WEBVTT - Tesla's Deliveries Expectations and Rubrik's IPO Plans

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<v Speaker 1>From Mahard.

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<v Speaker 2>We're Innovation, Money and Power Collie in Silicon Valley, NBN.

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<v Speaker 2>This is Bloomberg Technology with Caroline Hyde and Ed Ludlow.

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<v Speaker 3>I'm Caroline heid On Bloomberg's weldad quarters in New York,

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<v Speaker 3>and I'm also in New York Ed Louvelow here in

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<v Speaker 3>This is Bloomberg Technology.

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<v Speaker 4>Coming up.

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<v Speaker 3>Look, we'll take a look at what we can expect

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<v Speaker 3>from Tesla's deliveries report does as an analysis slashing estimates

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<v Speaker 3>as the quarter comes to a close.

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<v Speaker 4>Details ahead plus.

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<v Speaker 5>More momentum in the IPO market is Microsoft Banks, Rubric

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<v Speaker 5>says it's ready to file for its initial public offering,

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<v Speaker 5>walking you the latest, and.

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<v Speaker 3>We will sit down with the production company Shy Kids

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<v Speaker 3>as they produce an entire short film using open ayes

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<v Speaker 3>Sora have that so much more coming up throughout the hour.

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<v Speaker 4>First, let's check in on these markets.

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<v Speaker 3>And while after a stellar first quarter ahead, we're just

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<v Speaker 3>pairing back a little bit across the benchmarks and that'sacks

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<v Speaker 3>still clinging onto the gains. But look only by one

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<v Speaker 3>point at the moment. What is driving some of them

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<v Speaker 3>perhaps sell off in the equities on the day at

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<v Speaker 3>least has been the movement in the bond market tenure

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<v Speaker 3>yields spikinging at eleven basis points in the tenure. But

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<v Speaker 3>we're up across the curve four point three one is

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<v Speaker 3>where we're currently trading. Why factory orders coming in a

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<v Speaker 3>surprise gain and really showing that this is a strong

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<v Speaker 3>US economy and therefore the Fed really doesn't have to

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<v Speaker 3>be cunning rates anytime soon. Bitcoin current under pressure off

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<v Speaker 3>by two point eight percent, still relatively higher at sixty

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<v Speaker 3>eighty eight hundred and twenty seven, but put.

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<v Speaker 4>It into concext stead.

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<v Speaker 3>Look at where we have come for this year alone

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<v Speaker 3>on the S and P five hundred, despite those moves

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<v Speaker 3>in bonn yields throughout the year.

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<v Speaker 5>Yeah, it's been a fast start to twenty twenty four.

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<v Speaker 5>The first quarter, the first back to back quarterly gained

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<v Speaker 5>since mid of last year Dune quarter of last year.

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<v Speaker 5>But I'm trying to find what are the commonalities between

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<v Speaker 5>all of these gains at the inducey's level, and I

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<v Speaker 5>think the answers in Vidia basically along with some other

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<v Speaker 5>AI names that we're caught up in a kind of

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<v Speaker 5>infrastructure play, and now the attention's focusing well, if rates

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<v Speaker 5>are going to come down. Which rate sensitive sectors do

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<v Speaker 5>you want to be in and does that mean moving

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<v Speaker 5>away from tech? Which is sad for us, it might

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<v Speaker 5>be savvy for others.

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<v Speaker 3>And to be honest, savvy on the date and on

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<v Speaker 3>the year to date, we're still seeing chips sector absolutely

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<v Speaker 3>flying one and a quarter percent higher on the day.

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<v Speaker 3>We've got analysts out there upgrading the stocks of the

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<v Speaker 3>likes of Micron. Isn't just, of course a star performer

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<v Speaker 3>that has always been in video, but this has started

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<v Speaker 3>to spread and where else has been really the beneficiaries.

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<v Speaker 5>And later in the program we also have to talk

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<v Speaker 5>about our risk assert of choice, which is bitcoin, because

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<v Speaker 5>there is something that is due to happen on the calendar,

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<v Speaker 5>the harving. I think it's important to understand that. But

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<v Speaker 5>broadly speaking, every week I have a sense of deja

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<v Speaker 5>vu because we always say, oh, will the Fed cut

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<v Speaker 5>rates or when will they cut rates? And in which

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<v Speaker 5>increment and then we go from there and see how

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<v Speaker 5>it impacts the technology sector. We used to say higher

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<v Speaker 5>rates discount the present value of future cash flows. By

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<v Speaker 5>I'm reading this note from City Strategies saying, actually we're

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<v Speaker 5>thinking about where we need to move outside of technology,

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<v Speaker 5>what role bitcoin play and that as well have no idea.

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<v Speaker 4>Yes, spread the love.

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<v Speaker 3>Meanwhile, Jupiter of fund Over in Asia is still saying, look,

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<v Speaker 3>get in on the AI play, go in on those

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<v Speaker 3>sorts of names that you still have seen so outperformed.

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<v Speaker 3>So it feels as though the artificial intelligence run up

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<v Speaker 3>still has some space to run. But there is one

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<v Speaker 3>stock ed that has really fallen of fout this year

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<v Speaker 3>so far. It was a magnificent seven player and it's

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<v Speaker 3>anything but magnificent at the moment.

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<v Speaker 5>And just before we came on air, the declines in

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<v Speaker 5>the moment really accelerated. Tesla's down two point five percent.

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<v Speaker 5>We are bracing for first quarter deliveries where the expectation

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<v Speaker 5>is that they will deliver around four hundred and fifty

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<v Speaker 5>seven thousand sequentially quarter and quarter. That would been a

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<v Speaker 5>six percent decline. The big one to watch is like,

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<v Speaker 5>look at how wide the estimates are at the lower end.

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<v Speaker 5>This could be the first time in years that Tesla's

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<v Speaker 5>seen a drop year on year in deliveries growth. And

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<v Speaker 5>we know all about the factors higher rates, the consumer's

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<v Speaker 5>not interested any more. Domestic competition in China, there is

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<v Speaker 5>a lot for us to discuss and discuss it. Corey

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<v Speaker 5>Cantal and list A Bloomberg NIF covering vehicle electrification joins

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<v Speaker 5>us here in New York. I mean, this is an

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<v Speaker 5>important quarter, but the first quarter of twenty twenty four

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<v Speaker 5>kind of summed up the EV story. Are you in

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<v Speaker 5>the concerned about Tesla camp?

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<v Speaker 6>I think I'm in the way and see how Tesla does.

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<v Speaker 6>And if you look at the market globally, it's getting

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<v Speaker 6>more competitive. The number of the really watches that four

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<v Speaker 6>hundred and twenty three thousand units. I could see Tesla

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<v Speaker 6>being pretty flat. We've seen in the US, for example, month.

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<v Speaker 5>That's what they did in the first quarter of twenty

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<v Speaker 5>twenty three. Three.

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<v Speaker 6>Right, you're on year being flat even you've seen some

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<v Speaker 6>estimates of a decline of about three percentage points as

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<v Speaker 6>a possibility down to about four hundred and ten thousand.

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<v Speaker 6>Deutsche Bank had Tesla four hundred and fourteen thousand deliveries,

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<v Speaker 6>I would bet more on probably the I'd say Barish

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<v Speaker 6>delivery side, just because of the number of issues they've had.

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<v Speaker 6>You look at not only China and competition there, but

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<v Speaker 6>in Europe. Tesla's a giga factory in Berlin, so I'll

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<v Speaker 6>slowed down due to some outside issues that I must

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<v Speaker 6>flew over there to help deal with afterwards. So you

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<v Speaker 6>look at China, a lot of competition here in the

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<v Speaker 6>US MILEL three refrac Europe issues, so nowhere is going

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<v Speaker 6>particularly well. Not being said, Tesla is still likely to

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<v Speaker 6>outpace BID in terms of its fully electric vehicle sales

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<v Speaker 6>this quarter. Given you know, even if Tesla had about

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<v Speaker 6>fur hundred thousand minutes.

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<v Speaker 3>Let's go into the context here. If we do see

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<v Speaker 3>an actual year on year decline, how unheard of is

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<v Speaker 3>that for Tesla.

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<v Speaker 6>The last time that happened to Tesla was in twenty

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<v Speaker 6>twenty during the pandemic, and then I went back in

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<v Speaker 6>the data and before that you have to go back

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<v Speaker 6>to twenty fourteen to see a slight decline year on year.

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<v Speaker 6>In general, it's been flat or Tesla has seen a

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<v Speaker 6>lot of growth on the year on year basis. Elon

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<v Speaker 6>Musk has said, we're in between two waves, and so

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<v Speaker 6>the question is, you know what happens this quarter, and

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<v Speaker 6>then what does Tesla do They're corrected moving forward, because

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<v Speaker 6>again they haven't given a kind of guidance of delivery

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<v Speaker 6>for the full year, which you typically see auto makers do,

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<v Speaker 6>and you want to see that reassurance if you're looking

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<v Speaker 6>for the EV sector to grow. Tesla was about forty

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<v Speaker 6>six percent of US EV sales, which was actually the

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<v Speaker 6>lowest in twenty twenty three on basis, so they're becoming

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<v Speaker 6>less important to the health of the overall US EV market,

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<v Speaker 6>but still important to the global leaving market.

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<v Speaker 5>Okay, last Thursday, in the Bay Area, in an undisclosed location,

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<v Speaker 5>I went and picked up a Model Y. I did

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<v Speaker 5>it at least one. At least one because I needed

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<v Speaker 5>a new car, but also it was astonishing the federal

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<v Speaker 5>tax credit in the least context, but also Tesla's own incentives.

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<v Speaker 5>They always do this at the end of a quarter,

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<v Speaker 5>and they warned us that April first prices would go

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<v Speaker 5>back up. They did. I woke up this morning and

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<v Speaker 5>checked the website. But you talked about between two waves.

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<v Speaker 5>I debated, as you know, because we discussed it for

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<v Speaker 5>a really long time. Do I need what model? Why

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<v Speaker 5>does the Model Y work for me? I think on

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<v Speaker 5>balance it did for many consumers out there. This is

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<v Speaker 5>really complicated. They look at the vehicle's test or offers

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<v Speaker 5>and say, I don't know that I want a Model

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<v Speaker 5>three or Model Y. I can't afford an SNX and cybertruck.

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<v Speaker 5>Don't even get me started.

