WEBVTT - Broadcom Seeks More Than $60 Billion in Latest AI Debt Deal

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>Daily Podcast with Carol Masser and Tim Stenebek on Bloomberg Radio.

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<v Speaker 1>One of the things we want to get to too

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<v Speaker 1>is a story that we've been keeping an eye on,

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<v Speaker 1>and that has to do with Broadcom and the company

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<v Speaker 1>apparently in talks with a group of lenders to raise

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<v Speaker 1>more than sixty billion dollars in debt from AICHIP financing

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<v Speaker 1>deal that will benefit Anthropic and other companies, according to

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<v Speaker 1>people with knowledge of the matter of this right through,

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<v Speaker 1>let me just see it hit just after the closing

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<v Speaker 1>ball and just real quickly, let me just pull it

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<v Speaker 1>up and see if we've seen, yeah, you see shares

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<v Speaker 1>a broadcome just up about four tens of a percent

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<v Speaker 1>or show here in the aftermarket.

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<v Speaker 3>We should get to it with Ryan Gold.

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<v Speaker 1>He is Bloomberg News Deal reporter and he is in

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<v Speaker 1>the Bloomberg News Washington d CPR Hey busy, busy guy. Uh,

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<v Speaker 1>these deals fast and furious. Tell us about Broadcom, Ryan,

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<v Speaker 1>would you find out?

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<v Speaker 4>Yeah?

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<v Speaker 5>Sure, good to see Carol. As always, I think this

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<v Speaker 5>one is if this, you know, this comes to lie,

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<v Speaker 5>comes to pass, this would be among the largest that

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<v Speaker 5>we've seen of this type of deal. I want to

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<v Speaker 5>just throw us back a little bit to June when

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<v Speaker 5>we saw Broadcom announced that that partnership with Blackstone and Apollo,

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<v Speaker 5>where essentially they were looking to strike an agreement to

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<v Speaker 5>provide sort of twenty gigawats of compute globally for AI deployment.

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<v Speaker 5>I mean, I think you could probably see this as

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<v Speaker 5>some kind of extension of that agreement of sorts. This

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<v Speaker 5>would essentially see Blackstone and Apollo participate again per our

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<v Speaker 5>sourcing and reporting in a deal that could essentially see

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<v Speaker 5>Wallcom lineup as much much is one hundred billion dollars

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<v Speaker 5>in debt. I mean, when you put that together, it's

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<v Speaker 5>sort of thirty billion being provided by Apollo and Blackstone,

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<v Speaker 5>and then Broadcom itself essentially looking at maybe backstopping such

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<v Speaker 5>guaranteeing somewhere in the region of sixty to seventy billion

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<v Speaker 5>dollars per sourcing. So not insignificant. And I think this

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<v Speaker 5>is kind of you know, where the trend is sort

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<v Speaker 5>of heading right now, which is just this insatiable need

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<v Speaker 5>for AI compute to use the job.

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<v Speaker 1>And I will just say the market takes it or

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<v Speaker 1>we'll see, right like, ultimately that's what we continue to

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<v Speaker 1>watch if there's the investor appetite. But as we talked

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<v Speaker 1>earlier at the beginning of our broadcast with Ira Jersey

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<v Speaker 1>and Michael McKenzie, you know, investors are you know, offering

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<v Speaker 1>these corporate offerings for debt are higher than what you're

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<v Speaker 1>seeing maybe in treasuries and potentially crowding out increasingly the

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<v Speaker 1>interest I should say when it comes to treasury demand.

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<v Speaker 6>Yeah, Ran, I mean, do we have an understanding yet

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<v Speaker 6>of like what kind of debt this would take form of?

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<v Speaker 6>I mean, we know that Blackstone and Apollo will be

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<v Speaker 6>leading the financing, but you have to imagine that they're

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<v Speaker 6>going to be several different tranches and they'll be selling

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<v Speaker 6>this to other institutional.

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<v Speaker 5>Investors, right totally. Yeah. So, I mean, in the in

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<v Speaker 5>the story we just put out that just coross a

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<v Speaker 5>short while ago. I mean, I think the best way

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<v Speaker 5>to probably think about this is that the Blackson and

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<v Speaker 5>Apollo piece will be a junior piece and then sort

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<v Speaker 5>of chunk the slug that Broadcom is looking to. You

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<v Speaker 5>know that that sixty billion piece, if you will, is

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<v Speaker 5>going to be you know, senior secured, and they are

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<v Speaker 5>out to two banks among others as part of that group.

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<v Speaker 5>You know that you would have to expect that there

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<v Speaker 5>will be a number of banks here that would be

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<v Speaker 5>looking to help will come with this because I think,

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<v Speaker 5>you know, if you think about the just the sort

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<v Speaker 5>of cost of providing something on this scale, I mean,

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<v Speaker 5>Broadcom is looking to do this as efficiently as possible.

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<v Speaker 5>In Hog ten, the CEO of Broadcom is known for

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<v Speaker 5>this very very intricate kind of financial engineering, and in fact,

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<v Speaker 5>I think Broadcom has become kind of an industry leader

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<v Speaker 5>in this in this part of the sort of chips

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<v Speaker 5>financing space. So I mean, when you say think about

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<v Speaker 5>this in the round, this is kind of unprecedented. But

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<v Speaker 5>for for if anyone's going to pull this something like

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<v Speaker 5>the self, the people will come.

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<v Speaker 6>It definitely just shows right Ryan, like how expensive it

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<v Speaker 6>is for these companies to build out all of the

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<v Speaker 6>AI infrastructure with that prior deal that Blackstone Apollo led.

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<v Speaker 6>It was thirty five billion dollars, but it was only

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<v Speaker 6>to build out capacity for one gigawat you know, of compute.

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<v Speaker 6>And in your story here, you know, we're talking about

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<v Speaker 6>a partnership that could eventually reach twenty gigawatts of compute.

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<v Speaker 6>So there's gonna be a lot more of these, right.

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<v Speaker 5>Yeah, I mean this is I think this is kind

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<v Speaker 5>of the tip of the iceberg, and I think you

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<v Speaker 5>have to wonder. You know, we sort of single out

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<v Speaker 5>Onthropic at the top of that story on the Bloomberg,

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<v Speaker 5>but you know, there are also going to be other

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<v Speaker 5>companies and the beneficiaries of this deal, and this will

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<v Speaker 5>come out in the wash. But I think if you're

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<v Speaker 5>if you're looking on now, I mean, do you think

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<v Speaker 5>about the agreements of woll compas with other companies including Apple.

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<v Speaker 5>We saw that out there. They have their cord that

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<v Speaker 5>they announced earlier this year. I don't want to throw

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<v Speaker 5>it back there, but I will go there. I mean,

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<v Speaker 5>you know, do we start to talk about the circular

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<v Speaker 5>financing things?

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<v Speaker 1>Yeah?

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<v Speaker 5>And I don't know, perhaps.

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<v Speaker 1>I don't know, but here we are, you know, and

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<v Speaker 1>I think this is something we have to watch, right Ryan,

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<v Speaker 1>I've just I go back to the interest. I mean,

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<v Speaker 1>as long as investors are willing to support it, why

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<v Speaker 1>wouldn't you tap the credit markets or the debt markets

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<v Speaker 1>and continue with the fundraise. I will say when we

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<v Speaker 1>talk to Ourmandy seeing a Bloomberg intelligence who looks at

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<v Speaker 1>the AI spend as a whole, I mean, a lot

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<v Speaker 1>of the fundamentals seem to continue to be there in

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<v Speaker 1>terms of backlogs and demand. We saw that on the

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<v Speaker 1>recent earnings, and a lot of folks anticipate who are

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<v Speaker 1>in this sector, mind you, they might be talking their

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<v Speaker 1>book expect us to continue for a couple more years.

