1 00:00:01,040 --> 00:00:03,720 Speaker 1: The views, information, or opinions express during this podcast are 2 00:00:03,760 --> 00:00:06,120 Speaker 1: solely those of the individuals involved and do not represent 3 00:00:06,160 --> 00:00:08,440 Speaker 1: those of Intout, QuickBooks or any of its cornerstone brands 4 00:00:08,480 --> 00:00:11,600 Speaker 1: or employees. This podcast does not constitute financial, legal, or 5 00:00:11,600 --> 00:00:14,360 Speaker 1: other professional advice or services. No assurance is given that 6 00:00:14,400 --> 00:00:17,159 Speaker 1: the info is comprehensive, accurate, or free of errors, and 7 00:00:17,200 --> 00:00:20,239 Speaker 1: the information presented is for general information purposes only. Into 8 00:00:20,280 --> 00:00:22,880 Speaker 1: It QuickBooks does not have any responsibility for updating or 9 00:00:22,880 --> 00:00:26,520 Speaker 1: revising any information presented. Listeners should verify statements before relying 10 00:00:26,520 --> 00:00:29,000 Speaker 1: on them. QuickBooks Money is a standalone into It offering 11 00:00:29,040 --> 00:00:37,360 Speaker 1: banking services provided by Green Dot Bank member FDIC. Hey everyone, 12 00:00:37,560 --> 00:00:41,080 Speaker 1: I'm Austin Hankwitz and I'm Jennise Torres. Welcome to Mind 13 00:00:41,080 --> 00:00:44,360 Speaker 1: the Business Small Business Success Stories, a podcast brought to 14 00:00:44,400 --> 00:00:48,880 Speaker 1: you by Intwet, QuickBooks and iHeartRadio's Ruby Studio. In each episode, 15 00:00:48,960 --> 00:00:51,479 Speaker 1: Austin and I chat with small business owners as they 16 00:00:51,520 --> 00:00:54,400 Speaker 1: share their stories about the ups and downs of owning 17 00:00:54,400 --> 00:00:57,240 Speaker 1: a small business. Plus will learn from their experience about 18 00:00:57,280 --> 00:01:01,240 Speaker 1: how you can help fortify and strengthen your own business. Austin, 19 00:01:01,400 --> 00:01:03,920 Speaker 1: you and I are both very familiar with the rewards 20 00:01:03,920 --> 00:01:07,480 Speaker 1: of entrepreneurship. We talk a lot about profitability and creating 21 00:01:07,520 --> 00:01:10,440 Speaker 1: brands and recognition, but one thing that ties it all 22 00:01:10,480 --> 00:01:14,080 Speaker 1: together and can make or break your business is client success. 23 00:01:14,560 --> 00:01:18,479 Speaker 1: I'll never forget one of my earliest clients. She's actually 24 00:01:18,520 --> 00:01:21,960 Speaker 1: my sorority sister, and so we've had a long standing relationship, 25 00:01:22,319 --> 00:01:25,480 Speaker 1: and she is a DEI consultant, and she was building 26 00:01:25,520 --> 00:01:28,600 Speaker 1: that on the side while working in DEI in corporate 27 00:01:29,200 --> 00:01:33,080 Speaker 1: And I'll never forget when I got her Instagram DM 28 00:01:33,200 --> 00:01:35,840 Speaker 1: in the middle of twenty twenty two saying that she 29 00:01:36,000 --> 00:01:39,000 Speaker 1: had doubled her income and she was actually walking away 30 00:01:39,000 --> 00:01:42,400 Speaker 1: from her corporate career and taking this full time. And 31 00:01:42,560 --> 00:01:45,120 Speaker 1: she told me the origin story of her desire to 32 00:01:45,160 --> 00:01:49,720 Speaker 1: do this was she was battling autoimmune diseases. She really 33 00:01:49,760 --> 00:01:53,480 Speaker 1: couldn't be in a corporate environment. It just wasn't conducive 34 00:01:53,520 --> 00:01:55,840 Speaker 1: to her health. And she also wanted to have more 35 00:01:55,880 --> 00:01:58,680 Speaker 1: time with her son, who is special needs. And so 36 00:01:59,280 --> 00:02:04,760 Speaker 1: the real life reward of working with somebody and seeing 37 00:02:04,800 --> 00:02:08,240 Speaker 1: them take this thing from an idea into an actual 38 00:02:08,320 --> 00:02:11,640 Speaker 1: business and watching how it transforms their life like that, 39 00:02:11,760 --> 00:02:14,720 Speaker 1: for me, is the most satisfying part of this entire journey. 40 00:02:15,320 --> 00:02:17,880 Speaker 2: Oh my gosh, I couldn't agree more. You know, from 41 00:02:18,080 --> 00:02:21,400 Speaker 2: my perspective, I think what's really fun about client success 42 00:02:21,760 --> 00:02:25,800 Speaker 2: is starting at zero, right that first meeting, where you say, Okay, 43 00:02:26,360 --> 00:02:28,680 Speaker 2: here's where we want to go. Here are the specific 44 00:02:28,760 --> 00:02:30,799 Speaker 2: things we need to achieve to get there, and if 45 00:02:30,800 --> 00:02:33,440 Speaker 2: we do these things throughout this period of time, we 46 00:02:33,639 --> 00:02:36,320 Speaker 2: could end up where we want to go and seeing 47 00:02:36,320 --> 00:02:38,600 Speaker 2: it compound on itself. You know, all the small little 48 00:02:38,600 --> 00:02:40,480 Speaker 2: things you do to really make sure that they add 49 00:02:40,560 --> 00:02:43,799 Speaker 2: up over time, you know, following those key performance indicators 50 00:02:43,800 --> 00:02:46,440 Speaker 2: and making sure you're aligned on those moving forward, and 51 00:02:46,480 --> 00:02:50,200 Speaker 2: the relationships really important. I think client success is one 52 00:02:50,240 --> 00:02:52,680 Speaker 2: of the most to your point rewarding things to reflect 53 00:02:52,760 --> 00:02:56,359 Speaker 2: upon as an entrepreneur and solopreneur. So on that note, 54 00:02:56,440 --> 00:03:04,440 Speaker 2: let's meet our guest. Sydney Holmes is the definition of 55 00:03:04,480 --> 00:03:07,840 Speaker 2: a hustler. After majoring in journalism, she landed a job 56 00:03:07,960 --> 00:03:11,680 Speaker 2: working in public relations at a high end real estate firm. 57 00:03:12,200 --> 00:03:15,280 Speaker 2: This ignited her career in PR and put her on 58 00:03:15,360 --> 00:03:18,720 Speaker 2: the path to become a trusted voice in media relations 59 00:03:18,800 --> 00:03:23,240 Speaker 2: and brand building across multiple industries including real estate, fashion, 60 00:03:23,400 --> 00:03:26,800 Speaker 2: and technology. In addition, to that she often spent her 61 00:03:26,880 --> 00:03:29,600 Speaker 2: nights performing stand up, so it only made sense to 62 00:03:29,639 --> 00:03:34,080 Speaker 2: combine her emotional intelligence and humor with her professional experience 63 00:03:34,160 --> 00:03:37,320 Speaker 2: and branch out into her own business. She's the founder 64 00:03:37,360 --> 00:03:40,840 Speaker 2: of no IFSPR and continues to hone her comedy career 65 00:03:41,000 --> 00:03:46,440 Speaker 2: and work as a freelance writer for multiple publications. Welcome 66 00:03:46,440 --> 00:03:47,240 Speaker 2: to the show, Sydney. 