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Speaker 1: When he said let's do a podcast, I'm like, that's easy.

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Speaker 1: Like we talk every day for twenty five years, Like

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Speaker 1: we already doing podcasts. We argue with each other. People

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Speaker 1: love it when we argue with each other. They watch it,

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Speaker 1: they watch us go back and forth and debate. I'm like,

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Speaker 1: I'm not even thinking, like, oh, this is going to

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Speaker 1: be difficult. And then we got to the first part

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Speaker 1: of like let's do a podcast, where we're like, well,

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Speaker 1: do you listen to podcasts?

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Speaker 2: No?

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Speaker 3: Well, how do we even do that?

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Speaker 4: Right?

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Speaker 3: Like, how do you create a podcast?

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Speaker 2: Welcome to Idea Generations All Angles, a podcast about culture's

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Speaker 2: most influential brands and the teams that built it. If

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Speaker 2: you're an entrepreneur, creative, or anyone interested in harnessing the

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Speaker 2: power of collaboration, join me Noah Callahan v Ever each

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Speaker 2: week as we dissect the most dynamic companies in culture,

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Speaker 2: because the only way to truly understand success is to

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Speaker 2: look at it from all angles. Idea Generations All Angles

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Speaker 2: is a Willpacker media podcast. In twenty nineteen, a trio

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Speaker 2: of childhood friends in Westchester County, New York, founded Earned

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Speaker 2: Your Leisure, a media outlet dedicated to financial literacy. In

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Speaker 2: the years that followed, Earned Your Leisure has seen explosive growth,

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Speaker 2: evolving from a simple podcast into a multimedia conglomerate boasting

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Speaker 2: expansive live events, a variety of video franchises, and a

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Speaker 2: recent push into becoming a global brand. On this week's

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Speaker 2: episode of All Angles, we talked to founders Troy Millings,

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Speaker 2: Rashad Balau, and Michael McDonald to hear the full story

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Speaker 2: behind Earn Your Leisure and find out how a teacher,

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Speaker 2: financial advisor, and web developer came together to create one

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Speaker 2: of the most impactful new brands in media. But before

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Speaker 2: any of that happened, years before they would put together

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Speaker 2: their own festival or land a partnership with Diddian Revolt,

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Speaker 2: Troy Millings was just a kid growing up in the

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Speaker 2: South Bronx.

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Speaker 1: So I was born in the South Bronx in the

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Speaker 1: early eighties. My parents are Jamaican and so I'm first

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Speaker 1: generation American.

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Speaker 2: This is Troy Millings, co founder of Earn Your Leisure.

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Speaker 1: So growing up, man, it was a lot of you know,

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Speaker 1: family oriented things, and my parents always told me like,

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Speaker 1: the most important people are in this household with you,

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Speaker 1: and now you might have friends, and you might have cousins,

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Speaker 1: but this five family union is the most important thing.

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Speaker 1: My parents worked, but I always say this, man, they

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Speaker 1: worked so hard every day. I just didn't know what

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Speaker 1: they did. I had no idea. So my dad worked

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Speaker 1: for forty two years. I know he worked hard, but

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Speaker 1: I don't know exactly what he did. My mom, I

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Speaker 1: know she worked for Sax fifth Avenue, but I couldn't

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Speaker 1: tell you what she did. I know she answered the

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Speaker 1: phone when I called, but I didn't know what she did. Nonetheless,

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Speaker 1: what I did learn from them is work ethic. It

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Speaker 1: was one of those things where you know, they showed

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Speaker 1: up to work every day, even when we were sick,

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Speaker 1: they would still go to work and just call in

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Speaker 1: and check on us at home, like Ferris Bueller. So

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Speaker 1: I watched them work hard and show up every day,

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Speaker 1: and that kind of shaped my mindset as far as

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Speaker 1: work ethic, like being there every day, showing up on time,

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Speaker 1: making sure that you're present for everybody that you encounter,

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Speaker 1: and so watching that shaped how I would be as

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Speaker 1: an employee as I got older.

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Speaker 3: Would show up on time, be present, be punctual.

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Speaker 1: But make sure you can impact people, like in social

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Speaker 1: settings I would watch my daddy.

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Speaker 3: He was like a showman.

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Speaker 1: I would watch him just navigate a room and how

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Speaker 1: he you know, he just felt like the most important

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Speaker 1: person in the room to me because he knew everyone,

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Speaker 1: and everybody knew him, and everybody wanted to be around him.

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Speaker 1: And I would just just sitting there, I'm like, Yo,

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Speaker 1: he must be really important like that, you know what

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Speaker 1: I mean outside of work, Like watching him being rules,

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Speaker 1: I'm like, he must be really important. I want to

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Speaker 1: be that level of important when when I get older.

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Speaker 1: I want to walk in the room and I want

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Speaker 1: to like people to feel that way when they see me.

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Speaker 1: Or grew up with two older brothers, you know, I

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Speaker 1: kind of watched them growing up, man, and it was

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Speaker 1: it was interesting because at the time, you know, my

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Speaker 1: oldest brother's ten years older than me, and hip hop

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Speaker 1: was becoming something that was very popular I've seen in

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Speaker 1: the early eighties, and so anything he was listening to,

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Speaker 1: I was listening to. Anything he was trying to do,

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Speaker 1: I was following. And so that led to me getting

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Speaker 1: into music at a very young age. And I just

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Speaker 1: found a love for that and a love for sports.

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Speaker 1: Right that that seems like a stereotypical thing like sports

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Speaker 1: and entertainments and the things we're going to gravitate towards.

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Speaker 2: Eventually, Troy's parents wanted a better surrounding for the family,

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Speaker 2: so they made a decision to move out.

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Speaker 3: Of the Bronx.

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Speaker 1: My parents moved us out of the South Bronx and

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Speaker 1: like nineteen eighty nine to Westchester County.

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Speaker 3: It was it was a whole different thing.

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Speaker 4: Man.

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Speaker 1: Like I grew up, like I said in Soundview, so

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Speaker 1: you know, I'm used to being in the building.

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Speaker 3: Five B was my partner. When I got to Westchester.

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Speaker 1: It was like I had a front yard and we

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Speaker 1: had a backyard and a porch, and I'm like, yo,

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Speaker 1: we have a street and we can play on it.

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Speaker 1: And I'm just like this is different. I could ride

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Speaker 1: my bikes in the neighborhood and so it was crazy. Man,

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Speaker 1: I was like, this is like the real Jeffersons.

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Speaker 3: Like we really moved on up.

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Speaker 1: So I was seven years old when we moved to

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Speaker 1: Westchester Greenberg, New York. Specifically, it was interesting because it was,

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Speaker 1: you know, there was familiar faces. It was a predominantly

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Speaker 1: African American community, but it was like homes. It was

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Speaker 1: like middle class families, but they all looked like us,

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Speaker 1: and I was like, oh, this is this is different.

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Speaker 1: Little did I know it would be the most important

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Speaker 1: piece of my life. I always said there's nothing I

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Speaker 1: could do to ever repay them. I often wonder what

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Speaker 1: would happen if I had stayed in the South Bronx.

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Speaker 5: I met him when I was in sixth grade. I

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Speaker 5: think he was in eighth grade.

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Speaker 2: This is Rashad Balau, co founder of Ernyar Leisure.

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Speaker 5: He had just moved into my neighborhood, so I didn't

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Speaker 5: know who he was, but he was at the movie

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Speaker 5: set for a movie, Eddie. It was a basketball movie.

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Speaker 5: It was in Masison Square Garden and they took some

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Speaker 5: kids from my neighborhood to be extras in the movie.

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Speaker 3: The movie was Eddie by Whoopi Goldberg.

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Speaker 1: A guy in our neighborhood was pretty like known in

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Speaker 1: the basketball world, and so the movie needed extras for

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Speaker 1: a basketball scene and he called on the kids from

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Speaker 1: the neighborhood. At the time, it was me and my

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Speaker 1: friends who were in eighth grade, and they called this

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Speaker 1: like sixth.

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Speaker 3: Grade kid to come up.

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Speaker 1: And I had never seen him before because I didn't

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Speaker 1: go to elementary school with him, but everybody knew him.

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Speaker 1: So I figured, like, if everybody knows them and they're

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Speaker 1: cool with him, I guess I'll I'll just be cool

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Speaker 1: with him too.

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Speaker 3: And so, you know, I remember they I was like, Yo,

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Speaker 3: what's your name?

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Speaker 1: Man? And he was like Rasha and they was like,

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Speaker 1: everybody calls him shoddy. And so I was like, all right,

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Speaker 1: I'm like, I'll take him under my wing. He's gonna

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Speaker 1: be my boy too. So if he's y'all boy, he's

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Speaker 1: my boy. Because at the time I'm just figuring it

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Speaker 1: out myself.

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Speaker 4: He just started talking to me like he knew me.

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Speaker 5: That was the first time that we actually met on

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Speaker 5: the movie set, and then from there, you know, just

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Speaker 5: developed a relationship. After that, we went to school together,

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Speaker 5: you know, play sports together, and then you know, just

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Speaker 5: started hanging out in the same circle and became friends.

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Speaker 1: And then obviously the next year he made it. He

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Speaker 1: was in seventh grade and so we were all in

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Speaker 1: the same school together.

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Speaker 6: Now, I met Troy when he was taller than me.

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Speaker 6: I'm six six. Me and Troy met probably like five

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Speaker 6: six years old. We were in camp.

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Speaker 2: This is Michael McDonald, co founder of Earnier Leisure.

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Speaker 6: We all grew up in the same community, so we

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Speaker 6: all went to high school together. But Troy actually he

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Speaker 6: came to our high school. I think in ninth grade Rashad.

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Speaker 6: I knew Rashad probably ten to eleven two. I came

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Speaker 6: from a single parent home, we had five siblings. Grew

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Speaker 6: up in like the projects, you know, every like everything

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Speaker 6: that could have possibly went wrong, Like what's going wrong?

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Speaker 6: We all grew up in the same community. Rashad used

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Speaker 6: to play basketball at the park in my projects. That's

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Speaker 6: where I met Rashad. So we've known each other for

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Speaker 6: a really long time. But when he came to high

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Speaker 6: school in ninth grade, that's when kind of he came.

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Speaker 6: We became like a clique, you know, brothers and stuff.

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Speaker 2: The trio state friends through high school. But as it

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Speaker 2: came time to graduate, the three went on separate paths. Troy,

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Speaker 2: not wanting to be a financial burden to his family,

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Speaker 2: decided that he would stay close to home.

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Speaker 1: At eighteen, you make the biggest financial decision of your life,

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Speaker 1: and that's where you're going to go to school, right,

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Speaker 1: and that could be a detriment to you if you

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Speaker 1: don't choose the right one, especially if you don't finish.

