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Speaker 4: Earners. What's up?

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Speaker 5: You ever walk into a small business and everything just

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Speaker 5: can keep pushing your vision forward. This episode is brought

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Speaker 5: to you by P and C Bank. A lot of

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Speaker 1: Your business should not be driven just by online marketing.

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Speaker 6: You know, marketing changed, and so because marketing sh Facebook

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Speaker 6: change all of that after the pandemic, and you know,

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Speaker 6: Facebook ads started to go up, so your customer acquisition

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Speaker 6: went up. And basically customer acquisition means how much you

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Speaker 6: pay for to acquire each customer, So how much you

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Speaker 6: pay for that customer to purchase your product.

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Speaker 1: So now it's more expensive. Now you're just like going

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Speaker 1: out there saying it's her that she wants my product.

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Speaker 1: Is it hurt? So it costs more. So basically they

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Speaker 1: came up with the concept.

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Speaker 2: All right, gush, welcome back, eyl, We're back home. Legendary, yes, yes, yes, so.

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Speaker 5: Legendary eyl the legendary for sure, we should go with

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Speaker 5: that going forward.

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Speaker 2: So, you know, one of the things that we really

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Speaker 2: wanted to highlight this year was to highlight more women

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Speaker 2: entrepreneurs in the space that's killing it, especially when you

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Speaker 2: look at Black women. There was a study that Black

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Speaker 2: women are the leaders as far as the most entrepreneurs

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Speaker 2: as far as percentage wise that's starting businesses in America.

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Speaker 2: So obviously that means that there's a lot of stories

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Speaker 2: to be told and a lot of information to be

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Speaker 2: provided from a variety of different areas that might not

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Speaker 2: be traditionally highlighted in traditional business so when men just

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Speaker 2: talk about business. So the hair industry is something that's

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Speaker 2: extremely important billions of dollars from all areas from you know,

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Speaker 2: haircare products to doing hair to everything you name it.

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Speaker 2: So we have an entrepreneur in the space, Tiffany Dean.

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Speaker 2: Thank you.

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Speaker 4: Yes, the energy is at a billion.

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Speaker 2: CEO of Hollywood Hair Bar. We're going to talk about that.

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Speaker 2: We're going to talk about yourjourney. We're going to talk

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Speaker 2: about what you used to do, your background, your journey,

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Speaker 2: how you created a seventh figure business for yourself, haircare products,

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Speaker 2: variety of different things. I think that a lot of

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Speaker 2: people will find benefit in this episode, not just women,

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Speaker 2: anybody who's an entrepreneur who's looking to, you know, figure

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Speaker 2: things out. So first and foremost, thank you for joining us.

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Speaker 2: Appreciate it, thank.

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Speaker 1: You, Thank you guys for having me.

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Speaker 6: What an honor. I feel very honored. I've watched you

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Speaker 6: for years, and I just feel like this is such

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Speaker 6: a pinch me moment that I'm really sitting here about

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Speaker 6: to tell my story.

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Speaker 1: So this is honest.

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Speaker 4: So you said something very interesting before we started.

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Speaker 5: You said, for years you've been highlighting people's stories, but

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Speaker 5: you never got to tell your own.

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Speaker 4: Yes, so I'm excited for you to tell your own

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Speaker 4: me too.

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Speaker 1: This is the day, Yes, this is the day.

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Speaker 6: I was coming over here like this is special, Like

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Speaker 6: this is a special day.

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Speaker 1: I'm just happy to do it with you. Guys. You

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Speaker 1: know this is really really appreciate that.

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Speaker 2: So let's get into it. So all right, you're from

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Speaker 2: La Yes, born and raise. You start as a celebrity stylist.

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Speaker 1: Yes, celebrity fashion stylist.

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Speaker 2: Right, and then from there your daughter has an unfortunate

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Speaker 2: event where she starts to lose her hair.

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Speaker 6: Yes, so I had a baby and she had exma.

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Speaker 6: She was like five weeks old. So you know, us

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Speaker 6: women when we have a baby, we're just praying on

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Speaker 6: that hair. You know, we want the baby to have

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Speaker 6: the most hair. We were obsessed with hair even before

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Speaker 6: the baby, sports as most black moms. And so my

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Speaker 6: baby came out with the most beautiful hair. Oh, it

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Speaker 6: was just absolutely beautiful. Her dad has fabulous hair. And

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Speaker 6: so in a nutshell, she had an exema breakout and

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Speaker 6: her hair fell out, and I, as a young mom,

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Speaker 6: felt like a failure. I didn't know what to do,

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Speaker 6: you know, because my baby was a cute baby, and

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Speaker 6: I didn't I felt like I always had to cover

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Speaker 6: her hair.

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Speaker 1: With hats and it was just a thing.

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Speaker 6: It really really messed with my self esteem because my

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Speaker 6: baby's hair fell out in the front.

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Speaker 1: And so I went on a quest.

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Speaker 6: And that's when I started on my quest to really

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Speaker 6: find hair care products that could work, that will work

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Speaker 6: on your baby all the way up until you know

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Speaker 6: me that were all natural and there was nothing on

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Speaker 6: the market. And that's when I started my journey on

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Speaker 6: trying to figure out what I could do in the future.

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Speaker 6: At that time, I was a celebrity fashion stylist. I

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Speaker 6: worked as a celebrity fashion stylist from the age of

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Speaker 6: eighteen years old.

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Speaker 1: And I was a real deal so stylist. You know

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Speaker 1: how we have these not the Instagram stylist, but stylist.

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Speaker 6: So my mom actually and my dad, I grew up

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Speaker 6: in an entrepreneurial household. My mom is a celebrity fashion designer,

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Speaker 6: and my dad ran the business side of the business.

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Speaker 6: So my mom actually worked with all the legends from Madonna,

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Speaker 6: you know, Oprah Winfrey, just all everyone. Yes, she no,

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Speaker 6: she was actually is a fashion designer. Yes, her name

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Speaker 6: is Angela Deine of Deansign. Amazing fashion designer. I don't

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Speaker 6: know if you guys remember that cover of Essence magazine

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Speaker 6: with all the women on it, Jada, Queen Latifa, Loretta

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Speaker 6: Devine and they all had on the beautiful colors. My

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Speaker 6: mother designed that, yes, yes, yes, Madonna's bullet bra.

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Speaker 1: Madonna's bullet bra.

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Speaker 6: My mother design that, yes before Jean Paul Gautier, and

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Speaker 6: you know he took her design. So you know, we

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Speaker 6: talk about things like that, and so I've known about

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Speaker 6: the things about business and the insize and the outs

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Speaker 6: and you know that type of thing.

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Speaker 1: Since I was a young girl.

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Speaker 6: My mom and dad were the first black owned boutique

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Speaker 6: owners on Melrose Boulevard in the eighties, so I literally

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Speaker 6: grew up walking up and down Melroe's Boulevard. And I

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Speaker 6: really grew up in the entertainment industry, so you know,

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Speaker 6: the world of like lights, camera action, that type of

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Speaker 6: thing is my world. The hair was never my world,

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Speaker 6: but that was my world because I loved hair. Every

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Speaker 6: black girl loves hair. We all feel like we're hairstylists.

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Speaker 6: You know, you talk to any black girl, she's like, Nope,

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Speaker 6: you're gonna use this product, do.

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Speaker 2: This, do that.

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Speaker 1: So, in a nutshell, I always had a love for hair.

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Speaker 6: My grandmother gave me a very She was like the

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Speaker 6: kitchen you know, the kitchen beautician type thing. So I

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Speaker 6: would have my grandmother press my hair and that was

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Speaker 6: my thing when I was younger, and that was our

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Speaker 6: thing together. So beauty was always something that I loved,

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Speaker 6: and beauty and fashion kind of go hand in hand.

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Speaker 6: But it's just very weird, and you know, I have

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Speaker 6: a lot of haters in my styling world because they're.

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Speaker 1: Like, how she going beauty and do that? Like how

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Speaker 1: did she do that? She's from our world.

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Speaker 6: But I feel like beauty and fashion all kind of

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Speaker 6: go hand in hand. But yes, go to back to

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Speaker 6: your question. Born and raised in California, Los Angeles, California, Hollywood,

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Speaker 6: West Hollywood.

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Speaker 1: Beverly Hills. That was my spot. I went to Hamilton

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Speaker 1: High School with all the stars. We all grew up together.

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Speaker 6: From Omari, Ti Dollar Sign, Nipsey Hustle. I actually was

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Speaker 6: Nipsey's first stylist. I did Hustle in the House music video.

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Speaker 1: Okay, yes, I was the.

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Speaker 6: One that did like his first like marathon that first started,

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Speaker 6: you know, with the Crenshaw T shirts and so we did.

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Speaker 1: You know, he came to me and was like, I

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Speaker 1: want you to do me a T shirt and put

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Speaker 1: a six. Oh just sick, Oh.

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Speaker 6: My god when it got that cousin T shirt done,

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Speaker 6: and it's just like the history from there. But yes,

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Speaker 6: I was his first stylist that did all of those

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Speaker 6: the first music videos, first photo shoots and all of that.

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Speaker 1: Me and him was very very very very close, very

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Speaker 1: very close.

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Speaker 4: This is interesting.

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Speaker 5: So when you're starting out as a stylis, because this

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Speaker 5: is an easy at eighteen, are you leveraging the relationships

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Speaker 5: that you saw growing up from your mom or are

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Speaker 5: you creating your own relationships?

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Speaker 6: Shit, I'm so glad you asked that, because you know,

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Speaker 6: everybody said, oh, well, her mom, her mom. So yeah,

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Speaker 6: of course my mom and dad they put me on

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Speaker 6: of course, like any parents would, right. But I really

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Speaker 6: went into the industry. They got me with my first

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Speaker 6: styling agency, the Crystal Right Agency. She was the black

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Speaker 6: agent back in the day and gave me an opportunity.

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Speaker 6: There was a lot of big time agencies back in

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Speaker 6: the day. They wouldn't give black girls, you know, the

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Speaker 6: opportunity to be a stylist on their roster. But she

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Speaker 6: gave me an opportunity because she didn't know my mom

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Speaker 6: and knew me from being young. But I killed it

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Speaker 6: after that, you know, she gave me the opportunity, and

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Speaker 6: then I went into the world of just stiling and

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Speaker 6: really building my own name for myself. I did work

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Speaker 6: with my mom definitely and helping her and you know,

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Speaker 6: styling her stuff, but I definitely went out and made

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Speaker 6: a name for myself. Who's the first big that you

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Speaker 6: got Ooh my goodness, Tyresee Tyrese Gibson.

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Speaker 1: Back back in that time, Tyresee I've worked with.

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Speaker 6: I've worked with everybody though. I've worked with Queen my Tifa, Tyreese.

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Speaker 1: Gibson of course, who else?

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Speaker 6: Oh I got to always get a tongue tied, Angela Bassett,

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Speaker 6: Tyler Perry, Patti.

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Speaker 1: La Belle, Shaka Khan, you know, a lot a lot

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Speaker 1: of people. Brandy.

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Speaker 6: I grew up with Brandy on the Mosia Show. So

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Speaker 6: I'm like a real deal, real Hollywood girl, you know,

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Speaker 6: grew up under Mesa Hilton, brim Misa Hilton. I love you, Misa.

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Speaker 6: I would send this to you, Mesa shout out to

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Speaker 6: that one. Yes, Mysa was my mentor when I met Misa.

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Speaker 6: She worked with my mom when I was younger. I

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Speaker 6: met Misa at twelve years old. When I saw Misa

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Speaker 6: for the first time, I was like, oh my god,

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Speaker 6: I just want to grow up and be like her.

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Speaker 1: You know, like she was just my everything. Mesa is

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Speaker 1: the bomb. So yeah, I really was under like a

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Speaker 1: lot of big ones, you know.

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Speaker 2: So I really, So how do how does stylists make money?

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Speaker 1: Because oh, that's a good question.

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Speaker 2: Is it like Retaina somebody? All right? So you worked

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Speaker 2: with Tyres right, yep? And he pays you two thousand

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Speaker 2: dollars a month, or does the record label pay you

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Speaker 2: or does he pay you, Like I just need an

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Speaker 2: outfit for this, I'm gonna pay you just for this, right?

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Speaker 2: How does that work?

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Speaker 6: So that basically is a little bit of all of

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Speaker 6: what you're saying, But it depends on how you if

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Speaker 6: you're a freelance stylist or if you work in another agency.

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Speaker 6: So if you work going into agency, everything that you're

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Speaker 6: supposed to everything should go into your agency, and so

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Speaker 6: your agency will either give you a retainer if that's

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Speaker 6: something that you work out, or you work per job.

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Speaker 6: A lot of times the production will pay for the job,

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Speaker 6: you know, so whatever they're working for, it's not a

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Speaker 6: lot of times the celebrity. So if they're with a

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Speaker 6: record company, if they do like a photo shoot or

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Speaker 6: they do something, it's normally whoever is putting on that

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Speaker 6: shoot that's paying for it. But then a lot of times,

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Speaker 6: you know, nowadays with social media, the celebrities are paying

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Speaker 6: for a lot themselves because they want to, you know,

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Speaker 6: just be flying their regular life. But I really I

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Speaker 6: retire from styling five years ago, and I'm so thankful

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Speaker 6: that I did because I feel like now with.

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Speaker 1: Social media, are they really getting paid?

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Speaker 6: I mean the top ones are when you're working for stars,

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Speaker 6: and you know, you're working for different things, but a

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Speaker 6: lot of people and everybody wants a favor now, they

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Speaker 6: want something for a post or you know, it's like,

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Speaker 6: come on, we got to make some money out here.

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Speaker 6: So I really dipped at the right time. But during

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Speaker 6: my entire career from eighteen years old, I worked under

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Speaker 6: really big stylists as well, you know, and I really

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Speaker 6: learned the ropes Stacy young Timothy Snell. I worked under

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Speaker 6: really really big stylist at the time, Susan Moses, and

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Speaker 6: from there they really taught me. You know, at a

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Speaker 6: certain age they were just like, I don't want to

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Speaker 6: do this anymore. So when I went in eighteen, I said,

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Speaker 6: by the time I'm thirty, I know, I'm gonna probably

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Speaker 6: be over this, you know, and I need something else

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Speaker 6: that I.

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Speaker 1: Need to go into, like a business. So what is

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Speaker 1: that going to be?

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Speaker 6: So I was continuously thinking of what I wanted to do,

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Speaker 6: and everybody does fashion, you know, and then you have

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Speaker 6: Fashion Nova and then you have all these other fashion

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Speaker 6: brands and all this.

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Speaker 1: So I was like, you know what passion is not

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Speaker 1: what I want to do.

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Speaker 6: And I of course saw the craze of lace front

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Speaker 6: wigs on our women.

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Speaker 1: Lord Lord, Lord, And I'm not hating on the lace front.

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Speaker 5: I'm I'm just not a fan of lease.

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Speaker 1: I'm not a fan.

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Speaker 6: I'm exactly because you know, this is the thing we

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Speaker 6: need to understand that these stylists are out here doing

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Speaker 6: things that are really not cool. Alaye's front wig is

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Speaker 6: something that was created for the Hollywood world, for a movie,

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Speaker 6: for a black woman to have consistency and continuity with

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Speaker 6: her hair.

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Speaker 1: That's what it was for. The stylist took it.

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Speaker 6: And now we're wearing them to bed, We're wearing them,

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Speaker 6: you know, for a month, We're you know, we're wearing

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Speaker 6: them too much.

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Speaker 1: We're wearing them, only wearing them.

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Speaker 6: So it's like it's gotten overwhelmingly just a lot and

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Speaker 6: a lot of the women don't know what they're doing.

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Speaker 1: So a lot of women have no edges.

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Speaker 6: Or their hair is totally bald, or they're just continuously

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Speaker 6: covering and covering, and we have like it's like an

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Speaker 6: epidemic at this point with our women, and no one's

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Speaker 6: really talking about it because everyone's very embarrassed about it.

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Speaker 6: You know a lot of the women they just cover,

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Speaker 6: you know, cover and go. And so my home model

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Speaker 6: with Hollywood Hair Bar is you know, why cover the

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Speaker 6: problem when.

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Speaker 1: You can fix it? Because you can fix it.

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Speaker 6: A lot of women are told that they cannot. And

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Speaker 6: so with the right products and the right ingredients and

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Speaker 6: the right things, grow your hair. And so that's basically

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Speaker 6: what I've.

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Speaker 1: Done, and we have helped over a million women at

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Speaker 1: this point. So I'm really excited.

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Speaker 5: So you made the pivot, though, because that's not easy. No, right,

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Speaker 5: Like you've done something, You've watched your mom do something, yes,

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Speaker 5: in fashion, but you make the pivot.

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Speaker 4: But you said that you grew up.

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Speaker 5: In an entrepreneurial household every day, So what kind of

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Speaker 5: lessons did you see that made you feel sufficient and

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Speaker 5: comfortable to make that pivot?

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Speaker 1: Right?

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Speaker 6: So I would say going through the industry and really

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Speaker 6: seeing that it wasn't built for me to win that

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Speaker 6: I was basically creating a brand for every single artist

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Speaker 6: that I worked for. You know, I worked with Jeremiah,

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Speaker 6: I worked with French Montana. I've worked with some really

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Speaker 6: big names right for twenty years, Like for Real, that

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Speaker 6: was my bread and butter I made money. I made

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Speaker 6: good money, one of the top stylists in Los Angeles,

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Speaker 6: really made a name for myself.

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Speaker 1: But I knew that that could only take me so far.

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Speaker 6: It's like they're able to you know, the stars that

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Speaker 6: we're working with, they're able to go and retire on

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Speaker 6: what we've created for them. So what is left for us,

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Speaker 6: the people that are on the other side of the

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Speaker 6: of the camera.

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Speaker 1: What does our future look like? Because we're creatives as well,

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Speaker 1: and so for me, I always, you know, the branding

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Speaker 1: and coming out with brands.

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Speaker 6: And things of that sort. I've been doing that since

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Speaker 6: a young girl. So it was not like the first

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Speaker 6: brand I came out with. I had like a T

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Speaker 6: shirt line, a really cute handbag line, and everything that

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Speaker 6: I did when I was younger.

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Speaker 1: I mean I made it in Cosmo, you know, Gilimber magazine.

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Speaker 6: Like I really would always take it to the hill,

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Speaker 6: but then a celebrity would call, or you know, I'd

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Speaker 6: have to go back and really do my real job,

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Speaker 6: which was styling, and that takes so much of your

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Speaker 6: time and effort. So I was basically I would say

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Speaker 6: that my last show that I did right before the

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Speaker 6: last show that I did. I was watching this video

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Speaker 6: of Dame Dash and he was talking, and you know,

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Speaker 6: we all love Dame Dash, and he was just dropping

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Speaker 6: so much knowledge, and I was like, Dang. I was

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Speaker 6: sitting with somebody and I said, Dang, if I could

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Speaker 6: get under Dame Dash, I would be a beast. Even

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Speaker 6: though I was already a beast, I said, I would

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Speaker 6: be a beast, like a real beast. Two weeks later,

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Speaker 6: I get a call for a show with Dame Dash

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Speaker 6: and I'm.

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Speaker 2: Like, oh my god.

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Speaker 1: They called me.

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Speaker 6: They said, dam Dash is one of the houses. So

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Speaker 6: I did a show called the Next Big Thing.

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Speaker 1: It was like a music competition.

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Speaker 6: Show on BET and it was Dame Dash. Theytoven and

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Speaker 6: Tina Davis were the you know, the judges. And so

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Speaker 6: I was with Dame Dash for the next eight weeks

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Speaker 6: and we became super cool. I loved Dang and I

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Speaker 6: actually just ran him to in the airport and told

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Speaker 6: my story.

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Speaker 1: He was like what he couldn't believed it. He was

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Speaker 1: so excited, so happy for me. But I told him,

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Speaker 1: I said, you gave me a lot of knowledge during

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Speaker 1: that show. You didn't even know it.

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Speaker 6: You was dropping knowledge on all those young kids. But really,

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Speaker 6: I was sitting there soaking it up as well. And

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Speaker 6: one of the things that stood out to me was

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Speaker 6: he said he was talking to the kids.

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Speaker 1: He was like, what did little Wayne do? How did

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Speaker 1: a little Wayne just blow? Blow?

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Speaker 2: Blow?

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Speaker 1: You know what little Wayne did?

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Speaker 6: He said, littl Wayne flooded the internet, he flooded everything.

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Speaker 6: And that stuck with me and I was like, that's

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Speaker 6: exactly what I'm going to do, and that's what I did,

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Speaker 6: and we'll get to that next when you asked me

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Speaker 6: that question. But that's what I did. But I did

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Speaker 6: it organically and that was the secret to my sauce.

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Speaker 6: I didn't do it through pain. So yeah, yeah, let's

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Speaker 6: go into that. Okay, So basically in a nutshell when

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Speaker 6: I came up with Hollywood her, but I was sitting

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Speaker 6: on that show and soaking up all the knowledge and

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Speaker 6: literally sitting there with my laptop all my downtown, making

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Speaker 6: my you know, my logo, creating my website.

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Speaker 1: Those types of things I really had learned.

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Speaker 6: There was an amazing family friend I have, and she's

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Speaker 6: a really amazing online market Her name.

