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Speaker 1: solely those of the individuals involved and do not represent
Speaker 1: those of Intout, QuickBooks or any of its cornerstone brands
Speaker 1: or employees. This podcast does not constitute financial, legal, or
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Speaker 1: the info is comprehensive, accurate, or free of errors, and
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Speaker 1: banking services provided by Green Dot Bank member FDIC. Hey everyone,
Speaker 1: I'm Austin Hankwitz and I'm Jennise Torres. Welcome to Mind
Speaker 1: the Business Small Business Success Stories, a podcast brought to
Speaker 1: you by Intwet, QuickBooks and iHeartRadio's Ruby Studio. In each episode,
Speaker 1: Austin and I chat with small business owners as they
Speaker 1: share their stories about the ups and downs of owning
Speaker 1: a small business. Plus will learn from their experience about
Speaker 1: how you can help fortify and strengthen your own business. Austin,
Speaker 1: you and I are both very familiar with the rewards
Speaker 1: of entrepreneurship. We talk a lot about profitability and creating
Speaker 1: brands and recognition, but one thing that ties it all
Speaker 1: together and can make or break your business is client success.
Speaker 1: I'll never forget one of my earliest clients. She's actually
Speaker 1: my sorority sister, and so we've had a long standing relationship,
Speaker 1: and she is a DEI consultant, and she was building
Speaker 1: that on the side while working in DEI in corporate
Speaker 1: And I'll never forget when I got her Instagram DM
Speaker 1: in the middle of twenty twenty two saying that she
Speaker 1: had doubled her income and she was actually walking away
Speaker 1: from her corporate career and taking this full time. And
Speaker 1: she told me the origin story of her desire to
Speaker 1: do this was she was battling autoimmune diseases. She really
Speaker 1: couldn't be in a corporate environment. It just wasn't conducive
Speaker 1: to her health. And she also wanted to have more
Speaker 1: time with her son, who is special needs. And so
Speaker 1: the real life reward of working with somebody and seeing
Speaker 1: them take this thing from an idea into an actual
Speaker 1: business and watching how it transforms their life like that,
Speaker 1: for me, is the most satisfying part of this entire journey.
Speaker 2: Oh my gosh, I couldn't agree more. You know, from
Speaker 2: my perspective, I think what's really fun about client success
Speaker 2: is starting at zero, right that first meeting, where you say, Okay,
Speaker 2: here's where we want to go. Here are the specific
Speaker 2: things we need to achieve to get there, and if
Speaker 2: we do these things throughout this period of time, we
Speaker 2: could end up where we want to go and seeing
Speaker 2: it compound on itself. You know, all the small little
Speaker 2: things you do to really make sure that they add
Speaker 2: up over time, you know, following those key performance indicators
Speaker 2: and making sure you're aligned on those moving forward, and
Speaker 2: the relationships really important. I think client success is one
Speaker 2: of the most to your point rewarding things to reflect
Speaker 2: upon as an entrepreneur and solopreneur. So on that note,
Speaker 2: let's meet our guest. Sydney Holmes is the definition of
Speaker 2: a hustler. After majoring in journalism, she landed a job
Speaker 2: working in public relations at a high end real estate firm.
Speaker 2: This ignited her career in PR and put her on
Speaker 2: the path to become a trusted voice in media relations
Speaker 2: and brand building across multiple industries including real estate, fashion,
Speaker 2: and technology. In addition, to that she often spent her
Speaker 2: nights performing stand up, so it only made sense to
Speaker 2: combine her emotional intelligence and humor with her professional experience
Speaker 2: and branch out into her own business. She's the founder
Speaker 2: of no IFSPR and continues to hone her comedy career
Speaker 2: and work as a freelance writer for multiple publications. Welcome
Speaker 2: to the show, Sydney.
Speaker 3: Wow, what a nice intro. Thank you so much for
Speaker 3: having me. I'm very excited to be here. We're so
Speaker 3: excited to have you here. First off, let's start off
Speaker 3: with the name of your business. So no ifs PR
Speaker 3: is super fun? Did zude's confidence? How did you come
Speaker 3: up with that? When I was thinking about going freelance
Speaker 3: in general, I was like, what are the things that
Speaker 3: are missing from like the pr that have done with
Speaker 3: brands like in House. So I was like, well, obviously
Speaker 3: your brand should be super clear and concise, no ifs
Speaker 3: ands or butts about it, and no ifsands are butts
Speaker 3: is a little too long, so we just went with
Speaker 3: no ifs. Unfortunately, I mean the URL looks like noifs
Speaker 3: instead of no ifs, so it's a little silly. It
Speaker 3: was kind of a snap decision that just sort of
Speaker 3: made sense in the moment.