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<v Speaker 5>Yeah, and I think that's probably true. I think you

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<v Speaker 5>also have to think about this in the context of

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<v Speaker 5>the Nvidia transaction that we saw. You know, those that

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<v Speaker 5>group of CEOs Goldman, I mean, David Solomon was there,

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<v Speaker 5>Larry Think was involved, that group of that group of

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<v Speaker 5>financing partners sort of coming together for one provider. I mean,

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<v Speaker 5>now you have a sense to where I think more

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<v Speaker 5>Come is probably going more down the private capital route.

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<v Speaker 5>I think it's just it's it's different, right, I think

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<v Speaker 5>it's two sides of the same coin in a way.

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<v Speaker 5>I think investors will clearly take a view on sort

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<v Speaker 5>of the securitization of all of this. I think the

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<v Speaker 5>in Video agreement itself still has a little bit of uh,

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<v Speaker 5>you know, there are a few details there that still

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<v Speaker 5>need to be sort of fleshed out as far as

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<v Speaker 5>how you actually securitize those chips as a financing class

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<v Speaker 5>and that's a class. Sorry, but you know that itself

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<v Speaker 5>was entirely novel. This is this is also novel. I

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<v Speaker 5>think that in Video deal did obviously unnerve a few people,

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<v Speaker 5>but this is just I think people having to think

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<v Speaker 5>on the fly here as far as the SAI financing

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<v Speaker 5>rollout is concerned, right.

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<v Speaker 1>And maybe it's just a case of it's just so

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<v Speaker 1>massive that we've got to be innovative disrupt a little bit.

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<v Speaker 1>Or when you start to innovate or disrupt too much,

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<v Speaker 1>is it a sign that maybe something's not quite right?

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<v Speaker 1>And this is what we're all trying to figure out here.

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<v Speaker 1>But the cap RaSE is still happening. Ryan, thanks so

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<v Speaker 1>much for jumping on. This is obviously a big story

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<v Speaker 1>for us continuously, so good to get your view on that.

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<v Speaker 3>Of course. Is are Ryan Gould. He's Bloomberg News Deals reporter,

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<v Speaker 3>out there in DC. Stay with us.

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<v Speaker 1>More from Bloomberg Business Weekdaily coming up after this.

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<v Speaker 2>You're listening to the Bloomberg Business Weekdaily Podcast. Catch us

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<v Speaker 1>Hey, Wells Fargo today out publishing its first GLP one report.

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<v Speaker 6>There's so much money invested in these GLP one so

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<v Speaker 6>the banks have to get involved.

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<v Speaker 3>They all know well they do, right.

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<v Speaker 1>And what's interesting is I feel like the last three

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<v Speaker 1>years it's been AI and GLP one and there's been

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<v Speaker 1>certainly ups and downs in the narrative has changed. Specifically

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<v Speaker 1>this report, it is their first of its kind from

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<v Speaker 1>Wells Fargo. It's about how GLP ones are reshaping America's

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<v Speaker 1>health spending, habits and healthcare system.

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<v Speaker 6>Emily, I thought this was a very interesting perspective because

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<v Speaker 6>you hear a lot about how these weight loss drugs

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<v Speaker 6>are impacting like what people are eating and like snack

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<v Speaker 6>companies bose if they're losing weight exactly. But this is

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<v Speaker 6>specifically on the healthcare system. So let's get into it.

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<v Speaker 6>We're joined now by Robin Wenzel, head of Wells Fargo

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<v Speaker 6>Industry Insights with us from Minneapolis. Robin, great to see you,

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<v Speaker 6>Thanks for joining us. Tell us about this report and

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<v Speaker 6>why now, why look into this trend right now?

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<v Speaker 7>Thanks so much for having me. It's great to be here.

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<v Speaker 7>You know.

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<v Speaker 8>One of the reasons why is we have a large

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<v Speaker 8>healthcare practice, a dedicated team that specializes in and we

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<v Speaker 8>like to make sure we stay ahead of a lot

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<v Speaker 8>of the topics and conversations that impact those businesses. So

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<v Speaker 8>for us looking at jop ones, we've all certainly seen

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<v Speaker 8>a lot of conversation around how it impacts consumer purchasing

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<v Speaker 8>and grocery stores sales, but we really wanted to dig

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<v Speaker 8>in and understand the implication for the healthcare industry, and

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<v Speaker 8>many of the things that we found were quite surprising

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<v Speaker 8>to us, Like what you know, I'll start with bariatric surgeries.

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<v Speaker 8>If we look at the rate of bariatric surgeries between

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<v Speaker 8>twenty twenty two and twenty twenty four, we saw them

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<v Speaker 8>declined by over thirty percent, and that was at a

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<v Speaker 8>time where we saw GLP usage rise by about one

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<v Speaker 8>hundred and twenty percent. So veriatric surgery has really been

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<v Speaker 8>a go to for managing late stage obesity and helping

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<v Speaker 8>to bring.

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<v Speaker 7>That weight down.

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<v Speaker 8>And when we look at the impact of GLP ones,

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<v Speaker 8>really a game changer in terms of results and being

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<v Speaker 8>able to help people get that weight off in a

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<v Speaker 8>very effective manner. So being able to use that pharmaceutical

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<v Speaker 8>off ramp to avoid surgery is certainly a nice outcome

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<v Speaker 8>for many people. Conversely, though, on the other side, we

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<v Speaker 8>do see people that we're not able to get the

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<v Speaker 8>veriatric surgery, but the GLP ones are allowing them to

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<v Speaker 8>get to a healthier weight that allows that surgery to

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<v Speaker 8>be possible.

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<v Speaker 1>So great for people, right, But you know, when I

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<v Speaker 1>think about healthcare, great for people and great and probably

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<v Speaker 1>extending their lives in so.

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<v Speaker 3>Many different ways.

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<v Speaker 1>But I do think about the impact too on like

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<v Speaker 1>healthcare systems and hospital systems. Right that they're doing less surgeries.

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<v Speaker 7>Absolutely, and I think what we have to look at.

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<v Speaker 8>Is understand that this is a long term solution to obesity,

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<v Speaker 8>So it can take time for these drugs to take

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<v Speaker 8>effect to have impacts, So certainly a lot of the

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<v Speaker 8>care that these patients receive will be ongoing. It's going

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<v Speaker 8>to be a slow off ramp for them. But it's

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<v Speaker 8>also nice to be able to have some other solutions

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<v Speaker 8>and open the doors for others who have been battling

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<v Speaker 8>obesity and some of the complications with it. I think

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<v Speaker 8>for hospitals it's an opportunity to really change the game

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<v Speaker 8>and maybe the profit centers for helping these patients so

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<v Speaker 8>it can become more about outpatient services, medication management, management

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<v Speaker 8>of side effects, and really you're on these weight loss

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<v Speaker 8>drugs for life, so the ongoing help and support to patients.

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<v Speaker 6>How are the drugs reshaping what pharmaceutical companies choose to

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<v Speaker 6>pursue and do research on.

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<v Speaker 7>You know, that's a great question, and it's an interesting one.

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<v Speaker 7>We can see that the late.

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<v Speaker 8>State pipeline of pharmaceutical R and D is heavily weighted

0:11:26.080 --> 0:11:30.239
<v Speaker 8>towards GLP ones and it's not necessarily just for obesity.

0:11:30.320 --> 0:11:33.280
<v Speaker 8>We are seeing other opportunities coming out of these drugs

0:11:33.280 --> 0:11:37.200
<v Speaker 8>and potential opportunities. One is the treatment of substance abuse,

0:11:37.240 --> 0:11:40.440
<v Speaker 8>specifically alcohol abuse, and so we've seen some research going

0:11:40.480 --> 0:11:44.640
<v Speaker 8>into that. We've certainly heard about maybe some positive results

0:11:44.760 --> 0:11:49.880
<v Speaker 8>around Parkinson's disease and dementia. So I think expanding and

0:11:50.080 --> 0:11:53.560
<v Speaker 8>understanding these drugs and how they can help with other

0:11:53.640 --> 0:11:57.160
<v Speaker 8>disorders is really a focus for some of these manufacturers.

0:11:57.480 --> 0:11:59.600
<v Speaker 1>Kay, I feel like Robin, I'm the Debbie Downer here.

