WEBVTT - TechStuff Classic: Alphabetizing Google

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<v Speaker 1>Welcome to tech Stuff, a production from I Heart Radio.

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<v Speaker 1>Hey there, and welcome to tech Stuff. I'm your host

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<v Speaker 1>job in Strickland. I'm an executive producer with iHeart Radio

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<v Speaker 1>and how the tech are Yet it is time for

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<v Speaker 1>a classic episode. This episode, originally published on September seventh,

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<v Speaker 1>two thousand fifteen, is called Alphabetizing Google. It is, of course,

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<v Speaker 1>about the when Google created the company Alphabet to serve

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<v Speaker 1>as an umbrella company for all of Google's various divisions

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<v Speaker 1>that had spun off to become companies of their own.

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<v Speaker 1>It was an interesting process because, as I recall, Google

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<v Speaker 1>originally owned Alphabet, and then they had to do kind

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<v Speaker 1>of a weird little switcheroo on paper to make Alphabet

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<v Speaker 1>the official umbrella corporation. You start reading up about these

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<v Speaker 1>things and you begin to think, you know, all of

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<v Speaker 1>business is based off of a three card Monty game.

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<v Speaker 1>But I'm getting ahead of myself. Let's listen to this

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<v Speaker 1>classic episode. So on Monday August ten, two thousand fifteen,

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<v Speaker 1>Google CEO Larry Page posted in the official Google blog

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<v Speaker 1>that the massive company would undergo a restructuring and Google

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<v Speaker 1>would become a subsidiary under a parent company named Alphabet. Now,

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<v Speaker 1>obviously the tech news world went bonkers as a result

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<v Speaker 1>of this announcement, But what does it really mean and

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<v Speaker 1>why would Google ever want to do this. That's the

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<v Speaker 1>purpose of this episode. So I'm going to talk about

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<v Speaker 1>not just Google's decision, but what a parent company is,

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<v Speaker 1>what subsidiaries are, why those things exist, so that we

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<v Speaker 1>can actually have a better understanding. And one of the

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<v Speaker 1>reasons I'm doing this is because, even as a tech

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<v Speaker 1>guy with a kind of general understanding of corporate structure,

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<v Speaker 1>I was kind of confused too, and so I thought,

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<v Speaker 1>if I'm confused, I'm sure at least one other person

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<v Speaker 1>out there is confused. So that's why I want to

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<v Speaker 1>really dive into this and get a general understanding of

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<v Speaker 1>parent companies and subsidiaries so that we understand why those

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<v Speaker 1>exist across different companies, not just Google. So first, Alphabet

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<v Speaker 1>is the parent company that will oversee a collection of

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<v Speaker 1>other companies, the largest of which is Google. Larry Page

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<v Speaker 1>will be the CEO of this new company, so trans

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<v Speaker 1>transferring from Google to Alphabet. Sarah A. Brend will be

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<v Speaker 1>the president of Alphabet, and Paige and Brend are of

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<v Speaker 1>course co founders of Google. Now it might be helpful

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<v Speaker 1>to take this moment to explain what a parent company

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<v Speaker 1>is and how those subsidiaries work in general. So, a

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<v Speaker 1>parent company is a company that controls other companies. The

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<v Speaker 1>way it does that is it has to own enough

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<v Speaker 1>voting stock or control of those companies or more. Actually, now,

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<v Speaker 1>parent companies are not necessarily hands on with their control.

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<v Speaker 1>Sometimes you have a parent company that has all these

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<v Speaker 1>subsidiaries as a means of generating revenue, but they largely

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<v Speaker 1>remain hands off with those subsidiaries. But then there are

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<v Speaker 1>other parent companies that get really involved with what their

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<v Speaker 1>their subsidiaries are doing. It all depends upon the specific companies,

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<v Speaker 1>but subsidiaries have their own management levels. So while there

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<v Speaker 1>will be the CEO of Alphabet, there will also still

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<v Speaker 1>be a s CEO of Google. That might sound confusing,

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<v Speaker 1>but it's it makes sense when you look at how

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<v Speaker 1>subsidiaries have to manage themselves. So you can kind of

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<v Speaker 1>think of subsidiaries as the children of parent companies. It's

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<v Speaker 1>kind of stretches the analogy, but it works. So a

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<v Speaker 1>regular subsidiary, there is such a thing, is one that

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<v Speaker 1>is owned by a parent company, whereas a wholly owned

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<v Speaker 1>subsidiary is I bet you're going to guess it owned

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<v Speaker 1>by a parent company. Now, generally speaking, the most common

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<v Speaker 1>reason for creating a parent company and subsidiary relationship is

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<v Speaker 1>to distribute risk and liability, as well as to expand

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<v Speaker 1>into new businesses without taking the focus away from an

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<v Speaker 1>already existing line of business. In other words, if you

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<v Speaker 1>have a huge company that's really good at one thing,

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<v Speaker 1>and you want to pursue another line of business, it

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<v Speaker 1>might make more sense to create a parent company and

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<v Speaker 1>a subsidiary dedicated to that new business instead of lumping

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<v Speaker 1>it under the existing company. Google has been operating under

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<v Speaker 1>that second approach for quite some time. Google's just this

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<v Speaker 1>massive company that has acquired other businesses, most of which

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<v Speaker 1>are only tangentially aligned with Google's main business, and the

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<v Speaker 1>more Google does that, the harder it is to manage everything.

