1 00:00:05,920 --> 00:00:08,080 Speaker 1: This is part two of our story about the voice 2 00:00:08,080 --> 00:00:09,959 Speaker 1: of the Dallas Cowboys for the better part of the 3 00:00:10,039 --> 00:00:13,480 Speaker 1: last forty five years, Brad Sham. When we left off 4 00:00:13,560 --> 00:00:16,280 Speaker 1: last week, Brad had started his broadcasting career in Dallas 5 00:00:16,320 --> 00:00:19,759 Speaker 1: as a young, quote punk newsman who also wanted to 6 00:00:19,800 --> 00:00:24,360 Speaker 1: do sports. He pestered his bosses into submission finally about sports, 7 00:00:24,560 --> 00:00:27,240 Speaker 1: and eventually became the voice in this market that began 8 00:00:27,320 --> 00:00:30,520 Speaker 1: sports call in talk shows, which in turn paved the 9 00:00:30,520 --> 00:00:34,120 Speaker 1: way for others after him, like Brandy Galloway and Norm Hitzkis. 10 00:00:34,159 --> 00:00:38,199 Speaker 1: And despite well lots of things like in Orange and Gremlin, 11 00:00:38,320 --> 00:00:40,720 Speaker 1: and having a brief dalliance about being a lawyer, and 12 00:00:40,880 --> 00:00:44,200 Speaker 1: despite the fact that he now resided in Chicago, and 13 00:00:44,360 --> 00:00:46,680 Speaker 1: despite the fact that some were not high on his 14 00:00:46,760 --> 00:00:51,240 Speaker 1: overall attitude, well, despite all of that, in nineteen seventy six, 15 00:00:51,280 --> 00:00:55,760 Speaker 1: the tormented but extremely talented Brad Sham started his Cowboys 16 00:00:55,800 --> 00:00:59,440 Speaker 1: career as the voice of the Dallas Cowboys. Here's Cowboys 17 00:00:59,560 --> 00:01:04,080 Speaker 1: legendary quarterback Tony Romo. When I first came to the 18 00:01:04,120 --> 00:01:08,040 Speaker 1: Dallas Cowboys in two thousand and three, I knew Bradsham was, 19 00:01:08,680 --> 00:01:11,440 Speaker 1: for some reason, the voice of the Dallas Cowboys resonated 20 00:01:11,480 --> 00:01:15,680 Speaker 1: across the country, not just in Dallas. And I sought 21 00:01:15,720 --> 00:01:18,320 Speaker 1: out Brad just to learn about the history of the 22 00:01:18,440 --> 00:01:24,240 Speaker 1: Dallas Cowboys. I love the history, the great players, legendary moments, 23 00:01:24,640 --> 00:01:27,840 Speaker 1: and nobody knew the tales better than Brad. And I 24 00:01:27,959 --> 00:01:31,399 Speaker 1: just befriended him because I wanted to know all about 25 00:01:31,440 --> 00:01:34,360 Speaker 1: those great moments and times and the great stories, the 26 00:01:34,360 --> 00:01:36,720 Speaker 1: stuff that he had in his vault that you know, 27 00:01:36,760 --> 00:01:38,800 Speaker 1: he might only share to a handful of people, and 28 00:01:38,840 --> 00:01:41,800 Speaker 1: then a lot of stuff he shares to everybody. But 29 00:01:42,720 --> 00:01:45,520 Speaker 1: when I think of Brad, I think of somebody who's 30 00:01:46,480 --> 00:01:50,560 Speaker 1: very generous, someone who's very honest, somebody who loves the 31 00:01:50,600 --> 00:01:53,000 Speaker 1: Dallas Cowboys with all of his heart, and someone who 32 00:01:53,000 --> 00:01:55,960 Speaker 1: reminds me of almost a Vince Scully, where you can 33 00:01:56,720 --> 00:02:01,279 Speaker 1: fixture of Bradsham with one franchise and you go, there's 34 00:02:01,320 --> 00:02:03,200 Speaker 1: the voice that I heard. And if you're a cowboy 35 00:02:03,240 --> 00:02:07,000 Speaker 1: fan across the country, you've heard that voice before. Sometimes 36 00:02:07,000 --> 00:02:08,880 Speaker 1: you can't even pinpoint, you don't even know how or 37 00:02:08,880 --> 00:02:12,519 Speaker 1: where's somebody like wait, I know that, And I don't 38 00:02:12,520 --> 00:02:15,960 Speaker 1: think Bradsham quite knows the effect he's had a number 39 00:02:15,960 --> 00:02:18,119 Speaker 1: of people out there, and I think people would be 40 00:02:18,560 --> 00:02:21,320 Speaker 1: pretty excited just to hear that voice walking by when 41 00:02:21,440 --> 00:02:24,240 Speaker 1: Danna Street, you'd be one of those moments you had 42 00:02:24,360 --> 00:02:26,320 Speaker 1: nostalgia and went back in your life and you're like, 43 00:02:26,960 --> 00:02:29,040 Speaker 1: I really missed that. I love that he's done such 44 00:02:29,040 --> 00:02:33,040 Speaker 1: an incredible job. Parade to Bradsham one of the great ones. 45 00:02:45,600 --> 00:02:49,680 Speaker 1: In the middle of the nineteen seventy sixth season NFL season, 46 00:02:50,919 --> 00:02:54,880 Speaker 1: packed up all my worldly possessions in my orange and 47 00:02:55,440 --> 00:02:58,720 Speaker 1: drove from Chicago to Dallas to day the Cowboys were 48 00:02:58,720 --> 00:03:01,280 Speaker 1: playing the Bears, and I listened to the first half 49 00:03:01,320 --> 00:03:05,520 Speaker 1: of the game it was probably WGM at the time, 50 00:03:05,560 --> 00:03:09,080 Speaker 1: and the second half on KRLD, And that week I 51 00:03:09,200 --> 00:03:14,080 Speaker 1: started at KRLD, and doing color with Verne on the 52 00:03:14,120 --> 00:03:17,880 Speaker 1: Cowboys was only a small part of the job. You 53 00:03:17,919 --> 00:03:20,600 Speaker 1: will remember from part one of this story that Brad's 54 00:03:20,639 --> 00:03:23,080 Speaker 1: first touch of genius in this market for sports was 55 00:03:23,160 --> 00:03:26,720 Speaker 1: driving his bosses at radio station wr R crazy so 56 00:03:26,760 --> 00:03:29,200 Speaker 1: they would let him do a call in sports talk show, 57 00:03:29,240 --> 00:03:33,400 Speaker 1: which they finally did, and he was excellent on that show. Now, 58 00:03:33,440 --> 00:03:36,240 Speaker 1: four years later at KRLD, he is on the Cowboys 59 00:03:36,280 --> 00:03:40,320 Speaker 1: broadcast team, but he has many other jobs, including another 60 00:03:40,360 --> 00:03:43,400 Speaker 1: sports talk show, plus being the assistant sports director to 61 00:03:43,480 --> 00:03:45,920 Speaker 1: Frank Gleieber, which meant you do all the sports that 62 00:03:45,960 --> 00:03:49,240 Speaker 1: Frank doesn't do. His new job was a big job, 63 00:03:49,320 --> 00:03:52,120 Speaker 1: and talking during the Cowboys games was just a small 64 00:03:52,200 --> 00:03:55,960 Speaker 1: part of it. Plus there was also the Verne Lundquist issue. 65 00:03:56,880 --> 00:04:01,560 Speaker 1: The basis for my enduring friendship with Verne is that 66 00:04:01,600 --> 00:04:05,920 Speaker 1: when they called me back and hired me, I called Verton, 67 00:04:06,240 --> 00:04:09,000 Speaker 1: I said, I know you don't want me to have 68 00:04:09,120 --> 00:04:12,040 Speaker 1: this job, and I know that you are stuck with me, 69 00:04:12,800 --> 00:04:15,520 Speaker 1: and what I am calling to say to you is 70 00:04:15,560 --> 00:04:18,839 Speaker 1: that I don't believe that I'm the same person that 71 00:04:19,120 --> 00:04:24,400 Speaker 1: was in town before, who you knew and didn't want 72 00:04:24,440 --> 00:04:27,600 Speaker 1: to be around. And what I'm asking you for is 73 00:04:27,839 --> 00:04:29,960 Speaker 1: an opportunity to prove that. And if you give me 74 00:04:30,000 --> 00:04:32,640 Speaker 1: the opportunity and you still don't want to work with me, 75 00:04:32,720 --> 00:04:36,560 Speaker 1: then we'll figure that out. And he did. He did 76 00:04:36,680 --> 00:04:41,800 Speaker 1: exactly that. I just don't even begin to know how 77 00:04:41,839 --> 00:04:46,000 Speaker 1: to tell you how much that meant to me and 78 00:04:46,360 --> 00:04:51,480 Speaker 1: shaped me and is the very basis for my undying 79 00:04:51,800 --> 00:04:55,560 Speaker 1: affection for him. Verne Lunquist is a name that you've 80 00:04:55,600 --> 00:04:58,880 Speaker 1: heard before. He is affectionally known in broadcast circles as 81 00:04:58,960 --> 00:05:02,599 Speaker 