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Speaker 1: Earners. What's up.

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Speaker 2: You ever walk into a small business and everything just

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Speaker 2: works like The checkout is fast, the receipts are digital,

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Speaker 2: tipping is a breeze, and you're out the door before

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Speaker 2: the line even builds. Odds are they're using Square. We

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Speaker 2: love supporting businesses that run on Square because it just

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Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor

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Speaker 2: at a pop up market, or even one of our

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Speaker 2: merch partners, Square makes it easy for them to take payments,

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Speaker 2: manage inventory, and run their business with confidence, all from

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Speaker 2: one simple system. If you're a business owner or even

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Speaker 2: just thinking about launching something soon, Square is hands down

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Speaker 2: one of the best tools out there to help you start, run,

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Speaker 2: and grow. It's not just about payments, it's about giving

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Speaker 2: you time back so you can focus on what matters

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Speaker 2: most Ready. To see how Square can transform your business,

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Speaker 2: visit Square dot com backslash go backslash eyl to learn

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Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait,

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Speaker 2: don't hesitate. Let's Square handle the back end so you

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Speaker 2: can keep pushing your vision forward. This episode is brought

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Speaker 2: to you by P and C Bank, a lot of

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Speaker 2: people think podcasts about work are boring, and sure they

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Speaker 2: definitely can be, but understanding of professionals routine shows us

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Speaker 2: how they achieve their success little by little, day after day.

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Speaker 2: It's like banking with P and C Bank. It might

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Speaker 2: seem boring to save, plan and make calculated decisions with

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Speaker 2: your bank, but keeping your money boring is what helps

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Speaker 2: you live or more happily fulfilled life. P and C

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Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since

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Speaker 2: eighteen sixty five is a service mark of the PNC

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Speaker 2: Financial Service Group, Inc. P and C Bank National Association

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Speaker 2: Member FDIC. You made the pivot, though, because that's not easy, no, right,

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Speaker 2: Like you've done something, you've watched your mom do something

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Speaker 2: in fashion, But you made the pivot. But you said

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Speaker 2: that you grew up in the entrepreneurial household every day.

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Speaker 2: So what kind of lessons did you see that made

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Speaker 2: you feel sufficient and comfortable to make that pivot?

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Speaker 1: Right?

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Speaker 3: So, I would say going through the industry and really

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Speaker 3: seeing that it wasn't built for me to win, that

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Speaker 3: I was basically creating a brand for every single artist

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Speaker 3: that I worked for. You know, I worked with Jeremiah,

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Speaker 3: I worked with French Montana. I've worked with some really

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Speaker 3: big names right for twenty years, Like for real, that

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Speaker 3: was my bread and butter. I made money, I made

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Speaker 3: good money, one of the top stylists in Los Angeles,

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Speaker 3: really made a name for myself.

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Speaker 1: But I knew that could only take me so far.

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Speaker 3: It's like they're able to you know, the stars that

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Speaker 3: we're working with, they're able to go and retire on

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Speaker 3: what we've created for them. So what is left for us,

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Speaker 3: the people that are on the other side of the

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Speaker 3: of the camera.

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Speaker 1: What does our future look like? Because we're creatives as well.

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Speaker 3: And so for me, I always, you know, the brand

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Speaker 3: and coming out with brands and things of that sort.

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Speaker 3: I've been doing that since a young girl. So it

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Speaker 3: was not like the first brand I came out with.

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Speaker 3: I had like a T shirt line, a really cute

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Speaker 3: handbag line and everything that I did when I was younger.

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Speaker 3: I mean I made it in Cosmo, you know, Kilmer magazine.

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Speaker 3: Like I really would always take it to the hill,

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Speaker 3: but then a celebrity would call or you know, I'd

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Speaker 3: have to go back and really do my real job,

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Speaker 3: which was styling and that takes so much of your

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Speaker 3: time and effort. So I was basically I would say

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Speaker 3: that my last show that I did. Right before the

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Speaker 3: last show that I did, I was watching this video

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Speaker 3: of Dame Dash and he was talking and you know,

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Speaker 3: we all love Dame Dash, and he was just dropping

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Speaker 3: so much knowledge, and I was like, dang. I was

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Speaker 3: sitting with somebody, I said, Dang, if I could get under.

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Speaker 1: Dame Dash, I would be a beast.

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Speaker 3: Even though I was already a beast, I said I

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Speaker 3: would be a beast, like a real beast.

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Speaker 1: Two weeks later, I get a call for a show

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Speaker 1: with Dame Dash. I'm like, oh my god. They called me.

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Speaker 3: They said Dame Dash was one of the houses. So

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Speaker 3: I did a show called the Next Big Thing.

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Speaker 1: It was like a music competition.

