WEBVTT - Bloomberg Businessweek Weekend - February 24th, 2023

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<v Speaker 1>This is Bloomberg business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Messer and Tim Stenebec from Bloomberg Radio.

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<v Speaker 1>So much going on when it comes to geopolitical news

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<v Speaker 1>on our radar. Chinese President she urging his country to

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<v Speaker 1>accelerate fundamental scientific research so it could become self reliant

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<v Speaker 1>in critical technologies, basically really kind of countering Washington sanctions

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<v Speaker 1>on everything from semis to software. You've also got a

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<v Speaker 1>Chinese top diplomat calling for peace talks to resolve the

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<v Speaker 1>Russian war in Ukraine. And then there's a fascinating Bloomberg

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<v Speaker 1>opinion piece today that talks about if American intelligence is

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<v Speaker 1>right and China really is about to arm Russia in

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<v Speaker 1>its genocidal war against Ukraine, we may be entering a

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<v Speaker 1>new era in international relations, asking if it may be

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<v Speaker 1>an even more dangerous one to dress it all. We've

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<v Speaker 1>got ed price principle for the geopolitical forecasting firm, or

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<v Speaker 1>he Is principle, i should say, of geopolitical forecasting at ERGO,

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<v Speaker 1>which is a global intelligence consulting in forecasting firm. By

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<v Speaker 1>the way, Ed a former British trade official, his work

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<v Speaker 1>with members of the European and British parliaments. We are

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<v Speaker 1>so delighted to have him here with Maddie and myself. Ed.

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<v Speaker 1>There is so much going on. How do you separate

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<v Speaker 1>out the week from the chaff when it comes to

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<v Speaker 1>what's going on in foreign affairs and geopolitics? Hi, Carol,

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<v Speaker 1>I hope you guys are very well. It's difficult, right

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<v Speaker 1>It's really hard right now to separate the signal from

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<v Speaker 1>the noise. My firm was previously very successful at doing

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<v Speaker 1>that at the start of this war. If you remember,

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<v Speaker 1>we very successfully called it. We know, we said they

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<v Speaker 1>were going in with the seventy eight percent confidence a

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<v Speaker 1>year ago. Today, a year later, it does seem that

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<v Speaker 1>the war in Ukraine is harder to read. I would suggest,

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<v Speaker 1>although there are probably a few a few themes that

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<v Speaker 1>we can point to that might help. One of them, Carol,

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<v Speaker 1>is the just at the moment that it seems that

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<v Speaker 1>Russian mistakes are compounding. And by Russian mistakes I mean

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<v Speaker 1>the sort of strategic tomfoolery of using your best troops

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<v Speaker 1>the spetsnaz your naval infantry, your parachute paratroopers at the

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<v Speaker 1>start of the conflict and getting them essentially killed disproportionate

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<v Speaker 1>to other troops. Strategic mistakes like that are compounding at

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<v Speaker 1>just the time that the Ukrainians are getting new vehicles,

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<v Speaker 1>new equipment, and the morale is very high. So I

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<v Speaker 1>think that's maybe one thing. So when we zoom out

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<v Speaker 1>from the Russia Ukraine situation and look a little bit

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<v Speaker 1>more broadly at all of the global geopolitical tensions right now, Ukraine, China,

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<v Speaker 1>the global economy, spy balloons, what is your biggest concern

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<v Speaker 1>and situation to watch for the year ahead? Right? I mean,

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<v Speaker 1>I would be very clear that my biggest concern is

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<v Speaker 1>not necessarily the most likely concern. The biggest concern, of course,

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<v Speaker 1>should be that this local war in Ukraine and that

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<v Speaker 1>the threat of conflict over or in Taiwan become the

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<v Speaker 1>same thing, and that there is a general confluence of

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<v Speaker 1>the sorts of trends that we're seeing with regard to

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<v Speaker 1>great power competition right now. I don't think that that's

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<v Speaker 1>likely that must remain the biggest concern. But within that,

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<v Speaker 1>I mean, you guys just mentioned the fact that the

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<v Speaker 1>Chinese might be thinking about arming the Russians is helping

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<v Speaker 1>with material, that is a concern because, of course, you know,

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<v Speaker 1>ridiculous spy blooms are one thing, but sending arms, sending

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<v Speaker 1>lethal aid to Europe from China, you know, when you

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<v Speaker 1>think about it, that's that's very concerning. You know, it's interesting.

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<v Speaker 1>In this opinion piece too, it says Chinese military support

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<v Speaker 1>for Russia. Again it's an opinion piece by Andrea's Cluth

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<v Speaker 1>said Chinese military support for Russia would finally turn the

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<v Speaker 1>Ukrainian conflict into a proxy war between two hostile blocks

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<v Speaker 1>with a third trying to stay out of the fray.

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<v Speaker 1>And it does I do wonder, you know, ed, do

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<v Speaker 1>we need to be thinking that this is this is

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<v Speaker 1>where we're going. We've talked about kind of a technology

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<v Speaker 1>war and different things going on, but is this what happened?

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<v Speaker 1>We're dividing the world up into maybe three key blocks here.

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<v Speaker 1>I think that the essence of the problem is that

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<v Speaker 1>Uncle Sam did half a job after the Second World War,

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<v Speaker 1>and by that I mean he conquered three countries, Germany,

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<v Speaker 1>Japan and the United Kingdom. I wouldn't necessarily put it

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<v Speaker 1>like that to my friends, But he did and filled

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<v Speaker 1>those three countries with two things, democracy and free markets.

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<v Speaker 1>For then some unknown reason after that, Uncle Sam decided

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<v Speaker 1>that the two big naughty countries China and Russia. And

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<v Speaker 1>again I wouldn't necessarily call them naughty to their faces,

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<v Speaker 1>but the two big naughty countries were only given access

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<v Speaker 1>to markets, right and not? There wasn't a concerted effort

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<v Speaker 1>to export democracy to Russia and China. So in a way,

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<v Speaker 1>we Americans I'm America. Now, we Americans have done half

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<v Speaker 1>a job after the Second World War? And the big

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<v Speaker 1>question is can you get away with that? Is it

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<v Speaker 1>okay that democracy only really went halfway around the world

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<v Speaker 1>when the means of markets and capitalism went all the

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<v Speaker 1>way around? That's that's so interesting. I love the way

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<v Speaker 1>you put that. My question with China in the US

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<v Speaker 1>specifically is always like it's a symbiotic relationship, right, if

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<v Speaker 1>we need each other. Can China really afford to risk

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<v Speaker 1>interacting with Russia on the war when its economy just reopened?

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<v Speaker 1>I wonder, in the context of what you just mentioned

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<v Speaker 1>about China embracing free markets but not democracy, how you

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<v Speaker 1>think about that relationship. Well, I don't want to get

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<v Speaker 1>too deep and dark here, but if you if you

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<v Speaker 1>think about the Chinese ability as an autocracy, as a

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<v Speaker 1>totalitarian regime to absorb the sort of punishment that a

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<v Speaker 1>future sanctions or blockade regime might impose on it, it

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<v Speaker 1>doesn't care about human life in the same way that

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<v Speaker 1>Americans do, right and so, and that Europeans do. That's

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<v Speaker 1>not to say that your average Chinese individual or Chinese

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<v Speaker 1>household doesn't care about if I'm talking about the government,

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<v Speaker 1>to be clear, and so, PRC, I think we'll be

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<v Speaker 1>able to pull things out of the bag in a

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<v Speaker 1>future confrontation that look more like and feel more like

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<v Speaker 1>an autarchy, a strategic autarchy, for which I suspect Belton

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<v Speaker 1>Road has a pretty good preparation in many ways that

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<v Speaker 1>probably surprise us. And so really the question is to

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<v Speaker 1>what extent can European economies and the American economy withstand

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<v Speaker 1>a direct economic confrontation. I mean, I've said it before,

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<v Speaker 1>maybe we need some sort of strategic garden furniture reserve.

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<v Speaker 1>You know, it's a silly way of putting it, but

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<v Speaker 1>we're on the hook. No, that is a really, really

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<v Speaker 1>good point, and it's interesting you know, we had a

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<v Speaker 1>great story out from our Bloomberg team about what the

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<v Speaker 1>UK government basically was doing and kind of doing a

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<v Speaker 1>disaster scenario if China invaded Taiwan and TSMC was shut

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<v Speaker 1>down or impacted the global supply chain, as we know

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<v Speaker 1>that they produce so many what is it, ninety percent

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<v Speaker 1>of the chips used in the world. So I guess

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<v Speaker 1>I always think about what's the constructive conversation as all

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<v Speaker 1>this stuff is going on, where investment strategist ed continue

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<v Speaker 1>to say that the big concerns this year are geopolitical.

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<v Speaker 1>You know, we're seeing that. So what is the constructive

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<v Speaker 1>and we've only got about forty five seconds left here.

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<v Speaker 1>The constructive answer from Taiwan is don't worry about it

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<v Speaker 1>right now. Ergo's best sources have the prospect of an

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<v Speaker 1>invasion at a very very low chance. That's for all

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<v Speaker 1>sorts of reasons that we can get into another day.

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<v Speaker 1>But do expect some kind of disruption, something stopping short

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<v Speaker 1>of a blockade, because of course that's an act of war.

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<v Speaker 1>But do expect that the PRC and the Communist Party

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<v Speaker 1>in China are going to make life more difficult in

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<v Speaker 1>that region. Still worried about Russia. I'm always worried about Russia. Yeah,

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<v Speaker 1>I'm always worried about Russia. But I think we're on

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<v Speaker 1>top and I think Ukrainians will win. All right, listen,

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<v Speaker 1>great to check in with you. I know it's busy

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<v Speaker 1>on your end as well, So thanks for carving out

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<v Speaker 1>some time. Ed Price, his principle at Ergo, former British

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<v Speaker 1>trade official and of course joining us via zoom here.

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<v Speaker 1>I believe it was in New York City. You're listening

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<v Speaker 1>to the Bloomberg Business Week podcast. Got us live weekdays

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<v Speaker 1>from two to five pm Easter on Bloomberg Radio, The

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<v Speaker 1>Bloomberg Business a band you two. You can also listen

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<v Speaker 1>live to our flagship New York station, Just Say Alexa

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<v Speaker 1>play Bloomberg, Eleve and Dirty. As we all know, we're

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<v Speaker 1>nearing that one year mark since the Russian invasion of

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<v Speaker 1>Ukraine and as Ukrainians continue to fight to defend their country,

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<v Speaker 1>the continued war requires tapping into a vast donor network

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<v Speaker 1>that's blossomed over the plast twelve months to supply soldiers

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<v Speaker 1>with everything from boots to battle tanks. Carol, Yeah, we're

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<v Speaker 1>talking crowdfunding. Who knew, well, our Mark Champion knew this story,

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<v Speaker 1>By the way, is Today's Bloomberg Big Take. It is

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<v Speaker 1>one of our most read stories on the Bloomberg. As

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<v Speaker 1>we said, it is also Today's Big Take podcast, which

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<v Speaker 1>you can find up Bloomberg dot com or wherever you

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<v Speaker 1>get your podcasts, and be sure to not miss the

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<v Speaker 1>Big Take on Bloomberg Radio. That's weeknights at eleven pm

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<v Speaker 1>Wall Street Time. Mark Champion, Bloomberg News Senior reporter for

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<v Speaker 1>International Affairs, who wrote the story, He is in London, Mark,

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<v Speaker 1>incredible story. Like I said, who knew it. It's kind

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<v Speaker 1>of a form of crowdfunding. Tell us what exactly is

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<v Speaker 1>going on? Yes, well, I've been going in and out

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<v Speaker 1>of Ukraine for the last year and it really struck

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<v Speaker 1>me every time I went the amount of just stuff

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<v Speaker 1>that was getting uh, you know, provided to the front.

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<v Speaker 1>Wherever you were. You went into a company, they had

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<v Speaker 1>a warehouse full of stuff and it was all donated.

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<v Speaker 1>And the more I know was there, the more it

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<v Speaker 1>became clear that this isn't just you know, the normal

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<v Speaker 1>stuff you'd expect about, you know, food for refugees and

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<v Speaker 1>some but it was also weapons for the front, cars

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<v Speaker 1>for the front, everything that you can imagine that. You know,

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<v Speaker 1>people just all have relatives there. Their sons and brothers

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<v Speaker 1>and fathers are all at the front, and they were

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<v Speaker 1>trying to find the stuff that they said they needed,

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<v Speaker 1>and so they're filling all the gaps. But the scale

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<v Speaker 1>has become really enormous. So you know, the one a

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<v Speaker 1>fund in particular that I talked to call come Back Alive,

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<v Speaker 1>they raised one hundred and sixty million in the last

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<v Speaker 1>dollars in the last year. You know, there's others of

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<v Speaker 1>similar scale. The Central Bank, if you want to just

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<v Speaker 1>give extra money, the Defense Ministry Central Bank has raised

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<v Speaker 1>six hundred and fifty million dollars. And you know that

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<v Speaker 1>beyond those funds, which they are funding sort of expensive

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<v Speaker 1>million dollar drones and mortars and all sorts of things

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<v Speaker 1>like that. But beyond those funds, you just have the

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<v Speaker 1>tiniest little operations all over the place. You know, one

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<v Speaker 1>place I went to was a guy as a former

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<v Speaker 1>graffiti artist who decided he was just going to help

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<v Speaker 1>all his friends who were going to the front, and

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<v Speaker 1>they were taking their cars and he camouflaged them so

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<v Speaker 1>he cannot now as camouflage you know around you know,

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<v Speaker 1>eighteen hundred vehicles and then also rifles and all sorts

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<v Speaker 1>of things. That's so, that's such an interesting point. I

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<v Speaker 1>wonder if that means that there's a sense on the

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<v Speaker 1>ground that the folks who are respondable for the crowdfunding

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<v Speaker 1>understand the needs of civilians in the area in a

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<v Speaker 1>way that maybe the big players like the US funders

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<v Speaker 1>don't necessarily understand. Was that your impression, Mark, Yeah, I

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<v Speaker 1>think that's true. I mean there's just a lot of

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<v Speaker 1>you know, gaps to fill, and you know, the US

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<v Speaker 1>can't be on top of all of that. The Ukrainian

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<v Speaker 1>Defense Ministry, you know, for reasons of money, of bureaucracy

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<v Speaker 1>or whatever, it can't do everything. And you know, these

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<v Speaker 1>is just something that Ukrainian has become very used to. Um.

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<v Speaker 1>They because they had very sort of inefficient and corrupt governments,

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<v Speaker 1>they became, uh, you know, over more than a decade,

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<v Speaker 1>they've built up this sort of instinct to crowdfund no

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<v Speaker 1>matter what it is. You know, a popular uprising like

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<v Speaker 1>the Maidan protests in twenty fourteen. Well, then when the

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<v Speaker 1>war began in the donbas in twenty fourteen fifteen, immediately

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<v Speaker 1>the first instinct is not to ask the government, you know,

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<v Speaker 1>because you don't think you'll get anything the government. If

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<v Speaker 1>you give anything that the government, you think it will disappear.

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<v Speaker 1>So people have just become used to doing stuff themselves.

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<v Speaker 1>They just instantly do it, and they just instantly begin

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<v Speaker 1>Facebook groups and so on to say, let's get a

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<v Speaker 1>car for so and so so that he can go

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<v Speaker 1>to the front. So it's it's just really ingrained, and

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<v Speaker 1>I think it is actually more important than the dollar value,

0:12:14.440 --> 0:12:17.600
<v Speaker 1>simply because it says to every soldier at the front um,

0:12:17.760 --> 0:12:21.960
<v Speaker 1>you know, I've got an entire society behind me. Talk

0:12:22.000 --> 0:12:23.839
<v Speaker 1>to us about some of the people behind some of

0:12:23.880 --> 0:12:27.800
<v Speaker 1>these Crown crowdfunding efforts. We're talking about what Hollywood celebrities

0:12:27.800 --> 0:12:34.120
<v Speaker 1>were talking about, oligarchs, we're talking about everybody. Yeah, absolutely, So,

0:12:34.280 --> 0:12:37.400
<v Speaker 1>you know the fund that was set up by the president,

0:12:37.679 --> 0:12:41.560
<v Speaker 1>President Celenski, he has one called United twenty four and

0:12:41.640 --> 0:12:45.880
<v Speaker 1>they've raised two hundred and eighty seven million dollars. And

0:12:45.960 --> 0:12:49.080
<v Speaker 1>for that fund, he has really reached out and he's

0:12:49.920 --> 0:12:52.800
<v Speaker 1>persuaded by b Streisan to be an ambassador the fund.

0:12:53.120 --> 0:12:55.440
<v Speaker 1>There's a number of other celebrities that have become attached

0:12:55.480 --> 0:12:57.800
<v Speaker 1>to the fund in one way or another and so

0:12:57.840 --> 0:13:02.160
<v Speaker 1>they raise money. And then you have others who are

0:13:03.000 --> 0:13:04.840
<v Speaker 1>as you mentioned the oligarchs. You know, some of the

0:13:04.840 --> 0:13:07.920
<v Speaker 1>oligarchs who are not very popular, and we're even seen,

0:13:08.120 --> 0:13:10.319
<v Speaker 1>you know, some years ago as being kind of pro

0:13:10.440 --> 0:13:15.120
<v Speaker 1>Russian because they supported the party that former president Janakovic

0:13:15.640 --> 0:13:20.640
<v Speaker 1>used to you know, represent So you know Aria Ahmetze,

0:13:20.720 --> 0:13:24.160
<v Speaker 1>who's the richest man in Ukraine. He has a big

0:13:24.200 --> 0:13:26.400
<v Speaker 1>steel company called met in Best. They owned as a

0:13:26.520 --> 0:13:30.120
<v Speaker 1>style in Mariupol. The steel plant where they were the

0:13:30.200 --> 0:13:33.800
<v Speaker 1>last stand was made in Mariupol. They've lost a lot

0:13:33.840 --> 0:13:37.000
<v Speaker 1>of their assets, but he has actually provided one hundred

0:13:37.040 --> 0:13:40.840
<v Speaker 1>and fifty thousand sets of bulletproof vests which they've made

0:13:40.840 --> 0:13:45.040
<v Speaker 1>in his factories, you know, eighty thousand tank traps, all

0:13:45.160 --> 0:13:48.960
<v Speaker 1>kinds of stuff which really does mount up. Well, Carol,

0:13:49.120 --> 0:13:51.160
<v Speaker 1>you bring up a great question about the people who

0:13:51.440 --> 0:13:54.080
<v Speaker 1>fund this effort and who have kind of been the

0:13:54.160 --> 0:13:55.960
<v Speaker 1>leaders behind it. I wonder Mark, if you can talk

0:13:56.000 --> 0:13:59.160
<v Speaker 1>about the people who are most impacted by it? Is

0:13:59.200 --> 0:14:02.520
<v Speaker 1>this civilian Is it folks who are actually fighting, Who

0:14:02.720 --> 0:14:06.840
<v Speaker 1>is most benefiting from this extra cash? Well, it really

0:14:06.960 --> 0:14:11.080
<v Speaker 1>is everybody, but the Ukrainians are focused very much, you know,

0:14:11.280 --> 0:14:16.000
<v Speaker 1>on people who remain in areas that are either at

0:14:16.040 --> 0:14:19.200
<v Speaker 1>the front or they're in areas that were occupied and

0:14:19.280 --> 0:14:23.520
<v Speaker 1>were then retaken by the Ukrainians, and services there has

0:14:23.600 --> 0:14:27.560
<v Speaker 1>sort of broken down. Medical services, you know, food is

0:14:27.600 --> 0:14:30.040
<v Speaker 1>difficult to sort of distribute all those sorts of things.