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Speaker 1: And so I knew that my parents want in a

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Speaker 1: position to send me away to school because it's just

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Speaker 1: going to cost so much. Plus my older brother, he

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Speaker 1: was in college at the same time. I might think

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Speaker 1: about the financial burden it would be if we had

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Speaker 1: two kids in college at the same time. And so

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Speaker 1: I decided to stay home. So I went to like

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Speaker 1: a local school, liber Row School, and I was like,

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Speaker 1: all right, cool, I'll do that. Some of my friends

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Speaker 1: were have wayd to school, but it was like we

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Speaker 1: were in the age of cell phones, so it was

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Speaker 1: like I always to stake in contact with them.

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Speaker 2: While Troy stayed home, Rashad left the state and eventually

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Speaker 2: the country to pursue his basketball career.

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Speaker 5: You know, I played basketball pretty much my whole life,

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Speaker 5: thought that I was going to be a professional basketball player.

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Speaker 5: But I was always interested in investing. I was always

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Speaker 5: interested in business. I used to watch a lot of

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Speaker 5: those movies Wall Street, Barbarians at the Gate, you know,

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Speaker 5: like I was just like fascinated about like corporate takeover

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Speaker 5: artists and very high level finance people. So between business

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Speaker 5: and basketball, that was like really the only two things

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Speaker 5: that I was ever really interested in that kind of

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Speaker 5: like it was my life trajectory. I knew I would

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Speaker 5: end up doing one of those two things. I went

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Speaker 5: to school, got scholarship, went to college, so once for

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Speaker 5: my first two years I was at a UNBC university

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Speaker 5: in Maryland, Baltimore County, and then I transferred to the University.

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Speaker 4: Of Hawaii for my last two years.

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Speaker 5: Sports really taught me a lot from every level, as

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Speaker 5: far as how to deal with coaches, how to you know,

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Speaker 5: fit in the system, deal with adversity, ups and downs, travel, nutrition,

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Speaker 5: working out, you know, having to get up early, having

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Speaker 5: to be places on time. All of these things you

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Speaker 5: learned from playing sports. And especially you know, the higher

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Speaker 5: up you go, it's it's more strict, more diligent, it's

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Speaker 5: more rules that you gotta follow. So the structured part

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Speaker 5: of it was very beneficial for me. And like I said,

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Speaker 5: just taking on the nutrition, taking on the workouts, taking

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Speaker 5: on all of that stuff, and the relationships of course,

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Speaker 5: and traveling with something that was very beneficial to me.

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Speaker 5: Especially you know, going to Hawaii, we got to travel

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Speaker 5: all across like the West coast, so that was my

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Speaker 5: first time in LA and Alaska and Arizona, Utah. Going

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Speaker 5: to all of these different places I haven't I hadn't

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Speaker 5: been before. That was the eye opening experience for me

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Speaker 5: and opened my eyes to different parts of the world,

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Speaker 5: different regions, different people, different culches. So that was something

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Speaker 5: that was extremely beneficial too, like you know, really going

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Speaker 5: very far away to school.

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Speaker 2: While Rashad traveled the world, Michael became enamorative computers and

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Speaker 2: the World Wide Web.

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Speaker 6: I think I was fourteen years old. I was using

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Speaker 6: my brother's computer, like on it, messing with it, which

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Speaker 6: she didn't want me to do because I guess he

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Speaker 6: felt like I was on mess it up. But I

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Speaker 6: was on this program called Adobe Photoshop three point zero.

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Speaker 3: You know.

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Speaker 6: It was a little neighborhood parties going on going around,

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Speaker 6: you know. So I was let me try to make

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Speaker 6: a little flyer because they were making flyers stuff. Let

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Speaker 6: me just try to make a flyer in it. And

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Speaker 6: I started making flyers. I started making logos like every

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Speaker 6: time I would get on his computer and he started

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Speaker 6: to show me, you know, how to use this Photoshop

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Speaker 6: three point zero. It was at that moment where I said,

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Speaker 6: I want to I want to do this for the

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Speaker 6: rest of my life. I want to be on computers

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Speaker 6: for the rest of my life. I was in special

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Speaker 6: education from like seventh grade to twelfth grade, so I

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Speaker 6: had to work my butt out to get out of

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Speaker 6: special education. I went to school for a couple of

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Speaker 6: years and for graphic design, all the same stuff that

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Speaker 6: you know I wanted to do. I realized that I

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Speaker 6: only could make busts so much doing flyers and doing

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Speaker 6: graphics and doing.

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Speaker 3: Logos and stuff.

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Speaker 6: And I've never thought about hourly like people think about

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Speaker 6: hourly pay. My mind never been on hourly pay. Like

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Speaker 6: I'm that person that thought about how much you have

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Speaker 6: to make a day for a million to make a

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Speaker 6: million dollars a year's how much you make a month,

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Speaker 6: Like let's put it all a month, like I need

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Speaker 6: to make ten thousand dollars, I need to make fifteen

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Speaker 6: thousand dollars them.

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Speaker 3: I never was an hourly person.

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Speaker 6: And the other thing is that I learned when I

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Speaker 6: was around like nineteen eighteen nineteen. I learned that you

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Speaker 6: want to work smart, like working hard. It's good, right,

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Speaker 6: it's great, and you do have to work hard to

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Speaker 6: get what you want. But if I can do something

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Speaker 6: really really well one time and continue to get paid

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Speaker 6: off of it forever and ever and ever and ever.

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Speaker 6: Then I created some residents your income. I'm creating generational wealth.

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Speaker 6: And that's what I was able to do at like

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Speaker 6: nineteen twenty years old, where I taught myself how to

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Speaker 6: do web design, and I learned dream Weaver, I learned Flash.

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Speaker 6: If you know these programs, they don't even didn't exist anymore.

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Speaker 6: But I learned all these programs, Dream River and Flash.

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Speaker 6: I was buying courses and stuff and learn these programs

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Speaker 6: that I was building websites. I knew PHP from the

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Speaker 6: back of my head, and Asian, I knew coding like crazy.

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Speaker 6: So I started building websites. Now I can make two thousand,

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Speaker 6: three thousand, four thousand dollars a month.

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Speaker 2: As Michael grew into a burgeoning web developer making some

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Speaker 2: real bread, Troy was still a broke college student, so

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Speaker 2: we started looking for some income streams of his own.

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Speaker 1: I decided, like after my freshman year, I was like,

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Speaker 1: all right, well, if I'm gonna stay home, I gotta work,

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Speaker 1: you know, and not having money wasn't fun. So I'm

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Speaker 1: gonna work in a place that can give me at

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Speaker 1: least a bit of money and So one of those

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Speaker 1: things was like a couple of my older pairs were

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Speaker 1: working in schools. They would be in like teachers' aides.

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Speaker 1: I'm like how much you making and they're like thirty

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Speaker 1: five thousand. I'm like thirty five thousand. I'm the guy

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Speaker 1: that was just making like nine thousand hours. I'm like,

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Speaker 1: if I could make thirty five thousand, like, sign me up.

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Speaker 1: And so I got a job as a teacher assistant

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Speaker 1: in a school. I was like perfect. So my parents

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Speaker 1: were like, well, what are you gonna do about school?

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Speaker 1: I said, no problem, I'm gonna go at night. So

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Speaker 1: I would work from seven to three at the school

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Speaker 1: where I was working, then three five thirty at the

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Speaker 1: after school program, and then I would take classes from

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Speaker 1: like six to nine. I would do that every day

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Speaker 1: for like three years. I did that and then take

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Speaker 1: classes on Saturdays. And I was just like I'm just

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Speaker 1: gonna go for it, like I'm just gonna grind because

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Speaker 1: I want to have money in my pocket. And so

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Speaker 1: that's like when people were trying to figure out where

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Speaker 1: we got the name, I.

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Speaker 3: Told them because they never saw those parts of our lives.

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Speaker 1: They never saw me going to school, they never saw

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Speaker 1: me going to work after school and like just trying

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Speaker 1: to stay on an academic path that would have me

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Speaker 1: graduating and I could do something with myself in the future.

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Speaker 3: And so like everything I've ever done was earned.

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Speaker 1: And then you know, as I kept going through school,

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Speaker 1: graduated with the health science degree, like I said, and

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Speaker 1: then I was like, look, I'm gonna go back and

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Speaker 1: teach for hisz Ed. I know I just have a

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Speaker 1: natural gift, like this might be my gift working with kids.

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Speaker 1: I knew this is one thing I did know. I

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Speaker 1: know I didn't want to be in a classroom. I

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Speaker 1: never wanted to be a classroom teacher. I was like, look,

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Speaker 1: I want to have fun, Like I want kids to

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Speaker 1: have fun. I want them when they see me, I

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Speaker 1: want them to think fun. But we're going to make

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Speaker 1: education such an enjoyable thing that you're gonna want to come.

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Speaker 1: And I knew in my school, like the class that

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Speaker 1: everybody wanted to go to and I'm sure for you too,

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Speaker 1: was physic like it. No, it was no brainer, like

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Speaker 1: that's the best teacher and that's the best class in school.

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Speaker 1: I'm like, that's going to be me, and I'm want

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Speaker 1: to make sure it's enjoyable, and I have this informal

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Speaker 1: interview and they're like, why don't you come interview with us?

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Speaker 1: I'm like all right, ended up getting that job. I

340
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Speaker 1: was like, yo, I got a job. This is crazy.

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Speaker 1: I'm about to make fifty thousand year, Like if I

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Speaker 1: was making thirty. Now making fifty, I'm like, I'm lit.

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Speaker 3: I got my.

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Speaker 1: Schedule and I looked and I was like, I saw

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Speaker 1: a phizzed and then I saw a H. I'm like H,

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Speaker 1: Like what's that? Like what's the age? They're like, oh,

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Speaker 1: that's your health classes. I'm like health. They're like, yeah,

348
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Speaker 1: don't you have a health science degree. I'm like yeah,

349
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Speaker 1: but I'm a physic at teacher. I'm supposed to be

350
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Speaker 1: in the gym. I don't want to be in a classroom.

351
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Speaker 1: They're like, nah, all the phist teachers teach hew. And

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Speaker 1: I looked and I'm like, I saw H on my

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Speaker 1: schedule thirteen times and I'm like, but I only got

354
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Speaker 1: twelve vis that periods. They were like, yeah, you're the newcomer,

355
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Speaker 1: so you got to show that in the stick. I'm like, wait,

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Speaker 1: I'm gonna be in the classroom and I'm gonna be

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Speaker 1: in the gym. This is I ain't sign out for this,

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Speaker 1: but you want the job, right, And so I did it,

359
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Speaker 1: and I'm so happy that I did it because even

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Speaker 1: though I didn't want to be a classroom teacher, I

361
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Speaker 1: needed to be a classroom teacher because my skill set

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Speaker 1: was facilitating conversations. I needed help on being more organized.