Speaker 4: Yeah, that's so funny.
Speaker 1: I didn't even think about, you know, what the implications
Speaker 1: would be of that from like social media and URLs
Speaker 1: and all that.
Speaker 2: It's funny.
Speaker 3: Yeah.
Speaker 1: All right, So you studied journalism and you got your
Speaker 1: start in PR, which are two fields that have some overlap. Right,
Speaker 1: So was working in PR on your radar from the
Speaker 1: beginning or was it something that you landed on and
Speaker 1: then found that you were enjoying it or even you
Speaker 1: were good at it.
Speaker 4: Yeah.
Speaker 3: So I majored in journalism at Texas Tech University. And
Speaker 3: actually what got me to New York in the first
Speaker 3: place was an internship at CBS Radio. So I was
Speaker 3: writing music news for CBS and I had three months
Speaker 3: there and I just wanted to stay in New York
Speaker 3: and so I was like, I need to get in
Speaker 3: the door somewhere. And I interviewed at this real estate
Speaker 3: company and they were like, we want you for marketing
Speaker 3: and ad buying, and I.
Speaker 4: Was like, I don't know how to do that, but
Speaker 4: I guess I'm going to figure it out.
Speaker 3: And then they called me back like twenty minutes later
Speaker 3: and they were like, just kidding, we want you for.
Speaker 4: PR, and I was like, oh, that's easy, I know
Speaker 4: how to do that.
Speaker 3: PR and journalism work very hand in hand and the
Speaker 3: best PR, I think, speaks to journalists and sort of
Speaker 3: back and forth. So for me, when I started doing PR,
Speaker 3: I had no idea what I was doing, but I
Speaker 3: was like, I'm actually very good at PR and relationship building,
Speaker 3: which is a lot of what PR is. So those
Speaker 3: are things that have really come natural to me sort
Speaker 3: of throughout my entire life totally.
Speaker 2: So maybe for those people listening right now, can you
Speaker 2: educate us as to what the differences between PR and marketing?
Speaker 4: Totally?
Speaker 3: I will say they are very similar and they often
Speaker 3: speak to each other when they're done really well. So
Speaker 3: there's kind of two buckets of media. There's earned media
Speaker 3: and owned media. So owned media is something you pay for,
Speaker 3: like an AD or like your social media, right, you
Speaker 3: know exactly what it's going to say, you know exactly
Speaker 3: when it's going to run, you know exactly the visuals
Speaker 3: that are going to be used because you paid for
Speaker 3: that media placement or that ad. Where I work is
Speaker 3: in earned media, So what that means is I work
Speaker 3: directly with reporters to say you're a client and you
Speaker 3: have a story that you want to get out. I
Speaker 3: pitched the idea of that story to the most relevant reporter.
Speaker 3: They accept the story, and then they interview you for
Speaker 3: that story. The trade off is you don't pay the
Speaker 3: reporter or anything. You don't pay the publication anything, but
Speaker 3: you don't have any editorial control either. So my job
Speaker 3: is to act sort of as a liaison between you
Speaker 3: as my client and the reporter to make sure that
Speaker 3: the things that you say are relevant to the brand,
Speaker 3: convey you in the most positive light and are really
Speaker 3: clear and concise, and move sort of your brand forward.
Speaker 2: That makes a ton of sense. Thanks for walking us
Speaker 2: through that.
Speaker 1: Yeah, how long were you working in PR before you
Speaker 1: realize you could actually start your own company?
Speaker 3: I was working in house and also at PR agencies
Speaker 3: for about six or seven years before I made the leap.
Speaker 1: Okay, now let's talk a little bit about this comedy
Speaker 1: career too, because not only do you have, you know,
Speaker 1: this overlap of PR and journalism, but now you also
Speaker 1: are throwing in a stand up comedy career. How do
Speaker 1: you balance all of this and did you find any
Speaker 1: surprising overlaps between performing for an audience and like performing
Speaker 1: as someone working in pr totally.
