1 00:00:00,520 --> 00:00:04,280 Speaker 1: This is Bloomberg Business of Sports. The cold hearts truth 2 00:00:04,280 --> 00:00:08,000 Speaker 1: about the Olympic journey is not really been financially incentivized 3 00:00:08,039 --> 00:00:10,520 Speaker 1: in the same way that many of the profession sports are. 4 00:00:10,760 --> 00:00:13,760 Speaker 1: This is a basketball and involved the dB A, globals 5 00:00:13,760 --> 00:00:16,919 Speaker 1: are licensing arms. Think for fifty All of those things 6 00:00:16,920 --> 00:00:19,640 Speaker 1: will make up what that looks like money in sports. 7 00:00:19,680 --> 00:00:21,680 Speaker 1: It's one of the reasons why I enjoyed being on 8 00:00:21,960 --> 00:00:24,360 Speaker 1: Money Night Countdowns talk about some of the more interesting 9 00:00:24,400 --> 00:00:28,000 Speaker 1: aspects of business of sports. When you're talking sports, discipline 10 00:00:28,120 --> 00:00:31,320 Speaker 1: is the bridge from being good to utmately being great 11 00:00:31,360 --> 00:00:33,440 Speaker 1: at whatever it is that you're trying to be your 12 00:00:33,440 --> 00:00:37,800 Speaker 1: accomplished as your professional. Bloomberg Business of Sports from Bloomberg Radio. 13 00:00:39,000 --> 00:00:41,400 Speaker 1: This is the Bloomberg Business of Sports show will read 14 00:00:41,400 --> 00:00:44,800 Speaker 1: excluding big old money issues and the world of sports. 15 00:00:44,840 --> 00:00:47,440 Speaker 1: On Michael Blarm. I'm Scarlett Foo. You know Mike Lynch 16 00:00:47,479 --> 00:00:51,159 Speaker 1: showing up today. Larry Tannenbaum is joining forces with Boston 17 00:00:51,280 --> 00:00:56,320 Speaker 1: Celtics owner Stephen Palyuka and former Chelsea captain John Terry 18 00:00:56,720 --> 00:00:59,880 Speaker 1: to bed for the Premier League club and sand for 19 00:01:00,000 --> 00:01:04,160 Speaker 1: Francisco Giants. Alyssa Nacket becoming the first woman to coach 20 00:01:04,319 --> 00:01:07,720 Speaker 1: on the field in a regular season game. That is 21 00:01:07,800 --> 00:01:10,840 Speaker 1: coming up on the Bloomberg Business of Sports. But let's 22 00:01:10,880 --> 00:01:14,080 Speaker 1: begin with Olympic gold medalists Sunny Lee bringing in increased 23 00:01:14,120 --> 00:01:19,160 Speaker 1: viewership and interest to women's college gymnastics. Well, I like 24 00:01:19,440 --> 00:01:22,920 Speaker 1: this car because you know, this is something that I 25 00:01:23,080 --> 00:01:26,479 Speaker 1: always like to push. Come on, come on, women, it's 26 00:01:26,560 --> 00:01:29,720 Speaker 1: time to take your place up there along with the 27 00:01:29,800 --> 00:01:32,440 Speaker 1: men and just go and kick button. And it's also 28 00:01:32,560 --> 00:01:36,119 Speaker 1: helped by n I l right, because someone like Sunny Lee, 29 00:01:36,200 --> 00:01:39,000 Speaker 1: who won the gold medal at the Olympics, is able 30 00:01:39,120 --> 00:01:42,679 Speaker 1: to monetize her victory and she has a much higher 31 00:01:42,720 --> 00:01:44,800 Speaker 1: profile as a result, and she spends a lot of 32 00:01:44,840 --> 00:01:48,520 Speaker 1: her time marketing her sport, marketing herself, and she is 33 00:01:48,800 --> 00:01:52,280 Speaker 1: a star. And when she's competing, the fans come out 34 00:01:52,440 --> 00:01:56,040 Speaker 1: and everyone kind of basks in the glory as well. Yeah, 35 00:01:56,200 --> 00:01:58,800 Speaker 1: gymnastics has always been a dialing sport of the Olympics, 36 00:01:58,880 --> 00:02:00,720 Speaker 1: and it's a great sport in college. But when you 37 00:02:00,920 --> 00:02:03,960 Speaker 1: most of these Olympic champions, in order to monetize and 38 00:02:04,040 --> 00:02:06,480 Speaker 1: capitalize on their fame and their gold medal, have to 39 00:02:06,520 --> 00:02:08,720 Speaker 1: go on tour and it's kind of a lonely existence. 