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<v Speaker 6>Well, there's only so many cyber trugs being in buildgip. Yeah,

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<v Speaker 6>you're got to go down the pre order list. I

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<v Speaker 6>think the other issue is you look at the Model

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<v Speaker 6>Y and the Model three. They're really close in price now,

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<v Speaker 6>they are, so if you are looking at a three,

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<v Speaker 6>why just spend a little bit more for the Why

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<v Speaker 6>for more like room and more space. With the next

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<v Speaker 6>generation Tesla vehicle announced for production sometime next year, you

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<v Speaker 6>want to make sure you're not cannibalizing the three, because

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<v Speaker 6>right now, Why is the best value out there, not

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<v Speaker 6>just in the US, one of the best selling vehicles

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<v Speaker 6>in the world.

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<v Speaker 3>But then let's get that broader context of competition you

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<v Speaker 3>mentioned BYD and how they're managing to ramp up in

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<v Speaker 3>end of market share. But over in Europe, you know

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<v Speaker 3>you've got BMW coming out with some really extraordinary electric vehicles. Overall,

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<v Speaker 3>is competition now something really Tesla has to be sitting

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<v Speaker 3>up in a world.

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<v Speaker 6>Yes, I think China it's the most intense China. You've

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<v Speaker 6>got a bunch of different other makers competing in a

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<v Speaker 6>real way and consumers there. I think the ideas even

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<v Speaker 6>said that EV sales should be about fifty percent of

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<v Speaker 6>all car sales in China in the next coming few months.

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<v Speaker 6>Everywhere else, Tesla has a bit more of an advantage

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<v Speaker 6>in terms of time, but everywhere it's wrapping up. I'm

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<v Speaker 6>looking forward to those bmwevs next year. That should be

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<v Speaker 6>the new class making waves. And they're big here in

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<v Speaker 6>the US too. I mean, they were about twenty percent

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<v Speaker 6>of all BMW sales last year in the US were electric,

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<v Speaker 6>So it's not just the Europe not just the China thing.

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<v Speaker 6>Tesla has competition everywhere, and that's a big difference from

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<v Speaker 6>a couple years ago.

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<v Speaker 3>Current cantor giving individual advice to Edel shouldn't been driving.

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<v Speaker 3>But also you can check him out on Bloomberg ne ef.

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<v Speaker 3>He has some great analysis across evs. Meanwhile, coming up,

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<v Speaker 3>chief experience officer at ledger Ian Rodgers joining us tell

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<v Speaker 3>us what we can expect a little bitcoin harming.

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<v Speaker 5>I'm also sticking with the EV sets for a minute. Nikola,

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<v Speaker 5>the maker of battery electric, electric and hydrogen fuel cell trucks,

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<v Speaker 5>is down a percentage point, but it had been up

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<v Speaker 5>as much as sixteen percent in pre market ten percent

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<v Speaker 5>at the open. The current management team is suing disgraced

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<v Speaker 5>founder and CEO former CEO Trevor Milton, who himself was

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<v Speaker 5>trying to get new board members who are his friends

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<v Speaker 5>on the board and has been sentenced to four years

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<v Speaker 5>in prison. I don't know if he's litigating this from prison,

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<v Speaker 5>but this is a wild stock that you want to

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<v Speaker 5>be following, and we're trying to get more details. We'll

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<v Speaker 5>keep an eye on it. This is Bloomberg technology.

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<v Speaker 3>Let's talk crypto bitcoin to be specific, because every is

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<v Speaker 3>so often the formula that governs the rate at which

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<v Speaker 3>new bitcoin tokens are created, but it changes. These events

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<v Speaker 3>they're called halvings, are a planned reduction in the rewards

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<v Speaker 3>that miners receive and happen once every four years or so. Now,

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<v Speaker 3>after the last three halvings, the coin hit records. So

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<v Speaker 3>both skeptics and supporters they're watching this particular move closely

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<v Speaker 3>to see what will come of the event and the

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<v Speaker 3>price point.

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<v Speaker 4>More specifically, let's get to chief.

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<v Speaker 3>Experience officer at Ledger as Ian Rodgers joining us really

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<v Speaker 3>on your take, I mean, your business is all about

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<v Speaker 3>ultimately the consumer side and the buying and securing of crypto.

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<v Speaker 3>When you're thinking of the harving, are you expecting everyone

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<v Speaker 3>is going to be a flurry of anticipation to have more,

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<v Speaker 3>to own more as a supply becomes more limited and

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<v Speaker 3>it does drive up the price.

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<v Speaker 2>Well, I think that the having is a great opportunity

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<v Speaker 2>for people to learn learn more about what bitcoin is

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<v Speaker 2>and how it works. You know, Bitcoin it's designed to

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<v Speaker 2>mimic precious metals in that the more you mine it,

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<v Speaker 2>the more difficult it becomes to mind. And going into

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<v Speaker 2>this having is, we have an unprecedented setup because we

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<v Speaker 2>have hit an all time high on a weekly, monthly

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<v Speaker 2>and quarterly basis. You know, prior to the having, which

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<v Speaker 2>is something that hasn't happened before in the times that's

0:10:25.000 --> 0:10:29.040
<v Speaker 2>happened previously. After you have you know this this weekly, monthly,

0:10:29.120 --> 0:10:31.160
<v Speaker 2>quarterly all time high, you've had an appreciation of three

0:10:31.240 --> 0:10:34.760
<v Speaker 2>hundred percent. So you know, the setup, the setup of

0:10:34.800 --> 0:10:37.400
<v Speaker 2>the having is is interesting because you know, it's it's

0:10:37.440 --> 0:10:41.720
<v Speaker 2>a financial endeavor for the miners and you can learn

0:10:41.760 --> 0:10:44.600
<v Speaker 2>a lot from watching what the miners are doing going

0:10:44.600 --> 0:10:47.400
<v Speaker 2>into the having, and they've been investing so they've obviously

0:10:47.440 --> 0:10:50.920
<v Speaker 2>been betting on betting their businesses on the price of

0:10:51.240 --> 0:10:53.480
<v Speaker 2>bitcoin going up, and it looks like they're about to

0:10:53.480 --> 0:10:54.040
<v Speaker 2>win their bed.

0:10:54.720 --> 0:10:59.199
<v Speaker 5>I like the comparison with literal mining of metals or commodities.

0:10:59.240 --> 0:11:01.240
<v Speaker 5>Called it what you will, and I find those data

0:11:01.240 --> 0:11:03.760
<v Speaker 5>points interesting. When you say machines, I think you mean

0:11:03.800 --> 0:11:07.480
<v Speaker 5>the compute right to run this. And you're also focused

0:11:07.520 --> 0:11:10.240
<v Speaker 5>on the hash rate, which has been accelerating. Why are

0:11:10.240 --> 0:11:12.359
<v Speaker 5>those data points that you're following.

0:11:13.200 --> 0:11:15.920
<v Speaker 2>Well, because you're what you're doing, and if you're looking

0:11:15.960 --> 0:11:17.760
<v Speaker 2>to the minors to see what they think is going

0:11:17.760 --> 0:11:19.960
<v Speaker 2>to happen after the having, than what you're doing is

0:11:19.960 --> 0:11:22.640
<v Speaker 2>you're saying, okay, well, what's the break even point for them?

0:11:22.679 --> 0:11:25.800
<v Speaker 2>So at the current you know, at the at the

0:11:25.840 --> 0:11:29.720
<v Speaker 2>current rate of bitcoins being created, which is about nine

0:11:29.840 --> 0:11:32.439
<v Speaker 2>hundred per day, the break even point for them is

0:11:32.480 --> 0:11:36.160
<v Speaker 2>a thirty two thousand dollars bitcoin. So they've been investing

0:11:36.960 --> 0:11:39.840
<v Speaker 2>all year long, even knowing that after the having, the

0:11:39.840 --> 0:11:41.959
<v Speaker 2>break even point for them will be sixty four thousand

0:11:42.000 --> 0:11:44.640
<v Speaker 2>dollars bitcoins. So even you know, back in January when

0:11:44.640 --> 0:11:47.240
<v Speaker 2>the price of bitcoin was between forty and fifty thousand dollars.

0:11:47.520 --> 0:11:49.920
<v Speaker 2>They were still investing betting that the price of bitcoin

0:11:49.960 --> 0:11:53.120
<v Speaker 2>would surpass that sixty four thousand dollars mark. So now

0:11:53.160 --> 0:11:56.840
<v Speaker 2>bitcoin's you know, hovering around seventy seventy thousand dollars. And

0:11:56.880 --> 0:11:58.480
<v Speaker 2>then what you have is again as I said, you

0:11:58.480 --> 0:12:00.599
<v Speaker 2>had you about nine hundred bitcoins being created on a

0:12:00.679 --> 0:12:02.960
<v Speaker 2>daily basis. After the having that will go down to

0:12:03.040 --> 0:12:06.319
<v Speaker 2>four hundred and fifty bitcoins being created on a daily basis.

0:12:06.360 --> 0:12:08.880
<v Speaker 2>But you have this this new event which is the

0:12:08.880 --> 0:12:12.280
<v Speaker 2>Bitcoin ETFs, which are driving a demand of around twenty

0:12:12.360 --> 0:12:14.439
<v Speaker 2>five hundred bitcoins every day. So you know, there will

0:12:14.440 --> 0:12:17.199
<v Speaker 2>only ever be twenty one million bitcoin nineteen and a

0:12:17.240 --> 0:12:20.320
<v Speaker 2>half million of those are already in existence. All of

0:12:20.360 --> 0:12:24.600
<v Speaker 2>those have come into existence via this mining process. And

0:12:24.640 --> 0:12:27.079
<v Speaker 2>if you just look at the at the supply side,

0:12:27.080 --> 0:12:30.360
<v Speaker 2>we've had we've had you know, kind of a you know,

0:12:30.400 --> 0:12:33.880
<v Speaker 2>we've had this this demand that's been created by the ETFs,

0:12:34.520 --> 0:12:37.000
<v Speaker 2>and then now you're about to have the supply shock

0:12:37.480 --> 0:12:39.760
<v Speaker 2>of the having. So I think, you know, it's it's

0:12:40.120 --> 0:12:42.640
<v Speaker 2>it's very you know, very simple supply and demand. And

0:12:43.320 --> 0:12:45.880
<v Speaker 2>you know, and also now you know, bitcoin's been around

0:12:45.880 --> 0:12:49.960
<v Speaker 2>for fifteen years, so A. It's been hardened, and we've

0:12:49.960 --> 0:12:51.440
<v Speaker 2>had a long time to look at it, and we've

0:12:51.480 --> 0:12:53.960
<v Speaker 2>looked at these cycles many times. So you know, there's

0:12:54.000 --> 0:12:56.720
<v Speaker 2>no no guarantee that the past will predict the future.