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<v Speaker 1>Going with a parent company makes that management much more

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<v Speaker 1>clear and the lines of command are much more clear.

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<v Speaker 1>So the parent company organizes the management teams of the

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<v Speaker 1>subsidiaries and establishes the company by laws. This creates the

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<v Speaker 1>governance structure for the subsidiary and makes it clear what

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<v Speaker 1>the chain of command will be and how it relates

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<v Speaker 1>to the parent company. So in other words, it removes

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<v Speaker 1>some of this confusion. If you work for one of

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<v Speaker 1>these divisions that's now a subsidiary, you should have a

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<v Speaker 1>pretty clear chain of command all the way up to

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<v Speaker 1>the parent company, and most of the time it's going

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<v Speaker 1>to be independent of the other subsidiaries, so you don't

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<v Speaker 1>necessarily have to worry about reporting to like five different

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<v Speaker 1>bosses across different divisions because those other companies will be independent.

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<v Speaker 1>So the structure also determines how the parent company and

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<v Speaker 1>subsidiaries are treated as legal entities. If the parent and

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<v Speaker 1>subsidiaries share employee benefit plans or insurance contracts, or they

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<v Speaker 1>commingle their funds or files, or they file consolidated income

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<v Speaker 1>tax returns, they can be seen as a single entity.

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<v Speaker 1>So in other words, there are some tax issues that

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<v Speaker 1>come into play. It's not all just organizational there's also

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<v Speaker 1>tax considerations. Uh. Now, in the United States, a parent

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<v Speaker 1>company can offset the profits and losses of subsidiaries against

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<v Speaker 1>each other for federal tax return purposes. So if you

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<v Speaker 1>have a big parent company and one subsidiary is doing

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<v Speaker 1>really well and another subsidiary is doing very poorly in

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<v Speaker 1>a given financial year, you can offset the losses of

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<v Speaker 1>one with the revenues of another, and that can lead

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<v Speaker 1>to huge savings in the big picture when it comes

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<v Speaker 1>time to file federal tax return. There's also some benefit

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<v Speaker 1>on a on a state level, depending upon what state

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<v Speaker 1>you are in. Some states only tax the income earned

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<v Speaker 1>within that state, and all income earned in other states

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<v Speaker 1>remains untaxed, so there's that as well. Now, a subsidiary

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<v Speaker 1>is a separate legal entity and has its own liability

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<v Speaker 1>that is separate from the parent companies. That means the

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<v Speaker 1>parent company can create a subsidiary that pursues businesses that

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<v Speaker 1>might be risky, meaning they could have a really low

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<v Speaker 1>return on investment, without putting the parent company itself at risk.

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<v Speaker 1>Parent companies are not normally held liable for the debts

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<v Speaker 1>or actions of individual subsidiaries. So if you are the

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<v Speaker 1>head of a massive parent company, you should invite me

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<v Speaker 1>over to dinner one day. Also, if one of your

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<v Speaker 1>smaller subsidiaries goes on some sort of quest for world

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<v Speaker 1>domination or something, it's not necessarily your butt that will

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<v Speaker 1>be held accountable, unless, of course, the courts do what

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<v Speaker 1>is called piercing the corporate veil to see if there

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<v Speaker 1>were any goings on of the hanky and or panky

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<v Speaker 1>variety behind the scenes at the parent and company level.

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<v Speaker 1>If that were the case, if it turns out that

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<v Speaker 1>this subsidiary was going on a quest for world domination

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<v Speaker 1>and was doing so under your direction or your encouragement,

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<v Speaker 1>you could find yourself in serious hot water. But if

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<v Speaker 1>there's no link found, then as a parent company, you

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<v Speaker 1>are somewhat protected from liability. The subsidiary is to blame,

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<v Speaker 1>not the parent company. So in other words, uh, the

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<v Speaker 1>if one branch goes bad, it doesn't poison all the

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<v Speaker 1>other branches, so it's a means of protection. Also, a

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<v Speaker 1>subsidiary is something that a company can sell off to

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<v Speaker 1>other companies more easily if it chooses to do so

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<v Speaker 1>in the future. It's much easier to sell off an

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<v Speaker 1>entire subsidiary than it is to sell off, say a

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<v Speaker 1>division of a company. We'll be back with more about

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<v Speaker 1>the alphabetizing of Google after this quick break. So let's

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<v Speaker 1>say Alphabet creates a subsidiary for a business that seems promising,

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<v Speaker 1>but it turns out it's just not a good fit

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<v Speaker 1>for the way Alphabet does business. It could then sell

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<v Speaker 1>that subsidiary off to another interested party. So, like I

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<v Speaker 1>said earlier, the largest company under the Alphabet parent company

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<v Speaker 1>is Google. Google will be a wholly owned subsidiary of Alphabet.