Speaker 3: I mean, we're all kind of performing all day long.
Speaker 3: But I think with comedy, when I moved to New York,
Speaker 3: I had the like stars in my eyes, right, like
Speaker 3: the why do you move to New York other than
Speaker 3: to like chase a dream?
Speaker 1: Right?
Speaker 3: And so I was doing stand up for a long time,
Speaker 3: and I just felt like I was never giving my
Speaker 3: like original dream sort of a fair shake, which is
Speaker 3: really hard to do the nine to five thing and
Speaker 3: then go do open mics at night, and so when
Speaker 3: not to bring the mood down. But my dad passed
Speaker 3: in twenty nineteen, and I was like, who cares, nothing matters,
Speaker 3: Let's go freelance. And that's kind of the motivator. I
Speaker 3: was like, let's just like give myself a real shot.
Speaker 3: And so if I wouldn't have gone freelance, I wouldn't
Speaker 3: have been able to pursue half of the creative stuff
Speaker 3: that I've done over the last four years. I mean,
Speaker 3: it's been really incredible. It's been like an amazing journey.
Speaker 3: I have this one woman show that I've put on
Speaker 3: and produced and funded myself, and you know, it's got
Speaker 3: like a residency in Manhattan and like things are like
Speaker 3: kind of happening and if they weren't when I was,
Speaker 3: I know, look, I mean it's no joke, no, it's
Speaker 3: It's been great to answer your question about performing on
Speaker 3: stage versus performing for people in like a boardroom or
Speaker 3: something like that. I think the thing that I have
Speaker 3: found has been the most helpful is when you go
Speaker 3: on stage and you're performing stand up, that's all you.
Speaker 4: Like, if you get a laugh, that's all yours. If
Speaker 4: you bomb, also all you.
Speaker 3: So there's a really nice through line where like, if
Speaker 3: I go into a pitch, that's all me. If they
Speaker 3: didn't like it, that's also entirely all me. So there's
Speaker 3: a lot of autonomy in both. And then additionally, like
Speaker 3: you're kind of exposing yourself to people really not liking
Speaker 3: your vibe and like continuing to do it anyway. I
Speaker 3: think the freedom that comes with comedy is something that
Speaker 3: I've always wanted to translate into my regular life. Kind
Speaker 3: of that like almost reckless, like abandoned. And I think
Speaker 3: entrepreneurship is just like another extension of that.
Speaker 2: For me.
Speaker 1: That's a brilliant take. And I think you know, when
Speaker 1: you talk about the fact that you do own all
Speaker 1: the results, both positive and negative. I mean, that is entrepreneurship, right,
Speaker 1: That's kind of one of the reasons why you have
Speaker 1: to develop a little bit of a thick skin, which
Speaker 1: I imagine you gotta do the same thing when you're a comedian.
Speaker 4: Totally, it's the exact same thing.
Speaker 2: People when they glamorize the entrepreneurship journey, they're like, Oh,
Speaker 2: it's going to be so easy, I'll get clients, I'll
Speaker 2: make all this money, it's going to be so fun.
Speaker 2: But they forget about is it's actually a strategy. There's
Speaker 2: key performance indicators, there's very specific things that go into success.
Speaker 2: So do you have a specific strategy for defining what
Speaker 2: client success looks like, specifically across different types of industries.
Speaker 4: Yeah.
Speaker 3: So, I think oftentimes clients can get wrapped up in
Speaker 3: the amount of times that they're mentioned in the media, right,
Speaker 3: And I often try and tell my clients PR is
Speaker 3: not going to be at least in my opinion. This
Speaker 3: might be a controversial opinion, but PR is often not
Speaker 3: a revenue bringer.
Speaker 4: It's a brand builder.
Speaker 3: So when we're looking at PR hits for example, of course,
Speaker 3: if we're not in the media I'm not doing my job. However,
Speaker 3: I have a rubric that I use for all of
Speaker 3: my clients that kind of analyzes how effective a press
Speaker 3: placement can be. Right, anybody can get pressed, but the
Speaker 3: idea is it takes into account share a voice, which
Speaker 3: is huge. Are we just randomly mentioned or are we featured?