0:12:57.200 --> 0:12:59.240
<v Speaker 2>As I said, we've never had this all time high

0:12:59.320 --> 0:13:02.320
<v Speaker 2>in advance of the e t A. I mean, I'm sorry,

0:13:02.360 --> 0:13:04.840
<v Speaker 2>in advance of the having the the ETF is a

0:13:04.880 --> 0:13:06.960
<v Speaker 2>new way to buy bitcoin. So there's a lot here

0:13:07.000 --> 0:13:10.360
<v Speaker 2>that I'm precedented, you know. But but we're definitely looking

0:13:10.360 --> 0:13:11.920
<v Speaker 2>at past cycles to try to predict the.

0:13:11.840 --> 0:13:15.080
<v Speaker 3>Future, and we are asking a lot of your own

0:13:16.080 --> 0:13:19.960
<v Speaker 3>expertise in this domain. And I wonder just how decentralized

0:13:20.480 --> 0:13:24.040
<v Speaker 3>is the mining community at this moment, how much are

0:13:24.040 --> 0:13:26.920
<v Speaker 3>they able to be redeploying yet further and further capital

0:13:26.960 --> 0:13:31.560
<v Speaker 3>into compute into well ultimately, and the economics.

0:13:30.960 --> 0:13:34.480
<v Speaker 2>That you just walked us through, well, it's it's I mean,

0:13:34.520 --> 0:13:39.040
<v Speaker 2>it's it's global. It chases cheap energy, you know, because

0:13:39.080 --> 0:13:41.200
<v Speaker 2>the you know, the cheaper that you can they can

0:13:41.280 --> 0:13:44.120
<v Speaker 2>run the mining operation, you know, the more profitable you

0:13:44.120 --> 0:13:48.080
<v Speaker 2>can become. Also, you know, the compute that that drives mining,

0:13:48.400 --> 0:13:52.800
<v Speaker 2>you know, has has improved tremendously between the last cycle

0:13:52.800 --> 0:13:55.240
<v Speaker 2>and this cycle. So you know, it is a it

0:13:55.280 --> 0:13:57.560
<v Speaker 2>is a it's a it's a global business. But again,

0:13:57.640 --> 0:14:00.960
<v Speaker 2>these are these are these are businesses, right, so you know,

0:14:01.000 --> 0:14:03.320
<v Speaker 2>the question is what will they do after they're having

0:14:03.400 --> 0:14:05.360
<v Speaker 2>you know, how much of the bitcoin that they mind

0:14:05.400 --> 0:14:07.640
<v Speaker 2>will they need to sell and then put into the market.

0:14:07.840 --> 0:14:10.000
<v Speaker 2>Will they be able to keep their machines online because

0:14:10.040 --> 0:14:12.040
<v Speaker 2>it's profitable to do so, or will they need to

0:14:12.120 --> 0:14:15.920
<v Speaker 2>unplug some of their machines because the profitability has gone down. So,

0:14:16.160 --> 0:14:19.600
<v Speaker 2>you know, that's why it's super interesting to continue to

0:14:19.680 --> 0:14:22.000
<v Speaker 2>keep an eye on the mining business and to see

0:14:22.040 --> 0:14:24.400
<v Speaker 2>what investments they're making and what bests they're making.

0:14:24.520 --> 0:14:27.600
<v Speaker 5>We're talking about harving because it's due in April. Look,

0:14:27.680 --> 0:14:30.080
<v Speaker 5>we've had a pretty robust debate in the last week

0:14:30.160 --> 0:14:32.240
<v Speaker 5>in with Jack Mallers, who was on the program. The

0:14:32.320 --> 0:14:35.160
<v Speaker 5>Strike CEO Mike Novagratz came on the show last week

0:14:35.160 --> 0:14:37.520
<v Speaker 5>and made the same argument. They basically in the camp

0:14:37.520 --> 0:14:41.240
<v Speaker 5>of there's only twenty one million bitcoin ever and therefore

0:14:41.280 --> 0:14:44.360
<v Speaker 5>price only go up. Bitcoin go up for that very

0:14:44.360 --> 0:14:47.080
<v Speaker 5>simple reason. But one of the interesting data points that

0:14:47.080 --> 0:14:49.720
<v Speaker 5>I track at least is liquidity in the market. You know,

0:14:49.920 --> 0:14:51.680
<v Speaker 5>I get it on the supply side, but there's a

0:14:51.680 --> 0:14:55.440
<v Speaker 5>lot of trading that goes on. Basically, are you in

0:14:55.480 --> 0:14:57.920
<v Speaker 5>the camp of only twenty one million bitcoin? Ever, so

0:14:57.960 --> 0:14:58.760
<v Speaker 5>it only go up.

0:15:00.080 --> 0:15:03.360
<v Speaker 2>Well, I'm in the camp of we lead digital lives,

0:15:03.400 --> 0:15:05.960
<v Speaker 2>and we will have digital ownership in our digital lives.

0:15:06.040 --> 0:15:08.240
<v Speaker 2>And there is a new invention here. I mean, that's thinking.

0:15:08.240 --> 0:15:10.800
<v Speaker 2>That's what people often kind of overlook. They look at

0:15:10.840 --> 0:15:13.080
<v Speaker 2>only the speculative side. But you know, I've been working

0:15:13.080 --> 0:15:15.640
<v Speaker 2>on the Internet since the early nineties, and I did

0:15:15.640 --> 0:15:17.400
<v Speaker 2>digital music for twenty years and I was a big

0:15:17.440 --> 0:15:19.240
<v Speaker 2>part of the fact that you no longer own your

0:15:19.320 --> 0:15:23.800
<v Speaker 2>music collection, you rent it. So bitcoin has been the

0:15:23.880 --> 0:15:28.280
<v Speaker 2>tip of this sphere of digital ownership. And I think

0:15:28.280 --> 0:15:30.360
<v Speaker 2>that you know that you know we will have digital

0:15:30.360 --> 0:15:33.280
<v Speaker 2>ownership in our digital lives. And yes, because you have

0:15:33.400 --> 0:15:37.320
<v Speaker 2>this this truly scarce digital ownership asset, which is like

0:15:37.360 --> 0:15:41.080
<v Speaker 2>a behaves like a precious metal. I think, look, if

0:15:41.080 --> 0:15:43.320
<v Speaker 2>you own pesos, you want to own dollars, and if

0:15:43.360 --> 0:15:44.480
<v Speaker 2>you own dollars, you want.

0:15:44.280 --> 0:15:44.920
<v Speaker 1>To own bitcoin.

0:15:45.880 --> 0:15:48.640
<v Speaker 5>Legend chief experience officer in Roger's Grades, catch up with you.

0:15:57.080 --> 0:15:58.720
<v Speaker 5>It is time for talking tech and first off, in

0:15:58.760 --> 0:16:01.400
<v Speaker 5>the news. Huawei can he hinued its rung of strong,

0:16:01.520 --> 0:16:04.840
<v Speaker 5>coarsely profit growth, building on the resurgence of its consumer

0:16:04.920 --> 0:16:08.440
<v Speaker 5>business against Apple's iPhone and the rise of its cloud

0:16:08.440 --> 0:16:11.960
<v Speaker 5>division against Sally Barba. The Chinese networking and electronics company

0:16:12.000 --> 0:16:15.120
<v Speaker 5>reported net profit of about two billion US dollars in

0:16:15.160 --> 0:16:18.240
<v Speaker 5>the December quarter. According to Bloombog's calculations, that's up more

0:16:18.240 --> 0:16:21.960
<v Speaker 5>than sixty five percent from a year earlier. Plus open

0:16:22.080 --> 0:16:25.880
<v Speaker 5>Ai plans to open an office in Tokyo in April,

0:16:26.080 --> 0:16:29.359
<v Speaker 5>as the AI pioneer begins to build out its international operations.

0:16:29.520 --> 0:16:31.520
<v Speaker 5>The office will be its first in Asia and the

0:16:31.560 --> 0:16:35.400
<v Speaker 5>third international location after the company opened offices in London

0:16:35.440 --> 0:16:39.120
<v Speaker 5>and Dublin last year. All of that, according to Bloomberg sources,

0:16:39.160 --> 0:16:43.120
<v Speaker 5>and AT and T said personal data from about seventy

0:16:43.200 --> 0:16:46.720
<v Speaker 5>three million current and former customers was leaked onto the

0:16:46.800 --> 0:16:50.760
<v Speaker 5>dark web, which prompted the company to reset seven point

0:16:50.880 --> 0:16:54.560
<v Speaker 5>six million account pass codes. The data, which also included

0:16:54.640 --> 0:16:58.200
<v Speaker 5>sixty five point four million former customers, hit the dark

0:16:58.240 --> 0:17:01.320
<v Speaker 5>web about two weeks ago. But the Elite data also

0:17:01.360 --> 0:17:05.040
<v Speaker 5>includes personal information like social security numbers. It appears to

0:17:05.080 --> 0:17:08.159
<v Speaker 5>be from twenty nineteen that time period or earlier. The

0:17:08.200 --> 0:17:11.159
<v Speaker 5>source of the data is still being investigated, and it's

0:17:11.280 --> 0:17:14.639
<v Speaker 5>not known whether the data came from the company or

0:17:14.640 --> 0:17:16.200
<v Speaker 5>it came from a third party vendor Carra.

0:17:16.520 --> 0:17:18.840
<v Speaker 3>Yeah, we want to dig into this story a lot

0:17:18.840 --> 0:17:21.600
<v Speaker 3>more now. Bloomberg Intelligence analyst John Butler joins us and

0:17:22.000 --> 0:17:25.280
<v Speaker 3>at and T itself rushing to practically be talking to

0:17:25.320 --> 0:17:26.320
<v Speaker 3>customers affected.

0:17:26.440 --> 0:17:30.399
<v Speaker 4>But more broadly, how heard or unheard of?

0:17:30.520 --> 0:17:32.120
<v Speaker 3>Is this sort of amount of a leak of things

0:17:32.160 --> 0:17:34.080
<v Speaker 3>such as your Social Security numbers?

0:17:34.840 --> 0:17:38.600
<v Speaker 7>So that's actually a great question, and the answer is

0:17:39.000 --> 0:17:42.440
<v Speaker 7>security breaches for the carriers are actually more.

0:17:42.240 --> 0:17:43.520
<v Speaker 1>Common than you would think.

0:17:44.359 --> 0:17:49.119
<v Speaker 7>T Mobile sort of leads the pack with several dating

0:17:49.200 --> 0:17:53.280
<v Speaker 7>back to August of twenty twenty one and even earlier,

0:17:53.560 --> 0:17:56.440
<v Speaker 7>but they had one of similar size back in August

0:17:56.520 --> 0:18:01.159
<v Speaker 7>of twenty twenty one. And what's interesting is it really

0:18:01.200 --> 0:18:04.159
<v Speaker 7>didn't impact confidence in the brand at the time.