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Speaker 1: I needed more help on structuring lesson plans, I needed

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Speaker 1: more help on scaffolding lessons. And I had to do

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Speaker 1: that inside of the classroom.

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Speaker 2: While Troy got used to teaching in the classroom. Rashad's

367
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Speaker 2: time as a college student was coming to an end.

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Speaker 2: Basketball had taken him all over the world, but now

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Speaker 2: we started to prepare for life after ball.

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Speaker 5: Yeah, I went to Germany for just a little bit,

371
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Speaker 5: like for a try out, and it was then for

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Speaker 5: a couple of weeks, but I didn't stay. They offered

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Speaker 5: me a contract, but I didn't. The money was really

374
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Speaker 5: no money at all. So at that point in time,

375
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Speaker 5: I kind of like started to lose the passion for basketball.

376
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Speaker 5: It felt like it was a job. So I didn't

377
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Speaker 5: really want to have to start at the bottom of

378
00:16:21,240 --> 00:16:23,280
Speaker 5: overseas and you know, make a couple of thousand dollars

379
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Speaker 5: a month, but then have to work my way up.

380
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Speaker 4: It was just too much of a hassle. So I

381
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Speaker 4: felt like I just wanted to just.

382
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Speaker 5: Start life and just start making money and you know,

383
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Speaker 5: in a new career and switch switch gears. I felt like,

384
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Speaker 5: you know, I had ticket basketball as far as I

385
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Speaker 5: really could take it. So now it's just time for

386
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Speaker 5: me to, you know, try something else and try something different.

387
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Speaker 5: I know a lot of people, you know, have a

388
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Speaker 5: hard time making that switch from athletics to the real world,

389
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Speaker 5: but for me, I was I was kind of better

390
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Speaker 5: suited because I was already mentally preparing myself for years

391
00:16:54,040 --> 00:16:56,880
Speaker 5: before that that moment happened. So by the time the

392
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Speaker 5: moment happened, I was just like I was already ready.

393
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Speaker 5: I'm never afraid to kind of you know, start something new,

394
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Speaker 5: go in a different directions, and that was just something

395
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Speaker 5: that you know, I just felt like it was it

396
00:17:08,680 --> 00:17:09,000
Speaker 5: was time.

397
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Speaker 1: The shot was you know, he had just got out

398
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Speaker 1: of college and he was kind of figure out what

399
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Speaker 1: he wants to do.

400
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Speaker 3: He was like, yeah, I'm probably just gonna go into finance. Man,

401
00:17:19,520 --> 00:17:21,520
Speaker 3: I got my dad does that already.

402
00:17:21,760 --> 00:17:24,359
Speaker 5: So you know, the first steps and becoming a financial advisory,

403
00:17:24,359 --> 00:17:25,800
Speaker 5: you have to get licensed, so you give it a

404
00:17:25,840 --> 00:17:27,800
Speaker 5: company and go back. Then at least you give it

405
00:17:27,840 --> 00:17:30,359
Speaker 5: a company and then they sponsor your license and you

406
00:17:30,440 --> 00:17:33,320
Speaker 5: got to study and past tests. So I had to

407
00:17:33,359 --> 00:17:35,640
Speaker 5: study for like a couple of months past the life

408
00:17:35,640 --> 00:17:38,719
Speaker 5: insurance test, life and health insurance tests. Then I had

409
00:17:38,760 --> 00:17:41,359
Speaker 5: to study and past security tests with like six and

410
00:17:41,400 --> 00:17:43,560
Speaker 5: sixty three which allow you to sell mutual funds about

411
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Speaker 5: twenty nine plays.

412
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Speaker 4: So I was just in my room.

413
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Speaker 5: I was in my room for like months, just studying

414
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Speaker 5: online study courses and you know, reading books and you know,

415
00:17:53,320 --> 00:17:56,040
Speaker 5: taking mock test. So that was that was the first step,

416
00:17:56,400 --> 00:17:59,520
Speaker 5: was actually just studying to take the test, you know.

417
00:17:59,520 --> 00:18:01,560
Speaker 5: And I took both of those tests. I passed the tests.

418
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Speaker 5: So once I passed the test and I was ready

419
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Speaker 5: to go, and then it was, you know, just hit

420
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Speaker 5: the ground running. My first job was working with pen

421
00:18:11,280 --> 00:18:14,119
Speaker 5: Mutual was an insurance company that had actually sponsored my

422
00:18:15,040 --> 00:18:19,120
Speaker 5: securities license and had sponsored me to take the life

423
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Speaker 5: insurance test. So I was working with them as an agent.

424
00:18:22,440 --> 00:18:24,760
Speaker 5: And so you know, the finance for how it works.

425
00:18:24,760 --> 00:18:26,919
Speaker 5: It's not like really a traditional job because it's all

426
00:18:26,920 --> 00:18:27,680
Speaker 5: a commission base.

427
00:18:28,280 --> 00:18:29,400
Speaker 4: So it's not like you have to.

428
00:18:29,359 --> 00:18:31,960
Speaker 5: Go somewhere and you have to like, you know, be

429
00:18:32,040 --> 00:18:34,159
Speaker 5: at a desk, Like you go out in the fields

430
00:18:34,200 --> 00:18:36,359
Speaker 5: and you try to get clients. And then if you

431
00:18:36,400 --> 00:18:38,479
Speaker 5: can get a client and you can sell them life insurance,

432
00:18:38,520 --> 00:18:40,680
Speaker 5: you can sell them pot point non playing. You get

433
00:18:40,680 --> 00:18:44,480
Speaker 5: a commission over the products that yourself. So that really

434
00:18:44,520 --> 00:18:46,199
Speaker 5: is up to you how you structure it right, Like

435
00:18:46,240 --> 00:18:48,399
Speaker 5: you could be working at twelve o'clock at night and

436
00:18:48,480 --> 00:18:50,240
Speaker 5: have a meeting, and you can have a meeting on Christmas,

437
00:18:50,320 --> 00:18:52,280
Speaker 5: or you could close one big deal and not have

438
00:18:52,280 --> 00:18:53,320
Speaker 5: to work for the rest of the month.

439
00:18:53,680 --> 00:18:55,960
Speaker 4: You just kind of out there on your own, you know.

440
00:18:56,920 --> 00:18:59,119
Speaker 2: Rashad Hone did on the sales Chops and got a

441
00:18:59,160 --> 00:19:02,320
Speaker 2: taste for entrepreneur. Troy was in the classroom teaching but

442
00:19:02,400 --> 00:19:04,280
Speaker 2: also learning valuable skills himself.

443
00:19:05,240 --> 00:19:07,320
Speaker 1: I got to be in a classroom and I got

444
00:19:07,320 --> 00:19:09,920
Speaker 1: to see what was being taught because usually I would

445
00:19:09,920 --> 00:19:11,600
Speaker 1: come in and beat after a math or would be

446
00:19:11,640 --> 00:19:14,560
Speaker 1: after social studies, to be after a science or ELA class,

447
00:19:15,440 --> 00:19:17,840
Speaker 1: and I would look at the stuff and I'm like, yeah,

448
00:19:17,880 --> 00:19:20,320
Speaker 1: this isn't it. Like I'm looking at my colleagues like, yo,

449
00:19:20,400 --> 00:19:22,080
Speaker 1: what are you teaching? This isn't it you know, Like

450
00:19:22,720 --> 00:19:25,119
Speaker 1: this isn't gonna help them in the future, And like

451
00:19:25,160 --> 00:19:26,880
Speaker 1: as teachers, we used to have the great State tests

452
00:19:26,880 --> 00:19:28,960
Speaker 1: and I never forget I was grading a State Social

453
00:19:28,960 --> 00:19:32,159
Speaker 1: Studies tests from a student and he gave an answer

454
00:19:32,520 --> 00:19:35,880
Speaker 1: and I was like, Okay, from his perspective, this makes sense,

455
00:19:35,920 --> 00:19:37,560
Speaker 1: and then they graded him a zero and I'm like,

456
00:19:37,760 --> 00:19:40,600
Speaker 1: I don't think they get it, Like the things that

457
00:19:40,640 --> 00:19:43,639
Speaker 1: we're teaching them are not going to be affable to

458
00:19:43,720 --> 00:19:46,560
Speaker 1: their future. And I'm like, this makes no sense. We

459
00:19:46,560 --> 00:19:47,840
Speaker 1: need to teach them things that they're going to be

460
00:19:47,840 --> 00:19:50,840
Speaker 1: able to use. Like it's cool to see what they know,

461
00:19:51,160 --> 00:19:53,040
Speaker 1: but who are we doing this for? Like why if

462
00:19:53,040 --> 00:19:55,119
Speaker 1: we're not going to if we're teaching the quadratic equation,

463
00:19:55,280 --> 00:19:57,320
Speaker 1: like what career path that are they going to use

464
00:19:57,359 --> 00:19:58,920
Speaker 1: that in? I'm like, why are we not teaching them

465
00:19:58,920 --> 00:20:00,760
Speaker 1: things that they can use? Who's teaching him how to interview?

466
00:20:00,760 --> 00:20:02,159
Speaker 1: Who was teaching them how to write a resume? Who

467
00:20:02,200 --> 00:20:04,879
Speaker 1: was teaching them about life skills? Who teaching them about

468
00:20:05,080 --> 00:20:08,840
Speaker 1: financial literacy? And the answer was none, nobody.

469
00:20:08,520 --> 00:20:15,280
Speaker 2: Is well, somebody was trying to While he worked a

470
00:20:15,320 --> 00:20:18,440
Speaker 2: financial job, Rashad also started to build his own personal

471
00:20:18,440 --> 00:20:21,000
Speaker 2: brand on social media with the focus on finance and

472
00:20:21,000 --> 00:20:21,960
Speaker 2: financial literacy.

473
00:20:22,960 --> 00:20:25,560
Speaker 5: So I was doing a variety of different things to

474
00:20:25,680 --> 00:20:28,800
Speaker 5: really build social media, my own personal social media. So

475
00:20:29,000 --> 00:20:31,399
Speaker 5: I had a public access show, I was going on

476
00:20:31,440 --> 00:20:34,639
Speaker 5: different people's radio shows. I was doing interviews or pretty

477
00:20:34,680 --> 00:20:37,600
Speaker 5: much anybody that would interview me. Photo shoots that I

478
00:20:37,680 --> 00:20:41,200
Speaker 5: was doing, I was doing like video selfie. So it

479
00:20:41,280 --> 00:20:43,639
Speaker 5: was like a gumbo of different things that I was

480
00:20:43,680 --> 00:20:46,800
Speaker 5: personally doing to build my own personal brand on social media.

