WEBVTT - Trump Steel Tariffs Will Hurt As Much As They Will Help: Deaux

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<v Speaker 1>Welcome to the Bloomberg P and L Podcast. I'm Pim

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<v Speaker 1>Fox along with my co host Lisa A. Bramowitz. Each

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<v Speaker 1>day we bring you the most important, noteworthy, and useful

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<v Speaker 1>interviews for you and your money, whether you're at the

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<v Speaker 1>grocery store or the trading floor. Find the Bloomberg P

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<v Speaker 1>and L Podcast on Apple Podcasts, SoundCloud, and Bloomberg dot com.

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<v Speaker 1>Well as we've been reporting Commerce Secretary Wilbur Ross saying

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<v Speaker 1>that the Trump administration will impose new duties on steel

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<v Speaker 1>and aluminum imports from three key trading partners, the European Union, Canada,

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<v Speaker 1>and Mexico. And here to tell us more about this

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<v Speaker 1>is Joe Doe. He is our metals and mining reporter

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<v Speaker 1>for Bloomberg News and you can follow him on Twitter

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<v Speaker 1>at Joe Dough And that's d E a u X

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<v Speaker 1>for dough. All right, Joe Doe? Why are we doing

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<v Speaker 1>this to three entities that are ostensibly our allies? You know,

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<v Speaker 1>I had a source yesterday on the phone tell me

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<v Speaker 1>when we were gathering that this would likely happen. Say,

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<v Speaker 1>it looks like the administration is finally having their welcome

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<v Speaker 1>to Queen's moment. The only problem is a welcome to

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<v Speaker 1>Queen's moment only works in real estate and not in

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<v Speaker 1>global trade? What is a welcome to Queen's moment? Essentially

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<v Speaker 1>saying this is New York, this is our territory, and

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<v Speaker 1>you're gonna play by our rules. And um. The Trump administration,

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<v Speaker 1>as we know, brought this up back in April of

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<v Speaker 1>last year. I mean, he's been talking about something like

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<v Speaker 1>this since the beginning of his presidency. But a year later,

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<v Speaker 1>one of the things that we kept hearing was, you know,

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<v Speaker 1>we think he might actually just pass the tariff on everybody.

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<v Speaker 1>And the thought behind that is nobody gets away from it,

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<v Speaker 1>and it doesn't matter who you are or what you are.

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<v Speaker 1>We're going to protect this industry. Uh. They have now

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<v Speaker 1>done it, and yeah, okay, so so let's just take

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<v Speaker 1>stock of where we are. So Wilbur Ross today Commerce

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<v Speaker 1>Secretary announced these tariffs, said that there was not going

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<v Speaker 1>to be an exemption for some of our main trading allies.

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<v Speaker 1>Mexico already has come back and said that they are

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<v Speaker 1>going to reciprocate with either tariffs or other measures. You

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<v Speaker 1>have discussions now that the reason why the tariffs are

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<v Speaker 1>going ahead is because now after talks were insufficient from

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<v Speaker 1>the White House is perspective, where do we move forward

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<v Speaker 1>with this? I mean, if this was a negotiating tool,

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<v Speaker 1>it's over. So what does that mean going forward? So

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<v Speaker 1>I think there's two ways of moving forward. There's the

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<v Speaker 1>there's the markets. Right, so the markets just play by

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<v Speaker 1>the rules. They say, listen, we've got to accept that

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<v Speaker 1>there are these tariffs on aluminum imports and on steel imports,

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<v Speaker 1>and you just have to deal with it. So any

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<v Speaker 1>customers that want steel or aluminium that's outside of the country,

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<v Speaker 1>they gotta pay that premium, they gotta pay that duty.

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<v Speaker 1>And that's that's that right. And so you just go

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<v Speaker 1>back to normal and you act like whatever is now

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<v Speaker 1>in place is just how you play by the game. Politically,

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<v Speaker 1>it's a mid term season. Uh, there's a question as

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<v Speaker 1>to whether or not this protection ism will play up

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<v Speaker 1>well in battleground states, battleground districts, and that part is

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<v Speaker 1>yet to be seen. Uh. We know that companies don't

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<v Speaker 1>necessarily benefit from this. American companies, ALCA, the biggest aluminium

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<v Speaker 1>maker in the United States, probably the best known aluminium

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<v Speaker 1>maker in the world, will not necessarily benefit from these

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<v Speaker 1>because they actually produce more of their aluminum in Canada

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<v Speaker 1>than they do in the United States. Uh. These steelmakers

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<v Speaker 1>generally look like they'll benefit from this, but steals a

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<v Speaker 1>much more domestic industry. I mean, six of our consumption

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<v Speaker 1>of steel is made in the US. Only fift of

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<v Speaker 1>what we consume from aluminium is made in the U S.

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<v Speaker 1>Canada makes nearly fifty of aluminium that we use. That's

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<v Speaker 1>what makes this a big deal. The EU, on the

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<v Speaker 1>grand scheme of things, not that big of a producer

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<v Speaker 1>for aluminium the steel used in the US. The EU

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<v Speaker 1>is big because of the larger trade implications that this has.

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<v Speaker 1>The you is moving because now they have to react

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<v Speaker 1>to our tariffs because of the worries that dumping will

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<v Speaker 1>no longer be in the United States, it will instead

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<v Speaker 1>go to the EU. So politically, the EU says we're

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<v Speaker 1>raising trade barriers and retaliation to the United States, but

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<v Speaker 1>in actuality, they're raising trade barriers because they need to

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<v Speaker 1>protect their own industry as well, because other countries will

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<v Speaker 1>start trying to dump there because they don't have to

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<v Speaker 1>pay the tariffs. So there's so much going on here

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<v Speaker 1>and now that this has come into place, we're gonna

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<v Speaker 1>see it play out. I don't know if this was

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<v Speaker 1>something that I expected. I don't know if this is

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<v Speaker 1>something that the market expected. But it has happened, and

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<v Speaker 1>now this is the new reality, and we're going to

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<v Speaker 1>see whether or not Trump actually making good on a

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<v Speaker 1>truly Trumpian policy is going to benefit or hurt him

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<v Speaker 1>in the long run. Is this going to hurt US consumers?

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<v Speaker 1>U S consumers have already adjusted to these higher prices,

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<v Speaker 1>they expected some sort of higher prices would come. The

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<v Speaker 1>people who end up probably getting hurt of the makers,

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<v Speaker 1>the manufacturers of the stuff that we use. So if

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<v Speaker 1>you're ariconic, you make airplane wings, you make pieces used

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<v Speaker 1>an automotive. Actually the same with any steel producer outside

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<v Speaker 1>of the United States sending to Detroit. These are the

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<v Speaker 1>ones that are really worried. That's why Caterpillar would even

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<v Speaker 1>say whoa, whoa, whoa. Let's hold on a second here.

