WEBVTT - The Mac & Cheese Millionaire, Deloitte Sustainability Report

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>You're listening to Bloomberg Business Week with Carol Messer and

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<v Speaker 2>Tim Stenebek on Bloomberg Radio.

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<v Speaker 3>We talk a lot about metaverse high tech stuff. Sometimes

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<v Speaker 3>we talk low tech, and we talk mac and cheese.

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<v Speaker 2>And why not. They're all good. They are all good,

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<v Speaker 2>and they can sometimes take you unexpected places. Can you

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<v Speaker 2>build a dream on mac and cheese? I was trying

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<v Speaker 2>to think of what the European equivalent is to mac

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<v Speaker 2>and cheese. Such a big mac and cheese we do,

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<v Speaker 2>but it's not quite the same. It can be good.

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<v Speaker 2>I have asked people to bring me back boxes of

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<v Speaker 2>it from the US before. Yeah. Look, this is what

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<v Speaker 2>our next guest has done. She's made mac and cheese

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<v Speaker 2>part of her brand, part of her business idea, and

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<v Speaker 2>something that she's built a new career on and we're

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<v Speaker 2>thrilled to talk more about it as well. The book

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<v Speaker 2>that she's written is Mac and Cheese Millionaire, Building a

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<v Speaker 2>Better Business by Thinking outside the box, and that's out there.

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<v Speaker 2>Aaron Waite joins us now from Oakland, California. Aaron, welcome,

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<v Speaker 2>great to talk to you. And you went from restaurants

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<v Speaker 2>to law I'm back to restaurants. Talk us through that

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<v Speaker 2>process and how you ended up becoming you know, the

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<v Speaker 2>Queen of mac and cheese.

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<v Speaker 1>Sure, So you know, I began my career with a

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<v Speaker 1>huge passion for food and had you know, cooked in restaurants,

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<v Speaker 1>but found that it was a really dead end job.

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<v Speaker 1>You know, the pay is low, the treatment is not great.

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<v Speaker 1>So I just did not see a future for myself.

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<v Speaker 1>So I decided to go to law school and do

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<v Speaker 1>what you know, generations of lost people with no direction

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<v Speaker 1>you have done and become a lawyer. But I didn't.

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<v Speaker 1>I didn't love it, so I actually got fired. Turns

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<v Speaker 1>out you're you're not good at what you don't like doing.

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<v Speaker 1>And I decided I wanted to create the restaurant that

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<v Speaker 1>I wish that I could have worked at. So not

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<v Speaker 1>was it a love of family, my family recipe of

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<v Speaker 1>mac and cheese and wanting to bring that to the market,

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<v Speaker 1>because I just didn't see that being filled anywhere. You know,

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<v Speaker 1>there's like pizza restaurants, barbecue, but not mac and cheese.

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<v Speaker 1>But I really want to focus on how do I

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<v Speaker 1>create the kind of workplace that I wish, the kind

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<v Speaker 1>of restaurant that I could have worked in and what

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<v Speaker 1>do I need to do to do that?

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<v Speaker 3>So what in particular did you want in terms of

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<v Speaker 3>making it the place that you wanted to work at.

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<v Speaker 3>What was it that needed to be different?

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<v Speaker 1>You know? You know, my book is filled with a

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<v Speaker 1>lot of trial and error. I think the truth is

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<v Speaker 1>I didn't know. I knew what I didn't want to

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<v Speaker 1>do right, but sometimes it's harder when you haven't had

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<v Speaker 1>the example set of what you do want to do.

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<v Speaker 1>So I found that it really came down to three things,

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<v Speaker 1>which was you know, communication, collaboration, and collective success and

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<v Speaker 1>having to give you examples of you know, ways that

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<v Speaker 1>we did all those three things. But that I found

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<v Speaker 1>was really the secret to our success. And you know,

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<v Speaker 1>not only in an industry where the average tenure is

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<v Speaker 1>you know, less than ninety days. Our average tenure is

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<v Speaker 1>two and a half years, but our profitability was in

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<v Speaker 1>the top one percent of restaurants. So I'm really proud

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<v Speaker 1>of what we achieved.

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<v Speaker 2>Yeah, because looks it's a difficult business to get into,

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<v Speaker 2>and I think if you know, if you're going to

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<v Speaker 2>make a leap of faith into something new, you didn't

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<v Speaker 2>perhaps pick the clearest or the easiest path to do that.

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<v Speaker 2>Talk us about getting getting the first the first home

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<v Speaker 2>room started.

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<v Speaker 3>You know, statistics about restaurants that most fail in their

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<v Speaker 3>first year. I mean it's daunting, but anyway, go ahead,

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<v Speaker 3>because it's tough.

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<v Speaker 1>No, they do, and I mean I think that's why.

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<v Speaker 1>Actually it makes for such a great business book, because

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<v Speaker 1>you know, if we were using these techniques successfully, I mean,

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<v Speaker 1>it is the hardest industry to make it, so, you know,

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<v Speaker 1>I really think they can these ideas can work anywhere.

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<v Speaker 1>But yeah, I mean it's it's crazy. I mean, banks

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<v Speaker 1>won't even give you loans because it's considered you know,

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<v Speaker 1>your your odds are better and less Vegas than investing

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<v Speaker 1>in a restaurant. But I do think that with sort

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<v Speaker 1>of you know, by using these techniques, I think people

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<v Speaker 1>in all kinds of businesses can can beat the odds.

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<v Speaker 2>Took us through the first few months of that business, though,

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<v Speaker 2>at what point did you know that you hot you

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<v Speaker 2>around to something and that you that was going to

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<v Speaker 2>take off into something that of course it became a

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<v Speaker 2>cultish hit.

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<v Speaker 1>Yeah, you know, luckily we're packed from you know, day one,

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<v Speaker 1>and I really credit it to frankly, just having an

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<v Speaker 1>exceptionally good quality product. So you know, at most restaurants,

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<v Speaker 1>if they have mac and cheese at all, it is

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<v Speaker 1>a side dish. It's something that is not paid very

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<v Speaker 1>much attention to. And for us, this is really the

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<v Speaker 1>main thing. So you know, we made each one to order,

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<v Speaker 1>We used my family recipe. We put nearly a quarter

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<v Speaker 1>pound of cheese in each portion, so you know, it's

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<v Speaker 1>incredibly cheesy, it's fresh, it's it's made with love and care,

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<v Speaker 1>and you know, and that makes a huge difference versus

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<v Speaker 1>sitting in a vat somewhere. So I think people were

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<v Speaker 1>very very us with the products from day one. But frankly,

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<v Speaker 1>I think also what we did is like created tremendous

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<v Speaker 1>value surrounding the experience. Because I had worked a lot

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<v Speaker 1>in fine dining, but something that I thought was really

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<v Speaker 1>lacking in a more casual setting is like, you know,

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<v Speaker 1>great design and great service. Those things don't need to

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<v Speaker 1>cost more, they just need someone to care more. And so,

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<v Speaker 1>you know, I think that people's perception of value of

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<v Speaker 1>getting to sit in this really beautifully designed space, getting

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<v Speaker 1>you know, some of the best service that they've had

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<v Speaker 1>in a restaurant while eating, you know, the best version

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<v Speaker 1>of mac and cheese they've ever had. It's just a

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<v Speaker 1>winning combo.