67 00:03:47,880 --> 00:03:50,080 Speaker 3: Wow, what a nice intro. Thank you so much for 68 00:03:50,120 --> 00:03:52,480 Speaker 3: having me. I'm very excited to be here. We're so 69 00:03:52,600 --> 00:03:55,160 Speaker 3: excited to have you here. First off, let's start off 70 00:03:55,200 --> 00:03:58,640 Speaker 3: with the name of your business. So no ifs PR 71 00:03:58,880 --> 00:04:02,160 Speaker 3: is super fun? Did zude's confidence? How did you come 72 00:04:02,240 --> 00:04:05,880 Speaker 3: up with that? When I was thinking about going freelance 73 00:04:05,920 --> 00:04:07,920 Speaker 3: in general, I was like, what are the things that 74 00:04:07,960 --> 00:04:10,440 Speaker 3: are missing from like the pr that have done with 75 00:04:10,600 --> 00:04:13,880 Speaker 3: brands like in House. So I was like, well, obviously 76 00:04:14,120 --> 00:04:17,440 Speaker 3: your brand should be super clear and concise, no ifs 77 00:04:17,520 --> 00:04:19,880 Speaker 3: ands or butts about it, and no ifsands are butts 78 00:04:19,880 --> 00:04:21,280 Speaker 3: is a little too long, so we just went with 79 00:04:21,320 --> 00:04:24,880 Speaker 3: no ifs. Unfortunately, I mean the URL looks like noifs 80 00:04:24,920 --> 00:04:26,960 Speaker 3: instead of no ifs, so it's a little silly. It 81 00:04:27,040 --> 00:04:29,520 Speaker 3: was kind of a snap decision that just sort of 82 00:04:29,520 --> 00:04:30,440 Speaker 3: made sense in the moment. 83 00:04:30,640 --> 00:04:32,039 Speaker 4: Yeah, that's so funny. 84 00:04:32,120 --> 00:04:34,720 Speaker 1: I didn't even think about, you know, what the implications 85 00:04:34,760 --> 00:04:37,799 Speaker 1: would be of that from like social media and URLs 86 00:04:37,839 --> 00:04:38,200 Speaker 1: and all that. 87 00:04:38,240 --> 00:04:38,760 Speaker 2: It's funny. 88 00:04:38,960 --> 00:04:39,239 Speaker 3: Yeah. 89 00:04:39,560 --> 00:04:42,120 Speaker 1: All right, So you studied journalism and you got your 90 00:04:42,120 --> 00:04:45,960 Speaker 1: start in PR, which are two fields that have some overlap. Right, 91 00:04:46,040 --> 00:04:48,640 Speaker 1: So was working in PR on your radar from the 92 00:04:48,680 --> 00:04:50,640 Speaker 1: beginning or was it something that you landed on and 93 00:04:50,680 --> 00:04:53,120 Speaker 1: then found that you were enjoying it or even you 94 00:04:53,160 --> 00:04:53,719 Speaker 1: were good at it. 95 00:04:54,600 --> 00:04:54,960 Speaker 4: Yeah. 96 00:04:55,000 --> 00:04:59,320 Speaker 3: So I majored in journalism at Texas Tech University. And 97 00:04:59,520 --> 00:05:02,280 Speaker 3: actually what got me to New York in the first 98 00:05:02,279 --> 00:05:04,880 Speaker 3: place was an internship at CBS Radio. So I was 99 00:05:04,920 --> 00:05:07,799 Speaker 3: writing music news for CBS and I had three months 100 00:05:07,839 --> 00:05:10,120 Speaker 3: there and I just wanted to stay in New York 101 00:05:10,160 --> 00:05:11,960 Speaker 3: and so I was like, I need to get in 102 00:05:12,000 --> 00:05:15,400 Speaker 3: the door somewhere. And I interviewed at this real estate 103 00:05:15,440 --> 00:05:18,360 Speaker 3: company and they were like, we want you for marketing 104 00:05:18,400 --> 00:05:19,280 Speaker 3: and ad buying, and I. 105 00:05:19,240 --> 00:05:20,680 Speaker 4: Was like, I don't know how to do that, but 106 00:05:20,720 --> 00:05:22,080 Speaker 4: I guess I'm going to figure it out. 107 00:05:22,160 --> 00:05:24,440 Speaker 3: And then they called me back like twenty minutes later 108 00:05:24,440 --> 00:05:25,840 Speaker 3: and they were like, just kidding, we want you for. 109 00:05:25,800 --> 00:05:27,560 Speaker 4: PR, and I was like, oh, that's easy, I know 110 00:05:27,560 --> 00:05:28,040 Speaker 4: how to do that. 111 00:05:28,400 --> 00:05:32,320 Speaker 3: PR and journalism work very hand in hand and the 112 00:05:32,320 --> 00:05:35,039 Speaker 3: best PR, I think, speaks to journalists and sort of 113 00:05:35,040 --> 00:05:38,800 Speaker 3: back and forth. So for me, when I started doing PR, 114 00:05:39,000 --> 00:05:40,919 Speaker 3: I had no idea what I was doing, but I 115 00:05:41,000 --> 00:05:44,880 Speaker 3: was like, I'm actually very good at PR and relationship building, 116 00:05:44,880 --> 00:05:47,440 Speaker 3: which is a lot of what PR is. So those 117 00:05:47,440 --> 00:05:50,080 Speaker 3: are things that have really come natural to me sort 118 00:05:50,120 --> 00:05:52,279 Speaker 3: of throughout my entire life totally. 119 00:05:52,520 --> 00:05:54,600 Speaker 2: So maybe for those people listening right now, can you 120 00:05:54,720 --> 00:05:58,760 Speaker 2: educate us as to what the differences between PR and marketing? 121 00:05:59,160 --> 00:05:59,520 Speaker 4: Totally? 122 00:05:59,560 --> 00:06:02,320 Speaker 3: I will say they are very similar and they often 123 00:06:02,360 --> 00:06:04,200 Speaker 3: speak to each other when they're done really well. So 124 00:06:04,240 --> 00:06:07,440 Speaker 3: there's kind of two buckets of media. There's earned media 125 00:06:07,520 --> 00:06:11,320 Speaker 3: and owned media. So owned media is something you pay for, 126 00:06:11,640 --> 00:06:14,680 Speaker 3: like an AD or like your social media, right, you 127 00:06:14,720 --> 00:06:16,279 Speaker 3: know exactly what it's going to say, you know exactly 128 00:06:16,320 --> 00:06:18,000 Speaker 3: when it's going to run, you know exactly the visuals 129 00:06:18,000 --> 00:06:19,680 Speaker 3: that are going to be used because you paid for 130 00:06:20,160 --> 00:06:23,359 Speaker 3: that media placement or that ad. Where I work is 131 00:06:23,680 --> 00:06:26,960 Speaker 3: in earned media, So what that means is I work 132 00:06:27,040 --> 00:06:30,599 Speaker 3: directly with reporters to say you're a client and you 133 00:06:30,600 --> 00:06:32,040 Speaker 3: have a story that you want to get out. I 134 00:06:32,080 --> 00:06:35,360 Speaker 3: pitched the idea of that story to the most relevant reporter. 