WEBVTT -  O'Shea Jackson Sr "Ice Cube" Talks BIG3 Season Eight

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. Right, we should point

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<v Speaker 1>out Game seven of the NBA Finals is this Sunday.

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<v Speaker 1>That means the season's wrapping up in the spotlight at

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<v Speaker 1>least when it comes to professional basketball. Will now sort

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<v Speaker 1>of shift to some of the other leagues out there,

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<v Speaker 1>that includes the Big Three. You know ice Cube, he's

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<v Speaker 1>a music legend, he's an actor, he's a producer. He's

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<v Speaker 1>also the co founder of the Big Three League. This

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<v Speaker 1>is three on three half court basketball and it's latest

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<v Speaker 1>season just tipped off last week. Week two starts well

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<v Speaker 1>this Sunday. I had a chance to sit down with

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<v Speaker 1>him to talk about the evolution of the league, the

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<v Speaker 1>evolution of team valuations, and what's next for the sport overall.

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<v Speaker 1>Take a listen.

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<v Speaker 2>Oh, it's more passion. You know, getting in people's face

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<v Speaker 2>only goes so far. You know, you got to have

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<v Speaker 2>a passion to win and the passion to to you know,

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<v Speaker 2>step up to the comp petition.

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<v Speaker 3>And that's what we provide.

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<v Speaker 2>You know, we let athletes be themselves because nobody want

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<v Speaker 2>to see robots play the game. You know, it's really

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<v Speaker 2>about personality, entertainment in good basketball, and so that's what

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<v Speaker 2>we provide with the Big Three at a time in

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<v Speaker 2>the summer where it's gonna be hard to find a

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<v Speaker 2>good game.

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<v Speaker 1>It's interesting, this is the first season, correct if I'm wrong.

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<v Speaker 1>The Big Three is basically focus in specific city. So

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<v Speaker 1>before it was kind of touring around, but now you

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<v Speaker 1>have specific teams in Chicago, in Dallas and a few

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<v Speaker 1>other places here. What was the decision to switch from

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<v Speaker 1>that touring format to a more traditional city based format.

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<v Speaker 3>Growth. You know, we.

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<v Speaker 2>Owned all the teams as far as the league. The

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<v Speaker 2>teams were centrally owned, and we knew the brodest league.

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<v Speaker 2>Really we had to have owners, team owners who could

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<v Speaker 2>really help us, you know, plant flags in these cities

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<v Speaker 2>all around the country, even all around the world because

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<v Speaker 2>we're looking at London and Mexico City. So having owners

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<v Speaker 2>was very important to grow the league and to expand

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<v Speaker 2>past the teams we have to you know, sixteen, you know,

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<v Speaker 2>twenty twenty four and so on. So it's the you know,

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<v Speaker 2>start of the you know, kind of the beginning of

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<v Speaker 2>the rest of our lives in a way, because now

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<v Speaker 2>we can actually really see this league grow very fast.

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<v Speaker 1>How evaluations the individual team valuations been, Like I mean,

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<v Speaker 1>I've seen publicly a couple of numbers throwing around, But

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<v Speaker 1>are you seeing a significant increase in those individual team

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<v Speaker 1>valuations based on the way you would have valued them,

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<v Speaker 1>you know, a couple of years ago.

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<v Speaker 2>Well, you know, we're just at the beginnings stages of it.

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<v Speaker 2>So you know, right now we say you can get

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<v Speaker 2>a team for a bargain basement price, you know, compared

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<v Speaker 2>to other franchises that's out there. And so we feel

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<v Speaker 2>like we got the greatest upside when it comes to

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<v Speaker 2>our business model and how things are structured with the

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<v Speaker 2>Big Three.

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<v Speaker 3>So you know, we feel like, you know, we're.

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<v Speaker 2>A great bet if you want to, you know, flip

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<v Speaker 2>or you want to are you in it for the

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<v Speaker 2>long haul?

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<v Speaker 3>You know, so one day.

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<v Speaker 2>We'll be up there with the big boys and have

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<v Speaker 2>those you know, supervaluations.

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<v Speaker 1>So I am curious as to where you see Big

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<v Speaker 1>Three maybe ten years from now or eight years from now.

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<v Speaker 1>I just say, given that we're now eight years from

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<v Speaker 1>its inception.

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<v Speaker 3>You know, hopefully.

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<v Speaker 2>In that amount of time, you know, you could be

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<v Speaker 2>able to ten times twelve times what we're doing now.

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<v Speaker 2>So you know, we do see that these franchises are

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<v Speaker 2>going to scale up very fast, and and you know,

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<v Speaker 2>people are gonna make a lot money, a lot of money,

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<v Speaker 2>you know, especially if they got in early.

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<v Speaker 3>So you know, we we do see the curve just

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<v Speaker 3>going up.

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<v Speaker 1>But when we talk about like the legitimacy of Big Three,

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<v Speaker 1>and I remember when it came out, there a lot

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<v Speaker 1>of people kind of scratching their head. Why do we

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<v Speaker 1>need this? Why is ice Cube involved? But now you

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<v Speaker 1>look at a league that has big corporate partnerships Procter

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<v Speaker 1>and Gamble, a partnership with Starter. I was reading about

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<v Speaker 1>this old we had to SEEO Red Lobster on the

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<v Speaker 1>other day and was talking about the big promotion that

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<v Speaker 1>they're doing with the Big Three.

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<v Speaker 3>On top of that, you got Chris.

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<v Speaker 1>Haynes, is just a legendary NBA reporter who's now going

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<v Speaker 1>to make his home the Big Three.

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<v Speaker 3>That's big deal, right.

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<v Speaker 2>Yeah, But look at our history. You know, we have

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<v Speaker 2>Hall of Fame commissioner Clyde Drexler. We have Hall of

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<v Speaker 2>Fame coaches, you know, from Doctor j to Iceman, George

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<v Speaker 2>Gervin to Nancy Leeberman, Gary Payton, now Michael Cooper.

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<v Speaker 3>We got Calvin Murphy.

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<v Speaker 2>You know, these are Hall of Fame players, who are

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<v Speaker 2>putting a stamp on this league. Some have been around

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<v Speaker 2>since the inception of the league.

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<v Speaker 3>So you know, we have stampower.

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<v Speaker 2>You know, they wouldn't be around Doctor j wouldn't be

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<v Speaker 2>around for eight years if this wasn't something great. So

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<v Speaker 2>we know we're you know, on the right path and

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<v Speaker 2>we have uh we've been stamped by the greatest that

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<v Speaker 2>ever played the game.

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<v Speaker 3>Uh.

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<v Speaker 2>And so you know, it's it's really no one who

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<v Speaker 2>can look at us and say that, you know, this

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<v Speaker 2>is a novelty. This is something that is very well

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<v Speaker 2>respected throughout basketball.

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<v Speaker 1>Robert ice Cube there the CEO and co founder of

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<v Speaker 1>the Big Three Basketball League,