WEBVTT - Tech News: A Mega Load of Meta News And More

0:00:04.400 --> 0:00:07.800
<v Speaker 1>Welcome to tech Stuff, a production from I Heart Radio.

0:00:11.800 --> 0:00:14.320
<v Speaker 1>Hey there, and welcome to tech Stuff. I'm your host

0:00:14.400 --> 0:00:17.639
<v Speaker 1>Jonathan Strickland, Diamond executive producer with I Heart Radio and

0:00:17.680 --> 0:00:20.360
<v Speaker 1>how the tech are you. It's time for the tech

0:00:20.440 --> 0:00:25.200
<v Speaker 1>News for Thursday, July twenty twenty two, and we are

0:00:25.239 --> 0:00:30.080
<v Speaker 1>going to cover a ton of news about meta slash

0:00:30.200 --> 0:00:34.360
<v Speaker 1>Facebook because the company recently held an earnings call for

0:00:34.760 --> 0:00:38.159
<v Speaker 1>Q two of twenty two, that's second quarter in case

0:00:38.200 --> 0:00:41.479
<v Speaker 1>you're not familiar with the terminology, and it gives us

0:00:41.520 --> 0:00:46.400
<v Speaker 1>more insight into the company and its priorities. Also, we've

0:00:46.440 --> 0:00:49.080
<v Speaker 1>got other meta stuff that wasn't part of the earnings call,

0:00:49.159 --> 0:00:52.600
<v Speaker 1>for example, and executive blogged about how the company hopes

0:00:52.640 --> 0:00:55.200
<v Speaker 1>that it's totally okay to ease off on the crackdown

0:00:55.280 --> 0:00:58.240
<v Speaker 1>for COVID misinformation. But we'll get to that in a bit.

0:00:58.720 --> 0:01:02.240
<v Speaker 1>First up, let's talk about we learned during that earnings call,

0:01:02.720 --> 0:01:05.280
<v Speaker 1>and one really big piece of news is that net

0:01:05.400 --> 0:01:09.280
<v Speaker 1>income is down by thirty six percent compared to this

0:01:09.360 --> 0:01:14.120
<v Speaker 1>time last year. Now that is net income, mind you.

0:01:14.280 --> 0:01:17.080
<v Speaker 1>That's when you take your total revenue and you subtract

0:01:17.160 --> 0:01:20.679
<v Speaker 1>costs from it. If we go by total revenue. The

0:01:20.680 --> 0:01:24.120
<v Speaker 1>company is actually only down by a single percentage point

0:01:24.200 --> 0:01:27.560
<v Speaker 1>compared to this time last year, so Meta brought in

0:01:27.760 --> 0:01:31.600
<v Speaker 1>a little less money overall than Facebook did last year.

0:01:32.160 --> 0:01:35.280
<v Speaker 1>This is fun because remember the company changed its name

0:01:35.319 --> 0:01:41.080
<v Speaker 1>from Facebook to Meta in late so Q two METAe

0:01:41.200 --> 0:01:47.640
<v Speaker 1>is actually Facebook. Anyway. Meta made way less profit in

0:01:47.800 --> 0:01:51.240
<v Speaker 1>Q two twenty twenty two than Facebook did in Q

0:01:51.440 --> 0:01:55.360
<v Speaker 1>two one, and by way less, I don't mean that

0:01:55.440 --> 0:01:58.480
<v Speaker 1>Meta is, you know, strapped for cash or is in

0:01:58.640 --> 0:02:00.840
<v Speaker 1>danger of going out of business. Is far from it.

0:02:01.040 --> 0:02:04.560
<v Speaker 1>In Q two, the company brought in nearly seven billion

0:02:04.800 --> 0:02:10.079
<v Speaker 1>dollars in profit. That is an unfathomable amount of money,

0:02:10.400 --> 0:02:12.760
<v Speaker 1>at least for someone like me. I would love to

0:02:12.800 --> 0:02:16.560
<v Speaker 1>fathom it, but my tax brackets like not even in

0:02:16.680 --> 0:02:20.000
<v Speaker 1>the same solar system as that. Anyway. The Wall Street

0:02:20.080 --> 0:02:23.280
<v Speaker 1>Journal claims that this is the first time in metas

0:02:23.320 --> 0:02:26.679
<v Speaker 1>history that it actually had a drop in revenue, even

0:02:26.680 --> 0:02:28.640
<v Speaker 1>though again it was just a one percent drop in

0:02:28.840 --> 0:02:34.320
<v Speaker 1>revenue drop in profit year over year. The company also

0:02:34.480 --> 0:02:38.200
<v Speaker 1>reported it saw a modest increase in the number of

0:02:38.320 --> 0:02:43.360
<v Speaker 1>users across its platforms. Facebook the platform, their average daily

0:02:43.440 --> 0:02:48.040
<v Speaker 1>users increased by three percent. Users across the company's platforms

0:02:48.040 --> 0:02:51.160
<v Speaker 1>overall increased by four percent, which is better news than

0:02:51.200 --> 0:02:54.320
<v Speaker 1>what Facebook reported earlier this year, when the company saw

0:02:54.360 --> 0:02:57.960
<v Speaker 1>a decline in users on some of its properties. Another

0:02:58.000 --> 0:03:01.400
<v Speaker 1>thing that Mark Zuckerberg revealed ring that earnings call is

0:03:01.440 --> 0:03:05.360
<v Speaker 1>that your experience on Instagram, if in fact you do

0:03:05.520 --> 0:03:10.359
<v Speaker 1>use Instagram, is going to change. Now. Already, MENA realize

0:03:10.360 --> 0:03:14.640
<v Speaker 1>on artificial intelligence to promote content to users, content from

0:03:14.680 --> 0:03:19.080
<v Speaker 1>accounts that those users don't necessarily follow, and that is

0:03:19.120 --> 0:03:23.000
<v Speaker 1>not going away. In fact, it's going to increase. Zuckerberg

0:03:23.000 --> 0:03:26.040
<v Speaker 1>revealed that they were essentially going to double how frequently

0:03:26.080 --> 0:03:30.120
<v Speaker 1>this happens. So currently AI is responsible for recommending around

0:03:31.000 --> 0:03:32.920
<v Speaker 1>of the content that shows up in your feet as

0:03:32.919 --> 0:03:35.960
<v Speaker 1>you're scrolling through Instagram. Soon that's going to go up

0:03:36.000 --> 0:03:40.720
<v Speaker 1>to so nearly a third. So you could think of

0:03:40.760 --> 0:03:43.720
<v Speaker 1>this as like every third thing you see on Instagram

0:03:44.080 --> 0:03:47.680
<v Speaker 1>will be presented to you from this AI algorithm, and

0:03:47.680 --> 0:03:49.960
<v Speaker 1>you're gonna see a lot more stuff from accounts that

0:03:50.000 --> 0:03:53.440
<v Speaker 1>you don't actually follow. This also means that the content

0:03:53.520 --> 0:03:56.320
<v Speaker 1>that is posted by your friends and the accounts that

0:03:56.360 --> 0:03:59.120
<v Speaker 1>you're actually interested in is going to get more diluted

0:03:59.440 --> 0:04:03.560
<v Speaker 1>by all this other stuff And you might say, why, Well,

0:04:04.160 --> 0:04:06.640
<v Speaker 1>it all comes down to money. Really, Uh, it's a

0:04:06.640 --> 0:04:11.320
<v Speaker 1>continuing effort to compete against TikTok. TikTok has a recommendation

0:04:11.360 --> 0:04:14.800
<v Speaker 1>engine that has proven to be incredibly effective at keeping

0:04:14.880 --> 0:04:19.200
<v Speaker 1>people on the platform, and Zuckerberg says that since introducing

0:04:19.520 --> 0:04:23.880
<v Speaker 1>the AI recommendations on Instagram, the company has seen engagement

0:04:24.040 --> 0:04:27.679
<v Speaker 1>on the rise. And by engagement, we're really just talking

0:04:27.720 --> 0:04:30.560
<v Speaker 1>about the amount of time the average user spends while

0:04:30.680 --> 0:04:34.400
<v Speaker 1>on the platform. That directly ends up translating into how

0:04:34.480 --> 0:04:38.000
<v Speaker 1>much AD revenue Metic can generate off each user. So

0:04:38.080 --> 0:04:41.360
<v Speaker 1>Meta's goal is to coerce users into spending as much

0:04:41.440 --> 0:04:45.440
<v Speaker 1>time on their platforms as is possible, and according to Zuckerberg,

0:04:45.880 --> 0:04:50.200
<v Speaker 1>AI recommended content gets the job done. Oh brave new

0:04:50.240 --> 0:04:53.760
<v Speaker 1>world to have such algorithms in it. Getting back to

0:04:53.760 --> 0:04:57.320
<v Speaker 1>that earnings call, one thing that factored into the thirty

0:04:57.400 --> 0:05:01.200
<v Speaker 1>six percent drop in net income was the cost of

0:05:01.279 --> 0:05:05.240
<v Speaker 1>operating the Reality Labs division. Now that's the division within

0:05:05.360 --> 0:05:09.800
<v Speaker 1>Meta that's responsible for stuff like mixed reality hardware like

0:05:09.880 --> 0:05:13.280
<v Speaker 1>the the stuff that used to be Oculus essentially, and

0:05:13.360 --> 0:05:17.839
<v Speaker 1>also the Metaverse R and D department. Reality Labs generated

0:05:17.839 --> 0:05:20.760
<v Speaker 1>four hundred fifty two million dollars in revenue in Q

0:05:20.960 --> 0:05:24.440
<v Speaker 1>two of twenty twenty two. That's actually up from the

0:05:24.480 --> 0:05:28.880
<v Speaker 1>previous year. So Q two one the division brought in

0:05:28.920 --> 0:05:32.080
<v Speaker 1>three hundred five million dollars, so four fifty two million

0:05:32.080 --> 0:05:35.200
<v Speaker 1>dollars good, we get to see an increase. But the

0:05:35.400 --> 0:05:40.640
<v Speaker 1>division overall lost two point eight billion dollars. That's up

0:05:40.640 --> 0:05:44.040
<v Speaker 1>from two point four billion this time last year. That

0:05:44.160 --> 0:05:47.400
<v Speaker 1>being said, in Q one of this year, the division

0:05:47.480 --> 0:05:51.839
<v Speaker 1>actually lost two point nine six billion. Now last year overall,

0:05:51.839 --> 0:05:55.240
<v Speaker 1>that division lost ten billion dollars for for Meta. Essentially

0:05:55.240 --> 0:05:59.640
<v Speaker 1>they said they spent ten billion UM. By the way

0:05:59.680 --> 0:06:02.240
<v Speaker 1>this is going, we might be looking at between eleven

0:06:02.240 --> 0:06:04.440
<v Speaker 1>and twelve billion for this year. We'll have to see

0:06:04.520 --> 0:06:07.599
<v Speaker 1>unless things dramatically change in the second half of the year.