0:14:30.080 --> 0:14:32.640
<v Speaker 1>So basically, you know, as I say, it's it's the

0:14:32.800 --> 0:14:36.040
<v Speaker 1>great strength of this is that it's incredibly flexible. It

0:14:36.120 --> 0:14:40.400
<v Speaker 1>just kind of responds because everybody knows somebody and they

0:14:40.720 --> 0:14:43.720
<v Speaker 1>then move into these areas and provide services that the

0:14:43.760 --> 0:14:46.920
<v Speaker 1>government is just you know, incapable or too slow or

0:14:47.040 --> 0:14:49.920
<v Speaker 1>you know, doesn't have the resources to do. And it

0:14:50.320 --> 0:14:54.720
<v Speaker 1>really is a kind of lifesaver in these areas. It

0:14:54.880 --> 0:14:57.280
<v Speaker 1>is for civilians, it's but a lot of it is

0:14:57.320 --> 0:15:00.680
<v Speaker 1>for the front, for the soldiers U. It's interesting too,

0:15:00.680 --> 0:15:02.800
<v Speaker 1>and it's funny, you know, Mark, as we were getting

0:15:02.800 --> 0:15:05.640
<v Speaker 1>ready and talking about your story in the newsroom, one

0:15:05.640 --> 0:15:07.600
<v Speaker 1>of the things that came up from one of our producers,

0:15:07.720 --> 0:15:09.400
<v Speaker 1>Aria Gami, he said, you know, wait a minute, I

0:15:09.560 --> 0:15:13.360
<v Speaker 1>understand the US is sending billions of dollars in equipment

0:15:13.440 --> 0:15:16.480
<v Speaker 1>and providing support. We know, other nations and allies of

0:15:16.520 --> 0:15:19.880
<v Speaker 1>the US are certainly, and of Ukraine are providing support.

0:15:21.200 --> 0:15:26.080
<v Speaker 1>Why is this ultimately necessary? Because nothing is enough. I mean,

0:15:26.520 --> 0:15:28.760
<v Speaker 1>this is a big war. We haven't seen a war

0:15:28.840 --> 0:15:32.080
<v Speaker 1>like this since World War Two in terms of pure intensity.

0:15:32.200 --> 0:15:34.160
<v Speaker 1>I mean they have been other very intense wars, but

0:15:34.280 --> 0:15:37.560
<v Speaker 1>not like this. And you know, the Russian side in

0:15:37.600 --> 0:15:41.720
<v Speaker 1>particular is very well armed. It has the entires, you know,

0:15:42.000 --> 0:15:45.480
<v Speaker 1>not the entire so the predominant part of the stocks

0:15:45.520 --> 0:15:47.960
<v Speaker 1>of the former Soviet Union that it built up for

0:15:47.960 --> 0:15:50.720
<v Speaker 1>the Cold War, and in many ways this is you know,

0:15:50.760 --> 0:15:53.640
<v Speaker 1>they're running down through the Cold War stocks of the

0:15:53.640 --> 0:15:56.760
<v Speaker 1>former Soviet Union. The Ukrainians on the other side, you know,

0:15:56.800 --> 0:15:59.160
<v Speaker 1>they're still he starts at this war with around sixteen

0:15:59.240 --> 0:16:02.040
<v Speaker 1>hundred tanks. You know, Germany has three hundred. You know,

0:16:02.200 --> 0:16:05.000
<v Speaker 1>Britain has two hundred and twenty. So it's you know,

0:16:05.040 --> 0:16:07.640
<v Speaker 1>they they it's not like they had nothing. But you

0:16:07.760 --> 0:16:11.680
<v Speaker 1>need so much in order to pursue a warline there.

0:16:12.000 --> 0:16:16.240
<v Speaker 1>It just eats resources at an incredible rate, and you

0:16:16.280 --> 0:16:19.480
<v Speaker 1>need a lot of everything because it gets destroyed. You know,

0:16:19.520 --> 0:16:23.240
<v Speaker 1>the ninety percent of drones get destroyed. A lot you know,

0:16:23.360 --> 0:16:26.040
<v Speaker 1>pickup trucks that people bring they get destroyed, either you know,

0:16:26.080 --> 0:16:27.720
<v Speaker 1>because they get hit, or they just you know, in

0:16:27.720 --> 0:16:29.960
<v Speaker 1>an accidents, or they just you know, get stuck in

0:16:30.040 --> 0:16:33.920
<v Speaker 1>mud or whatever. That it just eats through resources at

0:16:33.960 --> 0:16:36.880
<v Speaker 1>an incredible rate. And to be fair, we've talked about

0:16:36.920 --> 0:16:39.720
<v Speaker 1>the new double issue Bloomberg Business Week gets out cover

0:16:39.800 --> 0:16:43.280
<v Speaker 1>story is of course marking the one year Russian invasion

0:16:43.800 --> 0:16:47.160
<v Speaker 1>into Ukraine, but talks about, you know, specifically, Maddie, the

0:16:47.200 --> 0:16:50.840
<v Speaker 1>shortage of ammunition on both sides. I mean, both sides

0:16:50.880 --> 0:16:52.840
<v Speaker 1>are going through a lot when it comes to any

0:16:52.920 --> 0:16:55.240
<v Speaker 1>kind of defense equipment, and they're just kind of running

0:16:55.240 --> 0:16:57.840
<v Speaker 1>through it. Yeah, and it's it's so critical. I wonder Mark,

0:16:57.840 --> 0:16:59.880
<v Speaker 1>in our final kind of thirty seconds with you here,

0:17:00.040 --> 0:17:02.560
<v Speaker 1>if you can talk about you mentioned the intensity of

0:17:02.560 --> 0:17:05.040
<v Speaker 1>the war. What is something that you understand about the

0:17:05.040 --> 0:17:07.520
<v Speaker 1>situation on the ground that folks who haven't been in

0:17:07.680 --> 0:17:12.000
<v Speaker 1>Ukraine might be missing about the story. Well, I think

0:17:12.000 --> 0:17:14.480
<v Speaker 1>when you hear that the war has slowed down in

0:17:14.520 --> 0:17:18.160
<v Speaker 1>the East and yet you hit, then the casualty rates

0:17:18.160 --> 0:17:22.040
<v Speaker 1>are really high. That is simply about intensity. So they

0:17:22.080 --> 0:17:24.399
<v Speaker 1>may not be moving, but there is a lot of

0:17:24.520 --> 0:17:27.520
<v Speaker 1>artillery shells that are just being exchanged on either side

0:17:27.680 --> 0:17:30.080
<v Speaker 1>and bodies now at this part of the war, just

0:17:30.240 --> 0:17:32.440
<v Speaker 1>bodies on the Russian side being thrown at the war.

0:17:32.840 --> 0:17:34.920
<v Speaker 1>So when you hear that things were to nothing's moved

0:17:35.000 --> 0:17:38.440
<v Speaker 1>or slow, it doesn't mean that the war has itself

0:17:38.440 --> 0:17:41.240
<v Speaker 1>has slowed down in terms of intensity, and it hasn't

0:17:41.280 --> 0:17:44.000
<v Speaker 1>at all. Yeah, it's pretty amazing though, and to think

0:17:44.000 --> 0:17:46.439
<v Speaker 1>about it was just a year ago then it all started.

0:17:46.480 --> 0:17:48.840
<v Speaker 1>But you look at how much devastation and how many

0:17:48.880 --> 0:17:53.200
<v Speaker 1>resources are still needed to continue on Mark Champion Incredible story,

0:17:53.359 --> 0:17:56.359
<v Speaker 1>Marks Senior reporter for International Affairs at Bloomberg News, joining

0:17:56.400 --> 0:17:58.600
<v Speaker 1>us on the phone from London. Be sure to check

0:17:58.640 --> 0:18:01.119
<v Speaker 1>out his Bloomberg Big Take. Can also find it on

0:18:01.200 --> 0:18:03.720
<v Speaker 1>the Bloomberg Terament. Of course, check out the Bloomberg Big

0:18:03.720 --> 0:18:06.320
<v Speaker 1>Take on Bloomberg Radio weeknights at eleven pm in all

0:18:06.320 --> 0:18:13.200
<v Speaker 1>street time, you're listening to the Bloomberg Business Week podcast.

0:18:13.520 --> 0:18:16.320
<v Speaker 1>Catch us live weekdays from two to five pm Easter

0:18:16.560 --> 0:18:20.240
<v Speaker 1>on Bloomberg Radio, the Bloomberg Business Band You Two. You

0:18:20.320 --> 0:18:23.320
<v Speaker 1>can also listen live to our flagship New York station,

0:18:23.680 --> 0:18:28.720
<v Speaker 1>Just Say Alexa, play Bloomberg Eleve and Dirty. Well you

0:18:28.720 --> 0:18:30.959
<v Speaker 1>know what, Maddie, we had some data out earlier this

0:18:31.000 --> 0:18:33.400
<v Speaker 1>morning we talked about with Scarlett and Romain. It talks

0:18:33.440 --> 0:18:37.480
<v Speaker 1>specifically about output at US factories up the most in January,

0:18:37.800 --> 0:18:40.960
<v Speaker 1>by the largest amount in early a year. So we're

0:18:41.000 --> 0:18:44.720
<v Speaker 1>talking about improving supply chains, firm or demand getting and

0:18:44.800 --> 0:18:47.320
<v Speaker 1>giving some relief, if you will, to what's been a

0:18:47.359 --> 0:18:50.600
<v Speaker 1>really challenged manufacturing sector. So much needed relief after the

0:18:50.600 --> 0:18:53.080
<v Speaker 1>past couple of years of supply chain shocks. Right, it's

0:18:53.119 --> 0:18:54.800
<v Speaker 1>been crazy. Right, We're just talking a little bit about

0:18:54.800 --> 0:18:58.199
<v Speaker 1>Cisco and the manufacturing and the backlogs just in general.

0:18:58.720 --> 0:19:01.840
<v Speaker 1>We want to get to our next guests. Mattive Holdings

0:19:01.960 --> 0:19:04.679
<v Speaker 1>is a publicly held company. It's got about a one

0:19:04.720 --> 0:19:06.600
<v Speaker 1>and a half billion dollar market cap. It makes and

0:19:06.680 --> 0:19:11.560
<v Speaker 1>sell specialty materials for manufactory two customers in more than

0:19:11.560 --> 0:19:13.879
<v Speaker 1>a hundred countries, so it's got a great global perspective.

0:19:14.160 --> 0:19:17.320
<v Speaker 1>Julie Chartel is the presidency of the company. Just ringing

0:19:17.359 --> 0:19:19.679
<v Speaker 1>the closing bell at the New York Stock Exchange and

0:19:19.720 --> 0:19:21.800
<v Speaker 1>that's where we find our via Zoom. Julie, good to

0:19:21.800 --> 0:19:25.800
<v Speaker 1>have you here on Bloomberg BusinessWeek on Bloomberg Radio. First

0:19:25.840 --> 0:19:28.639
<v Speaker 1>of all, tell us a little bit about your customers,

0:19:28.680 --> 0:19:31.600
<v Speaker 1>your business and what vantage point that gives you when

0:19:31.640 --> 0:19:35.880
<v Speaker 1>it comes to manufacturing and the economic outlook. Sure, thank

0:19:35.880 --> 0:19:37.920
<v Speaker 1>you for having me today. It's a real honor and

0:19:38.000 --> 0:19:40.160
<v Speaker 1>privilege to be here at the New York Stock Exchange

0:19:40.160 --> 0:19:42.840
<v Speaker 1>and it marks a key milestone formative as a specialty

0:19:42.880 --> 0:19:46.480
<v Speaker 1>materials company. We're you've created through the merger of two

0:19:46.600 --> 0:19:51.119
<v Speaker 1>former specialty materials companies MINA and SWM, and so combined,

0:19:51.200 --> 0:19:54.439
<v Speaker 1>it's a really powerful statement that we're making into the market.

0:19:54.480 --> 0:19:58.560
<v Speaker 1>We have complementary technologies that we sell into a diverse

0:19:59.119 --> 0:20:03.400
<v Speaker 1>area of different categories, whether that's filtration media for cleaner

0:20:03.440 --> 0:20:06.639
<v Speaker 1>air and water and the strong macro trends behind those things.

0:20:07.040 --> 0:20:12.040
<v Speaker 1>It's release liners and applications for medical packaging and its

0:20:12.040 --> 0:20:15.600
<v Speaker 1>tapes and abrasives. Into the industrial space as well, we've

0:20:15.600 --> 0:20:18.399
<v Speaker 1>seen great strength and really a supply chain that is

0:20:18.440 --> 0:20:20.679
<v Speaker 1>starting to improve, and that's a great spot to be

0:20:20.720 --> 0:20:24.400
<v Speaker 1>in as a manufacturer. How would you describe the overall

0:20:24.480 --> 0:20:27.840
<v Speaker 1>manufacturing environment today and what does that tell us about

0:20:27.920 --> 0:20:30.800
<v Speaker 1>our overall economy. What's kind of an insight that you

0:20:30.920 --> 0:20:33.920
<v Speaker 1>have because of your work in manufacturing that the rest

0:20:33.920 --> 0:20:37.320
<v Speaker 1>of us might not. I think It's interesting because it's

0:20:37.320 --> 0:20:39.480
<v Speaker 1>a little bit of a dichotomy. We are seeing, you know,

0:20:39.520 --> 0:20:42.159
<v Speaker 1>the supply chains start to right size after what I

0:20:42.160 --> 0:20:45.760
<v Speaker 1>would say is two years of challenges in our supply

0:20:45.880 --> 0:20:49.720
<v Speaker 1>chain in manufacturing, whether that's driven by the rising interest rates,

0:20:49.880 --> 0:20:53.240
<v Speaker 1>record levels of inflation, the Ukraine War, some of the

0:20:53.280 --> 0:20:56.359
<v Speaker 1>conflicts in China, or some of the outcomes of COVID

0:20:56.400 --> 0:20:58.720
<v Speaker 1>in China. We're starting to see that settle in and

0:20:58.760 --> 0:21:01.160
<v Speaker 1>so our supply chain is opening up a bit, loosening

0:21:01.200 --> 0:21:03.440
<v Speaker 1>up a bit, and that's really important for our customers.

0:21:03.480 --> 0:21:06.160
<v Speaker 1>It means we're able to get back to a service

0:21:06.240 --> 0:21:09.880
<v Speaker 1>level and predictability and lead time that is most valuable

0:21:09.920 --> 0:21:12.040
<v Speaker 1>to them. And I think what we really recognize as

0:21:12.080 --> 0:21:15.440
<v Speaker 1>manufacturers is it's important to have a global supply chain,

0:21:15.600 --> 0:21:18.680
<v Speaker 1>but it's really important to have local supply because during

0:21:18.720 --> 0:21:22.600
<v Speaker 1>this time, supply and availability became the number one priority

0:21:22.640 --> 0:21:25.280
<v Speaker 1>for all of our customers. Hey, Julie, two questions, So

0:21:25.320 --> 0:21:27.480
<v Speaker 1>are you back, Are the supply chains back to where

0:21:27.480 --> 0:21:30.520
<v Speaker 1>we were pre pandemic and all of the bottlenecks, And secondly,

0:21:30.600 --> 0:21:34.359
<v Speaker 1>you talk about local supply chains, are we seeing more

0:21:34.400 --> 0:21:38.280
<v Speaker 1>and more companies tap into that change? Their supply chains,

0:21:38.359 --> 0:21:40.560
<v Speaker 1>make sure that they're kind of in their backyard. So

0:21:40.600 --> 0:21:42.400
<v Speaker 1>if you could address those two things, that would be great.

0:21:43.480 --> 0:21:46.879
<v Speaker 1>Sure on the supply chain, I'd say we're headed and

0:21:47.160 --> 0:21:50.480
<v Speaker 1>headed back to pre pandemic levels, but still not there.

0:21:50.520 --> 0:21:56.760
<v Speaker 1>But we're seeing chemical availability become more standardized or seeing

0:21:56.960 --> 0:22:01.840
<v Speaker 1>lead times become more standardized, so the availability is really improving.