135 00:06:35,800 --> 00:06:38,159 Speaker 3: They accept the story, and then they interview you for 136 00:06:38,200 --> 00:06:41,520 Speaker 3: that story. The trade off is you don't pay the 137 00:06:41,560 --> 00:06:44,599 Speaker 3: reporter or anything. You don't pay the publication anything, but 138 00:06:44,760 --> 00:06:47,880 Speaker 3: you don't have any editorial control either. So my job 139 00:06:48,040 --> 00:06:50,320 Speaker 3: is to act sort of as a liaison between you 140 00:06:50,400 --> 00:06:53,120 Speaker 3: as my client and the reporter to make sure that 141 00:06:53,120 --> 00:06:55,640 Speaker 3: the things that you say are relevant to the brand, 142 00:06:55,800 --> 00:06:58,600 Speaker 3: convey you in the most positive light and are really 143 00:06:58,600 --> 00:07:01,359 Speaker 3: clear and concise, and move sort of your brand forward. 144 00:07:01,720 --> 00:07:03,760 Speaker 2: That makes a ton of sense. Thanks for walking us 145 00:07:03,760 --> 00:07:04,039 Speaker 2: through that. 146 00:07:04,440 --> 00:07:07,080 Speaker 1: Yeah, how long were you working in PR before you 147 00:07:07,120 --> 00:07:09,040 Speaker 1: realize you could actually start your own company? 148 00:07:09,640 --> 00:07:12,440 Speaker 3: I was working in house and also at PR agencies 149 00:07:12,680 --> 00:07:14,920 Speaker 3: for about six or seven years before I made the leap. 150 00:07:15,240 --> 00:07:19,560 Speaker 1: Okay, now let's talk a little bit about this comedy 151 00:07:19,600 --> 00:07:22,000 Speaker 1: career too, because not only do you have, you know, 152 00:07:22,080 --> 00:07:24,840 Speaker 1: this overlap of PR and journalism, but now you also 153 00:07:24,880 --> 00:07:28,320 Speaker 1: are throwing in a stand up comedy career. How do 154 00:07:28,400 --> 00:07:31,600 Speaker 1: you balance all of this and did you find any 155 00:07:31,680 --> 00:07:36,200 Speaker 1: surprising overlaps between performing for an audience and like performing 156 00:07:36,320 --> 00:07:39,320 Speaker 1: as someone working in pr totally. 157 00:07:39,600 --> 00:07:42,320 Speaker 3: I mean, we're all kind of performing all day long. 158 00:07:42,920 --> 00:07:45,400 Speaker 3: But I think with comedy, when I moved to New York, 159 00:07:45,600 --> 00:07:47,480 Speaker 3: I had the like stars in my eyes, right, like 160 00:07:47,520 --> 00:07:49,280 Speaker 3: the why do you move to New York other than 161 00:07:49,320 --> 00:07:50,720 Speaker 3: to like chase a dream? 162 00:07:50,840 --> 00:07:51,080 Speaker 1: Right? 163 00:07:51,120 --> 00:07:53,200 Speaker 3: And so I was doing stand up for a long time, 164 00:07:53,480 --> 00:07:56,400 Speaker 3: and I just felt like I was never giving my 165 00:07:56,560 --> 00:07:59,800 Speaker 3: like original dream sort of a fair shake, which is 166 00:07:59,840 --> 00:08:02,520 Speaker 3: really hard to do the nine to five thing and 167 00:08:02,560 --> 00:08:06,280 Speaker 3: then go do open mics at night, and so when 168 00:08:06,680 --> 00:08:08,800 Speaker 3: not to bring the mood down. But my dad passed 169 00:08:08,800 --> 00:08:12,600 Speaker 3: in twenty nineteen, and I was like, who cares, nothing matters, 170 00:08:12,920 --> 00:08:15,320 Speaker 3: Let's go freelance. And that's kind of the motivator. I 171 00:08:15,360 --> 00:08:18,280 Speaker 3: was like, let's just like give myself a real shot. 172 00:08:18,520 --> 00:08:21,160 Speaker 3: And so if I wouldn't have gone freelance, I wouldn't 173 00:08:21,160 --> 00:08:24,120 Speaker 3: have been able to pursue half of the creative stuff 174 00:08:24,160 --> 00:08:26,280 Speaker 3: that I've done over the last four years. I mean, 175 00:08:26,280 --> 00:08:29,520 Speaker 3: it's been really incredible. It's been like an amazing journey. 176 00:08:29,560 --> 00:08:32,160 Speaker 3: I have this one woman show that I've put on 177 00:08:32,280 --> 00:08:35,640 Speaker 3: and produced and funded myself, and you know, it's got 178 00:08:35,679 --> 00:08:37,600 Speaker 3: like a residency in Manhattan and like things are like 179 00:08:37,840 --> 00:08:40,080 Speaker 3: kind of happening and if they weren't when I was, 180 00:08:40,160 --> 00:08:43,640 Speaker 3: I know, look, I mean it's no joke, no, it's 181 00:08:44,080 --> 00:08:47,080 Speaker 3: It's been great to answer your question about performing on 182 00:08:47,160 --> 00:08:50,800 Speaker 3: stage versus performing for people in like a boardroom or 183 00:08:50,840 --> 00:08:53,120 Speaker 3: something like that. I think the thing that I have 184 00:08:53,240 --> 00:08:57,280 Speaker 3: found has been the most helpful is when you go 185 00:08:57,320 --> 00:09:00,000 Speaker 3: on stage and you're performing stand up, that's all you. 186 00:09:00,280 --> 00:09:02,520 Speaker 4: Like, if you get a laugh, that's all yours. If 187 00:09:02,520 --> 00:09:04,000 Speaker 4: you bomb, also all you. 188 00:09:04,520 --> 00:09:07,719 Speaker 3: So there's a really nice through line where like, if 189 00:09:07,720 --> 00:09:10,720 Speaker 3: I go into a pitch, that's all me. If they 190 00:09:10,760 --> 00:09:13,600 Speaker 3: didn't like it, that's also entirely all me. So there's 191 00:09:13,640 --> 00:09:17,400 Speaker 3: a lot of autonomy in both. And then additionally, like 192 00:09:17,480 --> 00:09:23,000 Speaker 3: you're kind of exposing yourself to people really not liking 193 00:09:23,640 --> 00:09:27,200 Speaker 3: your vibe and like continuing to do it anyway. I 194 00:09:27,240 --> 00:09:29,559 Speaker 3: think the freedom that comes with comedy is something that 195 00:09:29,600 --> 00:09:33,800 Speaker 3: I've always wanted to translate into my regular life. Kind 196 00:09:33,840 --> 00:09:37,840 Speaker 3: of that like almost reckless, like abandoned. And I think 197 00:09:38,320 --> 00:09:40,600 Speaker 3: entrepreneurship is just like another extension of that. 198 00:09:40,760 --> 00:09:41,000 Speaker 2: For me. 199 00:09:41,559 --> 00:09:44,080 Speaker 1: That's a brilliant take. And I think you know, when 200 00:09:44,120 --> 00:09:47,480 Speaker 1: you talk about the fact that you do own all 201 00:09:47,520 --> 00:09:50,920 Speaker 1: the results, both positive and negative. I mean, that is entrepreneurship, right, 202 00:09:50,960 --> 00:09:53,200 Speaker 1: That's kind of one of the reasons why you have 203 00:09:53,280 --> 00:09:55,080 Speaker 1: to develop a little bit of a thick skin, which 204 00:09:55,120 --> 00:09:57,520 Speaker 1: I imagine you gotta do the same thing when you're a comedian. 