Speaker 3: Are we in the headline or are we just part
Speaker 3: of a wrap up? Is there a link back to
Speaker 3: our site? What medium was this? Is this print? Is
Speaker 3: it digital? Is it TV? Is it podcasts? And then
Speaker 3: the last one that we track is tone. So is
Speaker 3: it a negative article, is it a positive article? Is
Speaker 3: it inclusive of other folks that we want to be
Speaker 3: associated with? Or you know, are we mentioned in something
Speaker 3: that maybe not be so favorable. So those are some
Speaker 3: things that we track that not only show guess we're
Speaker 3: in the media, but how a media placement can be
Speaker 3: effective and beneficial for a client.
Speaker 2: That makes a ton of sense. And I'm sure a
Speaker 2: lot of time and energy and focus went into building
Speaker 2: that rubric, and I'm sure your clients appreciate you walking
Speaker 2: them through that. Now, let's talk about the clients who
Speaker 2: maybe they've been with you for a little bit, they've
Speaker 2: turned the corner here, and they're really trending in the
Speaker 2: right direction. How do you maintain those relationships where they
Speaker 2: want to continue using you as their p R expert
Speaker 2: of choice.
Speaker 3: I have found that people really enjoy working with somebody
Speaker 3: who is genuine. I think that that's true across the board.
Speaker 3: So I've always known that I'm funny, and i have
Speaker 3: never tried to hide the fact that I'm kind of
Speaker 3: a silly goose.
Speaker 4: In my meetings.
Speaker 3: All of my clients are pretty well aware of the
Speaker 3: kind of personality that I have, and it's always created
Speaker 3: relationships that I also want to continue. I think with
Speaker 3: going freelance and kind of owning your own business, the
Speaker 3: thing that is super impactful is that you can kind
Speaker 3: of choose who you want to work with. And if
Speaker 3: I've created this relationship with a client where I am
Speaker 3: like totally stoic and there's you know, nothing going on
Speaker 3: behind the eyes and I'm just like giving you your
Speaker 3: KPIs like, that's not really who I am. And so
Speaker 3: one thing that I found was really helpful was just
Speaker 3: like being super genuine, being open, being kind of vulnerable,
Speaker 3: and just saying like, look, you know, I'm not gonna
Speaker 3: lie to a client and say, like everything's going great
Speaker 3: and then the results don't have anything to show for it.
Speaker 3: I will explain to you exactly what's going on and
Speaker 3: like why maybe something isn't necessarily going super well, and
Speaker 3: like the path forward, right. I think being upfront with
Speaker 3: clients and kind of bringing more of yourself than just
Speaker 3: like this professional, buttoned up version of yourself is something
Speaker 3: that has been sort of my saving grace over the
Speaker 3: last four years.
Speaker 2: Of my business.
Speaker 1: Okay, so you mentioned the fact that you, as a solopreneur,
Speaker 1: you're super happy with kind of being this one woman show.
Speaker 1: But I imagine that as your clients succeed, that gets you
Speaker 1: a little more attention and that leads to more clients.
Speaker 1: So how do you juggle having multiple clients.
Speaker 3: I have to keep myself super honest with my time.
Speaker 3: I use a timetracker to keep myself honest, because I
Speaker 3: am the kind of person that will go down the
Speaker 3: rabbit hole for like six and a half hours for
Speaker 3: like one of my smallest clients. In terms of balancing
Speaker 3: all my clients, I think the thing that has been
Speaker 3: really helpful to is I have a weekly call with
Speaker 3: every single client, and that's always helpful in terms of
Speaker 3: like visualizing my workload. So most of it has to
Speaker 3: do with kind of balancing my time, and candidly, it's
Speaker 3: something that I struggle with very often. I'm not the
Speaker 3: kind of person that like schedules my day.
Speaker 1: You're not getting up at four am and running fifteen
Speaker 1: miles because that's what everybody on Twitter says you're supposed
Speaker 1: to be doing to be successful entrepreneurs.
Speaker 2: And then cold plunge and daily journaling in and a
Speaker 2: green juice, green juice.
Speaker 4: If I did that, none of you would ever see
Speaker 4: me again.
Speaker 1: It means she's officially lost it. She's gone off the
Speaker 1: rails completely.
Speaker 3: I so humanly reject struggle culture, hustle culture, Like there
Speaker 3: is definitely a struggle at a hustle to being an entrepreneur.