0:22:02.200 --> 0:22:05.719
<v Speaker 1>We aren't seeing a tremendous amount of deflation yet, at

0:22:05.760 --> 0:22:07.879
<v Speaker 1>least not in the categories in which we compete. We're

0:22:07.880 --> 0:22:09.879
<v Speaker 1>seeing a start to moderate, but we still have prices

0:22:09.920 --> 0:22:13.320
<v Speaker 1>at very high levels for most of our supplies. And

0:22:13.359 --> 0:22:15.359
<v Speaker 1>I will tell you that we're in the past. Maybe

0:22:15.359 --> 0:22:18.240
<v Speaker 1>pricing was the number one discussion with customers. It is

0:22:18.280 --> 0:22:21.080
<v Speaker 1>supply chain now. And so, just as I was mentioning

0:22:21.080 --> 0:22:24.600
<v Speaker 1>in to your question, that local availability and there's different

0:22:24.640 --> 0:22:28.240
<v Speaker 1>ways to do that, whether that's having manufacturing assets in

0:22:28.280 --> 0:22:30.760
<v Speaker 1>the backyard of our customers in our markets, or having

0:22:30.840 --> 0:22:35.439
<v Speaker 1>availability through different means of transportation and quick turn, you know,

0:22:35.480 --> 0:22:39.760
<v Speaker 1>an agile type of transportation system. It's significantly important because

0:22:39.800 --> 0:22:44.360
<v Speaker 1>many customers and many suppliers and many manufacturers have learned

0:22:44.800 --> 0:22:48.800
<v Speaker 1>how impactful it is when some of those materials that

0:22:48.880 --> 0:22:51.080
<v Speaker 1>we did not anticipate. You know, you anticipate your big

0:22:51.080 --> 0:22:53.959
<v Speaker 1>commodity materials to have fluctuations like we've seen. We did

0:22:54.000 --> 0:22:56.840
<v Speaker 1>not anticipate specialty chemicals and some of the other areas

0:22:57.080 --> 0:22:59.480
<v Speaker 1>to have the type of volatility that we've seen. That's

0:22:59.480 --> 0:23:01.479
<v Speaker 1>starting to loosen up and straighten out a little bit,

0:23:01.520 --> 0:23:05.120
<v Speaker 1>but the local supply chain, the reliability, the predictability continues

0:23:05.160 --> 0:23:07.760
<v Speaker 1>to grow in importance with our customers. Have you felt

0:23:07.800 --> 0:23:12.200
<v Speaker 1>any impact from China reopening? Has that impacted you at all?

0:23:12.200 --> 0:23:16.560
<v Speaker 1>And do you anticipated impacting you? You know, very minimal.

0:23:16.960 --> 0:23:19.600
<v Speaker 1>We have a very small footprint in China and a

0:23:19.720 --> 0:23:23.280
<v Speaker 1>very small portion of our revenue in China. We're primarily

0:23:24.119 --> 0:23:27.320
<v Speaker 1>North American and European and a little bit in South America,

0:23:27.320 --> 0:23:29.280
<v Speaker 1>a little bit in Asia. So it's had a very

0:23:29.280 --> 0:23:32.280
<v Speaker 1>minimal impact, I'd say, not significant, all right. So the

0:23:32.359 --> 0:23:35.440
<v Speaker 1>US and Europe are your biggest market recession for either

0:23:35.480 --> 0:23:37.840
<v Speaker 1>of them or how would you describe it at this point? Julk,

0:23:38.680 --> 0:23:41.640
<v Speaker 1>I think they're very different. I mean, we're definitely feeling

0:23:42.760 --> 0:23:47.359
<v Speaker 1>some contraction in Europe in particular, we saw and felt

0:23:47.359 --> 0:23:52.320
<v Speaker 1>and experienced the record level energy hikes we have facilities

0:23:52.320 --> 0:23:55.080
<v Speaker 1>in France and Spain, the UK and Germany, and we

0:23:55.200 --> 0:23:57.080
<v Speaker 1>felt it in all of those areas. I will tell

0:23:57.080 --> 0:23:59.240
<v Speaker 1>you what it's helped us do has become more agile.

0:23:59.600 --> 0:24:02.480
<v Speaker 1>So we've worked really hard to start and forward by

0:24:02.600 --> 0:24:05.040
<v Speaker 1>some of those energies, hedge some of that energy cost

0:24:05.080 --> 0:24:08.200
<v Speaker 1>so that we have greater reliability and predictability, and it's

0:24:08.240 --> 0:24:12.040
<v Speaker 1>made as very agile with our pricing, so that we

0:24:12.080 --> 0:24:15.560
<v Speaker 1>have shorter pricing commitments and contracts and different modifiers that

0:24:15.600 --> 0:24:18.560
<v Speaker 1>are inclusive of different components and some of those specialty

0:24:18.640 --> 0:24:20.879
<v Speaker 1>chemicals and energy that had not been in the past.

0:24:21.440 --> 0:24:24.080
<v Speaker 1>So that's Europe, and i'd say Europe is where we're feeling,

0:24:24.160 --> 0:24:27.440
<v Speaker 1>you know, more of a slowdown. It's a little bit

0:24:27.520 --> 0:24:29.719
<v Speaker 1>hard right now to peel away how much of that

0:24:29.840 --> 0:24:32.359
<v Speaker 1>is really pure demand contraction and how much of that

0:24:32.520 --> 0:24:36.280
<v Speaker 1>is just customers right sizing their inventory, because we know

0:24:36.440 --> 0:24:39.960
<v Speaker 1>throughout the entire supply chain there was significant inventory build

0:24:40.000 --> 0:24:43.280
<v Speaker 1>as customers struggle to get the materials they needed, they

0:24:43.400 --> 0:24:46.520
<v Speaker 1>ordered more and more in anticipation of getting their fair share,

0:24:46.920 --> 0:24:50.240
<v Speaker 1>and as demand starts to correct itself, you know, they're

0:24:50.280 --> 0:24:52.480
<v Speaker 1>often left with high levels of inventory. So there's a

0:24:52.600 --> 0:24:55.880
<v Speaker 1>level of destocking and we're feeling that in North America

0:24:55.960 --> 0:24:58.320
<v Speaker 1>and Europe, but more contraction in Europe. I'd say our

0:24:58.359 --> 0:25:00.920
<v Speaker 1>North American business has remained fairly healthy. You know, I'm

0:25:00.960 --> 0:25:03.160
<v Speaker 1>looking at there's a great function on the Bloomberg terminal.

0:25:03.160 --> 0:25:05.720
<v Speaker 1>It's all about supply chains and basically it looks at

0:25:05.760 --> 0:25:07.880
<v Speaker 1>who are your top suppliers and then who are your

0:25:08.000 --> 0:25:11.520
<v Speaker 1>top customers. But when it comes to your suppliers, a

0:25:11.560 --> 0:25:14.400
<v Speaker 1>lot of it is in the energy space. How would

0:25:14.440 --> 0:25:19.359
<v Speaker 1>you describe that industry right now? The energy space, I

0:25:19.400 --> 0:25:21.640
<v Speaker 1>think they're just going through a tremendous amount of change

0:25:21.680 --> 0:25:24.520
<v Speaker 1>and I think they're you know, it's difficult to predict

0:25:25.640 --> 0:25:28.480
<v Speaker 1>the future right now. There's a lot of pressure from

0:25:28.520 --> 0:25:32.280
<v Speaker 1>getting to clean energy, and then there's the availability and

0:25:32.359 --> 0:25:34.720
<v Speaker 1>you know, some of the efforts that we're seeing or

0:25:34.760 --> 0:25:37.680
<v Speaker 1>the impacts that we're seeing in Europe with the Ukraine War,

0:25:38.160 --> 0:25:40.960
<v Speaker 1>and you know, that created some of the issues that

0:25:41.000 --> 0:25:43.640
<v Speaker 1>we saw earlier this year. So for us, it's really

0:25:43.640 --> 0:25:46.359
<v Speaker 1>been about how do we control our own destiny. Knowing

0:25:46.400 --> 0:25:50.359
<v Speaker 1>there's there's lack of predictability in the marketplace, and particularly

0:25:50.359 --> 0:25:53.640
<v Speaker 1>and energy, how do we make sure we become more agile,

0:25:53.720 --> 0:25:56.440
<v Speaker 1>we become more consistent, and we really take control of

0:25:56.480 --> 0:25:59.399
<v Speaker 1>those factors that we can to push forward through some

0:25:59.440 --> 0:26:02.080
<v Speaker 1>of those issues and reduce the volatility. And are you

0:26:02.160 --> 0:26:06.040
<v Speaker 1>still seeing consumer demand for sustainable manufacturing even with some

0:26:06.160 --> 0:26:11.040
<v Speaker 1>of the volatility that we're experiencing. Yeah. Absolutely, I think

0:26:11.080 --> 0:26:14.960
<v Speaker 1>sustainable manufacturing is it's not a trend. I think it's

0:26:15.000 --> 0:26:17.200
<v Speaker 1>here to stay, and so it's really important that we

0:26:17.280 --> 0:26:20.320
<v Speaker 1>continue to move in that direction. And much of our

0:26:20.400 --> 0:26:24.040
<v Speaker 1>platform from an innovation standpoint is on sustainability. We're often

0:26:24.119 --> 0:26:26.960
<v Speaker 1>the preferred alternative to plastics for some of our packaging

0:26:27.040 --> 0:26:30.440
<v Speaker 1>material and medical packaging materials. So it's a really important

0:26:30.440 --> 0:26:33.119
<v Speaker 1>part of how we move forward. Hey, Julie, twenty seconds.

0:26:33.160 --> 0:26:35.000
<v Speaker 1>What keeps you up at night? What's the biggest risk

0:26:35.160 --> 0:26:37.960
<v Speaker 1>in the outlook? Very quickly if you could, you know,

0:26:38.160 --> 0:26:41.639
<v Speaker 1>it's just the overall global economy. The factors are moving in,

0:26:41.720 --> 0:26:44.360
<v Speaker 1>the indicators are moving in different directions. When we look

0:26:44.359 --> 0:26:48.320
<v Speaker 1>at interest rates versus job race versus manufacturing PMI, typically

0:26:48.320 --> 0:26:51.040
<v Speaker 1>they've moved in unison and they just they're not quite

0:26:51.080 --> 0:26:53.760
<v Speaker 1>doing that right now. So it's the lack of predictability

0:26:54.160 --> 0:26:56.439
<v Speaker 1>that's why for us, it's really important we focus on

0:26:56.480 --> 0:26:58.480
<v Speaker 1>those things we can control. We just merge. We have

0:26:58.560 --> 0:27:01.640
<v Speaker 1>great synergies, we have great we have great cost reduction

0:27:01.680 --> 0:27:05.159
<v Speaker 1>opportunities as well as unlocking growth. So I'm thrilled with

0:27:05.200 --> 0:27:07.120
<v Speaker 1>where we're headed and we're going to focus on those

0:27:07.160 --> 0:27:09.520
<v Speaker 1>things that we can control. Well. Gate great to get

0:27:09.520 --> 0:27:11.600
<v Speaker 1>a check on your business and talk outlook as well.

0:27:11.680 --> 0:27:15.159
<v Speaker 1>Julie Schertel. She is president CEO of Mattev. She just

0:27:15.280 --> 0:27:17.560
<v Speaker 1>ranging the closing belt of New York Stock Exchange and

0:27:17.600 --> 0:27:19.439
<v Speaker 1>that is exactly where we were just talking to her,

0:27:19.520 --> 0:27:22.159
<v Speaker 1>so good to catch up with her. You're listening to

0:27:22.240 --> 0:27:26.120
<v Speaker 1>the Bloomberg Business Week podcast. Catch us live weekdays from

0:27:26.119 --> 0:27:29.480
<v Speaker 1>two to five pm Easter on Bloomberg Radio. The Bloomberg

0:27:29.560 --> 0:27:32.520
<v Speaker 1>Business a band you Doo. You can also listen live

0:27:32.640 --> 0:27:36.240
<v Speaker 1>to our flagship New York station, Just Say Alexa play

0:27:36.320 --> 0:27:40.399
<v Speaker 1>Bloomberg e Love and Dirty. Over the years, we have

0:27:40.520 --> 0:27:43.119
<v Speaker 1>touch base with the CCD team at Cura Leaf, including

0:27:43.119 --> 0:27:46.280
<v Speaker 1>the company's chairman, Boris Jordan. Many times. Cure Leaf, as

0:27:46.320 --> 0:27:49.399
<v Speaker 1>you know, approximately two point seven billion dollars cannabis holding

0:27:49.440 --> 0:27:52.639
<v Speaker 1>company based in Canada, and we wanted to get more

0:27:52.720 --> 0:27:55.400
<v Speaker 1>on the business, including last week's news that Twitter would

0:27:55.400 --> 0:27:59.040
<v Speaker 1>allow cannabis ads, becoming the first major social platform to

0:27:59.119 --> 0:28:02.879
<v Speaker 1>do so. We welcome Cure Leaf CEO Matt Darren joining

0:28:02.920 --> 0:28:05.399
<v Speaker 1>us via zoom in Florida. Matt, good to have you

0:28:05.440 --> 0:28:07.880
<v Speaker 1>here with Mattie and myself. How are you and how

0:28:08.000 --> 0:28:14.159
<v Speaker 1>is business doing? Great? Thank you. Business continues to be brisk.

0:28:14.280 --> 0:28:19.120
<v Speaker 1>It's we're continuing to see that cannabis is a recession

0:28:19.200 --> 0:28:23.199
<v Speaker 1>resistant staple and despite many of the inflation crashers and

0:28:23.240 --> 0:28:26.200
<v Speaker 1>other things going to the economy, people are prioritizing their

0:28:26.200 --> 0:28:29.400
<v Speaker 1>cannabis purchases, which is encouraging to see. All right, optimism,

0:28:29.440 --> 0:28:32.040
<v Speaker 1>you sound optimistic, But in January, you guys did release

0:28:32.080 --> 0:28:34.119
<v Speaker 1>that you're cutting your payroll by about ten percent. You

0:28:34.119 --> 0:28:38.000
<v Speaker 1>were closing operations in California, Colorado, and Oregon at the

0:28:38.120 --> 0:28:40.600
<v Speaker 1>same time. Though, there's some news just last week that

0:28:40.640 --> 0:28:43.640
<v Speaker 1>you opened another dispensary in Florida. I think it's your

0:28:43.640 --> 0:28:46.240
<v Speaker 1>fifty eighth in that state, one hundred and forty eighth

0:28:46.320 --> 0:28:49.480
<v Speaker 1>nationwide in the US. So, first of all, kind of

0:28:49.520 --> 0:28:51.680
<v Speaker 1>square some things for me. Why the cuts in payroll,

0:28:51.720 --> 0:28:57.680
<v Speaker 1>why the shutdowns in California, Colorado and Oregon. So a

0:28:57.720 --> 0:29:01.400
<v Speaker 1>few things first. You know, pure Leaf got more than

0:29:01.480 --> 0:29:04.480
<v Speaker 1>doubled for a number of consecutive years, and with that

0:29:04.600 --> 0:29:08.600
<v Speaker 1>hypergrowth comes opportunities to continue to optimize the business. So

0:29:09.040 --> 0:29:10.840
<v Speaker 1>many of the decisions that we're making, I think are

0:29:10.960 --> 0:29:14.160
<v Speaker 1>natural for high growth companies that are going through its

0:29:14.240 --> 0:29:17.920
<v Speaker 1>next phase of evolution and is something we're seeing really

0:29:17.920 --> 0:29:22.800
<v Speaker 1>throughout the industry as it relates to our markets in

0:29:22.840 --> 0:29:28.000
<v Speaker 1>the West Coast. Look, there are in a resource constrained,

0:29:28.200 --> 0:29:30.760
<v Speaker 1>capital constraint environment. We want to make sure that we

0:29:30.800 --> 0:29:35.320
<v Speaker 1>are allocating our capital and our resources to the markets

0:29:35.320 --> 0:29:38.440
<v Speaker 1>where we see the greatest opportunities, Florida being one of

0:29:38.440 --> 0:29:41.040
<v Speaker 1>them with the largest medical market and adult use on

0:29:41.120 --> 0:29:44.000
<v Speaker 1>the horizon in the coming years. You have some markets

0:29:44.360 --> 0:29:46.920
<v Speaker 1>such as California on the West Coast that have just

0:29:47.040 --> 0:29:50.960
<v Speaker 1>experienced some major challenges for a variety of reasons, from

0:29:51.720 --> 0:29:55.120
<v Speaker 1>lack of enforcement of the illicit market to high tax

0:29:55.240 --> 0:29:58.040
<v Speaker 1>structures in place that have really made it challenging to

0:29:58.960 --> 0:30:02.080
<v Speaker 1>be profitable in California. So for the time being, we're

0:30:02.120 --> 0:30:05.479
<v Speaker 1>continuing to go asset light in those markets and hopefully

0:30:05.520 --> 0:30:08.960
<v Speaker 1>they're going to stabilize in the coming years and you

0:30:09.000 --> 0:30:12.080
<v Speaker 1>know we'll be there. You tease this out a little bit,

0:30:12.120 --> 0:30:13.640
<v Speaker 1>but can you talk to me a little bit more

0:30:13.640 --> 0:30:16.400
<v Speaker 1>about why you like Florida as a market to continue

0:30:16.440 --> 0:30:22.920
<v Speaker 1>to expand in. So Florida has been a wildly successful

0:30:23.440 --> 0:30:27.080
<v Speaker 1>medical program with over seven hundred thousand patients in the

0:30:27.120 --> 0:30:31.440
<v Speaker 1>medical program. You know, the licensing structure allows you to

0:30:31.480 --> 0:30:35.880
<v Speaker 1>expand your cultivation and manufacturing capacity as much as you

0:30:35.880 --> 0:30:39.160
<v Speaker 1>would like, as well as to open up as many dispensaries,

0:30:39.160 --> 0:30:42.120
<v Speaker 1>so you can really build scale in the Florida market,

0:30:42.160 --> 0:30:45.720
<v Speaker 1>which we continue to do by investing in our manufacturing

0:30:45.720 --> 0:30:49.800
<v Speaker 1>and processing capabilities and continuing to open new dispensaries as

0:30:49.840 --> 0:30:53.360
<v Speaker 1>you've seen. So it's really an attractive market, and that's

0:30:53.360 --> 0:30:56.120
<v Speaker 1>just in a medical environment. So with adult use on

0:30:56.120 --> 0:30:58.520
<v Speaker 1>the horizon at some point and one hundred and thirty

0:30:58.560 --> 0:31:02.840
<v Speaker 1>million tourists that come to Florida every year, not to

0:31:02.920 --> 0:31:06.160
<v Speaker 1>mention the demographic ship taking place with many people relocating

0:31:06.200 --> 0:31:09.160
<v Speaker 1>to the state, it really is an attractive climate operating.