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<v Speaker 1>This is not a big surprise. Google's market cap as

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<v Speaker 1>of August twelfth, two thousand fifteen, was four hundred sixty

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<v Speaker 1>one point seven billion with a B dollars. That's nearly

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<v Speaker 1>half a trillion dollars. Now, in case you're wondering, Apple

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<v Speaker 1>is still well ahead of Google. Apple's market cap was

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<v Speaker 1>six hundred thirty two point eight billion dollars, so, you know,

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<v Speaker 1>nearly two hundred billion dollars more than Google. So we're

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<v Speaker 1>still talking. You know, it's still not anywhere close to

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<v Speaker 1>hitting a trillion before Apple does. Now. Market cap stands

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<v Speaker 1>for market capitalization, and that's the term that describes the

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<v Speaker 1>dollar value of the total number of shares for a

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<v Speaker 1>publicly traded company. So you figure that out by taking

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<v Speaker 1>the value of the traded shares at any given time

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<v Speaker 1>and multiply that times the number of shares that are

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<v Speaker 1>out there. That tells you the market cap for that company.

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<v Speaker 1>According to the SEC filing, which must be made public,

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<v Speaker 1>Google will also contain YouTube and Android under its umbrella.

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<v Speaker 1>In addition to search, ads, maps, and apps. But lots

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<v Speaker 1>of stuff that was previously organized under Google will now

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<v Speaker 1>be spun off as separate subsidiaries of Alphabet. So some

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<v Speaker 1>stuff is gonna stay Google. YouTube does not become its

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<v Speaker 1>own individual company that will still be part of Google,

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<v Speaker 1>but other stuff will. Like a group called Life Sciences,

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<v Speaker 1>which is a research and development division debty caated to

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<v Speaker 1>finding new technologies to help in the field of health.

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<v Speaker 1>Among its projects are the glucose sensing contact lenses that

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<v Speaker 1>are really interesting. Also, there's a division called Calico that

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<v Speaker 1>will become its own company UH that is a company

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<v Speaker 1>that researches aging and how to increase the length of

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<v Speaker 1>our lifespans. There's also Google Fiber that will become its

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<v Speaker 1>own entity. There's Nest, the intelligent thermostat that Google acquired

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<v Speaker 1>that will be its own entity. And also the Google

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<v Speaker 1>x Lab, which is the division that does experiments with

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<v Speaker 1>long shot projects and big ideas, the crazy R and

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<v Speaker 1>D stuff that leads to to things like the UH

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<v Speaker 1>the drone delivery system that Google wants to implement, the

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<v Speaker 1>driver list cars. That kind of stuff came out of

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<v Speaker 1>Google x Lab. Also, Google has a couple of investment arms,

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<v Speaker 1>once called Google Ventures and another one's called Google Capital.

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<v Speaker 1>Those will also operate independently of Google, and they will

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<v Speaker 1>be under the Alphabet umbrella. Now, as for the financial

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<v Speaker 1>situation of all these companies, Google's finances will remain separate

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<v Speaker 1>from all the other subsidiaries. Also, all shares of Google

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<v Speaker 1>the company will convert into the same number of shares

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<v Speaker 1>of Alphabet, So if you have shares in Google now,

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<v Speaker 1>you're going to have shares in Alphabet. The trading symbol

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<v Speaker 1>for Google will remain the same, so that's not changing now.

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<v Speaker 1>I mentioned that Larry Page was transitioning from CEO of

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<v Speaker 1>Google to be CEO of Alphabet, So that means who

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<v Speaker 1>gets to be the CEO of Google. There's gonna be

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<v Speaker 1>an opening there right well. The new CEO of Google

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<v Speaker 1>will be Sundar Pachai. Sundar is from India and has

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<v Speaker 1>a an MS degree from Stanford and Material Sciences and engineering.