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<v Speaker 3>I have to say, there's a restaurant in our neighborhood,

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<v Speaker 3>a local, one family run, and they have an incredible

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<v Speaker 3>mac and cheese and we will go there just for

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<v Speaker 3>the mac and cheese. And it used to be a

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<v Speaker 3>place downtown. I don't even know if it exists, but

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<v Speaker 3>that's all it did. And great, you know, cast iron

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<v Speaker 3>skillets and any kind of like varieties of mac and cheese.

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<v Speaker 3>It is like just that food that we just love.

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<v Speaker 1>We just love.

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<v Speaker 3>What's one of the biggest I don't know what was

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<v Speaker 3>one of the biggest moments in this process. I feel

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<v Speaker 3>like everybody who started a business, especially in the restaurant industry,

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<v Speaker 3>we've all seen.

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<v Speaker 1>The bear and loved it.

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<v Speaker 3>But I do wonder where you were. I don't know.

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<v Speaker 3>It was either just a huge learning experience, whether from

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<v Speaker 3>your team, from your workers, I don't know, tell.

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<v Speaker 1>Us, you know. I have to say we used a

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<v Speaker 1>lot of like really interesting techniques to engage people in

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<v Speaker 1>the business. For instance, we're an open book company and

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<v Speaker 1>so share financials and teach financial literacy. And I think

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<v Speaker 1>that was a huge aha, right, It like really unlocks

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<v Speaker 1>people's like potential and power to understand business in a

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<v Speaker 1>deep way and to feel like they're part of something

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<v Speaker 1>that's bigger than themselves versus just showing up every day

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<v Speaker 1>to cook. So, you know, I'd say that's one moment

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<v Speaker 1>that I'm incredibly proud of. But you know, another is

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<v Speaker 1>that we used all these techniques of you know, we

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<v Speaker 1>had a lot of different tools to be communicating, collaborating,

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<v Speaker 1>and we actually came up with a solution to sexual

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<v Speaker 1>harassment which our staff was experiencing. And it I wrote

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<v Speaker 1>a viral piece in Washington Post about it, it got

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<v Speaker 1>adopted by the EEO CEO went to Washington to go

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<v Speaker 1>testify about it, and it's now used by restaurants and

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<v Speaker 1>bars all around the world. So, you know, I think

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<v Speaker 1>that also, frankly, when you tap into the power of

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<v Speaker 1>a workforce. You know, we were just a small restaurant

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<v Speaker 1>but made a difference on a global scale, and I think,

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<v Speaker 1>you know, I'm incredibly proud of that.

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<v Speaker 3>But talk to us a little bit more about that,

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<v Speaker 3>like how you came to realize it's something needed to

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<v Speaker 3>be done. Differently, I think it's safe to say that

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<v Speaker 3>most women have had some degree of sexual harassment, some

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<v Speaker 3>that is quote unquote harmless. I don't even know that

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<v Speaker 3>I should use that word that I'm probably gonna be

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<v Speaker 3>spacked ss No, I know, but I guess we're we

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<v Speaker 3>grow up and just are like, Okay, I got to

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<v Speaker 3>get through because I love my job. I want to

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<v Speaker 3>keep going that kind of thing. And then there's ones that, Nope,

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<v Speaker 3>you're going to court because somebody has to pay for something.

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<v Speaker 3>But tell us about how you approached it and you

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<v Speaker 3>knew you had to kind of maybe change it or

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<v Speaker 3>have some kind of impact and why.

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<v Speaker 1>Yeah, you know, honestly, well, I was approached by a

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<v Speaker 1>number of female servers at the restaurant who all were complaining,

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<v Speaker 1>and honestly, they said they'd worked at a ton of

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<v Speaker 1>places and this had happened everywhere. This was just the

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<v Speaker 1>first time that they thought maybe someone would actually do

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<v Speaker 1>something about it. And so I did what I usually

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<v Speaker 1>did when someone brings up a problem, which is include

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<v Speaker 1>them in the solution to it. So, you know, we

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<v Speaker 1>came up with a system that our entire staff that

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<v Speaker 1>want to participate did participate in creating it. And I

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<v Speaker 1>think the reason it's so effective is that honestly, it

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<v Speaker 1>really sort of honors people wherever they are. It's like

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<v Speaker 1>basically a color coded system, and when someone experiences something

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<v Speaker 1>with that color, they just report the color and an

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<v Speaker 1>action is taken. So you know, for instance, a yellow

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<v Speaker 1>is just you get a bad vibe at a table.

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<v Speaker 1>You just say hey, I've got a yellow at table two,

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<v Speaker 1>and a manager will take it over for you. And

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<v Speaker 1>an orange is you have a bad feeling. Plus let's

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<v Speaker 1>say an ambiguous comment something like I like your shirt.

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<v Speaker 1>You know, depending on who says that to you and

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<v Speaker 1>how they say it to you, it might feel totally

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<v Speaker 1>benign or aggressive. And so same deal. Someone just goes

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<v Speaker 1>to a manager and says, hey, I've got an orange

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<v Speaker 1>at table too, and the manager takes it over. And

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<v Speaker 1>with a red, that's someone saying something overtly sexual or

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<v Speaker 1>touching a staff member, and in that case, again the

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<v Speaker 1>staff member just says the color and then the manager's

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<v Speaker 1>required to kick the person out. And you know, I

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<v Speaker 1>think what's so cool about the system is that you know,

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<v Speaker 1>guests honestly don't know is being used on them, So

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<v Speaker 1>it's very customer friendly. It. You know, staff members are

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<v Speaker 1>going to have all kinds of different experiences, and some

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<v Speaker 1>people are going to find certain things threatening and other

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<v Speaker 1>ones won't, and so it allows us to meet staff

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<v Speaker 1>where they are and take action. And it's really easy

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<v Speaker 1>for managers to use. And what we found is amazing.

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<v Speaker 1>As we thought it would just be a way of

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<v Speaker 1>coping with harassment and just giving us a way to

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<v Speaker 1>deal with it, but actually what it did is it

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<v Speaker 1>really nearly eliminated the worst forms of it, because very

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<v Speaker 1>few people walk into a restaurant and like stick their

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<v Speaker 1>hand of someone's shirt, but you know, they will usually

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<v Speaker 1>start with lower level things like checking them out or

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<v Speaker 1>making little level comments, and then once things are tolerated,

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<v Speaker 1>they escalate their behavior. So it just really sort of

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<v Speaker 1>stopped the problem from happening, and in a way that

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<v Speaker 1>I think is really respectful to people, you know, no

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<v Speaker 1>matter if their customer, staff manager.