0:31:09.640 --> 0:31:12.440
<v Speaker 1>How strong is the demand in Florida that you guys

0:31:12.440 --> 0:31:18.360
<v Speaker 1>have so overweighted your exposure to that state. The demand

0:31:18.400 --> 0:31:20.000
<v Speaker 1>is immense. I think part of what we've seen is

0:31:20.000 --> 0:31:23.280
<v Speaker 1>that there's certain parts of the state that have been

0:31:23.560 --> 0:31:28.600
<v Speaker 1>slower to communities flower to zone for dispensaries. And so

0:31:28.680 --> 0:31:31.880
<v Speaker 1>while there are you know, hundreds of dispensaries throughout the state,

0:31:32.120 --> 0:31:35.760
<v Speaker 1>there's some areas that have really not had much accessibility

0:31:35.800 --> 0:31:38.479
<v Speaker 1>for medical cannabis up until recently. So we're seeing some

0:31:38.560 --> 0:31:42.880
<v Speaker 1>greenfield opportunities in areas outside of Orlando and other parts

0:31:42.880 --> 0:31:45.920
<v Speaker 1>of the state that we're excited to now be represented

0:31:45.920 --> 0:31:48.640
<v Speaker 1>in where we weren't before. Same thing in you know,

0:31:48.680 --> 0:31:52.120
<v Speaker 1>south in Miami Dade County, there's areas that are new

0:31:52.160 --> 0:31:54.200
<v Speaker 1>areas that have been opening up that are now zoned

0:31:54.240 --> 0:31:58.600
<v Speaker 1>for medical dispensaries, whereby previously that was not an option available.

0:31:58.680 --> 0:32:02.800
<v Speaker 1>So we're really we're very focused on opening up a

0:32:02.960 --> 0:32:06.280
<v Speaker 1>locations in these markets, but the opportunities are continuing to

0:32:06.280 --> 0:32:08.960
<v Speaker 1>open up for that. Well. We got some big news

0:32:09.080 --> 0:32:12.200
<v Speaker 1>last week that Twitter is allowing cannabis ads. I imagine

0:32:12.200 --> 0:32:15.000
<v Speaker 1>that that news was music to your ears. Can you

0:32:15.040 --> 0:32:17.560
<v Speaker 1>talk to me about how big of a deal that

0:32:17.720 --> 0:32:21.239
<v Speaker 1>is for you and the business. We see it as

0:32:21.240 --> 0:32:23.880
<v Speaker 1>a really big deal. Twitter being the first major online

0:32:24.480 --> 0:32:28.760
<v Speaker 1>social media platform to allow cannabis companies to advertise, albeit

0:32:28.920 --> 0:32:33.000
<v Speaker 1>subject to restrictions. I think is a real big moment

0:32:33.120 --> 0:32:37.880
<v Speaker 1>for the industry. Historically, we've been very limited in terms

0:32:37.960 --> 0:32:41.160
<v Speaker 1>of the digital marketing that we can do and frankly

0:32:41.200 --> 0:32:44.280
<v Speaker 1>all types of marketing, and so the notion that we

0:32:44.320 --> 0:32:50.080
<v Speaker 1>can now advertise and participate in social media channels, including Twitter,

0:32:50.280 --> 0:32:52.959
<v Speaker 1>which has been very active in the cannabis space, is

0:32:53.160 --> 0:32:55.600
<v Speaker 1>really a whole new opportunity and something that we're really

0:32:55.640 --> 0:33:00.000
<v Speaker 1>excited for to capitalize on. My understanding, to advertise on Twitter,

0:33:00.040 --> 0:33:02.719
<v Speaker 1>it are that cannabis companies must be pre authorized by

0:33:02.760 --> 0:33:05.240
<v Speaker 1>Twitter and meet many requirements. What are you learning about

0:33:05.280 --> 0:33:10.080
<v Speaker 1>those requirements? So, yes, there are a number of requirements, uh,

0:33:10.120 --> 0:33:13.000
<v Speaker 1>you know in the early stages here, UM, the we

0:33:13.040 --> 0:33:16.080
<v Speaker 1>do need to be pre authorized by the platform, UM

0:33:16.200 --> 0:33:20.480
<v Speaker 1>to post ads. There's restrictions on what can be advertised.

0:33:20.520 --> 0:33:24.000
<v Speaker 1>You know, we're not advertising you know, most cannabis products

0:33:24.040 --> 0:33:27.840
<v Speaker 1>in general. UM, So there's some significant limitations on um,

0:33:27.960 --> 0:33:31.240
<v Speaker 1>you know, what can exactly be advertised. UM. And there's

0:33:31.280 --> 0:33:35.360
<v Speaker 1>certain pre authorizations uh that are there as well as

0:33:35.520 --> 0:33:38.920
<v Speaker 1>jurisdictions um where we are able to um, you know,

0:33:38.960 --> 0:33:42.720
<v Speaker 1>offer these ads. So help me, help me out. Is

0:33:42.720 --> 0:33:46.160
<v Speaker 1>this correct that one of the most significant restrictions is

0:33:46.160 --> 0:33:49.640
<v Speaker 1>that cannabis companies can't promote or offer for sale cannabis products.

0:33:49.880 --> 0:33:55.840
<v Speaker 1>Isn't that what advertising is? You are correct? Now we're

0:33:55.880 --> 0:33:59.200
<v Speaker 1>able to offer advertise certain products that are at a

0:33:59.320 --> 0:34:03.480
<v Speaker 1>very dimnimus amount of THHC, things like our outstanding topicals,

0:34:03.480 --> 0:34:06.480
<v Speaker 1>which do quite well in places like Florida. But you're right,

0:34:06.840 --> 0:34:08.720
<v Speaker 1>there are a lot of restrictions in terms of actually

0:34:08.719 --> 0:34:11.799
<v Speaker 1>advertising the products that we dispense. But I will say

0:34:11.880 --> 0:34:14.000
<v Speaker 1>that that is still progress from where we have been at,

0:34:14.040 --> 0:34:16.520
<v Speaker 1>where we've not been able to have any sort of

0:34:17.000 --> 0:34:21.480
<v Speaker 1>advertising presence on these platforms. So while certainly we're more

0:34:21.520 --> 0:34:26.000
<v Speaker 1>limited than conventional CBG companies and others, this is progress

0:34:26.080 --> 0:34:28.000
<v Speaker 1>from what we've been dealing with the last decade. So

0:34:28.120 --> 0:34:30.480
<v Speaker 1>we'll take progress for the moment. Are you also a

0:34:30.480 --> 0:34:33.440
<v Speaker 1>little nervous? And it just harkens back to kind of cigarettes,

0:34:33.480 --> 0:34:36.680
<v Speaker 1>This whole idea that you can't target minors, I mean, like,

0:34:37.760 --> 0:34:43.279
<v Speaker 1>how do you not well? I think there's something that

0:34:43.280 --> 0:34:45.840
<v Speaker 1>we take very seriously. Now. Curely's roots are as a

0:34:45.880 --> 0:34:48.800
<v Speaker 1>health and wellness company coming out of the medical space,

0:34:48.840 --> 0:34:52.160
<v Speaker 1>and that's still very much in our DNA, even as

0:34:52.200 --> 0:34:56.120
<v Speaker 1>we transition to adult use and are offering products across

0:34:57.200 --> 0:35:00.480
<v Speaker 1>a variety of ways. You know, there's certainly ways to

0:35:00.520 --> 0:35:04.920
<v Speaker 1>market and advertise that are not being directed towards youth,

0:35:05.000 --> 0:35:08.600
<v Speaker 1>and that in terms of the way that products get presented,

0:35:08.680 --> 0:35:11.080
<v Speaker 1>and you know, many of those things. So I think

0:35:11.160 --> 0:35:15.160
<v Speaker 1>there's absolutely ways to market cannabis products. And the reality

0:35:15.280 --> 0:35:19.960
<v Speaker 1>is a huge portion of our customer base is, you know,

0:35:20.080 --> 0:35:23.200
<v Speaker 1>kind of skewing older than younger. There's the reality. And

0:35:23.239 --> 0:35:25.480
<v Speaker 1>forgive me, I really probably should have has phrased it

0:35:25.560 --> 0:35:28.160
<v Speaker 1>more like it's hard to avoid anybody from seeing the

0:35:28.200 --> 0:35:29.680
<v Speaker 1>ads that are out there. I'm not sure I didn't

0:35:29.719 --> 0:35:31.200
<v Speaker 1>mean to mean that you guys are necessarily going to

0:35:31.280 --> 0:35:33.640
<v Speaker 1>target young folks, but I mean once the stuff is

0:35:33.640 --> 0:35:37.120
<v Speaker 1>out there, pretty much anybody can see it. Matt, come back,

0:35:37.160 --> 0:35:39.600
<v Speaker 1>because I'd love to continue this conversation and love to

0:35:39.640 --> 0:35:43.760
<v Speaker 1>know more as you guys find out about the advertising rules.

0:35:43.800 --> 0:35:46.759
<v Speaker 1>Matt Darren, He's chief executive officer of Purely joining USPA

0:35:46.840 --> 0:35:52.840
<v Speaker 1>Zoom from Florida. This is Bloomberg Radio. You're listening to

0:35:52.880 --> 0:35:56.759
<v Speaker 1>the Bloomberg Business Week podcast. Catch us live weekdays from

0:35:56.800 --> 0:35:59.920
<v Speaker 1>two to five pm Eastern on Bloomberg Radio, the bloom

0:36:00.000 --> 0:36:03.200
<v Speaker 1>Berg Business Band You two. You can also listen live

0:36:03.280 --> 0:36:06.919
<v Speaker 1>to our flagship New York station Just Say Alexa play

0:36:07.000 --> 0:36:11.200
<v Speaker 1>Bloomberg e Love and Dirty. So it is safe to

0:36:11.239 --> 0:36:14.000
<v Speaker 1>say and we have all become obsessed with balloons after

0:36:14.040 --> 0:36:17.600
<v Speaker 1>that Chinese surveillance balloon found its way over the United States.

0:36:17.640 --> 0:36:19.600
<v Speaker 1>Well said, which is why we knew. We wanted to

0:36:19.640 --> 0:36:21.200
<v Speaker 1>bring you this story in the current double issue of

0:36:21.239 --> 0:36:23.640
<v Speaker 1>Bloomberg BusinessWeek, which is out on newstands, on line up,

0:36:23.640 --> 0:36:26.040
<v Speaker 1>Bloomberg dot com, Slash business Week, and of course on

0:36:26.040 --> 0:36:29.240
<v Speaker 1>the Bloomberg terminal. Let's get more with us is Christina Lindblag,

0:36:29.360 --> 0:36:32.720
<v Speaker 1>Global Economics editor at Bloomberg BusinessWeek. She's in our Bloomberg

0:36:32.760 --> 0:36:36.800
<v Speaker 1>Interactive Broker studio along with Jeff Wise, Bloomberg BusinessWeek freelance contributor.

0:36:37.040 --> 0:36:39.480
<v Speaker 1>He joins us via zoom from Westchester, New York. Christine,

0:36:39.520 --> 0:36:40.640
<v Speaker 1>I want to kick it off with you. We are

0:36:40.680 --> 0:36:43.120
<v Speaker 1>all obsessed about balloons, but they've been out there for

0:36:43.160 --> 0:36:47.080
<v Speaker 1>a long time, that's right, And as often happens when

0:36:47.120 --> 0:36:49.320
<v Speaker 1>we are interested in things in the sky, We've reached

0:36:49.360 --> 0:36:52.960
<v Speaker 1>out to Jeff who knows a lot about aerospace, and said,

0:36:53.000 --> 0:36:54.759
<v Speaker 1>why don't you like give us a little history of

0:36:55.160 --> 0:36:58.680
<v Speaker 1>the balloons and also like, what accompanies are you know

0:36:58.760 --> 0:37:01.359
<v Speaker 1>in this field? Now, what could the Chinese have been

0:37:01.360 --> 0:37:04.719
<v Speaker 1>trying to do with this? So maybe Jeff can kick

0:37:04.719 --> 0:37:06.799
<v Speaker 1>it off by telling us, Yeah, give us a little

0:37:06.880 --> 0:37:09.960
<v Speaker 1>bit of a snapshot of how long these craft have

0:37:10.040 --> 0:37:12.160
<v Speaker 1>been around and what they've been used for and what

0:37:12.200 --> 0:37:15.560
<v Speaker 1>they're being used for now. Well, thanks, Christina. You know,

0:37:15.640 --> 0:37:18.480
<v Speaker 1>it's it's such a back to the future kind of technology.

0:37:18.480 --> 0:37:20.360
<v Speaker 1>You know, people have been using balloons for literally hundreds

0:37:20.400 --> 0:37:24.280
<v Speaker 1>of years to engage in surveillance on the other side,

0:37:24.320 --> 0:37:27.399
<v Speaker 1>in military operations, and here we are, in a age

0:37:27.400 --> 0:37:30.160
<v Speaker 1>when people are talking about hypersonic rockets and the like.

0:37:30.760 --> 0:37:32.920
<v Speaker 1>We have this balloon floating overhead, and it turns out

0:37:32.960 --> 0:37:35.279
<v Speaker 1>it's pretty hard to see, it's pretty hard to shoot down,

0:37:36.160 --> 0:37:37.960
<v Speaker 1>and so I wanted to find out, well, what is

0:37:38.000 --> 0:37:40.680
<v Speaker 1>it actually doing. What's the point of floating a balloon

0:37:40.719 --> 0:37:44.279
<v Speaker 1>over someone like they did, And it turns out there's

0:37:44.360 --> 0:37:47.840
<v Speaker 1>there's lots of handy things you can do, like sniffing

0:37:47.840 --> 0:37:51.200
<v Speaker 1>out signal intelligence. All right, So take us Jeff, if

0:37:51.200 --> 0:37:53.400
<v Speaker 1>you will, to a company that you write about in

0:37:53.440 --> 0:37:57.960
<v Speaker 1>your story Aerostar, right. This is a super interesting company

0:37:58.080 --> 0:38:01.719
<v Speaker 1>was actually started by the guy who kind of reinvented

0:38:01.760 --> 0:38:04.920
<v Speaker 1>the hot air balloon, used modern materials after World War

0:38:04.960 --> 0:38:07.719
<v Speaker 1>Two to make it the kind of hobby that it

0:38:07.800 --> 0:38:11.680
<v Speaker 1>is today. You know, we see hot air balloons floating

0:38:11.680 --> 0:38:13.439
<v Speaker 1>all over the place, and you don't realize that somebody

0:38:13.440 --> 0:38:17.080
<v Speaker 1>actually created this technology and popularize it. This company went

0:38:17.120 --> 0:38:21.640
<v Speaker 1>on to build high altitude balloons for the military, and

0:38:21.840 --> 0:38:25.160
<v Speaker 1>they were able to do something that's harder than it sounds.

0:38:25.320 --> 0:38:28.560
<v Speaker 1>If you put a if you fill a bag of

0:38:28.600 --> 0:38:32.600
<v Speaker 1>gas with hydrogen or helium and float it up into

0:38:32.640 --> 0:38:36.879
<v Speaker 1>the upper atmosphere, it eventually leaks out and comes down.

0:38:36.960 --> 0:38:39.560
<v Speaker 1>But they figured out a way to basically keep these

0:38:39.560 --> 0:38:43.040
<v Speaker 1>balloons up in the high stratosphere indefinitely, and that means

0:38:43.040 --> 0:38:44.920
<v Speaker 1>you can float a kind of anywhere in the world

0:38:45.160 --> 0:38:47.080
<v Speaker 1>for really months at a time. Their longest flight is

0:38:47.120 --> 0:38:50.640
<v Speaker 1>over one hundred and fifty days, almost six months, which

0:38:50.640 --> 0:38:53.919
<v Speaker 1>it's pretty obviously when you say that Timeline, Jeff, that

0:38:54.400 --> 0:38:56.920
<v Speaker 1>these balloons can do a lot that planes can't. But

0:38:57.040 --> 0:38:58.719
<v Speaker 1>can you talk a little bit about some of the

0:38:58.760 --> 0:39:03.279
<v Speaker 1>other benefits balloon surveillance might offer that a plane over

0:39:03.320 --> 0:39:07.319
<v Speaker 1>an aerospace just can't provide. Yeah, I mean the first

0:39:07.320 --> 0:39:08.960
<v Speaker 1>thing that came to my mind is satellites. I mean,

0:39:08.960 --> 0:39:11.640
<v Speaker 1>the Chinese are flying satellites over us all the time anyway,

0:39:11.719 --> 0:39:14.160
<v Speaker 1>why not just use those? Well, it turns out that

0:39:14.280 --> 0:39:17.239
<v Speaker 1>satellites have an important limitation, which is that they're if

0:39:17.320 --> 0:39:21.200
<v Speaker 1>they're low enough to get really high resolution images there

0:39:21.320 --> 0:39:24.400
<v Speaker 1>maybe twenty fifteen miles up, they're moving really fast, and

0:39:24.560 --> 0:39:27.239
<v Speaker 1>they as they go around the Earth, they only come

0:39:27.280 --> 0:39:30.680
<v Speaker 1>back over a certain patch of ground, like maybe every

0:39:30.760 --> 0:39:32.880
<v Speaker 1>day and a half or something. And so if you

0:39:33.040 --> 0:39:36.200
<v Speaker 1>want to really have a long, lingering look at something

0:39:37.040 --> 0:39:39.640
<v Speaker 1>and look at it from even closer than two hundred

0:39:39.640 --> 0:39:42.799
<v Speaker 1>and fifty miles up, a stratospheric balloon is really a

0:39:42.840 --> 0:39:47.040
<v Speaker 1>good option. Another cool thing about the modern stratospheric balloons,

0:39:47.040 --> 0:39:49.000
<v Speaker 1>this has only really been possible in the last you know,

0:39:49.160 --> 0:39:55.439
<v Speaker 1>fifteen years or so, is that by adjusting the altitude,

0:39:55.960 --> 0:39:58.840
<v Speaker 1>you can insert this balloon into winds they're going in

0:39:58.880 --> 0:40:01.040
<v Speaker 1>the right direction that you want it to go, and

0:40:01.160 --> 0:40:04.040
<v Speaker 1>you can either you know, park it over someplace on

0:40:04.080 --> 0:40:06.759
<v Speaker 1>the other side of the Earth literally, or you can

0:40:07.320 --> 0:40:09.719
<v Speaker 1>put in a spot and just keep it there. And

0:40:09.760 --> 0:40:12.000
<v Speaker 1>so that's very useful if you want to look at

0:40:12.040 --> 0:40:13.920
<v Speaker 1>something for a long time, which can be very useful

0:40:13.960 --> 0:40:18.359
<v Speaker 1>for a surveillance operation. Jeff, what do you think the

0:40:18.440 --> 0:40:21.480
<v Speaker 1>Chinese might have been using the balloon that was shot

0:40:21.480 --> 0:40:24.320
<v Speaker 1>over the Atlantic? Four? But there's a special technology that

0:40:24.440 --> 0:40:28.520
<v Speaker 1>might be interested, isn't there. Yeah, exactly. There's this new

0:40:28.640 --> 0:40:31.680
<v Speaker 1>kind of communications technology that the US military has been

0:40:31.719 --> 0:40:34.840
<v Speaker 1>developing that I had never heard of, but that it

0:40:35.000 --> 0:40:39.560
<v Speaker 1>basically tries to conceal the signal so that it's difficult

0:40:39.719 --> 0:40:44.560
<v Speaker 1>to intercept. It's called ld LPI Low probability of intercept,

0:40:45.160 --> 0:40:49.000
<v Speaker 1>and basically you're trying to hide your signal in the

0:40:49.080 --> 0:40:52.160
<v Speaker 1>background noise, so you're actually trying to send it at

0:40:52.280 --> 0:40:54.719
<v Speaker 1>as low power as you can get away with. That

0:40:54.800 --> 0:40:57.440
<v Speaker 1>makes it really hard to detect, especially if you're far away.