40 00:02:08,760 --> 00:02:10,680 Speaker 1: You give up college. All your friends are in college 41 00:02:10,720 --> 00:02:12,640 Speaker 1: in nineteen, you're twenty years old, and that's the only 42 00:02:12,680 --> 00:02:15,280 Speaker 1: way you make money. If you went to college before name, 43 00:02:15,320 --> 00:02:18,200 Speaker 1: image and likeness, you forfeit all that, all that money 44 00:02:18,240 --> 00:02:20,880 Speaker 1: and all that business opportunities. So this is great. It's 45 00:02:20,919 --> 00:02:22,400 Speaker 1: the best of both worlds. She gets to go to 46 00:02:22,520 --> 00:02:25,680 Speaker 1: college and she's filling up gymnasiums. Wherever she goes. People 47 00:02:25,720 --> 00:02:28,200 Speaker 1: are watching on television, people are craning their next trying 48 00:02:28,200 --> 00:02:29,799 Speaker 1: to get a peek of her. It is awesome. I 49 00:02:29,840 --> 00:02:31,600 Speaker 1: think it's one of the best stories I've heard in 50 00:02:31,680 --> 00:02:33,880 Speaker 1: most encouraging stories I've heard in a long time. And 51 00:02:33,960 --> 00:02:36,919 Speaker 1: everyone's looking for live sports, right live sports. They're looking 52 00:02:36,960 --> 00:02:40,480 Speaker 1: for content to all these different platforms. This is another 53 00:02:40,600 --> 00:02:43,160 Speaker 1: form of content for them, premium content. At that wheel 54 00:02:43,240 --> 00:02:47,520 Speaker 1: house alert, wheel house alert for Lynchy, wheel house alert. 55 00:02:49,320 --> 00:02:53,840 Speaker 1: Boston Celtics owner and he is now have forces for 56 00:02:54,400 --> 00:02:59,240 Speaker 1: Chelsea's bid with the NBA chairman and John Terry. Lynchy 57 00:03:00,240 --> 00:03:02,920 Speaker 1: is looking more and more like I'm seeing the new 58 00:03:03,000 --> 00:03:06,680 Speaker 1: owners of Chelsea. M Steve Pallyuka, one of the owners 59 00:03:06,720 --> 00:03:09,360 Speaker 1: of the Boston Celtics who played freshman basketball at Duke, 60 00:03:09,480 --> 00:03:11,720 Speaker 1: by the Way, is now teamed up and just said 61 00:03:11,760 --> 00:03:15,000 Speaker 1: with Larry Tannenbaums the Maple Leafs of Sports Entertainment. They 62 00:03:15,000 --> 00:03:17,239 Speaker 1: owned the Leafs, the Raptors, the Toronto Football Club and 63 00:03:17,280 --> 00:03:20,320 Speaker 1: also they have a couple other partners in their Edwards Severin, 64 00:03:20,560 --> 00:03:23,919 Speaker 1: co founder of Facebook. Bob Iger, the former CEO of 65 00:03:24,040 --> 00:03:26,440 Speaker 1: Walt Disney, is part of the package which will be 66 00:03:26,639 --> 00:03:30,679 Speaker 1: presented on Thursday this week and then the winning bid 67 00:03:30,760 --> 00:03:34,080 Speaker 1: will be taken to the British government for approval on Monday. 68 00:03:34,160 --> 00:03:36,800 Speaker 1: So this is happening very very swiftly. The price tag 69 00:03:36,840 --> 00:03:40,240 Speaker 1: could be anywhere from two to five billion dollars. And 70 00:03:40,400 --> 00:03:43,560 Speaker 1: if Steve Pallyuka is able to lead this group and 71 00:03:43,720 --> 00:03:46,520 Speaker 1: acquire Chelsea, that would be to Boston groups now that 72 00:03:46,640 --> 00:03:49,080 Speaker 1: have teams in the English Premier League. The Family Sports 73 00:03:49,120 --> 00:03:51,760 Speaker 1: Group of course has the Liverpool team. Yeah, I was 74 00:03:51,800 --> 00:03:56,480 Speaker 1: just gonna say. Another American owner of a UK football club, Palauka, 75 00:03:56,600 --> 00:04:00,480 Speaker 1: actually said that he valves to make the club habitual winners. 