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<v Speaker 1>So I was just looking at Ian Bremer he just

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<v Speaker 1>put out on Twitter. Trans Atlantic relations just hit a

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<v Speaker 1>new post war low. But we're not at bottom yet.

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<v Speaker 1>Can you give us a sense of the last time

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<v Speaker 1>that the US imposed tariffs like this and what happened

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<v Speaker 1>we imposed terrorists? It was a two oh one petition

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<v Speaker 1>by President Bush back in two thousand two, and it

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<v Speaker 1>was to protect the industry that was getting hurt. What

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<v Speaker 1>eventually happened was they passed the two oh one and

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<v Speaker 1>there was so much outcry by industry across the board

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<v Speaker 1>that they started giving exemptions and rolling things back, rolling

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<v Speaker 1>things back, and ultimately saying, forget about. We're just we're

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<v Speaker 1>getting rid of this entire policy, and they scrapped it.

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<v Speaker 1>That's no pun intended, but they got rid of it

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<v Speaker 1>because it was just so unpopular and for businesses, very detrimental.

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<v Speaker 1>Just to your point, Caterpillar shares down nearly two right now,

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<v Speaker 1>there you go too, doo. Thank you so much for

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<v Speaker 1>being with us. We will be hearing more from you

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<v Speaker 1>as this does play out. Really important inside. Joe Doe

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<v Speaker 1>covers the medals and mining industries for us here at

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<v Speaker 1>Bloomberg News, and we've just been talking about how Commerce

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<v Speaker 1>Secretary wolver Ross did say that the European Union, Canada

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<v Speaker 1>and Mexico would all not be exempt from these steel

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<v Speaker 1>and aluminium tariffs. What keeps money managers up at night, Well,

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<v Speaker 1>that's why we've got a John Moniger. He is a

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<v Speaker 1>managing director of Eaton Vans, helping to manage over four

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<v Speaker 1>hundred and twenty billion dollars. He's based in Boston, but

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<v Speaker 1>he joins us here in our eleven three oh studios. John,

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<v Speaker 1>it's a pleasure to have you here. And eating Vance

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<v Speaker 1>Advisors has something called the Top of Mind Index. Tell

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<v Speaker 1>us what is this index? What is it supposed to do? Yeah, Pim,

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<v Speaker 1>thank you for having us today. So the Advisor Top

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<v Speaker 1>of Mind Index is a survey we do every quarter.

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<v Speaker 1>We survey about a thousand advisors and it's really trying

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<v Speaker 1>to get in the mind of what's on their mind

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<v Speaker 1>and what's on the mind of their investors that they're

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<v Speaker 1>working with. And so through that survey you try to

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<v Speaker 1>get some insights into what's driving their decision making. Uh.

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<v Speaker 1>In particular, if you think about what's going on now,

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<v Speaker 1>I'll just give you the highlight of of this particular survey. Um,

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<v Speaker 1>we had volatility continue to be one of the top

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<v Speaker 1>marks in top concerns of advisors and maybe not surprising

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<v Speaker 1>by any means, income being number two and a bit

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<v Speaker 1>of a distant number two. We've seen that kind of

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<v Speaker 1>move around a little bit from quarter to quarter, but

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<v Speaker 1>certainly volatility kind of really driving a lot of what's

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<v Speaker 1>on their mind. And I would say the number one

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<v Speaker 1>cause of that has really been centered around geo political risk.

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<v Speaker 1>So although we see a lot of market movement, it's

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<v Speaker 1>a lot of things like even what we saw this

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<v Speaker 1>morning with you know, tariffs being put in place, which

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<v Speaker 1>is you can question, both has a downstream effect but

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<v Speaker 1>also just has a headline or effect as well, makes

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<v Speaker 1>people really nervous. So can you connect the top of

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<v Speaker 1>mind index to actions? I mean, if they're worried about volatility,

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<v Speaker 1>that means what for how they manage their money? Yeah,

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<v Speaker 1>that's a really great question. So so what we're seeing

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<v Speaker 1>is a few things. You've seen this in just fun flows,

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<v Speaker 1>and we'll see this in the survey as well. Start

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<v Speaker 1>with the survey, I'll connect it to fund flows. In

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<v Speaker 1>the survey, you'd see number one issue, what are they

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<v Speaker 1>doing about it? Short duration strategies on the fixingcome side

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<v Speaker 1>is where they've been going in a pretty big way.

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<v Speaker 1>So we've seen a pretty big pull down and flows

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<v Speaker 1>in equities, we've seen a pretty good resurgence of fixing

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<v Speaker 1>come flows. But really on the short duration side, let

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<v Speaker 1>me drive into that for a minute. So what we're

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<v Speaker 1>seeing specifically is floating rate strategies picking up makes a

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<v Speaker 1>lot of sense rising rates. What can I do to

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<v Speaker 1>participate in rising rates is certainly floating rate strategies, But

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<v Speaker 1>also you're seeing just traditional your duration strategies moving in

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<v Speaker 1>in a very big way. In fact, if you look

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<v Speaker 1>at the fund flows just in the last six months alone,

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<v Speaker 1>but a hundred fifty three billion dollars have come into

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<v Speaker 1>taxable fix income. But about that was short duration strategies. Again,

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<v Speaker 1>you'll see a pretty good move going on. There are

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<v Speaker 1>people not sure where to go. What do I do?

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<v Speaker 1>I put into more of a conservative play, I'll add.

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<v Speaker 1>The one that we're seeing as quite interesting is on

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<v Speaker 1>the municipal bond side. We've seen a lot of pressure

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<v Speaker 1>muni bonds certainly performances negative year today and pretty much

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<v Speaker 1>cross the board, we've seen some movement in the floating

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<v Speaker 1>rate muni bond area. We don't hear a lot about

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<v Speaker 1>that in the marketplace. We actually offer one of the

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<v Speaker 1>few strategies that do this, but other firms do it.

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<v Speaker 1>There's firms that are out there that play in the

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<v Speaker 1>space in floating rate municipal bonds. Actually have higher quality

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<v Speaker 1>and are certainly great place to participate in today's markets. John,

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<v Speaker 1>I want to get your thoughts on what the customer

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<v Speaker 1>is really interested in, because I thought this was a

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<v Speaker 1>very telling point. And you know, you can debate and

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<v Speaker 1>and you know, if you're kind of drawn just investor,

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<v Speaker 1>you can say, well, you know, responsible investing. It sounds nice.

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<v Speaker 1>It's got a chief feely thing to it. Whether whatever

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<v Speaker 1>you're feeling or thinking about it. The reality is the

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<v Speaker 1>customer is really interested in this. There is no question.