205 00:09:57,679 --> 00:09:59,200 Speaker 4: Totally, it's the exact same thing. 206 00:10:00,080 --> 00:10:03,520 Speaker 2: People when they glamorize the entrepreneurship journey, they're like, Oh, 207 00:10:03,520 --> 00:10:05,640 Speaker 2: it's going to be so easy, I'll get clients, I'll 208 00:10:05,640 --> 00:10:07,280 Speaker 2: make all this money, it's going to be so fun. 209 00:10:07,440 --> 00:10:11,040 Speaker 2: But they forget about is it's actually a strategy. There's 210 00:10:11,120 --> 00:10:15,200 Speaker 2: key performance indicators, there's very specific things that go into success. 211 00:10:15,240 --> 00:10:17,520 Speaker 2: So do you have a specific strategy for defining what 212 00:10:17,600 --> 00:10:21,559 Speaker 2: client success looks like, specifically across different types of industries. 213 00:10:22,080 --> 00:10:22,360 Speaker 4: Yeah. 214 00:10:22,400 --> 00:10:27,000 Speaker 3: So, I think oftentimes clients can get wrapped up in 215 00:10:27,040 --> 00:10:29,680 Speaker 3: the amount of times that they're mentioned in the media, right, 216 00:10:30,040 --> 00:10:33,360 Speaker 3: And I often try and tell my clients PR is 217 00:10:33,360 --> 00:10:35,520 Speaker 3: not going to be at least in my opinion. This 218 00:10:35,679 --> 00:10:39,720 Speaker 3: might be a controversial opinion, but PR is often not 219 00:10:40,200 --> 00:10:42,240 Speaker 3: a revenue bringer. 220 00:10:42,640 --> 00:10:43,640 Speaker 4: It's a brand builder. 221 00:10:43,840 --> 00:10:47,280 Speaker 3: So when we're looking at PR hits for example, of course, 222 00:10:47,640 --> 00:10:50,560 Speaker 3: if we're not in the media I'm not doing my job. However, 223 00:10:51,280 --> 00:10:53,440 Speaker 3: I have a rubric that I use for all of 224 00:10:53,440 --> 00:10:58,199 Speaker 3: my clients that kind of analyzes how effective a press 225 00:10:58,200 --> 00:11:00,640 Speaker 3: placement can be. Right, anybody can get pressed, but the 226 00:11:00,679 --> 00:11:04,360 Speaker 3: idea is it takes into account share a voice, which 227 00:11:04,400 --> 00:11:07,480 Speaker 3: is huge. Are we just randomly mentioned or are we featured? 228 00:11:07,840 --> 00:11:10,600 Speaker 3: Are we in the headline or are we just part 229 00:11:10,600 --> 00:11:14,080 Speaker 3: of a wrap up? Is there a link back to 230 00:11:14,200 --> 00:11:17,520 Speaker 3: our site? What medium was this? Is this print? Is 231 00:11:17,559 --> 00:11:21,920 Speaker 3: it digital? Is it TV? Is it podcasts? And then 232 00:11:21,960 --> 00:11:24,920 Speaker 3: the last one that we track is tone. So is 233 00:11:24,920 --> 00:11:27,280 Speaker 3: it a negative article, is it a positive article? Is 234 00:11:27,280 --> 00:11:29,199 Speaker 3: it inclusive of other folks that we want to be 235 00:11:29,280 --> 00:11:32,200 Speaker 3: associated with? Or you know, are we mentioned in something 236 00:11:32,200 --> 00:11:34,560 Speaker 3: that maybe not be so favorable. So those are some 237 00:11:34,760 --> 00:11:37,800 Speaker 3: things that we track that not only show guess we're 238 00:11:37,840 --> 00:11:41,720 Speaker 3: in the media, but how a media placement can be 239 00:11:42,320 --> 00:11:44,040 Speaker 3: effective and beneficial for a client. 240 00:11:44,640 --> 00:11:46,360 Speaker 2: That makes a ton of sense. And I'm sure a 241 00:11:46,360 --> 00:11:48,640 Speaker 2: lot of time and energy and focus went into building 242 00:11:48,640 --> 00:11:50,839 Speaker 2: that rubric, and I'm sure your clients appreciate you walking 243 00:11:50,880 --> 00:11:53,520 Speaker 2: them through that. Now, let's talk about the clients who 244 00:11:53,960 --> 00:11:56,680 Speaker 2: maybe they've been with you for a little bit, they've 245 00:11:56,760 --> 00:11:59,040 Speaker 2: turned the corner here, and they're really trending in the 246 00:11:59,120 --> 00:12:02,120 Speaker 2: right direction. How do you maintain those relationships where they 247 00:12:02,160 --> 00:12:05,400 Speaker 2: want to continue using you as their p R expert 248 00:12:05,520 --> 00:12:06,160 Speaker 2: of choice. 249 00:12:06,760 --> 00:12:10,000 Speaker 3: I have found that people really enjoy working with somebody 250 00:12:10,080 --> 00:12:14,439 Speaker 3: who is genuine. I think that that's true across the board. 251 00:12:15,040 --> 00:12:17,040 Speaker 3: So I've always known that I'm funny, and i have 252 00:12:17,200 --> 00:12:20,199 Speaker 3: never tried to hide the fact that I'm kind of 253 00:12:20,520 --> 00:12:21,680 Speaker 3: a silly goose. 254 00:12:23,400 --> 00:12:24,160 Speaker 4: In my meetings. 255 00:12:24,559 --> 00:12:26,840 Speaker 3: All of my clients are pretty well aware of the 256 00:12:26,880 --> 00:12:29,280 Speaker 3: kind of personality that I have, and it's always created 257 00:12:29,280 --> 00:12:31,960 Speaker 3: relationships that I also want to continue. I think with 258 00:12:32,679 --> 00:12:36,040 Speaker 3: going freelance and kind of owning your own business, the 259 00:12:36,120 --> 00:12:39,200 Speaker 3: thing that is super impactful is that you can kind 260 00:12:39,200 --> 00:12:40,560 Speaker 3: of choose who you want to work with. And if 261 00:12:40,600 --> 00:12:42,920 Speaker 3: I've created this relationship with a client where I am 262 00:12:43,040 --> 00:12:46,680 Speaker 3: like totally stoic and there's you know, nothing going on 263 00:12:46,760 --> 00:12:48,360 Speaker 3: behind the eyes and I'm just like giving you your 264 00:12:48,440 --> 00:12:50,720 Speaker 3: KPIs like, that's not really who I am. And so 265 00:12:51,480 --> 00:12:54,000 Speaker 3: one thing that I found was really helpful was just 266 