1 00:00:00,280 --> 00:00:03,400 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,520 --> 00:00:06,600 Speaker 1: and Fox Sports every single thing that occurs. I want 3 00:00:06,600 --> 00:00:08,880 Speaker 1: people to remember, this is a business. Guaranteed money isn't 4 00:00:08,920 --> 00:00:13,040 Speaker 1: necessarily guaranteed. Michael Ball, how high can these valuations go? 5 00:00:13,240 --> 00:00:17,880 Speaker 1: Scott everybody loves rooting against him, right. Evan Williams Off 6 00:00:17,920 --> 00:00:19,840 Speaker 1: the field, the NBA has never been buzzier. And the 7 00:00:19,960 --> 00:00:23,080 Speaker 1: leaders in the sports industry Major League Baseball Commissioner Rob 8 00:00:23,079 --> 00:00:26,360 Speaker 1: Manfredd MIKEA. Riscoe is the commissioner of the American Athletic Conference. 9 00:00:26,400 --> 00:00:29,319 Speaker 1: Heared Smith, President of Ticketmasters, and the race card driver 10 00:00:29,440 --> 00:00:34,360 Speaker 1: Elio Castro Evs Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,400 --> 00:00:38,120 Speaker 1: I'm Michael Vaughan, I'm Evan Novie Williams, and I'm Scottsnik. 12 00:00:38,240 --> 00:00:41,080 Speaker 1: Every week at this time, plus Mondays and Wednesdays, we 13 00:00:41,159 --> 00:00:43,199 Speaker 1: explore the big money issues in the world of sports. 14 00:00:43,440 --> 00:00:47,360 Speaker 1: Today we began talking with Rick Burton once again, Severycas 15 00:00:47,479 --> 00:00:50,400 Speaker 1: University Professor of Sports Management. But first let's look at 16 00:00:50,440 --> 00:00:53,239 Speaker 1: some of the top stories of the week, beginning with 17 00:00:53,800 --> 00:00:56,760 Speaker 1: ESPN eight. And you know, the more things change, the 18 00:00:56,800 --> 00:01:00,040 Speaker 1: more they stay the same. Old schoolers. You know what 19 00:01:00,160 --> 00:01:03,480 Speaker 1: I'm talking about with the old wide world of sports. 20 00:01:03,600 --> 00:01:07,119 Speaker 1: We're watching Marble's baby like bar. If you remember that 21 00:01:07,280 --> 00:01:11,600 Speaker 1: your cable box remote used to have a really long 22 00:01:11,720 --> 00:01:16,280 Speaker 1: chord that's stretched from the box to the couch, then 23 00:01:16,360 --> 00:01:20,560 Speaker 1: you remember the days of the Strongman competition and the 24 00:01:20,600 --> 00:01:25,240 Speaker 1: cliff diving from this little outfit ESPN that was in Bristol, 25 00:01:25,280 --> 00:01:28,360 Speaker 1: Connecticut that was sort of part of your basic cable package. 26 00:01:28,680 --> 00:01:30,839 Speaker 1: And you're like, hey, this is kind of interesting and cool, 27 00:01:30,920 --> 00:01:33,440 Speaker 1: but boy, what are they showing in Is there really 28 00:01:33,480 --> 00:01:37,200 Speaker 1: a need for seven sports? Are we gonna watch that much? 29 00:01:37,640 --> 00:01:40,920 Speaker 1: Guess what, in this time of no sports, we're going 30 00:01:41,000 --> 00:01:43,759 Speaker 1: back to that programming. And I love the Marbles. Yeah. 31 00:01:43,800 --> 00:01:47,760 Speaker 1: So ESPN on Sunday will be airing a twenty four 32 00:01:47,800 --> 00:01:49,840 Speaker 1: hour lineup. You know, I'll rattle off some of them 33 00:01:49,920 --> 00:01:55,280 Speaker 1: right now. Tetris World Championship, Marble runs, slippery stair climbing, 34 00:01:55,800 --> 00:02:00,760 Speaker 1: stone skipping competition, cup stacking, sign spinning, a bunch of this. 35 00:02:00,840 --> 00:02:03,520 Speaker 1: As we talk about, you know how these networks are 36 00:02:03,520 --> 00:02:06,280 Speaker 1: starving for content. This is a creative way. This is 37 00:02:06,320 --> 00:02:08,800 Speaker 1: not This is not a permanent solution. This is not 38 00:02:08,800 --> 00:02:11,960 Speaker 1: going to be ESPN for the next two months. But 39 00:02:12,120 --> 00:02:14,160 Speaker 1: if they can add some levity to sports fans out 40 00:02:14,200 --> 00:02:16,400 Speaker 1: there that just want to watch people competing in something. 41 00:02:16,760 --> 00:02:18,640 Speaker 1: They've done this before. It's been a big success, and 42 00:02:18,680 --> 00:02:20,840 Speaker 1: I think it's smart for ESPN to dust it off again. 43 00:02:22,720 --> 00:02:25,680 Speaker 1: Let me ask you this, guys, let me ask you this. 44 00:02:26,240 --> 00:02:31,200 Speaker 1: What would you think about a crowdsourced hour of programming 45 00:02:31,200 --> 00:02:35,120 Speaker 1: for ESPN? I saw people juggling toilet paper and listen 46 00:02:35,120 --> 00:02:37,240 Speaker 1: in my brakes. I take my son outside and he's 47 00:02:37,280 --> 00:02:39,800 Speaker 1: trying to trick things with at across stick. What do 48 00:02:39,840 --> 00:02:43,440 Speaker 1: you think about asking the fans to crowdsource their best 49 00:02:43,560 --> 00:02:46,639 Speaker 1: videos of the day. They send it in and they 50 00:02:46,680 --> 00:02:49,919 Speaker 1: give me an hour of what people are doing athletics 51 00:02:49,919 --> 00:02:53,360 Speaker 1: wise at Hope. I would watch that. Yeah, something, I mean, 52 00:02:53,400 --> 00:02:55,600 Speaker 1: that's kind of what Twitter is doing right now. But yeah, 53 00:02:55,760 --> 00:02:58,680 Speaker 1: I think something that's more curated. Yeah, I think that 54 00:02:58,680 --> 00:03:01,080 Speaker 1: that would work. Like, I mean, we're gonna see so 55 00:03:01,160 --> 00:03:05,440 Speaker 1: much more creativity over the next three months. As ideas 56 00:03:05,480 --> 00:03:08,280 Speaker 1: like this run their course, and executives at ESPN turned 57 00:03:08,280 --> 00:03:10,840 Speaker 1: to each other and say, Okay, what's next? You know, 58 00:03:10,880 --> 00:03:12,920 Speaker 1: what are we gonna do next Sunday? But I think 59 00:03:12,919 --> 00:03:14,679 Speaker 1: it's a good idea of Scott. For sure, Hey have 60 00:03:14,840 --> 00:03:17,600 Speaker 1: juggled toilet paper, but it wasn't a sport. So up next, 61 00:03:17,680 --> 00:03:20,400 Speaker 1: let's turn to the NBA. This is your story, by 62 00:03:20,440 --> 00:03:23,960 Speaker 1: the way, Scott. The players is seeking clarity on the 63 00:03:24,000 --> 00:03:28,040 Speaker 1: financials associated with a suspended season, and you talked with uh, 64 00:03:28,240 --> 00:03:32,240 Speaker 1: the head of the players association, Michelle Roberts. Yeah, she 65 00:03:32,400 --> 00:03:36,840 Speaker 1: told me. Michelle told me that it was literally seconds 66 00:03:37,320 --> 00:03:40,440 Speaker 1: after Adam Silver had announced that the season was being 67 00:03:40,520 --> 00:03:44,160 Speaker 1: paused at the first email inquiry came from a player saying, 68 00:03:44,240 --> 00:03:46,400 Speaker 1: what does this mean from my paycheck? And