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<v Speaker 3>And I got to go on record because I'm going

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<v Speaker 3>to get my sisters, my daughter and rightfully, so none

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<v Speaker 3>of it is harmless. I guess just when you grow

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<v Speaker 3>up in a world where I think women still feel

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<v Speaker 3>like sometimes you've just got to kind of bite your

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<v Speaker 3>tongue to kind of get through, and I just want

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<v Speaker 3>to put it out that any form of sexual harassment,

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<v Speaker 3>whether it's yellow, whatever color, it's all bad, it's all harmful.

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<v Speaker 2>I think what I find really interesting about this Color

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<v Speaker 2>Code of Conduct is you're giving people language to be

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<v Speaker 2>able to talk about how they feel and how they

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<v Speaker 2>feel affected by it. And it's a model. It's been

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<v Speaker 2>taken up by businesses elsewhere as well. Talk to us

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<v Speaker 2>a little bit about how you're seeing. You know, what

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<v Speaker 2>you've heard about how the Color Code of conducts being

0:11:03.920 --> 0:11:06.000
<v Speaker 2>used outside of your business.

0:11:07.640 --> 0:11:10.800
<v Speaker 1>Yeah, I mean I've gotten like from just fabulous feedback.

0:11:10.840 --> 0:11:12.640
<v Speaker 1>And actually, you know, one of the most fun parts

0:11:12.679 --> 0:11:14.040
<v Speaker 1>is there's plenty of people that use it that I'll

0:11:14.080 --> 0:11:15.880
<v Speaker 1>never know. But I'll walk into a bar and I'll

0:11:15.920 --> 0:11:18.080
<v Speaker 1>find like one of our posters on the wall. Or

0:11:18.920 --> 0:11:21.080
<v Speaker 1>I went to speak at a conference and it was

0:11:21.160 --> 0:11:24.640
<v Speaker 1>like all these you know, bar owners from like across

0:11:25.280 --> 0:11:29.080
<v Speaker 1>America and the globe. And I was so surprised because

0:11:29.080 --> 0:11:31.800
<v Speaker 1>at the end of my session, I didn't, you know,

0:11:32.280 --> 0:11:33.920
<v Speaker 1>I wasn't getting a ton of questions, and I was like,

0:11:33.920 --> 0:11:36.280
<v Speaker 1>what's happening here? And then I asked people to raise

0:11:36.320 --> 0:11:37.920
<v Speaker 1>their hand if they had known of the system or

0:11:37.920 --> 0:11:39.439
<v Speaker 1>if they use it in their bar and like everyone

0:11:39.520 --> 0:11:43.480
<v Speaker 1>raised their hand and it's like okay, cool. So I

0:11:43.559 --> 0:11:44.760
<v Speaker 1>wonder doesn't help people.

0:11:45.679 --> 0:11:48.040
<v Speaker 2>This is an industry where there's a huge staff turnover, right,

0:11:48.240 --> 0:11:51.160
<v Speaker 2>I wonder how much that's helped towards staff retention at

0:11:51.160 --> 0:11:52.599
<v Speaker 2>a time. You know, we talk so much about the

0:11:52.640 --> 0:11:54.920
<v Speaker 2>tight labor markets, and we know that hospitality is one

0:11:54.960 --> 0:11:57.280
<v Speaker 2>sector really affected by that. Has it helped you to

0:11:57.440 --> 0:11:59.840
<v Speaker 2>keep people good people on your style?

0:12:01.320 --> 0:12:03.160
<v Speaker 1>Oh my god, one hundred percent. I mean to my

0:12:03.200 --> 0:12:05.199
<v Speaker 1>point about sort of all the tools in the book, right,

0:12:05.280 --> 0:12:07.800
<v Speaker 1>if we can use them, then anyone can, because I

0:12:07.840 --> 0:12:10.520
<v Speaker 1>think you know, something really missing from the conversation right

0:12:10.559 --> 0:12:13.319
<v Speaker 1>now about the labor market and what to do is that,

0:12:13.760 --> 0:12:17.720
<v Speaker 1>in my experience, the most meaningful things actually don't cost money.

0:12:17.760 --> 0:12:20.840
<v Speaker 1>They just take time and care. Right, Like, we are constrained.

0:12:20.880 --> 0:12:22.800
<v Speaker 1>There's only so much we can pay people when we're

0:12:22.840 --> 0:12:25.080
<v Speaker 1>charging folks ten dollars for mac and cheese, right, Like,

0:12:25.160 --> 0:12:28.000
<v Speaker 1>it's just that's just true. It's not going to be

0:12:28.040 --> 0:12:31.240
<v Speaker 1>the most highly paid job of someone's life, probably, but

0:12:32.480 --> 0:12:34.360
<v Speaker 1>you know, there's so much you can do that makes

0:12:34.440 --> 0:12:37.920
<v Speaker 1>work an enjoyable place to come to and meaningful and

0:12:37.960 --> 0:12:40.840
<v Speaker 1>purposeful and I think those are the things, honestly that

0:12:41.040 --> 0:12:42.959
<v Speaker 1>you know, make life worth living.

0:12:43.040 --> 0:12:44.880
<v Speaker 2>Are there any of your original teams still with you

0:12:44.960 --> 0:12:45.600
<v Speaker 2>in homeroom?

0:12:46.360 --> 0:12:46.520
<v Speaker 1>Oh?

0:12:46.600 --> 0:12:49.719
<v Speaker 2>Yeah, a bunch, so they stayed on. I mean, it

0:12:50.200 --> 0:12:52.320
<v Speaker 2>proves that it works, right. One of the things that

0:12:52.360 --> 0:12:54.640
<v Speaker 2>I really liked about your book and your own story

0:12:54.640 --> 0:12:56.960
<v Speaker 2>as well as You're talking about wanting to fall in

0:12:57.000 --> 0:12:59.880
<v Speaker 2>love with work, and do you think that we need

0:12:59.880 --> 0:13:02.280
<v Speaker 2>to be in love with what we do in order

0:13:02.320 --> 0:13:02.880
<v Speaker 2>to succeed.

0:13:04.960 --> 0:13:07.480
<v Speaker 1>I mean, in my experience, yes, I mean, you know,

0:13:07.600 --> 0:13:09.440
<v Speaker 1>I'm really smart, and I was working as a lawyer

0:13:09.440 --> 0:13:11.360
<v Speaker 1>and I got fired. And I don't think it's an accident.