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<v Speaker 1>Thank you for bringing this up. I'll tell you the

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<v Speaker 1>in the survey will tell you two thirds of investors

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<v Speaker 1>care about responsible investing at some level. It might be

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<v Speaker 1>at a minor level, might be I want to restrict

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<v Speaker 1>something in a portfolio, or it might be at a

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<v Speaker 1>very deep environmental, social and governance type level, and we're

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<v Speaker 1>seeing the full spectrum of that. The flip side of

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<v Speaker 1>that as advisors aren't as educated, so they're a little

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<v Speaker 1>more nervous to bring this forth to their investors. I'll

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<v Speaker 1>tell you two quick stories. One, um, that's the number

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<v Speaker 1>one asked. We put in place a very strong educational

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<v Speaker 1>effort to educate the financial advisor on how to actually

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<v Speaker 1>have this conversation with a client. Importantly, though, if you

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<v Speaker 1>look at the elite advisors the top in the space today,

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<v Speaker 1>I would say we've seen a shift, and I would

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<v Speaker 1>say in the shift has only occurred in the past

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<v Speaker 1>twelve months, where they've went from being prepared to have

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<v Speaker 1>the conversation to now leaning in and saying, Wow, this

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<v Speaker 1>is now a conversation I have to have every client

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<v Speaker 1>so they know I'm prepared and can actually have this

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<v Speaker 1>ability capability to deliver responsible investing to their investors. So

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<v Speaker 1>that's a big shift that will transcend, no question, as

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<v Speaker 1>we know, down into the other advisors. So the educational

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<v Speaker 1>ask is becoming I would say, greater and greater every

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<v Speaker 1>single day. And this comes after yesterday to Sporting Goods

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<v Speaker 1>reported better than expected earnings even though they had stopped

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<v Speaker 1>selling guns in response to what happened. Their shares gained

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<v Speaker 1>almost twenty six percent. That's flying in the face of

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<v Speaker 1>a lot of people who said, you know what, if

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<v Speaker 1>you stop selling guns you make this big stance, You're

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<v Speaker 1>gonna suffer. They didn't. So with returns and sort of

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<v Speaker 1>you know, doing good and getting returns, I mean the

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<v Speaker 1>focus is still on getting returns right, So how do

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<v Speaker 1>you how are you instructing people have that conversation. Yeah,

0:11:45.400 --> 0:11:47.480
<v Speaker 1>it's a great question because because there are return matters

0:11:47.480 --> 0:11:49.400
<v Speaker 1>most right, at the end of the day, responsible investing

0:11:49.400 --> 0:11:50.480
<v Speaker 1>is only as good as the fact that you can

0:11:50.520 --> 0:11:52.080
<v Speaker 1>put up returns out are in line with the market.

0:11:52.720 --> 0:11:55.280
<v Speaker 1>We have through our Cavert affiliate as an example or

0:11:55.320 --> 0:11:57.680
<v Speaker 1>parametric we've been able to demonstrate a long term track

0:11:57.720 --> 0:12:00.320
<v Speaker 1>record of that just using basic indexes. Frankly, so putting

0:12:00.320 --> 0:12:02.160
<v Speaker 1>an E s G structure on top of an index

0:12:02.200 --> 0:12:04.920
<v Speaker 1>like the Russell one thousand, we can demonstrate ten years

0:12:04.920 --> 0:12:07.520
<v Speaker 1>of performance at show we can match the market. Many

0:12:07.520 --> 0:12:09.680
<v Speaker 1>other organizations do the same thing, so we're not alone

0:12:09.679 --> 0:12:12.080
<v Speaker 1>in that. I think the markets starting to realize you

0:12:12.120 --> 0:12:15.240
<v Speaker 1>can actually get better performance, or at least market level

0:12:15.280 --> 0:12:17.520
<v Speaker 1>performance by actually doing the right thing. And it starts

0:12:17.520 --> 0:12:20.360
<v Speaker 1>to make sense when you start breaking down take foreign countries,

0:12:20.400 --> 0:12:23.360
<v Speaker 1>take emerging markets, for example. If you have really solid

0:12:23.720 --> 0:12:28.080
<v Speaker 1>social governance and environmental considerations built in your portfolio and

0:12:28.080 --> 0:12:30.960
<v Speaker 1>you're acting against that, they tend to do better. And

0:12:30.960 --> 0:12:33.959
<v Speaker 1>we've got again a history of showing that in our portfolios,

0:12:34.280 --> 0:12:36.719
<v Speaker 1>or we're able to uh to outperform over periods of time,

0:12:36.720 --> 0:12:38.199
<v Speaker 1>and again we're not the only ones in that space

0:12:38.240 --> 0:12:40.520
<v Speaker 1>doing it. John Moninger, thank you so much for being

0:12:40.600 --> 0:12:43.839
<v Speaker 1>with us and for illiminating the results from the top

0:12:43.840 --> 0:12:47.360
<v Speaker 1>of Mind Index or a tomics. John Moninger is managing

0:12:47.360 --> 0:12:51.720
<v Speaker 1>director at Eton Vans, overseeing about four billion dollars. Normally

0:12:51.720 --> 0:12:53.800
<v Speaker 1>it is based in Boston, but joins us here in

0:12:53.960 --> 0:13:13.280
<v Speaker 1>our eleven three oh studios. Is Italy an emerging market?

0:13:13.440 --> 0:13:16.440
<v Speaker 1>Is it like Argentina? Is it like Turkey? Well, let's

0:13:16.480 --> 0:13:19.440
<v Speaker 1>find out. We have Damian sasaur fixed income strategist for

0:13:19.480 --> 0:13:23.760
<v Speaker 1>Bloomberg Intelligence in the studio here to tell us more. Damian,

0:13:23.920 --> 0:13:27.600
<v Speaker 1>so is Italy on par with an emerging market? I

0:13:27.600 --> 0:13:30.920
<v Speaker 1>wouldn't say that, especially Argentina and Turkey. Um, what we're

0:13:30.920 --> 0:13:33.640
<v Speaker 1>seeing here, I think is a good old fashioned run

0:13:33.720 --> 0:13:36.880
<v Speaker 1>on the on Italian bonds, right. I mean, it's how

0:13:36.920 --> 0:13:40.240
<v Speaker 1>Italy is basically one of the largest issuers of debt

0:13:40.280 --> 0:13:43.720
<v Speaker 1>globally um, far larger than Turkey or Argentina. But the

0:13:43.800 --> 0:13:46.199
<v Speaker 1>important thing for remembers that all that debt is denominated

0:13:46.200 --> 0:13:48.680
<v Speaker 1>in Europe, right, so in order for it to trade

0:13:48.760 --> 0:13:53.200
<v Speaker 1>even close to Argentina and Turkey, which which I mean

0:13:53.200 --> 0:13:55.160
<v Speaker 1>if you're investing in those bonds are carrying in Lira

0:13:55.840 --> 0:13:59.040
<v Speaker 1>and UH and pacer respectively. I mean, it's just it's

0:13:59.040 --> 0:14:01.720
<v Speaker 1>just far riskier when you do that cross border currency calculation.