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Speaker 1: Is Nicole Cooper.

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Speaker 6: She told me a long time ago, she said, Tippy,

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Speaker 6: if you want to work make it on the internet.

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Speaker 6: You need to learn how to do everything yourself first.

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Speaker 6: Learn how to do your logo, learn how to do

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Speaker 6: your website, learn how to market learn how to all

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Speaker 6: the things that you need so that you can then

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Speaker 6: you know, once you do better and you can hire people,

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Speaker 6: you can know how to manage them properly.

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Speaker 1: So that's what I did, and so I learned how

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Speaker 1: to do everything.

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Speaker 6: And so because I'm a creator and a creative and

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Speaker 6: a brander and a brand you know, that's really what

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Speaker 6: I do. I was able to get on different tools

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Speaker 6: and really learn. So I made everything. So I sat

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Speaker 6: there made all my stuff. And that's the reason why

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Speaker 6: they say my intellectual properties are worth so much because

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Speaker 6: I literally a behind every single thing in the brand, right,

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Speaker 6: not just the product, but the logo, the color, the

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Speaker 6: you know, the marketing, the way we talk to the customer,

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Speaker 6: all of that. So in a nutshell, when I launched,

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Speaker 6: I basically went into engagement share groups. At the time,

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Speaker 6: I don't know if you know, but like you know,

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Speaker 6: the share for share type thing.

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Speaker 1: And this was like in twenty eighteen.

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Speaker 6: I got into an engagement share group that basically I've

439
00:19:37,080 --> 00:19:39,680
Speaker 6: been around for ten years and they basically would drop

440
00:19:39,720 --> 00:19:42,080
Speaker 6: on this group chat called kick I think it's called

441
00:19:42,160 --> 00:19:45,440
Speaker 6: Kick or kik. It's like we can have a group

442
00:19:45,600 --> 00:19:47,240
Speaker 6: and you can have up to fifty people in the group,

443
00:19:47,280 --> 00:19:49,159
Speaker 6: and you can have all these different rooms. And so

444
00:19:49,280 --> 00:19:51,199
Speaker 6: they would break you off on the rooms depending on

445
00:19:51,240 --> 00:19:53,920
Speaker 6: how many followers you had. And then when they say drop,

446
00:19:54,000 --> 00:19:56,480
Speaker 6: you drop, and you would drop in your basically your ad,

447
00:19:56,560 --> 00:20:00,840
Speaker 6: your picture and your you know you and your you know,

448
00:20:00,920 --> 00:20:04,080
Speaker 6: your your your comment, your post whatever. They would post

449
00:20:04,119 --> 00:20:06,200
Speaker 6: it and you would post theirs and it would stay

450
00:20:06,200 --> 00:20:07,960
Speaker 6: on there page for an hour, two hours maybe, and

451
00:20:07,960 --> 00:20:10,800
Speaker 6: you would do this all day long. And I became

452
00:20:10,840 --> 00:20:13,879
Speaker 6: a nut, a fanatical with it. And I was making money.

453
00:20:13,960 --> 00:20:15,880
Speaker 6: I mean the first month I made like fifty thousand

454
00:20:15,920 --> 00:20:17,320
Speaker 6: dollars and I was like, oh my.

455
00:20:17,320 --> 00:20:19,840
Speaker 1: God, I mean fifty thousand dollars in one month. This

456
00:20:19,880 --> 00:20:20,680
Speaker 1: is something, right.

457
00:20:20,760 --> 00:20:21,520
Speaker 4: What was the product?

458
00:20:21,760 --> 00:20:23,680
Speaker 6: This was the hair growth serum, the hair Okay, yeah,

459
00:20:23,720 --> 00:20:25,879
Speaker 6: So I knew how to talk to the consumer, you know,

460
00:20:25,960 --> 00:20:29,120
Speaker 6: I knew how to basically ask them or opened into

461
00:20:29,240 --> 00:20:31,720
Speaker 6: question in my comment section, you know, in the area

462
00:20:31,760 --> 00:20:34,600
Speaker 6: where you have your your your what is it called?

463
00:20:34,640 --> 00:20:35,840
Speaker 6: Oh my god, I'm losing my thought.

464
00:20:36,280 --> 00:20:39,680
Speaker 2: You know on the comments your common.

465
00:20:38,920 --> 00:20:40,880
Speaker 6: Section, Yeah, I guess you're coming. Well, not your comment section,

466
00:20:40,960 --> 00:20:42,040
Speaker 6: but your your caption.

467
00:20:42,200 --> 00:20:43,480
Speaker 4: Your caption gotchy.

468
00:20:43,760 --> 00:20:45,800
Speaker 6: So in the caption I would tell them, like I

469
00:20:45,880 --> 00:20:47,640
Speaker 6: knew how to get to the woman's psyche, a black

470
00:20:47,640 --> 00:20:49,199
Speaker 6: womans psyche, because I am a black woman and I

471
00:20:49,240 --> 00:20:50,960
Speaker 6: know that what we want, right, I asked them, do

472
00:20:51,000 --> 00:20:52,399
Speaker 6: you want to grow your hair? Do you want to

473
00:20:52,440 --> 00:20:54,160
Speaker 6: grow you were your daughter's hair, So I knew exactly

474
00:20:54,240 --> 00:20:56,159
Speaker 6: what to ask them. And then I would say, comment

475
00:20:56,240 --> 00:20:58,680
Speaker 6: me below. They would comment me below, and then I

476
00:20:58,720 --> 00:21:00,840
Speaker 6: would go in and I would say check your Then

477
00:21:00,880 --> 00:21:02,600
Speaker 6: I would sell my butt off in the DM and

478
00:21:02,680 --> 00:21:03,439
Speaker 6: be like, this is what we do.

479
00:21:03,520 --> 00:21:04,000
Speaker 4: Da da da da.

480
00:21:04,040 --> 00:21:06,120
Speaker 6: These are how many reviews we have. This is the ingredients,

481
00:21:06,119 --> 00:21:07,919
Speaker 6: This is how fast it's gonna work. Because we have

482
00:21:07,960 --> 00:21:09,840
Speaker 6: a product that works in seven to fourteen days, you're

483
00:21:09,880 --> 00:21:10,600
Speaker 6: gonna grow your.

484
00:21:10,440 --> 00:21:12,240
Speaker 1: Hair, regardless alopecia.

485
00:21:12,760 --> 00:21:14,440
Speaker 6: You know you're gonna see a little fuz you're gonna

486
00:21:14,440 --> 00:21:16,320
Speaker 6: see something in seven to fourteen days, which is kind

487
00:21:16,359 --> 00:21:18,560
Speaker 6: of unheard of with an all natural product. So I

488
00:21:18,600 --> 00:21:20,199
Speaker 6: was the one that came to the game with that,

489
00:21:20,240 --> 00:21:21,760
Speaker 6: and you know everyone now they try to say seven

490
00:21:21,800 --> 00:21:23,920
Speaker 6: fourteen days, but that was something that we came with.

491
00:21:23,960 --> 00:21:25,879
Speaker 6: No one had ever said that before. So the people

492
00:21:25,920 --> 00:21:28,160
Speaker 6: were blown away. And I was able to show them

493
00:21:28,200 --> 00:21:31,119
Speaker 6: women with long hair, black women with long hair. So

494
00:21:31,200 --> 00:21:32,879
Speaker 6: I got to the psyche of the women and they

495
00:21:32,920 --> 00:21:33,640
Speaker 6: bought into it.

496
00:21:34,000 --> 00:21:35,000
Speaker 1: They bought into it.

497
00:21:34,960 --> 00:21:39,080
Speaker 6: Like this in the beginning, like they did. Then we

498
00:21:39,200 --> 00:21:42,920
Speaker 6: continue that. I did that for about fifteen months. About

499
00:21:42,920 --> 00:21:45,919
Speaker 6: fifteen months, about twelve months in, I started getting calls

500
00:21:46,000 --> 00:21:49,760
Speaker 6: from marketing agency. I'm like, marketing agency, I believe in

501
00:21:49,920 --> 00:21:52,399
Speaker 6: zero dollars for marketing. I'm making fifty thousand. Because I

502
00:21:52,440 --> 00:21:54,320
Speaker 6: was like, consistently, you know, and I had about one

503
00:21:54,359 --> 00:21:56,639
Speaker 6: hundred thousand to my website every month. And this is

504
00:21:56,720 --> 00:21:59,520
Speaker 6: just for no money, right, not having to pay for anything.

505
00:21:59,560 --> 00:22:02,720
Speaker 6: So I thought I was doing well. They consistently bombarded

506
00:22:02,760 --> 00:22:04,760
Speaker 6: me to a certain extent, and then once I found

507
00:22:04,760 --> 00:22:07,480
Speaker 6: out who they were, I was like, okay, I'm gonna

508
00:22:07,480 --> 00:22:09,959
Speaker 6: give them a try. We started in and I'll never

509
00:22:10,000 --> 00:22:11,720
Speaker 6: forget this day. They'll be like, okay, so you're gonna

510
00:22:11,720 --> 00:22:13,440
Speaker 6: start you have to pay us five thousand dollars a month,

511
00:22:14,119 --> 00:22:16,440
Speaker 6: And I was like, you know, when you start making

512
00:22:16,440 --> 00:22:19,520
Speaker 6: money like five thousand, I mean five thousand a month

513
00:22:20,640 --> 00:22:22,840
Speaker 6: the group. Yeah, no, no, no, this is to actually

514
00:22:22,880 --> 00:22:24,520
Speaker 6: be with the big time marketing agency.

515
00:22:24,560 --> 00:22:24,760
Speaker 2: Now.

516
00:22:24,800 --> 00:22:26,600
Speaker 6: So now we're less thany You're fifteen months in, you're

517
00:22:26,600 --> 00:22:28,480
Speaker 6: making fifty thousand a month. You're feeling like you cool

518
00:22:28,520 --> 00:22:31,639
Speaker 6: for free being out. Now you're leaving a DMS. Now

519
00:22:31,640 --> 00:22:34,040
Speaker 6: you're leaven dealing with people directly. Now you're onto the

520
00:22:34,040 --> 00:22:38,080
Speaker 6: bigger you know, social media marketing agency that now they

521
00:22:38,119 --> 00:22:41,320
Speaker 6: can run ads on Facebook and Instagram and YouTube and

522
00:22:41,359 --> 00:22:43,960
Speaker 6: Snapchat and all these things, you know. So I'm like, okay,

523
00:22:44,000 --> 00:22:46,640
Speaker 6: So they're like five thousands a month, I'm like okay, fine.

524
00:22:46,840 --> 00:22:48,359
Speaker 6: So then they said, and I said, and then what

525
00:22:48,440 --> 00:22:50,720
Speaker 6: I have to pay for the ads? They're like yeah,

526
00:22:51,280 --> 00:22:53,359
Speaker 6: so like, well how much is that? So they said, like, uh,

527
00:22:54,080 --> 00:22:55,760
Speaker 6: I thought I was gonna do two fifty a day.

528
00:22:55,800 --> 00:22:57,800
Speaker 1: No, this was my thought. I'm gonna give y'all two

529
00:22:57,800 --> 00:23:00,760
Speaker 1: fifty a day facebo yeah, Facebook ad two fifty a day,

530
00:23:00,880 --> 00:23:02,119
Speaker 1: and then I'm gonna make five hundred.

531
00:23:02,280 --> 00:23:04,280
Speaker 6: Then I'll to two fifty a day every day, you

532
00:23:04,280 --> 00:23:06,159
Speaker 6: know what I mean? Two fifty a day every day. No,

533
00:23:06,240 --> 00:23:07,560
Speaker 6: that wasn't what it was. He was like, you know what,

534
00:23:07,600 --> 00:23:09,040
Speaker 6: You're gonna have to just give us free rain to

535
00:23:09,119 --> 00:23:11,280
Speaker 6: just spend the money.

536
00:23:11,440 --> 00:23:12,160
Speaker 1: I'm like, oh my god.

537
00:23:12,200 --> 00:23:13,760
Speaker 6: I'm like, okay, well, how much you're gonna spend like

538
00:23:13,800 --> 00:23:15,919
Speaker 6: maybe fifteen hundred dollars a day, maybe two thousand. We

539
00:23:15,920 --> 00:23:17,160
Speaker 6: have to figure it out. We have to test first,

540
00:23:17,160 --> 00:23:18,760
Speaker 6: we have to do others. So I'm like, okay, fine.

541
00:23:18,840 --> 00:23:21,959
Speaker 6: So I put it in God's hands and I'm like, well,

542
00:23:22,000 --> 00:23:24,480
Speaker 6: you know You've come this far, so I think you've

543
00:23:24,480 --> 00:23:27,200
Speaker 6: done everything right. What I did was I did everything

544
00:23:27,280 --> 00:23:29,560
Speaker 6: right because I studied for ten years. I studied from

545
00:23:29,600 --> 00:23:32,400
Speaker 6: twenty eight to twenty eighteen on online marketing the things

546
00:23:32,400 --> 00:23:34,479
Speaker 6: to do right. So when I came out with the website,

547
00:23:34,480 --> 00:23:36,680
Speaker 6: I have my pixel set up, so my pixel was

548
00:23:36,720 --> 00:23:40,760
Speaker 6: capturing all of that free organic you know, traffic that

549
00:23:40,800 --> 00:23:42,639
Speaker 6: I was having that came to the site. So that

550
00:23:42,720 --> 00:23:48,080
Speaker 6: was like golden, That's what That's the step that everybody skips.

551
00:23:48,280 --> 00:23:50,320
Speaker 6: You gotta put in the work. You can't just put

552
00:23:50,440 --> 00:23:53,159
Speaker 6: Facebook ads and think that like that's gonna blow you

553
00:23:53,280 --> 00:23:54,320
Speaker 6: up the way I blew up.

554
00:23:54,440 --> 00:23:54,520
Speaker 1: No.

555
00:23:54,800 --> 00:23:57,480
Speaker 6: The reason why we had such success because I really

556
00:23:57,520 --> 00:23:58,160
Speaker 6: put in the work.

557
00:23:58,200 --> 00:24:02,240
Speaker 1: I was doing those shares from five to freaking twelve

558
00:24:02,760 --> 00:24:05,399
Speaker 1: am every day for fifteen months, and I put in

559
00:24:05,440 --> 00:24:05,720
Speaker 1: the work.

560
00:24:05,800 --> 00:24:07,800
Speaker 6: So by the time we got to the ads, they

561
00:24:07,840 --> 00:24:10,800
Speaker 6: had all of the data that they needed to get

562
00:24:10,840 --> 00:24:13,439
Speaker 6: to my customer. So at that point it was like

563
00:24:13,480 --> 00:24:16,760
Speaker 6: I went from making fifty thousand dollars a month to

564
00:24:17,040 --> 00:24:19,280
Speaker 6: the first month with the ad agency, we did a

565
00:24:19,359 --> 00:24:21,600
Speaker 6: million dollars.

566
00:24:21,440 --> 00:24:23,760
Speaker 1: So he return, yeah, exactly right.

567
00:24:23,920 --> 00:24:28,320
Speaker 6: Then every month consistently after that we did two million dollars.

568
00:24:29,119 --> 00:24:32,520
Speaker 6: Then our peak was three point four million dollars, which

569
00:24:32,560 --> 00:24:34,119
Speaker 6: is so funny that I didn't even know that. I

570
00:24:34,320 --> 00:24:36,480
Speaker 6: just found that out a few weeks ago when I

571
00:24:36,520 --> 00:24:39,919
Speaker 6: was looking through my own data, because you know, when

572
00:24:39,920 --> 00:24:40,520
Speaker 6: the number.

573
00:24:40,320 --> 00:24:43,600
Speaker 1: Get so high, you just be like, But basically I

574
00:24:43,720 --> 00:24:44,440
Speaker 1: was shocked.

575
00:24:44,119 --> 00:24:45,960
Speaker 6: To know that we did three point four one in

576
00:24:46,000 --> 00:24:49,159
Speaker 6: a month. But basically we did that consistently for two years.

577
00:24:49,240 --> 00:24:50,800
Speaker 6: We did at least two million dollars a month for

578
00:24:50,920 --> 00:24:53,440
Speaker 6: like two years, and that was during the entire pandemic.

579
00:24:53,480 --> 00:24:54,639
Speaker 1: That was during you know, all the time.

580
00:24:54,520 --> 00:24:57,520
Speaker 6: People online, So we were able to build up a

581
00:24:57,640 --> 00:25:03,399
Speaker 6: really amazing like tribe of women you know that really

582
00:25:03,560 --> 00:25:05,800
Speaker 6: loved the product and loved the fact that there was

583
00:25:05,840 --> 00:25:07,840
Speaker 6: a black woman behind it, the fact that I owned

584
00:25:07,840 --> 00:25:11,200
Speaker 6: it one hundred percent, because they couldn't believe that in

585
00:25:11,240 --> 00:25:13,840
Speaker 6: the beginning. It was hell on wheels. You know, our women,

586
00:25:13,920 --> 00:25:16,560
Speaker 6: we're like, yoh, she is scammed. And so there's a

587
00:25:16,600 --> 00:25:18,440
Speaker 6: lot of stuff still out there online today that's still

588
00:25:18,480 --> 00:25:21,600
Speaker 6: living from those days. But basically, in a nutshell, we

589
00:25:21,680 --> 00:25:23,600
Speaker 6: had some things that we went through. I went through

590
00:25:23,600 --> 00:25:26,119
Speaker 6: for film house situation where they were shipping all my

591
00:25:26,240 --> 00:25:28,600
Speaker 6: orders backwards. So as soon as we got to the

592
00:25:28,600 --> 00:25:30,080
Speaker 6: million dollar months, I'm like, okay, I need a f

593
00:25:30,119 --> 00:25:32,480
Speaker 6: filming house. My house has filled, everything's filled, I have

594
00:25:32,520 --> 00:25:34,280
Speaker 6: everybody working. I mean, it's just got it out of hand.

595
00:25:34,280 --> 00:25:35,640
Speaker 6: I'm like, I need a f filminghouse. So we got

596
00:25:35,640 --> 00:25:39,280
Speaker 6: the fulfillment house and they basically started shipping all my

597
00:25:39,440 --> 00:25:41,000
Speaker 6: orders backwards.

598
00:25:41,000 --> 00:25:41,760
Speaker 1: So if we were.

599
00:25:41,840 --> 00:25:43,879
Speaker 6: Two weeks behind at that point, it was so they

600
00:25:43,920 --> 00:25:46,639
Speaker 6: screwed up all my stuff for a good six to

601
00:25:46,720 --> 00:25:47,320
Speaker 6: eight weeks.

602
00:25:47,600 --> 00:25:50,280
Speaker 1: So a lot of the trolls then had to say, yes,

603
00:25:50,440 --> 00:25:52,239
Speaker 1: she ain't shipping any ride and you know, so it

604
00:25:52,280 --> 00:25:53,520
Speaker 1: got really really crazy.

605
00:25:53,600 --> 00:25:57,719
Speaker 6: I really was taken over by how much hate is

606
00:25:57,760 --> 00:26:01,280
Speaker 6: online I mean it's crazy, right. So I knew because

607
00:26:01,320 --> 00:26:03,640
Speaker 6: I've dealt with celebrities. I grew up in that world.

608
00:26:03,720 --> 00:26:04,080
Speaker 1: I knew.

609
00:26:04,080 --> 00:26:06,040
Speaker 6: So I was like, I'm not reading any of this.

610
00:26:06,240 --> 00:26:09,399
Speaker 6: I'm not responding. Nobody will ever hear me respond on

611
00:26:09,480 --> 00:26:10,280
Speaker 6: the trolls.

612
00:26:09,960 --> 00:26:10,560
Speaker 1: And this and that.

613
00:26:10,880 --> 00:26:14,760
Speaker 6: So at this point, now you start seeing the comments change.

614
00:26:15,440 --> 00:26:17,600
Speaker 6: Now you start seeing people, oh my god, I love

615
00:26:17,680 --> 00:26:18,280
Speaker 6: this product.

616
00:26:18,359 --> 00:26:20,760
Speaker 1: It's working. This is my comp these are my reviews.

617
00:26:20,840 --> 00:26:22,359
Speaker 2: I mean, you know there might before and now can

618
00:26:22,359 --> 00:26:23,080
Speaker 2: we go there for a sec?

619
00:26:23,920 --> 00:26:28,080
Speaker 5: Because the marketing, that's one thing, right, but nothing works

620
00:26:28,119 --> 00:26:30,639
Speaker 5: without the product boom right, And so I saw you

621
00:26:30,760 --> 00:26:33,119
Speaker 5: you had this quote you said, sometimes the right CEO

622
00:26:33,200 --> 00:26:36,080
Speaker 5: with the right product makes for the perfect formula. Yes,

623
00:26:36,320 --> 00:26:40,240
Speaker 5: so let's talk about the process of you getting the product? Yeah,

624
00:26:40,320 --> 00:26:43,119
Speaker 5: because that's not easy to have something. That's all natural

625
00:26:43,160 --> 00:26:45,920
Speaker 5: to have something. And even when you post a question,

626
00:26:46,040 --> 00:26:47,000
Speaker 5: do you want your head to growl?

627
00:26:47,440 --> 00:26:47,640
Speaker 4: Right?

