 1057 00:46:23,120 --> 00:46:25,480 Speaker 2: chose this property is because at that time it wasn't 1058 00:46:25,480 --> 00:46:27,680 Speaker 2: a problem to put a shooting tunnel under our parking 1059 00:46:27,719 --> 00:46:30,160 Speaker 2: lot like we have. And it's just it's such a 1060 00:46:30,200 --> 00:46:34,360 Speaker 2: great thing for our team product testing, you know, because 1061 00:46:34,719 --> 00:46:36,759 Speaker 2: you know everybody, you know, they always send in the 1062 00:46:36,760 --> 00:46:39,040 Speaker 2: scope and it's always the scope's fall, of course, and 1063 00:46:39,120 --> 00:46:40,640 Speaker 2: most of the time we find out it's the AMMO. 1064 00:46:42,560 --> 00:46:45,560 Speaker 3: I'm joking, but it's. 1065 00:46:45,719 --> 00:46:47,960 Speaker 2: It's usually mount through the AMMO or there's all kinds 1066 00:46:47,960 --> 00:46:50,000 Speaker 2: of things that go on with somebody when they're but 1067 00:46:50,080 --> 00:46:51,600 Speaker 2: we can we can take it and we can look 1068 00:46:51,640 --> 00:46:53,600 Speaker 2: at it and say and test it. And you know, 1069 00:46:53,719 --> 00:46:56,000 Speaker 2: in some cases if we find something there that we 1070 00:46:56,080 --> 00:46:57,600 Speaker 2: go to work, we go to work on making it 1071 00:46:57,640 --> 00:47:00,359 Speaker 2: better and fixing it. And the other benefit it is 1072 00:47:00,440 --> 00:47:03,120 Speaker 2: we have a ton as you know, I mean, this 1073 00:47:03,200 --> 00:47:04,920 Speaker 2: team hunts. This team is out in the field, they 1074 00:47:04,960 --> 00:47:07,120 Speaker 2: shoot PRS, matches all the time, and they're doing all 1075 00:47:07,200 --> 00:47:09,680 Speaker 2: kinds of things, and so we we give our team 1076 00:47:09,719 --> 00:47:11,600 Speaker 2: access to that, you know, and they can go in 1077 00:47:11,680 --> 00:47:13,560 Speaker 2: before season, you see guys going down there and zero 1078 00:47:13,680 --> 00:47:15,680 Speaker 2: their rifles and getting them ready to go and and 1079 00:47:15,840 --> 00:47:18,279 Speaker 2: uh so product testing doing that. We have a we 1080 00:47:18,320 --> 00:47:20,520 Speaker 2: have a shooting facility out in Madress, organ which I 1081 00:47:20,560 --> 00:47:23,520 Speaker 2: don't know if you've had a chance to go. Yeah, yeah, 1082 00:47:23,560 --> 00:47:25,920 Speaker 2: we got to get out there. It's it's phenomenal that 1083 00:47:26,000 --> 00:47:27,640 Speaker 2: we do a lot of get our engineering team out 1084 00:47:27,640 --> 00:47:30,239 Speaker 2: there and we can shoot for you know, long long 1085 00:47:30,280 --> 00:47:32,120 Speaker 2: long ways on what's our what's the longest. 1086 00:47:31,800 --> 00:47:33,359 Speaker 3: We know we can get to a couple of thousand meters. 1087 00:47:33,440 --> 00:47:36,239 Speaker 2: Yeah, so it's it's pretty awesome. So we do that 1088 00:47:36,320 --> 00:47:39,080 Speaker 2: as well. But just having this right here in this spot, 1089 00:47:39,960 --> 00:47:41,160 Speaker 2: it's it's it's neat. 1090 00:47:42,640 --> 00:47:44,520 Speaker 1: So I know, you guys got other meetings to go to. 1091 00:47:44,640 --> 00:47:47,040 Speaker 1: Is there anything else like on the observation side, or 1092 00:47:47,040 --> 00:47:49,520 Speaker 1: like where's loop hold going in the future, like knew 1093 00:47:49,560 --> 00:47:51,400 Speaker 1: this new that anything we can talk about, or just 1094 00:47:51,440 --> 00:47:54,080 Speaker 1: kind of like what's the next big product We've. 1095 00:47:53,880 --> 00:47:55,880 Speaker 2: We've got a lot of stuff coming and you know, 1096 00:47:55,920 --> 00:47:59,600 Speaker 2: we we set out and our product and engineering team 1097 00:47:59,680 --> 00:48:02,120 Speaker 2: we have a five year roadmap on on new product 1098 00:48:02,160 --> 00:48:05,239 Speaker 2: and we're we're constantly innovative. One of the things that 1099 00:48:05,320 --> 00:48:07,800 Speaker 2: you know, our vision is is to be the dominant 1100 00:48:07,800 --> 00:48:10,400 Speaker 2: performance optics company in the world. And part of that 1101 00:48:10,560 --> 00:48:13,200 Speaker 2: we're not there. And part of that that that mantra 1102 00:48:13,239 --> 00:48:16,840 Speaker 2: that we have is to to never stop kind of improving, 1103 00:48:17,239 --> 00:48:20,000 Speaker 2: never stop making better product for our customers out there. 