0:12:00.160 --> 0:12:03.880
<v Speaker 1>I'm just going to go there. No, I've kitted with

0:12:04.000 --> 0:12:07.280
<v Speaker 1>our reporter Madison Muller, who has covered this space extensively

0:12:07.360 --> 0:12:09.560
<v Speaker 1>and so smartly, But it does feel like this is

0:12:09.600 --> 0:12:12.520
<v Speaker 1>the drug that can cure so much that ails us.

0:12:12.559 --> 0:12:16.320
<v Speaker 1>Having said that, it's also a reminder that having extra

0:12:16.400 --> 0:12:19.200
<v Speaker 1>weight or being obese is a problem for your health.

0:12:19.200 --> 0:12:21.600
<v Speaker 1>It's a reality and I don't want to get into

0:12:22.360 --> 0:12:26.440
<v Speaker 1>how that can get you know, people uncomfortable about criticizing that,

0:12:26.520 --> 0:12:29.120
<v Speaker 1>but it's just a fact of life right in terms

0:12:29.120 --> 0:12:32.480
<v Speaker 1>of your health. But the other thing what I'm thinking

0:12:32.480 --> 0:12:36.600
<v Speaker 1>about is how does the emphasis and stress a GLP

0:12:36.720 --> 0:12:39.720
<v Speaker 1>wants maybe crowd out R and D spending on other

0:12:39.840 --> 0:12:43.160
<v Speaker 1>drugs that also need to be discovered.

0:12:44.240 --> 0:12:46.720
<v Speaker 8>You know, So they're taking up a bigger share of

0:12:46.760 --> 0:12:49.760
<v Speaker 8>the late stage R and D pipeline, that doesn't necessarily

0:12:49.840 --> 0:12:52.920
<v Speaker 8>mean that they're taking out dollars. So we can see

0:12:52.920 --> 0:12:57.120
<v Speaker 8>that GLP brouds have outpaced onpology, you know, as a

0:12:57.200 --> 0:13:00.000
<v Speaker 8>percentage of R and D spend, But that doesn't mean

0:13:00.120 --> 0:13:04.000
<v Speaker 8>that those dollars towards oncology have diminished. In fact, they haven't.

0:13:04.480 --> 0:13:06.679
<v Speaker 8>So I think what we're seeing is that we have

0:13:07.000 --> 0:13:10.439
<v Speaker 8>a very widespread problem, specifically here in the US, with

0:13:10.600 --> 0:13:15.000
<v Speaker 8>forty percent of US adults classified as obese. It's a

0:13:15.040 --> 0:13:19.680
<v Speaker 8>medical diagnosis and so finding treatment for this population. As

0:13:19.720 --> 0:13:22.760
<v Speaker 8>you said, it's all aspects of their health. So there's

0:13:22.760 --> 0:13:26.120
<v Speaker 8>a cardiovascular element to this too, So it's really not

0:13:26.440 --> 0:13:29.960
<v Speaker 8>just a weight loss drug. It's a cardio metabolic drug,

0:13:30.320 --> 0:13:33.440
<v Speaker 8>and so it can be a game changer towards the

0:13:33.440 --> 0:13:38.120
<v Speaker 8>health and prevention for many many people, impacting several that

0:13:38.320 --> 0:13:41.200
<v Speaker 8>can benefit from this drug and enjoy a much healthier life.

0:13:41.240 --> 0:13:44.080
<v Speaker 1>I've seen it directly, like impact people and just they

0:13:44.120 --> 0:13:47.280
<v Speaker 1>are so much healthier, and it's just their their outlook

0:13:47.600 --> 0:13:48.959
<v Speaker 1>and situation is so much better.

0:13:49.160 --> 0:13:51.760
<v Speaker 6>Yeah, I mean, Robin, what are the This is pivoting

0:13:51.800 --> 0:13:53.840
<v Speaker 6>a little bit, but I do want to ask what

0:13:53.920 --> 0:13:57.439
<v Speaker 6>are the investment implications from this report? What do investors

0:13:57.480 --> 0:13:57.920
<v Speaker 6>need to know.

0:13:59.400 --> 0:14:01.880
<v Speaker 8>You know, who are looking at a situation where it's

0:14:01.920 --> 0:14:05.319
<v Speaker 8>heavily weighted towards these drugs, and so any sort of

0:14:05.440 --> 0:14:09.360
<v Speaker 8>disruption that could happen supply constraints, those would ripple through

0:14:09.400 --> 0:14:11.800
<v Speaker 8>and they would have an impact, maybe broader than most

0:14:11.800 --> 0:14:15.200
<v Speaker 8>people would expect. I do think there's a lot of

0:14:15.600 --> 0:14:18.000
<v Speaker 8>research still to be done, and so the fact that

0:14:18.040 --> 0:14:21.120
<v Speaker 8>there's money and capital going into it is a good thing.

0:14:21.280 --> 0:14:23.520
<v Speaker 8>The other good thing is we are seeing the results

0:14:23.920 --> 0:14:26.680
<v Speaker 8>and so it is very promising in many areas. I'm

0:14:26.760 --> 0:14:29.880
<v Speaker 8>encouraged by the investment, but I would just caution that

0:14:30.080 --> 0:14:31.760
<v Speaker 8>it could have some larger impact.

0:14:32.040 --> 0:14:33.920
<v Speaker 7>So do any hiccups happen along the way?

0:14:34.280 --> 0:14:34.480
<v Speaker 5>You know?

0:14:34.520 --> 0:14:36.760
<v Speaker 1>One of the things I wanted to ask you, like

0:14:36.920 --> 0:14:40.800
<v Speaker 1>orthopedics or something like that, where losing weight or being

0:14:40.960 --> 0:14:42.920
<v Speaker 1>slummer can be better on your joints. It's not so

0:14:43.000 --> 0:14:44.560
<v Speaker 1>much stress and so on and so forth. So maybe

0:14:44.600 --> 0:14:47.880
<v Speaker 1>there's less demand for surgeries or so on.

0:14:48.240 --> 0:14:49.520
<v Speaker 3>But at the same time.

0:14:49.320 --> 0:14:52.200
<v Speaker 1>If GLP ones, which is a good thing, is enabling

0:14:52.240 --> 0:14:56.480
<v Speaker 1>folks to live longer and being a drug that's so

0:14:56.600 --> 0:14:59.800
<v Speaker 1>productive in helping a lot of different things, that certainly

0:15:00.000 --> 0:15:05.800
<v Speaker 1>an individual that might orthopedics benefit because we're just around longer,

0:15:06.120 --> 0:15:07.800
<v Speaker 1>we're going to all need kind of an overhaul.

0:15:09.000 --> 0:15:11.040
<v Speaker 8>Yeah, I think it's an excellent point, and I don't

0:15:11.040 --> 0:15:13.840
<v Speaker 8>think the data has settled on it yet. So you know,

0:15:13.880 --> 0:15:16.200
<v Speaker 8>on one hand, one of the side effects of long

0:15:16.280 --> 0:15:17.520
<v Speaker 8>term obesity.

0:15:17.040 --> 0:15:18.480
<v Speaker 7>Is that wear and tear on the joints. It's the

0:15:18.560 --> 0:15:20.280
<v Speaker 7>heap replacement of the hip replacements.

0:15:20.680 --> 0:15:23.640
<v Speaker 8>If we're able to prevent the weight and keep the

0:15:23.680 --> 0:15:26.320
<v Speaker 8>weight off, that could in theory reduce the need for

0:15:26.720 --> 0:15:31.720
<v Speaker 8>those extra interventions. However, you know, as you point out,

0:15:31.760 --> 0:15:33.840
<v Speaker 8>if you become healthier, you lose weight, you can become

0:15:33.880 --> 0:15:36.440
<v Speaker 8>more active. You know, we can see a whole new

0:15:36.480 --> 0:15:40.400
<v Speaker 8>slew of runners out there right and people embracing exercise.