481
00:20:46,960 --> 00:20:49,560
Speaker 6: Before Rashawe knew I knew, I said, I could see

482
00:20:49,680 --> 00:20:52,399
Speaker 6: being the biggest financial advisor online. One was it was

483
00:20:52,440 --> 00:20:54,560
Speaker 6: super easy because it was nobody saying that.

484
00:20:54,560 --> 00:20:55,440
Speaker 3: That was the first right.

485
00:20:55,760 --> 00:20:59,320
Speaker 6: Two is like he had a lot of the elements

486
00:20:59,320 --> 00:21:01,520
Speaker 6: that people didn't have, Like he had the swag, right,

487
00:21:01,800 --> 00:21:05,480
Speaker 6: he had the ability to take all this complicated information

488
00:21:06,160 --> 00:21:08,879
Speaker 6: and make it simple for you. And then he also

489
00:21:08,960 --> 00:21:11,880
Speaker 6: had the focus and the dedication, you know, So all

490
00:21:11,880 --> 00:21:14,040
Speaker 6: those things seen it in them, I said, we just

491
00:21:14,040 --> 00:21:15,840
Speaker 6: got to package it up and do it.

492
00:21:16,040 --> 00:21:18,240
Speaker 5: So the whole idea that I had behind this whole

493
00:21:18,280 --> 00:21:20,159
Speaker 5: thing was when I was being a financial advisor. I

494
00:21:20,200 --> 00:21:22,879
Speaker 5: was realizing that it was limited, and I realized I

495
00:21:22,920 --> 00:21:26,280
Speaker 5: could only go so far, like talking to people.

496
00:21:25,920 --> 00:21:27,800
Speaker 4: On a one on one basis or doing a group

497
00:21:27,800 --> 00:21:28,200
Speaker 4: of talk.

498
00:21:28,280 --> 00:21:31,040
Speaker 5: So I had an idea to become like a superstar

499
00:21:31,160 --> 00:21:34,199
Speaker 5: financial advisor where I wanted to like write books, I

500
00:21:34,240 --> 00:21:36,160
Speaker 5: wanted to travel the world. I wanted to be speaking,

501
00:21:36,280 --> 00:21:39,879
Speaker 5: I wanted to show. I wanted to work with athletes.

502
00:21:39,920 --> 00:21:42,400
Speaker 5: I wanted to build my personal profile to the point

503
00:21:42,400 --> 00:21:44,520
Speaker 5: where I was I was like a celebrity, but the

504
00:21:44,600 --> 00:21:47,720
Speaker 5: financial advisor of celebrity, and everybody kind of knew who

505
00:21:47,760 --> 00:21:49,879
Speaker 5: I was, and I'll be able to, you know, really

506
00:21:49,920 --> 00:21:51,920
Speaker 5: build my financial planning business.

507
00:21:51,960 --> 00:21:53,920
Speaker 4: That was the first idea behind it.

508
00:21:54,480 --> 00:21:56,840
Speaker 2: As Rashad built his own personal brand on the side,

509
00:21:57,000 --> 00:21:59,360
Speaker 2: Troy stumbled on an opportunity that would connect their two

510
00:21:59,440 --> 00:22:01,640
Speaker 2: worlds and change their lives forever.

511
00:22:02,160 --> 00:22:04,360
Speaker 1: So I had this opportunity. I worked in this community

512
00:22:04,359 --> 00:22:06,919
Speaker 1: center for my entire life. They had this program, a

513
00:22:07,000 --> 00:22:10,240
Speaker 1: program for summer interns. A mentor of mind was like, Hey, Troy,

514
00:22:10,440 --> 00:22:11,719
Speaker 1: I need you to do me a favor. I need

515
00:22:11,760 --> 00:22:13,440
Speaker 1: you to run this program for me. I was like,

516
00:22:13,480 --> 00:22:15,560
Speaker 1: all right, cool, where do I start. They were like,

517
00:22:15,680 --> 00:22:17,199
Speaker 1: we got some payments for you, but you just do

518
00:22:17,240 --> 00:22:19,679
Speaker 1: your own thing. You can create whatever you want. I'm like,

519
00:22:19,720 --> 00:22:22,080
Speaker 1: all right, perfect. So I know how I felt inside

520
00:22:22,080 --> 00:22:24,520
Speaker 1: of school from the ten months of teaching, and that

521
00:22:24,560 --> 00:22:26,719
Speaker 1: complicency I started to feel like after I did like

522
00:22:26,800 --> 00:22:29,399
Speaker 1: three or four years, I started to feel complicit. I'm like,

523
00:22:29,560 --> 00:22:33,359
Speaker 1: I could be the most positive role model, you know,

524
00:22:33,720 --> 00:22:38,040
Speaker 1: the most stand up citizen, you could be the best teacher,

525
00:22:38,440 --> 00:22:41,680
Speaker 1: But every day I'm hitting reset because every day they

526
00:22:41,800 --> 00:22:44,159
Speaker 1: go home into the environment that they live in and

527
00:22:44,200 --> 00:22:47,560
Speaker 1: that's their reality, and I'm fighting an uphill battle. And

528
00:22:47,640 --> 00:22:50,600
Speaker 1: if I'm not helping them, then I'm complicit in their failure.

529
00:22:50,800 --> 00:22:52,280
Speaker 3: That started away on me.

530
00:22:52,320 --> 00:22:54,760
Speaker 1: I'm like, look, I got to figure out something. So

531
00:22:54,800 --> 00:22:56,359
Speaker 1: that program. I was like, all right, this is what

532
00:22:56,359 --> 00:22:58,640
Speaker 1: I'm gonna do. I'm gonna interview these kids they tell

533
00:22:58,680 --> 00:23:00,399
Speaker 1: me what they want to be in the future, go

534
00:23:00,440 --> 00:23:03,119
Speaker 1: out and figure out people in the community who are

535
00:23:03,119 --> 00:23:05,399
Speaker 1: willing to take them in as interns so they can

536
00:23:05,480 --> 00:23:07,320
Speaker 1: see what it's like to be in that career field.

537
00:23:07,400 --> 00:23:08,639
Speaker 1: And so if a kid tells me you want to

538
00:23:08,640 --> 00:23:10,920
Speaker 1: be an architect, I go out and try to find

539
00:23:10,920 --> 00:23:13,080
Speaker 1: an architectural firm. That's like, all right, we're willing to

540
00:23:13,119 --> 00:23:15,280
Speaker 1: have a fourteen year old shadow us. They want to

541
00:23:15,280 --> 00:23:17,880
Speaker 1: be a pediatrician, I'm doing the same doctor belief all

542
00:23:17,920 --> 00:23:20,880
Speaker 1: these careers. Number one was because I remember, like I said,

543
00:23:20,880 --> 00:23:22,600
Speaker 1: when I grew up, I was watching sports and I

544
00:23:22,680 --> 00:23:25,000
Speaker 1: was watching entertainment, and that's all we thought we could

545
00:23:25,040 --> 00:23:27,879
Speaker 1: aspire to be. Like my parents were like, hey, be

546
00:23:27,920 --> 00:23:29,320
Speaker 1: a doctor or lawyer, and I'm like, I don't want

547
00:23:29,320 --> 00:23:31,440
Speaker 1: to be those two things. And then after that, I

548
00:23:31,560 --> 00:23:35,840
Speaker 1: was like, well, just be something, right, And so I'm like,

549
00:23:35,840 --> 00:23:37,399
Speaker 1: all right, well, what if I give these kids an

550
00:23:37,400 --> 00:23:41,119
Speaker 1: opportunity to see everything they can be outside of sports

551
00:23:41,160 --> 00:23:43,639
Speaker 1: and entertainment. I'm like, yeah, that's what we're going to do.

552
00:23:44,040 --> 00:23:47,360
Speaker 1: And while we do it, we're going to pay them. Right,

553
00:23:47,400 --> 00:23:49,879
Speaker 1: So we're going to pay them for their performance, just

554
00:23:49,880 --> 00:23:51,600
Speaker 1: like they would have a job. So they are fourteen

555
00:23:51,640 --> 00:23:54,160
Speaker 1: years old, I'm like, perfect, we'll pay them for their performance.

556
00:23:54,440 --> 00:23:55,480
Speaker 3: But if we're going to pay them.

557
00:23:55,400 --> 00:23:57,440
Speaker 1: We need to teach them about the foundations of money,

558
00:23:57,520 --> 00:23:59,520
Speaker 1: because we know at fourteen, if I pay you five

559
00:23:59,600 --> 00:24:02,280
Speaker 1: hundred dollar, once you get it, the next day, they'll

560
00:24:02,320 --> 00:24:06,320
Speaker 1: be going I said, all right, So look, if we

561
00:24:06,480 --> 00:24:11,200
Speaker 1: teach them about financial literacy, financial discipline, they're going to

562
00:24:11,280 --> 00:24:12,639
Speaker 1: know what to do with the money. And if they

563
00:24:12,720 --> 00:24:15,080
Speaker 1: learned it at fourteen, imagine what they'll do at eighteen.

564
00:24:15,200 --> 00:24:18,080
Speaker 1: Imagine what they'll do at twenty at twenty five. So

565
00:24:18,080 --> 00:24:21,040
Speaker 1: I'm like, this is perfect. We'll teach them financial literacy.

566
00:24:21,280 --> 00:24:23,480
Speaker 1: And at the time, I'm not forget. We sat in

567
00:24:23,480 --> 00:24:25,760
Speaker 1: the car one day. If you're a financial advisor and

568
00:24:25,800 --> 00:24:28,600
Speaker 1: I'm teaching financial literacy, you can come in and help

569
00:24:28,640 --> 00:24:30,880
Speaker 1: me with the classroom because you know finance.

570
00:24:31,080 --> 00:24:32,600
Speaker 3: But I know how to write a lesson planned.

571
00:24:32,640 --> 00:24:35,280
Speaker 1: I know how to have classroom structure, right, I know

572
00:24:35,720 --> 00:24:37,520
Speaker 1: how to scaffold lessons.

573
00:24:37,560 --> 00:24:39,200
Speaker 3: This is perfect. I'll write the lessons. You'd beat a

574
00:24:39,200 --> 00:24:39,680
Speaker 3: face shor it.

575
00:24:49,400 --> 00:24:51,920
Speaker 2: With Rashad helping him in the classroom, Troy felt like

576
00:24:51,960 --> 00:24:53,240
Speaker 2: he had finally found his calling.