0:14:01.760 --> 0:14:04.360
<v Speaker 1>And so for me, I just don't see how your

0:14:04.480 --> 0:14:07.719
<v Speaker 1>denominated Italian bonds are trading on par with them or

0:14:07.760 --> 0:14:09.280
<v Speaker 1>how you can even compare them at this stage. But

0:14:09.520 --> 0:14:11.120
<v Speaker 1>they are, but they are kind of I mean, if

0:14:11.120 --> 0:14:13.480
<v Speaker 1>you look at credit to fault swaps, for example, Italy

0:14:13.559 --> 0:14:15.760
<v Speaker 1>is looking more like an emerging market. See so I

0:14:15.800 --> 0:14:18.200
<v Speaker 1>set you up for that, and then you dissed me.

0:14:18.280 --> 0:14:20.560
<v Speaker 1>You would, just would It's just a quote you said. Now,

0:14:20.600 --> 0:14:23.160
<v Speaker 1>I mean five year cd explain, explain what that all means.

0:14:23.160 --> 0:14:26.200
<v Speaker 1>So so in order to protect against the default, one

0:14:26.280 --> 0:14:28.280
<v Speaker 1>might buy a credit the fault swap, and so five

0:14:28.360 --> 0:14:31.880
<v Speaker 1>year CDs for Italy is now on par with that

0:14:31.960 --> 0:14:34.360
<v Speaker 1>of Turkey in fact that you traded through Turkey, meaning

0:14:34.440 --> 0:14:37.880
<v Speaker 1>to protect against default in Italy is more expensive than

0:14:37.920 --> 0:14:40.720
<v Speaker 1>it is to protect against default in Turkey. So in

0:14:40.840 --> 0:14:42.920
<v Speaker 1>order for first of all Italy to default, it's got

0:14:42.920 --> 0:14:45.280
<v Speaker 1>a first break from the EU and then it's got

0:14:45.320 --> 0:14:47.720
<v Speaker 1>a default on its dead opplications, right, so it's a

0:14:47.840 --> 0:14:50.920
<v Speaker 1>huge Sorry, no, no, no, I mean to me though,

0:14:50.960 --> 0:14:53.600
<v Speaker 1>I want to just push back because it makes sense

0:14:53.600 --> 0:14:55.760
<v Speaker 1>what you're saying. The risk of Italy defaulting at this

0:14:55.840 --> 0:14:58.760
<v Speaker 1>point does not seem, when you take a step back,

0:14:59.000 --> 0:15:01.600
<v Speaker 1>like it is greater than Turkey, which can't get its

0:15:01.600 --> 0:15:06.720
<v Speaker 1>currency under control. That said, perhaps what this shows is

0:15:06.880 --> 0:15:10.560
<v Speaker 1>that central banks are losing some control and that everything

0:15:10.640 --> 0:15:13.360
<v Speaker 1>is mispriced, and Italy is being priced a little bit

0:15:13.360 --> 0:15:16.000
<v Speaker 1>more on fundamentals with the fear of the ECB stepping back,

0:15:16.440 --> 0:15:19.200
<v Speaker 1>And maybe the question should be asking, does this mean

0:15:19.560 --> 0:15:23.320
<v Speaker 1>that the emerging markets should be priced at completely different

0:15:23.440 --> 0:15:25.960
<v Speaker 1>levels with risk much higher than it is right now? Yeah,

0:15:26.040 --> 0:15:28.080
<v Speaker 1>I mean, that's exactly what we're talking about. Think about

0:15:28.080 --> 0:15:31.480
<v Speaker 1>where we are. Rates globally are still near historical lows,

0:15:31.520 --> 0:15:34.600
<v Speaker 1>so any little move is a very is an exaggerated

0:15:34.640 --> 0:15:36.840
<v Speaker 1>move in developed and emerging market right now, and that's

0:15:36.840 --> 0:15:39.000
<v Speaker 1>exactly what we just saw in Italy. And in fact,

0:15:39.440 --> 0:15:42.240
<v Speaker 1>a lot of the move in in in Italian yields

0:15:42.240 --> 0:15:46.000
<v Speaker 1>and Italian bonds BTPs were was driven by the relative

0:15:46.040 --> 0:15:47.760
<v Speaker 1>lack of liquidity in those bonds, right, So they just

0:15:47.760 --> 0:15:50.720
<v Speaker 1>got marked up pretty quickly, and now people are kind

0:15:50.720 --> 0:15:52.600
<v Speaker 1>of saying, well, maybe things aren't so bad, you know,

0:15:52.720 --> 0:15:54.560
<v Speaker 1>maybe you know, the five star movements, so on and

0:15:54.600 --> 0:15:56.880
<v Speaker 1>so forth. So I think you're absolutely right. I think

0:15:56.920 --> 0:15:59.280
<v Speaker 1>it has something to do with liquidity and and the

0:15:59.320 --> 0:16:02.440
<v Speaker 1>structural makeup of the market itself that's kind of driving things.

0:16:02.480 --> 0:16:05.760
<v Speaker 1>But but you know, as these markets sort of normalized,

0:16:05.800 --> 0:16:07.760
<v Speaker 1>as the U s he Old curve pushes higher, as

0:16:07.840 --> 0:16:11.800
<v Speaker 1>rates globally push higher, you're gonna see these dislocations be

0:16:11.880 --> 0:16:14.440
<v Speaker 1>that much more magnified. Right, rate ball is going up.

0:16:14.800 --> 0:16:16.920
<v Speaker 1>I mean, I think we've pretty much hit the psycho

0:16:16.960 --> 0:16:21.480
<v Speaker 1>volatility those right, Sorry, rate volatility is definitely going up globally,

0:16:21.800 --> 0:16:23.560
<v Speaker 1>and so as that happens, what you see are these

0:16:23.640 --> 0:16:26.520
<v Speaker 1>you know, kind of exaggerated moves and and and I

0:16:26.560 --> 0:16:29.200
<v Speaker 1>think that's quite frankly what's been happening in Italy this

0:16:29.240 --> 0:16:32.440
<v Speaker 1>week and Spain tomorrow. I mean, I guess you're right. So,

0:16:32.520 --> 0:16:34.920
<v Speaker 1>I mean that's the other thing, right, I mean, it's

0:16:35.000 --> 0:16:36.520
<v Speaker 1>kind of amazing. There is a little bit of a

0:16:36.520 --> 0:16:40.120
<v Speaker 1>fundamental take to this, because Italy's fundamentals, you know, are

0:16:40.160 --> 0:16:43.120
<v Speaker 1>not nearly as good as Spain, right, and so Spain

0:16:43.240 --> 0:16:46.080
<v Speaker 1>hasn't really moved the way Italy has, even though I

0:16:46.080 --> 0:16:49.360
<v Speaker 1>think the Basques just announced that they're gonna back you know, Sancha.