0:06:08.360 --> 0:06:10.560
<v Speaker 1>Uh and Meta is trying to bring the concept of

0:06:10.560 --> 0:06:13.719
<v Speaker 1>the metaverse into reality, so that does require a lot

0:06:13.800 --> 0:06:16.760
<v Speaker 1>of money in order to make it happen. We're also

0:06:16.880 --> 0:06:20.600
<v Speaker 1>about to see some changes in Meta strategy with this division.

0:06:20.640 --> 0:06:23.200
<v Speaker 1>The company is about to hike prices on the Meta

0:06:23.279 --> 0:06:27.680
<v Speaker 1>quest to VR headsets, so each of those models of

0:06:27.720 --> 0:06:31.920
<v Speaker 1>those headsets is about to become a hundred dollars more expensive,

0:06:32.279 --> 0:06:34.240
<v Speaker 1>the prices going up by a hundred bucks for each

0:06:34.240 --> 0:06:37.360
<v Speaker 1>of them. Other peripherals will also get a price hike,

0:06:37.520 --> 0:06:41.159
<v Speaker 1>and you might wonder why a company is increasing prices

0:06:41.200 --> 0:06:44.440
<v Speaker 1>on hardware that's it's been selling for quite some time now.

0:06:44.480 --> 0:06:46.120
<v Speaker 1>It's not like this is brand new, it's not like

0:06:46.160 --> 0:06:49.080
<v Speaker 1>it's a new generation. It's the hardware that the company

0:06:49.120 --> 0:06:50.520
<v Speaker 1>has been selling. It's just now going to be a

0:06:50.600 --> 0:06:53.760
<v Speaker 1>hundred dollars more expensive. And one reason for this is that,

0:06:53.839 --> 0:06:57.560
<v Speaker 1>like much of the industry, Meta was selling hardware at

0:06:57.600 --> 0:06:59.719
<v Speaker 1>a loss, or at least at a much lower price

0:06:59.760 --> 0:07:03.000
<v Speaker 1>than what it could have demanded. This was in an

0:07:03.000 --> 0:07:06.599
<v Speaker 1>effort to create a large install base. You want to

0:07:06.600 --> 0:07:09.880
<v Speaker 1>get as many people out there as possible using the product,

0:07:10.240 --> 0:07:12.800
<v Speaker 1>and we see this with video game consoles all the time.

0:07:12.840 --> 0:07:15.560
<v Speaker 1>You know, video game companies like you know, Microsoft and

0:07:15.600 --> 0:07:18.640
<v Speaker 1>Sony will sell their consoles for less than what it

0:07:18.760 --> 0:07:22.160
<v Speaker 1>cost to make the consoles because they know they're gonna

0:07:22.200 --> 0:07:26.000
<v Speaker 1>make their money back in game sales and subscription services,

0:07:26.040 --> 0:07:30.560
<v Speaker 1>specifically the subscription services. That's gonna be like an ongoing

0:07:30.640 --> 0:07:33.640
<v Speaker 1>theme throughout this episode, even when we get away from Meta.

0:07:33.840 --> 0:07:36.119
<v Speaker 1>So you could see this as a move that Meta

0:07:36.240 --> 0:07:39.720
<v Speaker 1>is going to ease off on, you know, subsidizing it's

0:07:39.800 --> 0:07:41.920
<v Speaker 1>VR hardware at least to the extent that it had

0:07:42.000 --> 0:07:45.280
<v Speaker 1>been uh and that some more of that expense is

0:07:45.320 --> 0:07:48.920
<v Speaker 1>going to fall on customers. Related to this, the US

0:07:49.080 --> 0:07:52.840
<v Speaker 1>Federal Trade Commission, or FTC, has sued Meta in an

0:07:52.840 --> 0:07:58.200
<v Speaker 1>effort to block a planned acquisition of a company called Within. Now.

0:07:58.240 --> 0:08:03.480
<v Speaker 1>Within makes a v our workout app called Supernatural, which

0:08:03.520 --> 0:08:07.280
<v Speaker 1>has a subscription revenue model, so you pay an ongoing

0:08:07.320 --> 0:08:10.360
<v Speaker 1>monthly fee in order to keep using this this particular app.

0:08:11.040 --> 0:08:14.920
<v Speaker 1>The FDC argues that the reportedly four million dollar deal

0:08:15.320 --> 0:08:19.480
<v Speaker 1>would reduce competition in the VR fitness space, which would

0:08:19.480 --> 0:08:23.240
<v Speaker 1>potentially make Meta a monopoly for that specific market. Now

0:08:23.280 --> 0:08:26.720
<v Speaker 1>that sounds pretty niche to me, right. It's it sounds

0:08:26.800 --> 0:08:29.600
<v Speaker 1>really kind of laser focused in a way. So I

0:08:29.640 --> 0:08:32.920
<v Speaker 1>find it an interesting approach. And while I don't necessarily

0:08:32.960 --> 0:08:35.960
<v Speaker 1>disagree with the FTC on this, I'm actually left to

0:08:35.960 --> 0:08:38.280
<v Speaker 1>wonder if maybe this is a case where a regulatory

0:08:38.320 --> 0:08:43.040
<v Speaker 1>agency is looking for footholds in order to grab opportunities

0:08:43.080 --> 0:08:45.600
<v Speaker 1>to reduce the company's influence. I have no way of

0:08:45.640 --> 0:08:48.360
<v Speaker 1>knowing that all of that is just wild speculation on

0:08:48.440 --> 0:08:51.880
<v Speaker 1>my part, and that could be totally the furthest from

0:08:51.920 --> 0:08:54.640
<v Speaker 1>the truth. But one thing that might have set off

0:08:54.840 --> 0:08:59.439
<v Speaker 1>FTC is that Meta has been acquiring various VR software

0:08:59.480 --> 0:09:03.160
<v Speaker 1>developer over the last few years. That includes the company

0:09:03.200 --> 0:09:07.600
<v Speaker 1>Beat Games, which makes the popular VR title Beat Saber.

0:09:08.200 --> 0:09:10.920
<v Speaker 1>The FDC also argues that Met up, you know if

0:09:10.920 --> 0:09:13.880
<v Speaker 1>they own both Beat Games and Within. If they own

0:09:13.920 --> 0:09:16.480
<v Speaker 1>both of those companies, those two companies will have no

0:09:16.559 --> 0:09:20.439
<v Speaker 1>incentive to innovate because their main competitor is no longer

0:09:20.480 --> 0:09:24.280
<v Speaker 1>a competitor. They both belong to Meta. That's the argument

0:09:24.320 --> 0:09:27.160
<v Speaker 1>is that you know, identifying Beat Games and Within as

0:09:27.160 --> 0:09:31.000
<v Speaker 1>being chief competitors in the space, and when you have

0:09:31.080 --> 0:09:34.240
<v Speaker 1>a lack of competition, there's typically a lack of innovation.

0:09:34.320 --> 0:09:36.880
<v Speaker 1>There's no reason to innovate. You don't need to because

0:09:37.520 --> 0:09:41.520
<v Speaker 1>you've already got all the players. So why spend the

0:09:41.559 --> 0:09:45.880
<v Speaker 1>resources to innovate if there's no competition? Uh, and that

0:09:45.960 --> 0:09:49.640
<v Speaker 1>this ultimately hurts consumers, and it's an interesting take. We'll

0:09:49.640 --> 0:09:52.120
<v Speaker 1>have to see if it's successful or if Meta will

0:09:52.160 --> 0:09:55.320
<v Speaker 1>continue its trend of gobbling up other companies in an

0:09:55.360 --> 0:09:59.920
<v Speaker 1>effort to achieve corporate goals. Meanwhile, as Meta tries to

0:10:00.120 --> 0:10:03.680
<v Speaker 1>the biggest Fish is also looking to reduce employee head

0:10:03.720 --> 0:10:07.200
<v Speaker 1>count so the company can buy other companies, but it

0:10:07.200 --> 0:10:09.040
<v Speaker 1>can't afford to pay the folks who do its work,

0:10:09.080 --> 0:10:12.840
<v Speaker 1>which is interesting, I can't afford them being snarky here,

0:10:13.520 --> 0:10:17.840
<v Speaker 1>Zuckerberg says he expects to do more with less, potentially

0:10:17.920 --> 0:10:20.600
<v Speaker 1>reducing head count by as much as ten percent by

0:10:20.640 --> 0:10:24.600
<v Speaker 1>the end of the year. According to inCider, the process

0:10:24.640 --> 0:10:27.640
<v Speaker 1>has already started. The company has been slowing down headcount

0:10:27.760 --> 0:10:31.320
<v Speaker 1>growth also known as hiring, across pretty much all of

0:10:31.320 --> 0:10:34.560
<v Speaker 1>its departments. That's going to continue, and then some teams

0:10:34.559 --> 0:10:38.480
<v Speaker 1>within the company will, in Zuckerberg's own words, quote, shrink

0:10:38.679 --> 0:10:41.720
<v Speaker 1>so we can shift energy to other areas inside the

0:10:41.760 --> 0:10:44.800
<v Speaker 1>company end quote. He said that work at METTA will

0:10:44.840 --> 0:10:48.880
<v Speaker 1>require more intensity with fewer resources, and that he kind

0:10:48.880 --> 0:10:51.760
<v Speaker 1>of sees this as a trial by fire situation in

0:10:51.800 --> 0:10:54.520
<v Speaker 1>which the company will emerge stronger on the other side.

0:10:55.320 --> 0:10:58.600
<v Speaker 1>This echoes things that we've heard Zuckerberg say before, like

0:10:58.679 --> 0:11:01.720
<v Speaker 1>he essentially said there are people who work at Facebook

0:11:01.720 --> 0:11:04.840
<v Speaker 1>who probably shouldn't be working there, and that this process

0:11:05.040 --> 0:11:08.400
<v Speaker 1>is in part a way to shake the tree pretty hard.

0:11:08.440 --> 0:11:11.280
<v Speaker 1>So that the folks who shouldn't be there will fall

0:11:11.320 --> 0:11:13.760
<v Speaker 1>out of it. That's weird analogy for me to use,

0:11:13.880 --> 0:11:17.080
<v Speaker 1>but I think it's accurate and Gali, we're still going

0:11:17.120 --> 0:11:19.360
<v Speaker 1>with a meta stories here. So next up, The Verge

0:11:19.440 --> 0:11:22.160
<v Speaker 1>managed to get a recording of an internal company meeting

0:11:22.160 --> 0:11:25.440
<v Speaker 1>at Meta in which Zuckerberg named Apple as a top

0:11:25.559 --> 0:11:29.160
<v Speaker 1>rival when it comes to developing the metaverse. Zuckerberg argued

0:11:29.200 --> 0:11:32.880
<v Speaker 1>that Apple's approach would be to create a closed off ecosystem,

0:11:32.920 --> 0:11:36.079
<v Speaker 1>and yeah, that's pretty much in line with Apple's m O.