1: the Golden Throat. He has authored many famous calls for 82 00:05:02,920 --> 00:05:05,960 Speaker 1: iconic sports moments, like Jack Nicholas's birdie putt at the 83 00:05:06,000 --> 00:05:09,039 Speaker 1: seventeenth told that Augusta to take the outride lead for 84 00:05:09,080 --> 00:05:12,200 Speaker 1: the first time at the age of forty six. When 85 00:05:12,200 --> 00:05:15,080 Speaker 1: as the putt was rolling towards the hole, Verne called, 86 00:05:15,839 --> 00:05:20,760 Speaker 1: maybe yes, sir, and Tiger Woods unlikely chip in at 87 00:05:20,760 --> 00:05:23,039 Speaker 1: the sixteenth at Augusta in two thousand and five to 88 00:05:23,120 --> 00:05:26,279 Speaker 1: help secure another green jacket. He chipped it up the hill, 89 00:05:26,320 --> 00:05:29,440 Speaker 1: you remember, and then it began to roll backwards. Here 90 00:05:29,440 --> 00:05:34,360 Speaker 1: it comes. Oh my goodness, oh wow. In your life 91 00:05:34,440 --> 00:05:38,279 Speaker 1: have you ever seen anything like that? But prior to 92 00:05:38,320 --> 00:05:41,000 Speaker 1: those calls and countless others, Verne was the play by 93 00:05:41,040 --> 00:05:44,599 Speaker 1: play man for the Dallas Cowboys broadcast on KRLD Radio 94 00:05:44,720 --> 00:05:48,600 Speaker 1: in Dallas, Texas. Because he was the big time sports 95 00:05:48,640 --> 00:05:52,599 Speaker 1: anchor in town then at WFAA Channel eight and tex 96 00:05:52,680 --> 00:05:56,560 Speaker 1: Shram loved the big time sports TV anchor. Plus, Verne 97 00:05:56,600 --> 00:05:58,960 Speaker 1: was very good at his job, and also he was 98 00:05:59,040 --> 00:06:02,560 Speaker 1: a man of his word for our young Brad Sham, 99 00:06:02,640 --> 00:06:05,840 Speaker 1: as I had done when I was at WRR in 100 00:06:05,880 --> 00:06:08,920 Speaker 1: the early seventies, I just got myself credential for everything. 101 00:06:08,960 --> 00:06:11,280 Speaker 1: Now I'm a full time sportscaster. But it's me and 102 00:06:11,279 --> 00:06:14,640 Speaker 1: Frank Lieber that's it now. Of course the Rangers are here, 103 00:06:16,080 --> 00:06:19,960 Speaker 1: no Mavericks yet, but I went to every Ranger game. 104 00:06:20,040 --> 00:06:24,800 Speaker 1: I went to every football, college practice, college basketball, and 105 00:06:25,640 --> 00:06:28,839 Speaker 1: the broadcasting business can be redundant when you're doing a 106 00:06:28,839 --> 00:06:31,479 Speaker 1: good show or calling games well and you begin to 107 00:06:31,520 --> 00:06:33,600 Speaker 1: carve out your spot. Well, if it's going well and 108 00:06:33,680 --> 00:06:36,599 Speaker 1: stations are making money from what you do, then you 109 00:06:36,640 --> 00:06:38,880 Speaker 1: get to keep doing it, much like any other job. 110 00:06:38,920 --> 00:06:41,479 Speaker 1: I suppose have success, don't piss anyone off, and you 111 00:06:41,520 --> 00:06:44,040 Speaker 1: can keep doing what you're good at. Brad was great 112 00:06:44,040 --> 00:06:46,119 Speaker 1: at the call in sports talk show and was getting 113 00:06:46,160 --> 00:06:49,280 Speaker 1: good at calling Cowboys games. But he also loved his work, 114 00:06:49,360 --> 00:06:52,120 Speaker 1: and so he covered every sport in Dallas on top 115 00:06:52,160 --> 00:07:03,479 Speaker 1: of his other assignments. He was dedicated. In eighty four, 116 00:07:04,680 --> 00:07:08,520 Speaker 1: Rone moved to the NFL, so I moved over one 117 00:07:08,600 --> 00:07:11,800 Speaker 1: chair started doing play by play. That happened in June, 118 00:07:11,960 --> 00:07:17,960 Speaker 1: so we had a rotating color commentary chair for that year. 119 00:07:18,080 --> 00:07:23,360 Speaker 1: Former players mostly, but tech Shram had an inviolable rule 120 00:07:23,960 --> 00:07:28,320 Speaker 1: that the number one ranked television sportscaster in town would 121 00:07:28,360 --> 00:07:31,680 Speaker 1: be on his broadcast. You know. Bernard laughed and they 122 00:07:31,680 --> 00:07:35,880 Speaker 1: were using the rotating color analyst. Dale had moved into 123 00:07:35,920 --> 00:07:39,240 Speaker 1: that spot. I get a call from Tech Shrimp. In 124 00:07:39,240 --> 00:07:41,040 Speaker 1: the back of my mind, I knew that this was 125 00:07:41,080 --> 00:07:45,160 Speaker 1: a great opportunity because Shram always liked having somebody on 126 00:07:45,240 --> 00:07:50,400 Speaker 1: TV associated with the Cowboys. That familiar voice is Dale Hanson, 127 00:07:50,480 --> 00:07:53,440 Speaker 1: the two time sportscaster of the Year, and at this point, 128 00:07:53,760 --> 00:07:57,160 Speaker 1: his WFAA TV job was most likely going to put 129 00:07:57,240 --> 00:08:02,160 Speaker 1: him in the booth for Cowboys games alongside Brad sham Oh. 130 00:08:07,400 --> 00:08:10,560 Speaker 1: Dale was at Channel four before he was at Channel eight. 131 00:08:10,600 --> 00:08:13,520 Speaker 1: It was a CBS affiliate, so he would fly on 132 00:08:13,560 --> 00:08:17,080 Speaker 1: the charters covering the games for Channel four. And Dale 133 00:08:17,320 --> 00:08:23,480 Speaker 1: was loud and some people would say abrasive. I don't 134 00:08:23,480 --> 00:08:26,520 Speaker 1: know that. We were each other's cup of tea. And 135 00:08:26,640 --> 00:08:29,240 Speaker 1: as I told you, Tech Shram was intent on having 136 00:08:29,240 --> 00:08:33,479 Speaker 1: the number one rated television sportscaster on his radio broadcast. 137 00:08:34,200 --> 00:08:37,440 Speaker 1: So we auditioned all these players and Dale got the job. 138 00:08:37,440 --> 00:08:42,080 Speaker 1: And I understood, just as Verne understood, that Dale and 139 00:08:42,120 --> 00:08:43,840 Speaker 1: I were going to be working together and so I 140 00:08:43,880 --> 00:08:45,720 Speaker 1: called him and ask him to come down to KRLD 141 00:08:46,040 --> 00:08:47,840 Speaker 1: if I go to Carol D And I said down 142 00:08:47,920 --> 00:08:51,040 Speaker 1: with Gary Grant was a station manager, and they bring 143 00:08:51,120 --> 00:08:55,480 Speaker 1: Brad in and we're talking about the possibility of doing this, 144 00:08:55,520 --> 00:09:00,319 Speaker 1: and I said to him, I just want to tell 145 00:09:00,320 --> 00:09:03,120 Speaker 1: you that I really don't like you. Brad looks at me. 146 00:09:03,160 --> 00:09:04,800 Speaker 1: I you. The first thing he says to be was 147 00:09:05,200 --> 00:09:07,160 Speaker 1: you need to know this. I don't like you much. 148 00:09:07,440 --> 00:09:09,200 Speaker 1: I want to tell you that so we can be 149 00:09:09,280 --> 00:09:14,320 Speaker 1: honest and get off on completely open foot. And I 150 00:09:14,360 --> 00:09:16,160 Speaker 1: looked at him, I said, well, that's okay. I like you, 151 00:09:16,240 --> 00:09:18,840 Speaker 1: just finding And the reason I need to tell you 152 00:09:18,920 --> 00:09:22,320 Speaker 1: that is because I'm not going to let that get 153 00:09:22,360 --> 00:09:25,959 Speaker 1: in the way of this working, because this job means 154 00:09:25,960 --> 00:09:31,160 Speaker 1: a lot to me. Now, please remember, for completely different reasons, 155 00:09:31,280 --> 00:09:34,080 Speaker 1: Verne Lundquist was not thrilled when told he would be 156 00:09:34,120 --> 00:09:40,440 Speaker 1: working with Brad Sham just a few years earlier. Because 157 00:09:40,480 --> 00:09:43,679 Speaker 1: of what Verne did for me, I felt like I 158 00:09:43,720 --> 00:09:48,920 Speaker 1: owed Dale that honesty. So these cases are slightly different. 