628
00:26:48,200 --> 00:26:50,560
Speaker 5: That's triggering for a lot of people right now, it's like,

629
00:26:50,720 --> 00:26:52,600
Speaker 5: of course I want my head. Of course I want

630
00:26:52,640 --> 00:26:55,360
Speaker 5: to So what was the process of you actually creating

631
00:26:55,400 --> 00:26:58,600
Speaker 5: this product? I'm sure there were scientists and labs and

632
00:26:58,640 --> 00:27:02,440
Speaker 5: all right, you come from a background in fashion and beauty.

633
00:27:02,760 --> 00:27:05,440
Speaker 5: So how did this come about the actual product?

634
00:27:05,720 --> 00:27:10,600
Speaker 6: Well, I have an angel that is the woman behind

635
00:27:11,240 --> 00:27:16,200
Speaker 6: the Secret Sauce that works with me, and she basically

636
00:27:17,040 --> 00:27:20,439
Speaker 6: came up with this phenomenal Like basically, you have a manufacturer.

637
00:27:20,440 --> 00:27:23,280
Speaker 6: So in the world of beauty products, you go to

638
00:27:23,320 --> 00:27:27,280
Speaker 6: a manufacturer right to formulate the product for you. Okay,

639
00:27:27,520 --> 00:27:28,960
Speaker 6: you say, this is what I wanted to be in

640
00:27:29,000 --> 00:27:30,840
Speaker 6: the end, and so they go back and they do

641
00:27:30,880 --> 00:27:32,960
Speaker 6: their magic and they come to you with samples and this,

642
00:27:33,000 --> 00:27:34,359
Speaker 6: that and the third I didn't do that.

643
00:27:34,400 --> 00:27:35,320
Speaker 1: I went backwards.

644
00:27:35,520 --> 00:27:37,760
Speaker 6: So I had a woman that I was dealing with

645
00:27:37,760 --> 00:27:40,560
Speaker 6: that I met online that had this amazing product that

646
00:27:40,600 --> 00:27:43,400
Speaker 6: she was basically that she had and so she reached

647
00:27:43,400 --> 00:27:47,080
Speaker 6: out to me. Somehow we met each other online. She

648
00:27:47,160 --> 00:27:49,320
Speaker 6: shared with me about this phenomenal product that she had

649
00:27:49,359 --> 00:27:50,399
Speaker 6: and I'm like, oh my god, are you kid me.

650
00:27:50,400 --> 00:27:52,480
Speaker 6: She's like, yeah, and I can work with you because

651
00:27:52,520 --> 00:27:54,560
Speaker 6: I think you got you got it. She's like, I'm

652
00:27:54,560 --> 00:27:57,320
Speaker 6: on your website, I mean on your social media page. You're,

653
00:27:57,560 --> 00:27:59,200
Speaker 6: you know, a celebrity fashion stylist. If you want to

654
00:27:59,200 --> 00:28:00,479
Speaker 6: do a business, this is a great business to get

655
00:28:00,520 --> 00:28:01,280
Speaker 6: into and.

656
00:28:01,240 --> 00:28:03,160
Speaker 1: I'm like, yeah, that's a great idea. Girl.

657
00:28:03,200 --> 00:28:07,440
Speaker 6: I sat on Hollywood hairbar for five years, the concept,

658
00:28:07,480 --> 00:28:12,080
Speaker 6: the idea, the everything, and she would call meverybo another year, girl,

659
00:28:12,160 --> 00:28:14,240
Speaker 6: I'd have made a million dollars now. And she's just

660
00:28:14,280 --> 00:28:15,920
Speaker 6: selling it whatever, you know, just selling it.

661
00:28:15,880 --> 00:28:16,439
Speaker 1: To her people.

662
00:28:16,920 --> 00:28:19,880
Speaker 6: I'm like really, She's like, yeah, just online through her

663
00:28:19,920 --> 00:28:20,879
Speaker 6: website or whatever.

664
00:28:20,920 --> 00:28:21,800
Speaker 1: And I'm like, oh my god.

665
00:28:21,880 --> 00:28:27,160
Speaker 6: So I continue to work with her and formulate other

666
00:28:27,280 --> 00:28:32,080
Speaker 6: things and work on the serum. But the serum, I literally, God,

667
00:28:32,119 --> 00:28:34,760
Speaker 6: send me an angel. I'm her angel, and she's my angel.

668
00:28:34,800 --> 00:28:38,880
Speaker 6: So I have an amazing manufacturer that's a black woman.

669
00:28:39,680 --> 00:28:41,719
Speaker 1: So that makes a big difference.

670
00:28:42,280 --> 00:28:45,240
Speaker 6: Then, you know, going to a different type of you know,

671
00:28:45,360 --> 00:28:47,920
Speaker 6: manufacturing plant that just make a product. And that's the

672
00:28:47,920 --> 00:28:50,960
Speaker 6: difference why our product is so good and why it

673
00:28:51,040 --> 00:28:53,160
Speaker 6: works compared to all the things that are on the

674
00:28:53,200 --> 00:28:56,280
Speaker 6: shelf in the store or even things that sell online,

675
00:28:56,640 --> 00:28:59,080
Speaker 6: is because we have a woman that is a black

676
00:28:59,080 --> 00:29:01,880
Speaker 6: woman that understands exactly what we need. And I also

677
00:29:01,920 --> 00:29:05,160
Speaker 6: am that woman as well. So we basically she formulated

678
00:29:05,160 --> 00:29:08,600
Speaker 6: the serum and then me and her formulated everything else.

679
00:29:08,680 --> 00:29:09,240
Speaker 2: How'd you call it?

680
00:29:09,240 --> 00:29:13,320
Speaker 6: The name, so Hollywood hair Bar. Of course, Hollywood is me.

681
00:29:13,600 --> 00:29:19,400
Speaker 6: I'm from Hollywood, California, And because Hollywood is so indebted

682
00:29:19,440 --> 00:29:21,680
Speaker 6: in me, I wanted to use the word Hollywood because

683
00:29:21,720 --> 00:29:24,080
Speaker 6: I knew that it would pop all over And one

684
00:29:24,120 --> 00:29:26,479
Speaker 6: of our top spots is Brooklyn, New York, and New

685
00:29:26,560 --> 00:29:29,160
Speaker 6: York and you know the East Coast, Like the East Coast,

686
00:29:29,240 --> 00:29:31,120
Speaker 6: y'all love Hollywood Hairbar like so much.

687
00:29:31,200 --> 00:29:32,800
Speaker 1: I'm like, oh my god, like I definitely need. I

688
00:29:32,880 --> 00:29:35,040
Speaker 1: wish I needed, like I need a store out here,

689
00:29:35,080 --> 00:29:35,480
Speaker 1: you know what I.

690
00:29:35,400 --> 00:29:38,840
Speaker 6: Mean, Like seriously, But basically, the Hollywood name I knew

691
00:29:38,880 --> 00:29:41,880
Speaker 6: would resonate all over the world, and it would resonate

692
00:29:41,920 --> 00:29:44,440
Speaker 6: from who I was, because you know, celebrity stars, that

693
00:29:44,480 --> 00:29:44,840
Speaker 6: whole thing.

694
00:29:45,040 --> 00:29:48,760
Speaker 1: And then hair bar was like, yeah, now come to

695
00:29:48,800 --> 00:29:49,239
Speaker 1: the hair bar.

696
00:29:49,440 --> 00:29:51,080
Speaker 6: Let me give you some you know, like let me

697
00:29:51,120 --> 00:29:52,840
Speaker 6: help you get some inches, let me help you grow

698
00:29:52,840 --> 00:29:55,440
Speaker 6: your hair. So the concept of the Hollywood hair bar,

699
00:29:56,080 --> 00:29:58,200
Speaker 6: the women just ate it up. They ate it up,

700
00:29:58,200 --> 00:29:59,680
Speaker 6: and they eat it up all over the world. I

701
00:29:59,720 --> 00:30:04,720
Speaker 6: mean we tell everywhere Africa, Canada, you know, the UK, Switzerland, Netherlands,

702
00:30:04,800 --> 00:30:07,600
Speaker 6: oh my god, everywhere. And so that name really rung

703
00:30:08,400 --> 00:30:10,320
Speaker 6: really rung. Well, but like I said, I'm a brander.

704
00:30:10,520 --> 00:30:13,720
Speaker 2: So the Hollywood Hair Bar, most people would assume that's

705
00:30:13,720 --> 00:30:16,320
Speaker 2: a brick and mortar hair salon.

706
00:30:16,640 --> 00:30:18,720
Speaker 6: Yes, so we are going to have hair growth so

707
00:30:18,800 --> 00:30:21,120
Speaker 6: because we are a COVID baby, you know, we're COVID

708
00:30:21,160 --> 00:30:24,800
Speaker 6: birth business. We came out with it at that time,

709
00:30:24,840 --> 00:30:27,719
Speaker 6: but COVID came, so I'm coming with it now and

710
00:30:27,800 --> 00:30:30,640
Speaker 6: I'm basically releasing a hair growth bar.

711
00:30:30,880 --> 00:30:33,240
Speaker 1: So like basically Hollywood hair Bar, hair.

712
00:30:33,040 --> 00:30:36,160
Speaker 6: Growth salon where you can come and get different treatments

713
00:30:36,200 --> 00:30:37,000
Speaker 6: to grow your hair.

714
00:30:36,960 --> 00:30:38,760
Speaker 2: Brick and mortar, yes, in La.

715
00:30:38,840 --> 00:30:39,160
Speaker 1: Yes.

716
00:30:39,720 --> 00:30:41,840
Speaker 2: So all right, so let's let's unpack this a little bit.

717
00:30:41,880 --> 00:30:45,520
Speaker 2: So you come up with the product, yes, and then

718
00:30:45,840 --> 00:30:48,360
Speaker 2: you how many followers did you have on social media

719
00:30:48,400 --> 00:30:48,920
Speaker 2: at this time?

720
00:30:49,080 --> 00:30:49,840
Speaker 1: Good question.

721
00:30:50,680 --> 00:30:54,520
Speaker 6: So Hollywood Hair Bar's page, I was able to build

722
00:30:54,560 --> 00:30:57,640
Speaker 6: it up to I started with like sixty thousand, you

723
00:30:57,680 --> 00:31:00,240
Speaker 6: know when when we like like once, I really was

724
00:31:00,280 --> 00:31:01,400
Speaker 6: going in with Hollywood Hairbar.

725
00:31:01,440 --> 00:31:02,760
Speaker 1: You know, I started as a hair page.

726
00:31:03,560 --> 00:31:05,720
Speaker 6: It was course called Hollywood hair Bar, but before the

727
00:31:05,760 --> 00:31:08,000
Speaker 6: product was launched, I was able to build it up

728
00:31:08,080 --> 00:31:11,440
Speaker 6: just with black women wanting to see and love long hair.

729
00:31:11,560 --> 00:31:11,760
Speaker 3: You know.

730
00:31:11,840 --> 00:31:14,120
Speaker 2: So you just started it as like a look book page, yes,

731
00:31:15,120 --> 00:31:16,080
Speaker 2: off of your own.

732
00:31:15,920 --> 00:31:18,960
Speaker 1: Page or else, started a new page.

733
00:31:18,560 --> 00:31:20,520
Speaker 2: But you didn't know nobody knew that she was behind

734
00:31:20,600 --> 00:31:21,280
Speaker 2: it exactly. No.

735
00:31:21,400 --> 00:31:23,880
Speaker 1: And that's the other thing I was. You know, I

736
00:31:23,880 --> 00:31:25,240
Speaker 1: come from the entertainment industry.

737
00:31:25,320 --> 00:31:29,440
Speaker 6: I have not asked one star, not one celebrity to

738
00:31:29,480 --> 00:31:32,040
Speaker 6: do a post for me, to do anything for me.

739
00:31:32,160 --> 00:31:33,600
Speaker 1: I just was like, I don't want to ask them

740
00:31:33,640 --> 00:31:34,080
Speaker 1: for anything.

741
00:31:34,440 --> 00:31:37,080
Speaker 6: I want them to look at me and see me

742
00:31:37,120 --> 00:31:40,160
Speaker 6: as their equal, and when they see my brand.

743
00:31:40,000 --> 00:31:41,800
Speaker 1: Say, oh my god, I'm so proud of her.

744
00:31:42,040 --> 00:31:44,000
Speaker 6: You know, how can I help or how can I

745
00:31:44,040 --> 00:31:46,880
Speaker 6: post something for you now? So basically I didn't start

746
00:31:46,880 --> 00:31:50,320
Speaker 6: with any celebrities, any influencers, just literally with my core

747
00:31:50,400 --> 00:31:53,400
Speaker 6: knowledge of knowing what the people want to see. So

748
00:31:53,520 --> 00:31:56,959
Speaker 6: what I did well as a celebrity fashion stylist was

749
00:31:57,160 --> 00:31:58,840
Speaker 6: to give the people what they want to see. So

750
00:31:58,960 --> 00:32:02,200
Speaker 6: I created images, right, So within creating those images and

751
00:32:02,240 --> 00:32:05,760
Speaker 6: those looks, you give people something to aspire to look like.

752
00:32:06,240 --> 00:32:09,120
Speaker 1: And so I took that same concept and put.

753
00:32:08,920 --> 00:32:11,600
Speaker 6: It in a beauty brand basically, and so I made

754
00:32:11,640 --> 00:32:14,920
Speaker 6: the product poppy and pretty and you know, like candy

755
00:32:15,000 --> 00:32:16,920
Speaker 6: to where the women just they wanted you know, they

756
00:32:16,960 --> 00:32:18,640
Speaker 6: sit it on their bathrooms and they're like, this is

757
00:32:18,640 --> 00:32:19,600
Speaker 6: actually the decoration.

758
00:32:19,680 --> 00:32:23,440
Speaker 1: You know, they love it. It's very, very beautiful.

759
00:32:23,440 --> 00:32:27,680
Speaker 6: Poppy, and I wanted to really market something to the

760
00:32:27,720 --> 00:32:30,320
Speaker 6: black woman in the haircare world that was bombed.

761
00:32:30,520 --> 00:32:33,360
Speaker 2: You did you have the product before you started the

762
00:32:33,360 --> 00:32:35,040
Speaker 2: page or you had the page before you started.

763
00:32:35,040 --> 00:32:36,640
Speaker 6: I've always known about the product, so I knew what

764
00:32:36,680 --> 00:32:38,080
Speaker 6: I was doing. Yes, so I did it.

765
00:32:39,440 --> 00:32:43,680
Speaker 2: When did I launch? When did you launch? I'm asking

766
00:32:43,680 --> 00:32:45,720
Speaker 2: you this because we actually had a similar situation. We

767
00:32:45,760 --> 00:32:50,120
Speaker 2: had a page called fashion Wave before we had the

768
00:32:50,200 --> 00:32:53,160
Speaker 2: idea for Ernie Alisia. The original idea was that it

769
00:32:53,200 --> 00:32:56,640
Speaker 2: was wow, it was a look for page. You gra

770
00:32:56,640 --> 00:32:59,360
Speaker 2: actually grew it to like twelve thousand followers. It didn't

771
00:32:59,400 --> 00:33:01,000
Speaker 2: take off the way we wanted it. Yeah, that was

772
00:33:01,040 --> 00:33:03,960
Speaker 2: the idea was to grow the page and then get

773
00:33:03,960 --> 00:33:05,720
Speaker 2: the page to the point where I had one hundred

774
00:33:05,760 --> 00:33:09,800
Speaker 2: thousand million followers, and then we were gonna have small

775
00:33:09,840 --> 00:33:11,480
Speaker 2: businesses like advertise on it.

776
00:33:11,760 --> 00:33:12,880
Speaker 1: Mm hmm exactly.

777
00:33:13,120 --> 00:33:14,520
Speaker 2: That was the idea behind it.

778
00:33:14,840 --> 00:33:15,240
Speaker 1: Yeah.

779
00:33:15,280 --> 00:33:18,800
Speaker 2: So okay, so you build it and they will come. Strategy,

780
00:33:19,120 --> 00:33:21,800
Speaker 2: you build the look book first, not selling anything, right,

781
00:33:21,920 --> 00:33:24,760
Speaker 2: just building an organic following in a community.

782
00:33:25,560 --> 00:33:28,240
Speaker 1: And at what point do you feel like it's time?

783
00:33:28,360 --> 00:33:28,640
Speaker 2: Yes?

784
00:33:28,720 --> 00:33:33,120
Speaker 6: Right, So I just really had the on social media.

785
00:33:33,400 --> 00:33:35,120
Speaker 6: You really got to have some kind of secret sauce

786
00:33:35,120 --> 00:33:37,000
Speaker 6: to get your page popping, you know, you really do.

787
00:33:37,040 --> 00:33:38,440
Speaker 6: You have to know what the people want to see.

788
00:33:38,760 --> 00:33:39,560
Speaker 6: You have to know what they.

789
00:33:39,440 --> 00:33:39,920
Speaker 1: Want to hear.

790
00:33:40,920 --> 00:33:44,400
Speaker 6: Because I am a and this is funny, but you

791
00:33:44,400 --> 00:33:48,760
Speaker 6: know we have influencers now, right, social media influencers, but

792
00:33:49,400 --> 00:33:54,480
Speaker 6: the stylist, celebrity stylists, lebrity hair, stylist, makeup. We were

793
00:33:54,520 --> 00:33:59,000
Speaker 6: the original influencers before social media, you know what I mean,

794
00:33:59,200 --> 00:34:00,640
Speaker 6: the one that you would say, okay, you got to

795
00:34:00,640 --> 00:34:02,600
Speaker 6: do this, that that this was gonna make you pop word,

796
00:34:02,640 --> 00:34:05,200
Speaker 6: you know. So we really have the juice if we

797
00:34:05,320 --> 00:34:07,560
Speaker 6: all like the back of the day ones, you know,

798
00:34:07,600 --> 00:34:09,319
Speaker 6: like me that's been around for forever, the real ones,

799
00:34:09,520 --> 00:34:12,400
Speaker 6: if we just put our expertise to the table with

800
00:34:12,440 --> 00:34:16,719
Speaker 6: social media, because we're like little many producers walking around here,

801
00:34:16,880 --> 00:34:19,920
Speaker 6: you know, because we are real in the industry, worked

802
00:34:19,920 --> 00:34:21,840
Speaker 6: on you know, all the sets and all those things.

803
00:34:21,880 --> 00:34:23,839
Speaker 6: So if you have the eye, a lot of times

804
00:34:23,880 --> 00:34:25,960
Speaker 6: it has to be that eye, you know, to know

805
00:34:26,440 --> 00:34:29,880
Speaker 6: what's gonna pop, Like I know what to post to

806
00:34:29,960 --> 00:34:31,960
Speaker 6: make those women go crazy.

807
00:34:32,080 --> 00:34:34,279
Speaker 1: But that's just something I know. You know what I mean.

808
00:34:34,480 --> 00:34:35,840
Speaker 1: And that's why I think that they have.

809
00:34:35,880 --> 00:34:40,000
Speaker 6: Social media influencers and content creators and people that really

810
00:34:40,040 --> 00:34:41,160
Speaker 6: specialize in that.

811
00:34:42,000 --> 00:34:46,000
Speaker 5: So one of the most important things, especially in our community,

812
00:34:46,280 --> 00:34:49,080
Speaker 5: is trust. Yes, and nothing more important than black women.

813
00:34:49,280 --> 00:34:52,120
Speaker 5: Come on, it's putting a product in it. And so

814
00:34:52,800 --> 00:34:54,400
Speaker 5: I know one of the things you're keen on is

815
00:34:54,440 --> 00:34:57,279
Speaker 5: the amount of reviews. You have a things over sixty thousand.

816
00:34:57,040 --> 00:34:59,480
Speaker 1: Reviews now over sixty thousand and five star.

817
00:34:59,480 --> 00:35:01,719
Speaker 4: Five star as. You need to be very clear about this,

818
00:35:02,000 --> 00:35:02,759
Speaker 4: very clear about this.

819
00:35:03,239 --> 00:35:04,480
Speaker 1: So they're all real, by the way.

820
00:35:04,680 --> 00:35:07,160
Speaker 5: So in the beginning, I mean, how are you getting

821
00:35:07,160 --> 00:35:08,480
Speaker 5: this product in the people's hands first?

822
00:35:08,600 --> 00:35:09,920
Speaker 4: Is it like a trial question?

823
00:35:10,000 --> 00:35:12,440
Speaker 5: And you know, the initial thing is like we got

824
00:35:12,480 --> 00:35:14,399
Speaker 5: to put this thing to work, So like, let's see

825
00:35:14,440 --> 00:35:15,160
Speaker 5: what the feedback is.

826
00:35:15,360 --> 00:35:16,560
Speaker 4: Let's take us through that.

827
00:35:16,640 --> 00:35:20,440
Speaker 6: Okay, So basically I launched right after and I don't

828
00:35:20,480 --> 00:35:22,359
Speaker 6: even want to say my competitor, but I love you girl.