76 00:04:00,640 --> 00:04:03,560 Speaker 1: It's Chelsea. What what is Chelsea's track record relative to 77 00:04:03,640 --> 00:04:06,240 Speaker 1: the other Premier League teams, Well, they lost in the 78 00:04:06,640 --> 00:04:09,680 Speaker 1: Cemeterial Madrid but when he came in with the Celtics group. 79 00:04:09,760 --> 00:04:12,680 Speaker 1: The name of their coup is called banner seventeen because 80 00:04:12,720 --> 00:04:15,200 Speaker 1: when when they bought the Celtics, they had sixteen championship 81 00:04:15,280 --> 00:04:18,080 Speaker 1: banners and they immediately It wasn't immediate, but there was 82 00:04:18,120 --> 00:04:21,640 Speaker 1: a distinct turnaround and they competed and won a championship 83 00:04:21,720 --> 00:04:23,920 Speaker 1: six years later and played went to Game seven eight 84 00:04:24,000 --> 00:04:26,560 Speaker 1: years later after they acquired the team. Get ready for 85 00:04:27,000 --> 00:04:31,800 Speaker 1: this trivia question when you're playing trivial pursuit. Who was 86 00:04:32,320 --> 00:04:36,320 Speaker 1: the first woman ever in Major League history to coach 87 00:04:36,480 --> 00:04:39,520 Speaker 1: on the field in a regular season game. The answer 88 00:04:39,760 --> 00:04:43,719 Speaker 1: Alyssa knocking. And it happened right around the third inning. 89 00:04:43,800 --> 00:04:47,640 Speaker 1: I guess San Francisco Giants. They're playing the Padres, and 90 00:04:47,880 --> 00:04:51,360 Speaker 1: all of a sudden, first base coach and Town Richardson 91 00:04:51,800 --> 00:04:55,120 Speaker 1: something made a mat and he got tossed out, and 92 00:04:55,320 --> 00:04:59,080 Speaker 1: then they said, hey, you're up, Alyssa, and then Scar 93 00:04:59,480 --> 00:05:02,520 Speaker 1: the rest is she stepped in, and when she was 94 00:05:02,560 --> 00:05:06,159 Speaker 1: announced as the replacement for Richardson, she got a warm 95 00:05:06,200 --> 00:05:09,360 Speaker 1: ovation from the home crowd at Oracle Park. So yeah, 96 00:05:09,640 --> 00:05:12,599 Speaker 1: I'm excited about this. And by the way, the Baseball 97 00:05:12,600 --> 00:05:14,720 Speaker 1: Hall of Fame is excited about this too, because the 98 00:05:14,760 --> 00:05:17,400 Speaker 1: helmet that she she picked up along the way to 99 00:05:17,760 --> 00:05:20,480 Speaker 1: trot over to uh the base is now on its 100 00:05:20,520 --> 00:05:23,560 Speaker 1: way to Cooperstown. She's an assistant coach with the Giants. 101 00:05:23,880 --> 00:05:27,000 Speaker 1: This wasn't some just token accident that happened. She isn't 102 00:05:27,000 --> 00:05:29,760 Speaker 1: assistant coach in charge of base runners and outfield defense. 103 00:05:30,120 --> 00:05:32,560 Speaker 1: She was hired by Gabe Kapler, the manager, and she 104 00:05:32,680 --> 00:05:35,920 Speaker 1: usually watches the games down the dugout steps and said 105 00:05:36,000 --> 00:05:39,000 Speaker 1: a little into a batting cage right around the corner 106 00:05:39,040 --> 00:05:41,160 Speaker 1: from the dugout and she watches there. And then when 107 00:05:41,240 --> 00:05:44,480 Speaker 1: she saw the first base coach get ejected, they said, uh, 108 00:05:44,600 --> 00:05:46,840 Speaker 1: lessa grab a helmet. Grab a