0:40:57.560 --> 0:41:01.560
<v Speaker 1>So this is the advantage of a balloon that's only

0:41:01.760 --> 0:41:05.480
<v Speaker 1>maybe you know, twenty miles up instead of twenty or

0:41:05.520 --> 0:41:07.480
<v Speaker 1>fifteen miles up, so it's much closer and it's much

0:41:07.520 --> 0:41:10.040
<v Speaker 1>more likely to sniff this out. This is just speculation.

0:41:10.640 --> 0:41:12.440
<v Speaker 1>I don't know if this is what it's for. Aerostar

0:41:12.520 --> 0:41:14.560
<v Speaker 1>doesn't know if this is what the Chinese are doing,

0:41:14.600 --> 0:41:16.800
<v Speaker 1>but the US military at this point definitely knows because

0:41:16.840 --> 0:41:20.160
<v Speaker 1>they have recovered the instrumentation that was on boards balloon

0:41:20.200 --> 0:41:22.200
<v Speaker 1>that was shot down, and they're going to know exactly

0:41:22.239 --> 0:41:24.080
<v Speaker 1>what the Chinese were aft. Jeff, what's wild in a

0:41:24.120 --> 0:41:28.440
<v Speaker 1>world where I feel like defense, aerospace, everything is getting

0:41:28.520 --> 0:41:33.279
<v Speaker 1>much more technologically sophisticated. Balloon seems so quaint, if you will,

0:41:33.320 --> 0:41:36.000
<v Speaker 1>but it's not the Wizard of Oz balloon, as you say.

0:41:36.040 --> 0:41:41.439
<v Speaker 1>There's some pretty wild technology on these balloons. Yeah, it's

0:41:41.680 --> 0:41:45.000
<v Speaker 1>much more high tech than it seems. Because while the

0:41:45.080 --> 0:41:49.640
<v Speaker 1>idea of you know, putting a lighter than aircraft you know,

0:41:49.719 --> 0:41:52.520
<v Speaker 1>up in the atmosphere is hundreds of years old, the

0:41:52.560 --> 0:41:55.560
<v Speaker 1>way that they do it, the altitude that they get,

0:41:56.000 --> 0:41:58.839
<v Speaker 1>and the way that they can control it is very

0:41:58.840 --> 0:42:01.080
<v Speaker 1>sophisticated and actually quite hard to do. And it's taken

0:42:01.120 --> 0:42:02.640
<v Speaker 1>that it took them a number of years to get

0:42:02.680 --> 0:42:05.960
<v Speaker 1>it right, and now that now that they got it right,

0:42:06.120 --> 0:42:09.960
<v Speaker 1>clearly either the Chinese were watching them, taking notes or

0:42:10.000 --> 0:42:13.600
<v Speaker 1>maybe just developing it on their own separate, parallel path,

0:42:14.800 --> 0:42:17.520
<v Speaker 1>but it is really a whole new technology. Hey, real

0:42:17.600 --> 0:42:20.400
<v Speaker 1>quickly thirty seconds there. It's a lot less expensive, right,

0:42:20.400 --> 0:42:24.040
<v Speaker 1>which makes it much more accessible to potential bad actors

0:42:24.200 --> 0:42:27.720
<v Speaker 1>very quickly. Yeah, I mean it's much it's very democratizing

0:42:27.880 --> 0:42:29.480
<v Speaker 1>because you know, it's not too hard to put a

0:42:29.520 --> 0:42:32.600
<v Speaker 1>balloon up in there compared to building a whole space rocket,

0:42:32.719 --> 0:42:35.719
<v Speaker 1>launch it into space, tracking into all that. So relatively

0:42:36.040 --> 0:42:38.920
<v Speaker 1>relatively more egalitarian, if you will. I feel like we

0:42:38.920 --> 0:42:42.719
<v Speaker 1>were all looking for this story, especially after Obsessed. We've

0:42:42.719 --> 0:42:45.560
<v Speaker 1>all been. Jeff, thank you so much. Jeff Wise, freelance

0:42:45.600 --> 0:42:49.200
<v Speaker 1>contributor at Bloomberg Business Week via zoom from Westchester, New York. Christine,

0:42:49.200 --> 0:42:52.200
<v Speaker 1>did you feel like like you learn things about balloons? Yeah?

0:42:52.239 --> 0:42:55.440
<v Speaker 1>I could love that story. I do too, Christina Lindblad,

0:42:55.560 --> 0:42:57.799
<v Speaker 1>she's our global economics that are at Bloomberg Business Week

0:42:57.800 --> 0:43:00.920
<v Speaker 1>here in our interactive broker studio. As we said, this

0:43:01.000 --> 0:43:03.719
<v Speaker 1>story is in the new double issue current issue of

0:43:03.719 --> 0:43:06.480
<v Speaker 1>Bloomberg Business Week, out on newsstands, on line at Bloomberg

0:43:06.560 --> 0:43:09.919
<v Speaker 1>dot com, slash BusinessWeek, and oi's on the Bloomberg. You're

0:43:09.960 --> 0:43:13.480
<v Speaker 1>listening to the Bloomberg Business Week podcast. Catch us live

0:43:13.640 --> 0:43:16.960
<v Speaker 1>weekdays from two to five pm Eastern on Bloomberg Radio

0:43:17.160 --> 0:43:20.080
<v Speaker 1>the Bloomberg Business a band. You two. You can also

0:43:20.120 --> 0:43:23.439
<v Speaker 1>listen live to our flagship New York station, Just Say

0:43:23.520 --> 0:43:28.400
<v Speaker 1>Alexa play Bloomberg, ELB and Dirty Well. Our next guest

0:43:28.440 --> 0:43:32.080
<v Speaker 1>as an author, a television host, a philanthropist, James Baird

0:43:32.120 --> 0:43:37.680
<v Speaker 1>Award Michelin Star, decorated chef that again just also earning

0:43:37.800 --> 0:43:40.200
<v Speaker 1>a four star rating from The New York Times. We'll

0:43:40.200 --> 0:43:43.200
<v Speaker 1>talk about that in just a moment. He is definitely

0:43:43.239 --> 0:43:45.800
<v Speaker 1>in a class all his own. We're talking about Eric Repair,

0:43:45.960 --> 0:43:49.440
<v Speaker 1>executive chef and co owner of La Bernadin, now celebrating

0:43:49.440 --> 0:43:52.920
<v Speaker 1>its fiftieth anniversary. La Bernadine one of the rare New

0:43:53.000 --> 0:43:55.680
<v Speaker 1>York City restaurants to be awarded the maximum three Michelin

0:43:55.760 --> 0:43:58.719
<v Speaker 1>Stars for excellent and cuz cuisine. If there is like

0:44:00.040 --> 0:44:03.560
<v Speaker 1>a benchmark and award, he has certainly won it. He's

0:44:03.560 --> 0:44:06.440
<v Speaker 1>also vice chairman of the board of City Harvest. He

0:44:06.480 --> 0:44:08.320
<v Speaker 1>joins this visum in New York City. Eric, Thank you

0:44:08.400 --> 0:44:11.160
<v Speaker 1>so much, Thank you for coming on Bloomberg again. How

0:44:11.200 --> 0:44:15.400
<v Speaker 1>are you. I'm doing great? Thank you for allowing me today. Congratulations.

0:44:17.040 --> 0:44:20.240
<v Speaker 1>We're not quite sure where to start, but let's start.

0:44:20.280 --> 0:44:23.160
<v Speaker 1>First of all, because you were kind enough in the

0:44:23.200 --> 0:44:26.160
<v Speaker 1>midst of the deep depths of the pandemic to come

0:44:26.160 --> 0:44:29.600
<v Speaker 1>on and talk with us about the industry. Tell us

0:44:29.640 --> 0:44:32.040
<v Speaker 1>where we are today and how much we've come back,

0:44:32.080 --> 0:44:36.279
<v Speaker 1>how much we have to go. So the industry came

0:44:36.320 --> 0:44:44.000
<v Speaker 1>back very quickly. People right after the pandemic decided that

0:44:44.120 --> 0:44:49.239
<v Speaker 1>they wanted to splurt and a great experience and live

0:44:49.400 --> 0:44:54.080
<v Speaker 1>life and be happy. And therefore restaurants and the hospitality

0:44:54.120 --> 0:45:00.439
<v Speaker 1>in general are benefiting from that shift of thinking. And

0:45:02.239 --> 0:45:05.080
<v Speaker 1>despite the fact that last year we started the year

0:45:05.120 --> 0:45:07.279
<v Speaker 1>with the omni ron and it was a bit of

0:45:07.360 --> 0:45:13.160
<v Speaker 1>fear attached to that, restaurant did extremely well in general

0:45:14.320 --> 0:45:16.960
<v Speaker 1>in New York City and all over the US and

0:45:17.040 --> 0:45:21.680
<v Speaker 1>no signs of stopping. No, I don't see any stops

0:45:21.680 --> 0:45:25.200
<v Speaker 1>of stopping. The big difference in between last year and

0:45:25.320 --> 0:45:29.080
<v Speaker 1>this year is that more people are going out, but

0:45:29.640 --> 0:45:34.040
<v Speaker 1>spending is a bit less than twenty twenty two. Where

0:45:34.040 --> 0:45:39.120
<v Speaker 1>are you seeing that, Well, the spending is at least

0:45:39.160 --> 0:45:43.040
<v Speaker 1>at Lebernard, and the spending is less in the wine

0:45:43.080 --> 0:45:46.880
<v Speaker 1>consumption or in the in the cocktails. People have the

0:45:46.920 --> 0:45:51.040
<v Speaker 1>tendency to be saving a bit more there we have

0:45:51.160 --> 0:45:56.239
<v Speaker 1>a prefixed menu or testing menu, so people cannot um

0:45:56.880 --> 0:46:02.280
<v Speaker 1>eat something less expensive because again it's it's already decided.

0:46:02.719 --> 0:46:05.279
<v Speaker 1>But for the one consumption, for sure, we see a

0:46:05.360 --> 0:46:07.840
<v Speaker 1>huge difference. And when I talk to my friends in

0:46:07.880 --> 0:46:13.040
<v Speaker 1>the industry, they observe exactly the same phenomenon. So I wondered, too,

0:46:13.080 --> 0:46:16.960
<v Speaker 1>how much ERIC is because of still the inflationary and

0:46:16.960 --> 0:46:20.800
<v Speaker 1>price pressures. How that is playing into kind of your dynamic.

0:46:22.640 --> 0:46:25.200
<v Speaker 1>So we have seen a lot of inflation in twenty

0:46:25.400 --> 0:46:29.840
<v Speaker 1>twenty two. We still see some inflation right as we speak.

0:46:29.920 --> 0:46:37.120
<v Speaker 1>Right now, it's difficult to really quantify the effect, but

0:46:37.320 --> 0:46:40.719
<v Speaker 1>we had to raise our prices by twenty percent in

0:46:40.760 --> 0:46:46.200
<v Speaker 1>a period of time of eighteen months and right now,

0:46:46.239 --> 0:46:51.359
<v Speaker 1>depending on the weather and depending of many components, the

0:46:51.440 --> 0:46:55.840
<v Speaker 1>price of many products and produces varies. And I know

0:46:55.960 --> 0:46:59.000
<v Speaker 1>during the pandemic from the New York Times Rave review,

0:46:59.080 --> 0:47:02.440
<v Speaker 1>which we'll get to, you had seven people working with

0:47:02.480 --> 0:47:05.440
<v Speaker 1>you in the kitchen. Is that correct? So I imagine

0:47:05.440 --> 0:47:07.840
<v Speaker 1>you've got a lot more now. But talk to me

0:47:07.840 --> 0:47:10.520
<v Speaker 1>about what that transition kind of back to quote unquote

0:47:10.560 --> 0:47:13.600
<v Speaker 1>normal has looked like for you, and how have labor

0:47:13.680 --> 0:47:17.799
<v Speaker 1>costs changed for you? So it was very difficult to

0:47:17.840 --> 0:47:21.719
<v Speaker 1>reopen the restaurants because a lot of people that were

0:47:21.800 --> 0:47:26.040
<v Speaker 1>working in our industry went back to other states that

0:47:26.120 --> 0:47:30.959
<v Speaker 1>were open to business, like Florida, for instance, or young

0:47:31.080 --> 0:47:35.239
<v Speaker 1>students that are usually learning in a kitchen of fine

0:47:35.239 --> 0:47:39.399
<v Speaker 1>dining restaurants went back to their families and never came

0:47:39.440 --> 0:47:42.160
<v Speaker 1>back to New York. So when we reopened the restaurant,

0:47:42.280 --> 0:47:46.600
<v Speaker 1>the manage management was here. They were employees that work

0:47:46.640 --> 0:47:49.600
<v Speaker 1>at Lebernard and for a long time, and we were

0:47:49.640 --> 0:47:53.279
<v Speaker 1>short in staff. But we reopened, as you remember, at

0:47:53.280 --> 0:47:56.279
<v Speaker 1>twenty five percent capacity in New York City, and then

0:47:56.360 --> 0:47:58.879
<v Speaker 1>it increased to fifty percent, and then we closed again,

0:47:58.920 --> 0:48:04.520
<v Speaker 1>and then we reopened at ared percent today. From seven

0:48:04.520 --> 0:48:08.160
<v Speaker 1>people in a kitchen that we had, we have sixty cooks.

0:48:08.640 --> 0:48:12.320
<v Speaker 1>We should be about seventy five cooks, wow, or chefs,

0:48:12.800 --> 0:48:17.000
<v Speaker 1>and we are a little bit short. The salaries are

0:48:17.560 --> 0:48:21.640
<v Speaker 1>in general much better than what they were pre Covide,

0:48:21.680 --> 0:48:25.080
<v Speaker 1>because again it's a shortage of labor, labor in a

0:48:25.200 --> 0:48:28.960
<v Speaker 1>kitchen and in the dining room as well, and therefore

0:48:29.880 --> 0:48:31.920
<v Speaker 1>it has a huge impact on the budget of of

0:48:31.960 --> 0:48:35.680
<v Speaker 1>the restaurants. Yeah, and some of the inflation is passed

0:48:35.680 --> 0:48:38.279
<v Speaker 1>to the consumer and some of it is absorbed by

0:48:38.320 --> 0:48:41.640
<v Speaker 1>the owners of restaurants. And I know that you differ

0:48:41.800 --> 0:48:46.319
<v Speaker 1>from Noma and Copenhagen, which is a restaurant that does

0:48:46.360 --> 0:48:48.759
<v Speaker 1>not they have unpaid interns, and I know that you

0:48:48.840 --> 0:48:52.120
<v Speaker 1>pay everyone on your staff. Talk to me about where

0:48:52.160 --> 0:48:57.160
<v Speaker 1>you're able to increase costs the most easily for customers

0:48:57.160 --> 0:48:59.480
<v Speaker 1>in order to maintain the profits that you need to

0:48:59.560 --> 0:49:07.040
<v Speaker 1>run the best. The prefix that was pre COVID was

0:49:07.320 --> 0:49:11.520
<v Speaker 1>twenty percent less than than today we had. We had

0:49:11.560 --> 0:49:15.520
<v Speaker 1>to raise the price of the food. People didn't really

0:49:15.560 --> 0:49:22.000
<v Speaker 1>mind and understood. The lunch price has also increased drastically

0:49:22.080 --> 0:49:26.359
<v Speaker 1>because we were very inexpensive for lunch. But today people

0:49:26.440 --> 0:49:30.040
<v Speaker 1>understand again that the price of goods has changed and

0:49:31.160 --> 0:49:36.400
<v Speaker 1>we do not have people questioning the price of our menus.