0:11:36.600 --> 0:11:37.800
<v Speaker 1>All you have to do is look at how the

0:11:37.840 --> 0:11:41.520
<v Speaker 1>company has traditionally handled everything from the Macintosh platform to

0:11:41.640 --> 0:11:44.800
<v Speaker 1>iOS devices to see that Apple is all about creating

0:11:45.520 --> 0:11:49.120
<v Speaker 1>uh an entire ecosystem, a foundation, and then maintaining tight

0:11:49.240 --> 0:11:53.000
<v Speaker 1>control and influence over whatever is built on top of

0:11:53.040 --> 0:11:57.240
<v Speaker 1>that foundation. And that's not necessarily a bad thing. If

0:11:57.280 --> 0:12:01.200
<v Speaker 1>it's done well. It can help ensure that the content

0:12:01.400 --> 0:12:04.080
<v Speaker 1>and services that are created to be on top of

0:12:04.120 --> 0:12:08.440
<v Speaker 1>that platform all meet certain standards. But this also makes

0:12:08.480 --> 0:12:12.880
<v Speaker 1>Apple the final arbiter and also the fee collector. That's

0:12:12.920 --> 0:12:17.760
<v Speaker 1>something that has left Apple in the target sites of

0:12:17.840 --> 0:12:22.440
<v Speaker 1>various regulatory agencies around the world. So in this Meta

0:12:22.760 --> 0:12:25.840
<v Speaker 1>internal meeting, Zuckerberg said that Meta's approach would be a

0:12:25.880 --> 0:12:29.599
<v Speaker 1>little more open than Apple's. Uh. He also argued that

0:12:29.640 --> 0:12:32.800
<v Speaker 1>Apple is a company that counts on profit from hardware sales,

0:12:33.600 --> 0:12:35.480
<v Speaker 1>at least to a point. I would actually argue that

0:12:35.520 --> 0:12:38.320
<v Speaker 1>Tim Cook has really been guiding Apple to lean much

0:12:38.360 --> 0:12:42.000
<v Speaker 1>harder into becoming a services company and less of being

0:12:42.040 --> 0:12:45.640
<v Speaker 1>a hardware company in recent years. But Zuckerberg's point was that,

0:12:46.000 --> 0:12:50.240
<v Speaker 1>you know, Apple sells iPhones at really high prices. They're

0:12:50.280 --> 0:12:54.360
<v Speaker 1>not like marking down the cost or the price rather

0:12:54.520 --> 0:12:57.520
<v Speaker 1>of these devices and selling them at cost or even

0:12:57.640 --> 0:13:01.520
<v Speaker 1>lower than at cost to customers, whereas Facebook had been

0:13:01.520 --> 0:13:04.000
<v Speaker 1>doing that at least with things like mixed reality headwear.

0:13:04.640 --> 0:13:07.840
<v Speaker 1>Even with the recent news of the price hike, my

0:13:08.000 --> 0:13:10.199
<v Speaker 1>guess is that the hardware that there, you know, the

0:13:10.240 --> 0:13:12.320
<v Speaker 1>price that they're selling the hardware at is probably still

0:13:12.320 --> 0:13:16.400
<v Speaker 1>pretty close to at cost for the company. So he said,

0:13:16.440 --> 0:13:18.600
<v Speaker 1>you know, that's a totally different approach. We are trying

0:13:18.640 --> 0:13:23.000
<v Speaker 1>to create an enormous user base, and then we will

0:13:23.040 --> 0:13:28.040
<v Speaker 1>really rely on services to generate revenue, which ultimately, again

0:13:28.080 --> 0:13:31.040
<v Speaker 1>I think takes it right back to Apple's own strategy.

0:13:31.480 --> 0:13:35.640
<v Speaker 1>It's just that Apple is kind of transitioning from being

0:13:35.920 --> 0:13:39.720
<v Speaker 1>so so much hardware focused to being services focused, and

0:13:40.080 --> 0:13:43.240
<v Speaker 1>Meta in this case is looking at just going services

0:13:43.280 --> 0:13:46.400
<v Speaker 1>focused from the get go. But I would argue that

0:13:46.760 --> 0:13:50.840
<v Speaker 1>they really aren't that different in the long run. All Right,

0:13:51.480 --> 0:13:53.520
<v Speaker 1>last Meta story for today, and then we're gonna move

0:13:53.559 --> 0:13:57.280
<v Speaker 1>on to other stuff. Nick Clegg, Meta's head of global affairs,

0:13:57.320 --> 0:14:00.439
<v Speaker 1>released a statement indicating that Meta is as king it's

0:14:00.440 --> 0:14:03.800
<v Speaker 1>oversight board if maybe, possibly it would be okay for

0:14:03.840 --> 0:14:06.880
<v Speaker 1>the company to start allowing misinformation about COVID to post

0:14:06.920 --> 0:14:11.679
<v Speaker 1>on the site now that everything's fine again. But Jonathan,

0:14:12.000 --> 0:14:14.360
<v Speaker 1>I hear some of you say things are most certainly

0:14:14.440 --> 0:14:20.360
<v Speaker 1>not okay. Well, yeah, that's that's true. That's reality. But

0:14:20.440 --> 0:14:23.160
<v Speaker 1>Meta's argument is that, you know, maybe things are okay

0:14:23.200 --> 0:14:26.640
<v Speaker 1>and we're back to normal now, maybe or something. Anyway,

0:14:26.680 --> 0:14:29.760
<v Speaker 1>Clegg said that what the company is considering is a

0:14:29.800 --> 0:14:34.120
<v Speaker 1>major change in policy. Currently, the official policy at Meta

0:14:34.400 --> 0:14:37.560
<v Speaker 1>is that the company will prevent or remove posts that

0:14:37.600 --> 0:14:42.200
<v Speaker 1>promote COVID misinformation in an effort to protect users. Now,

0:14:43.080 --> 0:14:46.760
<v Speaker 1>some people argue that this infringes upon free speech. I

0:14:46.800 --> 0:14:50.520
<v Speaker 1>would counter that argument by saying, free speech has never

0:14:50.560 --> 0:14:55.480
<v Speaker 1>been entirely free. There have always been limitations in place. Namely,

0:14:56.200 --> 0:14:59.040
<v Speaker 1>if the speech were to cause harm to others, it

0:14:59.160 --> 0:15:03.200
<v Speaker 1>is not protect it as free speech. Anyway, Meta would

0:15:03.240 --> 0:15:06.760
<v Speaker 1>like to change this policy they have been using so

0:15:06.840 --> 0:15:09.920
<v Speaker 1>that the company could maybe go back to perhaps pushing

0:15:09.960 --> 0:15:14.320
<v Speaker 1>misinformation posts lower in priority for its recommendation algorithms, so

0:15:14.360 --> 0:15:16.800
<v Speaker 1>in other words, it would still allow the posts to post,

0:15:17.400 --> 0:15:21.000
<v Speaker 1>but they wouldn't spread as far in theory, and they

0:15:21.000 --> 0:15:25.280
<v Speaker 1>would have less reach, and maybe also to include labeling

0:15:25.360 --> 0:15:31.040
<v Speaker 1>them as potentially including misinformation rather than just outright banning

0:15:31.040 --> 0:15:34.600
<v Speaker 1>the post entirely. And The Guardian and several other news

0:15:34.680 --> 0:15:37.920
<v Speaker 1>outlets have all kind of positive that since the oversight

0:15:38.000 --> 0:15:42.360
<v Speaker 1>boards recommendations are not mandatory, like Meta is under no

0:15:42.440 --> 0:15:46.600
<v Speaker 1>obligation to actually enact any suggestion the oversight board makes.

0:15:47.120 --> 0:15:50.480
<v Speaker 1>They're more like advisors in this In this capacity, this

0:15:50.520 --> 0:15:52.720
<v Speaker 1>could be a case where Meta actually already has a

0:15:52.760 --> 0:15:55.040
<v Speaker 1>plan in place of what it is going to do,

0:15:55.200 --> 0:15:59.600
<v Speaker 1>like it they've already decided, but that the company is

0:15:59.640 --> 0:16:02.040
<v Speaker 1>trying to use the oversight board to kind of shoulder

0:16:02.240 --> 0:16:05.600
<v Speaker 1>some of the responsibility for that decision so that all

0:16:05.640 --> 0:16:11.080
<v Speaker 1>the hate doesn't hit Meta itself. In other words, Meta

0:16:11.200 --> 0:16:13.240
<v Speaker 1>is probably going to ease off on how it police

0:16:13.240 --> 0:16:17.600
<v Speaker 1>has misinformation because there's way more money. If it allows

0:16:18.080 --> 0:16:22.280
<v Speaker 1>misinformation to proliferate on the platform, it just gets more engagement,

0:16:22.520 --> 0:16:25.280
<v Speaker 1>and that means more money, and the company loves that money,

0:16:25.360 --> 0:16:28.280
<v Speaker 1>especially since you know, in the last couple of quarters

0:16:28.280 --> 0:16:30.440
<v Speaker 1>things have been a little more shaky and they really

0:16:30.480 --> 0:16:36.720
<v Speaker 1>need to reassure stakeholders shareholders that the company is is

0:16:36.800 --> 0:16:41.280
<v Speaker 1>heading in a strong financial direction. Uh, but you know,

0:16:41.400 --> 0:16:43.520
<v Speaker 1>the company who still would really like someone else to

0:16:43.600 --> 0:16:45.600
<v Speaker 1>kind of take at least some of the heat for

0:16:45.640 --> 0:16:48.000
<v Speaker 1>that decision. So if the oversight board says, yeah, you know,

0:16:48.040 --> 0:16:51.040
<v Speaker 1>this is a reasonable thing for you to to switch

0:16:51.120 --> 0:16:54.240
<v Speaker 1>gears because how things have changed in the world, you

0:16:54.280 --> 0:16:57.200
<v Speaker 1>don't need to ban everything, well, then the oversight board

0:16:57.200 --> 0:17:00.160
<v Speaker 1>can take some of the heat for that decision one

0:17:00.200 --> 0:17:03.000
<v Speaker 1>that I think again that Meta has already made so

0:17:03.040 --> 0:17:06.200
<v Speaker 1>it it becomes theater. In other words, now the oversight

0:17:06.240 --> 0:17:09.240
<v Speaker 1>board has actually opened this matter up to public comment,

0:17:09.600 --> 0:17:12.960
<v Speaker 1>which I suspect will be very active, and I can't

0:17:12.960 --> 0:17:15.960
<v Speaker 1>predict what the board will conclude. I just feel fairly

0:17:15.960 --> 0:17:18.359
<v Speaker 1>sure that no matter what the board says, Meta is

0:17:18.400 --> 0:17:20.760
<v Speaker 1>heading to a future where it will not be taking

0:17:20.800 --> 0:17:25.200
<v Speaker 1>a hardline stance against misinformation as it had been forced

0:17:25.240 --> 0:17:27.600
<v Speaker 1>to do in the recent past. All Right, we've got

0:17:27.640 --> 0:17:29.680
<v Speaker 1>a lot more news today. Before we get any of that,

0:17:29.760 --> 0:17:40.880
<v Speaker 1>let's take a quick break. Yesterday, which was Wednesday, July

0:17:41.080 --> 0:17:44.280
<v Speaker 1>twenty two, for those of you from the future who

0:17:44.680 --> 0:17:47.160
<v Speaker 1>for some reason decided to listen to a news episode

0:17:47.160 --> 0:17:51.640
<v Speaker 1>of tech Stuff, Google announced several new policies that will

0:17:51.680 --> 0:17:54.960
<v Speaker 1>affect developers who are creating apps for Android. Now. A

0:17:55.000 --> 0:17:58.600
<v Speaker 1>lot of those policies are for small technical things. Uh.