0:16:49.400 --> 0:16:51.280
<v Speaker 1>So I think I think Spain is at risk of

0:16:51.320 --> 0:16:54.360
<v Speaker 1>a no confidence vote, right, so, so that's a pretty

0:16:54.360 --> 0:16:57.800
<v Speaker 1>big deal. And yet Spanish CDs is not really moving

0:16:57.840 --> 0:17:00.240
<v Speaker 1>the same way Italian CDs is and and Spanish bonds

0:17:00.240 --> 0:17:02.880
<v Speaker 1>haven't really reacted as much as you would have thought. So,

0:17:03.000 --> 0:17:05.080
<v Speaker 1>um so for me, I guess you know, the the

0:17:05.119 --> 0:17:06.919
<v Speaker 1>you know what I'm looking at in terms of emerging

0:17:06.960 --> 0:17:09.600
<v Speaker 1>markets is Argentina and Turkey are on an island all

0:17:09.640 --> 0:17:12.520
<v Speaker 1>to themselves. Um, you know, their currencies are a mass,

0:17:12.560 --> 0:17:15.840
<v Speaker 1>their economies are are are are a mess really and

0:17:16.359 --> 0:17:19.040
<v Speaker 1>you know they're gonna need to really kind of clean

0:17:19.080 --> 0:17:21.160
<v Speaker 1>things up. It leaves in a different situation. It'll least

0:17:21.160 --> 0:17:23.840
<v Speaker 1>still part of the EU until further notice. And in

0:17:23.920 --> 0:17:26.919
<v Speaker 1>order for anything to kind of, you know, move the

0:17:26.960 --> 0:17:29.520
<v Speaker 1>needle in Italy, you're gonna have to see you I'm

0:17:29.560 --> 0:17:31.920
<v Speaker 1>gonna have to see them break from the EU. Has

0:17:31.960 --> 0:17:36.960
<v Speaker 1>that working in Brazil that truckers strike, So so what's

0:17:37.000 --> 0:17:38.840
<v Speaker 1>what I took out of the trucker strike? And I'm

0:17:38.840 --> 0:17:40.480
<v Speaker 1>not as close to it as I should be. Is

0:17:40.520 --> 0:17:43.240
<v Speaker 1>the fact that petrol Brass, I mean, you know, basically,

0:17:43.280 --> 0:17:45.240
<v Speaker 1>petrol Brass makes their money by selling fuel and last

0:17:45.280 --> 0:17:47.760
<v Speaker 1>week what happened was they made the decision to a

0:17:47.800 --> 0:17:50.480
<v Speaker 1>lower petrol prices and they did it and partly in

0:17:50.520 --> 0:17:52.800
<v Speaker 1>response to the fact that you have this trucker strike,

0:17:52.880 --> 0:17:54.680
<v Speaker 1>and you know that the government may be applied a

0:17:54.680 --> 0:17:56.679
<v Speaker 1>little bit of pressure to petrol Brass, to petrol Brass

0:17:57.160 --> 0:17:59.480
<v Speaker 1>despite the fact that sixty some odd percent owned by

0:17:59.520 --> 0:18:02.399
<v Speaker 1>the Brazilian government, it's not part of the government. And

0:18:02.400 --> 0:18:04.760
<v Speaker 1>people who are invested in Petro Brass bonds, when they're

0:18:04.840 --> 0:18:07.239
<v Speaker 1>quite a few of them, um like to think that

0:18:07.280 --> 0:18:09.760
<v Speaker 1>the company is making decisions that are in the creditors

0:18:09.760 --> 0:18:11.720
<v Speaker 1>best interest, meaning we're going to charge you more for

0:18:11.760 --> 0:18:14.400
<v Speaker 1>your gas or your oil. And that's not what happened here.

0:18:14.440 --> 0:18:16.119
<v Speaker 1>So now people are kind of saying, well, we'll wait

0:18:16.160 --> 0:18:19.240
<v Speaker 1>a second. Maybe Petrol Brass really is being pushed by

0:18:19.280 --> 0:18:21.960
<v Speaker 1>the government, Maybe they don't have our best interest at heart.

0:18:21.960 --> 0:18:23.880
<v Speaker 1>And I think that's why what we're seeing, at least

0:18:23.880 --> 0:18:26.520
<v Speaker 1>in petrol Brass, which is one of the largest constituents

0:18:26.560 --> 0:18:29.320
<v Speaker 1>in emerging market hard country that is, you're seeing you know,

0:18:29.359 --> 0:18:31.160
<v Speaker 1>spreads blow out on the back of that, and people

0:18:31.320 --> 0:18:34.000
<v Speaker 1>you know, kind of calling into their calling into question

0:18:34.000 --> 0:18:37.000
<v Speaker 1>their integrity and the efficacy of management. Okay, I want

0:18:37.000 --> 0:18:38.640
<v Speaker 1>to I want to go back to a point here,

0:18:38.680 --> 0:18:41.600
<v Speaker 1>just on a broader level, with emerging markets. If we're

0:18:41.600 --> 0:18:45.880
<v Speaker 1>talking about how all risk has been muted by central banks,

0:18:46.280 --> 0:18:49.680
<v Speaker 1>and then a flare up causes people to suddenly uh

0:18:49.960 --> 0:18:53.040
<v Speaker 1>price fundamental risk, you know, and then it goes back

0:18:53.080 --> 0:18:56.680
<v Speaker 1>to this sort of complacency. I'm just wondering how much

0:18:56.680 --> 0:19:00.639
<v Speaker 1>would emerging markets have to read price if people started

0:19:00.680 --> 0:19:03.800
<v Speaker 1>to feel like central banks weren't back stopping the market. Well,

0:19:03.840 --> 0:19:07.800
<v Speaker 1>I think sentiment is a function of returns, and e

0:19:07.960 --> 0:19:10.399
<v Speaker 1>M has is off to the worst start on record

0:19:10.480 --> 0:19:13.120
<v Speaker 1>this year, right, And as those losses build, or let's

0:19:13.119 --> 0:19:15.560
<v Speaker 1>not say they build, but let's say they persist, sentiments

0:19:15.560 --> 0:19:18.960
<v Speaker 1>starts to sour for the asset class at large. And

0:19:19.119 --> 0:19:21.600
<v Speaker 1>I think that's the real risk because Okay, fine, you