0:18:04.680 --> 0:18:07.560
<v Speaker 1>So we looked at subscriber churn.

0:18:07.680 --> 0:18:11.679
<v Speaker 7>How many subscribers left the brand after T mobiles breach.

0:18:12.800 --> 0:18:15.960
<v Speaker 7>Did it affect net additions new people coming to the

0:18:16.000 --> 0:18:18.879
<v Speaker 7>brand in the wake of the breach, And the answer

0:18:18.960 --> 0:18:22.440
<v Speaker 7>is it really didn't. It wasn't that impactful. To them,

0:18:22.560 --> 0:18:26.200
<v Speaker 7>and so our call on AT and T is something similar.

0:18:26.240 --> 0:18:29.199
<v Speaker 7>We don't think this is really going to dent the

0:18:29.240 --> 0:18:32.120
<v Speaker 7>brand in a major way in the wake of this incident.

0:18:32.280 --> 0:18:35.800
<v Speaker 5>That's the thesis that you outlined in your Bloomberg Inteligens React.

0:18:35.840 --> 0:18:37.960
<v Speaker 5>There's going to be a lot of AT and T

0:18:38.080 --> 0:18:41.640
<v Speaker 5>customers John the watching this show thinking what is John

0:18:41.640 --> 0:18:47.000
<v Speaker 5>Butler talking about? They got access to my information? How

0:18:47.080 --> 0:18:49.920
<v Speaker 5>quickly was the response from AT and T to get

0:18:49.960 --> 0:18:51.840
<v Speaker 5>this resolved and under wraps.

0:18:53.400 --> 0:18:57.360
<v Speaker 7>So I think once it was out it was they

0:18:57.480 --> 0:19:00.720
<v Speaker 7>made all the right moves right. They were offering subscribers

0:19:01.720 --> 0:19:07.320
<v Speaker 7>reimbursement for any security like LifeLock that they might want

0:19:07.359 --> 0:19:12.000
<v Speaker 7>to add onto their accounts, and there were also they

0:19:12.080 --> 0:19:16.160
<v Speaker 7>reached out to everyone and changed their passcode. So again

0:19:16.240 --> 0:19:20.000
<v Speaker 7>from the basic blocking and tackling standpoint, I think they're

0:19:20.040 --> 0:19:24.840
<v Speaker 7>doing all the right things. Inklings of this leak, so

0:19:24.960 --> 0:19:27.720
<v Speaker 7>to speak, go all the way back to twenty nineteen.

0:19:28.800 --> 0:19:30.520
<v Speaker 1>There was sort of a rumor.

0:19:30.960 --> 0:19:34.560
<v Speaker 7>Out that a bad guy had gotten the AT and

0:19:34.600 --> 0:19:37.119
<v Speaker 7>T data, but it had not been dumped onto the

0:19:37.200 --> 0:19:40.399
<v Speaker 7>dark web at that point, so AT and T really

0:19:40.440 --> 0:19:43.600
<v Speaker 7>didn't have any data to work with to verify whether

0:19:43.640 --> 0:19:46.360
<v Speaker 7>it had or had not been leaked, and I think

0:19:46.480 --> 0:19:49.280
<v Speaker 7>i'd add that there's still question as to whether it

0:19:49.359 --> 0:19:53.200
<v Speaker 7>was leaked or stolen from AT and T or stolen

0:19:53.280 --> 0:19:54.520
<v Speaker 7>from one of its vendors.

0:19:54.600 --> 0:19:56.480
<v Speaker 3>Yeah, ATNT denied that it was a victim of a

0:19:56.560 --> 0:19:58.800
<v Speaker 3>day to reach back in twenty nineteen, it was sky

0:19:59.160 --> 0:20:01.920
<v Speaker 3>Shiny Hunters that claim to a stolen the personal data

0:20:01.960 --> 0:20:04.560
<v Speaker 3>and they indeed said that the stole information didn't come

0:20:04.560 --> 0:20:07.480
<v Speaker 3>from its own systems. But John, this isn't a great

0:20:07.480 --> 0:20:10.600
<v Speaker 3>look after what happened just last month right, well, actually

0:20:10.960 --> 0:20:13.880
<v Speaker 3>back in I think it was yeah, now March when

0:20:14.280 --> 0:20:16.560
<v Speaker 3>they had a huge outage as well. I mean there's

0:20:16.560 --> 0:20:18.600
<v Speaker 3>going to be a few slightly frustrated customers right now.

0:20:19.520 --> 0:20:21.040
<v Speaker 1>Yeah, the timing is tough.

0:20:21.200 --> 0:20:25.240
<v Speaker 7>I think in the immediate wake of this, there could

0:20:25.320 --> 0:20:29.239
<v Speaker 7>be a little bit of blowback for AT and T

0:20:29.400 --> 0:20:36.760
<v Speaker 7>in terms of you knows, its brand reputation. It's never lasting,

0:20:36.880 --> 0:20:41.240
<v Speaker 7>That's the interesting thing. I'd point out. The best test

0:20:41.280 --> 0:20:47.200
<v Speaker 7>case is Rogers, which is Canada's largest internet provider i'm sorry,

0:20:47.240 --> 0:20:51.440
<v Speaker 7>wireless provider, and they had a huge internet outage a

0:20:51.560 --> 0:20:55.960
<v Speaker 7>couple of years ago and it was really substantial. It

0:20:56.000 --> 0:20:58.360
<v Speaker 7>took down I think over a third of the country

0:20:58.400 --> 0:21:02.360
<v Speaker 7>for several days, and they actually had no impact in

0:21:02.440 --> 0:21:06.280
<v Speaker 7>terms of net editions or were impact to the brand.

0:21:06.359 --> 0:21:11.520
<v Speaker 7>So people forget this pretty quickly, and I expect no

0:21:11.680 --> 0:21:12.840
<v Speaker 7>different for AT and T.

0:21:13.080 --> 0:21:15.600
<v Speaker 5>Bloomberg intelligence analyst John Butler. Great to have you back

0:21:15.600 --> 0:21:25.280
<v Speaker 5>on the program. John, it's been a one Welcome back

0:21:25.320 --> 0:21:28.159
<v Speaker 5>to Bloomberg Technology. Ed Ludlow here alongside Carrow in New

0:21:28.240 --> 0:21:28.720
<v Speaker 5>York City.

0:21:28.960 --> 0:21:30.240
<v Speaker 4>Yeah, so nice to have you here.

0:21:30.240 --> 0:21:32.440
<v Speaker 3>I meanwhile, we are getting you up to spee that's

0:21:32.440 --> 0:21:35.399
<v Speaker 3>happening in the markets right here, right now, and more broadly,

0:21:35.440 --> 0:21:37.479
<v Speaker 3>we're coming off of those highs, ed after what has

0:21:37.520 --> 0:21:39.760
<v Speaker 3>been a phenomenal start to the year and in fact,

0:21:39.920 --> 0:21:43.040
<v Speaker 3>phenomenal six months. I mean, let's call it. The December

0:21:43.119 --> 0:21:45.840
<v Speaker 3>quarter was up fourteen percent for the NAZET one hundred,

0:21:45.880 --> 0:21:47.359
<v Speaker 3>and we see the NASA one hundred and pulling out

0:21:47.359 --> 0:21:49.920
<v Speaker 3>another eight and a half percent rally in the first quarter.

0:21:49.720 --> 0:21:51.359
<v Speaker 4>Of the year. Today we take a breathe.

0:21:51.400 --> 0:21:52.960
<v Speaker 3>We're up just five points, but the rest of the

0:21:52.960 --> 0:21:54.240
<v Speaker 3>benchmarks are on the downside.

0:21:54.240 --> 0:21:56.000
<v Speaker 4>Why well, we blame the tenure yield.

0:21:55.760 --> 0:21:57.840
<v Speaker 3>Largely and some strong economic data.

0:21:57.880 --> 0:21:58.440
<v Speaker 4>Once again, the.

0:21:58.440 --> 0:22:01.120
<v Speaker 3>US is just managing to outperform factory orders, this time

0:22:01.440 --> 0:22:04.160
<v Speaker 3>pushing up rates because why we think that the Federal

0:22:04.160 --> 0:22:06.040
<v Speaker 3>Reserve isn't going to have to cut rates if we've

0:22:06.080 --> 0:22:08.840
<v Speaker 3>got such a strong economic picture here eleven pases twelve

0:22:08.840 --> 0:22:10.320
<v Speaker 3>basis points, that's called it higher on.

0:22:10.280 --> 0:22:11.000
<v Speaker 4>The ten year yeale.

0:22:11.000 --> 0:22:13.640
<v Speaker 3>Bitcoin as along with other risk assets, is just giving

0:22:13.640 --> 0:22:16.040
<v Speaker 3>off a little bit today we're down almost three percent,

0:22:16.280 --> 0:22:18.480
<v Speaker 3>so accelerating some of those losses. Sixty eight thousand seven

0:22:18.560 --> 0:22:21.320
<v Speaker 3>und sixty though can't be sniffed out after a phenomenal

0:22:21.400 --> 0:22:23.800
<v Speaker 3>quarter for that particular asset move over. Look over all,

0:22:23.840 --> 0:22:26.199
<v Speaker 3>what's happening in some of the individual names, and actually

0:22:26.200 --> 0:22:28.280
<v Speaker 3>when you've got a day like this where potentially volumes

0:22:28.280 --> 0:22:30.359
<v Speaker 3>are relatively thin because that the rest of the world

0:22:30.400 --> 0:22:33.280
<v Speaker 3>is taking a day off due to Eastern mondays, it's

0:22:33.280 --> 0:22:35.800
<v Speaker 3>known over in Europe volumes are down about eleven percent.

0:22:35.800 --> 0:22:37.240
<v Speaker 3>If you're looking at the S and P five hundred,

0:22:37.240 --> 0:22:39.320
<v Speaker 3>and we're seeing the Micron though the outperformer up six

0:22:39.359 --> 0:22:41.480
<v Speaker 3>and a half percent. Why because an analyst likes it

0:22:41.480 --> 0:22:44.000
<v Speaker 3>and they're saying, look, this is integral play for your

0:22:44.000 --> 0:22:47.320
<v Speaker 3>AI future. So they're liking Micron and shares moving on

0:22:47.320 --> 0:22:49.800
<v Speaker 3>the back of analyst reports Alphabet get this hitting a.

0:22:49.760 --> 0:22:52.240
<v Speaker 4>New record high for Google. We're up almost three percent.