0:15:40.520 --> 0:15:42.480
<v Speaker 7>So it's a mixed bag.

0:15:43.080 --> 0:15:45.640
<v Speaker 8>And I'll go back to to the the opportunity that

0:15:45.640 --> 0:15:49.760
<v Speaker 8>that weight loss presents again, people who wouldn't otherwise qualify

0:15:50.640 --> 0:15:53.120
<v Speaker 8>for the surgery, now it opens the doors for them

0:15:53.160 --> 0:15:56.000
<v Speaker 8>as well by allowing them to lose weight and get

0:15:56.000 --> 0:15:56.760
<v Speaker 8>a little healthier.

0:15:56.960 --> 0:15:59.680
<v Speaker 1>Yeah, now, I love this. I love this deep dive.

0:16:00.240 --> 0:16:03.400
<v Speaker 1>Thank you so much, really really appreciate it. Robin Wendel

0:16:03.800 --> 0:16:07.280
<v Speaker 1>joining us. She is head of Wells Fargo Industry Insights.

0:16:07.040 --> 0:16:08.160
<v Speaker 3>Joining us from Minneapolis.

0:16:08.160 --> 0:16:11.560
<v Speaker 1>Their new report about how jlp ones are reshaping the

0:16:11.600 --> 0:16:12.840
<v Speaker 1>business of healthcare.

0:16:13.120 --> 0:16:17.120
<v Speaker 2>You're listening to the Bloomberg Business Weekdaily podcast. Catch us

0:16:17.200 --> 0:16:20.640
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

0:16:20.680 --> 0:16:23.440
<v Speaker 2>on Apple CarPlay and the Android Auto with the Bloomberg

0:16:23.480 --> 0:16:26.160
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0:16:27.080 --> 0:16:28.880
<v Speaker 1>We're going to head out to our West coast, San

0:16:28.880 --> 0:16:32.480
<v Speaker 1>Francisco and Laura Blushe is senior editor for Bloomberg Business Week.

0:16:32.720 --> 0:16:35.920
<v Speaker 3>Hey, Laura, good to have you here with us. A

0:16:35.960 --> 0:16:36.680
<v Speaker 3>lot going on.

0:16:36.960 --> 0:16:39.160
<v Speaker 1>Tell us, I feel like we were talking earlier a

0:16:39.200 --> 0:16:44.280
<v Speaker 1>little bit about climate change, heating temperatures, landfills though have

0:16:44.360 --> 0:16:45.440
<v Speaker 1>been a problem for a while.

0:16:45.560 --> 0:16:47.760
<v Speaker 3>What's going on and what did you guys pick up on?

0:16:49.200 --> 0:16:51.280
<v Speaker 4>Yeah, thank you so much for having me. I mean,

0:16:51.360 --> 0:16:53.600
<v Speaker 4>just to set the stage a little bit. You know,

0:16:53.800 --> 0:16:56.920
<v Speaker 4>every one of us, we all generate waste, we're all

0:16:57.000 --> 0:16:59.760
<v Speaker 4>interacting with it every single day, and yet I think

0:16:59.840 --> 0:17:01.920
<v Speaker 4>so many of us have the privilege of not thinking

0:17:02.040 --> 0:17:04.480
<v Speaker 4>very much about what happens to it when it leaves

0:17:04.520 --> 0:17:07.560
<v Speaker 4>our hand or the curb side barrel. But this story

0:17:07.600 --> 0:17:09.960
<v Speaker 4>and kind of this reporting project that my colleague Rachel

0:17:09.960 --> 0:17:11.680
<v Speaker 4>and I have been working on for the last year

0:17:11.720 --> 0:17:14.480
<v Speaker 4>plus really looks at you know, where does it go

0:17:14.680 --> 0:17:17.840
<v Speaker 4>and what are some of the kind of unexpected consequences.

0:17:17.960 --> 0:17:20.639
<v Speaker 4>And so the more wastes that we're generating, the bigger

0:17:20.720 --> 0:17:23.680
<v Speaker 4>landfills are getting and one of the kind of downstream

0:17:23.840 --> 0:17:30.040
<v Speaker 4>consequences of that are these overheating landfills. And so in

0:17:30.280 --> 0:17:33.240
<v Speaker 4>our most recent story which published this morning, which was

0:17:33.280 --> 0:17:35.880
<v Speaker 4>a fall up to a big investigation we did last year,

0:17:36.320 --> 0:17:39.720
<v Speaker 4>we looked at public records from about one hundred landfills

0:17:39.760 --> 0:17:43.520
<v Speaker 4>in twenty different states and found that many of them

0:17:43.640 --> 0:17:48.119
<v Speaker 4>are reaching much much hotter temperatures than you know, federal

0:17:48.480 --> 0:17:53.160
<v Speaker 4>regulations want them to be reaching, and in some cases

0:17:53.720 --> 0:17:57.719
<v Speaker 4>this is generating really significant problems for the communities nearby.

0:17:57.920 --> 0:18:00.959
<v Speaker 4>As one example, the images you're seeing right now if

0:18:01.000 --> 0:18:05.880
<v Speaker 4>you're watching, are from Shoesmith Landfill, which is outside Richmond, Virginia,

0:18:06.160 --> 0:18:08.960
<v Speaker 4>where super hot temperatures this is like almost two hundred

0:18:08.960 --> 0:18:14.160
<v Speaker 4>degrees fahrenheit inside the waste in the landfill are causing

0:18:14.240 --> 0:18:17.480
<v Speaker 4>problems like millions of gallons of leech eate, which is

0:18:17.600 --> 0:18:21.320
<v Speaker 4>essentially trash juice to kind of be pouring out of

0:18:21.359 --> 0:18:25.160
<v Speaker 4>the landfill, which is getting into yeah, some of which

0:18:25.200 --> 0:18:28.800
<v Speaker 4>has been found getting into local waterways. Hot landfills can

0:18:28.840 --> 0:18:33.199
<v Speaker 4>also be incredibly odorous. They can release toxic emissions, you know,

0:18:33.240 --> 0:18:37.199
<v Speaker 4>neighbors and another one of these sites in LA you know,

0:18:37.280 --> 0:18:39.760
<v Speaker 4>have said they've been sickened with things like headaches and

0:18:39.880 --> 0:18:44.520
<v Speaker 4>nausea and even more serious health problems like cancer, which

0:18:44.880 --> 0:18:48.800
<v Speaker 4>public health officials have been looking into. And so this

0:18:48.880 --> 0:18:53.240
<v Speaker 4>current story really looked at how are operators, the landfill companies,

0:18:53.280 --> 0:18:57.480
<v Speaker 4>as well as regulators responsible for protecting public health environmental

0:18:57.480 --> 0:19:01.960
<v Speaker 4>health responding to you know, elevated temperatures when they're getting

0:19:02.000 --> 0:19:04.879
<v Speaker 4>reports that this is happening. And what we're finding is

0:19:04.880 --> 0:19:08.560
<v Speaker 4>that they're really not taking the steps to intervene that

0:19:08.680 --> 0:19:13.520
<v Speaker 4>experts say are needed to prevent these situations from getting

0:19:13.560 --> 0:19:14.080
<v Speaker 4>much worse.

0:19:14.560 --> 0:19:17.359
<v Speaker 6>Okay, I want to talk more about that, but just first,

0:19:17.560 --> 0:19:21.160
<v Speaker 6>can you remind us how does a landfill overheat? Why

0:19:21.160 --> 0:19:21.959
<v Speaker 6>would that happen?