0:13:11.840 --> 0:13:14.160
<v Speaker 1>I found it very hard to be good at something

0:13:14.200 --> 0:13:18.000
<v Speaker 1>that I didn't like doing, you know, versus something I'm

0:13:18.040 --> 0:13:22.440
<v Speaker 1>passionate about. You know, my my worst days as an

0:13:22.559 --> 0:13:25.200
<v Speaker 1>entrepreneur have been better than my best days as a lawyer.

0:13:26.280 --> 0:13:29.760
<v Speaker 1>But you know, I think, I think it's a real gift,

0:13:30.000 --> 0:13:32.120
<v Speaker 1>you know, to wake up and enjoy going to work.

0:13:32.160 --> 0:13:34.600
<v Speaker 1>And it's one I didn't, you know, previous to starting

0:13:34.640 --> 0:13:37.080
<v Speaker 1>my own restaurant think was possible. So I guess I

0:13:37.120 --> 0:13:39.160
<v Speaker 1>just wanted to communicate people to people that I do

0:13:39.200 --> 0:13:42.040
<v Speaker 1>think it's possible, and I try to give them tips

0:13:42.120 --> 0:13:44.240
<v Speaker 1>and tools for you know, how to find that passion

0:13:44.240 --> 0:13:46.760
<v Speaker 1>within yourself, how to pursue it, how to create spaces

0:13:46.760 --> 0:13:50.360
<v Speaker 1>where other people can't to because I think honestly, we

0:13:50.400 --> 0:13:52.319
<v Speaker 1>spend more of our lives at work than in almost

0:13:52.400 --> 0:13:54.960
<v Speaker 1>anything else, and we don't enjoy it. Like what are

0:13:55.000 --> 0:13:55.560
<v Speaker 1>we doing here?

0:13:55.720 --> 0:13:57.680
<v Speaker 3>I would certainly say yes. It's one of the pieces

0:13:57.679 --> 0:14:00.000
<v Speaker 3>of advice my dad gave to me growing up, like, fine,

0:14:00.160 --> 0:14:02.120
<v Speaker 3>something you love to do. And I remember my first

0:14:02.160 --> 0:14:03.760
<v Speaker 3>job in journalism. I had to be in it like

0:14:03.800 --> 0:14:07.120
<v Speaker 3>the wee hours made maybe fourteen fifteen thousand dollars, had

0:14:07.160 --> 0:14:10.880
<v Speaker 3>to borrow money from my father and mother to buy

0:14:10.920 --> 0:14:13.040
<v Speaker 3>a car, use car for four thousand dollars, or I

0:14:13.040 --> 0:14:15.160
<v Speaker 3>can get into New York City because there was no

0:14:15.280 --> 0:14:18.240
<v Speaker 3>mass transportation. But it was I knew it's what I

0:14:18.280 --> 0:14:20.280
<v Speaker 3>wanted to do, and it's amazing, Like right, when you

0:14:20.360 --> 0:14:22.960
<v Speaker 3>find something you want to do. Having said that, you

0:14:23.000 --> 0:14:26.080
<v Speaker 3>also write. To create anything new of value, you always

0:14:26.120 --> 0:14:28.440
<v Speaker 3>have to be willing to fail upward, to make mistakes

0:14:28.480 --> 0:14:31.080
<v Speaker 3>and get a little better every time. This philosophy had

0:14:31.120 --> 0:14:34.120
<v Speaker 3>worked for you for me, you with everything from adding

0:14:34.120 --> 0:14:38.200
<v Speaker 3>new menu items to refining management philosophies, but something about

0:14:38.200 --> 0:14:40.880
<v Speaker 3>experimenting with people's safety at work felt too important to

0:14:40.920 --> 0:14:41.720
<v Speaker 3>fail upward.

0:14:42.480 --> 0:14:47.640
<v Speaker 1>That's important, Yeah, I mean most of the book is

0:14:47.920 --> 0:14:50.240
<v Speaker 1>sort of ridiculous stories about you know, what are the

0:14:50.280 --> 0:14:52.640
<v Speaker 1>ways that we failed before we found systems that worked,

0:14:52.680 --> 0:14:55.120
<v Speaker 1>And I was pretty terrified of doing that with our

0:14:55.160 --> 0:14:57.600
<v Speaker 1>harassment system. But the truth is, there is no other

0:14:57.640 --> 0:15:01.000
<v Speaker 1>way to create something that doesn't yet exist. So we did.

0:15:01.080 --> 0:15:03.880
<v Speaker 1>And I tried to put in our mistakes so that

0:15:03.920 --> 0:15:05.400
<v Speaker 1>other people don't need to make them too.

0:15:05.920 --> 0:15:09.000
<v Speaker 2>I really, I really enjoyed how honest you were about this, because,

0:15:09.000 --> 0:15:11.360
<v Speaker 2>you know, having when you have a non linear career path,

0:15:11.440 --> 0:15:13.480
<v Speaker 2>you've moving out of things, it can be difficult to

0:15:13.520 --> 0:15:15.480
<v Speaker 2>be honest about the stuff that doesn't work. You know,

0:15:15.480 --> 0:15:17.640
<v Speaker 2>when you've invested, for example, a lot of money and

0:15:17.680 --> 0:15:21.840
<v Speaker 2>going to law school, you know that's got to hurt, right,

0:15:21.880 --> 0:15:23.880
<v Speaker 2>And I wonder do you take things from your legal

0:15:23.880 --> 0:15:26.120
<v Speaker 2>career into what you're doing now? Are there elements of

0:15:26.120 --> 0:15:28.480
<v Speaker 2>what you learned in law school and maybe what you

0:15:28.560 --> 0:15:30.760
<v Speaker 2>learned from from working in the industry as well, that

0:15:30.800 --> 0:15:32.520
<v Speaker 2>are relevant to your job now?

0:15:34.000 --> 0:15:35.760
<v Speaker 1>You know, actually, one of the most helpful things that

0:15:35.800 --> 0:15:38.720
<v Speaker 1>I took from my legal career into being an entrepreneur

0:15:38.840 --> 0:15:43.240
<v Speaker 1>was actually how we deal with discipline. I had been

0:15:43.280 --> 0:15:45.280
<v Speaker 1>really interested in this question because I feel like it's

0:15:45.280 --> 0:15:49.840
<v Speaker 1>pretty ineffective in most workplaces. And I had worked all

0:15:49.840 --> 0:15:53.200
<v Speaker 1>through law school at a district attorney's office, actually Kama

0:15:53.760 --> 0:15:56.200
<v Speaker 1>Hair's office when she was d of San Francisco. But

0:15:57.240 --> 0:15:59.320
<v Speaker 1>so I was very interested in, like, what are different,

0:16:00.880 --> 0:16:03.480
<v Speaker 1>you know, ways that we approach punishment. And we ended

0:16:03.560 --> 0:16:06.880
<v Speaker 1>up at my restaurant, Homeroom adopting a system that I

0:16:06.880 --> 0:16:10.280
<v Speaker 1>had seen used in the criminal justice system called restorative justice. So,

0:16:10.960 --> 0:16:13.360
<v Speaker 1>you know, most stuff at work, when someone screws up,

0:16:13.520 --> 0:16:15.600
<v Speaker 1>you just get punished. You maybe get a write up,

0:16:15.640 --> 0:16:17.920
<v Speaker 1>you maybe get doc shifts, you know, things like that.