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<v Speaker 1>He joined Google back in two thousand four and he

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<v Speaker 1>worked on projects like Google Chrome and Chrome OS and

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<v Speaker 1>also helped develop Gmail and Google Maps. So he was

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<v Speaker 1>one of those people rumored to be considered from Microsoft

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<v Speaker 1>CEO position when it was open. When Balmer was leaving,

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<v Speaker 1>so uh, someone who has been with Google quite sometime

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<v Speaker 1>and is well known for injecting a ton of life,

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<v Speaker 1>vitality and research into Google. In fact, Larry Page has

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<v Speaker 1>had nothing but wonderful things to say about him and

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<v Speaker 1>his contributions over the last few years. You also have

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<v Speaker 1>other executives who will be taking on new roles. Ruth

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<v Speaker 1>poor At, who is the current Chief Financial Officer of Google,

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<v Speaker 1>will still be CFO of Google, but also will become

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<v Speaker 1>the senior vice president and chief financial officer of Alphabet,

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<v Speaker 1>so she will serve as the CFO for both Alphabet

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<v Speaker 1>and Google at the same time. All the other subsidiaries

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<v Speaker 1>will have their own CEO. Suh, they haven't all been

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<v Speaker 1>announced yet. Page and Brent's job will be to make

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<v Speaker 1>sure that each subsidiary receives the resources and attention they

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<v Speaker 1>need for success. And the actual process for this transformation

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<v Speaker 1>is bizarre. You know, I said Google is going to

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<v Speaker 1>create a parent company called Alphabet. Google will become a

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<v Speaker 1>wholly owned subsidiary of Alphabet, and these other companies will

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<v Speaker 1>also be wholly owned subsidiaries of Alphabet. That's this simplification

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<v Speaker 1>for the process that's actually going to happen, and I'm

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<v Speaker 1>going to explain to you what the process is based

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<v Speaker 1>upon the SEC filing. And this really demonstrates how bizarre

0:14:32.520 --> 0:14:36.440
<v Speaker 1>corporate maneuvers have to be in order for them to

0:14:36.520 --> 0:14:41.000
<v Speaker 1>take effect. It is truly strange. So first Google will

0:14:41.040 --> 0:14:45.920
<v Speaker 1>create a direct wholly owned subsidiary called Alphabet, So, in

0:14:45.920 --> 0:14:48.200
<v Speaker 1>other words, Google will be a parent company to the

0:14:48.240 --> 0:14:51.120
<v Speaker 1>subsidiary Alphabet instead of the other way around. Now this

0:14:51.200 --> 0:14:54.800
<v Speaker 1>sounds bizarre because it's literally the opposite of what I

0:14:54.920 --> 0:14:57.640
<v Speaker 1>said was going to happen earlier, where Alphabet was going

0:14:57.640 --> 0:15:01.080
<v Speaker 1>to be the parent company. But just hold on because

0:15:01.120 --> 0:15:05.080
<v Speaker 1>it gets weirder from here. Alright, So at this phase,

0:15:05.520 --> 0:15:08.760
<v Speaker 1>Google is a parent company and Alphabet is its wholly

0:15:08.840 --> 0:15:13.800
<v Speaker 1>owned subsidiary. Alphabet then will form its own wholly owned

0:15:13.840 --> 0:15:19.840
<v Speaker 1>subsidiary called merger Sub. Really catchy name for a company. Right,

0:15:20.600 --> 0:15:24.320
<v Speaker 1>This is all in the SEC filings. So merger Sub

0:15:24.480 --> 0:15:29.560
<v Speaker 1>has one purpose only. Merger Sub is an indirect wholly

0:15:29.600 --> 0:15:33.120
<v Speaker 1>owned subsidiary of Google, or if you like it, if

0:15:33.120 --> 0:15:36.160
<v Speaker 1>you think of it in family terms, Google is is

0:15:36.200 --> 0:15:40.920
<v Speaker 1>the parent, Alphabet is the kid, and merger Sub is

0:15:40.960 --> 0:15:47.160
<v Speaker 1>the grand kid. Now, the next phase has Google undergoing

0:15:47.200 --> 0:15:52.120
<v Speaker 1>a corporate merger with Merger Sub. So, in other words,

0:15:52.720 --> 0:15:59.920
<v Speaker 1>Grandpa Google and grandkid merger Sub merged together to become

0:16:00.280 --> 0:16:04.880
<v Speaker 1>one entity. So Google will emerge with its own indirect,

0:16:04.960 --> 0:16:10.560
<v Speaker 1>wholly owned subsidiary. But because merger Sub is a subsidiary

0:16:10.560 --> 0:16:15.080
<v Speaker 1>of Alphabet, that makes Google a direct, wholly owned subsidiary

0:16:15.120 --> 0:16:20.320
<v Speaker 1>of Alphabet. So now Google is Alphabet's kid, not the

0:16:20.320 --> 0:16:24.800
<v Speaker 1>other way around. If this sounds at all like the

0:16:24.880 --> 0:16:30.000
<v Speaker 1>novelty song I'm My Own Grandpa, it totally is. And

0:16:30.040 --> 0:16:32.200
<v Speaker 1>if you don't know what that is, you should listen

0:16:32.240 --> 0:16:34.440
<v Speaker 1>to that song. First of all, I apologize. It is

0:16:34.480 --> 0:16:39.800
<v Speaker 1>an old joke song that involves a convoluted series of

0:16:40.040 --> 0:16:45.360
<v Speaker 1>marriages where the singer becomes his own grandfather. That's pretty

0:16:45.440 --> 0:16:48.480
<v Speaker 1>much what we're looking at here, alright. So to sum

0:16:48.560 --> 0:16:52.400
<v Speaker 1>up what I just said, Google creates a subsidiary called Alphabet.