0:22:52.440 --> 0:22:55.879
<v Speaker 3>Tesla on the downside, though, and continu continue to anticipate

0:22:55.920 --> 0:22:58.600
<v Speaker 3>the deliveries for Tesla and whether or not they could

0:22:58.640 --> 0:23:01.199
<v Speaker 3>actually be a year on y de Kina, Let's go.

0:23:01.240 --> 0:23:02.560
<v Speaker 1>To the IPO market.

0:23:02.640 --> 0:23:06.080
<v Speaker 5>Rubric, a cloud and data security startup backed by Microsoft,

0:23:06.359 --> 0:23:08.280
<v Speaker 5>is planning to file as soon as next week. That

0:23:08.320 --> 0:23:11.880
<v Speaker 5>according to sources. Here's what Rubric CEO told us back

0:23:11.880 --> 0:23:13.400
<v Speaker 5>in December when he was last on the show.

0:23:13.560 --> 0:23:14.520
<v Speaker 1>We asked him about it.

0:23:15.680 --> 0:23:20.119
<v Speaker 8>The foecust again on building a long term business.

0:23:20.280 --> 0:23:23.600
<v Speaker 1>I leave the IPE to the experts. I can't comment

0:23:23.680 --> 0:23:23.920
<v Speaker 1>on it.

0:23:25.680 --> 0:23:27.840
<v Speaker 5>Karen and I have been asking people signor about an

0:23:27.840 --> 0:23:29.959
<v Speaker 5>IPO for a very long time. Now, let's get more

0:23:30.000 --> 0:23:33.040
<v Speaker 5>with Bloomberg's Deals Reporter Ryan Gord, what do we know

0:23:33.560 --> 0:23:36.679
<v Speaker 5>about Rubric the moves they're making to get listed.

0:23:37.560 --> 0:23:38.360
<v Speaker 1>Yes, that's right.

0:23:38.440 --> 0:23:40.560
<v Speaker 9>I realized that was just before Christmas when he said

0:23:40.600 --> 0:23:44.000
<v Speaker 9>that December twenty second. It's interesting we reported last year

0:23:44.040 --> 0:23:46.600
<v Speaker 9>in September that the company was planning to raise around

0:23:46.920 --> 0:23:49.280
<v Speaker 9>up to seven hundred million with all at the time. Again,

0:23:49.359 --> 0:23:51.880
<v Speaker 9>I think market conditions have really sort of blown out

0:23:51.960 --> 0:23:53.560
<v Speaker 9>since then. If you look at what a stare and

0:23:53.600 --> 0:23:57.280
<v Speaker 9>read it did a couple of weeks ago, as you say,

0:23:57.400 --> 0:24:00.600
<v Speaker 9>expected to file this week. As soon as this week

0:24:00.720 --> 0:24:03.680
<v Speaker 9>for a IPO, they could flip that s one public

0:24:04.119 --> 0:24:08.240
<v Speaker 9>and I think this would be yet another test for IPOs.

0:24:08.359 --> 0:24:09.159
<v Speaker 1>It's security.

0:24:09.960 --> 0:24:12.400
<v Speaker 9>It's a very different profile to the sort of thing

0:24:12.440 --> 0:24:17.000
<v Speaker 9>that we saw with Redded. It's not chips, so it'll

0:24:17.000 --> 0:24:20.280
<v Speaker 9>be interesting to see how this one plays out.

0:24:20.200 --> 0:24:21.440
<v Speaker 4>Cloud data security.

0:24:21.560 --> 0:24:24.080
<v Speaker 3>It is though, that my Microsoft, which of course has

0:24:24.119 --> 0:24:27.120
<v Speaker 3>been very much the darling of choice in the public markets.

0:24:27.240 --> 0:24:30.520
<v Speaker 4>Ryan, do we get a sense of valuation here already.

0:24:30.160 --> 0:24:32.320
<v Speaker 3>Or sort of the size and scope of appetite for

0:24:32.320 --> 0:24:33.040
<v Speaker 3>companies like this.

0:24:33.560 --> 0:24:35.760
<v Speaker 9>Carol, I think valuation is a little bit up in

0:24:35.800 --> 0:24:38.040
<v Speaker 9>the air right now. But I mean if you think

0:24:38.080 --> 0:24:40.639
<v Speaker 9>to the round that Microsoft invested in, I think, just

0:24:40.640 --> 0:24:42.480
<v Speaker 9>to double check my notes twenty twenty one, that was

0:24:42.720 --> 0:24:45.080
<v Speaker 9>four billion dollars. I mean, this is a sector that

0:24:45.119 --> 0:24:47.560
<v Speaker 9>has proven the very resilient. I think if you look

0:24:47.600 --> 0:24:50.560
<v Speaker 9>across at the financial sponsor activity in this space, you

0:24:50.600 --> 0:24:53.680
<v Speaker 9>know you're seeing multiples that are significantly twenty times sort

0:24:53.680 --> 0:24:55.880
<v Speaker 9>of forwardy bit off for some of these kinds of assets.

0:24:56.720 --> 0:24:59.119
<v Speaker 9>So I think when this sort of comes around, should

0:24:59.119 --> 0:25:01.119
<v Speaker 9>they flip and you know have the fifteen day cooling

0:25:01.119 --> 0:25:04.400
<v Speaker 9>off period. It'll be interesting to see the investor reception

0:25:04.560 --> 0:25:07.600
<v Speaker 9>to the results. You know, they're going to disclose their

0:25:07.640 --> 0:25:10.919
<v Speaker 9>loss making. I think that's still the sense, but exactly

0:25:11.000 --> 0:25:13.679
<v Speaker 9>by how much. These are the kinds of questions that

0:25:13.720 --> 0:25:16.600
<v Speaker 9>investors will be pouring over in the coming weeks.

0:25:16.920 --> 0:25:19.480
<v Speaker 3>And of course this is a liquidity event for employees.

0:25:19.520 --> 0:25:21.600
<v Speaker 3>It's also for those that are backed it not only Microsoft,

0:25:21.680 --> 0:25:23.800
<v Speaker 3>but being Capital Ventures, Coast or Adventures. Some of the

0:25:23.840 --> 0:25:26.720
<v Speaker 3>names that are put in early checks run who else?

0:25:26.760 --> 0:25:29.480
<v Speaker 3>Therefore one other is in the VC community will be

0:25:29.480 --> 0:25:31.600
<v Speaker 3>waiting with bated breath for the next set of names

0:25:31.600 --> 0:25:32.760
<v Speaker 3>that will likely to see after this.

0:25:33.240 --> 0:25:35.280
<v Speaker 9>There are a bunch. I mean, if you think just

0:25:35.359 --> 0:25:38.080
<v Speaker 9>after Reddit, now we're thinking about the likes of Ibota.

0:25:38.280 --> 0:25:41.000
<v Speaker 9>It does coupons, they're the types of it's the type

0:25:41.040 --> 0:25:43.840
<v Speaker 9>of firm where you'll get deals at Walmart, all of

0:25:43.880 --> 0:25:47.879
<v Speaker 9>these big big box retailers. You've got Turo that is

0:25:47.920 --> 0:25:51.280
<v Speaker 9>still on the books. There's waste Stars, it's owned by

0:25:51.280 --> 0:25:54.120
<v Speaker 9>AQUT and I think still has some some other investors

0:25:54.280 --> 0:25:57.199
<v Speaker 9>of note there. All that said, I think there is

0:25:57.240 --> 0:25:59.760
<v Speaker 9>a significant backlog. I was talking to a couple of

0:25:59.760 --> 0:26:02.199
<v Speaker 9>st on the phone this morning who say that, you know,

0:26:02.320 --> 0:26:04.560
<v Speaker 9>really the blow up performance of a ster and read it.

0:26:04.560 --> 0:26:06.640
<v Speaker 9>If you look at a stero at some ninety four percent,

0:26:06.840 --> 0:26:09.120
<v Speaker 9>read it, even despite the declines last week, is still

0:26:09.160 --> 0:26:12.520
<v Speaker 9>up thirty seven percent in since issue. These are giving

0:26:12.640 --> 0:26:15.639
<v Speaker 9>every owner of a private company confidence to actually really

0:26:15.720 --> 0:26:19.240
<v Speaker 9>test i apos as an exit route. And therefore, you

0:26:19.280 --> 0:26:23.359
<v Speaker 9>know what does that mean versus a strategic sell And.

0:26:23.280 --> 0:26:26.080
<v Speaker 3>They've got a political calendar to negotiate with and get

0:26:26.080 --> 0:26:27.399
<v Speaker 3>out in front of rang Gold.

0:26:27.600 --> 0:26:29.239
<v Speaker 4>Great to have you on, Thank you so much. And

0:26:29.280 --> 0:26:30.280
<v Speaker 4>what else are we watching today?

0:26:30.359 --> 0:26:33.479
<v Speaker 5>We should talk about Disney. This Wednesday might bring the

0:26:33.640 --> 0:26:37.120
<v Speaker 5>end at least in this chapter of Disney's proxy fight,

0:26:37.160 --> 0:26:40.560
<v Speaker 5>with the company hosting is annual shareholder meeting and investors

0:26:40.680 --> 0:26:44.040
<v Speaker 5>voting on efforts by activists to reshuffle the board. So

0:26:44.080 --> 0:26:46.639
<v Speaker 5>I wrote today in the Tech Daily that this is

0:26:46.680 --> 0:26:49.960
<v Speaker 5>about the streaming business and Nelson Peltz wants a place

0:26:50.000 --> 0:26:52.720
<v Speaker 5>on the board. The thing that I don't understand is

0:26:52.800 --> 0:26:54.760
<v Speaker 5>what him getting on the board is going to do

0:26:54.960 --> 0:26:58.960
<v Speaker 5>to fix streaming at Disney. Fortunately, Bloomberg's Felix Julette is

0:26:59.000 --> 0:27:01.879
<v Speaker 5>here to the question for him. No, I'm kidding, but

0:27:02.119 --> 0:27:04.000
<v Speaker 5>that's what we're talking about here, and this is what

0:27:04.040 --> 0:27:07.200
<v Speaker 5>we're bracing for Wednesday. It's basically a vote on strategy.

0:27:07.359 --> 0:27:07.840
<v Speaker 1>Yeah.

0:27:07.920 --> 0:27:10.320
<v Speaker 10>I mean, I think you look back since twenty nineteen

0:27:10.320 --> 0:27:13.479
<v Speaker 10>when Disney Plus launched, they've lost more than ten billion

0:27:13.520 --> 0:27:16.960
<v Speaker 10>dollars on streaming, right, and those losses have been narrowing

0:27:17.960 --> 0:27:20.040
<v Speaker 10>and you've seen some progress, but they still lost what

0:27:20.080 --> 0:27:21.840
<v Speaker 10>two hundred million dollars last quarter?