0:49:37.200 --> 0:49:40.200
<v Speaker 1>The price of the wine is basically the same and

0:49:40.560 --> 0:49:43.280
<v Speaker 1>people have a lot of choice. We have about thousand

0:49:43.280 --> 0:49:49.640
<v Speaker 1>bottles different wines at Lebanada, and people can choose inexpensive

0:49:49.760 --> 0:49:54.759
<v Speaker 1>fare or exceptional price. Of course, Hey, you know, Eric,

0:49:54.880 --> 0:49:58.640
<v Speaker 1>we had Danielle Blue on back in December, and you

0:49:58.640 --> 0:50:00.160
<v Speaker 1>know I do recall. I want to go back to

0:50:00.200 --> 0:50:02.160
<v Speaker 1>what you said about workers and some of them leaving

0:50:02.160 --> 0:50:03.920
<v Speaker 1>and they went to Florida, and that was one of

0:50:04.000 --> 0:50:06.000
<v Speaker 1>the things he said. I think labor was a really

0:50:06.040 --> 0:50:08.759
<v Speaker 1>tough issue for him as well, and just this whole

0:50:08.800 --> 0:50:12.240
<v Speaker 1>idea that workers who were in the industry have left,

0:50:12.280 --> 0:50:16.080
<v Speaker 1>they haven't come back, and they've found jobs elsewhere, and

0:50:16.160 --> 0:50:19.240
<v Speaker 1>so that that continues to be a real chronic problem.

0:50:20.360 --> 0:50:24.239
<v Speaker 1>It is a big problem, especially for fine dining restaurants

0:50:24.320 --> 0:50:29.399
<v Speaker 1>because usually we again have a lot of students who

0:50:29.400 --> 0:50:32.640
<v Speaker 1>come from culinary schools or people who are starting their

0:50:32.680 --> 0:50:36.120
<v Speaker 1>career and they want to go into fine dining because

0:50:36.440 --> 0:50:39.120
<v Speaker 1>it's where they learned the basics and it will give

0:50:39.160 --> 0:50:45.400
<v Speaker 1>them huge opportunities in their future. Those young people make

0:50:45.480 --> 0:50:48.080
<v Speaker 1>a big sacrifice to live in New York City. Usually

0:50:48.080 --> 0:50:53.960
<v Speaker 1>they have roommates, they live not necessarily in Manhattan, and

0:50:54.840 --> 0:50:58.359
<v Speaker 1>when COVID happened, they left and they didn't come back

0:50:58.360 --> 0:51:03.000
<v Speaker 1>to New York because the lifestyle is too expensive, and

0:51:03.040 --> 0:51:05.799
<v Speaker 1>they find those other jobs in all the places. Do

0:51:05.840 --> 0:51:08.440
<v Speaker 1>you ever think about or do you and you and

0:51:08.520 --> 0:51:11.120
<v Speaker 1>the industry at home, you know, think about It's something

0:51:11.160 --> 0:51:13.080
<v Speaker 1>that's come up with FED speakers, It's come up with

0:51:13.120 --> 0:51:16.920
<v Speaker 1>certainly politicians, this whole idea of immigration and opening up

0:51:16.920 --> 0:51:18.600
<v Speaker 1>the borders more a little bit, and just got about

0:51:18.640 --> 0:51:21.000
<v Speaker 1>thirty seconds and then we'll come back and continue the conversation.

0:51:21.680 --> 0:51:24.480
<v Speaker 1>We will love that. Of course, we would love to

0:51:24.560 --> 0:51:29.160
<v Speaker 1>have more immigrants, legal immigrants coming and helping us in

0:51:29.200 --> 0:51:32.399
<v Speaker 1>the kitchens, because they stay with us for a long time.

0:51:32.719 --> 0:51:35.560
<v Speaker 1>Let me read you something. A great restaurant can be

0:51:35.600 --> 0:51:38.440
<v Speaker 1>a sort of cultural preserve, a place where rare skills

0:51:38.440 --> 0:51:40.720
<v Speaker 1>are passed on from one pair of hands to the next.

0:51:41.120 --> 0:51:44.960
<v Speaker 1>Even formal restaurants services built uncareful study of human behavior.

0:51:45.000 --> 0:51:48.320
<v Speaker 1>If it's done right. A restaurant like Liberta Dan is

0:51:48.400 --> 0:51:51.600
<v Speaker 1>run by people who know things that others haven't learned yet.

0:51:51.640 --> 0:51:54.160
<v Speaker 1>This is part of what ran through my head too

0:51:54.200 --> 0:51:56.440
<v Speaker 1>when I tasted those scallops and their cream sauce and

0:51:56.480 --> 0:51:59.840
<v Speaker 1>thought they kept it alive. Now, this is of course

0:52:00.120 --> 0:52:04.400
<v Speaker 1>a New York Times review that gave La Bernardine four

0:52:04.520 --> 0:52:07.560
<v Speaker 1>stars again, and I believe it's the fifth consecutive time

0:52:07.600 --> 0:52:10.040
<v Speaker 1>that they have gotten this with us. Of course, as

0:52:10.040 --> 0:52:13.440
<v Speaker 1>you know, is Eric Repair, executive chef co owner of

0:52:13.520 --> 0:52:17.280
<v Speaker 1>La Bernardine with us on the phone here were actually

0:52:17.400 --> 0:52:20.359
<v Speaker 1>via zoom in New York City. Eric to hear that

0:52:21.280 --> 0:52:25.040
<v Speaker 1>and to get this distinction again, how does it feel? Well?

0:52:25.040 --> 0:52:28.239
<v Speaker 1>It feels good because the New York Time is an

0:52:28.239 --> 0:52:34.319
<v Speaker 1>institution and Pete Wells is a tough food critique. To

0:52:34.560 --> 0:52:37.680
<v Speaker 1>have four stars since the opening of Le bernardin which

0:52:37.760 --> 0:52:42.600
<v Speaker 1>is since nineteen eighty six, it's exceptional. We are the

0:52:42.600 --> 0:52:47.719
<v Speaker 1>only restaurant in New York to have that record, and

0:52:49.360 --> 0:52:52.759
<v Speaker 1>we celebrated for a few days the review, and now

0:52:52.760 --> 0:52:56.600
<v Speaker 1>we are back to work and trying to create an

0:52:56.640 --> 0:53:00.239
<v Speaker 1>amazing experience for the clients that come to Lebernard. Then

0:53:01.200 --> 0:53:04.919
<v Speaker 1>we are leaving the passion. We are living the dream.

0:53:05.920 --> 0:53:08.080
<v Speaker 1>I'm glad to hear that you celebrate it at least

0:53:08.160 --> 0:53:10.799
<v Speaker 1>a little bit, though you deserve that and much more.

0:53:11.200 --> 0:53:13.440
<v Speaker 1>I have to wonder there's been a lot of bad

0:53:13.640 --> 0:53:16.719
<v Speaker 1>press lately for these incredible restaurants. Right it feels like,

0:53:16.719 --> 0:53:19.080
<v Speaker 1>I don't know, if you've seen the movie The Menu.

0:53:19.200 --> 0:53:22.400
<v Speaker 1>There's TV shows about being a Michelin chef and just

0:53:22.480 --> 0:53:25.759
<v Speaker 1>how challenging it is. What do you think maybe is

0:53:25.800 --> 0:53:31.080
<v Speaker 1>getting misunderstood about what hard work you do and the

0:53:32.400 --> 0:53:37.000
<v Speaker 1>challenge and beauty of these Michelin star restaurants. Well, fine

0:53:37.040 --> 0:53:45.440
<v Speaker 1>dining restaurants are meant to create exceptional experiences for the clients,

0:53:45.520 --> 0:53:50.440
<v Speaker 1>and people who work in those restaurants are very passionate

0:53:51.040 --> 0:53:55.600
<v Speaker 1>and love the hospitality industry. Of course, in the kitchen

0:53:55.719 --> 0:53:59.800
<v Speaker 1>is about craftsmanship, artistry in the dining room is about

0:54:01.160 --> 0:54:04.759
<v Speaker 1>loving to interact with clients. And we have a team

0:54:04.760 --> 0:54:08.160
<v Speaker 1>of somebody that about a lot of expertise with the

0:54:08.200 --> 0:54:11.959
<v Speaker 1>wines and they have passion for discovering and testing grid

0:54:12.000 --> 0:54:15.400
<v Speaker 1>wines and sharing their passion for the clients. So this

0:54:15.560 --> 0:54:21.680
<v Speaker 1>is what fine dining restaurants are meant for now. It's

0:54:21.760 --> 0:54:25.160
<v Speaker 1>some restaurants that have good practices like Lebernard and where

0:54:25.520 --> 0:54:33.480
<v Speaker 1>every employee is paid with fair prices, fair salaries, where

0:54:33.480 --> 0:54:36.200
<v Speaker 1>we pay also the over times and we have benefits

0:54:36.200 --> 0:54:41.160
<v Speaker 1>for our employees, and where we treat all the employees

0:54:41.200 --> 0:54:44.600
<v Speaker 1>with tremendous respect. And you have some other restaurants that

0:54:44.640 --> 0:54:48.719
<v Speaker 1>are getting a bit of bad press lately because they

0:54:48.760 --> 0:54:52.000
<v Speaker 1>don't have the same standards as Lebernard. And yeah, it

0:54:52.000 --> 0:54:53.880
<v Speaker 1>speaks the culture, right we talk about it's got to

0:54:53.920 --> 0:54:56.839
<v Speaker 1>be from the bottom up, the top down. I want

0:54:56.840 --> 0:55:00.200
<v Speaker 1>to ask you something, how does this process w In

0:55:00.200 --> 0:55:02.040
<v Speaker 1>other words, do you know when Pete Wells is going

0:55:02.120 --> 0:55:04.040
<v Speaker 1>to come in. Does he walk in? And are you

0:55:04.160 --> 0:55:07.120
<v Speaker 1>all surprised? Walkers there? We've all seen it in movies,

0:55:07.280 --> 0:55:09.719
<v Speaker 1>you know, when the critic comes into a restaurant. How

0:55:09.760 --> 0:55:14.680
<v Speaker 1>does it actually work? So Pete Wells's pretty well recognized

0:55:14.719 --> 0:55:16.680
<v Speaker 1>in New York because it's the food critique of the

0:55:16.680 --> 0:55:19.839
<v Speaker 1>New York time for many, many years. I think he's

0:55:19.920 --> 0:55:23.440
<v Speaker 1>there for twelve or fourteen years. But you never know

0:55:23.440 --> 0:55:25.160
<v Speaker 1>when he's going to show up. But what he does.

0:55:25.320 --> 0:55:31.160
<v Speaker 1>He sent some friends first, and they have a fake name,

0:55:31.840 --> 0:55:37.120
<v Speaker 1>and you see them where wherever you decide to see

0:55:37.440 --> 0:55:42.320
<v Speaker 1>his friends. Usually they're not necessarily the most well dressed

0:55:42.320 --> 0:55:44.879
<v Speaker 1>people in the dining room, and they're not necessarily well

0:55:44.920 --> 0:55:48.600
<v Speaker 1>known by the by the team, so sometimes they end

0:55:48.680 --> 0:55:52.360
<v Speaker 1>up in the back of the restaurant and not in

0:55:52.400 --> 0:55:56.279
<v Speaker 1>the front. But then he shows up, and then they

0:55:56.360 --> 0:55:59.239
<v Speaker 1>choose at the very last minute whatever they want to

0:56:00.239 --> 0:56:03.319
<v Speaker 1>experience from the menu, and they have interaction with the

0:56:03.360 --> 0:56:06.000
<v Speaker 1>staff and with the summer years again for the wines.

0:56:06.400 --> 0:56:10.800
<v Speaker 1>So when Pete Wells arrive and he's with his friends

0:56:10.840 --> 0:56:15.479
<v Speaker 1>and decide to eat many dishes, it's basically too late

0:56:15.520 --> 0:56:19.320
<v Speaker 1>because if your fish is not fresh, yoursels are not good.

0:56:19.680 --> 0:56:22.240
<v Speaker 1>It's nothing you can do. It's too late. You can't

0:56:22.280 --> 0:56:26.160
<v Speaker 1>redo everything, do you. Carol mentioned some of these movies,

0:56:26.200 --> 0:56:29.680
<v Speaker 1>and one of them they say that the cretic comes

0:56:29.719 --> 0:56:31.759
<v Speaker 1>and drops a fork on the ground to see how

0:56:31.760 --> 0:56:34.080
<v Speaker 1>the staff reacts. And that's a tell that it's a

0:56:34.120 --> 0:56:36.760
<v Speaker 1>it's a critic in the restaurant. Is any of that true?

0:56:38.080 --> 0:56:42.399
<v Speaker 1>I have seen that with few critics. Yes, yes, it's

0:56:42.480 --> 0:56:49.200
<v Speaker 1>it's sometimes they drop the napkin on purpose or fork

0:56:49.320 --> 0:56:51.640
<v Speaker 1>or something like that, or they make a mistake and

0:56:52.440 --> 0:56:57.280
<v Speaker 1>or sometimes like those of day, for instance, Pete Wells

0:56:57.920 --> 0:57:01.560
<v Speaker 1>wanted to have the dessert and when we're about to

0:57:01.560 --> 0:57:04.880
<v Speaker 1>serve the desserts, they decided to have cheese at the

0:57:04.920 --> 0:57:09.960
<v Speaker 1>same time. So we had to coordinate bringing the cheese card,

0:57:10.120 --> 0:57:12.960
<v Speaker 1>cutting the cheese and serving it at the same time

0:57:12.960 --> 0:57:16.320
<v Speaker 1>as the desserts that were coming from the pastry. So

0:57:16.360 --> 0:57:21.560
<v Speaker 1>that's the way they do to basically test the quality

0:57:21.600 --> 0:57:24.960
<v Speaker 1>of the service. All right, Eric just got about thirty seconds.

0:57:24.960 --> 0:57:28.280
<v Speaker 1>What are you having for dinner tonight? Tonight for dinner,

0:57:28.640 --> 0:57:31.000
<v Speaker 1>I'm going to test the sauce. I'm going to test

0:57:31.040 --> 0:57:34.960
<v Speaker 1>the food without double deeping, and that will be my

0:57:35.040 --> 0:57:37.520
<v Speaker 1>dinner because I eat only once a day for lunch.

0:57:37.960 --> 0:57:41.280
<v Speaker 1>All right, Wow, it's so interesting all of it, and

0:57:42.200 --> 0:57:44.120
<v Speaker 1>just such a joy to spend this time with you.

0:57:44.160 --> 0:57:48.280
<v Speaker 1>And congratulations because the distinction, as we said, getting that

0:57:48.360 --> 0:57:51.960
<v Speaker 1>four star rating from the New York Times again is

0:57:52.120 --> 0:57:55.640
<v Speaker 1>just and subsequently getting it for several years here's just

0:57:55.720 --> 0:57:59.200
<v Speaker 1>really remarkable. Eric, thank you so much. Be well. Eric Repair,

0:57:59.280 --> 0:58:02.360
<v Speaker 1>executive Shaw, co owner of Lebruna Dan as we mentioned,

0:58:02.360 --> 0:58:05.640
<v Speaker 1>celebrating its fiftieth anniversary. I believe the first time he

0:58:05.680 --> 0:58:07.800
<v Speaker 1>got a four star rating was back when he was

0:58:07.840 --> 0:58:11.200
<v Speaker 1>twenty nine years old in nineteen ninety five. But again

0:58:11.240 --> 0:58:14.400
<v Speaker 1>getting it for the fifth consecutive time, so really remarkable, right,

0:58:14.480 --> 0:58:18.440
<v Speaker 1>huge accomplishment and story you know, so good, such a

0:58:18.480 --> 0:58:21.600
<v Speaker 1>good chat. You're listening to Bloomberg Business Week. Carol Master,

0:58:21.680 --> 0:58:28.000
<v Speaker 1>Madison Mills. This is Bloomberg Radio. You're listening to the

0:58:28.000 --> 0:58:31.960
<v Speaker 1>Bloomberg Business Week podcast. Catch us live weekdays from two

0:58:32.000 --> 0:58:35.840
<v Speaker 1>to five pm Eastern on Bloomberg Radio, the Bloomberg Business App,

0:58:35.880 --> 0:58:38.560
<v Speaker 1>and you too. You can also listen live to our

0:58:38.600 --> 0:58:44.800
<v Speaker 1>flagship New York station, Just say Alexa play Bloomberg eleven thirty. Okay,

0:58:44.840 --> 0:58:47.040
<v Speaker 1>so Carol, and I are very obsessed with the story

0:58:47.040 --> 0:58:49.640
<v Speaker 1>we're about to talk about. So listen up, lean in

0:58:49.640 --> 0:58:53.800
<v Speaker 1>a little bit. The midlife crisis. We've all been dreading it,

0:58:53.880 --> 0:58:57.120
<v Speaker 1>hearing about it throughout our lives. Chris Rouser edited a

0:58:57.160 --> 0:59:00.480
<v Speaker 1>fantastic piece about it, and we just knew that we

0:59:00.520 --> 0:59:02.240
<v Speaker 1>had to talk about it. All right, Chris, come on

0:59:02.280 --> 0:59:04.240
<v Speaker 1>in on this tell us about First of all, I

0:59:04.280 --> 0:59:06.400
<v Speaker 1>want to know, like, were you guys sitting around in

0:59:06.400 --> 0:59:08.040
<v Speaker 1>the newsroom or doing a zoom call and you're like,

0:59:08.040 --> 0:59:10.320
<v Speaker 1>I'm turning forty. Somebody's like turning forty and they were

0:59:10.320 --> 0:59:12.120
<v Speaker 1>having like a fit or how did it come to be?

0:59:12.320 --> 0:59:14.560
<v Speaker 1>You know, it's not nice to guess a person's age, Carol,

0:59:15.440 --> 0:59:16.960
<v Speaker 1>you know how you know how it came to be?

0:59:17.320 --> 0:59:19.280
<v Speaker 1>Normally around this time, we do how to spend your

0:59:19.320 --> 0:59:23.320
<v Speaker 1>bonus special? Okay? You know in good years and this

0:59:23.400 --> 0:59:25.600
<v Speaker 1>year bonuses are down on Wall Street thirty percent. We're

0:59:25.600 --> 0:59:27.800
<v Speaker 1>going to a recession. Is not the look. We were like, Okay,

0:59:27.800 --> 0:59:30.000
<v Speaker 1>how do we address like sort of this moment in

0:59:30.000 --> 0:59:32.000
<v Speaker 1>the year when you're looking ahead and you're thinking about

0:59:32.000 --> 0:59:37.080
<v Speaker 1>money maybe And we were like midlife crisis issue because

0:59:38.320 --> 0:59:41.440
<v Speaker 1>I am actually a geriatric millennial as the term for it,

0:59:41.480 --> 0:59:43.880
<v Speaker 1>which means that I was born in nineteen eighty one

0:59:44.240 --> 0:59:47.760
<v Speaker 1>and I recently turned forty, and I remember looks great

0:59:47.920 --> 0:59:52.080
<v Speaker 1>you can all see on YouTube. And anyway, I remember

0:59:52.080 --> 0:59:54.760
<v Speaker 1>when my mother turned forty, we biked the supermarket and

0:59:54.800 --> 0:59:56.880
<v Speaker 1>we got her a cake that said over the hill

0:59:56.920 --> 1:00:03.560
<v Speaker 1>and it had like gravestones. Awful, Oh my god, my mother.