577
00:24:53,880 --> 00:24:56,239
Speaker 1: So we started doing that, teaching them the principles of

578
00:24:56,720 --> 00:25:00,600
Speaker 1: saving and spending and investing and sharing and what's docs

579
00:25:00,640 --> 00:25:04,560
Speaker 1: are and what real estate is and what taxes are

580
00:25:04,640 --> 00:25:07,360
Speaker 1: and what credit like, all these things, and I was like, oh,

581
00:25:07,359 --> 00:25:09,880
Speaker 1: this is great. I love this. So I did that

582
00:25:09,960 --> 00:25:14,400
Speaker 1: for ten years, bro ten years. Every summer. I did

583
00:25:14,440 --> 00:25:17,720
Speaker 1: this program while people were on vacation. While my colleagues were,

584
00:25:17,920 --> 00:25:20,199
Speaker 1: you know, vacationing until school started. I was in a

585
00:25:20,200 --> 00:25:23,359
Speaker 1: classroom and I'm like, cool, that's fine. The work that

586
00:25:23,400 --> 00:25:25,359
Speaker 1: we're doing here is going to help these kids in

587
00:25:25,359 --> 00:25:27,399
Speaker 1: the future. And after a couple of years of doing it,

588
00:25:27,400 --> 00:25:29,600
Speaker 1: and I was like, you know, for some reason, this

589
00:25:29,640 --> 00:25:32,879
Speaker 1: feels more fulfilling than the ten months of school that

590
00:25:32,880 --> 00:25:36,439
Speaker 1: I'm doing. So I'm teaching from September to June, but

591
00:25:36,520 --> 00:25:39,240
Speaker 1: I can't wait for July and August. I can't wait

592
00:25:39,280 --> 00:25:41,320
Speaker 1: for it because I know that that is going to

593
00:25:41,359 --> 00:25:44,639
Speaker 1: help these kids for the rest of their lives. So

594
00:25:44,680 --> 00:25:47,840
Speaker 1: I'm like, all right, how do I scale this that

595
00:25:47,880 --> 00:25:51,160
Speaker 1: became my thing? How do I get to a point

596
00:25:51,200 --> 00:25:55,320
Speaker 1: where I can now scale this and now community can

597
00:25:55,400 --> 00:25:57,320
Speaker 1: have it. Because I would tell people about the program,

598
00:25:57,320 --> 00:25:58,760
Speaker 1: You're like, I would love for my son to do that.

599
00:25:59,160 --> 00:26:00,840
Speaker 1: I would love for my daughters to be In fact,

600
00:26:00,920 --> 00:26:03,080
Speaker 1: I need to know it. I don't know that so well.

601
00:26:03,080 --> 00:26:06,000
Speaker 1: Shatty was like, look, man, these kids need the financial literacy.

602
00:26:06,080 --> 00:26:09,240
Speaker 1: But guess what, I'm running into adults and they don't

603
00:26:09,240 --> 00:26:12,240
Speaker 1: know anything about finance and I'm not just talking like

604
00:26:12,240 --> 00:26:16,440
Speaker 1: any I'm talking about highly educated adults, doctors, lawyers. They

605
00:26:16,440 --> 00:26:18,960
Speaker 1: don't know finance. They know what they know, that's their

606
00:26:18,960 --> 00:26:20,399
Speaker 1: field and they tell you that. So they don't know

607
00:26:20,440 --> 00:26:22,440
Speaker 1: about retirements, they don't know how to invest, they don't

608
00:26:22,440 --> 00:26:26,160
Speaker 1: know what stocks are, they don't know what riras are,

609
00:26:26,200 --> 00:26:28,119
Speaker 1: Like that's foreign language to them because that's not their

610
00:26:28,119 --> 00:26:31,560
Speaker 1: field of expertise. And I'm like, yeah, right, there really

611
00:26:31,680 --> 00:26:34,800
Speaker 1: is no age limit to financial literacy. So he has

612
00:26:34,920 --> 00:26:37,680
Speaker 1: idea like, hey, a friend of ours, she was incredible

613
00:26:37,720 --> 00:26:40,119
Speaker 1: for this. She used to record herself in a classroom.

614
00:26:40,359 --> 00:26:44,679
Speaker 1: Name was Valencia Clay. She would record her classes and

615
00:26:44,760 --> 00:26:47,800
Speaker 1: put them on Instagram, and her passion just came through

616
00:26:47,840 --> 00:26:50,840
Speaker 1: the screen. Like when you watched it, you were like, whoa,

617
00:26:51,480 --> 00:26:54,240
Speaker 1: I didn't have a teacher, like why where is she from?

618
00:26:54,320 --> 00:26:56,120
Speaker 1: And how come we don't have core teachers like her?

619
00:26:56,240 --> 00:26:57,760
Speaker 1: And so he was like, you know what, let's take

620
00:26:57,800 --> 00:27:00,760
Speaker 1: our lessons. I'm like, all right, my mind, I'm thinking

621
00:27:00,800 --> 00:27:02,720
Speaker 1: like I'm not thinking like this is how we're gonna

622
00:27:02,720 --> 00:27:02,960
Speaker 1: scale it.

623
00:27:03,000 --> 00:27:03,879
Speaker 3: I'm thinking like I got.

624
00:27:03,720 --> 00:27:06,160
Speaker 1: To go to another place and tell them and sell

625
00:27:06,200 --> 00:27:07,920
Speaker 1: them on this vision of this program. And then we

626
00:27:07,960 --> 00:27:09,760
Speaker 1: can scale that way. I'll take one school district and

627
00:27:09,800 --> 00:27:11,439
Speaker 1: I'll get another one. Then I'll get the state and ba,

628
00:27:11,440 --> 00:27:13,200
Speaker 1: after I get the state, i will say the state.

629
00:27:13,240 --> 00:27:15,280
Speaker 1: And he was like, I'm just gonna record it. So

630
00:27:15,359 --> 00:27:18,359
Speaker 1: he started recording these lessons and people were just like,

631
00:27:18,920 --> 00:27:21,560
Speaker 1: I wish somebody would have taught me that at fourteen,

632
00:27:21,720 --> 00:27:24,000
Speaker 1: where's this program? I want my son in this, I

633
00:27:24,040 --> 00:27:27,879
Speaker 1: want my daughter in this. And we were like, oh, okay.

634
00:27:32,480 --> 00:27:36,239
Speaker 5: So I liked the content of filming the classroom and

635
00:27:36,280 --> 00:27:38,520
Speaker 5: putting it on social media, and that became popular.

636
00:27:38,880 --> 00:27:39,040
Speaker 4: You know.

637
00:27:39,080 --> 00:27:41,040
Speaker 5: We used to take the classrooms and then put it

638
00:27:41,080 --> 00:27:43,639
Speaker 5: on Instagram, and then people started to gravitate towards the

639
00:27:43,680 --> 00:27:46,120
Speaker 5: Instagram clip. But that is something that was you know,

640
00:27:47,200 --> 00:27:49,960
Speaker 5: people kind of liked it. And like I said, in

641
00:27:50,000 --> 00:27:51,520
Speaker 5: the middle of that, we were doing a bunch of

642
00:27:51,560 --> 00:27:53,159
Speaker 5: other stuff. I was doing a bunch of other stuff.

643
00:27:53,200 --> 00:27:56,119
Speaker 5: So it just all kind of, you know, came together

644
00:27:56,160 --> 00:27:59,120
Speaker 5: to helped build my own personal Instagram page. And then

645
00:27:59,160 --> 00:28:01,800
Speaker 5: once my personal Instagram page got to a point where

646
00:28:02,240 --> 00:28:04,840
Speaker 5: it was really starting to take off, that's when we

647
00:28:04,840 --> 00:28:05,760
Speaker 5: started earn your leisure.

648
00:28:10,240 --> 00:28:12,639
Speaker 1: So he started putting on Instagram but then he wanted

649
00:28:12,640 --> 00:28:14,320
Speaker 1: to do his own thing. He wanted to be a

650
00:28:14,320 --> 00:28:17,399
Speaker 1: celebrity financial advisor and I'm like, cool, I'm teaching.

651
00:28:17,600 --> 00:28:19,840
Speaker 3: I'm gonna scale this thing. And then he used.

652
00:28:19,680 --> 00:28:22,080
Speaker 1: To go to shows and people record him and he

653
00:28:22,119 --> 00:28:24,080
Speaker 1: would post it and they're like, Yo, where is this thing?

654
00:28:24,119 --> 00:28:25,639
Speaker 1: Where is this? He was like what do you mean?

655
00:28:25,720 --> 00:28:27,320
Speaker 1: They were like, yo, do you have your own podcasts?

656
00:28:27,560 --> 00:28:30,200
Speaker 1: He was like nah, And I never forget. He calls me,

657
00:28:30,800 --> 00:28:35,680
Speaker 1: He's like, you want to do a podcast. I'm like, okay.

658
00:28:36,200 --> 00:28:40,080
Speaker 5: So I extroyed because obviously we have a relationship if

659
00:28:40,080 --> 00:28:42,080
Speaker 5: he wanted to be my partner in a podcast, because

660
00:28:42,080 --> 00:28:44,000
Speaker 5: it's like, you know, most podcasts.

661
00:28:43,520 --> 00:28:46,360
Speaker 4: Have two people. So I felt like it would be

662
00:28:46,400 --> 00:28:47,160
Speaker 4: a good idea.

663
00:28:46,880 --> 00:28:49,200
Speaker 5: If we had you know whoa as opposed to me

664
00:28:49,320 --> 00:28:51,320
Speaker 5: just trying to put together podcast by myself.

665
00:28:52,200 --> 00:28:53,040
Speaker 4: So he said yeah.

666
00:28:53,120 --> 00:28:55,720
Speaker 3: When he said let's do a podcast, I'm like, that's easy.

667
00:28:55,920 --> 00:28:58,600
Speaker 1: Like we talked every day for twenty five years, like

668
00:28:59,000 --> 00:29:00,280
Speaker 1: we already doing podcas.

669
00:29:00,280 --> 00:29:01,880
Speaker 3: We argue with each other. People love it when we

670
00:29:02,000 --> 00:29:03,200
Speaker 3: argue with each other. They watch it.

671
00:29:03,440 --> 00:29:05,000
Speaker 1: They watch us go back and forth to debate, and

672
00:29:05,000 --> 00:29:07,760
Speaker 1: I'm like, I'm not even thinking like, oh, this is

673
00:29:07,760 --> 00:29:11,440
Speaker 1: going to be difficult. And then we got to the

674
00:29:11,480 --> 00:29:13,800
Speaker 1: first part of like let's do a podcast, where we're like, well,

675
00:29:14,320 --> 00:29:15,480
Speaker 1: we listen to podcasts.

676
00:29:15,640 --> 00:29:17,840
Speaker 3: No, well, how do we even do that?