829
00:35:22,520 --> 00:35:26,480
Speaker 6: I launched right after Miracle Drops, right she launched maybe

830
00:35:26,520 --> 00:35:29,879
Speaker 6: a few years prior than me, and I, like I said,

831
00:35:29,920 --> 00:35:32,160
Speaker 6: I already had that idea in my head of what

832
00:35:32,200 --> 00:35:33,719
Speaker 6: I wanted to do with hyllewe herbar was sitting on

833
00:35:33,760 --> 00:35:35,560
Speaker 6: the idea for like five years. And so when I

834
00:35:35,560 --> 00:35:37,520
Speaker 6: saw her and I saw the success that she had,

835
00:35:37,880 --> 00:35:41,680
Speaker 6: it also gave me drive, like, oh my gosh, you

836
00:35:41,760 --> 00:35:43,160
Speaker 6: look at the success she had, I could do it.

837
00:35:43,160 --> 00:35:44,439
Speaker 6: If she could do it, I could do it too.

838
00:35:44,800 --> 00:35:48,360
Speaker 6: So it took me into that realm of like, Okay,

839
00:35:48,480 --> 00:35:50,560
Speaker 6: what should I do or how should I do this?

840
00:35:51,480 --> 00:35:53,800
Speaker 6: And I wanted to make sure to have a product

841
00:35:54,040 --> 00:35:55,560
Speaker 6: that was popping.

842
00:35:55,680 --> 00:35:58,839
Speaker 1: So at that time, hair Growth Serum was.

843
00:35:58,880 --> 00:36:03,160
Speaker 6: Popping because her product was a huge product that was popping.

844
00:36:03,360 --> 00:36:05,239
Speaker 6: So it's like going with the times, you know, like

845
00:36:05,239 --> 00:36:06,840
Speaker 6: with reality TV, you know what I mean, you have

846
00:36:06,880 --> 00:36:08,960
Speaker 6: to have a certain type of show. Now these shows

847
00:36:08,960 --> 00:36:11,160
Speaker 6: are popping. Now we turn in. Now we go into

848
00:36:11,200 --> 00:36:12,839
Speaker 6: this type of vibe. So it was the same type

849
00:36:12,840 --> 00:36:15,359
Speaker 6: of thing with women in our products as black women.

850
00:36:15,400 --> 00:36:16,800
Speaker 1: You know, we go through our phases.

851
00:36:16,920 --> 00:36:18,560
Speaker 6: We go through the lace front, then we go through

852
00:36:18,560 --> 00:36:19,920
Speaker 6: the wig, then we go through the weaves, then we

853
00:36:19,960 --> 00:36:21,719
Speaker 6: go through the braids. So it was a phase at

854
00:36:21,760 --> 00:36:24,680
Speaker 6: that time that was hair growth serums that are going

855
00:36:24,719 --> 00:36:27,680
Speaker 6: to grow your hair. So because I picked up on

856
00:36:27,760 --> 00:36:29,400
Speaker 6: it and I came at it with the right time,

857
00:36:29,719 --> 00:36:32,680
Speaker 6: I was able to get into the psyche.

858
00:36:32,719 --> 00:36:33,839
Speaker 1: Like I said, of the woman's head.

859
00:36:33,880 --> 00:36:37,760
Speaker 6: It was all about the videos of the black women

860
00:36:37,840 --> 00:36:40,960
Speaker 6: with long hair and getting into those groups that had

861
00:36:41,719 --> 00:36:47,919
Speaker 6: the pages that were filled with black consumers that liked

862
00:36:48,000 --> 00:36:51,399
Speaker 6: to buy off of Instagram pages. You know how back

863
00:36:51,440 --> 00:36:53,680
Speaker 6: in the day, we had those Instagram pages and they're like,

864
00:36:53,680 --> 00:36:55,600
Speaker 6: oh you could buy this or the y only pearls

865
00:36:55,680 --> 00:36:56,920
Speaker 6: or the you know those type.

866
00:36:56,680 --> 00:36:59,440
Speaker 1: Of pages that sell things. Those were those pages.

867
00:36:59,800 --> 00:37:03,080
Speaker 6: They had two thousand, four thousand, five hundred thousand followers

868
00:37:03,080 --> 00:37:04,200
Speaker 6: on those pages.

869
00:37:03,880 --> 00:37:06,800
Speaker 1: That all trusted the things that they would post.

870
00:37:07,040 --> 00:37:12,040
Speaker 6: So my like network that I was blessed enough, Thank

871
00:37:12,080 --> 00:37:14,759
Speaker 6: you April. That my girl April, she got me in

872
00:37:14,840 --> 00:37:18,000
Speaker 6: this groups. In these groups, she had a brand as well,

873
00:37:19,000 --> 00:37:21,759
Speaker 6: And basically I was blessed enough to be privet into

874
00:37:21,840 --> 00:37:25,120
Speaker 6: the groups and it was like I was privet into

875
00:37:25,200 --> 00:37:28,920
Speaker 6: my entire demographic of women that were already sitting on

876
00:37:28,960 --> 00:37:32,080
Speaker 6: these pages waiting to buy the next thing. So really,

877
00:37:32,120 --> 00:37:34,920
Speaker 6: everybody wants to buy something that they feel like is

878
00:37:35,000 --> 00:37:37,360
Speaker 6: different and it's not saturated as well in the market.

879
00:37:37,560 --> 00:37:40,880
Speaker 6: So because you know, another product was big, they're like, Okay,

880
00:37:41,120 --> 00:37:41,880
Speaker 6: let's try.

881
00:37:41,680 --> 00:37:42,359
Speaker 1: This one now.

882
00:37:42,600 --> 00:37:45,680
Speaker 6: So they really trusted me and tried it, and I

883
00:37:45,760 --> 00:37:49,560
Speaker 6: put this review tracker on my website. Luke's is the

884
00:37:49,640 --> 00:37:54,480
Speaker 6: company Loox and Lukes was a review tracker that basically

885
00:37:54,520 --> 00:37:56,480
Speaker 6: it would email them, you know, say do you want

886
00:37:56,520 --> 00:37:58,240
Speaker 6: to give a review? Then you would give the review,

887
00:37:58,280 --> 00:38:00,279
Speaker 6: but the review would pop up on the website site.

888
00:38:00,320 --> 00:38:02,920
Speaker 6: So I basically optimized my site, and I did the

889
00:38:02,960 --> 00:38:06,120
Speaker 6: whole thing in the beginning, you know, with the success

890
00:38:06,120 --> 00:38:08,320
Speaker 6: and everything. We didn't even change the website until like

891
00:38:08,360 --> 00:38:11,799
Speaker 6: maybe a year or two ago, but I basically optimized it.

892
00:38:11,840 --> 00:38:13,719
Speaker 6: So it was all about thinking about all of the

893
00:38:13,760 --> 00:38:16,000
Speaker 6: steps that a woman would go through on a website

894
00:38:16,000 --> 00:38:20,799
Speaker 6: to purchase something, making sure that she converted. Another thing

895
00:38:21,000 --> 00:38:24,160
Speaker 6: was like making sure that the website was geared. It's

896
00:38:24,200 --> 00:38:27,319
Speaker 6: like you want to babysit them to the sale. You know,

897
00:38:27,360 --> 00:38:29,200
Speaker 6: you don't want to have too many whistles and bils

898
00:38:29,239 --> 00:38:31,440
Speaker 6: a lot of times on your website, videos and a

899
00:38:31,440 --> 00:38:34,320
Speaker 6: lot of things, especially in the beginning, because it takes

900
00:38:34,360 --> 00:38:35,400
Speaker 6: them off of their.

901
00:38:36,920 --> 00:38:38,480
Speaker 1: Concept of just buying and going.

902
00:38:38,480 --> 00:38:40,520
Speaker 6: You want them to be in out a quick and

903
00:38:40,600 --> 00:38:43,680
Speaker 6: easy transaction, go on, look at your stuff and purchase.

904
00:38:43,960 --> 00:38:46,040
Speaker 1: So a lot of times when you put too much,

905
00:38:46,280 --> 00:38:49,719
Speaker 1: they get sidetracked. So the review tracker thing was the

906
00:38:49,800 --> 00:38:50,399
Speaker 1: perfect thing.

907
00:38:50,520 --> 00:38:52,200
Speaker 6: It was just that one thing that was there and

908
00:38:52,239 --> 00:38:54,839
Speaker 6: it would pop up on any product that they went

909
00:38:54,920 --> 00:38:57,240
Speaker 6: on and then they would click. And so the wonderful

910
00:38:57,239 --> 00:38:59,480
Speaker 6: thing about it is the product really worked. So the

911
00:38:59,520 --> 00:39:01,360
Speaker 6: reviews flooded.

912
00:39:01,000 --> 00:39:04,080
Speaker 1: In like I didn't have to do anything I've not.

913
00:39:04,239 --> 00:39:06,240
Speaker 6: You know a lot of people say, oh, those reviews,

914
00:39:06,480 --> 00:39:08,160
Speaker 6: that's fake or you can't even believe that.

915
00:39:08,320 --> 00:39:10,719
Speaker 1: It's so sad. They are all real.

916
00:39:10,719 --> 00:39:12,560
Speaker 6: It's just sad that people think that because they come

917
00:39:12,600 --> 00:39:14,920
Speaker 6: through you know, they all came through Lukes and Okindo

918
00:39:15,000 --> 00:39:18,760
Speaker 6: to review outlets that we have. And what's wonderful about

919
00:39:18,800 --> 00:39:21,000
Speaker 6: what I did with my website too, is I made

920
00:39:21,000 --> 00:39:23,920
Speaker 6: sure to have two review trackers. So one was the

921
00:39:24,000 --> 00:39:26,200
Speaker 6: Luke's review that would show like a woman, her picture,

922
00:39:26,280 --> 00:39:28,160
Speaker 6: her review, you know, at the bottom she would give

923
00:39:28,160 --> 00:39:29,600
Speaker 6: it a five star or whatever stars.

924
00:39:29,840 --> 00:39:31,160
Speaker 1: And then there was another one.

925
00:39:31,000 --> 00:39:32,880
Speaker 6: That I had that was like a survey and so

926
00:39:32,920 --> 00:39:35,719
Speaker 6: I have like over thirty thousand women that have just

927
00:39:35,880 --> 00:39:37,400
Speaker 6: like taken a survey of earners.

928
00:39:37,400 --> 00:39:37,960
Speaker 2: What's going on?

929
00:39:38,160 --> 00:39:42,760
Speaker 5: Listen, eylu is relaunching, revamping, retooling. That's why we're creating

930
00:39:42,840 --> 00:39:45,560
Speaker 5: a new educational experience that's more expensive.

931
00:39:45,719 --> 00:39:49,000
Speaker 2: Shoty telling what we got, Yes, twenty twenty three, We've

932
00:39:49,000 --> 00:39:51,360
Speaker 2: got a lot. It's still a lot playing for you guys.

933
00:39:51,440 --> 00:39:55,360
Speaker 2: So you know that eyou already includes monthly financial planning

934
00:39:55,360 --> 00:39:58,479
Speaker 2: calls with Me, book club calls with Troy, real estate

935
00:39:58,520 --> 00:40:01,360
Speaker 2: calls with MG the Mortgage Guy, access to the Home

936
00:40:01,400 --> 00:40:04,640
Speaker 2: Buying Blueprint Volume one and Volume two. Part of the

937
00:40:04,760 --> 00:40:08,600
Speaker 2: revamp will include twenty seven local chapters from across the

938
00:40:08,760 --> 00:40:12,839
Speaker 2: United States, live interactive teaching, hands on not just pre

939
00:40:12,840 --> 00:40:17,360
Speaker 2: recorded videos, plus fifteen brand new curriculums.

940
00:40:17,680 --> 00:40:22,040
Speaker 5: The biggest just got bigger head over the eyl university

941
00:40:22,160 --> 00:40:22,920
Speaker 5: dot com.

942
00:40:22,960 --> 00:40:27,520
Speaker 4: That's EYL. You n I V E R s I

943
00:40:27,960 --> 00:40:30,000
Speaker 4: T Y dot com.

944
00:40:30,440 --> 00:40:33,359
Speaker 6: See it there, Like how old they are, how how

945
00:40:33,400 --> 00:40:35,480
Speaker 6: fast it worked, you know, what do they feel about it?

946
00:40:35,560 --> 00:40:37,600
Speaker 6: And so those are things that work when you go

947
00:40:37,719 --> 00:40:39,919
Speaker 6: to like now the next level that I'm at big

948
00:40:39,960 --> 00:40:42,799
Speaker 6: box stores and you know, going into retail and that

949
00:40:42,840 --> 00:40:45,520
Speaker 6: type of thing. It's like really making a big difference

950
00:40:45,760 --> 00:40:48,800
Speaker 6: because no one comes with that. I sit in these meetings,

951
00:40:48,880 --> 00:40:52,000
Speaker 6: you know, Big Box and our distributors, and I'm doing

952
00:40:52,040 --> 00:40:54,160
Speaker 6: some really big things with all of all of.

953
00:40:54,120 --> 00:40:57,160
Speaker 1: The stores at this point, and they sit there in awe.

954
00:40:57,520 --> 00:41:00,640
Speaker 6: They're in shock. They can't even believe. They're like, how

955
00:41:00,640 --> 00:41:02,880
Speaker 6: did you like because at this point, we've our revenue

956
00:41:02,920 --> 00:41:06,240
Speaker 6: is about forty five million over the last let's say

957
00:41:06,239 --> 00:41:08,440
Speaker 6: three to four years. You know, like the first year

958
00:41:08,440 --> 00:41:11,279
Speaker 6: we did a million. I mean, thank you, thank you,

959
00:41:11,320 --> 00:41:13,520
Speaker 6: thank you. And so to be able to do something

960
00:41:13,600 --> 00:41:16,799
Speaker 6: like that with no bank loan, I did most of it.

961
00:41:16,800 --> 00:41:18,719
Speaker 6: Will not even move a credit card, you know, like

962
00:41:18,800 --> 00:41:20,279
Speaker 6: we got our AMEX, you know, thank you.

963
00:41:20,160 --> 00:41:20,960
Speaker 1: My express love you.

964
00:41:21,160 --> 00:41:25,600
Speaker 6: But that is not heard of as a black woman.

965
00:41:25,920 --> 00:41:27,759
Speaker 6: And everyone said like, why don't you take money?

966
00:41:27,800 --> 00:41:29,440
Speaker 1: Why didn't you? You know, you're supposed to use other

967
00:41:29,440 --> 00:41:30,520
Speaker 1: people's money to make money.

968
00:41:30,520 --> 00:41:33,719
Speaker 6: And I'm like, you know why, Because I wanted to

969
00:41:33,840 --> 00:41:36,160
Speaker 6: show the next little young black girl that she could

970
00:41:36,160 --> 00:41:38,040
Speaker 6: do it with nobody's money.

971
00:41:38,520 --> 00:41:39,440
Speaker 1: That's why, like.

972
00:41:39,400 --> 00:41:42,600
Speaker 6: I really wanted to have that story to where the

973
00:41:42,640 --> 00:41:48,160
Speaker 6: next young black entrepreneur girl, woman boy whatever could say, Wow,

974
00:41:49,040 --> 00:41:51,239
Speaker 6: she made forty five million dollars without taking a dime

975
00:41:51,320 --> 00:41:53,319
Speaker 6: from anybody else. I don't have to have perfect credit.

976
00:41:53,360 --> 00:41:55,759
Speaker 6: I don't have to go and beg somebody for help.

977
00:41:55,800 --> 00:41:56,040
Speaker 1: I don't.

978
00:41:56,160 --> 00:41:59,279
Speaker 6: I can just put Slaice my boot straps up and

979
00:41:59,320 --> 00:42:00,879
Speaker 6: I can go out there and I can go get

980
00:42:00,880 --> 00:42:01,239
Speaker 6: it too.

981
00:42:01,840 --> 00:42:06,640
Speaker 2: So let's go back to social media things. Yes, you

982
00:42:06,680 --> 00:42:10,600
Speaker 2: started selling at what point I started selling?

983
00:42:11,280 --> 00:42:13,680
Speaker 6: Actually, it's our almost our fifth year anniversary and I

984
00:42:13,719 --> 00:42:17,760
Speaker 6: am celebrating it with you guys. September sixteenth to eighteen

985
00:42:18,640 --> 00:42:21,920
Speaker 6: is when we started posting and started in the groups.

986
00:42:21,960 --> 00:42:22,960
Speaker 2: How many followers as you have?

987
00:42:23,400 --> 00:42:26,080
Speaker 1: I had about sixty thousand at that point.

988
00:42:25,840 --> 00:42:27,520
Speaker 2: And took how long until you get sixty thousand?

989
00:42:28,760 --> 00:42:29,359
Speaker 1: About a year?

990
00:42:29,680 --> 00:42:32,600
Speaker 2: So you did a year of because a lot of

991
00:42:32,640 --> 00:42:34,279
Speaker 2: times people try to sell too early. This is the

992
00:42:34,280 --> 00:42:37,279
Speaker 2: point that I'm trying to make. It's very important. And

993
00:42:37,520 --> 00:42:39,879
Speaker 2: like you just started Instagram page and you already doing

994
00:42:39,920 --> 00:42:42,280
Speaker 2: fifty percent off Black Friday sales or five hundred followers.

995
00:42:42,320 --> 00:42:45,160
Speaker 2: So you did a year with no even though you

996
00:42:45,200 --> 00:42:48,440
Speaker 2: already had the plan to sell. You set on you

997
00:42:48,480 --> 00:42:51,440
Speaker 2: set on the product for a year. Yes, and just

998
00:42:51,520 --> 00:42:57,080
Speaker 2: built organically, organically post every day and just viral stuff.

999
00:42:56,960 --> 00:43:00,840
Speaker 6: Viral you always the concept, in my opinion, into social

1000
00:43:00,920 --> 00:43:02,040
Speaker 6: media is viral.

1001
00:43:02,520 --> 00:43:04,000
Speaker 1: If it ain't viral, don't post.

1002
00:43:03,920 --> 00:43:06,680
Speaker 2: So and just building that trust, building the community. And

1003
00:43:06,760 --> 00:43:09,879
Speaker 2: then when it was tom a year, lady got six

1004
00:43:09,920 --> 00:43:12,520
Speaker 2: thousand followers and you decided to drop the product. How

1005
00:43:12,520 --> 00:43:14,160
Speaker 2: did you roll out the product? When you first rolled

1006
00:43:14,160 --> 00:43:14,400
Speaker 2: it up?

1007
00:43:14,600 --> 00:43:16,200
Speaker 1: Oh my gosh, so ghetto.

1008
00:43:16,600 --> 00:43:18,600
Speaker 6: Oh my god, like not ghetto, but you know, you know,

1009
00:43:18,640 --> 00:43:19,480
Speaker 6: we do what we gotta do.

1010
00:43:19,920 --> 00:43:22,799
Speaker 1: I didn't even have labels on my bottles. I didn't

1011
00:43:22,800 --> 00:43:24,080
Speaker 1: have labels. And you know what I told the women

1012
00:43:24,120 --> 00:43:25,920
Speaker 1: when they were kind of like, there's no label on

1013
00:43:25,920 --> 00:43:28,440
Speaker 1: the bottles. I have these beautiful, beautiful bottles. They were ombre.

1014
00:43:28,719 --> 00:43:31,440
Speaker 1: They went from like a blue to a beautiful cranberry,

1015
00:43:31,800 --> 00:43:33,120
Speaker 1: and it just blew up.

1016
00:43:33,160 --> 00:43:33,319
Speaker 3: You know.

1017
00:43:33,440 --> 00:43:35,719
Speaker 6: You just say, okay, I'm gonna start posting today. You

1018
00:43:35,760 --> 00:43:37,840
Speaker 6: can buy it the websites here, and they started buying

1019
00:43:37,840 --> 00:43:38,600
Speaker 6: it the first day.

1020
00:43:38,680 --> 00:43:41,279
Speaker 2: But no person just the product like it wasn't like

1021
00:43:41,280 --> 00:43:44,200
Speaker 2: a person behind it. No, just posted the product and this.

1022
00:43:44,200 --> 00:43:46,399
Speaker 1: Yeah, this is what I did that specifically too.

1023
00:43:46,560 --> 00:43:48,919
Speaker 2: Did they know that the page was it or what's

1024
00:43:48,920 --> 00:43:51,800
Speaker 2: the page called Hollywood hair Bar. Yes, so it was branded.

1025
00:43:51,880 --> 00:43:54,439
Speaker 2: It wasn't like you had a different page and white

1026
00:43:54,520 --> 00:43:55,120
Speaker 2: new product.

1027
00:43:55,560 --> 00:43:57,400
Speaker 6: So it wasn't on the Hollywood hair Bar page. But

1028
00:43:57,640 --> 00:44:01,040
Speaker 6: the secret to the sauce was the network I was in.

1029
00:44:01,560 --> 00:44:03,880
Speaker 6: So it wasn't just that I posted and said by this.

1030
00:44:04,640 --> 00:44:08,160
Speaker 6: I posted with about thirty forty other people posting, and

1031
00:44:08,200 --> 00:44:11,759
Speaker 6: so we did what's called like an organic share for

1032
00:44:11,920 --> 00:44:14,160
Speaker 6: share you know, that's like something that they used to

1033
00:44:14,200 --> 00:44:14,799
Speaker 6: do back Now I.

1034
00:44:14,800 --> 00:44:15,959
Speaker 2: Remember that it works.

1035
00:44:16,160 --> 00:44:19,840
Speaker 5: So their trust system, you'd like tied into it because

1036
00:44:20,239 --> 00:44:24,560
Speaker 5: now you've posted in their community rate trust everything they do, you.