1104 00:48:20,400 --> 00:48:22,600 Speaker 2: And so it just requires us to have this this 1105 00:48:22,600 --> 00:48:25,640 Speaker 2: this new product development cycle continue to go on. 1106 00:48:25,680 --> 00:48:26,520 Speaker 3: It's a lot of work. 1107 00:48:26,920 --> 00:48:29,080 Speaker 2: And I think we've got about seventy five engineers in 1108 00:48:29,080 --> 00:48:32,520 Speaker 2: this building and so they're not all designing product, but 1109 00:48:32,520 --> 00:48:36,480 Speaker 2: but of various disciplines, right, and so it's it's it's 1110 00:48:36,520 --> 00:48:38,919 Speaker 2: just an ongoing thing and we've got some really cool 1111 00:48:38,920 --> 00:48:41,719 Speaker 2: stuff coming and uh, you know later this year in 1112 00:48:41,760 --> 00:48:44,319 Speaker 2: terms of what we're doing on on some carbing side, 1113 00:48:44,320 --> 00:48:47,080 Speaker 2: which is think is gonna be cool, It's gonna gonna 1114 00:48:47,120 --> 00:48:49,920 Speaker 2: really do well. We're can continue to work on observation 1115 00:48:50,000 --> 00:48:52,839 Speaker 2: every day, so all of these these core areas for us, 1116 00:48:52,880 --> 00:48:56,520 Speaker 2: whether it's magnified rifle scopes, red dots, what we do 1117 00:48:56,600 --> 00:48:59,359 Speaker 2: in terms of you know, spotters, got another I got 1118 00:48:59,360 --> 00:49:01,360 Speaker 2: a killer spot coming this year. We're really close to 1119 00:49:01,360 --> 00:49:03,400 Speaker 2: getting that done. So that'll have a lot of application, 1120 00:49:03,440 --> 00:49:05,759 Speaker 2: particularly on the military side in terms of what we do. 1121 00:49:06,000 --> 00:49:07,880 Speaker 2: So just keep keep keep tuned. 1122 00:49:07,920 --> 00:49:10,680 Speaker 1: Man, We got we got stuff counts awesome. Well, we 1123 00:49:10,680 --> 00:49:13,200 Speaker 1: we can't thank you guys enough for the partnership, the 1124 00:49:13,239 --> 00:49:16,560 Speaker 1: friendship as well, not just the partnership, and uh, you know, 1125 00:49:16,680 --> 00:49:19,440 Speaker 1: just Leopold's generosity to let us come down through the 1126 00:49:19,480 --> 00:49:21,080 Speaker 1: factory and just be a part of what you guys 1127 00:49:21,120 --> 00:49:23,320 Speaker 1: are doing. And uh, one thing I love is you 1128 00:49:23,360 --> 00:49:25,480 Speaker 1: guys accept feedback from us. You know a lot of times, 1129 00:49:25,680 --> 00:49:27,240 Speaker 1: you know, some people don't want to hear the feedback, 1130 00:49:27,239 --> 00:49:29,439 Speaker 1: but it seems like you and your team like, hey, 1131 00:49:29,440 --> 00:49:30,880 Speaker 1: this is you know, we're out there testing it and 1132 00:49:31,000 --> 00:49:33,440 Speaker 1: it's nice to like, you know, hey, somebody's taking the 1133 00:49:33,440 --> 00:49:36,920 Speaker 1: feedback or working with us, and uh, yeah, it's it's great. 1134 00:49:36,960 --> 00:49:38,759 Speaker 1: And uh, I can't thank you guys enough. 1135 00:49:38,880 --> 00:49:40,719 Speaker 2: Yeah, well you guys are the best, So thanks for 1136 00:49:41,000 --> 00:49:43,640 Speaker 2: you know you're we love hanging out with you too. 1137 00:49:43,719 --> 00:49:45,319 Speaker 2: So having to beer with you guys is great too. 1138 00:49:45,400 --> 00:49:49,720 Speaker 2: And so anytime, anytime, you're welcome here, anytime, All right, perfect, 1139 00:49:50,000 --> 00:49:50,719 Speaker 2: I'm coming. 1140 00:49:50,480 --> 00:49:55,319 Speaker 1: For coffee tomorrow. Alright, No, thanks a lot, guys. Yeah, 1141 00:49:55,440 --> 00:49:58,440 Speaker 1: go check out this will be this will launch after 1142 00:49:58,520 --> 00:50:01,200 Speaker 1: the b X six is officially launched on the eleventh, right, 1143 00:50:01,239 --> 00:50:03,640 Speaker 1: So go check it out. Go. Uh look at the specs, 1144 00:50:03,640 --> 00:50:05,480 Speaker 1: look at the details, like at the videos, everything that's 1145 00:50:05,480 --> 00:50:07,880 Speaker 1: out there on them, and uh, like I say, I 1146 00:50:07,880 --> 00:50:11,440 Speaker 1: I was fortunate to have serial number seventeen, so I 1147 00:50:11,480 --> 00:50:12,799 Speaker 1: was one of the few that got to hunt with it, 1148 00:50:13,360 --> 00:50:16,640 Speaker 1: and uh, very very impressed. And the confidence that I 1149 00:50:16,680 --> 00:50:21,560 Speaker 1: was able to to take away from that on shooting solutions, glassing, 1150 00:50:22,560 --> 00:50:25,120 Speaker 1: all of the above. Is it met all the criteria 1151 00:50:25,200 --> 00:50:28,040 Speaker 1: for me for a for a Western you know optics. 1152 00:50:28,080 --> 00:50:29,160 Speaker 1: So very excited. 1153 00:50:29,239 --> 00:50:29,399 Speaker 3: Yeh. 1154 00:50:29,440 --> 00:50:31,080 Speaker 2: Should be able to find them a loophole dot com 1155 00:50:31,080 --> 00:50:33,680 Speaker 2: when it'll list what retailers have them and so far. 1156 00:50:33,800 --> 00:50:35,960 Speaker 1: I appreciate you guys. Thanks a lot, Yeah, take care 1157 00:50:35,960 --> 00:50:36,560 Speaker 1: of Thanks guys,