0:19:22.760 --> 0:19:26.080
<v Speaker 4>Yeah, it's a really good question, and this is actually

0:19:26.119 --> 0:19:29.639
<v Speaker 4>a surprisingly contentious question. I mean, so just at a

0:19:29.720 --> 0:19:31.920
<v Speaker 4>kind of baseline, this is a little bit chemistry one

0:19:31.920 --> 0:19:36.680
<v Speaker 4>on one. Right, you know, landfills naturally generate some heat, right,

0:19:36.760 --> 0:19:40.360
<v Speaker 4>waste is breaking down. It's supposed to be an anaerobic process,

0:19:40.400 --> 0:19:44.480
<v Speaker 4>which means no oxygen in the waste. It's decomposing it's

0:19:44.560 --> 0:19:47.040
<v Speaker 4>releasing you know, methane. That's probably what you've heard the

0:19:47.040 --> 0:19:50.439
<v Speaker 4>most about when you think about landfill landfill problems and

0:19:50.480 --> 0:19:55.040
<v Speaker 4>kind of their environmental impact. But sometimes these landfills can

0:19:55.040 --> 0:19:57.360
<v Speaker 4>get much much hotter than they're supposed to be. And

0:19:57.640 --> 0:20:01.400
<v Speaker 4>why that is can be for a number of reasons.

0:20:01.520 --> 0:20:05.560
<v Speaker 4>The landfill industry, the waste industry, you know, in response

0:20:05.600 --> 0:20:10.800
<v Speaker 4>to reporting like mine, says, you know, there's no fire here.

0:20:12.240 --> 0:20:16.200
<v Speaker 4>What these elevated temperature landfills are the results of are

0:20:16.240 --> 0:20:19.439
<v Speaker 4>like chemical properties of the waste. It's it's nothing to

0:20:19.440 --> 0:20:25.640
<v Speaker 4>do with fire. Regulators disagree in some cases and say, no, actually,

0:20:25.800 --> 0:20:28.800
<v Speaker 4>we have evidence that there's actually oxygen getting in and

0:20:28.840 --> 0:20:31.320
<v Speaker 4>that's like blowing air on a fire, and you're actually

0:20:31.359 --> 0:20:33.760
<v Speaker 4>you're actually you know, seeing the potential result of like

0:20:33.960 --> 0:20:38.159
<v Speaker 4>a subsurface fire. So there's actually debate on exactly what

0:20:38.280 --> 0:20:41.080
<v Speaker 4>is happening here. But what we do know is that

0:20:41.280 --> 0:20:44.520
<v Speaker 4>these temperatures are going up, you know, to much higher

0:20:44.600 --> 0:20:47.119
<v Speaker 4>levels than they're supposed to be. Other things like carbon

0:20:47.160 --> 0:20:52.920
<v Speaker 4>monoxide also reaching much much higher levels, and one way

0:20:53.000 --> 0:20:55.320
<v Speaker 4>or the other, whether it's a fire or something else.

0:20:55.920 --> 0:20:58.280
<v Speaker 4>You know, the technical experts that we've been talking to

0:20:58.440 --> 0:21:01.440
<v Speaker 4>are saying, you know, what is being done is really

0:21:01.480 --> 0:21:06.479
<v Speaker 4>not enough to prevent these reactions from spreading and from

0:21:06.720 --> 0:21:09.000
<v Speaker 4>creating the kinds of problems I mentioned earlier.

0:21:09.200 --> 0:21:12.240
<v Speaker 1>Laura, as you go through this, I mean, there's so

0:21:12.320 --> 0:21:15.400
<v Speaker 1>much in this, this investigative piece that you guys have done,

0:21:15.520 --> 0:21:18.840
<v Speaker 1>second investigative piece. You know, we're talking about costs, right,

0:21:18.920 --> 0:21:23.640
<v Speaker 1>and there's certainly cost on individuals and their lives, there's

0:21:23.680 --> 0:21:26.000
<v Speaker 1>the impact on the climate. But you also, you know,

0:21:26.720 --> 0:21:29.480
<v Speaker 1>we are into numbers here at Bloomberg, and you talk

0:21:29.560 --> 0:21:34.040
<v Speaker 1>about for the Shoe Smith landfill, the cost of long

0:21:34.119 --> 0:21:37.520
<v Speaker 1>term cleanup, including keeping the trash juice from leaking into

0:21:37.560 --> 0:21:41.320
<v Speaker 1>the creek, a possibility officials have called catastrophic, estimated one

0:21:41.400 --> 0:21:45.040
<v Speaker 1>hundred and seventy three million dollars. And you point out Virginia,

0:21:45.080 --> 0:21:48.560
<v Speaker 1>tex taxpayers might have to pay that price because shoe

0:21:48.560 --> 0:21:51.680
<v Speaker 1>Smith Brothers, which has had a history, as you point out,

0:21:52.040 --> 0:21:55.200
<v Speaker 1>of environmental violations, has declared bankruptcy and abandoned the site.

0:21:55.280 --> 0:21:56.720
<v Speaker 3>But somebody's going to have to clean it up.

0:21:58.280 --> 0:22:02.800
<v Speaker 4>Yeah. It's a really really situation outside of Richmond that

0:22:03.119 --> 0:22:05.400
<v Speaker 4>I think locals are in some ways just waking up

0:22:05.400 --> 0:22:08.439
<v Speaker 4>to that. You know, the state is just sort of

0:22:08.440 --> 0:22:12.399
<v Speaker 4>waking up to the kind of implications of and you know,

0:22:12.480 --> 0:22:15.040
<v Speaker 4>I think it's it's in some ways an outlier because yes,

0:22:15.080 --> 0:22:17.679
<v Speaker 4>this company has declared bankruptcy and that is creating this

0:22:17.760 --> 0:22:20.240
<v Speaker 4>huge kind of question mark around who pays the price.

0:22:20.720 --> 0:22:23.600
<v Speaker 4>But yeah, I mean the cleanup associated with these sites

0:22:23.680 --> 0:22:26.680
<v Speaker 4>is really significant. You know, I don't have the number

0:22:26.680 --> 0:22:28.760
<v Speaker 4>off the top of my head, but Shiquita Canyon in

0:22:28.920 --> 0:22:32.040
<v Speaker 4>La County, right, that is, that has been a multi

0:22:32.040 --> 0:22:35.719
<v Speaker 4>million dollar cleanup effort that the operator Waste Connections has

0:22:35.760 --> 0:22:39.399
<v Speaker 4>had to undertake. And so yeah, this is this is

0:22:39.440 --> 0:22:44.040
<v Speaker 4>becoming like an ongoing challenge that you know, these operators

0:22:44.440 --> 0:22:47.800
<v Speaker 4>bike waste management, waste Connections public services like are aware of.

0:22:49.440 --> 0:22:54.200
<v Speaker 3>And yeah, I mean where's the regulators? Where's the inspections?

0:22:54.320 --> 0:22:55.480
<v Speaker 3>Like help me out here?

0:22:55.920 --> 0:22:58.200
<v Speaker 1>I mean if it was my backyard, I certainly would

0:22:58.240 --> 0:23:01.280
<v Speaker 1>be knocking on a regulator's door. But I know sometimes

0:23:01.320 --> 0:23:04.600
<v Speaker 1>these landfills are in places maybe not so close to folks,

0:23:04.600 --> 0:23:05.960
<v Speaker 1>But where are they?

0:23:06.280 --> 0:23:07.200
<v Speaker 3>Where are the inspections?