0:16:52.720 --> 0:16:57.120
<v Speaker 1>Alphabet in turn creates its subsidiary called Merger Sub. Google

0:16:57.200 --> 0:17:01.640
<v Speaker 1>merges with Merger Sub and assumes the role of subsidiary

0:17:01.720 --> 0:17:05.920
<v Speaker 1>to Alphabet. And that's how we get to the the

0:17:06.520 --> 0:17:10.439
<v Speaker 1>world where Alphabet is the parent company. If you were

0:17:10.520 --> 0:17:13.919
<v Speaker 1>to ask me why does it work that way? I

0:17:13.960 --> 0:17:17.199
<v Speaker 1>would stare at you dumbfounded and say, there's got to

0:17:17.240 --> 0:17:19.880
<v Speaker 1>be someone out there who understands this better than I do.

0:17:20.640 --> 0:17:23.199
<v Speaker 1>There has to be otherwise it wouldn't exist. But I

0:17:23.280 --> 0:17:26.000
<v Speaker 1>am not that person. We've got a bit more to

0:17:26.040 --> 0:17:29.920
<v Speaker 1>say about Google forming its parent company, Alphabet after this

0:17:30.000 --> 0:17:42.879
<v Speaker 1>commercial break some other information. Google is conducting this in

0:17:42.920 --> 0:17:48.280
<v Speaker 1>the state of Delaware. Now that's pretty common here in

0:17:48.320 --> 0:17:51.920
<v Speaker 1>the United States. You see a lot of companies incorporating

0:17:51.920 --> 0:17:55.680
<v Speaker 1>in Delaware. Doing so means the company can restructure without

0:17:55.720 --> 0:17:59.200
<v Speaker 1>first holding a shareholder vote. That's a big deal. So

0:17:59.680 --> 0:18:03.960
<v Speaker 1>by conducting this business in Delaware, specifically, Google does not

0:18:04.080 --> 0:18:07.239
<v Speaker 1>have to ask permission from shareholders. Google can just go

0:18:07.280 --> 0:18:11.200
<v Speaker 1>ahead and do this. But you might wonder why so

0:18:11.240 --> 0:18:15.000
<v Speaker 1>many companies in the United States incorporate in Delaware. Even

0:18:15.280 --> 0:18:20.200
<v Speaker 1>if you you know, imagine like they're their actual operating

0:18:20.400 --> 0:18:23.920
<v Speaker 1>headquarters maybe in totally different states, they still incorporate in Delaware.

0:18:24.400 --> 0:18:30.240
<v Speaker 1>Here are the reasons why companies incorporate in Delaware. Uh, first,

0:18:30.280 --> 0:18:32.359
<v Speaker 1>I should give you some quick facts. If you're not

0:18:32.440 --> 0:18:34.960
<v Speaker 1>familiar with the United States and you're not familiar with Delaware,

0:18:35.560 --> 0:18:37.119
<v Speaker 1>you may wonder why this is a big deal. In

0:18:37.160 --> 0:18:39.720
<v Speaker 1>the first place. Well, Delaware is a tiny state, both

0:18:39.760 --> 0:18:44.040
<v Speaker 1>in geography and population. The population for the entire state

0:18:44.480 --> 0:18:47.720
<v Speaker 1>back in two thousand ten, when the last US census

0:18:47.760 --> 0:18:52.680
<v Speaker 1>was conducted, was just eight hundred seven thousand, nine thirty four,

0:18:52.800 --> 0:18:57.040
<v Speaker 1>so less than a million people. And yet more than

0:18:57.119 --> 0:19:01.280
<v Speaker 1>sevent of all new initial pub offerings in the United

0:19:01.320 --> 0:19:05.280
<v Speaker 1>States are done by companies incorporated in Delaware. More than

0:19:05.400 --> 0:19:10.760
<v Speaker 1>six of all Fortune five hundred companies are incorporated in Delaware.