then it 69 00:03:46,440 --> 00:03:48,280 Speaker 1: was more players, and then it was more I mean 70 00:03:48,320 --> 00:03:50,440 Speaker 1: this drum beat, steady stream of what does this mean? 71 00:03:50,920 --> 00:03:52,960 Speaker 1: And they were able to answer that question because it 72 00:03:53,000 --> 00:03:55,440 Speaker 1: was in the labor contract that should the owners do 73 00:03:55,840 --> 00:03:58,280 Speaker 1: or wish to, they could hold back a portion of 74 00:03:58,280 --> 00:04:01,040 Speaker 1: your salary. That was just a defined out. But they 75 00:04:01,080 --> 00:04:04,480 Speaker 1: cannot answer the questions that are being asked now. The 76 00:04:04,560 --> 00:04:08,720 Speaker 1: players want to know what happens if we come back 77 00:04:09,280 --> 00:04:12,040 Speaker 1: in pick a month, what happens if there are no fans, 78 00:04:12,280 --> 00:04:14,480 Speaker 1: what happens if the whole thing is wiped out? What 79 00:04:14,560 --> 00:04:18,839 Speaker 1: are the economic ramifications for me and the NBA is 80 00:04:18,920 --> 00:04:22,280 Speaker 1: modeling all of these scenarios right now so they can 81 00:04:22,320 --> 00:04:25,320 Speaker 1: report to the owners as well as the players. But 82 00:04:25,480 --> 00:04:29,200 Speaker 1: to quote Michelle Roberts, from a b r I standpoint, 83 00:04:29,320 --> 00:04:32,720 Speaker 1: and in the collective Bargaining Agreement, b r I means 84 00:04:32,760 --> 00:04:36,159 Speaker 1: basketball related income. That means how much money are they taking, 85 00:04:36,200 --> 00:04:39,159 Speaker 1: includes everything like the kitchen sink, and it determines the 86 00:04:39,200 --> 00:04:42,120 Speaker 1: salary cap, which tells the players how much they can make. 87 00:04:42,520 --> 00:04:47,080 Speaker 1: This has been the season from hell because there's just 88 00:04:47,160 --> 00:04:49,360 Speaker 1: so much uncertainty and the players do not know. And 89 00:04:49,440 --> 00:04:52,960 Speaker 1: let's not forget that a number of months ago, NBA 90 00:04:53,000 --> 00:04:55,719 Speaker 1: revenue took a pretty big hit after Daryl Morey's tweet 91 00:04:55,839 --> 00:04:58,040 Speaker 1: and the and the few that that the NBA had 92 00:04:58,720 --> 00:05:02,960 Speaker 1: with China, you know, so so this is compounding that problem. Finally, 93 00:05:03,040 --> 00:05:05,800 Speaker 1: let's talk about the success of the New York Football 94 00:05:05,880 --> 00:05:09,360 Speaker 1: Giants that they're seeing on YouTube. Gentlemen, Yeah, we were talking. 95 00:05:09,360 --> 00:05:11,239 Speaker 1: We're gonna talk with Rick Burton later in the program 96 00:05:11,279 --> 00:05:15,120 Speaker 1: about creativity. And it seems the Giants for some time 97 00:05:15,160 --> 00:05:19,080 Speaker 1: now have been pushing their YouTube channel with programming and 98 00:05:19,080 --> 00:05:21,159 Speaker 1: and and the folks are finding it. All of their 99 00:05:21,200 --> 00:05:24,400 Speaker 1: metrics are up so leading into something like this with 100 00:05:24,520 --> 00:05:26,920 Speaker 1: there's no games and you need to have some sort 101 00:05:26,960 --> 00:05:29,560 Speaker 1: of bond with your fans, the Giants may be well 102 00:05:29,600 --> 00:05:32,039 Speaker 1: positioned to actually take advantage. Yeah, they seem to be 103 00:05:32,080 --> 00:05:33,840 Speaker 1: kind of heading in the direction that I think all 104 00:05:33,880 --> 00:05:35,960 Speaker 1: sports teams should be going in right there. There there 105 00:05:36,040 --> 00:05:39,600 Speaker 1: athletes are at home, you know, they're separated, but there's 106 00:05:39,600 --> 00:05:42,960 Speaker 1: no reason why you can't put three linebackers in on 107 00:05:43,279 --> 00:05:45,880 Speaker 1: a on a video call and have them watch game 108 00:05:45,880 --> 00:05:48,280 Speaker 1: tape and break it down for fans you can get 109 00:05:48,800 --> 00:05:57,360 Speaker 1: you know, you're yeah, exactly, Yeah, I think there is there. 110 00:05:57,360 --> 00:06:01,320 Speaker 1: There's so much interesting and creative content that is available 111 00:06:01,360 --> 00:06:04,080 Speaker 1: out there, and I think we're gonna start seeing just 112 00:06:04,200 --> 00:06:08,040 Speaker 1: because you know, the Giants need to keep their fans engaged, 113 00:06:08,080 --> 00:06:11,000 Speaker 1: you know, even though there's no football happening right now, 114 00:06:11,040 --> 00:06:13,600 Speaker 1: and wouldn't be otherwise, right, they just need to make 115 00:06:13,600 --> 00:06:16,159 Speaker 1: sure that people are still thinking about them. And free 116 00:06:16,200 --> 00:06:18,480 Speaker 1: agency has been pretty vibrant. It's been good for the NFL. 117 00:06:18,839 --> 00:06:21,160 Speaker 1: They're trying to keep this draft happening because that is 118 00:06:21,200 --> 00:06:23,440 Speaker 1: also kind of a big touch point for fans. But 119 00:06:23,520 --> 00:06:25,440 Speaker 1: all sports teams out there, whether they would be in 120 00:06:25,480 --> 00:06:28,280 Speaker 1: season or not, are now kind of faced with how 121 00:06:28,279 --> 00:06:30,680 Speaker 1: do we keep fans engaged with our brand and they 122 00:06:30,720 --> 00:06:33,680 Speaker 1: keep remind them that they like us so that when 123 00:06:33,680 --> 00:06:36,520 Speaker 1: sports resume, they're right back there watching games and in 124 00:06:36,560 --> 00:06:39,320 Speaker 1: consuming content. Now, let's get into this week's interview with 125 00:06:39,400 --> 00:06:43,360 Speaker 1: Rick Burton, Syracuse University Professor of Sports Management. Rick, thanks 126 00:06:43,360 --> 00:06:45,760 Speaker 1: so much for joining us, guys, glad to be with you, 127 00:06:45,839 --> 00:06:48,360 Speaker 1: and I hope you're keeping safe. Yeah, this isn't gonna 128 00:06:48,360 --> 00:06:51,040 Speaker 1: be easy, by the way, because we've got four voices 129 00:06:51,120 --> 00:06:54,200 Speaker 1: in four different locations, we're used to looking at each other. 130 00:06:54,720 --> 00:06:58,880 Speaker 1: How has life been for you on campus trying to 131 00:06:58,920 --> 00:07:02,120 Speaker 1: disseminate messages education. Well, at a certain level, there is 132 00:07:02,160 --> 00:07:04,840 Speaker 1: no campus or it's a virtual campus, depending on how 133 00:07:04,880 --> 00:07:06,839 Speaker 1: you want to think about it. And we've all more 134 00:07:06,920 --> 00:07:10,600 Speaker 1: or less been sent home, and all of the faculty 135 00:07:10,600 --> 00:07:12,880 Speaker 1: are trying to get into a position like teachers all 136 00:07:12,880 --> 00:07:15,680 Speaker 1: over America, where we're trying to think about how to 137 00:07:15,720 --> 00:07:18,680 Speaker 1: make our class is interesting and dynamic, but having to 138 00:07:18,720 --> 00:07:21,840 Speaker 1: do it online and do it in a remote way 139 00:07:21,920 --> 00:07:24,000 Speaker 1: that you hope that your students are going to be 140 00:07:24,080 --> 00:07:25,840 Speaker 1: able to get value out of it. Tell me about 141 00:07:25,880 --> 00:07:29,160 Speaker 1: your setup at home and how are you keeping it interesting? 