0:23:07.280 --> 0:23:11.080
<v Speaker 4>Yeah? Well, so actually, you know, they they are near

0:23:11.359 --> 0:23:13.359
<v Speaker 4>a lot of people. We found that, you know, in

0:23:13.400 --> 0:23:19.280
<v Speaker 4>our analysis of one hundred landfills, the twenty hottest you know,

0:23:19.320 --> 0:23:22.480
<v Speaker 4>which have surpassed these levels that the EPA says don't

0:23:22.520 --> 0:23:25.119
<v Speaker 4>go past them because it might mean a fire or

0:23:25.160 --> 0:23:28.280
<v Speaker 4>another problem. Over a million people live near these sites,

0:23:28.760 --> 0:23:31.040
<v Speaker 4>so they're not all as kind of rule as you

0:23:31.119 --> 0:23:36.199
<v Speaker 4>might expect. Yeah, I mean, what are people sort of

0:23:36.240 --> 0:23:39.800
<v Speaker 4>doing about it? You know, there's been I think significant uproar,

0:23:39.880 --> 0:23:43.400
<v Speaker 4>certainly with the one in La County and Virginia. Landfills

0:23:43.400 --> 0:23:48.479
<v Speaker 4>in Ohio Missouri have again all sort of you know,

0:23:48.640 --> 0:23:53.000
<v Speaker 4>led to community efforts to draw attention and in some

0:23:53.080 --> 0:23:56.800
<v Speaker 4>cases that you know that is leading to change. In California,

0:23:56.840 --> 0:23:59.600
<v Speaker 4>after our story was published last year, the state did

0:23:59.720 --> 0:24:03.000
<v Speaker 4>update its regulations addressing a number of the issues that

0:24:03.040 --> 0:24:06.240
<v Speaker 4>we'd uncovered with this story. So you ask where the

0:24:06.359 --> 0:24:10.800
<v Speaker 4>regulators are, you know, they're just often taking kind of

0:24:10.840 --> 0:24:14.040
<v Speaker 4>the what the operators are telling them that there's no

0:24:14.119 --> 0:24:16.760
<v Speaker 4>fire here, there's no problem here, We've got these temperatures

0:24:16.800 --> 0:24:21.040
<v Speaker 4>under control, largely at face value, and you know, kind

0:24:21.040 --> 0:24:26.280
<v Speaker 4>of signing off on higher and higher temperatures. Actually, in

0:24:26.320 --> 0:24:29.760
<v Speaker 4>the course of reporting this, this story which published this morning,

0:24:31.000 --> 0:24:35.000
<v Speaker 4>we found that two states, Oregon and Pennsylvania, actually did

0:24:35.040 --> 0:24:39.520
<v Speaker 4>start to ask harder questions after our outreach for comment.

0:24:41.240 --> 0:24:44.480
<v Speaker 4>Virginia and Ohio are also in the process of you know,

0:24:44.560 --> 0:24:48.800
<v Speaker 4>updating their guidance or regulations, so increasing scrutiny of this

0:24:49.000 --> 0:24:53.120
<v Speaker 4>of the waste industry. So so states are becoming aware

0:24:53.320 --> 0:24:56.040
<v Speaker 4>that this is an issue that they need to be across.

0:24:56.760 --> 0:24:58.399
<v Speaker 4>But I think part of the story here, right, is

0:24:58.480 --> 0:25:01.600
<v Speaker 4>that you know, many a lot of the regulation enforcement

0:25:01.600 --> 0:25:04.040
<v Speaker 4>of this issue happens at the state level. You know,

0:25:04.080 --> 0:25:07.639
<v Speaker 4>these are agencies that have lost significant staffing you know,

0:25:07.920 --> 0:25:11.560
<v Speaker 4>in recent years and resources. So in some places, like

0:25:11.600 --> 0:25:13.840
<v Speaker 4>you only have a couple inspectors you know, for the

0:25:13.960 --> 0:25:18.320
<v Speaker 4>entire state dealing with lots of different issues. And certainly

0:25:18.359 --> 0:25:21.119
<v Speaker 4>at the federal level, right, the federal EPA, which is

0:25:21.160 --> 0:25:24.600
<v Speaker 4>also you know, in charge of the regulations here, like,

0:25:24.680 --> 0:25:27.440
<v Speaker 4>has seen like a twenty five percent you know, staffing

0:25:27.480 --> 0:25:30.959
<v Speaker 4>cut in the last year and a half. So so

0:25:31.040 --> 0:25:33.360
<v Speaker 4>this is I think in part a question of kind

0:25:33.400 --> 0:25:35.440
<v Speaker 4>of resources and just training.

0:25:35.760 --> 0:25:37.760
<v Speaker 3>No, that's a fair point. That's a fair point.

0:25:38.359 --> 0:25:41.200
<v Speaker 1>As we said, a lot of reporting, as you said,

0:25:41.560 --> 0:25:44.160
<v Speaker 1>working on it for over a year or about a year,

0:25:44.240 --> 0:25:46.879
<v Speaker 1>and this is part of a really a second story

0:25:46.880 --> 0:25:49.640
<v Speaker 1>and a follow up. Highly recommend everybody check it out more.

0:25:49.760 --> 0:25:53.760
<v Speaker 1>Thank you really glad you join us. Yeah, Laura Bliss,

0:25:53.960 --> 0:25:56.520
<v Speaker 1>Senior editor at Bloomberg Business Week out there in our

0:25:56.560 --> 0:25:57.840
<v Speaker 1>San Francisco bureau.

0:25:58.920 --> 0:26:02.000
<v Speaker 3>Stay with us. More from Bloomberg Business Weekdaily coming up

0:26:02.280 --> 0:26:02.800
<v Speaker 3>after this.

0:26:06.320 --> 0:26:10.120
<v Speaker 2>You are listening to the Bloomberg Business Weekdaily podcast. Catch

0:26:10.200 --> 0:26:13.439
<v Speaker 2>us live weekday afternoons from two to five pm Eastern.

0:26:13.600 --> 0:26:17.479
<v Speaker 2>Listen on Applecarplay and Android Auto with the Bloomberg Business app,

0:26:17.600 --> 0:26:19.960
<v Speaker 2>or watch us live on YouTube.

0:26:21.000 --> 0:26:24.119
<v Speaker 1>Our next guest, though, has a really vantage point, unique

0:26:24.240 --> 0:26:27.680
<v Speaker 1>vantage point when it comes to retail. We're talking about Masonet,

0:26:27.920 --> 0:26:32.040
<v Speaker 1>which is launching something called Neon Rebels, an online platform

0:26:32.080 --> 0:26:36.360
<v Speaker 1>specifically for the tween age group. They're known for their

0:26:36.400 --> 0:26:40.520
<v Speaker 1>clothing and items for a younger set, but they're certainly

0:26:40.520 --> 0:26:42.800
<v Speaker 1>branching out. So let's find out exactly why they're doing

0:26:42.840 --> 0:26:45.840
<v Speaker 1>it and why. Now we welcome aj Nichols, she's president

0:26:45.880 --> 0:26:48.639
<v Speaker 1>of Mazonet, joining us here in our Bloomberg Interactive Broker studio.

0:26:48.720 --> 0:26:51.000
<v Speaker 9>Welcome, Welcome, thank you, it's great to be here.

0:26:51.160 --> 0:26:52.160
<v Speaker 3>It's great to have you here.

0:26:52.240 --> 0:26:55.960
<v Speaker 1>You guys have been doing this since twenty seventeen, tell

0:26:56.040 --> 0:26:58.160
<v Speaker 1>us first of all, before we get into the news

0:26:58.160 --> 0:27:00.679
<v Speaker 1>and the announcement and the launch, tell us about the

0:27:00.680 --> 0:27:03.200
<v Speaker 1>retail sector. I know you've got kind of a unique

0:27:03.400 --> 0:27:07.240
<v Speaker 1>also perhaps or demographic in terms of buyers, but tell

0:27:07.280 --> 0:27:08.399
<v Speaker 1>us what you guys have been seeing.

0:27:08.800 --> 0:27:11.920
<v Speaker 9>Yeah, so, I think thus far twenty twenty six has

0:27:12.000 --> 0:27:16.520
<v Speaker 9>been a really strong year for retail and rebounding from

0:27:16.640 --> 0:27:20.679
<v Speaker 9>some historically tougher years. I think Mason we launched in

0:27:20.680 --> 0:27:23.959
<v Speaker 9>twenty seventeen, We've been around for a long time, and

0:27:24.000 --> 0:27:26.119
<v Speaker 9>we are a marketplace for those who don't know for

0:27:26.200 --> 0:27:31.280
<v Speaker 9>all things children, apparel, accessories, toys, home year and historically

0:27:31.280 --> 0:27:35.280
<v Speaker 9>we've really served the zero to six age range, and

0:27:35.400 --> 0:27:38.600
<v Speaker 9>what we've seen is a very strong appetite from our

0:27:38.640 --> 0:27:42.520
<v Speaker 9>customers for that older kids segment ages seven to fourteen.