Speaker 3: But I just feel like this narrative around entrepreneurialism that
Speaker 3: it's like the hardest thing you'll ever do, and it's like, yeah,
Speaker 3: for some people it is, but for some people it's
Speaker 3: like it's just an alternative way to work that better
Speaker 3: kind of suits your life and your priorities and the
Speaker 3: things that you care about. Yeah, So I think that
Speaker 3: that impedes a lot of people from joining the fold
Speaker 3: and a lot of people who would be.
Speaker 4: Really good at it.
Speaker 1: Coming up after the break.
Speaker 3: If you're not bragging online, you gotta be. And it's
Speaker 3: so foreign to me. It feels really gross to do sometimes,
Speaker 3: but it doesn't feel gross in my bank account.
Speaker 1: We'll be right back with Mine the Business. Welcome back
Speaker 1: to Mind the Business, small business success stories from iHeartMedia's
Speaker 1: Ruby Studio and into it quick Books. Now, as a solopreneur,
Speaker 1: we know there's a ton of moving parts in our business,
Speaker 1: whether that is tracking your client's needs, deadlines, making sure
Speaker 1: you're getting paid for the work that you do, and invoicing.
Speaker 1: So can you give us some insight into maybe some
Speaker 1: systems or processes that you use to maintain and keep
Speaker 1: track of everything that's going on when it comes to,
Speaker 1: you know, managing multiple clients.
Speaker 3: Yeah, the invoicing thing is really interesting, right because I
Speaker 3: have a hard time being like, hey, this invoice is late.
Speaker 4: Where is this?
Speaker 3: So every week I have a calendar reminder to go
Speaker 3: into my invoicing platform and make sure that all of
Speaker 3: my invoices are on time. I also put a little
Speaker 3: clause in my contract that says for every week that
Speaker 3: an invoice is late, x percentage will be added to
Speaker 3: the invoice, and let me tell you that has been
Speaker 3: very effective in getting my invoices on time.
Speaker 1: I think that's one of the reasons why QuickBooks decided
Speaker 1: to create QuickBooks Money, because tracking invoices is the bane
Speaker 1: of most entrepreneurs existence, right, So that makes it easier
Speaker 1: for you to get paid and not have to worry
Speaker 1: about the whole point of why you're doing this, which
Speaker 1: is getting money in your account.
Speaker 2: I'll also add to you, know what I think this
Speaker 2: is really powerful about QuickBooks Money is the different ways
Speaker 2: you can collect payment. Right. I've worked with clients sometimes
Speaker 2: where they're like, yoh, yeah, we only accept wires. It's like,
Speaker 2: I don't want to pay why right? Yeah? Really, quick
Speaker 2: books Money you can collect payment anyway you want. I
Speaker 2: love that part of the product. So let's talk about
Speaker 2: marketing your business finding new clients. Do you use success
Speaker 2: stories as a way to market your business? Can you
Speaker 2: detail how maybe successful clients might equal success for you
Speaker 2: as a PR expert in a budding business.
Speaker 4: Totally?
Speaker 3: Yeah, I'm bragging online all the time, which is really
Speaker 3: foreign to me. Both with comedy and also this, I
Speaker 3: felt like I couldn't call myself a comedian until it
Speaker 3: was the only way that I made money, right. It's
Speaker 3: kind of similar to the hustle culture thing where I
Speaker 3: felt like I had to clear this bar in order
Speaker 3: to be considered like a real creative. And one day
Speaker 3: I was like, there's somebody out there who hasn't written
Speaker 3: in years calling themselves a writer. So I'm out here
Speaker 3: with clients sort of the same thing. I used to
Speaker 3: never use LinkedIn, And then once I started my business
Speaker 3: and I started posting successful stories, I think like repetition
Speaker 3: is really key. If I'm in somebody's feed all the time,
Speaker 3: they'll think of me when they're looking for a PR person.
Speaker 3: And then also I'm part of a PR slack group.
Speaker 3: I worked with a guy like years and years and
Speaker 3: years ago who his wife launched a company and he
Speaker 3: wanted to reach out to me to do PR for him.
Speaker 3: Like the primary way that I reach people most of
Speaker 3: the time is through word of mouth, and then the
Speaker 3: second would be LinkedIn. But yeah, if you're not bragging online,
Speaker 3: what are you doing? You gotta be And it's so
Speaker 3: foreign to me. It feels really gross to do sometimes,
Speaker 3: but it doesn't feel gross.