142 00:07:29,160 --> 00:07:31,560 Speaker 1: What do you find the students respond to? Well, what 143 00:07:31,560 --> 00:07:33,880 Speaker 1: I'm trying to do. We're on spring break this week, 144 00:07:33,960 --> 00:07:36,280 Speaker 1: and what I'm trying to do is make sure that 145 00:07:36,320 --> 00:07:39,400 Speaker 1: when we start classes on Monday, and my first one 146 00:07:39,440 --> 00:07:42,680 Speaker 1: will be on Tuesday, and I've actually got a guest 147 00:07:42,720 --> 00:07:47,600 Speaker 1: speaker coming in both on Tuesday and Thursday, that they're 148 00:07:47,640 --> 00:07:50,480 Speaker 1: going to be able to see the class. The class 149 00:07:50,520 --> 00:07:52,080 Speaker 1: is going to be able to see the speaker, and 150 00:07:52,120 --> 00:07:54,600 Speaker 1: we're gonna be able to do it in an interactive way. 151 00:07:55,120 --> 00:07:58,240 Speaker 1: I've got to learn that technology between now and Tuesday. 152 00:07:58,960 --> 00:08:02,640 Speaker 1: There's a thing called black Board Collaborate, which is something 153 00:08:02,680 --> 00:08:06,480 Speaker 1: that the university uses, and evidently it will allow my 154 00:08:06,600 --> 00:08:10,680 Speaker 1: guest speaker to speak from a remote location but have 155 00:08:10,840 --> 00:08:13,960 Speaker 1: it feel like a virtual classroom. My stepson is in 156 00:08:14,000 --> 00:08:18,480 Speaker 1: that situation where they have canceled all the classes at 157 00:08:18,560 --> 00:08:22,160 Speaker 1: his college and now everything is going online for the 158 00:08:22,240 --> 00:08:25,480 Speaker 1: next semester. I guess I just wonder, now, is this 159 00:08:25,600 --> 00:08:27,600 Speaker 1: the way it's going to be, because this could happen 160 00:08:27,680 --> 00:08:30,640 Speaker 1: for about a year and a half according to what 161 00:08:30,840 --> 00:08:35,640 Speaker 1: the health experts saying. Yeah, Michael, I'm hoping that we're 162 00:08:35,679 --> 00:08:37,920 Speaker 1: not looking at a year. I think, you know, almost 163 00:08:37,960 --> 00:08:40,120 Speaker 1: everyone out there is hoping that there's some kind of 164 00:08:40,160 --> 00:08:44,320 Speaker 1: return to normal by August September and that classes in 165 00:08:44,360 --> 00:08:48,080 Speaker 1: the fall will go as planned. But if you're right, 166 00:08:48,280 --> 00:08:50,520 Speaker 1: or if anyone is you know out there making these 167 00:08:50,559 --> 00:08:53,040 Speaker 1: predictions is right, that we could be kind of self 168 00:08:53,120 --> 00:08:56,600 Speaker 1: quarantined for a year. I think that the faculty are 169 00:08:56,640 --> 00:08:58,760 Speaker 1: really going to have to learn how to manage that 170 00:08:58,880 --> 00:09:02,320 Speaker 1: distance based that you pation. And you know, online classes 171 00:09:02,320 --> 00:09:05,319 Speaker 1: have been around for years, they have been growing at universities. 172 00:09:05,320 --> 00:09:07,360 Speaker 1: In fact, I've been working on a white paper for 173 00:09:07,400 --> 00:09:10,800 Speaker 1: the n C Double A which looks at, you know, 174 00:09:10,880 --> 00:09:14,080 Speaker 1: this process of making it easier for students to take 175 00:09:14,200 --> 00:09:19,400 Speaker 1: student athletes to take online classes. But it's it's tricky ground. 176 00:09:19,880 --> 00:09:22,040 Speaker 1: And you know that a lot of us get bored 177 00:09:22,200 --> 00:09:25,680 Speaker 1: very easily. Um and when we can turn something off 178 00:09:25,760 --> 00:09:29,200 Speaker 1: and switch to something else, it's different from sitting in 179 00:09:29,240 --> 00:09:32,200 Speaker 1: a classroom with a you know, a professor staring at you. 180 00:09:32,559 --> 00:09:36,200 Speaker 1: Rick you teach sports management, I'm curious if the events 181 00:09:36,200 --> 00:09:37,960 Speaker 1: of the last month, how are they going to change 182 00:09:38,000 --> 00:09:40,400 Speaker 1: your curriculum at all? Are you going to spend more 183 00:09:40,440 --> 00:09:43,200 Speaker 1: time on insurance or event cancelation? I mean, are you 184 00:09:43,240 --> 00:09:46,080 Speaker 1: thinking about the ways in which what we've experienced, which 185 00:09:46,080 --> 00:09:49,880 Speaker 1: is certainly unprecedented, might affect your classes moving forward from 186 00:09:49,880 --> 00:09:51,800 Speaker 1: a content perspective, Rick, let me jump in. I think 187 00:09:51,800 --> 00:09:54,920 Speaker 1: it's gonna become not only sports management, but friends everybody. 188 00:09:55,040 --> 00:10:00,800 Speaker 1: Allow me to introduce you to forth major May we 189 00:10:00,880 --> 00:10:04,920 Speaker 1: miss you and say that the end Uh, it's um. 190 00:10:05,200 --> 00:10:06,920 Speaker 1: I think that all of us are going to have 191 00:10:07,040 --> 00:10:10,480 Speaker 1: to learn how to teach differently, but also to talk 192 00:10:10,520 --> 00:10:14,360 Speaker 1: about the subjects and and the situations that are going 193 00:10:14,400 --> 00:10:17,840 Speaker 1: to be relevant for what the world looks like going forward. UH. 194 00:10:18,040 --> 00:10:22,080 Speaker 1: My area of expertise, if it's that uh, is leadership. 195 00:10:22,240 --> 00:10:24,720 Speaker 1: And you know, one of the things that I'm fascinated 196 00:10:24,760 --> 00:10:28,200 Speaker 1: by is how the different commissioners are responding. I used 197 00:10:28,200 --> 00:10:30,560 Speaker 1: to be the commissioner of a pro basketball league down 198 00:10:30,559 --> 00:10:33,920 Speaker 1: in Australia, and so for me watching the decisions that 199 00:10:34,000 --> 00:10:37,880 Speaker 1: Adam Silver is making a Rob Manfred Gary Bettman, I'm 200 00:10:37,920 --> 00:10:41,960 Speaker 1: curious as to how they keep their fan base connected 201 00:10:42,000 --> 00:10:45,559 Speaker 1: to the game at a time when you have no games. UM. 202 00:10:45,600 --> 00:10:47,400 Speaker 1: And I think what you've see in the NFL do 203 00:10:47,559 --> 00:10:52,360 Speaker 1: is really aggressively trying to leverage the draft and free agency, 204 00:10:52,480 --> 00:10:54,840 Speaker 1: even though they were out of season. I think they're 205 00:10:54,880 --> 00:10:57,439 Speaker 1: trying to keep their fans connected to what's going