0:27:43.080 --> 0:27:45.480
<v Speaker 9>And so what we've announced this week is a new

0:27:45.480 --> 0:27:48.280
<v Speaker 9>marketplace that will live also on mazonet dot com called

0:27:48.320 --> 0:27:52.359
<v Speaker 9>Neon Rebels to serve that demographic, which is hard in

0:27:52.400 --> 0:27:56.960
<v Speaker 9>the retail space because super competitive, it's competitive, faical, and

0:27:57.160 --> 0:28:00.000
<v Speaker 9>kids are fickle at that age. You really see that

0:28:00.280 --> 0:28:03.400
<v Speaker 9>growing out of wanting to be dressed by their parents

0:28:03.440 --> 0:28:06.359
<v Speaker 9>and wanting to start to exert some independence and autonomy

0:28:06.840 --> 0:28:09.280
<v Speaker 9>and really have a say over their style, whether it's

0:28:09.440 --> 0:28:10.879
<v Speaker 9>what they were to school or what they have in

0:28:10.920 --> 0:28:14.600
<v Speaker 9>their bedroom. And so the marketplace that we're creating is

0:28:14.680 --> 0:28:18.600
<v Speaker 9>really meant to serve that customer with this co shopping

0:28:18.600 --> 0:28:20.199
<v Speaker 9>in mind, because at the end of the day, the

0:28:20.240 --> 0:28:23.680
<v Speaker 9>parent is still the one spending the money and you know,

0:28:24.160 --> 0:28:26.479
<v Speaker 9>getting out their credit card and they want to make

0:28:26.520 --> 0:28:27.960
<v Speaker 9>sure that their kid is actually going to wear it

0:28:27.960 --> 0:28:29.360
<v Speaker 9>and it's not just going to sit in a closet.

0:28:29.880 --> 0:28:32.920
<v Speaker 9>And so that's we've tried to take that work out

0:28:32.920 --> 0:28:35.880
<v Speaker 9>of parents. So we have one hundred brands on Neon Rebels,

0:28:36.400 --> 0:28:39.840
<v Speaker 9>everything from apparel, accessories, beauty, which is very hard to

0:28:39.880 --> 0:28:45.080
<v Speaker 9>shop for in that age, range, home electronics to really

0:28:45.120 --> 0:28:47.760
<v Speaker 9>cater to that market and take the work out of

0:28:48.400 --> 0:28:51.520
<v Speaker 9>what parents go through, which is typically having you know,

0:28:51.720 --> 0:28:54.680
<v Speaker 9>twenty tabs open on your screen, and so we're curating

0:28:54.720 --> 0:28:55.440
<v Speaker 9>that for them.

0:28:55.680 --> 0:28:59.880
<v Speaker 6>Okay, so who's using the website. Then it's the both

0:29:00.120 --> 0:29:01.520
<v Speaker 6>logging on or it's both both.

0:29:01.720 --> 0:29:04.360
<v Speaker 9>Yes, I think teens at that age, you know, when

0:29:04.360 --> 0:29:06.920
<v Speaker 9>you start to hit eight plus, they know what they

0:29:07.000 --> 0:29:09.360
<v Speaker 9>want and they want to have a say, and so

0:29:09.640 --> 0:29:12.840
<v Speaker 9>We've created an experience where they can shop and a

0:29:12.880 --> 0:29:15.680
<v Speaker 9>brand that feels on brand for them. And that was

0:29:15.720 --> 0:29:19.200
<v Speaker 9>important to us because Mason at our core business has

0:29:19.240 --> 0:29:23.680
<v Speaker 9>typically catered to zero to six. Why now, Well, what's

0:29:23.720 --> 0:29:27.120
<v Speaker 9>been interesting for us is so we launched in twenty seventeen,

0:29:27.280 --> 0:29:29.480
<v Speaker 9>and so we've been around for nine years, and we

0:29:29.560 --> 0:29:31.760
<v Speaker 9>started to see, you know, over twenty percent of our

0:29:31.760 --> 0:29:35.200
<v Speaker 9>customers have kids over the age of seven. The twain

0:29:35.320 --> 0:29:37.800
<v Speaker 9>market for US has grown thirty percent over the past

0:29:37.880 --> 0:29:42.400
<v Speaker 9>several years, and so that demand was really organic to

0:29:42.520 --> 0:29:45.760
<v Speaker 9>our customer base. And I think when you look in

0:29:45.840 --> 0:29:48.280
<v Speaker 9>the market, you know, the children's global market is a

0:29:48.280 --> 0:29:51.520
<v Speaker 9>two hundred and twenty five billion dollar business. Age ten

0:29:51.560 --> 0:29:54.120
<v Speaker 9>plus is the fastest growing within that segment, and so

0:29:54.280 --> 0:29:56.560
<v Speaker 9>there's a huge market opportunity.

0:29:55.960 --> 0:29:58.960
<v Speaker 1>Eight million of it on my own. Yeah, one daughter,

0:29:59.040 --> 0:30:00.880
<v Speaker 1>he's not twenty three, but I feel you.

0:30:01.160 --> 0:30:02.320
<v Speaker 9>Yeah, you've been through it.

0:30:02.400 --> 0:30:03.440
<v Speaker 3>Yeah, but anyway, go ahead.

0:30:04.040 --> 0:30:06.560
<v Speaker 9>And so yeah, and I think, you know, most of

0:30:06.600 --> 0:30:09.720
<v Speaker 9>our customers are millennials who when we were kids, there

0:30:09.800 --> 0:30:13.360
<v Speaker 9>was the Delia's catalog, there was limited too, and there's

0:30:13.400 --> 0:30:16.800
<v Speaker 9>this nostalgia I think for the millennial parent who wants

0:30:16.800 --> 0:30:19.720
<v Speaker 9>to have that further her kids, but that doesn't really exist.

0:30:20.280 --> 0:30:22.440
<v Speaker 9>And that's what Neon Rebels is solving.

0:30:22.960 --> 0:30:25.640
<v Speaker 6>What tell us about the beauty segment and how is

0:30:25.640 --> 0:30:28.120
<v Speaker 6>that specifically driving growth? Because I think some people hear

0:30:28.200 --> 0:30:32.160
<v Speaker 6>beauty and they think a you know, sector that's more

0:30:32.240 --> 0:30:33.000
<v Speaker 6>for an adult.

0:30:33.640 --> 0:30:33.920
<v Speaker 2>Yeah.

0:30:34.000 --> 0:30:38.440
<v Speaker 9>I think I think with social media, younger girls want

0:30:38.480 --> 0:30:42.080
<v Speaker 9>to start experimenting, but they don't know how, you know,

0:30:42.120 --> 0:30:45.680
<v Speaker 9>they see YouTube videos, et cetera, and parents.

0:30:45.440 --> 0:30:47.600
<v Speaker 3>They don't really need to contour, no.

0:30:47.920 --> 0:30:51.520
<v Speaker 9>And parents don't want to spend time looking at ingredients

0:30:51.560 --> 0:30:54.080
<v Speaker 9>of what's in a product. And so we've also taken

0:30:54.120 --> 0:30:57.360
<v Speaker 9>that work away from parents having to do it themselves.

0:30:57.360 --> 0:31:00.120
<v Speaker 9>So we have Yesterday, we have JB Scrub. We have

0:31:00.240 --> 0:31:04.840
<v Speaker 9>these brands that are completely geared towards that demographic that

0:31:05.000 --> 0:31:07.160
<v Speaker 9>don't have the ingredients that you wouldn't want a ten

0:31:07.240 --> 0:31:08.280
<v Speaker 9>year old putting on their face.

0:31:08.560 --> 0:31:09.360
<v Speaker 3>You know, It's interesting.

0:31:09.400 --> 0:31:12.840
<v Speaker 1>We had someone I work with her nine year old

0:31:12.880 --> 0:31:16.360
<v Speaker 1>daughter was in recently and I said to her, and

0:31:16.400 --> 0:31:19.920
<v Speaker 1>she's beautiful and gorgeous skin and just you know, charming as.