0:17:58.880 --> 0:18:01.200
<v Speaker 1>For example, they're going to be restrictions on the types

0:18:01.240 --> 0:18:04.160
<v Speaker 1>of apps that will be able to access the alarm

0:18:04.400 --> 0:18:08.119
<v Speaker 1>function on an Android device. So if the app doesn't

0:18:08.119 --> 0:18:11.920
<v Speaker 1>fall into one of a couple of specific categories, then

0:18:12.200 --> 0:18:18.040
<v Speaker 1>it should not tap into that that particular function, and

0:18:18.240 --> 0:18:21.760
<v Speaker 1>any app that's discovered to do that that doesn't fall

0:18:21.760 --> 0:18:25.240
<v Speaker 1>in those categories could be removed from Google Play. Other

0:18:25.320 --> 0:18:28.880
<v Speaker 1>policies are much more sweeping, such as measures that are

0:18:28.920 --> 0:18:33.000
<v Speaker 1>meant to limit the spread of misinformation through apps, also

0:18:33.040 --> 0:18:37.280
<v Speaker 1>to limit things like impersonation. So this means Google is

0:18:37.280 --> 0:18:40.560
<v Speaker 1>going to crack down on apps that advocate. For example,

0:18:40.760 --> 0:18:45.520
<v Speaker 1>harmful health practices, conversion therapy being a big and terrible

0:18:45.600 --> 0:18:49.440
<v Speaker 1>example of that. If an app is found to promote

0:18:49.480 --> 0:18:54.160
<v Speaker 1>that sort of stuff that is fundamentally harmful, Google will

0:18:54.200 --> 0:18:58.920
<v Speaker 1>remove it. Uh. Also, if an app actively spreads misleading

0:18:58.960 --> 0:19:02.480
<v Speaker 1>claims about stuff vaccines, like if an app says this

0:19:02.560 --> 0:19:06.399
<v Speaker 1>vaccine will alter your DNA, which is a false claim,

0:19:06.520 --> 0:19:09.640
<v Speaker 1>Google will remove it. It's it's this is these policies

0:19:09.640 --> 0:19:13.280
<v Speaker 1>are are the rules that Google establishes so that it

0:19:13.320 --> 0:19:16.360
<v Speaker 1>has the authority to do things like remove apps from

0:19:16.359 --> 0:19:19.120
<v Speaker 1>the play Store. Right. This is this is saying, hey,

0:19:19.160 --> 0:19:21.640
<v Speaker 1>we told you what the rules were. If you don't

0:19:21.680 --> 0:19:26.280
<v Speaker 1>follow them, then we get to act um. And as

0:19:26.280 --> 0:19:28.760
<v Speaker 1>for impersonation, well, that actually covers a lot of ground.

0:19:28.760 --> 0:19:31.879
<v Speaker 1>Like impersonation in this sense doesn't mean an app that

0:19:32.000 --> 0:19:38.040
<v Speaker 1>somehow impersonates a person necessarily. Instead, it's like creating false

0:19:38.080 --> 0:19:42.720
<v Speaker 1>expectations or false representations in the eyes of app users. So,

0:19:43.480 --> 0:19:46.760
<v Speaker 1>as an example, it is against Google's policy now for

0:19:46.800 --> 0:19:48.639
<v Speaker 1>you to design your app in such a way that

0:19:48.720 --> 0:19:52.320
<v Speaker 1>it implies that you have a relationship with some other

0:19:52.480 --> 0:19:56.280
<v Speaker 1>well known entity, which could be another app, it could

0:19:56.280 --> 0:19:59.120
<v Speaker 1>be a famous person that could be an official organization,

0:19:59.640 --> 0:20:03.640
<v Speaker 1>and yet no actual relationship really exists between the two

0:20:03.640 --> 0:20:06.760
<v Speaker 1>of you. So if I were to make an app

0:20:07.080 --> 0:20:12.240
<v Speaker 1>that implied that somehow the app was connected to the FBI,

0:20:12.720 --> 0:20:15.200
<v Speaker 1>but that was not true, that there was no connection

0:20:15.200 --> 0:20:17.720
<v Speaker 1>to the FBI, but I was claiming that, then I

0:20:17.720 --> 0:20:20.440
<v Speaker 1>would be in violation of that policy and Google could

0:20:20.480 --> 0:20:23.840
<v Speaker 1>remove my app from the play Store. Um Or if

0:20:23.880 --> 0:20:25.639
<v Speaker 1>I made an app that just claimed to be the

0:20:25.680 --> 0:20:29.560
<v Speaker 1>official app of some celebrity, let's say Tim Curry, I

0:20:29.560 --> 0:20:34.200
<v Speaker 1>say it's the Tim Curry Official app, but I provide

0:20:34.240 --> 0:20:37.040
<v Speaker 1>no evidence to prove that it's the Tim Curry official app,

0:20:37.119 --> 0:20:40.919
<v Speaker 1>that there has been any involvement with Tim Curry or

0:20:40.960 --> 0:20:44.879
<v Speaker 1>anything like that. Again, I would be violating Google's new policy.

0:20:45.480 --> 0:20:49.159
<v Speaker 1>Other changes will create more positive experiences for customers, including

0:20:49.160 --> 0:20:51.920
<v Speaker 1>a policy that or required developers to make it easier

0:20:51.960 --> 0:20:56.960
<v Speaker 1>for users to cancel a subscription. Now this change requires

0:20:56.960 --> 0:21:01.720
<v Speaker 1>developers to make cancelation settings easier to find. It has

0:21:01.760 --> 0:21:04.560
<v Speaker 1>to be included in the apps account settings that cannot

0:21:04.560 --> 0:21:09.680
<v Speaker 1>be obfusekated, or buried like ten menus down, and if

0:21:09.680 --> 0:21:15.480
<v Speaker 1>you click on the cancel uh feature or option in

0:21:15.520 --> 0:21:18.720
<v Speaker 1>that menu, then you are supposed to be taken directly

0:21:19.320 --> 0:21:24.840
<v Speaker 1>to that apps cancelation process or to Google Place subscription center.

0:21:25.000 --> 0:21:29.159
<v Speaker 1>If the app is using the Google architecture for that

0:21:29.800 --> 0:21:32.520
<v Speaker 1>and there, you should be able to cancel your subscription.

0:21:32.560 --> 0:21:35.119
<v Speaker 1>It should not set you on a wild goose chase

0:21:35.560 --> 0:21:39.720
<v Speaker 1>where the whole goal again is to discourage you from canceling,

0:21:40.080 --> 0:21:43.439
<v Speaker 1>not by convincing you that the services worth having, but

0:21:43.520 --> 0:21:45.920
<v Speaker 1>by convincing you it's too much trouble to go through

0:21:45.920 --> 0:21:49.240
<v Speaker 1>the process to actually cancel the ding dang darn thing.

0:21:50.000 --> 0:21:52.520
<v Speaker 1>There are a lot of other policy changes that Google announced,

0:21:52.520 --> 0:21:55.600
<v Speaker 1>including some really important ones, like restrictions on apps that

0:21:55.640 --> 0:21:59.520
<v Speaker 1>have been marketed as surveillance or spying apps, like apps

0:21:59.560 --> 0:22:02.920
<v Speaker 1>that are meant attract people's movements, that kind of stuff. Uh,

0:22:02.960 --> 0:22:05.840
<v Speaker 1>there's a policy that now restricts developers that are using

0:22:05.840 --> 0:22:10.200
<v Speaker 1>the VPN service function on Android from collecting personal user

0:22:10.280 --> 0:22:14.960
<v Speaker 1>data without first giving prominent disclosure and getting consent from

0:22:15.040 --> 0:22:18.919
<v Speaker 1>the users. Developers will have a thirty day grace period

0:22:19.080 --> 0:22:21.800
<v Speaker 1>to make sure that their apps are conforming to these

0:22:21.800 --> 0:22:25.080
<v Speaker 1>new policies before Google will start to take any action

0:22:25.240 --> 0:22:29.760
<v Speaker 1>against apps that you know don't do that. The US

0:22:29.920 --> 0:22:32.400
<v Speaker 1>Senate has voted in favor of a bill that will

0:22:32.520 --> 0:22:36.520
<v Speaker 1>ultimately allow for subsidies, grants, and tax brakes valued at

0:22:37.000 --> 0:22:39.960
<v Speaker 1>more than fifty billion dollars in an effort to bring

0:22:40.000 --> 0:22:45.040
<v Speaker 1>semiconductor manufacturing back to the United States on a grand scale. Uh,

0:22:45.080 --> 0:22:47.000
<v Speaker 1>that's not to say that it doesn't happen in the

0:22:47.119 --> 0:22:49.600
<v Speaker 1>US already. It does, it's just at a fraction of

0:22:49.600 --> 0:22:53.160
<v Speaker 1>what it used to. So quick history lesson. We used

0:22:53.200 --> 0:22:55.159
<v Speaker 1>to have a lot of silicon manufacturing here in the

0:22:55.240 --> 0:23:00.960
<v Speaker 1>United States, but other regions, namely Taiwan, invested huge amounts

0:23:00.960 --> 0:23:03.840
<v Speaker 1>of money to build out facilities that could make chips

0:23:03.920 --> 0:23:09.560
<v Speaker 1>cheaper and at enormous manufacturing scale. Naturally, this meant that

0:23:09.680 --> 0:23:13.639
<v Speaker 1>most semi conductor manufacturing would move overseas, and today the

0:23:13.720 --> 0:23:17.080
<v Speaker 1>US makes up just twelve percent of the world's chip manufacturing.