to 206 00:10:57,559 --> 00:11:02,079 Speaker 1: happen next. Brady Don Brady's he helping them by announcing 207 00:11:02,080 --> 00:11:04,880 Speaker 1: that he's leaving the Patriots and going to the books. Uh. 208 00:11:04,920 --> 00:11:07,760 Speaker 1: And all of a sudden, you've got content. And it 209 00:11:07,800 --> 00:11:10,600 Speaker 1: may be hard to film, tom um, but from a 210 00:11:10,679 --> 00:11:14,000 Speaker 1: leadership standpoint, this is really interesting to me. Who's doing 211 00:11:14,080 --> 00:11:16,280 Speaker 1: well and who is doing it not so well? Well. 212 00:11:16,320 --> 00:11:18,720 Speaker 1: I think it's hard to say that anyone is not 213 00:11:18,800 --> 00:11:21,160 Speaker 1: doing it well. And partly what we're doing is we're 214 00:11:21,200 --> 00:11:25,040 Speaker 1: looking at the politicians. And you know, I read a 215 00:11:25,040 --> 00:11:26,920 Speaker 1: great piece in the New York Times the other day. 216 00:11:26,960 --> 00:11:30,079 Speaker 1: They talked about Governor Cuomo of New York not being 217 00:11:30,480 --> 00:11:35,040 Speaker 1: a particularly well loved governor during times of peacefulness or 218 00:11:35,120 --> 00:11:39,000 Speaker 1: business as usual, but that he is really excelling. He's 219 00:11:39,080 --> 00:11:41,880 Speaker 1: really standing out and looking kind of like a Churchill 220 00:11:41,960 --> 00:11:46,600 Speaker 1: type leader at a time when communities are really looking 221 00:11:46,640 --> 00:11:48,760 Speaker 1: for people to assure them that things are going to 222 00:11:48,840 --> 00:11:51,680 Speaker 1: be okay, or telling them this is these are the facts, 223 00:11:51,720 --> 00:11:55,200 Speaker 1: and this is where we're going next. Um. You know, 224 00:11:55,400 --> 00:11:58,040 Speaker 1: in our sports world, I think the guy who generally 225 00:11:58,080 --> 00:12:01,240 Speaker 1: has gotten the most positive publicity over the last year 226 00:12:01,800 --> 00:12:04,520 Speaker 1: has been Adam Silver. Um. And if you go back 227 00:12:04,600 --> 00:12:06,760 Speaker 1: to what he did with Donald Sterling, if you go 228 00:12:06,840 --> 00:12:09,840 Speaker 1: back to you know, David Stern passing and the event 229 00:12:09,880 --> 00:12:13,120 Speaker 1: that was held at Radio City Music Hall. Um, if 230 00:12:13,120 --> 00:12:17,560 Speaker 1: you look at Adam's decisiveness at points, uh, you know, 231 00:12:18,000 --> 00:12:21,400 Speaker 1: tipping points. So you know, I think Adam has been great. 232 00:12:21,800 --> 00:12:24,360 Speaker 1: And that's not to take anything away from Roger, Gary 233 00:12:24,640 --> 00:12:27,800 Speaker 1: or rob but I think that these moments of having 234 00:12:27,800 --> 00:12:31,120 Speaker 1: to step up and be out in front are critical 235 00:12:31,160 --> 00:12:33,800 Speaker 1: to how your fan base and your owners respond to 236 00:12:33,840 --> 00:12:38,480 Speaker 1: the future. Speaking of pushing back games and things like that, 237 00:12:38,840 --> 00:12:43,160 Speaker 1: are we going to play the Tokyo Olympics. Yes, Tokyo 238 00:12:43,280 --> 00:12:46,360 Speaker 1: wants to go with it, but it's gonna be very 239 00:12:46,400 --> 00:12:49,400 Speaker 1: hard to do that. Michael, You and I are always 240 00:12:49,440 --> 00:12:53,600 Speaker 1: so aligned and think about topics that get away from 241 00:12:53,600 --> 00:12:56,680 Speaker 1: the you know, the four stick and puck or I 242 00:12:56,720 --> 00:13:00,600 Speaker 1: guess bat and ball sports. Uh. Listen, I think they 243 00:13:00,679 --> 00:13:03,920 Speaker 1: in their in their dream world, they believe they're going 244 00:13:03,960 --> 00:13:07,000 Speaker 1: to be able to pull it off. And um, I 245 00:13:07,040 --> 00:13:10,040 Speaker 1: think it's it's coming at them faster than they want. 246 00:13:10,160 --> 00:13:13,880 Speaker 1: You know, right now, people are writing off April and May, uh, 247 00:13:13,920 --> 00:13:17,240 Speaker 1: that they're being tentative about June but imagining they're still 248 00:13:17,280 --> 00:13:20,240 Speaker 1: going to have July in August. And I think what 249 00:13:20,360 --> 00:13:22,960 Speaker 1: Scott kind of alluded to a few moments ago was 250 00:13:23,000 --> 00:13:24,920 Speaker 1: the fact that there are here maybe it was Evan 251 00:13:25,320 --> 00:13:28,600 Speaker 1: that there were there people out there really who are saying, hey, kids, 252 00:13:28,600 --> 00:13:32,040 Speaker 1: we may be shut down for the next year. Um. 253 00:13:32,200 --> 00:13:35,840 Speaker 1: And I think for ma Tokyo standpoint, I know Dick 254 00:13:35,880 --> 00:13:38,640 Speaker 1: Pound has been out in front of this a little bit. UM. 255 00:13:39,240 --> 00:13:42,600 Speaker 1: The folks down in Australia have been trying to comment UM. 256 00:13:42,960 --> 00:13:46,600 Speaker 1: I think Thomas Bach, the IOC president, is trying to 257 00:13:46,720 --> 00:13:50,040 Speaker 1: hold on as long as he can to say, um, 258 00:13:50,040 --> 00:13:52,800 Speaker 1: we're still going to stage the games. But I think 259 00:13:52,840 --> 00:13:55,840 Speaker 1: if you get into June, and maybe I'm naive, maybe 260 00:13:55,920 --> 00:13:59,040 Speaker 1: it's no more than mid May. Um. I think if 261 00:13:59,080 --> 00:14:01,240 Speaker 1: you get to June for first and there are still 262 00:14:01,240 --> 00:14:05,040 Speaker 1: outbreaks taking place somewhere in the world, I think the 263 00:14:05,040 --> 00:14:07,839 Speaker 1: IOC is going to have to shut her. Tokyo and Rick, 264 00:14:07,880 --> 00:14:09,760 Speaker 1: we talked about the Olympics a little bit in the 265 00:14:09,840 --> 00:14:12,640 Speaker 1: last segment. Let me ask you, let me put you 266 00:14:12,679 --> 00:14:16,720 Speaker 1: on the line. Give me a percentage that the Olympics 267 00:14:16,800 --> 00:14:22,480 Speaker 1: take place as scheduled. Oh gosh, you know, a day ago, 268 00:14:22,560 --> 00:14:25,400 Speaker 1: a week ago, you know, I might have said fifty fifty. 