0:19:10.800 --> 0:19:15.960
<v Speaker 1>So what is going on, Well, Delaware leads the way

0:19:16.040 --> 0:19:20.040
<v Speaker 1>when it comes to corporate law, and that's a big,

0:19:20.119 --> 0:19:23.159
<v Speaker 1>big reason you want if you're going to incorporate, you

0:19:23.200 --> 0:19:25.760
<v Speaker 1>want to be in a state that is up to

0:19:25.880 --> 0:19:29.760
<v Speaker 1>date on that law, that is defining that law, because

0:19:29.920 --> 0:19:32.280
<v Speaker 1>then you have a very clear set of rules of

0:19:32.280 --> 0:19:35.960
<v Speaker 1>what you can and cannot do. It makes it well defined,

0:19:36.200 --> 0:19:38.320
<v Speaker 1>and it makes it easy for companies to operate within

0:19:38.359 --> 0:19:41.720
<v Speaker 1>the boundaries of law, or if your cynical, it makes

0:19:41.720 --> 0:19:43.800
<v Speaker 1>it easier for companies to see how much they can

0:19:43.840 --> 0:19:46.639
<v Speaker 1>get away with. Now there's a great deal of case

0:19:46.760 --> 0:19:50.040
<v Speaker 1>history established in Delaware, which again makes it easy to

0:19:50.080 --> 0:19:53.000
<v Speaker 1>know what is and isn't within the rules. Plus it

0:19:53.040 --> 0:19:56.560
<v Speaker 1>makes litigation move more quickly due to the amount of

0:19:56.600 --> 0:19:59.600
<v Speaker 1>previous decisions that are likely to cover the same territory.

0:20:00.000 --> 0:20:03.040
<v Speaker 1>No one wants to get into litigation. No one wants

0:20:03.080 --> 0:20:06.520
<v Speaker 1>to get into lawsuits, corporate lawsuits. But if you're gonna

0:20:06.560 --> 0:20:08.760
<v Speaker 1>have it happen, you want it to be over with

0:20:08.800 --> 0:20:12.640
<v Speaker 1>as quickly as possible so you can get back to business. Now,

0:20:12.680 --> 0:20:16.240
<v Speaker 1>Delaware has a special court, and I love the name

0:20:16.320 --> 0:20:20.199
<v Speaker 1>of this court. It's called the Court of Chancery, and

0:20:20.280 --> 0:20:24.000
<v Speaker 1>that oversees corporate law disputes without the need for juries,

0:20:24.400 --> 0:20:28.200
<v Speaker 1>which speeds things up considerably. And it's its own line

0:20:28.240 --> 0:20:32.119
<v Speaker 1>of courts, so corporate cases have their own court. They

0:20:32.560 --> 0:20:36.760
<v Speaker 1>aren't required to wait in line behind other cases, and

0:20:36.800 --> 0:20:40.160
<v Speaker 1>they are decided upon by judges who specialize in corporate law.

0:20:41.119 --> 0:20:44.760
<v Speaker 1>So that that's why this is all taking place in Delaware. Now.

0:20:44.800 --> 0:20:48.399
<v Speaker 1>A couple of other details about Alphabet and Google. The

0:20:48.600 --> 0:20:52.440
<v Speaker 1>u r L for Alphabet isn't alphabet dot com because

0:20:52.520 --> 0:20:56.840
<v Speaker 1>Google doesn't own alphabet dot com. Instead, the u r

0:20:57.000 --> 0:21:01.920
<v Speaker 1>L is ABC dot X yse E if you go there.

0:21:01.920 --> 0:21:04.760
<v Speaker 1>There's very little as of the recording of this podcast

0:21:05.280 --> 0:21:07.520
<v Speaker 1>that's there right now. It's just a kind of almost

0:21:07.560 --> 0:21:09.800
<v Speaker 1>like a land holding page that links to the Google

0:21:09.840 --> 0:21:13.600
<v Speaker 1>blog that has the announcement. And you might wonder if

0:21:13.600 --> 0:21:17.280
<v Speaker 1>there are already any companies that have the name alphabet,

0:21:17.520 --> 0:21:20.160
<v Speaker 1>and as a matter of fact, there are. There are

0:21:20.200 --> 0:21:23.040
<v Speaker 1>lots of them, and the word has even been trademarked

0:21:23.040 --> 0:21:27.680
<v Speaker 1>by BMW, although Scott Benjamin, as he was leaving the

0:21:27.720 --> 0:21:31.679
<v Speaker 1>studio earlier, told me that BMW really shouldn't have a

0:21:31.720 --> 0:21:34.840
<v Speaker 1>strong claim on trademark for the alphabet because they only

0:21:34.960 --> 0:21:40.080
<v Speaker 1>use three of the letters. Scott makes the same sort

0:21:40.080 --> 0:21:44.359
<v Speaker 1>of jokes I do. Obviously, so other alphabet companies that