1037
00:44:23,920 --> 00:44:25,680
Speaker 1: Part of the trust because they're posting all these different

1038
00:44:25,719 --> 00:44:26,239
Speaker 1: brands and soon.

1039
00:44:26,320 --> 00:44:28,359
Speaker 2: So I looked into this what your did? I never

1040
00:44:28,480 --> 00:44:31,040
Speaker 2: did it, yeah, but I did look into it at

1041
00:44:31,040 --> 00:44:35,600
Speaker 2: a certain point. What we did early was even before

1042
00:44:35,680 --> 00:44:38,719
Speaker 2: this page, my own personal page used to be able

1043
00:44:38,760 --> 00:44:40,920
Speaker 2: to like like a lot of pictures, yea. And if

1044
00:44:40,920 --> 00:44:43,680
Speaker 2: you like pictures, then if you like a thousand pictures,

1045
00:44:43,920 --> 00:44:46,480
Speaker 2: a hundred people might follow you like this person like them.

1046
00:44:46,640 --> 00:44:47,560
Speaker 2: That was an old hat.

1047
00:44:47,640 --> 00:44:48,600
Speaker 1: Instagram stopped.

1048
00:44:48,920 --> 00:44:51,400
Speaker 2: Yeah, I think now it's like, do you get reported

1049
00:44:51,400 --> 00:44:53,880
Speaker 2: as spams? Pictures all the time, but that was something.

1050
00:44:54,080 --> 00:44:56,960
Speaker 2: But then those groups came along and it'd be like, yeah,

1051
00:44:57,000 --> 00:44:59,359
Speaker 2: you have one hundred thousand follows, they a fifty thousand,

1052
00:44:59,400 --> 00:45:01,520
Speaker 2: they have five hund thousand followers, and you'll all decide

1053
00:45:01,520 --> 00:45:03,560
Speaker 2: on one day, we're all gonna post this one thing

1054
00:45:03,640 --> 00:45:06,800
Speaker 2: today that you might get three million accounts. That's reached,

1055
00:45:07,200 --> 00:45:09,719
Speaker 2: and then tomorrow you all post the next thing and

1056
00:45:09,719 --> 00:45:12,120
Speaker 2: then it's like three million accounts. That's reach. They actually

1057
00:45:12,200 --> 00:45:16,200
Speaker 2: even had. So before verification came, I don't know how

1058
00:45:16,200 --> 00:45:18,960
Speaker 2: long you've been doing then Instagram thing. The beginning, there

1059
00:45:18,960 --> 00:45:21,560
Speaker 2: were there were like pages like they had like the

1060
00:45:21,560 --> 00:45:24,880
Speaker 2: Will Farrell page. He had like a lot of fake pages,

1061
00:45:25,200 --> 00:45:27,080
Speaker 2: but the page, like one of the fake pages had

1062
00:45:27,080 --> 00:45:31,080
Speaker 2: like seven hundred thousand followers, and they used to like

1063
00:45:31,960 --> 00:45:34,240
Speaker 2: promote other people's products, like you paid them a thousand

1064
00:45:34,280 --> 00:45:37,120
Speaker 2: dollars and they'll promote your product whatever, and then you

1065
00:45:37,239 --> 00:45:39,640
Speaker 2: get like a thousand followers just like in an hour.

1066
00:45:40,320 --> 00:45:43,680
Speaker 2: And then, like I said, that's before verification came, so

1067
00:45:43,760 --> 00:45:46,200
Speaker 2: nobody really knew what page was, what page. It was

1068
00:45:46,239 --> 00:45:48,480
Speaker 2: just kind of all over the place those days. So

1069
00:45:48,600 --> 00:45:50,520
Speaker 2: the growth, it was definitely a lot a lot more

1070
00:45:50,560 --> 00:45:52,480
Speaker 2: of room for growth. But then what you had mentioned

1071
00:45:52,520 --> 00:45:55,839
Speaker 2: with the with the ads that really got popular during

1072
00:45:55,880 --> 00:45:56,920
Speaker 2: the pandemic as well.

1073
00:45:56,840 --> 00:45:58,600
Speaker 6: Yes, exactly, And a lot of people went out and

1074
00:45:58,600 --> 00:46:01,560
Speaker 6: did ads, and a lot of marketing agencies have taken

1075
00:46:02,120 --> 00:46:06,759
Speaker 6: black businesses and just pamp them, you know, because we

1076
00:46:06,800 --> 00:46:10,520
Speaker 6: didn't know any better type thing. But basically, in a nutshell,

1077
00:46:11,200 --> 00:46:13,759
Speaker 6: it's just it's a doggy dog world out there, in

1078
00:46:13,800 --> 00:46:17,960
Speaker 6: that marketing world, that online marketing world is really it's

1079
00:46:18,000 --> 00:46:18,480
Speaker 6: like the devil.

1080
00:46:18,520 --> 00:46:20,759
Speaker 2: But by the way that that strategy can still work

1081
00:46:20,800 --> 00:46:23,000
Speaker 2: to this day, like and yeah, yeah, if you had

1082
00:46:23,080 --> 00:46:27,120
Speaker 2: if you are an entrepreneur influencer, and you communicate with

1083
00:46:27,400 --> 00:46:30,520
Speaker 2: five other people, it's just strength in numbers, right, It's.

1084
00:46:30,400 --> 00:46:32,640
Speaker 6: Like, all right, look, celebrities do it all the time, right,

1085
00:46:32,960 --> 00:46:35,720
Speaker 6: but now it's like sometimes we don't believe the celebrity

1086
00:46:35,719 --> 00:46:38,160
Speaker 6: anymore because we feel like, oh, they're getting paid or whatever.

1087
00:46:38,360 --> 00:46:41,440
Speaker 2: It's oversaturated. You got to make it look organic.

1088
00:46:41,200 --> 00:46:44,680
Speaker 6: Exactly exactly, And so with us, we would I would

1089
00:46:44,680 --> 00:46:46,239
Speaker 6: post and I'm gonna tell you guys this, I did

1090
00:46:46,239 --> 00:46:49,200
Speaker 6: all of that with one caption. I never changed my caption.

1091
00:46:49,680 --> 00:46:51,080
Speaker 6: It was the same thing. Do you want to grow

1092
00:46:51,080 --> 00:46:53,440
Speaker 6: you or your daughter's here like literally over and over

1093
00:46:53,480 --> 00:46:56,279
Speaker 6: and over. And then we had a viral video, so

1094
00:46:56,480 --> 00:46:59,920
Speaker 6: I grew up. We had a viral video that I

1095
00:47:00,000 --> 00:47:03,160
Speaker 6: actually went viral. That was our ad Our first ad

1096
00:47:03,239 --> 00:47:06,400
Speaker 6: Our first ad ended up at like forty million views

1097
00:47:06,480 --> 00:47:09,040
Speaker 6: or something like that, and the women.

1098
00:47:08,880 --> 00:47:10,480
Speaker 1: Went crazy over this ad.

1099
00:47:10,760 --> 00:47:13,520
Speaker 6: We got to at this point, I would say, overall,

1100
00:47:13,640 --> 00:47:17,480
Speaker 6: we've reached like over a billion, you know online with

1101
00:47:17,600 --> 00:47:20,759
Speaker 6: our reach and our whatever, all those stats, and it's

1102
00:47:20,760 --> 00:47:24,560
Speaker 6: been awesome to see how much we've grown. But when

1103
00:47:24,600 --> 00:47:28,120
Speaker 6: you start that way, the way that I started, and

1104
00:47:28,160 --> 00:47:30,080
Speaker 6: not just like like you said, imagine coming together and

1105
00:47:30,120 --> 00:47:31,960
Speaker 6: doing that once a day, I imagine coming and doing

1106
00:47:31,960 --> 00:47:35,040
Speaker 6: that twenty five times a day like a nut.

1107
00:47:35,840 --> 00:47:38,239
Speaker 1: And that's what I was doing. And that's why the

1108
00:47:38,280 --> 00:47:39,799
Speaker 1: success came Like that, you know.

1109
00:47:42,000 --> 00:47:44,400
Speaker 5: No, right, because that's that's the thing, right, Like, you know,

1110
00:47:44,440 --> 00:47:47,799
Speaker 5: the product is great, you got the trust system, but

1111
00:47:47,840 --> 00:47:50,319
Speaker 5: these orders start coming in and you might not be

1112
00:47:50,480 --> 00:47:51,920
Speaker 5: runing for that, you might not have the inventory.

1113
00:47:52,000 --> 00:47:53,280
Speaker 4: Manufacturing didn't label.

1114
00:47:53,360 --> 00:47:55,400
Speaker 6: Well, the great thing is yes, because I'd say my

1115
00:47:55,440 --> 00:47:58,719
Speaker 6: label story, But the great thing is that I my

1116
00:47:58,840 --> 00:48:01,719
Speaker 6: manufacturer was phenomenal we was able to work it out.

1117
00:48:01,920 --> 00:48:04,880
Speaker 6: And I was prepared because I come from the music

1118
00:48:04,880 --> 00:48:08,400
Speaker 6: and entertainment industry. So because the music entertainment industry is

1119
00:48:08,440 --> 00:48:10,960
Speaker 6: like literally the best hard knock life you could ever

1120
00:48:11,040 --> 00:48:13,239
Speaker 6: go through, especially being a celebrity fashion silas like I

1121
00:48:13,280 --> 00:48:15,200
Speaker 6: wasn't a hair stylist or a makeup like. We had

1122
00:48:15,200 --> 00:48:17,279
Speaker 6: to come with truckloads and clothes, and you know, I

1123
00:48:17,280 --> 00:48:18,279
Speaker 6: had to drop on the dime.

1124
00:48:18,360 --> 00:48:20,680
Speaker 1: I had to. I've created miracles. I mean, I have

1125
00:48:20,800 --> 00:48:22,120
Speaker 1: done some things, so.

1126
00:48:22,120 --> 00:48:24,560
Speaker 6: This was like kind of like a piece of cake

1127
00:48:24,600 --> 00:48:26,440
Speaker 6: a little bit to a certain extent compared to the

1128
00:48:26,480 --> 00:48:29,799
Speaker 6: things that I have pulled off, you know. But I

1129
00:48:29,840 --> 00:48:32,360
Speaker 6: had a merchant on my processor. You know you have

1130
00:48:32,400 --> 00:48:35,640
Speaker 6: your credit card processor, right. We were doing like I said,

1131
00:48:35,640 --> 00:48:37,640
Speaker 6: like my biggest day was one hundred and sixty four

1132
00:48:37,680 --> 00:48:40,440
Speaker 6: thousand dollars a day I made. But that day was

1133
00:48:41,640 --> 00:48:45,799
Speaker 6: stimulus day. That was stimulus check day. But basically we

1134
00:48:45,840 --> 00:48:47,880
Speaker 6: would do like eighty one hundred, you know, that was

1135
00:48:47,920 --> 00:48:49,160
Speaker 6: my normal a day.

1136
00:48:49,880 --> 00:48:52,520
Speaker 1: And I had a processor, my merchant process.

1137
00:48:52,520 --> 00:48:55,440
Speaker 6: He called me, said, they called me on a Saturday,

1138
00:48:55,480 --> 00:48:57,080
Speaker 6: him and another guy, and I knew my stomach drop

1139
00:48:57,080 --> 00:48:58,640
Speaker 6: when he called me on myself on a Saturday.

1140
00:48:58,640 --> 00:49:00,160
Speaker 1: I was like, oh God, what's going on?

1141
00:49:00,680 --> 00:49:02,440
Speaker 6: And he's like, you know, I want to talk to

1142
00:49:02,440 --> 00:49:06,760
Speaker 6: you about yourselves. We're thinking that we want to cap

1143
00:49:06,920 --> 00:49:11,480
Speaker 6: your credit card transactions daily at thirty thousand because you're

1144
00:49:11,480 --> 00:49:13,960
Speaker 6: not gonna be able to pull this off. And I'm like,

1145
00:49:14,480 --> 00:49:16,879
Speaker 6: what I said, are you crazy? I said, I don't

1146
00:49:16,880 --> 00:49:17,879
Speaker 6: think you've ever met me before.

1147
00:49:17,880 --> 00:49:18,319
Speaker 1: I come from the.

1148
00:49:18,320 --> 00:49:21,120
Speaker 6: Music entertainment industry that I know is not an answer,

1149
00:49:21,239 --> 00:49:22,320
Speaker 6: that is not even an option.

1150
00:49:22,520 --> 00:49:23,319
Speaker 1: I'm gonna get it done.

1151
00:49:23,800 --> 00:49:24,120
Speaker 2: Watch.

1152
00:49:24,360 --> 00:49:25,920
Speaker 6: He said, well, I've seen this all the time, you know,

1153
00:49:25,920 --> 00:49:27,280
Speaker 6: I see people blow up all the time.

1154
00:49:27,560 --> 00:49:29,640
Speaker 1: This is the problem with you know, brands like this.

1155
00:49:30,000 --> 00:49:32,160
Speaker 1: You guys can't keep up. I said, oh, I'm gonna

1156
00:49:32,200 --> 00:49:33,400
Speaker 1: keep up. Next thing.

1157
00:49:33,440 --> 00:49:37,040
Speaker 6: You know, I made forty five million dollars without any problem.

1158
00:49:37,040 --> 00:49:39,279
Speaker 6: And he looked at me and could not believe, because

1159
00:49:39,280 --> 00:49:41,840
Speaker 6: he's still my merchant processes to this day, could.

1160
00:49:41,600 --> 00:49:42,600
Speaker 1: Not believe that.

1161
00:49:43,160 --> 00:49:45,040
Speaker 6: He didn't believe that I was going to pull it off.

1162
00:49:45,120 --> 00:49:47,239
Speaker 6: And you know, I was something like, what they call

1163
00:49:47,280 --> 00:49:49,440
Speaker 6: a unicorn is what I hear. That's what they've been

1164
00:49:49,480 --> 00:49:52,480
Speaker 6: calling me a unicorn. And I've always kind of like

1165
00:49:52,520 --> 00:49:55,640
Speaker 6: resonated with being with being a unicorn because I'm a Capricorn.

1166
00:49:56,200 --> 00:49:58,920
Speaker 6: So you know, Capricorns are very ambitious and like we

1167
00:49:59,000 --> 00:50:03,280
Speaker 6: have drive that's like no weather, a lot of Christmas Day.

1168
00:50:03,400 --> 00:50:05,280
Speaker 6: So you know, a lot of celebrities are Capricorns.

1169
00:50:05,320 --> 00:50:05,560
Speaker 1: Mary J.

1170
00:50:05,640 --> 00:50:09,160
Speaker 6: Blige's capricorn, you know, yes, yeah, a lot of Mesa,

1171
00:50:09,239 --> 00:50:12,160
Speaker 6: she's a Capricorn. But a lot of very you know,

1172
00:50:12,239 --> 00:50:15,239
Speaker 6: influential people are Capricorns. We work very hard. So the

1173
00:50:15,280 --> 00:50:19,320
Speaker 6: hard work was not hard for me. It was very stressful.

1174
00:50:19,320 --> 00:50:21,120
Speaker 6: I did have a crook, you know, on my neck

1175
00:50:21,160 --> 00:50:23,160
Speaker 6: for about a month because I was you know, up

1176
00:50:23,200 --> 00:50:25,600
Speaker 6: to my roster and like just everything was in front

1177
00:50:25,600 --> 00:50:27,680
Speaker 6: of me and like everything that I wanted and then

1178
00:50:27,719 --> 00:50:29,000
Speaker 6: how am I going to pull it off? But we

1179
00:50:29,080 --> 00:50:30,920
Speaker 6: pulled it off, and so I'm just thankful for the

1180
00:50:30,920 --> 00:50:33,399
Speaker 6: team that I have I was able to build out.

1181
00:50:33,480 --> 00:50:34,000
Speaker 1: I mean, I have.

1182
00:50:34,040 --> 00:50:36,560
Speaker 6: Hundreds of people you know that work with me. But

1183
00:50:37,360 --> 00:50:38,520
Speaker 6: it was just a great, great thing.

1184
00:50:38,840 --> 00:50:43,160
Speaker 2: So, okay, viral, you said you had a viral.

1185
00:50:43,280 --> 00:50:46,880
Speaker 1: I had a viral video. The video was a video

1186
00:50:47,000 --> 00:50:48,319
Speaker 1: that basically.

1187
00:50:48,320 --> 00:50:50,680
Speaker 6: Okay, so the concept of growing your hair is, you know,

1188
00:50:50,840 --> 00:50:54,040
Speaker 6: you grow your hair so everyone that showed hair growth

1189
00:50:54,160 --> 00:50:56,759
Speaker 6: videos just showed people with long hair. They never really

1190
00:50:56,760 --> 00:50:59,120
Speaker 6: showed the process or that before and after. And so

1191
00:50:59,200 --> 00:51:02,840
Speaker 6: we showed a video that was a before and quickly

1192
00:51:02,840 --> 00:51:03,520
Speaker 6: into an after.

1193
00:51:03,880 --> 00:51:06,200
Speaker 1: But it wasn't just a regular before and after. It

1194
00:51:06,239 --> 00:51:06,920
Speaker 1: was braids.

1195
00:51:07,320 --> 00:51:09,280
Speaker 6: So nine times out of ten, if you see hair growth,

1196
00:51:09,280 --> 00:51:11,600
Speaker 6: you never see it on braids, you know. And so

1197
00:51:11,719 --> 00:51:15,560
Speaker 6: we had an ad that showed a woman that growed

1198
00:51:15,600 --> 00:51:18,600
Speaker 6: her daughter, grew her daughter's hair, growed that grew her

1199
00:51:18,680 --> 00:51:19,359
Speaker 6: daughter's hair.

1200
00:51:19,960 --> 00:51:22,400
Speaker 1: In two seconds you could see the results.

1201
00:51:22,680 --> 00:51:25,480
Speaker 6: So that video was viral because it was like you

1202
00:51:25,520 --> 00:51:27,799
Speaker 6: could see the before and the after within the first

1203
00:51:27,840 --> 00:51:29,919
Speaker 6: three seconds of you scrolling. You have to be able

1204
00:51:29,920 --> 00:51:31,840
Speaker 6: to stop that person and grab their attention so that

1205
00:51:31,880 --> 00:51:33,800
Speaker 6: they can pay attention to what you want.

1206
00:51:33,600 --> 00:51:34,200
Speaker 1: Them to see.

1207
00:51:34,360 --> 00:51:36,600
Speaker 6: Because Facebook is basically like an impulse buy, you know,

1208
00:51:36,680 --> 00:51:38,799
Speaker 6: it's not like Amazon. You know, Amazon is, and I'm

1209
00:51:38,840 --> 00:51:40,560
Speaker 6: about to were about to burn Amazon.

1210
00:51:40,719 --> 00:51:41,320
Speaker 1: I'm so excited.

1211
00:51:41,680 --> 00:51:43,759
Speaker 6: We have a huge thing going on with Amazon right now.

1212
00:51:44,160 --> 00:51:45,920
Speaker 6: We've been doing very well, but we have a huge

1213
00:51:46,000 --> 00:51:48,319
Speaker 6: launch of our own shop right now that's happening like

1214
00:51:48,360 --> 00:51:50,840
Speaker 6: next week. But Amazon is a different beast. You know

1215
00:51:50,880 --> 00:51:52,839
Speaker 6: people are on there, they have intent, They're a higher

1216
00:51:52,840 --> 00:51:56,000
Speaker 6: intent customer. They're there to shop Facebook, They're there to

1217
00:51:56,040 --> 00:51:58,040
Speaker 6: hang out, they're there to talk to their friends. You

1218
00:51:58,120 --> 00:52:00,919
Speaker 6: have to get their attention. So we had to come

1219
00:52:01,000 --> 00:52:04,000
Speaker 6: with a viral in that video I made. And the

1220
00:52:04,040 --> 00:52:06,240
Speaker 6: funny thing about it is, you know, the marketing agency

1221
00:52:06,239 --> 00:52:12,360
Speaker 6: that I worked with, they took all of the crudos,

1222
00:52:12,480 --> 00:52:17,360
Speaker 6: you know, from the success of Hollywood Hairbar, but the

1223
00:52:17,440 --> 00:52:20,520
Speaker 6: success really was on Hollywood Hairbar, you know, it was

1224
00:52:20,560 --> 00:52:23,440
Speaker 6: on everything that I did and everything that we built,

1225
00:52:23,920 --> 00:52:27,560
Speaker 6: and also the product as well as the videos, the everything.

1226
00:52:27,600 --> 00:52:29,440
Speaker 6: So I did all my own stuff, like I said,

1227
00:52:29,480 --> 00:52:32,520
Speaker 6: my own ads, I did my own websites.

1228
00:52:32,880 --> 00:52:36,000
Speaker 1: As soon as they saw that, yuess.

1229
00:52:35,719 --> 00:52:38,640
Speaker 6: What they did, they tried to take it over. They

1230
00:52:38,640 --> 00:52:40,960
Speaker 6: want to do the ads now, they want to do everything.

1231
00:52:40,960 --> 00:52:42,640
Speaker 6: They want to talk to my customer, they want to

1232
00:52:42,640 --> 00:52:44,520
Speaker 6: speak to her, they want to do the emails, they

1233
00:52:44,520 --> 00:52:45,360
Speaker 6: want to do the SMS.