269 00:14:25,480 --> 00:14:32,640 Speaker 1: I think we're zooming towards and really, you know, as 270 00:14:32,680 --> 00:14:37,440 Speaker 1: each day goes by and more and more people unfortunately 271 00:14:37,480 --> 00:14:40,920 Speaker 1: succumbed to this this illness. Uh, it gets harder and 272 00:14:41,000 --> 00:14:43,880 Speaker 1: harder to imagine that the Olympics can take place. And 273 00:14:43,880 --> 00:14:47,520 Speaker 1: and I think someone was making the comment about Evan 274 00:14:47,640 --> 00:14:49,120 Speaker 1: was saying that, you know, you've got to hold the 275 00:14:49,240 --> 00:14:54,800 Speaker 1: qualifying events in order to produce your your competitors. And 276 00:14:54,800 --> 00:14:57,560 Speaker 1: and look at the country of Italy, Um, I don't 277 00:14:57,600 --> 00:14:59,600 Speaker 1: think that it's going to be possible for them to 278 00:14:59,680 --> 00:15:03,920 Speaker 1: stay age anything for you know, for probably a year. Um. 279 00:15:04,040 --> 00:15:06,680 Speaker 1: And so suddenly you say, well, we're gonna have the Olympics, 280 00:15:06,680 --> 00:15:08,800 Speaker 1: but we're not going to have the Italians. We're not 281 00:15:08,840 --> 00:15:11,400 Speaker 1: going to have and then you just start rattling off 282 00:15:11,480 --> 00:15:14,600 Speaker 1: country names where it's just not going to be possible 283 00:15:14,680 --> 00:15:17,920 Speaker 1: for them to send a team that has actually been 284 00:15:17,960 --> 00:15:22,120 Speaker 1: trained and could potentially represent the country in the best 285 00:15:22,120 --> 00:15:25,440 Speaker 1: possible way. I think the athletes actually have more control, 286 00:15:25,480 --> 00:15:27,920 Speaker 1: and I think athletes are learning this, Uh, if they 287 00:15:27,920 --> 00:15:30,320 Speaker 1: do speak out, how many athletes would it take one 288 00:15:30,400 --> 00:15:35,640 Speaker 1: to ten to simply say this isn't worth it, we 289 00:15:35,720 --> 00:15:39,560 Speaker 1: cannot be protected. I'm not coming well. I think my 290 00:15:39,960 --> 00:15:43,080 Speaker 1: position would be that not only can the athletes um 291 00:15:43,160 --> 00:15:46,880 Speaker 1: kind of self impose an end to the Olympics, but 292 00:15:46,960 --> 00:15:49,480 Speaker 1: you could also have the opposite effect, which is that 293 00:15:49,520 --> 00:15:53,040 Speaker 1: the athletes could be training in private, UM, trying to 294 00:15:53,120 --> 00:15:55,640 Speaker 1: hold onto their dreams. You know my experience with the 295 00:15:55,760 --> 00:15:59,080 Speaker 1: U S o C. That is, for most Olympians there 296 00:15:59,200 --> 00:16:03,200 Speaker 1: is a very very narrow window where they are absolutely 297 00:16:03,240 --> 00:16:07,080 Speaker 1: at their elite finest um. And you know, for the 298 00:16:07,120 --> 00:16:09,400 Speaker 1: sake of the story, let's make it between the ages 299 00:16:09,440 --> 00:16:13,440 Speaker 1: of two and thirty two. UM. And that you know 300 00:16:13,560 --> 00:16:18,560 Speaker 1: that ability to to swim one of a second faster 301 00:16:18,720 --> 00:16:24,000 Speaker 1: than someone else exists only for a brief window of time. UM. 302 00:16:24,160 --> 00:16:27,720 Speaker 1: And I think that they train kind of all their lives. 303 00:16:27,800 --> 00:16:31,800 Speaker 1: They taper that that window is so narrow that they're 304 00:16:31,840 --> 00:16:34,280 Speaker 1: just hoping that they can hit it in that spot. Now, 305 00:16:34,280 --> 00:16:36,600 Speaker 1: the problem is, and I used swimming as an example 306 00:16:36,600 --> 00:16:39,360 Speaker 1: because our daughter was a swimmer, UM, is you've got 307 00:16:39,360 --> 00:16:43,480 Speaker 1: to have pools open and coaches able to train, you know, 308 00:16:43,760 --> 00:16:47,240 Speaker 1: hundreds of athletes in a pool in various lanes, and 309 00:16:47,760 --> 00:16:51,200 Speaker 1: so I want it both ways. I want the athletes 310 00:16:51,240 --> 00:16:53,400 Speaker 1: to be able to train in private because they're trying 311 00:16:53,400 --> 00:16:56,800 Speaker 1: to hang onto their dream. But the training facilities in 312 00:16:56,880 --> 00:16:59,400 Speaker 1: most places have been closed down, and so the best 313 00:16:59,480 --> 00:17:02,080 Speaker 1: you can do train in your driveway. You know, you 314 00:17:02,160 --> 00:17:05,280 Speaker 1: can run around Central Park and and it's frankly, it's 315 00:17:05,320 --> 00:17:08,360 Speaker 1: not going to be good enough. And so the quality 316 00:17:08,400 --> 00:17:11,760 Speaker 1: of the performances in for an event that's scheduled to 317 00:17:11,800 --> 00:17:14,040 Speaker 1: take place in less than a hundred and eighty days, 318 00:17:15,119 --> 00:17:18,720 Speaker 1: you just you wouldn't see world quality competition. You would 319 00:17:18,720 --> 00:17:22,240 Speaker 1: see people who were rusty um. And I think the 320 00:17:22,600 --> 00:17:27,879 Speaker 1: challenge for the Japanese Olympic Committee, or the IOC or 321 00:17:27,920 --> 00:17:31,520 Speaker 1: the Tokyo Organizing Committee is are we willing to put 322 00:17:31,560 --> 00:17:35,159 Speaker 1: on second rate games in order to deliver the games? 323 00:17:35,720 --> 00:17:37,720 Speaker 1: Or would we all be smart to just take a 324 00:17:37,760 --> 00:17:41,560 Speaker 1: cancelation and try and put this into To that point, 325 00:17:41,680 --> 00:17:44,400 Speaker 1: I spoke with a sprint coach here in the US, 326 00:17:44,520 --> 00:17:46,959 Speaker 1: and he was saying he had a team of Chinese 327 00:17:47,000 --> 00:17:49,200 Speaker 1: Olympic hopeful as runners who were here. They got called 328 00:17:49,240 --> 00:17:52,200 Speaker 1: back to China. They're all now in two week quarantine 329 00:17:52,240 --> 00:17:55,040 Speaker 1: in China, he had to close this facility. So he's 330 00:17:55,080 --> 00:18:00,280 Speaker 1: giving out training instructions via weblink. But he's said there 331 00:18:00,280 --> 00:18:02,200 Speaker 1: are a number of other athletes that he knows of 332 00:18:02,240 --> 00:18:07,639 Speaker 1: that are essentially openly ignoring the warnings not to training groups, 333 00:18:07,640 --> 00:18:11,159 Speaker 1: not to gather in groups, because of the fact that that, 334 00:18:11,240 --> 00:18:13,960 Speaker 1: as you said, Rick, you know, training digitally or training 335 00:18:14,000 --> 00:18:16,800 Speaker 1: in your own driveway alone, it's just not as effective 336 00:18:16,840 --> 00:18:18,800 Speaker 1: as doing it the way that these athletes are comfortable 337 00:18:18,800 --> 00:18:21,119 Speaker 1: with UM And I agree. I think that that is 338 00:18:21,200 --> 00:18:23,080 Speaker 1: kind of a danger that we're in right now, is 339 00:18:23,119 --> 00:18:26,120 Speaker 1: that you know, everyone cares about the danger to the athletes, 340 00:18:26,160 --> 00:18:28,560 Speaker 1: as we saw with the n b A and unfortunately 341 00:18:28,600 --> 00:18:31,879 Speaker 1: the Olympics still going on as planned. I think is 342 00:18:31,880 --> 00:18:34,320 Speaker 1: maybe forcing athletes to make decisions that are maybe not 343 00:18:34,359 --> 00:18:36,680 Speaker 1: great for their health. Yeah, and I think the young 344 00:18:36,720 --> 00:18:40,280 Speaker 1: people and I love their boldness. I was looking at 345 00:18:40,280 --> 00:18:43,320 Speaker 1: the news and seeing all the kids on spring break 346 00:18:43,400 --> 00:18:46,960 Speaker 1: and down at South Padre Island and they were in Clearwater, Florida, 347 00:18:47,040 --> 00:18:48,520 Speaker 1: and they were all out on the beach and they 348 00:18:48,520 --> 00:18:51,400 Speaker 1: were all, you know, hugging each other and hanging all 349 00:18:51,440 --> 00:18:54,480 Speaker 1: over each other. And I loved you know, the memory 350 00:18:54,600 --> 00:18:58,359 Speaker 1: of the hormones, of of being you know, twenty and immortal, 351 00:18:58,560 --> 00:19:01,800 Speaker 1: you know, invincible, And there'll be a fair number of 352 00:19:01,840 --> 00:19:05,880 Speaker 1: athletes who you know, fit into that category despite their 353 00:19:05,880 --> 00:19:10,159 Speaker 1: elite status. But um, I think everybody's gonna get woken 354 00:19:10,240 --> 00:19:13,400 Speaker 1: up here really really quickly. And I think someone's gonna 355 00:19:13,400 --> 00:19:16,560 Speaker 1: grab those young people and say, hey, this stuff is 356 00:19:16,640 --> 00:19:20,159 Speaker 1: really bad. It can kill you. And you know, and 357 00:19:20,200 --> 00:19:22,520 Speaker 1: as soon as they have a friend or a fellow 358 00:19:22,560 --> 00:19:27,480 Speaker 1: trained athlete, um, you know, suddenly die. Uh. It's gonna 359 00:19:27,560 --> 00:19:30,320 Speaker 1: hit home in a much more powerful way. And Rick, 360 00:19:30,359 --> 00:19:32,320 Speaker 1: I want to get a little into the television world 361 00:19:32,400 --> 00:19:36,240 Speaker 1: because so much of it depends on live sports and 362 00:19:36,320 --> 00:19:41,040 Speaker 1: we've got nothing. ESPN, the eight pound gorilla in the 363 00:19:41,080 --> 00:19:44,240 Speaker 1: industry is bringing back the ocho. I mean we're getting 364 00:19:44,240 --> 00:19:49,120 Speaker 1: things like marbles and death cliff diving, things like that. Um, 365 00:19:50,080 --> 00:19:53,760 Speaker 1: what what do these networks do? What is the ripple down? 366 00:19:53,840 --> 00:19:58,160 Speaker 1: The trickle effect to advertisers, to sponsors in a world 367 00:19:58,200 --> 00:20:01,960 Speaker 1: with no live sports. Well it's funny you ask. You know, 368 00:20:02,000 --> 00:20:04,760 Speaker 1: most of us are old enough to remember when ESPN 369 00:20:04,880 --> 00:20:07,359 Speaker 1: started and they would run a lot of Australian rules 370 00:20:07,400 --> 00:20:14,640 Speaker 1: football and they were just buying, right, Magnus magnusen Uh, 371 00:20:14,680 --> 00:20:17,119 Speaker 1: it's listen. They're in a world a hurt. And I 372 00:20:17,160 --> 00:20:19,960 Speaker 1: think that any of their documentaries that they've had on 373 00:20:20,000 --> 00:20:24,040 Speaker 1: the shelves, they're pulling those out the thirty for thirties. Um, 374 00:20:24,080 --> 00:20:27,159 Speaker 1: they're going for the you know, the absurd and the abstract. 375 00:20:27,160 --> 00:20:29,080 Speaker 1: I think I was watching the other day just out 376 00:20:29,080 --> 00:20:32,520 Speaker 1: of sheer boredom, and it was looked like crazy Norwegian 377 00:20:32,600 --> 00:20:36,159 Speaker 1: kids doing death dives off of diving boards and and 378 00:20:36,240 --> 00:20:38,399 Speaker 1: the whole you know, it was like the World belly 379 00:20:38,440 --> 00:20:43,560 Speaker 1: Flop Championships. And um, I think that they're trying to 380 00:20:43,600 --> 00:20:46,159 Speaker 1: fill up this time and suddenly Sports Center is one 381 00:20:46,200 --> 00:20:50,560 Speaker 1: of their hottest properties. Um because they don't have live 382 00:20:50,640 --> 00:20:54,600 Speaker 1: unscripted drama where they normally would. And you know, The 383 00:20:54,800 --> 00:20:57,240 Speaker 1: Times again had a had a big article on this 384 00:20:57,320 --> 00:20:59,439 Speaker 1: a couple of days ago, and it talked about the 385 00:20:59,480 --> 00:21:03,600 Speaker 1: fact that live sport has huge value when it's happening, 386 00:21:03,600 --> 00:21:08,200 Speaker 1: then it has almost zero value afterwards because everyone already 387 00:21:08,240 --> 00:21:11,240 Speaker 1: knows the outcome. UM, so they've got to be really 388 00:21:11,280 --> 00:21:15,240 Speaker 1: careful about showing um former games. Although shout out to 389 00:21:15,280 --> 00:21:18,640 Speaker 1: Syracuse they want a six overtime thriller the other day 390 00:21:18,680 --> 00:21:23,359 Speaker 1: on ESPN read this one. You're going back to the 391 00:21:23,440 --> 00:21:27,960 Speaker 1: Yukon game. I was there with Scott O'Neil, who a 392 00:21:28,080 --> 00:21:33,440 Speaker 1: Villanova guy who uh now runs Harris Blitzer Sports and Entertainment, 393 00:21:33,480 --> 00:21:37,760 Speaker 1: of course, And at halftime of the game, I'm like, yeah, 394 00:21:37,800 --> 00:21:39,360 Speaker 1: it's getting kind of late. I've been here all day. 395 00:21:39,440 --> 00:21:44,280 Speaker 1: I'm going home. Oops. Yeah oops. One of the one 396 00:21:44,320 --> 00:21:46,040 Speaker 1: of the all time great games. And they had it 397 00:21:46,119 --> 00:21:48,480 Speaker 1: on and of course, if you're a Syracuse fan, you 398 00:21:48,560 --> 00:21:51,160 Speaker 1: love watching it because Syracuse should have never won the game, 399 00:21:51,200 --> 00:21:54,919 Speaker 1: and they didn't lead until the sixth overtime. UM, and 400 00:21:54,960 --> 00:21:58,000 Speaker 1: you're happy with the outcome every time. But someone is 401 00:21:58,000 --> 00:22:01,040 Speaker 1: eventually going to get around to showing Indiana beating Syracuse 402 00:22:01,160 --> 00:22:04,240 Speaker 1: in seven and Keith Smart is going to continue to 403 00:22:04,320 --> 00:22:07,240 Speaker 1: hit that jumper from the corner and all the Syracuse 404 00:22:07,280 --> 00:22:10,240 Speaker 1: people are gonna cringe. So listen to It's It's a 405 00:22:10,280 --> 00:22:13,680 Speaker 1: Brave New World without live content. And you know the idditrod, 406 00:22:13,920 --> 00:22:17,000 Speaker 1: you know they ran that up in Alaska. UM. I 407 00:22:17,040 --> 00:22:20,000 Speaker 1: think UFC went ahead with an event down in Brazil. 408 00:22:20,880 --> 00:22:22,960 Speaker 1: But all of that stuff is gonna get shut down 409 00:22:23,200 --> 00:22:25,480 Speaker 1: and and Eventually, you know, the networks are going to 410 00:22:25,560 --> 00:22:28,680 Speaker 1: be trying to figure out how to give us here's where, 411 00:22:28,720 --> 00:22:33,240 Speaker 1: here's where we're going E sports, drone racing, battle bots, 412 00:22:33,520 --> 00:22:36,280 Speaker 1: you know, the stuff that I'm always big on. Now, 413 00:22:36,320 --> 00:22:38,520 Speaker 1: all of a sudden, E sports is getting a shove 414 00:22:38,640 --> 00:22:42,840 Speaker 1: like you can't believe because you can televise E sports 415 00:22:42,920 --> 00:22:46,560 Speaker 1: championships with no risk of anyone catching a virus. Well, 416 00:22:46,560 --> 00:22:49,200 Speaker 1: that brings me to the next point. It's about the 417 00:22:49,560 --> 00:22:52,080 Speaker 1: sports betting sites that are out there that are popping 418 00:22:52,160 --> 00:22:55,200 Speaker 1: up now with legalized sports, you don't have any sports. 