0:23:17.560 --> 0:23:21.440
<v Speaker 1>Taiwan is producing nearly half of all semi conductors used

0:23:21.440 --> 0:23:24.160
<v Speaker 1>around the world. And it's it's even more than that

0:23:24.680 --> 0:23:27.520
<v Speaker 1>when you start looking at advanced semi conductors, not just

0:23:27.640 --> 0:23:31.359
<v Speaker 1>like simple ones for you know, micro controllers and stuff,

0:23:31.359 --> 0:23:34.960
<v Speaker 1>but when you're looking at advanced semiconductors, Taiwan produces more

0:23:35.000 --> 0:23:40.040
<v Speaker 1>than half of those and Taiwan's um relationship with China

0:23:40.240 --> 0:23:43.639
<v Speaker 1>is a big cause for concern. You know, Taiwan is

0:23:43.680 --> 0:23:47.520
<v Speaker 1>an island that's just off the coast of mainland China. UH.

0:23:47.680 --> 0:23:53.400
<v Speaker 1>The history of these two regions is tightly intertwined. The

0:23:53.400 --> 0:23:57.320
<v Speaker 1>the Republic of China, not the People's Republic of China,

0:23:57.359 --> 0:23:59.679
<v Speaker 1>but the Republic of China, which was in charge of

0:23:59.680 --> 0:24:03.679
<v Speaker 1>the whole country up to nineteen forty nine, effectively retreated

0:24:03.720 --> 0:24:09.000
<v Speaker 1>to Taiwan and still lays claim over mainland China. Mainland

0:24:09.080 --> 0:24:12.959
<v Speaker 1>China is ruled by the People's Republic of China, and

0:24:13.000 --> 0:24:15.440
<v Speaker 1>it lays claim over Taiwan. So you've got these two

0:24:15.520 --> 0:24:19.919
<v Speaker 1>entities that simultaneously claimed that they're in charge of the other. Uh.

0:24:19.960 --> 0:24:23.679
<v Speaker 1>Except that China is way bigger than Taiwan is, and

0:24:23.720 --> 0:24:28.480
<v Speaker 1>there's always this concern that China might invade Taiwan or

0:24:28.920 --> 0:24:33.960
<v Speaker 1>otherwise use methods to force Taiwan under Chinese rule. And

0:24:34.960 --> 0:24:41.480
<v Speaker 1>if you are dependent upon semiconductor manufacturing and an economic

0:24:41.800 --> 0:24:46.159
<v Speaker 1>and political adversary is in charge of the manufacturing center,

0:24:46.600 --> 0:24:49.399
<v Speaker 1>that's a bad thing. It's not good for national security,

0:24:49.480 --> 0:24:51.600
<v Speaker 1>it's not good for self reliance. And as we have

0:24:51.680 --> 0:24:55.600
<v Speaker 1>seen with the pandemic. When there are interruptions, then there

0:24:55.640 --> 0:24:59.800
<v Speaker 1>are massive disruptions across multiple industries. The semiconductor shortage has

0:24:59.840 --> 0:25:04.639
<v Speaker 1>a affected everything in tech. So also there's also the

0:25:04.800 --> 0:25:09.240
<v Speaker 1>concern about China and industrial espionage. This this, at least

0:25:09.280 --> 0:25:13.879
<v Speaker 1>this perception, if not reality, that China is actively attempting

0:25:13.920 --> 0:25:18.200
<v Speaker 1>to steal technologies from other countries, primarily the United States.

0:25:18.600 --> 0:25:22.040
<v Speaker 1>So moving manufacturing back over to the United States in

0:25:22.160 --> 0:25:25.920
<v Speaker 1>large amounts would help the US become more self reliant,

0:25:26.440 --> 0:25:29.480
<v Speaker 1>and it would improve national security. It would improve the

0:25:29.600 --> 0:25:31.919
<v Speaker 1>chances for the United States to make up some lost

0:25:32.000 --> 0:25:36.600
<v Speaker 1>ground against China in high tech fields like artificial intelligence,

0:25:37.040 --> 0:25:40.560
<v Speaker 1>machine learning, that sort of thing. And personally, I think

0:25:40.560 --> 0:25:43.960
<v Speaker 1>that this move is well past do. The effects of

0:25:43.960 --> 0:25:49.160
<v Speaker 1>the pandemic really highlighted how necessary it is to diversify

0:25:49.240 --> 0:25:53.280
<v Speaker 1>your manufacturing process for things that are as critical as semiconductors.

0:25:53.680 --> 0:25:56.000
<v Speaker 1>If you rely really heavily on a small number of

0:25:56.040 --> 0:25:58.840
<v Speaker 1>manufacturing facilities in a particular region and that region is

0:25:59.520 --> 0:26:03.439
<v Speaker 1>disprop ortunately affected by something, whether it's a pandemic or

0:26:03.440 --> 0:26:06.040
<v Speaker 1>a natural disaster or a war or whatever it may be,

0:26:06.920 --> 0:26:10.280
<v Speaker 1>you see where that ends up having this massive consequence

0:26:10.320 --> 0:26:14.720
<v Speaker 1>for everybody else, so it's good to diversify that. However,

0:26:14.760 --> 0:26:17.280
<v Speaker 1>I also think this is just the beginning of a

0:26:17.359 --> 0:26:19.960
<v Speaker 1>series of investments that the United States is going to

0:26:20.000 --> 0:26:26.439
<v Speaker 1>have to make into promoting semiconductor manufacturing within the country

0:26:26.760 --> 0:26:30.760
<v Speaker 1>if the US expects to keep them here because other

0:26:30.880 --> 0:26:33.480
<v Speaker 1>nations are doing that other than that's why. That's how

0:26:33.480 --> 0:26:37.680
<v Speaker 1>Taiwan got the semiconductor industry established there in the first place.

0:26:37.680 --> 0:26:42.439
<v Speaker 1>The government poured billions of dollars worth of investment into

0:26:42.520 --> 0:26:46.280
<v Speaker 1>that to make it a reality. If the United States

0:26:46.359 --> 0:26:50.200
<v Speaker 1>doesn't do that, other countries will, and then ultimately companies

0:26:50.240 --> 0:26:53.480
<v Speaker 1>will say, hey, we have an obligation to our shareholders,

0:26:53.960 --> 0:26:56.840
<v Speaker 1>and for us to do business that's profitable, we have

0:26:56.960 --> 0:27:00.800
<v Speaker 1>to go overseas or else we're wasting money, and shareholders

0:27:00.880 --> 0:27:03.760
<v Speaker 1>hate that, and then you start to see where we

0:27:03.840 --> 0:27:07.960
<v Speaker 1>get stuck where we are now. Samsung has admitted to

0:27:08.119 --> 0:27:14.080
<v Speaker 1>false advertising in Australia regarding exactly how water resistant certain

0:27:14.280 --> 0:27:19.560
<v Speaker 1>Samsung Galaxy Line smartphones actually are. So the argument here

0:27:19.600 --> 0:27:22.480
<v Speaker 1>is that Samsung ran some marketing campaigns, like commercials and

0:27:22.520 --> 0:27:25.720
<v Speaker 1>things like that claiming that these phones are more water

0:27:25.800 --> 0:27:29.920
<v Speaker 1>resistant than reality would reflect, and that if people were

0:27:29.920 --> 0:27:34.959
<v Speaker 1>to actually put these phones through any kind of activities

0:27:35.000 --> 0:27:37.960
<v Speaker 1>that would get them wet, they might find them turn

0:27:38.000 --> 0:27:43.080
<v Speaker 1>out to be, uh, you know, inoperable. So the company

0:27:43.119 --> 0:27:45.119
<v Speaker 1>copped up to the fact that between two thousand and

0:27:45.119 --> 0:27:48.560
<v Speaker 1>sixteen and two thousand eighteen it exaggerated that water resistant

0:27:48.600 --> 0:27:53.399
<v Speaker 1>feature on seven different smartphone models. So the Australian courts

0:27:53.480 --> 0:27:58.919
<v Speaker 1>levied a fourteen million dollar fine that's Australian dollars on

0:27:58.960 --> 0:28:02.520
<v Speaker 1>the company. Now, if you earned fourteen million Australian dollars

0:28:02.600 --> 0:28:05.640
<v Speaker 1>upside down, you find out it's about nine point eight

0:28:05.680 --> 0:28:09.640
<v Speaker 1>million US dollars. That is a big fine. But obviously

0:28:09.720 --> 0:28:13.960
<v Speaker 1>for really huge companies, you know, ten million dollars US

0:28:14.119 --> 0:28:17.360
<v Speaker 1>is as a relatively small expense once you get down

0:28:17.400 --> 0:28:18.879
<v Speaker 1>to it. I mean, you never want to see a

0:28:18.880 --> 0:28:21.960
<v Speaker 1>ten million dollar expense if you can avoid it. But

0:28:22.040 --> 0:28:25.480
<v Speaker 1>it's not like this cripples Samsung. Uh. You might even

0:28:25.560 --> 0:28:28.280
<v Speaker 1>argue that it might not be enough of a slap

0:28:28.400 --> 0:28:32.199
<v Speaker 1>for Samsung to to purposefully avoid this kind of thing

0:28:32.200 --> 0:28:35.359
<v Speaker 1>in the future. But it is good for the Australian

0:28:35.400 --> 0:28:39.360
<v Speaker 1>court system to get Samsung to own up to false advertising.

0:28:39.880 --> 0:28:42.600
<v Speaker 1>And my hope is that you know, I don't think

0:28:42.600 --> 0:28:44.800
<v Speaker 1>this is gonna stop false advertising, but I do hope

0:28:44.840 --> 0:28:49.840
<v Speaker 1>it makes people a little more critical when they evaluate products,

0:28:50.240 --> 0:28:53.120
<v Speaker 1>because while companies are supposed to be fourth right when

0:28:53.120 --> 0:28:57.040
<v Speaker 1>they describe what their products do, that's not always the case.

0:28:57.400 --> 0:29:00.000
<v Speaker 1>And I would argue many times companies will use language

0:29:00.240 --> 0:29:05.200
<v Speaker 1>lets them creatively enhance the truth. Let's say, in recent

0:29:05.240 --> 0:29:09.240
<v Speaker 1>episodes about Apple's former head of industrial design, Johnny I've

0:29:09.800 --> 0:29:12.400
<v Speaker 1>I mentioned that the company has long been at work

0:29:12.680 --> 0:29:15.840
<v Speaker 1>designing a car, but that project has taken more time

0:29:15.880 --> 0:29:19.520
<v Speaker 1>than expected because, as it turns out, that's hard to do,

0:29:20.400 --> 0:29:23.160
<v Speaker 1>and there have been a lot of delays because of

0:29:23.200 --> 0:29:25.600
<v Speaker 1>different things that have happened within Apple and within that

0:29:25.600 --> 0:29:31.480
<v Speaker 1>project specifically. However, Apple has recently hired Luigi tera Borelli,

0:29:31.640 --> 0:29:36.480
<v Speaker 1>who previously worked at a little supercar company called Lamborghini.

0:29:36.800 --> 0:29:40.360
<v Speaker 1>In fact, he worked there for more than twenty years.