0:19:21.600 --> 0:19:24.280
<v Speaker 1>know things are still good, the economies are still healthy. Yeah, okay,

0:19:24.320 --> 0:19:28.280
<v Speaker 1>yields are climbing, and we're pushing the currencies uh down,

0:19:28.400 --> 0:19:30.240
<v Speaker 1>you know, relative to the dollar. But but by and

0:19:30.320 --> 0:19:32.159
<v Speaker 1>large things are better today than they were, you know,

0:19:32.240 --> 0:19:35.119
<v Speaker 1>only five years ago, and emerging markets. But the longer

0:19:35.160 --> 0:19:38.600
<v Speaker 1>these losses persist, that drives investors who are invested in

0:19:38.640 --> 0:19:42.439
<v Speaker 1>emerging markets to redeem, to basically withdraw their investments. And

0:19:42.480 --> 0:19:45.639
<v Speaker 1>that's gonna basically make it that much more difficult for

0:19:45.680 --> 0:19:48.800
<v Speaker 1>these local economies to to to to borrow and too

0:19:49.000 --> 0:19:50.680
<v Speaker 1>and to lever up, and and and and to run

0:19:50.720 --> 0:19:53.600
<v Speaker 1>their economies. And and that's when it hits the real

0:19:53.640 --> 0:19:56.640
<v Speaker 1>economy or the real economies within emerging markets, right and

0:19:56.680 --> 0:19:59.800
<v Speaker 1>that's when you know, you really can start to feel

0:19:59.800 --> 0:20:02.720
<v Speaker 1>the pain, and that transmission mechanism doesn't happen overnight. Certain

0:20:02.760 --> 0:20:04.719
<v Speaker 1>countries are different than others. Turkey, which has a lot

0:20:04.760 --> 0:20:07.359
<v Speaker 1>of external debt, you're seeing them get smacked right on,

0:20:07.600 --> 0:20:09.560
<v Speaker 1>you know, because it's a liquidity issue right now. In

0:20:09.600 --> 0:20:12.160
<v Speaker 1>Turkey they can't refinance their debt. But at a place

0:20:12.160 --> 0:20:15.439
<v Speaker 1>like Brazil, it's not a liquidity issue, it's a solvency issue, right.

0:20:15.440 --> 0:20:18.080
<v Speaker 1>They have long term structural problems pimped to your point,

0:20:18.119 --> 0:20:20.399
<v Speaker 1>you know, with trucker strikes and all the things that

0:20:20.400 --> 0:20:22.760
<v Speaker 1>are going on there with you know, social security, you know,

0:20:22.800 --> 0:20:24.920
<v Speaker 1>and what have you, but but that's a long term

0:20:24.960 --> 0:20:27.720
<v Speaker 1>issue in Brazil and and and that's why Brazil is

0:20:27.720 --> 0:20:29.960
<v Speaker 1>not getting hit as badly. Just real quick, are we

0:20:30.000 --> 0:20:33.240
<v Speaker 1>starting to see those withdrawals in any real volume. We've

0:20:33.240 --> 0:20:35.480
<v Speaker 1>been seeing them and they're not. I mean, look, they've

0:20:35.480 --> 0:20:38.000
<v Speaker 1>started to peter off a bit um. In fact, what

0:20:38.040 --> 0:20:39.800
<v Speaker 1>you saw was a kind of a transfer. It was

0:20:39.880 --> 0:20:42.240
<v Speaker 1>it was e M debt that was driving the outflows

0:20:42.240 --> 0:20:44.239
<v Speaker 1>for the better probably the last few few months, and

0:20:44.240 --> 0:20:46.080
<v Speaker 1>that shifted over to the equity side, which to me

0:20:46.160 --> 0:20:48.160
<v Speaker 1>is maybe an indication that we're getting to the ninth

0:20:48.160 --> 0:20:50.440
<v Speaker 1>inning there and that things might get a little better.

0:20:50.920 --> 0:20:53.159
<v Speaker 1>Damian Sassaur, we love having you on. Thank you so

0:20:53.240 --> 0:20:56.040
<v Speaker 1>much for being with us. Damien Sassaur, fixed incomes strategist

0:20:56.119 --> 0:21:00.359
<v Speaker 1>for a Bloomberg Intelligence and expert in developing mark gets.

0:21:00.640 --> 0:21:04.240
<v Speaker 1>Really an interesting story. It's amazing to see Italian credit

0:21:04.320 --> 0:21:20.359
<v Speaker 1>default swaps trade in tandem with those of Turkey. It

0:21:20.440 --> 0:21:23.639
<v Speaker 1>has come to light that your personal data is worth

0:21:23.720 --> 0:21:26.440
<v Speaker 1>a lot, and the more people realize this, the more

0:21:26.520 --> 0:21:31.200
<v Speaker 1>questions that are about who profits from this data. Joining

0:21:31.240 --> 0:21:33.760
<v Speaker 1>us now Brian O'Kelly, chief executive officer and co founder

0:21:33.800 --> 0:21:37.679
<v Speaker 1>of app Nexus. It is an exchange the second largest

0:21:37.760 --> 0:21:41.280
<v Speaker 1>only to Google, behind only Google's Double Click exchange for

0:21:41.320 --> 0:21:45.040
<v Speaker 1>real time bidding on the Open Internet. UM. And basically,

0:21:45.119 --> 0:21:48.760
<v Speaker 1>if I understand this correctly, when advertisers want to figure

0:21:48.760 --> 0:21:52.520
<v Speaker 1>out what to pay for you personally to view a

0:21:52.600 --> 0:21:56.639
<v Speaker 1>certain ad of theirs on say whatever, pick your news site,

0:21:57.560 --> 0:22:02.159
<v Speaker 1>you your platform helps them auction off at particular place

0:22:02.480 --> 0:22:05.560
<v Speaker 1>in real time, correct exactly, So you're assessing how much

0:22:05.560 --> 0:22:08.360
<v Speaker 1>people are worth. So do you feel like there has

0:22:08.400 --> 0:22:12.840
<v Speaker 1>been a market pushback recently, especially as the European Union

0:22:13.200 --> 0:22:16.520
<v Speaker 1>enforces the General Data Protection Regulation? Has there been more

0:22:16.640 --> 0:22:20.360
<v Speaker 1>kind of obstacles for you in this process? It's interesting

0:22:20.800 --> 0:22:24.360
<v Speaker 1>as long as you're as a consumer aware that you're

0:22:24.400 --> 0:22:27.879
<v Speaker 1>going to be advertised to, UH, in concept, you should

0:22:27.880 --> 0:22:30.160
<v Speaker 1>be okay with it. The idea here is that privacy

0:22:30.240 --> 0:22:32.879
<v Speaker 1>is a fundamental human right. But if you decide that