159 00:09:48,960 --> 00:09:51,720 Speaker 1: But prior to Verne agreeing to give Brad a chance 160 00:09:51,760 --> 00:09:54,920 Speaker 1: to prove himself well, Verne was a bit more subtle 161 00:09:54,960 --> 00:09:58,040 Speaker 1: in his bashing of Brad Sham in early nineteen seventy six, 162 00:09:58,080 --> 00:10:01,559 Speaker 1: he just told his bosses, no thank on that kid's sham. 163 00:10:01,600 --> 00:10:04,040 Speaker 1: In this case with Dale, Brad went with the whole 164 00:10:04,080 --> 00:10:07,439 Speaker 1: face to face I don't like you pitch, and it worked. 165 00:10:14,440 --> 00:10:16,440 Speaker 1: I think it's fair to say we just we just clicked, 166 00:10:16,440 --> 00:10:19,480 Speaker 1: come to get go. I mean, for whatever reason, we 167 00:10:19,880 --> 00:10:23,320 Speaker 1: had instant chemistry. And I think in part because we 168 00:10:23,400 --> 00:10:26,360 Speaker 1: are different personalities, and I think there was that image 169 00:10:26,400 --> 00:10:28,079 Speaker 1: certainly in the early days and I was just this 170 00:10:28,280 --> 00:10:31,400 Speaker 1: clown and I didn't really know football. I didn't care 171 00:10:31,400 --> 00:10:33,800 Speaker 1: about football. I was just out to be an entertainer 172 00:10:33,840 --> 00:10:37,440 Speaker 1: and a comedian and whatever, you know. And Brad and 173 00:10:37,480 --> 00:10:40,440 Speaker 1: Burne were pretty straight arrow guys. I mean they were, 174 00:10:40,520 --> 00:10:43,880 Speaker 1: they were right down the line. They had a tremendous broadcast, 175 00:10:43,960 --> 00:10:46,520 Speaker 1: but you know, you didn't you didn't find much to 176 00:10:46,640 --> 00:10:50,400 Speaker 1: laugh about. For example, laughing during the broadcast of an 177 00:10:50,520 --> 00:10:53,400 Speaker 1: NFL football game in the sixties and the seventies wasn't 178 00:10:53,440 --> 00:10:57,120 Speaker 1: the norm. But then Dale Hansen took this town by storm, 179 00:10:57,120 --> 00:11:00,719 Speaker 1: working fully against the norm. The fact that we were 180 00:11:00,760 --> 00:11:05,720 Speaker 1: such different people might have enhanced are working in professional 181 00:11:05,800 --> 00:11:09,040 Speaker 1: relationship and I've said many times and I'll keep on 182 00:11:09,200 --> 00:11:11,640 Speaker 1: saying it. I love him like a brother. We couldn't 183 00:11:11,760 --> 00:11:14,760 Speaker 1: be more different. I think I taught him how to 184 00:11:14,800 --> 00:11:17,160 Speaker 1: have a little more fun with the broadcast than he 185 00:11:17,240 --> 00:11:20,439 Speaker 1: might have been doing previously. And I think he taught 186 00:11:20,520 --> 00:11:22,600 Speaker 1: me how to work at it a little bit harder 187 00:11:22,679 --> 00:11:26,600 Speaker 1: than I had ever done previously. The Frigg and Odd 188 00:11:26,640 --> 00:11:29,280 Speaker 1: couple were in the booth calling Cowboys games, and lo 189 00:11:29,480 --> 00:11:34,280 Speaker 1: and behold, it worked. I enjoyed every second of the 190 00:11:34,360 --> 00:11:36,760 Speaker 1: ten years that I worked with him, and I think 191 00:11:36,760 --> 00:11:39,040 Speaker 1: it worked. And I know for a fact that that 192 00:11:39,120 --> 00:11:41,000 Speaker 1: ten years with him was about as good as any 193 00:11:41,080 --> 00:11:43,320 Speaker 1: of my fifty years in broadcasting. I mean, it was 194 00:11:43,360 --> 00:11:47,080 Speaker 1: just we just clicked. It was a tremendous run, it 195 00:11:47,120 --> 00:11:50,600 Speaker 1: really was. You got to give these two credit. Brad 196 00:11:50,679 --> 00:11:53,040 Speaker 1: started what could have been a fight with Dale. He 197 00:11:53,080 --> 00:11:55,280 Speaker 1: thought it was the right thing to do, and Dale 198 00:11:55,280 --> 00:11:57,719 Speaker 1: could have egoed up and taken Brad on. They are 199 00:11:57,760 --> 00:12:00,400 Speaker 1: as different as night and day, but they are both 200 00:12:00,440 --> 00:12:03,439 Speaker 1: great broadcasters in their own right, and we all benefited 201 00:12:03,480 --> 00:12:09,280 Speaker 1: from it. For ten years. I have always really relished 202 00:12:09,400 --> 00:12:14,120 Speaker 1: having a good rapport with whoever I'm working with. Dale 203 00:12:14,120 --> 00:12:16,360 Speaker 1: and we didn't have to fake it. We didn't have 204 00:12:16,400 --> 00:12:18,520 Speaker 1: to force it, we didn't have to work at it. 205 00:12:19,000 --> 00:12:23,520 Speaker 1: We just started with that place of honesty. And then 206 00:12:23,559 --> 00:12:27,480 Speaker 1: I understood who he was, and he made it very 207 00:12:27,520 --> 00:12:31,840 Speaker 1: clear that the job mattered to him. He cared about 208 00:12:31,880 --> 00:12:34,559 Speaker 1: that job, and he cared about doing it right. He 209 00:12:34,640 --> 00:12:37,800 Speaker 1: understood that the association with the Cowboys was good for him. 210 00:12:38,160 --> 00:12:41,319 Speaker 1: We never had a cross word in ten you I mean, 211 00:12:41,360 --> 00:12:47,840 Speaker 1: I'm literally never a cross word in ten years. That's 212 00:12:47,840 --> 00:12:50,920 Speaker 1: a great run. But what happened after year ten? And 213 00:12:51,000 --> 00:12:54,080 Speaker 1: meanwhile I'm still at KRLD doing all of my other 214 00:12:54,120 --> 00:12:57,840 Speaker 1: stuff and now the Cowboys. And that was eighty five 215 00:12:58,080 --> 00:13:04,160 Speaker 1: through ninety four. In ninety four, Berry Switcher became the 216 00:13:04,200 --> 00:13:09,880 Speaker 1: Cowboys head coach. At ATNC, everyone new and existing customers 217 00:13:09,880 --> 00:13:12,800 Speaker 1: get our best deals on every smartphone. Why because you 218 00:13:12,920 --> 00:13:15,200 Speaker 1: deserve it. We're turning your living room into your office 219 00:13:15,240 --> 00:13:18,680 Speaker 1: and your gym. We're teaching Grandma had a video call 220 00:13:19,080 --> 00:13:21,960 Speaker 1: and teaching her again. It's the button on your left, Nana, Okay, 221 00:13:22,040 --> 00:13:26,120 Speaker 1: your other laughs. It's not complicated. Everyone deserves something new, 222 00:13:26,440 --> 00:13:29,360 Speaker 1: So ATNC has given everyone new and existing customers are 223 00:13:29,400 --> 00:13:32,280 Speaker 1: best deals with every unlimited plan on every smartphone, even 224 00:13:32,280 --> 00:13:34,640 Speaker 1: the latest ones. At t may temporaries dated speech at 225 00:13:34,640 --> 00:13:37,120 Speaker 1: the network. Specic restrictions and acceptance may apply. Hi, I'm 226 00:13:37,160 --> 00:13:40,720 Speaker 1: Clint Tillison with man. I'm Jay Novachek, and we're both 227 00:13:40,800 --> 00:13:46,079 Speaker 1: with Turf, the official tractor provider of the Dallas Cowboys. 228 00:13:46,160 --> 00:13:48,440 Speaker 1: So if you need a tractor to bail some hay, 229 00:13:48,559 --> 00:13:50,800 Speaker 1: I'm more to cut some grass or a gator to 230 00:13:50,840 --> 00:13:54,240 Speaker 1: get some chores done, get a John Deer at Unitedagin 231 00:13:54,320 --> 00:13:57,400 Speaker 1: Turf and then let's get to work. Hey Jay, that's 232 00:13:57,440 --> 00:14:00,480 Speaker 1: my line, Well not today. Get to work with a 233 00:14:00,559 --> 00:14:03,840 Speaker 1: jaundered tractor package that's just right for you in your budget. 