0:16:18.120 --> 0:16:20.840
<v Speaker 1>And with restorative justice, the idea is actually it's not

0:16:20.880 --> 0:16:22.840
<v Speaker 1>to punish people, but to make it right. And so

0:16:23.640 --> 0:16:26.400
<v Speaker 1>we started shifting from like punishing people when they screwed

0:16:26.480 --> 0:16:30.400
<v Speaker 1>up to you know, walking them through this restorative model

0:16:30.640 --> 0:16:32.800
<v Speaker 1>of figuring out how to make it right with staff,

0:16:32.840 --> 0:16:36.560
<v Speaker 1>you know, like how to you know, apologize like do

0:16:36.680 --> 0:16:39.760
<v Speaker 1>nice things, fix it with the customer, you know, help

0:16:39.800 --> 0:16:42.560
<v Speaker 1>your manager, like really make it right. With all the

0:16:42.600 --> 0:16:46.160
<v Speaker 1>people affected by their behavior, and it was a real

0:16:46.240 --> 0:16:48.680
<v Speaker 1>sea change for us. You know, it was really helpful.

0:16:48.720 --> 0:16:51.200
<v Speaker 3>Aaron, you dropped something like an elephant in the living room.

0:16:51.200 --> 0:16:52.880
<v Speaker 3>We have to ask you, So you worked with Kamala

0:16:52.920 --> 0:16:55.360
<v Speaker 3>Harris or it sounds like you have some experience what

0:16:55.360 --> 0:16:58.360
<v Speaker 3>what would you what do you think some our audience

0:16:58.880 --> 0:17:01.120
<v Speaker 3>in your experience with with working with her or dealing

0:17:01.120 --> 0:17:03.120
<v Speaker 3>with her or talking with her that you think is

0:17:03.120 --> 0:17:03.760
<v Speaker 3>worth sharing.

0:17:04.880 --> 0:17:07.280
<v Speaker 1>Oh gosh, I mean I do think you know, she was.

0:17:07.840 --> 0:17:09.560
<v Speaker 1>I mean I had worked for her because I was

0:17:09.600 --> 0:17:11.639
<v Speaker 1>really drawn to she was doing stuff that at the

0:17:11.680 --> 0:17:16.720
<v Speaker 1>time was considered pretty out there, and you know, so, yeah,

0:17:16.720 --> 0:17:20.199
<v Speaker 1>I have tremendous, tremendous respect for her, and you know,

0:17:20.400 --> 0:17:25.160
<v Speaker 1>fun that she's running for president right now, So I yeah,

0:17:24.640 --> 0:17:29.960
<v Speaker 1>I guess I just say, I think I really respect

0:17:30.000 --> 0:17:32.280
<v Speaker 1>that she has tried things that other people weren't willing

0:17:32.320 --> 0:17:33.760
<v Speaker 1>to do. Frankly, at the time, I don't think she

0:17:33.800 --> 0:17:38.240
<v Speaker 1>gets much credit for that, but she's an innovative prosecutor

0:17:38.240 --> 0:17:39.200
<v Speaker 1>and she's good at what she did.

0:17:39.440 --> 0:17:41.480
<v Speaker 3>Well, be sure to keep us up to date on

0:17:41.480 --> 0:17:43.760
<v Speaker 3>what you do with homeroom, especially if you expanded out

0:17:43.800 --> 0:17:47.280
<v Speaker 3>and grow and we love talking to certainly small business owners,

0:17:47.280 --> 0:17:49.520
<v Speaker 3>but your path has really been an interesting one and

0:17:49.520 --> 0:17:52.879
<v Speaker 3>thanks for sharing it. Aaron Wade, chef and entrepreneur, I

0:17:52.960 --> 0:17:55.760
<v Speaker 3>guess I can say also a lawyer or former lawyer.

0:17:55.920 --> 0:17:57.919
<v Speaker 3>Her book is The MC and Tee's Millionaire Building a

0:17:57.920 --> 0:18:01.640
<v Speaker 3>Better Business By Thinking Outside the Box. Joining us from Oakland, California.

0:18:01.680 --> 0:18:03.480
<v Speaker 3>All right, we're going to get back to a topic

0:18:03.520 --> 0:18:06.600
<v Speaker 3>that is something Billy, thank you, a topic that we've

0:18:06.640 --> 0:18:09.640
<v Speaker 3>talked about a lot in the last twenty four hours.

0:18:10.000 --> 0:18:12.280
<v Speaker 3>It being Climate Week here in New York City. We

0:18:12.359 --> 0:18:15.879
<v Speaker 3>have the U in General Assembly underway, but climate was

0:18:15.920 --> 0:18:19.080
<v Speaker 3>a big topic of discussion at our Bloomberg event yesterday,

0:18:19.119 --> 0:18:21.840
<v Speaker 3>the Global Business Form and also the earth Shot Prize

0:18:21.880 --> 0:18:25.400
<v Speaker 3>Innovation Summit. And we're going to continue that conversation because

0:18:25.400 --> 0:18:26.960
<v Speaker 3>there's a new study out from Deloitte.

0:18:27.000 --> 0:18:30.480
<v Speaker 2>Yeah right, this is the twenty twenty four AMXO Sustainability

0:18:30.520 --> 0:18:34.240
<v Speaker 2>Report from Deloitte, and we've got Deloitte's Global Sustainability and

0:18:34.280 --> 0:18:36.680
<v Speaker 2>Climate Practice leader, Jennifer's Simon here with us in studio.

0:18:36.800 --> 0:18:39.080
<v Speaker 2>Great to see you, Jennifer. Thanks very much for coming

0:18:39.080 --> 0:18:41.280
<v Speaker 2>in to talk to us. This is an interesting time

0:18:41.280 --> 0:18:45.040
<v Speaker 2>to be thinking about how c suite executives are thinking

0:18:45.080 --> 0:18:47.920
<v Speaker 2>about the sustainability, not only because we're looking ahead towards

0:18:47.920 --> 0:18:49.879
<v Speaker 2>the US election, but also we're in this kind of

0:18:49.920 --> 0:18:52.600
<v Speaker 2>a very interesting moment economically as well. I mean, what's

0:18:52.800 --> 0:18:55.000
<v Speaker 2>the kind of top line out of your report? Is

0:18:55.040 --> 0:18:58.760
<v Speaker 2>this an issue as prominently being considered at that level

0:18:59.160 --> 0:19:00.600
<v Speaker 2>as it has been in read years?