677
00:29:18,640 --> 00:29:18,840
Speaker 4: Right?

678
00:29:19,000 --> 00:29:21,440
Speaker 3: Like how do you create a podcast? And we were like,

679
00:29:21,520 --> 00:29:22,320
Speaker 3: we have no idea.

680
00:29:22,400 --> 00:29:24,360
Speaker 1: So that's when we brought in our other partner, now, Mike,

681
00:29:24,760 --> 00:29:27,080
Speaker 1: and he was like, well, this is what you're gonna

682
00:29:27,080 --> 00:29:29,240
Speaker 1: have to use to record it, and this is how

683
00:29:29,320 --> 00:29:30,200
Speaker 1: we uploaded.

684
00:29:30,440 --> 00:29:32,320
Speaker 6: He hit me up, He's like, yo, what's a podcast?

685
00:29:32,520 --> 00:29:34,000
Speaker 6: And I kind of told him what I knew about

686
00:29:34,040 --> 00:29:36,280
Speaker 6: the podcast. I didn't know too much, but I knew

687
00:29:36,560 --> 00:29:38,719
Speaker 6: like I knew Apple kind of created this podcast thing

688
00:29:38,760 --> 00:29:41,440
Speaker 6: because you had a podcast app in iTunes for a

689
00:29:41,440 --> 00:29:44,080
Speaker 6: really long time. People weren't using it because they didn't

690
00:29:44,080 --> 00:29:45,520
Speaker 6: have the exposure that they needed.

691
00:29:45,520 --> 00:29:46,320
Speaker 3: They didn't know about it.

692
00:29:46,760 --> 00:29:49,440
Speaker 6: I knew Gary Ve just came out with something called Anchor,

693
00:29:49,800 --> 00:29:51,880
Speaker 6: So I was like, we could set it up on Anchor.

694
00:29:51,960 --> 00:29:54,280
Speaker 6: You know, it's free, and then they'll also try to

695
00:29:54,280 --> 00:29:56,840
Speaker 6: get you ads if you start getting listened. He hit

696
00:29:56,960 --> 00:29:59,320
Speaker 6: up Troy like cause he's looking for a partner to

697
00:29:59,360 --> 00:30:01,880
Speaker 6: a host to go. I'm a person. Always been behind

698
00:30:01,920 --> 00:30:03,720
Speaker 6: the scenes. I don't really like to speak too much.

699
00:30:03,920 --> 00:30:05,840
Speaker 6: Troy said, yeah, let's do it, you know, because Troy

700
00:30:06,000 --> 00:30:08,760
Speaker 6: was down whatever you know. Well, brothers like whatever you say,

701
00:30:08,840 --> 00:30:10,920
Speaker 6: let's go, let's ride out. They tried to come up

702
00:30:10,920 --> 00:30:12,720
Speaker 6: with a name. It was like money, Power, respect, and

703
00:30:12,920 --> 00:30:14,080
Speaker 6: a bunch of different names.

704
00:30:14,560 --> 00:30:16,920
Speaker 1: He's like, look, this thing on the internet is going

705
00:30:16,920 --> 00:30:18,760
Speaker 1: pretty crazy, like people are asking me if I have

706
00:30:18,800 --> 00:30:22,920
Speaker 1: a podcast. I want to create like a campaign for myself.

707
00:30:23,160 --> 00:30:24,920
Speaker 1: And so he was like, I need a hashtag though,

708
00:30:25,040 --> 00:30:26,760
Speaker 1: because this is big at the time on Instagram. I

709
00:30:26,760 --> 00:30:29,120
Speaker 1: need a hashtag. And I'm sitting there and I'm like,

710
00:30:29,280 --> 00:30:31,840
Speaker 1: all right, I got one flee and he's like, what

711
00:30:31,920 --> 00:30:35,480
Speaker 1: is it. I'm like, earn your Leisure And he was

712
00:30:35,520 --> 00:30:38,479
Speaker 1: like nah. I'm like no, no, no, no, no, no, no, no.

713
00:30:38,640 --> 00:30:39,960
Speaker 1: Look this is great.

714
00:30:40,200 --> 00:30:40,760
Speaker 3: This is great.

715
00:30:40,920 --> 00:30:43,320
Speaker 1: It has to be earn your Leisure because people have

716
00:30:43,480 --> 00:30:45,520
Speaker 1: never seen the hard work.

717
00:30:46,120 --> 00:30:48,400
Speaker 3: They've never seen the commitment, they've never seen the.

718
00:30:48,440 --> 00:30:52,920
Speaker 1: Sacrifice, They've never seen a level of dedication that it

719
00:30:53,000 --> 00:30:54,800
Speaker 1: took to get to these points. They see us like

720
00:30:54,840 --> 00:30:56,960
Speaker 1: they start to see us travel, they saw us have

721
00:30:57,040 --> 00:30:59,480
Speaker 1: nice cars. We used to throw these nice barbecues and parties,

722
00:31:00,000 --> 00:31:01,920
Speaker 1: and they thought, like, yo, these kids are from Greenbery

723
00:31:01,960 --> 00:31:04,520
Speaker 1: in Westchester, the Silver school kids. I'm like, oh, we

724
00:31:04,720 --> 00:31:07,560
Speaker 1: like everything we've ever done, we've earned it. But you

725
00:31:07,760 --> 00:31:10,280
Speaker 1: earned some freedoms. So I was like, earn your Lesia

726
00:31:10,360 --> 00:31:14,080
Speaker 1: has to be the man, because we're gonna earn our freedoms.

727
00:31:15,040 --> 00:31:17,200
Speaker 1: And he sat with it and he used it and

728
00:31:17,240 --> 00:31:19,920
Speaker 1: then he stopped. He's like, I'm not really feeling that.

729
00:31:20,800 --> 00:31:22,320
Speaker 4: Yeah, he gave me the name Alsia.

730
00:31:22,600 --> 00:31:22,920
Speaker 3: I thought.

731
00:31:23,000 --> 00:31:26,200
Speaker 5: I thought, you know, it didn't strike me as anything special.

732
00:31:26,320 --> 00:31:28,440
Speaker 5: I didn't dislike it. I just didn't think that it was,

733
00:31:28,520 --> 00:31:30,640
Speaker 5: you know, anything special. So I just stopped using it.

734
00:31:30,680 --> 00:31:33,280
Speaker 5: After a while, another one of my friends had asked me,

735
00:31:33,280 --> 00:31:35,040
Speaker 5: he's like, you know, whatever happened to earn your Legsia? Is like,

736
00:31:35,080 --> 00:31:37,560
Speaker 5: you know, I don't use that anymore. I asked, but

737
00:31:37,720 --> 00:31:38,960
Speaker 5: you like it? And he's like, yeah, that was that

738
00:31:39,040 --> 00:31:41,080
Speaker 5: was dope. So I'm like all right, So I started

739
00:31:41,160 --> 00:31:44,600
Speaker 5: using it again. So when it would time start the podcast,

740
00:31:44,760 --> 00:31:46,640
Speaker 5: you know, we came up with a few different names.

741
00:31:46,920 --> 00:31:50,280
Speaker 5: None of the names that we came up with was original. Well,

742
00:31:50,680 --> 00:31:54,800
Speaker 5: already got earned your lesia and using that and that's original,

743
00:31:54,960 --> 00:32:00,040
Speaker 5: like you know, nobody, that's something that was created, So man, why.

744
00:31:59,920 --> 00:32:01,200
Speaker 4: Not just row with that?

745
00:32:01,800 --> 00:32:03,080
Speaker 3: When Shot, I was like, nah, I don't like it.

746
00:32:03,120 --> 00:32:04,720
Speaker 4: I don't like it. Let me say, let's just do it.

747
00:32:04,880 --> 00:32:06,880
Speaker 6: We did it, and it just I mean this thing

748
00:32:06,920 --> 00:32:10,960
Speaker 6: called Wildfire, and you know, my job was to handle

749
00:32:11,000 --> 00:32:13,720
Speaker 6: all the digital media. But at that point we had

750
00:32:13,760 --> 00:32:17,400
Speaker 6: no employees. It was just Shot, me and Troy, so

751
00:32:18,000 --> 00:32:19,920
Speaker 6: I was kind of like everything else besides the front

752
00:32:19,920 --> 00:32:21,520
Speaker 6: of the camera. So if I had to be the

753
00:32:21,560 --> 00:32:23,680
Speaker 6: operations manager, if I had to be the role manager,

754
00:32:23,680 --> 00:32:25,880
Speaker 6: if I had to be the booking manager, I created

755
00:32:25,880 --> 00:32:27,920
Speaker 6: the LC. You know, I was doing the lawyer to

756
00:32:28,400 --> 00:32:32,040
Speaker 6: the trademarks everything, whatever I had to do, that's what That's.

757
00:32:31,840 --> 00:32:32,440
Speaker 3: What I had to do.

758
00:32:37,080 --> 00:32:39,200
Speaker 2: With a brand name in hand, the team went to

759
00:32:39,240 --> 00:32:41,280
Speaker 2: work planning on exactly what they would talk about on

760
00:32:41,320 --> 00:32:42,760
Speaker 2: the Earnier Leisure podcast.

761
00:32:44,720 --> 00:32:46,720
Speaker 5: Before we started the podcast, we did the framework of

762
00:32:46,760 --> 00:32:50,160
Speaker 5: how we wanted the podcast to kind of be, so,

763
00:32:50,360 --> 00:32:52,440
Speaker 5: you know, the beginning stages of it, it was like

764
00:32:52,520 --> 00:32:56,520
Speaker 5: case studies where we would look at somebody like Soldier

765
00:32:56,600 --> 00:32:58,840
Speaker 5: Boy and like kind of break down like you know,

766
00:32:59,000 --> 00:33:02,720
Speaker 5: his his early career, and different things on that show.

767
00:33:02,760 --> 00:33:06,920
Speaker 5: We'll do like George Foreman Grill and the story behind that,

768
00:33:07,120 --> 00:33:11,120
Speaker 5: and like you know, had that ties into with Hawk Holegan.

769
00:33:11,280 --> 00:33:15,040
Speaker 5: It was like very interesting little known case studies. It

770
00:33:15,160 --> 00:33:18,920
Speaker 5: was niche based, and it was three different segments, so

771
00:33:19,000 --> 00:33:20,760
Speaker 5: each segment was a different story. It was a lot

772
00:33:20,760 --> 00:33:23,600
Speaker 5: of storytelling. That was the original format.

773
00:33:23,240 --> 00:33:23,600
Speaker 4: Of the show.

774
00:33:23,720 --> 00:33:25,640
Speaker 5: It was supposed to be like the finance stories behind

775
00:33:25,640 --> 00:33:26,560
Speaker 5: sports and entertainment.