234 00:14:03,920 --> 00:14:06,640 Speaker 1: Visit you nan at aginturf dot com. Before there was 235 00:14:06,679 --> 00:14:08,920 Speaker 1: a draft, you could size up a cowboy by three 236 00:14:09,040 --> 00:14:11,680 Speaker 1: simple factors. The crease in his hat, the bend of 237 00:14:11,720 --> 00:14:15,160 Speaker 1: his brim, and his unbending attitude a man. Stetson didn't 238 00:14:15,200 --> 00:14:17,480 Speaker 1: just protect him from what life throw at him. It 239 00:14:17,600 --> 00:14:22,160 Speaker 1: projected a rugged, unstoppable spirit. Stetson hats are still American, 240 00:14:22,240 --> 00:14:25,120 Speaker 1: made with pride. Right here in Texas. There's still the 241 00:14:25,200 --> 00:14:29,040 Speaker 1: unofficial crowd of all self respecting cowboys, and stetson is 242 00:14:29,080 --> 00:14:31,880 Speaker 1: proud to be on the field with America's team. Find 243 00:14:31,880 --> 00:14:35,280 Speaker 1: a retailer nearest you at Stetson dot com. Slash Cowboys 244 00:14:36,800 --> 00:14:40,360 Speaker 1: New Doctor Peppers zero sugar. You deserve it. I do 245 00:14:40,560 --> 00:14:44,800 Speaker 1: deserve that. You deserved decadent flavor without sugar, and a 246 00:14:44,920 --> 00:14:49,000 Speaker 1: day at the beach without sand getting everywhere, and a 247 00:14:49,080 --> 00:14:52,320 Speaker 1: relaxing bath that your children don't interrupt. I deserve all 248 00:14:52,400 --> 00:14:56,120 Speaker 1: that's least a visual metaphor for Doctor Pepper zero sugar. 249 00:14:56,320 --> 00:14:59,720 Speaker 1: Everything you want, nothing you don't. A visual metaphor on 250 00:14:59,760 --> 00:15:02,760 Speaker 1: the radio. I do deserve that Doctor Pepper, zero sugar, 251 00:15:03,000 --> 00:15:07,240 Speaker 1: the zero you deserve is finally here. You see this 252 00:15:07,360 --> 00:15:10,760 Speaker 1: coming right. Jimmy Johnson has combined with Jerry Jones to 253 00:15:10,920 --> 00:15:13,760 Speaker 1: build a juggernaut. The Cowboys won the Super Bowl in 254 00:15:13,800 --> 00:15:16,080 Speaker 1: back to back years for the nineteen ninety two and 255 00:15:16,280 --> 00:15:21,400 Speaker 1: ninety three seasons. All is well, and then egos clash. 256 00:15:21,720 --> 00:15:24,840 Speaker 1: Jimmy is gone, and speaking of egos, here comes Jerry's 257 00:15:24,840 --> 00:15:28,320 Speaker 1: old pal from his Arkansas days, the very successful Suitors 258 00:15:28,360 --> 00:15:37,720 Speaker 1: coach Barry Switzer. He and Dale got into a now 259 00:15:38,000 --> 00:15:43,440 Speaker 1: famous little brew haha on Dale's TV show and training camp, 260 00:15:43,440 --> 00:15:46,200 Speaker 1: which Dale loved because it was such a great television 261 00:15:47,320 --> 00:15:49,800 Speaker 1: I knew he was having trouble with Bush Davis and 262 00:15:49,920 --> 00:15:53,000 Speaker 1: Joe Abazzano and Hudson Howe and a bunch of the 263 00:15:53,040 --> 00:15:57,480 Speaker 1: guys on the staff. Yeah, that was dumb enough to 264 00:15:57,520 --> 00:15:59,880 Speaker 1: say so, and then that was the end of it. 265 00:16:01,160 --> 00:16:04,280 Speaker 1: Dale had his TV platform at w FAA to tell 266 00:16:04,360 --> 00:16:06,760 Speaker 1: us all what he thought about the tenuous situation for 267 00:16:06,800 --> 00:16:10,080 Speaker 1: the new coach, Switzer with his Cowboys coaching staff. But 268 00:16:10,240 --> 00:16:13,080 Speaker 1: he didn't bring his feelings to the Cowboys Radio network 269 00:16:13,160 --> 00:16:15,800 Speaker 1: because well, that would be crossing a line even he 270 00:16:15,880 --> 00:16:23,680 Speaker 1: didn't want to cross. But his good friend Brad felt differently. Again, 271 00:16:25,000 --> 00:16:26,960 Speaker 1: I had some other things going on in my life 272 00:16:27,000 --> 00:16:32,200 Speaker 1: that left me, probably not emotionally most in command of 273 00:16:32,400 --> 00:16:36,320 Speaker 1: my reactions all the time, and so I defended Dale 274 00:16:36,520 --> 00:16:39,800 Speaker 1: that just the nature of what it was that Switzer 275 00:16:39,920 --> 00:16:44,800 Speaker 1: was mad about. He wound up accusing Dale making up stories, 276 00:16:44,840 --> 00:16:48,600 Speaker 1: which was not true. In fact, Dale and I, while 277 00:16:48,640 --> 00:16:51,400 Speaker 1: communicating with each other, we're just talking about the fact 278 00:16:51,440 --> 00:16:55,960 Speaker 1: that when Jimmy Johnson left, there seemed to be a 279 00:16:56,000 --> 00:16:59,080 Speaker 1: power vacuum that formed at the right hand of the king, 280 00:17:00,040 --> 00:17:03,840 Speaker 1: and you could suddenly tell the assistant coaches were jockeying 281 00:17:03,960 --> 00:17:11,240 Speaker 1: to the first among equals. Brad defended Dale on the 282 00:17:11,280 --> 00:17:18,159 Speaker 1: Cowboys Radio Network, and that was troubled. I made the 283 00:17:18,240 --> 00:17:21,040 Speaker 1: comment on the radio on the Ticket with Norm Hipskis 284 00:17:21,600 --> 00:17:24,399 Speaker 1: that Barry Switcher had trouble in the locker room with 285 00:17:24,440 --> 00:17:26,840 Speaker 1: his assistant coaches and a lot of you know, And 286 00:17:26,880 --> 00:17:28,960 Speaker 1: of course much of it was coming from Aitlan and 287 00:17:29,040 --> 00:17:31,800 Speaker 1: Darryl Johnston and Dale Hall Astray and Jane Nova Jack 288 00:17:31,880 --> 00:17:35,119 Speaker 1: and others, so I knew they were issued in the 289 00:17:35,119 --> 00:17:37,600 Speaker 1: locker room. I absolutely knew there were issues with the 290 00:17:37,600 --> 00:17:40,320 Speaker 1: coaching staff because I was close to Joe Abazzano and 291 00:17:40,440 --> 00:17:44,280 Speaker 1: Bush Davis and others. So they're giving me all these stories. 292 00:17:44,520 --> 00:17:46,840 Speaker 1: We decided to keep an eye on that, and Barry 293 00:17:46,880 --> 00:17:50,439 Speaker 1: accused Dale of making up stories about that. All of 294 00:17:50,520 --> 00:17:53,000 Speaker 1: us in the media, by the way, were privy in 295 00:17:53,040 --> 00:17:55,720 Speaker 1: one way or another to the rumors that plenty of 296 00:17:55,840 --> 00:17:59,520 Speaker 1: existing coaches from Jimmy Johnson's old staff were not thrilled 297 00:17:59,720 --> 00:18:10,720 Speaker 1: about the Barry Switzer higher. Saturday night, we come back 298 00:18:10,840 --> 00:18:14,560 Speaker 1: on the preseason broadcast and I'm doing the pregame show 299 00:18:14,760 --> 00:18:21,800 Speaker 1: like I always did, and Brad jumps in. I defended 300 00:18:21,880 --> 00:18:25,399 Speaker 1: Dale on the radio broadcast, and I didn't know he 301 00:18:25,440 --> 00:18:28,000 Speaker 1: was going to do this at all. And Brad jumps 302 00:18:28,040 --> 00:18:33,080 Speaker 1: in and does it incredibly eloquent commentary in support of me. 303 00:18:36,200 --> 00:18:38,880 Speaker 1: I was incredibly flattered that he would take such a position. 304 00:18:39,800 --> 00:18:43,320 Speaker 1: But along the way he called Jerry Jones and Barry 305 00:18:43,320 --> 00:18:50,640 Speaker 1: Switzer liarman. Now I think Switzer, without question, you could 306 00:18:50,640 --> 00:18:53,679 Speaker 1: call the liar and maybe get away with it. And 307 00:18:53,760 --> 00:18:56,119 Speaker 1: I looked at Brad when he ended the commentary and 308 00:18:56,480 --> 00:18:58,280 Speaker 1: we went to a commercial break, and I said, Brad, 309 00:18:58,359 --> 00:19:01,720 Speaker 1: I appreciate the hell out of it, and it's been 310 00:19:01,800 --> 00:19:09,879 Speaker 1: nice working with the loudest mouth. Drew a line, but 311 00:19:10,000 --> 00:19:12,320 Speaker 1: our guys Sham was worked up and maybe in a 312 00:19:12,320 --> 00:19:14,439 Speaker 1: bit of a dark place, and he jumped into the 313 00:19:14,440 --> 00:19:18,520 Speaker 1: fight with both fists balled up. On the Cowboys Radio network, 314 00:19:23,800 --> 00:19:27,240 Speaker 1: I said some things that included both Switzer and Jerry 315 00:19:27,320 --> 00:19:31,520 Speaker 1: Jones which were not necessarily fair. I think they were 316 00:19:31,520 --> 00:19:35,040 Speaker 1: all accurate, but they were not necessarily fair. I knew 317 00:19:35,520 --> 00:19:39,560 Speaker 1: that brand had gone too far on the Cowboys radio broadcast. 