0:19:01.680 --> 0:19:06.040
<v Speaker 4>Absolutely, it's such an interesting study. Third year running, twenty

0:19:06.040 --> 0:19:10.280
<v Speaker 4>one hundred cxos surveyed across twenty seven countries, and given

0:19:10.320 --> 0:19:13.280
<v Speaker 4>the backdrop of what we're facing currently was it would

0:19:13.320 --> 0:19:15.440
<v Speaker 4>be interesting to look at the trend over three years,

0:19:15.480 --> 0:19:17.159
<v Speaker 4>and what we're seeing is that this is still a

0:19:17.200 --> 0:19:21.000
<v Speaker 4>top of mind priority for cxos. What are cxos so

0:19:21.480 --> 0:19:26.960
<v Speaker 4>sea level individuals be a CEO? Great questions? Throw a

0:19:26.960 --> 0:19:28.960
<v Speaker 4>little bit of jargon there, I don't even guess.

0:19:28.960 --> 0:19:30.520
<v Speaker 3>I'm like, what are we talking about?

0:19:31.119 --> 0:19:31.439
<v Speaker 1>Okay?

0:19:31.520 --> 0:19:34.200
<v Speaker 3>So what's interesting is we talk about this all the time,

0:19:34.240 --> 0:19:36.840
<v Speaker 3>that when certain things get to the c suite level,

0:19:36.880 --> 0:19:40.840
<v Speaker 3>whether it's technology, whether it's we talk about the CFO.

0:19:40.960 --> 0:19:43.199
<v Speaker 3>Now it's not just about earnings reports. The CFO is

0:19:43.400 --> 0:19:46.040
<v Speaker 3>very involved in strategy. How do we spend money at

0:19:46.080 --> 0:19:49.320
<v Speaker 3>a company working with the CEO, So you're saying, you know,

0:19:49.440 --> 0:19:54.200
<v Speaker 3>or whether it's you know, personnel issues, whether it's equality, diversity.

0:19:54.400 --> 0:19:56.760
<v Speaker 3>We've seen the ramp up, we've seen the dial down

0:19:56.760 --> 0:20:00.159
<v Speaker 3>on that. What about sustainability do we you know, has

0:20:00.160 --> 0:20:02.119
<v Speaker 3>it been consistent or do we see it kind of

0:20:02.160 --> 0:20:05.040
<v Speaker 3>waivers sometimes depending on the priorities of what the C

0:20:05.160 --> 0:20:06.000
<v Speaker 3>suite's all about.

0:20:06.200 --> 0:20:08.520
<v Speaker 4>Over the last three years, it's been a top three

0:20:08.800 --> 0:20:12.080
<v Speaker 4>area of priority, which is really interesting. So we see

0:20:12.119 --> 0:20:14.119
<v Speaker 4>it flip flopping a little bit, but always in the

0:20:14.119 --> 0:20:18.640
<v Speaker 4>top three. And this year only there are two areas

0:20:18.680 --> 0:20:22.120
<v Speaker 4>that we're head economic outlook, which makes sense, and then

0:20:22.160 --> 0:20:24.919
<v Speaker 4>also technology and read into that AI and data some

0:20:24.960 --> 0:20:27.000
<v Speaker 4>of the topics you've been covering before this, and so

0:20:27.280 --> 0:20:30.600
<v Speaker 4>those things are integrated but really high priority. And then

0:20:31.280 --> 0:20:33.879
<v Speaker 4>the spending at we ask the question, how much are

0:20:33.920 --> 0:20:34.879
<v Speaker 4>you going to spend on this? Are you going to

0:20:34.960 --> 0:20:38.639
<v Speaker 4>increase spending this year? Up from seventy percent saying they

0:20:38.640 --> 0:20:40.520
<v Speaker 4>were going to spend more, we're now at eighty five

0:20:40.560 --> 0:20:42.720
<v Speaker 4>percent of the C suite saying they're going to spend

0:20:42.720 --> 0:20:43.040
<v Speaker 4>more on.

0:20:43.000 --> 0:20:45.680
<v Speaker 2>This topic, and that speaks very clearly to what sort

0:20:45.680 --> 0:20:49.320
<v Speaker 2>of motivation these C suite executives have in being interested

0:20:49.320 --> 0:20:52.240
<v Speaker 2>in subtainability as well. I mean, is that because they're

0:20:52.280 --> 0:20:55.439
<v Speaker 2>worried about the impact on their businesses? Is this a

0:20:55.480 --> 0:20:58.480
<v Speaker 2>reputational issue? What's motivating that increased investment?

0:20:58.800 --> 0:21:01.840
<v Speaker 4>There certainly has been that kind of concern from a

0:21:01.960 --> 0:21:05.360
<v Speaker 4>traditional perspective, but this year, for the first time, we're

0:21:05.400 --> 0:21:09.280
<v Speaker 4>starting to see a shift. So risk management very important,

0:21:09.640 --> 0:21:13.040
<v Speaker 4>thinking about the doing good part of the equation very important.

0:21:13.080 --> 0:21:17.440
<v Speaker 4>Compliance is another topic with the regulatory environment globally continuing

0:21:17.480 --> 0:21:20.480
<v Speaker 4>to kind of continue to scale up. But for the

0:21:20.520 --> 0:21:22.399
<v Speaker 4>first time, what we're seeing as people are starting to

0:21:22.440 --> 0:21:25.640
<v Speaker 4>see an economic upside, so they're starting to integrate this

0:21:25.680 --> 0:21:28.679
<v Speaker 4>more deeply into their strategies core to the business, not

0:21:28.760 --> 0:21:30.879
<v Speaker 4>of what I call a side order of sustainability, but

0:21:30.920 --> 0:21:32.119
<v Speaker 4>how do we make money doing this?

0:21:32.440 --> 0:21:34.000
<v Speaker 2>This is also a question of the you know, the

0:21:34.040 --> 0:21:37.119
<v Speaker 2>chief sustainability officer often somebody not in the inner circle

0:21:37.119 --> 0:21:40.480
<v Speaker 2>of decision making and businesses as well. The range of

0:21:40.520 --> 0:21:42.960
<v Speaker 2>people that you're surveying is this kind of getting to

0:21:43.000 --> 0:21:44.520
<v Speaker 2>everyone up to CEO level.