776
00:33:27,080 --> 00:33:29,440
Speaker 1: And they were like, look, rather than doing them every week,

777
00:33:29,520 --> 00:33:31,160
Speaker 1: let's do two every Saturday.

778
00:33:31,360 --> 00:33:33,640
Speaker 3: That way, we only have to record twice a month.

779
00:33:33,880 --> 00:33:34,840
Speaker 3: We were like, all right, cool.

780
00:33:35,080 --> 00:33:38,040
Speaker 1: So we recorded episode one and two together, and then

781
00:33:38,080 --> 00:33:39,720
Speaker 1: three and four were together, and we just put a

782
00:33:39,760 --> 00:33:42,760
Speaker 1: sagramount and we sat there and we were just in

783
00:33:42,840 --> 00:33:44,760
Speaker 1: his office and we did them there. I had my

784
00:33:44,840 --> 00:33:46,400
Speaker 1: notes and he had his notes, and we just we're

785
00:33:46,480 --> 00:33:48,760
Speaker 1: just going back and forth like we always do, and

786
00:33:49,440 --> 00:33:52,200
Speaker 1: I never get We put it out and I was like,

787
00:33:52,560 --> 00:33:56,920
Speaker 1: I wonder if anybody's gonna listen to this. So, like

788
00:33:58,120 --> 00:34:01,080
Speaker 1: I remember we were anchored, and I want it was like, oh,

789
00:34:01,360 --> 00:34:04,000
Speaker 1: twenty plays. I'm like, oh, people listen to it. And

790
00:34:04,040 --> 00:34:07,760
Speaker 1: then like a week it was like oh, sixteen hundred

791
00:34:07,800 --> 00:34:11,640
Speaker 1: plays and like sixteen hundred people listening to this. All right, cool,

792
00:34:11,719 --> 00:34:13,640
Speaker 1: and then people could write reviews and they're like, oh,

793
00:34:13,640 --> 00:34:16,080
Speaker 1: this is fresh, this is I haven't heard like anything

794
00:34:16,120 --> 00:34:16,439
Speaker 1: like this.

795
00:34:16,440 --> 00:34:17,160
Speaker 3: This is so dope.

796
00:34:17,680 --> 00:34:20,319
Speaker 5: It was an easier lift because it wasn't like we

797
00:34:20,320 --> 00:34:23,040
Speaker 5: were starting from not like I had probably fifty thousand

798
00:34:23,120 --> 00:34:26,440
Speaker 5: followers at the time when just started. So to start

799
00:34:26,480 --> 00:34:30,840
Speaker 5: with fifty thousand followers is helpful. We will put clips

800
00:34:30,880 --> 00:34:33,520
Speaker 5: up and every clip was just going viral, like one

801
00:34:33,600 --> 00:34:36,319
Speaker 5: hundred thousand views, one hundred and fifty thousand views, So

802
00:34:36,760 --> 00:34:40,400
Speaker 5: it just started circulating online and people just started sharing.

803
00:34:40,480 --> 00:34:43,440
Speaker 5: Everything was just organic, the word of mouth. So we

804
00:34:43,960 --> 00:34:48,600
Speaker 5: experienced success right away and really kind of never never

805
00:34:48,719 --> 00:34:49,480
Speaker 5: looked back.

806
00:34:49,520 --> 00:34:52,040
Speaker 3: I'll be honest, man. Once we hit the ground, it

807
00:34:52,040 --> 00:34:53,319
Speaker 3: it was on. It was on.

808
00:34:53,600 --> 00:34:56,799
Speaker 1: It was sixteen hundred, three thousand and fourth thousand, and

809
00:34:56,960 --> 00:35:00,120
Speaker 1: it just every time we just put out an episode,

810
00:35:00,520 --> 00:35:03,040
Speaker 1: it would it would just grow and grow and grow,

811
00:35:03,080 --> 00:35:04,839
Speaker 1: and I would just watch, like, wait, now we got

812
00:35:04,880 --> 00:35:07,920
Speaker 1: twenty thousand people listening. I remember going to work because

813
00:35:07,920 --> 00:35:10,880
Speaker 1: at the time I'm still teaching, I'm watching the impact

814
00:35:10,920 --> 00:35:13,799
Speaker 1: that's happening as we this is like twenty nineteen. I'm

815
00:35:13,800 --> 00:35:16,360
Speaker 1: watching on Instagram how people are reacting to the information

816
00:35:16,480 --> 00:35:19,040
Speaker 1: and the content, and I'm like, this is crazy. And

817
00:35:19,360 --> 00:35:21,680
Speaker 1: I told my coworkers, I'm like, you know, if I

818
00:35:21,719 --> 00:35:24,120
Speaker 1: get to twenty thousand people listening, they're not going to

819
00:35:24,160 --> 00:35:24,920
Speaker 1: see me anymore.

820
00:35:25,600 --> 00:35:28,760
Speaker 3: And they're like, whatever, each your sandwich, you be quiet.

821
00:35:28,840 --> 00:35:30,680
Speaker 1: I'm like, nah, I'm seriously like, if I can get

822
00:35:30,719 --> 00:35:33,239
Speaker 1: to twenty thousand listeners, that means I could tell somebody like, hey,

823
00:35:33,280 --> 00:35:35,080
Speaker 1: you should pay us like a thousand dollars to put

824
00:35:35,080 --> 00:35:35,799
Speaker 1: an add on our show.

825
00:35:36,360 --> 00:35:37,880
Speaker 3: And if I get like four people to do that,

826
00:35:37,880 --> 00:35:39,120
Speaker 3: that's four thousand dollars a show.

827
00:35:39,560 --> 00:35:41,800
Speaker 1: And if I put out two shows in a week,

828
00:35:41,960 --> 00:35:45,279
Speaker 1: then that's eight thousand dollars. Every day I bring my

829
00:35:45,360 --> 00:35:48,920
Speaker 1: laptop to work, I'm looking up articles, I'm editing episodes,

830
00:35:48,960 --> 00:35:49,480
Speaker 1: I'm reading.

831
00:35:49,880 --> 00:35:50,719
Speaker 3: They're like, what are you doing.

832
00:35:50,840 --> 00:35:53,120
Speaker 1: I'm like, if I get to twenty thousand, you're not

833
00:35:53,120 --> 00:35:55,280
Speaker 1: going to see me anymore, and they're like whatever.

834
00:35:55,360 --> 00:35:56,239
Speaker 3: I was sitting in the back.

835
00:35:56,320 --> 00:35:58,719
Speaker 1: I would record ads like they used to send us ads,

836
00:35:58,760 --> 00:36:00,520
Speaker 1: like Anchor used to send us ads do I'd be

837
00:36:00,600 --> 00:36:03,320
Speaker 1: in the bathroom in my office recording What are you

838
00:36:03,360 --> 00:36:03,719
Speaker 1: doing back there?

839
00:36:03,719 --> 00:36:04,160
Speaker 3: In millions?

840
00:36:04,160 --> 00:36:06,200
Speaker 1: I'm like, I'm recording, like I can't, I can't talk.

841
00:36:06,440 --> 00:36:08,960
Speaker 1: I'll go in somebody's room during lunch, like record ads.

842
00:36:09,040 --> 00:36:12,200
Speaker 1: I'm always working. They're like, yo, what are you doing.

843
00:36:12,200 --> 00:36:14,239
Speaker 1: I'm like, look, if I get to twenty thousand, y'are

844
00:36:14,239 --> 00:36:17,080
Speaker 1: not gonna see me anymore. And then like in December

845
00:36:17,120 --> 00:36:21,920
Speaker 1: of twenty nineteen, we got to twenty thousand, twenty three thousand.

846
00:36:23,440 --> 00:36:26,120
Speaker 2: As Earned Your Leisure grew, the guys started to evolve,

847
00:36:26,440 --> 00:36:30,120
Speaker 2: sharpening their process and elevating their product. They became more

848
00:36:30,120 --> 00:36:32,960
Speaker 2: aware of what their competitors were doing, what equipment to use,

849
00:36:33,200 --> 00:36:35,520
Speaker 2: and how to refine to Earn your Leisure sound.

850
00:36:36,160 --> 00:36:38,200
Speaker 1: Sometimes we would go out and visit places and I'm

851
00:36:38,200 --> 00:36:40,400
Speaker 1: looking around, I'm like, what are they recording?

852
00:36:40,440 --> 00:36:41,560
Speaker 3: Then I started watching shows.

853
00:36:41,560 --> 00:36:43,520
Speaker 1: I'm looking at the breakfast club and I'm looking at

854
00:36:43,600 --> 00:36:46,000
Speaker 1: Joe Budden. I'm like, well, what is he using when

855
00:36:46,000 --> 00:36:48,680
Speaker 1: he talks to the microphone? That's what we need. Oh

856
00:36:48,760 --> 00:36:50,880
Speaker 1: what are they using? When what cameras are they use?

857
00:36:51,239 --> 00:36:53,760
Speaker 1: That's what we need? What in the face of the Okay,

858
00:36:53,800 --> 00:36:54,600
Speaker 1: that's what we need.

859
00:36:54,800 --> 00:36:57,880
Speaker 6: We were always striving to be just as good as

860
00:36:57,920 --> 00:37:00,719
Speaker 6: saying when Drake gets his album produced, we need to

861
00:37:00,760 --> 00:37:03,120
Speaker 6: have our audio on that level. Like we didn't try

862
00:37:03,160 --> 00:37:05,880
Speaker 6: to compete with people around us or people in our space,

863
00:37:05,960 --> 00:37:07,560
Speaker 6: we try to We wanted to compete with the best

864
00:37:07,560 --> 00:37:09,960
Speaker 6: of the best. We always looked at it as being

865
00:37:10,000 --> 00:37:10,839
Speaker 6: the best and being the.

866
00:37:10,760 --> 00:37:14,040
Speaker 2: Biggest a sa Sean and Troy found their groove talking

867
00:37:14,040 --> 00:37:16,200
Speaker 2: to each other on air. They also started to book

868
00:37:16,239 --> 00:37:19,000
Speaker 2: celebrity guests, taking the show to another level.

869
00:37:19,600 --> 00:37:22,600
Speaker 6: I remember our first like celebrity guests was DJ MVY

870
00:37:22,640 --> 00:37:25,840
Speaker 6: and Al Harrington. DJ MVY definitely let us hit the out.