00:12:54,080 --> 00:12:57,960 Speaker 3: like being super genuine, being open, being kind of vulnerable, 267 00:12:58,000 --> 00:12:59,920 Speaker 3: and just saying like, look, you know, I'm not gonna 268 00:13:00,080 --> 00:13:02,000 Speaker 3: lie to a client and say, like everything's going great 269 00:13:02,120 --> 00:13:04,040 Speaker 3: and then the results don't have anything to show for it. 270 00:13:04,120 --> 00:13:06,280 Speaker 3: I will explain to you exactly what's going on and 271 00:13:06,320 --> 00:13:10,040 Speaker 3: like why maybe something isn't necessarily going super well, and 272 00:13:10,200 --> 00:13:13,240 Speaker 3: like the path forward, right. I think being upfront with 273 00:13:13,320 --> 00:13:16,360 Speaker 3: clients and kind of bringing more of yourself than just 274 00:13:16,400 --> 00:13:20,560 Speaker 3: like this professional, buttoned up version of yourself is something 275 00:13:20,600 --> 00:13:22,560 Speaker 3: that has been sort of my saving grace over the 276 00:13:22,640 --> 00:13:23,520 Speaker 3: last four years. 277 00:13:23,360 --> 00:13:24,280 Speaker 2: Of my business. 278 00:13:24,960 --> 00:13:29,160 Speaker 1: Okay, so you mentioned the fact that you, as a solopreneur, 279 00:13:29,200 --> 00:13:31,800 Speaker 1: you're super happy with kind of being this one woman show. 280 00:13:32,240 --> 00:13:35,000 Speaker 1: But I imagine that as your clients succeed, that gets you 281 00:13:35,040 --> 00:13:37,840 Speaker 1: a little more attention and that leads to more clients. 282 00:13:38,040 --> 00:13:41,040 Speaker 1: So how do you juggle having multiple clients. 283 00:13:41,400 --> 00:13:45,320 Speaker 3: I have to keep myself super honest with my time. 284 00:13:46,040 --> 00:13:48,960 Speaker 3: I use a timetracker to keep myself honest, because I 285 00:13:49,000 --> 00:13:51,439 Speaker 3: am the kind of person that will go down the 286 00:13:51,480 --> 00:13:53,320 Speaker 3: rabbit hole for like six and a half hours for 287 00:13:53,440 --> 00:13:57,520 Speaker 3: like one of my smallest clients. In terms of balancing 288 00:13:57,559 --> 00:13:59,319 Speaker 3: all my clients, I think the thing that has been 289 00:13:59,360 --> 00:14:01,120 Speaker 3: really helpful to is I have a weekly call with 290 00:14:01,160 --> 00:14:04,600 Speaker 3: every single client, and that's always helpful in terms of 291 00:14:04,640 --> 00:14:09,720 Speaker 3: like visualizing my workload. So most of it has to 292 00:14:09,760 --> 00:14:12,360 Speaker 3: do with kind of balancing my time, and candidly, it's 293 00:14:12,400 --> 00:14:15,319 Speaker 3: something that I struggle with very often. I'm not the 294 00:14:15,440 --> 00:14:18,360 Speaker 3: kind of person that like schedules my day. 295 00:14:19,080 --> 00:14:21,560 Speaker 1: You're not getting up at four am and running fifteen 296 00:14:21,600 --> 00:14:24,400 Speaker 1: miles because that's what everybody on Twitter says you're supposed 297 00:14:24,400 --> 00:14:25,960 Speaker 1: to be doing to be successful entrepreneurs. 298 00:14:26,000 --> 00:14:29,680 Speaker 2: And then cold plunge and daily journaling in and a 299 00:14:29,760 --> 00:14:31,720 Speaker 2: green juice, green juice. 300 00:14:32,320 --> 00:14:34,200 Speaker 4: If I did that, none of you would ever see 301 00:14:34,200 --> 00:14:34,600 Speaker 4: me again. 302 00:14:36,000 --> 00:14:38,280 Speaker 1: It means she's officially lost it. She's gone off the 303 00:14:38,360 --> 00:14:39,200 Speaker 1: rails completely. 304 00:14:39,600 --> 00:14:45,320 Speaker 3: I so humanly reject struggle culture, hustle culture, Like there 305 00:14:45,480 --> 00:14:49,640 Speaker 3: is definitely a struggle at a hustle to being an entrepreneur. 306 00:14:49,680 --> 00:14:52,480 Speaker 3: But I just feel like this narrative around entrepreneurialism that 307 00:14:52,560 --> 00:14:55,760 Speaker 3: it's like the hardest thing you'll ever do, and it's like, yeah, 308 00:14:55,840 --> 00:14:58,160 Speaker 3: for some people it is, but for some people it's 309 00:14:58,200 --> 00:15:02,120 Speaker 3: like it's just an alternative way to work that better 310 00:15:02,240 --> 00:15:05,360 Speaker 3: kind of suits your life and your priorities and the 311 00:15:05,360 --> 00:15:07,480 Speaker 3: things that you care about. Yeah, So I think that 312 00:15:07,480 --> 00:15:10,440 Speaker 3: that impedes a lot of people from joining the fold 313 00:15:10,480 --> 00:15:11,440 Speaker 3: and a lot of people who would be. 314 00:15:11,440 --> 00:15:12,200 Speaker 4: Really good at it. 315 00:15:13,840 --> 00:15:15,120 Speaker 1: Coming up after the break. 316 00:15:15,520 --> 00:15:18,440 Speaker 3: If you're not bragging online, you gotta be. And it's 317 00:15:18,480 --> 00:15:22,000 Speaker 3: so foreign to me. It feels really gross to do sometimes, 318 00:15:22,040 --> 00:15:24,200 Speaker 3: but it doesn't feel gross in my bank account. 319 00:15:24,640 --> 00:15:37,200 Speaker 1: We'll be right back with Mine the Business. Welcome back 320 00:15:37,200 --> 00:15:40,880 Speaker 1: to Mind the Business, small business success stories from iHeartMedia's 321 00:15:40,960 --> 00:15:46,680 Speaker 1: Ruby Studio and into it quick Books. Now, as a solopreneur, 322 00:15:46,720 --> 00:15:49,000 Speaker 1: we know there's a ton of moving parts in our business, 323 00:15:49,040 --> 00:15:52,680 Speaker 1: whether that is tracking your client's needs, deadlines, making sure 324 00:15:52,720 --> 00:15:55,000 Speaker 1: you're getting paid for the work that you do, and invoicing. 325 00:15:55,280 --> 00:15:57,200 Speaker 1: So can you give us some insight into maybe some 326 00:15:57,320 --> 00:16:00,600 Speaker 1: systems or processes that you use to maintain and keep 327 00:16:00,640 --> 00:16:02,840 Speaker 1: track of everything that's going on when it comes to, 328 00:16:03,160 --> 00:16:04,800 Speaker 1: you know, managing multiple clients. 