0:27:22.760 --> 0:27:22.959
<v Speaker 1>You know.

0:27:23.000 --> 0:27:24.760
<v Speaker 10>I think a lot of this vote is, yeah, do

0:27:24.800 --> 0:27:27.720
<v Speaker 10>you trust Eiger to do this on his own or

0:27:27.760 --> 0:27:30.000
<v Speaker 10>do you like having pelts there holding his feet to

0:27:30.040 --> 0:27:32.679
<v Speaker 10>the fire. And I think with Disney, yeah, you have

0:27:32.720 --> 0:27:34.280
<v Speaker 10>to look at where's the growth going to come to?

0:27:34.600 --> 0:27:36.439
<v Speaker 10>Where are these profits going to come from in the

0:27:36.480 --> 0:27:40.119
<v Speaker 10>streaming side. Can they bundle these services together in a

0:27:40.160 --> 0:27:43.280
<v Speaker 10>compelling way. I mean they're now integrating Hulu into the

0:27:43.320 --> 0:27:45.760
<v Speaker 10>Disney Plus app. You have the question of you know,

0:27:45.880 --> 0:27:47.919
<v Speaker 10>right now you get ESPN Plus as part of that

0:27:48.040 --> 0:27:51.000
<v Speaker 10>bundle down the road, at some point you'll get the

0:27:51.040 --> 0:27:56.280
<v Speaker 10>full ESPN flagship presumably, but that's a huge transition for

0:27:56.720 --> 0:28:00.640
<v Speaker 10>ESPN to pull off. And at this point, yeah, that's

0:28:00.640 --> 0:28:03.200
<v Speaker 10>one of the giant questions facing Aigri and Disney.

0:28:03.760 --> 0:28:05.720
<v Speaker 4>How close to the wire is this getting?

0:28:05.760 --> 0:28:10.400
<v Speaker 3>Because I have been just bombarded by ads in every podcast.

0:28:10.480 --> 0:28:13.120
<v Speaker 3>I listened to the ad in the every break and sorry,

0:28:13.160 --> 0:28:14.679
<v Speaker 3>it's because I still get ads delivered to me on

0:28:14.680 --> 0:28:17.320
<v Speaker 3>my podcast. Is that you know I should be out

0:28:17.400 --> 0:28:22.400
<v Speaker 3>there trying to vote for Bob Iger and against Pelts. Yeah,

0:28:22.440 --> 0:28:25.280
<v Speaker 3>they're coming to me as a consumer, and I'm interested

0:28:25.320 --> 0:28:27.240
<v Speaker 3>as to how many consumers have gone out there and

0:28:27.240 --> 0:28:28.400
<v Speaker 3>actually made their voices heard.

0:28:28.800 --> 0:28:31.240
<v Speaker 10>I think it's the suspense has been building. I mean,

0:28:31.240 --> 0:28:33.040
<v Speaker 10>it really looked like I was going to run away

0:28:33.040 --> 0:28:36.399
<v Speaker 10>with us early on. He got these big endorsements George Lucas.

0:28:36.960 --> 0:28:38.360
<v Speaker 1>Strong, I guess exactly.

0:28:38.480 --> 0:28:40.320
<v Speaker 10>Yeah, and then all of a sudden, you know, suddenly

0:28:40.320 --> 0:28:42.960
<v Speaker 10>Pelts is making this comeback at the last minute. There's

0:28:43.000 --> 0:28:46.400
<v Speaker 10>all these retail investors. Yeah, Disney has been blanketing these

0:28:46.440 --> 0:28:49.920
<v Speaker 10>advertisements everywhere to try and get people on board with

0:28:50.000 --> 0:28:50.840
<v Speaker 10>their slate.

0:28:51.720 --> 0:28:52.640
<v Speaker 1>It could go either way.

0:28:52.680 --> 0:28:55.080
<v Speaker 10>I really think at this point the soccer is up,

0:28:55.200 --> 0:28:58.080
<v Speaker 10>you know, thirty five percent this year. It's been having

0:28:58.080 --> 0:29:01.520
<v Speaker 10>a great year, which you know, Eiger's made all these

0:29:01.520 --> 0:29:04.920
<v Speaker 10>shareholder friendly changes, but at the same time he's been

0:29:04.960 --> 0:29:08.480
<v Speaker 10>doing that with Peltz looking over his shoulder. Do you

0:29:08.520 --> 0:29:10.800
<v Speaker 10>want to keep that arrangement going or do you think

0:29:10.840 --> 0:29:11.840
<v Speaker 10>it's he's done enough.

0:29:12.280 --> 0:29:14.240
<v Speaker 5>I go back to the thesis I outline in the

0:29:14.240 --> 0:29:17.520
<v Speaker 5>column today, which is, like, what does Pelts do next

0:29:17.560 --> 0:29:18.240
<v Speaker 5>if he gets put.

0:29:18.200 --> 0:29:18.640
<v Speaker 1>On the board?

0:29:18.680 --> 0:29:22.000
<v Speaker 5>Because has done quite a lot in recent times that

0:29:22.080 --> 0:29:25.480
<v Speaker 5>the tension in Florida seems to be going away. They're

0:29:25.520 --> 0:29:28.600
<v Speaker 5>teaming up with Warner Brothers and Fox on the sports

0:29:28.600 --> 0:29:31.920
<v Speaker 5>side of things. How has that gone down with Disney's

0:29:31.960 --> 0:29:32.600
<v Speaker 5>investor base.

0:29:32.920 --> 0:29:34.040
<v Speaker 1>I think it's gone down well.

0:29:34.080 --> 0:29:36.480
<v Speaker 10>I mean, all these changes, there's not a lot of

0:29:36.520 --> 0:29:39.400
<v Speaker 10>difference between what Eiger's strategy is and what Pelts has

0:29:39.400 --> 0:29:42.360
<v Speaker 10>said his strategy is. They've really diverged over the past year.

0:29:42.720 --> 0:29:44.600
<v Speaker 10>So at this point, I mean, the one thing I

0:29:44.600 --> 0:29:48.720
<v Speaker 10>think you know is still open is the issue of succession, right, Like,

0:29:49.080 --> 0:29:51.640
<v Speaker 10>what's going to happen post Iiger? Do you trust the

0:29:51.720 --> 0:29:54.520
<v Speaker 10>current board to get it right this time? I think

0:29:54.560 --> 0:29:57.600
<v Speaker 10>everybody agrees the last time around the board didn't really

0:29:57.640 --> 0:30:01.040
<v Speaker 10>do much due diligence to try and keep you know,

0:30:01.560 --> 0:30:05.160
<v Speaker 10>iigre's succession players aren't track and do you trust Pelts

0:30:05.200 --> 0:30:06.880
<v Speaker 10>to be there and put more pressure on them this

0:30:06.920 --> 0:30:07.440
<v Speaker 10>summer around.

0:30:07.600 --> 0:30:09.640
<v Speaker 5>Kara Roscover was on the show last week and he said,

0:30:09.760 --> 0:30:12.400
<v Speaker 5>if President Biden can run again for reelection, why can't

0:30:12.440 --> 0:30:14.680
<v Speaker 5>I go do another ten years at Disney? That was

0:30:14.720 --> 0:30:18.280
<v Speaker 5>one investor's thesis about what should happen next. Bloomberg's Felix Jullette.

0:30:18.280 --> 0:30:20.000
<v Speaker 5>Great to have you here in the studio, and now

0:30:20.000 --> 0:30:21.600
<v Speaker 5>coming up on the show, we're going to be joined

0:30:21.600 --> 0:30:25.160
<v Speaker 5>by David Jones, founder and CEO of digital marketing group

0:30:25.240 --> 0:30:28.920
<v Speaker 5>Brand Tech, about their new rais real quick look at

0:30:28.960 --> 0:30:31.440
<v Speaker 5>shares of Trump Media and Technology Group. We got some

0:30:31.520 --> 0:30:35.080
<v Speaker 5>financials four million dollars of revenue last year, but a

0:30:35.080 --> 0:30:39.880
<v Speaker 5>loss of around fifty seven million US dollars. This tock

0:30:40.160 --> 0:30:45.440
<v Speaker 5>down accordingly fifteen percent. Remember this is the despack listing

0:30:46.080 --> 0:30:47.320
<v Speaker 5>relevant to truth Social.

0:30:47.440 --> 0:30:48.080
<v Speaker 1>We'll keep tracking it.

0:30:48.160 --> 0:30:49.720
<v Speaker 5>This is Bloombog Technology.

0:31:00.000 --> 0:31:01.080
<v Speaker 4>Today's VC Spotlight.

0:31:01.160 --> 0:31:03.600
<v Speaker 3>Guess what we're talking general to AI, but we're talking

0:31:03.680 --> 0:31:06.280
<v Speaker 3>in the marketing context here. Firm Brand Tech is with

0:31:06.360 --> 0:31:09.320
<v Speaker 3>us just recently announced a Series C fundraise one hundred

0:31:09.320 --> 0:31:11.880
<v Speaker 3>and fifteen million dollars here to discuss well where the

0:31:11.880 --> 0:31:14.520
<v Speaker 3>funds are going and where generative AI is going. Grand

0:31:14.560 --> 0:31:16.480
<v Speaker 3>Tech CEO and founder David Jones, it is great to

0:31:16.480 --> 0:31:18.560
<v Speaker 3>have you here in the studio with us. David, another

0:31:18.600 --> 0:31:23.520
<v Speaker 3>brit which is slowly but surely take What are you

0:31:23.600 --> 0:31:25.240
<v Speaker 3>using these funds for? How are you going to be

0:31:25.280 --> 0:31:27.440
<v Speaker 3>scaling and making the most of this generative AI moment.

0:31:27.920 --> 0:31:30.080
<v Speaker 8>So we launched a company in twenty fifteen with a

0:31:30.160 --> 0:31:33.000
<v Speaker 8>fundamental belief you could do all marketing better, faster and

0:31:33.080 --> 0:31:36.880
<v Speaker 8>cheaper using technology and AI machine generating content. And we've

0:31:36.920 --> 0:31:39.280
<v Speaker 8>sort of been on a seven eight year journey doing

0:31:39.360 --> 0:31:41.160
<v Speaker 8>that and it's just to continue that. So, you know,

0:31:41.240 --> 0:31:44.080
<v Speaker 8>back in twenty sixteen, we invest in AI chatbots, in

0:31:44.120 --> 0:31:48.360
<v Speaker 8>twenty seventeen, AI media planning, in twenty eighteen, AI mind twins,

0:31:48.800 --> 0:31:52.400
<v Speaker 8>and then the last major acquisition was Pencil, which is

0:31:52.480 --> 0:31:55.360
<v Speaker 8>the according to Fast Company, the one of the most

0:31:55.400 --> 0:31:57.920
<v Speaker 8>innovative companies in the world and one of the leading

0:31:58.040 --> 0:31:59.560
<v Speaker 8>JENI platforms in the world.