0:22:32.920 --> 0:22:36.040
<v Speaker 1>you want your information used by advertisers in return for

0:22:36.080 --> 0:22:38.879
<v Speaker 1>free content, so that new site you're going to, that

0:22:38.960 --> 0:22:41.680
<v Speaker 1>content is free for you because of the advertising. As

0:22:41.680 --> 0:22:43.919
<v Speaker 1>long as you're comfortable with that trade, you should be

0:22:43.960 --> 0:22:47.080
<v Speaker 1>comfortable with advertising. And so, because we've always operated within

0:22:47.119 --> 0:22:50.159
<v Speaker 1>those constraints, UH, this is probably a good thing for

0:22:50.200 --> 0:22:52.880
<v Speaker 1>our business overall, but it certainly is causing a lot

0:22:52.920 --> 0:22:56.240
<v Speaker 1>of chaos and confusion across the market. Who's best at

0:22:56.240 --> 0:22:58.840
<v Speaker 1>figuring this out? I mean, is that the Is it Google?

0:22:58.960 --> 0:23:01.520
<v Speaker 1>Is it Facebook? I mean, who's actually really good at it?

0:23:01.560 --> 0:23:05.080
<v Speaker 1>And who's terrible? Well, it's funny if you think of

0:23:05.400 --> 0:23:10.040
<v Speaker 1>who really deeply understands privacy. Uh, I don't think anybody does.

0:23:10.160 --> 0:23:12.040
<v Speaker 1>I don't think we as humans have figured out what

0:23:12.080 --> 0:23:14.200
<v Speaker 1>it's going to mean to have all of our data

0:23:14.240 --> 0:23:17.760
<v Speaker 1>floating around in the cloud for the rest of our lives. Um.

0:23:17.800 --> 0:23:19.840
<v Speaker 1>So I think it's the regulators in Europe trying to

0:23:19.880 --> 0:23:22.480
<v Speaker 1>take a first step. I think there's some small companies

0:23:22.520 --> 0:23:24.919
<v Speaker 1>like app Nexus that are starting to think about what

0:23:25.000 --> 0:23:29.439
<v Speaker 1>does advertising mean and a privacy first a privacy first world. Um,

0:23:29.480 --> 0:23:32.600
<v Speaker 1>but we're just learning what this is going to mean. So, Brian,

0:23:32.640 --> 0:23:36.040
<v Speaker 1>there's been some discussion about how the GDPR Europe and

0:23:36.119 --> 0:23:39.280
<v Speaker 1>other privacy rules are going to make people realize, Wow,

0:23:39.400 --> 0:23:42.800
<v Speaker 1>my data is valuable. I should be making money from it.

0:23:43.320 --> 0:23:46.760
<v Speaker 1>Do you see that happening where people directly get income

0:23:47.040 --> 0:23:52.840
<v Speaker 1>from advertisers. There are programs where they do so. Amazon

0:23:52.920 --> 0:23:55.640
<v Speaker 1>has an affiliate program where if you put an Amazon

0:23:55.760 --> 0:23:57.879
<v Speaker 1>ad on your site, you know, they'll pay you for

0:23:57.920 --> 0:24:01.919
<v Speaker 1>all the products that are sold through that links. An example. Um,

0:24:01.960 --> 0:24:04.520
<v Speaker 1>I think the challenges that we're already getting value from

0:24:04.520 --> 0:24:08.239
<v Speaker 1>our data through the content. So if I'm you know,

0:24:08.480 --> 0:24:13.040
<v Speaker 1>on on Facebook and I'm seeing my friends baby pictures

0:24:13.119 --> 0:24:16.159
<v Speaker 1>for free, I guess, um, that's being subsidized. All the

0:24:16.200 --> 0:24:19.080
<v Speaker 1>servers and engineers at Facebook are getting paid by ads. Pam.

0:24:19.119 --> 0:24:22.199
<v Speaker 1>I get the sense that he doesn't necessarily view his

0:24:22.320 --> 0:24:26.080
<v Speaker 1>friends baby pictures as a benefit, but I would pay

0:24:26.080 --> 0:24:28.200
<v Speaker 1>a lot of money for that. Okay, Yeah, But I

0:24:28.720 --> 0:24:30.760
<v Speaker 1>think you raised an interesting point because there's on the

0:24:30.800 --> 0:24:33.439
<v Speaker 1>one hand, there's this big conversation about privacy, right, you know,

0:24:33.480 --> 0:24:35.680
<v Speaker 1>there's a debate about it. Oh, everyone wants to secure

0:24:35.680 --> 0:24:39.560
<v Speaker 1>everything and so on. But when it comes to saying, oh, um,

0:24:39.760 --> 0:24:43.400
<v Speaker 1>we'll give you frequent flyer miles or we'll give you

0:24:43.520 --> 0:24:47.400
<v Speaker 1>some kind of bonus if you type in your age

0:24:47.600 --> 0:24:52.160
<v Speaker 1>and your address and your zip code, oh we want that, right,

0:24:52.200 --> 0:24:54.200
<v Speaker 1>So they want the plus side, but they don't want

0:24:54.200 --> 0:24:57.840
<v Speaker 1>the negative. I guess you're right. I mean, at the

0:24:57.920 --> 0:25:01.040
<v Speaker 1>end of the day, it's all about out you know.

0:25:01.160 --> 0:25:04.520
<v Speaker 1>Value transfer. So I'm willing to tell you my age

0:25:04.560 --> 0:25:08.000
<v Speaker 1>and my my gender because it doesn't cost me much.

0:25:08.080 --> 0:25:09.480
<v Speaker 1>You can just look at me right now and I

0:25:09.480 --> 0:25:13.399
<v Speaker 1>can probably infer it. Um. I'm not giving up much information. Now.

0:25:13.440 --> 0:25:15.879
<v Speaker 1>If I told you that I, you know, I am

0:25:15.920 --> 0:25:18.600
<v Speaker 1>an active road gain user, you might be like, ah ha,

0:25:18.880 --> 0:25:20.800
<v Speaker 1>I can market to this man, and I might not

0:25:20.920 --> 0:25:24.399
<v Speaker 1>want that being broadcast. We're not live, right, so you

0:25:24.440 --> 0:25:27.280
<v Speaker 1>know that's the thing I might want to Okay, good, good,

0:25:28.440 --> 0:25:31.320
<v Speaker 1>all right, So let me follow that up. Then, are

0:25:31.480 --> 0:25:34.639
<v Speaker 1>publishers getting a fair shake when it comes to the

0:25:34.680 --> 0:25:40.080
<v Speaker 1>information that they think they're receiving from the intermediary between

0:25:40.119 --> 0:25:43.920
<v Speaker 1>them and their supposed online customers. Now that's the hundred

0:25:43.920 --> 0:25:47.240
<v Speaker 1>billion dollar question. Google has built a hundred billion dollar

0:25:47.280 --> 0:25:52.080
<v Speaker 1>revenue business basically being that intermediary between publishers and the consumer.