329 00:16:05,160 --> 00:16:08,240 Speaker 3: Yeah, the invoicing thing is really interesting, right because I 330 00:16:08,320 --> 00:16:10,520 Speaker 3: have a hard time being like, hey, this invoice is late. 331 00:16:10,520 --> 00:16:11,080 Speaker 4: Where is this? 332 00:16:11,440 --> 00:16:14,400 Speaker 3: So every week I have a calendar reminder to go 333 00:16:14,440 --> 00:16:16,960 Speaker 3: into my invoicing platform and make sure that all of 334 00:16:16,960 --> 00:16:19,960 Speaker 3: my invoices are on time. I also put a little 335 00:16:20,000 --> 00:16:23,520 Speaker 3: clause in my contract that says for every week that 336 00:16:23,560 --> 00:16:26,120 Speaker 3: an invoice is late, x percentage will be added to 337 00:16:26,200 --> 00:16:28,120 Speaker 3: the invoice, and let me tell you that has been 338 00:16:28,400 --> 00:16:31,240 Speaker 3: very effective in getting my invoices on time. 339 00:16:32,040 --> 00:16:35,320 Speaker 1: I think that's one of the reasons why QuickBooks decided 340 00:16:35,360 --> 00:16:39,040 Speaker 1: to create QuickBooks Money, because tracking invoices is the bane 341 00:16:39,040 --> 00:16:42,400 Speaker 1: of most entrepreneurs existence, right, So that makes it easier 342 00:16:42,400 --> 00:16:44,840 Speaker 1: for you to get paid and not have to worry 343 00:16:44,880 --> 00:16:47,280 Speaker 1: about the whole point of why you're doing this, which 344 00:16:47,320 --> 00:16:49,360 Speaker 1: is getting money in your account. 345 00:16:49,480 --> 00:16:51,200 Speaker 2: I'll also add to you, know what I think this 346 00:16:51,320 --> 00:16:54,200 Speaker 2: is really powerful about QuickBooks Money is the different ways 347 00:16:54,200 --> 00:16:57,160 Speaker 2: you can collect payment. Right. I've worked with clients sometimes 348 00:16:57,160 --> 00:16:59,200 Speaker 2: where they're like, yoh, yeah, we only accept wires. It's like, 349 00:16:59,240 --> 00:17:01,120 Speaker 2: I don't want to pay why right? Yeah? Really, quick 350 00:17:01,120 --> 00:17:03,640 Speaker 2: books Money you can collect payment anyway you want. I 351 00:17:03,720 --> 00:17:06,920 Speaker 2: love that part of the product. So let's talk about 352 00:17:06,920 --> 00:17:10,440 Speaker 2: marketing your business finding new clients. Do you use success 353 00:17:10,440 --> 00:17:12,760 Speaker 2: stories as a way to market your business? Can you 354 00:17:12,800 --> 00:17:16,280 Speaker 2: detail how maybe successful clients might equal success for you 355 00:17:16,440 --> 00:17:19,600 Speaker 2: as a PR expert in a budding business. 356 00:17:20,400 --> 00:17:20,800 Speaker 4: Totally? 357 00:17:20,880 --> 00:17:23,600 Speaker 3: Yeah, I'm bragging online all the time, which is really 358 00:17:23,640 --> 00:17:26,240 Speaker 3: foreign to me. Both with comedy and also this, I 359 00:17:26,280 --> 00:17:29,200 Speaker 3: felt like I couldn't call myself a comedian until it 360 00:17:29,240 --> 00:17:31,240 Speaker 3: was the only way that I made money, right. It's 361 00:17:31,320 --> 00:17:33,320 Speaker 3: kind of similar to the hustle culture thing where I 362 00:17:33,359 --> 00:17:35,800 Speaker 3: felt like I had to clear this bar in order 363 00:17:35,880 --> 00:17:39,840 Speaker 3: to be considered like a real creative. And one day 364 00:17:39,840 --> 00:17:41,960 Speaker 3: I was like, there's somebody out there who hasn't written 365 00:17:42,080 --> 00:17:45,080 Speaker 3: in years calling themselves a writer. So I'm out here 366 00:17:46,240 --> 00:17:49,040 Speaker 3: with clients sort of the same thing. I used to 367 00:17:49,119 --> 00:17:52,800 Speaker 3: never use LinkedIn, And then once I started my business 368 00:17:52,840 --> 00:17:56,919 Speaker 3: and I started posting successful stories, I think like repetition 369 00:17:57,040 --> 00:18:00,280 Speaker 3: is really key. If I'm in somebody's feed all the time, 370 00:18:00,359 --> 00:18:04,040 Speaker 3: they'll think of me when they're looking for a PR person. 371 00:18:04,160 --> 00:18:08,840 Speaker 3: And then also I'm part of a PR slack group. 372 00:18:09,280 --> 00:18:11,879 Speaker 3: I worked with a guy like years and years and 373 00:18:11,960 --> 00:18:14,080 Speaker 3: years ago who his wife launched a company and he 374 00:18:14,119 --> 00:18:16,320 Speaker 3: wanted to reach out to me to do PR for him. 375 00:18:16,359 --> 00:18:19,520 Speaker 3: Like the primary way that I reach people most of 376 00:18:19,560 --> 00:18:20,760 Speaker 3: the time is through word of mouth, and then the 377 00:18:20,800 --> 00:18:23,240 Speaker 3: second would be LinkedIn. But yeah, if you're not bragging online, 378 00:18:23,680 --> 00:18:25,879 Speaker 3: what are you doing? You gotta be And it's so 379 00:18:26,440 --> 00:18:29,280 Speaker 3: foreign to me. It feels really gross to do sometimes, 380 00:18:29,320 --> 00:18:30,760 Speaker 3: but it doesn't feel gross. 381 00:18:30,800 --> 00:18:31,480 Speaker 4: My bank account. 382 00:18:31,720 --> 00:18:35,080 Speaker 1: So you know what, that's the patriarchy talking. By the way, 383 00:18:35,160 --> 00:18:36,080 Speaker 1: let's just put that out. 384 00:18:36,080 --> 00:18:38,040 Speaker 4: I'm saying. That's what I'm saying. 385 00:18:38,080 --> 00:18:40,080 Speaker 3: It's like, oh, I don't want to brag about my accomplishments, 386 00:18:40,080 --> 00:18:40,840 Speaker 3: and it's like why. 387 00:18:40,720 --> 00:18:43,040 Speaker 2: I did that? You know, let's double click on that, 388 00:18:43,200 --> 00:18:46,800 Speaker 2: because totally to brag about an accomplishment, it must also 389 00:18:46,960 --> 00:18:49,680 Speaker 2: mean that that client was facing a challenge, right, So 390 00:18:49,960 --> 00:18:52,560 Speaker 2: maybe can you walk us through a time that maybe 391 00:18:52,600 --> 00:18:55,000 Speaker 2: a client was facing a setback or a challenge that 392 00:18:55,000 --> 00:18:57,080 Speaker 2: you helped them navigate and overcome to a success. 393 00:18:57,880 --> 00:18:58,120 Speaker 4: Yeah. 394 00:18:58,160 --> 00:19:01,840 Speaker 3: I have this one client that I loved that I 395 00:19:01,880 --> 00:19:04,520 Speaker 3: still work with on a project basis. They're called Netti. 396 00:19:04,560 --> 00:19:08,240 Speaker 3: They're a pickleball company based in Cincinnati. And so the 397 00:19:08,240 --> 00:19:10,679 Speaker 3: guy that I mentioned who's wife started the company. 