0:32:00.000 --> 0:32:03.840
<v Speaker 5>What we're talking about in present day is content right,

0:32:03.880 --> 0:32:07.240
<v Speaker 5>which is generative AI created in other words, text to

0:32:07.360 --> 0:32:11.240
<v Speaker 5>video in most cases, or text image where you're at

0:32:11.240 --> 0:32:13.719
<v Speaker 5>your computer and you say, dream me up at an

0:32:13.760 --> 0:32:17.040
<v Speaker 5>advertisement or another piece of marketing material based on these parameters,

0:32:17.080 --> 0:32:20.719
<v Speaker 5>and if well, up, it's there, how quickly do you

0:32:20.760 --> 0:32:22.480
<v Speaker 5>bring that to the marketplace.

0:32:22.960 --> 0:32:26.480
<v Speaker 8>So Pennsylvari simply aggregates all of the latest and greatest

0:32:26.560 --> 0:32:30.600
<v Speaker 8>GENAI tools and you can do everything from creating insights

0:32:30.600 --> 0:32:35.520
<v Speaker 8>to packshots, to TikTok posts, to YouTube videos to Instagram posts.

0:32:35.640 --> 0:32:36.280
<v Speaker 1>End to end.

0:32:36.680 --> 0:32:39.480
<v Speaker 8>It's predictive, so it will give you based on I

0:32:39.520 --> 0:32:41.440
<v Speaker 8>think the one thing that's really unique about it is

0:32:41.480 --> 0:32:45.320
<v Speaker 8>we have a billion dollars of media spend across five

0:32:45.400 --> 0:32:50.000
<v Speaker 8>thousand brands since twenty eighteen, and we've made a million

0:32:50.080 --> 0:32:53.440
<v Speaker 8>generative aiads. So that allows us to predict whether we

0:32:53.440 --> 0:32:56.880
<v Speaker 8>think the content that's been created using the GENI platform

0:32:56.920 --> 0:32:59.680
<v Speaker 8>is going to perform better, worse, or whether we don't

0:32:59.680 --> 0:33:02.760
<v Speaker 8>have data around that. And it's interesting people like to

0:33:02.840 --> 0:33:05.440
<v Speaker 8>play with things that they don't have data on because

0:33:05.440 --> 0:33:08.080
<v Speaker 8>it's I think a marketer is by definition are optimistic.

0:33:08.720 --> 0:33:10.680
<v Speaker 8>So literally it's an end to end platform to allow

0:33:10.760 --> 0:33:14.520
<v Speaker 8>you to create ads, and it typically does that with

0:33:14.680 --> 0:33:18.640
<v Speaker 8>twice the performance, ten times faster, and somewhere between thirty

0:33:18.680 --> 0:33:19.880
<v Speaker 8>and fifty percent cheaper.

0:33:20.320 --> 0:33:22.360
<v Speaker 3>As you say, you've been doing this since twenty fifteen.

0:33:23.120 --> 0:33:26.600
<v Speaker 3>Now some of the bigger juggernauts, and you come from

0:33:26.600 --> 0:33:29.000
<v Speaker 3>having been the I think the youngest CEO ever in

0:33:29.680 --> 0:33:33.800
<v Speaker 3>the advert in the advertising space for havas well. Now

0:33:33.840 --> 0:33:35.800
<v Speaker 3>it's wpp in on the act and now we're seeing

0:33:35.840 --> 0:33:38.120
<v Speaker 3>some of the others coming in and spending millions to

0:33:38.160 --> 0:33:38.760
<v Speaker 3>try and catch up.

0:33:38.760 --> 0:33:41.320
<v Speaker 4>In generally, what makes you beat them?

0:33:41.800 --> 0:33:44.880
<v Speaker 8>Look, I think if you look in history, it's never

0:33:44.960 --> 0:33:48.840
<v Speaker 8>the big legacy business that succeeds post the revolution, you know,

0:33:48.880 --> 0:33:52.440
<v Speaker 8>I think it's it's incredibly complicated to take a business

0:33:52.440 --> 0:33:55.600
<v Speaker 8>of one hundred and twenty thousand people and totally change

0:33:55.640 --> 0:33:57.520
<v Speaker 8>what it does. I mean, I created the company in

0:33:57.520 --> 0:34:01.400
<v Speaker 8>twenty fifteen with technology at the core, machine generated and

0:34:01.480 --> 0:34:05.720
<v Speaker 8>AI content at the core, and I think it's really hard.

0:34:06.240 --> 0:34:08.320
<v Speaker 1>So it's not totally impossible.

0:34:08.400 --> 0:34:11.759
<v Speaker 8>But you know, Kodak didn't win in digital photography, IBM

0:34:11.960 --> 0:34:16.480
<v Speaker 8>didn't win in mobile to Nephie AOL isn't talked about

0:34:16.520 --> 0:34:18.560
<v Speaker 8>too much in the Internet space, right.

0:34:19.200 --> 0:34:23.719
<v Speaker 5>How engaged are the advertisers forget the agencies and the platforms.

0:34:23.800 --> 0:34:27.000
<v Speaker 5>Caroline and I've talked a lot about the proximity of

0:34:27.040 --> 0:34:30.640
<v Speaker 5>a brand to It can be malicious content, it can

0:34:30.680 --> 0:34:34.480
<v Speaker 5>be mislabeled content. But that's what we're talking about here.

0:34:34.560 --> 0:34:37.920
<v Speaker 5>Great opportunity but also heightened risky.

0:34:38.680 --> 0:34:40.279
<v Speaker 8>So look, I think at a big picture level, like

0:34:40.280 --> 0:34:42.120
<v Speaker 8>one hundred percent of the headlines today are on jen

0:34:42.160 --> 0:34:44.400
<v Speaker 8>Ai in less than one percent of the content is

0:34:44.480 --> 0:34:46.480
<v Speaker 8>created using it, So I think we shouldn't lose sight

0:34:46.520 --> 0:34:49.279
<v Speaker 8>of that. That said, I've never seen anything in my

0:34:49.400 --> 0:34:51.880
<v Speaker 8>career like this in terms of the level of brand interest.

0:34:51.960 --> 0:34:54.360
<v Speaker 8>I mean, it's literally and you know, many of the

0:34:54.360 --> 0:34:56.560
<v Speaker 8>big surveys have said that, you know, over sixty percent

0:34:56.560 --> 0:34:58.520
<v Speaker 8>of the global CEOs are saying it's going to impact

0:34:58.560 --> 0:35:01.240
<v Speaker 8>our top and bottom line this year, not in the future.

0:35:01.600 --> 0:35:02.880
<v Speaker 1>But obviously it comes with issues.

0:35:02.920 --> 0:35:05.239
<v Speaker 8>So I think you've got this incredible interest and then

0:35:05.280 --> 0:35:08.920
<v Speaker 8>it's okay, you know, what do we do about our copyright?

0:35:08.960 --> 0:35:11.960
<v Speaker 8>How about data and privacy? How about bias? You know,

0:35:12.200 --> 0:35:14.680
<v Speaker 8>there's a number of big issues, and in fact, when

0:35:14.719 --> 0:35:17.800
<v Speaker 8>we built the pro product of Pencil, it was designed

0:35:17.840 --> 0:35:20.680
<v Speaker 8>to circumnavigate all of those. But you know, it's there's

0:35:20.680 --> 0:35:23.440
<v Speaker 8>a real learning curve going on for everyone, and I

0:35:23.440 --> 0:35:26.520
<v Speaker 8>think you often see brands go from sort of initially

0:35:26.560 --> 0:35:29.960
<v Speaker 8>being concerned and as they understand more. I mean almost

0:35:29.960 --> 0:35:33.319
<v Speaker 8>our general counsel is our kind of secret weapon in Jenai.

0:35:34.320 --> 0:35:37.359
<v Speaker 8>But so, yeah, enormous interest, but also some complexities.

0:35:37.480 --> 0:35:38.239
<v Speaker 4>Talk about a GC.

0:35:38.760 --> 0:35:42.799
<v Speaker 3>You've got a new CFO, you're reportedly valued at about

0:35:42.800 --> 0:35:44.480
<v Speaker 3>four billion, you're looking going public.

0:35:45.480 --> 0:35:48.480
<v Speaker 8>Look, I'm very happy being a private company at the moment.

0:35:48.920 --> 0:35:49.120
<v Speaker 1>You know.

0:35:49.200 --> 0:35:50.920
<v Speaker 8>My kind of quote on this is I look at

0:35:50.920 --> 0:35:53.760
<v Speaker 8>going to many places on holiday. But it's not because

0:35:53.800 --> 0:35:56.480
<v Speaker 8>I look that I always, you know, go there. Obviously

0:35:56.520 --> 0:35:59.600
<v Speaker 8>it's an option in the future, but so is staying private.

0:35:59.600 --> 0:36:04.400
<v Speaker 8>You know, we're profitable, high growth, we're well funded, so

0:36:04.600 --> 0:36:07.600
<v Speaker 8>we'll see. You know, I think it's not something that

0:36:07.760 --> 0:36:10.200
<v Speaker 8>is off the cards, but neither is it a plan.

0:36:10.239 --> 0:36:12.080
<v Speaker 5>When you file the S one we have that clip

0:36:12.160 --> 0:36:15.320
<v Speaker 5>to play. Yeah, exactly, sire. We appreciate your time. That

0:36:15.440 --> 0:36:30.920
<v Speaker 5>brand text. See having founder David Jones.

0:36:25.239 --> 0:36:28.439
<v Speaker 7>They see everyone has something unique about something that sets

0:36:28.440 --> 0:36:28.880
<v Speaker 7>them apart.

0:36:29.800 --> 0:36:32.200
<v Speaker 1>It's just in my case, you know, it's quite obvious

0:36:32.239 --> 0:36:38.000
<v Speaker 1>what that thing is. I am literally filled with pard Are. Yeah,

0:36:38.120 --> 0:36:41.920
<v Speaker 1>living like this has its challenges. Windy days, for one,

0:36:41.960 --> 0:36:43.200
<v Speaker 1>are particularly troublesome.