419 00:22:55,480 --> 00:22:57,880 Speaker 1: What are you gonna bet on? And you mentioned some, 420 00:22:58,040 --> 00:23:00,760 Speaker 1: but another thing I guess that's still popular and still 421 00:23:00,800 --> 00:23:03,920 Speaker 1: going on is horse racing. Yeah, exactly right, Michael. And 422 00:23:03,920 --> 00:23:06,639 Speaker 1: and in fact, you can run the horses and and 423 00:23:06,720 --> 00:23:09,199 Speaker 1: keep the horses and the jockeys and the trainers apart, 424 00:23:09,400 --> 00:23:12,600 Speaker 1: and except for the jockey on the horse. And uh, 425 00:23:12,680 --> 00:23:14,960 Speaker 1: and people are gonna bet on horse racing and dog 426 00:23:15,080 --> 00:23:18,119 Speaker 1: racing and trotters may come back. I mean, you know, 427 00:23:18,240 --> 00:23:22,520 Speaker 1: it's a strange time that the gambler in us needs 428 00:23:22,640 --> 00:23:26,000 Speaker 1: something and uh, someone's gonna start, you know, you know, 429 00:23:26,080 --> 00:23:29,080 Speaker 1: showing twitch of two flies walking up the wall and 430 00:23:30,880 --> 00:23:33,840 Speaker 1: create the opportunity for something to bet on. Let's let's 431 00:23:34,119 --> 00:23:37,040 Speaker 1: talk about cheerier notes real quick. Let's be more optimistic 432 00:23:37,080 --> 00:23:39,719 Speaker 1: in the when sports come back, and they will at 433 00:23:39,760 --> 00:23:42,600 Speaker 1: some point, whether it's June, July, August, at some point 434 00:23:42,640 --> 00:23:45,800 Speaker 1: the spigot's gonna turn back on how big a sports 435 00:23:46,280 --> 00:23:49,080 Speaker 1: commerce bonanza do you think that will be? Do you 436 00:23:49,080 --> 00:23:51,440 Speaker 1: think ESPN will start seeing record ratings? Do you think 437 00:23:51,440 --> 00:23:54,840 Speaker 1: sports books will see record you know handle do you 438 00:23:54,880 --> 00:23:58,080 Speaker 1: think just the once sports are back again, there's gonna 439 00:23:58,080 --> 00:24:00,320 Speaker 1: be this massive celebration that is also are going to 440 00:24:00,359 --> 00:24:03,840 Speaker 1: be a big commercial opportunity for these companies. Yeah, you'd 441 00:24:03,840 --> 00:24:06,320 Speaker 1: have to think so that you'd have this pent up 442 00:24:06,320 --> 00:24:10,560 Speaker 1: demand and there would be this you know, huge euphoria 443 00:24:10,640 --> 00:24:13,479 Speaker 1: and that the teams would celebrate and create you know, 444 00:24:13,640 --> 00:24:17,280 Speaker 1: special welcome back nights and things like that. But I 445 00:24:17,320 --> 00:24:20,800 Speaker 1: don't know if if our if our behavior isn't going 446 00:24:20,840 --> 00:24:24,600 Speaker 1: to get changed somehow, maybe over the next depending on 447 00:24:24,760 --> 00:24:27,200 Speaker 1: how long we're at this, you know, is it six months, 448 00:24:27,280 --> 00:24:29,480 Speaker 1: is it a year? If we don't go outside for 449 00:24:29,520 --> 00:24:31,639 Speaker 1: a year or don't do you know, can't go to 450 00:24:32,320 --> 00:24:35,320 Speaker 1: mass gatherings and and I know, Evan, you're trying to 451 00:24:35,359 --> 00:24:38,080 Speaker 1: get end this on a on a positive note, and 452 00:24:38,560 --> 00:24:40,520 Speaker 1: I want to be positive with you. I think, you know, 453 00:24:40,560 --> 00:24:45,000 Speaker 1: Winston Churchill had that amazing ability during World War Two 454 00:24:45,040 --> 00:24:47,119 Speaker 1: to give people hope. And I think that's you know, 455 00:24:47,160 --> 00:24:49,640 Speaker 1: at least part of my job, or our collective job, 456 00:24:49,720 --> 00:24:52,679 Speaker 1: the four of us. I want to believe people are 457 00:24:52,680 --> 00:24:55,400 Speaker 1: going to come back the way they always were, UM, 458 00:24:55,480 --> 00:24:57,600 Speaker 1: But I think we've got to be realistic about the 459 00:24:57,600 --> 00:25:00,440 Speaker 1: fact that, UM, a lot of people, if they're self 460 00:25:00,520 --> 00:25:04,720 Speaker 1: quarantined for three months, six months a year, UM, are 461 00:25:04,800 --> 00:25:08,040 Speaker 1: going to change behaviorally and it may take them quite 462 00:25:08,040 --> 00:25:11,040 Speaker 1: a while. So we may not see that immediate spike 463 00:25:11,840 --> 00:25:14,440 Speaker 1: when everybody is told you can go back to the stadium, 464 00:25:14,480 --> 00:25:16,679 Speaker 1: because I think people will have gotten used to a 465 00:25:16,720 --> 00:25:20,600 Speaker 1: different lifestyle, uh, and they will have distracted themselves and 466 00:25:20,640 --> 00:25:24,320 Speaker 1: amused themselves in ways they never thought of. Um. They're 467 00:25:24,359 --> 00:25:27,040 Speaker 1: gonna have taken up cribbage or bridge, or they're gonna 468 00:25:27,040 --> 00:25:30,560 Speaker 1: have taken up things that they can do in their house. UM, 469 00:25:30,640 --> 00:25:32,159 Speaker 1: and it may take them a while. They may be 470 00:25:32,160 --> 00:25:34,919 Speaker 1: a little cautious about going back out. Rick, thank you 471 00:25:35,080 --> 00:25:38,760 Speaker 1: so much. Rick Burton, who is the Syracuse University Professor 472 00:25:38,760 --> 00:25:41,439 Speaker 1: of Sports Management. Thank you so much for taking the 473 00:25:41,480 --> 00:25:43,639 Speaker 1: time and talking with us, and I hope and the 474 00:25:43,720 --> 00:25:46,679 Speaker 1: next time we have you on we're back up and 475 00:25:46,800 --> 00:25:50,240 Speaker 1: running with sports all over the place. Thank you so much, Michael, 476 00:25:50,440 --> 00:25:52,199 Speaker 1: thank you. And I gotta put in a plug. My 477 00:25:52,280 --> 00:25:55,080 Speaker 1: official title what you guys beat into the ground last 478 00:25:55,119 --> 00:25:58,679 Speaker 1: time is the David B. Professor of Sport Management. So 479 00:25:58,760 --> 00:26:01,199 Speaker 1: I'll work in an employ for David who has been 480 00:26:01,240 --> 00:26:05,560 Speaker 1: a great supporter of my teaching. That's true that thank you, sir, 481 00:26:05,640 --> 00:26:09,560 Speaker 1: appreciate it. But I am hoping after what Rick said, 482 00:26:10,119 --> 00:26:13,760 Speaker 1: that we get back to some normalcy when we watch 483 