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Speaker 3: Show on BET and it was Dame Dash. Theytoven and

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Speaker 3: Tina Davis were the you know, the judges. And so

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Speaker 3: I was with Dame Dash for the next eight weeks

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Speaker 3: and we became super cool. I loved Dame and I

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Speaker 3: actually just ran him to in the airport and told

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Speaker 3: my story.

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Speaker 1: He was like what he could have believed? He was

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Speaker 1: so excited, so happy for me.

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Speaker 3: But I told him I said, you gave me a

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Speaker 3: lot of knowledge during that show. You didn't even know it.

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Speaker 3: You was dropping knowledge on all those young kids. But

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Speaker 3: really I was sitting there soaking it up as well.

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Speaker 3: And one of the things that stood out to me

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Speaker 3: was he said he was talking to the kids.

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Speaker 1: He was like, what did little Wayne do? Howd a

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Speaker 1: little Wayne just blow? Blow? Blow? You know what little

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Speaker 1: Wayne did?

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Speaker 3: He said, Little Wayne flooded the internet, he flooded everything.

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Speaker 3: And that stuck with me, and I was like, that's

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Speaker 3: exactly what I'm going to do, and that's what I did.

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Speaker 3: And we'll get to that next when you asked me

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Speaker 3: that question. But that's what I did. But I did

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Speaker 3: it organically and that was the secret to my sauce.

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Speaker 3: I didn't do it through pain. So yea, yeah, let's

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Speaker 3: go into that. Okay, So basically in a nutsh you know,

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Speaker 3: when I came up with Hollywood her, but I was

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Speaker 3: sitting on that show and soaking up all the knowledge

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Speaker 3: and literally sitting there with my laptop all my downtown,

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Speaker 3: making my you know, my logo, creating my website, those

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Speaker 3: types of things I really had learned. There was an

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Speaker 3: amazing family friend I have and She's a really amazing

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Speaker 3: online marketer.

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Speaker 1: Her name is Nicole Cooper.

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Speaker 3: She told me a long time ago, she said, Tippy,

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Speaker 3: if you want to work make it on the internet,

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Speaker 3: you need to.

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Speaker 1: Learn how to do everything yourself first.

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Speaker 3: Learn how to do your logo, learn how to do

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Speaker 3: your website, learn how to market learn how to all

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Speaker 3: the things that you need so that you can then

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Speaker 3: you know, once you do better and you can hire people,

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Speaker 3: you can know how to manage them properly. So that's

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Speaker 3: what I did, and so I learned how to do everything.

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Speaker 3: And so because I'm a creator and a creative and

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Speaker 3: a brander and a brand you know, that's really what

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Speaker 3: I do. I was able to get on different tools

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Speaker 3: and really learn. So I made everything. So I sat

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Speaker 3: there made all my stuff. And that's the reason why

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Speaker 3: they said my intellectual properties are worth so much because

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Speaker 3: I literally behind every single thing in the brand, right,

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Speaker 3: not just the product, but the logo, the color, the

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Speaker 3: you know, the marketing, the way we talked to the customer,

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Speaker 3: all of that. So, in a nutshell, when I launched,

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Speaker 3: I basically went into engagement share groups. At the time,

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Speaker 3: I don't know if you know, but like you know,

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Speaker 3: the share for share type thing. And this was like

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Speaker 3: in twenty eighteen, I got into an engagement share group

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Speaker 3: that basically I've been around for ten years, and they

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Speaker 3: basically would drop on this group chat called kick I

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Speaker 3: think it's called Kick or Kik. It's like we can

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Speaker 3: have a group and you can have up to fifty

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Speaker 3: people in the group, and you can have all these

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Speaker 3: different rooms. And so they would break you off on

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Speaker 3: the rooms depending on how many followers you had. And

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Speaker 3: then when they say drop, you drop, and you would

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Speaker 3: drop in your basically your ad, your picture and your

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Speaker 3: you know you and your you know, your your comment,

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Speaker 3: your post whatever. They would post it and you would

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Speaker 3: post theirs and it would stay on there page for

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Speaker 3: an hour, two hours maybe, and you would do this

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Speaker 3: all day long. And I became a nut, a fanatical

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Speaker 3: with it. And I was making money. I mean the

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Speaker 3: first month I made like fifty thousand dollars and I

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Speaker 3: was like, oh my god.

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Speaker 1: I mean fifty thousand thousand and one month. This is something, right?

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Speaker 2: What was the product?

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Speaker 1: This was the hair growth sent the hair.

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Speaker 3: Okay, yeah, so I knew how to talk to the consumer,

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Speaker 3: you know, I knew how to basically ask them or

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Speaker 3: open end a question in my comment section, you know

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Speaker 3: in the area where you have your your your what

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Speaker 3: is it called? Oh my god, I'm losing my thought,

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Speaker 3: you know on.