0:36:45.000 --> 0:36:47.839
<v Speaker 5>That was a clip from Airhead, a short film from

0:36:47.920 --> 0:36:51.680
<v Speaker 5>Toronto based multimedia production company Shy Kids. It's one of

0:36:51.719 --> 0:36:57.000
<v Speaker 5>the first short films made using open AIS Sora as

0:36:57.040 --> 0:36:59.760
<v Speaker 5>sort of The director of that short film, Walter Woodman

0:37:00.280 --> 0:37:05.040
<v Speaker 5>us now with more. We've covered Sora. We've talked about

0:37:05.080 --> 0:37:07.640
<v Speaker 5>this in the context of the reaction to it, but water,

0:37:07.719 --> 0:37:11.400
<v Speaker 5>let's start with the process. What it was like creating

0:37:11.440 --> 0:37:14.360
<v Speaker 5>this short film using open AIS technology.

0:37:15.880 --> 0:37:20.960
<v Speaker 11>Yeah, it's very interesting. It's very similar to many of

0:37:21.000 --> 0:37:25.000
<v Speaker 11>the processes we already use. We're animators by trade, so

0:37:25.600 --> 0:37:27.680
<v Speaker 11>we still had to go through the regular steps of

0:37:27.719 --> 0:37:31.719
<v Speaker 11>you know, making a script and then we would edit

0:37:31.840 --> 0:37:35.279
<v Speaker 11>and animate and add sound and sound effects and things

0:37:35.280 --> 0:37:38.759
<v Speaker 11>like that. The thing that really changed was most of

0:37:38.800 --> 0:37:42.360
<v Speaker 11>what you see the images were generated using SORA.

0:37:43.600 --> 0:37:47.800
<v Speaker 3>So Walter talk to us about ultimately the heavy lift

0:37:48.000 --> 0:37:51.200
<v Speaker 3>or lack thereof of people. The hand ringing that goes

0:37:51.239 --> 0:37:55.239
<v Speaker 3>on around generative AI, particularly around creative is that it

0:37:55.320 --> 0:37:56.920
<v Speaker 3>means few of you are needed.

0:37:57.400 --> 0:37:59.719
<v Speaker 4>But is that true? What was the working process like?

0:38:01.400 --> 0:38:05.719
<v Speaker 11>Yeah, I've read those Twitter comments as well, and what

0:38:05.760 --> 0:38:09.960
<v Speaker 11>I would say is that without fifteen years of making

0:38:10.000 --> 0:38:13.279
<v Speaker 11>films and tons of experience, I don't think that this

0:38:13.320 --> 0:38:16.440
<v Speaker 11>would have happened. I think that our team is very

0:38:16.480 --> 0:38:21.520
<v Speaker 11>adept at making films, and while generating the images was

0:38:21.520 --> 0:38:24.800
<v Speaker 11>slightly different than normally having to go out and shoot

0:38:24.840 --> 0:38:29.640
<v Speaker 11>and grab things like that, it's still a time intensive

0:38:29.719 --> 0:38:35.120
<v Speaker 11>and human intensive process that requires several hands and several creatives.

0:38:35.160 --> 0:38:38.320
<v Speaker 11>For this particular project, it was more on the side

0:38:38.320 --> 0:38:42.160
<v Speaker 11>of editing and animating, and I would more liken it

0:38:42.200 --> 0:38:46.200
<v Speaker 11>to an animated process. However, we're currently working on a

0:38:46.239 --> 0:38:49.440
<v Speaker 11>sequel and that's going to be more of a combination

0:38:49.680 --> 0:38:55.080
<v Speaker 11>of live action with the actual animation, so that's more

0:38:55.120 --> 0:38:56.880
<v Speaker 11>of a traditional workflow.

0:38:57.200 --> 0:38:59.160
<v Speaker 3>Well, so why did you want to do this? Why

0:38:59.200 --> 0:39:01.280
<v Speaker 3>did you want to get in using SAU so quickly?

0:39:02.719 --> 0:39:07.560
<v Speaker 11>I think as filmmakers, every time you see something new,

0:39:07.880 --> 0:39:12.279
<v Speaker 11>it's an opportunity to expand your creativity and expand the

0:39:12.320 --> 0:39:16.040
<v Speaker 11>things that you'd like to tell the world. And for us,

0:39:16.480 --> 0:39:20.640
<v Speaker 11>we see this as an opportunity to with a very cute,

0:39:21.160 --> 0:39:24.319
<v Speaker 11>fun short film showing people that it's not all doom

0:39:24.400 --> 0:39:28.719
<v Speaker 11>and gloom, that there's actually hope for some positivity and

0:39:29.360 --> 0:39:31.600
<v Speaker 11>that this technology is not something to be scared of,

0:39:31.680 --> 0:39:32.919
<v Speaker 11>but something to work with.

0:39:33.640 --> 0:39:35.840
<v Speaker 5>It is a short film about a young person with

0:39:35.880 --> 0:39:38.520
<v Speaker 5>a balloon for a head, a metaphor for the fragility

0:39:38.560 --> 0:39:43.319
<v Speaker 5>of human life, is my interpretation, critic ed Ludlow. But

0:39:43.400 --> 0:39:46.200
<v Speaker 5>it's only one minute and twenty one seconds long, and

0:39:46.239 --> 0:39:49.480
<v Speaker 5>I think is that the limitation here that you are

0:39:49.520 --> 0:39:52.440
<v Speaker 5>confined to very short clips at this stage?

0:39:52.520 --> 0:39:57.760
<v Speaker 11>Walter, Well, we could put clips up to one minute.

0:39:57.800 --> 0:39:59.600
<v Speaker 11>I think the thing is, though, is that you have

0:39:59.640 --> 0:40:02.480
<v Speaker 11>to sort of curate what's the best, you know, ten

0:40:02.600 --> 0:40:05.200
<v Speaker 11>seconds or five seconds, and the same way where you

0:40:05.239 --> 0:40:10.040
<v Speaker 11>shoot everything. It took tons and tons of generations and

0:40:10.120 --> 0:40:13.440
<v Speaker 11>clips to get to one minute. So in terms of

0:40:13.480 --> 0:40:16.239
<v Speaker 11>making something longer, I'm not the person who's going to

0:40:16.320 --> 0:40:18.879
<v Speaker 11>say this is it. It can only be one minute long.

0:40:18.920 --> 0:40:22.200
<v Speaker 11>And in fact the sequel already we're clocking in at

0:40:22.200 --> 0:40:24.920
<v Speaker 11>about three or four minutes, and I think that it's

0:40:25.200 --> 0:40:28.960
<v Speaker 11>a fool's errand to try to say how long these

0:40:28.960 --> 0:40:30.880
<v Speaker 11>things can go for. But what I will say is

0:40:30.920 --> 0:40:34.000
<v Speaker 11>that in order to get something that was cohesive for

0:40:34.040 --> 0:40:37.239
<v Speaker 11>a minute, it required really, you know, sifting through the

0:40:37.280 --> 0:40:39.760
<v Speaker 11>same way when you're making a documentary, you know ninety

0:40:39.800 --> 0:40:42.240
<v Speaker 11>percent of what you shoot gets thrown on the floor.

0:40:42.239 --> 0:40:44.640
<v Speaker 11>I would say it was a similar sort of burn

0:40:44.719 --> 0:40:45.239
<v Speaker 11>rate for this.

0:40:45.960 --> 0:40:49.200
<v Speaker 3>Well to women as director over at Shy Kids, it's

0:40:49.200 --> 0:40:51.200
<v Speaker 3>a great watch. Go and have a look at it.

0:40:51.360 --> 0:40:54.400
<v Speaker 3>We thank you so much, looking forward to the sequel. Meanwhile,

0:40:55.000 --> 0:40:58.279
<v Speaker 3>what a fascinating conversation ultimately about we had it from

0:40:58.320 --> 0:41:00.680
<v Speaker 3>the advertising space. Not much doom and gloom on that

0:41:00.760 --> 0:41:03.280
<v Speaker 3>jobs aren't going to be suddenly eradicated when you generatorve

0:41:03.280 --> 0:41:05.400
<v Speaker 3>AI within advertising, but you're suddenly going to see your

0:41:05.440 --> 0:41:08.799
<v Speaker 3>job description change and used in different ways. And it

0:41:08.800 --> 0:41:11.400
<v Speaker 3>feels as though this was pretty labor intensive even.

0:41:11.200 --> 0:41:13.680
<v Speaker 5>If you are does it allows you to be created?

0:41:13.719 --> 0:41:16.680
<v Speaker 5>That b tech producer Margerie Gallery and makes the point

0:41:16.680 --> 0:41:18.520
<v Speaker 5>when we played it out you have to remember those

0:41:18.520 --> 0:41:22.919
<v Speaker 5>are generative AI generated images. But it's very convincing. It's

0:41:22.960 --> 0:41:26.040
<v Speaker 5>real and that's the takeaway for me. But a lot

0:41:26.080 --> 0:41:27.920
<v Speaker 5>of work for less than ninety seconds.

0:41:27.920 --> 0:41:29.960
<v Speaker 3>Exactly and thus far, Yes, I'm sure it gives you

0:41:30.080 --> 0:41:32.480
<v Speaker 3>in a whole load of creative opportunity, whether or not

0:41:32.719 --> 0:41:36.160
<v Speaker 3>there's that much efficiency as yet in making of it.

0:41:36.239 --> 0:41:37.800
<v Speaker 5>A scoop that the sequels coming and it will be

0:41:37.840 --> 0:41:39.640
<v Speaker 5>four minutes long, so we're all getting back for that.

0:41:40.000 --> 0:41:41.960
<v Speaker 4>I want to know what the name is now. Meanwhile,

0:41:42.040 --> 0:41:43.920
<v Speaker 4>that does it for this edition of Bloombo Technology.

0:41:43.960 --> 0:41:45.239
<v Speaker 5>Is so great to have you in the hab yeah

0:41:45.320 --> 0:41:47.840
<v Speaker 5>for one week only, recap the show on the podcast.

0:41:47.920 --> 0:41:50.280
<v Speaker 5>So many of you are tuning in, maybe you're commuting

0:41:50.320 --> 0:41:52.440
<v Speaker 5>into Manhattan, or you're in the Bay Area listening, or

0:41:52.480 --> 0:41:55.080
<v Speaker 5>you're in London or Tokyo. Thank you for listening to

0:41:55.120 --> 0:41:58.920
<v Speaker 5>the podcast on Apple, Spotify, iHeart and all the Bloomberg platforms.

0:41:58.960 --> 0:42:01.200
<v Speaker 5>As we said from New York's You this week, this

0:42:01.360 --> 0:42:02.560
<v Speaker 5>is Bloomberg Technology

0:42:06.840 --> 0:42:07.200
<v Speaker 7>M HM.