1:00:03.600 --> 1:00:06.600
<v Speaker 1>Can you imagine? And you know, so a lot so

1:00:06.760 --> 1:00:10.880
<v Speaker 1>millennials are just churning forty now, and they are they

1:00:10.880 --> 1:00:13.600
<v Speaker 1>have less money than previous generations, than Gen Z, than

1:00:14.320 --> 1:00:18.400
<v Speaker 1>Baby boomers. They're very busy. They're getting inundated by news

1:00:18.440 --> 1:00:21.280
<v Speaker 1>saying you should change your jobs every twelve years. You should.

1:00:21.280 --> 1:00:23.520
<v Speaker 1>The Great Resignation had more quits in a given year

1:00:23.560 --> 1:00:26.240
<v Speaker 1>than any other time. And there's all these fitness and

1:00:26.320 --> 1:00:29.640
<v Speaker 1>self care and wellness all around us. The self care

1:00:29.760 --> 1:00:34.439
<v Speaker 1>industry is trillion dollars globally, and yet millennials don't feel

1:00:34.440 --> 1:00:36.480
<v Speaker 1>like they can take advantage of that. They feel like

1:00:36.480 --> 1:00:38.640
<v Speaker 1>they have a wellness deficit because they don't have enough

1:00:38.640 --> 1:00:42.120
<v Speaker 1>money to do the traditional midlife crisis and leave their

1:00:42.240 --> 1:00:45.000
<v Speaker 1>job and leave their family or whatever. So they're reinterpreting it.

1:00:45.160 --> 1:00:47.240
<v Speaker 1>And one thing I love about your story too, is

1:00:47.280 --> 1:00:50.160
<v Speaker 1>that you talk about how the midlife crisis, or the story,

1:00:50.200 --> 1:00:54.160
<v Speaker 1>I should say, was originally framed as a male only thing.

1:00:54.280 --> 1:00:57.200
<v Speaker 1>Women didn't necessarily have no idea like I think of

1:00:57.240 --> 1:01:00.920
<v Speaker 1>the graduate the movie. Yes, but anyway, go ahead. Yeah,

1:01:00.960 --> 1:01:02.920
<v Speaker 1>So it was actually it was a phrase that was

1:01:02.960 --> 1:01:06.000
<v Speaker 1>coined by a paper in nineteen sixty five by a

1:01:06.040 --> 1:01:09.280
<v Speaker 1>psychologist named Elliott Jacque called death in the midlife Crisis,

1:01:09.480 --> 1:01:11.880
<v Speaker 1>and it was about kind of how like artists and

1:01:11.920 --> 1:01:15.160
<v Speaker 1>creative types around the age thirty five stopped feeling young

1:01:15.200 --> 1:01:17.720
<v Speaker 1>and looking at their youth and started looking forward to death.

1:01:18.320 --> 1:01:20.880
<v Speaker 1>And so it sort of became quickly this cultural thing

1:01:21.120 --> 1:01:23.280
<v Speaker 1>laughing where people she still has a few years to go,

1:01:23.560 --> 1:01:27.840
<v Speaker 1>she can laugh in thirties and forties midlife start reassessing

1:01:27.840 --> 1:01:30.640
<v Speaker 1>their life. And you know, at that time, the people

1:01:30.680 --> 1:01:34.240
<v Speaker 1>who could afford to do that were white men. It

1:01:34.280 --> 1:01:36.560
<v Speaker 1>wasn't really something that was afforded to women or people

1:01:36.560 --> 1:01:39.800
<v Speaker 1>of color. And so the tropes of it are very

1:01:39.880 --> 1:01:42.520
<v Speaker 1>much like get a fast car, like get a too pay,

1:01:42.800 --> 1:01:45.360
<v Speaker 1>get a mistress, stuff like that, get divorced, and it's

1:01:45.400 --> 1:01:47.400
<v Speaker 1>just not that way. You know, women go through midlife

1:01:47.400 --> 1:01:49.040
<v Speaker 1>crisis too, but they were left in the dark, right,

1:01:49.080 --> 1:01:51.440
<v Speaker 1>like they were just like they just weren't normal papers.

1:01:51.680 --> 1:01:54.160
<v Speaker 1>They just worn in the papers. So can you can

1:01:54.200 --> 1:01:56.680
<v Speaker 1>you give me some advice. I'm a younger millennial. I'm

1:01:56.760 --> 1:02:01.400
<v Speaker 1>millennial gen z cusp. So teach me how to teach me.

1:02:01.720 --> 1:02:03.600
<v Speaker 1>I have a birthday coming up that I'm not looking

1:02:03.640 --> 1:02:06.800
<v Speaker 1>forward to. Okay, so teach me hang out out. Yeah,

1:02:06.880 --> 1:02:08.919
<v Speaker 1>you guys can totally kick me out. But what's what's

1:02:08.960 --> 1:02:13.560
<v Speaker 1>the advice? How do I approach amid life crisis someday? Right?

1:02:13.760 --> 1:02:15.960
<v Speaker 1>So you know, someone said it this way, like my

1:02:16.040 --> 1:02:18.840
<v Speaker 1>life feels very hungry, but my pockets are empty and

1:02:18.880 --> 1:02:21.720
<v Speaker 1>there is a desire to like, Okay, I want to

1:02:21.720 --> 1:02:24.800
<v Speaker 1>make changes. And say you've got ten plates spinning in

1:02:24.840 --> 1:02:27.480
<v Speaker 1>the air. What you do is you don't you know,

1:02:27.520 --> 1:02:29.520
<v Speaker 1>you don't drop any of the plates. You negotiate with

1:02:29.560 --> 1:02:31.480
<v Speaker 1>the plates to make small changes in your life so

1:02:31.520 --> 1:02:33.360
<v Speaker 1>that you can pick up a hobby that you've always

1:02:33.360 --> 1:02:36.360
<v Speaker 1>wanted to pick up on the side, or say, you know,

1:02:36.400 --> 1:02:39.200
<v Speaker 1>you don't leave your family and go start start a

1:02:39.240 --> 1:02:42.280
<v Speaker 1>life elsewhere, but you can because of remote work, move

1:02:42.320 --> 1:02:44.560
<v Speaker 1>your family elsewhere, which, as we know, lots of people

1:02:44.600 --> 1:02:47.080
<v Speaker 1>are doing. You can move to Alaska or Maine and

1:02:47.200 --> 1:02:49.680
<v Speaker 1>have a great quality of life and just slow everything down.

1:02:50.040 --> 1:02:52.040
<v Speaker 1>Some people are you know, if you ever listen to

1:02:52.120 --> 1:02:55.720
<v Speaker 1>Dan Savage the Love Columnists, like people are rethinking monogamy

1:02:55.840 --> 1:02:58.800
<v Speaker 1>rather than getting a divorce and breaking up families. We

1:02:58.840 --> 1:03:01.640
<v Speaker 1>talk to a designer said, you know, I commonly make

1:03:01.720 --> 1:03:03.920
<v Speaker 1>a snoring room, which is, you know, sort of an

1:03:03.960 --> 1:03:06.800
<v Speaker 1>excuse for people to sleep in two separate bedrooms. As

1:03:06.840 --> 1:03:08.480
<v Speaker 1>you know, once the kids leave or as they get older.

1:03:08.840 --> 1:03:11.400
<v Speaker 1>So much about that. So many couples are sleeping in

1:03:11.440 --> 1:03:14.080
<v Speaker 1>separate bedrooms. It's really become a thing. And you know

1:03:14.160 --> 1:03:16.080
<v Speaker 1>we used to do that like that, that used to

1:03:16.120 --> 1:03:19.080
<v Speaker 1>be pretty common. Yeah, my grandparents did. Yeah, I got

1:03:19.080 --> 1:03:21.400
<v Speaker 1>a grandparents, you know, and they love each other, no

1:03:21.440 --> 1:03:22.800
<v Speaker 1>doubt about it. But I think it was because my

1:03:22.840 --> 1:03:25.560
<v Speaker 1>grandparents snoring. I mean, if Grandpather's snoring, a lot of us,

1:03:25.600 --> 1:03:27.280
<v Speaker 1>if we didn't live in New York apartments would probably

1:03:27.320 --> 1:03:30.280
<v Speaker 1>have snoring rooms a lot more frequently. And you know,

1:03:30.320 --> 1:03:33.600
<v Speaker 1>instead of buying a super fast car. Because the millennial

1:03:33.640 --> 1:03:36.479
<v Speaker 1>generation is so fitness and wellness oriented, people are buying

1:03:36.520 --> 1:03:38.640
<v Speaker 1>a nice bike, you know, and they're getting out on

1:03:38.640 --> 1:03:41.640
<v Speaker 1>the road. They're extending their lives, they're improving their wellness.

1:03:41.720 --> 1:03:45.000
<v Speaker 1>And that's another thing. The midlife is so much longer

1:03:45.040 --> 1:03:48.200
<v Speaker 1>because our lives are longer, and certainly people feel younger

1:03:48.520 --> 1:03:52.480
<v Speaker 1>now turning forty than they did when our grandparents were

1:03:52.480 --> 1:03:55.160
<v Speaker 1>turning forty. It's just a different thing, and so it

1:03:55.200 --> 1:03:57.160
<v Speaker 1>doesn't have to be this thing that happens all at once.

1:03:57.280 --> 1:03:59.959
<v Speaker 1>People are taking small changes over a period of time.

1:04:00.280 --> 1:04:02.000
<v Speaker 1>I thought about that too, Chris, Like, I don't know

1:04:02.040 --> 1:04:04.040
<v Speaker 1>how you are, but grown up. I'm one of a

1:04:04.080 --> 1:04:05.880
<v Speaker 1>lot of kids, and I just my parents, Like I

1:04:05.880 --> 1:04:08.240
<v Speaker 1>think when they were they weren't even that old. But

1:04:08.280 --> 1:04:10.840
<v Speaker 1>I'm like, God, you're old, Like they seemed older their

1:04:10.840 --> 1:04:15.640
<v Speaker 1>appearance and just everything. They're terrible grand I really hope

1:04:15.720 --> 1:04:18.280
<v Speaker 1>that's changing, is it? I don't know, is it? I

1:04:18.320 --> 1:04:20.360
<v Speaker 1>think it is. Yes. According to the experts that we

1:04:20.400 --> 1:04:23.120
<v Speaker 1>talk to, it is people think of themselves as younger

1:04:23.400 --> 1:04:25.960
<v Speaker 1>when they are in you in midlife, and that actually

1:04:26.000 --> 1:04:27.680
<v Speaker 1>really affects the way that you go through the world,

1:04:27.680 --> 1:04:29.240
<v Speaker 1>the way that you interact with people, and how you

1:04:29.320 --> 1:04:31.720
<v Speaker 1>treat yourself. Yeah, exactly, and I do feel like people,

1:04:31.960 --> 1:04:33.760
<v Speaker 1>you know, this whole idea. First of all, I find

1:04:33.760 --> 1:04:36.320
<v Speaker 1>it disturbing, this whole idea that you've got generations that

1:04:36.520 --> 1:04:38.680
<v Speaker 1>are coming off the financial crisis, coming off so many

1:04:38.680 --> 1:04:40.760
<v Speaker 1>things and don't have the money or there's not the

1:04:40.880 --> 1:04:45.000
<v Speaker 1>retirement pact, Like it's just a different financial picture. Yeah,

1:04:45.000 --> 1:04:47.480
<v Speaker 1>when you if you come of age during a time

1:04:47.480 --> 1:04:50.280
<v Speaker 1>of crisis, you can have up to a ten percent

1:04:50.360 --> 1:04:52.960
<v Speaker 1>just like standard deficit in your earning power as you

1:04:52.960 --> 1:04:56.200
<v Speaker 1>get older. Because people really make their biggest strides and

1:04:56.280 --> 1:04:58.520
<v Speaker 1>earning on the scale of world, they're going to be

1:04:58.520 --> 1:05:00.720
<v Speaker 1>in their in their first ten years of working. And

1:05:00.760 --> 1:05:03.360
<v Speaker 1>so the wealth to income ratio for people and there

1:05:03.360 --> 1:05:06.400
<v Speaker 1>in their late thirties and forties is lower than previous generations.

1:05:06.440 --> 1:05:09.960
<v Speaker 1>People on average have at least twenty thousand dollars less

1:05:10.160 --> 1:05:14.240
<v Speaker 1>less than they did in Gen X. Even are people

1:05:14.280 --> 1:05:18.080
<v Speaker 1>who are approaching the midlife crisis era maybe thinking, Okay,

1:05:18.080 --> 1:05:21.040
<v Speaker 1>instead of investing in a new house, I'm just going

1:05:21.120 --> 1:05:23.760
<v Speaker 1>to invest in a retirement fund. Are we seeing any

1:05:23.840 --> 1:05:27.520
<v Speaker 1>like big pushes for retirement. That's you know, that's not

1:05:27.680 --> 1:05:30.240
<v Speaker 1>something that our experts actually said. And I think that

1:05:30.440 --> 1:05:33.400
<v Speaker 1>because the wealth to income ratio is lower for this generation.

1:05:33.480 --> 1:05:35.320
<v Speaker 1>I think people don't really see it as an option

1:05:35.360 --> 1:05:38.080
<v Speaker 1>for themselves. They even if they're making money, they don't

1:05:38.120 --> 1:05:40.800
<v Speaker 1>have as much saved or invested. Yeah. So I have

1:05:40.880 --> 1:05:43.200
<v Speaker 1>to say that when I first went through the brief

1:05:43.560 --> 1:05:45.640
<v Speaker 1>and I said that don't let Grandpa get a new girlfriend,

1:05:45.720 --> 1:05:48.520
<v Speaker 1>I thought that was part of the mid life it is.

1:05:50.200 --> 1:05:51.680
<v Speaker 1>We just got a couple of minutes left here. I

1:05:51.680 --> 1:05:55.160
<v Speaker 1>mean there's other stuff. Yeah, So the rest of the

1:05:55.200 --> 1:05:58.280
<v Speaker 1>pursuit section is all themed around it is, right. So

1:05:58.320 --> 1:06:00.800
<v Speaker 1>we've got a big story on the first electric rolls Royce.

1:06:00.920 --> 1:06:02.720
<v Speaker 1>So if you really do want to explourage on a car,

1:06:02.960 --> 1:06:04.680
<v Speaker 1>this is a good one to do. It's amazing. It's

1:06:04.680 --> 1:06:07.120
<v Speaker 1>like half a million dollars. We have a really interesting

1:06:07.120 --> 1:06:10.280
<v Speaker 1>story about by Lily Gurma about how black women is

1:06:10.560 --> 1:06:14.840
<v Speaker 1>leaving America. Other these groups that have conferences to sort

1:06:14.880 --> 1:06:18.000
<v Speaker 1>of teach black women to move to other places, how

1:06:18.000 --> 1:06:21.280
<v Speaker 1>to work remotely, how to bring their families. Thousands of

1:06:21.320 --> 1:06:24.240
<v Speaker 1>women are doing it in midlife, taking their kids. It's

1:06:24.240 --> 1:06:27.120
<v Speaker 1>a really interesting story. And then Max Chafkin, who we

1:06:27.200 --> 1:06:30.000
<v Speaker 1>all love, did a review of the book that's out

1:06:30.080 --> 1:06:33.720
<v Speaker 1>now about Sumner Redstone and Shari Redstone and telling the

1:06:33.720 --> 1:06:36.520
<v Speaker 1>saga of sort of like the Chaotic End of Times

1:06:36.560 --> 1:06:39.600
<v Speaker 1>with by Common CBS, and that is the one that's

1:06:39.720 --> 1:06:42.520
<v Speaker 1>entitled don't let Grandpa get a new girlfriend. It's the

1:06:42.560 --> 1:06:45.040
<v Speaker 1>real life succession, which you know, I'm obsessed with him.

1:06:45.040 --> 1:06:48.120
<v Speaker 1>Will not stopped talking about ever. I can't wait for

1:06:48.160 --> 1:06:49.600
<v Speaker 1>you to come in and tell us about the movie

1:06:49.600 --> 1:06:52.320
<v Speaker 1>deal the max is getting offered this. I want to

1:06:52.320 --> 1:06:54.880
<v Speaker 1>go back to the black women though, why black women?

1:06:55.920 --> 1:06:58.840
<v Speaker 1>Is it just that noticeable trend? Well, first, a part

1:06:58.840 --> 1:07:00.560
<v Speaker 1>of it is that like this middle this idea of

1:07:00.560 --> 1:07:03.440
<v Speaker 1>midlife real valuation has spread to more people than just

1:07:03.480 --> 1:07:05.680
<v Speaker 1>white men. So like people of are feeling empowered to

1:07:05.720 --> 1:07:07.680
<v Speaker 1>do this, and you know, one woman at the end

1:07:07.680 --> 1:07:11.120
<v Speaker 1>of the story says, you know, we are keep we

1:07:11.360 --> 1:07:14.240
<v Speaker 1>keep putting ourselves and our work and our you know,

1:07:14.480 --> 1:07:17.120
<v Speaker 1>tears into America to try to get on the hopes

1:07:17.160 --> 1:07:18.960
<v Speaker 1>that one day we're going to be treated better. And like,

1:07:19.000 --> 1:07:20.760
<v Speaker 1>I'm tired of waiting around for that to come back.