Speaker 4: My bank account.
Speaker 1: So you know what, that's the patriarchy talking. By the way,
Speaker 1: let's just put that out.
Speaker 4: I'm saying. That's what I'm saying.
Speaker 3: It's like, oh, I don't want to brag about my accomplishments,
Speaker 3: and it's like why.
Speaker 2: I did that? You know, let's double click on that,
Speaker 2: because totally to brag about an accomplishment, it must also
Speaker 2: mean that that client was facing a challenge, right, So
Speaker 2: maybe can you walk us through a time that maybe
Speaker 2: a client was facing a setback or a challenge that
Speaker 2: you helped them navigate and overcome to a success.
Speaker 4: Yeah.
Speaker 3: I have this one client that I loved that I
Speaker 3: still work with on a project basis. They're called Netti.
Speaker 3: They're a pickleball company based in Cincinnati. And so the
Speaker 3: guy that I mentioned who's wife started the company.
Speaker 4: It was Nettie. And my goal was just to like get.
Speaker 3: Them in every consumery like Refinery twenty nine, Bustle, Cosmo, whatever,
Speaker 3: like all of those women's interest publications and also television,
Speaker 3: and for the first few months just went like absolutely gangbusters.
Speaker 4: We were in everything. We were on the Drew Barrymore Show,
Speaker 4: like we were everywhere.
Speaker 3: And now Nettie is available at Dick Sporting Goods, They're
Speaker 3: available at sexwith Avenue, And I like to think that
Speaker 3: I had like a little bit of something to do
Speaker 3: with that, because anytime anyone talked to the CEO of Nettie,
Speaker 3: they would always be like, your pr is amazing. You
Speaker 3: guys are literally everywhere. And that's one of my prouder
Speaker 3: ones because I really loved the CEO. I love working
Speaker 3: with her, and she was a solopreneur too, and the
Speaker 3: difference between her and me, and the thing that I
Speaker 3: kind of admire much more about her than the work
Speaker 3: that I do, is that like she had a product.
Speaker 3: She was like trying to sell people this product packing
Speaker 3: boxes in her house, and I'm selling ideas which like
Speaker 3: don't have shipping. So I have just been very impressed
Speaker 3: with her, and I like to think that I was
Speaker 3: helpful along the way totally.
Speaker 2: What's your favorite creative sort of focus.
Speaker 3: I love creating relationships with reporters, That's probably my favorite.
Speaker 3: I love going out to coffee and meeting and like
Speaker 3: actually understanding kind of what these people are covering. I
Speaker 3: started contributing to a couple different publications at the beginning
Speaker 3: of last year, and I started getting pitches and they
Speaker 3: were so random and weird and like irrelevant, and it's
Speaker 3: not even my full time job. I don't get a
Speaker 3: ton of pitches, and those pitches annoy the hell out
Speaker 3: of me. And I never want to be that kind
Speaker 3: of pr person that's just like pitching you irrelevant nonsense.
Speaker 3: So I really enjoy meeting up and understand like what
Speaker 3: actually interests them, because these niches that are being carved
Speaker 3: out now are so crazy and so specific that I
Speaker 3: want to make sure that if I'm pitching you that
Speaker 3: it's something that you're not going to be annoyed by
Speaker 3: and that I don't get my email blocked. I always
Speaker 3: got like most talkative in every class that I had.
Speaker 4: I always thought like, oh, if I.
Speaker 3: Could just like make talking into my job, that I
Speaker 3: would be like absolutely set.
Speaker 4: And I kind of have done that.
Speaker 2: So I'm thrilled you've done a great job of it,
Speaker 2: for sure.
Speaker 4: Thank you.
Speaker 1: I'm so glad you mentioned the pain of terrible pitches,
Speaker 1: because as a podcaster, you know, I love getting pitches
Speaker 1: where it's clearly just a copy and paste totally and
Speaker 1: the name's not even right. And that's why I think
Speaker 1: what you mentioned about forming those relationships and having like
Speaker 1: a concrete network is so important, and it's one of
Speaker 1: those parts of the entrepreneurial journey that I think a
Speaker 1: lot of people don't necessarily know the value of.
Speaker 4: Totally Sydney.
Speaker 1: I know when people listen to this episode, they're going
Speaker 1: to be so excited to find out more about you
Speaker 1: and how they can work with you. So, for folks
Speaker 1: that are interested in working with no ifs pr where
Speaker 1: can we find you?
