WEBVTT - Scholars Corner: Mastering Copyrights, Trademarks & Contract Negotiations

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

0:00:33.120 --> 0:00:36.920
<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>You have to have a couple of skill sets. At

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<v Speaker 4>the core. You're a business attorney. You should be like

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<v Speaker 4>a strategist.

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<v Speaker 5>You but we need to be problem solvers, fixers because

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<v Speaker 5>at one time I may be touching what I do.

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<v Speaker 5>I'll talk about what I do is negotiating the deals

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<v Speaker 5>as you mentioned with shot like strategize and advocating, but

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<v Speaker 5>you are making sure the brand is protected, copyrights, trademarks.

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<v Speaker 5>It could be you know, if somebody's coming to your

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<v Speaker 5>clients with an investment. If I don't do it, it's

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<v Speaker 5>finding a network of corporate attorneys who.

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<v Speaker 4>May do that. So I'll call it a dot connector.

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<v Speaker 4>You're really a dot connector.

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<v Speaker 5>You handle your piece of the pie, which in my

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<v Speaker 5>case is negotiating, reviewing agreements, redline and marking up and

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<v Speaker 5>then you know, making sure the client's covered on all

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<v Speaker 5>of the facets.

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<v Speaker 4>If you don't do if somebody in your network needs

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<v Speaker 4>to do.

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<v Speaker 6>Is it different from like music, film, television.

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<v Speaker 4>Yes, so they're different.

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<v Speaker 5>Siloed So, I started as a music lawyer, so I

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<v Speaker 5>know everything about very random fact about me. I used

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<v Speaker 5>to co own a music publishing company, so I know

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<v Speaker 5>a lot about music publishing. So it starts for me.

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<v Speaker 5>I cut my teeth in music. My internship was a

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<v Speaker 5>music law So yeah, it's music, fashion, film, and TV

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<v Speaker 5>visual arts. So there are various you know, silos in

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<v Speaker 5>it between oh, the nuance and sort of the deals,

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<v Speaker 5>the deal terms and ask that you're gonna ask because

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<v Speaker 5>what I'm going to ask for music has nothing to

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<v Speaker 5>do in film and television. So when somebody's saying and

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<v Speaker 5>snow dissed other people, they're saying, entertainment is exactly what

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<v Speaker 5>you say, which sort of leg or arm like you'll

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<v Speaker 5>grow with your clients. I've been able to grow with

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<v Speaker 5>you on a massive ways and it takes you into

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<v Speaker 5>other silos. But at the core, it's always good for

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<v Speaker 5>an entertainment attorney to start in like one as I

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<v Speaker 5>keep on calling them silos, because you have to know

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<v Speaker 5>that back and forth. You have to know like music,

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<v Speaker 5>I need I'll know certain triggers. In terms of somebody's saying,

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<v Speaker 5>what does a producer need to get Okay, you need

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<v Speaker 5>to get your front end back in. You need your

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<v Speaker 5>producer fee, right, so that's one percentage of revenue. Then

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<v Speaker 5>you need your producer advance or upfront fee. You need

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<v Speaker 5>your producer royalty rate, you need your back in on publishing,

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<v Speaker 5>you need your sound exchange.

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<v Speaker 4>I just mentioned four revenue stream.

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<v Speaker 5>Yeah, if somebody doesn't know that you're missing out, you

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<v Speaker 5>leaving money on the table for your client.

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<v Speaker 7>Yeah, I always like when you get the red line,

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<v Speaker 7>I want to talk about that, because whenever a contract

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<v Speaker 7>comes to you, there's a red line version that comes back.

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<v Speaker 7>I always wander at the time that goes into doing that.

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<v Speaker 7>And one of the key things that you're looking at,

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<v Speaker 7>Like I know, like when we talk all the time,

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<v Speaker 7>it's like the first thing we're looking for is perpetuity.

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<v Speaker 3>If it's in there, So.

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<v Speaker 7>Are there other terms that you know before? Like if

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<v Speaker 7>I see that in there, we have to have a conversation.

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<v Speaker 5>Oh absolutely, it's perpetuity, like you said, Troy, Yeah, we

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<v Speaker 5>don't like that word.

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<v Speaker 4>It's like a cursory to us.

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<v Speaker 5>And again, let me give the caveat the only time

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<v Speaker 5>perpetuity is fine is if the price point could match

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<v Speaker 5>in a line and it's something that we feel like

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<v Speaker 5>is negotiable. So I want to give that disclaimer in

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<v Speaker 5>rare cases for people, and it may be something it

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<v Speaker 5>Let me give an example. If it's a SoundBite of

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<v Speaker 5>a song somebody wants to use for thirty seconds, they

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<v Speaker 5>want it a perpetuity, they pay an applicable price to

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<v Speaker 5>use it, and we narrow down the territory. Maybe that

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<v Speaker 5>works for one client, but work for the next. So

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<v Speaker 5>that's why I always i'm hands on with you all

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<v Speaker 5>to be like, what do you want out of this?

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<v Speaker 5>But I know in our case, for my guys, we

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<v Speaker 5>don't like that word.

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<v Speaker 4>So because earners, what's up?

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership. I'm Christy Noman, the.

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<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

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<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

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<v Speaker 1>and over one hundred thousand illegal aliens.

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<v Speaker 2>Have been arrested.

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<v Speaker 1>If you are here illegally, your next you will be

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<v Speaker 1>fined nearly one thousand dollars a day, imprisoned, and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed.

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<v Speaker 2>To return legally. Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 5>That I look for that I look for the term.

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<v Speaker 5>So again, I like to say something. My job is

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<v Speaker 5>to get you the most amount of money for the

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<v Speaker 5>least amount of commitment.