00:26:13,800 --> 00:26:18,960 Speaker 1: sports again after this huge coronavirus scare. Because we have 484 00:26:19,080 --> 00:26:22,720 Speaker 1: changed the way that we view sports, we're changing the 485 00:26:22,760 --> 00:26:26,199 Speaker 1: way that we interact with people. Are we ever going 486 00:26:26,240 --> 00:26:28,840 Speaker 1: to be in a in a closed space ever again 487 00:26:29,320 --> 00:26:34,920 Speaker 1: watching a basketball game or football game? Let's see what happens. Yeah, 488 00:26:35,040 --> 00:26:37,480 Speaker 1: I mean, I think that's super interesting, and I think 489 00:26:37,480 --> 00:26:39,800 Speaker 1: we're gonna go go to basketball games again. I'm not 490 00:26:40,080 --> 00:26:43,240 Speaker 1: too worried about that. But you know, his idea that 491 00:26:43,400 --> 00:26:47,399 Speaker 1: we may be changing just all of our habits that 492 00:26:47,480 --> 00:26:49,359 Speaker 1: should that to me is the is the bigger issue 493 00:26:49,400 --> 00:26:52,679 Speaker 1: if your ESPN, if you're DraftKings, if you're the New 494 00:26:52,760 --> 00:26:55,840 Speaker 1: York Giants. You know, I think we we lose the 495 00:26:55,880 --> 00:26:57,800 Speaker 1: forest through the trees when we think too much about 496 00:26:58,359 --> 00:27:00,840 Speaker 1: what's being lost in this three months or these two 497 00:27:00,920 --> 00:27:03,600 Speaker 1: months as you bridge the gap until when sports turned 498 00:27:03,600 --> 00:27:06,560 Speaker 1: back on again. But the bigger concern for those companies 499 00:27:07,000 --> 00:27:09,040 Speaker 1: maybe that when things turn back on again, they're not 500 00:27:09,680 --> 00:27:11,639 Speaker 1: the way that they used to be. Um So I 501 00:27:11,680 --> 00:27:13,560 Speaker 1: think that that is something that is super interesting. I 502 00:27:13,560 --> 00:27:15,680 Speaker 1: haven't heard many people talking about it, but that's my 503 00:27:15,800 --> 00:27:19,400 Speaker 1: takeaway for sure. I am with you, Eben, and I've 504 00:27:19,440 --> 00:27:23,000 Speaker 1: said it this way. I was talking to a multi 505 00:27:23,040 --> 00:27:27,359 Speaker 1: billionaire sports team owner earlier and we weren't specifically talking 506 00:27:27,400 --> 00:27:31,159 Speaker 1: about sports, but I did say in terms of that 507 00:27:31,320 --> 00:27:35,280 Speaker 1: behavioral change, I did say, when we return to some 508 00:27:35,440 --> 00:27:38,800 Speaker 1: semblance of normalcy, I'm not sure that I am going 509 00:27:38,880 --> 00:27:41,280 Speaker 1: to be able to go through my work day without 510 00:27:41,359 --> 00:27:43,000 Speaker 1: getting up in the middle of the day and taking 511 00:27:43,000 --> 00:27:45,840 Speaker 1: a walk outside because that has become part of my 512 00:27:46,000 --> 00:27:49,240 Speaker 1: routine and getting through this sort of isolation, and I 513 00:27:49,359 --> 00:27:52,920 Speaker 1: really enjoy it. It helps me, it refreshes me, and 514 00:27:53,040 --> 00:27:54,639 Speaker 1: I think I want to keep it as part of 515 00:27:54,680 --> 00:27:57,320 Speaker 1: my routine. So if you extrapolate that to the behavior, 516 00:27:57,440 --> 00:28:00,080 Speaker 1: do we need the sports? Is it that as important? Do? I? 517 00:28:00,200 --> 00:28:02,000 Speaker 1: Am I going to get angry because my team lost. 518 00:28:02,040 --> 00:28:06,080 Speaker 1: There's just other stuff going on. Don't Because I'm not 519 00:28:06,200 --> 00:28:09,000 Speaker 1: in German. Feels better to be number one than number five. 520 00:28:09,040 --> 00:28:10,639 Speaker 1: I'll wear a number because of Mike. We have a 521 00:28:10,720 --> 00:28:12,560 Speaker 1: chance to go for three in a row. Good numbers 522 00:28:12,560 --> 00:28:14,160 Speaker 1: at a good time. And I just first started wearing 523 00:28:14,160 --> 00:28:17,359 Speaker 1: the number. How would just have the Bloomberg business of 524 00:28:17,480 --> 00:28:20,400 Speaker 1: sports the number of the week? Time now for the 525 00:28:20,520 --> 00:28:23,880 Speaker 1: number of the week, and for our listeners, play along 526 00:28:24,000 --> 00:28:25,840 Speaker 1: and see if you can win on our home showcase. 527 00:28:26,359 --> 00:28:31,639 Speaker 1: This is the question. They're the highest following the NBA 528 00:28:31,720 --> 00:28:37,679 Speaker 1: players that earn money through Instagram, and we're just going 529 00:28:37,720 --> 00:28:42,440 Speaker 1: to do the top two. Uh, let's start with Lebron James. 530 00:28:43,320 --> 00:28:47,080 Speaker 1: How much do you think he cashes in per sponsored post. 531 00:28:48,360 --> 00:28:50,920 Speaker 1: I'll let you guys guess. I'm gonna embarrass myself with 532 00:28:50,960 --> 00:28:53,000 Speaker 1: a guest that is in order of magnitude off, I'm 533 00:28:53,000 --> 00:29:00,000 Speaker 1: gonna say that Lebron James makes two dollars keep going 534 00:29:00,000 --> 00:29:05,200 Speaker 1: on four lower? Alright, So I was actually I wasn't 535 00:29:05,200 --> 00:29:09,400 Speaker 1: that far. Actually it's three hundred thousand, eight hundred fifty dollars. 536 00:29:09,760 --> 00:29:13,000 Speaker 1: And second is that was pretty good. I'll give you that. 537 00:29:13,280 --> 00:29:16,040 Speaker 1: You're you're close enough in the range game. Steph Curry 538 00:29:16,120 --> 00:29:19,800 Speaker 1: is second. Uh, he gets a hundred fifty five thousand, 539 00:29:20,000 --> 00:29:23,840 Speaker 1: one hundred dollars per post. We should good work if 540 00:29:23,840 --> 00:29:25,280 Speaker 1: you can get it, guys, that's I'll leave it at that. 541 00:29:25,600 --> 00:29:30,360 Speaker 1: I get zero dollars. You've been listening to the Bloomberg 542 00:29:30,400 --> 00:29:32,479 Speaker 1: Business of Sports. We're here each and every week at 543 00:29:32,480 --> 00:29:35,320 Speaker 1: the same time, plus online wherever you get your podcast, 544 00:29:35,360 --> 00:29:37,960 Speaker 1: and you can catch those Mondays, Wednesdays and Thursdays. I'm 545 00:29:38,000 --> 00:29:40,720 Speaker 1: Michael Bar on Twitter at Big Bar Sports, I'm Epen 546 00:29:40,760 --> 00:29:44,840 Speaker 1: Novie Williams at nov Underscore Williams. And I'm Scott Snick. 547 00:29:44,880 --> 00:29:47,200 Speaker 1: You can follow me on Twitter at Snick. Thank you 548 00:29:47,320 --> 00:29:49,320 Speaker 1: very much for joining us. Please for the next week 549 00:29:49,320 --> 00:29:51,760 Speaker 1: when we once again speak with the biggest and brightest 550 00:29:51,760 --> 00:29:54,560 Speaker 1: in the sports business industry. You're listening to Bloomberg Business 551 00:29:54,600 --> 00:29:57,080 Speaker 1: of Sports from Bloomberg Radio around the world.