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Speaker 1: Good morning. This is Laura. Welcome to the New Corner Office,

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Speaker 1: the podcast where we share strategies for thriving in the

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Speaker 1: new world of work, where location and hours are more

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Speaker 1: flexible than in the past. Today's tip is to invest

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Speaker 1: in good head shots. When you're working from home, you

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Speaker 1: are generally seeing fewer people in person. People are more

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Speaker 1: likely to get to know what you look like from

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Speaker 1: your photos, so you want to be sure that your

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Speaker 1: photos are conveying the right impression. When I got a

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Speaker 1: contract from my first book a great many years ago,

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Speaker 1: I realized that I needed some author photos that I

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Speaker 1: was happy with. I worked with a photographer who took

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Speaker 1: lots of shots in Central Park, and I wore some

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Speaker 1: outfits that said author to me. Probably it was a

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Speaker 1: little silly, but I liked having the photos available for publicity.

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Speaker 1: D Over the years, I've taken advantage of any opportunity

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Speaker 1: to get new head shots taken. Several conferences I've attended

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Speaker 1: have had makeup artists and photographers available, and paying for

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Speaker 1: their services has seemed like a great bargain. That's because

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Speaker 1: these days we tend to know people from their pictures.

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Speaker 1: Whenever I'm a guest on a podcast. The show tends

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Speaker 1: to ask for a head shot to use on social media.

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Speaker 1: When I'm giving a speech, the event distributes my head

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Speaker 1: shot as part of publicity. Your linked in profile should

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Speaker 1: have a head shot. Your website needs a good head shot.

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Speaker 1: Remote workers will often be using their head shots, and

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Speaker 1: so these head shots should be good. Now, good means

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Speaker 1: several things. First, higher a pro. Yes, you can take

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Speaker 1: photos with your phone. But you know all those gorgeous

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Speaker 1: influencer types on Instagram. How you ever noticed how their

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Speaker 1: entire families are all in the photos and the influencers

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Speaker 1: themselves are always in the photos. Well, that's because they've

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Speaker 1: got pros taking these pictures. It really does matter. They

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Speaker 1: know what they're doing with lighting and composition, and they

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Speaker 1: have better equipment. Now consider getting your hair and makeup

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Speaker 1: professionally done too. My current headshot was taken outside and

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Speaker 1: is perhaps a wee bit edited to make me look better,

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Speaker 1: But you can achieve the same result by hiring a

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Speaker 1: makeup pro. These folks know how to make you look

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Speaker 1: like yourself, just a little more rested and healthy. And finally,

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Speaker 1: think about the image that you are conveying. Yes, it's

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Speaker 1: just your head and shoulders, but there's more to it

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Speaker 1: than that. What are you wearing casual clothes? Say something

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Speaker 1: different from a suit. An outdoor shot with trees and

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Speaker 1: leaves in the background creates a different impression than one

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Speaker 1: taken inside. You might consider having more to bull shots taken,

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Speaker 1: with some involving your tools of the trade, if your

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Speaker 1: trade happens to involve photogenetic tools, and consider your expression.

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Speaker 1: I like to come across as friendly and approachable, but

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Speaker 1: maybe it's better for your professional brand to be glamorous

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Speaker 1: or to look insightful or dreamy or authoritative. You know best,

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Speaker 1: but make sure the decision is conscious. Then pro tip,

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Speaker 1: get the digital file and save it with a name

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Speaker 1: that means it comes up quickly when you're attaching files

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Speaker 1: to emails. I put an underscore and then Laura vander

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Speaker 1: cam Hiraz. Given that it's one of the most common

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Speaker 1: things people ask for, there's no need to scroll all

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Speaker 1: the way down to my name in the file section

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Speaker 1: to include it. So if you're relying on an iPhone

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Speaker 1: shot or one of those boring corporate photos that your

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Speaker 1: organization took of everyone, consider getting some better headshots taken.

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Speaker 1: It's not necessarily, but it's probably not terribly expensive either.

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Speaker 1: And if one person thinks that you look great to

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Speaker 1: work with, well that might be a good investment. You

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Speaker 1: might even start taking yourself more seriously because hey, you

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Speaker 1: can see that you look pretty confident and good. In

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Speaker 1: the meantime, this is Laura, thanks for listening, and here's

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Speaker 1: the succeeding in the New Corner Office. The New Corner

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Speaker 1: Office is a production of I Heart Radio. For more podcasts,

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Speaker 1: you get your favorite shows.