318 00:19:45,760 --> 00:19:49,560 Speaker 1: Not necessarily too far, just too far on the Cowboys 319 00:19:49,640 --> 00:19:54,320 Speaker 1: Radio broadcast. That did not sit well with the coach Switzer, 320 00:19:54,480 --> 00:19:58,520 Speaker 1: especially Jerry wasn't pleased about it either. He took me 321 00:19:58,560 --> 00:20:01,439 Speaker 1: off his television show. We moved on from that, but 322 00:20:01,560 --> 00:20:06,360 Speaker 1: as that ninety four season unfolded, Switzer was doing everything 323 00:20:06,400 --> 00:20:08,680 Speaker 1: he could do to get me and Dale both fired, 324 00:20:09,560 --> 00:20:13,480 Speaker 1: and he couldn't get either of us fired. But in 325 00:20:13,520 --> 00:20:16,560 Speaker 1: my case, when the contract came up for renewal, the 326 00:20:16,640 --> 00:20:22,760 Speaker 1: club could withhold permission to hire, so Barry couldn't get 327 00:20:22,840 --> 00:20:26,119 Speaker 1: Dale Hanson fired for several reasons. But Brad had a 328 00:20:26,200 --> 00:20:28,680 Speaker 1: contract coming up the next year that could either be 329 00:20:28,720 --> 00:20:31,960 Speaker 1: picked up by the Cowboys or not picked up. The 330 00:20:32,280 --> 00:20:35,240 Speaker 1: not picked up options seemed very likely. Now. After the 331 00:20:35,280 --> 00:20:38,560 Speaker 1: Cowboys lost in the NFC Championship Game in nineteen ninety 332 00:20:38,560 --> 00:20:41,200 Speaker 1: four to the forty nine Ers, the dream of three 333 00:20:41,240 --> 00:20:43,959 Speaker 1: straight Super Bowl wins was gone and eyes were on 334 00:20:44,040 --> 00:20:48,080 Speaker 1: Switzer and his eyes were on Brad. We need options. 335 00:20:49,880 --> 00:20:55,359 Speaker 1: At that same time, the Rangers had changed radio stations 336 00:20:56,119 --> 00:21:08,880 Speaker 1: and their radio job working with Eric became available. That's 337 00:21:08,920 --> 00:21:12,400 Speaker 1: not just an option, that's best case scenario. Because, as 338 00:21:12,440 --> 00:21:15,160 Speaker 1: you remember from the beginning of part one of Brad's story, 339 00:21:15,200 --> 00:21:17,480 Speaker 1: when he went to college at the University of Missouri's 340 00:21:17,520 --> 00:21:20,720 Speaker 1: Broadcast Journalism School, he knew what he wanted to do 341 00:21:20,880 --> 00:21:25,360 Speaker 1: for his life. Quote due play by play for baseball. Now, 342 00:21:25,400 --> 00:21:27,600 Speaker 1: the Rangers were calling and wanted him to work with 343 00:21:27,720 --> 00:21:32,200 Speaker 1: Eric Nadel. Oh that's perfect. Eric and I had known 344 00:21:32,240 --> 00:21:35,679 Speaker 1: each other since the seventies and he knew of my 345 00:21:35,800 --> 00:21:39,560 Speaker 1: love for baseball. I was a huge admirer of Sports Central. 346 00:21:39,720 --> 00:21:43,320 Speaker 1: You know, sports talk was in its infancy then, and 347 00:21:43,400 --> 00:21:48,720 Speaker 1: to have someone as intelligent and articulate as Brad doing 348 00:21:48,760 --> 00:21:51,919 Speaker 1: a show like that was just eye opening to me 349 00:21:51,960 --> 00:21:54,320 Speaker 1: because I don't think I could ever have had the 350 00:21:54,359 --> 00:21:57,359 Speaker 1: breadth of knowledge to do that. And that is the 351 00:21:57,440 --> 00:22:01,200 Speaker 1: voice of the Ford C. Frick Broadcasting Award winner Eric Nadel, 352 00:22:01,280 --> 00:22:04,399 Speaker 1: who has been calling Rangers games now for forty three years. 353 00:22:04,720 --> 00:22:06,760 Speaker 1: And you will note the similarity in time that he 354 00:22:06,840 --> 00:22:09,800 Speaker 1: and Brad have been broadcasting in Texas. They met while 355 00:22:09,800 --> 00:22:12,960 Speaker 1: both of them were involved with hockey. Eric called the 356 00:22:13,040 --> 00:22:15,320 Speaker 1: Dallas Blackhawks games when he first got the town, and 357 00:22:15,400 --> 00:22:18,280 Speaker 1: Brad was a media member, as you'll remember, covering everything 358 00:22:18,320 --> 00:22:22,080 Speaker 1: including hockey games. They had plenty in common, most notably 359 00:22:22,160 --> 00:22:24,639 Speaker 1: that they grew up in big cities and they absolutely 360 00:22:24,640 --> 00:22:28,160 Speaker 1: loved baseball. So a long friendship turned into a partnership 361 00:22:28,200 --> 00:22:32,560 Speaker 1: with the Rangers in nineteen ninety five. During that season, 362 00:22:32,680 --> 00:22:37,480 Speaker 1: Marks he had moved to the television broadcast. Mark Holts 363 00:22:37,680 --> 00:22:40,000 Speaker 1: had decided that he was going to switch over to TV, 364 00:22:40,800 --> 00:22:44,520 Speaker 1: and at the same time, the radio rights were switching 365 00:22:44,560 --> 00:22:50,119 Speaker 1: over from WBAP to KRLD, and Jerry Bobo, who was 366 00:22:50,200 --> 00:22:54,240 Speaker 1: running KARLD at the time, and I came to the 367 00:22:54,240 --> 00:22:56,800 Speaker 1: conclusion that if we could get Brad to do it, 368 00:22:57,320 --> 00:23:01,159 Speaker 1: it would be simply amazing. You can tell the respect 369 00:23:01,240 --> 00:23:04,320 Speaker 1: that Bradsham had because in a top five market, for 370 00:23:04,400 --> 00:23:07,440 Speaker 1: a person to get a baseball broadcasting game for a 371 00:23:07,480 --> 00:23:10,600 Speaker 1: major League baseball team without already being well known in 372 00:23:10,640 --> 00:23:15,479 Speaker 1: baseball circles was unusual. This was the only opportunity I 373 00:23:15,520 --> 00:23:17,880 Speaker 1: was ever going to get because I hadn't done baseball 374 00:23:18,000 --> 00:23:21,360 Speaker 1: did I did a little bit on HS in nineteen 375 00:23:21,560 --> 00:23:25,120 Speaker 1: ninety a few games, but I didn't have a baseball background, 376 00:23:25,160 --> 00:23:27,679 Speaker 1: and anybody else applying for a major league job was 377 00:23:27,840 --> 00:23:31,120 Speaker 1: going to have been a baseball lifer. For me, it 378 00:23:31,240 --> 00:23:39,040 Speaker 1: was absolutely the opportunity to realize a literal, lifelong dream. 379 00:23:39,280 --> 00:23:41,600 Speaker 1: Brad had an epiphany when he was young that the 380 00:23:41,680 --> 00:23:44,840 Speaker 1: announcers he listened to in Chicago that did White Sox 381 00:23:44,840 --> 00:23:48,480 Speaker 1: and Cubs games, did every game. That meant that they 382 00:23:48,480 --> 00:23:51,600 Speaker 1: were at the games every day, and he wanted to 383 00:23:51,640 --> 00:23:59,359 Speaker 1: go to the ball game every day. A lifelong dream 384 00:23:59,359 --> 00:24:02,480 Speaker 1: called Brad to gauge his interest, and I knew what 385 00:24:02,720 --> 00:24:05,439 Speaker 1: was going on at the time, you know, with Switzer 386 00:24:05,520 --> 00:24:08,679 Speaker 1: and Dale and Brad, and knew that things were kind 387 00:24:08,720 --> 00:24:14,320 Speaker 1: of delicate over there. He was instantly extremely interested. Serendipitously, 388 00:24:15,320 --> 00:24:21,080 Speaker 1: there was the Rangers job available, and I personally am 389 00:24:21,119 --> 00:24:24,080 Speaker 1: a person of faith, so I think that maybe there 390 00:24:24,080 --> 00:24:29,240 Speaker 1: are bigger powers at play that provide a little guidance 391 00:24:29,320 --> 00:24:32,160 Speaker 1: and some good fortune to tide you over from time 392 00:24:32,200 --> 00:24:43,200 Speaker 1: to time. I'll go along with that. There were certainly 393 00:24:43,720 --> 00:24:47,080 Speaker 1: baseball announcers more well qualified than I was to get 394 00:24:47,119 --> 00:24:50,920 Speaker 1: that job in nineteen ninety five, but there weren't any 395 00:24:51,000 --> 00:24:54,520 Speaker 1: that had the local name identification I had, and kr 396 00:24:54,720 --> 00:24:58,480 Speaker 1: LD needed that. Brad traced all the way back with 397 00:24:58,600 --> 00:25:01,440 Speaker 1: KRLD to the summer of nineteen seventy six when he 398 00:25:01,520 --> 00:25:04,840 Speaker 1: went to work doing lots of jobs, including calling Cowboys games. 