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<v Speaker 4>So that's how I treat it. What does that mean?

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<v Speaker 5>If it's a term, can we decrease it? Can we

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<v Speaker 5>keep it as short as possible and we get you

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<v Speaker 5>properly compensated in that window of time? If it's five,

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<v Speaker 5>can we get it in three years? Like? So we're negotiating.

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<v Speaker 5>Terms are very important payment terms when you're getting paid.

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<v Speaker 5>How much you're getting paid, and when you're getting paid

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<v Speaker 5>are very important because we know that could be held up.

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<v Speaker 5>Companies mean well, but they have their net ninety, they

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<v Speaker 5>have NET forty five, you know, so when you get

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<v Speaker 5>paid is very important. Services requirements, duties required of the person.

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<v Speaker 5>So you may be like I, they may be asking

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<v Speaker 5>for too much or I'm cool with that, but just

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<v Speaker 5>knowing up front what is expected of you is important.

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<v Speaker 4>I'm trying to think.

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<v Speaker 5>Of course, everything's important you all again disclaimer, but the

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<v Speaker 5>major terms, those are things just initially so that when

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<v Speaker 5>I have calls with you all is busy as you are,

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<v Speaker 5>I have to say, here's what we're going to streamline.

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<v Speaker 5>Here are the focal points, and then we attack some.

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<v Speaker 6>Of those intellectual property significant as of entertainment law. So

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<v Speaker 6>can you talk about intellectual property and can you provide

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<v Speaker 6>some examples where you've helped your clients protect their intellectual

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<v Speaker 6>property rights?

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<v Speaker 5>Yes, like you said, intellectual property or if you hear people,

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<v Speaker 5>you hear them say IP a lot. That is incredibly important.

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<v Speaker 5>It's important for everyone, But specifically I'm very passionate abou

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<v Speaker 5>our community as a black community, knowing that because that's

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<v Speaker 5>often the first thing that's taken away from us. So

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<v Speaker 5>it's a matter of what you create. And I just

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<v Speaker 5>want to also say something. When you create something in

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<v Speaker 5>the United States, copyright law and trademark law. The minute

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<v Speaker 5>you create, you write a poem, you write song lyrics,

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<v Speaker 5>there's a copyright. What you want to do is go

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<v Speaker 5>and take it added layer to it protection and you

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<v Speaker 5>go to the US Copyright Office, So www dot copyright

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<v Speaker 5>dot GUV. I tell people, go learn that skill set

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<v Speaker 5>by yourself, because I get it. When you're coming up,

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<v Speaker 5>there may not be budgets and fees for lawyers. Go

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<v Speaker 5>learn how to do some things by yourself. So go there,

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<v Speaker 5>learn how to folow a copyright. So not the most

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<v Speaker 5>exciting thing to learn. The process was once you get it,

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<v Speaker 5>you'll do it. Then you want to see, Okay, do

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<v Speaker 5>I have it what's called a source identify or brand name.

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<v Speaker 5>That's a trademark. Do I have something that people are

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<v Speaker 5>starting to know me by right? Trademark that and I can.

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<v Speaker 4>Use you all for you. I don't mind using you

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<v Speaker 4>all as example. It's clients, Sure, earn your leisure.

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<v Speaker 5>We are sitting here because this is a federally protected trademark.

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<v Speaker 5>That is what you do before things get big. You

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<v Speaker 5>protect your assets, assets and reliabilities is a trademark that's protected,

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<v Speaker 5>Sashad and Troy. The best example of using here is

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<v Speaker 5>you all of the company that you all have and companies.

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<v Speaker 5>I'm sorry, it's protected. That's the best way to do it.

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<v Speaker 5>So whether you get the trademark attorney to do it,

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<v Speaker 5>whether you do it on your own, just make sure

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<v Speaker 5>it's protected before you walk into these business stills you all,

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<v Speaker 5>because I've seen it where somebody has to then either

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<v Speaker 5>go buy that back or negotiate how to get it back,

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<v Speaker 5>and of course the price is much higher than it

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<v Speaker 5>would have been before the star started to rise.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:10:15.000 --> 0:10:18.800
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:10:19.040 --> 0:10:23.160
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:10:23.240 --> 0:10:27.160
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:10:27.240 --> 0:10:31.000
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:10:31.040 --> 0:10:31.480
<v Speaker 1>Donald J.

0:10:31.559 --> 0:10:32.520
<v Speaker 2>Trump's leadership.

0:10:32.800 --> 0:10:36.400
<v Speaker 1>I'm Christy Noman, the United States Secretary of Homeland Security

0:10:36.720 --> 0:10:40.520
<v Speaker 1>under President Trump. Attempted illegal border crossings are at the

0:10:40.559 --> 0:10:44.400
<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

0:10:44.440 --> 0:10:48.240
<v Speaker 1>aliens have been arrested. If you are here illegally, your

0:10:48.360 --> 0:10:51.640
<v Speaker 1>next you will be fine nearly one thousand dollars.

0:10:51.360 --> 0:10:55.120
<v Speaker 2>A day, imprisoned, and deported. You will never return.

0:10:55.440 --> 0:10:58.440
<v Speaker 1>But if you register using our CBP home app and

0:10:58.559 --> 0:11:01.400
<v Speaker 1>leave now, you could be allowed to return legally.

0:11:01.800 --> 0:11:04.000
<v Speaker 2>Do what's right, leave now.

0:11:04.360 --> 0:11:09.160
<v Speaker 1>Under President Trump America's laws, border and families will be protected.

0:11:09.240 --> 0:11:11.400
<v Speaker 3>Sponsored by the United States Department of Homeland Security,