398 00:19:10,720 --> 00:19:13,920 Speaker 4: It was Nettie. And my goal was just to like get. 399 00:19:13,720 --> 00:19:19,040 Speaker 3: Them in every consumery like Refinery twenty nine, Bustle, Cosmo, whatever, 400 00:19:19,200 --> 00:19:22,600 Speaker 3: like all of those women's interest publications and also television, 401 00:19:23,240 --> 00:19:27,080 Speaker 3: and for the first few months just went like absolutely gangbusters. 402 00:19:27,440 --> 00:19:30,840 Speaker 4: We were in everything. We were on the Drew Barrymore Show, 403 00:19:31,080 --> 00:19:32,600 Speaker 4: like we were everywhere. 404 00:19:32,760 --> 00:19:36,400 Speaker 3: And now Nettie is available at Dick Sporting Goods, They're 405 00:19:36,440 --> 00:19:39,439 Speaker 3: available at sexwith Avenue, And I like to think that 406 00:19:39,480 --> 00:19:41,479 Speaker 3: I had like a little bit of something to do 407 00:19:41,520 --> 00:19:45,280 Speaker 3: with that, because anytime anyone talked to the CEO of Nettie, 408 00:19:45,480 --> 00:19:47,879 Speaker 3: they would always be like, your pr is amazing. You 409 00:19:47,880 --> 00:19:50,560 Speaker 3: guys are literally everywhere. And that's one of my prouder 410 00:19:50,600 --> 00:19:53,000 Speaker 3: ones because I really loved the CEO. I love working 411 00:19:53,000 --> 00:19:56,520 Speaker 3: with her, and she was a solopreneur too, and the 412 00:19:56,560 --> 00:19:58,480 Speaker 3: difference between her and me, and the thing that I 413 00:19:58,560 --> 00:20:00,400 Speaker 3: kind of admire much more about her than the work 414 00:20:00,440 --> 00:20:01,919 Speaker 3: that I do, is that like she had a product. 415 00:20:01,960 --> 00:20:05,359 Speaker 3: She was like trying to sell people this product packing 416 00:20:05,400 --> 00:20:10,359 Speaker 3: boxes in her house, and I'm selling ideas which like 417 00:20:10,440 --> 00:20:13,159 Speaker 3: don't have shipping. So I have just been very impressed 418 00:20:13,200 --> 00:20:14,600 Speaker 3: with her, and I like to think that I was 419 00:20:15,280 --> 00:20:17,320 Speaker 3: helpful along the way totally. 420 00:20:17,800 --> 00:20:20,240 Speaker 2: What's your favorite creative sort of focus. 421 00:20:21,080 --> 00:20:26,120 Speaker 3: I love creating relationships with reporters, That's probably my favorite. 422 00:20:26,560 --> 00:20:30,520 Speaker 3: I love going out to coffee and meeting and like 423 00:20:30,560 --> 00:20:34,800 Speaker 3: actually understanding kind of what these people are covering. I 424 00:20:34,840 --> 00:20:38,840 Speaker 3: started contributing to a couple different publications at the beginning 425 00:20:38,840 --> 00:20:42,560 Speaker 3: of last year, and I started getting pitches and they 426 00:20:42,560 --> 00:20:48,240 Speaker 3: were so random and weird and like irrelevant, and it's 427 00:20:48,240 --> 00:20:49,760 Speaker 3: not even my full time job. I don't get a 428 00:20:49,800 --> 00:20:52,480 Speaker 3: ton of pitches, and those pitches annoy the hell out 429 00:20:52,480 --> 00:20:54,119 Speaker 3: of me. And I never want to be that kind 430 00:20:54,160 --> 00:20:57,719 Speaker 3: of pr person that's just like pitching you irrelevant nonsense. 431 00:20:58,119 --> 00:21:00,639 Speaker 3: So I really enjoy meeting up and understand like what 432 00:21:00,800 --> 00:21:03,679 Speaker 3: actually interests them, because these niches that are being carved 433 00:21:03,680 --> 00:21:06,320 Speaker 3: out now are so crazy and so specific that I 434 00:21:06,359 --> 00:21:08,760 Speaker 3: want to make sure that if I'm pitching you that 435 00:21:08,840 --> 00:21:11,200 Speaker 3: it's something that you're not going to be annoyed by 436 00:21:11,200 --> 00:21:15,199 Speaker 3: and that I don't get my email blocked. I always 437 00:21:15,240 --> 00:21:18,520 Speaker 3: got like most talkative in every class that I had. 438 00:21:18,640 --> 00:21:20,000 Speaker 4: I always thought like, oh, if I. 439 00:21:19,920 --> 00:21:22,240 Speaker 3: Could just like make talking into my job, that I 440 00:21:22,240 --> 00:21:23,919 Speaker 3: would be like absolutely set. 441 00:21:24,320 --> 00:21:25,359 Speaker 4: And I kind of have done that. 442 00:21:25,560 --> 00:21:28,399 Speaker 2: So I'm thrilled you've done a great job of it, 443 00:21:28,480 --> 00:21:28,879 Speaker 2: for sure. 444 00:21:29,000 --> 00:21:29,399 Speaker 4: Thank you. 445 00:21:30,160 --> 00:21:33,320 Speaker 1: I'm so glad you mentioned the pain of terrible pitches, 446 00:21:33,359 --> 00:21:37,240 Speaker 1: because as a podcaster, you know, I love getting pitches 447 00:21:37,280 --> 00:21:39,760 Speaker 1: where it's clearly just a copy and paste totally and 448 00:21:40,160 --> 00:21:42,080 Speaker 1: the name's not even right. And that's why I think 449 00:21:42,160 --> 00:21:44,840 Speaker 1: what you mentioned about forming those relationships and having like 450 00:21:44,880 --> 00:21:47,280 Speaker 1: a concrete network is so important, and it's one of 451 00:21:47,320 --> 00:21:50,000 Speaker 1: those parts of the entrepreneurial journey that I think a 452 00:21:50,000 --> 00:21:53,040 Speaker 1: lot of people don't necessarily know the value of. 453 00:21:53,359 --> 00:21:55,199 Speaker 4: Totally Sydney. 454 00:21:55,280 --> 00:21:57,399 Speaker 1: I know when people listen to this episode, they're going 455 00:21:57,440 --> 00:21:59,360 Speaker 1: to be so excited to find out more about you 456 00:21:59,480 --> 00:22:01,160 Speaker 1: and how they can work with you. So, for folks 457 00:22:01,200 --> 00:22:03,359 Speaker 1: that are interested in working with no ifs pr where 458 00:22:03,359 --> 00:22:04,080 Speaker 1: can we find you? 459 00:22:04,720 --> 00:22:07,840 Speaker 3: So no ifs dot co is where you can find me. 460 00:22:07,880 --> 00:22:11,159 Speaker 3: That's NIFS dot co. Also, if you want to just 461 00:22:11,200 --> 00:22:14,560 Speaker 3: email me, it's Sydney like Australia, syd n e y 462 00:22:14,760 --> 00:22:17,840 Speaker 3: at no IFS dot co. I'm very very online, so 463 00:22:18,000 --> 00:22:20,480 Speaker 3: please feel free to reach out at any given time. 464 00:22:20,560 --> 00:22:24,160 Speaker 1: I'm available, and we definitely want to support your comedy 465 00:22:24,200 --> 00:22:26,399 Speaker 1: career as well. So where can we find out more 466 00:22:26,400 --> 00:22:29,400 Speaker 1: about your one woman show and check it out? If 467 00:22:29,520 --> 00:22:30,479 Speaker 1: folks are in NYC. 468 00:22:31,160 --> 00:22:33,800 Speaker 4: That is such a nice question, Thank you. Yeah. 469 00:22:33,800 --> 00:22:36,520 Speaker 3: So I wrote a show called The Year my Dad 470 00:22:36,560 --> 00:22:39,560 Speaker 3: Died Twice great title, if I do say so myself. 