helmet because coaches have 109 00:05:46,920 --> 00:05:49,320 Speaker 1: to wear helmets when they were coaching the basis. And 110 00:05:49,440 --> 00:05:51,320 Speaker 1: she just grabbed an orange helmet and went out the 111 00:05:51,360 --> 00:05:54,160 Speaker 1: first base and history was made. And by the way, 112 00:05:54,200 --> 00:05:56,000 Speaker 1: I want to add to this, isn't one of those 113 00:05:56,360 --> 00:05:58,280 Speaker 1: all right, we're gonna set you up and you come 114 00:05:58,360 --> 00:06:00,440 Speaker 1: on in. Now you're gonna be the first is coach. 115 00:06:00,520 --> 00:06:04,120 Speaker 1: What happened? The reason why Richardson got tossed. Richardson, who 116 00:06:04,240 --> 00:06:07,920 Speaker 1: is black, he told reporters, is objection stem from exchange 117 00:06:08,240 --> 00:06:11,360 Speaker 1: with the Padres third base coach, whom he accused of 118 00:06:11,480 --> 00:06:16,440 Speaker 1: yelling an expletive that undertones of racism, and I guess 119 00:06:16,839 --> 00:06:20,560 Speaker 1: Richardson reacted and then he got tossed out and then 120 00:06:20,720 --> 00:06:23,720 Speaker 1: history was made. Yeah, he he felt his objection was 121 00:06:23,760 --> 00:06:26,080 Speaker 1: not warranted, but he did say that he was very, 122 00:06:26,160 --> 00:06:29,080 Speaker 1: very proud of a Lissanakin. So there's that. And one 123 00:06:29,160 --> 00:06:31,240 Speaker 1: thing that I love about Lissa Nakin is that she 124 00:06:31,480 --> 00:06:34,520 Speaker 1: has full on embraced everything that's happened so far and 125 00:06:34,640 --> 00:06:37,160 Speaker 1: really made clear that this is something she's extremely proud 126 00:06:37,200 --> 00:06:41,160 Speaker 1: of and that she sees as building a path for 127 00:06:41,800 --> 00:06:44,520 Speaker 1: creating an opening for everyone else after her. She says, 128 00:06:44,600 --> 00:06:46,240 Speaker 1: this is a big deal. I feel a great sense 129 00:06:46,240 --> 00:06:48,920 Speaker 1: of responsibility. I feel it's my job to honor those 130 00:06:48,920 --> 00:06:51,160 Speaker 1: who have helped me to where I am. So being 131 00:06:51,200 --> 00:06:53,480 Speaker 1: a role model for girls and women as part of 132 00:06:53,480 --> 00:06:56,279 Speaker 1: the San Francisco Giants, she she wants to be held 133 00:06:56,360 --> 00:06:58,360 Speaker 1: up as an example and she was one heck of 134 00:06:58,400 --> 00:07:01,440 Speaker 1: a softball player at Sacramento. And this came just days 135 00:07:01,520 --> 00:07:05,599 Speaker 1: after Rachel Balkovec managed the New York the Yankees, single 136 00:07:05,680 --> 00:07:10,040 Speaker 1: a team down in Tampa to a win. So congratulations ladies. 137 00:07:10,200 --> 00:07:14,320 Speaker 1: Yea dog on to This has been the Bloomberg Business 138 00:07:14,400 --> 00:07:18,600 Speaker 1: of Sports podcast. We hear every Monday, Wednesday and Thursday 139 00:07:18,800 --> 00:07:21,480 Speaker 1: talking to you about some of the biggest issues in 140 00:07:21,600 --> 00:07:23,720 Speaker 1: the world of sports. On Michael Bar You can follow 141 00:07:23,800 --> 00:07:26,800 Speaker 1: me on Twitter at Big Bar Sports. I'm Scarlett Fu 142 00:07:26,880 --> 00:07:29,320 Speaker 1: and I'm on Twitter at Scarlett ful and I'm Mike Lynch. 143 00:07:29,400 --> 00:07:31,560 Speaker 1: You can follow me at lymch she w CDD. You're 144 00:07:31,560 --> 00:07:34,720 Speaker 1: a lessen ding the Bloomberg Business of Sports. Call Bloomberg 145 00:07:34,880 --> 00:07:36,720 Speaker 1: Radio around the world.