0:29:40.880 --> 0:29:42.840
<v Speaker 1>Must have been a heck of an offer for Apple

0:29:43.280 --> 0:29:48.400
<v Speaker 1>to convince tera Borelli to come over to Apple from Lamborghini. Now,

0:29:48.440 --> 0:29:52.240
<v Speaker 1>Apple has still not come out and said what Tara

0:29:52.280 --> 0:29:55.400
<v Speaker 1>Borelli will be doing at the company or what this

0:29:55.440 --> 0:29:57.920
<v Speaker 1>project is, but the obvious conclusion is that he's going

0:29:57.960 --> 0:30:00.400
<v Speaker 1>to be working on Apple's attempts to design and build

0:30:00.400 --> 0:30:05.520
<v Speaker 1>its own electric vehicle. Apple's internal name for this project,

0:30:05.520 --> 0:30:09.120
<v Speaker 1>which is technically still secret, it's just a very poorly

0:30:09.280 --> 0:30:13.720
<v Speaker 1>kept secret, is Project Tighten. And it's been going on

0:30:13.840 --> 0:30:18.000
<v Speaker 1>for at least eight years already. Now does this mean

0:30:18.080 --> 0:30:20.960
<v Speaker 1>it's actually building up the traction that's going to be

0:30:20.960 --> 0:30:24.520
<v Speaker 1>needed to develop an Apple electric vehicle? I don't know.

0:30:25.280 --> 0:30:28.200
<v Speaker 1>It has been long in development. I don't know if

0:30:28.240 --> 0:30:31.400
<v Speaker 1>it's getting any closer to becoming a reality. I don't

0:30:31.400 --> 0:30:35.200
<v Speaker 1>know if Apple will ultimately kill this project before we

0:30:35.280 --> 0:30:39.720
<v Speaker 1>ever get to see an actual like prototype, let alone

0:30:39.760 --> 0:30:43.880
<v Speaker 1>a production model. It would be interesting. I've long been

0:30:43.920 --> 0:30:46.920
<v Speaker 1>curious to see what an Apple vehicle would look like.

0:30:47.120 --> 0:30:50.760
<v Speaker 1>Of course, without Johnny I've there, the design is not

0:30:50.960 --> 0:30:56.000
<v Speaker 1>necessarily going to have his influence built into it, though

0:30:56.360 --> 0:30:59.640
<v Speaker 1>I've did work on designs for this project while he

0:30:59.720 --> 0:31:03.320
<v Speaker 1>was there. Are It's just again, they never came to fruition.

0:31:03.600 --> 0:31:07.400
<v Speaker 1>We'll have to wait and see, But I am very curious. Okay,

0:31:07.480 --> 0:31:10.480
<v Speaker 1>I've got some more stories to cover before we get

0:31:10.480 --> 0:31:20.400
<v Speaker 1>to those, let's take another quick break. So a few

0:31:20.440 --> 0:31:24.320
<v Speaker 1>weeks ago, I mentioned in a news story that BMW

0:31:24.640 --> 0:31:28.520
<v Speaker 1>is testing out something in a market, not the United States,

0:31:28.560 --> 0:31:32.280
<v Speaker 1>but in South Korea, in which it is turning its

0:31:32.400 --> 0:31:38.320
<v Speaker 1>heated seats option into a subscription service, and how folks

0:31:38.360 --> 0:31:42.640
<v Speaker 1>got upset about that because the actual electronics that are

0:31:42.680 --> 0:31:46.280
<v Speaker 1>necessary to heat the seats are already in the vehicle

0:31:46.320 --> 0:31:50.000
<v Speaker 1>models right like it's there, it's just waiting to be

0:31:50.080 --> 0:31:53.200
<v Speaker 1>turned on. So everything you need to heat a seat

0:31:53.360 --> 0:31:55.600
<v Speaker 1>is still is already installed in the car. But to

0:31:55.720 --> 0:32:00.719
<v Speaker 1>access the feature, drivers in what the test market, South Korea,

0:32:01.120 --> 0:32:05.200
<v Speaker 1>would first have to subscribe to a service, and only

0:32:05.280 --> 0:32:09.000
<v Speaker 1>then with the vehicle actually provide heating to the seats,

0:32:09.160 --> 0:32:12.120
<v Speaker 1>it's behind a paywall. In other words, this led to

0:32:12.160 --> 0:32:15.160
<v Speaker 1>discussions about car options and whether or not it makes

0:32:15.200 --> 0:32:17.600
<v Speaker 1>sense to charge for those kind of features up front,

0:32:18.280 --> 0:32:20.760
<v Speaker 1>where you know, at the time of purchase it's built

0:32:20.760 --> 0:32:23.480
<v Speaker 1>into the price tag of the vehicle, so you're buying

0:32:23.520 --> 0:32:25.880
<v Speaker 1>the vehicle and all the options right then and there,

0:32:26.960 --> 0:32:29.360
<v Speaker 1>or if it makes sense to go to an ongoing

0:32:29.400 --> 0:32:33.360
<v Speaker 1>subscription based service. And a few news outlets like Wired

0:32:33.400 --> 0:32:36.880
<v Speaker 1>and Vice are reporting the drivers are already seeking out

0:32:36.960 --> 0:32:39.800
<v Speaker 1>hacks that will let them get around this lock on

0:32:39.840 --> 0:32:43.440
<v Speaker 1>the feature, so bypassing the need to subscribe to BMWs

0:32:43.520 --> 0:32:46.560
<v Speaker 1>services in order to get access to it. And I

0:32:46.600 --> 0:32:50.680
<v Speaker 1>think we're seeing consumers draw a line between ongoing services

0:32:50.680 --> 0:32:54.200
<v Speaker 1>that are largely software driven, such as a subscription to

0:32:54.240 --> 0:32:57.200
<v Speaker 1>Internet radio. That's something that a lot of people feel. Okay,

0:32:57.240 --> 0:33:00.760
<v Speaker 1>I understand this is an ongoing sir of this that

0:33:00.880 --> 0:33:03.560
<v Speaker 1>does not exist within the vehicle I am paying for

0:33:03.600 --> 0:33:08.480
<v Speaker 1>that that makes sense to be a subscription versus subscriptions

0:33:08.480 --> 0:33:12.840
<v Speaker 1>that just enable functions that are already present in physical hardware.

0:33:13.240 --> 0:33:15.480
<v Speaker 1>That's there seems to be like this fundamental barrier there,

0:33:15.480 --> 0:33:18.680
<v Speaker 1>which I understand. I would think, Hey, if if the

0:33:18.720 --> 0:33:22.920
<v Speaker 1>thing I bought can do this, but the manufacturer won't

0:33:23.040 --> 0:33:26.280
<v Speaker 1>enable that function unless I cough up even more money.

0:33:26.560 --> 0:33:31.080
<v Speaker 1>That's infuriating. Now, just to be fair to BMW, it

0:33:31.120 --> 0:33:34.080
<v Speaker 1>does look like this subscription approach with the heated seats,

0:33:34.080 --> 0:33:37.760
<v Speaker 1>it's really a pilot program. They're testing the waters of

0:33:37.800 --> 0:33:40.960
<v Speaker 1>what will and won't fly in the market. I'm guessing

0:33:41.080 --> 0:33:43.160
<v Speaker 1>ultimately this is going to be one that will fall

0:33:43.200 --> 0:33:46.120
<v Speaker 1>into the won't fly category, but you never know. It

0:33:46.200 --> 0:33:48.240
<v Speaker 1>might be that people get distracted by something else and

0:33:48.240 --> 0:33:51.480
<v Speaker 1>then they're like it stinks but my seats cold, so

0:33:51.520 --> 0:33:54.560
<v Speaker 1>I'm going to cough up the dough. Tesla has adjusted

0:33:54.640 --> 0:33:59.440
<v Speaker 1>its free data connectivity feature, which is called Standard Connectivity.

0:33:59.520 --> 0:34:04.000
<v Speaker 1>That's a feature that provides basic connectivity features like Bluetooth

0:34:04.040 --> 0:34:09.040
<v Speaker 1>streaming for your music and some basic navigation services. Well,

0:34:09.160 --> 0:34:14.880
<v Speaker 1>now if you own a Tesla vehicle after eight years,

0:34:14.920 --> 0:34:19.000
<v Speaker 1>that free service expires and you will have to subscribe

0:34:19.600 --> 0:34:24.120
<v Speaker 1>to premium service Premium Connectivity, or you're gonna lose those

0:34:24.200 --> 0:34:27.960
<v Speaker 1>functions completely. Now, some Tesla owners might not be too

0:34:27.960 --> 0:34:30.719
<v Speaker 1>concerned about that because maybe they plan to trade their

0:34:30.800 --> 0:34:34.600
<v Speaker 1>vehicle before they get to owning it for eight years.

0:34:34.640 --> 0:34:37.560
<v Speaker 1>But it's definitely gonna have an impact on some Tesla

0:34:37.640 --> 0:34:40.239
<v Speaker 1>drivers as well as second hand buyers. Like if you

0:34:40.360 --> 0:34:44.239
<v Speaker 1>buy a four year old Tesla, then you're gonna only

0:34:44.280 --> 0:34:49.600
<v Speaker 1>have four more years of this basic connectivity, the standard

0:34:49.600 --> 0:34:53.319
<v Speaker 1>connectivity available to you, and then after eight years, you'll

0:34:53.360 --> 0:34:56.759
<v Speaker 1>be prompted to subscribe to a premium connectivity service which

0:34:56.800 --> 0:35:00.200
<v Speaker 1>costs ten dollars a month or if paid, and really,

0:35:00.840 --> 0:35:04.960
<v Speaker 1>according to the Verge, even accessing FM radio could be

0:35:04.960 --> 0:35:07.840
<v Speaker 1>behind a paywall. Now, I don't see this as quite

0:35:07.920 --> 0:35:12.680
<v Speaker 1>as egregious a move as the BMW story, but it

0:35:12.840 --> 0:35:15.600
<v Speaker 1>is another example of how car companies are shifting toward

0:35:15.640 --> 0:35:20.040
<v Speaker 1>more subscription services just like everybody else, you know, just

0:35:20.160 --> 0:35:22.600
<v Speaker 1>like Tim Cook is doing with Apple. We're seeing car

0:35:22.640 --> 0:35:27.360
<v Speaker 1>companies say, you know what model works, the services model.