399 00:25:05,200 --> 00:25:08,480 Speaker 1: So Brad Sham and KRLD fans went hand in hand. 400 00:25:09,119 --> 00:25:10,720 Speaker 1: So was it just that easy to end up on 401 00:25:10,760 --> 00:25:15,399 Speaker 1: the Rangers call. Here's Eric. Tom Schieffer, who was the 402 00:25:15,440 --> 00:25:18,520 Speaker 1: other decision maker of being the president of the Rangers 403 00:25:18,520 --> 00:25:23,480 Speaker 1: at that time, insisted that we do a game together. 404 00:25:24,480 --> 00:25:28,439 Speaker 1: So we actually went into a studio and watched a 405 00:25:28,600 --> 00:25:32,119 Speaker 1: video of Kenny Rogers perfect game from July of nineteen 406 00:25:32,200 --> 00:25:36,639 Speaker 1: ninety four and broadcast that game. Based on that, Tom 407 00:25:36,640 --> 00:25:39,960 Speaker 1: and Jerry together decided that yes, this was a very 408 00:25:39,960 --> 00:25:43,960 Speaker 1: good idea. Brad and I have had conversations about times 409 00:25:44,000 --> 00:25:47,840 Speaker 1: when TV or radio broadcasting might be nerve wracking or intimidating. 410 00:25:48,040 --> 00:25:50,560 Speaker 1: Calling your first play by play baseball game from a 411 00:25:50,640 --> 00:25:53,960 Speaker 1: small room watching a previously played ball game on TV 412 00:25:54,600 --> 00:25:58,160 Speaker 1: might have qualified, especially with the Rangers president lurking outside. 413 00:25:58,480 --> 00:26:01,440 Speaker 1: But Brad and Eric nailed. So bring on the nineteen 414 00:26:01,520 --> 00:26:04,440 Speaker 1: ninety five baseball season. This is going to be a snap. 415 00:26:05,280 --> 00:26:09,159 Speaker 1: Ninety five was the year we had replacement players in 416 00:26:09,240 --> 00:26:12,480 Speaker 1: spring training, So the first twenty sem odd games that 417 00:26:12,560 --> 00:26:15,919 Speaker 1: Brad did were with players that nobody had ever heard of. 418 00:26:17,160 --> 00:26:20,320 Speaker 1: You know, guys who were baristas and substitute teachers and 419 00:26:20,400 --> 00:26:24,919 Speaker 1: iron workers were wearing Ranger uniforms in Port Charlotte and 420 00:26:25,080 --> 00:26:27,440 Speaker 1: playing games. And we were right on the verge of 421 00:26:27,520 --> 00:26:31,440 Speaker 1: starting a season with those guys. That's what Brad had 422 00:26:31,480 --> 00:26:34,960 Speaker 1: to deal with you in his first spring broadcasting baseball. 423 00:26:35,320 --> 00:26:39,240 Speaker 1: Truck driver Jackie Davidson was a replacement player that year. 424 00:26:39,280 --> 00:26:41,680 Speaker 1: A Big rig driver he was who had been drafted 425 00:26:41,720 --> 00:26:44,359 Speaker 1: some twelve years earlier and he never made it. So 426 00:26:44,560 --> 00:26:47,679 Speaker 1: was Mexican League star Johnny Mannell, an Italian League speakster 427 00:26:47,840 --> 00:26:50,919 Speaker 1: Luis Martinez. With what we know about Brad Sham, he 428 00:26:50,920 --> 00:26:53,680 Speaker 1: had studied every name he thought might have a shot 429 00:26:53,680 --> 00:26:56,359 Speaker 1: of playing for the Rangers in nineteen ninety five because 430 00:26:56,400 --> 00:26:59,520 Speaker 1: he loved being prepared. But there was no way he 431 00:26:59,560 --> 00:27:02,800 Speaker 1: was the Italian Baseball League. So that was a cruel 432 00:27:02,840 --> 00:27:05,720 Speaker 1: twist to the beginning of a lifelong dream. I know. 433 00:27:05,880 --> 00:27:08,520 Speaker 1: Nineteen ninety six, however, was more fun than that because 434 00:27:08,760 --> 00:27:11,600 Speaker 1: the Texas Rangers won their first Division title that year. 435 00:27:12,440 --> 00:27:14,600 Speaker 1: I want to use what the pros use. How about 436 00:27:14,640 --> 00:27:18,639 Speaker 1: the official men's skincare brand of the Dallas Cowboys, Jack Black. 437 00:27:18,920 --> 00:27:21,040 Speaker 1: Right now, you can get the Jack Black Starter, a 438 00:27:21,160 --> 00:27:24,120 Speaker 1: curated collection of Cowboys locker room favorites, for just ten 439 00:27:24,160 --> 00:27:27,440 Speaker 1: bucks with free shipping. The starter includes four Jack Black 440 00:27:27,520 --> 00:27:31,200 Speaker 1: skincare favorites plus a full sized and tense therapy lip bomb. 441 00:27:31,320 --> 00:27:33,919 Speaker 1: Go to get Jack Black dot com slash Cowboys and 442 00:27:34,040 --> 00:27:37,160 Speaker 1: use the code word team JB. That's get Jack Black 443 00:27:37,240 --> 00:27:41,000 Speaker 1: dot com slash Cowboys, the Jack Black starter ten bucks 444 00:27:41,160 --> 00:27:45,360 Speaker 1: free shipping. At ETNC, everyone new and existing customers get 445 00:27:45,359 --> 00:27:48,520 Speaker 1: our best deals on every smartphone. Why because you deserve 446 00:27:48,560 --> 00:27:50,679 Speaker 1: it for turning your living room into your office and 447 00:27:50,760 --> 00:27:54,440 Speaker 1: your gym. We're teaching. Grandma had a video call and 448 00:27:54,640 --> 00:27:57,359 Speaker 1: teaching her again. It's the button on your left Nana, Okay, 449 00:27:57,359 --> 00:28:01,440 Speaker 1: your other laughs. It's not complicated. Everyone deserves something new, 450 00:28:01,760 --> 00:28:04,720 Speaker 1: So ATNC has given everyone new and existing customers are 451 00:28:04,720 --> 00:28:07,600 Speaker 1: best deals with every unlimited plan on every smartphone, even 452 00:28:07,640 --> 00:28:09,880 Speaker 1: the latest ones. Eighteen. Team may Temporreli's lodate his speach 453 00:28:09,880 --> 00:28:12,239 Speaker 1: at the Network's basically strictions and acceptance may apply. Hi, 454 00:28:12,320 --> 00:28:15,800 Speaker 1: I'm Clint Tillison with man. I'm Jay Novachek, and we're 455 00:28:15,880 --> 00:28:20,199 Speaker 1: both with N and Turf, the official tractor provider of 456 00:28:20,240 --> 00:28:23,119 Speaker 1: the Dallas Cowboys. So if you need a tractor to 457 00:28:23,160 --> 00:28:25,520 Speaker 1: bail some hay, a'm more to cut some grass, or 458 00:28:25,560 --> 00:28:28,000 Speaker 1: a gator to get some chores done, get a John 459 00:28:28,080 --> 00:28:32,080 Speaker 1: Deer at unantag in turf and then let's get to work. 460 00:28:32,119 --> 00:28:35,359 Speaker 1: Hey Jay, that's my line, Well not today. Get to 461 00:28:35,400 --> 00:28:38,040 Speaker 1: work with a John Deer tractor package that's just right 462 00:28:38,120 --> 00:28:41,840 Speaker 1: for you and your budget. Visit unantaginturf dot com. Before 463 00:28:41,880 --> 00:28:43,880 Speaker 1: there was a draft, you could sized up a cowboy 464 00:28:43,960 --> 00:28:46,800 Speaker 1: by three simple factors. The crease at his hat, the 465 00:28:46,880 --> 00:28:49,840 Speaker 1: bend of his brim, and his unbending attitude a man. 466 00:28:49,920 --> 00:28:52,760 Speaker 1: Stetson didn't just protect him from what life throw at him. 467 00:28:52,960 --> 00:28:57,680 Speaker 1: It projected a rugged, unstoppable spirit. Stetson hats are still American, 468 00:28:57,760 --> 00:29:00,640 Speaker 1: made with pride. Right here in Texas, there's still the 469 00:29:00,720 --> 00:29:04,560 Speaker 1: unofficial crowd of all self respecting cowboys, and Stetson is 470 00:29:04,600 --> 00:29:07,400 Speaker 1: proud to be on the field with America's team. Find 471 00:29:07,400 --> 00:29:18,320 Speaker 1: a retailer nearest Hwitt Stetson dot com slash Cowboys For 472 00:29:18,440 --> 00:29:22,280 Speaker 1: the night the Rangers clinched the division. They did it 473 00:29:22,360 --> 00:29:26,720 Speaker 1: not by winning, but by Seattle losing in a game 474 00:29:26,760 --> 00:29:29,560 Speaker 1: that ended while the Rangers were still playing. Brad was 475 00:29:29,600 --> 00:29:32,360 Speaker 1: actually doing the play by play when that Seattle game 476 00:29:32,480 --> 00:29:38,160 Speaker 1: ended and paused