1234
00:52:45,400 --> 00:52:46,600
Speaker 1: They want to and I'm like, hold up, polled up,

1235
00:52:46,640 --> 00:52:46,960
Speaker 1: poll ups.

1236
00:52:47,000 --> 00:52:48,840
Speaker 6: So for about a good year and a half, I

1237
00:52:49,000 --> 00:52:53,320
Speaker 6: lost control of my whole business. I just got control

1238
00:52:53,360 --> 00:52:56,839
Speaker 6: back because I got rid of everyone and now went

1239
00:52:56,880 --> 00:52:59,879
Speaker 6: in house with every single thing, and so I can

1240
00:53:00,040 --> 00:53:03,040
Speaker 6: control the voice of my brand and all of that.

1241
00:53:03,239 --> 00:53:04,759
Speaker 1: But for a while it.

1242
00:53:04,800 --> 00:53:08,560
Speaker 6: Was taken over by the marketing internet, marketing world, and

1243
00:53:08,640 --> 00:53:11,440
Speaker 6: it really is a doggy dog world for us because

1244
00:53:11,480 --> 00:53:14,200
Speaker 6: we have to understand that we hold the juice and

1245
00:53:14,239 --> 00:53:18,440
Speaker 6: then we have to continue to push our brands forward

1246
00:53:18,480 --> 00:53:20,799
Speaker 6: because there's a lot of us black women, black men

1247
00:53:20,920 --> 00:53:23,279
Speaker 6: in this industry, in this in this space that have

1248
00:53:23,360 --> 00:53:24,640
Speaker 6: become successful because we.

1249
00:53:24,640 --> 00:53:26,879
Speaker 1: Got the swag, we got the juice. But we have to.

1250
00:53:26,880 --> 00:53:29,360
Speaker 6: Understand that we're no different than the basketball players and

1251
00:53:29,360 --> 00:53:30,000
Speaker 6: the actors.

1252
00:53:30,320 --> 00:53:31,520
Speaker 1: They're right there trying.

1253
00:53:31,280 --> 00:53:33,960
Speaker 6: To take you, you know what I'm saying, and take

1254
00:53:34,000 --> 00:53:35,799
Speaker 6: it and turn it into something that they want to.

1255
00:53:36,120 --> 00:53:38,120
Speaker 6: So the women are very excited and very happy that

1256
00:53:38,160 --> 00:53:40,000
Speaker 6: I still own it one hundred percent, and I want

1257
00:53:40,000 --> 00:53:42,160
Speaker 6: to keep it that way, you know, for as long

1258
00:53:42,200 --> 00:53:42,840
Speaker 6: as I possible.

1259
00:53:42,840 --> 00:53:44,720
Speaker 5: When you look you were at the agency, you started

1260
00:53:44,760 --> 00:53:46,600
Speaker 5: out with one number of your opinion, right, you said

1261
00:53:46,600 --> 00:53:47,360
Speaker 5: maybe two thousand.

1262
00:53:47,600 --> 00:53:49,840
Speaker 6: I started out with like five thousand thousand, but I

1263
00:53:49,960 --> 00:53:51,719
Speaker 6: ended up at two fifty.

1264
00:53:52,640 --> 00:53:54,799
Speaker 5: A month a month, so two to fifty a month.

1265
00:53:55,080 --> 00:53:57,200
Speaker 5: So you're actually paying and you're watching your brand being

1266
00:53:57,239 --> 00:54:01,120
Speaker 5: taken away. So that's that like, that's like, that's a

1267
00:54:01,200 --> 00:54:03,799
Speaker 5: delimina in itself, right, What was that process like of

1268
00:54:03,800 --> 00:54:04,439
Speaker 5: getting it back?

1269
00:54:04,480 --> 00:54:04,640
Speaker 1: Like?

1270
00:54:04,920 --> 00:54:07,879
Speaker 5: Hell, we having this team meeting, like all right, look

1271
00:54:07,880 --> 00:54:10,360
Speaker 5: at the expenditures. This is way too much. How do

1272
00:54:10,400 --> 00:54:12,239
Speaker 5: we find the people? And who are the people? Are

1273
00:54:12,280 --> 00:54:14,960
Speaker 5: you finding local town? Are you feeling like people that

1274
00:54:15,360 --> 00:54:16,359
Speaker 5: come across throughout your.

1275
00:54:16,239 --> 00:54:17,600
Speaker 1: Career able to hire?

1276
00:54:18,520 --> 00:54:20,480
Speaker 6: Which is so amazing, you know with the Internet now,

1277
00:54:20,520 --> 00:54:22,200
Speaker 6: we all, I guess a lot of brands were going

1278
00:54:22,200 --> 00:54:24,040
Speaker 6: through this, you know, because they say when you scale

1279
00:54:24,080 --> 00:54:25,880
Speaker 6: to a certain extent, which I have a lot of

1280
00:54:25,880 --> 00:54:27,920
Speaker 6: guru friends that I'm friends with that all have you know,

1281
00:54:28,000 --> 00:54:29,920
Speaker 6: multimillion dollar brands too, And they told me a while ago,

1282
00:54:29,960 --> 00:54:32,440
Speaker 6: you know, you should have been went in house by now,

1283
00:54:32,600 --> 00:54:34,799
Speaker 6: and I'm like, I know, like basically going in house

1284
00:54:34,840 --> 00:54:38,239
Speaker 6: with all of your services, like your marketing, your you know,

1285
00:54:38,400 --> 00:54:41,319
Speaker 6: your fulfillment all of these things. Because once you get

1286
00:54:41,360 --> 00:54:44,000
Speaker 6: to a certain level and you're you know, at a

1287
00:54:44,040 --> 00:54:46,440
Speaker 6: certain level of orders every month, and we were at

1288
00:54:46,440 --> 00:54:49,320
Speaker 6: like sixty to one hundred thousand orders a month, the

1289
00:54:49,840 --> 00:54:52,920
Speaker 6: tax on that each one is crazy.

1290
00:54:52,960 --> 00:54:53,799
Speaker 1: You might as well just.

1291
00:54:53,760 --> 00:54:55,920
Speaker 6: Go have your own whole you know what I mean,

1292
00:54:56,000 --> 00:54:58,319
Speaker 6: facility with how much you're paying. I was paying two

1293
00:54:58,360 --> 00:55:01,759
Speaker 6: hundred and fifty thousand dollars a month to a marketing agency.

1294
00:55:01,520 --> 00:55:02,680
Speaker 1: For marketing fees.

1295
00:55:03,400 --> 00:55:06,640
Speaker 6: What was I thinking, Like, I don't even know what

1296
00:55:06,760 --> 00:55:10,440
Speaker 6: I was thinking. I could have had a whole God dang,

1297
00:55:10,640 --> 00:55:13,560
Speaker 6: I could have had a Google office to myself with

1298
00:55:13,840 --> 00:55:16,920
Speaker 6: a hundred people sitting there all day with me, you know,

1299
00:55:17,200 --> 00:55:20,040
Speaker 6: in a boardroom, telling them exactly what I wanted. So

1300
00:55:20,080 --> 00:55:21,960
Speaker 6: it got out of hand, and they knew it got

1301
00:55:21,960 --> 00:55:23,600
Speaker 6: out of hand, but it got out of hand because

1302
00:55:23,600 --> 00:55:25,960
Speaker 6: I felt like I was dependent on them. And so

1303
00:55:26,040 --> 00:55:29,279
Speaker 6: what I did was I hired now because, like I said,

1304
00:55:29,280 --> 00:55:30,600
Speaker 6: a lot of brands are going through this now when

1305
00:55:30,640 --> 00:55:32,280
Speaker 6: they get to a certain level and then they realized,

1306
00:55:32,280 --> 00:55:33,759
Speaker 6: oh I got to go in house, and not knowing

1307
00:55:33,800 --> 00:55:36,879
Speaker 6: how to get in house, that's at the level that

1308
00:55:37,040 --> 00:55:39,120
Speaker 6: can handle the type of business that you built.

1309
00:55:39,640 --> 00:55:41,919
Speaker 1: I was able to hire, like I guess we'll call.

1310
00:55:41,840 --> 00:55:44,120
Speaker 6: It a hedgehunt or whatever they have been specifically now

1311
00:55:44,440 --> 00:55:47,399
Speaker 6: for marketing growth specialists and things of that sort. So

1312
00:55:47,719 --> 00:55:50,960
Speaker 6: I interviewed, did the whole thing, looked at their backgrounds,

1313
00:55:50,960 --> 00:55:52,800
Speaker 6: and then we went and went in house.

1314
00:55:52,880 --> 00:55:54,680
Speaker 1: We went in house about three months ago.

1315
00:55:54,840 --> 00:55:58,080
Speaker 6: This is all fresh and new, and we stopped all

1316
00:55:58,120 --> 00:56:02,640
Speaker 6: of our ads, literally revamped every single thing, revamped myself,

1317
00:56:03,239 --> 00:56:06,120
Speaker 6: all of it. And I am so excited and happy.

1318
00:56:06,560 --> 00:56:09,839
Speaker 6: We are doing excellent. I had to revamp everything because

1319
00:56:09,880 --> 00:56:12,319
Speaker 6: we're going in different ways. So right now I'm like

1320
00:56:12,840 --> 00:56:16,200
Speaker 6: taking my distribution outlets into you know, going into more

1321
00:56:16,239 --> 00:56:19,239
Speaker 6: distribution outlets. So I had to make sure that everything

1322
00:56:19,360 --> 00:56:23,160
Speaker 6: made sense. Now it's not just online that's pushing Hollywood

1323
00:56:23,160 --> 00:56:26,759
Speaker 6: hairbar now it's online. Now, it's beauty supplies across the country. Now,

1324
00:56:26,760 --> 00:56:29,799
Speaker 6: it's you know, Walgreens. Now, it's Amazon. Now, it's all

1325
00:56:29,800 --> 00:56:30,320
Speaker 6: to beauty.

1326
00:56:30,360 --> 00:56:30,600
Speaker 1: You know.

1327
00:56:30,840 --> 00:56:32,759
Speaker 6: Those are the things that we're working on right now.

1328
00:56:32,800 --> 00:56:35,640
Speaker 6: So I wanted to make sure that my online marketing

1329
00:56:35,719 --> 00:56:38,640
Speaker 6: was not taking over my whole goddang owned business, because really,

1330
00:56:38,960 --> 00:56:43,880
Speaker 6: your business should not be driven just by online marketing.

1331
00:56:44,480 --> 00:56:46,719
Speaker 6: And that's the reason why, like I got into a

1332
00:56:46,760 --> 00:56:49,239
Speaker 6: situation just to be honest, like, you know, I have

1333
00:56:49,320 --> 00:56:50,920
Speaker 6: my face on, like I'm the business woman of all

1334
00:56:50,920 --> 00:56:54,359
Speaker 6: business women, and I am, but they tried to eat

1335
00:56:54,360 --> 00:56:57,439
Speaker 6: me alive, you know. And because of the fact that

1336
00:56:58,000 --> 00:57:01,600
Speaker 6: we made history together. I try trusted them, and I

1337
00:57:01,760 --> 00:57:05,760
Speaker 6: learned my lesson. I'm not trusting anyone ever again but myself,

1338
00:57:06,000 --> 00:57:07,240
Speaker 6: because they will get you.

1339
00:57:07,239 --> 00:57:08,600
Speaker 2: You know what did they do that?

1340
00:57:11,320 --> 00:57:12,759
Speaker 1: Oh, I'm so happy you asked me that.

1341
00:57:14,400 --> 00:57:16,040
Speaker 4: Thanks Shevy, thank you, thank you.

1342
00:57:16,760 --> 00:57:19,920
Speaker 1: So basically, you know, marketing change.

1343
00:57:20,200 --> 00:57:22,560
Speaker 6: And so because marketing changed, Facebook changed all of that

1344
00:57:22,600 --> 00:57:24,720
Speaker 6: after the pandemic, and you know, Facebook ads started to

1345
00:57:24,760 --> 00:57:27,520
Speaker 6: go up, so your customer acquisition went up.

1346
00:57:27,640 --> 00:57:29,880
Speaker 1: And basically customer acquisition means how much.

1347
00:57:29,760 --> 00:57:32,840
Speaker 6: You pay for to acquire each customer, So how much

1348
00:57:32,880 --> 00:57:35,160
Speaker 6: you pay for that customer to purchase your product.

1349
00:57:35,240 --> 00:57:40,080
Speaker 2: And it became harder because the data you couldn't they lied, yes.

1350
00:57:40,200 --> 00:57:43,000
Speaker 6: Exactly, So now it's more expensive. Now you're just like

1351
00:57:43,080 --> 00:57:45,240
Speaker 6: going out there saying it's her that she wants my product?

1352
00:57:45,360 --> 00:57:46,720
Speaker 1: Is it hurt? So it costs more.

1353
00:57:46,880 --> 00:57:49,720
Speaker 6: So basically, they came up with a concept that was

1354
00:57:49,800 --> 00:57:53,080
Speaker 6: really a scam. And the concept because they knew the

1355
00:57:53,120 --> 00:57:55,640
Speaker 6: era of online marketing was getting a little you know,

1356
00:57:55,960 --> 00:57:58,280
Speaker 6: so they created a whole concept of how I feel

1357
00:57:58,280 --> 00:57:59,760
Speaker 6: that they were going to dip out of the whole

1358
00:57:59,760 --> 00:58:02,040
Speaker 6: world you know of online marketing and get their money

1359
00:58:02,040 --> 00:58:04,200
Speaker 6: out of it and all of that out of their business,

1360
00:58:04,200 --> 00:58:06,400
Speaker 6: sell it, whatever the case is. So they came up

1361
00:58:06,400 --> 00:58:10,280
Speaker 6: with a concept that was a like a TMZ type website,

1362
00:58:10,320 --> 00:58:11,200
Speaker 6: like a blog site.

1363
00:58:11,240 --> 00:58:14,439
Speaker 1: So this is something called advertorials. This is a new thing.

1364
00:58:14,560 --> 00:58:15,760
Speaker 6: You know, it's not new, but it's kind of like

1365
00:58:15,800 --> 00:58:17,920
Speaker 6: the next phase of where we're going with. You know,

1366
00:58:17,960 --> 00:58:21,960
Speaker 6: you have ugc as, now it's advertorials. So advertorials like

1367
00:58:22,000 --> 00:58:25,920
Speaker 6: basically like an article, you know, like a TMZ article

1368
00:58:26,000 --> 00:58:27,680
Speaker 6: or something like. Let's say you're writing up about this

1369
00:58:27,760 --> 00:58:29,720
Speaker 6: brand and this brand is amazing and this is what

1370
00:58:29,760 --> 00:58:32,760
Speaker 6: this brand does, and so that was now being marketed

1371
00:58:32,960 --> 00:58:36,280
Speaker 6: instead of my ads. So now we're hiding behind an

1372
00:58:36,320 --> 00:58:39,760
Speaker 6: advertorial right secret to hair loss or.

1373
00:58:39,560 --> 00:58:42,160
Speaker 1: Something like that. Let's say now you click that now

1374
00:58:42,240 --> 00:58:43,040
Speaker 1: that first click.

1375
00:58:43,560 --> 00:58:46,680
Speaker 6: Because I'm spending my money every click, I should be

1376
00:58:46,720 --> 00:58:49,680
Speaker 6: able to retarget. So retargeting means I can go back

1377
00:58:49,680 --> 00:58:51,720
Speaker 6: out in the internet world and I'm going to find

1378
00:58:51,760 --> 00:58:54,200
Speaker 6: you wherever I can to put my ad right back

1379
00:58:54,240 --> 00:58:56,240
Speaker 6: and back in front of you because I know that

1380
00:58:56,240 --> 00:58:58,520
Speaker 6: you're interested, because you've already clicked, So you might not

1381
00:58:58,560 --> 00:59:00,400
Speaker 6: want it to purchase now, but maybe you'll purchase in

1382
00:59:00,400 --> 00:59:00,600
Speaker 6: a day.

1383
00:59:00,680 --> 00:59:00,880
Speaker 4: Or two.

1384
00:59:01,400 --> 00:59:04,800
Speaker 6: So that's the bread and butter of online marketing because

1385
00:59:04,840 --> 00:59:07,000
Speaker 6: you spent a lot of money to get a little bit,

1386
00:59:07,160 --> 00:59:10,080
Speaker 6: you know. So that's the other word you call your

1387
00:59:10,080 --> 00:59:12,560
Speaker 6: fisher's net that you want to continue to catch yourselves.

1388
00:59:12,920 --> 00:59:13,760
Speaker 1: So what they did was.

1389
00:59:13,760 --> 00:59:16,040
Speaker 6: They created a way where that first click I was

1390
00:59:16,120 --> 00:59:19,920
Speaker 6: not retargeting. They never told me that they were retargeting

1391
00:59:19,960 --> 00:59:24,040
Speaker 6: it for their own brand that they came out with.

1392
00:59:24,400 --> 00:59:28,200
Speaker 6: So in a nutshell, they were stealing my traffic. And

1393
00:59:28,240 --> 00:59:30,080
Speaker 6: it happened for about a year.

1394
00:59:29,920 --> 00:59:30,640
Speaker 4: And a half.

1395
00:59:31,320 --> 00:59:35,640
Speaker 6: And I spent a lot of money on this tobacco

1396
00:59:35,880 --> 00:59:39,360
Speaker 6: concept that they came out with, and once it all

1397
00:59:39,440 --> 00:59:40,920
Speaker 6: hit the scene and hit the fan.

1398
00:59:41,760 --> 00:59:44,640
Speaker 1: Oh, it hit the fan. You know, it hit the fan.

1399
00:59:44,800 --> 00:59:45,720
Speaker 1: It definitely hit the fan.

1400
00:59:45,760 --> 00:59:48,520
Speaker 6: Because I'm a nice girl, you know, but I'm at

1401
00:59:48,520 --> 00:59:50,520
Speaker 6: the same time, I'm a girl from.

1402
00:59:51,200 --> 00:59:53,920
Speaker 1: Los Angeles, California. Kill a CALLI. You know what I'm saying.

1403
00:59:54,080 --> 00:59:56,480
Speaker 6: This is my livelihood, this is my daughter, this is

1404
00:59:56,520 --> 00:59:59,120
Speaker 6: my future, this is my family, this is my life

1405
00:59:59,120 --> 01:00:01,080
Speaker 6: here and it's not to be played with because you

1406
01:00:01,120 --> 01:00:03,360
Speaker 6: guys are greedy, you know what I'm saying. Even though

1407
01:00:03,400 --> 01:00:05,400
Speaker 6: you have all this money, you've done all these things.

1408
01:00:05,480 --> 01:00:07,200
Speaker 6: They have brands over here, brands over here. I was

1409
01:00:07,240 --> 01:00:09,320
Speaker 6: not the only brand that they I was the top brand.

1410
01:00:09,360 --> 01:00:12,920
Speaker 6: They were the top agency online, and I was their

1411
01:00:13,000 --> 01:00:16,760
Speaker 6: number one client. And I made them and they made me,

1412
01:00:17,480 --> 01:00:20,040
Speaker 6: and they got everybody on the pretense of what they

1413
01:00:20,080 --> 01:00:21,920
Speaker 6: did for me. I mean they made it on the

1414
01:00:21,920 --> 01:00:24,760
Speaker 6: top one thousand listed. I mean I didn't make it

1415
01:00:24,760 --> 01:00:27,080
Speaker 6: on the top one thousand. I mean I made it

1416
01:00:27,080 --> 01:00:29,960
Speaker 6: on Forbes, which was amazing, that was phenomenal. But they

1417
01:00:30,160 --> 01:00:33,080
Speaker 6: milked it and I was working, you know what I mean.

1418
01:00:33,360 --> 01:00:37,919
Speaker 6: And so in a nutshell, I was so disheartened by

1419
01:00:37,960 --> 01:00:42,560
Speaker 6: the greed because you're always told this, you know, you

1420
01:00:42,600 --> 01:00:44,600
Speaker 6: see what happens to the basketball players, you see what

1421
01:00:44,640 --> 01:00:46,680
Speaker 6: happens to the stars, you see what happens, and.

1422
01:00:46,680 --> 01:00:48,920
Speaker 1: This is my world. So I'm like, dumb Dora, how

1423
01:00:48,920 --> 01:00:50,000
Speaker 1: did you get played?

1424
01:00:50,520 --> 01:00:50,720
Speaker 4: You know?

1425
01:00:50,960 --> 01:00:53,160
Speaker 6: And you was spanning two fifty a month on top

1426
01:00:53,240 --> 01:00:56,280
Speaker 6: of them stealing your traffic and making your brand to

1427
01:00:56,360 --> 01:00:58,240
Speaker 6: where it was kind of hidden behind something.

1428
01:00:58,320 --> 01:01:03,040
Speaker 1: So in a nutshell, I was proud of myself. I

1429
01:01:03,120 --> 01:01:03,720
Speaker 1: fired them.

1430
01:01:03,800 --> 01:01:05,960
Speaker 6: That was the hardest thing I could have ever done

1431
01:01:05,960 --> 01:01:08,080
Speaker 6: in my life, because they were my.

1432
01:01:08,360 --> 01:01:10,880
Speaker 1: You know, I resonated my success with them.