0:25:52.480 --> 0:25:55.479
<v Speaker 1>Facebook has built a massive business where all they do

0:25:55.520 --> 0:25:58.640
<v Speaker 1>is take those baby pictures, layer on ads and sell

0:25:58.680 --> 0:26:02.760
<v Speaker 1>them back effectively to other consumers. So I don't think

0:26:03.000 --> 0:26:07.000
<v Speaker 1>that journalists and other real producers of content of high

0:26:07.040 --> 0:26:10.719
<v Speaker 1>quality editorial journalism are getting full fair value for that.

0:26:11.160 --> 0:26:12.560
<v Speaker 1>And I do think that's the thing that we as

0:26:12.560 --> 0:26:15.159
<v Speaker 1>a society are going to be really confronting over the

0:26:15.160 --> 0:26:18.440
<v Speaker 1>next few years. Perhabit the advertisers, are they getting real

0:26:18.560 --> 0:26:22.440
<v Speaker 1>information when it comes to who they think they're reaching?

0:26:23.240 --> 0:26:26.080
<v Speaker 1>I would argue no. Um, you know Google has used

0:26:26.080 --> 0:26:29.760
<v Speaker 1>this European privacy law to restrict the data that advertisers

0:26:29.760 --> 0:26:31.879
<v Speaker 1>can get. So as a publisher, you can give your

0:26:31.960 --> 0:26:34.280
<v Speaker 1>data to Google. As a consumer, you can give it

0:26:34.280 --> 0:26:36.800
<v Speaker 1>to Google. As an advertiser, you can give it to Google,

0:26:37.080 --> 0:26:39.680
<v Speaker 1>but nobody gets it back. So I want to talk

0:26:39.720 --> 0:26:42.000
<v Speaker 1>a little bit about app nexus because I think it's

0:26:42.000 --> 0:26:45.440
<v Speaker 1>a fascinating idea that in real time you can auction

0:26:45.520 --> 0:26:50.360
<v Speaker 1>off space on a website to advertisers and see who

0:26:50.400 --> 0:26:54.080
<v Speaker 1>bids the most for a specific viewers data and their

0:26:54.119 --> 0:26:57.919
<v Speaker 1>eyeballs for that moment. I just want to figure out

0:26:58.000 --> 0:27:02.199
<v Speaker 1>how much the costs of arry, how many advertisers bid

0:27:02.240 --> 0:27:05.040
<v Speaker 1>on each spot. I mean, how how active is this?

0:27:06.000 --> 0:27:09.480
<v Speaker 1>It's incredibly active. So on a given impression, so a

0:27:09.600 --> 0:27:13.000
<v Speaker 1>video or a website, as you say, um, there can

0:27:13.040 --> 0:27:16.000
<v Speaker 1>be hundreds or thousands of advertisers bidding and for a

0:27:16.040 --> 0:27:19.320
<v Speaker 1>really high value user. Um, let's say someone who just

0:27:19.359 --> 0:27:22.600
<v Speaker 1>searched for a vacation on a travel site, you can

0:27:22.640 --> 0:27:26.800
<v Speaker 1>see bids up to a thousand dollars per thousand impressions,

0:27:26.800 --> 0:27:30.199
<v Speaker 1>so a dollar per ad which is amazing at the

0:27:30.200 --> 0:27:33.080
<v Speaker 1>skill of the Internet. And then for other users you

0:27:33.119 --> 0:27:36.000
<v Speaker 1>might see it in the pennies. So huge range of

0:27:36.160 --> 0:27:39.439
<v Speaker 1>interest in different users in different contexts. So just to

0:27:39.440 --> 0:27:42.399
<v Speaker 1>be clear, the way that advertisers know who is looking

0:27:42.440 --> 0:27:45.399
<v Speaker 1>at them is that they use the cookies, uh and

0:27:45.480 --> 0:27:48.520
<v Speaker 1>sort of the information that they can glean from the website.

0:27:49.000 --> 0:27:53.000
<v Speaker 1>UH that is sort of asking them to be present

0:27:53.080 --> 0:27:56.240
<v Speaker 1>on and they also use the context. So someone who's

0:27:56.280 --> 0:27:59.280
<v Speaker 1>listening to this show right now is probably a very

0:27:59.359 --> 0:28:02.320
<v Speaker 1>high value user just because of you know, how great

0:28:02.359 --> 0:28:05.320
<v Speaker 1>this content is. And so of course, so an advertiser

0:28:05.400 --> 0:28:08.199
<v Speaker 1>might say, I'll pay more for that show than I

0:28:08.200 --> 0:28:12.040
<v Speaker 1>would for you know, some random stream on on Spotify

0:28:12.080 --> 0:28:14.720
<v Speaker 1>no one's ever heard. Um. So it's both who you

0:28:14.760 --> 0:28:17.440
<v Speaker 1>are and what you're listening to or what you're watching

0:28:17.520 --> 0:28:21.200
<v Speaker 1>or what you're doing. Interesting. Many thanks to you for

0:28:21.520 --> 0:28:24.399
<v Speaker 1>coming on and sharing this with us. I guess it

0:28:24.560 --> 0:28:27.320
<v Speaker 1>just reminds everybody that there's a lot that we don't

0:28:27.359 --> 0:28:29.640
<v Speaker 1>know about what goes on online. I love the idea

0:28:29.680 --> 0:28:31.840
<v Speaker 1>that somebody who just booked. A vacation is red meat.

0:28:31.920 --> 0:28:33.560
<v Speaker 1>It's like, Oh, we gotta sell them stuff. You're gonna

0:28:33.600 --> 0:28:37.560
<v Speaker 1>be buying lots of stuff, so travel insurance, you'll get those.

0:28:42.920 --> 0:28:45.440
<v Speaker 1>Thanks for listening to the Bloomberg P and L podcast.

0:28:45.800 --> 0:28:49.680
<v Speaker 1>You can subscribe and listen to interviews at Apple Podcasts, SoundCloud,

0:28:49.800 --> 0:28:53.280
<v Speaker 1>or whatever podcast platform you prefer. I'm Pim Fox. I'm

0:28:53.280 --> 0:28:57.320
<v Speaker 1>on Twitter at pim Fox. I'm on Twitter at Lisa Abramo.

0:28:57.440 --> 0:29:00.000
<v Speaker 1>It's one before the podcast. You can always catch us

0:29:00.080 --> 0:29:04.760
<v Speaker 1>worldwide on Bloomberg radioh