and said, Eric, whom you tells the 477 00:29:38,280 --> 00:29:40,440 Speaker 1: fans of the news so that I would have the 478 00:29:40,480 --> 00:29:44,680 Speaker 1: opportunity to say the Texas Rangers are West Division champions, 479 00:29:44,960 --> 00:29:48,520 Speaker 1: which again was an incredibly unselfish thing for him to do. 480 00:29:49,560 --> 00:29:52,960 Speaker 1: Unselfish and thoughtful. It would have been easy for Brad 481 00:29:53,000 --> 00:29:54,800 Speaker 1: to have made that announcement in the flow of the 482 00:29:54,840 --> 00:29:57,560 Speaker 1: game without thinking about it, but he was aware of 483 00:29:57,600 --> 00:30:00,080 Speaker 1: a possible big moment to come and he was not 484 00:30:00,200 --> 00:30:02,640 Speaker 1: going to steal that moment from his new partner and friend, 485 00:30:03,080 --> 00:30:07,840 Speaker 1: Eric Nadel. So Rangers have never won, and you know, 486 00:30:07,920 --> 00:30:11,160 Speaker 1: in their twenty fifth year, finally they made it to 487 00:30:11,200 --> 00:30:15,320 Speaker 1: the playoffs, a massive moment in Rangers history, shared in 488 00:30:15,480 --> 00:30:22,520 Speaker 1: proper fashion by two friends. Brad I gain from listening 489 00:30:22,560 --> 00:30:24,520 Speaker 1: to him. I've said this in front of him so 490 00:30:24,560 --> 00:30:27,920 Speaker 1: many times. I think he's stopped being embarrassed about it. 491 00:30:28,640 --> 00:30:33,080 Speaker 1: I'm a better football announcer today for listening to Eric 492 00:30:33,160 --> 00:30:36,360 Speaker 1: Nadel to baseball. You know, he's my favorite football announcer 493 00:30:36,400 --> 00:30:38,880 Speaker 1: to listen to. It's not the way he calls you 494 00:30:39,000 --> 00:30:42,920 Speaker 1: a fifty yard field goal or a kickoff return. It's 495 00:30:42,960 --> 00:30:45,840 Speaker 1: the way he interacts with babe and the way that 496 00:30:45,960 --> 00:30:49,240 Speaker 1: his personality comes out on the air, which is crucial 497 00:30:49,280 --> 00:30:52,600 Speaker 1: in baseball. But most football announcers don't really bother with it. 498 00:30:52,800 --> 00:30:57,280 Speaker 1: I learned an enormous amount from him, and I still do. 499 00:30:57,600 --> 00:31:03,080 Speaker 1: You can tell more about what you're not seeing when 500 00:31:03,120 --> 00:31:05,560 Speaker 1: you listen to Eric Nadel do a baseball game that 501 00:31:05,960 --> 00:31:11,480 Speaker 1: almost anybody else working today. The things that he understands 502 00:31:12,160 --> 00:31:17,480 Speaker 1: about being descriptive and relatable are things that I'm not 503 00:31:17,520 --> 00:31:21,520 Speaker 1: sure you could even fit into a textbook. Friends and 504 00:31:21,680 --> 00:31:24,200 Speaker 1: partners with a healthy respect for each other. It's all 505 00:31:24,240 --> 00:31:27,240 Speaker 1: going so well for Brad after three years with Eric 506 00:31:27,360 --> 00:31:30,760 Speaker 1: Nadel on the Rangers broadcast. But our business can turn 507 00:31:30,800 --> 00:31:42,480 Speaker 1: on a dime, and it usually does. Following the conclusion 508 00:31:42,520 --> 00:31:47,040 Speaker 1: of the ninety seven season, Tom Schieffer, who was the 509 00:31:47,160 --> 00:31:51,440 Speaker 1: Rangers president, called me in and he said, I think 510 00:31:51,440 --> 00:31:54,680 Speaker 1: you're a really good announcer, and every time I hear 511 00:31:54,720 --> 00:31:56,840 Speaker 1: your voice, I hear a cowboy game in my head. 512 00:31:56,880 --> 00:32:03,120 Speaker 1: So we're going to make a change. It happens. You 513 00:32:03,240 --> 00:32:06,760 Speaker 1: understand this the vagaries of our businesses. It doesn't matter 514 00:32:07,440 --> 00:32:10,440 Speaker 1: what you've done or how good you are. If the 515 00:32:10,480 --> 00:32:13,840 Speaker 1: guy running the place decides he doesn't like your work, 516 00:32:14,280 --> 00:32:17,920 Speaker 1: then you're not working there anymore. Now I've been doing 517 00:32:17,920 --> 00:32:20,440 Speaker 1: those games for three years. By that point, I don't 518 00:32:20,480 --> 00:32:22,239 Speaker 1: think I was very good when I started. I think 519 00:32:22,280 --> 00:32:24,000 Speaker 1: I was pretty decent by the time we got to 520 00:32:24,000 --> 00:32:25,800 Speaker 1: the end of the third year, and I was getting better. 521 00:32:26,320 --> 00:32:30,800 Speaker 1: But his decision was made. KRLD decided that they weren't 522 00:32:30,840 --> 00:32:39,280 Speaker 1: going to continue using me either, and just that quickly, 523 00:32:39,320 --> 00:32:42,400 Speaker 1: a renowned talent in our industry, in the fifth largest 524 00:32:42,440 --> 00:32:46,760 Speaker 1: market in the country has no job. Now what. I 525 00:32:46,880 --> 00:32:58,960 Speaker 1: went to Nagano, Japan to cover the Winter Olympics for 526 00:32:59,000 --> 00:33:02,160 Speaker 1: the month of February, and I left without a job. 527 00:33:02,200 --> 00:33:09,280 Speaker 1: I had nothing to come home to a month to 528 00:33:09,320 --> 00:33:12,880 Speaker 1: cover the Winter Olympics with the unemployment line waiting in Dallas. 529 00:33:12,960 --> 00:33:15,600 Speaker 1: But knowing you, you embraced the Olympics and went to 530 00:33:15,680 --> 00:33:19,840 Speaker 1: work doing what exactly. The essence of my job was 531 00:33:19,880 --> 00:33:24,440 Speaker 1: to do a long form interview talk show for three 532 00:33:24,480 --> 00:33:28,840 Speaker 1: hours a day from nine am to noon Japan time, 533 00:33:29,600 --> 00:33:31,760 Speaker 1: and then at noon I would go out and cover 534 00:33:31,840 --> 00:33:34,720 Speaker 1: whatever they didn't have a sign A three hour talk 535 00:33:34,760 --> 00:33:36,760 Speaker 1: show is right up Brad's alley. As we know, he 536 00:33:36,840 --> 00:33:39,360 Speaker 1: brought sports talk shows to Dallas. Did you get to 537 00:33:39,400 --> 00:33:41,320 Speaker 1: call any big events while you were there? Having your 538 00:33:41,480 --> 00:33:48,080 Speaker 1: last meals? The highlight for me was going to do Moguls. 539 00:33:48,120 --> 00:33:52,640 Speaker 1: They said, Moguls is going on this afternoon, and because 540 00:33:52,720 --> 00:33:55,360 Speaker 1: we were still affiliated with CBS, we had access to 541 00:33:55,400 --> 00:33:58,880 Speaker 1: all the CBS television briefing books. So I had about 542 00:33:58,920 --> 00:34:02,280 Speaker 1: an hour and a half and I immersed myself for 543 00:34:02,360 --> 00:34:05,719 Speaker 1: that hour and a half in Moguls, took notes on 544 00:34:05,760 --> 00:34:09,000 Speaker 1: the track what I know, took notes and got in 545 00:34:09,080 --> 00:34:11,920 Speaker 1: the bus and went out to the venue and called 546 00:34:12,000 --> 00:34:17,680 Speaker 1: the race live where Johnny Mosley became the first American 547 00:34:17,760 --> 00:34:20,839 Speaker 1: ever to win a gold medal at Moguls. Because no 548 00:34:20,880 --> 00:34:24,799 Speaker 1: one can prove me wrong, I claimed to be the 549 00:34:24,840 --> 00:34:27,440 Speaker 1: first person ever to do live play by play of 550 00:34:27,560 --> 00:34:31,960 Speaker 1: Moguls skiing on the radio. Yep, I had a claimed 551 00:34:32,000 --> 00:34:37,760 Speaker 1: that too. While I was there, Barry Switzer got fired. 