0:21:45.320 --> 0:21:49.520
<v Speaker 4>Absolutely, we looked at the entire c suite, so across

0:21:49.600 --> 0:21:53.760
<v Speaker 4>many all industries, effectively all geographies a large scan. So

0:21:53.880 --> 0:21:56.240
<v Speaker 4>this is absolutely something that's becoming more of a c

0:21:56.320 --> 0:21:59.840
<v Speaker 4>suite conversation, more of a boardroom conversation as well, and

0:22:00.240 --> 0:22:03.080
<v Speaker 4>you start to see CFOs taking much more interest because

0:22:03.080 --> 0:22:05.560
<v Speaker 4>as we start to look at the regulatory environment, we'll

0:22:05.560 --> 0:22:08.080
<v Speaker 4>start to see a shift into having to do more

0:22:08.119 --> 0:22:11.160
<v Speaker 4>around non financial disclosures as well as financial dis Well.

0:22:11.080 --> 0:22:12.520
<v Speaker 3>This is where I wanted to go because you said

0:22:12.560 --> 0:22:15.879
<v Speaker 3>top priority, it's an action item or it's top priority.

0:22:15.960 --> 0:22:19.400
<v Speaker 3>There's lots of conversations, So there's conversations how much money

0:22:19.440 --> 0:22:21.399
<v Speaker 3>that was really being spent towards it. I'm just curious

0:22:21.400 --> 0:22:23.600
<v Speaker 3>where that stacks up when it comes to the expense

0:22:23.680 --> 0:22:26.000
<v Speaker 3>line on a balance sheet, because I know when we

0:22:26.080 --> 0:22:30.120
<v Speaker 3>break down earnings of a publicly held companies, I'm not like, hey,

0:22:30.240 --> 0:22:33.679
<v Speaker 3>look look what they spend on sustainability initiatives. That's going

0:22:33.760 --> 0:22:35.680
<v Speaker 3>to make investors say, oh, I want to own that stock.

0:22:35.760 --> 0:22:39.280
<v Speaker 3>So help me out here and understand where kind of

0:22:39.320 --> 0:22:40.560
<v Speaker 3>the rubber hits the road on this.

0:22:40.800 --> 0:22:42.800
<v Speaker 4>Yeah, it's a great question because we do see there's

0:22:42.800 --> 0:22:45.200
<v Speaker 4>an uptick, right everyone plans on spending more, but I

0:22:45.200 --> 0:22:45.760
<v Speaker 4>think you have and.

0:22:45.720 --> 0:22:48.200
<v Speaker 3>It says they're going to spend more, but it feels

0:22:48.240 --> 0:22:50.120
<v Speaker 3>kind of hazy and a lot of gray out there.

0:22:50.119 --> 0:22:52.080
<v Speaker 4>We need to combine that with things because if you

0:22:52.119 --> 0:22:55.199
<v Speaker 4>look at other priorities, So one lipnus tests is are

0:22:55.320 --> 0:22:57.000
<v Speaker 4>where you want to spend more of that money, and

0:22:57.080 --> 0:23:00.680
<v Speaker 4>it's going more towards operational issues, which which which means

0:23:00.680 --> 0:23:03.640
<v Speaker 4>we're getting into the company's supply chain and how are

0:23:03.680 --> 0:23:05.439
<v Speaker 4>we doing things, how are we working, how are we

0:23:05.480 --> 0:23:08.840
<v Speaker 4>being more effective? Didn't really hear conversations around effectiveness a

0:23:08.880 --> 0:23:11.280
<v Speaker 4>couple of years ago, So now they're seeing a potential

0:23:11.320 --> 0:23:14.480
<v Speaker 4>for being more effective and makes you more comfortable spending

0:23:14.520 --> 0:23:16.399
<v Speaker 4>money because you think there's going to be a return

0:23:16.440 --> 0:23:19.200
<v Speaker 4>on that investment in the other areas technology. So a

0:23:19.200 --> 0:23:21.240
<v Speaker 4>lot of the problems that need to be solved come

0:23:21.280 --> 0:23:25.840
<v Speaker 4>through technology integration. And so you combine the innovation and

0:23:25.920 --> 0:23:29.639
<v Speaker 4>technology language that we're hearing from the CXOS to the

0:23:29.840 --> 0:23:32.360
<v Speaker 4>increase here and it's often running.

0:23:32.560 --> 0:23:36.080
<v Speaker 2>How much is regulation playing a part in this? Because

0:23:36.119 --> 0:23:38.919
<v Speaker 2>you know you have the new Corporate Sustainable Ability Reporting

0:23:38.920 --> 0:23:40.960
<v Speaker 2>Directive in the EU for example, we know that a

0:23:41.000 --> 0:23:43.520
<v Speaker 2>lot of EU rules are you know, the Brussels effect,

0:23:43.640 --> 0:23:45.600
<v Speaker 2>These things spread around the world as well as standards

0:23:45.640 --> 0:23:48.280
<v Speaker 2>are set. Is this that kind of is the character

0:23:48.320 --> 0:23:51.399
<v Speaker 2>or the stick motivating the change and attitude that you're seeing.

0:23:51.680 --> 0:23:54.480
<v Speaker 4>I think it's both. And when you start to look

0:23:54.520 --> 0:23:57.080
<v Speaker 4>at the regulatory environment, it's quite a bit and it's

0:23:57.080 --> 0:23:59.239
<v Speaker 4>a lot for companies to adopt. I was sitting at

0:23:59.240 --> 0:24:01.800
<v Speaker 4>a breakfast with a lot of CSOs and there are

0:24:01.920 --> 0:24:04.960
<v Speaker 4>fourteen different regulations that I need to comply with now.

0:24:05.000 --> 0:24:08.359
<v Speaker 4>But part of it is collecting that information so that

0:24:08.440 --> 0:24:10.720
<v Speaker 4>we can have better transparency and then when you have

0:24:10.760 --> 0:24:12.840
<v Speaker 4>that data and information, you can do more with it.

0:24:12.920 --> 0:24:15.320
<v Speaker 3>Well, okay, so a couple things. Sorry I'm playing like

0:24:15.680 --> 0:24:19.680
<v Speaker 3>Devil's advocate here. But sustainability, I mean, we keep talking

0:24:19.680 --> 0:24:22.480
<v Speaker 3>about conversations with AI and how it's going to replace workers.

0:24:22.520 --> 0:24:26.960
<v Speaker 3>Sustainability of a workforce? Is that coming up among individuals?

0:24:27.040 --> 0:24:30.560
<v Speaker 3>And then also everybody's spending on AI ramping up their

0:24:30.640 --> 0:24:34.080
<v Speaker 3>data centers. That has a huge environmental impact, right, the

0:24:34.200 --> 0:24:37.119
<v Speaker 3>energy needed to do so how is that being worked

0:24:37.119 --> 0:24:38.440
<v Speaker 3>into these conversations?

0:24:38.600 --> 0:24:41.560
<v Speaker 4>And you can see from the topic it's ever expansive.