0:31:19.840 --> 0:31:21.840
<v Speaker 3>Eight nine year olds can be. And I'm like, do

0:31:21.840 --> 0:31:24.000
<v Speaker 3>you want to go to the makeup room and she's like, yes.

0:31:23.960 --> 0:31:27.520
<v Speaker 1>Yeah, and didn't hesitate, wasn't She was just lovely and

0:31:27.640 --> 0:31:30.440
<v Speaker 1>fun and I think I think they didn't even put

0:31:30.560 --> 0:31:31.960
<v Speaker 1>enough on because she was having you know.

0:31:31.960 --> 0:31:33.120
<v Speaker 3>But it was just so much fun.

0:31:33.440 --> 0:31:35.720
<v Speaker 1>I am curious though, about the role of social media,

0:31:35.800 --> 0:31:39.040
<v Speaker 1>because I saw my daughter transition from where I would

0:31:39.040 --> 0:31:41.200
<v Speaker 1>be involved and we do things and step to all

0:31:41.240 --> 0:31:44.360
<v Speaker 1>of a sudden, she's like, Mom, it's here. I've never

0:31:44.400 --> 0:31:46.240
<v Speaker 1>heard of the brand, and that's what I want. So

0:31:46.280 --> 0:31:49.520
<v Speaker 1>I'm just curious, like, how do you kind of incorporate

0:31:49.560 --> 0:31:51.080
<v Speaker 1>that in and keep that as a part of it.

0:31:51.280 --> 0:31:56.480
<v Speaker 9>Yeah, it's interesting how this demographic discovers brands and trends totally.

0:31:56.600 --> 0:31:58.000
<v Speaker 9>And we spent a lot of time as a team

0:31:58.040 --> 0:32:00.640
<v Speaker 9>talking about that from a marketing perspective because it is

0:32:00.760 --> 0:32:03.959
<v Speaker 9>sensitive for that demographic, and I think our point of view,

0:32:04.080 --> 0:32:06.360
<v Speaker 9>especially as a company we have so many employees to

0:32:06.440 --> 0:32:10.040
<v Speaker 9>our parents, we very intentionally said we don't want to

0:32:10.080 --> 0:32:13.120
<v Speaker 9>market to that age range on social media, and so

0:32:13.160 --> 0:32:15.560
<v Speaker 9>we're going to use catalogs. We're going to have in

0:32:15.640 --> 0:32:17.720
<v Speaker 9>person events for them where they can do arts and

0:32:17.720 --> 0:32:20.720
<v Speaker 9>crafts and do more tactile things so that.

0:32:20.680 --> 0:32:23.240
<v Speaker 3>We're not's not teenagers, right.

0:32:23.440 --> 0:32:23.960
<v Speaker 4>It's both.

0:32:24.160 --> 0:32:26.600
<v Speaker 9>Fourteen is sort of the age range that we're going

0:32:26.680 --> 0:32:29.240
<v Speaker 9>up to, and so of course there's then the legal

0:32:29.280 --> 0:32:31.640
<v Speaker 9>sensitivities as well of how you can market to that

0:32:31.680 --> 0:32:32.600
<v Speaker 9>age range.

0:32:33.200 --> 0:32:33.840
<v Speaker 3>So we will of.

0:32:33.800 --> 0:32:36.680
<v Speaker 9>Course market to parents and you know, the millennial parent

0:32:37.120 --> 0:32:39.160
<v Speaker 9>on social media, which is a big part of our

0:32:39.160 --> 0:32:43.200
<v Speaker 9>marketing strategy. But for the child themselves, I think creating

0:32:43.280 --> 0:32:45.760
<v Speaker 9>us as a more analog brand for them to discover

0:32:46.440 --> 0:32:48.680
<v Speaker 9>the one hundred different brands we'll have on our platform

0:32:48.760 --> 0:32:49.440
<v Speaker 9>is really important.

0:32:49.600 --> 0:32:52.120
<v Speaker 6>So you said catalog, you have a physical catalog too.

0:32:52.280 --> 0:32:54.520
<v Speaker 9>We will have a physical quality.

0:32:55.280 --> 0:32:57.480
<v Speaker 3>Catalog because I'm overwhelmed.

0:32:57.480 --> 0:32:59.400
<v Speaker 1>I get on a website and it's just like too

0:32:59.480 --> 0:33:01.880
<v Speaker 1>much many categories and how do I and like just

0:33:01.920 --> 0:33:03.520
<v Speaker 1>filter it for me, like I really.

0:33:03.400 --> 0:33:05.720
<v Speaker 9>Yah, And kids love to flip through that and tag

0:33:05.880 --> 0:33:08.400
<v Speaker 9>pages and circle items that they want. The holidays are

0:33:08.440 --> 0:33:11.719
<v Speaker 9>a huge time for us, so Halloween for that younger

0:33:11.760 --> 0:33:15.040
<v Speaker 9>age segment zero to six, and so the college with

0:33:15.160 --> 0:33:19.360
<v Speaker 9>costumes and then into holiday as well. So we'll have

0:33:19.400 --> 0:33:20.760
<v Speaker 9>a catalog to capture all of.

0:33:20.680 --> 0:33:21.840
<v Speaker 3>That really cool stuff.

0:33:21.880 --> 0:33:24.240
<v Speaker 1>So supply chains and tariffs, it's not things that do

0:33:24.360 --> 0:33:26.720
<v Speaker 1>worry too much about in terms of pricing, just real quickly.

0:33:26.760 --> 0:33:28.800
<v Speaker 9>Well, you know, the great thing about a marketplace is

0:33:28.960 --> 0:33:32.040
<v Speaker 9>we can shift into things. And so our international business,

0:33:32.040 --> 0:33:34.640
<v Speaker 9>which is an important piece of our business, they are

0:33:34.680 --> 0:33:38.520
<v Speaker 9>facing more headwinds than the domestic business because of tariffs

0:33:38.600 --> 0:33:43.480
<v Speaker 9>and margin compression and pricing, and so we've seen deceleration

0:33:43.760 --> 0:33:46.400
<v Speaker 9>in that segment and so we've pushed into the domestic

0:33:47.000 --> 0:33:49.320
<v Speaker 9>market with those vendors a little bit. So it's something

0:33:49.360 --> 0:33:51.720
<v Speaker 9>that I think all retail businesses are seeing. But luckily,

0:33:51.760 --> 0:33:54.800
<v Speaker 9>as a marketplace, we can address it in the right way.

0:33:55.400 --> 0:33:59.240
<v Speaker 6>Great Statian costume of the year, we'll see.

0:33:59.360 --> 0:34:02.760
<v Speaker 9>We've just launchtar Halloween Shop yesterday, ok to early check

0:34:02.760 --> 0:34:03.840
<v Speaker 9>it out. Check it out.

0:34:05.000 --> 0:34:07.120
<v Speaker 1>Halloween is so much fun, especially when you've got a

0:34:07.120 --> 0:34:09.520
<v Speaker 1>little one and you get to like, yeah, it's so

0:34:09.560 --> 0:34:12.120
<v Speaker 1>much fun. Come back stand touch. Yes, I'd love to

0:34:12.120 --> 0:34:15.000
<v Speaker 1>know how things are going. Aj Nichols. She's president of

0:34:15.000 --> 0:34:15.880
<v Speaker 1>Mason at Joining Us.

0:34:15.920 --> 0:34:16.399
<v Speaker 3>Right here.

0:34:16.920 --> 0:34:22.279
<v Speaker 2>This is the Bloomberg Business Week Daily podcast, available on Apple, Spotify,

0:34:22.400 --> 0:34:26.120
<v Speaker 2>and anywhere else you get your podcasts. Listen live weekday

0:34:26.160 --> 0:34:30.160
<v Speaker 2>afternoons from two to five pm Eastern on Bloomberg dot Com.

0:34:30.200 --> 0:34:34.120
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0:34:34.360 --> 0:34:37.239
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0:34:37.320 --> 0:34:39.480
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