471 00:22:40,000 --> 00:22:41,959 Speaker 3: If you're in New York, you can follow me on 472 00:22:42,000 --> 00:22:44,840 Speaker 3: Instagram at the Year my Dad Died twice. It has 473 00:22:44,840 --> 00:22:47,080 Speaker 3: a residency for the next few months at the Tank, 474 00:22:47,359 --> 00:22:49,720 Speaker 3: so you're more than welcome to find tickets there, but 475 00:22:49,760 --> 00:22:52,600 Speaker 3: the easiest way is to follow on Instagram and We've 476 00:22:52,600 --> 00:22:54,760 Speaker 3: got all the links to all the tickets and I'm 477 00:22:54,800 --> 00:22:58,240 Speaker 3: shamelessly promoting over there too, so please please feel free 478 00:22:58,359 --> 00:23:00,399 Speaker 3: to come on over and see the show. It's a 479 00:23:00,400 --> 00:23:03,840 Speaker 3: delightful way to spend one singular hour. So yeah, it's 480 00:23:03,880 --> 00:23:07,119 Speaker 3: pretty quick and it's pretty funny, amazing. I want to 481 00:23:07,160 --> 00:23:09,120 Speaker 3: thank you for being here, thank you for sharing all 482 00:23:09,160 --> 00:23:12,520 Speaker 3: of your best tips, and for being an inspiration for 483 00:23:12,680 --> 00:23:16,159 Speaker 3: folks out here who want to have a multifaceted life 484 00:23:16,400 --> 00:23:19,640 Speaker 3: and may use entrepreneurship to get there. I would highly 485 00:23:19,680 --> 00:23:21,359 Speaker 3: recommend it. Thank you guys so much for having me. 486 00:23:21,400 --> 00:23:22,400 Speaker 3: I really appreciate it. 487 00:23:22,440 --> 00:23:23,320 Speaker 2: Thanks Tonnick. 488 00:23:26,840 --> 00:23:30,000 Speaker 1: Austin. I had such a blast talking to Sydney. For me, 489 00:23:30,320 --> 00:23:33,960 Speaker 1: the thing that stood out was what I think is 490 00:23:34,400 --> 00:23:36,760 Speaker 1: one of the main reasons why a lot of us 491 00:23:36,920 --> 00:23:40,080 Speaker 1: who are on the solopreneurship journey even start this. It's 492 00:23:40,440 --> 00:23:44,119 Speaker 1: the ability to define success differently. It's the ability to 493 00:23:44,200 --> 00:23:47,120 Speaker 1: set on our own rules, create our own path, and 494 00:23:47,400 --> 00:23:51,200 Speaker 1: Sydney is doing stand up comedy and leveraging her skill 495 00:23:51,240 --> 00:23:54,919 Speaker 1: set in her career with pr and it just it 496 00:23:54,960 --> 00:23:57,000 Speaker 1: really reminds me of why we do what we do, 497 00:23:57,320 --> 00:24:01,520 Speaker 1: just having the ability to create this life that doesn't 498 00:24:01,520 --> 00:24:05,600 Speaker 1: necessarily follow any rules. But you know, for me, it's 499 00:24:05,680 --> 00:24:08,119 Speaker 1: just really inspiring to see folks that have that story. 500 00:24:08,560 --> 00:24:10,760 Speaker 1: What about you, Austin, what was your favorite takeaway from 501 00:24:10,760 --> 00:24:12,160 Speaker 1: our conversation with Sydney. 502 00:24:12,680 --> 00:24:15,359 Speaker 2: You know, Sidney very much is the definition of a 503 00:24:15,440 --> 00:24:18,040 Speaker 2: hustler right how we introduced her. I think there are 504 00:24:18,080 --> 00:24:20,280 Speaker 2: two main call outs I want to share that really 505 00:24:20,320 --> 00:24:22,800 Speaker 2: resonated with me. The first one being don't be afraid 506 00:24:22,840 --> 00:24:25,800 Speaker 2: to brag on yourself, especially if you're always in that 507 00:24:25,920 --> 00:24:28,000 Speaker 2: pitching phase if you have to pitch people on a 508 00:24:28,040 --> 00:24:31,400 Speaker 2: product or service, like look at your success right, look 509 00:24:31,400 --> 00:24:34,000 Speaker 2: at those very big wins, and say, listen, this person 510 00:24:34,200 --> 00:24:37,080 Speaker 2: had this specific challenge and we were able to help 511 00:24:37,119 --> 00:24:40,560 Speaker 2: them navigate that and overcome it by doing ABC XYZ. 512 00:24:40,960 --> 00:24:43,439 Speaker 2: You know she mentioned she has this awesome KPI rubric 513 00:24:43,520 --> 00:24:45,760 Speaker 2: she refers back to, I mean, there are so many 514 00:24:45,840 --> 00:24:49,520 Speaker 2: things she does right from a continual bragging pitching perspective 515 00:24:49,520 --> 00:24:51,200 Speaker 2: there and the other thing what she might have glossed 516 00:24:51,200 --> 00:24:53,800 Speaker 2: over too quickly. Was that slack channel? Right, She's got 517 00:24:53,840 --> 00:24:56,600 Speaker 2: a community that she's a part of. She's always you know, 518 00:24:56,680 --> 00:24:59,640 Speaker 2: networking and talking with other PR professionals and I'm sure 519 00:24:59,680 --> 00:25:02,160 Speaker 2: sharing what she's learned, talked about little bit of mentorship. Right. 520 00:25:02,280 --> 00:25:04,200 Speaker 2: So I think she's doing everything right and I think 521 00:25:04,200 --> 00:25:07,280 Speaker 2: those two things are imperative for solopreneurs listening right now. 522 00:25:07,440 --> 00:25:09,679 Speaker 2: Don't be afraid to talk about your biggest wins and 523 00:25:09,680 --> 00:25:12,080 Speaker 2: also don't be afraid to lean on your community. 524 00:25:12,600 --> 00:25:14,560 Speaker 1: Yeah, those biggest wins are going to be the thing 525 00:25:14,560 --> 00:25:18,080 Speaker 1: that attracts more clients that then brings you more success. 526 00:25:18,119 --> 00:25:21,320 Speaker 1: So it definitely feeds into itself. Well, that's it for 527 00:25:21,400 --> 00:25:24,479 Speaker 1: today's episode. You can find me on social media at 528 00:25:24,560 --> 00:25:26,440 Speaker 1: Jocierto dinto podcast and. 529 00:25:26,359 --> 00:25:29,439 Speaker 2: You can find me at Austin Hankwitz. You can follow 530 00:25:29,480 --> 00:25:32,520 Speaker 2: into It QuickBooks on all social media at QuickBooks. 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