1433
01:01:10,920 --> 01:01:14,640
Speaker 6: You know, we we created history together, and so that

1434
01:01:14,720 --> 01:01:17,640
Speaker 6: was a really hard thing. It's been a hard twenty

1435
01:01:17,640 --> 01:01:20,720
Speaker 6: three I'll say that. On top of all of the

1436
01:01:20,760 --> 01:01:23,080
Speaker 6: distribution outlets and everything that I'm doing, and all the

1437
01:01:23,080 --> 01:01:24,920
Speaker 6: stores and all the things that we're doing, it's all

1438
01:01:24,920 --> 01:01:27,120
Speaker 6: these great, amazing things. But I had to get my

1439
01:01:27,240 --> 01:01:30,400
Speaker 6: foundation reset, and so I went through a valley this year,

1440
01:01:30,440 --> 01:01:33,240
Speaker 6: a really crazy valley. But I'm just super thankful of

1441
01:01:33,280 --> 01:01:35,520
Speaker 6: the team that I have now. And yeah, we cooking,

1442
01:01:35,640 --> 01:01:36,160
Speaker 6: were cooking.

1443
01:01:36,960 --> 01:01:38,280
Speaker 2: How much is the product?

1444
01:01:38,440 --> 01:01:40,760
Speaker 6: Okay, so that's another thing. The product we start off

1445
01:01:40,760 --> 01:01:43,560
Speaker 6: at twenty four ninety nine and then we go up

1446
01:01:43,560 --> 01:01:46,560
Speaker 6: from there. Forty eight ninety nine is our next bottle size.

1447
01:01:46,680 --> 01:01:48,680
Speaker 6: We have an extra strength that's forty eight ninety nine.

1448
01:01:48,720 --> 01:01:51,040
Speaker 6: And the wonderful thing is, you know, our women, honey,

1449
01:01:51,080 --> 01:01:52,320
Speaker 6: we spend money on our hair.

1450
01:01:52,640 --> 01:01:53,880
Speaker 1: True, and you know, and.

1451
01:01:53,760 --> 01:01:56,440
Speaker 6: That's the thing, like we always say, like, oh, we

1452
01:01:56,480 --> 01:01:58,560
Speaker 6: have to make it this price point for this demographic,

1453
01:01:59,200 --> 01:02:01,440
Speaker 6: and then we get, you know, products that are crappy

1454
01:02:01,520 --> 01:02:07,520
Speaker 6: products that are toxically hurting us. And I was able

1455
01:02:07,560 --> 01:02:09,800
Speaker 6: to say, no, my black women, I know my women

1456
01:02:09,920 --> 01:02:12,160
Speaker 6: because I was that girl going to school, you know,

1457
01:02:13,000 --> 01:02:14,680
Speaker 6: in high school, I would save my lunch money to

1458
01:02:14,680 --> 01:02:16,200
Speaker 6: go to the be supply or the nail shop, you.

1459
01:02:16,200 --> 01:02:17,120
Speaker 1: Know what I mean. I would start.

1460
01:02:17,400 --> 01:02:20,000
Speaker 6: I would save my little ten dollars every day in

1461
01:02:20,120 --> 01:02:21,520
Speaker 6: high school to go do what I needed to do

1462
01:02:21,520 --> 01:02:22,800
Speaker 6: for my little beauty thing if I didn't want to

1463
01:02:22,800 --> 01:02:24,600
Speaker 6: ask my mom for you know, nail money or whatever.

1464
01:02:24,920 --> 01:02:26,480
Speaker 6: So I knew that we're going to buy it, so

1465
01:02:26,520 --> 01:02:28,160
Speaker 6: I wanted to make sure to price it in the

1466
01:02:28,160 --> 01:02:30,960
Speaker 6: way that they understood and respected it. Knew that it

1467
01:02:31,040 --> 01:02:32,840
Speaker 6: was going to work because the normal price point for

1468
01:02:32,920 --> 01:02:34,840
Speaker 6: a hair growth serum that they're used to is six

1469
01:02:34,840 --> 01:02:37,560
Speaker 6: p ninety nine, So twenty four ninety nine is a

1470
01:02:38,120 --> 01:02:40,840
Speaker 6: jump and forty eight ninety nine that's like unheard of.

1471
01:02:41,200 --> 01:02:44,920
Speaker 6: But we've sold so many bottles because the women know

1472
01:02:44,960 --> 01:02:47,400
Speaker 6: that it's going to work, and even if they got

1473
01:02:47,440 --> 01:02:49,640
Speaker 6: to come back every three weeks and buy that little

1474
01:02:49,680 --> 01:02:52,000
Speaker 6: twenty four ninety nine bottle, they coming back and they're

1475
01:02:52,040 --> 01:02:52,400
Speaker 6: buying it.

1476
01:02:52,680 --> 01:02:54,640
Speaker 4: You have high retenser rates, yes, oh.

1477
01:02:54,560 --> 01:02:57,560
Speaker 6: We have over sixty percent return customer rate, which is

1478
01:02:57,640 --> 01:02:59,800
Speaker 6: unheard of. The normal return customer rate is about twenty

1479
01:02:59,800 --> 01:03:03,000
Speaker 6: percent triple. Yes, exactly triple.

1480
01:03:03,080 --> 01:03:05,240
Speaker 2: It's just one product we have.

1481
01:03:05,320 --> 01:03:07,000
Speaker 1: I have about I have a skew list of black

1482
01:03:07,080 --> 01:03:07,640
Speaker 1: forty one.

1483
01:03:08,040 --> 01:03:10,880
Speaker 6: So but yes, we have our top sellers, like we

1484
01:03:10,920 --> 01:03:13,400
Speaker 6: have a top ten twelve that are hair care. But

1485
01:03:13,440 --> 01:03:16,520
Speaker 6: then I went into skincare and I went into bath embody.

1486
01:03:16,840 --> 01:03:18,720
Speaker 1: The reason why I really really, you know.

1487
01:03:18,800 --> 01:03:20,840
Speaker 6: The other thing that I want to definitely share is

1488
01:03:20,880 --> 01:03:24,520
Speaker 6: that one of my passions is my women. And when

1489
01:03:24,560 --> 01:03:28,760
Speaker 6: I found out what other races are doing to the

1490
01:03:28,800 --> 01:03:33,960
Speaker 6: hair care products that are strategically marketed to us, made

1491
01:03:33,960 --> 01:03:37,320
Speaker 6: me sick to my stomach. You know, like draino is

1492
01:03:37,360 --> 01:03:41,600
Speaker 6: in perms. Draino, like that's in the perm that we

1493
01:03:41,840 --> 01:03:43,440
Speaker 6: put on our hair as black women. You know, for

1494
01:03:43,560 --> 01:03:46,200
Speaker 6: years and years we've watched our mothers and our grandmothers

1495
01:03:46,200 --> 01:03:47,880
Speaker 6: perm their hair, and these things.

1496
01:03:47,680 --> 01:03:50,480
Speaker 1: Were strategically created for us.

1497
01:03:50,680 --> 01:03:54,160
Speaker 6: We are running around with fibroids, cancer, all kinds of

1498
01:03:54,200 --> 01:03:58,080
Speaker 6: crazy things from hair care products, and so I really

1499
01:03:58,120 --> 01:04:00,400
Speaker 6: wanted to come to the table with in green radients

1500
01:04:00,400 --> 01:04:02,480
Speaker 6: that work that we're all natural, So that's what we're

1501
01:04:02,520 --> 01:04:05,840
Speaker 6: all about, but still in a poppy fashion hot you

1502
01:04:06,000 --> 01:04:09,760
Speaker 6: know way, because normally all natural products they're branded in

1503
01:04:09,880 --> 01:04:12,240
Speaker 6: brown and gold, and they're boring and you know.

1504
01:04:12,240 --> 01:04:14,280
Speaker 1: Nothing's popping, and it got no swag to it.

1505
01:04:14,560 --> 01:04:16,200
Speaker 6: And so we were able to really bring something that

1506
01:04:16,320 --> 01:04:19,680
Speaker 6: was different, and you know, the ability to bring something

1507
01:04:19,720 --> 01:04:21,880
Speaker 6: to the table for women that love what they're doing,

1508
01:04:21,920 --> 01:04:23,880
Speaker 6: I mean love the product and love the fact that

1509
01:04:23,920 --> 01:04:26,640
Speaker 6: I'm behind it as a black woman is really something

1510
01:04:26,680 --> 01:04:27,919
Speaker 6: that drives me every day.

1511
01:04:28,000 --> 01:04:31,480
Speaker 5: So I got some of the products here. Yeah, yeah,

1512
01:04:31,480 --> 01:04:34,160
Speaker 5: well I try them, but I listened to them. I

1513
01:04:34,200 --> 01:04:35,920
Speaker 5: listened to them because I'm just I'm interested in it.

1514
01:04:36,680 --> 01:04:39,120
Speaker 5: So you got the hair gummies ooh, and they're so yummy,

1515
01:04:39,440 --> 01:04:42,520
Speaker 5: the hair growth oil, Yes, the hair growth bomb.

1516
01:04:42,720 --> 01:04:44,840
Speaker 1: Hair growth Bomb just different and it's the bomb.

1517
01:04:45,000 --> 01:04:45,200
Speaker 2: Yeah.

1518
01:04:45,400 --> 01:04:47,720
Speaker 4: The bomb is the bump. And then you got the shampoo.

1519
01:04:47,960 --> 01:04:48,200
Speaker 1: Yes.

1520
01:04:48,280 --> 01:04:51,840
Speaker 5: And so when you're going into the expansion of new products,

1521
01:04:52,560 --> 01:04:54,600
Speaker 5: what are you looking Are you just looking at the

1522
01:04:54,720 --> 01:04:57,200
Speaker 5: overall market and saying, this is something we can add.

1523
01:04:57,440 --> 01:04:58,240
Speaker 4: How do you go about that?

1524
01:04:58,320 --> 01:05:00,320
Speaker 6: Yes, because I'm actually doing it right now, coming out

1525
01:05:00,360 --> 01:05:03,320
Speaker 6: with another line. And so basically in N show, it's

1526
01:05:03,360 --> 01:05:07,160
Speaker 6: all about the results. Most people that do brands, they

1527
01:05:07,240 --> 01:05:08,960
Speaker 6: just want to do something that's cute, Like I said,

1528
01:05:09,000 --> 01:05:10,360
Speaker 6: they go to the main factor and they say, just

1529
01:05:10,360 --> 01:05:12,560
Speaker 6: give me some stuff, and they'll send you some stuff

1530
01:05:12,560 --> 01:05:13,520
Speaker 6: and you pick what you like.

1531
01:05:13,920 --> 01:05:15,960
Speaker 1: They don't send you a list of the ingredients they

1532
01:05:15,960 --> 01:05:17,720
Speaker 1: don't like unless you have probably have the ask.

1533
01:05:18,000 --> 01:05:20,000
Speaker 6: Like that's kind of like backwards in my opinion, right,

1534
01:05:20,440 --> 01:05:21,600
Speaker 6: I want to come with things.

1535
01:05:21,440 --> 01:05:21,960
Speaker 1: That really work.

1536
01:05:22,000 --> 01:05:24,400
Speaker 6: So we go back to the roots, We go back

1537
01:05:24,440 --> 01:05:27,920
Speaker 6: to Africa, we go back to India, like I really

1538
01:05:27,960 --> 01:05:32,360
Speaker 6: have Indian Like I import something called a Chevy powder.

1539
01:05:32,400 --> 01:05:34,560
Speaker 6: That's our next collection is called it's going to be

1540
01:05:34,560 --> 01:05:37,720
Speaker 6: called the Chevy Gold. Basically, we have a mass now,

1541
01:05:37,760 --> 01:05:39,680
Speaker 6: but we're going to extand the expand the collection.

1542
01:05:39,760 --> 01:05:41,000
Speaker 1: And basically Chevy is.

1543
01:05:40,960 --> 01:05:46,360
Speaker 6: A ground grinded herb that comes from Sudan, Africa. The

1544
01:05:46,400 --> 01:05:49,120
Speaker 6: women of Chad are this tribe that's been around course

1545
01:05:49,120 --> 01:05:50,600
Speaker 6: for one hundreds of thousands of years, of course, and

1546
01:05:50,600 --> 01:05:53,800
Speaker 6: they have hair down to their thighs. And these women

1547
01:05:53,840 --> 01:05:56,400
Speaker 6: in Africa are running around with this hair this long.

1548
01:05:56,520 --> 01:05:57,320
Speaker 6: Who would ever know it?

1549
01:05:57,360 --> 01:05:59,000
Speaker 1: In America? Who we won't even know.

1550
01:05:59,040 --> 01:06:03,120
Speaker 6: We don't even know our historical like traditions from Africa

1551
01:06:03,160 --> 01:06:05,360
Speaker 6: that are beauty regimens, you know, that have been around

1552
01:06:05,400 --> 01:06:07,920
Speaker 6: for so long, so it actually grows your hair, and

1553
01:06:08,320 --> 01:06:11,200
Speaker 6: it fuses in your hair, and it works wonderfully with braids,

1554
01:06:11,240 --> 01:06:13,200
Speaker 6: and it puts your hair like in an infused state.

1555
01:06:13,720 --> 01:06:16,320
Speaker 6: So moisturize and they have hair that they have on

1556
01:06:16,840 --> 01:06:18,880
Speaker 6: the tips of their hair that's from a little girl

1557
01:06:19,080 --> 01:06:21,680
Speaker 6: because it doesn't break. So I'm going into like the

1558
01:06:21,800 --> 01:06:23,880
Speaker 6: length retention. So now I taught you how to grow

1559
01:06:23,920 --> 01:06:25,920
Speaker 6: your hair right, and now I'm going to teach you

1560
01:06:25,960 --> 01:06:28,520
Speaker 6: how to retain the length and make sure that you

1561
01:06:28,560 --> 01:06:30,600
Speaker 6: can retain the length of the hair that you grow.

1562
01:06:31,360 --> 01:06:33,360
Speaker 6: Like an edge control that we have that's our next

1563
01:06:33,360 --> 01:06:36,720
Speaker 6: best seller. It basically is a growth edge control. You know,

1564
01:06:36,920 --> 01:06:38,640
Speaker 6: women where you know, we love our baby hair. We

1565
01:06:38,720 --> 01:06:40,520
Speaker 6: love to make sure that our style, you know, we're

1566
01:06:40,640 --> 01:06:42,439
Speaker 6: tamed and our edges are tamed and all of that.

1567
01:06:42,680 --> 01:06:45,400
Speaker 6: But to basically have a edge control that grows your

1568
01:06:45,400 --> 01:06:49,040
Speaker 6: hair and doesn't turn white and doesn't get you know, flaky.

1569
01:06:50,080 --> 01:06:52,800
Speaker 6: I think that the women love the products because they

1570
01:06:52,840 --> 01:06:56,320
Speaker 6: know that they're well thought out, and most products are

1571
01:06:56,360 --> 01:06:56,960
Speaker 6: just put.

1572
01:06:56,760 --> 01:06:59,720
Speaker 1: On the market. To be honest, they're not thought out.

1573
01:07:00,120 --> 01:07:04,200
Speaker 6: And even the ones that are there with the you know, manufacturer,

1574
01:07:04,240 --> 01:07:06,640
Speaker 6: that's just throwing any and everything in the product, so

1575
01:07:07,040 --> 01:07:08,000
Speaker 6: basically a nutshell.

1576
01:07:08,360 --> 01:07:10,640
Speaker 4: You've said women a lot, Yes, I love my women.

1577
01:07:10,680 --> 01:07:12,240
Speaker 4: Can we talk about the Tiffany Rose collection?

1578
01:07:12,800 --> 01:07:15,560
Speaker 5: Yes, because you know there are some guys who have

1579
01:07:15,680 --> 01:07:16,680
Speaker 5: lost their hair over time.

1580
01:07:16,880 --> 01:07:20,040
Speaker 1: Yes, yes, yes, yes.

1581
01:07:19,920 --> 01:07:22,439
Speaker 6: Yes, yes, yes, Okay, So we have so many men

1582
01:07:22,440 --> 01:07:25,000
Speaker 6: that purchase, so they're already purchasing, which is great, and

1583
01:07:25,000 --> 01:07:27,680
Speaker 6: they're running around with our pink labels and everything, and.

1584
01:07:27,640 --> 01:07:29,680
Speaker 1: I feel so bad. But I am coming with the

1585
01:07:29,680 --> 01:07:31,040
Speaker 1: men's line and men.

1586
01:07:31,160 --> 01:07:33,880
Speaker 6: Honestly, I think that's going to blow even more than

1587
01:07:33,880 --> 01:07:37,200
Speaker 6: the women because there's more men with loss of hair

1588
01:07:37,640 --> 01:07:39,360
Speaker 6: than there are women. Of course, you know, so the

1589
01:07:39,760 --> 01:07:41,640
Speaker 6: men with the beards and look at you with your

1590
01:07:41,800 --> 01:07:42,640
Speaker 6: amazing beard.

1591
01:07:42,680 --> 01:07:45,040
Speaker 1: I mean your beard is so thick and goody. Now

1592
01:07:45,240 --> 01:07:47,920
Speaker 1: both of you appreciate here what the beard got and

1593
01:07:47,960 --> 01:07:49,680
Speaker 1: the beard's too. You know, there's a lot of men

1594
01:07:49,680 --> 01:07:50,600
Speaker 1: that you know.

1595
01:07:50,560 --> 01:07:52,720
Speaker 6: They get the beard and they change, they turn into

1596
01:07:52,920 --> 01:07:55,200
Speaker 6: like ooh, so you know a lot of men want

1597
01:07:55,240 --> 01:07:56,320
Speaker 6: to grow their beards and their hair.

1598
01:07:56,360 --> 01:07:59,000
Speaker 1: So that is definitely coming as well. That's coming next to.

1599
01:08:00,080 --> 01:08:04,360
Speaker 2: So you said that you have no plans on selling.

1600
01:08:05,400 --> 01:08:06,840
Speaker 1: I have no plans on selling.

1601
01:08:07,640 --> 01:08:09,760
Speaker 6: I really am here for my women because I know

1602
01:08:09,840 --> 01:08:11,600
Speaker 6: as soon as I do, it's going to change.

1603
01:08:12,200 --> 01:08:12,640
Speaker 4: Aproached.

1604
01:08:12,960 --> 01:08:14,080
Speaker 1: Oh yes, I've.

1605
01:08:14,000 --> 01:08:18,080
Speaker 6: Been approached from the second year into the business, they've

1606
01:08:18,080 --> 01:08:21,360
Speaker 6: been you know, yeah, yes, And you know, for me,

1607
01:08:23,080 --> 01:08:27,559
Speaker 6: this is about legacy. You know, my mother she worked

1608
01:08:27,600 --> 01:08:30,240
Speaker 6: and my father worked so hard on the brand that

1609
01:08:30,320 --> 01:08:33,840
Speaker 6: they built and really instilling something in me. And I

1610
01:08:33,920 --> 01:08:36,120
Speaker 6: really want to give this to my daughter. My daughter,

1611
01:08:36,479 --> 01:08:40,680
Speaker 6: her name is Milan. She's just amazing. She's fifteen, entrepreneurial.

1612
01:08:40,840 --> 01:08:42,840
Speaker 6: You know, she's watched me go from a two bedroom

1613
01:08:42,880 --> 01:08:45,439
Speaker 6: apartment and was Hollywood to a mansion, you know, like

1614
01:08:45,600 --> 01:08:48,799
Speaker 6: with her own eyes. She helped me bottle the first bottles.

1615
01:08:49,160 --> 01:08:52,160
Speaker 6: You know, she knows that she's behind the concept, and

1616
01:08:52,240 --> 01:08:54,280
Speaker 6: so I want to have this to be something that

1617
01:08:54,320 --> 01:08:56,960
Speaker 6: she can continue for her legacy as well.

1618
01:08:58,840 --> 01:09:01,880
Speaker 5: You spoke about thing yes and mentioned him as a mentor.

1619
01:09:01,960 --> 01:09:04,439
Speaker 5: It's when I was reading a story, I'm like, we

1620
01:09:04,520 --> 01:09:06,800
Speaker 5: have a pretty good relationship with him as well, and

1621
01:09:06,840 --> 01:09:09,280
Speaker 5: he's given us a lot of advice, especially when it

1622
01:09:09,280 --> 01:09:13,320
Speaker 5: comes to this space and media. At this point, at

1623
01:09:13,320 --> 01:09:15,360
Speaker 5: this level of your life, are you now that person

1624
01:09:15,360 --> 01:09:16,040
Speaker 5: for somebody else?

1625
01:09:16,439 --> 01:09:16,599
Speaker 4: Oh?

1626
01:09:16,640 --> 01:09:19,519
Speaker 1: My goodness. Yes, yes I am, and I want to

1627
01:09:19,520 --> 01:09:20,519
Speaker 1: give back even more.

1628
01:09:20,840 --> 01:09:23,000
Speaker 6: But I do have a few brands that like come

1629
01:09:23,080 --> 01:09:25,519
Speaker 6: to me, you know, young girls that are in this space,

1630
01:09:26,439 --> 01:09:27,879
Speaker 6: and I love to give advice.

1631
01:09:28,120 --> 01:09:29,040
Speaker 1: I love it and.