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Speaker 2: The comments your common section.

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Speaker 3: Yeah, I guess you're com well, not your comment section,

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Speaker 3: but your your caption. So in the caption, I would

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Speaker 3: tell them, like I knew how to get to the

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Speaker 3: woman's psyche, a black woman's psyche, because I am a

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Speaker 3: black woman and I know that what we want, right,

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Speaker 3: ask them, do you want to grow your hair? Do

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Speaker 3: you want to grow you were your daughter's hair? So

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Speaker 3: I knew exactly what to ask them. And then I

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Speaker 3: would say, comment me below. They will comment me below,

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Speaker 3: and then I will go in and I would say

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Speaker 3: check your DM.

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Speaker 1: Then I would sell my butt off in the DM.

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Speaker 3: And be like, this is what we do, da da,

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Speaker 3: These are how many reviews we have, This is the ingredients.

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Speaker 3: This is how fast it's gonna work, because we have

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Speaker 3: a product that works in seven or fourteen days. You're

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Speaker 3: gonna grow your hair, regardless alopecia. You know you're gonna

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Speaker 3: see a little fuff. You're gonna see something in seven

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Speaker 3: to fourteen days, which is kind of a heard of

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Speaker 3: with an all natural product. So I was the one

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Speaker 3: that came to the game with that. And you know,

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Speaker 3: everyone now they try to say seven fourteen days, but

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Speaker 3: that was something that we came with.

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Speaker 1: No one had ever said that before. So the people

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Speaker 1: were blown away.

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Speaker 3: And I was able to show them women with long hair,

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Speaker 3: black women with long hair. So I got to the

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Speaker 3: psyche of the women and they bought into it. They

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Speaker 3: bought into it like this in the beginning, like they did.

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Speaker 1: Then we continue that.

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Speaker 3: I did that for about fifteen months, about fifteen months,

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Speaker 3: about twelve months in, I started getting calls from marketing agency.

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Speaker 3: I'm like, marketing agency, I believe in zero dollars for marketing.

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Speaker 3: I'm making fifty thousand. Because I was like, consistently, you know,

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Speaker 3: and I had about one hundred thousand to my website

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Speaker 3: every month. And this is just for no money, right,

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Speaker 3: not having to pay for anything. So I thought I

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Speaker 3: was doing well. They consistently bombarded me to a certain extent,

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Speaker 3: and then once I found out who they were, I

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Speaker 3: was like, okay, I'm gonna give them a try.

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Speaker 1: We started in and I'll never forget this day.

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Speaker 3: They'll be like, okay, so you're gonna start, you have

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Speaker 3: to pay us five thousand dollars a month.

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Speaker 1: And I was like, you know, when you start making

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Speaker 1: money like five thousand, I mean five thousand a month

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Speaker 1: the group.

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Speaker 3: Yeah, no, no, no, this is to actually be with

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Speaker 3: the big time marketing agency.

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Speaker 1: Now.

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Speaker 3: So now we're let's say you're fifteen months in, you're

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Speaker 3: making fifty thousand a month. You feeling like you cool free.

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Speaker 3: Now you're leaving a DMS. Now you're leaven dealing with

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Speaker 3: people directly. Now you're onto the bigger you know, social

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Speaker 3: media marketing agency that now they can run ads on

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Speaker 3: Facebook and Instagram and YouTube and Snapchat and all these things,

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Speaker 3: you know. So I'm like okay. So they're like five

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Speaker 3: thousand a month, I'm like okay, fine. So then they

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Speaker 3: said and I said, and then what I have to

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Speaker 3: pay for the ads? They're like yeah, you so like,

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Speaker 3: well how much is that? So they said, like, uh,

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Speaker 3: I thought I was gonna do two fifty a day.

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Speaker 1: No, this was my thought. I'm gonna give y'all two

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Speaker 1: fifty a day.

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Speaker 3: Face yeah, Facebook ad two fifty a day, and then

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Speaker 3: I'm gonna make five hundred. Then I'll to two fifty

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Speaker 3: a day every day you know what I mean, two

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Speaker 3: fifty a day every day.

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Speaker 1: No, that wasn't what it was.

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Speaker 3: He was like, you know what, You're gonna have to

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Speaker 3: just give us free rain to just spend the money.

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Speaker 3: I'm like, oh my god. I'm like, okay, well, how

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Speaker 3: much you're gonna spend? Like maybe fifteen hundred dollars a day,

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Speaker 3: maybe two thousand. We have to figure it out. We

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Speaker 3: have to test first, we have to do other this.