Speaker 3: So no ifs dot co is where you can find me.
Speaker 3: That's NIFS dot co. Also, if you want to just
Speaker 3: email me, it's Sydney like Australia, syd n e y
Speaker 3: at no IFS dot co. I'm very very online, so
Speaker 3: please feel free to reach out at any given time.
Speaker 1: I'm available, and we definitely want to support your comedy
Speaker 1: career as well. So where can we find out more
Speaker 1: about your one woman show and check it out? If
Speaker 1: folks are in NYC.
Speaker 4: That is such a nice question, Thank you. Yeah.
Speaker 3: So I wrote a show called The Year my Dad
Speaker 3: Died Twice great title, if I do say so myself.
Speaker 3: If you're in New York, you can follow me on
Speaker 3: Instagram at the Year my Dad Died twice. It has
Speaker 3: a residency for the next few months at the Tank,
Speaker 3: so you're more than welcome to find tickets there, but
Speaker 3: the easiest way is to follow on Instagram and We've
Speaker 3: got all the links to all the tickets and I'm
Speaker 3: shamelessly promoting over there too, so please please feel free
Speaker 3: to come on over and see the show. It's a
Speaker 3: delightful way to spend one singular hour. So yeah, it's
Speaker 3: pretty quick and it's pretty funny, amazing. I want to
Speaker 3: thank you for being here, thank you for sharing all
Speaker 3: of your best tips, and for being an inspiration for
Speaker 3: folks out here who want to have a multifaceted life
Speaker 3: and may use entrepreneurship to get there. I would highly
Speaker 3: recommend it. Thank you guys so much for having me.
Speaker 3: I really appreciate it.
Speaker 2: Thanks Tonnick.
Speaker 1: Austin. I had such a blast talking to Sydney. For me,
Speaker 1: the thing that stood out was what I think is
Speaker 1: one of the main reasons why a lot of us
Speaker 1: who are on the solopreneurship journey even start this. It's
Speaker 1: the ability to define success differently. It's the ability to
Speaker 1: set on our own rules, create our own path, and
Speaker 1: Sydney is doing stand up comedy and leveraging her skill
Speaker 1: set in her career with pr and it just it
Speaker 1: really reminds me of why we do what we do,
Speaker 1: just having the ability to create this life that doesn't
Speaker 1: necessarily follow any rules. But you know, for me, it's
Speaker 1: just really inspiring to see folks that have that story.
Speaker 1: What about you, Austin, what was your favorite takeaway from
Speaker 1: our conversation with Sydney.
Speaker 2: You know, Sidney very much is the definition of a
Speaker 2: hustler right how we introduced her. I think there are
Speaker 2: two main call outs I want to share that really
Speaker 2: resonated with me. The first one being don't be afraid
Speaker 2: to brag on yourself, especially if you're always in that
Speaker 2: pitching phase if you have to pitch people on a
Speaker 2: product or service, like look at your success right, look
Speaker 2: at those very big wins, and say, listen, this person
Speaker 2: had this specific challenge and we were able to help
Speaker 2: them navigate that and overcome it by doing ABC XYZ.
Speaker 2: You know she mentioned she has this awesome KPI rubric
Speaker 2: she refers back to, I mean, there are so many
Speaker 2: things she does right from a continual bragging pitching perspective
Speaker 2: there and the other thing what she might have glossed
Speaker 2: over too quickly. Was that slack channel? Right, She's got
Speaker 2: a community that she's a part of. She's always you know,
Speaker 2: networking and talking with other PR professionals and I'm sure
Speaker 2: sharing what she's learned, talked about little bit of mentorship. Right.
Speaker 2: So I think she's doing everything right and I think
Speaker 2: those two things are imperative for solopreneurs listening right now.
Speaker 2: Don't be afraid to talk about your biggest wins and
Speaker 2: also don't be afraid to lean on your community.
Speaker 1: Yeah, those biggest wins are going to be the thing
Speaker 1: that attracts more clients that then brings you more success.
Speaker 1: So it definitely feeds into itself. Well, that's it for
Speaker 1: today's episode. You can find me on social media at
Speaker 1: Jocierto dinto podcast and.
Speaker 2: You can find me at Austin Hankwitz. You can follow
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