0:35:27.800 --> 0:35:31.279
<v Speaker 1>Let's push even harder toward that. So, yeah, it just

0:35:31.320 --> 0:35:33.319
<v Speaker 1>seems like that's where everyone's going, just like with video

0:35:33.400 --> 0:35:37.360
<v Speaker 1>games a few years ago, where lootboxes were the way

0:35:37.400 --> 0:35:41.919
<v Speaker 1>to go. Uh and after some some lashing out by

0:35:42.040 --> 0:35:46.000
<v Speaker 1>various regulatory agencies around the world, we've seen that ease

0:35:46.040 --> 0:35:49.120
<v Speaker 1>off a little bit. But you know, now we're seeing

0:35:49.200 --> 0:35:54.680
<v Speaker 1>this services model throughout a lot of tech companies. Here's

0:35:54.719 --> 0:35:58.400
<v Speaker 1>some intriguing news out of Columbia University's AI program. So,

0:35:58.440 --> 0:36:01.120
<v Speaker 1>in a project, researchers set up an AI so that

0:36:01.200 --> 0:36:04.279
<v Speaker 1>it would be able to observe physical phenomena through a

0:36:04.400 --> 0:36:07.680
<v Speaker 1>video feed. And then the AI was meant to suss

0:36:07.680 --> 0:36:13.040
<v Speaker 1>out what was the minimal set of fundamental variables that

0:36:13.080 --> 0:36:17.719
<v Speaker 1>would describe and enable the physical phenomena. So, in other words,

0:36:17.760 --> 0:36:20.680
<v Speaker 1>based upon what you saw, what are the variables that

0:36:20.760 --> 0:36:24.759
<v Speaker 1>determine how this plays out? And this reminds me a

0:36:24.760 --> 0:36:27.200
<v Speaker 1>little bit of an experiment back in two thousand nine

0:36:27.239 --> 0:36:30.040
<v Speaker 1>at Cornell, which in fact included some of the same

0:36:30.080 --> 0:36:33.040
<v Speaker 1>people working on this project, And that was when we

0:36:33.080 --> 0:36:35.360
<v Speaker 1>heard about the computer program that was able to deduce

0:36:35.440 --> 0:36:40.040
<v Speaker 1>the natural laws of physics by observing physical phenomena, namely

0:36:40.360 --> 0:36:44.120
<v Speaker 1>the swinging of a pendulum, but only because it also

0:36:44.239 --> 0:36:47.600
<v Speaker 1>had certain variables that were identified in advance, so it

0:36:47.640 --> 0:36:49.759
<v Speaker 1>didn't have to figure that stuff out on its own.

0:36:50.680 --> 0:36:54.440
<v Speaker 1>This new approach is about figuring out those variables themselves.

0:36:54.480 --> 0:36:59.719
<v Speaker 1>So one experiment used a double pendulum, which you know,

0:37:00.000 --> 0:37:03.280
<v Speaker 1>based upon our understanding of physics tells us has four

0:37:03.560 --> 0:37:08.600
<v Speaker 1>state variables. So this pendulum is a double armed structure,

0:37:09.080 --> 0:37:12.400
<v Speaker 1>and the four variables that we know are important to

0:37:12.480 --> 0:37:16.279
<v Speaker 1>determine the activity of the pendulum are the angle of

0:37:16.320 --> 0:37:20.399
<v Speaker 1>each arm as well as the angular velocity of each arm.

0:37:20.520 --> 0:37:22.879
<v Speaker 1>So that's the four you know, angle of arm one,

0:37:22.920 --> 0:37:26.320
<v Speaker 1>angle of arm two, angular velocity of arm one, angular

0:37:26.400 --> 0:37:29.400
<v Speaker 1>velocity of arm two. Now, the AI observed the swinging

0:37:29.520 --> 0:37:32.520
<v Speaker 1>arms with any quote unquote knowledge of those variables and

0:37:32.560 --> 0:37:35.720
<v Speaker 1>attempted to suss out what, you know, how many variables

0:37:35.760 --> 0:37:38.200
<v Speaker 1>determine the movements, and they came up with four point

0:37:38.280 --> 0:37:41.200
<v Speaker 1>seven and the team said, well, that's close. It's not

0:37:41.280 --> 0:37:43.399
<v Speaker 1>exactly what we have, but it's close. It's also weird

0:37:43.440 --> 0:37:45.799
<v Speaker 1>to have points seven of a variable. But then the

0:37:45.800 --> 0:37:49.120
<v Speaker 1>team had to try and figure out what variables did

0:37:49.160 --> 0:37:53.760
<v Speaker 1>the AI program identified, Like what what were those variables?

0:37:53.800 --> 0:37:57.920
<v Speaker 1>Because that's not easily understood. The AI has no way

0:37:57.920 --> 0:38:01.640
<v Speaker 1>of communicating that to the team, so they had to

0:38:01.840 --> 0:38:04.879
<v Speaker 1>review the data that the AI had generated and had

0:38:04.920 --> 0:38:07.879
<v Speaker 1>analyzed and determined that two of the variables the AI

0:38:08.000 --> 0:38:10.520
<v Speaker 1>identified were in fact the angles of the arms of

0:38:10.520 --> 0:38:14.680
<v Speaker 1>the double pendulum, so that correlates with what we understand,

0:38:15.200 --> 0:38:17.400
<v Speaker 1>but no matter what, they could not figure out what

0:38:17.520 --> 0:38:21.719
<v Speaker 1>the other two variables were. So what what did the

0:38:21.800 --> 0:38:25.200
<v Speaker 1>AI figure out? Was also determining the movement of this

0:38:25.280 --> 0:38:30.600
<v Speaker 1>double pendulum, So the AI was able to identify some

0:38:30.680 --> 0:38:33.719
<v Speaker 1>variables that determine how this thing operates. We're able to

0:38:33.800 --> 0:38:37.920
<v Speaker 1>identify variables that determine how this thing operates, and we

0:38:38.000 --> 0:38:41.799
<v Speaker 1>both end up with similar answers for how it operates,

0:38:42.440 --> 0:38:44.880
<v Speaker 1>but we're using different variables in order to describe it.

0:38:44.920 --> 0:38:47.680
<v Speaker 1>And that is intriguing because it raises questions about if

0:38:47.719 --> 0:38:51.520
<v Speaker 1>there are different ways to describe how things work. That

0:38:51.560 --> 0:38:55.840
<v Speaker 1>are equally valid, but on a fundamental level, they are different.

0:38:55.840 --> 0:38:59.440
<v Speaker 1>They include different variables. It's kind of mind blowing when

0:38:59.440 --> 0:39:01.360
<v Speaker 1>you think of it that way. The team also discovered

0:39:01.360 --> 0:39:04.719
<v Speaker 1>that if they repeated the experiment by turning off the

0:39:04.760 --> 0:39:08.440
<v Speaker 1>system and restarting its essentially making the AI learn all

0:39:08.480 --> 0:39:10.960
<v Speaker 1>over again, it would still come up with the same

0:39:11.040 --> 0:39:15.479
<v Speaker 1>number of variables, but the specific variables were different each time.

0:39:15.880 --> 0:39:17.799
<v Speaker 1>So yes, it would still say, oh, there's like four

0:39:17.840 --> 0:39:21.160
<v Speaker 1>point seven variables that determine how this moves, but the

0:39:21.239 --> 0:39:25.680
<v Speaker 1>specific variables were different from the time that it ran previously.

0:39:26.440 --> 0:39:28.719
<v Speaker 1>So it's saying it's it behaves this way because of

0:39:28.760 --> 0:39:31.320
<v Speaker 1>these four things. But those four things changed every single

0:39:31.360 --> 0:39:35.799
<v Speaker 1>time it was run, which is crazy. Uh, Now, why

0:39:35.880 --> 0:39:38.360
<v Speaker 1>would you want something to be able to identify variables

0:39:38.400 --> 0:39:41.000
<v Speaker 1>in the first place. When you start looking at very

0:39:41.040 --> 0:39:44.719
<v Speaker 1>complex systems where you have, you know, dozens of variables

0:39:44.719 --> 0:39:48.239
<v Speaker 1>at play, it becomes increasingly difficult to predict how those

0:39:48.239 --> 0:39:51.359
<v Speaker 1>systems are going to behave over any given amount of time.

0:39:51.800 --> 0:39:55.640
<v Speaker 1>Easiest example I can give you is weather forecasts. You know,

0:39:55.760 --> 0:40:00.360
<v Speaker 1>weather forecasts take a lot of variables into account, but

0:40:01.040 --> 0:40:03.799
<v Speaker 1>not all of them. Right, there are probably variables that

0:40:03.840 --> 0:40:07.880
<v Speaker 1>we have yet to identify that are important in the

0:40:07.920 --> 0:40:11.120
<v Speaker 1>formation of weather systems. And that's why when you look

0:40:11.120 --> 0:40:14.120
<v Speaker 1>at a weather forecast, you cannot be certain that what

0:40:14.200 --> 0:40:18.239
<v Speaker 1>has been forecast is actually going to happen. So creating

0:40:18.280 --> 0:40:22.879
<v Speaker 1>ways of identifying variables is is a step toward being

0:40:22.920 --> 0:40:26.239
<v Speaker 1>able to have a deeper understanding of these kinds of

0:40:26.280 --> 0:40:30.319
<v Speaker 1>complex systems. That is, if we don't also discover that

0:40:30.520 --> 0:40:34.200
<v Speaker 1>every system can be described by you know, X number

0:40:34.239 --> 0:40:38.840
<v Speaker 1>of variables uh in x different configurations, Because then you

0:40:38.880 --> 0:40:40.719
<v Speaker 1>start getting to a point where you're saying, well, does

0:40:40.760 --> 0:40:45.120
<v Speaker 1>anything mean anything anymore? But I'll leave that to people

0:40:45.120 --> 0:40:47.319
<v Speaker 1>who are way, way, way smarter than I am to

0:40:47.360 --> 0:40:51.120
<v Speaker 1>figure out. The journal the Royal Society Open Science, which

0:40:51.160 --> 0:40:53.560
<v Speaker 1>is a peer reviewed scientific journal. It's published by the

0:40:53.640 --> 0:40:58.360
<v Speaker 1>Royal Society, has some news that probably has gamers happy. Namely,

0:40:58.719 --> 0:41:02.520
<v Speaker 1>the journal published research saying there has been no causal

0:41:02.560 --> 0:41:07.040
<v Speaker 1>link found between playing video games and poor mental health.

0:41:07.560 --> 0:41:11.040
<v Speaker 1>Now there is a caveat here. The caveat is as

0:41:11.080 --> 0:41:14.279
<v Speaker 1>long as the gamer in question is playing because they

0:41:14.320 --> 0:41:17.240
<v Speaker 1>want to play, and they're not playing because they feel

0:41:17.280 --> 0:41:21.160
<v Speaker 1>they have to play, there's no negative impact on mental health.

0:41:21.719 --> 0:41:25.560
<v Speaker 1>So by that you might say that professional streamers and

0:41:25.640 --> 0:41:30.040
<v Speaker 1>pro gamers could experience mental health issues that are related

0:41:30.040 --> 0:41:33.279
<v Speaker 1>to gaming because they're obligated to play. It's part of

0:41:33.280 --> 0:41:36.560
<v Speaker 1>their job. If they aren't producing content, or if they're

0:41:36.560 --> 0:41:40.200
<v Speaker 1>not training for the next professional tournament, then their income

0:41:40.239 --> 0:41:42.680
<v Speaker 1>can be affected. But if you're a gamer who just

0:41:42.760 --> 0:41:44.920
<v Speaker 1>likes to settle in for a nice, friendly evening of

0:41:45.000 --> 0:41:48.239
<v Speaker 1>being called horrible things as you play war Zone, good news.