871
00:37:25,680 --> 00:37:27,640
Speaker 6: He gave us an episode where we kind of hit

872
00:37:27,640 --> 00:37:29,759
Speaker 6: the algorithm with DJMVY. I think that was one of

873
00:37:29,760 --> 00:37:31,759
Speaker 6: the first. And Al Harrington, you know, because I watched

874
00:37:31,800 --> 00:37:34,640
Speaker 6: him play basketball and we interviewed him about the his

875
00:37:34,760 --> 00:37:38,400
Speaker 6: Mawana business and that that took off to Mark Cuban,

876
00:37:38,440 --> 00:37:42,280
Speaker 6: I mean, Steve Harvey, that was a big one. Tyler Perry,

877
00:37:42,760 --> 00:37:44,160
Speaker 6: did I think it was gonna be as big as

878
00:37:44,160 --> 00:37:46,480
Speaker 6: we are? I absolutely I would be lying if I

879
00:37:46,480 --> 00:37:48,120
Speaker 6: told you I did. But I knew it was gonna

880
00:37:48,120 --> 00:37:49,879
Speaker 6: be something big. I knew it was gonna change things

881
00:37:49,880 --> 00:37:52,560
Speaker 6: because you got these two black dudes and hoodies talking

882
00:37:52,600 --> 00:37:57,160
Speaker 6: about financial advice, not basketball, not sports, not rat about

883
00:37:57,200 --> 00:37:59,719
Speaker 6: financial advice. I got your attention because you got a

884
00:37:59,719 --> 00:38:03,640
Speaker 6: hoodie and you look like us, but you're talking about

885
00:38:03,640 --> 00:38:06,120
Speaker 6: how to make money now, and you're talking like you're

886
00:38:06,360 --> 00:38:08,799
Speaker 6: making it simple, simplified into the terms that we're doing.

887
00:38:08,840 --> 00:38:10,680
Speaker 6: Like it, Yo, if you got this deal, you are,

888
00:38:10,800 --> 00:38:12,200
Speaker 6: you know, breaking it down like that.

889
00:38:12,600 --> 00:38:14,319
Speaker 3: You can't you can't lose it was it was a

890
00:38:14,320 --> 00:38:14,719
Speaker 3: win win.

891
00:38:17,440 --> 00:38:21,799
Speaker 5: We started YouTube I think after like episode seven, so

892
00:38:21,880 --> 00:38:23,840
Speaker 5: that was something that you know, we started building a

893
00:38:23,880 --> 00:38:27,000
Speaker 5: YouTube channel, so that was a way to kind of

894
00:38:27,040 --> 00:38:27,760
Speaker 5: build revenue.

895
00:38:27,840 --> 00:38:28,920
Speaker 4: And then of course, you know, like.

896
00:38:28,840 --> 00:38:31,359
Speaker 5: The audio didn't murder, and then we started doing live

897
00:38:31,400 --> 00:38:34,919
Speaker 5: event and then we started something called Eyo University, which

898
00:38:34,920 --> 00:38:38,200
Speaker 5: is a description based model, so like you every every

899
00:38:38,239 --> 00:38:40,399
Speaker 5: couple of months we would just add something new to it,

900
00:38:40,600 --> 00:38:42,279
Speaker 5: Like you know, we would learn something and just see

901
00:38:42,320 --> 00:38:44,600
Speaker 5: different ways to make money and then add something new

902
00:38:45,080 --> 00:38:46,799
Speaker 5: and just kind of keep keep building from there.

903
00:38:47,280 --> 00:38:50,520
Speaker 6: We had an event in Brooklyn and we literally flooded

904
00:38:50,520 --> 00:38:53,399
Speaker 6: the whole blockout, Like the place could probably hold three

905
00:38:53,440 --> 00:38:55,960
Speaker 6: hundred people and there's probably a thousand people there. It

906
00:38:56,000 --> 00:38:58,680
Speaker 6: was it turned into like a block party. I was like, wow,

907
00:38:58,840 --> 00:39:01,040
Speaker 6: this is a little different. When we went to London

908
00:39:01,520 --> 00:39:04,680
Speaker 6: and it was almost three thousand people outside in line,

909
00:39:05,120 --> 00:39:08,800
Speaker 6: I'm like, this is amazing, Like we're touching the world.

910
00:39:08,920 --> 00:39:10,600
Speaker 6: And that's when that was one of the times where

911
00:39:10,600 --> 00:39:13,439
Speaker 6: I was like, this this is gonna be talked about

912
00:39:13,480 --> 00:39:16,480
Speaker 6: in high school, but like school books, this will creating

913
00:39:16,520 --> 00:39:18,640
Speaker 6: history literally that people are going to talk about from

914
00:39:18,680 --> 00:39:20,600
Speaker 6: years a come with.

915
00:39:20,600 --> 00:39:23,719
Speaker 2: A podcast, continuing to set record numbers, sold out live

916
00:39:23,760 --> 00:39:27,240
Speaker 2: events at partnerships with other top brands, Earn your Leisure

917
00:39:27,320 --> 00:39:28,360
Speaker 2: is just getting started.

918
00:39:28,840 --> 00:39:32,239
Speaker 1: I think twenty twenty three is the year of global expansion,

919
00:39:32,600 --> 00:39:34,640
Speaker 1: and so you should expect to see us take the

920
00:39:34,719 --> 00:39:38,720
Speaker 1: message of financial education not just here in the United States,

921
00:39:38,719 --> 00:39:42,080
Speaker 1: but overseas in Africa. You know, we're making a strong

922
00:39:42,120 --> 00:39:45,239
Speaker 1: push to be on the continent because the issues that

923
00:39:45,280 --> 00:39:47,120
Speaker 1: we talk about and the things that we talk about

924
00:39:47,200 --> 00:39:50,760
Speaker 1: are very unique to our country. But other countries obviously

925
00:39:50,800 --> 00:39:53,959
Speaker 1: have different laws, different tax codes, different you know, things

926
00:39:53,960 --> 00:39:56,360
Speaker 1: that they're facing. There are some similarities, but there's obviously

927
00:39:56,360 --> 00:39:59,560
Speaker 1: other issues that they're facing. And if there's no platform

928
00:39:59,640 --> 00:40:01,800
Speaker 1: right like five years ago, there was no one in

929
00:40:01,800 --> 00:40:05,040
Speaker 1: your leisure, So who becomes that for you know, countries

930
00:40:05,080 --> 00:40:08,240
Speaker 1: throughout Africa, countries throughout Europe. Then let's find the voices

931
00:40:08,480 --> 00:40:09,800
Speaker 1: that can speak to these issues.

932
00:40:10,200 --> 00:40:15,600
Speaker 6: More, more tours, more speaking engagements, more stuff outside of

933
00:40:15,680 --> 00:40:19,520
Speaker 6: the country into different places like Africa, We're gonna go

934
00:40:19,560 --> 00:40:22,600
Speaker 6: to uh, you know, Europe, We're gonna go different continents

935
00:40:22,600 --> 00:40:25,200
Speaker 6: of the world, different countries of the world. A lot

936
00:40:25,280 --> 00:40:28,879
Speaker 6: more stuff gonna be done in Canada invest Fest twenty

937
00:40:28,920 --> 00:40:31,880
Speaker 6: twenty three, August twenty fifth, twenty seven. That is definitely

938
00:40:31,920 --> 00:40:35,480
Speaker 6: gonna happen. And look for much I don't want to

939
00:40:35,480 --> 00:40:37,839
Speaker 6: say much bigger guests because that's disrespecting the old guests,

940
00:40:37,880 --> 00:40:39,719
Speaker 6: but look for bigger guests as well.

941
00:40:40,320 --> 00:40:42,319
Speaker 5: The goal on your leasha is to, you know, have

942
00:40:42,480 --> 00:40:46,640
Speaker 5: the top business platform when it comes to media, trusted

943
00:40:46,760 --> 00:40:51,280
Speaker 5: source and media and education and events and really revolutionize

944
00:40:51,640 --> 00:40:54,920
Speaker 5: education when it comes to finance. Make it something that's exciting,

945
00:40:55,239 --> 00:40:58,759
Speaker 5: make it something that's you know, global in scale, and

946
00:40:59,160 --> 00:41:02,319
Speaker 5: something that you know is really revolutionary in a way

947
00:41:02,320 --> 00:41:03,880
Speaker 5: that people learn.

948
00:41:07,840 --> 00:41:10,160
Speaker 2: The story of earn your leisure is one of friendship,

949
00:41:10,280 --> 00:41:13,680
Speaker 2: authenticity and flat out a lot of really hard work

950
00:41:14,200 --> 00:41:17,640
Speaker 2: that Troy, Rashad and Michael started as childhood friends is

951
00:41:17,680 --> 00:41:20,680
Speaker 2: crucial to their chemistry, and when they saw the opportunity

952
00:41:20,680 --> 00:41:24,080
Speaker 2: to commodify that chemistry, packaging up their natural rapport with

953
00:41:24,160 --> 00:41:28,120
Speaker 2: their shared interest in teaching and financial literacy, the authenticity

954
00:41:28,120 --> 00:41:31,719
Speaker 2: of that relationship made the product irresistible, and that they

955
00:41:31,760 --> 00:41:34,760
Speaker 2: built the business together brick by brick as a unit

956
00:41:34,920 --> 00:41:38,160
Speaker 2: in real time in front of their audience, has engendered

957
00:41:38,200 --> 00:41:41,239
Speaker 2: even more by it, and that engagement has given them

958
00:41:41,280 --> 00:41:44,520
Speaker 2: the leverage to scale their ambition and truly, whenever it

959
00:41:44,560 --> 00:41:47,240
Speaker 2: is that they decide to take their foot off the gas, Troy,

960
00:41:47,520 --> 00:42:00,799
Speaker 2: Rashad and Michael will all have earned their leisure for

961
00:42:00,920 --> 00:42:04,080
Speaker 2: Idea Generation. I'm Noah Callahan Bever. Thanks for listening to

962
00:42:04,120 --> 00:42:09,440
Speaker 2: The All Angles Podcast presented by Will Packer Media. If

963
00:42:09,440 --> 00:42:13,400
Speaker 2: you've enjoyed this episode, please don't hesitate to like, comment DM,

964
00:42:13,520 --> 00:42:15,520
Speaker 2: or tell a friend to tell a friend about Idea

965
00:42:15,600 --> 00:42:21,879
Speaker 2: Generation and the All Angles Podcast. This episode was brought

966
00:42:21,880 --> 00:42:25,080
Speaker 2: to you by Will Packer Executive produced by John Valachick

967
00:42:25,120 --> 00:42:29,360
Speaker 2: and Helena Os. Original music by Valentine Printz, edit and

968
00:42:29,400 --> 00:42:32,960
Speaker 2: sound mixed by Nonsensible Production and hosted by me Idea

969
00:42:33,000 --> 00:42:38,000
Speaker 2: Generation founder Noah Callahan Beverer Idea Generations. All Angles is

970
00:42:38,000 --> 00:42:39,560
Speaker 2: a Will Packer media podcast