0:21:44.480 --> 0:21:49.560
<v Speaker 1>already exist. There's so many. They're just tons like Alphabet Funds,

0:21:50.600 --> 0:21:55.280
<v Speaker 1>Alphabet Energy, Alphabet Plumbing, Alphabet Record Company. There are tons

0:21:55.359 --> 0:21:58.960
<v Speaker 1>that are just called alphabet. So there's been a question

0:21:59.000 --> 0:22:01.840
<v Speaker 1>will these companies in up suing Google to prevent it

0:22:01.880 --> 0:22:05.640
<v Speaker 1>from assuming the name alphabet, And for most of them,

0:22:05.680 --> 0:22:07.919
<v Speaker 1>the answer already sounds like it's going to be no,

0:22:08.400 --> 0:22:11.720
<v Speaker 1>because Google is enormous, so going in against Google would

0:22:11.720 --> 0:22:17.400
<v Speaker 1>be a very expensive and probably futile activity. Also, if

0:22:17.440 --> 0:22:20.840
<v Speaker 1>you try to Google how to sue Google, it just

0:22:20.920 --> 0:22:26.120
<v Speaker 1>comes back saying don't do it. That's a joke. So

0:22:26.200 --> 0:22:30.359
<v Speaker 1>that is why Google is really looking at splitting this out.

0:22:30.480 --> 0:22:34.640
<v Speaker 1>The big reason being that now Google can organize so

0:22:34.760 --> 0:22:38.199
<v Speaker 1>that each division being its own company, can focus on

0:22:38.240 --> 0:22:41.199
<v Speaker 1>what it needs to do to achieve success and it

0:22:41.280 --> 0:22:44.520
<v Speaker 1>doesn't have to be tied directly back to Google. That

0:22:44.680 --> 0:22:46.439
<v Speaker 1>was one of those things that people were asking all

0:22:46.480 --> 0:22:49.240
<v Speaker 1>the time. Google was known as a search company and

0:22:49.720 --> 0:22:53.040
<v Speaker 1>by extension and ad company, so people would say, well,

0:22:53.040 --> 0:22:57.800
<v Speaker 1>why are you getting into autonomous cars or you know,

0:22:58.400 --> 0:23:01.080
<v Speaker 1>why are we were why are you getting to uh

0:23:01.760 --> 0:23:07.080
<v Speaker 1>smart thermostats? Why are you getting into this company that's

0:23:07.119 --> 0:23:12.320
<v Speaker 1>looking into how to stop aging or or to prolonged long,

0:23:12.640 --> 0:23:16.840
<v Speaker 1>prolonged lifespans indefinitely, what's the purpose of this? How does

0:23:16.880 --> 0:23:20.040
<v Speaker 1>that relate back to your main business? And by creating

0:23:20.040 --> 0:23:22.360
<v Speaker 1>this parent company, Google no longer has to answer those

0:23:22.440 --> 0:23:26.560
<v Speaker 1>questions because Google, the company can continue to focus on

0:23:26.600 --> 0:23:33.000
<v Speaker 1>things like Gmail and search and apps and Android and YouTube. Meanwhile,

0:23:33.680 --> 0:23:37.560
<v Speaker 1>the company Calico can focus on longevity, and the company

0:23:37.600 --> 0:23:41.240
<v Speaker 1>Life Sciences can focus on creating technology that benefits the

0:23:41.240 --> 0:23:44.560
<v Speaker 1>medical field. So each company can do what it needs

0:23:44.600 --> 0:23:48.640
<v Speaker 1>to do independent of Google and have a better chance

0:23:48.680 --> 0:23:52.440
<v Speaker 1>of success. This also really does clear things up from

0:23:52.480 --> 0:23:56.480
<v Speaker 1>a management and reporting status. I don't know how many

0:23:56.520 --> 0:23:58.800
<v Speaker 1>of you out there have been have worked for a

0:23:58.920 --> 0:24:01.159
<v Speaker 1>very large company, but for but if you work for

0:24:01.200 --> 0:24:05.520
<v Speaker 1>a big company that has acquired other companies, there usually

0:24:05.600 --> 0:24:09.080
<v Speaker 1>is a long process to figure out where those lines

0:24:09.119 --> 0:24:12.440
<v Speaker 1>of communication need to be drawn, where where is that

0:24:12.520 --> 0:24:15.840
<v Speaker 1>chain of command and how is it formed? And it

0:24:15.880 --> 0:24:18.840
<v Speaker 1>can take years for those questions to be answered, and

0:24:18.880 --> 0:24:20.840
<v Speaker 1>even when they're answered, they may not be the best

0:24:20.880 --> 0:24:24.320
<v Speaker 1>answer to the question. And you might have relationships that

0:24:24.480 --> 0:24:27.440
<v Speaker 1>on paper made sense but in reality don't make any