0:41:48.280 --> 0:41:51.800
<v Speaker 1>It's not bad for your mental health the gaming bed anyway.

0:41:52.040 --> 0:41:55.359
<v Speaker 1>The abuse is a different story. This research, by the way,

0:41:55.640 --> 0:41:58.400
<v Speaker 1>is based off a survey. That's important to note because,

0:41:58.880 --> 0:42:01.360
<v Speaker 1>i mean, let's face it, it's challenging to develop a

0:42:01.400 --> 0:42:06.879
<v Speaker 1>survey that produces scientifically reliable results because you can't really

0:42:06.920 --> 0:42:09.920
<v Speaker 1>control for all the variables, and it's hard to ask

0:42:10.000 --> 0:42:13.280
<v Speaker 1>questions in a way that doesn't lead people to specific answers.

0:42:13.760 --> 0:42:16.799
<v Speaker 1>So that's another caveat we should throw in here, is

0:42:16.800 --> 0:42:19.279
<v Speaker 1>that this is based off a survey. But still it

0:42:19.320 --> 0:42:22.160
<v Speaker 1>seems like it's pretty good news for gamers. And finally,

0:42:22.200 --> 0:42:25.800
<v Speaker 1>Bloomberg reports that rock stars next title in the Grand

0:42:25.800 --> 0:42:30.120
<v Speaker 1>Theft Auto series will feature a pair of protagonists, and

0:42:30.160 --> 0:42:32.400
<v Speaker 1>one of them for the first time in the game's

0:42:32.440 --> 0:42:35.479
<v Speaker 1>history since it switched away from being an overhead view

0:42:35.640 --> 0:42:39.319
<v Speaker 1>video game is going to be female, so gamers will

0:42:39.360 --> 0:42:42.319
<v Speaker 1>be able to play as a female protagonist in the

0:42:42.360 --> 0:42:46.640
<v Speaker 1>main campaign of g t A six for the first

0:42:46.640 --> 0:42:50.560
<v Speaker 1>time since it went to a three D perspective. Now

0:42:50.600 --> 0:42:53.600
<v Speaker 1>I should add that you can create female characters for

0:42:53.680 --> 0:42:58.120
<v Speaker 1>the online multiplayer version of Grand Theft Auto, but that's

0:42:58.160 --> 0:43:01.960
<v Speaker 1>different from the campaign, which you know, features characters that

0:43:02.040 --> 0:43:05.600
<v Speaker 1>have prescripted responses to things. Right, you're playing out a

0:43:05.640 --> 0:43:09.880
<v Speaker 1>story in the single player experience as opposed to having

0:43:10.000 --> 0:43:14.520
<v Speaker 1>an online multiplayer experience. So in addition to that news,

0:43:14.560 --> 0:43:18.040
<v Speaker 1>Bloomberg also revealed that rock Star plans to introduce cities

0:43:18.080 --> 0:43:22.960
<v Speaker 1>to the campaign over time, meaning they will release content

0:43:23.320 --> 0:43:26.799
<v Speaker 1>over time and the initially when the game launches, it

0:43:26.840 --> 0:43:31.080
<v Speaker 1>will focus on a single main city. It's rumored to

0:43:31.080 --> 0:43:33.719
<v Speaker 1>be rock Stars version of Miami, which is known as

0:43:33.880 --> 0:43:36.879
<v Speaker 1>Vice City. And this kind of reminds me of how

0:43:36.960 --> 0:43:40.400
<v Speaker 1>some other games have been releasing content to players like

0:43:40.480 --> 0:43:43.399
<v Speaker 1>I. I I think of things like the Telltale games, which

0:43:43.440 --> 0:43:46.719
<v Speaker 1>would release in chapters. You get a new chapter every

0:43:46.760 --> 0:43:49.000
<v Speaker 1>so often, and then you could play through and then

0:43:49.040 --> 0:43:50.719
<v Speaker 1>you had to wait for the next one or the

0:43:50.760 --> 0:43:54.240
<v Speaker 1>recent Hitman series where you would have levels released over time,

0:43:54.600 --> 0:43:59.480
<v Speaker 1>and that approach has several benefits. For one, it keeps

0:43:59.560 --> 0:44:03.640
<v Speaker 1>gamers engaged with the title, and since more and more

0:44:03.680 --> 0:44:07.040
<v Speaker 1>games are launching with ways to generate ongoing revenue, either

0:44:07.120 --> 0:44:11.760
<v Speaker 1>with in game purchases or online components are both, keeping

0:44:11.760 --> 0:44:14.879
<v Speaker 1>your player base around is important for the bottom line.

0:44:14.880 --> 0:44:19.360
<v Speaker 1>It's a long tail revenue generation model. For another, it

0:44:19.440 --> 0:44:23.080
<v Speaker 1>gives development teams the opportunity to dedicate more time and

0:44:23.160 --> 0:44:27.280
<v Speaker 1>hopefully avoid too much crunch time before they release a product.

0:44:27.560 --> 0:44:29.880
<v Speaker 1>They don't have to release the game with every single

0:44:29.960 --> 0:44:33.359
<v Speaker 1>city built out. They can focus on one part, get

0:44:33.440 --> 0:44:36.239
<v Speaker 1>that part of the game out, and then transition to

0:44:36.280 --> 0:44:39.160
<v Speaker 1>working on the next bit, so the game scale can

0:44:39.200 --> 0:44:45.440
<v Speaker 1>still be huge, it just is accessible gradually. As for

0:44:45.520 --> 0:44:47.759
<v Speaker 1>when we can expect a release of g t A six,

0:44:47.800 --> 0:44:50.040
<v Speaker 1>that's still up in the air. Analysts are saying it's

0:44:50.080 --> 0:44:53.000
<v Speaker 1>probably going to be at least two years from now,

0:44:53.400 --> 0:44:56.320
<v Speaker 1>and that's mostly due to disruption that's happened within Rockstar

0:44:56.800 --> 0:45:00.440
<v Speaker 1>and internal issues that have caused delays in production. Now.

0:45:01.040 --> 0:45:03.560
<v Speaker 1>I don't want to suggest that that disruption was necessarily

0:45:03.600 --> 0:45:07.160
<v Speaker 1>bad because from what I understand, it sounds like a

0:45:07.160 --> 0:45:09.520
<v Speaker 1>lot of the reason for the delays are connected to

0:45:10.200 --> 0:45:14.080
<v Speaker 1>a genuine effort to overhaul the corporate culture at rock

0:45:14.120 --> 0:45:19.960
<v Speaker 1>Star and to eliminate negative working conditions, So everything from

0:45:20.040 --> 0:45:23.440
<v Speaker 1>making sure that the company is treating employees in a

0:45:23.440 --> 0:45:27.560
<v Speaker 1>more equitable way to making sure that they're not working

0:45:27.560 --> 0:45:32.120
<v Speaker 1>people to death by trying to hit some some release

0:45:32.280 --> 0:45:37.120
<v Speaker 1>date that is more or less arbitrary and doesn't take

0:45:37.120 --> 0:45:39.200
<v Speaker 1>into account the amount of work that still needs to

0:45:39.280 --> 0:45:41.040
<v Speaker 1>be done in order for a game to go out

0:45:41.080 --> 0:45:43.440
<v Speaker 1>and not be broken. That's another thing that I think

0:45:43.480 --> 0:45:46.680
<v Speaker 1>a lot of gamers are are frustrated with, is this

0:45:46.760 --> 0:45:51.880
<v Speaker 1>tendency for games to be released only to be broken

0:45:51.960 --> 0:45:56.160
<v Speaker 1>in some way and require you know, some some sort

0:45:56.200 --> 0:45:59.919
<v Speaker 1>of uh uh work in order to make them play

0:46:00.000 --> 0:46:02.799
<v Speaker 1>a bowl. Um. But the flip side of that is

0:46:03.320 --> 0:46:06.160
<v Speaker 1>delaying the release. Gamers don't tend to like that either.

0:46:06.239 --> 0:46:10.239
<v Speaker 1>Gamers are hard to satisfy. My suggestion for any game

0:46:10.239 --> 0:46:14.120
<v Speaker 1>developers out there, don't announce the release date of your game.

0:46:14.120 --> 0:46:16.600
<v Speaker 1>In fact, don't even talk about your game until it's

0:46:16.680 --> 0:46:19.799
<v Speaker 1>ready to go gold, and that will do you the

0:46:19.840 --> 0:46:23.880
<v Speaker 1>best at avoiding this issue. Also, it really excites gamers

0:46:23.920 --> 0:46:25.799
<v Speaker 1>when they find out about a game for the first

0:46:25.800 --> 0:46:27.359
<v Speaker 1>time and then they're told, hey, by the way, this

0:46:27.400 --> 0:46:31.400
<v Speaker 1>is available today. They lose their their minds over that

0:46:31.480 --> 0:46:33.719
<v Speaker 1>kind of stuff. So that's my advice to game developers,

0:46:33.840 --> 0:46:38.560
<v Speaker 1>who probably know all too well about this stuff. Anyway,

0:46:38.880 --> 0:46:42.440
<v Speaker 1>that's it for the news for Thursday July two thousand

0:46:42.520 --> 0:46:45.000
<v Speaker 1>twenty two. If you have suggestions for topics I should

0:46:45.040 --> 0:46:47.160
<v Speaker 1>cover in future episodes of tech Stuff, please reach out

0:46:47.239 --> 0:46:49.400
<v Speaker 1>to me. One way to do that is to download

0:46:49.440 --> 0:46:52.719
<v Speaker 1>the I Heart Radio app. It's free to download. You

0:46:52.719 --> 0:46:55.279
<v Speaker 1>can navigate over to the tech Stuff part of the

0:46:55.320 --> 0:46:57.640
<v Speaker 1>app and you can leave a little voice message. You

0:46:57.680 --> 0:47:00.560
<v Speaker 1>click on the microphone icon leaves up to a thirty

0:47:00.600 --> 0:47:03.040
<v Speaker 1>second message there for me, Or you can reach out

0:47:03.080 --> 0:47:05.600
<v Speaker 1>on Twitter. The handle for the show is text Stuff

0:47:05.760 --> 0:47:11.560
<v Speaker 1>H s W and I'll talk to you again really soon. Yeah.

0:47:15.640 --> 0:47:18.680
<v Speaker 1>Text Stuff is an I heart Radio production. For more

0:47:18.760 --> 0:47:22.160
<v Speaker 1>podcasts from I Heart Radio, visit the i Heart Radio app,

0:47:22.280 --> 0:47:25.440
<v Speaker 1>Apple Podcasts, or wherever you listen to your favorite shows.