552 00:34:38,200 --> 00:34:40,480 Speaker 1: Ron Chapman called me and he said, do you want 553 00:34:40,480 --> 00:34:43,000 Speaker 1: to come back? And remember I didn't have a job 554 00:34:43,040 --> 00:34:45,279 Speaker 1: to come home to, And I said, hold on, let 555 00:34:45,280 --> 00:34:55,160 Speaker 1: me think a minute. Yes, And just that quickly, Brad 556 00:34:55,280 --> 00:34:58,560 Speaker 1: is not only a Ski Moguls broadcasting legend. He's back 557 00:34:58,600 --> 00:35:02,719 Speaker 1: in the saddle with the cowboy. Barry is gone. But 558 00:35:02,960 --> 00:35:12,440 Speaker 1: what are you gonna do about Jerry? I rehearsed for 559 00:35:13,560 --> 00:35:15,640 Speaker 1: Kes a speech that I was going to make I 560 00:35:15,680 --> 00:35:17,480 Speaker 1: needed to make to Jerry. I said, I've got to 561 00:35:17,520 --> 00:35:21,000 Speaker 1: clear the air. We have to have an understanding. I 562 00:35:21,040 --> 00:35:23,240 Speaker 1: can't have him thinking that I'm going to be a puppet, 563 00:35:23,560 --> 00:35:26,520 Speaker 1: and so I need to say to him, I am 564 00:35:26,560 --> 00:35:29,759 Speaker 1: who I am. I have been for two decades. I 565 00:35:29,840 --> 00:35:33,800 Speaker 1: can't be something different. And I rehearsed it and I 566 00:35:34,120 --> 00:35:37,560 Speaker 1: was in full battle armor and I was ready to go. 567 00:35:37,800 --> 00:35:41,560 Speaker 1: It was early April and I got an appointment with 568 00:35:41,640 --> 00:35:43,880 Speaker 1: him in his office at Valley Ranch and I walked 569 00:35:43,920 --> 00:35:48,799 Speaker 1: in Brady. I never got to say a word. Jerry 570 00:35:49,719 --> 00:35:52,680 Speaker 1: sat me down and told me how thrilled he was 571 00:35:52,760 --> 00:35:55,960 Speaker 1: to have me back. This is where I belong. We 572 00:35:55,960 --> 00:35:59,840 Speaker 1: were doing nothing but going forward together. There was nothing 573 00:36:00,080 --> 00:36:03,480 Speaker 1: backwards to look at. And you're our guy, and I said, 574 00:36:04,640 --> 00:36:09,000 Speaker 1: let's go. Jerry Jones believes in loyalty and family and 575 00:36:09,280 --> 00:36:12,720 Speaker 1: he's a smart businessman. And whichever this was, it doesn't 576 00:36:12,719 --> 00:36:14,920 Speaker 1: surprise me that he was happy to welcome Brad back 577 00:36:14,960 --> 00:36:17,319 Speaker 1: to the booth for the nineteen ninety eight season. And 578 00:36:17,360 --> 00:36:20,040 Speaker 1: he's been in that booth with Babe Laufenberg, his good 579 00:36:20,040 --> 00:36:23,439 Speaker 1: friend ever since. Hey, Brad, what's the season that gives 580 00:36:23,440 --> 00:36:26,799 Speaker 1: you the greatest feeling of pride to this point, Well, 581 00:36:26,800 --> 00:36:28,760 Speaker 1: I'll tell you, you you know, it's the ninety two ninety 582 00:36:28,760 --> 00:36:31,279 Speaker 1: three seasons. So it's January of ninety three, ninety four. 583 00:36:31,320 --> 00:36:34,080 Speaker 1: And for me, you know, I didn't block anybody, I 584 00:36:34,120 --> 00:36:38,239 Speaker 1: didn't tackle anybody, I didn't do anything. I'm blessed to 585 00:36:38,320 --> 00:36:44,040 Speaker 1: be the storyteller. My exhilaration was for those young men 586 00:36:44,200 --> 00:36:47,480 Speaker 1: who I'd gotten to know, in Michael Irvin's case in 587 00:36:47,560 --> 00:36:50,319 Speaker 1: eighty eight, the kids that came in in eighty nine 588 00:36:50,400 --> 00:36:54,480 Speaker 1: Eightman Johnston, Tolbert Russell, Maryland, and then Emmett came in 589 00:36:54,600 --> 00:36:57,080 Speaker 1: ninety and so I just saw what they went through 590 00:36:57,239 --> 00:37:00,600 Speaker 1: and the coaches, and so the feeling that I had 591 00:37:00,800 --> 00:37:12,920 Speaker 1: was for them. We all remember that nineteen ninety two season. 592 00:37:12,960 --> 00:37:15,200 Speaker 1: It seemed to have come in a flash, an instant. 593 00:37:15,280 --> 00:37:17,399 Speaker 1: We knew they were good, but it was just three 594 00:37:17,480 --> 00:37:20,000 Speaker 1: years earlier that they were one in fifteen and Troy 595 00:37:20,040 --> 00:37:23,440 Speaker 1: Aikman barely survived. How could they be ready to win 596 00:37:23,480 --> 00:37:26,480 Speaker 1: a Super Bowl in nineteen ninety two. I doubted them 597 00:37:26,480 --> 00:37:29,240 Speaker 1: because of their youth, and they mowed through the Eagles, 598 00:37:29,239 --> 00:37:30,920 Speaker 1: then the forty nine ers and the bills like a 599 00:37:30,960 --> 00:37:33,400 Speaker 1: hot knife through butter on their way to collecting the 600 00:37:33,520 --> 00:37:37,400 Speaker 1: organization's third Lombardi Trophy. Ever, that was my friends, a 601 00:37:37,600 --> 00:37:40,200 Speaker 1: great team. And now it's been nearly a quarter of 602 00:37:40,239 --> 00:37:43,279 Speaker 1: a century that Brad and Babe have been a team. 603 00:37:43,320 --> 00:37:47,279 Speaker 1: Here's Babe, the Beatles stuck together for eight years. I've 604 00:37:47,320 --> 00:37:49,239 Speaker 1: been doing it, Brad for twenty three or twenty four. 605 00:37:49,400 --> 00:37:53,759 Speaker 1: It truly is in my mind, Brady, it truly is 606 00:37:53,800 --> 00:37:57,960 Speaker 1: a relationship. Well, we're so close, you know, the quarter 607 00:37:58,000 --> 00:38:02,319 Speaker 1: of a century, and we also just seamlessly have had 608 00:38:02,360 --> 00:38:05,239 Speaker 1: a great working relationship. It's a privilege to work with 609 00:38:05,320 --> 00:38:07,400 Speaker 1: him because I know how I know what he brings 610 00:38:07,440 --> 00:38:09,400 Speaker 1: to the job, and I know what kind of a 611 00:38:09,480 --> 00:38:11,879 Speaker 1: human being is. So it's a privilege to be able 612 00:38:11,880 --> 00:38:18,840 Speaker 1: to work with my friend. Perfectly said you guys, and Okay, 613 00:38:19,000 --> 00:38:22,400 Speaker 1: Hansen gets one more funny line. I don't mind saying this. 614 00:38:22,480 --> 00:38:24,640 Speaker 1: I don't like Brad and Babe as much as I 615 00:38:24,680 --> 00:38:29,359 Speaker 1: like Brad and Dale, but I think they're very, very good. 616 00:38:29,560 --> 00:38:32,239 Speaker 1: I think they're incredibly good at what they do. Babe 617 00:38:32,280 --> 00:38:35,120 Speaker 1: sees things as a former quarterback that many many times 618 00:38:35,120 --> 00:38:37,440 Speaker 1: I've heard him make a comment and I'm like, Damn, 619 00:38:37,440 --> 00:38:42,400 Speaker 1: I would have never seen that. Thank you, Dale. Hey Brad, 620 00:38:42,440 --> 00:38:47,399 Speaker 1: what about this year's team? This team is exciting. They 621 00:38:47,480 --> 00:38:51,319 Speaker 1: have to toughen up, and they have to continue to 622 00:38:51,480 --> 00:38:55,600 Speaker 1: learn how to get past their inadequacies. They have more 623 00:38:55,719 --> 00:38:59,240 Speaker 1: lessons to learn. The thing that is unique about this team, 624 00:38:59,360 --> 00:39:02,840 Speaker 1: I think is that they appear to be really, really, 625 00:39:02,840 --> 00:39:06,200 Speaker 1: really close and unselfish. But I must tell you that 626 00:39:06,239 --> 00:39:09,600 Speaker 1: the two thousand and seventeen felt that way, and the 627 00:39:09,640 --> 00:39:13,880 Speaker 1: two fourteen team felt that way, and the two thousand 628 00:39:14,160 --> 00:39:18,320 Speaker 1: sixteen team and the two eighteen team, and none of 629 00:39:18,360 --> 00:39:21,440 Speaker 1: those ended the way anybody wanted it to. And I 630 00:39:21,480 --> 00:39:24,640 Speaker 1: don't know where this one will end. The trick for 631 00:39:24,680 --> 00:39:28,440 Speaker 1: the rest of us is to just enjoy it and 632 00:39:28,600 --> 00:39:39,240 Speaker 1: appreciate it and let it play out. What a pleasure 633 00:39:39,239 --> 00:39:41,319 Speaker 1: it has been for me to do this story. Thank 634 00:39:41,360 --> 00:39:44,160 Speaker 1: you so much to the greatness of these men, Dale Hansen, 635 00:39:44,640 --> 00:39:48,560 Speaker 1: Eric Nadel, Babe Laffenberg, and Tony Romo for all chiming 636 00:39:48,600 --> 00:39:51,480 Speaker 1: in on their dear friend Brad Sham. And thank you 637 00:39:51,520 --> 00:39:54,400 Speaker 1: Brad for telling us about your cowboy life.