1632
01:09:29,000 --> 01:09:31,439
Speaker 6: I'd love to give advice, especially about what I've went through,

1633
01:09:31,479 --> 01:09:34,160
Speaker 6: because you know, I was on a high for a

1634
01:09:34,240 --> 01:09:36,599
Speaker 6: very long time. I'm still on a high. But there

1635
01:09:36,680 --> 01:09:38,679
Speaker 6: was nothing that went wrong, you know what I mean.

1636
01:09:38,840 --> 01:09:40,960
Speaker 6: I was just and I wasn't even dodging nothing. I

1637
01:09:41,040 --> 01:09:43,439
Speaker 6: was just on a like up on up and up.

1638
01:09:44,120 --> 01:09:46,600
Speaker 6: And to have what happened to me recently over the

1639
01:09:46,680 --> 01:09:48,640
Speaker 6: last year and really find out, you know, what they

1640
01:09:48,680 --> 01:09:51,360
Speaker 6: were doing and everything really took me to a place

1641
01:09:51,400 --> 01:09:53,280
Speaker 6: that I was like, oh no, no, no, I don't

1642
01:09:53,280 --> 01:09:56,320
Speaker 6: want this to happen to the next because it reminds

1643
01:09:56,400 --> 01:10:00,519
Speaker 6: me it's like we are the new celebrity. I guess,

1644
01:10:00,680 --> 01:10:03,639
Speaker 6: like in a form of money that can come from

1645
01:10:03,640 --> 01:10:04,120
Speaker 6: a person.

1646
01:10:04,200 --> 01:10:04,400
Speaker 1: You know.

1647
01:10:04,479 --> 01:10:07,240
Speaker 6: So you have a singer, Okay, that's an industry. They

1648
01:10:07,240 --> 01:10:09,360
Speaker 6: go after the singers, you know. Then they go after

1649
01:10:09,360 --> 01:10:11,879
Speaker 6: the ball players and they go and so I'm like, wow,

1650
01:10:12,479 --> 01:10:17,000
Speaker 6: they really are going after black brands that are popping

1651
01:10:17,880 --> 01:10:21,680
Speaker 6: to take advantage of them in a negative way with

1652
01:10:22,120 --> 01:10:24,080
Speaker 6: the online world of marketing.

1653
01:10:24,320 --> 01:10:27,040
Speaker 1: So that's something that I really want to share about.

1654
01:10:27,280 --> 01:10:29,880
Speaker 1: So the next girl that's on her rise can know

1655
01:10:30,240 --> 01:10:32,320
Speaker 1: the things to look out for and the things to

1656
01:10:32,800 --> 01:10:34,720
Speaker 1: you know, make sure that she stays a breast on

1657
01:10:34,760 --> 01:10:37,600
Speaker 1: because I spoke and I continue to voice. I have

1658
01:10:37,640 --> 01:10:41,519
Speaker 1: a voice, but they continued to just do this.

1659
01:10:41,680 --> 01:10:46,320
Speaker 6: And I'm a woman, a black woman with all these men,

1660
01:10:46,920 --> 01:10:49,240
Speaker 6: you know, my whole team was men, and so it

1661
01:10:49,280 --> 01:10:51,519
Speaker 6: was like to a certain extent where they doesn't even

1662
01:10:51,520 --> 01:10:54,240
Speaker 6: listen to me anymore, Like, what is going on with

1663
01:10:54,280 --> 01:10:54,919
Speaker 6: my business?

1664
01:10:54,920 --> 01:10:56,840
Speaker 1: My brand? Why can't I say something and.

1665
01:10:56,800 --> 01:10:58,760
Speaker 6: You guys do exactly what I want? Why are you

1666
01:10:58,800 --> 01:11:01,160
Speaker 6: doing everything that you want? So it was a point,

1667
01:11:01,200 --> 01:11:02,760
Speaker 6: like I said, where I lost it and I want

1668
01:11:02,840 --> 01:11:05,400
Speaker 6: to help the next young girls because this is just

1669
01:11:05,439 --> 01:11:10,200
Speaker 6: the beginning of online success, especially with us, it's just

1670
01:11:10,240 --> 01:11:12,760
Speaker 6: the beginning. So yes, that's definitely a passion of mine.

1671
01:11:12,960 --> 01:11:15,760
Speaker 5: It's a competitive space and you said that, and you

1672
01:11:15,800 --> 01:11:17,760
Speaker 5: said it's a doggy dog type world.

1673
01:11:18,000 --> 01:11:20,759
Speaker 4: I wanted in this space, especially as as a black woman.

1674
01:11:20,920 --> 01:11:26,160
Speaker 5: When you see other brands, how supportive are you each

1675
01:11:26,200 --> 01:11:30,080
Speaker 5: brands of each other as a business and on a personal.

1676
01:11:29,840 --> 01:11:33,280
Speaker 1: Level, that's what you say. Okay, so I answer this question.

1677
01:11:33,360 --> 01:11:37,599
Speaker 6: So he has, so I'm going to answer me. I

1678
01:11:37,680 --> 01:11:40,840
Speaker 6: was in supportive of everyone because that's just who I am.

1679
01:11:40,920 --> 01:11:42,680
Speaker 6: I'm a loving person. I don't got no prime to

1680
01:11:42,680 --> 01:11:44,719
Speaker 6: be worried about what you're doing, because I'm too busy

1681
01:11:44,760 --> 01:11:47,000
Speaker 6: worried about what I'm doing because I'm a creator and

1682
01:11:47,040 --> 01:11:50,040
Speaker 6: an innovator and like a for real, really you know

1683
01:11:50,240 --> 01:11:53,519
Speaker 6: person that comes from the industry I come from.

1684
01:11:54,000 --> 01:11:55,920
Speaker 1: I'm not really looking at anybody else, you know.

1685
01:11:56,400 --> 01:11:58,200
Speaker 6: A lot of these other women that have come into

1686
01:11:58,200 --> 01:12:02,439
Speaker 6: the space that I'm in really were hairstylists, you know,

1687
01:12:02,720 --> 01:12:05,400
Speaker 6: or people that were in the real world of just

1688
01:12:05,479 --> 01:12:09,880
Speaker 6: like you know, the real daily grind of running their things.

1689
01:12:09,920 --> 01:12:13,920
Speaker 6: So I feel like the competitiveness comes from a different place,

1690
01:12:14,000 --> 01:12:17,439
Speaker 6: in a different space than what I come from, because

1691
01:12:17,479 --> 01:12:20,160
Speaker 6: I know, like, I feel like I have no competition,

1692
01:12:20,280 --> 01:12:22,120
Speaker 6: and that's just what God told me, you know, And

1693
01:12:22,160 --> 01:12:23,880
Speaker 6: that's just how that's how I feel, And that's not

1694
01:12:23,920 --> 01:12:24,880
Speaker 6: hating on no one else.

1695
01:12:25,080 --> 01:12:27,439
Speaker 1: I know that my product is amazing, my branding is phenomenal.

1696
01:12:27,479 --> 01:12:29,840
Speaker 6: I have no competition, and that's where where I live

1697
01:12:30,360 --> 01:12:31,839
Speaker 6: and the other girls when I came.

1698
01:12:31,680 --> 01:12:35,479
Speaker 1: In the game, It's like, what the hell is that?

1699
01:12:35,960 --> 01:12:39,559
Speaker 6: So it was just automatic, like hate, you know. And

1700
01:12:39,600 --> 01:12:42,440
Speaker 6: so I even work with you know, it's a small industry,

1701
01:12:42,680 --> 01:12:45,880
Speaker 6: so everybody talks, you know, I've reached out. I've reached

1702
01:12:45,880 --> 01:12:49,200
Speaker 6: out to another really big one. And it was so interesting.

1703
01:12:49,800 --> 01:12:52,840
Speaker 6: She had just sold her business as well, and she

1704
01:12:52,960 --> 01:12:55,280
Speaker 6: had a huge, I mean a huge, huge brand and

1705
01:12:55,320 --> 01:12:58,120
Speaker 6: no it's not me Elle, I love her. But basically

1706
01:12:58,200 --> 01:13:00,519
Speaker 6: I reached out and we were communing, you know, on

1707
01:13:00,960 --> 01:13:02,200
Speaker 6: the DM, and I was like, you know, I really

1708
01:13:02,200 --> 01:13:04,400
Speaker 6: want you to be my mentor because I want to

1709
01:13:04,439 --> 01:13:05,799
Speaker 6: go into the same you know steps.

1710
01:13:05,800 --> 01:13:07,680
Speaker 1: And this was before I started selling. I was like,

1711
01:13:07,680 --> 01:13:09,720
Speaker 1: I just got with this big distributor you were with them,

1712
01:13:09,720 --> 01:13:12,360
Speaker 1: and I want some you know, some tips. She said, yeah,

1713
01:13:12,439 --> 01:13:14,519
Speaker 1: of course. As soon as I told her how much

1714
01:13:14,640 --> 01:13:17,880
Speaker 1: we had made, she stopped replying to me, and I

1715
01:13:17,920 --> 01:13:18,960
Speaker 1: was like, oh my god. Why.

1716
01:13:19,240 --> 01:13:21,280
Speaker 6: So when I started asking around, they said because she

1717
01:13:21,320 --> 01:13:23,759
Speaker 6: hadn't made that much. And I was like, oh my god,

1718
01:13:23,880 --> 01:13:26,280
Speaker 6: that's crazy, you know. So it was like I'm asking

1719
01:13:26,360 --> 01:13:29,160
Speaker 6: for advice, even though we thought maybe she had you know,

1720
01:13:29,479 --> 01:13:31,880
Speaker 6: I'm asking for advice for people that have not even

1721
01:13:32,320 --> 01:13:35,160
Speaker 6: stepped into what I had stepped into yet the way

1722
01:13:35,200 --> 01:13:37,880
Speaker 6: I stepped in because everyone else has made it through

1723
01:13:38,000 --> 01:13:42,479
Speaker 6: different machines, which are distribution companies, big box stores and

1724
01:13:42,560 --> 01:13:45,040
Speaker 6: all of that. No one has made it just through

1725
01:13:45,160 --> 01:13:47,360
Speaker 6: like direct to consumer like what I did. Like I

1726
01:13:47,400 --> 01:13:50,880
Speaker 6: did all of this from my warehouse to that consumer's doorstep,

1727
01:13:51,240 --> 01:13:53,160
Speaker 6: and that was like unheard of. And that's why when

1728
01:13:53,200 --> 01:13:54,680
Speaker 6: we sit down in these meetings with you know, the

1729
01:13:54,720 --> 01:13:57,439
Speaker 6: distributors and the stores, and they're just like baffled, like

1730
01:13:57,479 --> 01:14:00,200
Speaker 6: how did you do this? I'm like, my women, they

1731
01:14:00,200 --> 01:14:04,720
Speaker 6: carried me through you know, difference. So I'm not competitive

1732
01:14:04,760 --> 01:14:07,479
Speaker 6: with anyone. But there are so many people that hate

1733
01:14:07,479 --> 01:14:09,559
Speaker 6: on Hollywood hairbar. I mean, it got so bad to

1734
01:14:09,640 --> 01:14:12,200
Speaker 6: wear oh my god on YouTube, Like there's even YouTube

1735
01:14:12,240 --> 01:14:13,200
Speaker 6: videos right now to this day.

1736
01:14:13,280 --> 01:14:15,120
Speaker 1: I mean contact YouTube. I'm like, how could I kind

1737
01:14:15,120 --> 01:14:16,760
Speaker 1: of assume them? I've had lawyers, I mean just the

1738
01:14:16,800 --> 01:14:19,679
Speaker 1: whole nine yards. They refuse. But she was desperate.

1739
01:14:19,720 --> 01:14:21,320
Speaker 6: She went into desperate measures because I came a little

1740
01:14:21,320 --> 01:14:24,280
Speaker 6: bit right behind her, but she was hiring her influencers,

1741
01:14:24,360 --> 01:14:28,160
Speaker 6: her ambassadors to do bash videos on my product, but

1742
01:14:28,240 --> 01:14:29,920
Speaker 6: being stupid enough to like put in the bottom.

1743
01:14:29,960 --> 01:14:31,120
Speaker 1: But I work for so and so so.

1744
01:14:31,320 --> 01:14:33,639
Speaker 6: You know, if you purchase products on her website, she'll

1745
01:14:33,640 --> 01:14:35,040
Speaker 6: give you me a commission, you know.

1746
01:14:35,120 --> 01:14:36,080
Speaker 1: So it was a lot.

1747
01:14:36,160 --> 01:14:42,240
Speaker 6: It was even just like outside competitors from China that

1748
01:14:42,320 --> 01:14:46,759
Speaker 6: were sending bots and trolls and oh my gosh, because

1749
01:14:46,760 --> 01:14:48,600
Speaker 6: you know, they run this industry.

1750
01:14:49,040 --> 01:14:52,520
Speaker 1: This is their industry. It's not ours.

1751
01:14:52,880 --> 01:14:56,720
Speaker 6: And over the last ten years, we have worked to

1752
01:14:56,880 --> 01:14:59,760
Speaker 6: make it ours and because of social media, us women can.

1753
01:14:59,760 --> 01:15:02,960
Speaker 1: Suf for each other with our products. And they do

1754
01:15:03,000 --> 01:15:05,400
Speaker 1: not want the black woman.

1755
01:15:05,280 --> 01:15:08,920
Speaker 6: To succeed in the world of the beauty industry because

1756
01:15:08,920 --> 01:15:12,479
Speaker 6: they feel like they own it. That China owns it,

1757
01:15:12,720 --> 01:15:15,519
Speaker 6: Korea owns it, they own all the beauty supplies, they

1758
01:15:15,600 --> 01:15:17,240
Speaker 6: own you know that they are a lot of them

1759
01:15:17,280 --> 01:15:20,160
Speaker 6: are behind the manufacturing of these product lines. Most of

1760
01:15:20,200 --> 01:15:22,479
Speaker 6: these products that come directly from China. That's why they're

1761
01:15:22,479 --> 01:15:24,600
Speaker 6: filled with types of chemicals. They have no rules. A

1762
01:15:24,600 --> 01:15:26,920
Speaker 6: lot of these products don't even have the ingredient that

1763
01:15:26,960 --> 01:15:28,400
Speaker 6: they put in it, you know. So it's all like

1764
01:15:28,439 --> 01:15:29,439
Speaker 6: a trick. It's a ploy.

1765
01:15:29,880 --> 01:15:30,080
Speaker 1: You know.

1766
01:15:30,200 --> 01:15:33,679
Speaker 6: Even product brands that are named after Africa are coming

1767
01:15:33,680 --> 01:15:35,640
Speaker 6: from China that have nothing to do with anyone, you know.

1768
01:15:35,640 --> 01:15:37,519
Speaker 6: So a lot of trickery has gone on in our

1769
01:15:37,800 --> 01:15:43,800
Speaker 6: world because we're the biggest. We purchased beauty products seven

1770
01:15:43,880 --> 01:15:47,360
Speaker 6: times more than any other race. So our beauty world

1771
01:15:48,000 --> 01:15:50,479
Speaker 6: is trillions of dollars, and so they have a piece

1772
01:15:50,479 --> 01:15:52,759
Speaker 6: of that. And so, in a nutshell, I was getting

1773
01:15:52,760 --> 01:15:55,280
Speaker 6: it from all ends. But I was really able to

1774
01:15:55,320 --> 01:15:57,920
Speaker 6: buckle down. You know, I'm a child of the most

1775
01:15:57,960 --> 01:15:59,760
Speaker 6: high Gods. So I was able to buckle down and

1776
01:15:59,840 --> 01:16:02,400
Speaker 6: just look forward and know God had me, and like, basically,

1777
01:16:02,520 --> 01:16:04,559
Speaker 6: God's my business partner. He tells me what I need

1778
01:16:04,600 --> 01:16:07,120
Speaker 6: to do. I'm very spiritual, and so I really just

1779
01:16:07,200 --> 01:16:08,960
Speaker 6: had to have tunnel vision. I couldn't look at anyone

1780
01:16:09,000 --> 01:16:10,639
Speaker 6: else because it was a lot going on that would

1781
01:16:10,640 --> 01:16:13,519
Speaker 6: have took me out for sure. I couldn't even watch YouTube.

1782
01:16:13,520 --> 01:16:14,439
Speaker 6: I got to the point where I was like, I

1783
01:16:14,439 --> 01:16:16,519
Speaker 6: don't want to watch anybody's YouTube review. I don't want to

1784
01:16:16,520 --> 01:16:18,639
Speaker 6: watch anybody's review. I just want to keep going forward.

1785
01:16:18,680 --> 01:16:20,599
Speaker 6: And then I look up and I'm like, oh my god,

1786
01:16:20,640 --> 01:16:22,320
Speaker 6: I have all these reviews and they love it, and

1787
01:16:22,320 --> 01:16:23,960
Speaker 6: they you know, So I had to like turn off.

1788
01:16:24,240 --> 01:16:26,560
Speaker 6: And I learned that from you know, being around celebrities

1789
01:16:26,600 --> 01:16:28,160
Speaker 6: and stars, and that's what they have to do. They

1790
01:16:28,200 --> 01:16:30,479
Speaker 6: have to turn off and just do their craft. And

1791
01:16:30,560 --> 01:16:32,439
Speaker 6: like Jill Scott, would you know, Jill Scott was one

1792
01:16:32,479 --> 01:16:34,320
Speaker 6: of my mom's clients as well, and she told my

1793
01:16:34,320 --> 01:16:36,799
Speaker 6: mom at the beginning, you know, I just put.

1794
01:16:36,640 --> 01:16:38,000
Speaker 1: The music in their hand.

1795
01:16:38,200 --> 01:16:39,760
Speaker 6: I just put the music in the people's hand and

1796
01:16:39,800 --> 01:16:41,680
Speaker 6: I let the people, you know, And that's what was

1797
01:16:41,720 --> 01:16:43,720
Speaker 6: my concept. That's all I have to do. Can't sit

1798
01:16:43,800 --> 01:16:46,360
Speaker 6: up on the naysayers. But yeah, it's been hell for

1799
01:16:46,439 --> 01:16:51,240
Speaker 6: sure with the competitiveness. But I love all. I'm a

1800
01:16:51,280 --> 01:16:51,800
Speaker 6: loving girl.

1801
01:16:51,840 --> 01:16:52,000
Speaker 3: You know.

1802
01:16:52,000 --> 01:16:53,920
Speaker 1: It's enough women out all.

1803
01:16:54,960 --> 01:16:57,679
Speaker 2: That's a fact. We thank you for coming, thank you

1804
01:16:57,760 --> 01:16:58,479
Speaker 2: for having me.

1805
01:16:58,640 --> 01:16:59,640
Speaker 1: This has been amazing.

1806
01:17:00,120 --> 01:17:04,439
Speaker 6: People know what a website, Yes, Hollywoodhairbar dot com, Hollywood

1807
01:17:04,439 --> 01:17:07,559
Speaker 6: Hairbar All on social media and my social media is

1808
01:17:07,600 --> 01:17:09,040
Speaker 6: styled by Tiffany Rose.

1809
01:17:10,120 --> 01:17:12,040
Speaker 2: You have it, ladies and gentlemen. Thank you, guys, rocking

1810
01:17:12,080 --> 01:17:13,000
Speaker 2: Ons for see you next week.

1811
01:17:13,479 --> 01:17:15,439
Speaker 4: Peace bye.

1812
01:17:16,360 --> 01:17:20,040
Speaker 7: An illegal alien from Guatemala charged with raping a child

1813
01:17:20,040 --> 01:17:23,840
Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador

1814
01:17:24,120 --> 01:17:28,240
Speaker 7: accused of murdering a Texas man of Venezuelan charged with

1815
01:17:28,320 --> 01:17:32,200
Speaker 7: filming and selling child pornography in Michigan. These are just

1816
01:17:32,280 --> 01:17:36,040
Speaker 7: some of the heinous migrant criminals caught because of President

1817
01:17:36,080 --> 01:17:39,000
Speaker 7: Donald J. Trump's leadership. I'm Christy Noman, the.

1818
01:17:39,080 --> 01:17:43,640
Speaker 8: United States Secretary of Homeland Security. Under President Trump, attempted

1819
01:17:43,720 --> 01:17:47,440
Speaker 8: illegal border crossings are at the lowest levels ever recorded,

1820
01:17:47,720 --> 01:17:50,759
Speaker 8: and over one hundred thousand illegal aliens have been arrested.

1821
01:17:51,040 --> 01:17:54,600
Speaker 8: If you are here illegally, your next you will be

1822
01:17:54,640 --> 01:17:58,520
Speaker 8: fine nearly one thousand dollars a day, imprisoned and deported,

1823
01:17:59,000 --> 01:18:02,240
Speaker 8: you will never reach But if you register using our

1824
01:18:02,240 --> 01:18:05,439
Speaker 8: CBP home app and leave now, you could be allowed

1825
01:18:05,479 --> 01:18:06,479
Speaker 8: to return legally.

1826
01:18:06,840 --> 01:18:09,120
Speaker 7: Do what's right. Leave now.

1827
01:18:09,400 --> 01:18:14,200
Speaker 8: Under President Trump, America's laws, border and families will be protected.

1828
01:18:14,280 --> 01:18:16,439
Speaker 4: Sponsored by the United States Department of Homeland Security.