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Speaker 3: So I'm like, okay, fine. So I put it in

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Speaker 3: God's hands and I'm like, well, you know, you come

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Speaker 3: this far, so I think you've done everything right. What

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Speaker 3: I did was I did everything right because I studied

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Speaker 3: for ten years. I studied from twenty eight to twenty

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Speaker 3: eighteen on online marketing the things to do right. So

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Speaker 3: when I came up with the website, I have my

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Speaker 3: pixel set up, so my pixel was capturing all of

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Speaker 3: that free organic you know, traffic that I was having

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Speaker 3: that came to the site.

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Speaker 1: So that was like golden, That's what That's the step

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Speaker 1: that everybody skips. You got to put in the work.

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Speaker 3: You can't just put Facebook ads and think that like

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Speaker 3: that's going to blow you up the way I blew up.

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Speaker 1: No.

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Speaker 3: The reason why we had such success because I really

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Speaker 3: put in the work. I was doing those shares from

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Speaker 3: five am to freaking twelve am every day for.

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Speaker 1: Fifteen months, and I put in the work. So by

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Speaker 1: the time we got.

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Speaker 3: To the ads, they had all of the data that

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Speaker 3: they needed to get to my customer. So at that

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Speaker 3: point it was like I went from making fifty thousand

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Speaker 3: dollars a month to the first month with the ad.

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Speaker 1: Agency, we did a million dollars return. Yeah, exactly right.

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Speaker 3: Then every month consistently after that we did two million dollars.

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Speaker 3: Then our peak was three point four million dollars, which

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Speaker 3: is so funny that I didn't even know that. I

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Speaker 3: just found that out a few weeks ago when I

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Speaker 3: was looking through my own.

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Speaker 1: Data, because you know, when the number.

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Speaker 3: Tie is so high, you just be like, But basically

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Speaker 3: I was shocked to know that we did three point

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Speaker 3: four one in a month.

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Speaker 1: But basically we did that consistently for two years.

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Speaker 3: We did at least two million dollars a month for

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Speaker 3: like two years, and that was during the entire pandemic.

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Speaker 3: That was during you know, all the time people online,

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Speaker 3: so we were able to build up a really amazing,

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Speaker 3: like tribe of women, you know, yeah, that really loved

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Speaker 3: the product and loved the fact that there was a

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Speaker 3: black woman behind it, the fact that I owned it

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Speaker 3: one hundred percent. Because they couldn't believe that in the beginning.

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Speaker 3: It was hell on wheels. You know, our women we're like, yoah,

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Speaker 3: she is scam. And so there's a lot of stuff

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Speaker 3: still out there online today that's still living from those days.

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Speaker 3: But basically, in a nutshell, we had some things that

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Speaker 3: we went through.

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Speaker 1: I went through for film.

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Speaker 3: House situation where they were shipping all my orders backwards.

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Speaker 3: So as soon as we got to the million dollar months,

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Speaker 3: I'm like, okay, I need a f filming house. My

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Speaker 3: house has filled, everything filled, I have everybody working. I mean,

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Speaker 3: it's just got it out of hand. I'm like, I

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Speaker 3: need a f filming house. So we got the fulfillment

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Speaker 3: house and they basically started shipping all my orders backwards.

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Speaker 1: So if we were two weeks behind at that point.

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Speaker 3: It was so they screwed up all my stuff for

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Speaker 3: a good six to eight weeks.

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Speaker 1: So a lot of.

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Speaker 3: The trolls then had to say, yeah, she ain't shipping any.

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Speaker 1: Right, and you know, so it got really really crazy.

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Speaker 3: I really was taken over by how much hate is online.

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Speaker 3: I mean, it's crazy, right. So I knew because I've

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Speaker 3: dealt with celebrities. I grew up in that world.

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Speaker 1: I knew. So I was like, I'm not reading any

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Speaker 1: of this. I'm not responding.

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Speaker 3: Nobody will ever hear me respond on the trolls and

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Speaker 3: this and that. So at this point, now you start

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Speaker 3: seeing the comments change. Now you start seeing, oh my god,

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Speaker 3: I love this product. It's working.

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Speaker 4: An illegal alien from Guatemala charged with raping a child

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Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 4: accused of murdering a Texas man of Venezuelan charged with

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Speaker 4: filming and selling child pornography in Michigan. These are just

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Speaker 4: some of the heinous migrant criminals caught because of President

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Speaker 4: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 4: crossings are at the lowest levels ever recorded, and over

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Speaker 4: one hundred thousand illegal aliens have been arrested. If you

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Speaker 4: are here illegally, your next you will be fine nearly

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Speaker 4: one thousand dollars a day, imprisoned and deported, you will

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Speaker 4: never return. But if you register using our CBP home

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Speaker 4: app and leave now, you could be allowed to return legally.

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Speaker 4: Do what's right. Leave now. Under President Trump America's laws,

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Speaker 4: border and families will be protected. Sponsored by the United

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Speaker 4: States Department of Homeland Security,