1:07:20.960 --> 1:07:23.040
<v Speaker 1>I can go elsewhere and have a much higher quality

1:07:23.040 --> 1:07:25.880
<v Speaker 1>of life and you know, live and work rather than

1:07:26.560 --> 1:07:29.000
<v Speaker 1>work to live, you know, or I don't how that

1:07:29.040 --> 1:07:31.840
<v Speaker 1>phrase goes yeah, and you know, one of my brothers

1:07:31.840 --> 1:07:33.720
<v Speaker 1>says it all the time. Yeah. One a woman traveled

1:07:33.720 --> 1:07:35.600
<v Speaker 1>around the world and was like, Wow, this is just

1:07:36.280 --> 1:07:38.520
<v Speaker 1>is so much better in other places. Where are they going.

1:07:38.960 --> 1:07:41.920
<v Speaker 1>They're going to Portugal, They're going to Mexico, They're going

1:07:41.920 --> 1:07:44.120
<v Speaker 1>to the Caribbean. A lot of people going to Mexico,

1:07:45.520 --> 1:07:48.600
<v Speaker 1>sometimes as far away as Highland, just places where the

1:07:48.640 --> 1:07:50.640
<v Speaker 1>dollar goes further because some of them say, you know,

1:07:51.520 --> 1:07:53.440
<v Speaker 1>the privilege of having you know, a little bit of

1:07:53.480 --> 1:07:57.520
<v Speaker 1>money and being American erases the negative privilege of being

1:07:57.560 --> 1:07:59.919
<v Speaker 1>a black person in these places. Well, it's another great section.

1:08:00.680 --> 1:08:02.360
<v Speaker 1>We had some fun with you, but some real serious

1:08:02.400 --> 1:08:05.280
<v Speaker 1>stuff as well. Would you do free mid Left Crisis.

1:08:05.600 --> 1:08:10.280
<v Speaker 1>I'm having it right now. Yeah, I'm trying to write

1:08:10.280 --> 1:08:11.919
<v Speaker 1>a book. I think I'm going to write a book,

1:08:12.680 --> 1:08:14.360
<v Speaker 1>which is something you can kind of do on the side,

1:08:14.400 --> 1:08:18.360
<v Speaker 1>carve out time for make promises to yourself, check out

1:08:18.400 --> 1:08:20.599
<v Speaker 1>the magazine, check out Pursuits. Chris Rosser, thank you as always,

1:08:20.600 --> 1:08:23.559
<v Speaker 1>have a good weekend. Editor of Bloomberg Pursuits. You're listening

1:08:23.600 --> 1:08:27.400
<v Speaker 1>to the Bloomberg Business Week podcast. Catch us live weekdays

1:08:27.439 --> 1:08:30.439
<v Speaker 1>from two to five pm. Eastern on Bloomberg Radio The

1:08:30.479 --> 1:08:33.639
<v Speaker 1>Bloomberg Business a band you two. You can also listen

1:08:33.760 --> 1:08:37.280
<v Speaker 1>live to our flagship New York station, Just Say Alexa

1:08:37.520 --> 1:08:41.479
<v Speaker 1>play Bloomberg e Love and Dirty. You might remember the

1:08:41.520 --> 1:08:44.719
<v Speaker 1>movie The Monumentsman back in twenty fourteen with George Clooney,

1:08:44.760 --> 1:08:46.760
<v Speaker 1>loosely based on a non fiction book, and it was

1:08:46.800 --> 1:08:49.040
<v Speaker 1>about an Allied group on a mission to find and

1:08:49.080 --> 1:08:51.759
<v Speaker 1>say pieces of art and more before they were destroyed

1:08:51.760 --> 1:08:54.280
<v Speaker 1>by the Nazis in World War Two. Well, in keeping

1:08:54.320 --> 1:08:56.400
<v Speaker 1>with that, our next guest has written about the true

1:08:56.439 --> 1:09:00.439
<v Speaker 1>story museum curators who saved the prices treasures of China's

1:09:00.439 --> 1:09:04.280
<v Speaker 1>Forbidden City during that war. As well. We welcome author

1:09:04.280 --> 1:09:07.320
<v Speaker 1>and journalist formerly at the BBC, Adam Brooks. He's got

1:09:07.320 --> 1:09:09.719
<v Speaker 1>a book out, a new book, Fragile Cargo, the World

1:09:09.720 --> 1:09:12.439
<v Speaker 1>War two race to save the Treasures of the Forbidden City,

1:09:12.439 --> 1:09:16.040
<v Speaker 1>and he joins us via Zoom in Washington, DC. Adam,

1:09:16.040 --> 1:09:19.760
<v Speaker 1>good to have you here with Maddie and myself. Tell

1:09:19.800 --> 1:09:22.240
<v Speaker 1>us about why you wanted to write this book or

1:09:22.280 --> 1:09:26.680
<v Speaker 1>what initially kind of brought you to it. Yeah, I'm

1:09:26.880 --> 1:09:30.000
<v Speaker 1>quite simply that it was a great story that it

1:09:30.080 --> 1:09:32.599
<v Speaker 1>does have It is a bit reminiscent of the monument's men,

1:09:32.680 --> 1:09:35.400
<v Speaker 1>but it's kind of larger in scale, and it had

1:09:35.439 --> 1:09:37.960
<v Speaker 1>never really been told in English before. That hasn't been

1:09:38.000 --> 1:09:41.080
<v Speaker 1>a full accounting of this this thing. So as I

1:09:41.160 --> 1:09:43.200
<v Speaker 1>dug into it, I found all these kind of new

1:09:43.280 --> 1:09:49.680
<v Speaker 1>sources emerging in China, and gradually this extraordinary story twenty

1:09:49.920 --> 1:09:54.960
<v Speaker 1>thousand wooden cases pact full of the most irreplaceable art

1:09:55.040 --> 1:09:58.880
<v Speaker 1>in Chinese culture, moving through the Second World War for

1:09:59.000 --> 1:10:05.120
<v Speaker 1>sixteen years. It's an absolutely amazing tale, it is, and story, Adam,

1:10:05.240 --> 1:10:07.960
<v Speaker 1>can you for those who are completely unfamiliar, just give

1:10:08.040 --> 1:10:11.120
<v Speaker 1>us the quick kind of geopolitical context of what was

1:10:11.160 --> 1:10:14.400
<v Speaker 1>going on in China at the time and the specific

1:10:14.520 --> 1:10:18.400
<v Speaker 1>museum that you write about in your book. Right, so

1:10:19.040 --> 1:10:21.720
<v Speaker 1>we all know something about the Forbidden City, right. It's

1:10:21.760 --> 1:10:24.400
<v Speaker 1>that huge set of palaces with the great, big tower

1:10:24.439 --> 1:10:26.720
<v Speaker 1>and red walls in the middle of what today we

1:10:26.800 --> 1:10:32.439
<v Speaker 1>call Beijing. Inside there, the emperors lived for hundreds of years,

1:10:32.479 --> 1:10:36.320
<v Speaker 1>and they had this colossal collection of art, more than

1:10:36.360 --> 1:10:40.080
<v Speaker 1>a million pieces of art, paintings, jewels, jades, bronzes, you

1:10:40.160 --> 1:10:42.960
<v Speaker 1>name it, all kinds of art. And in the nineteen

1:10:43.120 --> 1:10:48.439
<v Speaker 1>thirties when Japan invaded China and began gobbling up Chinese territory,

1:10:49.520 --> 1:10:53.040
<v Speaker 1>the curators inside the Forbidden City, which by this time

1:10:53.120 --> 1:10:56.599
<v Speaker 1>was called the Palace Museum, decided that they had to

1:10:56.640 --> 1:10:59.680
<v Speaker 1>evacuate this art to save it from the Japanese. They

1:10:59.680 --> 1:11:03.160
<v Speaker 1>would terrified of air raids, they were terrified of looting

1:11:03.160 --> 1:11:06.280
<v Speaker 1>and plunder that it could get stolen. So they boxed

1:11:06.320 --> 1:11:09.519
<v Speaker 1>it up in these twenty thousand wooden cases, and for

1:11:09.560 --> 1:11:13.320
<v Speaker 1>the next sixteen years they moved it all over China

1:11:13.400 --> 1:11:17.040
<v Speaker 1>and hid it in villages and caves and temples in

1:11:17.080 --> 1:11:20.280
<v Speaker 1>the far west of the country. Tell us how they

1:11:20.320 --> 1:11:22.600
<v Speaker 1>did that, because I'm reading and I'm going through and

1:11:22.720 --> 1:11:27.000
<v Speaker 1>there's landslides and they're just navigating some crazy situations. Talk

1:11:27.040 --> 1:11:28.680
<v Speaker 1>about some of the conditions that they had to deal

1:11:28.720 --> 1:11:31.920
<v Speaker 1>with too. The logistics were ridiculous, So they loaded these

1:11:31.960 --> 1:11:34.760
<v Speaker 1>cases on steamships, they loaded them on trucks. Sometimes they

1:11:34.760 --> 1:11:38.200
<v Speaker 1>were actually carried on shoulder poles by porters. They went

1:11:38.280 --> 1:11:42.040
<v Speaker 1>up rivers, they traveled over mountain ranges, and sometimes they

1:11:42.040 --> 1:11:45.320
<v Speaker 1>were just literally a daze ahead of the Japanese advance.

1:11:45.800 --> 1:11:48.280
<v Speaker 1>And all the time the curators who were doing this

1:11:48.360 --> 1:11:52.680
<v Speaker 1>were frantically improvising and trying to keep this invaluable art

1:11:53.040 --> 1:11:56.760
<v Speaker 1>not just safe but dry, out of the way of

1:11:56.840 --> 1:12:01.559
<v Speaker 1>Japanese bombing and away from these soldiers and trying to

1:12:01.560 --> 1:12:03.960
<v Speaker 1>make sure that it didn't get eaten by bugs and

1:12:04.080 --> 1:12:07.320
<v Speaker 1>termites and stuff like that. So, I mean, the logistics

1:12:07.320 --> 1:12:09.720
<v Speaker 1>of the thing were really quite eye popping, and I

1:12:09.800 --> 1:12:12.920
<v Speaker 1>try in Fragile Cargo to give you a sense of

1:12:12.920 --> 1:12:15.640
<v Speaker 1>who these people were and how they lived and what

1:12:15.720 --> 1:12:18.800
<v Speaker 1>they ate and what life was like in wartime China,

1:12:18.479 --> 1:12:20.920
<v Speaker 1>which which is something I think we've kind of forgotten

1:12:21.240 --> 1:12:23.800
<v Speaker 1>in the United States. I have to say. My dad

1:12:23.880 --> 1:12:26.200
<v Speaker 1>was one of four brothers, and they are all were

1:12:26.280 --> 1:12:28.920
<v Speaker 1>in the war in different places. My dad was in

1:12:28.920 --> 1:12:32.200
<v Speaker 1>France and Germany, my uncle was out in the Pacific

1:12:32.280 --> 1:12:34.880
<v Speaker 1>like it. But it's it was an era that I

1:12:34.880 --> 1:12:36.840
<v Speaker 1>think it's important that we all kind of have some

1:12:36.960 --> 1:12:40.439
<v Speaker 1>awareness of the war. You know, the world at war truly,

1:12:40.640 --> 1:12:45.160
<v Speaker 1>and you're just talking about devastation everywhere, and you know,

1:12:45.240 --> 1:12:49.320
<v Speaker 1>thinking about just what that situation was and just people

1:12:49.360 --> 1:12:53.840
<v Speaker 1>watching their culture, their world everything just come undone. So

1:12:53.920 --> 1:12:59.000
<v Speaker 1>I mean in China, China alone, historians think that's between

1:12:59.000 --> 1:13:04.920
<v Speaker 1>fourteen and twenty million people died that war. I mean,

1:13:04.920 --> 1:13:07.479
<v Speaker 1>it's the same level as sort of the Soviet Union.

1:13:07.560 --> 1:13:10.439
<v Speaker 1>By comparisons, our losses in the United States are a

1:13:10.439 --> 1:13:15.560
<v Speaker 1>little over four hundred thousand people, nearly twenty million in China.

1:13:16.160 --> 1:13:20.280
<v Speaker 1>The ferocity of the Japanese advance, the way that the

1:13:20.360 --> 1:13:23.680
<v Speaker 1>Japanese military treated people in China and across all the

1:13:23.760 --> 1:13:26.400
<v Speaker 1>territories that they conquered in East Asia. You know, it

1:13:26.439 --> 1:13:29.240
<v Speaker 1>really bears just trying to uncover that history a bit

1:13:29.240 --> 1:13:32.360
<v Speaker 1>and remember it, because it really is a huge strand

1:13:32.439 --> 1:13:35.080
<v Speaker 1>of human experience that I think in danger of kind

1:13:35.080 --> 1:13:37.360
<v Speaker 1>of losing. And Adam, I know that you spent time

1:13:37.560 --> 1:13:40.920
<v Speaker 1>in Beijing as a reporter, of course, can you talk

1:13:40.960 --> 1:13:44.840
<v Speaker 1>a little bit about how that impacted your perspective on

1:13:44.920 --> 1:13:48.320
<v Speaker 1>the history of China and how kind of writing and

1:13:48.360 --> 1:13:52.719
<v Speaker 1>reporting on the book itself has changed your perspective about

1:13:52.760 --> 1:13:55.880
<v Speaker 1>the China and specifically the moves from Beijing that we

1:13:55.920 --> 1:13:59.320
<v Speaker 1>see today. Well, when I was there in China, things

1:13:59.360 --> 1:14:01.599
<v Speaker 1>were not nearly as tough for reporters as they are now,

1:14:01.760 --> 1:14:04.479
<v Speaker 1>so we were still able to move a little bit freely.

1:14:04.760 --> 1:14:08.000
<v Speaker 1>There was surveillance and harassment from the authorities, but nothing

1:14:08.520 --> 1:14:10.880
<v Speaker 1>like it is today. You know, China under Sieging Ping

1:14:10.960 --> 1:14:15.479
<v Speaker 1>has really closed down a great deal to foreign scrutiny

1:14:15.560 --> 1:14:22.800
<v Speaker 1>and to journalism. I'm of a view that taking some

1:14:22.960 --> 1:14:26.240
<v Speaker 1>time to not just look at the reporting on China.

1:14:26.320 --> 1:14:29.240
<v Speaker 1>I mean, I've sort of come to realize that if

1:14:29.280 --> 1:14:32.200
<v Speaker 1>you spend a bit of time looking at the origins

1:14:32.240 --> 1:14:35.280
<v Speaker 1>of modern China, where what is this thing, the Chinese

1:14:35.280 --> 1:14:37.760
<v Speaker 1>Communist Party? What does it come from? You know, we

1:14:37.920 --> 1:14:40.519
<v Speaker 1>kind of know that Chairman Mao built it, but how

1:14:40.840 --> 1:14:42.479
<v Speaker 1>did what did he do? What did he really think?

1:14:42.680 --> 1:14:45.720
<v Speaker 1>What happened before the Communist Party? All these things can

1:14:45.800 --> 1:14:51.080
<v Speaker 1>kind of inform your sense of modern China and try

1:14:51.120 --> 1:14:53.040
<v Speaker 1>to begin to instruct us a little bit as to

1:14:53.120 --> 1:14:57.040
<v Speaker 1>why this country feels very threatened a lot of the time,

1:14:57.560 --> 1:15:00.720
<v Speaker 1>somewhat paranoid a lot of the time, and why the

1:15:00.720 --> 1:15:03.599
<v Speaker 1>Communist Party's default position is to kind of close down

1:15:03.720 --> 1:15:05.880
<v Speaker 1>and batten down the hatches the way it is right,

1:15:06.080 --> 1:15:08.200
<v Speaker 1>the way it is now. And I think it's very

1:15:08.240 --> 1:15:10.640
<v Speaker 1>important that we in the United States sort of understand

1:15:10.720 --> 1:15:14.120
<v Speaker 1>that dynamic in China and try to make sure that

1:15:14.200 --> 1:15:16.800
<v Speaker 1>we don't this is my personal view, right, but try

1:15:16.840 --> 1:15:20.160
<v Speaker 1>to make sure we don't talk ourselves into escalating against

1:15:20.200 --> 1:15:22.479
<v Speaker 1>China when we don't really need to. Adam very quickly

1:15:22.479 --> 1:15:24.800
<v Speaker 1>twenty twenty five seconds here, so was most of the

1:15:24.920 --> 1:15:29.639
<v Speaker 1>art saved, salvage and now somewhere where we can see it.

1:15:29.680 --> 1:15:33.479
<v Speaker 1>Just was. It was remarkable how little of it got broken,

1:15:33.880 --> 1:15:36.280
<v Speaker 1>how little of it got lost. It's most of it

1:15:36.360 --> 1:15:38.479
<v Speaker 1>is now back in Beijing. But some of the very

1:15:38.520 --> 1:15:41.639
<v Speaker 1>best stuff ended up going to Taiwan and is now

1:15:41.680 --> 1:15:43.960
<v Speaker 1>in Taipei. But yes, you can see it on those

1:15:43.960 --> 1:15:48.000
<v Speaker 1>two great museums. It's there and save today well, incredible story,

1:15:48.760 --> 1:15:51.559
<v Speaker 1>real the world, and you play it out in your

1:15:51.560 --> 1:15:54.080
<v Speaker 1>book Fragile Cargo, The World War two Race to save

1:15:54.120 --> 1:15:57.160
<v Speaker 1>the Treasures of China's Forbidden City. We've been just talking

1:15:57.240 --> 1:16:01.040
<v Speaker 1>with Annam Brooks. He's author and journalist us from Washington,

1:16:01.160 --> 1:16:07.240
<v Speaker 1>DC right here on Bloomberg Business Week. This is the

1:16:07.280 --> 1:16:12.040
<v Speaker 1>Bloomberg Business Week podcast, available on Apple, Spotify, and anywhere

1:16:12.080 --> 1:16:15.799
<v Speaker 1>else you hit your podcast. Listen live each weekday starting

1:16:15.800 --> 1:16:19.559
<v Speaker 1>at two pm Eastern on Bloomberg dot Com, p iHeartRadio app,

1:16:19.680 --> 1:16:22.400
<v Speaker 1>tune In, and the Bloomberg Business App. You can also

1:16:22.479 --> 1:16:26.200
<v Speaker 1>watch us live on Bloomberg Quicktake every weekday on YouTube

1:16:26.320 --> 1:16:28.080
<v Speaker 1>and always on the Bloomberg Terminal