0:24:27.480 --> 0:24:30.040
<v Speaker 1>sense at all. So I think that's really the main

0:24:30.119 --> 0:24:33.280
<v Speaker 1>reason some people were getting very cynical about the purposes

0:24:33.320 --> 0:24:35.919
<v Speaker 1>of Google, like thinking that this might be some means

0:24:36.000 --> 0:24:41.680
<v Speaker 1>of escaping taxes, and it's certainly there are issues about

0:24:41.760 --> 0:24:44.520
<v Speaker 1>you know, there are there are ways that that apparent

0:24:44.560 --> 0:24:48.560
<v Speaker 1>company can leverage having subsidiaries to pay less tax and

0:24:48.640 --> 0:24:51.800
<v Speaker 1>I have no doubt that Google will or Alphabet rather

0:24:52.119 --> 0:24:56.080
<v Speaker 1>that Alphabet will pursue those But I really do think

0:24:56.480 --> 0:25:01.040
<v Speaker 1>the main reason here was to get a better handle

0:25:01.240 --> 0:25:03.640
<v Speaker 1>on what Google is all about and what these other

0:25:03.720 --> 0:25:06.560
<v Speaker 1>companies are all about, so that they can focus on

0:25:06.640 --> 0:25:09.760
<v Speaker 1>what they do without worrying about all the other elements

0:25:09.800 --> 0:25:15.080
<v Speaker 1>within the giant, sprawling company that is Google. So I

0:25:15.119 --> 0:25:18.280
<v Speaker 1>hope that answers all your questions about Alphabet. Obviously, this

0:25:18.359 --> 0:25:20.879
<v Speaker 1>is just the tip of the iceberg. We don't know

0:25:21.040 --> 0:25:24.879
<v Speaker 1>that much yet because it's only just been announced, but

0:25:25.400 --> 0:25:27.960
<v Speaker 1>I'm sure a lot more information will come out, especially

0:25:27.960 --> 0:25:30.119
<v Speaker 1>things like will they be able to actually use the

0:25:30.160 --> 0:25:33.320
<v Speaker 1>name alphabet or is that going to change? Uh? Does

0:25:33.359 --> 0:25:36.520
<v Speaker 1>seem a little premature to announce it before it actually

0:25:36.600 --> 0:25:39.720
<v Speaker 1>is legal, but you know, it's Google. They've got a

0:25:39.760 --> 0:25:42.600
<v Speaker 1>lot of weight to throw around. I hope you enjoyed

0:25:42.640 --> 0:25:46.399
<v Speaker 1>that classic episode of tech Stuff and the bit about

0:25:46.440 --> 0:25:50.440
<v Speaker 1>Google creating its parent company. Often these days, I still

0:25:50.480 --> 0:25:53.880
<v Speaker 1>find myself referring to the overall company as Google rather

0:25:53.960 --> 0:25:57.399
<v Speaker 1>than Alphabet. But you know, obviously, if you want to

0:25:57.400 --> 0:26:01.520
<v Speaker 1>be really accurate, you want to talk about Alphabet as

0:26:01.560 --> 0:26:05.280
<v Speaker 1>the company that owns all these other spinoffs, and or

0:26:05.280 --> 0:26:07.600
<v Speaker 1>at least as the company that's over all these other spinoffs,

0:26:07.640 --> 0:26:11.240
<v Speaker 1>and Google is just one of many. But yeah, old

0:26:11.240 --> 0:26:14.440
<v Speaker 1>habits die hard. Same thing is happening with meta slash Facebook.

0:26:14.480 --> 0:26:17.560
<v Speaker 1>I always have to say meta slash Facebook because I

0:26:17.600 --> 0:26:20.680
<v Speaker 1>want to just say Facebook, anyway, that's neither here nor there.

0:26:20.720 --> 0:26:22.680
<v Speaker 1>If you have suggestions for topics I should cover in

0:26:22.720 --> 0:26:25.040
<v Speaker 1>future episodes of tech Stuff, reach out to me. You

0:26:25.080 --> 0:26:27.800
<v Speaker 1>can do that through the I Heart Radio app. It's

0:26:27.800 --> 0:26:30.000
<v Speaker 1>free to download. You can just navigate over to tech

0:26:30.080 --> 0:26:32.159
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0:26:32.320 --> 0:26:35.400
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0:26:35.440 --> 0:26:37.560
<v Speaker 1>reach out on Twitter. The handle we use for the

0:26:37.560 --> 0:26:40.640
<v Speaker 1>show is text stuff H s W and I'll talk

0:26:40.640 --> 0:26:49.840
<v Speaker 1>to you again really soon. Tex Stuff is an I

0:26:49.960 --> 0:26:53.439
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<v Speaker 1>visit the i Heart Radio app, Apple Podcasts, or wherever

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