0:24:41.680 --> 0:24:45.040
<v Speaker 4>So the greening of AI is required, and then we

0:24:45.160 --> 0:24:47.680
<v Speaker 4>also need AI to green so we're going to have

0:24:47.720 --> 0:24:49.520
<v Speaker 4>to look at those things together. And there's a lot

0:24:49.560 --> 0:24:51.680
<v Speaker 4>of work that needs to be done as we continue

0:24:51.720 --> 0:24:55.760
<v Speaker 4>to increase energy consumption around that area. But most organizations

0:24:55.800 --> 0:24:58.119
<v Speaker 4>are trying to tackle these problems one at a time,

0:24:58.400 --> 0:25:00.600
<v Speaker 4>and it's really a systemic view that you need to

0:25:00.600 --> 0:25:02.280
<v Speaker 4>get it done. And that's part of it with the

0:25:02.359 --> 0:25:05.280
<v Speaker 4>regulatory question. What about for workers though? If we're for

0:25:05.440 --> 0:25:07.600
<v Speaker 4>workers absolutely who.

0:25:07.440 --> 0:25:09.679
<v Speaker 3>May not have a job because technology. You know, we

0:25:09.760 --> 0:25:11.920
<v Speaker 3>just talked about what junior lawyers right are looking at

0:25:11.960 --> 0:25:14.720
<v Speaker 3>contracts and different things. We had a segment was it

0:25:14.760 --> 0:25:15.200
<v Speaker 3>last week?

0:25:15.200 --> 0:25:15.640
<v Speaker 1>Were you here?

0:25:15.720 --> 0:25:17.600
<v Speaker 2>It was here? And it was this week? It was Monday.

0:25:18.000 --> 0:25:19.280
<v Speaker 2>It's Wednesday, Carol.

0:25:20.520 --> 0:25:23.119
<v Speaker 3>This is the kind of week it's been, right, But

0:25:23.160 --> 0:25:26.600
<v Speaker 3>I do wonder about worker sustainability, and it has to.

0:25:26.520 --> 0:25:29.520
<v Speaker 4>Be included when you think about the broad definition of sustainability.

0:25:29.520 --> 0:25:32.440
<v Speaker 4>Workers included. In the study we looked at workers as well.

0:25:32.480 --> 0:25:34.439
<v Speaker 4>We also have another study where we looked at the

0:25:34.560 --> 0:25:37.400
<v Speaker 4>job impact of the transition, and we need to look

0:25:37.400 --> 0:25:41.119
<v Speaker 4>at that collectively because jobs are on the line, not

0:25:41.240 --> 0:25:43.640
<v Speaker 4>just for technology but sustainability as we look at it.

0:25:43.760 --> 0:25:46.520
<v Speaker 4>But there's optimism too, because there's so many new jobs

0:25:46.560 --> 0:25:49.359
<v Speaker 4>being created with a new sustainable economy, and you start

0:25:49.400 --> 0:25:51.800
<v Speaker 4>to think about not just what are those jobs, but

0:25:51.880 --> 0:25:54.600
<v Speaker 4>how do you do a just transition so that as

0:25:54.640 --> 0:25:57.560
<v Speaker 4>many people can have access to those opportunities as possible.

0:25:57.640 --> 0:26:00.399
<v Speaker 2>That's the optimism. How much fear is there among c

0:26:00.480 --> 0:26:04.760
<v Speaker 2>SWEDE executives about what changing climate and everything that's coming

0:26:04.760 --> 0:26:06.639
<v Speaker 2>with it is going to affect their businesses.

0:26:07.000 --> 0:26:10.200
<v Speaker 4>Well, it's interesting because we've seen optimism go up, and

0:26:10.240 --> 0:26:12.560
<v Speaker 4>I actually think if you look around New York this week,

0:26:12.680 --> 0:26:15.479
<v Speaker 4>there's so many more businesses involved. Every year it ramps up,

0:26:15.520 --> 0:26:17.959
<v Speaker 4>so we're having a lot of conversations around the business side.

0:26:18.119 --> 0:26:21.920
<v Speaker 4>Business is taking action. So when we looked at the study,

0:26:22.040 --> 0:26:25.159
<v Speaker 4>there's ninety plus percent optimism around we can have a

0:26:25.200 --> 0:26:29.200
<v Speaker 4>positive impact and also generate revenue which leads to jobs.

0:26:29.359 --> 0:26:31.320
<v Speaker 3>Twenty seconds left. Doesn't matter who's in the White House

0:26:31.359 --> 0:26:31.800
<v Speaker 3>with all of this.

0:26:32.680 --> 0:26:37.159
<v Speaker 4>No, this train has left the station. Most organizations have

0:26:37.240 --> 0:26:39.560
<v Speaker 4>decided to do this, and not just in the United

0:26:39.560 --> 0:26:40.480
<v Speaker 4>States but globally.

0:26:40.680 --> 0:26:42.359
<v Speaker 3>Well, this is what I think is important. You mentioned

0:26:42.400 --> 0:26:44.320
<v Speaker 3>like I feel the US is taking cues from what's

0:26:44.320 --> 0:26:45.679
<v Speaker 3>going on in Europe in a big way. When it

0:26:45.680 --> 0:26:47.919
<v Speaker 3>comes to sustainability and greener initiatives, and then if you're

0:26:47.960 --> 0:26:50.119
<v Speaker 3>a global company, you've got you have to be.

0:26:50.119 --> 0:26:51.760
<v Speaker 2>Able to operate. It's a massive market. You need to

0:26:51.880 --> 0:26:53.480
<v Speaker 2>need to buy theirals. Jennifers, so great to have you

0:26:53.520 --> 0:26:55.080
<v Speaker 2>with me. Thank you for taking us through the details.

0:26:55.160 --> 0:26:58.119
<v Speaker 2>Jennifer steinmon there, who is Deloitte's global Sustainability and Climate

0:26:58.160 --> 0:27:01.120
<v Speaker 2>Practice leader. Really interesting to dig into. It's Climate Week,

0:27:01.160 --> 0:27:04.000
<v Speaker 2>we're talking about sustainable This is again coming back to

0:27:04.040 --> 0:27:07.080
<v Speaker 2>the business case has been made? Is everyone seeing it?

0:27:07.119 --> 0:27:08.240
<v Speaker 2>Is it feeding through two invests?

0:27:08.359 --> 0:27:10.600
<v Speaker 3>Yeah? Absolutely, And you do feel like it's not just

0:27:10.600 --> 0:27:14.560
<v Speaker 3>a case of doing well doing good if you think

0:27:14.600 --> 0:27:16.760
<v Speaker 3>about it in terms of choices made by executives, but

0:27:16.800 --> 0:27:18.840
<v Speaker 3>it's really just the business case being that it just

0:27:18.840 --> 0:27:20.520
<v Speaker 3>makes sense in terms of where the world is going.